JP7095021B2 - Presentation device, presentation method and presentation program - Google Patents

Description

The present invention relates to a presentation device, a presentation method and a presentation program.

Conventionally, when a seller who sells a transaction target such as various products or services accepts a registration of content related to the sale of the transaction target, the accepted content is provided to the user and the purchase of the transaction target is accepted from the user. Technology is known. As an example of such a technique, among the transaction targets corresponding to the search query entered by the user, a technology for distributing the content related to the sale of the transaction target with the priority according to the amount of the cost preset by the seller, etc. It has been known.

Japanese Unexamined Patent Publication No. 2018-067288

However, it may not be said that the above-mentioned prior art promotes the provision of suitable services.

For example, in the above-mentioned technique, the transaction target of the store having a larger preset cost amount is preferentially provided to the user. Therefore, depending on the amount of the set cost, the evaluation from the user is not so high, but the information of the transaction target of the store with a large amount of the preset cost is highly evaluated by the user, but in advance. There is a risk that it will be provided with priority over the information of the transaction target of the store where the set cost amount is small. As a result, it is not possible to give each seller a motivation to improve the evaluation from the user.

The present application has been made in view of the above, and an object thereof is to promote the provision of suitable services in an electronic shopping district.

In the presentation device according to the present application, whether or not the evaluation related to the seller who sells the transaction target through the electronic shopping street satisfies the condition for presenting a predetermined profit to the seller in the electronic shopping street. It is characterized by having a determination unit for determining the above, and a presentation unit for presenting the determination result by the determination unit to the seller together with the evaluation related to the seller.

According to one aspect of the embodiment, it is possible to promote the provision of suitable services in the electronic shopping district.

FIG. 1 is a diagram showing an example of an information providing device according to an embodiment. FIG. 2 is a diagram showing a configuration example of the information providing device according to the embodiment. FIG. 3 is a diagram showing an example of a transaction target database according to the embodiment. FIG. 4 is a diagram showing an example of information registered in the store database according to the embodiment. FIG. 5 is a diagram showing an example of information registered in the condition database according to the embodiment. FIG. 6 is a flowchart showing an example of the flow of the presentation process according to the embodiment. FIG. 7 is a flowchart showing an example of the flow of the provision process according to the embodiment. FIG. 8 is a diagram showing an example of a hardware configuration.

Hereinafter, a presentation device, a presentation method, and a mode for implementing the presentation program according to the present application (hereinafter, referred to as “embodiment”) will be described in detail with reference to the drawings. It should be noted that this embodiment does not limit the presentation device, presentation method and presentation program according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description will be omitted.

[Embodiment]
[1-1. About an example of information providing device]
First, an example of the information providing device 10 which is an example of the providing device according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram showing an example of an information providing device according to an embodiment. In FIG. 1, as an example of the processing executed by the information providing device 10, a presentation processing for providing information on profits in the electronic shopping district to a store in the electronic shopping district and a transaction to a user of the electronic shopping district. An example of the provision process that provides information about the target is shown.

The information providing device 10 shown in FIG. 1 is an information processing device that performs presentation processing and provision processing (hereinafter, may be collectively referred to as “providing processing”), and is realized by, for example, a server device, a cloud system, or the like. .. For example, the information providing device 10 has a function of providing a service related to an electronic shopping street to a user or a store, and executes a provision process as a part of the service related to the electronic shopping street. For example, the information providing device 10 is a network such as various wireless communication networks such as 4G (Generation), 5G, LTE (Long Term Evolution), Wifi (registered trademark), wireless LAN (Local Area Network), or various wired communication networks. Communication is performed with the user terminal 200 used by the user and the store terminal 100 used by the store via N (for example, see FIG. 2). The information providing device 10 provides information on the transaction target sold by any number of stores to an arbitrary number of users, and realizes various electronic commerce transactions between each user and each store. It shall have the function of.

The store terminal 100 is a terminal device used by a store that sells a transaction target to a user through a service of an electronic shopping street provided by the information providing device 10, and is realized by, for example, a PC or a server device. That is, the store terminal 100 is a terminal device used by a seller who sells a transaction target in an electronic shopping district. For example, the store terminal 100 is arranged in a store or the like where a transaction target is exhibited in an electronic shopping district. Then, the store terminal 100 registers various information regarding the transaction target to be sold in the information providing device 10. The seller who sells the transaction target may or may not have a virtual store in the electronic shopping district. In addition, the seller may or may not have an actual store.

The user terminal 200 is an information processing terminal such as a PC (Personal Computer) or a smartphone used by the user. For example, the user terminal 200 can communicate with the information providing device 10 via a network N such as the Internet (see, for example, FIG. 2). Although not shown in FIG. 1, the information providing device 10 may be capable of communicating with an arbitrary number of user terminals 200.

For example, the store terminal 100 accepts registration of transaction target information (for example, image, price, shipping fee, inventory quantity, etc.) to be sold in an electronic shopping street according to an operation by a seller. Then, when the information providing device 10 receives the search query of the transaction target from the user, the information providing device 10 extracts the transaction target corresponding to the search query from the listed transaction targets, and extracts the image, price, etc. of the transaction target. The transaction target content indicating the above is delivered to the user. Then, when the user selects any of the transaction target contents, the information providing device 10 distributes the purchased content, which is the content for purchasing the transaction target corresponding to the selected transaction target, to the user. do.

Further, when the user purchases the transaction target through the purchased content, the information providing device 10 accepts registration of the address to be the shipping destination of the transaction target, the name of the recipient, the desired delivery date and time, and the like. The information providing device 10 accepts the registration of information about the user who is the delivery destination (hereinafter, may be referred to as "delivery destination information") in advance, and the user is authenticated. If so, the following processing may be executed using the delivery address information registered in advance. Then, the information providing device 10 transmits the delivery destination information to the store terminal 100, and causes the user to execute the delivery of the transaction target.

[1-2. About an example of e-commerce]
Here, an example of the service of the electronic shopping street provided by the information providing device 10 will be described. For example, the information providing device 10 receives transaction target information of a transaction target to be sold from a seller who sells the transaction target. In such a case, the information providing device 10 registers the transaction target information in a predetermined database.

Here, in the electronic shopping district provided by the information providing device 10, each store may independently manage and deliver the transaction target, or may deliver from a predetermined warehouse shared by a plurality of stores. For example, when the seller manages and delivers the transaction target at the store, the seller registers the address and the number of stocks of the store as the delivery source as the transaction target information. On the other hand, when the seller manages and delivers the transaction target in a predetermined warehouse, the seller delivers the transaction target to the predetermined warehouse and registers the information indicating the warehouse to be the delivery destination as the transaction target information.

On the other hand, the information providing device 10 accepts input or selection of a search query corresponding to a desired transaction target from the user terminal 200. For example, the information providing device 10 receives a transaction target name, a transaction target attribute, and the like as a search query from the user. In such a case, the information providing device 10 refers to the database and searches for a transaction target registered as a sales target, that is, a transaction target corresponding to the received search query from the listed transaction targets.

Further, the information providing device 10 has a priority (for example, each) for displaying the transaction target content of each transaction target based on various information regarding the transaction target corresponding to the search query, the attributes of the user who performed the search, and the like. Determine the order in which the transaction target content is arranged). For example, the information providing device 10 calculates a score for displaying each transaction target content (hereinafter, referred to as “priority”) as a priority based on the transaction target price, shipping fee, and the like. Then, the information providing device 10 generates a search result in which the transaction target contents are arranged in descending order of priority, and transmits the generated search result to the user terminal 200.

For example, the information providing device 10 calculates the priority based on the price of the transaction target, the shipping fee, the popularity (for example, the number of sales and the number of accesses, the CTR (Click Through Rate) and the CVR (Conversion Rate) of the content, and the like. Further, for example, the information providing device 10 is based on the relationship between the tag information and the search query previously given to the transaction target by the seller, and the relationship between the tag information and the user. The priority may be calculated. Further, for example, the information providing device 10 calculates the priority based on the distance between the delivery destination such as the user's address and the shipping source to which the store ships the transaction target. You may.

Further, the information providing device 10 has a degree of relevance between the search query and each transaction target, a matching result between the attribute of the user who input the search query (for example, demographic attribute or psychographic attribute) and the attribute of the transaction target, and a search. The priority of displaying the transaction target content may be calculated based on various information such as the time when the query is input and the position of the user terminal 200.

The information providing device 10 may calculate the priority according to the conversion of each transaction target or each transaction target content. For example, the information providing device 10 includes the total number of sales of the transaction target, the CTR (Click Through Rate) of the purchased content, the CPA (Cost Per Action / Cost Per Acquisition), the number of views of the web content for purchasing the transaction target, and the transaction target. The priority is calculated based on various numerical values indicating a predetermined conversion for the transaction target, such as the number of times the content is selected.

