KR20160116078A - Target based advertising medium supply system - Google Patents

Target based advertising medium supply system Download PDF

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Publication number
KR20160116078A
KR20160116078A KR1020150041300A KR20150041300A KR20160116078A KR 20160116078 A KR20160116078 A KR 20160116078A KR 1020150041300 A KR1020150041300 A KR 1020150041300A KR 20150041300 A KR20150041300 A KR 20150041300A KR 20160116078 A KR20160116078 A KR 20160116078A
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KR
South Korea
Prior art keywords
advertisement
medium
unit
advertisement medium
information
Prior art date
Application number
KR1020150041300A
Other languages
Korean (ko)
Inventor
김은재
Original Assignee
애드믹스엠홀딩스(주)
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 애드믹스엠홀딩스(주) filed Critical 애드믹스엠홀딩스(주)
Priority to KR1020150041300A priority Critical patent/KR20160116078A/en
Publication of KR20160116078A publication Critical patent/KR20160116078A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0202—Market predictions or forecasting for commercial activities
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

Abstract

The present invention relates to a target-based advertisement medium supply system, and more particularly, to a system and method for providing a target-based advertisement medium supply system including an electronic map unit 10 displaying an advertisement medium M, comparison information 31 of the advertisement medium M, (M) that is closest to the comparison construction information (31) set by the reference construction unit (30) and the reference construction unit (30) The present invention also relates to a target-based advertisement medium supply system for recommending an advertisement medium closest to an advertisement target group set by an advertiser.

Description

[0001] The present invention relates to a target-based advertising medium supply system,

The present invention relates to a target-based advertisement medium supply system, and more particularly, to an advertisement medium provided in various types such as an apartment elevator, a convenience store booth image advertisement, etc., before market analysis, Based advertisement media supply system in which detailed marketing information is input and the advertisement medium closest to the advertisement target group set by the advertiser is selected and recommended.

With the spread of the Internet and the development of the computer, anyone can easily obtain the necessary information by using the Internet network, and the commerce system for buying and selling goods directly on the Internet is becoming common as in the offline mode. In recent years, Companies are scrambling.

Merchants who sell their goods or services using such an internet network want to advertise their own products, and it can be seen that such advertisements appear on most Internet sites in the past. In other words, an advertiser who wants to advertise on a specific site places his / her advertisement in a specific format in a specific location on the site by contract with the site operator.

All of these profit-making businesses or stores are putting their efforts into advertising as part of an effort to improve sales by notifying more customers of their products or services.

However, currently, the offline domestic advertising market is provided with a place for installation, a media company having an advertisement medium, and an advertisement salesperson acting as an advertisement promotion agency to perform an advertisement business on-line or off-line, There is no opportunity to obtain information that enables advertisers to easily and effectively access the information.

There is a problem that a media company operating such an advertisement medium is ineffective in attracting advertisers.

In the related art, Korean Patent Laid-Open Publication No. 10-2006-0025644 (Mar. 22, 2006) discloses a "media advertising agency service system ".

The above-described prior art searches for an offline idle advertisement medium suitable for the type and location of an advertisement medium desired by the advertiser, connects with the search portal site through advertisement medium information and advertisement application (reservation) An advertiser computer which is connected to the service server through media information and advertisement application (reservation), in which advertisement consultation and advertisement execution are performed with the advertisement media provider; A service server in which an affiliation with the search portal site is performed and advertisement / provision / reception notification of advertisements is made by the advertisement media provider through an offline advertisement media integration database; And advertisement media providers that update an idle advertisement medium by accessing an Internet network through a computer.

However, the above-described prior art has a problem in that independent advertising and promotion ability is insufficient and the price of the final consumer advertisement provided to consumers is increased due to the affiliation with the search portal site.

In addition, the above-described related art has a problem that a media company operating a advertisement medium, which is a system separated from a service server and an advertiser computer linked with a search portal site, is subordinate to an advertisement agency and can not participate in various media companies.

In addition, the above-described prior art is provided based on the address of a search portal site, and depending on the idle advertisement medium information input by the media company, it is difficult to provide the necessary information to the actual advertiser, .

