KR102206518B1 - Banner advertisement service system that determines the priority for each banner advertisement in the advertisement area corresponding to the search word according to the number of grid points included in the reference region - Google Patents

Abstract

The present invention relates to an advertisement service system for determining the priority for each advertisement in an advertisement area corresponding to a search word in accordance with the number of grid points included in a reference region, which effectively changes the priority in accordance with the search word to provide the advertisement. According to the present invention, a service providing server comprises: a database module; a grid point counting module; a priority setting module; and an advertisement providing module arranging advertisements stored in the database module in accordance with the priority set by the priority setting module to provide the advertisements.

Description

ADVERTISEMENT SERVICE SYSTEM THAT DETERMINES THE PRIORITY FOR EACH BANNER ADVERTISEMENT IN THE ADVERTISEMENT AREA CORRESPONDING TO THE SEARCH WORD ACCORDING TO THE NUMBER OF GRID POINTS INCLUDED IN THE REFERENCE REGION}

The present invention relates to an advertisement service system, and more particularly, to an advertisement service system in which a priority for each advertisement of an advertisement area corresponding to a search word is determined according to the number of grid points included in a reference area.

Conventional advertisements have been provided through mass media such as newspapers, magazines, radio and broadcasting. However, as the number of users accessing media through mobile devices increases exponentially with the development of mobile communication technology, advertisements provided through mobile devices have begun to be attempted. Conventional advertisements through mass media unilaterally provide advertisements to an unspecified number of users, and thus, there is a limitation in that personalized advertisements cannot be provided to users. However, advertisements through mobile devices have the advantage of providing personalized advertisements to users by using various information of users collected from mobile devices. Therefore, it is possible to more effectively provide customized advertisements to users, and advertisements through mobile devices have become one of the most important advertisement means.

Meanwhile, as mobile devices are widely distributed to users, advertisements using location information of mobile devices are being provided. By using the location information collected through the GPS module of the mobile device, personalized advertisements can be provided to the user. For example, if the user is currently in'Gangnam-gu Office Station', an advertisement for a company near'Gangnam-gu Office Station' may be provided to the user. That is, the advertisement is provided using the location information of the user and the location of the advertiser, so that the advertisement can be more effectively provided to the user.

However, in the case of searching for desired area information regardless of the current location, the use of such location information may rather interfere. In particular, when searching for local information, when a search word is input, a search result is provided by matching a keyword or tag of the content with the search word, so it is not easy for the searched user to actually obtain the desired result.

Therefore, it is necessary to develop a technology that can effectively arrange and provide local advertisements desired by users when providing search advertisements according to input of a search word.

Meanwhile, as a prior art related to the present invention, Patent No. 10-191458'a banner advertisement service system in which the priority of each banner advertisement is determined by a reference area' has been proposed.

The present invention has been proposed to solve the above problems of the previously proposed methods, and provides an advertisement in an advertisement area corresponding to the received search word by receiving a search word from a local device, but advertisement in the advertisement area divided by a grid. By setting the priority for each advertisement according to the number of grid points included in the reference area of, the user can provide the advertisement of the desired area, and the priority can be effectively changed according to the search word to provide the advertisement. Its purpose is to provide an advertisement service system in which the priority of each advertisement of an advertisement area corresponding to a search word is determined according to the number of grid points included in

An advertisement service system in which the priority for each advertisement of an advertisement area corresponding to a search word is determined according to the number of grid points included in a reference area according to a feature of the present invention for achieving the above object,

In an advertisement service system that provides advertisements,

A service providing server that receives a search word from a local device and provides an advertisement in an advertisement area corresponding to the received search word to the local device,

A database module for receiving and storing the content to be displayed as the advertisement and a reference area of the advertisement independent from the position of the advertiser;

A grid point counting module that divides the advertisement area into a grid and counts the number of grid points included in a reference area of an advertisement set in the advertisement area for each advertisement;

A priority setting module configured to set a priority for each advertisement according to the number of grid points counted for each advertisement for an advertisement area corresponding to the search word received from the local device; And

And an advertisement providing module for arranging and providing advertisements stored in the database module according to a priority set in the priority setting module.

