JP6134042B1 - Providing device, providing method, and providing program - Google Patents

Abstract

To provide a service appropriately according to a user. A providing apparatus according to the present application includes an acquisition unit and a providing unit. The acquisition unit acquires information related to the sales promotion ratio that is associated with the product and indicates the ratio of the sales promotion cost to the product price, and fluctuates based on the information related to the user. The providing unit provides a predetermined service based on the information regarding the sales promotion ratio acquired by the acquiring unit. [Selection] Figure 3

Description

  The present invention relates to a providing device, a providing method, and a providing program.

  2. Description of the Related Art In recent years, with the rapid spread of the Internet, sales via the Internet have become popular. For example, there is provided a technology for selling products to EC (Electronic Commerce) sites and selling the products to users. In addition, in advertising distribution on the Internet, a technique for identifying the advertising space that gives the user a purchase motive and evaluating the effectiveness of the product advertisement is known.

JP 2002-074151 A

  However, in the above-described conventional technology, it is not always possible to provide a service appropriately according to the user. For example, it is possible to appropriately provide a service according to a user simply by specifying a content distribution frame such as an advertising frame that gives the user motivation to purchase and evaluating the effectiveness of content such as an advertisement. Not necessarily.

  The present application has been made in view of the above, and an object of the present application is to provide a providing device, a providing method, and a providing program that can appropriately provide a service according to a user.

  The providing apparatus according to the present application is a sales promotion ratio indicating a ratio of the sales promotion cost to the product price associated with the product, and an acquisition unit that acquires information on the sales promotion ratio that varies based on information about the user, and an acquisition unit And a providing unit for providing a predetermined service based on the acquired information on the sales promotion ratio.

  According to one aspect of the embodiment, there is an effect that it is possible to appropriately provide a service according to a user.

FIG. 1 is a diagram illustrating an example of a providing process according to the embodiment. FIG. 2 is a diagram illustrating an example of the providing process according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the providing apparatus according to the embodiment. FIG. 4 is a diagram illustrating an example of a product information storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of the index information storage unit according to the embodiment. FIG. 6 is a diagram illustrating an example of a user information storage unit according to the embodiment. FIG. 7 is a diagram illustrating an example of the vendor information storage unit according to the embodiment. FIG. 8 is a flowchart illustrating an example of the providing process according to the embodiment. FIG. 9 is a flowchart illustrating an example of charging determination according to the embodiment. FIG. 10 is a diagram illustrating an example of determining an increase in the sales promotion ratio according to the embodiment. FIG. 11 is a diagram illustrating an example of determining an increase in the sales promotion ratio according to the embodiment. FIG. 12 is a diagram illustrating another example of the product information storage unit according to the embodiment. FIG. 13 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the providing apparatus.

  DESCRIPTION OF EMBODIMENTS Hereinafter, embodiments for providing a providing apparatus, a providing method, and a providing program according to the present application (hereinafter referred to as “embodiments”) will be described in detail with reference to the drawings. In addition, the providing apparatus, the providing method, and the providing program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

(Embodiment)
[1. Provision processing)
An example of the providing process according to the embodiment will be described with reference to FIGS. 1 and 2. 1 and 2 are diagrams illustrating an example of a providing process according to the embodiment. In the example of FIG. 1 and FIG. 2, the providing device 100 is based on the sales promotion ratio indicating the ratio of the sales promotion cost to the product price associated with the product or service (hereinafter collectively referred to as “product”). Decide what content to provide.

  The sales promotion ratio here refers to a sales promotion cost provided to a service provider that provides an electronic commerce service when the product is sold, and is calculated from the sales price of the product. This is the ratio of expenses to sales prices. Such sales promotion costs are costs that can benefit the service provider. Note that the service provider may use the sales promotion fee for an arbitrary action for promoting the sale of the product, such as displaying an advertisement, selling, or providing a coupon in order to sell the product. Further, the service provider does not need to use the full amount of the sales promotion cost to perform the sales promotion, and may use only a part or not all. Further, the sales promotion cost may be used as an exhibition cost in an online shopping mall (for example, shop site A) in an electronic commerce service, for example. In other words, “sales promotion costs” in the present specification is a concept including not only costs used for promoting the sale of merchandise but also costs used for providing various services in the online shopping mall. .

  Hereinafter, associating a sales promotion ratio with a product may be described as option setting, a product associated with the sales promotion ratio may be described as an option-equipped product, and charging based on the sales promotion rate may be described as option charging. For products with options set, content is displayed preferentially over other products with no options set, or among products with options set, a higher promotion rate is associated The content is displayed with priority, but details will be described later.

  In the example of FIG. 1, the providing apparatus 100 provides content that is provided by virtually increasing the sales promotion ratio when providing content to a user who satisfies a predetermined condition (hereinafter also referred to as “excellent user”). The case of determining is shown. Hereinafter, an increase in the sales promotion ratio such as a value obtained by virtually increasing the sales promotion ratio may be referred to as “additional amount”. In the example of FIG. 2, the providing apparatus 100 does not increase the sales promotion ratio virtually when providing content to a user who does not satisfy a predetermined condition (hereinafter, also referred to as “normal user”). The case where content to be provided is determined will be described. Note that the “virtual increase” here may be, for example, a virtual increase when comparing the sales promotion ratio in determining the content to be provided to the user, not when charging the seller. . Further, for example, the providing apparatus 100 may use the added amount that is virtually increased when charging, if a predetermined condition is satisfied. For example, when the predetermined condition is satisfied, the providing apparatus 100 may calculate a charge amount based on a value obtained by adding an additional amount to the sales promotion ratio (“post-addition sales promotion ratio”). For example, when a predetermined condition is satisfied, the providing apparatus 100 may calculate an amount obtained by multiplying the price of a product to which option charging is applied by an added sales promotion ratio as the charging amount. Further, for example, in the case where the user purchases a plurality of products, the providing device 100 has a sales promotion cost (billing amount) for the total amount of the prices of the plurality of products less than a predetermined sales promotion cost rate set by the store. In this case, you may charge using the post-addition sales promotion ratio. For example, when the promotion cost (billing amount) for the total amount of a plurality of products purchased by the user is equal to or less than a predetermined promotion cost rate set by the store, the providing apparatus 100 determines the total amount and the promotion cost rate set by the store. You may charge in the range which makes the upper limit the value calculated based on. That is, the providing device 100 has a range in which the value calculated based on the total amount and the sales promotion cost rate set in the store is the upper limit when the associated sales promotion ratio is lower than the other products. You may be charged. For example, when the user purchases a plurality of products having different sales promotion ratios, the providing apparatus 100 performs charging within a range up to the value calculated based on the total amount and the sales promotion cost rate set in the store. Also good. For example, when the user purchases a plurality of products with different sales promotion ratios, the providing apparatus 100 is calculated based on the total amount and the maximum sales promotion ratio among the sales promotion ratios associated with each of the plurality of products. You may charge in the range which makes a value an upper limit.

  1 and 2 show a case where the providing apparatus 100 provides information (hereinafter, also referred to as “product information”) related to products corresponding to a query (search query) input by the user as content. In the example of FIGS. 1 and 2, the product information related to the product is shown as an example of the content. However, the content is not limited to the product information, and any content may be used as long as it is related to the product.

  As shown in FIGS. 1 and 2, the providing system 1 includes a terminal device 10, a sales source device 20, and a providing device 100. The terminal device 10, the sales source device 20, and the providing device 100 are connected to be communicable by wire or wireless via a predetermined communication network (not shown). In addition, the providing system 1 illustrated in FIGS. 1 and 2 may include a plurality of terminal devices 10, a plurality of vendor devices 20, and a plurality of providing devices 100.

  The terminal device 10 is an information processing device used by a user. The terminal device 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. In the example shown in FIG.1 and FIG.2, the case where the terminal device 10 is a smart phone which a user uses is shown. Hereinafter, the terminal device 10 may be referred to as a user. That is, hereinafter, the user can be read as the terminal device 10. Specifically, FIG. 1 illustrates a case where the terminal device 10 is a smartphone used by a user identified by the user ID “U1” (hereinafter, may be referred to as “user U1”). FIG. 2 illustrates a case where the terminal device 10 is a smartphone used by a user identified by the user ID “U2” (hereinafter, may be referred to as “user U2”).

  Moreover, in the example shown in FIG.1 and FIG.2, the terminal device 10 is demonstrated as terminal device 10-1, 10-2 according to the display of the screen of the terminal device 10. FIG. The terminal devices 10-1 and 10-2 are the same terminal device 10. Hereinafter, the terminal devices 10-1 and 10-2 will be referred to as the terminal device 10 when they are not particularly distinguished.

  The providing apparatus 100 is an information processing apparatus that provides a predetermined service based on a sales promotion ratio that is associated with a product and indicates a ratio of the sales promotion cost to the product price and varies based on information about the user. is there. For example, the providing apparatus 100 virtually increases the sales promotion rate associated with one product when information about a user who provides a predetermined service satisfies a predetermined condition. In the example of FIGS. 1 and 2, a case where one store is the store X is shown.

  Further, the providing device 100 provides a search service that provides the terminal device 10 with a search result for the query acquired from the terminal device 10. In the example of FIGS. 1 and 2, the providing device 100 provides ranking information in which product information is arranged to the terminal device 10 that is the transmission source of the query. Moreover, in the example shown in FIG.1 and FIG.2, the provision apparatus 100 shall provide an electronic commerce service.

  1 and 2 show a case where the providing apparatus 100 provides a search service or an electronic commerce service. However, when an external information processing apparatus provides a search service or an electronic commerce service, the providing apparatus 100 uses the search service. And e-commerce services may not be provided. In this case, the providing apparatus 100 may acquire various types of information from an external information processing apparatus that provides a search service or an electronic commerce service, and may determine only a product for providing content.

  The sales source device 20 is an information processing device used by the manager M1 of the store X that is the sales source. For example, the manager M1 of the store X uses the sales source device 20 to add products to be sold in the electronic commerce service or to set a sales promotion ratio. The vendor apparatus 20 is realized by, for example, a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, or the like. 1 and 2 show a case where the selling source device 20 is a notebook PC.

