KR20160000888A - Advertisement system and method using digital signage - Google Patents

Abstract

An advertisement system using digital signage according to the present invention comprises: a plurality of digital signage devices, and a signage management server. Each of digital signage devices is connected through an SNS server providing a social network service, and a network; and displays received content on a display device by receiving searched content in response to a specific search condition from the SNS server. The signage management server is connected with the digital signage devices through the network; manages the digital signage devices; and receives the specific search condition for an advertisement from an advertiser. A part of the digital signage devices displays the received content on a screen of the display device by receiving the searched content in response to the specific search condition inputted from the advertiser.

Description

[0001] Advertisement system and method using digital signage [0002]

The present invention relates to an advertising system and method, and more particularly, to an advertising system and method using digital signage.

In general, digital signage uses a fixed screen installed in an outdoor place, a public place, a market, or a movable screen mounted on various transportation means to transmit various information such as advertisement, news, living information, and disaster information to users through a user interface . Digital signage is known to be able to provide more effective advertising effects to an unspecified number of customers than existing media such as TVs and newspapers.

Yet, the advertisement multimedia contents provided through digital signage are mainly embedded in the terminal or simply transmitted in one direction, and there are limitations in providing various contents. Also, it is entirely the operator or the advertiser's responsibility to select or produce the content to be provided and supply it to the digital signage, which is a great burden for the operator or advertiser who wants to provide various contents through the digital signage. For example, a company that wants to advertise a product or service through digital signage can maximize the advertising effect by replacing the advertisement contents at appropriate timing while constantly creating new and various advertisement contents. Effort is required.

Disclosure of Invention Technical Problem [8] The present invention provides a digital signage-based advertisement system that can display various advertisement contents desired by an advertiser through digital signage based on a social network service, minimizing time, cost, Method.

According to another aspect of the present invention, there is provided an advertisement system using digital signage, comprising: a plurality of digital signage devices, each of which is connected to an SNS server for providing a social network service, Receiving a retrieved content corresponding to a specific retrieval condition from the SNS server and displaying the received content on a screen of a display device; And a signing management server, which is connected to the digital signage apparatuses via a network, manages the digital signage apparatuses and receives specific search conditions for advertisements from advertisers, wherein at least one of the digital signage apparatuses And partly receiving the retrieved contents corresponding to the specific retrieval condition inputted from the advertiser and displaying the received contents on the screen of the display device.

The specific search condition may be at least one of a specific account, a specific keyword, and a specific hash tag.

The searched content corresponding to the specific account may be a content created from the specific account or a content created for the specific account.

The retrieved content corresponding to the specific keyword or the specific hash tag may be the content including the specific keyword or the specific hash tag.

Wherein each of the digital signage apparatuses receives a plurality of searched contents corresponding to the specific search condition from the SNS server and displays the received plurality of contents on the screen, And can be arranged vertically on the screen according to time.

Each of the digital signage apparatuses can vertically scroll the screen so that the most recently posted content is displayed when the amount of the displayed content exceeds the screen as the plurality of contents are displayed on the screen .

Wherein the sign management server further receives identification information of at least one digital signage device that is to advertise among the plurality of digital signage devices from the advertiser and receives identification information of at least one of the digital signage devices The digital signage apparatus corresponding to the identification information can receive the retrieved contents corresponding to the specific retrieval condition inputted from the advertiser and display the received contents on the screen of the display device.

Wherein each of the digital signage apparatuses receives a plurality of searched contents corresponding to each of a plurality of specific search conditions from the SNS server and displays the received plurality of contents on the screen, The contents are arranged in the upper and lower parts of the screen, and pages for each of the retrieval conditions are arranged as pages each having a width corresponding to the width of the screen and arranged horizontally, 1 content is displayed on the first page and the second content corresponding to the second search condition is to be displayed, the screen is scrolled from the first page to the second page, and the second page is displayed on the second page Can be displayed.

The signage management server receives from the plurality of advertisers a specific search condition for advertisement and identification information of at least one digital signage device that desires to advertise, Wherein the digital signage device receives the retrieved content corresponding to the specific retrieval condition and displays the received content on a screen of the display device and displays the same on the screen of the display device when the identification information of the same digital signage device is inputted by two or more advertisers The digital signage device may configure pages for each of the search terms of the two or more advertisers as the pages.

Wherein the sign management server receives a bid from each of a plurality of advertisers for at least one of the digital signage apparatuses and selects an advertiser of some of the advertisers based on the bid, At least one digital signage apparatus may receive the retrieved contents corresponding to the specific retrieval condition inputted from the selected advertiser and display the received contents on the screen of the display apparatus.

According to another aspect of the present invention, there is provided an advertisement method using digital signage, comprising: receiving a specific search condition for an advertisement from an advertiser; Transmitting the specific search condition to an SNS server providing a social network service; Receiving the retrieved contents corresponding to the specific retrieval condition from the SNS server; And displaying the received content on a screen of the digital signage apparatus.

Wherein the receiving step receives a plurality of searched contents corresponding to the specific search condition from the SNS server, and the displaying step displays the received plurality of contents on the screen, Can be arranged vertically on the screen according to the content publishing time.

The displaying step may vertically scroll the screen so that the most recently posted content is displayed when the amount of the displayed content exceeds the screen as the plurality of contents are displayed on the screen.

The step of receiving the specific search condition includes receiving identification information of at least one digital signage device that is to be advertised among a plurality of digital signage devices together with the specific search condition from the advertiser, Wherein the digital signage device corresponding to the identification information receives the searched content, and the step of displaying is a step in which the digital signage device corresponding to the identification information can display the received content on the screen of the display device have.