In addition to the above-mentioned index, the information providing device 10 may calculate the priority based on an arbitrary index. For example, the information providing device 10 may calculate the priority of a higher value as the transaction target has a lower price. Further, the information providing device 10 may calculate the priority of a higher value as the transaction target has a free delivery fee.

Here, the information providing device 10 is based on information on the sales promotion cost, which is the cost charged to the seller to promote the sales of the transaction target, and the sales promotion ratio, which is the ratio of the sales promotion cost to the price. , Priority may be calculated. For example, the information providing device 10 accepts the registration of the sales promotion ratio, which is the ratio of the sales promotion cost to the price, for each transaction target or each store.

Here, the sales promotion cost is a reward provided by the seller of the transaction target to the operator who operates the electronic shopping mall when the transaction target is actually purchased. For example, when the transaction target is sold, the information providing device 10 provides the store with an amount obtained by subtracting the sales promotion cost from the pre-registered selling price. That is, the sales promotion cost is a cost paid from the seller who sells the purchased transaction target to the operator of the electronic shopping mall in the wake of the purchase of the transaction target. The sales promotion ratio is the ratio of the sales promotion cost to the selling price of the transaction target. The information providing device 10 may automatically issue a sale or a coupon to be traded within the range of the sales promotion cost under the initiative of the operator who operates the electronic shopping mall. That is, the sales promotion cost has an aspect not only as an advertising cost but also as a store opening fee in the electronic shopping district and a cost used in various operations in the electronic shopping district.

The information providing device 10 calculates the priority for displaying the transaction target content by using the value of the sales promotion cost and the sales promotion ratio as an index. The information providing device 10 calculates the priority of the higher value as the value of the sales promotion ratio or the value of the sales promotion cost is larger. Then, the information providing device 10 generates a search result in which the transaction target contents are arranged in order from the one having the highest priority value.

Further, when the user selects any transaction target content from the search results, the information providing device 10 arranges information on the transaction target corresponding to the transaction target content and accepts the purchase of the transaction target. Deliver purchased content. Then, when the information providing device 10 receives the purchase operation of the transaction target from the user terminal 200, the information providing device 10 notifies the seller who sold the transaction target that the transaction target has been sold, and charges various charges. Execute the process.

For example, the information providing device 10 cooperates with a billing server (not shown) or the like that performs a predetermined billing process, and bills the purchased price of the transaction target. Further, the information providing device 10 calculates the amount obtained by integrating the sales promotion ratio with respect to the price of the transaction target, that is, the amount of the sales promotion cost, and calculates the amount of the sales promotion cost calculated from the purchased price of the transaction target. Provide the deducted amount to the seller.

The information providing device 10 may calculate the priority based on the value of the transaction target in the electronic shopping district. For example, even if the same transaction target is listed from different stores, if the evaluation of the transaction target listed by one of the stores or the evaluation of that store is high, it is higher than the transaction target listed by the other store. The value of the transaction target is considered to be high. Also, for a transaction target listed by a store, the number of sales of that transaction target, the number of times a search query related to the transaction target is entered, the number of impressions and selections of purchased content, the price difference with other transaction targets, and the transaction target The number of days that have passed since the item was put up, the number of items sold by other stores for sale, etc. are indicators of the value of the item for sale. Therefore, the information providing device 10 may calculate a value score indicating the value of the transaction target based on the various information described above, and calculate a priority for displaying the purchased content based on the calculated value score. ..

Further, the information providing device 10 is among the search results such as the range displayed on the screen first when the search result is displayed, the content displayed first when the search result is composed of a plurality of contents, and the like. A predetermined priority area is set in an area where the visibility exceeds a predetermined threshold value. Then, the information providing device 10 arranges the transaction target contents for which the value of the sales promotion cost and the sales promotion ratio exceeds a predetermined threshold in the priority area in the order according to the value of the sales promotion cost and the sales promotion ratio. It may be displayed. Further, the information providing device 10 may display transaction target contents side by side in an area other than the priority area in the order of priority calculated based on an index other than the sales promotion cost and the sales promotion ratio.

[1-3. About the outline of each process]
Hereinafter, the presentation process and the provision process executed by the information providing device 10 will be described. In the following description, the provision process executed when the information providing device 10 provides the transaction target content to the user will be described first, and then provided to the seller when the transaction target content is provided. The presentation process for providing information on profits to the seller will be described.

[1-3-1. Outline of provision process]
For example, when the transaction target content is distributed with the priority based on the sales promotion cost and the sales promotion ratio, it may not be possible to say that the transaction target information is useful to the user. For example, if the first store, which is not highly evaluated by users, sets a higher sales promotion cost than the second store, which is highly evaluated by users, the transaction target content of the first store is the second. It will be displayed with priority over the transaction target of the store. For this reason, the user may purchase a transaction target of a store that has a poor reputation among a plurality of stores that sell the same transaction target, and the impression of the transaction target or the electronic shopping street may be deteriorated.

Therefore, the information providing device 10 executes the following providing processing when distributing the transaction target content. First, the information providing device 10 acquires evaluation information indicating an evaluation related to a seller who sells a transaction target through an electronic shopping street. Then, the information providing device 10 provides the user with information regarding the transaction target sold by the seller in the order based on the evaluation information.

That is, the information providing device 10 gives priority to the information regarding the transaction target sold by the first seller over the information regarding the transaction target sold by the second seller whose evaluation indicated by the evaluation information is lower than that of the first seller. To provide. To give a more specific example, the information providing device 10 determines whether or not the evaluation indicated by the evaluation information satisfies a predetermined condition. Then, the information providing device 10 causes the seller who has determined that the evaluation does not satisfy the predetermined condition to sell the information regarding the transaction target to be sold by the seller whose evaluation is determined to satisfy the predetermined condition. Provide priority over. For example, the information providing device 10 calculates a priority for providing information on a transaction target sold by the seller based on the determination result, and the transaction target sold by the seller according to the calculated priority. Provide information to users.

In this way, the information providing device 10 executes the following processing in order to preferentially display the transaction target content of the transaction target sold by the seller who has a higher evaluation from the user. For example, when the evaluation is determined to satisfy a predetermined condition, the information providing device 10 virtually increases the ratio of the sales promotion cost, and the priority is based on the value of the virtually increased sales promotion ratio. Make a calculation. That is, the information providing device 10 calculates the priority of the transaction target sold by the seller with a high evaluation in a state where the value of the sales promotion ratio, which is an index of the priority, is raised.

Here, virtually increasing the value of the sales promotion ratio means a process of increasing the value of the sales promotion ratio only in the calculation of the priority, instead of actually increasing the value of the sales promotion ratio. That is, the information providing device 10 displays the transaction target content in a state where the value of the sales promotion ratio is virtually increased for a certain transaction target, and then, when the transaction target is purchased, before the virtual increase. The sales promotion cost based on the value of the sales promotion ratio, that is, the value of the sales promotion ratio actually registered by the seller is charged to the seller.

As a result of such processing, the information providing device 10 can preferentially provide the transaction target content of the store having a good reputation from the user. Therefore, the information providing device 10 can provide appropriate information to the user. In addition, the information providing device 10 does not simply provide the transaction target content of a store with a good reputation, but raises the sales promotion ratio and the amount of the sales promotion cost, so that the store has a good reputation from the user. Adjust the priority so that the transaction target content of is provided preferentially. As a result of such processing, the information providing device 10 can provide each transaction target content with a priority according to the evaluation from the user for each store while considering the sales promotion ratio and the amount of the sales promotion cost. can.

[1-3-2. Outline of presentation process]
Next, an outline of the presentation process will be described. As mentioned above, when the transaction target content is delivered with the priority based on the sales promotion cost and the sales promotion ratio, the transaction target content of the seller who registered the higher value sales promotion cost and the sales promotion ratio is preferentially provided. Will end up. For this reason, it cannot be said that each seller is motivated to simply increase the amount of sales promotion costs and sales promotion ratios, and to improve the evaluation from users. ..

Therefore, the information providing device 10 executes the following presentation process. First, whether or not the evaluation related to the seller who sells the transaction target through the electronic shopping district satisfies the condition for providing a predetermined profit to the seller in the information providing device 10. To judge. Then, the information providing device 10 provides the determination result to the seller together with the evaluation related to the seller.

For example, the information providing device 10 determines whether or not the evaluation associated with the seller satisfies a condition for increasing the priority in providing the user with information on the transaction target sold by the seller. , Provide the judgment result to the seller. More specifically, the information providing device 10 determines whether or not a condition for virtually increasing the value of the sales promotion ratio, which is an index of priority, is satisfied, and provides the determination result to the seller. .. That is, the information providing device 10 provides the seller with a determination result of whether or not the condition for obtaining an incentive to virtually increase the value of the sales promotion ratio in the providing process is satisfied as the presenting process.