  In the example of FIG. 1, the providing apparatus 100 stores information related to products sold by each store such as the store X, as shown in the product information storage unit 121. For example, the providing device 100 stores sake A and wine X sold by the store X as shown in the product information storage unit 121. Specifically, as shown in the product information storage unit 121, the providing apparatus 100 includes sake A or a product that is a product identified by the product ID “GD10” (hereinafter may be referred to as “product GD10”). The store X stores the wine X, which is a product identified by the ID “GD11” (hereinafter may be referred to as “product GD11”). Further, information (see FIG. 4) indicating that the sales promotion ratio is set to “5%” in association with the product GD11 sold by the store X is stored.

  In the example of FIG. 1, as shown in the product information storage unit 121, the providing device 100 has a product name “Sake A” and a price “15000 (yen)” for the product GD 10 sold by the store X. Information indicating that the sales promotion ratio is set to “5%” is stored. In the example of FIG. 1, as shown in the product information storage unit 121, the providing device 100 has a product name “Wine X” and a price “5000 (yen)” for the product GD 11 sold by the store X. Information (see FIG. 4) indicating that the sales promotion ratio is set to “5%” is stored.

  As described above, when “product GD * (* is an arbitrary numerical value)” is described, it indicates that the product is a product identified by the product ID “GD *”. For example, when “product GD1” is described, the product is a product identified by the product ID “GD1”. In the following, “product information of product GD * (* is an arbitrary numerical value)” may be expressed as “product GD * (* is an arbitrary numerical value)”. For example, hereinafter, the product GD1 can be read as product information of the product GD1.

  Further, in the example of FIG. 1, the providing apparatus 100 stores information regarding the number of types of products sold by each store and information regarding sales at each store, as shown in the vendor information storage unit 124. Further, for example, the providing apparatus 100 stores information indicating that the sales of the store X is 20 million yen as shown in the sales source information storage unit 124. Further, for example, as shown in the sales source information storage unit 124, the providing apparatus 100 has “100 (%)” of sales of a product for which a sales promotion ratio is set out of 20 million yen in store X, that is, 2000. Information indicating that it is 10,000 yen is stored.

  The providing device 100 acquires a query from the terminal device 10-1 used by the user U1 (step S11). In the example of FIG. 1, the providing device 100 acquires the query “wine” from the terminal device 10-1. In the example shown in FIG. 1, the user U1 inputs the query “wine” into the search window in the page W11 of the shop site A related to the electronic commerce service provided by the providing device 100 displayed on the screen of the terminal device 10-1. Press the search button. Then, the terminal device 10-1 transmits the query “wine” to the providing device 100.

  The providing apparatus 100 acquires information identifying the user U1 that is the transmission source of the query from the terminal apparatus 10-1 used by the user U1. The providing apparatus 100 may acquire any information from the terminal apparatus 10-1 as long as the information identifies the user U1 that is the query transmission source. For example, the providing apparatus 100 stores information indicating the user U1 in association with information identifying the terminal apparatus 10 used by the user U1, and stores information identifying the terminal apparatus 10 from the terminal apparatus 10 used by the user U1. By acquiring, it may be specified that the user U1 is a query transmission source. Note that the above is an example, and the providing apparatus 100 may use any information such as cookie as long as it can identify the user U1 as a query transmission source.

  Here, the providing apparatus 100 determines whether the user who transmitted the query satisfies the predetermined condition (Step S12). In the example of FIG. 1, the providing apparatus 100 determines whether the user U1 is a good user. In the example of FIG. 1, when the purchase amount of a user exceeds 20,000 yen, the user is assumed to be a good user. For example, the providing apparatus 100 determines whether the user U1 is a good user based on the user information of the user U1 stored in the user information storage unit 123. In the example of FIG. 1, the providing device 100 determines that the user U1 is a good user because the purchase amount of the user U1 is 30,000 yen and exceeds 20,000 yen. Note that the condition for determining whether or not the user is a good user is not limited to the purchase amount of the user, whether the number of purchases by the user is equal to or greater than a predetermined threshold, whether the purchase history of the user includes a predetermined product, Various conditions such as whether or not there is a history of purchasing the above products may be used. For example, the providing apparatus 100 may determine that a user is a good user when the number of purchases of a product in a predetermined period (for example, the latest one month) by a user is equal to or greater than a predetermined threshold. For example, the providing apparatus 100 may determine that a user is a good user when the number of products purchased by one user in a predetermined period (for example, the latest one week) is equal to or greater than a predetermined threshold. For example, the providing apparatus 100 may determine that a user is a good user when one user has purchased wine in a predetermined period (for example, the last three months). For example, when one user has purchased a product of 100,000 yen or more in a predetermined period (for example, the latest one year), the providing apparatus 100 may determine that the user is a good user. . In addition, for example, when a user purchases a wallet with a price of 50,000 yen or more in a predetermined period (for example, the most recent year), the providing apparatus 100 determines that the user is a good user. Also good.

  Further, for example, the providing apparatus 100 may determine that a user who has few actions when purchasing a product is a good user. For example, the providing apparatus 100 may determine a user who has a small cost such as time required for purchasing a product as a good user. For example, the providing apparatus 100 may determine a user who satisfies a predetermined condition for an average stay time at a predetermined site (for example, shop site A) as a good user. For example, the providing apparatus 100 may determine that a user who has purchased a product at a predetermined site or the like has an average stay time at a predetermined site or the like that is less than a predetermined threshold is a good user. For example, the providing apparatus 100 may determine that a user whose average stay time at a predetermined site or the like when purchasing a product at a predetermined site or the like is less than a predetermined threshold is a good user. For example, the providing apparatus 100 may determine a user whose average page transition number at a predetermined site or the like satisfies a predetermined condition as a good user. For example, the providing apparatus 100 may determine, as a good user, a user who purchases a product at a predetermined site or the like and whose average page transition number at the predetermined site or the like is less than a predetermined threshold. For example, the providing apparatus 100 may determine that a user whose average page transition number at a predetermined site or the like when a product is purchased at a predetermined site or the like is less than a predetermined threshold is a good user.

  In addition, for example, the providing apparatus 100 may determine that a user who has little behavior when purchasing a product with respect to the amount of the purchased product is a good user. For example, the providing apparatus 100 may determine that a user who has a large amount of merchandise to purchase and has a small cost such as time required for purchasing the merchandise is a good user. For example, the providing apparatus 100 may determine that a user whose average purchase price when purchasing a product at a predetermined site or the like satisfies a predetermined condition is a good user. For example, the providing apparatus 100 has a predetermined value obtained by dividing an average purchase amount when purchasing a product at a predetermined site or the like by a staying time (for example, average staying time) at a predetermined site or the like when purchasing the product. You may determine the user who is more than a threshold value as a good user. For example, the providing apparatus 100 may determine that a user whose “score (= average purchase amount / stay time)” calculated based on the above-described information is a predetermined threshold or more is a good user. For example, the providing apparatus 100 may determine that a user whose average purchase price when purchasing a product at a predetermined site or the like satisfies a predetermined condition is a good user. For example, the providing apparatus 100 has a predetermined value obtained by dividing an average purchase amount when purchasing a product at a predetermined site or the like by an access count (for example, average access count) at the predetermined site or the like when purchasing the product. You may determine the user who is more than a threshold value as a good user. Note that the number of accesses may be the number of page transitions. For example, the providing apparatus 100 may determine that a user whose “score (= average purchase amount / number of accesses)” calculated based on the above-described information is equal to or greater than a predetermined threshold is a good user. Note that the above is an example, and the providing apparatus 100 may determine whether or not the user is a good user based on various information.

  Thereafter, the providing apparatus 100 extracts a store that satisfies a predetermined condition (step S13). For example, the providing apparatus 100 extracts a store whose sales exceed 15 million yen from stores selling wine. Further, the predetermined condition is not limited to the above, and may be various conditions. For example, the predetermined condition may be that the store sales are within a predetermined range (for example, 5 million yen to less than 10 million yen), or that the store sells wine as a product. The store may sell wine of a predetermined price range (for example, 5000 yen or more and less than 10,000 yen). In the example of FIG. 1, the providing apparatus 100 extracts the store X because the sales of the store X is 20 million yen and exceeds 15 million yen. Further, for example, the predetermined condition may be a case where the sales promotion rate associated with the product sold by one store is lower than the sales promotion rate of other products. For example, the determination apparatus 100 may extract a store when a wine sold by one store is associated with a lower sales promotion ratio than other products. For example, the determination apparatus 100 may extract one store when the sales promotion rate associated with the wine sold by one store is lower than the sales promotion rate associated with the wine sold by the other store. Good. In addition, for example, the determination apparatus 100 determines that one store when the sales promotion rate associated with wine sold by one store is lower than the sales promotion rate associated with other products sold by one store. May be extracted.

  Thereafter, the providing device 100 changes the sales promotion ratio of the wine sold by the store X (step S14). In the example of FIG. 1, the providing apparatus 100 determines an additional value so that the sales promotion rate associated with the wine X exceeds the sales promotion rate set for wine sold by other stores. In the example of FIG. 1, it is assumed that the sales promotion ratio “7%” associated with the wine V sold by the store V is the maximum among the wines sold by each store. In the example of FIG. 1, the providing device 100 changes the sales promotion ratio associated with the wine X so as to exceed “7%”. For example, the providing apparatus 100 changes the sales promotion rate associated with the wine X to “7.5%” as shown in the product information storage unit 121. That is, the providing apparatus 100 changes the sales promotion ratio associated with the wine X to “7.5%” with the additional amount being “2.5%”. The providing apparatus 100 may determine any value (> 7 (%)) for the additional amount associated with the wine X if the sales promotion ratio “7%” associated with the wine V is exceeded.

  Thereafter, the providing apparatus 100 determines content to be provided to the user U1 based on the acquired query. First, the providing device 100 that has acquired the query “wine” from the terminal device 10 extracts product information corresponding to the query. In the example of FIG. 1, the providing apparatus 100 extracts product information corresponding to the query from the product information storage unit 121 based on information stored in the index information storage unit 122 (see FIG. 5).

