JP2018156334A - Information providing device, information providing method, and information providing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an appropriate service to a seller.SOLUTION: An information providing device includes a determination unit, a judgment unit, and a proposal unit. The determination unit determines, based on a sales promotion ratio indicating a ratio of a sales promotion expense to a price of a product, a display order of the product in a predetermined search query. The judgment unit judges whether or not the display order changes to a higher level by adding a predetermined additional ratio to the sales promotion ratio based on the display order determined by the determination unit. The proposal unit proposes, when it is judged by the judgment unit that the order changes to the higher level, adding an additional ratio to a store dealing with the product.SELECTED DRAWING: Figure 3

Description

  The present invention relates to an information providing apparatus, an information providing method, and an information providing program.

  2. Description of the Related Art In recent years, with the rapid spread of the Internet, sales via the Internet have become popular. For example, there is provided a technology for selling products to EC (Electronic Commerce) sites and selling the products to users.

  For example, a technique for determining a display position on an EC site based on a search keyword designated by a user is provided. In addition, for example, a technique for extracting a predetermined search keyword from user search log data and proposing such a search keyword to an exhibitor is provided (see, for example, Patent Document 1).

JP 2014-006757 A

  However, the above-described prior art has room for improvement in terms of providing appropriate services to exhibitors. Specifically, even if the proposed search keyword is included in the content of the product, the product may not be arranged at the display position desired by the seller, so that an appropriate service is provided. I could not say.

  The present application has been made in view of the above, and an object thereof is to provide an information providing apparatus, an information providing method, and an information providing program capable of providing an appropriate service to an exhibitor.

  The information providing apparatus according to the present application is based on a display unit determined by a determination unit that determines a display order of a product in a predetermined search query based on a sales promotion ratio indicating a ratio of a sales promotion cost to a price of the product. A determination unit that determines whether or not the display order changes to a higher level by adding a predetermined additional rate to the sales promotion rate, and a store that handles the product when the determination unit determines that the display order changes to a higher level. And a proposing unit that proposes an additional rate addition.

  According to one aspect of the embodiment, there is an effect that an appropriate service can be provided to the exhibitor.

FIG. 1 is a diagram illustrating an example of an information providing process according to the embodiment. FIG. 2 is a diagram illustrating a configuration of the information providing system according to the embodiment. FIG. 3 is a block diagram illustrating a configuration of the information providing apparatus according to the embodiment. FIG. 4 is a diagram illustrating an example of product information according to the embodiment. FIG. 5 is a diagram illustrating an example of store information according to the embodiment. FIG. 6 is a diagram illustrating an example of display order determination processing according to the embodiment. FIG. 7 is a diagram illustrating an example of processing content of the determination unit according to the embodiment. FIG. 8 is a diagram illustrating an example of the determination process of the upper level change in the same page according to the embodiment. FIG. 9 is a diagram illustrating an example of a determination process for higher-order fluctuations of a plurality of products according to the embodiment. FIG. 10 is a flowchart illustrating a processing procedure of a proposal process executed by the information providing apparatus according to the embodiment. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the information providing apparatus.

  Hereinafter, a mode for carrying out an information providing apparatus, an information providing method, and an information providing program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. In addition, the information providing apparatus, the information providing method, and the information providing program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

(Embodiment)
[1. (Information provision processing)
First, an example of information provision processing according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of an information providing process according to the embodiment. The information providing apparatus 1 according to the embodiment fluctuates the display order of the product by virtually increasing the sales promotion ratio indicating the ratio of the sales promotion cost to the price of the product or service (hereinafter collectively referred to as “product”). In this case, it is recommended to add a sales promotion ratio to the store handling the product.

  The sales promotion ratio here refers to a sales promotion cost provided to a service provider that provides an electronic commerce service when the product is sold, and is calculated from the sales price of the product. This is the ratio of expenses to sales prices. Such sales promotion costs are costs that can benefit the service provider. Note that the service provider may use the sales promotion fee for an arbitrary action for promoting the sale of the product, such as displaying an advertisement, selling, or providing a coupon in order to sell the product. Further, the service provider does not need to use the full amount of the sales promotion cost to perform the sales promotion, and may use only a part or not all. In addition, the sales promotion cost may be used as an exhibition cost in an online shopping mall (for example, a shop site) in an electronic commerce service, for example. In other words, “sales promotion costs” in the present specification is a concept including not only costs used for promoting the sale of merchandise but also costs used for providing various services in the online shopping mall. .

  The display order refers to the display order of the search result screen displayed on the screen of the user terminal 100 when a predetermined search query is designated by the purchasing user U1 (hereinafter simply referred to as the user U1). 1 is determined based on the “product score” and “sales promotion ratio” shown in FIG. The product score is information indicating the degree of coincidence between the search keyword and the content data of the product. This point will be described later with reference to FIG.

