KR102324135B1 - Advertising mediation platform system using extended contents - Google Patents

Abstract

The present invention relates to an advertisement mediation platform system using extended content to minimize public relations effort to attract advertisements to be outputted as signage. According to the present invention, a platform server comprises: a registration module registering signage information including the location of signage; an information management module; a search module; an advertisement allocation module; a content extension module; and an expanded advertisement module configured to provide expanded content configured in the content expansion module to a user terminal in response to an advertisement request from the user terminal.

Description

ADVERTISING MEDIATION PLATFORM SYSTEM USING EXTENDED CONTENTS}

The present invention relates to an advertisement mediation platform system, and more particularly, to an advertisement mediation platform system using expanded content.

In general, digital signage uses a mobile screen mounted on a fixed or various transportation means installed outdoors, in public places, in markets, etc. services delivered to users through Signage is known to be able to provide more effective advertising effects to an unspecified number of customers compared to existing media such as TV and newspapers.

In particular, such signage can be seen in places with a large floating population, such as subway stations, bus stops, apartment elevators, and banks, and is currently being used for exposing banner advertisements or video advertisements. In the conventional advertisement method through signage, advertisement contents provided by advertisers are stored in the signage, and advertisement contents are transmitted to the outside according to a predetermined time according to a predetermined method, or customized advertisement contents are recognized by user terminals around the digital signage. It was common to expose advertisements by sending

As a prior art related to signage, Patent Registration No. 10-1687289 (Title of the Invention: Signage using a motion-based input signal, registration date: December 12, 2016) has been disclosed.

In this prior art, the advertiser must directly visit the place where the signage is installed, check the location of the signage and the surrounding environment, and select whether to request the advertisement. Therefore, advertisers want their advertisements to be output in an optimal manner and cost in a suitable location, but there is a problem in that excessive effort is required to find a signage that meets these conditions. In addition, a signage owner who owns a signage and wants to obtain a profit by receiving an advertisement output request through the signage from an advertiser has a difficulty in promoting the signage to attract advertisements. Therefore, there is a need to develop an efficient mediation platform that can provide an advertisement mediation service between advertisers and signage.

On the other hand, in recent years, with the development of smart devices and wireless communication technology, consumption of advertisement contents centered on smartphones is replacing the existing PC, and accordingly, mobile advertisement contents using smartphones capable of high-speed wireless communication. service is being provided. In particular, using a mobile device has an advantage in that detailed advertisement information can be provided through a network regardless of a user's location.

However, advertisements produced for signage output are too simple and lack specific information to be provided on mobile devices, so it is difficult to attract users' interest. Therefore, in order to advertise on a mobile device, new content needs to be produced, so additional advertising production costs are required. In addition, the use of signage advertisements produced at high cost is limited and not fully utilized, and since signage advertisements are provided only for a limited contract period, there is a limit that cannot be utilized after the contract period ends.

The present invention has been proposed to solve the above problems of the previously proposed methods, and while the platform server operates an intermediary platform between the signage and the advertiser, allocating advertisements to the signage according to the advertiser's selection and for signage By sending content to be output, advertisers can access an intermediary platform without undue effort to easily search for signage and request advertisements at desired ad space and ad time, and signage holders can attract advertisements to be printed on signage. An object of the present invention is to provide an advertisement intermediary platform system using expanded content that can minimize the publicity effort for the purpose.

In addition, the present invention configures extended contents extended for user terminals by further including additional contents in signage contents, and advertises contents for user terminals using the extended contents, thereby utilizing contents for signage that have already been produced. The use of content for signage produced at a cost can be expanded, and the user's interest and advertising effect can be increased by providing extended content suitable for the user's terminal, and even after the advertising period for signage is over Another object of the present invention is to provide an advertisement mediation platform system using expanded contents that can obtain continuous advertisement effects using contents.

Advertisement mediation platform system using expanded content according to the features of the present invention for achieving the above object,

Including a platform server that operates an advertising mediation platform,

The platform server,

a registration module for registering signage information including the location of the signage;

an information management module for storing and managing advertisement space information and advertisement time information capable of advertisement output from the registered signage for each signage;

a search module for retrieving signage information, advertisement space and advertisement time information of the corresponding signage in response to a request from an advertiser terminal accessing the intermediary platform, and providing a search result to the advertiser terminal;

In order to display the signage as an advertisement on the signage, the advertiser's signage content produced for the signage is allocated to the signage according to the selection of the advertiser terminal, and the advertisement space information of the signage and the information and an advertisement allocation module for updating advertisement time information and requesting advertisement output by transmitting the content for the signage allocated to the corresponding signage;

a content extension module including the signage content but further including additional content to configure extended content for the user terminal; and

an expansion advertisement module for providing the expanded content configured in the content expansion module to the user terminal in response to an advertisement request from the user terminal;

The signage is characterized in that the content for signage allocated by the advertisement allocation module is output, and the user terminal outputs the expanded content provided by the expansion advertisement module, respectively.

Preferably, the advertisement space information includes:

Combination of a plurality of signage display units, as all or part of the display unit of the signage, may include information on the location and area of an advertisement space in which advertisements are output.

Preferably, the advertisement time information includes:

It may include information about at least one selected from the group including a date, a day of the week, a time zone, an output duration, and an output order number on which an advertisement is output in the advertisement space of the signage.