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems of the prior art and it is an object of the present invention to provide a method and system for analyzing an advertisement medium of various types in advance in order to provide information necessary for an advertiser, Based on the advertisement information, classified marketing information of the advertisement medium classified by the number of users, the current population, the age of the user, and the age of the advertiser, and recommends the most similar advertisement medium to the advertisement target group set by the advertiser.

According to another aspect of the present invention, there is provided a target-based advertisement media supply system including: an electronic map unit for mapping location information of an advertisement medium to GPS coordinates; A media storage unit in which marketing information such as a resident population, a sex, an age range, an income level, and a job category is registered and stored so that the advertisement medium mapped to be displayed on the electronic leadership unit is divided and divided; A comparison unit configured to compare the advertisement medium stored in the media storage unit with the marketing information and to set a monthly advertisement cost of the advertiser; A medium recommendation unit for comparing the comparison information set by the contract construction unit with the marketing information, and calculating and recommending the advertisement medium requiring a cost closest to the monthly advertisement cost; And a medium selection step for selecting the advertisement medium to be used for payment based on the information of the detailed information stage is provided And a settlement unit.

Wherein the media recommendation unit is provided with a medium type unit for classifying and displaying the recommended advertisement medium according to the type of exposure of the advertisement contents, and the medium type unit includes a total, an attached advertisement, a large screen advertisement, As shown in FIG.

The detailed information unit may further include a media company, an apparatus name, and an installation location for operating the advertisement medium.

The construction construction unit is provided with a contents creation requesting unit for requesting an advertiser to produce advertisement contents.

And the payment unit is provided with an advertisement image delivery terminal so that the advertisement contents can be transmitted to the advertisement medium in which the authorized advertisement contents are completed and paid out.

And a radius setting step for setting the radius so that the advertisement medium is displayed within a predetermined radius around the current position set in the setting construction unit.

And the electronic guidance unit is provided with an image pointer so that the advertisement medium is displayed at a glance.

The target-based advertisement media supply system according to the present invention has the following effects.

First, marketing information of various offline advertising media is subdivided and divided into resident population, sex, age group, income level, occupation category, and so on. It is easy to select the medium for advertising,

Secondly, the advertiser who conducts the advertisement directly searches the advertisement medium stored in the medium storage unit, and adjusts conditions by setting comparison information to be compared with the marketing information and monthly advertisement cost of the advertiser, The results of this study are as follows. First,

Third, the medium recommendation unit compares the comparison information with the marketing information, and calculates and recommends an advertising medium that costs the most near to the monthly advertisement cost, thereby making the general advertisement effect highly reliable, Prices are stabilizing downward,

Fourth, since the medium type unit is provided in the medium recommendation unit so that the type of the advertisement medium can be recognized at a glance, the cost of providing the advertisement medium of the media company and the selection of the advertisement medium of the advertiser are easy, This increases the size of the offline advertising market.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a conceptual diagram of an arbitration service system according to the prior art,
FIG. 2 is a block diagram illustrating a configuration of a target-based advertisement medium supply system according to the present invention,
3 is a view showing an embodiment of a medium recommendation unit of a target-based advertisement medium supply system according to the present invention,
4 is a diagram illustrating an embodiment of a construction construction unit and an electronic guidance unit of a target-based advertisement media supply system according to the present invention.

Hereinafter, a target-based advertisement media supply system according to the present invention will be described in detail with reference to the accompanying drawings.

The target-based advertisement medium supply system of the present invention comprises an electronic map unit 10, as shown in FIG. 2, in which positional information I of the advertisement medium M is mapped to GPS coordinates and displayed; The gender 21b, the age group 21c, the income level 21d, the occupational category 21e, etc. so that the advertisement medium M mapped to be displayed on the electronic guidance unit 10 is subdivided and classified A medium storage unit 20 in which marketing information 21 of the marketing information 21 is registered and stored; (31) for searching the advertisement medium (M) stored in the medium storage unit (20) and setting the advertisement medium (M) to be compared with the marketing information (21) (30); The comparing unit 31 compares the comparison information 31 set by the contract construction unit 30 with the marketing information 21 and calculates the advertising medium M that requires the cost closest to the monthly advertising cost 32, A recommendation unit 40; (51) in which the marketing information (21) is displayed for the selection of the advertisement medium (M) recommended by the medium recommendation unit (40) And a settlement unit 50 provided with a medium selection stage 52 for selecting the advertisement medium M to be settable.