  The higher the display order, the closer the position where the product is displayed is to the top position of the search result screen, and the higher the possibility that the user U1 will browse as a result. If there are multiple search result screens, the display order is displayed on the first page (top screen) until the predetermined order, and products lower than the predetermined order are displayed on the second and subsequent pages according to the order. Is done. In other words, the display order is an important item that affects the sales of products for stores that handle products.

  Here, a conventional information providing apparatus will be described. Conventionally, in order to place the display order of products higher, for example, search keywords that are frequently used are extracted from, for example, past search log data of the user, and such search keywords are proposed to the store. .

  However, conventionally, even when the extracted search keyword is included, depending on the set sales promotion ratio, the display order of the product may not change to the top. As described above, conventionally, there is room for improvement in terms of providing appropriate services to exhibitors.

  Therefore, the information providing apparatus 1 according to the embodiment determines whether or not the display order of the product fluctuates higher when a predetermined additional rate is added to the sales promotion rate in a predetermined search query.

  Specifically, the information providing apparatus 1 first obtains the sales promotion ratio of the product sold by the store X from the sales source terminal 10 owned by the manager M1 of the store X (step S11). Moreover, although not shown in figure, the information provision apparatus 1 acquires the sales promotion ratio of goods also from the other goods which the store X handles, and stores other than the store X. FIG. In addition to the sales promotion ratio, product content data and the like are acquired, which will be described later with reference to FIG.

  Subsequently, the information providing apparatus 1 determines the display order of products in a predetermined search query based on the acquired sales promotion ratio (step S12). Specifically, the information providing apparatus 1 sets the display rank higher as the index value, which is the sum of the product score and the sales promotion ratio, is higher. For example, FIG. 1 shows the display order of products in the search query “wine”. As shown in FIG. 1, the information providing apparatus 1 calculates an index value based on “product score”, “sales promotion ratio”, and “superior share”. Will be described later.

  Moreover, the search query used in step S12 can use, for example, a search keyword frequently used by the user U1 in the past or a search keyword used most recently. The search query may use a category to which the product belongs, for example.

  Subsequently, based on the determined display order, the information providing apparatus 1 according to the embodiment determines whether or not the display order fluctuates higher by adding a predetermined additional ratio to the sales promotion ratio (step S13).

  Specifically, the information providing apparatus 1 adds the addition ratio addition to the index value of the target product. Note that the product to be determined in step S13 is, for example, a product displayed at the top of the second page, that is, a product whose “rank” is 4th. In the example shown in FIG. 1, wine X handled by the store X is targeted. The target product is not limited to this, and may be a product other than the highest (first) displayed on the first page, for example. In other words, in the example of FIG. 1, the products whose “ranking” is second and third may be used. A method for selecting a target product will be described later with reference to FIG.

  Subsequently, when the information providing apparatus 1 according to the embodiment determines that the display order of the products fluctuates to the upper level, the information providing device 1 proposes an additional rate addition to the store that handles the products (step S14).

  For example, as shown in FIG. 1, the information providing apparatus 1 first increases the display ratio of wine X from the 4th place to the 3rd place by adding an additional rate of 3%, and the page order is changed from the second page. It is determined that the page changes to the first page (top screen). Then, the information providing apparatus 1 proposes to add an additional 3% of the wine X to the store X.

  Subsequently, the information providing apparatus 1 accepts an additional permission of 3% for the additional rate from the manager M1 of the store X (step S15). At this time, the information providing apparatus 1 may receive a period of permission for addition from the administrator M1. That is, the information providing apparatus 1 may cancel the addition after the additional permission period has elapsed.

  Subsequently, when the information providing apparatus 1 receives the search query “wine” from the user U1 (step S16), the information providing apparatus 1 outputs a display order based on the index value added with the addition ratio to the user terminal 100 as a search result (step S17). .

  For example, in the example illustrated in FIG. 1, the wine X is displayed on the first page of the screen of the user terminal 100 by adding the addition ratio. That is, the display order of the wine X is changed from the fourth place to the third place.

  As described above, the information providing apparatus 1 according to the embodiment can surely change the display order of the products to the upper level by proposing an additional rate addition. Therefore, according to the information providing apparatus 1 according to the embodiment, it is possible to provide an appropriate service to the exhibitor.

[2. Configuration of information providing system S]
Next, the information providing system S including the information providing apparatus 1 will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration of the information providing system S according to the embodiment. As shown in FIG. 2, the information providing system S according to the embodiment includes an information providing apparatus 1, a plurality of sales terminal 10-1 and 10-2, and a plurality of user terminals 100-1 and 100-. 2 is included. These various devices are communicably connected via a network N by wire or wireless. In the following description, the sales terminal 10 and the user terminal 100 will be described when the sales terminals 10-1 and 10-2 and the user terminals 100-1 and 100-2 are not particularly distinguished. To do.

