KR102376667B1 - Online advertisement server using online community and operation method thereof - Google Patents

Abstract

Embodiments provide a method of operating an advertising server that provides an advertising agency service using a region-based online community, including the steps of obtaining information about an advertising product that is the target of an advertisement from a user; Obtaining advertising area information indicating an advertising area where advertising for an advertising product is required; Generating an online community list including online communities where advertising products will be advertised based on advertising area information; The number of partner-owned online communities included in the online community list, the first advertising fee representing the advertising cost per partner-owned online community, the number of general online communities included in the online community list, and the second advertising fee representing the advertising cost per general online community. Calculating advertising costs for advertising products based on; and providing an advertising cost payment interface to a user based on the advertising cost.

Description

Online advertising server using online community and its operation method {ONLINE ADVERTISEMENT SERVER USING ONLINE COMMUNITY AND OPERATION METHOD THEREOF}

Embodiments of the present invention relate to an online advertising server using an online community and a method of operating the same.

Embodiments of the present invention relate to an online advertising server that provides advertising services so that advertising content is posted in an online community corresponding to an advertising area where advertising is needed, and a method of operating the same.

Since the use of wired and wireless Internet has become widespread due to the development of information and communication technology, many of the transactions conducted in offline spaces have been transferred to online transactions. In particular, as social distancing has increased due to the recent virus, demand for online shopping has increased rapidly. In other words, most people are purchasing products online using wired and wireless Internet rather than purchasing products in offline spaces, and the sales volume of online shopping malls is also rapidly increasing.

The development of wired and wireless communication technology has brought about great changes not only in transactions, but also in social relationships and communities. Community activities that used to take place offline through face-to-face interactions are becoming more active online. For example, many different online communities exist on the Internet, and online communities that reflect offline regions are also created. Promotion through these online channels is very efficient in promoting products to a large number of people.

Meanwhile, because the scope of advertising products through online channels is wide, it is common for sellers selling products or services to use advertising agencies to advertise online. Accordingly, a system for providing seller-tailored advertising services that takes into account the seller's products or services and the seller's business situation is required.

(001) Domestic Published Patent No. 10-2006-0001014 (2006.01.06) (002) Domestic Published Patent No. 10-2009-0002152 (2009.01.09)

Embodiments of the present invention can provide an online advertising server that provides advertising services and a method of operating the same so that advertising content is posted in an online community corresponding to an advertising area where advertising is needed.

The technical challenges to be achieved in the embodiments are not limited to the matters mentioned above, and other technical challenges not mentioned may be considered by those skilled in the art from the various embodiments described below. You can.

According to embodiments, a method of operating an advertising server that provides an advertising agency service using a region-based online community includes the steps of obtaining information about an advertising product that is the target of an advertisement from a user; Obtaining advertising area information indicating an advertising area where advertising for an advertising product is required; A step of generating an online community list including online communities where advertising products will be advertised based on advertising area information. The online community list includes an online community with one or more partners whose partner information is already stored in the advertising server and partner information stored in the advertising server. Includes at least one of one or more general online communities that are not currently available; The number of partner-owned online communities included in the online community list, the first advertising fee representing the advertising cost per partner-owned online community, the number of general online communities included in the online community list, and the second advertising fee representing the advertising cost per general online community. Calculating advertising costs for advertising products based on; and providing an advertising cost payment interface to a user based on the advertising cost. At this time, different review advertising content may be posted for each online community in the partner-owned online community, and a single basic advertising content may be displayed in the general online community regardless of the classification by online community. At this time, the first advertising fee and the second advertising fee may be different from each other.

According to embodiments, the step of obtaining advertising area information includes providing a user with a region selection interface for selecting an advertising region that requires advertising for an advertising product; And it may include obtaining advertising region information based on the user's input information on the region selection interface. At this time, in the region selection interface, the partner-owned region corresponding to the partner-owned online community in which partner information is already stored in the advertising server and the general region other than the partner-owned region may be displayed separately.

According to embodiments, providing a region selection interface to a user may include generating a map image in which an area corresponding to a partner-held region is displayed in bolder color than an area corresponding to a general region; and providing a region selection interface including the generated map image to the user.

According to embodiments, the online community list may include an online community owned by a first partner and an online community owned by a second partner. In this case, the method includes transmitting a request for review advertisement content to each of a first partner terminal in an online community owned by a first partner and a second partner terminal in an online community owned by a second partner, based on partner information previously stored in the advertisement server; When the first review advertisement content generated through the first partner terminal is posted in an online community owned by the first partner, transmitting activity amount information corresponding to the first partner terminal to the first partner terminal; When the second review advertising content generated through the second partner terminal is posted on an online community owned by the second partner, transmitting activity amount information corresponding to the second partner terminal to the second partner terminal; and transmitting the activity amount corresponding to the first partner terminal and the activity amount corresponding to the second partner terminal based on the partner information previously stored in the advertising server. At this time, the first review advertisement content and the second review advertisement content may be different from each other.

According to embodiments, the online community list may include at least one general online community. In this case, the method includes generating basic advertising content for an advertising product based on information about the advertising product, first review advertising content, and second review advertising content; And it may further include transmitting basic advertising content to the management server of each of at least one general online community.