Preferably, the platform server,

It may further include an effect analysis module for analyzing the image collected from the camera provided in the signage to analyze the effect of the advertisement using the signage.

More preferably, the platform server,

Further comprising an advertisement cost calculation module for calculating an advertisement cost according to the signage information, advertisement space information, and advertisement time information,

The advertising cost calculation module,

The advertisement cost may be recalculated according to the effect of the advertisement analyzed by the effect analysis module.

Preferably, the content expansion module comprises:

In order to provide the signage content to the user terminal, at least one of a size and a format may be converted, and the expanded content may be configured using the converted signage content as a representative content.

Preferably, the content expansion module comprises:

Using the signage content as the representative content and further including additional content to configure extended content, at least one or more extended content may be configured using one signage content according to the additional content.

Preferably, the platform server,

a rental management module that receives signage installation environment information, receives a signage rental and installation request, registers the installed signage through the registration module, and manages the rental status of the registered signage; and

It may further include a revenue distribution module for distributing advertising revenue generated through the leased signage to the lessee who has rented the signage.

According to the advertisement mediation platform system using the extended content proposed in the present invention, the platform server operates the mediation platform between the signage and the advertiser, and allocates advertisements to the signage according to the advertiser's selection and transmits the contents for the signage. By allowing the advertisement to be output, advertisers can access the intermediary platform without undue effort to easily search for signage and request advertisements at the desired advertisement space and advertisement time, and signage holders can reduce their publicity efforts to attract advertisements to be printed on the signage. can be minimized

In addition, according to the advertisement mediation platform system using the expanded content proposed in the present invention, the expanded content for the user terminal is configured by further including additional content in the signage content, and the user terminal is advertised using the expanded content. By doing so, it is possible to expand the use of content for signage produced at a high cost by utilizing the content for signage that has already been produced, and to arouse user interest and increase the effectiveness of advertising by providing extended content suitable for user terminals. In addition, even after the advertising period for signage is over, you can obtain continuous advertising effects by using expanded content.

1 is a diagram showing the overall configuration of an advertisement mediation platform system using expanded content according to an embodiment of the present invention.
2 is a diagram for explaining the use of content for signage.
Figure 3 is a view for explaining the content utilization in the advertisement mediation platform system using the expanded content according to an embodiment of the present invention.
4 is a diagram illustrating a detailed configuration of a platform server in an advertisement mediation platform system using expanded content according to an embodiment of the present invention.
5 is a view showing, for example, the appearance of a signage in an advertisement mediation platform system using expanded content according to an embodiment of the present invention.
6 is a view showing, for example, a search result in an advertisement mediation platform system using expanded content according to an embodiment of the present invention.
7 is a diagram illustrating, for example, an advertisement allocated to a signage in an advertisement mediation platform system using expanded content according to an embodiment of the present invention.
8 is a diagram illustrating, for example, the configuration of extended contents of a contents expansion module of a platform server in an advertisement mediation platform system using extended contents according to an embodiment of the present invention.
9 is a diagram illustrating, for example, tags of signage content and extended content in an advertisement mediation platform system using extended content according to an embodiment of the present invention.
10 is a diagram illustrating a detailed configuration of an extended advertisement module in an advertisement mediation platform system using extended contents according to an embodiment of the present invention.
11 is a diagram illustrating a state in which expanded content is provided to a user terminal in an advertisement mediation platform system using expanded content according to an embodiment of the present invention.
12 is a diagram illustrating a signage rental business model in an advertisement mediation platform system using expanded content according to an embodiment of the present invention.

Hereinafter, preferred embodiments will be described in detail so that those of ordinary skill in the art can easily practice the present invention with reference to the accompanying drawings. However, in describing a preferred embodiment of the present invention in detail, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted. In addition, the same reference numerals are used throughout the drawings for parts having similar functions and functions.

In addition, throughout the specification, when a part is 'connected' with another part, it is not only 'directly connected' but also 'indirectly connected' with another element interposed therebetween. include In addition, "including" a certain component means that other components may be further included, rather than excluding other components, unless otherwise stated.

1 is a diagram showing the overall configuration of an advertisement mediation platform system using expanded content according to an embodiment of the present invention. As shown in FIG. 1 , the advertisement mediation platform system using expanded content according to an embodiment of the present invention may be configured to include a platform server 100 , a signage 200 , and a user terminal 300 . And it may be configured to further include an advertiser terminal (400).

The platform server 100 may operate an advertisement mediation platform between the signage 200 and the advertiser. The intermediary platform may be implemented as a web or an application, and may allow access to the advertiser terminal 400 through a network, and may allow the advertiser to search for a desired signage 200 and make an advertisement request. The platform server 100 may cause the signage 200 to output an advertisement by allocating an advertisement to the signage 200 according to the advertiser's request and transmitting the advertiser's advertisement through the network.

In addition, the platform server 100 may provide advertisements not only to the signage 200 but also to the user terminal 300 according to the request of the advertiser. In this case, the signage 200 may be provided with content for signage, and the user terminal 300 may provide extended content extended for the user terminal including the signage content, respectively.

2 is a diagram illustrating the use of content for signage. The advertiser can advertise not only the signage 200 through the intermediary platform but also the user terminal 300 such as a mobile device or PC. If provided to all of the user terminals 300 , it is possible to utilize the content for signage that has already been produced at a cost, so that the content production time and cost can be greatly reduced.