  In FIG. 1, for simplification of explanation, “# 1” to “# 8” and the like shown in the index information storage unit 122 in FIG. 5 correspond to the ranks of the product information corresponding to the index. To do. That is, in the example of FIG. 1, as shown in the index information storage unit 122 in FIG. 5, among the products corresponding to the query “wine”, the ranking (ranking) 1st is the product GD1, and the ranking 2nd is the product. It is GD2, and the ranking third place is a product GD55. Further, it is assumed that the product GD11, which is the wine X sold by the store X, is ranked 6th. Note that the order of the corresponding product corresponding to each index may be determined by a predetermined ranking determination logic when the query is acquired.

  In the example of FIG. 1, the providing apparatus 100 extracts product information corresponding to the query “wine” from the product information storage unit 121 based on the index information storage unit 122 (see FIG. 5). Specifically, the providing apparatus 100 is a product V GD1 that is a wine A sold by the store A, a product GD2 that is a wine B sold by the store B, or a wine V that is sold by the store V from the product information storage unit 121. The product GD7, the product GD11 that is the wine X sold by the store X, and the like are extracted.

  Here, the providing device 100 provides the terminal device 10-1 with ranking information RK11 in which products for which the sales promotion ratio is set are preferentially displayed. In the example of FIG. 1, the providing device 100 provides an area AR <b> 11 in which products for which the sales promotion ratio is set are preferentially displayed in the list page W <b> 12 provided to the terminal device 10. Thereby, the providing apparatus 100 causes the option-equipped product to be preferentially displayed on the terminal device 10.

  The example of FIG. 1 shows a case where the providing device 100 sets an area AR11 in which two pieces of product information are displayed. Then, the providing apparatus 100 determines a product to be displayed in the area AR11 among the optional products corresponding to the query “wine”. For example, the providing apparatus 100 determines two products in the descending order of the total value of the sales promotion ratios among the optional products corresponding to the query “wine”. In the example of FIG. 1, the providing device 100 determines the product GD11 whose sales promotion ratio has been changed to “7.5%”, that is, the wine X sold by the store X, as the first product displayed in the area AR11. In the example of FIG. 1, the providing device 100 determines the product GD7 associated with the sales promotion ratio “7%”, that is, the wine V sold by the store V as the second-ranked product displayed in the area AR11.

  The providing apparatus 100 is not limited to the order in which the sales promotion ratio is high, and may determine a product to be displayed in the area AR11 using various information as appropriate. For example, the providing apparatus 100 may extract two products in descending order of sales promotion costs (sales promotion rate costs) obtained by multiplying the price of each product by the sales promotion rate.

  Further, in the example of FIG. 1, the providing device 100 provides an area AR12 for displaying a product for which a sales promotion ratio is not set (item with no option) in the lower part of the area AR11 in the list page W12 provided to the terminal device 10. Further, the providing device 100 provides the ranking information RK11 in which the products corresponding to the query “wine” are displayed in the area AR12 in order from the first ranking. For example, the providing apparatus 100 provides ranking information RK11 in which the product GD1 ranked first, the product GD2 ranked second, and the product GD55 ranked third are displayed in the area AR12. Note that the product displayed in the area AR12 may not include the product GD7 and the product GD11 displayed in the area AR11. Thus, in the example of FIG. 1, when viewed as the entire list page W12, the product GD11 is ranked first, the product GD7 is ranked second, the product GD1 is ranked third, and the product GD2 is ranked fourth. Is displayed. In this way, in the example of FIG. 1, the ranking of the products associated with the sales promotion ratio is increased and displayed preferentially. The priority display is not limited to the above, and various displays may be used.

  After that, the providing device 100 provides the corresponding product list including the determined product information to the terminal device 10 (step S15). In the example of FIG. 1, the providing device 100 provides the ranking information RK11 to the terminal device 10-1.

  The terminal device 10 provided with the ranking information RK11 from the providing device 100 displays the ranking information RK11 (step S16). In the example of FIG. 1, the display is transitioned from the terminal device 10-1 to the terminal device 10-2.

  A list page W12 for displaying a list of search results is displayed on the screen of the terminal device 10-2. Specifically, a list page W12 that displays search results corresponding to the query “wine” is displayed on the screen of the terminal device 10-2.

  In the example of FIG. 1, on the screen of the terminal device 10-2, in the area AR11 in the list page W12, wine X that is the product GD11 ranked first among the optional products corresponding to the query “wine”. Merchandise information is displayed at the top, followed by the merchandise information of wine V, which is the second-ranked product GD7. In the example of FIG. 1, the screen of the terminal device 10-2 has an area AR <b> 12 in the list page W <b> 12 in which the wine A that is the product GD <b> 1 ranked first among the products corresponding to the query “wine” is displayed. Product information is displayed in order from the product information.

  Thereafter, the user U1 purchases the wine X sold by the store X based on the list page W12 displayed on the terminal device 10-2 (step S17). In the example of FIG. 1, the user U1 selects the product GD11 displayed on the terminal device 10-2, displays the page of the store X, and performs a predetermined operation on the page of the store X, so that the store X is sold. Suppose wine X to be purchased. In other words, in the example of FIG. 1, it is assumed that the user U1 purchases the wine X as the product GD11 through a series of operations through the list page W12 displayed for the input query. For example, the terminal device 10-2 transmits information indicating the intention of the user U1 to purchase the wine X to the providing device 100 in response to the operation of the user U1.

  The providing device 100 that has acquired the information indicating the intention of the user U1 to purchase the wine X from the terminal device 10-2 performs the wine X purchase process (step S18). For example, the providing apparatus 100 performs a payment process for the wine X using the account information of the user U1 or performs a procedure for delivering the wine X to an address designated by the user U1.

  Then, the providing apparatus 100 determines whether to charge for the wine X purchased by the user U1 (step S19). In the example of FIG. 1, the providing apparatus 100 determines whether to charge an option for the store X that sells the wine X for the purchase of the wine X by the user U1. For example, the providing apparatus 100 sells the wine X based on the action information indicating that the user U1 has selected the product GD11 displayed on the terminal device 10-2 and has purchased the wine X sold by the store X. It is determined that option charging is performed for the store X.

  Then, the providing apparatus 100 performs option charging for the store X (step S20). Here, in the example of FIG. 1, the providing apparatus 100 does not store “7.5%” used when determining the ranking, but stores the store X based on the normal sales promotion ratio “5 (%)”. Make a charge. For example, the providing apparatus 100 charges the store X with “250 (yen)” obtained by multiplying the price “5000 (yen)” of the wine X by the sales promotion ratio “5 (%)”. For example, the providing apparatus 100 transmits information indicating that the optional charge “250 (yen)” is to be performed for the purchase of the wine X by the user U1 to the sales source apparatus 20 used by the manager M1 of the store X. As described above, the providing apparatus 100 increases the sales promotion ratio when determining the ranking, and uses the normal sales promotion ratio when charging, thereby enabling the provision of services appropriately according to the user, while maintaining the sales promotion ratio set by the store. Appropriate billing can be performed based on this.

  Further, for example, when the product GD7 preferentially displayed in the area AR11 in the list page W12 is selected and the wine V is purchased by the user U1, the providing apparatus 100 performs an optional charge for the store V. For example, the providing device 100 charges the store V with “700 (yen)” obtained by multiplying the price “10000 (yen)” of the wine V by the sales promotion ratio “7 (%)”. For example, the providing apparatus 100 transmits information indicating that the optional charge “700 (yen)” is to be performed for the purchase of the wine V by the user U1 to the sales source apparatus used by the manager of the store V.

  Next, the case where the user who transmitted the query is the user U2 (normal user) will be described with reference to FIG.

  First, in the example of FIG. 2, the providing device 100 acquires a query from the terminal device 10-1 used by the user U2 (step S21). In the example of FIG. 2, the providing device 100 acquires the query “wine” from the terminal device 10-1. In the example shown in FIG. 2, the user U2 inputs the query “wine” into the search window in the page W11 of the shop site A related to the electronic commerce service provided by the providing device 100 displayed on the screen of the terminal device 10-1. Press the search button. Then, the terminal device 10-1 transmits the query “wine” to the providing device 100. In addition, the providing apparatus 100 acquires information that identifies the user U2 that is the transmission source of the query from the terminal apparatus 10-1 used by the user U2.

  Here, the providing apparatus 100 determines whether the user who transmitted the query satisfies the predetermined condition (Step S22). In the example of FIG. 2, the providing apparatus 100 determines whether the user U2 is a good user. In the example of FIG. 2, when the purchase amount of a user exceeds 20,000 yen, the user is assumed to be a good user. For example, the providing apparatus 100 determines whether the user U2 is a good user based on the user information of the user U2 stored in the user information storage unit 123. In the example of FIG. 2, the providing apparatus 100 determines that the user U2 is not a good user but a normal user because the purchase amount of the user U2 is 1,000 yen and is 20,000 yen or less. As described above, in the example of FIG. 2, the providing apparatus 100 does not perform the process related to the change of the sales promotion ratio corresponding to steps S13 and S14 in FIG. 1 because the user U2 is not a good user but a normal user.

  Thereafter, the providing apparatus 100 determines content to be provided to the user U2 based on the acquired query. First, the providing device 100 that has acquired the query “wine” from the terminal device 10 extracts product information corresponding to the query. In the example of FIG. 2, the providing apparatus 100 extracts product information corresponding to the query from the product information storage unit 121 based on information stored in the index information storage unit 122 (see FIG. 5).

  In the example of FIG. 2, the providing apparatus 100 extracts product information corresponding to the query “wine” from the product information storage unit 121 based on the index information storage unit 122 (see FIG. 5). Specifically, the providing apparatus 100 is a product V GD1 that is a wine A sold by the store A, a product GD2 that is a wine B sold by the store B, or a wine V that is sold by the store V from the product information storage unit 121. The product GD7, the product GD11 that is the wine X sold by the store X, and the like are extracted.

  Here, the providing device 100 provides the terminal device 10-1 with the ranking information RK12 in which the products for which the sales promotion ratio is set are preferentially displayed. In the example of FIG. 2, the providing device 100 provides an area AR <b> 11 in which products for which the sales promotion ratio is set are preferentially displayed in the list page W <b> 21 provided to the terminal device 10. Thereby, the providing apparatus 100 causes the option-equipped product to be preferentially displayed on the terminal device 10.