According to embodiments, an advertising server that provides advertising agency services using a region-based online community includes a memory that stores instructions for operating the online advertising server; processor; And it may include a communication unit that transmits and receives information necessary to provide advertising agency services. According to the instructions stored in the memory, the processor obtains information about the advertising product that is the target of the advertisement from the user, obtains advertising area information indicating the advertising area where advertising for the advertising product is required, and advertises based on the advertising area information. An online community list containing the online community where the product will be advertised is created, and the online community list includes one or more partner-owned online communities whose partner information is already stored in the ad server and one or more general online communities whose partner information is not stored in the ad server. Includes at least one, the number of partner-owned online communities included in the online community list, the first advertising fee representing the advertising cost per partner-owned online community, the number of general online communities included in the online community list, and advertising per general online community. The advertising cost for the advertising product may be calculated based on the second advertising fee representing the cost, and an advertising cost payment interface may be provided to the user based on the advertising cost. At this time, different review advertising content may be posted for each online community in the partner-owned online community, and a single basic advertising content may be displayed in the general online community regardless of the classification by online community. At this time, the first advertising fee and the second advertising fee may be different from each other.

According to embodiments, the online advertising server and its operating method can advertise the advertisement product that is the target of the advertisement in various ways through the online community. The online advertising server and its operating method can provide efficient advertising services to users by using information previously stored in the online advertising server.

According to embodiments, an online advertising server and its operating method may provide a customized advertising service according to the user's selection using a region-based online community. An online advertising server and its operating method can increase user satisfaction with advertising services through user-tailored advertising services.

The effects that can be obtained from the examples are not limited to the effects mentioned above, and other effects not mentioned can be clearly derived and understood by those skilled in the art based on the detailed description below. It can be.

The accompanying drawings, which are included as part of the detailed description to aid understanding of the embodiments, provide various embodiments and together with the detailed description describe technical features of the various embodiments.
1 is a schematic diagram showing an online advertising system that provides online advertising agency services to users according to an embodiment of the present invention.
Figure 2 is a flowchart showing a method of operating an online advertising server according to an embodiment of the present invention.
Figure 3 is a diagram showing an example of a region selection interface provided by an online advertising server according to an embodiment of the present invention.
4A and 4B are diagrams illustrating examples of review advertisement content generated according to a request from an online advertisement server according to an embodiment of the present invention.
Figure 5 is a diagram showing an example of basic advertising content generated by an online advertising server according to an embodiment of the present invention.
Figure 6 is a block diagram showing the configuration of an online advertising server according to an embodiment.

The following embodiments combine elements and features of the embodiments in a predetermined form. Each component or feature may be considered optional unless explicitly stated otherwise. Each component or feature may be implemented in a form that is not combined with other components or features. Additionally, various embodiments may be configured by combining some components and/or features. The order of operations described in various embodiments may change. Some features or features of one embodiment may be included in other embodiments or may be replaced with corresponding features or features of other embodiments.

In the description of the drawings, procedures or steps that may obscure the gist of the various embodiments are not described, and procedures or steps that can be understood at the level of a person with ordinary knowledge in the relevant technical field are not described. did.

Throughout the specification, when a part is said to “comprise or include” a certain element, this means that it does not exclude other elements but may further include other elements, unless specifically stated to the contrary. do. In addition, terms such as "... unit", "... unit", and "module" used in the specification refer to a unit that processes at least one function or operation, which refers to hardware, software, or a combination of hardware and software. It can be implemented as: Additionally, the terms “a or an,” “one,” “the,” and similar related terms are used herein in the context of describing various embodiments (particularly in the context of the claims below). Unless otherwise indicated or clearly contradicted by context, it may be used in both singular and plural terms.

The present invention relates to an online advertising server that provides customized advertising services according to the user's selection using a region-based online community and a method of operating the same.

Hereinafter, embodiments according to various embodiments will be described in detail with reference to the attached drawings. The detailed description set forth below in conjunction with the accompanying drawings is intended to illustrate exemplary embodiments of various embodiments and is not intended to represent the only embodiment.

In addition, specific terms used in various embodiments are provided to aid understanding of the various embodiments, and the use of such specific terms may be changed to other forms without departing from the technical spirit of the various embodiments. .

Figure 1 is a schematic diagram showing an online advertising system 10 that provides online advertising agency services to users according to an embodiment of the present invention.

Referring to FIG. 1, the online advertising system 10 may include an online advertising server 100, a user terminal 200, a partner terminal 300, and an online community management server 400.

The online advertising server 100 according to embodiments of the present invention can provide advertising agency services using a region-based online community. The online advertising server 100 may provide an advertising agency service using an online community list based on advertising area information indicating an area where advertising for an advertising product is required. For example, an advertising product may refer to a product obtained by processing raw materials through manpower, mechanical power, or various other forces, and may include industrial products, handicrafts, services, etc.

Additionally, the online advertising server 100 may obtain advertising area information indicating an area where advertising for an advertising product is required from the user terminal 200. The online advertising server 100 may generate an online community list including online communities where advertising products will be advertised based on advertising area information. The online advertising server 100 may advertise advertising products based on the online community list and provide an advertising fee payment interface to users.