Wherein the transmitting step transmits a plurality of specific search conditions to the SNS server, and the displaying step includes receiving a plurality of searched contents corresponding to the search conditions from the SNS server, The contents corresponding to the same search condition are arranged on the screen in the upper and lower positions, and the pages for each of the search conditions are arranged such that the respective widths correspond to the width of the screen and are arranged horizontally Pages, and when a first content corresponding to a first search condition is displayed on a first page and a second content corresponding to a second search condition is to be displayed, the screen is changed from the first page to the second page And display the second content on the second page.

The receiving of the specific search condition may include inputting a specific search condition for an advertisement from each of a plurality of advertisers and identification information of at least one digital signage device to be advertised among a plurality of digital signage devices, Wherein the step of receiving includes receiving the searched content by a digital signage device corresponding to the identification information, and the step of displaying is a step in which the digital signage device corresponding to the identification information transmits the received content to a screen And when the identification information of the same digital signage device is input by two or more advertisers, the digital signage device constructs pages for each of the search conditions of the two or more advertisers as the pages, Can display the retrieved content corresponding to each search condition .

The method includes receiving a bid from each of a plurality of advertisers for at least one digital signage device of a plurality of digital signage devices and selecting an advertiser for some of the advertisers based on the bid Wherein the receiving step receives a specific search condition from the selected advertiser, and the displaying step is such that the at least one digital signage device displays the received content on a screen of the display device.

According to the present invention, it is possible to effectively display various advertisement contents desired by an advertiser through digital signage while minimizing time, cost, and effort based on a social network service.

1 shows a configuration of a digital signage apparatus and an advertisement system according to an embodiment of the present invention.
FIG. 2 shows an example of a content displayed on the screen 130 of the display device 120. FIG.
FIGS. 3 to 5 show an example in which actual advertisement contents are displayed on the screen 130 of the display device 120 according to an embodiment of the present invention.
6 to 8 show an example of the configuration of an advertisement page and a conversion of an advertisement page according to an embodiment of the present invention.
9 is a flowchart illustrating an advertisement method using digital signage according to an embodiment of the present invention.
10 is a view for explaining an advertisement system and an advertisement method according to another embodiment of the present invention.
11 is a view for explaining an advertisement system and an advertisement method according to another embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings. In the following description and the accompanying drawings, substantially the same components are denoted by the same reference numerals, and redundant description will be omitted. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

1 shows a configuration of a digital signage apparatus and an advertisement system according to an embodiment of the present invention.

1, a digital signage apparatus 100 according to an exemplary embodiment of the present invention includes a signage terminal 110 and a display device 120, and the advertisement system according to an embodiment of the present invention includes: The digital signage apparatus 100, the SNS servers 300 providing the social network service, and the portable terminal 200 held by the advertiser 10 who wants to advertise through the digital signage apparatus 100, . ≪ / RTI > The signee terminal 110, the SNS servers 300, and the mobile terminal 200 are connected to each other via a wired or wireless network. For example, the sign terminal 110 is connected to the SNS servers 300 through a wired or wireless network, and the portable terminal 200 is connected to the sign terminal 110 and the SNS servers 300 through a wireless network .

Each of the SNS servers 300 provides a social network service. As is well known, social network service is a service that strengthens networking relationships with friends, seniors and colleagues on wired or wireless Internet and builds new network and forms a wide range of human networks. Users can freely create and publish content to form a human network with other users. These social network services are various and new services such as Twitter, Facebook, Instagram, Google Plus, MySpace, Weibo, YouTube, KakaoTalk, Cyworld,

Each of the SNS servers 300 may provide different social network services. For example, the SNS server 310 may include an SNS server that provides a Twitter service, an SNS server 320 may include an SNS server that provides a Facebook service, The server 330 may be an SNS server that provides a YouTube service.

In the embodiments of the present invention, various contents are continuously produced and supplied through the social network service, and it is desired to effectively display various advertisement contents desired by the advertiser based on the social network service through digital signage will be.

The signee terminal 110 receives contents provided from the SNS servers 300 and outputs the contents through the display device 120 as described later. Content provided from the SNS servers 300 may be in a wide variety of forms such as text, images, video, audio, location information, interactive interfaces, and the like. The signage terminal 110 is composed of a processor, a hard disk, a memory, a network device, an input / output device, and the like, and has functions of input / output, calculation, storage, network, and audio / video input / output functions. Thus, the signage terminal 110 may be implemented through a conventional computer device. The signage terminal 110 may be operated by various operating systems such as Windows, Linux, Android, and the like, and may include an application program for performing functions and an advertisement method of the signage terminal 110 according to an embodiment of the present invention , Signage application) can be installed. Since the signage application installed in the signage terminal 110 substantially controls the signage terminal 110, the operations of the signage terminal 110 described herein can be understood also as the operation of the signage application .

The display device 120 may be installed outdoors, in a public place, on a market, or on various transportation means. The display device 120 may be vertically long as shown, or alternatively may be horizontally elongated, and the like. In addition, the display device 120 may be installed on a floor or floor, as shown, or alternatively may be mounted on a ceiling. Further, the display device 120 may be a multi-display in which a plurality of monitors are arranged in a lattice form so that a plurality of monitors may combine to form one screen or output an independent screen.