  The information providing device 1 is a server device that provides product information related to products to the user U1 and accepts purchases of products from the user U1. For example, the information providing apparatus 1 provides product information, accepts product purchases, and the like via a predetermined website (EC site). That is, the information provision apparatus 1 is an apparatus corresponding to a shopping server.

  The user terminal 100 is a terminal device used by a user. The user terminal 100 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. For example, the user terminal 100 displays the predetermined web page received from the information providing apparatus 1 by accessing the information providing apparatus 1 in accordance with an instruction from the user U1.

  The vendor terminal 10 is an information processing device used by the manager M1 of the store X who is a vendor. The vendor terminal 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, or the like.

  For example, in accordance with an instruction from the manager M1 of the store X, the sales source terminal 10 adds product to be sold in the electronic commerce service or sets a sales promotion ratio by transmitting product information regarding the product.

[3. Configuration of information providing device]
Next, the configuration of the information providing apparatus 1 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the information providing apparatus 1 according to the embodiment. As illustrated in FIG. 3, the information providing apparatus 1 includes a control unit 2, a storage unit 3, and a communication unit 4. The information providing apparatus 1 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the information providing apparatus 1 and a display unit (for example, a liquid crystal display) for displaying various types of information. You may have.

(3-1. Communication unit 4)
The communication part 4 is implement | achieved by NIC (Network Interface Card) etc., for example. The communication unit 4 is connected to the network N by wire or wirelessly, and transmits and receives information between, for example, the selling terminal 10 and the user terminal 100 included in the information providing system S.

(3-2. Storage unit 3)
The storage unit 3 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. As illustrated in FIG. 3, the storage unit 3 according to the embodiment stores product information 31 and store information 32.

(3-2-1. Product information 31)
The product information 31 according to the embodiment is information including various types of information related to the product. FIG. 4 is a diagram illustrating an example of the product information 31 according to the embodiment. As shown in FIG. 4, the product information 31 includes items such as “store”, “product ID”, “product name”, “price”, “promotion ratio”, “content data”, and “keyword”.

  “Store” indicates a store that is a sales source of the corresponding product. The “store” may include identification information for identifying a store as a store such as a store ID. “Product ID” indicates identification information for identifying a product.

  The “product name” indicates a specific name of the product. “Price” indicates the selling price (yen) of the corresponding product. “Sales promotion ratio” indicates the ratio of the sales promotion cost to the sales price of the product. The sales promotion fee is a consideration paid to the administrator of the information providing apparatus 1 from the store of the product when the product is purchased, and is calculated by multiplying the sales price by the sales promotion ratio. Note that the “sales promotion ratio” is not necessarily set, and in such a case, “0%” is input.

  “Content data” is data constituting product content, and is “image”, “headline”, and “detailed sentence” of the corresponding product as shown in FIG. For example, “Heading” and “Detailed sentence” are text data. Further, the data included in the “content data” is not limited to these, and may include, for example, audio data.

  “Keyword” is condition information for narrowing down the products corresponding to the search query, and for example, a word characterizing the product is set by the store. Further, a category (product type) to which the product belongs may be set as the “keyword”. In such a case, the information providing apparatus 1 may cause the store to select a category by presenting the category.

  For example, in FIG. 4, the seller identified by “Store A” is a product identified by the product ID “GD1”, and the product with the product name “Wine A” is sold at a price of “4,500 yen”. An example of exhibiting is shown. Further, the seller identified by “Store A” sets the sales promotion ratio “15%” and the keyword “wine” for the product GD1, and the image “aaa” displayed as the product content of the product GD1. The headline “Carefully selected!” And the detailed sentence “Exquisite red wine 3 bottles set” are shown.

  In FIG. 4, the image is indicated by a conceptual symbol, but actually, captured image data of a product is submitted. Further, although not shown, the product information 31 is link information (for example, URL: Uniform Resource Locator) to the transition destination content to be transitioned when the product content configured by the content data is selected (for example, clicked). May be included.

(3-2-2. Store information 32)
The store information 32 according to the embodiment includes information regarding a store that is a seller. FIG. 5 is a diagram illustrating an example of the store information 32 according to the embodiment. As illustrated in FIG. 5, the store information 32 includes items such as “store”, “number of products (pieces)”, “sales (10,000 yen)”, and “result history”.

  “Store” indicates a store that is a sales source of the corresponding product. “Number of products (pieces)” indicates the number of all products sold by the store. “Sales (10,000 yen)” indicates the sales of the store. “Achievement history” is information (an example of the achievement history information) that indicates the addition result of the past additional rate, and includes items such as “number of times of acceptance”, “acceptance rate”, and “average addition rate”. “Number of times of acceptance” indicates the number of proposals from the information providing apparatus 1. That is, the “number of times of acceptance” indicates the number of times that the store has executed an additional rate addition.