When such a process is executed, the information providing device 10 can motivate each seller to improve the evaluation from the user in order to obtain a predetermined profit in the electronic shopping district. More specifically, the information providing device 10 can provide not only a motivation to increase the sales promotion ratio and the amount of the sales promotion cost, but also a motivation to improve the evaluation from the user. .. As a result, the information providing device 10 can improve the mode of the transaction act by each seller, and as a result, can provide the information of the transaction target useful to the user.

[1-4. Example of presentation processing and provision processing]
Hereinafter, an example of the flow of the provision process executed by the information providing apparatus 10 will be described with reference to FIG. First, the information providing device 10 accepts a listing or the like of a transaction target via the store terminal 100, and also receives a request for setting a sales promotion ratio (step S1). In such a case, the information providing device 10 presents the condition information indicating the condition of the incentive for the sales promotion ratio to the store terminal 100 by executing the presentation process (step S2).

In the example shown in FIG. 1, an example of a process of providing condition information when a request for setting a sales promotion ratio is received from the store terminal 100 has been described, but the embodiment is not limited to this. For example, the information providing device 10 may present the condition information when the request for presenting the condition information is received from the store terminal 100, or may push the condition information to the store terminal 100 at a predetermined timing.

[1-4-1. An example of presentation processing]
For example, the information providing device 10 identifies a seller (that is, a store) who uses the store terminal 100, and specifies various evaluations for the specified seller. To give a specific example, the information providing device 10 identifies and identifies an evaluation regarding the delivery of a transaction target sold by the specified seller (hereinafter, may be referred to as “delivery evaluation”). Determines whether or not satisfies a predetermined condition. More specifically, in the information providing device 10, the specified evaluation is a predetermined condition for virtually increasing the sales promotion ratio (hereinafter, referred to as "increase condition"), or the sales promotion ratio is virtually increased. It is determined whether or not a predetermined condition for reducing the amount (hereinafter referred to as "decrease condition") is satisfied.

For example, some of the transaction targets listed in the electronic shopping district are subject to "Asutsuku" that arrives the day after the order. If the idea of such a product that is the target of "Asutsuku" is delayed, it is expected that the evaluation from users will decline. Therefore, the information providing device 10 is the number of times that the period from the purchase of the transaction target to the shipment of the purchased transaction target (hereinafter, may be referred to as "shipping period") exceeds a predetermined period. To identify. Then, the information providing device 10 determines whether or not the delivery evaluation based on the specified number of times satisfies a predetermined condition.

For example, the information providing device 10 calculates a value obtained by dividing the number of times the shipping period exceeds 24 hours by the total number of times the seller has shipped the transaction target as the shipping delay rate. Then, when the calculated shipping delay rate is lower than the predetermined threshold value, the information providing device 10 determines that the delivery evaluation satisfies the predetermined condition. For example, when the shipping delay rate is less than "1%", the information providing device 10 determines that the shipping delay rate satisfies the increase condition. Further, when the shipping delay rate exceeds "10%", the information providing device 10 determines that the shipping delay rate satisfies the reduction condition.

The information providing device 10 may specify the number of times the shipping period exceeds 24 hours, and if the specified number of times falls below a predetermined threshold value, it may be determined that the delivery evaluation satisfies the predetermined condition. Further, the information providing device 10 determines that the delivery evaluation does not satisfy the predetermined condition when the shipping delay rate exceeds the predetermined threshold value or when the number of times the shipping period exceeds the predetermined threshold value exceeds the predetermined number of times. You may.

In addition, if it takes a long time from the purchase of the transaction target to the arrival, it is considered that the impression of the user is deteriorated. Therefore, the information providing device 10 is evaluated under a predetermined condition based on the period from the purchase of the transaction target to the delivery of the transaction target to the delivery destination (hereinafter, may be referred to as "delivery period"). Determine if it meets or not.

For example, the information providing device 10 calculates the average value of the delivery period as the average delivery period, and if the calculated average delivery period is less than 5 days, determines that the average delivery period satisfies the increase condition, and the average delivery period is set. If it exceeds 10 days, it may be determined that the average delivery period satisfies the reduction condition. Further, the information providing device 10 calculates the number of times the delivery period exceeds a predetermined threshold value, and the ratio of the number of times the calculated number of times falls below the predetermined threshold value or the number of times the delivery period exceeds the predetermined threshold value falls below the predetermined threshold value. In that case, it may be determined that the delivery evaluation satisfies a predetermined increase condition. Further, the information providing device 10 determines that the average delivery period satisfies the reduction condition when the average delivery period exceeds a predetermined threshold value or when the number of times the delivery period exceeds the predetermined threshold value exceeds the predetermined number of times. You may.

In addition, the evaluation of the transaction target is considered to be the evaluation of the seller who sold the transaction target. Therefore, the information providing device 10 determines whether or not the evaluation regarding the transaction target sold by the seller (hereinafter, may be referred to as “transaction target evaluation”) satisfies a predetermined condition.

For example, an electronic shopping street may have a function of accepting a stepwise evaluation of a purchased transaction target. Therefore, the information providing device 10 determines whether or not the evaluation based on the average value of the evaluation values given to the transaction target (hereinafter, may be referred to as "average review") satisfies a predetermined condition. do. For example, the information providing device 10 determines that the average review satisfies the increase condition when the average review value is 4 or more, and determines that the average review satisfies the decrease condition when the average review value is less than 2. You may judge.

Here, when the evaluation is performed based on the average value of the evaluation values, a high evaluation value is given by the seller or a user related to the seller, and as a result, an illegal evaluation value operation is performed, resulting in an incentive. There is a risk that it will be granted. Therefore, the information providing device 10 is predetermined to evaluate based on the number of times an evaluation value (hereinafter, may be referred to as "low evaluation review") having a value lower than a predetermined threshold value is given to the transaction target. Determine if the condition is met.

For example, the information providing device 10 determines that the low-rated review satisfies the increasing condition when the ratio of the low-rated review is less than 1%, and when the ratio of the low-rated review exceeds 10%, the low-rated review is performed. It is determined that the reduction condition is satisfied. The information providing device 10 may determine whether or not the number of low evaluation reviews is below a predetermined threshold value.

In addition, in the electronic shopping district, each store may be evaluated in stages. Therefore, the information providing device 10 determines whether or not the evaluation for the seller (hereinafter, may be referred to as "store evaluation") satisfies a predetermined condition.

For example, the information providing device 10 determines whether or not the evaluation based on the average value of the evaluation values given to the store (hereinafter, may be referred to as “average store evaluation”) satisfies a predetermined condition. do. For example, the information providing device 10 determines that the average store evaluation satisfies the increase condition when the average store evaluation value exceeds 4, and the average store evaluation decreases condition when the average store evaluation value is less than 2. It is determined that the condition is satisfied.

Further, the information providing device 10 is subject to an evaluation based on the number of times an evaluation value (hereinafter, may be referred to as "low store evaluation") having a value lower than a predetermined threshold value is given to the store as a predetermined condition. Judge whether or not the condition is satisfied. For example, the information providing device 10 determines that the low store evaluation satisfies the increase condition when the ratio of the low store evaluation is 1% or less, and decreases the low store evaluation when the ratio of the low store evaluation exceeds 10%. It is determined that the condition is satisfied. The information providing device 10 may determine whether or not the number of low store evaluations satisfies a predetermined condition.

Further, the information providing device 10 determines whether or not the evaluation based on the number of times the sale of the transaction target is canceled after the purchase for the convenience of the seller satisfies a predetermined condition. For example, the information providing device 10 calculates the rate at which the sale of the transaction target is canceled after the purchase due to the convenience of the seller as the store convenience cancellation rate. Then, the information providing device 10 determines that the store convenience cancellation rate satisfies a predetermined increase condition when the store convenience cancellation rate is less than 1%, and stores convenience cancellation when the store convenience cancellation rate exceeds 0%. It is determined that the rate satisfies the decrease condition.

In addition to the various evaluations described above, the information providing device 10 may determine whether or not the sales history by each seller satisfies various conditions. In addition, the information providing device 10 considers that the delay has occurred when the shipping period or the delivery period exceeds, what threshold value each evaluation exceeds, or what threshold value is set. Any threshold can be adopted as to whether it is determined that the condition is satisfied when the value is lower.

Then, the information providing device 10 generates the content C10 that summarizes each evaluation content of the seller and information indicating whether or not each evaluation satisfies a predetermined condition. For example, the information providing device 10 generates the content C10 such as "incentive information of the store A" as the content C10 to the store A which is the store using the store terminal 100, as shown in FIG. Then, the information providing device 10 has the shipping delay rate, the average delivery period, the ratio of the low evaluation review, the average review value, the ratio of the low store evaluation, the average store evaluation value, and the store convenience cancellation in the content C10. Place the rate value, etc. Further, the information providing device 10 arranges in the content C10 information indicating whether or not each evaluation item satisfies the increase condition and whether or not each evaluation item satisfies the decrease condition. That is, the information providing device 10 arranges the profit given to the store A when each evaluation item satisfies a predetermined condition, that is, the information indicating an incentive or the information indicating a penalty in the content C10.

