KR101674799B1 - Smart calender service method, application program and recording medium for scheduling ad event - Google Patents

Smart calender service method, application program and recording medium for scheduling ad event Download PDF

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KR101674799B1
KR101674799B1 KR1020150039159A KR20150039159A KR101674799B1 KR 101674799 B1 KR101674799 B1 KR 101674799B1 KR 1020150039159 A KR1020150039159 A KR 1020150039159A KR 20150039159 A KR20150039159 A KR 20150039159A KR 101674799 B1 KR101674799 B1 KR 101674799B1
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event
event information
information
calendar
client terminal
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KR1020150039159A
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KR20160113480A (en
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조준동
강성묵
송상협
오정균
조형준
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성균관대학교산학협력단
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • G06Q30/0256User search

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Abstract

The present invention relates to an event scheduling smart calendar service method, an application program for performing the method, and a recording medium therefor, the method comprising the steps of: (a) registering event information in an event calendar server by a plurality of advertisement company terminals; (b) the event calendar server stores and classifies the registered event information into a database (DB); (c) retrieving and selecting the event information from the client terminal through the event calendar application; And (d) displaying the selected event information on the calendar via the event calendar application of the client terminal.
The present invention provides a method of managing a large number of event information propagated through various media through a single service, selectively acquiring event information desired by a consumer or a customer, Providing schedule or scheduling information of calendar-type event information provides a way to provide beneficial services to both advertisers and customers.

Description

TECHNICAL FIELD [0001] The present invention relates to an event scheduling smart calendar service method, an application program for performing the smart schedule service method,

The present invention relates to a smart calendar service method, and more particularly, to an event scheduling smart calendar service method capable of easily acquiring advertisement event information and managing event scheduling more efficiently, and an application program And a recording medium therefor.

As the application market for mobile devices such as smart phones and tablet PCs is rapidly expanding, the related advertising market is rapidly expanding. Conventionally, when an advertiser wants to display an advertisement in an application running on a mobile terminal, if the advertiser registers the advertisement content in the advertisement providing server while inputting a specific condition, the advertisement providing server selects the advertisement according to the condition And displayed on a mobile terminal.

However, in such a case, the advertisement can be delivered inefficiently to a large number of unspecified users, and it is difficult to expect an effective advertising effect. Therefore, a variety of web-based advertisement technologies such as a link advertisement analyzing a user's search term for enhancing an advertisement effect, a facebook advertisement based on user information and an interest are attracting attention.

Korean Patent Laid-Open Publication No. 10-2012-0023294 relates to a method of customizing advertisement using a mobile terminal, and collects basic information and preferences of a user through an application recommendation process, And more particularly, to a customized advertisement method using a mobile terminal that enhances the effectiveness of an advertisement by transmitting an advertisement through a mobile terminal.

Korean Patent No. 10-1163884 relates to an advertisement on a mobile device using integration with a mobile application and more particularly to an advertisement provided to a mobile device using integration of an advertisement location within an application that displays the advertisement . This conventional advertising method has a disadvantage that it is difficult for the user to remember the event schedule, which is relatively important information in the event advertisement.

In this way, in the case of the conventional electronic calendar, it is necessary to search for event schedules that are indispensable to the user and to register them, respectively, and to check the event schedules every time. Therefore, There has been a problem that efficient scheduling management is not performed.

In addition, there are numerous advertising and marketing events that many companies are promoting to advertise and market their products, but users who use them often find it difficult to know such event information, and even if they know there is an event, It is not easy to know the event information such as the information on the period during which the event is held or proceeded, so that it is difficult to participate in the event and the advertisement and marketing effect of the event is reduced.

Korean Patent Publication No. 10-2012-0023294 (March 13, 2012) Korean Registered Patent No. 10-1163884 (Jul. 02, 2012)

The event scheduling smart calendar service method according to the present invention has the following problems.

First, it aims to provide a method of managing a large number of event information propagated through various media through a single service.

Second, it offers a method of providing beneficial services to both advertisers and customers by selectively acquiring event information desired by a consumer or a customer and providing schedule information or scheduling information of calendar-type event information that the consumer can recognize at a glance I want to.

The solution of the present invention is not limited to those mentioned above, and other solutions not mentioned can be clearly understood by those skilled in the art from the following description.

According to a first aspect of the present invention, there is provided a method for managing event information, comprising the steps of: (a) registering event information as event calendar servers by a plurality of advertisement company terminals; (b) the event calendar server stores and classifies the registered event information into a database (DB); (c) retrieving and selecting the event information from the client terminal through the event calendar application; And (d) displaying the selected event information on the calendar via the event calendar application of the client terminal.