In the present invention, the user terminal may be a terminal owned by a user who wants to advertise a product through the online advertising server 100. For example, the user terminal may be a terminal owned by an advertiser. In the present invention, goods may include products and services. For example, an advertising product that is the target of an advertisement may represent a product or service that the user wants to advertise through the online advertising server 100.

The user terminal 200 may generate advertising area information for advertising products. For example, the user terminal 200 may use the user's touch input, touch and drag input, mouse click input, or You can obtain click and drag input. The user terminal 200 may obtain character and/or numeric input for a screen provided through a region selection interface. The user terminal 200 may transmit the generated advertisement area information to the online advertisement server 100.

In the present invention, the user terminal 200 may include all types of devices including a function for displaying an image screen and a user input interface. For example, the user terminal 200 may include a smartphone, tablet PC, PC, smart TV, mobile phone, personal digital assistant (PDA), laptop, media player, micro server, global positioning system (GPS) device, e-book terminal, It may include digital broadcasting terminals, navigation systems, kiosks, MP3 players, digital cameras, home appliances, and other mobile or non-mobile computing devices. Additionally, the user terminal 200 may include wearable devices such as watches, glasses, hair bands, and rings equipped with a display function and a user input interface.

The online advertising server 100 according to embodiments of the present invention may transmit an advertising content request requesting review advertising content to the partner terminal 300 according to an online community list. For example, the online community list may include online communities that have partners for advertising. In this case, the online advertising server 100 may transmit a request for advertising content to the partner terminal 300 to provide a latter-day advertising service to the user.

In the present invention, the partner terminal 300 may be a terminal owned by a partner who writes a review for an advertised product. The partner terminal 300 may generate review advertising content based on the advertising content request received from the online advertising server 100. The partner terminal 300 may transmit the generated review advertisement content to the online community management server 400 based on the advertisement content request received from the online advertisement server 100.

The partner terminal 300 may include all types of devices including a video screen display function and a user input interface. For example, the partner terminal 300 includes a smartphone, tablet PC, PC, smart TV, mobile phone, personal digital assistant (PDA), laptop, media player, micro server, global positioning system (GPS) device, e-book terminal, It may include digital broadcasting terminals, navigation systems, kiosks, MP3 players, digital cameras, home appliances, and other mobile or non-mobile computing devices. Additionally, the partner terminal 300 may include wearable devices such as watches, glasses, hair bands, and rings equipped with a display function and a user input interface.

The online advertising server 100 according to embodiments of the present invention may transmit directly generated advertising content to the online community management server 400. For example, the online community list may include online communities that do not have partners for advertising. In this case, the online advertising server 100 may generate advertising content based on information about the advertising product. The online advertising server 100 may transmit advertising content to the online community management server 400 so that the generated advertising content is displayed in the online community.

In the present invention, the online community management server 400 may be a server that manages content uploaded or downloaded to at least one online community. For example, each of a plurality of online communities may be managed through one management server or a plurality of individual management servers. The online community management server 400 may display advertising content received from the online advertising server 100 or the partner terminal 300 on the online community.

As shown in FIG. 1, components of the online advertising system 10 may be connected through a network 500. According to one embodiment, a network refers to a connection structure that allows information exchange between nodes such as a plurality of terminals and servers. Examples of such networks include RF, 3rd Generation Partnership Project (3GPP) network, and LTE ( Long Term Evolution) network, 5GPP (5th Generation Partnership Project) network, WIMAX (World Interoperability for Microwave Access) network, Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area) Network), PAN (Personal Area Network), Bluetooth network, NFC network, satellite broadcasting network, analog broadcasting network, DMB (Digital Multimedia Broadcasting) network, etc., but are not limited thereto.

Hereinafter, a method in which an online advertising server provides an advertising agency service using an online community will be described according to an embodiment of the present invention.

Figure 2 is a flowchart showing a method of operating an online advertising server according to an embodiment of the present invention.

Referring to FIG. 2, in step S201, the online advertisement server may obtain information about the advertisement product that is the target of the advertisement from the user. In the present invention, a user can indicate an advertiser who wishes to receive online advertising services through an advertising server. Information about the advertised product may include information indicating at least one of the type, name, image, type, and main customer of the product that is the target of the advertisement.

According to one embodiment, the online advertising server may receive information about advertising products from the user's terminal. Users can access the advertising service provision site provided by the online advertising server and enter information about advertising products. The online advertising server may receive information about advertising products entered through the input interface of the user terminal.

In step S202, the online advertising server may obtain advertising area information indicating an advertising area where advertising for the advertised product is required. Advertising area information may include at least one advertising area where advertising for an advertising product is required. Online advertising servers may provide advertising areas customized for advertising products. For example, an online advertising server can provide an online advertising service using different online community lists for each advertising product.

According to one embodiment, the online advertising server may receive advertising area information from the user's terminal. Users can access the advertising service provision site provided by the online advertising server and enter advertising area information corresponding to the advertising product. The online advertising server may receive advertising area information entered through the input interface of the user terminal.