For example, in the example shown in FIG. 1, the information providing device 10 arranges the shipping delay rate “1.2%” of the store A in the content C10. Here, in the presentation process, when the shipping delay rate is "1%" or less, the sales promotion ratio is virtually increased, and when the shipping delay rate is "10%" or more, the sales promotion ratio is virtually decreased. It shall be done. In such a case, the information providing device 10 determines that the shipping delay rate "1.2%" does not satisfy either the increase condition or the decrease condition. Then, the information providing device 10 arranges in the content C10 a display indicating that neither the increase condition nor the decrease condition is satisfied.

Further, the information providing device 10 arranges the average delivery period "3 days" of the store A in the content C10. Here, in the presentation process, when the average delivery period is "5 days" or less, the sales promotion ratio is virtually increased, and when the average delivery period is "10 days" or more, the sales promotion ratio is virtually decreased. It shall be done. In such a case, the information providing device 10 determines that the average delivery period satisfies the increase condition, and arranges a display in the content C10 that the average delivery period satisfies the increase condition.

Further, the information providing device 10 arranges the respective values of the low evaluation review, the average review, the low store evaluation, the average store evaluation, and the store convenience cancellation rate of the store A in the content C10, and increases the conditions for each evaluation item. Information indicating whether or not each evaluation item satisfies the increase condition and whether or not the decrease condition is satisfied is arranged in the content C10.

Further, the information providing device 10 arranges the contents of the incentive according to the number of evaluation items satisfying a predetermined condition among the evaluation items for the store in the content C10. For example, in the presentation process, the value obtained by subtracting the number of items satisfying the decrease condition from the number of items satisfying the increase condition is two or more, and the sales promotion ratio is virtually increased by 1.5 times. In such a case, the information providing device 10 has three items that satisfy the increasing condition and two items that satisfy the decreasing condition among the evaluation items of the store A. Therefore, the sales promotion ratio is used as an incentive for the store A. Is arranged to be 1.5 times.

Then, the information providing device 10 presents the content C10 to the store that is the seller. Stores presented with such content C10 will implement measures according to conditional information in order to obtain an incentive to increase the sales promotion ratio, that is, an incentive to preferentially present transaction target content. (Step S3). For example, the store A improves the shipping delay rate and the average delivery period in order to further improve the sales promotion ratio. Then, the information providing device 10 can obtain the improvement result by updating the store information (step S4).

[1-4-2. Example of provision processing]
Next, an example of the provision process will be described. For example, the information providing device 10 receives a search query from the user terminal 200 (step S5). In such a case, the information providing device 10 searches for a transaction target related to the search query from the transaction targets sold, and specifies the sales promotion ratio of the searched transaction target (step S6). For example, the information providing device 10 identifies transaction targets # A to # C corresponding to the search query. Then, the information providing device 10 specifies the store selling the transaction targets # A to #C, the price of the transaction target, and the sales promotion ratio.

For example, the information providing device 10 specifies the store #A that sells the transaction target #A, the price “1500 yen” of the transaction target #A, and the sales promotion ratio “10%” of the transaction target #A. Further, the information providing device 10 specifies the store # B that sells the transaction target #B, the price “1400 yen” of the transaction target #B, and the sales promotion ratio “12%” of the transaction target #B. Further, the information providing device 10 specifies the store # C that sells the transaction target #C, the price “1500 yen” of the transaction target #C, and the sales promotion ratio “12%” of the transaction target #C.

Here, if the sales promotion cost for each transaction target # A to #C is simply calculated, the sales promotion cost for the transaction target #A is "150 yen", and the sales promotion cost for the transaction target #B is "168 yen". Therefore, the sales promotion cost of the transaction target #C is "180" yen. As a result, if the value of each sales promotion cost is simply prioritized, the transaction target content is provided in the order of transaction target #C, transaction target #B, and transaction target #A.

However, for example, when the store #A has a higher evaluation than the store #B or the store #C, it is considered better to preferentially present the transaction target content of the transaction target #A. Therefore, the information providing device 10 calculates the sales promotion cost in a state where the sales promotion ratio of the highly evaluated store is virtually added (step S7).

For example, the information providing device 10 has a shipping delay rate, an average delivery period, a low evaluation review, an average review, a low store evaluation, an average store evaluation, and a store convenience cancellation rate from the delivery history of stores # A to # C. Each determines whether or not a predetermined condition is satisfied. For example, the information providing device 10 determines whether or not each evaluation item satisfies a predetermined increase condition and decrease condition. Then, the information providing device 10 adjusts the value of the sales promotion ratio according to the number of items determined to satisfy each condition among the evaluation items and the number of items satisfying the condition. That is, the information providing device 10 increases the priority of displaying the transaction target content when it is determined that the evaluation satisfies a predetermined increase condition, and when it is determined that the evaluation satisfies a predetermined decrease condition, the information providing device 10 increases the priority. Decrease the priority of displaying the transaction target content.

For example, in the example shown in FIG. 1, for store #A, the average delivery period, the low store evaluation, and the average store evaluation satisfy the increase condition, and the store convenience cancellation rate satisfies the decrease condition. As a result, the information providing device 10 calculates the value "15%", which is obtained by multiplying the sales promotion ratio "10%" by "1.5 times", as the application ratio in the store #A. Then, the information providing device 10 calculates "225", which is the product of the application ratio and the price, as the sales promotion score.

On the other hand, when the store # B and the store # C do not satisfy each evaluation item, the information providing device 10 calculates the value of the sales promotion score by using the value of the sales promotion ratio as the application ratio as it is. For example, the information providing device 10 calculates the sales promotion score "168" for the transaction target #B of the store #B, and calculates the sales promotion score "180" for the transaction target #C of the store #C.

Then, the information providing device 10 generates a search result in which the contents are arranged in the order according to the sales promotion score (step S8). For example, the information providing device 10 generates a search result SR in which transaction target contents are arranged in the order of transaction target #A, transaction target #C, and transaction target #B. Then, the information providing device 10 preferentially presents the transaction target of the store having high value by transmitting the search result SR to the user terminal 200 (step S9). Further, when the transaction target is purchased, the information providing device 10 charges the seller a sales promotion fee according to the set sales promotion ratio (step S10). For example, when the transaction target #A is purchased, the information providing device 10 charges the seller a sales promotion fee of "150 yen" set by the store #A regardless of the application ratio.

[1-5. About evaluation items]
If the information providing device 10 provides a determination result of whether or not the store satisfies each evaluation item for the same evaluation item as the evaluation item in the presentation process, the information providing device 10 adopts an evaluation item having an arbitrary content. good. Further, the information providing device 10 may determine whether or not each store satisfies the evaluation items for the evaluation items of arbitrary contents, and adjust the value of the sales promotion ratio according to the determination result.

The information providing device 10 may adopt only a part of the various evaluation items described above. In addition to the above-mentioned evaluation items, the information providing device 10 may determine whether or not any evaluation item considered to indicate an evaluation for each store in the electronic shopping district is satisfied.

[1-6. About incentives]
Further, in the above description, the information providing device 10 has an incentive to virtually increase the value of the sales promotion ratio at the time of providing the search result, and a penalty to virtually decrease the value of the sales promotion ratio. Here, the information providing device 10 may increase or decrease the value of the sales promotion ratio by any method.

For example, the information providing device 10 may multiply the sales promotion ratio value by a constant value of 1 or more each time the increase condition is satisfied, and multiply the sales promotion ratio value by a constant value of 1 or less each time the decrease condition is satisfied. good. Further, the information providing device 10 may add the number of items satisfying the increase condition to the sales promotion ratio and subtract the number of items satisfying the decrease condition from the sales promotion ratio. That is, the information providing device 10 may adopt an incentive according to the number of evaluation items determined to satisfy a predetermined condition. For example, the information providing device 10 may increase the value of the sales promotion ratio to a higher value as the number of evaluation items satisfying a predetermined increase condition is larger.

Further, the information providing device 10 may calculate the priority based on various indexes other than the value of the sales promotion cost and the sales promotion ratio, and adjust the calculated priority according to the evaluation of each seller. good. For example, the information providing device 10 may adjust the priority so that the higher the evaluation, the higher the value.

Further, the information providing device 10 acquires evaluation information indicating a plurality of types of evaluations related to the seller, and among the evaluations indicated by the evaluation information, the ratio according to the type of evaluation determined to satisfy a predetermined condition. , The value of the sales promotion ratio may be virtually increased. For example, in the information providing device 10, when only the shipping delay rate satisfies a predetermined condition, a value obtained by multiplying the sales promotion ratio by 1.2 times is used as the application ratio, and when the shipping delay rate and the average delivery period satisfy the predetermined condition. , A value obtained by multiplying the sales promotion ratio by 1.5 times may be used as the application ratio. Further, the information providing device 10 may adopt different incentives for each evaluation item. If the average review value meets the predetermined condition, the promotion ratio may be increased by 1.1 times, and if the low store evaluation value satisfies the predetermined condition, the promotion ratio may be increased by 1.2 times.