In the step (a), the advertisement company terminal logs in and accesses the event calendar server. Wherein the event calendar server is configured to input the event related information set in advance and to register the event information in the advertisement terminal, And sorting them into at least one of a star, a date, a company, and a business type of interest to form a database.

Preferably, the step of classifying by business category includes: measuring the number of times of searching for the event information of the business type or business that the client terminal has searched for for a specific period; The method according to claim 1, wherein the step (c) comprises the steps of: dividing the event information into categories, by date, by date, A step of displaying the classified information by at least one of a business type and an interested business type, and selecting the event information step by step from the displayed information.

In addition, the step (d) may include displaying the selected event information by date, and displaying an alarm for the event information during a specific period before the start date of the event information.

According to a second aspect of the present invention, there is provided a method for managing event information, comprising the steps of: (a) registering event information as an event calendar server by a plurality of advertisement company terminals; (b) the event calendar server stores and classifies the registered event information into a database (DB); (c) retrieving and selecting the event information from the client terminal through the event calendar application; (d) the client terminal selecting event information on the web and registering the event information in the event calendar server; And (e) displaying the selected event information on the calendar via the calendar application of the client terminal.

The method of claim 7, wherein the step (a) comprises the steps of: the advertising vendor terminal logging in and accessing the event calendar server; And registering the event information by inputting the event related information set in advance by the advertisement company terminal.

In the step (b), the event calendar server may classify the registered event information into at least one of category, date, company, and business type, The method comprising the steps of: measuring the number of repetitions of retrieving event information of a business type or a company that the client terminal has searched for during a specific period; It is preferable that weights are assigned to the information of the search repetition times and the search years, months, and dates of the previous search to separate the interested industries.

The step (c) includes the steps of: displaying the event information in the client terminal so as to be searchable by at least one of category, date, company, and business type; And selecting the event information.

In addition, the step (d) includes the steps of: the client terminal clicking on event information of a previously registered advertisement company displayed on the web; Confirming the connection of the client terminal registered in advance in the advertisement company terminal and requesting the client terminal to inquire about whether to register the event information through the event calendar server; And registering the event information selected by the event calendar server to the event calendar server from the advertisement vendor terminal when the client terminal selects the event information registration.

The step (e) may further include displaying the selected event information by date and displaying an alarm for the event information for a specific period before the start date of the event information.

A second aspect of the present invention is an application program characterized by carrying out the above-described method, and the third aspect is a recording medium characterized in that the application program is stored.

The event scheduling smart calendar service method according to the present invention has the following effects.

First, it manages a large number of event information propagated through media, etc. through a single server, selectively acquires event information desired by a consumer or a customer, and provides schedule or scheduling information of a calendar-type event information that the consumer can recognize at a glance Providing a way to provide beneficial services to both advertisers and customers.

Second, the efficiency and effectiveness of providing and updating advertisement or marketing information can be increased.

Third, the marketing or advertisement effect can be enhanced, and the event advertisement can be delivered to the individual user, so that the effect of the advertisement can be highlighted, and the advantage of the derivative secondary advertisement can be enjoyed.

The effects of the present invention are not limited to those mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the following description.

1 is a flowchart illustrating an event scheduling smart calendar service method according to an embodiment of the present invention.
2 is a block diagram of a system for performing an event scheduling smart calendar service method according to an embodiment of the present invention.
FIG. 3 is a diagram illustrating an example of adding an event in the smart calendar service provided by the event scheduling smart calendar service method according to the embodiment of the present invention.
FIG. 4 is a diagram of a display window showing event information classified by category and examples of the search.
5 is a diagram illustrating an example of an event scheduling smart calendar provided by the event scheduling smart calendar service method according to the embodiment of the present invention.
6 is a flowchart illustrating an event scheduling smart calendar service method according to another embodiment of the present invention.
7 and 8 are diagrams showing a display window showing an example in which event information can be selected and registered on the web.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention. Wherever possible, the same or similar parts are denoted using the same reference numerals in the drawings.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular forms as used herein include plural forms as long as the phrases do not expressly express the opposite meaning thereto.

Means that a particular feature, region, integer, step, operation, element and / or component is specified and that other specific features, regions, integers, steps, operations, elements, components, and / It does not exclude the existence or addition of a group.