Preferably, the advertising area,

It may be a pre-set area or administrative area according to the area information.

Preferably,

The reference area of the advertisement is at least one or more,

The grid point count module,

The grid points of the advertisement may be counted by summing the number of grid points included in at least one of the reference areas.

Preferably, the grid point count module,

According to the advertisement area, at least one of a grid size and a grid shape may be adjusted to divide it into a grid.

Preferably, the grid point count module,

When a part of the reference area is included in the advertisement area, the number of grid points included in both the advertisement area and the reference area may be counted.

Preferably, the priority setting module,

The priority of the advertisement may be set in the order in which the number of counted grid points is large.

Preferably, the priority setting module,

Priority for each advertisement in which a reference area is set in an advertisement area matching the area information may be set using area information included in the search word input from the local device.

More preferably, the priority setting module,

The priority of an advertisement matching the keyword among the advertisements may be set by using a keyword included in a search word input from the local device.

According to the advertisement service system in which the priority of each advertisement in the advertisement area corresponding to the search word is determined according to the number of grid points included in the reference area proposed in the present invention, an advertisement corresponding to the received search word by receiving a search word from a local device Ads in the area are provided, but by setting the priority for each advertisement according to the number of grid points included in the reference area of the advertisement in the advertisement area divided by a grid, it is possible to provide advertisements in the area desired by the user and according to the search word. Ads can be served by effectively changing priorities.

1 is a diagram showing the configuration of an advertisement service system in which the priority of advertisements in advertisement areas corresponding to a search word is determined according to the number of grid points included in a reference area according to an embodiment of the present invention.
FIG. 2 is a diagram showing a detailed configuration of a service providing server in an advertisement service system in which an advertisement priority of an advertisement area corresponding to a search word is determined according to the number of grid points included in a reference area.
3 is a diagram illustrating an advertisement area and a reference area in an advertisement service system in which an advertisement priority of an advertisement area corresponding to a search word is determined according to the number of grid points included in a reference area.
4 is a view showing the priority of each advertisement in the advertisement area ① in an advertisement service system in which the priority of advertisements in an advertisement area corresponding to a search word is determined according to the number of grid points included in a reference area.
5 is a diagram showing the priority of each advertisement in the advertisement area ② in an advertisement service system in which the priority of advertisements in an advertisement area corresponding to a search word is determined according to the number of grid points included in a reference area.
6 is a diagram showing the priority of each advertisement of the advertisement area ③ in an advertisement service system in which the priority of advertisements in an advertisement area corresponding to a search word is determined according to the number of grid points included in a reference area.
7 is a diagram showing the priority of each advertisement of the advertisement area ④ in an advertisement service system in which the priority of advertisements in an advertisement area corresponding to a search word is determined according to the number of grid points included in a reference area.

Hereinafter, preferred embodiments will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art may easily implement the present invention. However, in describing a preferred embodiment of the present invention in detail, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. In addition, the same reference numerals are used throughout the drawings for portions having similar functions and functions.

In addition, in the entire specification, when a part is said to be'connected' with another part, it is not only'directly connected', but also'indirectly connected' with another element in the middle. Include. In addition, "including" a certain component means that other components may be further included, rather than excluding other components unless otherwise specified.

1 is a diagram illustrating a configuration of an advertisement service system in which an advertisement priority of an advertisement area corresponding to a search word is determined according to the number of grid points included in a reference area according to an embodiment of the present invention. As shown in FIG. 1, the advertisement service system in which the priority of each advertisement of an advertisement area corresponding to a search word is determined according to the number of grid points included in a reference area according to an embodiment of the present invention, a service providing server 100 ) And a local device 200.

The service providing server 100 may receive a search word from the local device 200 and provide an advertisement of an advertisement area corresponding to the received search word to the local device 200. The search word may include region information and keywords, and the service providing server 100 may provide the local device 200 with an advertisement in which a reference region is set in an advertisement area matching the region information included in the search word.