  The example of FIG. 2 shows a case where the providing apparatus 100 sets an area AR11 in which two pieces of product information are displayed. Then, the providing apparatus 100 extracts a product to be displayed in the area AR11 from the optional products corresponding to the query “wine”. For example, the providing apparatus 100 extracts two products in the descending order of the set sales promotion ratio from the optional products corresponding to the query “wine”. In the example of FIG. 2, the providing apparatus 100 extracts the product GD7 associated with the sales promotion ratio “7%”, that is, the wine V sold by the store V, as the first product displayed in the area AR11. In the example of FIG. 2, the providing apparatus 100 extracts the product GD11 associated with the sales promotion ratio “5%”, that is, the wine X sold by the store X as the second-ranked product displayed in the area AR11.

  In addition, in the example of FIG. 2, the providing device 100 provides an area AR12 for displaying a product for which a sales promotion ratio is not set (option non-product) in the lower part of the area AR11 in the list page W21 provided to the terminal device 10. In addition, the providing apparatus 100 provides the ranking information RK12 in which the products corresponding to the query “wine” are displayed in order from the first ranking in the area AR12. For example, the providing apparatus 100 provides the area AR12 with ranking information RK12 that displays the product GD1 ranked first, the product GD2 ranked second, and the product GD55 ranked third.

  After that, the providing device 100 provides the corresponding product list including the determined product information to the terminal device 10 (step S23). In the example of FIG. 2, the providing device 100 provides the ranking information RK12 to the terminal device 10-1.

  The terminal device 10 provided with the ranking information RK12 from the providing device 100 displays the ranking information RK12 (step S24). In the example of FIG. 2, the display is transitioned from the terminal device 10-1 to the terminal device 10-2.

  A list page W21 for displaying a list of search results is displayed on the screen of the terminal device 10-2. Specifically, a list page W21 that displays search results corresponding to the query “wine” is displayed on the screen of the terminal device 10-2.

  In the example of FIG. 2, on the screen of the terminal device 10-2, in the area AR11 in the list page W21, among the optional products corresponding to the query “wine”, wine V1, which is the product GD7 ranked first. The merchandise information is displayed at the top, followed by the merchandise information of wine X which is the second-ranked merchandise GD11. Further, in the example of FIG. 2, the screen of the terminal device 10-2 has an area AR <b> 12 in the list page W <b> 21 in which the wine A that is the product GD <b> 1 ranked first among the products corresponding to the query “wine”. Product information is displayed in order from the product information.

  Thereafter, the user U2 purchases the wine X sold by the store X based on the list page W21 displayed on the terminal device 10-2 (step S25). In the example of FIG. 2, the user U2 selects the product GD11 displayed on the terminal device 10-2, displays the page of the store X, and performs a predetermined operation on the page of the store X, so that the store X is sold. Suppose wine X to be purchased. That is, in the example of FIG. 2, it is assumed that the user U2 purchases the wine X that is the product GD11 by a series of operations through the list page W21 displayed for the input query. For example, the terminal device 10-2 transmits information indicating the intention of the user U2 to purchase the wine X to the providing device 100 according to the operation of the user U2.

  The providing device 100 that has acquired the information indicating the intention of the user U2 to purchase the wine X from the terminal device 10-2 performs the wine X purchase process (step S26). For example, the providing apparatus 100 performs a payment process for the wine X using the account information of the user U2 or performs a procedure for delivering the wine X to an address designated by the user U2.

  Then, the providing apparatus 100 determines whether to charge for the wine X purchased by the user U2 (step S27). In the example of FIG. 2, the providing apparatus 100 determines whether to charge an option for the store X that sells the wine X for the purchase of the wine X by the user U2. For example, the providing apparatus 100 selects the product GD11 displayed on the terminal device 10-2 by the user U2, and sells the wine X based on behavior information indicating that the wine X sold by the store X has been purchased. It is determined that option charging is performed for the store X.

  Then, the providing apparatus 100 performs option charging for the store X (step S28). Here, in the example of FIG. 2, the providing device 100 charges the store X based on the sales promotion ratio “5 (%)”. For example, the providing apparatus 100 charges the store X with “250 (yen)” obtained by multiplying the price “5000 (yen)” of the wine X by the sales promotion ratio “5 (%)”. For example, the providing apparatus 100 transmits information indicating that the optional charge “250 (yen)” is to be performed for the purchase of the wine X by the user U2 to the selling source apparatus 20 used by the manager M1 of the store X.

  As described above, the providing apparatus 100 can appropriately provide a service according to a user. For example, when the user is a good user as shown in FIG. 1, the sales promotion ratio is changed to be virtually increased, and the priority display order is determined based on the sales promotion ratio after the change. Accordingly, it is possible to appropriately provide services. In addition, for example, when the user is a normal user as shown in FIG. 2, the priority display order is determined based on the sales promotion ratio without changing the sales promotion ratio, so that services are appropriately provided according to the user. Can be made possible.

[2. Configuration of the providing device]
Next, the configuration of the providing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the providing apparatus according to the embodiment. As illustrated in FIG. 3, the providing apparatus 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The providing apparatus 100 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the providing apparatus 100 and a display unit (for example, a liquid crystal display) for displaying various types of information. May be.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card). The communication unit 110 is connected to the network by wire or wireless, and transmits and receives information to and from the terminal device 10 included in the providing system 1, for example.

(Storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. As illustrated in FIG. 3, the storage unit 120 according to the embodiment includes a product information storage unit 121, an index information storage unit 122, a user information storage unit 123, and a vendor information storage unit 124.

(Product information storage unit 121)
The product information storage unit 121 according to the embodiment stores various types of information related to products. FIG. 4 is a diagram illustrating an example of a product information storage unit according to the embodiment. The product information storage unit 121 shown in FIG. 4 stores “store”, “product ID”, “product name”, “price”, “promotion ratio”, “CTR (Click Through Ratio)”, “CVR (Conversion Rate)”. , “Stock quantity”.

  “Store” indicates a store that is a sales source of the corresponding product. The “store” may store identification information for identifying a store as a sales source, such as a store ID. “Product ID” indicates identification information for identifying a product. “Product name” indicates a specific name or the like of the product. “Price” indicates the selling price (yen) of the corresponding product. “Sales promotion ratio” indicates the ratio of the sales promotion cost to the sales price of the product. In addition, when “None” is illustrated in “Sales promotion ratio”, it indicates that the sales promotion ratio is not set for the corresponding product, for example, “0%”.

  “CTR” indicates the rate at which distribution content (product information) related to a product is selected. “CVR” indicates an index that leads to an action that leads to the profit of the seller who sells the product via the distribution content. For example, “CVR” indicates the ratio of the number of times of various conversions to the number of times of distribution content distribution. “Stock quantity” indicates the stock quantity of the corresponding product.

  For example, in the example illustrated in FIG. 4, the store A indicates that the store A sells a product (product GD1) identified by the product ID “GD1”. The product GD1 indicates that the product name is “Wine A” and the price is “4500 (yen)”. Further, the product GD1 indicates that the sales promotion ratio is “none”, that is, the sales promotion ratio is not set. Further, the product GD1 indicates that the CTR is “2%”, the CVR is “0.5%”, and the inventory quantity is “100”.

  Further, for example, in the example illustrated in FIG. 4, the store X sells a product (product GD10) identified by the product ID “GD10”, a product (product GD11) identified by the product ID “GD11”, and the like. Indicates that The product GD10 indicates that the product name is “Sake A” and the price is “15000 (yen)”. In addition, the product GD10 indicates that the sales promotion ratio is set to “5%”. Further, the product GD11 indicates that the product name is “Wine X” and the price is “5000 (yen)”. Further, the product GD11 indicates that the sales promotion ratio is set to “5%”.

  The product information storage unit 121 is not limited to the above, and may store various information according to the purpose. For example, the product information storage unit 121 may store information on the date and time when product information was added and the date and time when product information was created. Further, the product information storage unit 121 may store various product information such as product images, gross profit, presence / absence of shipping costs, shipping costs, keywords used when searching for products, types of products, and the like.

(Index information storage unit 122)
The index information storage unit 122 according to the embodiment stores various types of information related to the index. FIG. 5 is a diagram illustrating an example of the index information storage unit according to the embodiment. The index information storage unit 122 illustrated in FIG. 5 includes items such as “index ID”, “index”, and “corresponding product”. “Compatible products” includes items such as “# 1”, “# 2”, “# 3”, “# 4”, “# 5”, “# 6”, “# 7”, “# 8”. Have.

  “Index ID” indicates identification information for identifying an index. “Index” indicates an index. “# 1”, “# 2”, “# 3”, “# 4”, “# 5”, “# 6”, “# 7”, “# 8” in “Compatible Products” correspond to indexes. Product information to be displayed. Note that “# 1” to “# 8” and the like may correspond to the order of product information corresponding to the index. For example, “# 1” in the “corresponding product” may be product information whose ranking is “1st” among the product information corresponding to the index. Further, “# 2” in the “corresponding product” may be product information whose ranking is “2nd” among the product information corresponding to the index.

  In the example of FIG. 5, the index “wine” identified by the index ID “IN11” has the corresponding product information items GD1, GD2, GD55, GD14, GD200, GD11, GD9, GD9, and GD7. Indicates that the product information is related to the product.

  The index information storage unit 122 is not limited to the above, and may store various types of information according to the purpose. For example, the index information storage unit 122 may store the number of products corresponding to each index. For example, the index information storage unit 122 may store information related to the date and time when each index or each item information is added.

(User information storage unit 123)
The user information storage unit 123 according to the embodiment stores various types of information regarding the user. FIG. 6 is a diagram illustrating an example of a user information storage unit according to the embodiment. For example, the user information storage unit 123 stores attribute information, purchase information, and behavior information of each user. In the user information storage unit 123 illustrated in FIG. 6, “user ID”, “sex”, “age”, “residence”, “purchase amount (yen)”, “purchase frequency (times)”, “behavior information”. Are included. The “behavior information” includes items such as “behavior ID”, “date and time”, “type”, and “content”.