According to one embodiment, an online advertising server may provide a user with a region selection interface for selecting an advertising region where advertising for an advertising product is required. The region selection interface may be a user interface that allows a user to select at least one advertising region from a plurality of regions.

For example, an online advertising server may generate output information including a screen listing information representing each of a plurality of regions. Information representing each of the plurality of regions may include information representing at least one of the name, icon, and location on the map of each of the plurality of regions. The online advertising server may transmit output information that causes the generated screen to be displayed on the user terminal to the user terminal. The online advertising server may obtain advertising region information based on the user's input information on the region selection interface. The region selection interface will be explained in detail with reference to Figure 3, which will be described later.

In step S203, the online advertising server may generate an online community list including the online community in which the advertising product will be advertised based on advertising area information. The online community list may include multiple target online communities. For example, the online community list may include a target online community corresponding to each of at least one advertising area included in the advertising area information obtained in step S202.

According to one embodiment, the plurality of target online communities included in the online community list may be divided into a partner-owned online community and a general online community. For example, the online community list may include at least one partner-owned online community. In the present invention, the partner-owned online community may be an online community in which partner information is already stored in an online advertising server. Additionally, the online community list may include at least one general online community. In the present invention, a general online community may be an online community in which partner information is not stored in an online advertising server.

According to one embodiment, an online advertising server may provide a review advertising service through an online community owned by a partner. For example, the online advertising server may provide review advertising content for the advertising product by utilizing an online community partner corresponding to the partner's region for a region with an online community partner among the advertising regions selected by the user. The online advertising server may request review advertising content for an advertising product from an online community partner based on pre-stored partner information. The online advertising server can transmit review advertisement request information to the online community partner's terminal. At this time, the review advertisement request information may include at least one of information about the advertisement product, advertisement keyword information, and information about the online community owned by the partner.

The online community partner may create review advertisement content to be posted on the partner's online community based on review advertisement request information received through the online community partner's terminal. The online community partner's terminal may upload the generated review advertisement content to the partner's online community based on the review advertisement request information. The method by which an online advertising server provides a review advertising service will be explained in detail with reference to FIGS. 4A and 4B, which will be described later.

Meanwhile, users can select a general area that does not have an online community partner as the advertising area. In this case, the online advertising server can provide general advertising services through general online communities and basic advertising content to general areas that do not have pre-stored partners. For example, the basic advertising content may be a banner-type image for an advertising product. The method by which an online advertising server provides general advertising services will be explained in detail with reference to FIG. 5, which will be described later.

As described above, different review advertising content may be posted for each online community in an online community owned by a partner, and a single basic advertising content may be displayed in a general online community regardless of the classification by online community. Online advertising servers can efficiently advertise advertising products by providing review advertising services to partner regions and general advertising services to general regions.

In step S204, the online advertising server may calculate the advertising cost for the advertising product based on the number of partner-owned online communities included in the online community list and the number of general online communities included in the online community list. According to one embodiment, the online advertising server may obtain the number of partner-owned online communities and the number of general online communities from among the plurality of target online communities included in the online community list generated in step S203.

Next, the online advertising server calculates the number of partner-owned online communities included in the online community list, the first advertising fee representing the advertising cost per partner-owned online community, the number of general online communities included in the online community list, and per general online community. The advertising cost for the advertised product can be calculated based on the second advertising fee representing the advertising cost. The online advertising server can calculate the advertising cost by adding the number of partner-owned online communities included in the online community list multiplied by the first advertising fee and the number of general online communities included in the online community list multiplied by the second advertising fee. . However, the present invention is not limited thereto. For example, the online advertising server may calculate the final advertising cost based on the additional cost according to the number of views of review advertising content posted in the partner's online community.

According to one embodiment, the online advertising server may set the first advertising fee and the second advertising fee differently. For example, the online advertising server may set the first advertising fee to a higher value than the second advertising fee. According to a specific embodiment, the online advertising server may set the first advertising fee to a value n times the second advertising fee. At this time, n may be an integer greater than 0. According to one embodiment, the online advertising server may determine the value of n based on information about the advertising product.

In step S205, the online advertising server may provide an advertising cost payment interface to the user based on the advertising cost. The advertising cost payment interface may be displayed through the user terminal. According to one embodiment, the advertising cost payment interface may include information confirming the advertising cost and the user's intention to pay for the advertising cost.

According to one embodiment, the online advertising server may provide a screen displaying the advertising cost calculated in step S204. If the user's intention to pay for advertising costs is confirmed, the online advertising server may provide a screen converted to an advertising cost payment window. The online advertising server may generate output information that allows the user terminal to switch the screen from a screen displaying advertising costs to an advertising cost payment window. Additionally, the advertising cost payment interface may include at least one of information for selecting a payment method, information for selecting a refund method, and an account input window.

Hereinafter, with reference to FIG. 3, a detailed description will be given of how an online advertising server provides a region selection interface.