At least one specific search condition for advertisement by the advertiser 10 may be set in the signee terminal 110. [ For example, advertiser 10 may set search criteria associated with it for advertising of a particular product or service he wants. The specific search condition may be set through a keyboard or a mouse provided by the signee terminal 110. [ The advertiser 10 may connect to the sign terminal 110 using the portable terminal 200 and remotely input the specific search condition through the portable terminal 200. [ A management server (not shown) connected to the digital signage apparatus 100 via a network and managing the digital signage apparatus 100 is further provided so that the advertiser 10 can manage the portable terminal 200 The management server may set a specific search condition to the signee terminal 110 by accessing the management server through the portable terminal 200 and inputting a specific search condition for advertisement to the management server through the portable terminal 200. [

The portable terminal 200 is a portable user terminal and includes any type of terminal having any operating system and capable of being connected to the Internet and capable of installing various application programs (applications), for example, a smart phone, a tablet PC, . The mobile terminal 200 may be provided with an application (hereinafter referred to as a sign-up application) for performing various settings, control, and monitoring of the sign terminal 110 or the signage application including the setting of the above- have. The advertiser 10 controls the signing terminal 110 and the signing application remotely via the network (or via the management server) using the mobile terminal 200 and the signing application installed in the mobile terminal 200, (110) and the display device (120). Depending on the embodiment, the role of the mobile terminal 200 may be replaced by a normal PC (not shown). That is, the advertiser 10 controls the signing terminal 110 and the signing application remotely via the network (or through the management server) using the PC and the signing application installed in the PC, and the signing terminal 110 And the display device 120, as shown in FIG.

The signee terminal 110 transmits the specific search condition set as described above to the SNS servers 300. [ Then, the SNS servers 300 search the content corresponding to the specific search condition, and transmit the searched content to the signee terminal 100. The signee terminal 110 displays the searched contents received from the SNS servers 300 through a screen of the display device 120. [ Since new and various contents are continuously produced and supplied due to the characteristics of the social network service, if the above-mentioned contents are searched and displayed periodically, new and various contents corresponding to specific search conditions can be constantly provided through the display device 120 . If the search condition is for an advertisement of a certain product or service set by the advertiser 10, the content corresponding to the search condition ultimately corresponds to the advertisement content related to the product or service, New and diverse advertising content related to the product or service may be provided constantly.

According to an embodiment, obtaining a content corresponding to a specific search condition can be implemented using a search function fundamentally provided in the corresponding social network service. For example, a search result corresponding to a specific search condition can be obtained by accessing a social network service through the signee terminal 100 and inputting a specific search condition on the social network service. On the other hand, obtaining the content corresponding to a specific search condition may be performed when the SNS servers 300 send a specific search condition and a content request to the SNS servers 300, And transmits the searched content to the slave terminal 110.

The transmission of the search conditions and the retrieval of the retrieved content can take various forms. For example, the signee terminal 110 periodically transmits search conditions and content requests to the SNS servers 300, and may receive the retrieved content from the SNS servers 300 at each request. As another example, the signee terminal 110 may register the search condition and the content request in the SNS servers 300 once, and the SNS servers 300 periodically search for the content corresponding to the search condition, To the signee terminal 110. The search period or the content request period can be set and changed by the advertiser 10 through the signing application.

The retrieval conditions of the contents may be various forms, and a plurality of retrieval conditions may be combined.

As an example, the search condition may be a specific account of a social network service. For example, a particular account may be assigned to any company, product, or service that the advertiser 10 desires. In this case, when the signee terminal 110 transmits specific account information (e.g., ID) to the SNS servers 300, the SNS servers 300 search the contents related to the account, To the terminal 110. Then, the signee terminal 110 displays the contents related to the specific account through the display device 120. The content associated with a particular account may be content created from a particular account, or content created for a particular account. For example, when the search condition is a specific ID, a content created through the ID, a content created in the form of a comment or the like in the content of the ID, for example, a content mentored with the ID in the case of Twitter, 120 < / RTI > Further, the relationship between the content and a particular account, such as "created from a specific account" or "created for a specific account", may also be included in the search condition.

As another example, the search condition may be a specific keyword. For example, the particular keyword may refer to any company, product, or service that the advertiser 10 desires. In this case, when the signee terminal 110 transmits a specific keyword to the SNS servers 300, the SNS servers 300 search for the content including the keyword and send the searched content to the signee terminal 110 Lt; / RTI > Then, the signee terminal 110 displays the content including the specific keyword through the display device 120.

As another example, the search condition may be a hash tag, which is one of the functions of the social network service. A hash tag means, for example, a function for expressing a message about a subject by putting a specific word after '#'. For example, a particular word included in the hash tag may refer to any company, product, or service that the advertiser 10 desires. In this case, when the signee terminal 110 transmits a specific hash tag to the SNS servers 300, the SNS servers 300 search for the content including the corresponding hash tag and send the searched content to the signee terminal 110 ). Then, the signee terminal 110 displays the content including the specific hash tag through the display device 120.

The signee terminal 110 can display the contents provided from the SNS servers 300 through the display device 120 in various forms. When the content is displayed on the display device 120, the signage terminal 110 displays information such as a search condition such as an account or a keyword, information on an SNS service, an account or user who posted the content, The location information and the like can be displayed together.

