JP6763049B2 - Presentation device, presentation method and presentation program - Google Patents

Description

The present invention relates to a presentation device, a presentation method and a presentation program.

Conventionally, when a seller who sells a transaction target such as various products or services accepts registration of content related to the sale of the transaction target, the received content is provided to the user and the purchase of the transaction target is accepted from the user. Technology is known. As an example of such a technology, among the transaction targets corresponding to the search query entered by the user, a technology for distributing the content related to the sale of the transaction target with the priority according to the amount of the cost preset by the seller, etc. It has been known.

JP-A-2018-067288

However, it may not be said that the above-mentioned conventional technique promotes the provision of suitable services.

For example, in the above-mentioned technique, the transaction target of the store having a larger preset cost amount is preferentially provided to the user. For this reason, depending on the amount of the set cost, the evaluation from the user is not so high, but the information of the transaction target of the store with a large amount of the preset cost is highly evaluated by the user, but in advance. There is a risk that it will be provided with priority over the information of the transaction target of the store where the set cost amount is small. As a result, it is not possible to give each seller a motivation to improve the evaluation from the user.

The present application has been made in view of the above, and an object of the present application is to promote the provision of suitable services in an electronic shopping district.

The presenting device according to the present application is specified by a specific unit that specifies the relative evaluation of the seller and the specific unit that specifies the relative evaluation of the seller based on the evaluation related to the seller who sells the transaction target through the electronic shopping street. Along with a determination unit that determines whether or not the relative evaluation satisfies the condition for providing a predetermined profit to the seller in the electronic shopping district, and a relative evaluation specified by the specific unit. It is characterized by having a presenting unit that presents the determination result by the determination unit to the seller.

According to one aspect of the embodiment, it is possible to promote the provision of suitable services in the electronic shopping district.

FIG. 1 is a diagram showing an example of an information providing device according to an embodiment. FIG. 2 is a diagram showing an example of content provided by the information providing device. FIG. 3 is a diagram showing an example of information showing a time-series change provided by the information providing device according to the embodiment to the store. FIG. 4 is a diagram showing a configuration example of the information providing device according to the embodiment. FIG. 5 is a diagram showing an example of a transaction target database according to the embodiment. FIG. 6 is a diagram showing an example of information registered in the store database according to the embodiment. FIG. 7 is a diagram showing an example of information registered in the condition database according to the embodiment. FIG. 8 is a flowchart showing an example of the flow of the presentation process according to the embodiment. FIG. 9 is a flowchart showing an example of the flow of the provision process according to the embodiment. FIG. 10 is a diagram showing an example of a hardware configuration.

Hereinafter, a presentation device, a presentation method, and a mode for carrying out the presentation program according to the present application (hereinafter, referred to as “the embodiment”) will be described in detail with reference to the drawings. It should be noted that this embodiment does not limit the presentation device, presentation method, and presentation program according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description will be omitted.

[Embodiment]
[1-1. About an example of information providing device]
First, an example of the information providing device 10 which is an example of the providing device and the presenting device according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram showing an example of an information providing device according to an embodiment. In FIG. 1, as an example of the processing executed by the information providing device 10, a presentation processing for providing information on profits in the electronic shopping district to a store in the electronic shopping district and a transaction to a user in the electronic shopping district. An example of the provision process that provides information about the target is shown.

The information providing device 10 shown in FIG. 1 is an information processing device that performs presentation processing and providing processing (hereinafter, may be collectively referred to as “providing processing”), and is realized by, for example, a server device, a cloud system, or the like. .. For example, the information providing device 10 has a function of providing a service related to the electronic shopping district to users and stores, and executes the provision process as a part of the service related to the electronic shopping district. For example, the information providing device 10 is a network such as various wireless communication networks such as 4G (Generation), 5G, LTE (Long Term Evolution), Wifi (registered trademark), wireless LAN (Local Area Network), or various wired communication networks. Communication is performed with the user terminal 200 used by the user and the store terminal 100 used by the store via N (for example, see FIG. 4). The information providing device 10 provides an arbitrary number of users with information on a transaction target sold by an arbitrary number of stores, and realizes various electronic commerce transactions between each user and each store. It shall have the function of.

