JP6282710B1 - Determination apparatus, determination method, and determination program - Google Patents

Abstract

It is possible to provide contents for promoting the setting of a sales promotion ratio. A determination apparatus according to the present application includes an acquisition unit and a determination unit. An acquisition part acquires the information regarding the one sales origin in predetermined | prescribed electronic commerce. When the information on one sales source satisfies a predetermined condition, the determination unit is a sales promotion ratio associated with each product, and a sales promotion ratio indicating a ratio of the sales promotion cost to the product price of each product, Based on the virtual sales promotion ratio, which is a virtual sales promotion ratio associated with one product sold by the seller, the product for which the content is provided is determined. [Selection] Figure 2

Description

  The present invention relates to a determination device, a determination method, and a determination program.

  2. Description of the Related Art In recent years, with the rapid spread of the Internet, sales via the Internet have become popular. For example, there is provided a technology for selling products to EC (Electronic Commerce) sites and selling the products to users. In addition, in advertising distribution on the Internet, a technique for identifying the advertising space that gives the user a purchase motive and evaluating the effectiveness of the product advertisement is known.

JP 2002-074151 A

  However, in the above-described conventional technology, it is not always possible to promote the setting of the sales promotion ratio for the merchant of the product. For example, it is possible to provide content for promoting the setting of a sales promotion ratio only by specifying a content distribution frame such as an advertising frame that gives a user motivation to purchase and evaluating the effectiveness of content such as an advertisement. It is not always possible.

  The present application has been made in view of the above, and an object thereof is to provide a determination device, a determination method, and a determination program that enable provision of contents for promoting the setting of a sales promotion ratio.

  The determination device according to the present application includes an acquisition unit that acquires information about one sales source in a predetermined electronic commerce and a sales promotion ratio associated with each product when the information about the one sales source satisfies a predetermined condition. And based on the sales promotion ratio indicating the ratio of the sales promotion cost to the product price of each product and the virtual sales promotion ratio that is a virtual sales promotion ratio associated with the one product sold by the one sales source. And a determination unit for determining a product for providing the content.

  According to one aspect of the embodiment, there is an effect that it is possible to provide content for promoting the setting of the sales promotion ratio.

FIG. 1 is a diagram illustrating an example of a determination process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the determination device according to the embodiment. FIG. 3 is a diagram illustrating an example of a product information storage unit according to the embodiment. FIG. 4 is a diagram illustrating an example of the index information storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of an action history information storage unit according to the embodiment. FIG. 6 is a diagram illustrating an example of the vendor information storage unit according to the embodiment. FIG. 7 is a flowchart illustrating an example of the determination process according to the embodiment. FIG. 8 is a flowchart illustrating an example of the calculation of the virtual billing amount according to the embodiment. FIG. 9 is a diagram illustrating an example of determining the virtual sales promotion ratio according to the embodiment. FIG. 10 is a diagram illustrating an example of determining the virtual sales promotion ratio according to the embodiment. FIG. 11 is a diagram illustrating an example of determining the virtual sales promotion ratio according to the embodiment. FIG. 12 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the determination device.

  Hereinafter, a determination apparatus, a determination method, and a mode for executing a determination program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the determination device, the determination method, and the determination program according to the present application are not limited to the embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

(Embodiment)
[1. Decision process)
An example of the determination process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a determination process according to the embodiment. In the example of FIG. 1, the determination apparatus 100 provides a user with a promotion rate indicating a ratio of a promotion cost to a product price associated with a product or service (hereinafter, also referred to as “product”) ( The content to be distributed is determined.

  The sales promotion ratio here refers to a sales promotion cost provided to a service provider that provides an electronic commerce service when the product is sold, and is calculated from the sales price of the product. This is the ratio of expenses to sales prices. Such sales promotion costs are costs that can benefit the service provider. Note that the service provider may use the sales promotion fee for an arbitrary action for promoting the sale of the product, such as displaying an advertisement, selling, or providing a coupon in order to sell the product. Further, the service provider does not need to use the full amount of the sales promotion cost to perform the sales promotion, and may use only a part or not all. Further, the sales promotion cost may be used as an exhibition cost in an online shopping mall (for example, shop site A) in an electronic commerce service, for example. In other words, “sales promotion costs” in the present specification is a concept including not only costs used for promoting the sale of merchandise but also costs used for providing various services in the online shopping mall. .

  Hereinafter, associating a sales promotion ratio with a product may be described as option setting, a product associated with the sales promotion ratio may be described as an option-equipped product, and charging based on the sales promotion rate may be described as option charging. For products with options set, content is displayed preferentially over other products with no options set, or among products with options set, a higher promotion rate is associated The content is displayed with priority, but details will be described later.

  Further, in FIG. 1, when information about one sales source (hereinafter also referred to as “store”) satisfies a predetermined condition, the determination apparatus 100 uses a virtual sales promotion ratio ( Hereinafter, the content to be provided to the user is determined based on the sales promotion ratio and the virtual sales promotion ratio. Here, the virtual sales promotion ratio is a virtual sales promotion ratio used when determining the content to be provided to the user, and means a sales promotion ratio that is not charged by the seller. Hereinafter, a product associated with a virtual sales promotion ratio may be described as a virtual option-included product, and charging based on the virtual sales promotion ratio may be described as virtual option charging.

  Further, FIG. 1 illustrates a case where the determination device 100 provides (distributes) information (hereinafter also referred to as “product information”) related to products corresponding to a query (search query) input by the user as content. In the example of FIG. 1, product information related to a product is shown as an example of content, but the content is not limited to product information, and any content may be used as long as it relates to a product.

  As illustrated in FIG. 1, the determination system 1 includes a terminal device 10, a sales source device 20, and a determination device 100. The terminal device 10, the sales source device 20, and the determination device 100 are connected to be communicable by wire or wireless via a predetermined communication network (not shown). Further, the determination system 1 illustrated in FIG. 1 may include a plurality of terminal devices 10, a plurality of sales source devices 20, and a plurality of determination devices 100.

  The terminal device 10 is an information processing device used by a user. The terminal device 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. In the example shown in FIG. 1, the case where the terminal device 10 is a smartphone used by the user is shown. Hereinafter, the terminal device 10 may be referred to as a user. That is, hereinafter, the user can be read as the terminal device 10. Specifically, FIG. 1 illustrates a case where the terminal device 10 is a smartphone used by a user identified by the user ID “U1” (hereinafter, may be referred to as “user U1”).

  In the example illustrated in FIG. 1, the terminal device 10 will be described as the terminal devices 10-1 and 10-2 according to the display of the screen of the terminal device 10. The terminal devices 10-1 and 10-2 are the same terminal device 10. Hereinafter, the terminal devices 10-1 and 10-2 will be referred to as the terminal device 10 when they are not particularly distinguished.

  When the information about one store satisfies a predetermined condition, the determining apparatus 100 is a virtual promotion ratio that is associated with each product and a virtual promotion rate that is associated with one product sold by one store. It is an information processing apparatus that determines a product for which content is provided based on a sales promotion ratio. In the example of FIG. 1, the case where one store is the store X is shown.

  Further, the determination device 100 provides a search service that provides the terminal device 10 with a search result for the query acquired from the terminal device 10. In the example of FIG. 1, the determination device 100 provides ranking information in which product information is arranged to the terminal device 10 that is a query transmission source. In the example illustrated in FIG. 1, it is assumed that the determination device 100 provides an electronic commerce service.

  FIG. 1 shows a case where the determination device 100 provides a search service and an electronic commerce service. However, when an external information processing device provides a search service and an electronic commerce service, the determination device 100 uses the search service and the electronic commerce service. There is no need to provide services. In this case, the determination apparatus 100 may acquire various types of information from an external information processing apparatus that provides a search service or an electronic commerce service, and may determine only a product for which content is to be provided.

  The sales source device 20 is an information processing device used by the manager M1 of the store X that is the sales source. For example, the manager M1 of the store X uses the sales source device 20 to add products to be sold in the electronic commerce service or to set a sales promotion ratio. The vendor apparatus 20 is realized by, for example, a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, or the like. FIG. 1 shows a case where the vendor apparatus 20 is a notebook PC.

  In the example of FIG. 1, the determination apparatus 100 stores information on products sold by each store such as the store X, as shown in the product information storage unit 121. For example, as shown in the product information storage unit 121, the determination device 100 stores sake A and wine X sold by the store X. Specifically, as shown in the product information storage unit 121, the determination device 100 includes sake A or a product that is a product identified by the product ID “GD10” (hereinafter sometimes referred to as “product GD10”). The store X stores the wine X, which is a product identified by the ID “GD11” (hereinafter may be referred to as “product GD11”). Further, as shown in the product information storage unit 121, the determination device 100 stores information indicating that no sales promotion ratio is set for all products such as the product GD10 and the product GD11 sold by the store X.

  In the example of FIG. 1, as illustrated in the product information storage unit 121, the determination apparatus 100 has a product name “Sake A” and a price “15000 (yen)” for the product GD10 sold by the store X. Information indicating that the sales promotion ratio is not set is stored. In the example of FIG. 1, as shown in the product information storage unit 121, the determination device 100 has a product name “Wine X” and a price “5000 (yen)” for the product GD 11 sold by the store X. Information indicating that the sales promotion ratio is not set is stored.

