KR101674799B1 - Smart calender service method, application program and recording medium for scheduling ad event - Google Patents
Smart calender service method, application program and recording medium for scheduling ad event Download PDFInfo
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- KR101674799B1 KR101674799B1 KR1020150039159A KR20150039159A KR101674799B1 KR 101674799 B1 KR101674799 B1 KR 101674799B1 KR 1020150039159 A KR1020150039159 A KR 1020150039159A KR 20150039159 A KR20150039159 A KR 20150039159A KR 101674799 B1 KR101674799 B1 KR 101674799B1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
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Abstract
The present invention relates to an event scheduling smart calendar service method, an application program for performing the method, and a recording medium therefor, the method comprising the steps of: (a) registering event information in an event calendar server by a plurality of advertisement company terminals; (b) the event calendar server stores and classifies the registered event information into a database (DB); (c) retrieving and selecting the event information from the client terminal through the event calendar application; And (d) displaying the selected event information on the calendar via the event calendar application of the client terminal.
The present invention provides a method of managing a large number of event information propagated through various media through a single service, selectively acquiring event information desired by a consumer or a customer, Providing schedule or scheduling information of calendar-type event information provides a way to provide beneficial services to both advertisers and customers.
Description
The present invention relates to a smart calendar service method, and more particularly, to an event scheduling smart calendar service method capable of easily acquiring advertisement event information and managing event scheduling more efficiently, and an application program And a recording medium therefor.
As the application market for mobile devices such as smart phones and tablet PCs is rapidly expanding, the related advertising market is rapidly expanding. Conventionally, when an advertiser wants to display an advertisement in an application running on a mobile terminal, if the advertiser registers the advertisement content in the advertisement providing server while inputting a specific condition, the advertisement providing server selects the advertisement according to the condition And displayed on a mobile terminal.
However, in such a case, the advertisement can be delivered inefficiently to a large number of unspecified users, and it is difficult to expect an effective advertising effect. Therefore, a variety of web-based advertisement technologies such as a link advertisement analyzing a user's search term for enhancing an advertisement effect, a facebook advertisement based on user information and an interest are attracting attention.
Korean Patent Laid-Open Publication No. 10-2012-0023294 relates to a method of customizing advertisement using a mobile terminal, and collects basic information and preferences of a user through an application recommendation process, And more particularly, to a customized advertisement method using a mobile terminal that enhances the effectiveness of an advertisement by transmitting an advertisement through a mobile terminal.
Korean Patent No. 10-1163884 relates to an advertisement on a mobile device using integration with a mobile application and more particularly to an advertisement provided to a mobile device using integration of an advertisement location within an application that displays the advertisement . This conventional advertising method has a disadvantage that it is difficult for the user to remember the event schedule, which is relatively important information in the event advertisement.
In this way, in the case of the conventional electronic calendar, it is necessary to search for event schedules that are indispensable to the user and to register them, respectively, and to check the event schedules every time. Therefore, There has been a problem that efficient scheduling management is not performed.
In addition, there are numerous advertising and marketing events that many companies are promoting to advertise and market their products, but users who use them often find it difficult to know such event information, and even if they know there is an event, It is not easy to know the event information such as the information on the period during which the event is held or proceeded, so that it is difficult to participate in the event and the advertisement and marketing effect of the event is reduced.
The event scheduling smart calendar service method according to the present invention has the following problems.
First, it aims to provide a method of managing a large number of event information propagated through various media through a single service.
Second, it offers a method of providing beneficial services to both advertisers and customers by selectively acquiring event information desired by a consumer or a customer and providing schedule information or scheduling information of calendar-type event information that the consumer can recognize at a glance I want to.
The solution of the present invention is not limited to those mentioned above, and other solutions not mentioned can be clearly understood by those skilled in the art from the following description.
According to a first aspect of the present invention, there is provided a method for managing event information, comprising the steps of: (a) registering event information as event calendar servers by a plurality of advertisement company terminals; (b) the event calendar server stores and classifies the registered event information into a database (DB); (c) retrieving and selecting the event information from the client terminal through the event calendar application; And (d) displaying the selected event information on the calendar via the event calendar application of the client terminal.
In the step (a), the advertisement company terminal logs in and accesses the event calendar server. Wherein the event calendar server is configured to input the event related information set in advance and to register the event information in the advertisement terminal, And sorting them into at least one of a star, a date, a company, and a business type of interest to form a database.