In this case, the advertisement area may be a pre-set area or administrative area according to local information. For example, when the search word input by the local device 200 is “Samseong-dong restaurant”, the local information may be “Samseong-dong” and the keyword may be “Gourmet restaurant”. The service providing server 100 may provide an advertisement in which a reference area is set in Samseong-dong (administrative area), which is an advertisement area corresponding to a search word, to the local device 200. Alternatively, when the search word input by the local device 200 is “Hongdae Restaurant”, the area information is “Hongdae”. In this case, a preset area around Hongdae and Hongik University Station may be an advertisement area.

Here, that the service providing server 100 provides an advertisement to the local device 200 means transmitting data about the advertisement to be displayed on the display of the local device 200 to the local device 200 through a network. . The data for the advertisement may be data including at least one or more selected from the group including text, images, sound, video, and multimedia, and the advertisement is not only a general commercial advertisement, but also advertisement information, article information, public information, etc. It can include all of various contents. For example, advertisements may be in various forms, such as a post or post, an article form, an announcement form, an image form, or a video form.

The local device 200 may be a device capable of transmitting and receiving data to and from the service providing server 100 through a network. Here, the local device 200 may include a local box or a mobile device, as shown in FIG. 1, and may include various types of electronic devices capable of Internet access.

The local box is a device including a display unit, and may be in the form of a kiosk or signage. Further, the local box may be a device capable of transmitting and receiving data to and from the service providing server 100 through a network. Accordingly, the local box may receive data on the advertisement from the service providing server 100 and output the advertisement to the display unit. Meanwhile, any device capable of transmitting and receiving data to and from the service providing server 100 through a network and outputting an advertisement through a display unit may be included in a local box regardless of the specific type thereof.

The mobile device may include devices such as a smartphone, a tablet PC, and a wearable device. However, the mobile device 200 is not limited to the type of device described above, and any device capable of transmitting and receiving data to and from the service providing server 100 through a network and outputting an advertisement through a display unit is Can be included in the device.

Electronic devices include smartphones, tablet PCs, mobile phones, video phones, e-book readers, desktop PCs, laptop PCs, netbook computers, workstations, It may include at least one of a server, a personal digital assistant (PDA), a media box, a game console, an electronic dictionary, or a wearable device, and the wearable device is an accessory type (eg, watch, ring, bracelet, Anklets, necklaces, eyeglasses, contact lenses, or head-mounted-devices (HMDs), fabrics or garments (e.g. electronic clothing), body-attached (e.g. skin pads or tattoos) , Or at least one of an implantable circuit, In various embodiments, the local device 200 is not limited to the above-described devices, and may be a combination of two or more of the aforementioned various devices. I can.

On the other hand, in the present invention, the network is a wired network or mobile radio communication network such as a local area network (LAN), a wide area network (WAN), or a value added network (VAN), It can be implemented in all types of wireless networks such as satellite communication network, Bluetooth, Wireless Broadband Internet (Wibro), High Speed Downlink Packet Access (HSDPA), Long Term Evolution (LTE), 5th Generation Mobile Telecommunication (5G), etc. .

FIG. 2 is a diagram showing a detailed configuration of a service providing server 100 in an advertisement service system in which an advertisement priority of an advertisement area corresponding to a search word is determined according to the number of grid points included in a reference area. As shown in FIG. 2, the service providing server 100 of the advertisement service system in which the priority of advertisements in the advertisement area corresponding to the search word is determined according to the number of grid points included in the reference area according to an embodiment of the present invention. May be configured to include a database module 110, a grid point count module 120, a priority setting module 130, and an advertisement providing module 140. Hereinafter, each configuration of the service providing server 100 will be described in detail.

The database module 110 may receive and store content to be displayed as an advertisement and a reference area of an advertisement independent from the advertiser's position. Here, the content may be data including text, image, sound, and video. Meanwhile, the reference region may be used to set the priority of advertisements in the priority setting module 130 to be described later. Since the advertisement has the highest priority in the reference area, the reference area corresponds to the area in which the advertisement can be exposed to the user most. This reference area may be set through an advertiser device (not shown), and may be independent of the advertiser's physical location. That is, even if the advertiser is in the “A” area, the reference area of the advertisement may be set as the “B” area.