Further, the information providing device 10 may set an incentive of the content according to the value of each evaluation item itself, not whether or not each evaluation item satisfies a predetermined condition. For example, the information providing device 10 may virtually increase the value of the sales promotion ratio to a higher value as the value of the shipping delay rate is lower. Further, the information providing device 10 may virtually increase the value of the sales promotion ratio to a higher value as the number of low evaluation reviews and the number of low store evaluations is small.

Further, the information providing device 10 may increase the value of the sales promotion ratio according to the number of items satisfying the corresponding increase condition among the evaluation items. For example, the information providing device 10 may use a value obtained by adding the number of items satisfying the increasing condition among the evaluation items to the sales promotion ratio as the application ratio. Further, the information providing device 10 may use a value obtained by subtracting the number of items satisfying the reduction condition from each evaluation item into the sales promotion ratio as the application ratio.

[1-7. Conditions for granting incentives]
The information providing device 10 may set a condition depending on whether or not to execute the presentation processing or the providing processing. For example, the information providing device 10 may virtually increase the value of the sales promotion ratio when the sales history by the seller satisfies a predetermined condition and the evaluation information satisfies the predetermined condition. For example, the information providing device 10 determines whether or not the evaluation for the seller satisfies a predetermined condition only when the total amount of sales by the seller exceeds a predetermined threshold value, and when the evaluation satisfies the predetermined condition. Only, the value of the promotion ratio may be virtually increased.

Further, the information providing device 10 may provide a determination result as to whether or not the evaluation for the seller satisfies a predetermined condition only when the total amount of sales by the seller exceeds a predetermined threshold value. For example, the information providing device 10 provides the content C10 shown in FIG. 1 when the total sales amount exceeds a predetermined threshold value, and when the total sales amount does not exceed the predetermined threshold value, the content C10 is in the current state of each evaluation item. It is not necessary to arrange only information such as whether or not each evaluation item satisfies a predetermined condition.

[1-8. Condition information presentation conditions]
If the evaluation related to the seller satisfies the condition and the value of the sales promotion ratio is not registered by the seller, the information providing device 10 provides information for prompting the registration of the sales promotion ratio together with the determination result. You may present it. For example, the information providing device 10 may present the content C10 as shown in FIG. 1 only when the sales promotion ratio is not registered. That is, the information providing device 10 may present each evaluation item, a determination result of whether or not each evaluation item is satisfied, an incentive when the evaluation item is satisfied, and the like only when the sales promotion ratio is not registered. .. By executing such a process, the information providing device 10 can present the profit when the sales promotion ratio is registered to each seller, so that the setting of the sales promotion ratio can be promoted.

The information providing device 10 may provide arbitrary information to the user in addition to whether or not each evaluation item satisfies the increase condition or the decrease condition and the threshold value of the increase condition or the decrease condition. For example, the information providing device 10 may provide information indicating the shipping speed and the shipping delay rate when compared with other sellers. For example, the information providing device 10 may display a graph showing how much the average delivery period or the average shipping period is in all the stores, and how much the shipping delay rate is in all the stores. ..

Further, the information providing device 10 arranges a text indicating a measure generally used for improving various evaluation items and information in which a link to a content indicating such a measure is set in the content C10. It may be displayed. As described above, when the evaluation related to the seller does not satisfy the condition, the information providing device 10 further provides information indicating the measures for the evaluation to satisfy the condition, so that the evaluation is given to each seller. Further motivation for improvement can be provided.

[2. Configuration of information providing device]
Hereinafter, an example of the functional configuration of the above-mentioned information providing device 10 will be described. FIG. 2 is a diagram showing a configuration example of the information providing device according to the embodiment. As shown in FIG. 2, the information providing device 10 includes a communication unit 20, a storage unit 30, and a control unit 40.

The communication unit 20 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 20 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the store terminal 100 and the user terminal 200.

The storage unit 30 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. Further, the storage unit 30 stores the transaction target database 31, the store database 32, and the condition database 33.

Information about the transaction target exhibited in the electronic shopping street is registered in the transaction target database 31. For example, FIG. 3 is a diagram showing an example of a transaction target database according to an embodiment. In the example shown in FIG. 3, the transaction target database 31 is associated with "store ID (Identifier)", "transaction target ID", "category information", "price information", "shipping cost", and "sales promotion ratio". Is registered. In addition to the information shown in FIG. 3, the transaction target database 31 contains various types of transaction targets such as transaction target images, transaction target contents as explanatory texts, purchase contents, transaction target contents CTR, CVR, and the like. Information may be registered.

Here, the "store ID" is an identifier indicating a store that has exhibited a transaction target, that is, an identifier indicating a seller. The "transaction target ID" is an identifier indicating a transaction target. Further, the "category information" is information indicating the category to which the transaction target indicated by the associated "transaction target ID" belongs. Further, the "price information" is information indicating the price of the transaction target indicated by the associated "transaction target ID". Further, the "shipping fee" is information indicating the total amount when the transaction target indicated by the associated "transaction target ID" is delivered. Further, the "sales promotion ratio" is a value of the sales promotion ratio set for the transaction target indicated by the associated "transaction target ID".

For example, in the example shown in FIG. 3, the store ID "store # 1", the transaction target ID "transaction target # 1-1", the category information "category # ABC", and the price information "price information # 1-1" , Shipping fee "Shipping fee # 1-1", and sales promotion ratio "Sales promotion ratio # 1-1" are registered. As for such information, the information about the store indicated by the store ID "store # 1" is the store information "store information # 1", which is the transaction target exhibited by this store, and the transaction target ID "transaction target # 1". -1 ”indicates that the transaction target belongs to the category indicated by the category information“ Category # ABC ”. Further, in such information, the price of the transaction target indicated by the transaction target ID "transaction target # 1-1" is the price indicated by the price information "price information # 1-1", and the shipping fee is the shipping fee "shipping # 1-". 1 ”indicates that the shipping fee is indicated. Further, such information indicates that the sales promotion ratio "sales promotion ratio # 1-1" is set for the transaction target indicated by the transaction target ID "transaction target # 1-1".

In the example shown in FIG. 3, "store # 1", "transaction target # 1-1", "category # ABC", and "price information # 1-1" are used as information corresponding to each item. , "Shipping # 1-1", and "Promotional ratio # 1-1" are described. Here, in the transaction target database 31, the numerical value or character string for identifying the store or the transaction target, the numerical value or character string indicating the hierarchy of the category to which the transaction target belongs, the numerical value indicating the price or the shipping fee, and the sales promotion Numerical values indicating the ratio are registered.

Returning to FIG. 2, the explanation will be continued. Various information about the store is registered in the store database 32. For example, FIG. 4 is a diagram showing an example of information registered in the store database according to the embodiment. As shown in FIG. 4, the store database 32 includes "store ID", "sales history", "evaluation information", "shipping mode information", "delivery result history", "sales total amount", and "incentive". Information is associated and registered.

Here, the "sales history" is information indicating the sales history of the transaction target by the store indicated by the associated store ID, and the "evaluation information" is the store indicated by the associated store ID or the like. , Information indicating the evaluation of the transaction target sold by the store. Further, the "shipping mode information" is information indicating the shipping mode by the store indicated by the associated store ID. Further, the "delivery result history" is information indicating the result of delivery by the store indicated by the associated store ID. Further, the "total sales amount" is the total sales amount of the transaction target in the store indicated by the associated store ID. Further, the "incentive" is information indicating the content of the incentive given to the store indicated by the associated store ID.

For example, in the example shown in FIG. 4, the store ID "store # 1", the sales history "sales history # 1", the evaluation information "evaluation # 1", the shipping mode information "shipping mode # 1", and the delivery result history "delivery result" "# 1", the total sales amount "total sales amount # 1", and the incentive "1.3" are registered in association with each other. For such information, the sales history of the store indicated by the store ID "store # 1" is "sales history # 1", the evaluation information is "evaluation # 1", and the shipping mode information is "shipping mode # 1". The delivery result history is "delivery result # 1", the total sales amount is "total sales amount # 1", and the incentive is "1.3 times".

In the example shown in FIG. 4, "store # 1", "sales history # 1", "evaluation # 1", "shipping mode # 1", "delivery result # 1", and "total sales # 1" are used. Although the conceptual values are described, in reality, the character strings and numerical values indicating each store, the data indicating the sales history, the numerical values indicating the evaluation from each user, the data indicating the history of the shipping period, and the history of the delivery period are described. The data indicating the above and the numerical value indicating the total sales amount will be registered.

Returning to FIG. 2, the explanation will be continued. Various increase conditions and decrease conditions are registered in the condition database 33. For example, FIG. 5 is a diagram showing an example of information registered in the condition database according to the embodiment. As shown in FIG. 5, information having items such as "condition ID", "condition content", and "correspondence processing" is registered in the condition database 33.

