JP6901535B2 - Advertisement display control device, advertisement display control method, and advertisement display control program - Google Patents

Description

The present invention relates to a technical field of a method for displaying an advertisement of a product sold in an electronic shopping street on a terminal device.

Conventionally, a system for displaying an advertisement for a product on a terminal device used by a user has been known for the purpose of increasing sales of the product sold on an online shopping site or the like. In such a system, when the displayed advertisement is selected by the user, a screen of detailed information about the product to be advertised is displayed. On this screen, the product is purchased by the user performing an operation such as putting the product in the shopping cart (for example, Patent Document 1).

Japanese Unexamined Patent Publication No. 2010-26779

In an electronic shopping mall where a plurality of virtual stores are opened, when the user selects an advertisement for a product handled by any of the virtual stores, the screen transitions to the virtual store screen. As a result, it can be considered that the user has flowed into or visited the virtual store. When the user purchases the product while visiting the store, the sales of the virtual store are obtained. However, the user may leave the virtual store without purchasing the product of the selected advertisement. In this case, the virtual store has lost the opportunity to sell to the users who have flowed in through the advertisement.

The present invention has been made in view of the above points, and it is possible to suppress the user from leaving the inflowing virtual store and display an advertisement so as to increase the sales of the virtual store in the electronic shopping district. It is an object of the present invention to provide a possible advertisement display control device, advertisement display control method, and advertisement display control program.

In order to solve the above problem, the invention according to claim 1 is exposed to at least one specific virtual store in an electronic shopping district including a plurality of virtual stores among a plurality of products handled by the specific virtual store. The advertisement is the advertisement selection information indicating the advertisement selection product selected by the purchasing user, and the purchased product purchased by the purchasing user after the advertisement of the advertisement selection product is selected among the plurality of products. For each advertising product to which an advertisement is exposed, based on a storage control means for associating and storing purchased product information indicating a purchased product different from the advertisement selection product in a storage means, and the stored advertisement selection information and purchased product information. In addition, a specific means for identifying the sales of a product that has been purchased after the advertisement of the advertisement product is selected, and the advertisement product whose sales source is any one of the at least one specific virtual store. In response to the selection of the advertisement by a certain user , the product page of the inflow destination virtual store from the page containing the advertisement selected by the certain user, and the advertisement in the inflow destination virtual store. When the screen transitions to the product page containing the product information related to the product, the advertising product is selected from among the plurality of products whose seller is the virtual store to which the product flows, within the period in which the product page is displayed. The present invention is characterized by comprising a display control means for displaying an advertisement of a product with relatively good sales specified by the specific means.

According to the present invention, the sales of a product that has been purchased after the advertisement of the advertising product is selected is specified. In addition, when the screen is changed to the screen of a specific virtual store due to the selection of an advertisement, the advertisement of the product that sells relatively well after the advertisement is selected is displayed among the plurality of products handled by the specific virtual store. Will be done. Therefore, even if the user who has flowed into the specific virtual store does not purchase the product that is the target of the selected advertisement, another display handled by the specific virtual store is displayed when the screen of the specific virtual store is displayed. You may choose to advertise your product. Therefore, it is possible to prevent the user from leaving the virtual store. In addition, a user who selects an advertisement displayed when the screen of a specific virtual store is displayed may purchase the product. Therefore, it is possible to increase the sales of the virtual store.

In the invention according to claim 2, for at least one specific virtual store in an electronic shopping district including a plurality of virtual stores, an exposed advertisement is selected by a purchasing user from a plurality of products handled by the specific virtual store. The advertisement selection information indicating the advertisement selection product and the purchased product purchased by the purchasing user after the advertisement of the advertisement selection product is selected among the plurality of products, which is different from the advertisement selection product. Based on the storage control means that associates the indicated purchased product information with the storage means and stores it in the storage means, and the stored advertisement selection information and the purchased product information, the advertisement of the advertisement product is generated for each advertisement product to which the advertisement is exposed. A user selects a specific means for identifying the sales of a product that has been purchased after being selected, and an advertisement for the advertisement product whose seller is any one of the at least one specific virtual store. When the product screen of the product information related to the advertising product in the inflow destination virtual store is transitioned to the product screen, the plurality of inflow destination virtual stores are the sellers within the period in which the product screen is displayed. The display control means is provided with a display control means for displaying an advertisement of a product having a relatively good sales specified by the specific means with respect to the advertisement product, and the display control means is provided to the inflow destination virtual store. In the case where the timing of displaying the advertisement is changed within the period as the display mode of the advertisement of the product with relatively high sales according to the number of visits of the certain user, and the number of visits to the store in the past is 0. When the advertisement is displayed superimposed on the product screen at the timing when a predetermined ratio or more of the product information is displayed, and the number of past visits is 1 or more, the certain user is the inflow destination virtual store. It is characterized in that the advertisement is displayed by superimposing it on the product screen at the timing when the operation for withdrawing from the product is performed.
According to the present invention, the display timing of the advertisement changes according to the number of visits to the store. Therefore, it is possible to prevent the user from leaving the virtual store and display the advertisement so as to increase the sales of the virtual store.
According to the third aspect of the present invention, the memory control means specifies the advertisement of the advertisement selection product from a screen other than the screen related to the specific virtual store that handles the advertisement selection product because the purchase user selects the advertisement of the advertisement selection product. When the screen is changed to the screen related to the virtual store, the advertisement selection information and the purchased product information are associated with each other and stored in the storage means.

According to the present invention, by selecting an advertisement, it is possible to suppress the user who has flowed into the virtual store from leaving the virtual store and display the advertisement so that the sales of the virtual store are increased.

In the invention according to claim 4 , the storage control means stores the advertisement selection information indicating the advertisement selection product and the screen on which the advertisement selection product is exposed, and the specific means is the advertisement product. For each combination of the screen on which the advertisement of the advertisement product is exposed, the sales when the advertisement of the advertisement product is exposed on the screen is specified, and the display control means is the advertisement product and the advertisement product. It is characterized in that the advertisement of the product having a relatively high sales specified for the combination of the screen on which the advertisement is exposed is displayed.

According to the present invention, an advertisement for a product with relatively good sales is displayed corresponding to a combination of a product for which an advertisement is selected and a screen on which the advertisement is exposed. Therefore, it is possible to prevent the user who has flowed into the virtual store from leaving the virtual store and display the advertisement so as to increase the sales of the virtual store.

The invention according to claim 5 , wherein the storage control means indicates the advertisement selection product and the display order of the screen displayed until the advertisement of the advertisement selection product is selected by the purchasing user. The selection information is stored, and the specific means selects the advertisement of the advertisement product for each combination of the advertisement product and the display order of the screen displayed until the advertisement of the advertisement product is selected. The sales when the screens are displayed in the display order are specified, and the display control means displays the advertisement product and the advertisement of the advertisement product to the user by the time the advertisement is selected. It is characterized in that an advertisement for a product having a relatively high sales is displayed, which is specified according to the combination of the display order of the screens.

According to the present invention, an advertisement for a product with relatively good sales is displayed according to a combination of the product for which the advertisement is selected and the display order of the screen until the advertisement is selected. Therefore, it is possible to prevent the user who has flowed into the virtual store from leaving the virtual store and display the advertisement so as to increase the sales of the virtual store.

In the invention according to claim 6 , the storage control means specifies the advertisement of the advertisement selection product from a screen other than the screen related to the specific virtual store that handles the advertisement selection product because the purchase user selects the advertisement of the advertisement selection product. When transitioning to the screen related to the virtual store, the advertisement selection indicating the advertisement selection product and the second advertisement selection product whose advertisement is selected by the purchasing user before the advertisement of the advertisement selection product is selected. The information is stored in the storage means, and the specific means of the advertising product is used for each combination of the advertising product and the second advertising product selected before the advertisement of the advertising product is selected. The sales are specified when the advertisement of the second advertisement product is selected before the advertisement is selected, and the display control means is more than the advertisement product and the advertisement of the advertisement product are selected. It is characterized in that an advertisement for a product having a relatively high sales is displayed, which is specified corresponding to a combination with an advertisement previously selected by the certain user.

According to the present invention, an advertisement for a product with relatively good sales is displayed corresponding to a combination of a product for which an advertisement is selected and a product for which an advertisement is selected before the advertisement is selected. To. Therefore, it is possible to prevent the user who has flowed into the virtual store from leaving the virtual store and display the advertisement so as to increase the sales of the virtual store.

The invention according to claim 7 , wherein the storage control means indicates the advertisement selection product and the display order of the screen displayed after the advertisement of the advertisement selection product is selected by the purchasing user. The information is stored, and the specific means is used after the advertisement of the advertisement product is selected for each combination of the advertisement product and the display order of the screen displayed after the advertisement of the advertisement selection product is selected. The sales are specified when the screens are displayed in the display order, and the display control means displays the advertisement product and the screen displayed to the user after the advertisement of the advertisement product is selected. It is characterized in that the advertisement of the product having a relatively high sales is displayed, which is specified according to the combination of the display order of.

According to the present invention, an advertisement for a product with relatively good sales is displayed according to a combination of the product for which the advertisement is selected and the display order of the screen after the advertisement is selected. Therefore, it is possible to prevent the user who has flowed into the virtual store from leaving the virtual store and display the advertisement so as to increase the sales of the virtual store.

According to the eighth aspect of the invention, the storage control means specifies the advertisement of the advertisement selection product from a screen other than the screen related to the specific virtual store that handles the advertisement selection product because the purchase user selects the advertisement of the advertisement selection product. When the screen is changed to the screen related to the virtual store, the advertisement selection information indicating the advertisement selection product and the third advertisement selection product whose advertisement is selected by the purchasing user after the advertisement of the advertisement selection product is selected is displayed. The specific means is stored in the storage means, and the specific means is used after the advertisement of the advertisement product is selected for each combination of the advertisement product and the third advertisement product selected after the advertisement of the advertisement product is selected. The sales are specified when the advertisement of the third advertisement product is selected, and the display control means includes the advertisement product and the advertisement selected by the certain user after the advertisement of the advertisement product is selected. It is characterized in that the advertisement of the product with relatively high sales specified corresponding to the combination of and is displayed.

According to the present invention, an advertisement for a product with relatively good sales is displayed corresponding to a combination of a product for which an advertisement is selected and a product for which an advertisement is selected after the advertisement is selected. Therefore, it is possible to prevent the user who has flowed into the virtual store from leaving the virtual store and display the advertisement so as to increase the sales of the virtual store.

The invention according to claim 9 is that the display control means changes the display mode of an advertisement of a product having a relatively high sales according to the number of visits of the certain user to the inflow destination virtual store. It is characterized by.

According to the present invention, the advertisement is displayed in a display mode according to the number of visits to the store. Therefore, it is possible to prevent the user from leaving the virtual store and display the advertisement so as to increase the sales of the virtual store.

According to the invention of claim 10 , in the display mode, along with the advertisement, whether or not privilege information indicating the privilege given to the certain user when the product with relatively high sales is purchased is displayed. It is characterized by being an advertisement.

According to the present invention, whether or not the privilege information is displayed together with the advertisement changes according to the number of visits to the store. Therefore, it is possible to prevent the user from leaving the virtual store and display the advertisement so as to increase the sales of the virtual store.

The invention according to claim 11 relates to at least one specific virtual store in an electronic shopping district including a plurality of virtual stores in an advertisement display control method executed by a computer, among a plurality of products handled by the specific virtual store. The exposed advertisement is the advertisement selection information indicating the advertisement selection product selected by the purchasing user, and the purchased product purchased by the purchasing user after the advertisement of the advertisement selection product is selected among the plurality of products. The advertisement is exposed based on the storage control step of associating the purchased product information indicating the purchased product different from the advertisement selection product and storing it in the storage means, and the stored advertisement selection information and the purchased product information. For each advertising product, the seller is a specific step of identifying the sales of products that have been purchased after the advertisement of the advertising product is selected, and the inflow destination virtual store of at least one of the specific virtual stores. In response to the selection of the advertisement of the advertising product by a certain user, the product page of the inflow destination virtual store from the page containing the advertisement selected by the certain user, and the inflow destination virtual store. When the screen transitions to the product page containing the product information related to the advertisement product in the above, the advertisement among the plurality of products whose seller is the inflow destination virtual store within the period in which the product page is displayed. It is characterized by including a display control step of displaying an advertisement of a product having a relatively good sales specified by the specific means with respect to the product.