Preferably, the step of classifying by business category includes: measuring the number of times of searching for the event information of the business type or business that the client terminal has searched for for a specific period; The method according to
In addition, the step (d) may include displaying the selected event information by date, and displaying an alarm for the event information during a specific period before the start date of the event information.
According to a second aspect of the present invention, there is provided a method for managing event information, comprising the steps of: (a) registering event information as an event calendar server by a plurality of advertisement company terminals; (b) the event calendar server stores and classifies the registered event information into a database (DB); (c) retrieving and selecting the event information from the client terminal through the event calendar application; (d) the client terminal selecting event information on the web and registering the event information in the event calendar server; And (e) displaying the selected event information on the calendar via the calendar application of the client terminal.
The method of
In the step (b), the event calendar server may classify the registered event information into at least one of category, date, company, and business type, The method comprising the steps of: measuring the number of repetitions of retrieving event information of a business type or a company that the client terminal has searched for during a specific period; It is preferable that weights are assigned to the information of the search repetition times and the search years, months, and dates of the previous search to separate the interested industries.
The step (c) includes the steps of: displaying the event information in the client terminal so as to be searchable by at least one of category, date, company, and business type; And selecting the event information.
In addition, the step (d) includes the steps of: the client terminal clicking on event information of a previously registered advertisement company displayed on the web; Confirming the connection of the client terminal registered in advance in the advertisement company terminal and requesting the client terminal to inquire about whether to register the event information through the event calendar server; And registering the event information selected by the event calendar server to the event calendar server from the advertisement vendor terminal when the client terminal selects the event information registration.
The step (e) may further include displaying the selected event information by date and displaying an alarm for the event information for a specific period before the start date of the event information.
A second aspect of the present invention is an application program characterized by carrying out the above-described method, and the third aspect is a recording medium characterized in that the application program is stored.
The event scheduling smart calendar service method according to the present invention has the following effects.
First, it manages a large number of event information propagated through media, etc. through a single server, selectively acquires event information desired by a consumer or a customer, and provides schedule or scheduling information of a calendar-type event information that the consumer can recognize at a glance Providing a way to provide beneficial services to both advertisers and customers.
Second, the efficiency and effectiveness of providing and updating advertisement or marketing information can be increased.
Third, the marketing or advertisement effect can be enhanced, and the event advertisement can be delivered to the individual user, so that the effect of the advertisement can be highlighted, and the advantage of the derivative secondary advertisement can be enjoyed.
The effects of the present invention are not limited to those mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the following description.
1 is a flowchart illustrating an event scheduling smart calendar service method according to an embodiment of the present invention.
2 is a block diagram of a system for performing an event scheduling smart calendar service method according to an embodiment of the present invention.
FIG. 3 is a diagram illustrating an example of adding an event in the smart calendar service provided by the event scheduling smart calendar service method according to the embodiment of the present invention.
FIG. 4 is a diagram of a display window showing event information classified by category and examples of the search.
5 is a diagram illustrating an example of an event scheduling smart calendar provided by the event scheduling smart calendar service method according to the embodiment of the present invention.
6 is a flowchart illustrating an event scheduling smart calendar service method according to another embodiment of the present invention.
7 and 8 are diagrams showing a display window showing an example in which event information can be selected and registered on the web.
Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention. Wherever possible, the same or similar parts are denoted using the same reference numerals in the drawings.
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular forms as used herein include plural forms as long as the phrases do not expressly express the opposite meaning thereto.
Means that a particular feature, region, integer, step, operation, element and / or component is specified and that other specific features, regions, integers, steps, operations, elements, components, and / It does not exclude the existence or addition of a group.
All terms including technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Predefined terms are further interpreted as having a meaning consistent with the relevant technical literature and the present disclosure, and are not to be construed as ideal or very formal meanings unless defined otherwise.
Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.
FIG. 1 is a flowchart illustrating an event scheduling smart calendar service method according to an embodiment of the present invention. FIG. 2 is a block diagram of a system for performing an event scheduling smart calendar service method according to an embodiment of the present invention.
As shown in FIG. 1, an event scheduling smart calendar service method according to an embodiment of the present invention includes: (a) registering event information to a plurality of
As described above, the embodiment of the present invention relates to an event scheduling smart calendar service method, in which when a schedule is stored in a calendar application application program on a mobile device such as a smart phone used by a user, And more particularly, to a method of providing an advertisement event smart calendar application service that enables a user to more efficiently schedule on a calendar.