Figure 3 is a diagram showing an example of a region selection interface 30 provided by an online advertising server according to an embodiment of the present invention. The region selection interface 30 shown in FIG. 3 may be displayed through a user terminal. According to one embodiment, the region selection interface 30 includes a region major category selection window 31, a region subcategory selection window 32, an additional region selection button 33 for confirming the user's intention to select an additional region, and an advertising region. A selection completion button 34 may be included to confirm the user's intention to complete the selection. In the present invention, a button does not mean a physical button, but may mean a divided area for obtaining user input on the screen of a terminal displaying a user interface.

According to one embodiment, the region major category selection window 31 may include the name of the major category region. For example, an online advertising server may provide a region major category selection window 31 to allow a user to select one of a plurality of major category regions. A major classification area may be the name of a 'city or province' unit area. For example, major categories may include 'Seoul Metropolitan City', 'Daejeon Metropolitan City', 'Gyeonggi-do', 'Jeju Island', etc.

According to one embodiment, the regional subcategory selection window 32 may be displayed as a map image representing the major category area. The online advertising server may provide a regional subcategory selection window 32 to allow the user to select one of the subcategory regions displayed in the map image. Referring to FIG. 3, the first region 301 and the second region 302 may be subcategories included in the Seoul region. Each of the first area 301 and the second area 302 may be displayed as divided areas on a map image representing the Seoul area. An online advertising server may provide a map image divided into a plurality of subcategories. For example, each of the first area 301 and the second area 302 may represent one of a plurality of areas divided from a map image representing the Seoul area.

According to one embodiment, the online advertising server may set the region selection interface 30 to display partner-owned regions and general regions separately. For example, in the region selection interface 30, an area corresponding to a partner-owned region and an area corresponding to a general region may be displayed in different colors.

For example, an online advertising server may create a map image in which areas corresponding to partner-held areas are displayed in bolder color than areas corresponding to general areas. Next, the online advertising server may provide the user with a location selection interface that includes a generated map image. In the embodiment of Figure 3, the first region 301 may be a partner-owned region, and the second region 302 may be a general region. In this case, the first area 301 and the second area 302 may be displayed in different colors. In the region subcategory selection window 32, the first region 301 may be displayed in bolder color than the second region 302.

According to an additional embodiment, the online advertising server may provide a region selection interface 30 in which the color of a user-selected region on a map image representing a major category region is changed. The online advertising server may provide a region selection interface 30 that changes to different colors depending on whether the region selected by the user is a partner-owned region or a general region.

Meanwhile, the online community list may include one or more partner-owned online communities. For example, in the embodiment of FIG. 3, when the user selects at least one of the partner-owned regions, the online advertising server may generate an online community list including at least one partner-owned online community. Hereinafter, when the online community list for a user's advertising product includes an online community owned by a plurality of partners, the operation method of the online advertising server will be described with reference to FIGS. 4A and 4B.

4A and 4B are diagrams illustrating examples of review advertisement content generated according to a request from an online advertisement server according to an embodiment of the present invention.

According to one embodiment, the online advertising server may generate an online community list including the first partner-owned online community 401 and the second partner-owned online community 402 based on advertisement area information. Referring to FIG. 4A, the online community 401 owned by the first partner may be an online community of the 'ABC' start-up center (or a specific region, a specific organization, or a specific company). Referring to FIG. 4B, the online community 402 owned by the second partner may be an online community of the 'DEF' manufacturing organization (or a specific region, a specific organization, or a specific company).

According to one embodiment, the online advertising server advertises reviews to each of the first partner terminal of the online community 401 owned by the first partner and the second partner terminal of the online community 402 owned by the second partner, based on pre-stored partner information. Content requests can be sent. In the present invention, the partner terminal may be a terminal used by each partner according to partner information previously stored in the online advertising server.

At this time, the first review advertisement content 411 generated by the first partner terminal and the second review advertisement content 412 generated by the second partner terminal may be different contents. Referring to FIGS. 4A and 4B, the first review advertisement content 411 and the second review advertisement content 412, which are different review advertisement contents for the same advertisement product, 'electric vehicle truck', are each posted in different online communities. You can. The online advertising server may transmit a request for review advertising content so that different review advertising content is posted for each online community owned by the partner.

Next, when the first review advertising content 411 generated through the first partner terminal is posted on the online community 401 held by the first partner, the online advertising server provides activity amount information corresponding to the first partner terminal. 1 Can be transmitted to a partner terminal. When the second review advertising content 412 generated through the second partner terminal is posted on the online community 402 held by the second partner, the online advertising server sends the activity amount information corresponding to the second partner terminal to the second partner terminal. can be sent to.

Next, the online advertising server may transmit the activity amount corresponding to the first partner terminal and the activity amount corresponding to the second partner terminal based on the partner information previously stored in the advertising server. For example, partner information may include information representing at least one of personal information, terminal information, contact information, and account number for each online community partner. The online advertising server may transfer the activity amount corresponding to the first partner terminal and the activity amount corresponding to the second partner terminal based on the account number included in the partner information corresponding to each of the first partner terminal and the second partner terminal. there is.

Meanwhile, the online community list may include one or more general online communities. For example, in the embodiment of FIG. 3, when the user selects at least one general area, the online advertising server may generate an online community list including at least one general online community. Hereinafter, when the online community list for a user's advertising product includes at least one general online community, a method of operating an online advertising server will be described with reference to FIG. 5.