  “User ID” indicates identification information for identifying a user. For example, the user identified by the user ID “U1” corresponds to the user U1 illustrated in the example of FIG. “Gender” indicates the gender of the user identified by the user ID. “Age” indicates the age of the user identified by the user ID. The “age” may be a specific age of the user identified by the user ID, such as 35 years old. “Residence” indicates information relating to residence such as the address of the user identified by the user ID. “Purchase amount (yen)” indicates the amount of money used by the user identified by the user ID to purchase the product. The “purchase amount (yen)” may be an amount used by the user for purchasing a product during a predetermined period (for example, the most recent month). “Purchase frequency (times)” indicates the number of times the user identified by the user ID has purchased the product. The “purchase frequency (times)” may be the number of times the user has purchased a product in a predetermined period (for example, 3 months).

  In addition, the “behavior information” includes various types of information related to user behavior. “Action ID” indicates information for identifying a user action. “Date and time” indicates the date and time when the corresponding user action was performed. In the example of FIG. 6, the date and time is expressed by an abstract symbol such as date and time dt10. However, even a specific date and time such as “September 6, 2016, 17:28:54” may be used. Good. The “type” indicates information related to the type of action of the corresponding user. Further, “content” indicates content that is targeted in the corresponding user's action.

  For example, in the example illustrated in FIG. 6, the user (user U1) identified by the user ID “U1” is “20s”, and the gender is “female”. Further, the user U1 indicates that he / she lives in the A area. Further, the purchase amount (yen) of the user U1 is “30000 (yen)”, and the purchase frequency (times) is “15 (times)”.

  Further, the user U1 indicates that an action identified by the action ID “AC10” to the action ID “AC13” is performed. For example, in the example illustrated in FIG. 6, the user U1 indicates that a search (behavior AC10) using the query “wine” was performed at the date and time dt10. Further, for example, in the example illustrated in FIG. 6, the user U1 indicates that the product information GD7 related to the wine V is selected (action AC11) at the date and time dt11. Further, for example, in the example illustrated in FIG. 6, the user U1 indicates that the product information GD11 related to the wine X is selected (action AC12) at the date and time dt12. Further, for example, in the example illustrated in FIG. 6, the user U1 indicates that the purchase of the wine X (the action AC13) is performed at the date and time dt13.

  For example, in the example illustrated in FIG. 6, the user (user U2) identified by the user ID “U2” is “30s” and the gender is “male”. Further, the user U2 indicates that he / she lives in the B area. Further, the purchase amount (yen) of the user U2 is “1000 (yen)”, and the purchase frequency (times) is “2 (times)”.

  Note that the user information storage unit 123 is not limited to the above, and may store various types of information according to the purpose. For example, the user information storage unit 123 may store other demographic attribute information and psychographic attribute information in addition to age and sex. For example, the user information storage unit 123 may store information such as name, home, work place, interest, family structure, income, lifestyle, and the like.

(Vendor information storage unit 124)
The vendor information storage unit 124 according to the embodiment stores various types of information related to a store that is a vendor. FIG. 7 is a diagram illustrating an example of the vendor information storage unit according to the embodiment. For example, the vendor information storage unit 124 stores information related to products sold by the store. The seller information storage unit 124 illustrated in FIG. 7 includes items such as “store”, “number of products”, and “sales”. The “number of products” includes items such as “total (pieces)” and “option setting (%)”. “Sales” includes items such as “total (10,000 yen)” and “option setting (%)”.

  “Store” indicates a store that is a sales source of the corresponding product. The “store” may store identification information for identifying a store as a sales source, such as a store ID.

  “Total (pieces)” in the “number of products” indicates the number of all products sold by the store. For example, “total (pieces)” in the “number of products” indicates the number of types of all products sold by the store. Further, for example, “option setting (%)” in the “number of products” indicates a ratio of products that are associated with a sales promotion ratio among all products sold by the store.

  “Total (10,000 yen)” in “Sales” indicates store sales. Further, for example, “option setting (%)” in “sales” indicates a ratio of sales of products associated with a sales promotion ratio in the sales of the store.

  For example, in the example shown in FIG. 7, the store V indicates that 50 types of merchandise are sold as a whole. In addition, the store V sets “80 (%)” among the 50 types of products to be sold, that is, the sales rate is set for 40 types of products. Show. Further, for example, in the example shown in FIG. 7, the store V indicates that sales are 5 million yen. Store V indicates that the sales of a product for which a sales promotion ratio is set out of sales of 5 million yen is “75 (%)”, that is, 3.75 million yen.

  For example, in the example illustrated in FIG. 7, the store X indicates that 100 types of products are sold as a whole. Store X indicates that among the 100 types of products to be sold, the number of products for which the sales promotion ratio is set is “100 (%)”, that is, 100 products. For example, in the example illustrated in FIG. 7, the store X indicates that the sales are 20 million yen. Store X indicates that the sales of a product for which a sales promotion ratio is set out of 20 million yen is “100 (%)”, that is, 20 million yen.

  The vendor information storage unit 124 is not limited to the above, and may store various types of information depending on the purpose.

(Control unit 130)
Returning to the description of FIG. 3, the control unit 130 is a controller and is stored in a storage device inside the providing apparatus 100 by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. Various programs (corresponding to an example of a provided program) are implemented by executing the RAM as a work area. The control unit 130 is a controller, and is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As illustrated in FIG. 3, the control unit 130 includes an acquisition unit 131, a change unit 132, an extraction unit 133, a determination unit 134, and a provision unit 135, and functions and functions of information processing described below. Realize or execute.

(Acquisition part 131)
For example, the acquisition unit 131 acquires various types of information. For example, the acquisition unit 131 acquires various types of information from the product information storage unit 121, the index information storage unit 122, the user information storage unit 123, and the vendor information storage unit 124. The acquisition unit 131 may acquire various types of information from an external information processing apparatus.

  For example, the acquisition unit 131 is a sales promotion ratio that is associated with a product and indicates a ratio of the sales promotion cost to the product price, and acquires information about the sales promotion ratio that varies based on information about the user. In the example of FIG. 1, the acquisition unit 131 acquires information related to the sales promotion ratio associated with each product from the product information storage unit 121. For example, the acquisition unit 131 acquires information indicating that an option is set for a product in the store X from the sales source device 20 used by the manager M1 of the store X from the sales source information storage unit 124. For example, the acquisition unit 131 acquires information indicating that the sales promotion ratio “5%” is associated with all products sold by the store X from the sales source device 20.

  For example, the acquisition unit 131 acquires a query for search from the terminal device 10. For example, the acquisition unit 131 acquires a query from the terminal device 10 used by the user U1. In the example of FIG. 1, the acquisition unit 131 acquires the query “wine” from the terminal device 10-1.

  For example, the acquisition unit 131 is content related to a product associated with a sales promotion ratio indicating the ratio of the sales promotion cost to the product price, and information related to the distributed content that is the content distributed to the terminal device 10 used by the user. get. For example, the acquisition unit 131 acquires information related to content distribution to the user from the user information storage unit 123 or the like.

  For example, the acquisition unit 131 acquires the behavior information of the user U1. For example, the acquisition unit 131 acquires information indicating that the user U1 has performed a search using the query “wine”. For example, the acquisition unit 131 acquires information indicating that the user U1 has selected the product information of the wine V among the search results corresponding to the query “wine”. For example, the acquisition unit 131 acquires information indicating that the user U1 has selected the product information of the wine X among the search results corresponding to the query “wine”. For example, the acquisition unit 131 acquires information indicating that the user U1 has purchased wine X. For example, the acquisition unit 131 stores the acquired behavior information of the user U1 in the user information storage unit 123.

  For example, the acquisition unit 131 may acquire information on a plurality of sales promotion ratios associated with one product for each of a plurality of user attributes. For example, the acquisition unit 131 may acquire information on a plurality of sales promotion ratios associated with one product for each of a plurality of user attributes, and store the information in the product information storage unit 121A (see FIG. 12). Details of this point will be described later.

(Change unit 132)
The changing unit 132 changes various information based on various information. For example, the changing unit 132 increases the sales promotion rate associated with one product when the information regarding the user who provides the predetermined service satisfies the predetermined condition. For example, the change unit 132 increases the sales promotion rate associated with one product when the information related to the purchase history of the product by the user is equal to or greater than a predetermined threshold. For example, the changing unit 132 virtually increases the sales promotion rate associated with one product when the information related to the purchase history of the product by the user is equal to or greater than a predetermined threshold.

  For example, the changing unit 132 determines the information related to the product to be provided to the user based on the sales promotion rate associated with each product, so that the one product is in a predetermined order so that the product is associated with the one product. Increase the rate. For example, the changing unit 132 determines that one product so that the information related to one product is ranked higher than the other products in determining information related to the product provided to the user based on the sales promotion ratio associated with each product. Increase the sales promotion rate associated with.

  For example, the changing unit 132 increases the sales promotion rate associated with one product when the information regarding the seller of the one product satisfies a predetermined condition. For example, when the information regarding one sales agency satisfies a predetermined condition, the changing unit 132 gives a predetermined additional amount to the one sales agency. For example, when the information regarding the store selling wine satisfies a predetermined condition, the changing unit 132 increases the sales promotion rate associated with the wine sold by the store.

  For example, the changing unit 132 increases the sales promotion ratio associated with one product when the sales promotion ratio is associated with products of a predetermined ratio or more among all the products sold by the seller. For example, the changing unit 132 increases the sales promotion rate associated with one product when the sales promotion rate is associated with a product in which the sales ratio of all the products sold by the seller is a predetermined rate or more. For example, the changing unit 132 increases the sales promotion ratio associated with one product when the sales of the selling agency satisfies a predetermined condition. For example, the changing unit 132 increases the sales promotion rate associated with one product when the sales promotion rate associated with the product sold by the seller is equal to or greater than a predetermined threshold. For example, when the sales promotion ratio is associated with 50% or more of all the products sold by the store selling wine, the changing unit 132 sets the sales promotion ratio associated with the wine sold by the store. To increase. For example, when the sales promotion ratio is associated with a product that accounts for 60% or more of the sales of all products sold by a store that sells wine, the changing unit 132 is associated with the wine that the store sells. Increase promotional rate. For example, when the sales promotion rate associated with the product sold by the store selling wine is 5% or more, the changing unit 132 increases the sales promotion rate associated with the wine sold by the store.