The marketing information 21 is used by the media recommending unit 40 to recommend the advertisement medium M that is closest to the advertisement effect desired by the advertiser with the data to be compared when the advertisement medium M is recommended do.

3, the media recommendation unit 40 is provided with a medium type stage 41 in which the recommended advertisement medium M is classified and displayed according to the type of exposure of the advertisement contents, The display 41 is divided into a whole 41a, an attached advertisement 41b, a large screen advertisement 41c, a video advertisement 41d, and an attachment + video advertisement 41e.

The detail information stage 51 further includes an audio company 51a, a device name 51b and an installation location 51c for operating the advertisement medium M. Information of the device itself of the advertisement medium M And is used to distinguish the media type unit 41. FIG.

The contract construction unit 30 is provided with a contents production request unit 33 for requesting the advertiser to produce the advertisement contents C. [

The settlement unit 50 is provided with an advertisement image sending terminal 53 so that the advertisement image C can be transmitted to the advertisement medium M where the payment is completed and the permitted advertisement contents C are disposed outside.

The cart construction unit 30 is provided with a radius setting stage 34 for setting the radius so that the advertisement medium M is displayed within a predetermined radius around the current position set.

The electronic map unit 10 is provided with an image pointer 11 so that the advertisement medium M is displayed at a glance. Here, the image pointer 11 is an icon-shaped pointer displayed on the electronic map, and is used to enlarge and display an accurate position.

The operation of the target-based advertisement medium supply system of the present invention having the above-described configuration is as follows.

The target-based advertisement medium supply system according to the present invention is a system in which a market analysis of the advertisement medium (M) is performed at the time of selection of the advertisement medium (M) so as to maximize the effect of the advertisement of the small business person or the advertiser A medium recommendation unit 40 can be provided which can provide an optimal advertisement effect in cost by utilizing the marketing information 21. [

Here, the medium recommendation unit 40 may include a media type unit 41 that is distinguished according to the exposure type of the advertisement content C, so that the advertiser can compare features of the advertisement medium M at a glance, The media type stage 41 is divided into an entirety 41a, an attached advertisement 41b, a large screen advertisement 41c, a video advertisement 41d and an attachment + video advertisement 41e, .

The media recommendation unit 40 compares the comparison information 31 set by the construction unit 30 with the marketing information 21 to select the primary advertisement medium M and sets the monthly advertisement cost 32 ) Is selected, and the advertisement medium (M) which is the most optimal is calculated and recommended.

The marketing information 21 is displayed on a detailed information terminal 51 provided in the payment unit 50 to facilitate the selection of the advertisement medium M before the payment is made by the advertiser, A media selection stage 52 is provided and the advertisement medium M is selected and paid for using the marketing information 21 displayed in the detailed information stage 51. [

This selection and settlement can be made possible by subdividing the advertisement medium M and storing it in the electronic guidance unit 10.

In addition to the marketing information 21, the detailed information section 51 includes information on the device itself 51a, a device name 51b, and an installation location 51c, which are displayed to facilitate selection of the advertiser do.

The advertisement image sending unit 53 for sending the advertisement content C to the payment unit 50 is provided so that the advertisement content C can be linked with the external advertisement medium M easily.

In the meantime, since the radius setting stage 34 is provided in the tune construction unit 30 so that the geographical grasp becomes more intuitive in the above configuration, the advertisement medium M is displayed within a predetermined radius around the preset position .

It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined in the appended claims and their equivalents. Of course, such modifications are within the scope of the claims.