The invention according to claim 12 is to use a computer for at least one specific virtual store in an electronic shopping district including a plurality of virtual stores, and among a plurality of products handled by the specific virtual store, an exposed advertisement is produced by a purchasing user. The advertisement selection information indicating the selected advertisement selection product and the purchased product purchased by the purchasing user after the advertisement of the advertisement selection product is selected among the plurality of products, which is different from the advertisement selection product. Based on the storage control means that associates the purchased product information indicating the purchased product and stores it in the storage means, and the stored advertisement selection information and the purchased product information, the advertisement product is used for each advertisement product to which the advertisement is exposed. There is a specific means for identifying the sales of a product that has been purchased after the advertisement is selected, and an advertisement for the advertisement product whose sales source is any one of the at least one specific virtual store. Depending on the selection by the user, from the page containing the advertisement selected by the certain user, the product page of the inflow destination virtual store and the product information related to the advertisement product in the inflow destination virtual store can be obtained. When the screen transitions to the including product page, the advertising product is subjected to the specific means among the plurality of products whose seller is the inflow destination virtual store within the period in which the product page is displayed. It is characterized in that it functions as a display control means for displaying an advertisement of a specified product with relatively good sales.
The invention according to claim 13 is an advertisement display control method executed by a computer, among a plurality of products handled by the specific virtual store, with respect to at least one specific virtual store in an electronic shopping district including a plurality of virtual stores. The exposed advertisement is the advertisement selection information indicating the advertisement selection product selected by the purchasing user, and the purchased product purchased by the purchasing user after the advertisement of the advertisement selection product is selected among the plurality of products. The advertisement is exposed based on the storage control step of associating the purchased product information indicating the purchased product different from the advertisement selection product and storing it in the storage means, and the stored advertisement selection information and the purchased product information. For each advertising product, the seller is a specific step of identifying the sales of products that have been purchased after the advertisement of the advertising product is selected, and the inflow destination virtual store of at least one of the specific virtual stores. When the product screen of the product information related to the advertising product in the inflow destination virtual store is displayed in response to the selection of the advertisement of the advertising product by a certain user, the product screen is displayed within the period when the product screen is displayed. Among the plurality of products whose selling source is the inflow destination virtual store, the display control step of displaying an advertisement of a product with relatively good sales specified by the specific step with respect to the advertising product is included. The display control step changes the timing of displaying the advertisement within the period as a display mode of the advertisement of the product having relatively high sales according to the number of visits of the certain user to the inflow destination virtual store. When the number of visits to the store in the past is 0, the advertisement is displayed superimposed on the product screen at the timing when a predetermined ratio or more of the product information is displayed, and the number of visits to the store in the past is 1 or more. It is characterized in that the advertisement is displayed by superimposing on the product screen at the timing when the certain user performs an operation for leaving the inflow destination virtual store.
The invention according to claim 14 is to use a computer for at least one specific virtual store in an electronic shopping district including a plurality of virtual stores, and a user who purchases an exposed advertisement among a plurality of products handled by the specific virtual store. The advertisement selection information indicating the selected advertisement selection product and the purchased product purchased by the purchasing user after the advertisement of the advertisement selection product is selected among the plurality of products, which is different from the advertisement selection product. Based on the storage control means that associates the purchased product information indicating the purchased product and stores it in the storage means, and the stored advertisement selection information and the purchased product information, the advertisement product is used for each advertisement product to which the advertisement is exposed. There is a specific means for identifying the sales of a product that has been purchased after the advertisement is selected, and an advertisement for the advertisement product whose sales source is any one of the at least one specific virtual store. When the product screen of the product information related to the advertising product in the inflow destination virtual store is displayed according to the selection by the user, the inflow destination virtual store is the seller within the period when the product screen is displayed. Among the plurality of products, the display control means is made to function as a display control means for displaying an advertisement of a product with relatively good sales specified by the specific means for the advertisement product, and the display control means is the inflow. As a display mode of an advertisement for a product with relatively high sales, the timing of displaying the advertisement is changed within the period according to the number of visits of the certain user to the virtual store, and the number of visits to the store in the past is changed. When it is 0, the advertisement is displayed by superimposing it on the product screen at the timing when a predetermined ratio or more of the product information is displayed, and when the number of past visits is 1 or more, the certain user said. It is characterized in that the advertisement is displayed by superimposing it on the product screen at the timing when the operation for leaving the inflow destination virtual store is performed.

According to the present invention, a user who visits a specific virtual store is displayed when the screen of the specific virtual store is displayed, even if he / she does not purchase the product that is the target of the selected advertisement. May select advertisements for products handled by. Therefore, the migration behavior that the user browses or considers more products within the range of the area allocated to the specific virtual store on the electronic shopping street is promoted, and the user is suppressed from leaving the specific store. .. In addition, a user who selects an advertisement displayed when the screen of a specific virtual store is displayed may purchase the product. Therefore, it is possible to increase the sales of the virtual store.

It is a figure which shows an example of the outline structure of the advertisement system S which concerns on one Embodiment. It is a block diagram which shows an example of the outline structure of the electronic shopping street server 1 which concerns on one Embodiment. It is a figure which shows the example of the information stored in a database. It is a figure which shows an example of the functional block of the system control unit 11 in the electronic shopping street server 1 which concerns on one Embodiment. It is a figure which shows an example of an inflow route. (A) is a diagram showing an example of a product page. (B) is a diagram showing an example of displaying an advertisement. It is a figure which shows another example of advertisement display. It is a flowchart which shows an example of the inflow route registration process by the system control unit 11 of the electronic shopping street server 1. It is a flowchart which shows an example of the inflow route identification processing by the system control unit 11 of the electronic shopping street server 1. It is a flowchart which shows an example of the sales performance totaling process by the system control unit 11 of the electronic shopping street server 1. It is a flowchart which shows an example of the scroll correspondence advertisement provision processing by the system control unit 11 of the electronic shopping street server 1. It is a flowchart which shows an example of the withdrawal correspondence advertisement provision processing by the system control unit 11 of the electronic shopping street server 1. It is a figure which shows an example of the inflow route information stored in the inflow route DB 14d. It is a figure which shows an example of an inflow route. It is a flowchart which shows an example of the inflow route identification processing by the system control unit 11 of the electronic shopping street server 1. (A) to (c) are diagrams showing an example of inflow route information stored in the inflow route DB 14d. It is a figure which shows an example of an inflow route. It is a flowchart which shows an example of the inflow route identification processing by the system control unit 11 of the electronic shopping street server 1. (A) to (c) are diagrams showing an example of inflow route information stored in the inflow route DB 14d. It is a figure which shows an example of an inflow route.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

[1. First Embodiment]
[1-1. Advertising system configuration]
First, the configuration and functional outline of the advertising system S according to the present embodiment will be described with reference to FIG. FIG. 1 is a diagram showing an example of an outline configuration of an advertising system S according to the present embodiment.

As shown in FIG. 1, the advertising system S includes an electronic shopping street server 1, a plurality of store terminals 2, and a plurality of user terminals 3. The electronic shopping street server 1 to the user terminal 3 are connected to each other via the network NW. The network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including a base station, etc.), a gateway, and the like.

The electronic shopping street server 1 is a server device that manages a predetermined electronic shopping street. The electronic shopping street includes multiple stores that sell products. Each store is a virtual store on the virtual space, the Internet, or the Web. In the electronic shopping district, each store handles one or more products. The electronic shopping street server 1 transmits, for example, a web page of the electronic shopping street (or information for displaying the screen of the electronic shopping street) in response to a request from the user terminal 3. The electronic shopping street includes, for example, a top page, a search result page, a product page, and the like. The top page is a web page that is usually a landing page in an electronic shopping district. The search result page is a web page showing a list of products searched according to the search conditions input by the user. On each of the top page and the search result page, the user can request a search by specifying search conditions. A product page is a web page that provides information about a particular product. The product page may display the product name, price, product image, product specifications and description, delivery method, and various other information. The product page also includes, for example, a button for putting the product in the shopping cart. By performing a purchase procedure for a product placed in the shopping cart, the user can purchase the product. It can be said that a store in an electronic shopping district is a collection of web pages of the store among the web pages constituting the electronic shopping district.

The electronic shopping street server 1 executes a process of displaying an advertisement on the user terminal 3 for at least one product among the products handled by at least one store in the electronic shopping street. For example, the operator of each store, that is, the provider or the seller of the product may be able to select whether or not to expose the advertisement to the electronic shopping district by paying an advertisement fee or the like. Further, for example, the store operator may be able to set which product the advertisement is to be exposed to. Alternatively, all products in all virtual stores may be subject to advertisement exposure. Advertisements may be exposed on various pages. For example, on the top page, an advertisement for a product automatically selected by the electronic shopping street server 1 according to a specific condition may be displayed. For example, an advertisement may be displayed in an advertising space for a product having a high sales ranking, a product being on time sale, a seasonal product, a product according to a user's attribute, or the like. Further, for example, the search result page may display an advertisement for a product satisfying the search condition input by the user as a listing advertisement. On the product page, for example, advertisements for products specified in advance by the store operator or products that meet the conditions specified in advance by the operator may be displayed. An example of a condition specified in advance is a product having a high sales ranking at the store. When an advertisement is selected by the user on the user terminal 3, the screen transitions to the product page of the product that is the target of the advertisement.

Further, in the electronic shopping street server 1, when the user flows into a certain store by selecting an advertisement in the electronic shopping street, the product page of the store displays an advertisement of a product according to the inflow route. It is displayed by the user terminal 3 when it is. The entry of a user into the store from outside the store is referred to as the influx or visit of the user to the store. When a user enters a store, the screen is changed from a web page other than the web page of the store to a web page of the store on the screen display of the user terminal 3. The web page other than the web page of the store includes at least the web page in the electronic shopping street server 1. A web page other than the store web page may further include a web page of a website outside the electronic shopping district. It is possible that advertisements for products sold in the electronic shopping district may be exposed outside the electronic shopping district. Then, by selecting the advertisement, the user may flow directly into the store. The inflow route includes at least what product the user has selected to advertise in order to flow into the store. Therefore, it can be said that the inflow route indicates the user's behavior on the Web to visit the store. The target product of the advertisement displayed according to the inflow route is one of the products handled by the store that is the inflow destination. Examples of the purpose of displaying advertisements according to the inflow route are improving the migration rate of the store that is the inflow destination by the user, prolonging the staying time of the store that is the inflow destination by the user, and leaving the user from the store that is the inflow destination. These include a decline in the rate, sales trends at stores that are the destination of inflows, and improvements in conversion rates. The purchased product may differ from the selected product targeted for the advertisement. Advertising display according to the inflow route is one of the new types of web service. It has been difficult to introduce a conventional general web customer service tool into an electronic shopping street where multiple stores are opened. Further, in a physical store, a user who is interested in a certain product after seeing an advertisement may not purchase the product after visiting the store and actually seeing the product. The clerk who is serving customers at this time can propose another product in the actual store to the user. The electronic shopping street server 1 enables such customer service at each store in the electronic shopping street. Whether or not the electronic shopping street server 1 automatically determines the product to be dealt with by the advertisement according to the inflow route may be selectable by the store operator for each store. For example, it may be possible to select whether to display an advertisement according to the inflow route or to display an advertisement for a product specified by the store operator.

Each store terminal 2 is a terminal device used by the operator of a store that has opened a store in an electronic shopping district. Examples of the store terminal 2 include a tablet computer, a personal computer, and the like. The store terminal 2 transmits a request to the electronic shopping street server 1 based on the user's operation, and displays a web page transmitted from the electronic shopping street server 1 in response to the request. The store operator uses the store terminal 2 to create a product page and set an advertisement.