The digital signage apparatus 100 according to the embodiment of the present invention can be used for advertisement of an enterprise, product or service as described above, in which case the search condition can be determined to be related to the company, product or service have. For example, the search account may be set to an account assigned to the company, product, or service, or the search keyword or hash tag may be set to the name of the enterprise, product, or service. Various new contents related to the company, product or service produced or posted by an unspecified number of users are searched and displayed through digital signage, so that new and various advertisement contents are always provided through the digital signage apparatus 100 . Thus, the advertiser 10 is less burdensome to create new advertisement contents or apply it to digital signage every time. Also, since the content displayed through the digital signage apparatus 100 is a content produced or posted by a general consumer, rather than a provider of the company, product, or service, consumers who are exposed to the advertisement content may be interested It is possible to have a sense of trust.

FIG. 2 shows an example of a content displayed on the screen 130 of the display device 120. FIG.

2, a screen 130 of the display device 120 includes a first area 140 in which a search condition and an SNS service are displayed, a second area 150 in which a content is displayed, a third area in which a moving image is displayed, (160).

In the first area 140, currently set search conditions and the SNS service are displayed. For example, referring to FIG. 2, an ID "@Starbucks" 141 is displayed as a search condition, and a "Twitter" 142 is displayed as an SNS service.

The searched contents received from the SNS servers 300 are displayed in the second area 150. When a plurality of contents are displayed, the plurality of contents are arranged up and down in the second area 150 according to the contents publishing time . For example, referring to FIG. 2, content A and content B are arranged up and down, and recently posted content can be arranged above. In Fig. 2, the content B is the content posted more recently than the content A. Also, the displayed content may be displayed with the content publishing time. For example, the elapsed time 151 from the content posting time can be displayed as shown in Fig. In FIG. 2, it can be seen that content A was published five minutes ago, and content B was published two minutes ago.

When a plurality of contents are displayed in the second area 150 of the screen 130 and the amount of the displayed contents exceeds the second area 150, It can be scrolled. For example, when displaying the contents C and B and displaying the most recently posted new contents C, the screen of the second area 150 displaying the contents B and the contents A scrolls down, The content C may be newly displayed at the top of the content B. Accordingly, part or all of the content B or A may disappear naturally on the screen. When the screen is scrolled, a virtual touch is displayed on the screen (more precisely on the content displayed on the screen), and a virtual touch is dragged so that the user can directly touch the screen to scroll the screen.

When a content including text is displayed in the second area 150 of the screen 130, a highlight is displayed on the displayed text, but the order in which the text is read (i.e., from left to right and from top to bottom) The highlight display area can be changed over time. For example, the highlight areas are sequentially increased along the letters. By doing so, it is possible to induce the user viewing the screen to follow the text and increase the attention to the contents. When text is included in the content to be displayed in the second area 150 of the screen 130, the text is displayed in the order of reading (i.e., from left to right and from top to bottom) It is also possible to display by inputting each one. Also, if the text includes search criteria, such as an account or a keyword, you can highlight it by highlighting the displayed account or keyword. The settings of these highlights or text display settings, such as color, contrast, display speed, etc., can be implemented through the signage application.

Further, when an image is included in the content, it is possible to first display a thumbnail image in a smaller size and then enlarge it in displaying an image. At this time, it is possible to display the virtual touch operation in a state of being displayed in a small size in the form of a thumbnail, and to magnify and display the image as if the image were clicked. After the image is displayed on the screen, the image can be displayed again after a certain period of time.

The third area 160 is an area in which a moving image is displayed, and a moving image irrelevant to a search condition may be displayed. Alternatively, a searched moving image corresponding to a specific search condition retrieved through a moving image sharing service (e.g., YouTube) may be displayed have. For example, the advertiser 10 who wants to advertise a certain product or service using the digital signage may set a search condition related to the product or the service, The content corresponding to the search condition (i.e., related to the product or service) is displayed through the first region 150, and the video for advertisement of the product or service is reproduced through the third region 160 . However, the moving picture may be reproduced in the third area 160 regardless of the search condition, the third area 160 may be omitted from the screen, and the second area 150 may occupy the entire screen.

A basic content (for example, a moving picture set by the advertiser 10 or a moving picture provided from a specific broadcasting medium) is displayed through the screen 130 or a part of the area of the display device 120, The retrieved contents provided from the SNS servers 300 may be displayed in some area of the upper or lower end of the content. At this time, the area in which the searched content is displayed may be a horizontally long area, and the searched content may be displayed in an overlapped form on the basic content. If the searched content is overlapped and displayed at the bottom of the basic content, this will be similar to the way subtitles are displayed in a moving picture. In this way, when the retrieved contents provided from the SNS servers 300 are displayed in a relatively small area on the basic content, it is preferable that one content is displayed at a time. Furthermore, when the retrieved content has text, the highlighted text may be dynamically displayed on the displayed text or sequentially entered as described above.

FIGS. 3 to 5 show an example in which actual advertisement contents are displayed on the screen 130 of the display device 120 according to an embodiment of the present invention.

Referring to FIG. 3, a search condition is set in the first area 140 of the screen 130 to mention "To: @ Starbucks", ie, account @ Starbucks as a search condition for "Starbucks" , The SNS service is marked with a twitter mark. In the second area 150, content A with the account @ Starbucks is displayed, a highlight is displayed in "@Starbucks", and it is confirmed that it is published 27 minutes ago. In the third area 160, a commercial moving image is played.

Referring to FIG. 4, a new content B, which mentions @ Starbucks, is displayed at the top of content A as it is searched. For this, the screen on which the content A is displayed scrolls down. New content B is posted 17 minutes ago.

Referring to FIG. 5, a new content C that mentions @ Starbucks is displayed at the top of content B as it is searched. For this, the screen on which the content B is displayed is scrolled down. You can see that the new content C is published two minutes ago.