However, signage content is intended to catch the attention of passers-by and provide advertisements quickly, and it is too simple and lacks specific information to provide to a mobile device. It is not possible, and there is a limit in that the advertising effect is lowered.

Therefore, it would be desirable to produce and advertise content optimized for each device, but the burden of advertising production cost is considerable to specialize and produce advertising content for every device. In particular, in the case of a small business, there is a problem in that the burden of advertisement production cost and advertisement cost becomes excessively large in order to advertise in various media.

3 is a diagram illustrating content utilization in an advertisement mediation platform system using extended content according to an embodiment of the present invention for solving the above-described problem. As shown in FIG. 3 , in the advertisement mediation platform system using the expanded content according to an embodiment of the present invention, the expanded content for the user terminal is configured by including signage content but further including additional content. , by providing the signage content to the signage 200 and the extended content as advertisements to the user terminal 300, respectively, it is possible to overcome the limitations of the signage content and actively utilize it, and to reduce the content production time and cost can do.

In addition, since the advertisement space of the signage 200 is limited, the advertisement period is determined. In other words, when the contracted period for advertising ends, the content for signage is no longer utilized, and the advertising effect cannot be obtained. However, since the advertisement provided to the user terminal 300 can be continuously searched and exposed without a fixed period, the advertiser can greatly improve the advertisement period and advertisement effect by using the expanded content and continuously utilize the produced content for signage. . Also, in the platform server 100 , even after the advertisement contract between the advertiser and the signage 200 is terminated, the platform server 100 may continue to receive advertisements from the advertiser through the advertisement for the user terminal 300 .

Meanwhile, in the present invention, transmitting or outputting an advertisement means transmitting or outputting advertisement content, and the advertisement content includes at least one selected from the group consisting of text, image, sound, video and multimedia, etc. data, and the advertisement may include not only general commercial advertisements, but also various contents such as advertisement information, article information, and public information. For example, the advertisement may be in various forms such as a post or a post, an article form, an announcement form, an image form, a video form, and the like.

In addition, the network is a wired network such as a local area network (LAN), a wide area network (WAN) or a value added network (VAN), or a mobile radio communication network, a satellite communication network, It may be implemented in all types of wireless networks such as Bluetooth, Wireless Broadband Internet (Wibro), High Speed Downlink Packet Access (HSDPA), Long Term Evolution (LTE), and 5th Generation Mobile Telecommunication (5G).

The signage 200 may receive and output an advertisement allocated by the advertisement allocation module 160 of the platform server 100, which will be described in detail later. The signage 200 is a digital device including a display unit for displaying advertisements and an output device such as a speaker, and may be a kiosk, a digital signage, a local box, etc., installed in a specific location and received from the platform server 100 . You can print advertisements. In addition, the signage 200 may display an advertisement of one advertiser or display advertisements of a plurality of advertisers at predetermined time intervals, divide the display unit to simultaneously display several advertisements at a time, or A large advertisement using a plurality of signage 200 may be output in conjunction with the signage 200 .

On the other hand, the signage 200 may be managed by the operating entity of the platform server 100 , but may receive signage 200 information from a separate signage 200 management entity to mediate advertisements, and later In the rental business structure of the signage 200 to be described in detail with reference to FIG. 12 , the lessee may lease and manage the signage 200 .

The user terminal 300 is a device that makes an advertisement request to the platform server 100 and receives and outputs advertisement content according to the advertisement request, and may be implemented in various electronic devices such as a mobile device or a personal computer.

The advertiser terminal 400 may be an electronic device used by the advertiser to request advertisements. The advertiser can search for the signage 200 by accessing the mediation platform operated by the platform server 100 with the advertiser terminal 400, and select the signage 200, advertisement space, advertisement time, etc. that meet the desired conditions. and transmit the signage content to the platform server 100 to request an advertisement.

Also, the advertiser terminal 400 may request an advertisement for the user terminal 300 from the platform server 100 . Since the platform server 100 configures extended content using the signage content received from the advertiser, and performs advertisements on the user terminal 300 using the extended content, the advertiser can create Advertisements may be placed on both the nizi 200 and the user terminal 300 .

Electronic devices include smartphones, tablet personal computers (PCs), mobile phones, video phones, e-book readers, desktop PCs, laptop PCs, netbook computers, workstations, It may include at least one of a server, a personal digital assistant (PDA), a media box, a game console, an electronic dictionary, or a wearable device, and the wearable device is an accessory type (eg, a watch, a ring, a bracelet, Anklets, necklaces, glasses, contact lenses, or head-mounted-devices (HMDs), integrated fabrics or clothing (such as electronic garments), body-mounted (such as skin pads or tattoos) , or at least one of an implantable circuit In various embodiments, the electronic device is not limited to the aforementioned devices, and may be a combination of two or more of the aforementioned devices.

That is, the user terminal 300 and the advertiser terminal 400 are not limited to the types of electronic devices described above, and any device capable of transmitting/receiving data to and from the platform server 100 through a network may be used regardless of the specific type thereof. It may be included in the terminal 300 or the advertiser terminal 400 .