The store terminal 100 is a terminal device used by a store that sells a transaction target to a user through a service of an electronic shopping street provided by the information providing device 10, and is realized by, for example, a PC or a server device. That is, the store terminal 100 is a terminal device used by a seller who sells a transaction target in an electronic shopping district. For example, the store terminal 100 is arranged in a store or the like where a transaction target is exhibited in an electronic shopping district. Then, the store terminal 100 registers various information regarding the transaction target to be sold in the information providing device 10. The seller who sells the transaction target may or may not have a virtual store in the electronic shopping district. In addition, the seller may or may not have an actual store.

The user terminal 200 is an information processing terminal such as a PC (Personal Computer) or a smartphone used by the user. For example, the user terminal 200 can communicate with the information providing device 10 via a network N such as the Internet. Although not shown in FIG. 1, the information providing device 10 may be capable of communicating with an arbitrary number of user terminals 200.

For example, the store terminal 100 accepts registration of transaction target information (for example, image, price, shipping fee, inventory quantity, etc.) to be sold in the electronic shopping district according to an operation by the seller. Then, when the information providing device 10 receives the search query of the transaction target from the user, the information providing device 10 extracts the transaction target corresponding to the search query from the listed transaction targets, and the extracted image, price, etc. of the transaction target. The transaction target content indicating the above is delivered to the user. Then, when the user selects any of the transaction target contents, the information providing device 10 distributes the purchased contents, which are the contents for purchasing the transaction target corresponding to the selected transaction target, to the user. To do.

Further, when the user purchases the transaction target through the purchased content, the information providing device 10 accepts registration of the address to be the shipping destination of the transaction target, the name of the recipient, the desired delivery date and time, and the like. The information providing device 10 accepts the registration of information about the user who is the delivery destination (hereinafter, may be referred to as "delivery destination information") in advance, and the user is authenticated. In that case, the following processing may be executed using the delivery destination information registered in advance. Then, the information providing device 10 transmits the delivery destination information to the store terminal 100, and causes the user to execute the delivery of the transaction target.

[1-2. About an example of electronic commerce]
Here, an example of the service of the electronic shopping mall provided by the information providing device 10 will be described. For example, the information providing device 10 receives transaction target information of a transaction target to be sold from a seller who sells the transaction target. In such a case, the information providing device 10 registers the transaction target information in a predetermined database.

Here, in the electronic shopping district provided by the information providing device 10, each store may independently manage and deliver the transaction target, or may deliver from a predetermined warehouse shared by a plurality of stores. For example, when the seller manages the transaction target and delivers the product at the store, the seller registers the address and the number of stocks of the store as the delivery source as the transaction target information. On the other hand, when the seller manages and delivers the transaction target in a predetermined warehouse, the seller delivers the transaction target to the predetermined warehouse and registers the information indicating the warehouse to be the delivery destination as the transaction target information.

On the other hand, the information providing device 10 accepts the input and selection of the search query corresponding to the desired transaction target from the user terminal 200. For example, the information providing device 10 receives a transaction target name, a transaction target attribute, and the like as a search query from the user. In such a case, the information providing device 10 refers to the database and searches for the transaction target registered as the sales target, that is, the transaction target corresponding to the received search query from the listed transaction targets.

Further, the information providing device 10 has a priority (for example, each) for displaying the transaction target content of each transaction target based on various information regarding the transaction target corresponding to the search query, the attributes of the user who performed the search, and the like. Determine the order in which the transaction target contents are arranged). For example, the information providing device 10 calculates a score for displaying each transaction target content (hereinafter, referred to as “priority”) as a priority based on the price of the transaction target, the shipping fee, and the like. Then, the information providing device 10 generates a search result in which the transaction target contents are arranged in descending order of priority, and transmits the generated search result to the user terminal 200.