Here, the "condition ID" is an identifier indicating each condition. Further, the "condition content" is information indicating whether or not which evaluation item satisfies what condition, that is, the content of the condition. Further, the "correspondence process" is information indicating what kind of process is executed when the content of the associated condition is satisfied.

For example, in the example shown in FIG. 5, the condition database 33 is associated with the condition ID “condition # 1”, the condition content “shipment delay rate <threshold value # 1”, and the corresponding process “sales promotion ratio × 1.2”. It is registered. Such information is a condition of whether or not the condition indicated by the condition ID "condition # 1" is "the shipping delay rate is less than the threshold value # 1", and when the condition is satisfied, the sales promotion ratio. Indicates that the value of is "1.2 times". In the example shown in FIG. 5, the threshold value to be compared with each evaluation item is shown by a conceptual display such as "threshold value # 1", but in reality, a numerical value serving as the threshold value is registered.

The explanation will be continued by returning to FIG. The control unit 40 is, for example, a controller, and is an example of various programs (notification programs) stored in a storage device inside the information providing device 10 by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. Is realized by executing RAM as a work area. Further, the control unit 40 is a controller, and is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 2, the control unit 40 includes an acquisition unit 41, a determination unit 42, a presentation unit 43, a search unit 44, a provision unit 45, and a setting unit 46.

The acquisition unit 41 acquires evaluation information indicating an evaluation related to the seller who sells the transaction target through the electronic shopping street. For example, when the acquisition unit 41 receives a request for presenting condition information from the store terminal 100, or when a search query is received from the user terminal 200, the sales history, shipping history, and delivery history of each store, etc. Obtain evaluations, etc. for each store and the transaction target sold by each store. Then, the acquisition unit 41 generates values of various evaluation items based on the acquired information. For example, the acquisition unit 41 calculates the shipping delay rate, the average delivery period, the low evaluation review, the average review, the low store evaluation, the average store evaluation, and the store convenience cancellation rate.

The determination unit 42 determines whether or not the evaluation indicated by the evaluation information satisfies a predetermined condition. More specifically, the determination unit 42 determines whether or not the evaluation indicated by the evaluation information satisfies a predetermined increase condition and a predetermined decrease condition. For example, the determination unit 42 acquires the value of each evaluation item calculated by the acquisition unit 41, and determines whether or not the acquired value of each evaluation item satisfies each condition registered in the condition database 33. ..

For example, in the presentation processing and the provision processing, the determination unit 42 is for the evaluation related to the seller who sells the transaction target through the electronic shopping district to provide a predetermined profit to the seller in the electronic shopping district. Determine if the condition is met. For example, the determination unit 42 determines whether or not the evaluation related to the seller satisfies the condition for increasing the priority in providing the user with the information regarding the transaction target sold by the seller, that is, the increasing condition. Is determined.

More specifically, the determination unit 42 is a ratio of the cost paid by the seller to the operator of the electronic shopping mall in the wake of the purchase of the transaction target to the selling price of the transaction target, and provides information on the transaction target. It is determined whether or not the increase condition for virtually increasing the value of the sales promotion ratio, which is a ratio that is an index of priority when providing to the user, is satisfied. Further, as a predetermined condition, the determination unit 42 satisfies a condition for providing a predetermined penalty to the seller in the electronic shopping district, that is, a reduction condition for virtually reducing the value of the sales promotion ratio. Judge whether or not.

For example, the determination unit 42 determines whether or not a plurality of evaluations related to the seller satisfy a predetermined condition. More specifically, the determination unit 42 determines whether or not the evaluation regarding the delivery of the transaction target satisfies a predetermined condition. For example, the determination unit 42 determines whether or not the evaluation based on the number of times the period from the purchase of the transaction target to the shipment of the transaction target exceeds the predetermined period, that is, whether the shipping delay rate satisfies the predetermined condition. do. Further, for example, the determination unit 42 determines whether or not the evaluation based on the period from the purchase of the transaction target to the delivery of the transaction target to the delivery destination, that is, whether or not the average delivery period satisfies a predetermined condition.

Further, the determination unit 42 determines whether or not the evaluation of the transaction target sold by the seller satisfies a predetermined condition. For example, the determination unit 42 determines whether or not the evaluation based on the number of times that the evaluation value lower than the predetermined threshold value is given to the transaction target, that is, whether the low evaluation review satisfies the predetermined condition. Further, the determination unit 42 determines whether or not the average value of the evaluation values for the transaction target, that is, the average review satisfies a predetermined condition.

Further, the determination unit 42 determines whether or not the evaluation for the seller satisfies a predetermined condition. For example, the determination unit 42 determines whether or not the evaluation based on the number of times the seller is given an evaluation value lower than a predetermined threshold value, that is, whether the low store evaluation satisfies a predetermined condition. Further, the determination unit 42 determines whether or not the average value of the evaluation values for the seller, that is, the average store evaluation satisfies a predetermined condition. Further, the determination unit 42 determines whether or not the evaluation value based on the number of times the sale of the transaction target is canceled, that is, the store convenience cancellation rate satisfies a predetermined condition.

The presentation unit 43 presents the determination result to the seller together with the evaluation related to the seller. For example, the presentation unit 43 generates the content C10 showing the value of each evaluation item acquired by the acquisition unit 41 and the determination result by the determination unit 42. Further, the presentation unit 43 specifies the content of the incentive and the penalty for the store based on the determination result by the determination unit 42. Then, the presentation unit 43 arranges the content of the specified incentive and the content of the penalty in the content C10, and presents the content C10 to the store.

If the evaluation related to the seller satisfies the condition and the value of the sales promotion ratio is not registered by the seller, the presentation unit 43 may present information for prompting the registration of the sales promotion ratio. .. For example, the presenting unit 43 may generate the content C10 and provide the generated content C10 when the value of the sales promotion ratio is not registered by the seller. Further, the presentation unit 43 may present the determination result of whether or not each evaluation item satisfies the increase condition or the decrease condition to the store only when the total sales amount of the seller exceeds a predetermined threshold value.

The search unit 44 searches for a transaction target corresponding to the search query. For example, when the search unit 44 receives the search query from the user terminal 200, the search unit 44 searches the transaction target database 31 for the transaction target corresponding to the search query. Then, the searched transaction target is notified to the providing unit 45.

The providing unit 45 provides the user with information on the transaction target sold by the seller in the order based on the evaluation information. For example, the providing unit 45 acquires the determination result of each evaluation item by the determination unit 42 for the store that sells the searched transaction target. Then, the providing unit 45 calculates the priority for displaying the transaction target content of each transaction target according to the determination result.

For example, the provider 45 gives priority to the information about the transaction target sold by the first seller over the information about the transaction target sold by the second seller whose evaluation information indicates is lower than the first seller. To provide to. For example, the providing unit 45 causes information on a transaction target sold by a seller whose evaluation is determined to satisfy a predetermined condition to be sold by a seller whose evaluation is determined not to satisfy a predetermined condition. Is also given priority.

For example, the providing unit 45 calculates the priority for providing information on the transaction target sold by the seller based on the determination result, and relates to the transaction target sold by the seller according to the calculated priority. Provide information to users. More specifically, when the evaluation is determined to satisfy a predetermined condition, the provision unit 45 is a value of the sales promotion ratio, which is a ratio that is an index of priority when providing information on the transaction target to the user. Is virtually increased, and the priority is calculated based on the value of the sales promotion ratio that is virtually increased.

For example, the provision unit 45 sells by a seller whose evaluation items such as shipping delay rate, average delivery period, low evaluation review, average review, low store evaluation, average store evaluation, or store convenience cancellation rate satisfy a predetermined increase condition. Information on the transaction target to be sold is provided with priority over the transaction target to be sold by the seller who is determined that each evaluation item does not meet the predetermined increase condition. Further, the providing unit 45 makes a transaction in which the seller who determines that each evaluation item satisfies the predetermined reduction condition sells the information regarding the transaction target sold by the seller whose evaluation item does not satisfy the predetermined reduction condition. Provide priority over the target.

That is, when it is determined that the evaluation satisfies a predetermined increase condition, the providing unit 45 increases the priority of displaying the information regarding the transaction target sold by the seller, and when the evaluation satisfies the predetermined decrease condition. If so, reduce the priority of displaying information about the transaction target sold by the seller. For example, the provision unit 45 virtually increases the sales promotion ratio by a value according to the number of evaluation items satisfying the increase condition, and virtually increases the sales promotion ratio by the value according to the number of evaluation items satisfying the decrease condition. Reduce. Then, the providing unit 45 calculates the sales promotion score based on the value of the sales promotion ratio that is virtually increased or decreased, and generates a search result SR in which the transaction target contents are arranged in the order of the sales promotion score. Then, the providing unit 45 distributes the generated search result SR to the user terminal 200.