4 is a diagram illustrating a detailed configuration of a platform server 100 in an advertisement mediation platform system using expanded content according to an embodiment of the present invention. As shown in FIG. 4 , the platform server 100 of the advertisement mediation platform system using expanded content according to an embodiment of the present invention includes a registration module 110 , an information management module 120 , and a search module 130 . , may be configured to include an advertisement allocation module 160, a content expansion module 170 and an expanded advertisement module 180, and further include an advertisement cost calculation module 140, a database module 150 and an effect analysis module 190 may be included.

The registration module 110 may register signage 200 information including the location of the signage 200 . That is, the registration module 110 may store and register information on the signage 200 including information on the location where the signage 200 is installed, information on the surrounding environment, and the like. In this case, the surrounding environment information may include the type of the place where the signage 200 is installed (subway station, restaurant, bank, etc.), installed photos, floating population, CCTV images captured in real time, and the like.

The information management module 120 may store and manage advertisement space information and advertisement time information in which advertisements can be output in the registered signage 200 for each signage 200 . In addition, the information management module 120 may set an advertisement cost according to the advertisement space and advertisement time of the signage 200 . can be set by

Here, the advertisement space information may include information on a combination of a plurality of display units of the signage 200 , and information on the location and area of an advertisement space in which advertisements are output as all or part of the display unit of the signage 200 .

5 is a diagram illustrating, for example, the appearance of a signage 200 in an advertisement mediation platform system using expanded content according to an embodiment of the present invention. As shown in FIG. 5 , the signage 200 of the advertisement mediation platform system using the expanded content according to an embodiment of the present invention divides the display unit into a plurality of advertisement spaces, thereby simultaneously outputting a plurality of advertisements. can make it happen In this case, the advertisement space information may include information on the location and area of the advertisement space, and the advertisement space information may be stored and managed as a picture as shown in FIG. 5 .

On the other hand, each advertisement space may be configured as a part of the display unit of the signage 200, as shown in FIG. 5, but the signage 200 is configured as the entire display unit, that is, the front side, so that one advertisement is output at a time. may be In addition, when a plurality of signage 200 is installed consecutively, the display unit of the neighboring signage 200 may be combined to serve as one large display, so that the advertisement space is a combination of the display unit of the plurality of signage 200 . In this case, the advertisement space information may include related information such as three signage 200 can be combined.

The advertisement time information may include information on at least one selected from the group including a date, a day of the week, a time zone, an output duration, and an output order number on which an advertisement is output in the advertisement space of the signage 200 .

Such advertisement space information and advertisement time information may be set by a management entity that manages the signage 200 or an operating entity that operates an intermediary platform. You can also change the information dynamically.

The search module 130 searches for signage 200 information, advertisement space information and advertisement time information of the corresponding signage 200 according to the request of the advertiser terminal 400 connected to the mediation platform, and returns the search result to the advertiser. It may be provided to the terminal 400 . In this case, the search module may also provide an advertisement cost according to the advertisement space and advertisement time of the corresponding signage 200 .

More specifically, the advertiser terminal 400 may access the mediation platform and search the signage 200 by inputting a search condition. For example, a search condition such as an installation location of the signage 200 , a shape or size of an advertisement space, and a desired time period for advertisement output may be input. The searched signage 200 may be provided in the form of a list or displayed on a map.

In addition, when the advertiser selects a specific signage 200 from the list or map, the search module 130 draws or displays advertisement space information, advertisement time information, and advertisement cost according to the advertisement space and advertisement time of the selected signage 200 . It is provided in the form of a table, and the advertiser can select the desired advertisement space and advertisement time.

The advertisement cost calculation module 140 may calculate the advertisement cost according to the signage 200 information, the advertisement space information, and the advertisement time information. That is, the advertising cost may be set by a management entity that manages the signage 200 or the owner of the signage 200 , an operating entity that operates an intermediary platform, etc., but may also be calculated by the advertising cost calculation module 140 . More specifically, the advertisement cost calculation module 140 includes information about the signage 200 such as the installation location of the signage 200, the installation environment of the signage 200, the floating population, and the area and location of each advertisement space, Differentiated advertising costs can be calculated for each signage 200, each advertising space, and each advertising time according to the date, day, time zone, number of advertisements output in the same time zone, advertisement output duration, etc. have. In this case, the search module 130 may provide the advertiser terminal 400 with the advertisement cost calculated according to each advertisement space information or advertisement time information in conjunction with the advertisement cost calculation module 140 .

6 is a diagram illustrating, for example, a search result in an advertisement mediation platform system using expanded content according to an embodiment of the present invention. As shown in FIG. 6 , in the advertisement mediation platform system using expanded content according to an embodiment of the present invention, the search module 130 performs the search module 130 according to the advertisement space and advertisement time of a specific signage 200. ), the owner of the signage 200, the owner of the signage 200, the operator who operates the mediation platform, or the like, or provides the advertising cost calculated by the advertising cost calculation module 140 to the advertiser terminal 400 in the form of a table. can The advertiser may select the advertisement space and time zone of the signage 200 in which the advertisement cost is set according to the date, advertisement space, time zone, etc. in a manner similar to selecting and making a reservation by selecting a hotel with a price set according to the date and room.

In this case, the advertisement cost calculated by the advertisement cost calculation module 140 may be an advertisement cost according to a unit period, such as an advertisement cost per one time, a week, and a month. For example, in the search result shown in FIG. 4 , the advertisement cost for one month in the 10-12 o'clock time zone of the advertisement space 1 of the corresponding signage 200 may be 4000 won.