  The “acceptance rate” indicates the ratio of the “acceptance count” to the proposal count of the information providing apparatus 1. “Average additional ratio” indicates the average value of the additional ratio added in “Number of times of acceptance”.

  For example, in the example shown in FIG. 5, the store A currently sells 100 products and indicates that the sales are 10 million yen. Store A indicates that the additional rate of 30 is added, and indicates that the additional rate is increased with a probability of 34% with respect to the number of proposals of the information providing apparatus 1. In addition, the store A indicates that the average value of the additional ratio in the addition of 30 times is 4%. The store information 32 is not limited to the above, and various information may be included depending on the purpose.

  Returning to the description of FIG. 3, the control unit 2 is a controller, and is stored in a storage device inside the information providing device 1 by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). The various programs (corresponding to an example of the information providing program) are executed by using the RAM as a work area. The control unit 2 is a controller, and is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As shown in FIG. 3, the control unit 2 includes a determination unit 21, a determination unit 22, a proposal unit 23, a reception unit 24, a performance determination unit 25, and a notification unit 26, which will be described below. Realize or execute functions and actions of information provision processing.

(3-3. Determination unit 21)
The determination part 21 determines various information based on various information. For example, the determination unit 21 determines the display order of products in a predetermined search query based on a sales promotion ratio indicating a ratio of sales promotion expenses to product prices. Here, the display order determination processing by the determination unit 21 will be described with reference to FIG.

  FIG. 6 is a diagram illustrating an example of display order determination processing according to the embodiment. FIG. 6 shows processing for determining the display order of wine X in the search query “wine” transmitted by the user U1 in the past.

  The determination unit 21 calculates a product score based on the search query “wine”, and calculates an index value that serves as a reference for the display order based on the calculated product score and the sales promotion ratio. Specifically, as illustrated in FIG. 6, the determination unit 21 calculates a value obtained by adding the product score information and the sales promotion information included in the “information type” as an index value.

  More specifically, the product score information is information related to the product score, and is information including the “parameter value” in each “parameter”. The determination unit 21 refers to the product information 31 (see FIG. 4), sets the parameter value “A1” in the “product name matching degree”, the parameter value “A2” in the “headline matching degree”, and the parameter in the “detailed sentence matching degree”. The value “A3” is calculated.

  For example, the determination unit 21 calculates the degree of matching of the keyword between the search query and the text information indicating the details of the product as the parameter values “A1”, “A2”, and “A3”. The text information is information indicating a character string included in the product information 31.

  In the example of FIG. 6, the determination unit 21 uses the degree of matching between “Wine”, which is the character string of the search query, and “Wine X”, which is the character string of “Product name” in the product information 31, as the degree of matching of the keyword. Calculation, that is, the parameter value “A1” is calculated.

  In addition, the determination unit 21 calculates, as the parameter value “A2”, the degree of coincidence between “Wine” that is the character string of the search query and “Carefully selected!” That is the character string of “Heading” in the product information 31.

  In addition, the determination unit 21 sets the degree of coincidence between “wine”, which is a character string of the search query, and “string of fine red wine 3 sets ...”, which is a character string of “detailed text” of the product information 31, as a parameter value “ Calculated as “A3”.

  For each parameter value “A1”, “A2”, “A3”, the calculated matching degree may be used as it is for the calculation of the product score. For example, the parameter values “A1”, “A2”, “A3” A predetermined weight value may be assigned to each.

  The determination unit 21 similarly calculates parameter values “A1”, “A2”, and “A3” for each product handled by each store, and calculates an index value to which a sales promotion ratio is added.

  The determining unit 21 determines the display order of the wine X based on the calculated index value, and determines the page order displayed by the search query based on the display order. Specifically, the determination unit 21 obtains information on the number of products that can be displayed per page of the search result screen, and calculates the page order by dividing the display order by the number of products that can be displayed.

  The number of products that can be displayed per page of the search result screen may be a predetermined number, for example, or may be the number set by the user U1 through the screen setting of the user terminal 100.

(3-4. Determination unit 22)
Based on the display order determined by the determination unit 21, the determination unit 22 determines whether or not the display order fluctuates higher by adding a predetermined additional ratio to the sales promotion ratio. Here, the processing content of the determination part 22 is demonstrated using FIG.

  FIG. 7 is a diagram illustrating an example of processing contents of the determination unit 22 according to the embodiment. In FIG. 7, the processing content of the determination part 22 at the time of selecting the wine X of the store X as an object of determination by the determination part 22 is shown.

  The determination target is selected, for example, from among products that may change the “page” indicating the page order to the top. That is, in the example of FIG. 7, “page” is the second and subsequent pages, and “rank” is the fourth or lower product.

  Further, the selection of the determination target may be a product other than the highest item among the products whose “page” is the first page, and this point will be described later with reference to FIG. 9. Further, the selection of the determination target is not limited to one product, and a plurality of products may be targeted. This will be described later with reference to FIG.