For example, the information providing device 10 calculates the priority based on the price of the transaction target, the shipping fee, the popularity (for example, the number of sales and the number of accesses, the CTR (Click Through Rate) and the CVR (Conversion Rate) of the content, and the like. Further, for example, the information providing device 10 is based on the relationship between the tag information and the search query given in advance by the seller to the transaction target and the relationship between the tag information and the user. The priority may be calculated. For example, the information providing device 10 calculates the priority based on the distance between the delivery destination such as the user's address and the shipping source to which the store ships the transaction target. You may.

Further, the information providing device 10 provides the degree of relevance between the search query and each transaction target, the matching result between the attribute of the user who input the search query (for example, demographic attribute or psychographic attribute) and the attribute of the transaction target, and the search. The priority of displaying the transaction target content may be calculated based on various information such as the time when the query is input and the position of the user terminal 200.

The information providing device 10 may calculate the priority according to the conversion of each transaction target or each transaction target content. For example, the information providing device 10 includes the total number of sales of the transaction target, the CTR (Click Through Rate) of the purchased content, the CPA (Cost Per Action / Cost Per Acquisition), the number of times the web content is viewed to purchase the transaction target, and the transaction target. The priority is calculated based on various numerical values indicating a predetermined conversion for the transaction target, such as the number of times the content is selected.

In addition to the above-mentioned indicators, the information providing device 10 may calculate the priority based on any index. For example, the information providing device 10 may calculate the priority of a higher value as the price of the transaction target is lower. Further, the information providing device 10 may calculate the priority of a higher value as the transaction target has a free delivery fee.

Here, the information providing device 10 is based on information on the sales promotion cost, which is the cost charged to the seller to promote the sales of the transaction target, and the sales promotion ratio, which is the ratio of the sales promotion cost to the price. , Priority may be calculated. For example, the information providing device 10 accepts the registration of the sales promotion ratio, which is the ratio of the sales promotion cost to the price, for each transaction target or each store.

Here, the sales promotion cost is a reward provided by the seller of the transaction target to the operator who operates the electronic shopping mall when the transaction target is actually purchased. For example, when the transaction target is sold, the information providing device 10 provides the store with an amount obtained by subtracting the sales promotion cost from the pre-registered selling price. That is, the sales promotion cost is a cost paid from the seller who sells the purchased transaction target to the operator of the electronic shopping mall in the wake of the purchase of the transaction target. The sales promotion ratio is the ratio of the sales promotion cost to the selling price of the transaction target. The information providing device 10 may automatically issue a sale or a coupon to be traded within the range of the sales promotion cost under the initiative of the operator who operates the electronic shopping mall. That is, the sales promotion cost has an aspect not only as an advertising cost but also as a store opening fee in the electronic shopping district and a cost used in various operations in the electronic shopping district.

The information providing device 10 calculates the priority for displaying the transaction target content by using the value of such sales promotion cost and sales promotion ratio as an index. The information providing device 10 calculates the priority of the higher value as the value of the sales promotion ratio or the value of the sales promotion cost is larger. Then, the information providing device 10 generates a search result in which the transaction target contents are arranged in order from the one having the highest priority value.

Further, when the user selects any of the transaction target contents from the search results, the information providing device 10 arranges the information regarding the transaction target corresponding to the transaction target contents and accepts the purchase of the transaction target. Deliver purchased content. Then, when the information providing device 10 receives the purchase operation of the transaction target from the user terminal 200, the information providing device 10 notifies the seller who sold the transaction target that the transaction target has been sold, and charges various charges. Execute the process.

For example, the information providing device 10 cooperates with a billing server (not shown) or the like that performs a predetermined billing process, and bills the price of the purchased transaction target. Further, the information providing device 10 calculates the amount obtained by integrating the sales promotion ratio with respect to the price of the transaction target, that is, the amount of the sales promotion cost, and calculates the amount of the sales promotion cost calculated from the purchased price of the transaction target. Provide the deducted amount to the seller.

The information providing device 10 may calculate the priority based on the value of the transaction target in the electronic shopping district. For example, even if the same transaction target is listed from different stores, if the evaluation of the transaction target listed by any store or that store is high, it is higher than the transaction target listed by the other store. The value of the transaction target is considered to be high. In addition, for a transaction target listed by a store, the number of sales of that transaction target, the number of times a search query related to the transaction target is entered, the number of impressions and selections of purchased content, the price difference with other transaction targets, and the transaction target The number of days that have passed since the listing, the number of sales of the transaction target that other stores have listed, and the like are indicators of the value of the transaction target. Therefore, the information providing device 10 may calculate a value score indicating the value of the transaction target based on the various information described above, and calculate the priority of displaying the purchased content based on the calculated value score. ..