Each user terminal 3 is a terminal device used by a user who uses an electronic shopping street to purchase a product. Examples of the user terminal 3 include mobile information terminals such as smartphones and tablet computers, mobile phones, PDAs (Personal Digital Assistants), personal computers, set-top boxes, and the like. The user terminal 3 transmits a request to the electronic shopping street server 1 based on the user's operation, and displays a web page transmitted from the electronic shopping street server 1 in response to the request. When the user terminal 3 is a portable terminal device, an application dedicated to the electronic shopping district may be installed on the user terminal 3. In this case, the user terminal 3 displays a web page or screen of the electronic shopping street by the application.

[1-2. Configuration of online shopping street server]
Next, the configuration of the electronic shopping mall server 1 will be described with reference to FIGS. 2 and 3. FIG. 2 is a block diagram showing an example of an outline configuration of the electronic shopping mall server 1 according to the present embodiment. As shown in FIG. 2, the electronic shopping street server 1 includes a system control unit 11, a system bus 12, an input / output interface 13, a storage unit 14, and a communication unit 15. The system control unit 11 and the input / output interface 13 are connected via the system bus 12.

The system control unit 11 is composed of a CPU (Central Processing Unit) 11a, a ROM (Read Only Memory) 11b, a RAM (Random Access Memory) 11c, and the like.

The input / output interface 13 performs interface processing between the storage unit 14 and the communication unit 15 and the system control unit 11.

The storage unit 14 is composed of, for example, a hard disk drive or the like. The storage unit 14 stores databases such as an advertisement DB 14a, a browsing history DB 14b, an advertisement selection history DB 14c, an inflow route DB 14d, a purchase history DB 14e, and a sales record DB 14f via an advertisement. "DB" is an abbreviation for database. FIG. 3 is a diagram showing an example of information stored in the database.

In the advertisement DB 14a, advertisement information regarding the advertisement of the product sold in the electronic shopping street is stored for each product to which the advertisement is exposed. Specifically, the advertisement ID, the store ID, the product ID, the advertisement content, and the like are stored in association with the advertisement information in the advertisement DB 14a. The advertisement ID is identification information that identifies the advertisement. The store ID is identification information that identifies the store from which the product to be advertised is sold. The product ID is identification information that identifies the product that is the target of the advertisement. The advertising content is content displayed on the user terminal 3 as an advertisement. The advertising content may be content such as a still image, a moving image, or text, or may be a combination of two or more of these contents.

The browsing history DB 14b stores the browsing history of the web page in the electronic shopping district by the user. Every time the web page in the electronic shopping street is displayed on the user terminal 3, the browsing log constituting the browsing history is stored in the browsing history DB 14b. Specifically, the browsing history DB 14b stores the browsing user ID, the display date and time, and the URL (Uniform Resource Locator) in association with each other as the browsing log. The user ID is identification information that identifies a user who uses the user terminal 3 that displays the web page. The display date and time indicates the date and time when the web page was displayed. The URL is information that identifies the displayed web page.

The advertisement selection history DB 14c stores the selection history of advertisements for products sold in the electronic shopping district by the user. Each time the user selects (for example, clicks, taps, etc.) the advertisement displayed on the user terminal 3, the advertisement selection log constituting the advertisement selection history is stored in the advertisement selection history DB 14c. Specifically, in the advertisement selection history DB 14c, a user ID, a selection date and time, a selection advertisement ID, and the like are stored in association with each other as an advertisement selection log. The user ID indicates the user who selected the advertisement. The selected date and time indicates the date and time when the advertisement was selected. The selected advertisement ID is an advertisement ID of the selected advertisement. When the user selects an advertisement, the user terminal 3 may send, for example, a request including a URL corresponding to the selected advertisement to the electronic shopping street server 1. This URL may include, for example, an advertisement ID. The electronic shopping street server 1 identifies the advertisement ID of the selected advertisement based on the URL included in the received request, and stores the advertisement selection log in the advertisement selection history DB 14c. Then, the electronic shopping street server 1 transmits the URL of the product page of the product that is the target of the selected advertisement, for example, by HTTP (HyperText Transfer Protocol) redirect. The user terminal 3 receives and displays the product page from the electronic shopping street server 1 by transmitting the request including the received URL. At this time, the electronic shopping street server 1 stores the browsing log in the browsing history DB 14b.

In the inflow route DB 14d, inflow route information indicating the inflow route is stored in response to the inflow to the store by any user selecting an advertisement. Specifically, the inflow route DB 14d stores the route ID, the store ID, the inflow route information, and the like in association with each other. The route ID is identification information for identifying inflow route information. The store ID indicates a store in which users have flowed in. The inflow route information includes inflow information. The inflow information is information on the user's behavior at the time of inflow. The inflow information includes the advertising product ID. The advertising product ID indicates the advertising ID of the advertisement selected at the time of inflow.

The purchase history DB 14e stores the purchase history of the product by the user in the electronic shopping district. Each time any user purchases a product, the purchase log constituting the purchase history is stored in the purchase history DB 14e. Specifically, the purchase history DB 14e stores a user ID, a store ID, a purchased product ID, a purchase date and time, a route ID, and the like as a purchase log in association with each other. The user ID indicates the user who purchased the product. The store ID indicates the seller of the purchased product. The purchased product ID indicates the product ID of the purchased product. The purchase date and time indicates the date and time when the product was purchased. The route ID indicates an inflow route when the user flows into the store where the purchased product is sold.

In the sales record DB via advertisement, sales record information indicating the sales record of the product handled by the store, which is the inflow destination, for the user who has flowed into the store by selecting the advertisement is stored for each inflow route. Specifically, the sales record DB via advertisement stores the route ID and at least one sales record product information in association with each other as the sales record information. The route ID indicates an inflow route. Each sales record product information indicates the sales record of a specific product. Sales record product information is generated for each product that has a sales record among the products handled by the store that is the inflow destination. The sales record product information includes the product ID and the number of sales. The product ID indicates a product that has a sales record. The number of sales indicates the number of times the product indicated by the product ID has been purchased. This number of sales may be a sales record within a predetermined period (for example, from a predetermined number of days before to today).

The storage unit 14 further stores various programs such as an operating system, a DBMS (Database Management System), and a server program. The server program is a program that causes the system control unit 11 to execute processing related to the electronic shopping district, such as processing for identifying and storing the inflow route to the store by the user and processing for generating an advertisement according to the inflow route on the user terminal 3. is there. The server program may be acquired from another device via the network NW, or may be recorded on a recording medium such as a magnetic tape, an optical disk, or a memory card and read via the drive device. May be good.

The communication unit 15 is composed of, for example, a network interface card or the like. The communication unit 15 connects to the store terminal 2 and the user terminal 3 via the network NW, and controls the communication state with these devices.

[1-3. Overview of system control functions]
Next, the outline of the function of the system control unit 11 in the electronic shopping street server 1 will be described with reference to FIGS. 4 to 7. FIG. 4 is a diagram showing an example of a functional block of the system control unit 11 in the electronic shopping street server 1 according to the present embodiment. As shown in FIG. 4, the system control unit 11 reads and executes various program codes included in the server program, thereby causing the CPU 11a to read and execute the inflow route information storage control unit 111, the sales identification unit 112, and the advertisement display control unit 113. And so on.

When a user who has flowed into a store by selecting an advertisement purchases a product at the store which is the inflow destination, the inflow route information storage control unit 111 associates the inflow route with the purchased product. When a user purchases a product after flowing into a store without leaving the store, the inflow route is associated with the purchased product. Withdrawal from a store means that the screen transitions from the web page of the store to a web page other than the web page of the store, or an operation of closing the web page of the displayed store is performed. When a user leaves a store and purchases a product after re-inflowing into the same store, the route at the time of re-inflow is associated with the purchased product.

Specifically, the inflow route information storage control unit 111 selects, for at least one specific store among a plurality of stores included in the electronic shopping district, an exposed advertisement from a plurality of products handled by the specific store by the user. The inflow route information or route ID indicating the ad-selected product as the inflow route, and the user after the ad of the ad-selected product is selected from a plurality of products handled by a specific store that handles the ad-selected product. The purchased product, which is a purchased product, is stored in the storage unit 14 in association with the purchased product ID indicating the purchased product different from the advertisement selection product. A specific store is a store in which advertisements are exposed for at least one of the products handled by the store.

When the purchased product is the same as the advertisement selection product, the inflow route information storage control unit 111 may or may not associate the inflow route information or the route ID with the purchased product ID.

The difference between the purchased product and the advertisement selection product is that the user who selects the advertisement and flows into the specific store sees the product page of at least one product other than the advertisement selection product at the specific store of the inflow destination, and then purchases the product. Indicates that you have purchased. Even if a user who sees the displayed advertisement selects an advertisement with an interest in the advertisement selection product and browses the product page of the advertisement selection product, the user may not purchase the advertisement selection product. Even in that case, the user may browse the product page of another product in the store that handles the advertisement selection product. For example, a product page may have a link to the product page of another product embedded in it, or an advertisement for another product may be displayed. The user browses the product page of another product by selecting a link or advertisement on the product page of the product of interest. A user who browses a product page may purchase the product. It may be said that the purchase of the product at this time is caused by the advertisement selection product as the inflow route.

FIG. 5 is a diagram showing an example of an inflow route. A user causes the user terminal 3 to display the top page 100 of the electronic shopping district. The top page 100 includes some advertisements. Among some advertisements, the advertisement 310 of the product A of the store X is also included. The user has selected advertisement 310. In response to this, the user terminal 3 displayed the product page 210 of the product A. The product page 210 includes an advertisement 320 of the product B handled by the store X and an advertisement 360 of the product F also handled by the store X. Here, the user selects the advertisement 320, and the user terminal 3 displays the product page 220 of the product B. The product page 220 includes a group of links 221 to other product pages and an advertisement 350 for the product E handled by the store X. Here, the user selects a link from the link group 221 to the product page 230 of the product C handled by the store X, and the user terminal 3 displays the product page 230. Here, the user purchased the product C. Therefore, the purchased product is product C. The inflow route to the store X is the product A (or the advertisement 310 of the product A).

When a product is purchased, the inflow route information storage control unit 111 identifies the inflow route of the user who purchased the product. For example, the inflow route information storage control unit 111 refers to the advertisement DB 14a, the browsing history DB 14b, and the advertisement selection history DB 14c, and as an inflow route, selects a product that is the target of the advertisement selected by the user when flowing into a specific store. Can be identified. The inflow route information storage control unit 111 generates inflow information indicating the product ID of the specified product, and generates inflow route information including the inflow information. When the same inflow route information as the generated inflow route information is already stored in the inflow route DB 14d, the inflow route information storage control unit 111 stores the route ID stored in the inflow route DB 14d in association with the generated inflow route information. To get. When the same inflow route information as the generated inflow route information is not stored in the inflow route DB 14d, the inflow route information storage control unit 111 generates a new route ID. The inflow route information storage control unit 111 stores the generated route ID and the generated inflow route information in the inflow route DB 14d in association with each other. The inflow route information storage control unit 111 stores the purchase log including the acquired or generated route ID and the purchased product ID indicating the purchased product in the purchase history DB 14e. The inflow route information and the route ID may be generated after the purchase log is stored. The inflow route information storage control unit 111 may generate the inflow route information and the route ID at an arbitrary timing and store the route ID in association with the purchase log.

The sales identification unit 112 is an advertisement that is a product to which an advertisement is exposed as an inflow route based on the inflow route information or route ID stored in the storage unit 14 by the inflow route information storage control unit 111 and the purchased product information. For each product, identify the sales of products that have been purchased after the advertisement of the advertisement product is selected. A product with a purchase record for which sales are specified is another product of a specific store that is the seller of the advertising product as an inflow route. When the advertising product itself has a purchase record, the sales identification unit 112 may or may not specify the sales of the advertising product itself. As described above, even if the advertising product itself is not purchased, another product of a specific store that handles the advertising product may be purchased. The products that tend to be purchased in this case may differ depending on the advertising product as the inflow route. The sales identification unit 112 performs a process for identifying a purchase tendency caused by an inflow route.