If the sales history by the seller satisfies the predetermined condition and the evaluation information satisfies the predetermined condition, the providing unit 45 may virtually increase the value of the sales promotion ratio. For example, the providing unit 45 may virtually increase or decrease the value of the sales promotion ratio only when the total sales amount by the seller exceeds a predetermined threshold value. Further, the providing unit 45 may virtually increase the value of the sales promotion ratio at a ratio corresponding to the type of evaluation determined to satisfy a predetermined condition among the evaluations indicated by the evaluation information. For example, the providing unit 45 may increase or decrease the value of the sales promotion ratio by a value according to the combination or number of evaluation items satisfying the increase condition or the decrease condition.

When the transaction target is purchased, the setting unit 46 sets the sales promotion cost based on the value of the sales promotion ratio before the virtual increase. For example, when a certain transaction target is purchased, the setting unit 46 sets the value of the sales promotion ratio set in advance by the store regardless of the value of the sales promotion ratio increased or decreased when the transaction target is purchased. Based on this, the sales promotion cost is calculated. Then, the setting unit 46 charges the seller the calculated sales promotion cost in cooperation with an external payment server or the like (not shown).

[3. Processing procedure]
Next, the procedure of processing by the information providing apparatus 10 according to the embodiment will be described with reference to FIGS. 6 and 7. FIG. 6 is a flowchart showing an example of the flow of the presentation process according to the embodiment. Further, FIG. 7 is a flowchart showing an example of the flow of the provision process according to the embodiment.

First, an example of the flow of the presentation process will be described with reference to FIG. First, the information providing device 10 acquires store information (step S101). Then, the information providing device 10 determines whether or not each evaluation item regarding the value of the store satisfies a predetermined condition based on the store information (step S102), and then the information providing device 10 determines the determination result. , Presenting to the store (step S103) together with an incentive when each condition is satisfied, and ending the process.

Subsequently, an example of the flow of the provision process will be described with reference to FIG. 7. First, the information providing device 10 accepts a search query (step S201), and the information providing device 10 searches for a transaction target corresponding to the search query (step S202). After that, the information providing device 10 calculates the priority of providing the transaction target content according to whether or not the condition regarding the incentive is satisfied (step S203). For example, the information providing device 10 adjusts the value of the sales promotion ratio according to each increase condition or decrease condition, and calculates the priority of displaying each transaction target content based on the adjusted value. Then, the information providing device 10 provides the information of the transaction target with the calculated priority (step S204), and ends the process.

[4. Modification example]
The information providing device 10 described above may be implemented in various different forms other than the above embodiment. Therefore, another embodiment of the information providing device 10 will be described below.

[4-1. About processing mode]
Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, and conversely, the processes described as being manually performed. It is also possible to automatically perform all or part of the above by a known method. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the information shown in the figure.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of them may be functionally or physically distributed / physically in any unit according to various loads and usage conditions. Can be integrated and configured.

In addition, the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

[4-2. program〕
Further, the information providing device 10 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 8 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to the output device 1010 and the input device 1020, and the arithmetic device 1030, the primary storage device 1040, the secondary storage device 1050, the output IF (Interface) 1060, the input IF 1070, and the network IF 1080 are connected by the bus 1090. Have.

The arithmetic unit 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, or the like, and executes various processes. The primary storage device 1040 is a memory device that temporarily stores data used by the arithmetic unit 1030 for various operations such as RAM. Further, the secondary storage device 1050 is a storage device in which data used by the calculation device 1030 for various calculations and various databases are registered, such as a ROM (Read Only Memory), an HDD (Hard Disk Drive), and a flash memory. Is realized by.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), and the like. It is realized by a connector of a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). Further, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, a scanner, and the like, and is realized by, for example, USB.

The input device 1020 is, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Further, the input device 1020 may be an external storage medium such as a USB memory.

The network IF 1080 receives data from another device via the network N and sends it to the arithmetic unit 1030, and also transmits the data generated by the arithmetic unit 1030 to the other device via the network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

For example, when the computer 1000 functions as the information providing device 10, the arithmetic unit 1030 of the computer 1000 realizes the function of the control unit 40 by executing the program loaded on the primary storage device 1040.

[5. effect〕
As described above, the information providing device 10 acquires evaluation information indicating an evaluation related to the seller who sells the transaction target through the electronic shopping street. Then, the information providing device 10 provides the user with information regarding the transaction target sold by the seller in the order based on the evaluation information. Therefore, since the information providing device 10 can provide the transaction target content to the user in the order according to the evaluation of the seller, it is possible to provide the transaction target information useful to the user.

Further, the information providing device 10 makes information about the transaction target sold by the first seller more than the information about the transaction target sold by the second seller whose evaluation indicated by the evaluation information is lower than that of the first seller. Give priority. For example, the information providing device 10 determines whether or not the evaluation indicated by the evaluation information satisfies a predetermined condition, and evaluates information on a transaction target sold by a seller who is determined to satisfy the predetermined condition. Is provided with priority over the transaction target to be sold by the seller who is determined not to meet the predetermined conditions. More specifically, the information providing device 10 calculates the priority of providing information on the transaction target sold by the seller based on the determination result, and sells by the seller according to the calculated priority. Provide users with information about the transaction target to be traded.

Further, when the evaluation is determined to satisfy a predetermined condition, the information providing device 10 is a transaction target of sales promotion expenses paid by the seller to the operator of the electronic shopping district in the wake of the purchase of the transaction target. The value of the sales promotion ratio, which is the ratio to the sales price and is an index of the priority when providing information on the transaction target to the user, is virtually increased and the sales promotion ratio is virtually increased. Calculate the priority based on the value. Further, when the transaction target is purchased, the information providing device 10 sets the sales promotion cost based on the value of the sales promotion ratio before the virtual increase.

Here, the information providing device 10 virtually increases the value of the sales promotion ratio when the sales history by the seller satisfies the predetermined condition and the evaluation information satisfies the predetermined condition. Further, the information providing device 10 acquires evaluation information indicating a plurality of types of evaluations related to the seller, and among the evaluations indicated by the evaluation information, the ratio according to the type of evaluation determined to satisfy a predetermined condition. , Virtually increase the value of the promotion ratio. Further, the information providing device 10 acquires evaluation information indicating a plurality of types of evaluations related to the seller, and among the evaluations indicated by the evaluation information, at a ratio corresponding to the number of evaluations determined to satisfy a predetermined condition. , Virtually increase the value of the promotion ratio.

Here, the information providing device 10 acquires evaluation information indicating an evaluation regarding the delivery of the transaction target. For example, the information providing device 10 relates to a transaction target sold by a seller whose evaluation based on the number of times the period from the purchase of the transaction target to the shipment of the transaction target exceeds a predetermined period satisfies a predetermined condition. The information is provided in preference to the transaction target to be sold by the seller whose evaluation is determined not to meet the predetermined conditions. Further, the information providing device 10 is sold by a seller who satisfies a predetermined condition for evaluation based on the number of times that the period from the purchase of the transaction target to the delivery of the transaction target to the delivery destination exceeds the predetermined period. Information on a transaction target is provided in preference to a transaction target to be sold by a seller whose evaluation is determined not to meet the predetermined conditions.

In addition, the information providing device 10 acquires an evaluation regarding the transaction target sold by the seller. For example, the information providing device 10 provides information on a transaction target sold by a seller whose evaluation based on the number of times an evaluation value lower than a predetermined threshold is given to the transaction target satisfies a predetermined condition. It is provided with priority over the transaction target to be sold by the seller whose evaluation is determined not to meet the predetermined conditions. Further, the information providing device 10 determines that the information regarding the transaction target sold by the seller whose average value of the evaluation values for the transaction target satisfies the predetermined condition is that the average value of the evaluation values does not satisfy the predetermined condition. It will be provided with priority over the transaction target to be sold by the seller.

In addition, the information providing device 10 acquires an evaluation for the seller. For example, the information providing device 10 provides information on a transaction target to be sold by a seller whose evaluation based on the number of times an evaluation value lower than a predetermined threshold is given to the seller satisfies a predetermined condition. It is provided with priority over the transaction target to be sold by the seller whose evaluation is determined not to meet the predetermined conditions. Further, the information providing device 10 determines that the information regarding the transaction target to be sold by the seller whose average value of the evaluation values for the seller satisfies the predetermined condition is that the average value of the evaluation values does not satisfy the predetermined condition. It will be provided with priority over the transaction target to be sold by the seller.

Further, the information providing device 10 cancels the sale of the transaction target with the information regarding the transaction target sold by the seller whose evaluation value based on the number of times the sale of the transaction target is canceled satisfies a predetermined condition. It is provided with priority over the information on the transaction target sold by the seller whose evaluation value based on the above is determined not to meet the predetermined conditions. Further, the information providing device 10 determines whether or not the evaluation indicated by the evaluation information satisfies a predetermined increase condition and a predetermined decrease condition, and if it is determined that the evaluation satisfies the predetermined increase condition, the seller Increase the priority of displaying information about the transaction target sold by the seller, and decrease the priority of displaying information about the transaction target sold by the seller if the evaluation is determined to meet a predetermined reduction condition. , Provides users with information about the transaction targets sold by each seller in order of priority.