Further, the information providing device 10 includes search results such as a range that is first displayed on the screen when the search result is displayed, and content that is first displayed when the search result is composed of a plurality of contents. A predetermined priority area is set in an area where the visibility exceeds a predetermined threshold value. Then, the information providing device 10 arranges the transaction target contents of the transaction target whose value of the sales promotion cost and the sales promotion ratio exceeds a predetermined threshold value in the priority area in the order according to the value of the sales promotion cost and the sales promotion ratio. It may be displayed. Further, the information providing device 10 may display the transaction target contents side by side in the area other than the priority area in the order of priority calculated based on the index other than the sales promotion cost and the sales promotion ratio.

[1-3. About the outline of each process]
Hereinafter, the presentation process and the provision process executed by the information providing device 10 will be described. In the following description, the provision process executed when the information providing device 10 provides the transaction target content to the user will be described first, and then provided to the seller when the transaction target content is provided. The presentation process for providing information on profits to the seller will be described.

[1-3-1. Regarding the provision of transaction target content]
For example, when the transaction target content is distributed with priority based on the sales promotion cost and the sales promotion ratio, it may not be possible to say that the transaction target information is useful to the user. For example, if the first store, which is not highly evaluated by users, sets a higher sales promotion cost than the second store, which is highly evaluated by users, the transaction target content of the first store is the second. It will be displayed with priority over the transaction target of the store. For this reason, the user may purchase a transaction target of a store that has a poor reputation among a plurality of stores that sell the same transaction target, and the impression of the transaction target or the electronic shopping street may deteriorate.

Therefore, a method of providing the user with information on the transaction target sold by the seller in the order based on the evaluation related to the seller who sells the transaction target through the electronic shopping street can be considered. For example, the information providing device 10 gives priority to the information about the transaction target sold by the first seller over the information about the transaction target sold by the second seller whose evaluation information indicates the evaluation lower than that of the first seller. To provide.

To give a more specific example, the information providing device 10 determines whether or not the evaluation indicated by the evaluation information satisfies a predetermined condition. Then, the information providing device 10 causes the seller who is determined to satisfy the predetermined condition to sell the information regarding the transaction target to be sold by the seller whose evaluation is determined to satisfy the predetermined condition. Provide priority over. For example, the information providing device 10 calculates the priority of providing information on the transaction target sold by the seller based on the determination result, and the transaction target sold by the seller according to the calculated priority. Provide users with information about.

In this way, in order to preferentially display the transaction target content of the transaction target sold by the seller who has a higher evaluation from the user, the information providing device 10 determines that the evaluation satisfies a predetermined condition. Virtually increases the ratio of sales promotion costs, and calculates the priority based on the value of the virtually increased sales promotion ratio. That is, the information providing device 10 calculates the priority of the transaction target sold by the seller with a high evaluation in a state where the value of the sales promotion ratio, which is an index of the priority, is raised.

Here, virtually increasing the value of the sales promotion ratio means a process of increasing the value of the sales promotion ratio only in the calculation of the priority, instead of actually increasing the value of the sales promotion ratio. That is, the information providing device 10 displays the transaction target content in a state where the value of the sales promotion ratio is virtually increased for a certain transaction target, and then, when the transaction target is purchased, before the virtual increase. The seller is charged the sales promotion cost based on the value of the sales promotion ratio, that is, the value of the sales promotion ratio actually registered by the seller.

As a result of such processing, the information providing device 10 can preferentially provide the transaction target content of the store having a good reputation from the user. Therefore, the information providing device 10 can provide appropriate information to the user. In addition, the information providing device 10 does not simply provide the transaction target content of the store with a good reputation, but raises the sales promotion ratio and the amount of the sales promotion cost, so that the store has a good reputation from the users. Adjust the priority so that the content to be traded is provided preferentially. As a result of such processing, the information providing device 10 can provide each transaction target content with a priority according to the evaluation from the user for each store while considering the sales promotion ratio and the amount of the sales promotion cost. it can.