  For example, the determination unit 22 determines whether or not the page rank fluctuates higher by adding the additional ratio to the sales promotion ratio of the product. For example, the determination unit 22 determines whether or not the page order changes to the top, that is, the first page. Specifically, as illustrated in FIG. 7, the determination unit 22 first determines a higher-order product that is the rank after the change, and calculates a difference in the sales promotion ratio between the determined higher-order product and the target product. calculate.

  In the example illustrated in FIG. 7, the determination unit 22 determines the product name “Wine V” with the “rank” being the third place as the top product, and from the sales promotion ratio “11%” of “Wine V” to “Wine X”. The sales promotion ratio “9%” is subtracted and the difference “2%” is calculated.

  Subsequently, the determination unit 22 determines whether or not the calculated difference is less than a predetermined threshold value. When the determination unit 22 determines that the calculated difference is less than the predetermined threshold, the determination unit 22 determines a value that is larger than the calculated difference and that is equal to or less than the above-described threshold as an addition ratio addition. The display order is determined by calculating an index value in consideration of the determined addition.

  For example, the determination unit 22 may set a value specified by the store as a predetermined threshold value, or may set the “average addition ratio (%)” (see FIG. 5) of the store information 32 as a predetermined threshold value. That is, the threshold may be a value that can be accepted by the store.

  In the example illustrated in FIG. 7, it is assumed that the difference “2%” is less than a predetermined threshold. The determination unit 22 determines, for example, that the added ratio is greater than “2%” and is equal to or less than the threshold, for example, “3%”, and is added to the index value for the product name “Wine X”. Add the minute “3%”.

  As a result, the index value of the product name “Wine X” becomes “17”, the “rank” rises to the third place by overtaking the product name “Wine V”, and “page” increases as the “rank” increases. Also changes from the second page to the first page.

  Then, the determination unit 22 notifies the suggestion unit 23 of the determination result that the display order of “Wine X” fluctuates in the higher order according to the addition percentage “3%”, so that “Wine X” is displayed. It is possible to propose an additional percentage “3%” for the “store X” to be handled.

  In addition, the determination unit 22 determines whether or not the product whose page rank “rank” is the highest rank (that is, the first page) and the next page rank (that is, the second page) changes to the highest rank. However, the present invention is not limited to this. That is, the determination unit 22 may determine whether or not a product that has two or more subsequent page ranks (that is, the third and subsequent pages) changes to the top.

  In addition, the determination unit 22 determines “3%” as a value greater than the difference “2%” and less than or equal to the threshold value as an addition ratio, but the addition ratio is not limited to an integer, but is “2.1%”. Or a decimal number.

(3-5. Proposal part 23)
Returning to FIG. 3, when the determination unit 22 determines that the determination unit 22 fluctuates upward, the suggestion unit 23 proposes an additional rate addition to the store that handles the product. Specifically, the proposing unit 23 proposes an additional percentage “3%” calculated by the determining unit 22 (see FIG. 7).

  In addition, the proposing unit 23 may propose, for example, an additional factor of the additional ratio within a certain range. Specifically, the proposing unit 23 may make a proposal such as “3% or more and less than 5%”.

(3-6. Reception unit 24)
The accepting unit 24 accepts the execution of the addition rate addition from the store X when the suggestion unit 23 proposes the addition rate addition. For example, when the proposing unit 23 proposes “3%” for the addition, the accepting unit 24 accepts that the manager M1 of the store X has performed an operation of permitting “3%”.

  In addition, the reception unit 24 may receive, for example, an input of a numerical value “3%” for the added amount by the manager M1 of the store X. In this case, when the numerical value equal to or greater than “3%” is received, the reception unit 24 notifies the manager M1 of the store X of the reception. On the other hand, when a numerical value less than “3%” is received, the receiving unit 24 notifies the manager M1 of the store X that the additional cannot be received and receives the numerical value input again.

(3-7. Result determination unit 25)
In the performance determination unit 25, when the execution of the additional rate is accepted by the reception unit 24, the sales performance of the product in the predetermined period after the additional rate is increased compared to the sales performance before the additional rate is added. It is determined whether or not.

  Here, the sales performance is, for example, the sales amount or the number of sales of the product in the actual predetermined period. Further, the sales performance is not limited to the sales amount or the number of sales. For example, purchase on the Internet of the user U1 such as impression in the search result of the product, PV (Page View), conversion rate, CTR (Click Through Rate), etc. May be an action.

  The performance determination unit 25 may set a preset period as a predetermined period, or may accept an arbitrary period from the manager M1 of the store X and set the accepted period as a predetermined period. .

(3-8. Notification unit 26)
When the result determination unit 25 determines that the sales record has increased, the notification unit 26 notifies the store that the sales record has increased. Specifically, the notification unit 26 notifies the manager M1 of the store X that the addition amount is added, so that the sales amount of the product, the number of sales, and the action of the user U1 on the Internet have increased.