  As described above, when “product GD * (* is an arbitrary numerical value)” is described, it indicates that the product is a product identified by the product ID “GD *”. For example, when “product GD1” is described, the product is a product identified by the product ID “GD1”. In the following, “product information of product GD * (* is an arbitrary numerical value)” may be expressed as “product GD * (* is an arbitrary numerical value)”. For example, hereinafter, the product GD1 can be read as product information of the product GD1.

  In the example of FIG. 1, the determination apparatus 100 stores information regarding the number of types of products sold by each store and information regarding sales at each store, as shown in the vendor information storage unit 124. For example, the determination apparatus 100 stores information indicating that the store X sells 100 types of products as a whole, as shown in the sales source information storage unit 124. Further, as shown in the sales source information storage unit 124, the determination device 100 sets “0 (%)” for the products for which the sales promotion ratio is set among the 100 types of products sold by the store X, that is, 0. Information indicating that the number is individual is stored. Further, for example, the determination apparatus 100 stores information indicating that the sales of the store X is 20 million yen, as shown in the vendor information storage unit 124. Further, for example, as shown in the sales source information storage unit 124, the determination apparatus 100 has “0 (%)” for sales of products for which a sales promotion ratio is set out of 20 million yen in store X, that is, 0. Information indicating a circle is stored.

  First, the determination apparatus 100 gives a virtual sales promotion ratio to a store that satisfies a predetermined condition (step S11). For example, when the sales of a store exceed 15 million yen, the determination apparatus 100 gives a virtual sales promotion ratio to the store. Here, “giving a virtual sales promotion ratio to a store” means that the virtual sales promotion ratio is associated with a predetermined product sold by the store. Further, the predetermined condition is not limited to the above, and may be various conditions. For example, the predetermined condition may be that the store sales are within a predetermined range (for example, 5 million yen to less than 10 million yen), or that the store sells wine as a product. The store may sell wine of a predetermined price range (for example, 5000 yen or more and less than 10,000 yen). Further, for example, the predetermined condition may be a case where the sales promotion rate associated with the product sold by one store is lower than the sales promotion rate of other products. For example, when the wine sold by one store is associated with a lower sales promotion ratio than other products, the determination apparatus 100 may assign a virtual sales promotion ratio to the store. For example, when the sales promotion ratio associated with the wine sold by one store is lower than the sales promotion ratio associated with the wine sold by the other store, the determination apparatus 100 gives the virtual sales promotion ratio to the store. May be. In addition, for example, when the sales promotion rate associated with the wine sold by one store is lower than the sales promotion rate associated with another product sold by the store, the determination apparatus 100 virtually stores the sales promotion rate. A sales promotion ratio may be given.

  In the example of FIG. 1, since the sales of the store X is 20 million yen and exceeds 15 million yen, the determination apparatus 100 gives a virtual sales promotion ratio to the store X. For example, as shown in the vendor information storage unit 124, the determination apparatus 100 gives the store X a virtual sales promotion ratio with an application period of 3 weeks and an upper limit of 50,000 yen. The application period of the virtual sales promotion ratio is not limited to the above, and may be various periods. For example, the application period of the virtual sales promotion ratio may be various periods such as one week or one month. Further, the upper limit of the virtual sales promotion ratio is not limited to the above, and may be various upper limits. For example, the upper limit of the virtual sales promotion ratio may be various upper limits such as 5,000 yen or 100,000 yen. For simplicity, FIG. 1 shows a case where a virtual sales promotion ratio is given to a store that satisfies a predetermined condition, but the determination apparatus 100 assigns a virtual sales promotion ratio to each product, not limited to a store. May be. That is, the determination apparatus 100 may determine the condition for each product sold by the store instead of all the products in the store, and give the virtual sales promotion ratio only to the product that satisfies the condition. The determination apparatus 100 may give the virtual sales promotion ratio only to products that satisfy a predetermined price range among products sold by one store. For example, the determination apparatus 100 is a case where the sales of one store exceed 15 million yen, and satisfies a predetermined price range condition (for example, 1000 yen or more and less than 5000 yen) among products sold by one store. You may give a virtual sales promotion ratio only to goods.

  Further, the determination device 100 sets a virtual sales promotion ratio for a predetermined product sold by the store X (step S12). In the example of FIG. 1, the determination apparatus 100 determines to associate the virtual sales promotion ratio with the wine X among the products sold by the store X. For example, when wine is a product whose sales increase due to option setting is larger than other products, it may be determined that the virtual sales promotion ratio is associated with the wine sold by the store to which the virtual sales promotion ratio is given. For example, the determination apparatus 100 estimates the increase in sales when wine X is sold by a store other than the store X and the wine X is set as an option based on various information such as sales of wine set as an option. May be. For example, the determination apparatus 100 is a sake sold by stores other than the store X, and increases sales when sake A is set as an option based on various information such as sales of various options set in Japan. It may be estimated. For example, the determination apparatus 100 may determine that, among the products sold by the store X, the virtual sales promotion ratio is associated with a product (for example, wine X) in which the estimated increase in sales is larger than other products.

  In addition, for example, the determination apparatus 100 may determine to associate a virtual sales promotion ratio with a product whose (advertisement display) rank is a predetermined threshold or less among products satisfying a predetermined market transaction condition. For example, the determination apparatus 100 may determine that a virtual sales promotion ratio is associated with a product whose rank is a predetermined fourth or lower among products whose sales price is in a predetermined price range. For example, the determination apparatus 100 determines to associate the virtual sales promotion ratio with a product whose rank is a predetermined 10th or lower among products whose points given to the user who has purchased the product when the product is purchased is equal to or higher than a predetermined threshold. May be. For example, the determination apparatus 100 may determine that a virtual sales promotion ratio is associated with a product whose rank is a predetermined fourth or lower among products whose shipping cost that the user bears when the product is purchased satisfies a predetermined condition. . For example, the determination device 100 may determine that the virtual sales promotion ratio is associated with a product whose rank is a predetermined fourth or lower among products whose shipping cost is borne by the user when the product is purchased. For example, the determination apparatus 100 may determine that a virtual sales promotion ratio is associated with a product whose rank is a predetermined 4th or lower among products whose shipping cost that the user bears when the product is purchased is a predetermined threshold or more. Good.

  Further, the determination device 100 determines the value of the virtual sales promotion ratio so that the virtual sales promotion ratio associated with the wine X exceeds the sales promotion ratio set for wine sold by other stores. In the example of FIG. 1, it is assumed that the sales promotion ratio “7%” associated with the wine V sold by the store V is the maximum among the wines sold by each store. In the example of FIG. 1, the determination device 100 determines the virtual sales promotion ratio associated with the wine X so as to exceed “7%”. For example, as illustrated in the product information storage unit 121, the determination device 100 determines the virtual sales promotion ratio associated with the wine X as “7.1%”. Note that the determination device 100 may determine any value (> 7 (%)) for the virtual sales promotion ratio associated with the wine X if the sales promotion ratio “7%” associated with the wine V is exceeded.

  In addition, in the example of FIG. 1, for the sake of simplicity, the case where the virtual promotion ratio is associated only with wine X among the products sold by store X is shown. The virtual sales promotion ratio may be associated with products other than the wine X to be sold. For example, for the sake A sold by the store X, the determination apparatus 100 may determine to associate a virtual sales promotion ratio that exceeds the sales promotion ratio set for the sake sold by another store.

  From here, provision of the content based on the virtual sales promotion ratio determined by the determination apparatus 100 will be described.

  The determination device 100 acquires a query from the terminal device 10-1 used by the user U1 (step S13). In the example of FIG. 1, the determination device 100 acquires the query “wine” from the terminal device 10-1. In the example shown in FIG. 1, the user U1 inputs the query “wine” into the search window in the page W11 of the shop site A related to the electronic commerce service provided by the determination device 100 displayed on the screen of the terminal device 10-1. Press the search button. Then, the terminal device 10-1 transmits the query “wine” to the determination device 100.

  Thereafter, the determination apparatus 100 determines the content to be provided to the user U1 based on the acquired query (step S14). First, the determination device 100 that has acquired the query “wine” from the terminal device 10 extracts product information corresponding to the query. In the example of FIG. 1, the determination apparatus 100 extracts product information corresponding to the query from the product information storage unit 121 based on information stored in the index information storage unit 122 (see FIG. 4).

  In FIG. 1, for simplification of explanation, “# 1” to “# 8” and the like shown in the index information storage unit 122 in FIG. 4 correspond to the ranks of the product information corresponding to the index. To do. That is, in the example of FIG. 1, as shown in the index information storage unit 122 in FIG. 4, among the products corresponding to the query “wine”, the first ranking (ranking) is the merchandise GD1, and the second ranking is the merchandise. It is GD2, and the ranking third place is a product GD55. Further, it is assumed that the product GD11, which is the wine X sold by the store X, is ranked 6th. Note that the order of the corresponding product corresponding to each index may be determined by a predetermined ranking determination logic when the query is acquired.

  In the example of FIG. 1, the determination apparatus 100 extracts product information corresponding to the query “wine” from the product information storage unit 121 based on the index information storage unit 122 (see FIG. 4). Specifically, the determination apparatus 100 is the product V GD1 that is the wine A sold by the store A, the product GD2 that is the wine B sold by the store B, or the wine V that is sold by the store V from the product information storage unit 121. The product GD7, the product GD11 that is the wine X sold by the store X, and the like are extracted.