For example, the sales specific unit 112 may calculate the number of sales of each product having a purchase record for each inflow route as sales based on the route ID and the purchased product ID associated with the purchase history DB 14e. Here, the sales specifying unit 112 may specify sales by using only the purchase log within a period of a preset length, for example, with the current time as the end point of the period. The sales specific unit 112 stores the product ID of the product having a purchase record and the sales record product information including the number of sales in the sales record DB 14f via advertisement in association with the route ID.

The inflow route information storage control unit 111 may specify sales based on the purchase behavior of a plurality of users who use the electronic shopping street, or may specify sales based on a plurality of purchase behaviors by the same user. Good.

When the advertisement display control unit 113 transitions to the screen of the product page of the advertisement product in the specific store that handles the advertisement product in response to the selection of the advertisement of the advertisement product by a certain user, the advertisement display control unit 113 handles a plurality of advertisement products handled by the specific store. Among the products, the advertisement of the product with relatively good sales specified by the sales specific unit 112 with respect to the advertisement product is displayed on the user terminal 3 of the user. That is, the advertisement display control unit 113 displays an advertisement for a product that sells well due to the advertisement product as an inflow route, and a landing page (a product page that is first displayed after the inflow of the store) at the store that is the inflow destination. Display when you are.

For example, when the advertisement display control unit 113 receives the product page request from the user terminal 3, or after transmitting the product page to the user terminal 3, the inflow route is referred to by referring to the browsing history DB 14b, the advertisement selection history DB 14c, and the like. To generate inflow route information. The advertisement display control unit 113 acquires the route ID associated with the generated inflow route information from the inflow route DB 14d. The advertisement display control unit 113 acquires the sales record product information associated with the route ID from the sales record DB 14f via the advertisement. Based on the sales record product information, the advertisement display control unit 113 selects one or a plurality of products from among the products with a sales record in descending order of the number of sales as the products for which the advertisement is displayed. When there are a plurality of products having the same number of sales, the advertisement display control unit 113 may preferentially select the products having the highest conversion rate. The conversion rate of the product in this case may be the ratio of the number of times the product was purchased to the number of times the product page of the product was displayed after passing through the specified inflow route. The number of products on which the advertisement is displayed may be preset. Here, the advertisement display control unit 113 usually does not have to select a product whose information is displayed on the currently displayed product page (a product for which an advertisement is selected at the time of inflow). The advertisement display control unit 113 transmits the advertisement content of the selected product to the user terminal 3 to display the advertisement of the product with good sales on the user terminal 3.

Since advertisements for products that sell well are displayed at the store that is the inflow destination due to the inflow route, even if the user who sees the product page of the advertisement product decides not to purchase the advertisement product, after the inflow The user is likely to select the displayed advertisement. Therefore, the withdrawal of the user from the inflow destination store is suppressed, and the staying time and the migration rate of the inflow destination store by the user are improved. Then, a user who sees the product page of a product that sells well according to the inflow route is likely to purchase the product, so that the sales and conversion rate at the store that is the inflow destination are improved. Also, in the past, product advertisements were only for guiding users to stores. According to the operation by the system control unit 11, the advertisement outside the store guides the user to the store, and the advertisement suitable for the inflow route starting from the advertisement product at the time of the inflow of the user is displayed in the store. , Can lead users to purchase.

For example, the advertisement display control unit 113 may embed the advertisement content in the product page and transmit it, or may transmit the advertisement content at a predetermined timing when the user terminal 3 is displaying the product page. .. FIG. 6 is a diagram showing an example of advertisement display. The advertisement display control unit 113 may display the advertisement at the timing when a predetermined ratio (for example, 70% or the like) of the entire surface of the product page has already been displayed. For example, as shown in FIG. 6A, the product page 210 of the product A is displayed on the screen of the user terminal 3 because the user selects the advertisement of the product A on the top page. Here, the user scrolls through the product page 210. As a result, the predetermined ratio of the product page 210 has already been displayed. Here, as shown in FIG. 6B, the advertisement display control unit 113 may superimpose the advertisement window 410 on the product page 210. The advertising window 410 includes, for example, advertisements 330, 350 and 360. These advertisements are advertisements for products that sell well due to the product A as an inflow route. Determining whether or not a user purchases a product usually requires a certain amount of information about the product. Therefore, the advertisement is displayed after the user browses a certain amount of information so as not to prevent the user from browsing the product information.

FIG. 7 is a diagram showing another example of advertisement display. For example, the advertisement display control unit 113 may display the advertisement at a timing when it is estimated that the user performs an operation of leaving the store which is the inflow destination. For example, in a web browser, when the mouse pointer is placed on a button for returning to a web page other than the web page of the store to which the inflow is made, a button for closing the product page, or the like (that is, mouse over), the inflow occurs. It is presumed that the user performs an operation of leaving the store. For example, on the product page 210, it is assumed that the user selects a link to a top page or the like. At this time, the advertisement display control unit 113 may superimpose the advertisement display control unit 113 on the product page 210 to display the advertisement window 420. The advertisement window 420 includes, for example, an advertisement 330 and privilege information 420. The privilege information 420 is information indicating the privilege given to the user when the user purchases the product targeted by the advertisement 330 by selecting the advertisement 330. Examples of benefits given to users include coupons that discount product prices, points that can be used for purchases in electronic shopping districts, cash back, and the like. As the privilege information 420, information that can be understood that the privilege is given may be displayed, for example, "I will give you a coupon that can be used at our shop". At the inflowing store, the advertisement is displayed at the stage when it is highly likely that the user has decided not to purchase the product, so that the user does not prevent the user from viewing the product information. In addition, since advertisements for products that sell well are displayed according to the inflow route, users who are about to leave can be recalled to the store. In addition, since the privilege information 420 is displayed, the possibility of recalling the user to the store can be increased. When the privilege information 420 is displayed together with the advertisement at the timing when the user leaves the store, the product on which the product page displays the information and the product targeted for the advertisement may be the same. The reason is that even if the user decides not to purchase the product once, the user may reconsider to purchase the product by looking at the privilege information 420.

The display mode of the advertisement, such as the display timing of the advertisement according to the inflow route and the presence / absence of privilege information, may be predetermined, for example, or may be selectable by the store operator for each store. Further, the advertisement display control unit 113 is based on the history of the user's behavior in the electronic shopping district. For example, the advertisement display control unit 113 sets the display timing of the advertisement display mode advertisement according to the number of times the user visits the store. And at least one of the privilege information may be changed. It is possible to specify the number of visits to the store based on the browsing history DB 14b. For example, the advertisement display control unit 113 may display an advertisement to a user who visits a certain store for the first time at the timing when a predetermined ratio of the entire product page has been displayed, as shown in FIG. Good. In this case, the privilege information does not have to be displayed. Further, as shown in FIG. 7, the advertisement display control unit 113 estimates that the user performs an operation of leaving the store, which is the inflow destination, for the user who has visited the store for the first time or more in the past. Then, the advertisement may be displayed together with the privilege information. A user who returns to a store is likely to have some interest in that store. Granting benefits to such users can be an incentive to purchase goods. In addition, the advertisement display control unit 113 may display the privilege information only when the product has not been purchased so far in the store where the user has flowed in. It is possible to increase the number of users who become customers of the store by boosting the users who are interested in the influx of stores but hesitate to purchase the products with the privilege information. The timing at which the advertisement is displayed to the user having a history of what kind of behavior may be selectable by the store operator for each store. The store operator may be able to select how many times the store is visited and at what timing the advertisement is displayed or the privilege information is displayed.

Further, when displaying an advertisement according to an inflow route, the advertisement display control unit 113 purchases a product included in a group such as a specific brand or series for a certain category based on the purchase history. If it is identified that there is a tendency, advertisements for products such as brands may be displayed for that category. Examples of categories applicable in this case include skin care products, cosmetics, and the like. This category may be predetermined or may be selectable by the store. For example, the advertisement display control unit 113 may be used when a user who tends to purchase a product of a specific brand or the like visits a store for the first time or has never purchased a product at that store. Advertisements for branded products may be displayed. By proposing a product of the same brand as the product that the user has purchased, it is possible to encourage the user who visits the store for the first time to purchase the product. In addition, the possibility of gaining the trust of the user can be increased. On the other hand, if such a user has visited the store for the first time or more in the past, or if the user has a purchase record at the store, the price range is higher than the brand of the product that the user tends to purchase. You may display an advertisement for a product such as a brand with a high price. In this case, since the user may trust the store, there is a possibility of responding to the product upgrade proposal from the store. Further, the advertisement display control unit 113 may display the advertisement of the product whose price is being reduced based on the history of the user's behavior.

The advertisement display control unit 113 may display an advertisement according to the inflow route on the user terminal 3 when a web page other than the landing page of the store is displayed by the user wandering around the store. It may or may not be displayed. Even in this case, since the inflow route does not change, the product targeted for the advertisement may be the same as in the case of the landing page. However, when the product page is displayed, the advertisement display control unit 113 does not have to display the advertisement for the product whose information is displayed on the product page.

The system control unit 11 may perform processing for providing the store operator with information indicating the effect of displaying the advertisement according to the inflow route. An example of such information is the number of sales of each product for each inflow route stored in the sales record DB14f via advertisement. In addition, other examples of such information include migration rate, staying time, conversion rate, and the like. In this case, the migration rate may be the number of web pages displayed from the time the user selects the advertisement to the time the user leaves the store. The staying time may be the time required from the time when the user selects the advertisement to the time when the user enters the store and the time when the user leaves the store. The conversion rate may be the ratio of users who have purchased products from the store to which the advertisement has been introduced, out of the users who have selected the advertisement and flowed into the store. In this case, the advertisement selection product and the purchased product may be different. The system control unit 11 may transmit such information to the store terminal 2.

[1-4. Operation of the electronic shopping street server]
Next, the operation of the electronic shopping mall server 1 will be described with reference to FIGS. 8 to 12. The system control unit 11 of the electronic shopping street server 1 executes the processes shown in FIGS. 8 to 12 according to the program code included in the server program.

FIG. 8 is a flowchart showing an example of the inflow route registration process by the system control unit 11 of the electronic shopping street server 1. For example, the inflow route registration process may be executed every time any product is purchased in the electronic shopping district. As shown in FIG. 8, the inflow route information storage control unit 111 acquires the product ID of the purchased product, the store ID of the store that is the seller of the purchased product, and the user ID of the purchaser of the product (step S1). .. Next, the inflow route information storage control unit 111 acquires the browsing log and the advertisement selection log associated with the user ID of the purchaser from the browsing history DB 14b and the advertisement selection history DB 14c, respectively (step S2).

Next, the inflow route information storage control unit 111 selects an advertisement for the product of the store that is the seller of the purchased product, and determines whether or not the purchaser has flowed into the store (step S3). For example, the inflow route information storage control unit 111 sorts the acquired browsing log and advertisement selection log in chronological order based on the display date and time and the selection date and time. By referring to the URL of the browsing log retroactively from the present time to the past, the inflow route information storage control unit 111 sets the date and time when the web page other than the web page of the store that sells the purchased product was last displayed, and the store. Identify the date and time when the landing page was displayed in. The inflow route information storage control unit 111 refers to the advertisement selection log and determines whether or not the advertisement of the store that is the seller of the purchased product is selected immediately before the landing page in the store is displayed.

When the advertisement is not selected, the inflow route information storage control unit 111 determines that the purchaser has flowed into the store without selecting the advertisement (step S3: NO). In this case, the inflow route information storage control unit 111 generates a purchase log that does not include the route ID (step S4).