All terms including technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Predefined terms are further interpreted as having a meaning consistent with the relevant technical literature and the present disclosure, and are not to be construed as ideal or very formal meanings unless defined otherwise.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.

FIG. 1 is a flowchart illustrating an event scheduling smart calendar service method according to an embodiment of the present invention. FIG. 2 is a block diagram of a system for performing an event scheduling smart calendar service method according to an embodiment of the present invention.

As shown in FIG. 1, an event scheduling smart calendar service method according to an embodiment of the present invention includes: (a) registering event information to a plurality of advertisement vendor terminals 300 as an event calendar server 200; (b) the event calendar server 200 stores and classifies the registered event information into a database (DB); (c) retrieving and selecting the event information from the client terminal 100 through an event calendar application; And (d) displaying the selected event information on the calendar through the calendar application of the client terminal (100).

As described above, the embodiment of the present invention relates to an event scheduling smart calendar service method, in which when a schedule is stored in a calendar application application program on a mobile device such as a smart phone used by a user, And more particularly, to a method of providing an advertisement event smart calendar application service that enables a user to more efficiently schedule on a calendar.

To this end, in the embodiment of the present invention, an advertisement company server or terminal that promotes an advertisement event can share event information through the event calendar server 200, register and update event information as needed, It is possible to register a vendor server or a terminal and receive and confirm a schedule shared from a registered vendor server or a terminal. In addition, in the embodiment of the present invention, when event information (advertisement banner, event advertisement, etc.) , It can be confirmed that the advertisement company is registered in advance and can be automatically registered as event calendar information and can be scheduled and managed.

Hereinafter, a smart calendar service method according to an embodiment of the present invention will be described in detail with reference to the drawings.

1 and 2, a system used to provide a smart calendar service according to an embodiment of the present invention includes a client terminal 100 as a mobile device such as a smart phone, An advertisement company terminal 300 that updates event advertisement information as needed, and event information registered from the advertisement company terminal 300, and registers scheduling event information as calendar information to the client terminal 100 through a smart application And an event calendar server 200 for providing the event calendar.

Here, the terminal is a computing device, which includes a mobile device such as a smart phone, a tablet PC, and a PDA, as well as a server including a large-sized storage device and a process such as a PC, a notebook, and a server. The event calendar server 200 is a storage device and a program processing device for providing a service to the client terminal 100 such as a plurality of smartphones through a smart event calendar application program, And a central processing unit on the network for exchanging data for wired or wireless communication with the base station 300.

First, in step (a), a plurality of advertisement vendor terminals 300 registers event information in the event calendar server 200. That is, the advertisement vendor terminal 300 logs in and connects to the event calendar server 200, and the advertisement provider terminal 300 registers the event information by inputting the pre-classified event related information. When the advertisement vendor terminal 300 accesses the event calendar server 200, a program for registering event information proceeds. This program classifies the event information into categories, It is preferable to proceed with a step-by-step process so that event information can be registered.

In the past, there have been numerous advertisements or marketing events that have been conducted by a large number of companies to advertise and market their products. However, users who use such advertisements or marketing events are hard to know such event information. It is difficult to participate in the event because it is difficult to know precisely the information about the period of holding or proceeding. As such, there has been a mismatching of information exchange between an information provider that performs advertising and marketing through an event and an information consumer who desires to receive various events.

 Accordingly, in the embodiment of the present invention, it is possible to manage a large number of event information propagated through various media, etc., through a single server, selectively acquire event information desired by a consumer or a customer, To provide a way to provide beneficial services to both the advertiser and the customer.

In order to provide such service, a large number of advertisement company terminals 300 are registered in the event calendar server 200 in advance, and the registered advertiser terminal 300 registers each event information in the event calendar server 200 Register. That is, it is possible to increase the efficiency and effectiveness of providing and updating information by providing the event information scattered from various web sites or portal sites to consumers through a single channel, and the advertisement company can selectively The information can be concentratedly provided, and the effect of marketing or advertising can be enhanced.

In the step (b), the event calendar server 200 stores and registers the registered event information into a database (DB). The event calendar server 200 is required to classify a large number of event information registered by an advertisement company into a database for collecting information and collecting information and efficiently searching the data. The DB-formatted data can be easily accessed through the event calendar application of the client terminal 100 Information can be acquired and confirmed.

More specifically, the step of converting the event information into a DB is a step of the event calendar server 200 classifying the registered event information into at least one of category, date, company, and business category, It can be said that the user can easily and quickly obtain necessary event information through the client terminal 100 through operations such as sorting and processing and confirm the event information.