According to one embodiment, when the online community list includes a general online community, the online advertising server may advertise an advertising product by displaying basic advertising content in the general online community. Unlike review advertising content, basic advertising content may be the same advertising content regardless of classification by online community. For example, when the online community list includes a plurality of general online communities, the same basic advertising content may be displayed in each of the plurality of general online communities. The basic advertising content may be a banner-type image displayed in the advertising section of a general online community. The online advertising server may provide the same basic advertising content to the management server of each of a plurality of general online communities.

When the online community list includes general online communities, the online advertising server may generate basic advertising content for the advertising product based on information about the advertising product. For example, basic advertising content may be content including at least one of a business name, product name, keyword, and product image for the advertising product. An online advertising server can expose advertising products in a way that basic advertising content is displayed in the general online community. The online advertising server may provide the generated basic advertising content to the management server of the general online community. The online advertising server may transmit basic advertising content to the management server of the general online community.

Figure 5 is a diagram showing an example of basic advertising content generated by an online advertising server according to an embodiment of the present invention.

According to one embodiment, the online advertising server may generate an online community list including the first general online community 501 based on advertising area information. Referring to FIG. 5, the first general online community 501 may be an online community of companies belonging to the '000 Industrial Complex' or an online community in the '000-dong' area.

The online advertising server may generate basic advertising content 502 for the advertising product based on information about the advertising product. In the embodiment of Figure 5, the online advertising server may receive information representing the business name ('ABC'), product name ('electric vehicle truck'), and product image of the advertised product. The online advertising server can generate advertising keywords based on information representing the business name ('ABC'), product name ('electric vehicle truck'), and product image of the advertised product.

For example, an online advertising server can generate advertising keywords for advertising products using a pre-trained keyword generation model. At this time, the keyword generation model may be a type of pre-trained neural network. For example, the keyword generation model may be a neural network that analyzes the information and outputs advertising keywords for the advertised product when the product name and product image information of the advertised product are input. The online advertising server may generate basic advertising content 502 for advertising products using the generated advertising keywords.

Next, the online advertising server may provide the generated basic advertising content 502 to the management server that manages the first general online community 501. For example, the online advertising server may transmit the generated basic advertising content 502 to the management server of the first general online community 501. The online advertising server sends the basic advertising content 502 to the management server of the first general online community 501 so that the generated basic advertising content 502 is posted in the recommended advertising window 503 of the first general online community 501. Can be transmitted. The management server of the first general online community 501 may post the received basic advertisement content 502 on the recommended advertisement window 503 of the first general online community 501.

According to an additional embodiment, the online advertising server may generate basic advertising content for the advertising product based on information about the advertising product and review advertising content previously created for the advertising product. For example, the online advertisement server may generate a first advertisement keyword for an advertisement product based on the first review advertisement content and the second review advertisement content of FIGS. 4A and 4B described above. Additionally, the online advertising server may generate a second advertising keyword based on information about the advertising product. Next, the online advertising server may generate basic advertising content based on the first advertising keyword and the second advertising keyword. Next, the online advertising server may provide the generated basic advertising content to the management server of each of at least one general online community included in the online community list of the advertising product.

Figure 6 is a block diagram showing the configuration of an online advertising server 600 according to an embodiment.

As shown in FIG. 6, the online advertising server 600 may include a processor 610, a communication unit 620, and a memory 630. However, not all of the components shown in FIG. 6 are essential components of the online advertising server 600. The online advertising server 600 may be implemented with more components than those shown in FIG. 6, or the online advertising server 600 may be implemented with fewer components than those shown in FIG. 6. For example, the online advertising server 600 according to some embodiments may further include a user input interface (not shown), an output unit (not shown), etc. in addition to the processor 610, the communication unit 620, and the memory 630. It may be possible.

The processor 610 typically controls the overall operation of the online advertising server 600. The processor 610 may include one or more processors and control other components included in the online advertising server 600. For example, the processor 610 can generally control the communication unit 620 and the memory 630 by executing programs stored in the memory 630. Additionally, the processor 610 may perform the functions of the online advertising server 600 shown in FIGS. 1 to 5 by executing programs stored in the memory 630.

According to one embodiment, the processor 610 may obtain information about the advertising product that is the target of the advertisement from the user. For example, the processor 610 may receive information about advertising products from the user terminal through the communication unit 620. The processor 610 may receive information about advertising products input through the input interface of the user terminal through the communication unit 620.

The processor 610 may obtain advertising area information indicating an advertising area where advertising for an advertising product is required. The processor 610 may receive advertising area information from the user's terminal through the communication unit 620. The processor 610 may receive advertising area information input through the input interface of the user terminal through the communication unit 620.

According to one embodiment, the processor 610 may provide the user with a region selection interface for selecting an advertising region where advertising for an advertising product is required. For example, the processor 610 may generate output information including a screen listing information representing each of a plurality of regions. The processor 610 may transmit output information that causes the generated screen to be displayed on the user terminal to the user terminal through the communication unit 620. The processor 610 may obtain advertising region information based on the user's input information on the region selection interface.