  Here, the determination apparatus 100 provides the terminal apparatus 10-1 with ranking information RK11 in which products for which the sales promotion ratio or the virtual sales promotion ratio is set are preferentially displayed. In the example of FIG. 1, the determination apparatus 100 provides an area AR <b> 11 in which products for which the sales promotion ratio or the virtual sales promotion ratio is set are preferentially displayed in the list page W <b> 12 provided to the terminal device 10. As a result, the determination device 100 causes the terminal device 10 to preferentially display the option-equipped product or the virtual option-equipped product. Hereinafter, an option-equipped product and a virtual option-equipped product may be described together as an option-equipped product.

  In the example of FIG. 1, the case where the determination apparatus 100 sets the area AR11 in which two pieces of product information are displayed is shown. Then, the determination device 100 determines a product to be displayed in the area AR11 from among optional products corresponding to the query “wine”. For example, the determination apparatus 100 determines two products in the descending order of the total value of the set sales promotion ratio and the virtual sales promotion ratio among the optional products corresponding to the query “wine”. In the example of FIG. 1, the determination apparatus 100 selects the product GD11 in which the virtual sales promotion ratio “none (0%)” and the virtual sales promotion ratio “7.1%” are associated, that is, the wine X sold by the store X. It is determined as the first product displayed in the area AR11. Further, in the example of FIG. 1, the determination apparatus 100 stores the product GD7 in which the sales promotion ratio “7%” and the virtual sales promotion ratio “none (0%)” are associated, that is, the wine V sold by the store V. It is determined as the 2nd product displayed on AR11.

  Note that the determination device 100 is not limited to the order in which the total value of the sales promotion ratio and the virtual sales promotion ratio is high, and may determine a product to be displayed in the area AR11 using various information as appropriate. For example, the determining apparatus 100 may extract two products in order from the one with the largest sales promotion cost (sales promotion rate cost) obtained by multiplying the price of each product by the total value of the sales promotion rate and the virtual sales promotion rate.

  Further, in the example of FIG. 1, the determination apparatus 100 provides an area AR12 that displays a product (option non-product) for which no sales promotion ratio is set in the lower part of the area AR11 in the list page W12 provided to the terminal device 10. In addition, the determination apparatus 100 provides the area AR12 with ranking information RK11 in which products corresponding to the query “wine” are displayed in order from the first ranking. For example, the determining apparatus 100 provides the area AR12 with ranking information RK11 that displays the product GD1 ranked first, the product GD2 ranked second, and the product GD55 ranked third. Note that the product displayed in the area AR12 may not include the product GD7 and the product GD11 displayed in the area AR11. Thus, in the example of FIG. 1, when viewed as the entire list page W12, the product GD11 is ranked first, the product GD7 is ranked second, the product GD1 is ranked third, and the product GD2 is ranked fourth. Is displayed. In this way, in the example of FIG. 1, the ranking of the products associated with the sales promotion ratio is increased and displayed preferentially. The priority display is not limited to the above, and various displays may be used.

  Thereafter, the determination device 100 provides the terminal device 10 with a corresponding product list including the product information determined in step S14 (step S15). In the example of FIG. 1, the determination device 100 provides ranking information RK11 to the terminal device 10-1.

  The terminal device 10 provided with the ranking information RK11 from the determining device 100 displays the ranking information RK11 (step S16). In the example of FIG. 1, the display is transitioned from the terminal device 10-1 to the terminal device 10-2.

  A list page W12 for displaying a list of search results is displayed on the screen of the terminal device 10-2. Specifically, a list page W12 that displays search results corresponding to the query “wine” is displayed on the screen of the terminal device 10-2.

  In the example of FIG. 1, on the screen of the terminal device 10-2, in the area AR11 in the list page W12, wine X that is the product GD11 ranked first among the optional products corresponding to the query “wine”. Merchandise information is displayed at the top, followed by the merchandise information of wine V, which is the second-ranked product GD7. In the example of FIG. 1, the screen of the terminal device 10-2 has an area AR <b> 12 in the list page W <b> 12 in which the wine A that is the product GD <b> 1 ranked first among the products corresponding to the query “wine” is displayed. Product information is displayed in order from the product information.

  Thereafter, the user U1 purchases the wine X sold by the store X based on the list page W12 displayed on the terminal device 10-2 (step S17). In the example of FIG. 1, the user U1 selects the product GD11 displayed on the terminal device 10-2, displays the page of the store X, and performs a predetermined operation on the page of the store X, so that the store X is sold. Suppose wine X to be purchased. In other words, in the example of FIG. 1, it is assumed that the user U1 purchases the wine X as the product GD11 through a series of operations through the list page W12 displayed for the input query. For example, the terminal device 10-2 transmits information indicating that the user U1 intends to purchase the wine X to the determination device 100 in accordance with the operation of the user U1.

  The determination apparatus 100 that has acquired information indicating that the user U1 intends to purchase the wine X from the terminal device 10-2 performs the wine X purchase process (step S18). For example, the determination apparatus 100 performs a payment process for the wine X using the account information of the user U1 or the like, or performs a procedure for delivering the wine X to an address designated by the user U1.

  Then, the determination device 100 determines (determines) whether the wine X purchased by the user U1 has the effect of giving the virtual sales promotion ratio. For example, the determination device 100 selects the product GD11 displayed on the terminal device 10-2 by the user U1, and the wine X by the user U1 based on action information indicating that the store X has purchased the wine X sold. It is determined whether there is an effect of granting the virtual sales promotion ratio for the purchase of. In the example of FIG. 1, the determination apparatus 100 has the effect of option setting because the purchase of wine X by the user U1 is via the product information preferentially displayed in the area AR11 in the list page W12. Determine (determine).

  If the determination apparatus 100 determines that the option setting has been effective, the determination apparatus 100 aggregates the virtual billing amount, which is the amount of option billing for the store that sells the product. In addition, the determination apparatus 100 ends the provision of the virtual sales promotion ratio when the total virtual billing amount reaches the upper limit of the virtual sales promotion ratio or when the application period of the virtual sales promotion ratio has elapsed after the virtual sales promotion ratio is applied. To do. Further, since the sales promotion rate associated with the wine X is “none (0%)”, the determination apparatus 100 does not need to charge the store X for the purchase of the wine X by the user U1.

  Then, the determination device 100 provides information to the store X (step S19). In the example of FIG. 1, the determination apparatus 100 indicates that the wine X has been purchased by the user U1 because the virtual sales promotion ratio “7.1%” is associated with the store X. Provide information. For example, the determination apparatus 100 may collect information regarding whether or not there is an effect due to the provision of the virtual sales promotion ratio in a predetermined period, and provide the collected information.

  Further, for example, when the product GD7 displayed preferentially in the area AR11 in the list page W12 is selected and the wine V is purchased by the user U1, the determination apparatus 100 performs an optional charge for the store V. For example, the determination apparatus 100 charges the store V with “700 (yen)” obtained by multiplying the price “10000 (yen)” of the wine V by the sales promotion ratio “7 (%)”. For example, the determination apparatus 100 transmits information indicating that the optional charge “700 (yen)” is to be performed for the purchase of the wine V by the user U1 to the sales source apparatus used by the manager of the store V.

  As described above, the determination apparatus 100 can enable provision of content for promoting the setting of the sales promotion ratio. For example, a store to which a virtual sales promotion ratio is given can grasp an increase in sales due to the virtual sales promotion ratio being set for a product by receiving information on the effect of option setting from the determination device 100. . Thus, the determination apparatus 100 can recognize the effect of setting the sales promotion ratio in the store by giving the virtual sales promotion ratio to the store. In addition, the determination apparatus 100 recognizes the effect of setting the sales promotion ratio for the store in which the sales promotion ratio is to be set by giving the virtual sales promotion ratio only to a desired store according to a predetermined condition or the like. Is possible. In addition, as described above, the determination apparatus 100 does not charge based on the virtual sales promotion ratio, but gives the store an incentive such as priority display based on the virtual sales promotion ratio, so that no psychological burden is imposed on the store. The effect of setting the sales promotion ratio can be realized.

  In the example of FIG. 1, an example in which the determination device 100 displays a list of two pieces of product information from the top ranking in the area AR11 as a priority display is shown, but one piece of product information may be displayed. Three or more may be sufficient. For example, the determination apparatus 100 may display information related to the product ranked first in the display area of the top page of a predetermined site. In addition, for example, the determination apparatus 100 may provide the store with information regarding what percentage of the promotion rate is set for a predetermined product and where the information of the product is preferentially displayed. For example, if the determination device 100 sets a sales promotion ratio of 7.1% for the product “wine W” in the store W that sells the product “wine W”, the information of the product “wine W” is preferentially displayed in the area AR11. May be provided to the store W.

  Further, for example, if the determination device 100 sets a sales promotion ratio of 15% for the product “water A” in the store A that sells the product “water A”, the information on the product “water A” is displayed on the top page of the predetermined site. The store A may be provided with information indicating that is preferentially displayed. For example, the determination apparatus 100 may provide information regarding a price range in which a product is highly likely to be purchased to a store in which a sales promotion ratio equal to or greater than a predetermined threshold is set for the product. For example, when the store B that sells the product “clock B” sets a sales promotion ratio of 30% for the product “clock B”, the determination device 100 stores information on the price range in which the product “clock” is most sold. B may be provided.