Meanwhile, depending on the embodiment, the area of the reference area may be determined according to the advertisement cost. Alternatively, the area of the reference area may be independently determined by the service providing server 100 by using the popularity or recommendation of the content independently from the advertisement cost. For example, when the popularity of advertisement A content is higher than that of advertisement B, the area of the reference area of advertisement A may be determined to be wider than that of advertisement B. However, the area of the reference area is not determined only by the above-described embodiment, and may be determined in various ways.

In addition, the database module 110 may receive and store a plurality of reference areas for one advertisement. Since the reference area of the advertisement is not dependent on the physical location of the advertiser and can be independently set in a plurality of areas, the advertisement can be more effectively exposed to the user through the plurality of reference areas.

The grid point counting module 120 may divide the advertisement area into a grid and count the number of grid points included in the reference area of the advertisement set in the advertisement area for each advertisement.

The priority setting module 130 may set a priority for each advertisement for an advertisement area corresponding to a search word received from the local device 200 according to the number of grid points counted for each advertisement.

A detailed method of counting grid points and setting the priority of advertisements will be described in detail later with reference to FIGS. 3 to 7.

The advertisement providing module 140 may arrange and provide advertisements stored in the database module 110 according to the priority set by the priority setting module 130. That is, the advertisement providing module 140 may transmit data on an advertisement for which priority is set to the local device 200 through a network. The local device 200 may display the advertisements according to the priorities to the user by outputting data on the advertisement with the priority set received from the advertisement providing module 140 on the display.

3 is a diagram illustrating an advertisement area and a reference area in an advertisement service system in which an advertisement priority of an advertisement area corresponding to a search word is determined according to the number of grid points included in a reference area. In the following, reference areas A, B, and C of advertisements A, B, and C are set as in the example shown in FIG. 3, and advertisement areas ②, ③ and ④ included in the circular advertisement area ① and advertisement area ① are shown in FIG. In the case as shown in Fig. 3, a configuration for counting grid points and setting priority of advertisements will be described.

First, the grid point counting module 120 may divide the advertisement area into a grid. At this time, the grid point counting module 120 may uniformly set the grid regardless of the advertisement area, as shown in FIG. 3, but by adjusting at least one of the grid size and the grid shape according to the advertisement area, You can also distinguish. For example, since the advertisement area ① is wider than the advertisement areas ② to ④, the grid size can be made larger, and the grid shape can be variously set, such as a triangle, a pentagon, and a hexagon, in addition to a square.

In addition, the reference area of the advertisement may be at least one or more, and the grid point count module 120 can count the grid points of the advertisement by summing the number of grid points included in at least one reference area for a specific advertisement area. have. That is, referring to the advertisement area ① of FIG. 3, in the advertisement area ①, two reference areas for advertisement A, one and a part of advertisement B, and one reference area for advertisement C are set. For advertisement area ①, since there are 26 grid points included in the right reference area of advertisement A and 3 grid points included in the left reference area, the total number of grid points counted for advertisement A in advertisement area ① is 29. Since only one reference area is set for advertisement C, the counted grid points are 35 inside the reference area C.

Meanwhile, when a part of the reference area is included in the advertisement area, the grid point count module 120 may count the number of grid points included in both the advertisement area and the reference area. That is, looking at the reference area of advertisement B in FIG. 3, one reference area is set in the center, and a part of the reference area of advertisement B is included in the advertisement area ① at the lower left. Therefore, the number of grid points counted for advertisement B in the advertisement area ① is 17 in the reference area in the center and 6 in the reference area in the lower left, totaling 23.

In addition, since the grid point counting module 120 counts grid points for each advertisement, advertisement A has 26 grid points in the advertisement area ②, 3 in the advertisement area ④, and 29 grid points in the advertisement area ①. Advertisement B has 9 in advertisement area ② and 3 in advertisement area ③. There are 11 grid points in the advertisement area ④ and 23 grid points in the advertisement area ①. Ad C has 20 in the advertisement area ② and 12 in the advertisement area ③. There are 3 grid points in advertisement area ④ and 35 grid points in advertisement area ①.

In this case, the grid points located at the boundary of the reference region may be determined to be within the reference region and may be determined to be outside the reference region.