  In the example of FIG. 1, the changing unit 132 changes the sales promotion ratio of wine sold by the store X. In the example of FIG. 1, the changing unit 132 determines an additional value so that the sales promotion rate associated with the wine X exceeds the sales promotion rate set for wine sold by other stores. In the example of FIG. 1, the changing unit 132 changes the sales promotion ratio associated with the wine X so as to exceed “7%”. For example, the changing unit 132 changes the sales promotion rate associated with the wine X to “7.5%” as shown in the product information storage unit 121 in FIG. For example, the changing unit 132 changes the sales promotion rate associated with the wine X to “7.5%” with the additional amount being “2.5%”.

(Extractor 133)
The extraction unit 133 extracts various information. For example, the extraction unit 133 extracts a search result corresponding to the query. For example, the extraction unit 133 extracts a search result corresponding to the query acquired by the acquisition unit 131. For example, the extraction unit 133 extracts a search result corresponding to the query transmitted from the terminal device 10.

  The extraction unit 133 extracts a store that satisfies a predetermined condition. In the example of FIG. 1, the extraction unit 133 extracts stores whose sales exceed 15 million yen among stores selling wine. In the example of FIG. 1, the extraction unit 133 extracts the store X because the sales of the store X is 20 million yen and exceeds 15 million yen.

  In the example of FIG. 1, the extraction unit 133 extracts product information corresponding to the query. For example, the extraction unit 133 extracts product information corresponding to the query from the product information storage unit 121 based on the information stored in the index information storage unit 122 (see FIG. 5).

  In the example of FIG. 1, the extraction unit 133 extracts product information corresponding to the query “wine” from the product information storage unit 121 based on the index information storage unit 122 (see FIG. 5). For example, the extraction unit 133 reads from the product information storage unit 121 the product GD1 that is the wine A that the store A sells, the product GD2 that is the wine B that the store B sells, the product GD7 that is the wine V that the store V sells, Products GD11 and the like which are wine X sold by store X are extracted.

(Determining unit 134)
The determination unit 134 determines various information. For example, the determination unit 134 adds the sales promotion ratio indicating the ratio of the sales promotion cost to the product price associated with each product and the virtual sales promotion rate associated with one product sold by one sales source. The product for which the content is provided is determined based on the minutes.

  For example, when the information regarding one sales source satisfies a predetermined condition, the determination unit 134 determines a product for which content is provided based on an additional amount associated with the one product in a predetermined period. Further, for example, the determination unit 134 provides content based on the additional amount associated with the one product until the charge amount assumed based on the additional amount associated with the one product reaches a predetermined threshold. Determine the product to perform.

  For example, when the sales of a product sold by one sales source satisfies a predetermined condition, the determination unit 134 determines a product for which content is provided based on the extra amount associated with the one product. In addition, for example, when the type of product sold by one seller satisfies a predetermined condition, the determination unit 134 determines a product for which content is provided based on the extra amount associated with the one product. In addition, for example, when the price of a product sold by one sales source satisfies a predetermined condition, the determination unit 134 determines a product for which content is provided based on an extra amount associated with the one product.

  In the example of FIG. 1, the determination unit 134 determines an additional value so that the sales promotion rate associated with the wine X exceeds the sales promotion rate set for wine sold by other stores. For example, the determination unit 134 determines to change the sales promotion ratio associated with the wine X to “7.5%” as shown in the product information storage unit 121. For example, the determination unit 134 determines that the additional amount is “2.5%” and the sales promotion ratio associated with the wine X is changed to “7.5%”.

  For example, the determination unit 134 determines content to be provided to the user based on the acquired query. In the example of FIG. 1, the determination unit 134 determines a product to be displayed in the area AR <b> 11 from among optional products corresponding to the query “wine”. For example, the determination unit 134 determines two products in the descending order of the set sales promotion ratio among option-equipped products corresponding to the query “wine”. In the example of FIG. 1, the determination unit 134 determines the product GD11 whose sales promotion ratio is changed to “7.5%”, that is, the wine X sold by the store X, as the first product displayed in the area AR11. In the example of FIG. 1, the determination unit 134 determines the product GD7 associated with the sales promotion ratio “7%”, that is, the wine V sold by the store V as the second-ranked product displayed in the area AR11.

  Further, for example, after the processing related to the display of the distribution content in the terminal device 10 is performed, the determination unit 134 sells the product related to the one content based on a predetermined condition when the user purchases the product related to the one content. It is determined whether or not to charge the store based on the sales promotion ratio. For example, when the user purchases a product related to one content within a predetermined period after the processing related to the display of the distribution content in the terminal device 10, the determination unit 134 charges the store based on the sales promotion ratio. judge. Further, for example, when the distribution content displayed on the terminal device 10 is selected by the user and the user purchases a product related to the one content, the determination unit 134 determines to charge the store based on the sales promotion ratio. .

  Further, for example, the determination unit 134 sets the sales promotion cost obtained by multiplying the sales promotion ratio by the price of the product, the content selection rate (CTR) related to the product, and the rate (CVR) leading to the behavior leading to the profit of the product seller. The content (product information) to be provided to the user may be determined (determined) according to the priority based on the priority. For example, the determination unit 134 may determine the value of the content based on the sales promotion cost. For example, the determination unit 134 may calculate an index value indicating the value of the content based on the sales promotion cost. For example, the determination unit 134 may calculate an effective cost per mille (eCPM) as an index value indicating the value of the content. For example, the determination unit 134 calculates eCPM based on the sales promotion cost and the content selection rate. For example, the determination unit 134 calculates eCPM by multiplying the sales promotion cost and the CTR of the content related to the product. For example, the determination unit 134 calculates eCPM based on the sales promotion cost and the ratio that leads to the behavior that leads to the profit of the seller who sells the product. For example, the determination unit 134 calculates eCPM by multiplying the sales promotion cost and the CVR. For example, the determination unit 134 calculates eCPM based on the sales promotion cost and the area of the display frame on any content on which the content related to the product is displayed. For example, the determination unit 134 calculates eCPM per unit area by dividing the sales promotion cost by the area of the display frame.

(Providing unit 135)
The providing unit 135 provides various types of information to an external information processing apparatus. For example, the providing unit 135 provides the content (product information) extracted by the extracting unit 133 to the terminal device 10. For example, the providing unit 135 provides a search result based on the ranking determined by the extracting unit 133 to an external information processing apparatus. For example, the providing unit 135 provides a search result based on the ranking determined by the extracting unit 133 to the terminal device 10 that is the transmission source of the query.

  For example, the providing unit 135 provides a predetermined service based on the information regarding the sales promotion ratio acquired by the acquiring unit 131. For example, the providing unit 135 provides a content distribution service based on a sales promotion ratio as a predetermined service. For example, the providing unit 135 provides a billing service to the seller of the product when the purchase of the product related to the content by the user of the content distribution destination satisfies a predetermined condition.

  For example, the providing unit 135 provides ranking information to the terminal device 10 used by the user U1. For example, the providing unit 135 provides a search result based on the ranking determined by the extracting unit 133 to the terminal device 10. In the example of FIG. 1, the providing unit 135 provides the ranking information RK11 to the terminal device 10-1. In the example of FIG. 2, the providing unit 135 provides the ranking information RK12 to the terminal device 10-1.

  In the example of FIG. 1, the providing unit 135 includes information indicating that the option charge of “250 (yen)” obtained by multiplying the price “5000 (yen)” of wine X by the sales promotion ratio “5 (%)”. The information is provided to the seller apparatus 20 used by the manager M1 of the store X. In the example of FIG. 2, the providing unit 135 includes information indicating that the option charge of “250 (yen)” obtained by multiplying the price “5000 (yen)” of wine X by the sales promotion ratio “5 (%)” is performed. The information is provided to the seller apparatus 20 used by the manager M1 of the store X.

  For example, the providing unit 135 stores information indicating that the option charge of “700 (yen)” obtained by multiplying the price “10000 (yen)” of the wine V by the sales promotion ratio “7 (%)” is managed in the store V. Provided to vendor equipment used by consumers.

[3. (Providing process flow)
Here, the procedure of the providing process performed by the providing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 8 is a flowchart illustrating an example of the providing process according to the embodiment.

  As illustrated in FIG. 8, the providing apparatus 100 acquires a query from one user (step S101). In FIG. 1, the providing device 100 acquires the query “wine” from the terminal device 10 of the user U1.

  After that, the providing apparatus 100 determines whether one user is a good user (step S102). For example, when the purchase amount of the user exceeds 20,000 yen, the providing apparatus 100 assumes that the user is a good user. In the example of FIG. 1, the providing device 100 determines that the user U1 is a good user because the purchase amount of the user U1 is 30,000 yen and exceeds 20,000 yen.

  When it is determined that one user is a good user (step S102: Yes), the providing apparatus 100 determines whether information regarding one store satisfies a predetermined condition (step S103). For example, the providing device 100 determines that the store satisfies a predetermined condition when the sales of the store exceed 15 million yen. In the example of FIG. 1, the providing apparatus 100 determines that the store X satisfies a predetermined condition because the sales of the store X is 20 million yen and exceeds 15 million yen.

  When the information regarding one store satisfies the predetermined condition (step S103: Yes), the providing apparatus 100 virtually increases the sales promotion ratio of the predetermined product sold by the one store (step S104). In the example of FIG. 1, the providing device 100 changes the sales promotion ratio of the wine X sold by the store X to “7.5%”.

  Then, the providing device 100 determines a product for providing content based on the sales promotion ratio (step S105). In FIG. 1, the providing device 100 determines the product GD11 whose sales promotion ratio has been changed to “7.5%”, that is, the wine X sold by the store X, as the first product displayed in the area AR11.

  On the other hand, when one user is not a good user (step S102: No), or when information about one store does not satisfy a predetermined condition (step S103: No), the providing apparatus 100 does not change the sales promotion ratio. Step S105 is performed.

[4. (Billing decision flow)
Here, with reference to FIG. 9, a procedure for determining charging by the providing apparatus 100 according to the embodiment will be described. FIG. 9 is a flowchart illustrating an example of charging determination according to the embodiment.

  As illustrated in FIG. 9, the providing apparatus 100 acquires information related to the product purchased by the user (Step S201). In FIG. 1, the providing device 100 acquires information indicating that the user U1 has purchased wine X.