Here, the step of classifying according to the category of interest includes measuring the number of repetitions of search of the event information of the business type or business that the client terminal 100 has searched for for a specific period of time, It is desirable to separate the most interested sectors by weighting them. As the user accumulates a series of search data for searching for event information through the client terminal 100, the user can check and acquire information of particular interest. Therefore, It is desirable to classify information by year, month, and date of search, by weighting it and classifying it by business category of interest accordingly.

As described above, according to the embodiment of the present invention, in addition to general classification of event information by category, date, and company, based on the search data that the user has searched for, The DB can be converted into user-customized information through the user's past search data.

(c) is a step of retrieving and selecting the event information from the client terminal 100 through the event calendar application. In this case, when the user selects the event calendar server 200 as described above through the event calendar application displayed on the client terminal 100 ) Is categorized by category, date, vendor, and business type, and provides an interface in the form of an information search tree in a stepwise manner so that the user can easily check the database. The user can easily search through the provided search interface, .

FIG. 3 is a diagram illustrating an example of adding an event in a smart calendar service provided in the event scheduling smart calendar service method according to an embodiment of the present invention. FIG. 4 is a view illustrating event information classified according to a category, Fig.

As shown in FIG. 3, the user tries to register a calendar of the event information by pressing an additional icon or a thumbnail screen on a part of the upper part of the calendar displayed on the client terminal 100 such as a smart phone.

Then, as shown in Fig. 4, various event information search windows displayed in DB form in the event calendar server 200 are displayed. In step (c), the client terminal 100 searches the event information for each category (shop, academy, movie, car, music, etc.) And displaying the classified information in at least one of the categories of interest, and selecting the event information in a stepwise manner from the displayed information.

In addition, it is also possible to provide a keyword search process for searching for a keyword through a keyword search window or an interface, displaying the related related event information in a list, and selecting it. It can be seen that a keyword search window is provided at the upper part of the search display window of FIG.

(d) is a step of finally displaying event information selected on the calendar through the calendar application of the client terminal 100. [ By displaying the event information on the calendar and providing the scheduling information in this manner, the user can more easily check and manage the schedule information such as the event period or the like throughout the date.

5 is a diagram illustrating an example of an event scheduling smart calendar provided by the event scheduling smart calendar service method according to the embodiment of the present invention. As shown in FIG. 5, event information for a specific time period is arranged on a calendar indicating November and is displayed at the lower end, and the event information line is displayed through color or fluorescent lamps Allow attention to be focused.

Since event information for a specific period is displayed prominently on the calendar in such a manner that the user can know event scheduling information such as an event period or the like and information is collected so that various event information can be checked at a glance, And the event provider. In addition, there is an advantage that a user can select desired event information, and there is an advantage that the efficiency of obtaining information is very high in that event information can be searched and searched by various methods.

In addition, it is also possible to display the selected event information by date, and to display an alarm for the event information during a specific period before the start date of the event information. However, since the alarm information is displayed through a mobile device such as a smart phone, And a function of notifying the user that the event does not occur after the event period during which the user has been interested.

In addition, the user selects important and interesting event information from various event schedule information on the event calendar displayed on the client terminal 100, and the selected event information has a function of displaying an alarm for a specific period before the event start date It is possible to efficiently and timely provide the information through the alarm display function in turn according to the selected importance.

6 is a flowchart illustrating an event scheduling smart calendar service method according to another embodiment of the present invention, and FIGS. 7 and 8 are diagrams illustrating a display window that can select and register event information on the web .

 As shown in FIG. 6, an event scheduling smart calendar service method according to an embodiment of the present invention includes: (a) registering event information to a plurality of advertisement vendor terminals 300 in an event calendar server 200; (b) the event calendar server 200 stores and classifies the registered event information into a database (DB); (c) retrieving and selecting the event information from the client terminal 100 through an event calendar application; (d) selecting the event information on the web client terminal (100) and registering the event information in the event calendar server (200); And (e) displaying the selected event information on the calendar via the calendar application of the client terminal (100).

The embodiment shown in FIG. 6 proposes a method of providing a service that can acquire and register event information on the web and display the acquired event information on an event calendar, unlike the embodiment of FIG. Hereinafter, except for steps (c) and (d), the remaining configuration is the same as that of the embodiment of FIG. 1, so that description thereof will be omitted.