Description of the Related Art
10: electronic leadership 11: image pointer
20: Media storage unit
21: Marketing information 21a: Residential population
21b: Sex 21c: Age range
21d: Income Level 21e: Occupation Industry
30: Joe construction government 31: Comparative information
32: Monthly advertising expenditure 33: Content production request group
34: Radius setting stage 40: Medium recommendation section
41: Media type only 41a: All
41b: Ad Ad 41c: Large Ad
41d: Video ad 41e: Attachment + video ad
50: Payment unit 51: Detail information unit
51a: Media company 51b: Device name
51c: Installation position 52: Medium selection stage
53: Advertising video transmission terminal
M: Advertising medium I: Location information

Claims (7)

An electronic map section (10) in which positional information (I) of the advertisement medium (M) is mapped to GPS coordinates and displayed;
The gender 21b, the age group 21c, the income level 21d, the occupational category 21e, etc. so that the advertisement medium M mapped to be displayed on the electronic guidance unit 10 is subdivided and classified A medium storage unit 20 in which marketing information 21 of the marketing information 21 is registered and stored;
(31) for searching the advertisement medium (M) stored in the medium storage unit (20) and setting the advertisement medium (M) to be compared with the marketing information (21) (30);
The comparing unit 31 compares the comparison information 31 set by the contract construction unit 30 with the marketing information 21 and calculates the advertising medium M that requires the cost closest to the monthly advertising cost 32, A recommendation unit 40;
(51) in which the marketing information (21) is displayed for the selection of the advertisement medium (M) recommended by the medium recommendation unit (40) And a payment unit (50) provided with a media selection unit (52) for selecting the advertisement medium (M) to be able to settle the advertisement medium (M). The method according to claim 1,
The media recommendation unit 40
There is provided a medium type stage 41 in which the recommended advertisement medium M is classified and displayed according to the type of exposure of the advertisement contents,
The medium type stage 41 is divided into an entirety 41a, an attached advertisement 41b, a large screen advertisement 41c, a video advertisement 41d, and an attached plus video advertisement 41e. Supply system. The method according to claim 1,
Wherein the detailed information stage 51 further comprises an media company 51a, a device name 51b, and an installation location 51c for operating the advertisement medium M. [ The method according to claim 1,
Wherein the contract construction unit (30) is provided with a contents production request unit (33) for requesting the advertiser to produce the advertisement contents (C). The method according to claim 1,
Characterized in that the settlement unit (50) is provided with an advertisement image sending unit (53) for sending the advertisement contents (C) to the advertisement medium (M) Media supply system. 6. The method according to any one of claims 1 to 5,
In the crude construction unit 30,
And a radius setting stage (34) for setting the radius so that the advertisement medium (M) is displayed within a predetermined radius centered on the set current position. The method according to claim 1,
Wherein the electronic map unit (10) is provided with an image pointer (11) so that the advertisement medium (M) is displayed at a glance.
KR1020150041300A 2015-03-25 2015-03-25 Target based advertising medium supply system KR20160116078A (en)

Priority Applications (1)

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KR1020150041300A KR20160116078A (en) 2015-03-25 2015-03-25 Target based advertising medium supply system

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020150041300A KR20160116078A (en) 2015-03-25 2015-03-25 Target based advertising medium supply system

Publications (1)

Publication Number Publication Date
KR20160116078A true KR20160116078A (en) 2016-10-07

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101945244B1 (en) * 2018-07-10 2019-04-17 정용주 Local advertising media intermediary system
KR20200084098A (en) * 2019-01-02 2020-07-10 장세영 Program and server for recommending advertising medium, system comprising advertising medium recommending server
KR102376667B1 (en) * 2021-11-19 2022-03-22 주식회사 엔지프로젝트 Online advertisement server using online community and operation method thereof

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101945244B1 (en) * 2018-07-10 2019-04-17 정용주 Local advertising media intermediary system
KR20200084098A (en) * 2019-01-02 2020-07-10 장세영 Program and server for recommending advertising medium, system comprising advertising medium recommending server
KR102376667B1 (en) * 2021-11-19 2022-03-22 주식회사 엔지프로젝트 Online advertisement server using online community and operation method thereof

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