On the other hand, when the advertisement is selected, the inflow route information storage control unit 111 selects the advertisement and determines that the purchaser has flowed into the store (step S3: YES). In this case, the inflow route information storage control unit 111 executes the inflow route identification process (step S5). FIG. 9 is a flowchart showing an example of inflow route specifying processing by the system control unit 11 of the electronic shopping street server 1. As shown in FIG. 9, the inflow route information storage control unit 111 acquires the advertisement ID of the advertisement selected by the user at the time of inflow from the advertisement selection log, and acquires the product ID associated with this advertisement ID from the advertisement DB 14a. (Step S101). Next, the inflow route information storage control unit 111 generates inflow information including the product ID (step S102). Next, the inflow route information storage control unit 111 generates inflow route information including the generated inflow information (step S103), and ends the inflow route identification process.

Next, as shown in FIG. 8, the inflow route information storage control unit 111 determines whether or not the same inflow route information as the generated inflow route information is already stored in the inflow route DB 14d (step S6). When the same inflow route information as the generated inflow route information is already stored (step S6: YES), the inflow route information storage control unit 111 is stored in the inflow route DB 14d in association with the inflow route information. Acquire the route ID (step S7). On the other hand, when the same inflow route information as the generated inflow route information is not stored (step S6: NO), the inflow route information storage control unit 111 generates a new route ID (step S8). Next, the inflow route information storage control unit 111 stores the generated route ID, the store ID of the store of the seller, and the generated inflow route information in the inflow route DB 14d in association with each other (step S9).

After completing steps S7 or S9, the inflow route information storage control unit 111 generates a purchase log including the acquired or generated route ID and the product ID of the purchased product (step S10). When the step S4 or S10 is completed, the route information storage control unit 111 stores the generated purchase log in the purchase history DB 14e (step S11), and ends the inflow route registration process.

FIG. 10 is a flowchart showing an example of the sales performance aggregation process by the system control unit 11 of the electronic shopping street server 1. For example, the sales performance aggregation process may be executed every time a predetermined period elapses (for example, once a day). As shown in FIG. 10, the sales specific unit 112 sets the store number i to 1 (step S201). Next, the sales identification unit 112 acquires the route ID associated with the store ID of the store i from the inflow route DB 14d (step S202). Store i is the i-th store among all the stores in the electronic shopping district. Next, the sales identification unit 112 sets the route number j to 1 (step S203). Next, the sales identification unit 112 acquires a purchase log including the route ID of the inflow route j from the purchase history DB 14e (step S204). The inflow route j is the j-th route among all the routes recorded as the inflow route to the store i.

Next, the sales specific unit 112 calculates the number of sales of each product having a sales record via the inflow route j and generates the sales record product information (step S205). For example, the sales identification unit 112 groups the acquired purchase logs according to the purchased product IDs included in those purchase logs. The sales identification unit 112 counts the number of purchase logs in each group as the number of sales. The sales specific unit 112 generates sales performance product information including a purchased product ID and the number of sales for each group. Next, the sales identification unit 112 stores the generated sales record product information in the sales record DB 14f via advertisement in association with the route ID of the inflow route j (step S206).

Next, the sales identification unit 112 determines whether or not the route number j is less than the total number of inflow routes to the store i (step S207). When the route number j is less than the total number of inflow routes (step S207: YES), the sales identification unit 112 increases the route number j by 1 (step S208), and proceeds to the process in step S204. On the other hand, when the route number j is not less than the total number of inflow routes (step S207: NO), the sales specific unit 112 determines whether or not the store number i is less than the total number of stores (step S209). When the store number i is less than the total number of stores (step S209: YES), the sales specific unit 112 increases the store number i by 1 (step S210) and proceeds to the process in step S202. On the other hand, when the store number i is not less than the total number of stores (step S209: NO), the sales specific unit 112 ends the sales record totaling process.

FIG. 11 is a flowchart showing an example of scroll-compatible advertisement providing processing by the system control unit 11 of the electronic shopping street server 1. For example, suppose that an advertisement is displayed at the timing when N% of the entire product page has been displayed. In this case, for example, a scroll-compatible script may be described in the HTML (HyperText Markup Language) document of the product page transmitted from the electronic shopping street server 1. This scroll-compatible script sends a scroll-compatible advertisement request to the electronic shopping street server 1 by the user terminal 3 when the position of the Nth percentile in the vertical direction of the product page is displayed for the first time by the user scrolling the product page. It is a program to make you. The scroll-compatible advertisement providing process is executed when the electronic shopping street server 1 receives the scroll-compatible advertisement request from the user terminal 3 displaying the product page.

As shown in FIG. 11, the advertisement display control unit 113 collects the browsing log and the advertisement selection log including the user ID of the user of the user terminal 3 who has sent the scroll-compatible advertisement request from the browsing history DB 14b and the advertisement selection history DB 14c, respectively. Acquire (step S301).

Next, the advertisement display control unit 113 determines whether or not the currently displayed product page is the landing page in the store that is the inflow destination (step S302). For example, the advertisement display control unit 113 acquires the URL from each of the browsing log with the latest display date and time and the browsing log with the second newest display date and time among the acquired browsing logs. The newest browsing log corresponds to the currently displayed product page. The second newest browsing log corresponds to the web page that was displayed immediately before. Based on the acquired URL, the advertisement display control unit 113 determines whether or not the store corresponding to the web page displayed immediately before is the same as the store corresponding to the currently displayed product page. When the stores are the same, the advertisement display control unit 113 determines that the currently displayed product page is not the landing page (step S302: NO). In this case, the advertisement display control unit 113 ends the scroll-compatible advertisement providing process.

On the other hand, if the stores are not the same, the advertisement display control unit 113 determines that the currently displayed product page is the landing page (step S302: YES). In this case, the advertisement display control unit 113 selects the advertisement of the product handled by the store corresponding to the currently displayed product page, and determines whether or not the user has flowed into the store (step S303). The determination method in step S303 may be the same as the determination method in step S3 in the inflow route registration process shown in FIG. When the advertisement is selected and the user does not flow into the store (step S303: NO), the advertisement display control unit 113 ends the scroll-compatible advertisement providing process.

On the other hand, when an advertisement is selected and the user flows into the store (step S303: YES), the advertisement display control unit 113 determines whether or not the user has visited the store corresponding to the currently displayed product page for the first time. Determine (step S304). For example, in the browsing log including the display date and time earlier than the display date and time of the currently displayed product page, there is a browsing log indicating that any web page of the store corresponding to the product page is displayed. In this case, the advertisement display control unit 113 determines that it is not the first visit to the store (step S304: NO). In this case, the advertisement display control unit 113 ends the scroll-compatible advertisement providing process.

On the other hand, if there is no such browsing log, the advertisement display control unit 113 determines that it is the first visit to the store (step S304: YES). In this case, the advertisement display control unit 113 executes the inflow route specifying process to generate the inflow route information indicating the current inflow route (step S305). Except that the target user is a user who browses a web page and the target store is a store to which the currently displayed product page corresponds, this inflow route identification process performs the inflow route identification as shown in FIG. It may be the same as the processing. Next, the advertisement display control unit 113 acquires the route ID associated with the generated inflow route information from the inflow route DB 14d (step S306). Next, the advertisement display control unit 113 acquires the sales record product information associated with the acquired route ID from the sales record DB 14f via the advertisement (step S307). Next, the advertisement display control unit 113 specifies a predetermined number of acquired sales record product information in descending order of the number of sales. Then, the advertisement display control unit 113 acquires the product ID from each of the specified sales record product information (step S308). Next, the advertisement display control unit 113 acquires the advertisement content associated with each acquired advertisement ID from the advertisement DB 14a. Then, the advertisement display control unit 113 transmits the acquired advertisement content to the user terminal 3 and ends the scroll-compatible advertisement providing process (step S309).

Based on the advertisement content received from the electronic shopping street server 1, the user terminal 3 superimposes on the product page, for example, as shown in FIG. 6B, and displays the advertisement window 410 containing the advertisement.

FIG. 12 is a flowchart showing an example of the withdrawal response advertisement providing process by the system control unit 11 of the electronic shopping street server 1. For example, a withdrawal response script may be described in the HTML (HyperText Markup Language) document of the product page transmitted from the electronic shopping street server 1. In this withdrawal support script, when the user mouses over a button for returning to the previous web page, a button for closing the product page, or the like on the web browser, the user terminal 3 makes a withdrawal support advertisement request at an electronic store. It is a program to send to the town server 1. The withdrawal-supporting advertisement providing process is executed when the electronic shopping street server 1 receives the withdrawal-supporting advertisement request from the user terminal 3 displaying the product page.

As shown in FIG. 12, the advertisement display control unit 113 includes a browsing log and an advertisement including the user ID of the user of the user terminal 3 who has sent the withdrawal correspondence advertisement request from the browsing history DB 14b, the advertisement selection history DB 14c, and the purchase history DB 14e. Acquire the selection log and the purchase log, respectively (step S401).

Next, the advertisement display control unit 113 selects the advertisement of the product of the store corresponding to the currently displayed product page, and determines whether or not the user has flowed into the store (step S402). The determination method in step S402 may be the same as the determination method in step S3 in the inflow route registration process shown in FIG. When the advertisement is selected and the user does not flow into the store (step S402: NO), the advertisement display control unit 113 ends the withdrawal-corresponding advertisement provision process.

On the other hand, when an advertisement is selected and a user flows into the store (step S402: YES), the advertisement display control unit 113 has once visited the store corresponding to the currently displayed product page by the user. It is determined whether or not the above is the case (step S403). For example, it indicates that the web page of any of the stores corresponding to the currently displayed product page is displayed in the browsing log including the display date and time earlier than the display date and time of the landing page at the time of this inflow. When there is a browsing log, the advertisement display control unit 113 determines that the number of past visits to the store is not one or more (step S403: NO). In this case, the advertisement display control unit 113 ends the withdrawal response advertisement providing process.

On the other hand, when there is such a browsing log, the advertisement display control unit 113 determines that the number of past visits to the store is one or more (step S403: YES). In this case, the advertisement display control unit 113 determines whether or not the user has purchased any of the products at the store corresponding to the currently displayed product page based on the acquired purchase history ( Step S404). When the user has purchased the product (step S404: YES), the advertisement display control unit 113 ends the withdrawal-corresponding advertisement providing process.

On the other hand, when the user has never purchased the product (step S404: NO), the advertisement display control unit 113 executes the same inflow route identification process as the inflow route identification process in the scroll-compatible advertisement providing process, and this time. The inflow route information indicating the inflow route is generated (step S405). Next, the advertisement display control unit 113 acquires the route ID associated with the generated inflow route information from the route information DB 14d (step S406). Next, the advertisement display control unit 113 acquires the sales record product information associated with the acquired route ID from the sales record DB 14f via the advertisement (step S407). Next, the advertisement display control unit 113 identifies the sales record product information having the largest number of sales from the acquired sales record product information. Then, the advertisement display control unit 113 acquires the product ID from the specified sales record product information (step S408). Next, the advertisement display control unit 113 acquires the advertisement content associated with the acquired advertisement ID from the advertisement DB 14a. In addition, the advertisement display control unit 113 acquires privilege information indicating, for example, a coupon of the product indicated by the acquired product ID. Then, the advertisement display control unit 113 transmits the acquired advertisement content and privilege information to the user terminal 3 (step S409), and ends the scroll-compatible advertisement providing process.

Based on the advertisement content and privilege information received from the electronic shopping street server 1, the user terminal 3 superimposes on the product page, for example, as shown in FIG. 7, and displays the advertisement window 420 including the advertisement and privilege information. ..