  Further, the determination apparatus 100 may switch application and non-application of the virtual sales promotion rate at a predetermined interval for a certain store, and provide the store with information regarding a difference between application and non-application. For example, the determination apparatus 100 determines a product that provides content by switching between a case in which a virtual sales promotion ratio is associated with one product and a case in which a virtual sales promotion ratio is not associated with one product. Information regarding the provision of the content of one product during the specified period may be provided to one seller. For example, the determination apparatus 100 may provide information to the store so that sales in a state where the virtual sales promotion ratio is applied and sales in a state where the virtual sales promotion ratio is not applied can be compared.

  For example, the determination apparatus 100 preferentially displays wine X based on the virtual sales promotion ratio in 95% of communication (traffic) in which priority display based on the sales promotion ratio is performed, and wine X based on the virtual sales promotion ratio in 5% of traffic. The priority display need not be performed. For example, in the example of FIG. 1, the determination device 100 displays the wine X of the store X in the area AR11 based on the virtual sales promotion ratio in 95% of the number of searches among the contents provided for the search using the query “wine”. However, if the number of searches is 5%, the wine X of the store X may not be displayed in the area AR11. Further, in this case, the determination apparatus 100 stores, in the store X, the difference between the average of store X sales when displayed in the wine X area AR11 and the average of store X sales when not displayed in the wine X area AR11. Information may be provided for comparison.

[2. Configuration of decision device]
Next, the configuration of the determination apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the determination apparatus 100 according to the embodiment. As illustrated in FIG. 2, the determination device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The determination device 100 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the determination device 100 and a display unit (for example, a liquid crystal display) for displaying various types of information. May be.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card). The communication unit 110 is connected to the network by wire or wirelessly, and transmits and receives information to and from the terminal device 10 included in the determination system 1, for example.

(Storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. As illustrated in FIG. 2, the storage unit 120 according to the embodiment includes a product information storage unit 121, an index information storage unit 122, an action history information storage unit 123, and a vendor information storage unit 124.

(Product information storage unit 121)
The product information storage unit 121 according to the embodiment stores various types of information related to products. FIG. 3 is a diagram illustrating an example of a product information storage unit according to the embodiment. The product information storage unit 121 illustrated in FIG. 3 includes “store”, “product ID”, “product name”, “price”, “sales promotion ratio”, “virtual sales promotion ratio”, “CTR (Click Through Ratio)”, “ It has items such as “CVR (Conversion Rate)” and “stock quantity”.

  “Store” indicates a store that is a sales source of the corresponding product. The “store” may store identification information for identifying a store as a sales source, such as a store ID. “Product ID” indicates identification information for identifying a product. “Product name” indicates a specific name or the like of the product. “Price” indicates the selling price of the corresponding product. “Sales promotion ratio” indicates the ratio of the sales promotion cost to the sales price of the product. In addition, when “None” is illustrated in “Sales promotion ratio”, it indicates that the sales promotion ratio is not set for the corresponding product, for example, “0%”. The “virtual sales promotion ratio” indicates a virtual sales promotion ratio used when determining the content to be provided to the user. When “virtual promotion ratio” is illustrated as “none” or “−”, it indicates that the virtual promotion ratio is not set for the corresponding product, for example, “0%”.

  “CTR” indicates the rate at which distribution content (product information) related to a product is selected. “CVR” indicates an index that leads to an action that leads to the profit of the seller who sells the product via the distribution content. For example, “CVR” indicates the ratio of the number of times of various conversions to the number of times of distribution content distribution. “Stock quantity” indicates the stock quantity of the corresponding product.

  For example, in the example illustrated in FIG. 3, the store A indicates that the store A sells a product (product GD1) identified by the product ID “GD1”. The product GD1 indicates that the product name is “Wine A” and the price is “4500 (yen)”. Further, the product GD1 indicates that the sales promotion ratio is “none”, that is, the sales promotion ratio is not set. Further, the product GD1 indicates that the virtual sales promotion ratio is “−”, that is, the virtual sales promotion ratio is not set. Further, the product GD1 indicates that the CTR is “2%”, the CVR is “0.5%”, and the inventory quantity is “100”.

  Further, for example, in the example illustrated in FIG. 3, the store X sells a product (product GD10) identified by the product ID “GD10”, a product (product GD11) identified by the product ID “GD11”, and the like. Indicates that The product GD10 indicates that the product name is “Sake A” and the price is “15000 (yen)”. In addition, the product GD10 indicates that no sales promotion ratio is set. Further, the product GD10 indicates that the virtual sales promotion ratio is not set. Further, the product GD11 indicates that the product name is “Wine X” and the price is “5000 (yen)”. Further, the product GD11 indicates that no sales promotion ratio is set. Further, the product GD11 indicates that the virtual sales promotion ratio is set to “7.1%”. Note that different sales promotion ratios (for example, 5% and 10%, etc.) may be set for each product sold by the store X.

  The product information storage unit 121 is not limited to the above, and may store various information according to the purpose. For example, the product information storage unit 121 may store information on the date and time when product information was added and the date and time when product information was created. Further, the product information storage unit 121 may store various product information such as product images, gross profit, presence / absence of shipping costs, shipping costs, keywords used when searching for products, types of products, and the like.

(Index information storage unit 122)
The index information storage unit 122 according to the embodiment stores various types of information related to the index. FIG. 4 is a diagram illustrating an example of the index information storage unit according to the embodiment. The index information storage unit 122 illustrated in FIG. 4 includes items such as “index ID”, “index”, and “corresponding product”. “Compatible products” includes items such as “# 1”, “# 2”, “# 3”, “# 4”, “# 5”, “# 6”, “# 7”, “# 8”. Have.

  “Index ID” indicates identification information for identifying an index. “Index” indicates an index. “# 1”, “# 2”, “# 3”, “# 4”, “# 5”, “# 6”, “# 7”, “# 8” in “Compatible Products” correspond to indexes. Product information to be displayed. Note that “# 1” to “# 8” and the like may correspond to the order of product information corresponding to the index. For example, “# 1” in the “corresponding product” may be product information whose ranking is “1st” among the product information corresponding to the index. Further, “# 2” in the “corresponding product” may be product information whose ranking is “2nd” among the product information corresponding to the index.

  In the example of FIG. 4, the index “wine” identified by the index ID “IN11” has the corresponding product information items GD1, GD2, GD55, GD14, GD200, GD11, GD9, GD9, and GD7. Indicates that the product information is related to the product.

  The index information storage unit 122 is not limited to the above, and may store various types of information according to the purpose. For example, the index information storage unit 122 may store the number of products corresponding to each index. For example, the index information storage unit 122 may store information related to the date and time when each index or each item information is added.

(Behavior history information storage unit 123)
The action history information storage unit 123 according to the embodiment stores various types of information related to user actions. FIG. 5 is a diagram illustrating an example of an action history information storage unit according to the embodiment. For example, the behavior history information storage unit 123 stores various behavior information such as user behavior with respect to content distributed to the terminal device 10 of each user. The action history information storage unit 123 illustrated in FIG. 5 includes items such as “user ID”, “action ID”, “date / time”, “type”, and “content”.

  “User ID” indicates identification information for identifying a user. For example, the user identified by the user ID “U1” corresponds to the user U1 illustrated in the example of FIG. The “behavior ID” indicates information for identifying the user's behavior. “Date and time” indicates the date and time when the corresponding user action was performed. In the example of FIG. 5, the date and time is represented by an abstract symbol such as date and time dt10. However, even a specific date and time such as “September 6, 2016, 17:28:54” may be used. Good. The “type” indicates information related to the type of action of the corresponding user. Further, “content” indicates content that is targeted in the corresponding user's action.

  For example, in the example illustrated in FIG. 5, the user (user U1) identified by the user ID “U1” has performed an action identified by the action ID “AC10” to the action ID “AC13”. For example, in the example illustrated in FIG. 5, the user U1 indicates that a search (behavior AC10) using the query “wine” is performed at the date and time dt10. Further, for example, in the example illustrated in FIG. 5, the user U1 indicates that the product information GD7 related to the wine V is selected (action AC11) at the date and time dt11. Further, for example, in the example illustrated in FIG. 5, the user U1 indicates that the product information GD11 related to the wine X is selected (action AC12) at the date and time dt12. Further, for example, in the example illustrated in FIG. 5, the user U1 indicates that the purchase of the wine X (the action AC13) is performed at the date and time dt13.

  The action history information storage unit 123 is not limited to the above, and may store various types of information according to the purpose. Moreover, although the case where action information was memorize | stored in the action history information storage part 123 for every user ID was shown in FIG. 5, action information may be memorize | stored not only for every user ID but in order of time, for example.

(Vendor information storage unit 124)
The vendor information storage unit 124 according to the embodiment stores various types of information related to a store that is a vendor. FIG. 6 is a diagram illustrating an example of the vendor information storage unit according to the embodiment. For example, the vendor information storage unit 124 stores information related to products sold by the store and information related to provision of virtual sales promotion ratios to the store. The sales source information storage unit 124 illustrated in FIG. 6 includes items such as “store”, “number of products”, “sales”, and “virtual sales promotion ratio”. The “number of products” includes items such as “total (pieces)” and “option setting (%)”. “Sales” includes items such as “total (10,000 yen)” and “option setting (%)”. The “virtual sales promotion ratio” includes items such as “grant”, “application period”, and “upper limit”.