The processor 610 may generate an online community list including online communities in which the advertising product will be advertised, based on advertising area information. The online community list may include multiple target online communities. For example, the online community list may include a target online community corresponding to each of at least one advertisement area included in the advertisement area information.

The online community list may include at least one of an online community with one or more partners whose partner information is already stored in the ad server and one or more general online communities whose partner information is not stored in the ad server. At this time, different review advertising content may be posted for each online community in the partner-owned online community, and a single basic advertising content may be displayed in the general online community regardless of the classification by online community.

The processor 610 calculates the number of partner-owned online communities included in the online community list, a first advertising fee representing the advertising cost per partner-owned online community, the number of general online communities included in the online community list, and the advertising cost per general online community. The advertising cost for the advertised product can be calculated based on the second advertising fee representing.

According to one embodiment, the processor 610 may obtain the number of partner-owned online communities and the number of general online communities among a plurality of target online communities included in the online community list. Next, the processor 610 calculates the advertising cost by adding the number of partner-owned online communities included in the online community list multiplied by the first advertising fee and the number of general online communities included in the online community list multiplied by the second advertising fee. can be calculated. Additionally, the processor 610 may calculate the final advertising cost based on the additional cost according to the number of views of the review advertising content posted in the online community owned by the partner.

According to one embodiment, the processor 610 may set the first advertising fee and the second advertising fee to be different from each other. For example, the processor 610 may set the first advertising fee to a higher value than the second advertising fee. According to a specific embodiment, the processor 610 may set the first advertising fee to a value n times the second advertising fee. At this time, n may be an integer greater than 0. According to one embodiment, the processor 610 may determine the value of n based on information about the advertised product.

The processor 610 may provide an advertising cost payment interface to the user based on the advertising cost. According to one embodiment, the processor 610 may provide a screen displaying advertising costs. When the user's intention to pay for advertising costs is confirmed, the processor 610 may provide a screen converted to an advertising cost payment window. The processor 610 may generate output information that allows the user terminal to change the screen from a screen displaying advertising costs to an advertising cost payment window. The processor 610 may transmit the generated output information to the user terminal through the communication unit 620.

According to one embodiment, the processor 610 may set the region selection interface to display partner-owned regions and general regions separately. For example, in the region selection interface, areas corresponding to partner-owned regions and areas corresponding to general regions may be displayed in different colors. For example, the processor 610 may generate a map image in which areas corresponding to partner-held areas are displayed in bolder color than areas corresponding to general areas. Next, the processor 610 may transmit a region selection interface including the generated map image to the user terminal through the communication unit 620.

According to one embodiment, the online community list may include one or more partner-owned online communities. For example, the online community list may include an online community owned by a first partner and an online community owned by a second partner. In this case, the processor 610 may transmit a request for review advertisement content to each of the first partner terminal of the online community owned by the first partner and the second partner terminal of the online community owned by the second partner, based on pre-stored partner information. The processor 610 may transmit a request for review advertisement content so that different review advertisement content is posted for each partner-owned online community.

Next, when the first review advertising content generated through the first partner terminal is posted on the online community held by the first partner, the processor 610 will transmit the activity amount information corresponding to the first partner terminal to the first partner terminal. You can. When the second review advertisement content generated through the second partner terminal is posted on an online community owned by the second partner, the processor 610 may transmit activity amount information corresponding to the second partner terminal to the second partner terminal.

Next, the processor 610 may transfer the activity amount corresponding to the first partner terminal and the activity amount corresponding to the second partner terminal based on the previously stored partner information. The processor 610 will remit the activity amount corresponding to the first partner terminal and the activity amount corresponding to the second partner terminal based on the account number included in the partner information corresponding to each of the first partner terminal and the second partner terminal. You can.

According to one embodiment, the online community list may include one or more general online communities. In this case, the processor 610 may generate basic advertising content for the advertising product based on information about the advertising product. The processor 610 may expose advertising products in a way that basic advertising content is displayed in a general online community. The processor 610 may provide the generated basic advertising content to the management server of the general online community. The processor 610 may transmit basic advertising content to a management server of a general online community.

Processor 610 may receive information about advertising products. The processor 610 may generate advertising keywords based on information about the advertising product. For example, the processor 610 may generate advertising keywords for advertising products using a pre-trained keyword generation model. The processor 610 may generate basic advertising content for an advertising product using the generated advertising keyword.

Next, the processor 610 may provide the generated basic advertising content to a management server that manages the general online community. For example, the processor 610 may transmit the generated basic advertising content to a general online community management server.

According to an additional embodiment, the processor 610 may generate basic advertising content for an advertising product based on information about the advertising product and review advertising content previously created for the advertising product. For example, the processor 610 may generate a first advertisement keyword for an advertisement product based on the first review advertisement content and the second review advertisement content of FIGS. 4A and 4B described above. Additionally, the processor 610 may generate a second advertising keyword based on information about the advertising product. Next, the processor 610 may generate basic advertising content based on the first advertising keyword and the second advertising keyword. Next, the processor 610 may provide the generated basic advertising content to the management server of each of at least one general online community included in the online community list of advertising products.