As described above, according to the present embodiment, the system control unit 11 selects an exposed advertisement from a plurality of products handled by the specific store for at least one specific store in the electronic shopping district. The inflow route information or route ID indicating the advertisement selection product, and the purchased product purchased by the user after the advertisement of the advertisement selection product is selected among the plurality of products handled by the specific store, which is different from the advertisement selection product. The purchased product ID indicating the purchased product is associated with the stored product ID and stored in the storage unit 14. Further, after the system control unit 11 selects the advertisement of the advertisement product for each advertisement product to which the advertisement is exposed based on the inflow route information or the route ID stored in the storage unit 14 and the purchased product ID. Identify the sales of products that have been purchased. Further, when the system control unit 11 transitions to the product page of the information about the advertisement product in the specific store that handles the advertisement product in response to the selection of the advertisement of the advertisement product by a certain user, a plurality of products handled by the specific store. Among the products, the advertisement of the product with relatively good sales specified for the advertisement product is displayed. Therefore, even if the user who has flowed into a specific store does not purchase the product that is the target of the selected advertisement, the other product handled by the specific store that is displayed when the user transitions to the web page of the specific store. May choose ads. Therefore, the migration behavior that the user browses or considers more products within the range of the area allocated to the specific store on the electronic shopping street (web page group of the specific store) is promoted, and the user from the specific store Is suppressed from leaving. In addition, a user who selects an advertisement displayed when the user transitions to a web page of a specific store may purchase the product. Therefore, it is possible to increase the sales of the virtual store.

In addition, when the system control unit 11 transitions from a web page other than the web page related to the specific store that handles the advertisement selected product to a web page related to the specific store due to the user selecting the advertisement of the advertisement selected product. The inflow route information or the route ID and the purchased product ID may be associated and stored in the storage unit 14. In this case, by selecting an advertisement, it is possible to prevent the user who has flowed into the specific store from leaving the virtual store and display the advertisement so that the sales of the virtual store increase.

Further, the system control unit 11 may change the display mode of the advertisement of the product with relatively high sales according to the number of times the user visits the store. In this case, since the advertisement is displayed in a display mode according to the number of visits to the store, it is possible to suppress the user from leaving the virtual store and display the advertisement so as to increase the sales of the virtual store.

Here, the display mode may be the timing of displaying the advertisement. In this case, the display timing of the advertisement changes according to the number of visits. Therefore, it is possible to prevent the user from leaving the virtual store and display the advertisement so as to increase the sales of the virtual store.

Further, the display mode may be whether or not the privilege information indicating the privilege given to a certain user when the product with relatively high sales is purchased is displayed together with the advertisement. In this case, whether or not the privilege information is displayed changes according to the number of visits. Therefore, it is possible to prevent the user from leaving the virtual store and display the advertisement so as to increase the sales of the virtual store.

[2. Second Embodiment]
Next, the second embodiment will be described with reference to FIGS. 13 to 15. In the present embodiment, the inflow route is a combination of the target product of the advertisement selected by the user at the time of inflow to the store and the web page (or screen) to which the advertisement is exposed. Other points are the same as in the case of the first embodiment. Depending on what web page the advertisement is displayed on, the tendency of the product purchased by the user may change.

FIG. 13 is a diagram showing an example of inflow route information stored in the inflow route DB 14d. As shown in FIG. 13, the inflow route information includes the inflow information, and the inflow information includes the advertising product ID and the URL. The advertising product ID indicates the advertising ID of the advertisement selected at the time of inflow. The URL indicates the web page that was displayed when the ad was selected.

FIG. 14 is a diagram showing an example of an inflow route. A user entered the keyword "tops" as a search condition on the top page and executed a search. In response to this, the user terminal 3 displayed the search result page 110 of "tops". The search result page 110 contains some advertisements. Among some advertisements, the advertisement 340 of the product D of the store X is also included. The user has selected advertisement 340. In response to this, the user terminal 3 displayed the product page 240 of the product D. The inflow route to the store X in this case is a combination of the product D and the search result page 110 of "tops".

In the present embodiment, the inflow route information storage control unit 111 uses the user to display an exposed advertisement among a plurality of products handled by the specific store for at least one specific store among the plurality of stores included in the electronic shopping district. The inflow route information or route ID indicating the selected advertisement selection product, the web page on which the advertisement selection product is exposed, and the purchased product ID are stored in the storage unit 14 in association with each other.

As an inflow route, the sales identification unit 112 indicates that the advertisement is displayed when the web page is displayed for each combination of the advertisement product which is the product to which the advertisement is exposed and the web page to which the advertisement of the advertisement product is exposed. When an advertisement for a product is exposed, identify the sales of the product that has a purchase record after the advertisement for the advertisement product is selected.

When the advertisement display control unit 113 transitions to the screen of the product page of the advertisement product in the specific store that handles the advertisement product in response to the selection of the advertisement of the advertisement product by a certain user, the advertisement display control unit 113 handles a plurality of advertisement products handled by the specific store. Among the products, the advertisement of the product with relatively good sales specified by the sales identification unit 112 with respect to the combination of the advertisement product and the web page on which the advertisement of the advertisement product is exposed is sent to the user terminal 3 of the user. Display it.

FIG. 15 is a flowchart showing an example of inflow route specifying processing by the system control unit 11 of the electronic shopping street server 1. In FIG. 15, the same steps as in FIG. 9 are designated by the same reference numerals. In FIG. 15, the inflow route information storage control unit 111 acquires the advertisement ID of the advertisement selected by the purchaser at the time of inflow from the acquired advertisement selection log, and acquires the product ID associated with this advertisement ID from the advertisement DB 14a. (Step S101). Next, the inflow route information storage control unit 111 acquires the URL of the web page from the browsing log of the web page displayed immediately before the landing page of the store that is the inflow destination (step S111). Next, the inflow route information storage control unit 111 generates inflow information including the acquired product ID and URL (step S112), and then the inflow route information storage control unit 111 includes the generated inflow information. The inflow route information is generated (step S103), and the inflow route identification process is completed.

The inflow route registration process, sales performance aggregation process, scroll-compatible advertisement provision process, and withdrawal-compatible advertisement provision process are the same as in the first embodiment, except that the inflow route identification process is different. Good.

As described above, according to the present embodiment, an advertisement for a product with relatively good sales is displayed corresponding to a combination of a product for which an advertisement is selected and a web page on which the advertisement is exposed. Therefore, it is possible to prevent the user who has flowed into the store from leaving the store and display the advertisement so as to increase the sales of the store.

[3. Third Embodiment]
Next, the third embodiment will be described with reference to FIGS. 16 to 18. In the present embodiment, the inflow route is the time of the advertisement selection product which is the target product of the advertisement selected by the user at the time of inflow to the store and the predetermined action by the user until the advertisement of the advertisement selection product is selected. It may include a series and. Other points are the same as in the case of the first embodiment or the second embodiment. The tendency of the product purchased by the user may change depending on the action taken by the user before the product directly flows into the store. The time series included in the inflow route may be a time series of actions after the user enters the electronic shopping district, or actions after the user has entered the electronic shopping district and a predetermined time before the inflow. It may be a time series of.

The system control unit 11 does not have to include the predetermined type of web page in the inflow route even if the web page is displayed. For example, a web page that is displayed regardless of the user's interest in the product or store may not be included in the inflow route. Examples of such a web page include a web page that displays information such as a user's profile, a web page that allows the user to enter information for ordering a product, a web page that indicates that an order for a product has been completed, and the like. Is raised.

In the present embodiment, the inflow route information includes at least the inflow information. The inflow information may include both the advertising product ID and the URL, or may include only the advertising product ID. The inflow route information may further include one or more pre-inflow information. Pre-inflow information is information about the user's behavior before the web page on which the advertisement selected by the user is exposed is displayed at the time of inflow. In other words, the pre-inflow information indicates a point in the inflow route that has passed before the inflow point. When the inflow route information includes a plurality of pre-inflow information, the pre-inflow information is arranged in the order of execution of actions by the user.

As a first example, the inflow route may include an advertisement selection product and a display order of a web page (or screen) displayed before the advertisement of the advertisement selection product is selected. FIG. 16A is a diagram showing an example of inflow route information stored in the inflow route DB 14d. As shown in FIG. 16A, each pre-inflow information may include a URL. This URL indicates a web page displayed before the web page on which the advertisement of the advertisement selected product was exposed is displayed.

FIG. 17 is a diagram showing an example of an inflow route. A user selects the category "pet" as a search condition on the top page 100 and executes a search. In response to this, the user terminal 3 displayed the search result page 120 for "pet". Here, the user entered the keyword "tops" as a search condition and executed a narrowed search. In response to this, the user terminal 3 displayed the search result page 130 of "pet tops". The search result page 130 contains some advertisements. Among some advertisements, the advertisement 330 of the product C of the store X is also included. The user has selected advertisement 330. In response to this, the user terminal 3 displayed the product page 230 of the product C. In this case, the inflow route to the store X is that the first way point is the top page, the second way point is the search result page of "pet", and the third way point is the product C and "pet tops". It is a combination with the search result page 130.

The inflow route information storage control unit 111 selects an advertisement in which an exposed advertisement is selected by a user from a plurality of products handled by the specific store for at least one specific store among a plurality of stores included in the electronic shopping district. The storage unit 14 stores inflow route information or route ID indicating the product and the display order of the web pages displayed until the advertisement of the advertisement selection product is selected by the user.

The sales identification unit 112 sets the inflow route for each combination of the advertisement product and the display order of the web pages displayed until the advertisement of the advertisement product is selected, until the advertisement of the advertisement product is selected. When the web pages are displayed in the display order, the sales of the products that have been purchased after the advertisement of the advertisement product is selected are specified.

When the advertisement display control unit 113 transitions to the screen of the product page of the advertisement product in the specific store that handles the advertisement product in response to the selection of the advertisement of the advertisement product by a certain user, the advertisement display control unit 113 handles a plurality of advertisement products handled by the specific store. Among the products, the products with relatively good sales specified by the sales identification unit 112 with respect to the combination of the advertisement product and the display order of the web pages displayed until the advertisement of the advertisement product is selected. The advertisement is displayed on the user terminal 3 of the user.

As a second example, the inflow route may include an advertisement selection product and a second advertisement selection product, which is a product whose advertisement is selected before the advertisement of the advertisement selection product is selected. FIG. 16B is a diagram showing another example of inflow route information stored in the inflow route DB 14d. As shown in FIG. 16B, each pre-inflow information may include an advertising product ID. This advertisement product ID indicates a product whose advertisement is selected before the advertisement of the advertisement selection product is selected.

In this case, the inflow route information storage control unit 111 selects the exposed advertisement from the plurality of products handled by the specific store for at least one specific store among the plurality of stores included in the electronic shopping district. The storage unit 14 stores the inflow route information or the route ID indicating the advertisement selection product and the second advertisement selection product whose advertisement is selected by the user before the advertisement selection product is selected.

The sales identification unit 112 displays an advertisement for the advertisement product for each combination of the advertisement product and the second advertisement product whose advertisement is selected before the advertisement of the advertisement product is selected as the inflow route. When the advertisement of the second advertising product is selected rather than being selected, the sales of the product having a purchase record after the advertisement of the advertising product is selected is specified.

When the advertisement display control unit 113 transitions to the screen of the product page of the advertisement product in the specific store that handles the advertisement product in response to the selection of the advertisement of the advertisement product by a certain user, the advertisement display control unit 113 handles a plurality of advertisement products handled by the specific store. Among the products, the products with relatively good sales specified by the sales identification unit 112 with respect to the combination of the advertisement product and the product whose advertisement is selected before the advertisement of the advertisement product is selected. The advertisement is displayed on the user terminal 3 of the user.

As a third example, the inflow route is the display order of the advertisement selection product and the web page displayed before the advertisement of the advertisement selection product is selected, and before the advertisement of the advertisement product is selected. It may include a second advertising product from which the advertisement is selected. FIG. 16C is a diagram showing still another example of the inflow route information stored in the inflow route DB 14d. As shown in FIG. 16C, each pre-inflow information may include a URL. This URL indicates a web page displayed before the web page on which the advertisement of the advertisement selected product was exposed is displayed. If the user selects an ad that was exposed when the web page indicated by the URL is displayed, the corresponding ad-selected product may include the ad product ID indicating the product for which the ad was selected, along with the URL. Good.