  “Store” indicates a store that is a sales source of the corresponding product. The “store” may store identification information for identifying a store as a sales source, such as a store ID.

  “Total (pieces)” in the “number of products” indicates the number of all products sold by the store. For example, “total (pieces)” in the “number of products” indicates the number of types of all products sold by the store. Further, for example, “option setting (%)” in the “number of products” indicates a ratio of products that are associated with a sales promotion ratio among all products sold by the store.

  “Total (10,000 yen)” in “Sales” indicates store sales. Further, for example, “option setting (%)” in “sales” indicates a ratio of sales of products associated with a sales promotion ratio in the sales of the store.

  “Grant” in “Virtual sales promotion ratio” indicates whether or not the virtual sales promotion ratio is given to the store. The “application period” in the “virtual sales promotion ratio” indicates a period during which the virtual sales promotion ratio is given to the store. The “upper limit” in the “virtual sales promotion ratio” indicates the upper limit of the virtual billing amount based on the virtual sales promotion ratio given to the store.

  For example, in the example shown in FIG. 6, the store V indicates that 50 types of merchandise are sold as a whole. In addition, the store V sets “80 (%)” among the 50 types of products to be sold, that is, the sales rate is set for 40 types of products. Show. For example, in the example illustrated in FIG. 6, the store V indicates that sales are 5 million yen. Store V indicates that the sales of a product for which a sales promotion ratio is set out of sales of 5 million yen is “75 (%)”, that is, 3.75 million yen. For example, in the example illustrated in FIG. 6, the store V indicates that the provision of the virtual sales promotion ratio is “none”.

  For example, in the example shown in FIG. 6, the store X indicates that 100 types of products are sold as a whole. Store A indicates that among the 100 types of products to be sold, the number of products for which the sales promotion ratio is set is “0 (%)”, that is, zero. Further, for example, in the example illustrated in FIG. 6, the store X indicates that sales are 20 million yen. Store X indicates that the sales of a product for which a sales promotion ratio is set out of 20 million yen is “0 (%)”, that is, 0 yen. For example, in the example illustrated in FIG. 6, the store X indicates that the provision of the virtual sales promotion ratio is “present”. Further, for example, in the example illustrated in FIG. 6, the store X indicates that the application period of the virtual sales promotion ratio is “3 weeks” and the upper limit of the virtual charge amount is “50,000 yen”.

  The vendor information storage unit 124 is not limited to the above, and may store various types of information depending on the purpose.

(Control unit 130)
Returning to the description of FIG. 2, the control unit 130 is a controller and is stored in a storage device inside the determination apparatus 100 by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. Various programs (corresponding to an example of a determination program) are implemented by using the RAM as a work area. The control unit 130 is a controller, and is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 2, the control unit 130 includes an acquisition unit 131, a grant unit 132, an extraction unit 133, a determination unit 134, and a provision unit 135, and functions and functions of information processing described below. Realize or execute.

(Acquisition part 131)
For example, the acquisition unit 131 acquires various types of information. For example, the acquisition unit 131 acquires various types of information from the product information storage unit 121, the index information storage unit 122, the action history information storage unit 123, and the vendor information storage unit 124. The acquisition unit 131 may acquire various types of information from an external information processing apparatus.

  For example, the acquisition unit 131 acquires information related to one sales source in a predetermined electronic commerce. In the example of FIG. 1, the acquisition unit 131 acquires information related to sales of the store X from the vendor information storage unit 124. For example, the acquisition unit 131 acquires information indicating that an option is set for a product in the store X from the sales source device 20 used by the manager M1 of the store X from the sales source information storage unit 124. For example, the acquisition unit 131 acquires information indicating that the sales promotion ratio “5%” is associated with all products sold by the store X from the sales source device 20.

  For example, the acquisition unit 131 acquires a query for search from the terminal device 10. For example, the acquisition unit 131 acquires a query from the terminal device 10 used by the user U1. In the example of FIG. 1, the acquisition unit 131 acquires the query “wine” from the terminal device 10-1.

  For example, the acquisition unit 131 is content related to a product associated with a sales promotion ratio indicating the ratio of the sales promotion cost to the product price, and information related to the distributed content that is the content distributed to the terminal device 10 used by the user. get. For example, the acquisition unit 131 acquires information related to content distribution to the user from the action history information storage unit 123 or the like.

  For example, the acquisition unit 131 acquires the behavior information of the user U1. For example, the acquisition unit 131 acquires information indicating that the user U1 has performed a search using the query “wine”. For example, the acquisition unit 131 acquires information indicating that the user U1 has selected the product information of the wine V among the search results corresponding to the query “wine”. For example, the acquisition unit 131 acquires information indicating that the user U1 has selected the product information of the wine X among the search results corresponding to the query “wine”. For example, the acquisition unit 131 acquires information indicating that the user U1 has purchased wine X. For example, the acquisition unit 131 stores the acquired behavior information of the user U1 in the behavior history information storage unit 123.

(Granting unit 132)
The assigning unit 132 assigns various information to a predetermined target based on various information. For example, the granting unit 132 grants a predetermined virtual sales promotion ratio to one seller when the information about one seller satisfies a predetermined condition.

  For example, the granting unit 132 grants a predetermined virtual sales promotion ratio to one seller in a predetermined period when information on one seller satisfies a predetermined condition. For example, the granting unit 132 determines that if the information about one sales source satisfies a predetermined condition, the one sales until the charge amount assumed based on the virtual sales promotion rate associated with one product reaches a predetermined threshold value. A predetermined virtual sales promotion ratio is given to the original.

  For example, the granting unit 132 grants a predetermined virtual sales promotion ratio to one seller when the sales of a product sold by one seller satisfies a predetermined condition. For example, the granting unit 132 grants a predetermined virtual sales promotion ratio to one seller when the type of product sold by one seller satisfies a predetermined condition. Further, for example, when the price of a product sold by one selling agency satisfies a predetermined condition, the assigning unit 132 assigns a predetermined virtual sales promotion ratio to one selling agency.

  In the example of FIG. 1, when the store sales exceed 15 million yen, the grant unit 132 grants a virtual sales promotion ratio to the store. For example, since the sales of the store X is 20 million yen and exceeds 15 million yen, the granting unit 132 grants a virtual sales promotion ratio to the store X. For example, as shown in the vendor information storage unit 124, the granting unit 132 grants a virtual sales promotion ratio with an application period of 3 weeks and an upper limit amount of 50,000 yen to the store X.

(Extractor 133)
The extraction unit 133 extracts various information. For example, the extraction unit 133 extracts a search result corresponding to the query. For example, the extraction unit 133 extracts a search result corresponding to the query acquired by the acquisition unit 131. For example, the extraction unit 133 extracts a search result corresponding to the query transmitted from the terminal device 10.

  In the example of FIG. 1, the extraction unit 133 extracts product information corresponding to the query. For example, the extraction unit 133 extracts product information corresponding to the query from the product information storage unit 121 based on the information stored in the index information storage unit 122 (see FIG. 4).

  In the example of FIG. 1, the extraction unit 133 extracts product information corresponding to the query “wine” from the product information storage unit 121 based on the index information storage unit 122 (see FIG. 4). For example, the extraction unit 133 reads from the product information storage unit 121 the product GD1 that is the wine A that the store A sells, the product GD2 that is the wine B that the store B sells, the product GD7 that is the wine V that the store V sells, Products GD11 and the like which are wine X sold by store X are extracted.

(Determining unit 134)
The determination unit 134 determines various information. For example, the determination unit 134 is a virtual sales promotion ratio indicating the ratio of the sales promotion cost to the product price associated with each product, and a virtual sales promotion ratio associated with one product sold by one sales source. Based on the sales promotion ratio, a product for which content is provided is determined.

  For example, when the information about one sales source satisfies a predetermined condition, the determination unit 134 determines a product for which content is provided based on a virtual promotion ratio associated with the one product in a predetermined period. In addition, for example, the determination unit 134 determines the content based on the virtual sales promotion rate associated with the one product until the charge amount assumed based on the virtual sales promotion rate associated with the one product reaches a predetermined threshold. Determine the products to be provided.

  For example, when the sales of a product sold by one sales source satisfy a predetermined condition, the determination unit 134 determines a product for which content is to be provided based on a virtual sales promotion ratio associated with the one product. In addition, for example, when the type of product sold by one seller satisfies a predetermined condition, the determination unit 134 determines a product for which content is provided based on a virtual promotion ratio associated with the one product. . In addition, for example, when the price of a product sold by one seller satisfies a predetermined condition, the determining unit 134 determines a product for which content is provided based on a virtual sales promotion ratio associated with the one product. . For example, the determination unit 134 determines that the virtual sales promotion ratio is associated with one product when the increase in sales assumed when the sales promotion ratio is associated with one product satisfies a predetermined condition.