To this end, in the embodiment of the present invention, an advertisement company server or terminal that promotes an advertisement event can share event information through the
Hereinafter, a smart calendar service method according to an embodiment of the present invention will be described in detail with reference to the drawings.
1 and 2, a system used to provide a smart calendar service according to an embodiment of the present invention includes a
Here, the terminal is a computing device, which includes a mobile device such as a smart phone, a tablet PC, and a PDA, as well as a server including a large-sized storage device and a process such as a PC, a notebook, and a server. The
First, in step (a), a plurality of
In the past, there have been numerous advertisements or marketing events that have been conducted by a large number of companies to advertise and market their products. However, users who use such advertisements or marketing events are hard to know such event information. It is difficult to participate in the event because it is difficult to know precisely the information about the period of holding or proceeding. As such, there has been a mismatching of information exchange between an information provider that performs advertising and marketing through an event and an information consumer who desires to receive various events.
Accordingly, in the embodiment of the present invention, it is possible to manage a large number of event information propagated through various media, etc., through a single server, selectively acquire event information desired by a consumer or a customer, To provide a way to provide beneficial services to both the advertiser and the customer.
In order to provide such service, a large number of
In the step (b), the
More specifically, the step of converting the event information into a DB is a step of the
Here, the step of classifying according to the category of interest includes measuring the number of repetitions of search of the event information of the business type or business that the
As described above, according to the embodiment of the present invention, in addition to general classification of event information by category, date, and company, based on the search data that the user has searched for, The DB can be converted into user-customized information through the user's past search data.
(c) is a step of retrieving and selecting the event information from the
FIG. 3 is a diagram illustrating an example of adding an event in a smart calendar service provided in the event scheduling smart calendar service method according to an embodiment of the present invention. FIG. 4 is a view illustrating event information classified according to a category, Fig.
As shown in FIG. 3, the user tries to register a calendar of the event information by pressing an additional icon or a thumbnail screen on a part of the upper part of the calendar displayed on the
Then, as shown in Fig. 4, various event information search windows displayed in DB form in the
In addition, it is also possible to provide a keyword search process for searching for a keyword through a keyword search window or an interface, displaying the related related event information in a list, and selecting it. It can be seen that a keyword search window is provided at the upper part of the search display window of FIG.
(d) is a step of finally displaying event information selected on the calendar through the calendar application of the
5 is a diagram illustrating an example of an event scheduling smart calendar provided by the event scheduling smart calendar service method according to the embodiment of the present invention. As shown in FIG. 5, event information for a specific time period is arranged on a calendar indicating November and is displayed at the lower end, and the event information line is displayed through color or fluorescent lamps Allow attention to be focused.
Since event information for a specific period is displayed prominently on the calendar in such a manner that the user can know event scheduling information such as an event period or the like and information is collected so that various event information can be checked at a glance, And the event provider. In addition, there is an advantage that a user can select desired event information, and there is an advantage that the efficiency of obtaining information is very high in that event information can be searched and searched by various methods.
In addition, it is also possible to display the selected event information by date, and to display an alarm for the event information during a specific period before the start date of the event information. However, since the alarm information is displayed through a mobile device such as a smart phone, And a function of notifying the user that the event does not occur after the event period during which the user has been interested.
In addition, the user selects important and interesting event information from various event schedule information on the event calendar displayed on the
6 is a flowchart illustrating an event scheduling smart calendar service method according to another embodiment of the present invention, and FIGS. 7 and 8 are diagrams illustrating a display window that can select and register event information on the web .
As shown in FIG. 6, an event scheduling smart calendar service method according to an embodiment of the present invention includes: (a) registering event information to a plurality of
The embodiment shown in FIG. 6 proposes a method of providing a service that can acquire and register event information on the web and display the acquired event information on an event calendar, unlike the embodiment of FIG. Hereinafter, except for steps (c) and (d), the remaining configuration is the same as that of the embodiment of FIG. 1, so that description thereof will be omitted.
As shown in FIG. 6, the embodiment of the present invention includes the steps of: clicking event information of a previously registered advertisement company displayed on the web on the
More specifically, as shown in FIGS. 7 and 8, an event icon of interest event information is clicked on in a window where event information on the web displayed through the
In the embodiment of the present invention, when a window displaying event information is clicked during a web surfing in a
The embodiments and the accompanying drawings described in the present specification are merely illustrative of some of the technical ideas included in the present invention. Accordingly, the embodiments disclosed herein are for the purpose of describing rather than limiting the technical spirit of the present invention, and it is apparent that the scope of the technical idea of the present invention is not limited by these embodiments. It will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.