[4.1 Judgment process of higher rank within the first page]
In the above description, the determination unit 22 determines whether or not the product on the second page fluctuates on the first page. For example, the determination unit 22 may determine whether or not the product fluctuates on the first page. . This point will be described with reference to FIG.

  FIG. 8 is a diagram illustrating an example of the determination process of the upper level change in the same page according to the embodiment. FIG. 8 shows a search result screen in the user terminal 100. In the example shown in FIG. 8, the first to third display orders are displayed on the first page, and the fourth to sixth positions are displayed on the second page.

  Here, in the first page, the higher the display order is, the higher the possibility of being viewed by the user U1 in general. In other words, if it is limited to the first page, the product with the highest display order is most likely to be viewed, and the product with the third display order is less likely to be viewed.

  Therefore, the determination unit 22 determines whether or not the product with the display rank of third rank changes to the first rank when the additional ratio is added within a predetermined threshold. If the proposing unit 23 determines that the determining unit 22 changes to the first place, the proposing unit 23 proposes to add an additional ratio to the store that handles the third-ranked product. As a result, the sales performance can be improved also by the upper level fluctuation within the same page.

  Note that the determination unit 22 is not limited to determining the change in the display order on the first page, and may determine the change in the display order on pages other than the first page such as the second page, for example. That is, in the example illustrated in FIG. 8, the determination unit 22 may determine whether or not the product with the display rank of 6th changes to the 4th place when the additional ratio is added within a predetermined threshold. .

[5. (Judgment process for higher fluctuations of multiple products)
In the above-described embodiment, the determination unit 22 determines whether or not the display order of one product fluctuates. However, the determination unit 22 is not limited to this, and determines whether or not a plurality of products fluctuate higher. May be. This point will be described with reference to FIG.

  FIG. 9 is a diagram illustrating an example of a determination process for higher-order fluctuations of a plurality of products according to the embodiment. FIG. 9 shows a process for determining whether or not the products with the fourth and fifth display ranks change to the second display rank.

  As illustrated in FIG. 9, the determination unit 22 determines whether or not the display order fluctuates higher for each of a plurality of products. Then, when there are a plurality of products determined by the determination unit 22 to move upward, the proposing unit 23 proposes an additional rate addition for each store that handles a plurality of products.

  In the example illustrated in FIG. 9, the proposing unit 23 proposes an additional rate addition that causes the display order to change to the second place with respect to the store that handles the product having the fourth display order. In addition, the proposing unit 23 proposes an additional ratio that causes the display order to change to the second place with respect to a store that handles a product having the display order of the fifth place. At this time, the proposing unit 23 determines an additional factor for the additional ratio for each of the fourth and fifth display items, and proposes each determined additional factor to each store.

  In the example illustrated in FIG. 9, the determination unit 22 may determine whether or not the products ranked 4th and 5th are changed to 3rd, but the display rank is 2nd or 2nd or higher. It is preferable to determine whether or not it fluctuates.

  This is to ensure that the display rank of both products is surely changed to the top when both of the 4th and 5th display products are added with the additional ratio.

  That is, when the determination unit 22 determines that the plurality of products fluctuate in the higher rank, the proposing unit 23 proposes an additional ratio in which the display rank of all of the plurality of products fluctuates in the higher order for each of the plurality of products. Thereby, even if it is a case where the addition ratio addition is proposed to a plurality of products, all the products can be surely changed to a higher rank.

  Moreover, the proposal part 23 may determine the priority of a proposal with respect to several goods. Specifically, the proposal unit 23 determines the priority of the proposal based on the record history information indicating the record of adding the past additional ratio in the store.

  More specifically, the proposing unit 23 sets the number of stores in accordance with the “acceptance count” and “acceptance rate”, which are additional results included in the “actual history” of the store information 32 (an example of the actual history information). Decide the priority as a proposal destination.

  For example, the proposal unit 23 determines a higher priority as the “number of times of acceptance” increases or as the “acceptance rate” increases. And the proposal part 23 proposes an additional rate preferentially with respect to a store with high priority.

  In addition, when the proposing unit 23 proposes an additional rate for a plurality of stores, the proposing unit 23 determines and proposes an additional rate so that the higher the priority, the higher the rank after the change.

[6. Processing procedure)
Next, the procedure of the proposal process executed by the information providing apparatus 1 according to the embodiment will be described with reference to FIG. FIG. 10 is a flowchart illustrating the procedure of the proposal process executed by the information providing apparatus 1 according to the embodiment.

  As shown in FIG. 10, first, the determination unit 21 of the information providing apparatus 1 acquires a sales promotion ratio indicating a ratio of the sales promotion cost to the sales price of the product from the store (step S101). The determination unit 21 determines the display order of products in a predetermined search query based on the acquired sales promotion ratio (step S102).