  In the example of FIG. 1, the determination unit 134 determines that the virtual sales promotion ratio is associated with the wine X among the products sold by the store X. For example, the determination unit 134 determines the value of the virtual sales promotion ratio so that the virtual sales promotion ratio associated with the wine X exceeds the sales promotion ratio set for wine sold by other stores. In the example of FIG. 1, the determination unit 134 determines the virtual promotion ratio associated with the wine X so as to exceed “7%”. For example, as shown in the product information storage unit 121, the determination unit 134 determines the virtual sales promotion ratio associated with the wine X as “7.1%”.

  For example, the determination unit 134 determines content to be provided to the user based on the acquired query. In the example of FIG. 1, the determination unit 134 determines a product to be displayed in the area AR <b> 11 from among optional products corresponding to the query “wine”. For example, the determination unit 134 determines two products in the descending order of the set sales promotion ratio among option-equipped products corresponding to the query “wine”. For example, the determination unit 134 displays the product GD11 in which the sales promotion ratio “none (0%)” and the virtual sales promotion ratio “7.1%” are associated, that is, the wine X sold by the store X, in the area AR11. It will be decided as the first product. For example, the determination unit 134 displays the product GD7 in which the sales promotion ratio “7%” and the virtual sales promotion ratio “none (0%)” are associated, that is, the wine V sold by the store V, in the area AR11. Decide as the second place product.

  For example, when the sales promotion rate is associated with one product, the determination unit 134 selects a product for which content is provided based on a value based on the virtual sales promotion rate and the sales promotion rate associated with the one product. decide. Further, for example, the determination unit 134 determines the virtual sales promotion rate associated with one product so that the content related to the one product has a predetermined rank or higher. Details of these points will be described later.

  Further, for example, after the processing related to the display of the distribution content in the terminal device 10 is performed, the determination unit 134 sells the product related to the one content based on a predetermined condition when the user purchases the product related to the one content. It is determined whether or not to charge the store based on the sales promotion ratio. For example, when the user purchases a product related to one content within a predetermined period after the processing related to the display of the distribution content in the terminal device 10, the determination unit 134 charges the store based on the sales promotion ratio. judge. Further, for example, when the distribution content displayed on the terminal device 10 is selected by the user and the user purchases a product related to the one content, the determination unit 134 determines to charge the store based on the sales promotion ratio. .

  Further, for example, the determination unit 134 sets the sales promotion cost obtained by multiplying the sales promotion ratio by the price of the product, the content selection rate (CTR) related to the product, and the rate (CVR) leading to the behavior leading to the profit of the product seller. The content (product information) to be provided to the user may be determined (determined) according to the priority based on the priority. For example, the determination unit 134 may determine the value of the content based on the sales promotion cost. For example, the determination unit 134 may calculate an index value indicating the value of the content based on the sales promotion cost. For example, the determination unit 134 may calculate an effective cost per mille (eCPM) as an index value indicating the value of the content. For example, the determination unit 134 calculates eCPM based on the sales promotion cost and the content selection rate. For example, the determination unit 134 calculates eCPM by multiplying the sales promotion cost and the CTR of the content related to the product. For example, the determination unit 134 calculates eCPM based on the sales promotion cost and the ratio that leads to the behavior that leads to the profit of the seller who sells the product. For example, the determination unit 134 calculates eCPM by multiplying the sales promotion cost and the CVR. For example, the determination unit 134 calculates eCPM based on the sales promotion cost and the area of the display frame on any content on which the content related to the product is displayed. For example, the determination unit 134 calculates eCPM per unit area by dividing the sales promotion cost by the area of the display frame.

(Providing unit 135)
The providing unit 135 provides various types of information to an external information processing apparatus. For example, the providing unit 135 provides the content (product information) extracted by the extracting unit 133 to the terminal device 10. For example, the providing unit 135 provides a search result based on the ranking determined by the extracting unit 133 to an external information processing apparatus. For example, the providing unit 135 provides a search result based on the ranking determined by the extracting unit 133 to the terminal device 10 that is the transmission source of the query.

  For example, the providing unit 135 provides ranking information to the terminal device 10 used by the user U1. For example, the providing unit 135 provides a search result based on the ranking determined by the extracting unit 133 to the terminal device 10. In the example of FIG. 1, the providing unit 135 provides the ranking information RK11 to the terminal device 10-1.

  For example, the providing unit 135 provides information related to the provision of the content of one product to one seller. For example, the providing unit 135 determines a product for providing content by switching between a case in which a virtual sales promotion ratio is associated with one product and a case in which a virtual sales promotion ratio is not associated with one product. Information related to the provision of the content of one product during the specified period is provided to one seller. For example, the providing unit 135 provides information related to the effect of the virtual sales promotion ratio.

  In the example of FIG. 1, the providing unit 135 indicates that the wine X has been purchased by the user U1 because the store X is associated with the virtual sales promotion ratio “7.1%”. Provide information. For example, the providing unit 135 may provide information regarding whether or not there is an effect due to the provision of the virtual sales promotion ratio as information collected in a predetermined period.

  For example, the providing unit 135 stores information indicating that the option charge of “700 (yen)” obtained by multiplying the price “10000 (yen)” of the wine V by the sales promotion ratio “7 (%)” is managed in the store V. Provided to vendor equipment used by consumers.

[3. Decision processing flow)
Here, the procedure of the determination process by the determination apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 7 is a flowchart illustrating an example of the determination process according to the embodiment.

  As illustrated in FIG. 7, the determination apparatus 100 acquires information regarding one store (step S101). In FIG. 1, the determination apparatus 100 acquires information related to sales of the store X from the sales source information storage unit 124.

  In addition, the determining apparatus 100 determines whether or not information related to one store satisfies a predetermined condition (step S102). For example, when the sales of a store exceed 15 million yen, the determining apparatus 100 determines that the store satisfies a predetermined condition. In the example of FIG. 1, the determination apparatus 100 determines that the store X satisfies a predetermined condition because the sales of the store X is 20 million yen and exceeds 15 million yen.

  When the information regarding one store satisfies a predetermined condition (step S102: Yes), the determination apparatus 100 assigns a virtual sales promotion ratio to a predetermined product sold by one store (step S103). In the example of FIG. 1, the determination apparatus 100 determines to associate the virtual sales promotion ratio “7.1%” with the wine X sold by the store X.

  And the determination apparatus 100 determines the goods which provide a content based on a sales promotion ratio and a virtual sales promotion ratio (step S104). In FIG. 1, the determination apparatus 100 stores the product GD11 in which the sales promotion ratio “none (0%)” and the virtual sales promotion ratio “7.1%” are associated, that is, the wine X sold by the store X, in the area AR11. Decide as the first item to display.

  On the other hand, when the information regarding one store does not satisfy the predetermined condition (step S102: No), the determination apparatus 100 ends the process based on the virtual sales promotion ratio without assigning the virtual sales promotion ratio. Although not shown, the determination apparatus 100 determines a product for which content is provided based on the sales promotion ratio when the virtual sales promotion ratio is not given.

[4. (Total billing flow)
Here, the procedure of the determination process by the determination apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 8 is a flowchart illustrating an example of the calculation of the virtual billing amount according to the embodiment. Note that the determination device 100 separately determines a charge amount based on the sales promotion ratio.

  As illustrated in FIG. 8, the determination apparatus 100 acquires information on a product purchased by the user from among the products for which the virtual sales promotion ratio is set (Step S <b> 201). For example, the determination apparatus 100 acquires information indicating that the user U1 has purchased the wine X with the virtual sales promotion ratio set.

  Moreover, the determination apparatus 100 acquires user action information (step S202). For example, as illustrated in the action history information storage unit 123 in FIG. 5, the determination device 100 performs a search using the query “wine” at the date dt10 and selects the product information of the wine V as the date dt11. The product information of the wine X is selected at the date and time dt12, and information indicating that the wine X is purchased at the date and time dt13 is acquired.

  Further, the determining apparatus 100 determines whether or not the option charging condition is satisfied (step S203). For example, when the user U1 purchases the product GD11 within a predetermined period after the user U1 selects the product GD11 (wine X) in the list page W12 displayed on the terminal device 10, It is determined that the sales promotion ratio was effective. In the example of FIG. 1, the determination device 100 selects the product GD11 displayed on the terminal device 10-2 by the user U1 and based on behavior information indicating that the wine X sold by the store X has been purchased. It is determined that the purchase of wine X by U1 has an effect of the virtual sales promotion ratio.

  When the condition for optional charging is satisfied (step S203: Yes), the determining apparatus 100 determines a virtual charging amount based on the virtual sales promotion ratio (step S204). In the example of FIG. 1, the determining apparatus 100 virtually stores “351 (yen)” obtained by multiplying the store X price “5000 (yen)” by the virtual sales promotion ratio “7.1 (%)”. Determined as billing amount.

  Thereafter, the determining apparatus 100 adds up the determined virtual billing amounts (step S205). For example, the determination apparatus 100 adds up the sum of the virtual billing amounts in the virtual billing amount application period. Further, for example, when the total virtual charge amount reaches the upper limit (threshold value), the determination apparatus 100 ends the provision of the virtual charge amount. If the option charging condition is not satisfied (step S203: No), the determining apparatus 100 ends the process without determining the virtual charging amount based on the virtual sales promotion ratio.