By the various provision processes described above, the information providing device 10 preferentially provides the user with the transaction target content of the transaction target sold by the seller having various evaluations, which is useful for the user. Information can be provided.

Further, in the information providing device 10, whether or not the evaluation related to the seller who sells the transaction target through the electronic shopping street satisfies the condition for providing a predetermined profit to the seller in the electronic shopping street. Is determined. Then, the information providing device 10 presents the determination result by the determination unit to the seller together with the evaluation related to the seller. As a result of such processing, the information providing device 10 can motivate the seller to improve the evaluation, and thus can promote the provision of suitable services in the electronic shopping district.

Further, the information providing device 10 determines whether or not the evaluation related to the seller satisfies the condition for increasing the priority in providing the user with the information regarding the transaction target sold by the seller. .. The information providing device 10 is a ratio of the cost paid by the seller to the operator of the electronic shopping district to the selling price of the transaction target in the wake of the purchase of the transaction target, and provides the user with information on the transaction target. It is determined whether or not the condition for virtually increasing the value of the sales promotion ratio, which is a ratio that is an index of the priority at the time of provision, is satisfied.

Further, when the evaluation related to the seller satisfies the condition and the value of the sales promotion ratio is not registered by the seller, the information providing device 10 provides information for prompting the registration of the sales promotion ratio together with the determination result. Present. Further, as a predetermined condition, the information providing device 10 gives an increasing condition for providing a predetermined profit to the seller in the electronic shopping district and a predetermined penalty to the seller in the electronic shopping district. Determine if the reduction condition for provision is met.

Here, the information providing device 10 determines whether or not a plurality of evaluations related to the seller satisfy a predetermined condition. For example, the information providing device 10 determines whether or not the evaluation regarding the delivery of the transaction target satisfies a predetermined condition. For example, the information providing device 10 determines whether or not the evaluation based on the number of times the period from the purchase of the transaction target to the shipment of the transaction target exceeds the predetermined period satisfies the predetermined condition. Further, the information providing device 10 determines whether or not the evaluation based on the period from the purchase of the transaction target to the delivery of the transaction target to the delivery destination satisfies a predetermined condition.

Further, the information providing device 10 determines whether or not the evaluation of the transaction target sold by the seller satisfies a predetermined condition. For example, the information providing device 10 determines whether or not the evaluation based on the number of times that the evaluation value lower than the predetermined threshold value is given to the transaction target satisfies the predetermined condition. Further, the information providing device 10 determines whether or not the average value of the evaluation values for the transaction target satisfies a predetermined condition.

Further, the information providing device 10 determines whether or not the evaluation for the seller satisfies a predetermined condition. For example, the information providing device 10 determines whether or not the evaluation based on the number of times the evaluation value lower than the predetermined threshold value is given to the seller satisfies the predetermined condition. Further, the information providing device 10 determines whether or not the average value of the evaluation values for the seller satisfies a predetermined condition. Further, the information providing device 10 determines whether or not the evaluation value based on the number of times the sale of the transaction target is canceled satisfies a predetermined condition.

Through the various presentation processes described above, the information providing device 10 can present information on the incentive to the seller, and as a result, can give the seller a motivation to improve the evaluation. As a result, the information providing device 10 can promote the provision of suitable services in the electronic shopping district.

The embodiments of the present application have been described in detail with reference to the drawings, but this is an example, and various modifications and improvements are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to carry out the present invention in other forms described above.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

10 Information provider 20 Communication unit 30 Storage unit 31 Transaction target database 32 Store database 33 Condition database 40 Control unit 41 Acquisition unit 42 Judgment unit 43 Presentation unit 44 Search unit 45 Providing unit 46 Setting unit 100 Store terminal 200 User terminal

Claims (17)

The acquisition department that acquires the evaluation value indicating the evaluation related to the seller who sells the transaction target through the electronic shopping street,
Based on the comparison result between the evaluation value acquired by the acquisition unit and the predetermined threshold value, the transaction target of the expenses paid by the seller to the operator of the electronic shopping district in the wake of the purchase of the transaction target. A virtual value of the sales promotion ratio, which is a ratio to the selling price and is an index of priority for providing information on the transaction target when a user using the electronic shopping district searches for the transaction target. A judgment unit that determines whether or not the conditions for increasing the number are satisfied, and
A presenting device comprising an evaluation value indicating an evaluation related to the seller, a determination result by the determination unit, and a presentation unit for presenting the threshold value to the seller. The determination unit determines whether or not the evaluation related to the seller satisfies the condition for increasing the priority in providing the user with the information regarding the transaction target sold by the seller. The presentation device according to claim 1. When the evaluation related to the seller satisfies the above condition and the value of the sales promotion ratio is not registered by the seller, the presentation unit registers the sales promotion ratio together with the determination result by the determination unit. The presentation device according to claim 1 or 2, characterized in that information for prompting is presented. In order to provide a threshold value that is an increasing condition for providing a predetermined profit to the seller in the electronic shopping district and a predetermined penalty to the seller in the electronic shopping district. The presentation according to any one of claims 1 to 3, wherein it is determined whether or not the condition is satisfied based on the comparison result between the threshold value which is the reduction condition and the evaluation value. Device. The presenting device according to any one of claims 1 to 4, wherein the determination unit determines whether or not a plurality of evaluations related to the seller satisfy a predetermined condition. The presenting device according to any one of claims 1 to 5, wherein the determination unit determines whether or not the evaluation of the delivery of the transaction target satisfies a predetermined condition. The determination unit is characterized in that it determines whether or not an evaluation based on the number of times the period from the purchase of the transaction target to the shipment of the transaction target exceeds a predetermined period satisfies a predetermined condition. The presentation device according to claim 6. Claim 6 or claim 6, wherein the determination unit determines whether or not the evaluation based on the period from the purchase of the transaction target to the delivery of the transaction target to the delivery destination satisfies a predetermined condition. 7. The presentation device according to 7. The presenting device according to any one of claims 1 to 8, wherein the determination unit determines whether or not the evaluation of the transaction target sold by the seller satisfies a predetermined condition. The ninth aspect of the present invention is characterized in that the determination unit determines whether or not an evaluation based on the number of times an evaluation value lower than a predetermined threshold value is given to the transaction target satisfies a predetermined condition. The presentation device of the description. The presentation device according to claim 9 or 10, wherein the determination unit determines whether or not the average value of the evaluation values for the transaction target satisfies a predetermined condition. The presenting device according to any one of claims 1 to 11, wherein the determination unit determines whether or not the evaluation for the seller satisfies a predetermined condition. 12. The determination unit is characterized in that it determines whether or not an evaluation based on the number of times an evaluation value lower than a predetermined threshold value is given to the seller satisfies a predetermined condition. The presentation device of the description. The presentation device according to claim 12, wherein the determination unit determines whether or not the average value of the evaluation values for the seller satisfies a predetermined condition. The presentation according to any one of claims 1 to 14, wherein the determination unit determines whether or not the evaluation value based on the number of times the sale of the transaction target is canceled satisfies a predetermined condition. Device. It is a presentation method performed by the presentation device.
The acquisition process to acquire the evaluation value indicating the evaluation related to the seller who sells the transaction target through the electronic shopping street, and
Based on the comparison result between the evaluation value acquired in the acquisition process and the predetermined threshold value, the transaction target of the expenses paid by the seller to the operator of the electronic shopping district in the wake of the purchase of the transaction target. A virtual value of the sales promotion ratio, which is a ratio to the selling price and is an index of priority for providing information on the transaction target when a user using the electronic shopping district searches for the transaction target. Judgment process to determine whether or not the conditions for increasing the number are satisfied, and
A presentation method comprising an evaluation value indicating an evaluation related to the seller, a determination result by the determination step, and a presentation step of presenting the threshold value to the seller. The acquisition procedure to acquire the evaluation value indicating the evaluation related to the seller who sells the transaction target through the electronic shopping street, and the acquisition procedure.
Based on the comparison result between the evaluation value acquired by the acquisition procedure and the predetermined threshold value, the transaction target of the expenses paid by the seller to the operator of the electronic shopping district in the wake of the purchase of the transaction target. A virtual value of the sales promotion ratio, which is a ratio to the selling price and is an index of priority for providing information on the transaction target when a user using the electronic shopping district searches for the transaction target. Judgment procedure to determine whether or not the conditions for increasing to
A presentation program for causing a computer to execute a determination result by the determination procedure and a presentation procedure for presenting the threshold value to the seller together with an evaluation value indicating an evaluation related to the seller.

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