  Further, the providing device 100 acquires user behavior information (step S202). In FIG. 1, as shown in the user information storage unit 123 in FIG. 6, the providing device 100 performs a search using the query “wine” on the date “dt10”, and selects the product information of wine V as the date “dt11”. Then, the product information of the wine X is selected at the date and time dt12, and information indicating that the wine X is purchased at the date and time dt13 is acquired.

  Further, the providing apparatus 100 determines whether or not the condition for option charging is satisfied (step S203). For example, when the user U1 purchases the product GD11 within a predetermined period after the user U1 selects the product GD11 (wine X) in the list page W12 displayed on the terminal device 10, the providing device 100 acquires the wine It is determined that the store X, which is the sales source of X, is charged based on the sales promotion ratio. In the example of FIG. 1, the providing device 100 selects a product GD11 displayed on the terminal device 10-2 by the user U1 and wine information based on behavior information indicating that the store X has purchased wine X. It is determined that option charging is performed for the store X that sells X.

  When the condition for optional charging is satisfied (step S203: Yes), the providing apparatus 100 determines a charging amount based on the sales promotion ratio (step S204). In the example of FIG. 1, the providing apparatus 100 determines “250 (yen)” obtained by multiplying the store X price “5000 (yen)” by the sales promotion ratio “5 (%)” as the charge amount for the store X. To do.

  After that, the providing apparatus 100 charges the store of the product purchased by the user based on the determined charging amount (step S205). In FIG. 1, the providing device 100 transmits information indicating that an optional charge “250 (yen)” is to be made for the purchase of the wine X by the user U1 to the selling source device 20 used by the manager M1 of the store X. .

  On the other hand, if the condition for option charging is not satisfied (step S203: No), the providing apparatus 100 ends the process without performing option charging. For example, the providing device 100 does not select the product GD11 in the list page W12 displayed on the terminal device 10-2 by the user U1, and the wine sold by the store X through a route other than providing information on the product GD11 related to option charging. When X is purchased, it is determined that option charging is not performed for the store X that sells the wine X.

[5. (Determining increase in sales promotion ratio)
The providing apparatus 100 may determine whether or not to add an additional amount to the store according to various conditions, or may determine an additional value associated with the product. This point will be described with reference to FIGS. 10 and 11 are diagrams illustrating an example of determining an increase in the sales promotion ratio according to the embodiment.

[5-1. (Determining the increase in sales promotion ratio according to the display position)
For example, when the additional amount is determined, the providing apparatus 100 may determine the value of the additional amount associated with the product based on the state related to the display of the content related to the product. This point will be described with reference to FIGS. In the example of FIG. 11, a case is shown in which the providing device 100 determines an additional value so that the product content associated with the sales promotion ratio is displayed at a desired position.

  In the example illustrated in FIGS. 10 and 11, the providing device 100 provides the terminal device 10 with a page W31 that is partially displayed on the screen of the terminal device 10. Specifically, the providing device 100 is continuous with the area AR11 in which the first to tenth rankings with options are arranged in the vertical direction and the lower portion of the area AR11, and the first to second ranking without options are in the vertical direction. A page W31 including the lined area AR12 is provided.

  For example, a part of the upper part of the page W31 is displayed as a list on the terminal device 10 at the time of receiving the page W31. Specifically, in the example illustrated in FIG. 10, the terminal device 10 includes 3 items in the order of product information with the first option, product information with the second option, and product information with the third option in the page W31. Product information is displayed in a list in the vertical direction. As described above, the portion displayed on the terminal device 10 at the time of distribution of the page W31 may be described as “first view”. In the following, a portion that is displayed first when the page W31 is displayed on the terminal device 10 may be described as a first view. However, the first view is displayed on the terminal device 10 at the time of distribution of the page W31. It is not limited to the portion, and may include product information of the option-ranked fourth place immediately below.

  Also, the ranking list RL31 illustrated in FIGS. 10 and 11 indicates the rank of each product corresponding to the product name “wallet”. Specifically, the ranking list RL31 shows each product in the case where the total value of the sales promotion ratio and the additional amount associated with each of the wallet A to the wallet F corresponding to the product name “wallet” is used as an index value. Shows the ranking. For example, the ranking list RL31 indicates a state in which no additional items are associated with all products. For example, the wallet A is assigned the sales promotion ratio “6%”, the index value that is the sum of the sales promotion ratio “6%” and the additional amount “0%” is “6”, and the rank is 1. It becomes the rank. Therefore, for example, when a user using the terminal device 10 searches using the query “wallet”, the product information of the wallet A is displayed at the top position of the option, that is, at the top of the area AR11.

  Further, for example, the wallet E is assigned the sales promotion ratio “2%”, the index value that is the sum of the sales promotion ratio “2%” and the additional amount “0%” is “2”, and the rank is 5 It becomes the rank. Therefore, for example, when a user who uses the terminal device 10 searches using the query “wallet”, the product information of the wallet E is displayed at the position where the option is 5th, that is, the position not included in the first view in the area AR11. Is done.

  For example, in the example illustrated in FIG. 10, the providing apparatus 100 displays the wallet E in the first view when the user who provides the content is an excellent user and the store that sells the wallet E satisfies a predetermined condition. Then, the value of the extra amount is determined (step S31). Specifically, when the store that sells the wallet E satisfies a predetermined condition, the providing apparatus 100 displays the wallet E at the third position in the option AR included in the first view in the area AR11. The value of the extra amount associated with the wallet E is determined. For example, the providing device 100 exceeds the index value “4”, which is the sum of the sales promotion ratio “4%” and the additional amount “0%” of the wallet C displayed at the third position in the ranking list RL31. Then, an additional value corresponding to the wallet E is determined.

  In the example of FIG. 10, as shown in the ranking list RL32, the providing apparatus 100 adds an extra portion to be associated with the wallet E so that the wallet E is displayed at the third position with the option included in the first view in the area AR11. Is determined to be “2.1%”. As a result, the index value “4.1”, which is the combined value of the sales promotion ratio “2%” of the wallet E and the additional amount “2.1%”, exceeds the index value “4” of the wallet C. In the area AR11, it is displayed at the third position with the option included in the first view.

  Next, a case will be described in which an additional value is determined so that the content of a product not associated with a sales promotion ratio is displayed at a desired position. For example, since the sales promotion ratio is not assigned to the wallet X and is “0%”, the wallet X is not included in the display list in the area AR11 in the ranking list RL32.

  For example, in the example illustrated in FIG. 11, the providing apparatus 100 displays the wallet X in the first view when the user who provides the content is an excellent user and the store that sells the wallet X satisfies a predetermined condition. Then, the value of the added amount is determined (step S32). Specifically, when the store that sells the wallet X satisfies a predetermined condition, the providing apparatus 100 displays the wallet X at the second option position included in the first view in the area AR11. The value of the extra amount associated with the wallet X is determined. For example, the providing device 100 exceeds the index value “5” that is the sum of the sales promotion ratio “5%” and the additional amount “0%” of the wallet B displayed at the position of option 2 in the ranking list RL31. Then, an additional value associated with the wallet X is determined.

  In the example of FIG. 11, as shown in the ranking list RL <b> 33, the providing apparatus 100 adds an extra portion to be associated with the wallet X so that the wallet X is displayed in the second-positioned option position included in the first view in the area AR <b> 11. Is determined to be “5.1%”. As a result, the index value “5.1”, which is the combined value of the sales promotion ratio “0%” of the wallet X and the additional amount “5.1%”, exceeds the index value “5” of the wallet B. In the area AR11, it is displayed at the position of the option second place included in the first view.

[6. (Promotion ratio by user attribute)
In addition, although the case where one sales promotion rate was matched with each product was shown in the example mentioned above, each product may be matched with the sales promotion rate for every target user attribute. This point will be described with reference to FIG. FIG. 12 is a diagram illustrating another example of the product information storage unit according to the embodiment.

  The product information storage unit 121A illustrated in FIG. 12 is different from the product information storage unit 121 illustrated in FIG. 4 in that the item “sales promotion ratio” includes two items, “target” and “ratio”.

  In the merchandise information storage unit 121A shown in FIG. 12, the sake A sold by the store X is associated with a sales promotion ratio for each of a plurality of targets (user attributes). For example, the ratio “5%” is associated with sake A for the target “A area male”. Further, for example, the ratio “7.5%” is associated with sake A for the target “B area male”. In this case, the providing apparatus 100 performs priority display and optional billing based on the sales promotion ratio “5%” when the user to whom content is to be distributed is a male in the A region. In addition, when the user to whom content is distributed is a male in region B, the providing apparatus 100 performs priority display and optional billing based on the sales promotion ratio “7.5%”.

  In the product information storage unit 121A shown in FIG. 12, the sales promotion ratio is associated with each of a plurality of targets (user attributes) with the wine X sold by the store X. For example, the ratio “7.5%” is associated with the wine “X” for the target “woman in 20s”. For example, the ratio “5%” is associated with the wine “X” for the target “woman in 30s”. In this case, the providing apparatus 100 performs priority display and optional billing based on the sales promotion ratio “7.5%” when the user who is a content distribution target is a female in her 20s. In addition, when the user who is a content distribution target is a female in his 30s, the providing apparatus 100 performs priority display and optional billing based on the sales promotion ratio “5%”.

  As described above, the providing apparatus 100 can appropriately provide a service according to the user by individually setting a sales promotion ratio for each of a plurality of targets for each product. The providing apparatus 100 may acquire information related to the setting of the sales promotion ratio for each of a plurality of targets for the product as described above from the store X.

[7. effect〕
As described above, the providing apparatus 100 according to the embodiment includes the obtaining unit 131 and the providing unit 135. The acquisition unit 131 is a sales promotion ratio that is associated with a product and indicates a ratio of the sales promotion cost to the product price, and acquires information related to the sales promotion ratio that varies based on information about the user. The providing unit 135 provides a predetermined service based on the information regarding the sales promotion ratio acquired by the acquiring unit 131.

  Accordingly, the providing device 100 according to the embodiment provides a predetermined service based on a sales promotion ratio that varies based on information about the user, thereby determining a product for providing content, and thereby responding to the user. Proper service can be provided.