These content A, B, and C are content created and published by an unspecified person, but all of them refer to the account @ Starbucks, so they eventually correspond to advertising content that advertises "Starbucks."

In an embodiment of the present invention, a plurality of search conditions may be set in the signi fi cation terminal 110, and a plurality of searched terminal devices 110 corresponding to each of the plurality of search conditions from the SNS servers 300 Content can be received. Then, the signee terminal 110 can display the content corresponding to each search condition on the screen 130 of the display device 120. [ When a plurality of search conditions are set in one sign terminal 110, the advertisement contents can be provided for a plurality of advertisers or various products or services through one digital signage apparatus 100.

However, in this case, if the contents corresponding to different search conditions are arranged vertically and continuously, the user who views the screen may not be able to clearly grasp what the content is showing on the topic or which advertisement is being presented.

Accordingly, in the embodiment of the present invention, in order to arrange the contents corresponding to the same search condition only vertically with each other, the signee terminal 120 includes pages for each of the search conditions, The pages corresponding to the width of the page and arranged horizontally may be constituted so that contents corresponding to the search condition are arranged vertically for each page. Such a page will be referred to as an " advertisement page " hereinafter.

Figs. 6 to 8 show an example of such an advertisement page configuration and a conversion of an advertisement page. Referring to FIG. 6, there are three search conditions for the advertisement of Starbucks, Uniqlo and Dunkin, namely the account "@Starbucks", the keyword "UNIQLO" and the keyword "DUNKIN". Therefore, a first advertisement page 171 for account "@Starbucks", a second advertisement page 172 for keyword "UNIQLO", and a third advertisement page 173 for keyword "DUNKIN" are provided. Since the width of each advertisement page is matched to the width of the screen 130, only one advertisement page can be displayed on the screen 130. However, as shown in the figure, the advertisement displayed by scrolling or swiping the screen You can switch pages. Furthermore, when a virtual touch is displayed on the screen (more precisely on the content displayed on the screen) at the time of such scrolling (or swiping), and a virtual touch is dragged, ).

Quot; @ Starbucks " through the first advertisement page 171 on the screen 130 as shown in FIG. 6, when a content related to " UNIQLO " The screen on which the content is displayed is scrolled from the first advertisement page 171 to the second advertisement page 172 (to the right), and the content related to "UNIQLO" is displayed on the second advertisement page 172 as shown in FIG. Can be displayed.

7, when a content related to " DUNKIN " is searched for and displayed in a state in which the content related to " UNIQLO " is displayed on the screen 130 via the second advertisement page 172, Quot; DUNKIN " through the third advertisement page 173 as shown in FIG. 8 by scrolling the screen displaying the content from the second advertisement page 172 to the third advertisement page 173 (two pages to the left) Can be displayed. On the other hand, each advertisement page may be arranged cyclically. In this case, switching from the screen of FIG. 7 to the screen of FIG. 8 may be performed by scrolling to the right.

6 to 8 illustrate that the screen is scrolled except for the third area 160 in which the moving picture is displayed, but the screen including the third area 160 in which the moving picture is displayed may be scrolled.

The content displayed through the digital signage apparatus 100 according to an embodiment of the present invention is typically content created or posted by anyone who is not created or published by the advertiser 10. Such content may include content that the advertiser 10 does not want or that is contrary to what the advertiser 10 intended.

In consideration of this, according to the embodiment, the signee terminal 120 can display all of the received content, excluding the content including the specific word, without displaying the received content. For example, the signage terminal 120 may filter content including certain abusive words, irregular words, idiotic words, and the like from the contents received from the SNS servers 300 and then display the contents through the display device 120 .

Also, depending on the embodiment, the advertiser 10 may designate the content to be displayed through the social network service. In general, social network services have the ability to specify specific content, such as Facebook's "like" or twitter's "retweet", so that other users can view or check it. The advertiser 10 accesses the social network service through the mobile terminal 200 and designates the content using functions such as "like" or "retweet" among the contents displayed through the social network service. The signee terminal 120 then selects and displays content that is "like" or "retweeted" by the advertiser 10 (or more precisely by the advertiser's account) in the content received from the SNS servers 300 May be displayed via the device 120. To this end, the SNS servers 300 may transmit "like" or "retweet" information for the corresponding content when transmitting the searched content to the signee terminal 120, and after the searched content has already been transmitted, If "like" or "retweet" is specified, the "like" or "retweet" information for the content can be additionally transmitted.

The setting for whether to exclude contents containing a specific word as described above or whether to display only the contents designated through the social network service is performed by the advertiser 10 using the portable terminal 200 to the sign terminal 120 Can be set. According to the embodiment, the above settings may be set through the management server (not shown).

9 is a flowchart illustrating an advertisement method using digital signage according to an embodiment of the present invention. The advertisement method according to the present embodiment includes the steps performed in the advertisement system according to the embodiment of the present invention. Therefore, even if omitted below, the description about the advertisement system also applies to the advertisement method according to the present embodiment.

First, the digital signage apparatus 100 receives a specific search condition for advertisement from the portable terminal 200 of the advertiser 10 (operation 900).

The digital signage apparatus 100 transmits a specific search condition to the SNS servers 300 (step 910). Then, the SNS servers 300 search for contents corresponding to the search condition, and transmit the searched contents to the digital signage apparatus 100.

Next, the digital signage apparatus 100 receives the retrieved contents corresponding to the specific retrieval condition from the SNS servers 300 (step 920).