FIG. 18 is a flowchart showing an example of inflow route specifying processing by the system control unit 11 of the electronic shopping street server 1. The inflow route identification process shown in FIG. 18 corresponds to the inflow route information shown in FIG. 16 (c). As shown in FIG. 18, the inflow route information storage control unit 111 displays, for example, from the acquired browsing log before the purchaser enters the electronic shopping mall and then flows into the store where the purchased product is sold. The URL of the created web page is acquired (step S121). For example, the inflow route information storage control unit 111 specifies the date and time when the web page other than the web page of the store that is the seller was last displayed by referring to the URL of the browsing log retroactively from the present time to the past. The inflow route information storage control unit 111 acquires the URL from the date and time and each browsing log before the date and time. Next, the inflow route information storage control unit 111 sets the page number i to 1 (step S122). Next, the inflow route information storage control unit 111 determines whether or not the page number i is less than the total number of web pages displayed before the user flows into the store of the seller (step S123).

When the page number i is less than the total number of displayed web pages (step S123: YES), the inflow route information storage control unit 111 displays the web page i based on the acquired advertisement selection log. Occasionally, it is determined whether or not the advertisement has been selected by the purchaser (step S124). The web page i is the i-th displayed web page among the web pages displayed before the user flows into the store of the seller.

When an advertisement is selected (step S124: YES), the inflow route information storage control unit 111 acquires the advertisement ID of the selected advertisement from the advertisement selection log corresponding to the web page i (step S125). Next, the inflow route information storage control unit 111 generates pre-inflow information i including the URL of the web page i and the acquired advertisement ID (step S126).

On the other hand, when the advertisement is not selected (step S124: NO), the inflow route information storage control unit 111 generates pre-inflow information i including only the URL of the web page i (step S127).

When the step S126 or S127 is completed, the inflow route information storage control unit 111 increments the page number i by 1 (step S128), and proceeds to the process in step S123.

In step S123, when the page number i matches the total number of displayed web pages (step S123: NO), the inflow route information storage control unit 111 is selected from the advertisement selection log corresponding to the web page i. Acquire the advertisement ID of the advertisement (step S129). Next, the inflow route information storage control unit 111 generates inflow information including the URL of the web page i and the acquired advertisement ID (step S130). Next, the inflow route information storage control unit 111 generates inflow route information including the generated pre-inflow information and inflow time information (step S131). At this time, the pre-inflow information and the inflow information are sorted in order of the display date and time of the web page. When the step S131 is completed, the inflow route information storage control unit 111 ends the inflow route identification process.

The inflow route registration process, the sales performance aggregation process, the scroll-compatible advertisement provision process, and the withdrawal-compatible advertisement provision process are the same as those of the first embodiment or the second embodiment, except when the inflow route identification process is different. It may be similar.

As described above, according to the present embodiment, the product that sells relatively well corresponding to the combination of the product for which the advertisement is selected and the display order of the web page until the advertisement is selected. When the advertisement is displayed, it is possible to prevent the user who has flowed into the store from leaving the store and display the advertisement so as to increase the sales of the store.

Also, when an advertisement for a product with relatively good sales is displayed corresponding to a combination of a product for which an advertisement is selected and a product for which an advertisement is selected before the advertisement is selected. , It is possible to prevent the user who has flowed into the store from leaving the store and display the advertisement so as to increase the sales of the store.

[4. Fourth Embodiment]
Next, a fourth embodiment will be described with reference to FIGS. 19 and 20. In the present embodiment, the inflow route is the time of the advertisement selection product which is the target product of the advertisement selected by the user at the time of inflow to the store and the predetermined action by the user after the advertisement of the advertisement selection product is selected. It may include a series and. Other points are the same as in the first to third embodiments. The tendency of the product purchased by the user may change depending on what action the user has taken after entering the store. The action after the advertisement of the advertisement selection product is selected can be said to be the route after the inflow to the store, but for convenience, it is included in the inflow route. In the present embodiment, in the store where the user has flowed in, the advertisement according to the inflow route may be displayed even on the web page displayed after the landing page.

The time series of actions included in the inflow route when a user purchases a product is the time series of actions from when the user flows into the store where the purchased product is sold until the product page of the purchased product is displayed. It may be a time series of actions until the web page immediately before the product page of the purchased product is displayed. In order to purchase a product, it is necessary to display the product page of the product. Therefore, since the purchased product may be specified from the purchase history, the display of the product page of the purchased product or the selection of the advertisement of the purchased product need not be included in the inflow route. As in the case of the third embodiment, the system control unit 11 does not have to include the predetermined type of web page in the inflow route even if the web page is displayed.

In the present embodiment, the inflow route information includes at least the inflow information. The inflow information may include both the advertising product ID and the URL, or may include only the advertising product ID. The inflow route information may further include one or more post-inflow information. The post-inflow information is information on the user's behavior after the user selects an advertisement for an advertisement selection product. In other words, the post-inflow information indicates a point in the inflow route that has passed after the inflow point. When the inflow route information includes a plurality of post-inflow information, the post-inflow information is arranged in the order of user actions.

As a first example, the inflow route may include an advertisement selection product and a display order of a web page (or screen) displayed after the advertisement of the advertisement selection product is selected.

FIG. 19A is a diagram showing an example of inflow route information stored in the inflow route DB 14d. As shown in FIG. 19A, each post-inflow information may include a URL. This URL indicates a web page displayed after the web page in which the advertisement of the advertisement selected product was exposed is displayed.

The inflow route information storage control unit 111 selects an advertisement in which an exposed advertisement is selected by a user from a plurality of products handled by the specific store for at least one specific store among a plurality of stores included in the electronic shopping district. The storage unit 14 stores inflow route information or route ID indicating the product and the display order of the web page displayed after the advertisement of the advertisement selection product is selected by the user.

The sales identification unit 112 sets the inflow route after the advertisement of the advertisement product is selected for each combination of the advertisement product and the display order of the web page displayed after the advertisement of the advertisement product is selected. When the web pages are displayed in the display order, the sales of the products that have been purchased after the advertisement of the advertisement product is selected are specified.

When the advertisement display control unit 113 transitions to the screen of the product page of the advertisement product in the specific store that handles the advertisement product in response to the selection of the advertisement of the advertisement product by a certain user, the advertisement display control unit 113 handles a plurality of advertisement products handled by the specific store. Among the products, the advertisement of the product with relatively good sales specified by the sales identification unit 112 with respect to the combination of the advertisement product and the display order of the web page displayed after the advertisement of the advertisement product is selected. Is displayed on the user terminal 3 of the user.

As a second example, the inflow route may include an advertisement selection product and a third advertisement selection product, which is a product for which an advertisement is selected after the advertisement of the advertisement selection product is selected. FIG. 19B is a diagram showing another example of inflow route information stored in the inflow route DB 14d. As shown in FIG. 19B, each post-inflow information may include an advertising product ID. This advertisement product ID indicates a product for which an advertisement is selected after the advertisement for the advertisement selection product is selected.

In this case, the inflow route information storage control unit 111 selects the exposed advertisement from the plurality of products handled by the specific store for at least one specific store among the plurality of stores included in the electronic shopping district. The storage unit 14 stores the inflow route information or the route ID indicating the advertisement selection product and the third advertisement selection product which is a product whose advertisement is selected by the user after the advertisement selection product is selected.

The sales identification unit 112 selects an advertisement for the advertisement product for each combination of the advertisement product and the third advertisement product, which is the product for which the advertisement is selected after the advertisement for the advertisement product is selected, as the inflow route. When the advertisement of the third advertisement product is selected after the advertisement is selected, the sales of the product having a purchase record after the advertisement of the advertisement product is selected are specified.

When the advertisement display control unit 113 transitions to the screen of the product page of the advertisement product in the specific store that handles the advertisement product in response to the selection of the advertisement of the advertisement product by a certain user, the advertisement display control unit 113 handles a plurality of advertisement products handled by the specific store. Among the products, the advertisement of the product with relatively good sales specified by the sales specific unit 112 with respect to the combination of the advertisement product and the product for which the advertisement is selected after the advertisement of the advertisement product is selected. It is displayed on the user terminal 3 of the user.

As a third example, the inflow route is the display order of the advertisement selection product and the web page displayed after the advertisement of the advertisement selection product is selected, and the advertisement is selected after the advertisement of the advertisement product is selected. It may also include a third advertisement selection product. FIG. 19C is a diagram showing still another example of the inflow route information stored in the inflow route DB 14d. As shown in FIG. 19 (c), each post-inflow information may include a URL. This URL indicates a web page displayed before the web page on which the advertisement of the advertisement selected product was exposed is displayed. If the user selects an ad that was exposed when the web page indicated by the URL is displayed, the corresponding ad-selected product may include the ad product ID indicating the product for which the ad was selected, along with the URL. Good.

FIG. 20 is a diagram showing an example of an inflow route. The display order of the web pages and the selection order of the advertisements shown in FIG. 20 are the same as the order shown in FIG. In this case, the inflow route to the store X is that the first waypoint is a combination of the product A and the top page, the second waypoint is the combination of the product B and the product page of the product A, and the third wayway. The point is the product page of the product B, and the fourth waypoint is the web page of the product C.

In the inflow route identification process executed from the inflow route registration process, the inflow route information storage control unit 111 of the web page, for example, from the time when the user flows into the store of the purchased product until the product page of the purchased product is displayed. Inflow route information indicating at least one of a display order and an advertisement selection order may be generated. Alternatively, the inflow route information storage control unit 111 may generate a plurality of inflow route information. For example, in the example shown in FIG. 20, the inflow route including the first way point to the fourth way point, the inflow route including the first way point to the third way point, and the inflow including the first way point and the second way point. Inflow route information may be generated for each of the route and the inflow route including the first waypoint. The reason for generating a plurality of inflow route information is to associate the purchased product ID with each inflow route information and aggregate the sales results for each inflow route. Except for these points, the inflow route registration process may be the same as in the first to third embodiments.

The scroll-compatible advertisement provision process and the withdrawal-compatible advertisement provision process are not limited to when the landing page of the store where the user has flowed in is displayed, but are also executed when a web page such as another product page is displayed. You may. In the inflow route identification process executed from the scroll-compatible advertisement providing process and the withdrawal-compatible advertisement providing process, the inflow route information storage control unit 111 is used, for example, from the time the user flows into the store until the current product page or the like is displayed. Inflow route information indicating at least one of the display order of web pages and the selection order of advertisements may be generated. Except for these points, the scroll-compatible advertisement provision process and the withdrawal-compatible advertisement provision process may be the same as in the cases of the first embodiment to the third embodiment.

As described above, according to the present embodiment, the product that sells relatively well corresponding to the combination of the product for which the advertisement is selected and the display order of the web page after the advertisement is selected. When the advertisement is displayed, it is possible to prevent the user who has flowed into the store from leaving the store and display the advertisement so as to increase the sales of the store.

In addition, when an advertisement for a product with relatively good sales is displayed corresponding to a combination of a product for which an advertisement is selected and a product for which an advertisement is selected after the advertisement is selected, the store also displays the advertisement. It is possible to prevent the influx of users from leaving the store and display advertisements so as to increase the sales of the store.

By combining the third embodiment and the fourth embodiment, the time series of predetermined actions by the user before the inflow and the time series of the predetermined actions by the user after the inflow may be included in the inflow route. ..