The priority setting module 130 may set a priority for each advertisement for an advertisement area corresponding to a search word received from the local device 200 according to the number of grid points counted for each advertisement. More specifically, the priority setting module 130 may set the priority of advertisements in an order in which the number of counted grid points is large.

4 is a diagram showing the priority of each advertisement in the advertisement area ① in an advertisement service system in which the priority of advertisements in an advertisement area corresponding to a search word is determined according to the number of grid points included in a reference area. That is, if the advertisement area corresponding to the search word received from the local device 200 by the priority setting module 130 is the advertisement area ①, as described with reference to FIG. 3, the grid points counted for each advertisement in the advertisement area ① Since the number of advertisements A is 29, advertisement B is 23, and advertisement C is 35, the priority setting module 130 may set priorities in the order of advertisements C, A, and B.

Depending on the embodiment, the priority setting module 130 may set the priority of advertisements in the order in which the number of counted grid points is small. In this case, advertisements B, A, C for advertisement area ① in the above example Priorities can be set in the order of.

Meanwhile, the priority setting module 130 may set a priority for each advertisement in which a reference area is set in an advertisement area matching the area information, using area information included in a search word input from the local device 200. For example, if the search word input from the local device 200 is “restaurants around Seonjeongneung”, area information “Seonjeongneung” is extracted, and the priority setting module 130 is an advertisement area matching the area information “Seonjeongneung” ① Priorities of advertisements A, B, and C in which the reference area is set may be set as described in FIGS. 3 and 4. At this time, the advertisement area ① may be a pre-set area for area information called “Seonjeongneung”.

Alternatively, when “Samsung Restaurant” is input as a search word, local information such as “Samsung Station” or “Samseong-dong” is extracted, and the priority setting module 130 refers to FIG. 3, and the local information “Samsung” or “Samsung-dong” You can set the priority for each advertisement of advertisements A, B, and C whose reference areas are set in the matching advertisement area ②. In this case, the advertisement area ② may be a pre-set area around “Samseong Station” or an administrative area called “Samseong-dong”.

5 is a diagram showing the priority of each advertisement in the advertisement area ② in an advertisement service system in which the priority of advertisements in an advertisement area corresponding to a search word is determined according to the number of grid points included in a reference area. That is, referring to FIG. 3, the grid point counting module 120 counts 26 grid points included in the reference area of advertisement A set in the advertisement area ②, and only part of the reference areas of advertisements B and C are in the advertisement area ②. Since it is included, if the corresponding grid points are counted, advertisement B can be counted as 9 and advertisement C as 20. Therefore, the priority setting module 130 may set priorities in the order of advertisements A, C, and B, as shown in FIG. 5.

Alternatively, when “Nonhyeon-dong restaurant” is input as a search word, regional information “Nonhyeon-dong” is extracted, and the priority setting module 130 refers to FIG. Priorities for each advertisement of the set advertisements B and C can be set. At this time, the advertisement area ③ may be an administrative area called “Nonhyeon-dong”.

FIG. 6 is a diagram showing the priority of advertisements in advertisement area 3 in an advertisement service system in which the priority of advertisements in an advertisement area corresponding to a search word is determined according to the number of grid points included in a reference area. That is, referring to FIG. 3, the grid point counting module 120 may count three and twelve grid points included in the reference regions of advertisements B and C set in the advertisement area ③, respectively. Therefore, the priority setting module 130 may set priorities in the order of advertisements C and B as shown in FIG. 6.

Alternatively, when “Cheongdam restaurant” is input as a search word, regional information of “Cheongdam” is extracted, and the priority setting module 130 refers to FIG. 3, in an advertisement area ④ that matches the area information of “Cheongdam”. Priorities for each advertisement of the set advertisements A, B, and C may be set. In this case, the advertisement area ④ may be a pre-set area according to local information called “Cheongdam”, and may be an administrative area called “Cheongdam-dong” in some embodiments.