On the other hand, by presetting the number of advertisements that can be output for each time zone for each advertisement space, and making the selection impossible as shown in FIG. It can be adjusted so that the advertisement is sufficiently output to obtain the desired advertisement effect.

The database module 150 may store signage content produced for signage to be displayed as advertisements on the signage 200 . At this time, the content for signage is for output to the signage 200 and may be data including at least one selected from the group including text, images, sounds, videos and multimedia, and generally images, It may be in the form of a video or the like.

In addition, the database module 150 may set and store the location, region name, and keyword of the signage 200 where the signage content is to be displayed as a tag in the signage content. Since one signage content may be output to a plurality of signage 200 , there may be at least one location set as a tag. In addition, the content for signage may further include, as a tag, a region name such as a region including the signage 200 in which the corresponding signage content is output and a name of a surrounding region. For example, if the signage content is output to the signage 200 installed inside the Samseong Station station, not only the specific location of the signage 200, but also the regional names of Samseong Station, Samsung, COEX, Gangnam, etc. as a tag. may include more. In addition, an advertisement keyword may be set as a tag according to the characteristics of the corresponding signage content. For example, keywords related to content advertised in signage content such as restaurants, restaurants, hot games, cafes, cakes, etc. may be set as tags.

The advertisement allocation module 160 allocates content for an advertiser's signage produced for signage to be displayed as an advertisement on the signage 200 to the signage 200 according to the selection of the advertiser terminal 400, The advertisement space information and advertisement time information of the signage 200 may be updated by interworking with the information management module 120 , and contents for signage allocated to the corresponding signage 200 may be transmitted to request advertisement output. That is, the advertisement allocation module 160 may provide the signage content stored in the database module 150 to the signage 200 so that the advertisement is output to the signage 200 .

At this time, the advertisement allocation module 160 interlocks with the information management module 120 to hold advertisement allocation information for a predetermined time, and when the advertiser's payment is processed, the information management module 120 reflects the held information and manages it It is possible to update advertisement space information and advertisement time information that can be outputted advertisements.

Meanwhile, the advertisement allocation module 160 may allocate advertisements to the corresponding signage 200 according to advertisement space information and advertisement time information of the signage 200 selected by the advertiser. When the signage content is received from the advertiser terminal 400 and payment of the advertisement fee calculated according to the advertiser's selection is processed, the advertisement allocation module 160 transmits the allocated advertisement to the corresponding signage 200 to output the advertisement. you can request In this case, the advertisement allocation module 160 transmits the signage content and the advertisement space information and advertisement time information selected by the advertiser together, so that the advertisement is output to the signage 200 according to the advertisement allocation content.

The signage 200 may continue to output one signage content provided from the advertisement allocation module 160, but circulate and output several advertisements at regular time intervals, or divide the display unit to display a plurality of advertisements. You can also print them all at once.

7 is a diagram illustrating, for example, an advertisement allocated to the signage 200 in the advertisement mediation platform system using the expanded content according to an embodiment of the present invention. 7, in the advertisement mediation platform system using expanded content according to an embodiment of the present invention, for advertisement space 1 and advertisement space 2 of a specific signage 200, banners, videos, and posters for each time zone Various types of advertisements may be allocated. The advertisement allocation module 160 transmits each signage content together with the advertisement allocation content as shown in FIG. 7 to the corresponding signage 200, and the corresponding signage 200 is selected according to the advertisement allocation Nizi content can be output through an output device such as a display unit and a speaker.

For example, the signage 200 may alternately output banner A and banner B to advertisement space 1 in the 10-12 o'clock time zone, and sequentially output video D, poster E, and video F to advertisement space 2 have. In this case, each advertisement may be output at a predetermined time interval.

The content expansion module 170 may include signage content, but may further include additional content to configure extended content for the user terminal. That is, the content expansion module 170 may configure extended content suitable for the user terminal 300 such as a mobile device or a PC by adding additional content while utilizing the signage content.

8 is a diagram illustrating, for example, the configuration of extended contents of the contents expansion module 170 of the platform server 100 in the advertisement mediation platform system using extended contents according to an embodiment of the present invention. As shown in Fig. 8, the content expansion module 170 of the advertisement mediation platform system using the expanded content according to an embodiment of the present invention uses the expanded content composed of the signage content and the additional content for the user terminal. can be produced

The content expansion module 170 uses signage content as representative content, and further includes additional content including at least one selected from the group consisting of text, image, video, sound and haptics related to signage content. , you can configure extended content. For example, if the content for signage is used as representative content, such as a thumbnail, and text, images, links, etc. that describe the content for the signage or advertiser's business contents, etc. are added as additional content, expanded content configurable. The configured expanded content may be diverse, such as a form in which various types of contents are combined, a form such as a post or post, an article form, an announcement form, a form in which multiple contents are combined and converted into a single image or video.

More specifically, the content expansion module 170 uses the signage content as the representative content and further includes the additional content to configure the expanded content, but uses one signage content according to the additional content to at least one or more extended content. can be configured. That is, the content expansion module 170 may configure a plurality of extended contents according to the content or type of additional contents, and may include a post form for product sales, a promotional material form, a post or post form, a card news form, an article form, It is also possible to compose various types of extended content such as announcements and videos.