  Subsequently, based on the display order determined by the determination unit 21, the determination unit 22 determines whether or not the display order fluctuates higher by adding a predetermined additional ratio to the sales promotion ratio (step S103).

  Subsequently, when the determination unit 22 determines that the display order changes to the top (step S103; Yes), the proposal unit 23 determines whether or not a plurality of products change to the top (step S104).

  Subsequently, when it is determined that the plurality of products fluctuate in the higher order (step S104; Yes), the proposing unit 23 determines an additional ratio in which all of the plurality of products fluctuate in the higher order (step S105).

  Subsequently, the proposing unit 23 proposes to add the determined additional ratio to the store that handles the product (step S106), and ends the process.

  On the other hand, in step S103, the proposal part 23 returns a process to step S102, when it determines with the determination part 22 not changing to upper rank (step S103; No).

  On the other hand, in step S104, the suggestion unit 23 determines an additional ratio for one product (step S107) when a plurality of products do not change to the top, that is, only one product changes to the top (step S104; No). ), The process proceeds to step S106.

[7. effect〕
As described above, the information providing apparatus 1 according to the embodiment includes the determination unit 21, the determination unit 22, and the proposal unit 23. The determination unit 21 determines the display order of products in a predetermined search query based on a sales promotion ratio indicating a ratio of sales promotion expenses to product prices. Based on the display order of the product determined by the determination unit 21, the determination unit 22 determines whether or not the display order fluctuates higher by adding a predetermined additional ratio to the sales promotion ratio. The proposing unit 23 proposes to add an additional rate to the store that handles the product when the determining unit 22 determines that the level fluctuates upward.

  As a result, the information providing apparatus 1 according to the embodiment can increase the display order of the products to the upper level by proposing an additional rate addition, so that an appropriate service for the store that is the seller is provided. Can be provided.

  In the information providing apparatus 1 according to the embodiment, the determination unit 21 determines the page order displayed by the search query based on the display order of the products. The determination unit 22 determines whether or not the page order changes to the top by adding the addition ratio.

  Thereby, since the information provision apparatus 1 which concerns on embodiment can change the page order in which goods are displayed to an upper rank reliably by proposing the addition of an additional rate, it is with respect to the store which is an exhibitor. Appropriate services can be provided.

  Further, in the information providing apparatus 1 according to the embodiment, the determination unit 22 determines whether or not the page order changes to the highest level.

  Thereby, since the information providing apparatus 1 according to the embodiment can reliably change the page order in which the product is displayed to the highest position by proposing an additional rate addition, the store that is the exhibitor And provide appropriate services.

  Further, in the information providing apparatus 1 according to the embodiment, the determination unit 22 determines whether or not a product that has a page order that is one page higher than the highest rank changes to the highest rank.

  Thereby, the information providing apparatus 1 according to the embodiment is an exhibitor because the product displayed on the second page can be surely changed on the first page by proposing an additional rate addition. Appropriate services can be provided to the store.

  In the information providing apparatus 1 according to the embodiment, the determination unit 21 calculates the degree of matching of keywords between the search query and text information indicating the details of the product, and determines the display order based on the degree of matching and the sales promotion ratio. .

  Thereby, since the information provision apparatus 1 which concerns on embodiment can determine an exact display order, it can improve the precision of the addition ratio addition proposal with respect to a store.

  Moreover, in the information providing apparatus 1 according to the embodiment, the determination unit 22 determines whether or not the display order fluctuates higher for each of a plurality of products. When there are a plurality of products determined by the determination unit 22 to move upward, the proposing unit 23 proposes an additional rate addition for each store that handles the products.

  Thereby, since the information provision apparatus 1 which concerns on embodiment can propose the addition ratio addition with respect to several stores which handle several goods, it can provide an appropriate service with respect to several stores. .

  Further, in the information providing apparatus 1 according to the embodiment, when the determination unit 22 determines that the plurality of products fluctuate in the higher rank, the suggestion unit 23 sets a plurality of additional ratios in which the display ranks of all the plurality of products fluctuate in the higher rank. Propose for each product.

  Thereby, since the information provision apparatus 1 which concerns on embodiment can change the display order of several goods to a high rank reliably by proposing the addition of an additional rate, it is suitable with respect to the store which is an exhibitor. Services can be provided.

  The information providing apparatus 1 according to the embodiment includes a storage unit 3. The memory | storage part 3 memorize | stores the performance history information (store information 32) which shows the addition performance of the past additional ratio in a store. The proposing unit 23 determines a priority as a proposing destination for each of a plurality of stores according to the added results included in the performance history information stored in the storage unit 3, and makes a proposal to the store based on the priorities.

  Thereby, since the information providing apparatus 1 according to the embodiment can preferentially make a suggestion for a store that has responded to the suggestion of adding in the past, an appropriate service is provided to the store that is the exhibitor. Can be provided.