According to the embodiment, the digital signage apparatus 100 may filter the content including the specific word among the received contents (step 930), or the advertiser 10 may access the social network service among the received contents, Or " retweet " may be selected (step 940). Both steps 930 and 940 may be performed, only one step may be performed, and both steps may be omitted.

Next, the digital signage apparatus 100 displays the content received from the SNS servers 300 through the screen of the display device 120 (step 950). When step 930 or 940 is performed, the content filtered or displayed by the advertiser 10 is displayed.

The above steps 920 to 950 (steps 910 to 950 according to the embodiment) are continuously and periodically repeated.

10 is a view for explaining an advertisement system and an advertisement method according to another embodiment of the present invention.

10, the advertisement system according to the present embodiment includes a plurality of digital signage apparatuses 101, 102, and 103, SNS servers 300 that provide a social network service, digital signage apparatuses 101 and 102, 230, and 240 and digital signage devices 101, 102, and 103 owned by the advertisers 20, 30, and 40, respectively, And a management server 400 managing the management server 400. Although three digital signage apparatuses 101, 102, and 103 and three portable terminals 220, 230, and 240 are described as an example for convenience of description, the digital signage apparatuses 101, 102, and 103 And the number of the mobile terminals 220, 230, and 240 may be smaller or larger than the number of the mobile terminals 220, 230, and 240.

The configuration, function, and operation of the digital signage apparatuses 101, 102, and 103 include all of those described with respect to the digital signage apparatus 100 described above, so duplicate descriptions will be omitted.

The function and operation of the portable terminal 200 include all of the functions and operations described above with respect to the portable terminal 200, and therefore duplicate descriptions will be omitted.

The digital signage devices 101, 102, and 103 may be installed in different places or spaces. Each of the advertisers 20, 30 and 40 sets a search condition for an advertisement in a digital signage device desired by the advertiser through the mobile terminals 220, 230 and 240 and the signage management server 400, It is possible to display the searched content corresponding to the search condition desired by the desired digital signage device.

The signage management server 400 holds various information about each of the digital signage devices 101, 102, and 103. For example, the signage management server 400 may store the identification information of each digital signage device, information on the installed place or space (for example, installed location, store, major user of the installed place, Condition) and information about the advertisement currently being provided, and the like. The signage management server 400 may provide the above information to the mobile terminals 220, 230, 240 so that the advertisers 20, 30, 40 may assist in selecting a digital signage device to advertise. To the advertisers 20, 30, and 40, respectively.

The advertisers 20, 30 and 40 are connected to the digital signage apparatuses 101, 102, and 103 that are to advertise using the search conditions, based on the information about the digital signage apparatuses 101, 102, and 103 provided from the signage management server 400. [ . For example, the advertiser 20 may select all of the digital signage devices 101, 102, 103, the advertiser 30 may select one digital signage device 101, The digital signage devices 101 and 102 can be selected. The advertisers 20, 30 and 40 send the desired search conditions and the identification information of the digital signage device to the signage management server 400 via the mobile terminals 20, 30 and 40, As shown in FIG. The signage management server 400 then transmits search conditions corresponding to each of the digital signage apparatuses 101, 102, 103 on the basis of the input identification information and the search condition, 102, 103). Then, the digital signage apparatuses 101, 102, and 103 transmit their search conditions to the SNS servers 300 and display the retrieved contents received from the SNS servers 300 on the screen of the display apparatus do.

One digital signage device may be selected by more than one advertiser. In this case, two or more search conditions are set in the digital signage apparatus. As described above with reference to FIGS. 6 to 8, the digital signage apparatus constitutes advertisement pages for each of the search conditions, so that each advertisement page constituted becomes an advertisement page for each advertiser. That is, two or more advertisers can advertise according to a search condition desired by a single digital signage apparatus. Furthermore, the advertisers 20, 30, and 40 can individually set advertisement time, screen settings, and the like of the advertisement page for the user through the mobile terminals 20, 30, and 40. The signage management server 400 can receive the setting information from the portable terminals 20, 30 and 40 and set each digital signage apparatus 101, 102 and 103 accordingly.

The function and operation of the above-described signage management server 400 may correspond to an advertisement order from the advertisers 20, 30, and 40 through the digital signage apparatuses 101, 102, and 103. That is, receiving the desired search conditions and the identification information of the digital signage apparatus from the advertisers 20, 30, and 40 through the mobile terminals 20, 30, It is to receive advertisements through digital signage. According to the embodiment of the present invention, in order to advertise through digital signage, advertisements can be easily received between the operator of the digital signage and the advertiser in real time on-line.

Typically, advertising effects through digital signage depend on the space or place where it is installed. For example, it can easily be recognized by advertisers that there is a large difference in the advertisement effect when installed in a subway station having a very large floating population and when installed in a stationary bus stop with a small floating population. Advertisers will prefer to advertise through digital signage devices installed in high-impact locations.

In embodiments of the present invention, the advertising order of the signage management server 400 may be based on bids and winnings between advertisers. That is, the signage management server 400 may receive a bid from each of the advertisers for a certain digital signage device, and may select some advertisers based on the bid (e.g., in order of presenting a high bid). Then, the digital signage device receives and displays the searched contents corresponding to the search conditions input from the selected advertisers from the SNS servers 300. [

In an embodiment of the present invention, typically, the number of advertiser pages and search conditions assigned to one digital signage device is also limited, since the number of advertisement pages that one digital signage device can provide is limited. For example, if one digital signage device provides up to five ad pages, the maximum number of advertisers or the maximum number of search conditions that the digital signage device can accommodate is five.