Meanwhile, the content expansion module 170 converts at least one of a size and a format to provide signage content to the user terminal 300 , and configures extended content using the converted signage content as representative content can do. That is, the signage content output to the signage 200 may be configured as a large-sized and high-resolution image according to the large-sized signage 200 , so the size, capacity, format, etc. of the user terminal 300 . may not be suitable for Therefore, the content expansion module 170 may reduce the size or capacity of the content for signage, lower the resolution, change the format, and the like, and use it.

On the other hand, the database module 150 may attach a tag to the content for signage and store it, and the tag attached to the content for signage may be attached to the extension content configured by the content expansion module 170 as it is, and the configured extension Content and tags may also be stored in the database module 150 .

9 is a diagram illustrating, for example, tags of signage content and extended content in an advertisement mediation platform system using extended content according to an embodiment of the present invention. As shown in FIG. 9 , the expanded content configured in the content expansion module 170 of the advertisement mediation platform system using the expanded content according to an embodiment of the present invention retains the location and keyword tags attached to the signage content as it is. can be maintained and included.

The expanded advertisement module 180 may provide the expanded content configured in the content expansion module 170 to the user terminal 300 in response to an advertisement request from the user terminal 300 . Hereinafter, a detailed configuration of the extended advertisement module 180 will be described in detail with reference to FIG. 10 .

10 is a diagram illustrating a detailed configuration of an expanded advertisement module 180 in an advertisement mediation platform system using expanded content according to an embodiment of the present invention. As shown in FIG. 10, the expanded advertisement module 180 of the advertisement mediation platform system using expanded content according to an embodiment of the present invention includes an advertisement request receiving unit 181, a content search unit 182, and an expanded advertisement system. It may be configured to include a study 183 , it may be configured to further include an advertisement request analysis unit 184 and a priority setting unit 185 .

The advertisement request receiving unit 181 may receive an advertisement request together with location information and/or a search keyword from the user terminal 300 . Here, the advertisement request is, when an event in which a user inputs a search word and searches in the user terminal 300, an event in which an application is executed, and an event in which the location information of the user terminal 300 is transmitted occurs, the advertisement request receiving unit 181 may be received from the user terminal 300 .

On the other hand, the location information received by the advertisement request receiving unit 181 may be the location of the user terminal 300 using the GPS module of the user terminal 300 , but location information included in the search word input by the user for search. It may be a local name or location information set by a user on a terminal such as a PC, a website, or an application. In addition, the search keyword may be a keyword extracted from a search word input by the user, a keyword set by the user on a website or application, or a frequently used keyword, or may be a keyword set according to the user's gender, age, interest, and the like.

The content search unit 182 may search the content for signage matching the database module 150 using the location information and/or the search keyword received by the advertisement request receiving unit 181 . More specifically, the content search unit 182 may search for signage content matching the advertisement request of the user terminal 300 using a tag attached to the signage content.

The extended advertisement providing unit 183 may provide the user terminal 300 with extended content including the signage content searched for by the content search unit 182 . In this case, since the extended content may be stored in the database module 150 , the stored extended content may be immediately provided to the user terminal 300 . According to an embodiment, the newly configured extended content may be provided to the user terminal 300 by requesting the content extension module 170 to configure the extended content.

11 is a diagram illustrating a state in which the expanded content is provided to the user terminal 300 in the advertisement mediation platform system using the expanded content according to an embodiment of the present invention. As shown in FIG. 11 , in the expanded advertisement module 180 of the advertisement mediation platform system using the expanded content according to an embodiment of the present invention, the advertisement request receiving unit 181 receives “position 2” from the user terminal 300 . When an advertisement request is received along with location information “restaurant” and search keyword “restaurant”, the content search unit 182 searches for content for signage with tags corresponding to “location 2” and “restaurant”, and expands advertisement The providing unit 183 may provide the extended content including the found signage content to the user terminal 300 .

The advertisement request analyzing unit 184 may analyze the advertisement request of the user terminal 300 received by the advertisement request receiving unit 181 . The advertisement request analysis unit 184 may analyze the advertisement request received from the user by using text mining, natural language processing, or the like, and may identify the user's needs through the analysis.

The expanded advertisement providing unit 183 transmits the analysis result of the advertisement request analysis unit 184 to the contents expansion module 170, and includes the signage contents searched for by the contents search unit 182 as representative contents, but the analysis result The content expansion module 170 may request the configuration of the extended content further including additional content according to , and may receive the expanded content configured according to the request from the content expansion module 170 and provide it to the user terminal 300 . That is, through the advertisement request analysis unit 184 and the content expansion module 170 , the advertisement request analysis unit 184 configures extended contents optimized for the user's needs and provides them to the user, thereby increasing user satisfaction. Advertisements according to the user's request can be configured in real time and provided quickly.

According to the embodiment, the advertisement request analysis unit 184 stores and integrates the analysis result of analyzing the advertisement requests of many users to analyze the advertisement request trend of users, and the analyzed advertisement request trend is used in the content expansion module 170 . You can also request the composition of extended content that meets the advertisement request trend by sending it to .