[5. (Determine virtual promotion ratio)
Note that the determination device 100 may determine whether to assign a virtual promotional rate to the store according to various conditions, or may determine a value of a virtual promotional rate associated with a product. This point will be described with reference to FIGS. 9 to 11 are diagrams illustrating an example of determining the virtual sales promotion ratio according to the embodiment.

[5-1. (Combination of sales promotion ratio and virtual sales promotion ratio)
For example, when the determination device 100 sets a predetermined sales promotion ratio for all products sold by the store, the determination apparatus 100 may give the virtual sales promotion ratio to the store. This point will be described with reference to FIG. In the example of FIG. 9, as shown in the product information storage unit 121-1 in the determination device 100, a case where the virtual sales promotion ratio is not given to the store X is shown.

  First, the determination apparatus 100 acquires information indicating that an option is set for a product in the store X from the seller apparatus 20 used by the manager M1 of the store X (step S21). In the example of FIG. 9, the determination apparatus 100 acquires information indicating that the sales promotion ratio “5%” is associated with all products sold by the store X from the sales source apparatus 20.

  Thereafter, the determination apparatus 100 sets the sales promotion ratio “5%” for all the products sold by the store X (step S22). In the example of FIG. 9, the determination apparatus 100 stores the sales promotion ratio “5%” in association with all the products sold by the store X, as shown in the product information storage unit 121-2. For example, the determination apparatus 100 stores the sales promotion ratio “5%” in association with the sake A or the wine X sold by the store X. The product information storage unit 121-2 is the same as the product information storage unit 121-1, except that the sales promotion ratio is set for all products sold by the store X.

  In response to the sales promotion ratio being set for all products sold by the store X, the determination apparatus 100 assigns a predetermined virtual sales promotion ratio to the store X (step S23). In the example of FIG. 9, the determination device 100 determines to associate the virtual sales promotion ratio with the wine X among the products sold by the store X. In addition, the determination apparatus 100 performs the virtual promotion so that the total value of the sales promotion ratio associated with the wine X and the virtual sales promotion ratio associated with the wine X exceeds the sales promotion ratio set for the wine sold by other stores. Determine the percentage value. In the example of FIG. 9, it is assumed that the sales promotion ratio “7%” associated with the wine V sold by the store V is the maximum among the wines sold by each store. In the example of FIG. 9, the determination apparatus 100 associates the wine X with the sales promotion ratio “5%” associated with the wine X and the virtual promotion ratio associated with the wine X so that the total value exceeds “7%”. Determine the virtual promotional rate. For example, as illustrated in the product information storage unit 121-3, the determination device 100 determines the virtual sales promotion ratio associated with the wine X as “2.1%”. The determination apparatus 100 associates the wine X with the wine X if the total value of the sales promotion ratio associated with the wine X and the virtual sales promotion ratio associated with the wine X exceeds the sales promotion ratio “7%” associated with the wine V. The virtual sales promotion ratio may be determined to any value (> 7 (%)).

  As described above, the determination device 100 can determine the content to be provided appropriately for the product for which both the sales promotion ratio and the virtual sales promotion ratio are set.

[5-2. (Determining the virtual sales promotion ratio according to the display position)
For example, when the virtual sales promotion ratio is determined, the determination device 100 may determine the value of the virtual sales promotion ratio associated with the product based on the state related to the display of the content related to the product. This point will be described with reference to FIGS. In the example of FIG. 11, a case is shown in which the determination device 100 determines the value of the virtual sales promotion ratio so that the content of the product associated with the sales promotion ratio is displayed at a desired position.

  In the example illustrated in FIGS. 10 and 11, the determination device 100 provides the terminal device 10 with a page W31 that is partially displayed on the screen of the terminal device 10. Specifically, the determining apparatus 100 is continuous to the lower part of the area AR11 and the area AR11 in which the ranks 1 to 10 with options are arranged in the vertical direction, and the ranks 1 to 2 with no options in the vertical direction. A page W31 including the lined area AR12 is provided.

  For example, a part of the upper part of the page W31 is displayed as a list on the terminal device 10 at the time of receiving the page W31. Specifically, in the example illustrated in FIG. 10, the terminal device 10 includes 3 items in the order of product information with the first option, product information with the second option, and product information with the third option in the page W31. Product information is displayed in a list in the vertical direction. As described above, the portion displayed on the terminal device 10 at the time of distribution of the page W31 may be described as “first view”. In the following, a portion that is displayed first when the page W31 is displayed on the terminal device 10 may be described as a first view. However, the first view is displayed on the terminal device 10 at the time of distribution of the page W31. It is not limited to the portion, and may include product information of the option-ranked fourth place immediately below.

  Also, the ranking list RL31 illustrated in FIGS. 10 and 11 indicates the rank of each product corresponding to the product name “wallet”. Specifically, the ranking list RL31 includes each of the promotion values associated with the wallet A to the wallet F corresponding to the product name “wallet” and the virtual promotion rate as an index value. Indicates the ranking of the product. For example, the ranking list RL31 shows a state in which the virtual sales promotion ratio is not associated with all products. For example, the wallet A is assigned the sales promotion ratio “6%”, the index value that is the sum of the sales promotion ratio “6%” and the virtual sales promotion ratio “0%” is “6”, and the rank is 1st place. Therefore, for example, when a user using the terminal device 10 searches using the query “wallet”, the product information of the wallet A is displayed at the top position of the option, that is, at the top of the area AR11.

  Further, for example, the wallet E is assigned the sales promotion ratio “2%”, the index value that is the sum of the sales promotion ratio “2%” and the virtual sales promotion ratio “0%” is “2”, and the rank is 5th place. Therefore, for example, when a user who uses the terminal device 10 searches using the query “wallet”, the product information of the wallet E is displayed at the position where the option is 5th, that is, the position not included in the first view in the area AR11. Is done.

  For example, in the example illustrated in FIG. 10, when the store that sells the wallet E satisfies a predetermined condition, the determination device 100 determines the value of the virtual sales promotion ratio so that the wallet E is displayed in the first view (Step S100). S31). Specifically, when the store that sells the wallet E satisfies a predetermined condition, the determining apparatus 100 displays the wallet E at the third position with the option included in the first view in the area AR11. The value of the virtual sales promotion ratio associated with the wallet E is determined. For example, the determining apparatus 100 exceeds the index value “4”, which is the sum of the sales promotion ratio “4%” and the virtual sales promotion ratio “0%” of the wallet C displayed at the third position in the ranking list RL31. As described above, the value of the virtual sales promotion ratio associated with the wallet E is determined.

  In the example of FIG. 10, the determination apparatus 100, as shown in the ranking list RL32, the virtual promotion associated with the wallet E so that the wallet E is displayed at the third position with the option included in the first view in the area AR11. The ratio is determined to be “2.1%”. As a result, the index value “4.1”, which is the sum of the sales promotion ratio “2%” of the wallet E and the virtual sales promotion ratio “2.1%”, exceeds the index value “4” of the wallet C. Is displayed at the third position of the option AR included in the first view in the area AR11.

  Next, a case where the value of the virtual sales promotion ratio is determined so that the content of the product not associated with the sales promotion ratio is displayed at a desired position will be described. For example, since the sales promotion ratio is not assigned to the wallet X and is “0%”, the wallet X is not included in the display list in the area AR11 in the ranking list RL32.

  For example, in the example illustrated in FIG. 11, when the store that sells the wallet X satisfies a predetermined condition, the determination device 100 determines the value of the virtual sales promotion ratio so that the wallet X is displayed in the first view (step S32). Specifically, when the store that sells the wallet X satisfies a predetermined condition, the determining apparatus 100 displays the wallet X at the second-positioned option position included in the first view in the area AR11. The value of the virtual sales promotion ratio associated with the wallet X is determined. For example, the determination apparatus 100 exceeds the index value “5”, which is the sum of the sales promotion ratio “5%” and the virtual sales promotion ratio “0%” of the wallet B displayed at the second option position in the ranking list RL31. As described above, the value of the virtual sales promotion ratio associated with the wallet X is determined.

  In the example of FIG. 11, the determination device 100, as shown in the ranking list RL <b> 33, virtual promotion that associates the wallet X with the wallet X so that the wallet X is displayed at the second option position included in the first view in the area AR <b> 11. The ratio is determined to be “5.1%”. As a result, the index value “5.1”, which is the sum of the sales promotion ratio “0%” of the wallet X and the virtual sales promotion ratio “5.1%”, exceeds the index value “5” of the wallet B. Is displayed in the second position of the option AR included in the first view in the area AR11.

[6. effect〕
As described above, the determination device 100 according to the embodiment includes the acquisition unit 131 and the determination unit 134. The acquisition unit 131 acquires information related to one sales source in a predetermined electronic commerce. The determination unit 134 is a sales promotion ratio associated with each product when the information about one sales source satisfies a predetermined condition, and a sales promotion ratio indicating the ratio of the sales promotion cost to the product price of each product, Based on a virtual sales promotion ratio that is a virtual sales promotion ratio associated with one product sold by one sales source, a product for which content is provided is determined.

  Thereby, the determination apparatus 100 according to the embodiment sells the sales promotion ratio associated with each product, which is the sales promotion ratio indicating the ratio of the sales promotion cost to the product price of each product, and one sales source. It is possible to provide content for promoting the setting of the sales promotion ratio by determining the product for which the content is provided based on the virtual sales promotion ratio that is a virtual sales promotion ratio associated with one product. be able to.