  In addition, the providing apparatus 100 according to the embodiment includes a changing unit 132. The changing unit 132 increases the sales promotion rate associated with one product when the information about the user who provides the predetermined service satisfies the predetermined condition.

  As a result, the provision apparatus 100 according to the embodiment can appropriately respond to the user by increasing the sales promotion ratio associated with one product when the information about the user who provides the predetermined service satisfies the predetermined condition. Can provide services.

  Moreover, in the providing apparatus 100 according to the embodiment, the change unit 132 increases the sales promotion rate associated with one product when the information related to the purchase history of the product by the user is equal to or greater than a predetermined threshold.

  Thereby, when the information related to the purchase history of the product by the user is greater than or equal to a predetermined threshold, the providing apparatus 100 according to the embodiment appropriately increases according to the user by increasing the sales promotion ratio associated with one product. Can provide services.

  Further, in the providing apparatus 100 according to the embodiment, the changing unit 132 determines that one product is in a predetermined order in determining information regarding the product to be provided to the user based on the sales promotion ratio associated with each product. Increase the sales promotion rate associated with one product.

  As a result, the providing apparatus 100 according to the embodiment determines that one product has a predetermined order in determining information related to the product to be provided to the user based on the sales promotion ratio associated with each product. By increasing the associated sales promotion ratio, it is possible to appropriately provide services according to the user.

  Moreover, in the providing apparatus 100 according to the embodiment, the changing unit 132 determines the information related to the product to be provided to the user based on the sales promotion ratio associated with each product, and the information related to one product is higher than the other products. The sales promotion ratio associated with one product is increased so as to be ranked.

  Thereby, the providing apparatus 100 according to the embodiment is such that the information related to one product is ranked higher than the other products in the determination of the information related to the product provided to the user based on the sales promotion ratio associated with each product. In addition, by increasing the sales promotion ratio associated with one product, it is possible to appropriately provide the service according to the user.

  Moreover, in the providing apparatus 100 according to the embodiment, the changing unit 132 increases the sales promotion rate associated with one product when the information about the seller of the one product satisfies a predetermined condition.

  Accordingly, the providing apparatus 100 according to the embodiment appropriately increases the sales promotion rate associated with the one product according to the user when the information about the seller of the one product satisfies the predetermined condition. Service provision can be made possible.

  Moreover, in the providing apparatus 100 according to the embodiment, the changing unit 132 is associated with one product when the sales promotion ratio is associated with a product of a predetermined ratio or more among all products sold by the selling agency. Increase promotional rate.

  Accordingly, the providing apparatus 100 according to the embodiment increases the sales promotion ratio associated with one product when the sales promotion ratio is associated with products of a predetermined ratio or more among all the products sold by the seller. By doing so, it is possible to appropriately provide services according to the user.

  Further, in the providing apparatus 100 according to the embodiment, the changing unit 132 corresponds to one product when a sales promotion ratio is associated with a product in which the ratio of all the products sold by the selling agency is equal to or greater than a predetermined ratio. Increase the attached promotional rate.

  Accordingly, the providing apparatus 100 according to the embodiment allows the sales promotion rate associated with one product when the sales rate is associated with a product in which the sales ratio of all the products sold by the seller is a predetermined rate or more. By increasing the ratio, it is possible to appropriately provide services according to the user.

  Moreover, in the providing apparatus 100 according to the embodiment, the changing unit 132 increases the sales promotion ratio associated with one product when the sales of the selling agency satisfies a predetermined condition.

  As a result, the providing apparatus 100 according to the embodiment appropriately provides a service according to the user by increasing the sales promotion ratio associated with one product when the sales of the selling agency satisfies a predetermined condition. Can be possible.

  Moreover, in the providing apparatus 100 according to the embodiment, the changing unit 132 increases the sales promotion rate associated with one product when the sales promotion rate associated with the product sold by the seller is equal to or greater than a predetermined threshold. To do.

  Thereby, the providing apparatus 100 according to the embodiment increases the sales promotion rate associated with one product when the sales promotion rate associated with the product sold by the seller is equal to or greater than a predetermined threshold. It is possible to appropriately provide services according to users.

  In the providing apparatus 100 according to the embodiment, the acquisition unit 131 acquires information on a plurality of sales promotion ratios associated with one product for each of a plurality of user attributes.

  Thereby, the providing apparatus 100 according to the embodiment can appropriately provide a service according to the user by acquiring information on a plurality of sales promotion ratios associated with one product for each of a plurality of user attributes. can do.

  In the providing apparatus 100 according to the embodiment, the providing unit 135 provides a content distribution service based on a sales promotion ratio as a predetermined service.

  Thereby, the providing apparatus 100 according to the embodiment can appropriately provide the service according to the user by providing the content distribution service based on the sales promotion ratio as the predetermined service.

  Also, in the providing apparatus 100 according to the embodiment, the providing unit 135 provides a billing service to the seller of the product when the purchase of the product related to the content by the user to whom the content is distributed satisfies a predetermined condition. .

  Accordingly, the providing apparatus 100 according to the embodiment provides a charging service to the seller of the product when the purchase of the product related to the content by the content distribution destination user satisfies a predetermined condition, thereby It is possible to appropriately provide services according to the situation.

[8. Hardware configuration)
The providing apparatus 100 according to the above-described embodiment is realized by a computer 1000 configured as shown in FIG. 13, for example. FIG. 13 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the providing apparatus. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM (Read Only Memory) 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F). ) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the network N and sends the data to the CPU 1100, and provides the data generated by the CPU 1100 to other devices via the network N.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the providing apparatus 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the network N.

  Although the embodiments of the present application have been described in detail with reference to the drawings, these are merely examples, and various modifications and improvements have been made based on the knowledge of those skilled in the art including the aspects described in the disclosure line of the invention. The present invention can be implemented in other forms.

[9. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In addition, the processes described in the above-described embodiments can be appropriately combined within a range that does not contradict the processing contents.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the acquisition unit can be read as acquisition means or an acquisition circuit.

DESCRIPTION OF SYMBOLS 1 Provision system 100 Provision apparatus 121 Merchandise information storage part 122 Index information storage part 123 User information storage part 124 Sales agency information storage part 130 Control part 131 Acquisition part 132 Change part 133 Extraction part 134 Determination part 135 Provision part 10 Terminal device N network

Claims (15)

A promotional rate indicating a ratio of a sales promotion costs of the item price associated with the product, obtains a promotional percentage that varies based on the information about the user, an acquisition unit Ru stored in the storage unit,
Based on the sales promotion percentage obtained from the storage unit by the acquisition unit, one vendor of products higher promotional percentage value out promotional rate associated with each product is associated, or one A providing unit that provides a predetermined service with priority given to the one sales source that satisfies a predetermined condition for a product that is associated with a sales promotion ratio in the product sold by the sales source; and
A providing device comprising: A change unit that increases a sales promotion rate associated with one product when information regarding purchase of the product by a user providing the predetermined service satisfies a predetermined condition;
The providing device according to claim 1, further comprising: The changing unit is
The providing apparatus according to claim 2, wherein when the information related to the purchase history of the product by the user is equal to or greater than a predetermined threshold, the sales promotion ratio associated with the one product is increased. The changing unit is
In determining information related to the product to be provided to the user based on the sales promotion rate associated with each product, the sales promotion rate associated with the one product is increased so that the one product is in a predetermined order. The providing device according to claim 2 or claim 3, wherein The changing unit is
In determining information relating to the product to be provided to the user based on the sales promotion ratio associated with each product, the information related to the one product is associated with the one product so that the information is ranked higher than the other products. The providing apparatus according to claim 4, wherein the sales promotion ratio is increased. The changing unit is
6. The sales promotion ratio associated with the one product is increased when the information about the product sold by the seller of the one product satisfies a predetermined condition. 6. The providing device according to 1. The changing unit is
7. The sales promotion rate associated with the one product is increased when a sales promotion rate is associated with a product of a predetermined ratio or more among all the products sold by the sales source. The providing device according to the description. The changing unit is
The sales promotion ratio associated with the one product is increased when a sales promotion rate is associated with a product in which the ratio of all the products sold by the selling agency is equal to or greater than a predetermined rate. Item 8. The providing device according to Item 6 or Item 7. The changing unit is
The providing apparatus according to any one of claims 6 to 8, wherein when the sales of the selling agency satisfies a predetermined condition, the sales promotion ratio associated with the one product is increased. The changing unit is
The sales promotion rate associated with the one product is increased when the sales promotion rate associated with the product sold by the seller is equal to or greater than a predetermined threshold. The providing apparatus according to item 1. The acquisition unit
Providing apparatus according to any one of claims 1 to 10, characterized in that to obtain a plurality of promotional percentage associated with each of a plurality of user attributes in one product. The providing unit includes:
The providing apparatus according to claim 1, wherein a content distribution service based on a sales promotion ratio is provided as the predetermined service. The providing unit includes:
13. The providing apparatus according to claim 12, wherein when a purchase of a product related to the content by a content distribution destination user satisfies a predetermined condition, a billing service is provided to a seller of the product. A providing method executed by a computer,
A promotional rate indicating a ratio of a sales promotion expenses control unit of the item price associated with the product, obtains a promotional percentage that varies based on the information about the user, an acquisition step of Ru stored in the storage unit,
Wherein the control unit is based on the promotion percentage obtained from the storage unit by the acquisition step, one vendor of goods promotion ratio among values higher promotional rate associated with each item is associated, Alternatively, a providing step of providing a predetermined service with priority given to the one sales agency that satisfies the predetermined condition for the product that is associated with the sales promotion ratio in the product sold by the one sales agency. ,
The providing method characterized by including. A promotional rate indicating a ratio of a sales promotion expenses control unit of the item price associated with the product, obtains a promotional percentage that varies based on the information about the user, an acquisition procedure Ru stored in the storage unit,
Wherein the control unit is based on the promotion percentage obtained from the storage unit by the acquisition procedure, one vendor of goods promotion ratio among values higher promotional rate associated with each item is associated, Or a provision procedure for providing a predetermined service with priority given to the one sales agency that satisfies the predetermined condition for the product associated with the sales promotion ratio in the product sold by the one sales agency ; ,
A program for causing a computer to execute.