The priority setting unit 185 may set a priority for each extended content including the signage content searched for by the content search unit 182 as the representative content. At this time, the priority setting unit 185 uses the location tag of the content for signage included in the extended content and the location information received from the user terminal 300 to set priorities for each extended content in near order or far away order. can be set. The extended advertisement providing unit 183 may arrange the extended contents according to the priority set by the priority setting unit 185 and provide it to the user terminal 300 .

The effect analysis module 190 may analyze an image collected from a camera provided in the signage 200 to analyze the effect of an advertisement using the signage 200 . More specifically, the effect analysis module 190 may perform analysis using a camera provided in the signage 200 device or a CCTV camera image installed around the signage 200, and around the signage 200 It is possible to analyze the number of people passing by, age, gender, the gaze position of the person viewing the signage 200, and the like.

In this case, the effect analysis module 190 may analyze the image using artificial intelligence. More specifically, a convolutional neural network (CNN), a recurrent neural network (RNN), or an artificial neural network that combines a CNN and a long short-term memory (LSTM) RNN can be used, and a random forest classifier can also be used. have. According to an embodiment, an image collected by a camera may be accurately analyzed by minimizing an effect of a change in illumination by using a cascade regression forest and a fast radial symmetry transform (FRST).

The effect analysis module 190 may analyze the advertisement effect by analyzing the advertisement exposure according to each signage 200 , the advertisement space, and the advertisement time, the gaze concentration, etc. using the image analysis result. According to an embodiment, the effect analysis module 190 analyzes information such as a user's gaze image and whether an advertisement is touched, collected from a camera provided in the user terminal 300 , and the effect of the advertisement using the user terminal 300 . can also be analyzed.

Meanwhile, the advertisement cost calculation module 140 may recalculate the advertisement cost according to the effect of the advertisement analyzed by the effect analysis module 190 . That is, the advertisement cost calculation module 140 may set an appropriate advertisement cost by adjusting the advertisement cost based on the advertisement effect according to each signage 200, advertisement space, and advertisement time. In addition, when the advertiser selects an advertisement for the user terminal 300 , the advertisement cost calculation module 140 may calculate by adding an advertisement cost corresponding thereto. According to an embodiment, when the extended content is provided to the user terminal 300 , when the user selects the provided extended content by touch, click, etc., the advertiser may be charged an advertisement fee.

12 is a diagram illustrating a signage 200 rental business model in an advertisement mediation platform system using expanded content according to an embodiment of the present invention. 12, the advertisement mediation platform system using the expanded content according to an embodiment of the present invention may be configured to further include a lessee terminal 500 for renting a signage 200, and a platform server (100) may be configured to further include a rental management module 101 and a revenue distribution module (102).

That is, in the advertisement mediation platform system using the expanded content according to an embodiment of the present invention, the operating entity that operates the mediation platform and the management entity that manages the signage 200 may be the same, but the platform operating entity is the signage The signage 200 may be leased to a lessee who owns the 200 and installs the signage 200 in his/her commercial space, etc. to obtain additional revenue through advertising.

The lessee terminal 500, as a device of the lessee who rents the signage 200, connects to the mediation platform and inputs the installation environment information including the location information where you want to install the signage 200, and the signage 200 ) can be rented.

The rental management module 101 receives the installation environment information of the signage 200, receives a request for rental and installation of the signage 200, and registers the signage 200 that has been installed through the registration module 110, , it is possible to manage the rental status of the registered signage 200 . More specifically, the rental management module 101 may verify the installation environment information according to the rental and installation request of the signage 200 of the lessee terminal 500, the rental period of the signage 200, the signage ( 200), you can manage the rental status, including the condition of the contract, the status of rent payment, etc.

The revenue distribution module 102 may distribute advertising revenue generated through the leased signage 200 to the lessee who has rented the signage 200 . The lessee may output his/her own advertisement through the signage 200, but may obtain additional advertising revenue by attracting advertisements from advertisers through an intermediary platform. The revenue distribution module 102 may distribute a portion of the advertisement revenue obtained from advertisements allocated to the signage 200 according to the contract conditions to the lessee who has rented the corresponding signage 200 .

As described above, according to the advertisement mediation platform system using the extended content proposed in the present invention, the platform server 100 operates the advertisement mediation platform between the signage 200 and the advertiser, and according to the selection of the advertiser, signage By allocating advertisements to 200 and transmitting and outputting content for signage, advertisers can easily search for signage 200 by accessing an intermediary platform without undue effort and request advertisements at a desired advertisement space and advertisement time. , the signage 200 holder can minimize the publicity effort to attract advertisements to be output to the signage 200 .

In addition, according to the advertisement mediation platform system using the extended content proposed in the present invention, the extended content for the user terminal is configured by further including additional content in the signage content, and the user terminal 300 using the expanded content ), it is possible to expand the use of content for signage produced at a great cost because already produced content for signage is utilized, and the user's interest is aroused by providing extended content suitable for the user terminal 300 . And the advertisement effect can be increased, and even after the advertisement period for the signage 200 ends, it is possible to obtain a continuous advertisement effect by using the expanded content.

Various modifications and applications of the present invention described above are possible by those skilled in the art to which the present invention pertains, and the scope of the technical idea according to the present invention should be defined by the following claims.