1 Electronic shopping street server 2 Store terminal 3 User terminal 11 System control unit 12 System bus 13 Input / output interface 14 Storage unit 14a Advertising DB
14b Browsing history DB
14c Advertisement selection history DB
14d Inflow route DB
14e Purchase history DB
14f Sales record DB via advertisement
NW network

Claims (14)

With respect to at least one specific virtual store in an electronic shopping district including a plurality of virtual stores, advertisement selection information indicating an advertisement selection product in which an exposed advertisement is selected by a purchasing user among a plurality of products handled by the specific virtual store , Among the plurality of products, the purchased product purchased by the purchasing user after the advertisement of the advertisement selected product is selected, and the purchased product information indicating the purchased product different from the advertisement selected product is associated with the purchase product information. A memory control means to be stored in a storage means and a storage means
Based on the stored advertisement selection information and purchased product information, for each advertisement product to which the advertisement is exposed, a specific means for identifying the sales of products that have been purchased after the advertisement of the advertisement product is selected, and
The advertisement selected by the user in response to the advertisement of the advertisement product whose inflow destination virtual store is the seller of the at least one specific virtual store is selected by the user. When the screen transitions from the including page to the product page of the inflow destination virtual store and includes the product information related to the advertising product in the inflow destination virtual store, within the period in which the product page is displayed. In addition, among the plurality of products sold by the inflow destination virtual store, a display control means for displaying an advertisement of a product with relatively good sales specified by the specific means with respect to the advertisement product.
An advertisement display control device characterized by comprising. With respect to at least one specific virtual store in an electronic shopping district including a plurality of virtual stores, advertisement selection information indicating an advertisement selection product in which an exposed advertisement is selected by a purchasing user among a plurality of products handled by the specific virtual store , Among the plurality of products, the purchased product purchased by the purchasing user after the advertisement of the advertisement selected product is selected, and the purchased product information indicating the purchased product different from the advertisement selected product is associated with the purchase product information. A memory control means to be stored in a storage means and a storage means
Based on the stored advertisement selection information and purchased product information, for each advertisement product to which the advertisement is exposed, a specific means for identifying the sales of products that have been purchased after the advertisement of the advertisement product is selected, and
Product information related to the advertising product in the inflow destination virtual store in response to the selection of an advertisement for the advertising product from which the inflow destination virtual store is the seller of at least one specific virtual store. When the product screen is displayed, the advertising product is specified by the specific means among the plurality of products whose seller is the inflow destination virtual store within the period in which the product screen is displayed. Display control means to display advertisements for products that sell relatively well,
With
The display control means determines the timing of displaying the advertisement within the period as a display mode of the advertisement of the product having relatively high sales according to the number of visits of the certain user to the inflow destination virtual store. On the other hand, when the number of visits to the store in the past is 0, the advertisement is displayed superimposed on the product screen at the timing when a predetermined ratio or more of the product information is displayed, and the number of visits to the store in the past is 1 or more. In this case, the advertisement display control device is characterized in that the advertisement is displayed superimposed on the product screen at the timing when the certain user performs an operation for leaving the inflow destination virtual store. When the memory control means transitions from a screen other than the screen related to the specific virtual store handling the advertisement selected product to a screen related to the specific virtual store due to the selection of the advertisement of the advertisement selected product by the purchasing user. The advertisement display control device according to claim 1 or 2, wherein the advertisement selection information and the purchased product information are associated with each other and stored in the storage means. The storage control means stores the advertisement selection information indicating the advertisement selection product and the screen on which the advertisement selection product is exposed.
The specific means identifies the sales when the advertisement of the advertisement product is exposed on the screen for each combination of the advertisement product and the screen on which the advertisement of the advertisement product is exposed.
The display control means is characterized in that an advertisement of a product having a relatively high sales specified for a combination of the advertisement product and a screen on which the advertisement of the advertisement product is exposed is displayed. The advertisement display control device according to any one of 1 to 3. The storage control means stores the advertisement selection information indicating the advertisement selection product and the display order of the screen displayed until the advertisement of the advertisement selection product is selected by the purchasing user.
The specific means is in the display order until the advertisement of the advertisement product is selected for each combination of the advertisement product and the display order of the screen displayed until the advertisement of the advertisement product is selected. Identify the sales when the screen is displayed,
In the display control means, the sales specified in correspondence with the combination of the advertisement product and the display order of the screen displayed to the certain user before the advertisement of the advertisement product is selected. The advertisement display control device according to any one of claims 1 to 4, wherein an advertisement for a relatively expensive product is displayed. When the storage control means transitions from a screen other than the screen related to the specific virtual store handling the advertisement selected product to a screen related to the specific virtual store due to the selection of the advertisement of the advertisement selected product by the purchasing user. The storage means stores the advertisement selection information indicating the advertisement selection product and the second advertisement selection product whose advertisement is selected by the purchasing user before the advertisement of the advertisement selection product is selected.
The specific means is used for each combination of the advertisement product and the second advertisement product selected before the advertisement of the advertisement product is selected, before the advertisement of the advertisement product is selected. Identifying the sales when the advertisement of the second advertising product is selected,
In the display control means, the sales specified in response to the combination of the advertisement product and the advertisement selected by the user before the advertisement of the advertisement product is selected are relatively high. The advertisement display control device according to any one of claims 1 to 5, wherein an advertisement for a high-priced product is displayed. The storage control means stores the advertisement selection information indicating the advertisement selection product and the display order of the screen displayed after the advertisement of the advertisement selection product is selected by the purchasing user.
The specific means is described in the display order after the advertisement of the advertisement product is selected for each combination of the advertisement product and the display order of the screen displayed after the advertisement of the advertisement selection product is selected. Identify the sales when the screen is displayed,
In the display control means, the sales specified corresponding to the combination of the advertisement product and the display order of the screen displayed to the certain user after the advertisement of the advertisement product is selected are relative to each other. The advertisement display control device according to any one of claims 1 to 6, wherein an advertisement for a particularly expensive product is displayed. When the storage control means transitions from a screen other than the screen related to the specific virtual store handling the advertisement selected product to a screen related to the specific virtual store due to the selection of the advertisement of the advertisement selected product by the purchasing user. The storage means stores the advertisement selection information indicating the advertisement selection product and the third advertisement selection product whose advertisement is selected by the purchasing user after the advertisement of the advertisement selection product is selected.
The specific means of the third advertising product after the advertisement of the advertising product is selected for each combination of the advertising product and the third advertising product selected after the advertisement of the advertising product is selected. Identify the sales when an ad is selected and
The display control means is a product having a relatively high sales value, which is specified according to a combination of the advertisement product and the advertisement selected by the certain user after the advertisement of the advertisement product is selected. The advertisement display control device according to any one of claims 1 to 7, wherein an advertisement is displayed. The display control means according to claim 1 to 8, wherein the display control means changes the display mode of the advertisement of the product having a relatively high sales according to the number of visits of the certain user to the inflow destination virtual store. The advertisement display control device according to any one of the items. A claim characterized in that the display mode is whether or not privilege information indicating a privilege given to the certain user is displayed together with the advertisement when the product with relatively high sales is purchased. Item 9. The advertisement display control device according to item 9. In the advertisement display control method executed by the computer
With respect to at least one specific virtual store in an electronic shopping district including a plurality of virtual stores, advertisement selection information indicating an advertisement selection product in which an exposed advertisement is selected by a purchasing user among a plurality of products handled by the specific virtual store , Among the plurality of products, the purchased product purchased by the purchasing user after the advertisement of the advertisement selected product is selected, and the purchased product information indicating the purchased product different from the advertisement selected product is associated with the purchase product information. A memory control step to be stored in a storage means and
Based on the stored advertisement selection information and purchased product information, for each advertisement product to which the advertisement is exposed, a specific step of identifying the sales of products that have been purchased after the advertisement of the advertisement product is selected, and
The advertisement selected by the user in response to the advertisement of the advertisement product whose inflow destination virtual store is the seller of the at least one specific virtual store is selected by the user. When the screen transitions from the including page to the product page of the inflow destination virtual store and includes the product information related to the advertising product in the inflow destination virtual store, within the period in which the product page is displayed. A display control step for displaying an advertisement of a product having a relatively good sales specified by the specific means with respect to the advertisement product among the plurality of products whose inflow destination virtual store is a seller.
An advertisement display control method characterized by including. Computer,
With respect to at least one specific virtual store in an electronic shopping district including a plurality of virtual stores, advertisement selection information indicating an advertisement selection product in which an exposed advertisement is selected by a purchasing user among a plurality of products handled by the specific virtual store , Among the plurality of products, the purchased product purchased by the purchasing user after the advertisement of the advertisement selected product is selected, and the purchased product information indicating the purchased product different from the advertisement selected product is associated with the purchase product information. A memory control means to be stored in a storage means and a storage means
Based on the stored advertisement selection information and purchased product information, for each advertisement product to which the advertisement is exposed, a specific means for identifying the sales of products that have been purchased after the advertisement of the advertisement product is selected, and
The advertisement selected by the user in response to the advertisement of the advertisement product whose inflow destination virtual store is the seller of the at least one specific virtual store is selected by the user. When the screen transitions from the including page to the product page of the inflow destination virtual store and includes the product information related to the advertising product in the inflow destination virtual store, within the period in which the product page is displayed. In addition, among the plurality of products sold by the inflow destination virtual store, a display control means for displaying an advertisement of a product with relatively good sales specified by the specific means with respect to the advertisement product.
An advertisement display control program characterized by functioning as. In the advertisement display control method executed by the computer
With respect to at least one specific virtual store in an electronic shopping district including a plurality of virtual stores, advertisement selection information indicating an advertisement selection product in which an exposed advertisement is selected by a purchasing user among a plurality of products handled by the specific virtual store , Among the plurality of products, the purchased product purchased by the purchasing user after the advertisement of the advertisement selected product is selected, and the purchased product information indicating the purchased product different from the advertisement selected product is associated with the purchase product information. A memory control step to be stored in a storage means and
Based on the stored advertisement selection information and purchased product information, for each advertisement product to which the advertisement is exposed, a specific step of identifying the sales of products that have been purchased after the advertisement of the advertisement product is selected, and
Product information related to the advertising product in the inflow destination virtual store in response to the selection of an advertisement for the advertising product from which the inflow destination virtual store is the seller of at least one specific virtual store. When the product screen is displayed, the advertisement product is specified by the specific step among the plurality of products whose seller is the inflow destination virtual store within the period in which the product screen is displayed. Display control steps to display advertisements for products that sell relatively well,
Including
In the display control step, the timing of displaying the advertisement within the period is set as a display mode of the advertisement of the product having relatively high sales according to the number of visits of the certain user to the inflow destination virtual store. On the other hand, when the number of visits to the store in the past is 0, the advertisement is displayed superimposed on the product screen at the timing when a predetermined ratio or more of the product information is displayed, and the number of visits to the store in the past is 1 or more. In this case, the advertisement display control method is characterized in that the advertisement is displayed superimposed on the product screen at the timing when the certain user performs an operation for leaving the inflow destination virtual store. Computer,
With respect to at least one specific virtual store in an electronic shopping district including a plurality of virtual stores, advertisement selection information indicating an advertisement selection product in which an exposed advertisement is selected by a purchasing user among a plurality of products handled by the specific virtual store , Among the plurality of products, the purchased product purchased by the purchasing user after the advertisement of the advertisement selected product is selected, and the purchased product information indicating the purchased product different from the advertisement selected product is associated with the purchase product information. A memory control means to be stored in a storage means and a storage means
Based on the stored advertisement selection information and purchased product information, for each advertisement product to which the advertisement is exposed, a specific means for identifying the sales of products that have been purchased after the advertisement of the advertisement product is selected, and
Product information related to the advertising product in the inflow destination virtual store in response to the selection of an advertisement for the advertising product from which the inflow destination virtual store is the seller of at least one specific virtual store. When the product screen is displayed, the advertising product is specified by the specific means among the plurality of products whose seller is the inflow destination virtual store within the period in which the product screen is displayed. Display control means to display advertisements for products that sell relatively well,
To function as
The display control means determines the timing of displaying the advertisement within the period as a display mode of the advertisement of the product having relatively high sales according to the number of visits of the certain user to the inflow destination virtual store. On the other hand, when the number of visits to the store in the past is 0, the advertisement is displayed superimposed on the product screen at the timing when a predetermined ratio or more of the product information is displayed, and the number of visits to the store in the past is 1 or more. In this case, an advertisement display control program characterized in that the advertisement is displayed superimposed on the product screen at the timing when the certain user performs an operation for leaving the inflow destination virtual store.

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