FIG. 7 is a diagram illustrating the priority of advertisements in advertisement area 4 in an advertisement service system in which the priority of advertisements in an advertisement area corresponding to a search word is determined according to the number of grid points included in a reference area. That is, referring to FIG. 3, the grid point counting module 120 may count the grid points included in the reference areas of advertisements A, B and C set in the advertisement area ④ as 3, 11, and 3, respectively. Therefore, the priority setting module 130 sets the priority in the order of advertisements B and A=C. At this time, since the number of grid points counted for advertisements A and C is the same, the priority between the two advertisements may be random or may be set according to the width of the reference area and the characteristics of the advertisement. For example, as shown in FIG. 7, priority may be set in the order of advertisements B, A, and C.

Meanwhile, the priority setting module 130 may set a priority of an advertisement matching the keyword among advertisements by using a keyword included in a search word input from the local device 200. For example, as described above, when the keyword is “Seonjeongneung Restaurant”, “Samsung Restaurant”, “Nonhyeon-dong Restaurant”, “Cheongdam Restaurant”, the keyword is “Gourmet Restaurant”, and the advertisements A, B, C provided are all It could be an advertisement for food and beverage places such as restaurants, taverns, and cafes.

As described above, according to the advertisement service system in which the priority for each advertisement of the advertisement area corresponding to the search word is determined according to the number of grid points included in the reference area proposed in the present invention, the search word is received from the local device 200 The advertisement of the advertisement area corresponding to the received search word is provided, but by setting the priority for each advertisement according to the number of grid points included in the reference area of the advertisement in the advertisement area divided by a grid, It can be provided, and advertisements can be provided by effectively changing the priority according to the search word.

The present invention described above can be modified or applied in various ways by those of ordinary skill in the technical field to which the present invention belongs, and the scope of the technical idea according to the present invention should be determined by the following claims.

100: service providing server
110: database module
120: grid point count module
130: priority setting module
140: advertisement providing module
200: local device

Claims (8)

In an advertisement service system that provides advertisements,
Including a service providing server 100 that receives a search word from the local device 200 and provides an advertisement of an advertisement area corresponding to the received search word to the local device 200,
A database module 110 for receiving and storing the content to be displayed as the advertisement and a reference area of the advertisement independent from the position of the advertiser;
A grid point counting module 120 that divides the advertisement area into a grid and counts the number of grid points included in the reference area of the advertisement set in the advertisement area for each advertisement;
A priority setting module 130 for setting a priority for each advertisement according to the number of grid points counted for each advertisement for an advertisement area corresponding to the search word received from the local device 200; And
And an advertisement providing module 140 that arranges and provides advertisements stored in the database module 110 according to the priority set in the priority setting module 130,
The advertising area,
It is a pre-set district or administrative district according to local information,
The grid point count module 120,
At least one of a grid size and a grid shape is adjusted according to the advertisement area to be divided into a grid, but the grid size is adjusted according to the width of the advertisement area,
The priority setting module 130,
Grid points included in the reference area, characterized in that the priority of each advertisement in which a reference area is set in an advertisement area matching the area information is set using area information included in a search word input from the local device 200 An advertisement service system in which the priority of each advertisement in the advertisement area corresponding to the search word is determined according to the number.
delete The method of claim 1,
The reference area of the advertisement is at least one or more,
The grid point count module 120,
Priority for each advertisement of the advertisement area corresponding to the search word according to the number of grid points included in the reference area, characterized in that the number of grid points included in at least one of the reference areas is counted to count the grid points of the advertisement. Advertising service system is determined.
delete The method of claim 1, wherein the grid point count module (120),
When a part of the reference area is included in the advertisement area, the number of grid points included in both the advertisement area and the reference area is counted, corresponding to the search word according to the number of grid points included in the reference area An advertisement service system in which the priority of each advertisement area is determined.
The method of claim 1, wherein the priority setting module (130),
An advertisement service in which the priority of the advertisements is set in the order in which the number of counted grid points is large, and the priority of each advertisement of an advertisement area corresponding to the search word is determined according to the number of grid points included in the reference area. system.
delete The method of claim 1, wherein the priority setting module (130),
Using a keyword included in the search word input from the local device 200, the priority of the advertisement matching the keyword among the advertisements is set, corresponding to the search word according to the number of grid points included in the reference area. Advertisement service system in which the priority of each advertisement in the advertisement area is determined.

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