The fact that an advertiser displays content retrieved from the SNS servers 300 according to a search condition desired by the advertiser through the advertisement page of the digital signage apparatus is expressed by the advertiser "occupying" the advertisement page of the digital signage apparatus . Setting the search condition input by the signage management server 400 from the advertiser on an advertisement page of the digital signage apparatus may be expressed as allowing the advertiser to allow the occupation of the page. If the digital signage device provides only one advertisement page and only one search condition is set, setting the search condition entered from the advertiser in the digital signage device " permits " the digital signage device . In an embodiment of the present invention, it is possible to allow each advertiser to occupy the digital signage device or to occupy the advertisement page provided by the digital signage device through a bid between the advertisers.

The signage management server 400 presents the minimum bid price to the advertisers 20, 30 and 40 via the mobile terminals 20, 30 and 40, respectively, for the digital signage apparatuses 101, can do. The advertisers 20, 30 and 40 can select a desired digital signage device and input their bids to the signage management server 400 via the mobile terminals 20, 30 and 40. For some digital signage devices, the signage management server 400 may authorize all of the selected advertisers to occupy the digital signage device and the advertisement page if the advertiser less than the number of advertisement pages it provides selects it . For some digital signage devices, when an advertiser who has exceeded the number of pages it provides selects it, the signage management server 400 sends some advertisers who have offered a higher bid to the digital signage device and the ad page You may authorize possession.

According to the embodiment, in a state in which all the advertisement pages of the digital signage apparatus are occupied, the advertisers occupying certain advertisement pages may be changed according to the real-time bidding. For example, if an advertiser presents a bid higher than the bid price of the currently occupied advertisement page, the occupation of the occupied advertiser with the lower bid price is terminated, and the occupation of the corresponding advertisement page may be permitted to the advertiser who has presented the bid price .

Advertisers 20, 30 and 40 pay the advertisement fee through the bidding and the auction as described above by the service provider who operates the digital signage apparatuses 101, 102, 103 and the signage management server 400 Advertising revenue can be. The signage management server 400 may further serve as a billing server for payment and settlement of advertisement costs.

Depending on the embodiment, the service provider and the owners of the digital signage devices 101, 102, 103 may be separate. There may be a tenant leasing the digital signage devices 101, 102, 103 from the service provider instead of the owner of the digital signage devices 101, 102, 103. For example, a person who wishes to own or rent a digital signage device can pay a fee to the service provider and purchase or rent a digital signage device, or purchase or lease a digital signage device at a desired location. Thus, each digital signage device may be different for the owner or the tenant. In this case, all or a part of the advertisement revenue generated in each digital signage device may belong to the owner or the leaser of the digital signage device, and the rest of the advertisement revenue may belong to the service provider. When the signage management server 400 plays a role of a billing server, the signage management server 400 plays a role of paying and settleting the advertisement income generated in each digital signage device to the owner, the lessor, and the service provider Can be performed.

11 is a view for explaining an advertisement system and an advertisement method according to another embodiment of the present invention.

11, the advertisement system according to the present embodiment includes a plurality of digital signage apparatuses 104, 105, and 106, SNS servers 300 that provide a social network service, digital signage apparatuses 104, The mobile terminals 220, 230, and 240 and the digital signage devices 104, 105, and 106 owned by the advertisers 20, 30, and 40, respectively, And a management server 410 managing the management server 410. Although three digital signage apparatuses 104, 105, and 106 and three portable terminals 220, 230, and 240 are described as an example in the present embodiment, the digital signage apparatuses 104, 105, and 106 And the number of the mobile terminals 220, 230, and 240 may be smaller or larger than the number of the mobile terminals 220, 230, and 240.

The functions and operations of the digital signage devices 104,105 and 106 are different from the functions of the digital signage device 100 or the digital signage devices 101,102, Except that the content is not transmitted and the content retrieved directly from the SNS servers 300 is received but the retrieved content is received via the signage management server 410 which will be described later 100, or digital signage devices 101, 102, 103, respectively.

The functions and operations of the signage management server 410 are also set for each of the digital signage apparatuses 104, 105 and 106 through the mobile terminals 220, 230 and 240 of the advertisers 20, 30 and 40 Transmits the search condition to the SNS servers 300 and receives the searched content corresponding to each search condition from the SNS servers 300 and acquires the corresponding search condition for each digital signage device 104, Is substantially the same as the above-described signage management server 400 except that the function of transmitting the retrieved content is added.

The digital signage devices 104, 105, and 106 display the searched content received from the signage management server 410 on the screen of the respective display device.

The above-described embodiments of the present invention can be embodied in a general-purpose digital computer that can be embodied as a program that can be executed by a computer and operates the program using a computer-readable recording medium. The computer-readable recording medium includes a storage medium such as a magnetic storage medium (e.g., ROM, floppy disk, hard disk, etc.), optical reading medium (e.g., CD ROM,

The present invention has been described with reference to the preferred embodiments. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the disclosed embodiments should be considered in an illustrative rather than a restrictive sense. The scope of the present invention is defined by the appended claims rather than by the foregoing description, and all differences within the scope of equivalents thereof should be construed as being included in the present invention.