  In addition, the information providing apparatus 1 according to the embodiment includes a reception unit 24, a result determination unit 25, and a notification unit 26. The accepting unit 24 accepts the execution of the addition rate addition from the store when the suggestion unit 23 proposes the addition rate addition. In the performance determination unit 25, when the execution of the additional rate is accepted by the reception unit 24, the sales performance of the product in the predetermined period after the additional rate is increased compared to the sales performance before the additional rate is added. It is determined whether or not. When the result determination unit 25 determines that the sales record has increased, the notification unit 26 notifies the store that the sales record has increased.

  Thereby, since the information provision apparatus 1 which concerns on embodiment can make a store realize that the addition ratio addition was effective, it can improve the satisfaction of the store.

[8. program〕
Further, the information providing apparatus 1 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 11, for example. FIG. 11 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the information providing apparatus 1. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the communication network 50 and sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to other devices via the network N.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the information providing apparatus 1 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 2 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the storage unit 3. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from other devices via the network N.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

[9. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In addition, the processes described in the above-described embodiments can be appropriately combined within a range that does not contradict the processing contents.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the determination unit 21 can be read as determination means or a determination circuit.

DESCRIPTION OF SYMBOLS 1 Information provision apparatus 2 Control part 3 Memory | storage part 4 Communication part 10 Seller terminal 21 Determination part 22 Judgment part 23 Proposal part 24 Reception part 25 Performance determination part 26 Notification part 31 Merchandise information 32 Store information

Claims (11)

A determination unit that determines a display order of the product in a predetermined search query based on a sales promotion ratio indicating a ratio of the sales promotion cost to the product price;
Based on the display order determined by the determination unit, a determination unit that determines whether or not the display order fluctuates higher by adding a predetermined additional ratio to the sales promotion ratio;
An information providing apparatus comprising: a proposing unit that proposes an addition of the additional rate to a store that handles the product when it is determined by the determining unit that the position fluctuates upward. The determination unit is
Determining the page order displayed by the search query based on the display order;
The determination unit
The information providing apparatus according to claim 1, wherein it is determined whether or not the page order changes to a higher rank by adding the additional ratio. The determination unit
The information providing apparatus according to claim 2, wherein it is determined whether or not the page order changes to the top. The determination unit
The information providing apparatus according to claim 3, wherein it is determined whether or not the product that has the page order immediately after the topmost level changes to the topmost level. The determination unit is
The degree of coincidence of keywords between the search query and text information indicating details of the product is calculated, and the display order is determined based on the degree of coincidence and the sales promotion ratio. The information provision apparatus as described in any one. The determination unit
Determine whether or not the display order fluctuates higher for each of the plurality of products,
The proposal section
The addition ratio is proposed for each of the stores that handle the product when there are a plurality of the products that are determined to fluctuate upward by the determination unit. The information providing apparatus according to one. The proposal section
When the determination unit determines that the plurality of products fluctuate higher, the additional ratio at which the display order of all the plurality of products fluctuates higher is proposed for each of the plurality of products. Item 7. The information providing apparatus according to Item 6. A storage unit for storing past record information indicating the past record of the additional rate in the store;
The proposal section
A priority as a proposal destination is determined for each of the plurality of stores in accordance with the added result included in the result history information stored in the storage unit, and a proposal is made to the store based on the priority. The information providing apparatus according to claim 6 or 7, characterized in that: A reception unit that accepts execution of the addition rate addition from the store when the addition unit proposes the addition rate addition;
When the execution of the additional rate is accepted by the reception unit, has the sales performance of the product in the predetermined period after the additional rate increased compared to the sales performance before the additional rate added? A performance determination unit for determining whether or not,
9. The notification unit according to claim 1, further comprising: a notification unit that notifies the store that the sales performance has increased when the sales performance determination unit determines that the sales performance has increased. The information provision apparatus as described in any one. An information providing method executed by the information providing apparatus,
A determination step of determining a display order of the product in a predetermined search query based on a promotion ratio indicating a ratio of the promotion cost to the price of the product;
A determination step of determining whether or not the display rank changes to a higher level by adding a predetermined additional ratio to the promotion ratio based on the display rank determined by the determination step;
And a proposing step of proposing an increase in the additional ratio to the store that handles the product when it is determined that the level fluctuates in the higher order in the determining step. A determination procedure for determining a display order of the product in a predetermined search query based on a sales promotion ratio indicating a ratio of a sales promotion cost to a product price;
A determination procedure for determining whether or not the display order changes to a higher level by adding a predetermined additional ratio to the sales promotion ratio based on the display order determined by the determination procedure;
An information providing program for causing a computer to execute a proposing procedure for proposing an additional rate of the additional rate to a store that handles the product when it is determined that the level fluctuates in the higher order by the determining procedure.

Images