The communication unit 620 may include one or more components that allow the online advertising server 600 to communicate with the user terminal, partner terminal, and/or online community management server of FIG. 1. The communication unit 620 may transmit and receive data necessary to provide an advertising agency service with a user terminal, a partner terminal, and/or an online community management server through a network.

For example, the communication unit 620 may receive information about advertising products from the user terminal. The communication unit 620 may receive information about advertising products input through the input interface of the user terminal. The communication unit 620 may receive advertising area information from the user's terminal. The communication unit 620 may receive advertising area information input through the input interface of the user terminal.

According to one embodiment, the communication unit 620 may transmit output information generated through the processor 610 to the user terminal and/or the online community management server. For example, the communication unit 620 may transmit output information indicating a region selection interface generated through the processor 610 to the user terminal so that the user can select one of a plurality of regions. The communication unit 620 may transmit output information indicating the advertising cost payment interface generated through the processor 610 to the purchaser terminal.

The memory 630 may store programs for processing and control of the processor 610. For example, the memory 630 may store instructions for operating the online advertising server 600. Additionally, the memory 630 may store data generated by the processor 610. For example, the memory 630 may store basic advertising content generated by the processor 610. The memory 630 may store online community partner information for advertising.

The memory 630 may store information input to or output from the online advertising server 600. For example, the memory 630 may store output information representing each of the region selection interface and the advertising cost payment interface generated by the processor 610. The memory 630 may store at least one of information about advertising products received through the communication unit 620 and advertising area information.

The memory 630 is a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory, etc.), and RAM. (RAM, Random Access Memory) SRAM (Static Random Access Memory), ROM (Read-Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read-Only Memory), magnetic memory, magnetic disk , and may include at least one type of storage medium among optical disks.

The various embodiments described above may be embodied in other specific forms without departing from the technical idea and essential features. Accordingly, the above detailed description should not be construed as restrictive in all respects and should be considered illustrative. The scope of the various embodiments should be determined by a reasonable interpretation of the appended claims, and all changes within the equivalent scope of the various embodiments are included in the scope of the various embodiments. In addition, claims that do not have an explicit reference relationship in the patent claims can be combined to form an embodiment or included as a new claim through amendment after filing.

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Claims (5)

In an advertising server that provides advertising agency services using a regional online community,
A memory that stores instructions for operating an online advertising server;
processor; and
A communications department that transmits and receives information necessary to provide advertising agency services; Including,
The processor:
Obtain information about the advertising product that is the target of the advertisement from the user,
Obtain advertising area information indicating an advertising area where advertising for the advertising product is required,
Based on the advertising area information, an online community list including online communities where the advertising product will be advertised is created, and the online community list is stored in the advertising server and an online community owned by one or more partners whose partner information is already stored in the advertising server. Contains one or more general online communities where no partner information is stored;
The number of online communities held by partners included in the online community list, the first advertising fee representing the advertising cost per online community owned by the partner, the number of general online communities included in the list of online communities, and the advertising cost per general online community. Calculate the advertising cost for the advertised product based on the second advertising fee indicated,
Providing an advertising cost payment interface to the user based on the advertising cost,
In the partner-owned online community, different review advertising content is posted for each online community, and in the general online community, a single basic advertising content is displayed regardless of the classification by online community,
The first advertising fee is set as the second advertising fee multiplied by a specific value, and the specific value is ① an integer value greater than 0, and ② is set based on information about the advertising product,
The processor:
Providing the user with a region selection interface for selecting an advertising region where advertising for the advertising product is required,
Obtaining the advertising region information based on the user's input information on the region selection interface,
In the region selection interface, the partner-owned region corresponding to the partner-owned online community whose partner information is already stored in the advertising server and the general region other than the partner-owned region are displayed separately,
The online community list includes an online community owned by a first partner and an online community owned by a second partner,
The processor:
Based on the partner information previously stored in the advertising server, a request for review advertising content is sent to each of the first partner terminal of the online community owned by the first partner and the second partner terminal of the online community owned by the second partner,
When the first review advertising content generated through the first partner terminal is posted on an online community held by the first partner, transmitting activity amount information corresponding to the first partner terminal to the first partner terminal,
When the second review advertising content generated through the second partner terminal is posted on an online community owned by the second partner, the activity amount information corresponding to the second partner terminal is transmitted to the second partner terminal,
Based on the partner information previously stored in the advertising server, remitting the activity amount corresponding to the first partner terminal and the activity amount corresponding to the second partner terminal,
The first review advertisement content and the second review advertisement content are set differently,
The processor:
Generating a first advertisement keyword based on the first review advertisement content and the second review advertisement content,
Generating a second advertising keyword based on information about the advertising product,
Generating the basic advertising content based on the first advertising keyword and the second advertising keyword,
The processor:
A first color corresponding to the area corresponding to the partner holding area and a second color corresponding to the general area are set, but the first color and the second color are set differently,
A server that generates a map image including the partner holding area indicated in the first color and the general area indicated in the second color and provides the map image to the user through the area selection interface. delete delete delete delete

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