As shown in FIG. 6, the embodiment of the present invention includes the steps of: clicking event information of a previously registered advertisement company displayed on the web on the client terminal 100; And requesting the client terminal (100) to inquire whether to register the event information through the event calendar server (200); And registering the event information selected by the event calendar server (200) from the advertisement company terminal (300) when registering the event information registration in the client terminal (100) .

More specifically, as shown in FIGS. 7 and 8, an event icon of interest event information is clicked on in a window where event information on the web displayed through the web server 400 is displayed in the client terminal 100 do. Then, the web server 400 checks whether the terminal selected by the advertisement vendor terminal 300 is the client terminal 100 registered in the event calendar server 200, and if the registered terminal is confirmed, The vendor terminal 300 performs the process of registering the event information in the calendar with the event calendar server 200. [

In the embodiment of the present invention, when a window displaying event information is clicked during a web surfing in a client terminal 100 such as a smart phone, if the client terminal 100 is registered in advance, Event information is registered in the event calendar server 200 to provide an event calendar service, thereby making it possible to provide a scheduling smart event calendar service more easily and conveniently by registering event information that the user is interested in. In addition, as an advertisement company that intends to increase the effectiveness of advertising or marketing, event advertisements that are exposed to an unspecified majority can be delivered to individual users, thereby enjoying the effect of highlighting the advertisements, There are advantages to be able to.

The embodiments and the accompanying drawings described in the present specification are merely illustrative of some of the technical ideas included in the present invention. Accordingly, the embodiments disclosed herein are for the purpose of describing rather than limiting the technical spirit of the present invention, and it is apparent that the scope of the technical idea of the present invention is not limited by these embodiments. It will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

100: client terminal 200: event calendar server
300: Advertiser terminal 400: Web server

Claims (15)

(a) registering event information as event calendar servers by a plurality of advertisement company terminals;
(b) the event calendar server classifies the registered event information into at least one of categories, dates, vendors, and businesses of interest;
(c) retrieving and selecting the event information from the client terminal through the event calendar application; And
(d) displaying the selected event information on the calendar via the event calendar application of the client terminal,
The classifying step (b)
Measuring the number of repetitions of search of event information of a business type or a company that the client terminal has searched for during a specific period; And
And dividing the business type of interest by weighting information on the search repetition count and the search year, month, and date of the last search.
The method of claim 1, wherein the step (a)
Logging in and connecting to the event calendar server; And
And registering the event information in response to the event related information previously classified and set by the advertisement vendor terminal.
delete delete The method of claim 1, wherein the step (c)
Displaying the event information classified by the client terminal so as to be searchable by at least one of category, date, company, and business type of interest; And
And selecting the event information step by step from the displayed information.
The method of claim 1, wherein step (d)
Displaying the selected event information by date and displaying an alarm for the event information during a specific period before the start date of the event information.
(a) registering event information as event calendar servers by a plurality of advertisement company terminals;
(b) the event calendar server classifies the registered event information into at least one of category, date, company, and business type, and DBs;
(c) retrieving and selecting the event information from the client terminal through the event calendar application;
(d) the client terminal selecting event information on the web and registering the event information in the event calendar server; And
(e) displaying the selected event information on a calendar via the calendar application of the client terminal,
In the step (b)
Measuring the number of repetitions of search of event information of a business type or a company that the client terminal has searched for during a specific period; And
And dividing an industry of interest by weighting information on the search repetition count and the search year, month, and date of the last search.
The method of claim 7, wherein the step (a)
Logging in and connecting to the event calendar server; And
And registering the event information in response to the event related information previously classified and set by the advertisement vendor terminal.
delete delete The method of claim 7, wherein the step (c)
Displaying the event information classified by the client terminal so as to be searchable by at least one of category, date, company, and business type of interest; And
And selecting the event information step by step from the displayed information.
8. The method of claim 7, wherein step (d)
The client terminal clicking on event information of an advertisement company registered in advance on the web;
Confirming the connection of the client terminal registered in advance in the advertisement company terminal and requesting the client terminal to inquire about whether to register the event information through the event calendar server; And
And receiving the event information selected by the event calendar server from the advertisement company terminal when the client terminal selects the event information registration, and registering the received event information in the event calendar server.
The method of claim 7, wherein the step (e)
Displaying the selected event information by date and displaying an alarm for the event information during a specific period before the start date of the event information.
An application program stored in a medium for execution in accordance with claim 1 or claim 7 in combination with hardware. A computer-readable medium having recorded thereon the application program of claim 14.
KR1020150039159A 2015-03-20 2015-03-20 Smart calender service method, application program and recording medium for scheduling ad event KR101674799B1 (en)

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