Claims (17)

An advertising system using digital signage,
A plurality of digital signage devices, each of the digital signage devices being connected to an SNS server providing a social network service through a network, receiving a searched content corresponding to a specific search condition from the SNS server, Displaying the content on a screen of the display device; And
A signage management server, which is connected to the digital signage apparatuses via a network, manages the digital signage apparatuses and receives specific search conditions for advertisements from advertisers,
Wherein at least some of the digital signage devices receive the searched content corresponding to a specific search condition entered from the advertiser and display the received content on the screen of the display device. Advertising system. The method according to claim 1,
Wherein the specific search condition is at least one of a specific account, a specific keyword, and a specific hash tag. 3. The method of claim 2,
The retrieved contents corresponding to the specific account are,
Content created from the specific account,
And the content is created based on the specific account. 3. The method of claim 2,
The retrieved contents corresponding to the specific keyword or the specific hash tag are,
And the content is a content including the specific keyword or the specific hash tag. The method according to claim 1,
Wherein each of the digital signage apparatuses receives a plurality of searched contents corresponding to the specific search condition from the SNS server and displays the received plurality of contents on the screen, Wherein the advertisement information is arranged vertically on the screen according to time. 6. The method of claim 5,
Each of the digital signage devices scrolls the screen vertically so that the most recently posted content is displayed when the amount of the displayed content exceeds the screen as the plurality of contents are displayed on the screen . The method according to claim 1,
Wherein the sign management server further receives identification information of at least one digital signage apparatus that is to advertise among the plurality of digital signage apparatuses from the advertiser,
Wherein the digital signage device corresponding to the identification information input from the advertiser among the digital signage devices receives the searched content corresponding to the specific search condition inputted from the advertiser and displays the received content on the screen of the display device The advertisement system using digital signage. The method according to claim 1,
Wherein each of the digital signage apparatuses receives a plurality of searched contents corresponding to each of a plurality of specific search conditions from the SNS server and displays the received plurality of contents on the screen, The contents are arranged in the upper and lower parts of the screen, and pages for each of the retrieval conditions are arranged as pages each having a width corresponding to the width of the screen and arranged horizontally, 1 content is displayed on the first page and the second content corresponding to the second search condition is to be displayed, the screen is scrolled from the first page to the second page, and the second page is displayed on the second page The advertisement system using digital signage. 9. The method of claim 8,
The signage management server receives a specific search condition for an advertisement from each of a plurality of advertisers and identification information of at least one digital signage device that desires to advertise,
The digital signage apparatus corresponding to the identification information among the digital signage apparatuses receives the retrieved contents corresponding to the specific retrieval condition and displays the received contents on the screen of the display apparatus,
Characterized in that when the identification information of the same digital signage device is inputted by two or more advertisers, the digital signage device constitutes pages for each of the search conditions of the two or more advertisers as the pages. Advertising system using Nijie. The method according to claim 1,
Wherein the signage management server receives a bid from each of a plurality of advertisers for at least one of the digital signage devices and selects an advertiser of some of the advertisers based on the bid,
Wherein the at least one digital signage device receives the searched content corresponding to a specific search condition input from the selected advertiser and displays the received content on a screen of the display device Advertising system. As an advertising method using digital signage,
Receiving a specific search condition for an advertisement from an advertiser;
Transmitting the specific search condition to an SNS server providing a social network service;
Receiving the retrieved contents corresponding to the specific retrieval condition from the SNS server; And
And displaying the received content on a screen of the digital signage apparatus. 12. The method of claim 11,
Wherein the receiving comprises receiving a plurality of searched contents corresponding to the specific search condition from the SNS server,
Wherein the displaying step displays the received plurality of contents on the screen and arranges the received plurality of contents up and down on the screen in accordance with the content publishing time, . 13. The method of claim 12,
Wherein the displaying step vertically scrolls the screen so that the most recently posted content is displayed when the amount of the displayed content exceeds the screen as the plurality of contents are displayed on the screen. Advertising method using digital signage. 12. The method of claim 11,
The receiving of the specific search condition may include receiving identification information of at least one digital signage device that is to be advertised among a plurality of digital signage devices together with the specific search condition from the advertiser,
Wherein the receiving step includes receiving, by the digital signage apparatus corresponding to the identification information,
Wherein the displaying step displays the received content on a screen of the display device by a digital signage device corresponding to the identification information. 12. The method of claim 11,
Wherein the transmitting step transmits a plurality of specific search conditions to the SNS server,
Wherein the displaying step includes receiving a plurality of searched contents corresponding to the search conditions from the SNS server and displaying the received plurality of contents on the screen, wherein contents corresponding to the same search condition are displayed on the screen And arranging pages horizontally arranged such that respective widths correspond to the width of the screen, wherein the first content corresponding to the first search condition is a first page corresponding to the first search condition, And scrolling the screen from the first page to the second page and displaying the second content on the second page when the second content corresponding to the second search condition is displayed in the state displayed on the page Advertising method using digital signage. 16. The method of claim 15,
The receiving of the specific search condition may include inputting a specific search condition for an advertisement from each of a plurality of advertisers and identification information of at least one digital signage device to be advertised among a plurality of digital signage devices,
Wherein the receiving step includes receiving, by the digital signage apparatus corresponding to the identification information,
Wherein the displaying step displays the received content on a screen of the display device corresponding to the identification information when the identification information of the same digital signage device is input by the two or more advertisers, The digital signage apparatus configures pages for each of the search conditions of the two or more advertisers as the pages and displays the searched contents corresponding to each search condition on each page, . 12. The method of claim 11,
Further comprising: receiving a bid from each of a plurality of advertisers for at least one digital signage device of a plurality of digital signage devices, and selecting an advertiser of some of the advertisers based on the bid,
The receiving step receives a specific search condition from the selected advertiser,
Wherein the displaying step is characterized in that the at least one digital signage device displays the received content on a screen of the display device.

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