100: platform server
101: lease management module
102: revenue sharing module
110: registration module
120: information management module
130: search module
140: advertising cost calculation module
150: database module
160: Ad allocation module
170: content expansion module
180: expanded advertisement module
181: advertisement request receiving unit
182: content search unit
183: Expanded advertisement provider
184: ad request analysis unit
185: Priority setting unit
190: effect analysis module
200: signage
300: user terminal
400: advertiser terminal
500: tenant terminal

Claims (8)

Platform server 100 for operating an advertising mediation platform;
a signage 200 for receiving and outputting advertisements allocated by the platform server 100;
a user terminal 300 for making an advertisement request to the platform server 100 and receiving and outputting advertisement content according to the advertisement request; and
Access the advertisement mediation platform operated by the platform server 100 to search for the signage 200, select the signage 200, advertisement space and advertisement time that meet the conditions desired by the advertiser, and select contents for signage. and an advertiser terminal 400 for requesting an advertisement by sending it to the platform server 100, and requesting an advertisement for the user terminal 300,
The platform server 100,
a registration module 110 for registering signage 200 information including a location of the signage 200;
an information management module 120 for storing and managing advertisement space information and advertisement time information capable of advertisement output in the registered signage 200 for each signage 200;
In response to a request from the advertiser terminal 400 accessing the mediation platform, information on the signage 200, advertisement space and advertisement time information of the corresponding signage 200 are searched and the search result is provided to the advertiser terminal 400 a search module 130 to;
an advertisement cost calculation module 140 for calculating an advertisement cost according to the signage 200 information, advertisement space information, and advertisement time information;
In order to display the signage content as an advertisement on the signage 200, the signage content produced for the signage is stored, and the location, region name and keyword of the signage 200 where the signage content is to be displayed is displayed on the signage. a database module 150 for setting and storing the content as tags in the content;
In order to display on the signage 200 as an advertisement, an advertiser's signage content produced for signage is allocated to the signage 200 according to the selection of the advertiser terminal 400 , and the information management module 120 ) to update the advertisement space information and advertisement time information of the signage 200 in conjunction with the advertisement allocation module 160 for requesting advertisement output by transmitting the signage content allocated to the corresponding signage 200 ) ;
a content extension module 170 including the signage content, but further including additional content to configure extended content for the user terminal; and
and an expanded advertisement module 180 for providing the expanded content configured in the content expansion module 170 to the user terminal 300 in response to an advertisement request from the user terminal 300,
The signage 200 outputs the content for signage allocated by the advertisement allocation module 160, and the user terminal 300 outputs the expanded content provided by the expanded advertisement module 180, respectively,
The platform server 100,
An image collected from a camera provided in the signage 200 is analyzed to analyze the effect of an advertisement using the signage 200, but the number of people passing around the signage 200, age group, gender, and age Further comprising an effect analysis module 190 for analyzing the gaze position of the person who sees the nizi 200 to analyze the advertisement exposure and gaze concentration according to each signage 200, the advertisement space and the advertisement time,
The advertising cost calculation module 140,
The advertisement cost is recalculated according to the effect of the advertisement analyzed in the effect analysis module 190,
The content expansion module 170,
In order to provide the signage content to the user terminal 300, at least one of a size and a format is converted, and the converted signage content is used as a representative content and additional content is further included to configure extended content, At least one or more extended contents are configured using one signage content according to the additional content, and a tag attached to the signage content is attached to the extended content as it is, and the extended content and the tag are stored in the database module stored at 150,
The expanded advertisement module 180,
an advertisement request receiving unit 181 for receiving an advertisement request from the user terminal 300 together with location information and/or search keywords;
The advertisement request receiving unit 181 searches for matching signage content in the database module 150 using the received location information and/or search keyword, but uses a tag attached to the signage content to the user terminal a content search unit 182 for searching for signage content matching the advertisement request of 300;
an expanded advertisement providing unit 183 for providing the user terminal 300 with expanded content including the signage content searched for by the content search unit 182; and
and an advertisement request analysis unit 184 for analyzing the advertisement request of the user terminal 300 received by the advertisement request receiving unit 181,
The expanded advertisement providing unit 183,
The advertisement request analysis unit 184 transmits the analysis result of the advertisement request analysis unit 184 to the content expansion module 170, and includes the signage contents searched for in the contents search unit 182 as representative contents, but the advertisement request analysis unit 184 Requests the content expansion module 170 to configure extended content further including additional content according to the analysis result of Advertisement mediation platform system using expanded content, characterized in that it provides to.
According to claim 1, wherein the advertisement space information,
Advertisement using expanded content, characterized in that it includes information on the location and area of an advertisement space in which advertisements are output as all or part of a combination of a plurality of signage display units and the display unit of the signage 200 . intermediary platform system.
According to claim 1, wherein the advertisement time information,
Expansion content, characterized in that it includes information on at least one selected from the group including a date, a day of the week, a time zone, an output duration, and an output order number on which an advertisement is output in the advertisement space of the signage 200 , Ad mediation platform system using
delete delete delete delete According to claim 1, The platform server 100,
The installation environment information of the signage 200 is input, the signage 200 rental and installation request are received, the installed signage 200 is registered through the registration module 110, and the registered signage 200 ) rental management module 101 for managing the rental status; and
Advertising mediation platform using expanded content, characterized in that it further comprises a revenue distribution module 102 for distributing advertising revenue generated through the leased signage 200 to the lessee who has rented the signage 200 system.

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