  Moreover, in the determination apparatus 100 according to the embodiment, the determination unit 134, based on the virtual sales promotion ratio associated with one product in a predetermined period, when the information about one sales source satisfies a predetermined condition, Determine the products to be provided.

  Thereby, the determination apparatus 100 according to the embodiment provides content on the basis of the virtual sales promotion ratio associated with one product in a predetermined period when the information regarding one sales source satisfies a predetermined condition. By determining the product, it is possible to provide content for promoting the setting of the sales promotion ratio by limiting the period during which the virtual sales promotion ratio is applied.

  Moreover, in the determination apparatus 100 according to the embodiment, the determination unit 134 determines a charge amount assumed based on a virtual sales promotion ratio associated with one product when the information about one sales source satisfies a predetermined condition. Until the threshold value is reached, the product for which the content is provided is determined based on the virtual sales promotion rate associated with the one product.

  Thereby, the determination apparatus 100 according to the embodiment is based on the virtual sales promotion rate associated with the one product until the charge amount assumed based on the virtual sales promotion rate associated with the one product reaches a predetermined threshold. Thus, by determining the product for which the content is to be provided, it is possible to provide the content for restricting the application of the virtual sales promotion ratio and promoting the setting of the sales promotion ratio.

  Further, in the determination device 100 according to the embodiment, the determination unit 134, based on the virtual sales promotion ratio associated with one product, when the sales of the product sold by one seller satisfy a predetermined condition, Decide which products to offer.

  Thereby, the determination apparatus 100 according to the embodiment, when the sales of a product sold by one sales source satisfy a predetermined condition, the product that provides the content based on the virtual sales promotion ratio associated with the one product It is possible to provide content for promoting the setting of the sales promotion ratio.

  Further, in the determination device 100 according to the embodiment, the determination unit 134 determines the content based on the virtual sales promotion ratio associated with one product when the type of the product sold by one seller satisfies a predetermined condition. Decide which products to offer.

  Accordingly, the determination apparatus 100 according to the embodiment provides a product that provides content based on the virtual sales promotion ratio associated with one product when the type of the product sold by one seller satisfies a predetermined condition. It is possible to provide content for promoting the setting of the sales promotion ratio.

  In the determination device 100 according to the embodiment, when the sales promotion ratio is associated with one product, the determination unit 134 sets a value based on the virtual sales promotion ratio associated with the one product and the sales promotion ratio. Based on this, a product for providing content is determined.

  Thereby, when the sales promotion ratio is associated with one product, the determination apparatus 100 according to the embodiment can execute the content based on the value based on the virtual sales promotion ratio associated with the one product and the sales promotion ratio. By determining the product that provides the content, it is possible to determine whether to provide the content for the product for which both the sales promotion ratio and the virtual sales promotion ratio are set. Therefore, the determination apparatus 100 can provide content for promoting the setting of the sales promotion ratio.

  Further, in the determination device 100 according to the embodiment, the determination unit 134 determines the virtual sales promotion rate associated with one product so that the content related to the one product is higher than a predetermined order.

  Thereby, the determination apparatus 100 according to the embodiment promotes the setting of the sales promotion ratio by determining the virtual sales promotion ratio associated with the one product so that the content related to the one product has a predetermined rank or higher. Content can be provided.

  Further, in the determination device 100 according to the embodiment, the determination unit 134 determines that a virtual sales promotion is performed on the one product when an increase in sales assumed when the sales promotion ratio is associated with the one product satisfies a predetermined condition. It is determined that the ratio is associated.

  Thereby, the determination apparatus 100 according to the embodiment determines that the virtual sales promotion ratio is associated with one product when the increase in sales assumed when the sales promotion ratio is associated with one product satisfies a predetermined condition. By doing so, it is possible to associate the virtual sales promotion ratio with the product for which the store can recognize the effect of the sales promotion ratio, so that it is possible to provide the content for promoting the setting of the sales promotion ratio in the store.

  In addition, the determination device 100 according to the embodiment includes a providing unit 135. The providing unit 135 provides information related to the provision of the content of one product to one seller.

  Thereby, the determination apparatus 100 according to the embodiment provides information indicating the effect when the sales promotion ratio is set for one seller by providing the information regarding the provision of the content of one product to the one seller. Therefore, the setting of the sales promotion ratio can be promoted to one sales agency.

[7. Hardware configuration)
The determination apparatus 100 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 12, for example. FIG. 12 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the determination device. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM (Read Only Memory) 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F). ) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the network N and sends the data to the CPU 1100, and provides the data generated by the CPU 1100 to other devices via the network N.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the determination device 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the network N.

  Although the embodiments of the present application have been described in detail with reference to the drawings, these are merely examples, and various modifications and improvements have been made based on the knowledge of those skilled in the art including the aspects described in the disclosure line of the invention. The present invention can be implemented in other forms.

[8. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In addition, the processes described in the above-described embodiments can be appropriately combined within a range in which the process contents do not contradict each other.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the acquisition unit can be read as acquisition means or an acquisition circuit.

DESCRIPTION OF SYMBOLS 1 Determination system 100 Determination apparatus 121 Merchandise information storage part 122 Index information storage part 123 Action history information storage part 124 Seller information storage part 130 Control part 131 Acquisition part 132 Granting part 133 Extraction part 134 Determination part 135 Provision part 10 Terminal apparatus N network

Claims (13)

An acquisition unit for acquiring information on one seller in a predetermined electronic commerce;
When the information about the one sales source satisfies a predetermined condition, the sales promotion ratio associated with each product, the sales promotion ratio indicating the ratio of the sales promotion cost to the product price of each product, and the one sales A virtual sales promotion ratio associated with one product sold by the original, and when the sales promotion ratio is set for the one product, the content of the one product is determined when determining the content to be provided to the user. A determination unit that determines a product for providing content based on a virtual sales promotion ratio that is a virtual sales promotion ratio in which a value combined with the sales promotion ratio is used ;
A determination apparatus comprising: The determination unit
When the information regarding the one sales source satisfies a predetermined condition, a product for which the content is provided is determined based on a virtual sales promotion ratio associated with the one product in a predetermined period. The determination device according to claim 1. The determination unit
When the information regarding the one sales source satisfies a predetermined condition, the information is associated with the one product until a charge amount assumed based on the virtual sales promotion rate associated with the one product reaches a predetermined threshold. The determination apparatus according to claim 1 or 2, wherein a product for providing the content is determined based on a virtual sales promotion ratio. The determination unit
The product for providing the content is determined based on a virtual sales promotion ratio associated with the one product when the sales of the product sold by the one selling company satisfy a predetermined condition. Item 4. The determination device according to any one of Items 1 to 3. The determination unit
The product for which the content is provided is determined based on a virtual sales promotion ratio associated with the one product when a type of the product sold by the one sales source satisfies a predetermined condition. Item 5. The determination device according to any one of Items 1 to 4. The determination unit
The product for which the content is provided is determined based on a virtual sales promotion rate associated with the one product when a price of the product sold by the one sales source satisfies a predetermined condition. Item 6. The determination device according to Item 5. The determination unit
When a sales promotion ratio is associated with the one product, a product for providing the content is determined based on a virtual sales promotion ratio associated with the one product and a value based on the sales promotion ratio. The determination apparatus according to claim 1, wherein: The determination unit
The determination device according to any one of claims 1 to 7, wherein a virtual sales promotion ratio associated with the one product is determined so that a content related to the one product has a predetermined order or more. The determination unit
2. When a sales increase assumed when a sales promotion ratio is associated with the one product satisfies a predetermined condition, it is determined that a virtual sales promotion rate is associated with the one product. 9. The determination device according to any one of items 8. A providing unit for providing information relating to the provision of the content of the one product to the one seller;
The determination apparatus according to claim 1, further comprising: The providing unit includes:
The period in which the product for providing the content is determined by switching between the case where the virtual product is associated with the one product and the case where the virtual product is not associated with the one product. The determination apparatus according to claim 10, wherein information relating to provision of content of one product is provided to the one sales agency. A decision method performed by a computer,
An acquisition step of acquiring information about one seller in a predetermined electronic commerce;
When the information about the one sales source satisfies a predetermined condition, the sales promotion ratio associated with each product, the sales promotion ratio indicating the ratio of the sales promotion cost to the product price of each product, and the one sales A virtual sales promotion ratio associated with one product sold by the original, and when the sales promotion ratio is set for the one product, the content of the one product is determined when determining the content to be provided to the user. A determination step of determining a product for providing content based on a virtual sales promotion ratio that is a virtual sales promotion ratio in which a value combined with the sales promotion ratio is used ;
The determination method characterized by including. An acquisition procedure for acquiring information about one seller in a predetermined electronic commerce transaction;
When the information about the one sales source satisfies a predetermined condition, the sales promotion ratio associated with each product, the sales promotion ratio indicating the ratio of the sales promotion cost to the product price of each product, and the one sales A virtual sales promotion ratio associated with one product sold by the original, and when the sales promotion ratio is set for the one product, the content of the one product is determined when determining the content to be provided to the user. A determination procedure for determining a product for providing content based on a virtual sales promotion ratio, which is a virtual sales promotion ratio in which a value combined with the sales promotion ratio is used ;
A determination program characterized by causing a computer to execute.