100: client terminal 200: event calendar server
300: Advertiser terminal 400: Web server
Claims (15)
(b) the event calendar server classifies the registered event information into at least one of categories, dates, vendors, and businesses of interest;
(c) retrieving and selecting the event information from the client terminal through the event calendar application; And
(d) displaying the selected event information on the calendar via the event calendar application of the client terminal,
The classifying step (b)
Measuring the number of repetitions of search of event information of a business type or a company that the client terminal has searched for during a specific period; And
And dividing the business type of interest by weighting information on the search repetition count and the search year, month, and date of the last search.
Logging in and connecting to the event calendar server; And
And registering the event information in response to the event related information previously classified and set by the advertisement vendor terminal.
Displaying the event information classified by the client terminal so as to be searchable by at least one of category, date, company, and business type of interest; And
And selecting the event information step by step from the displayed information.
Displaying the selected event information by date and displaying an alarm for the event information during a specific period before the start date of the event information.
(b) the event calendar server classifies the registered event information into at least one of category, date, company, and business type, and DBs;
(c) retrieving and selecting the event information from the client terminal through the event calendar application;
(d) the client terminal selecting event information on the web and registering the event information in the event calendar server; And
(e) displaying the selected event information on a calendar via the calendar application of the client terminal,
In the step (b)
Measuring the number of repetitions of search of event information of a business type or a company that the client terminal has searched for during a specific period; And
And dividing an industry of interest by weighting information on the search repetition count and the search year, month, and date of the last search.
Logging in and connecting to the event calendar server; And
And registering the event information in response to the event related information previously classified and set by the advertisement vendor terminal.
Displaying the event information classified by the client terminal so as to be searchable by at least one of category, date, company, and business type of interest; And
And selecting the event information step by step from the displayed information.
The client terminal clicking on event information of an advertisement company registered in advance on the web;
Confirming the connection of the client terminal registered in advance in the advertisement company terminal and requesting the client terminal to inquire about whether to register the event information through the event calendar server; And
And receiving the event information selected by the event calendar server from the advertisement company terminal when the client terminal selects the event information registration, and registering the received event information in the event calendar server.
Displaying the selected event information by date and displaying an alarm for the event information during a specific period before the start date of the event information.
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Cited By (1)
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KR20210108838A (en) * | 2020-02-26 | 2021-09-03 | 안병구 | Method for registering and sharing the schedule information by converting the user-specific schedule information into a scheduler page to the user terminal |
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Publication number | Priority date | Publication date | Assignee | Title |
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JP7390781B2 (en) * | 2018-06-19 | 2023-12-04 | 正規 荻野 | Schedule information sharing method and system |
CN109255593A (en) * | 2018-09-30 | 2019-01-22 | 北京猎户星空科技有限公司 | Schedule executes method, apparatus, equipment and computer readable storage medium |
KR102260401B1 (en) | 2019-06-28 | 2021-06-03 | (주)셀메이트 | Apparatus and Method for Providing Product information |
CN111898973A (en) * | 2020-07-09 | 2020-11-06 | 齐瑞群 | Improved overview display and management method for month-view calendar reminding event |
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US8275419B2 (en) | 2007-11-14 | 2012-09-25 | Yahoo! Inc. | Advertisements on mobile devices using integrations with mobile applications |
WO2011112266A2 (en) * | 2010-03-12 | 2011-09-15 | Live Matrix, Inc. | Interactive calendar of scheduled web-based events |
KR20120023294A (en) | 2010-09-01 | 2012-03-13 | 박재환 | Proper advertising method by mobile terminal |
KR101266706B1 (en) * | 2011-06-07 | 2013-05-28 | 함대중 | Event managing system using present calendar |
KR20140020475A (en) * | 2012-08-08 | 2014-02-19 | 주식회사 인프라웨어 | Method of providing ad of events calendar |
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Cited By (2)
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KR20210108838A (en) * | 2020-02-26 | 2021-09-03 | 안병구 | Method for registering and sharing the schedule information by converting the user-specific schedule information into a scheduler page to the user terminal |
KR102356973B1 (en) * | 2020-02-26 | 2022-01-27 | 안병구 | Method for registering and sharing the schedule information by converting the user-specific schedule information into a scheduler page to the user terminal |
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