[1-3-2. Absolute conditions]
In the above-mentioned processing, the priority is adjusted so as to preferentially provide the transaction target content of the store that has a good reputation from the user. In such processing, it is possible to make arbitrary settings as to what conditions should be met to make the user's reputation good, but if appropriate settings are not made, it is appropriate. There is a risk that it will not be possible to provide the content to be traded in any manner.

For example, in an electronic shopping district, a gradual evaluation of a store may be accepted. When the evaluation from such a user exceeds a predetermined threshold value, it is conceivable that the sales promotion ratio of the store is virtually increased to preferentially provide the transaction target of the store rather than the reputation. However, if the priority of the transaction target content is determined based on whether or not an absolute condition such as a threshold value is satisfied, it may not be possible to provide appropriate search results as an electronic shopping district.

For example, when the priority is controlled by absolute conditions, the priority of each store rises as the number of stores with high evaluation from the entire electronic shopping street increases, and as a result, the order of the contents to be traded is changed to the user. It approaches the order according to the factors other than the evaluation from the user, and hinders the motivation to improve the evaluation from the user. In addition, when the priority is controlled by an absolute condition, for example, it is possible to give a motivation to improve the evaluation to the threshold value which is a condition, but when the evaluation exceeds the threshold value, it is further improved. Cannot give motivation to. For this reason, it may not be possible to say that the evaluation from users is being appropriately improved in the entire online shopping district.

[1-3-3. About the outline of the provision process]
Therefore, the information providing device 10 executes the following providing processing. First, the information providing device 10 acquires evaluation information indicating an evaluation related to the seller who sells the transaction target through the electronic shopping street. Further, the information providing device 10 identifies the relative evaluation of the seller based on the acquired evaluation information. Then, the information providing device 10 provides the user with information regarding the transaction target sold by the seller in an order based on the specified relative evaluation.

That is, the information providing device 10 does not determine whether or not the evaluation satisfies the absolute evaluation, but specifies the relative evaluation between each store in the electronic shopping district, and is based on the specified relative evaluation. Provide transaction target content in order. For example, the information providing device 10 specifies the seller's ranking regarding the evaluation as an example of the relative evaluation, and provides the user with information on the transaction target sold by the seller in the order based on the specified ranking. .. For example, the information providing device 10 generates a ranking of stores in order from the one with the highest evaluation based on the evaluation received from the user, and preferentially provides the transaction target content of the store having the highest ranking.

As a result of such processing, the information providing device 10 can provide information on the transaction target that is useful to the user. For example, if the transaction target content of a store with a good relative evaluation is provided preferentially, even if the evaluation of the entire electronic shopping street is getting better, the store with the better evaluation among each store will be. Information on the transaction target to be sold can be provided preferentially. In addition, as a result of such processing, it is possible to continuously give motivation to each store to improve the evaluation, and as a result, the quality of the electronic shopping mall as a whole can be improved.

[1-3-4. Outline of presentation process]
In addition, the information providing device 10 executes the following presentation process in order to motivate each store to improve the evaluation. First, the information providing device 10 identifies the relative evaluation of the seller based on the evaluation related to the seller who sells the transaction target through the electronic shopping street. Further, the information providing device 10 determines whether or not the specified relative evaluation satisfies the condition for providing a predetermined profit to the seller in the electronic shopping district. Then, the information providing device 10 presents the determination result to the seller together with the specified relative evaluation.

For example, the information providing device 10 specifies the rank of the seller regarding the evaluation as a relative evaluation, and provides the determination result of whether or not the rank of the seller satisfies the predetermined condition together with the rank. More specifically, does the information providing device 10 satisfy the condition for the specified relative evaluation to increase the priority in providing the user with information on the transaction target sold by the seller? Judge whether or not. That is, the information providing device 10 determines whether or not the condition for virtually increasing the value of the sales promotion ratio is satisfied. Then, the information providing device 10 provides the determination result to the seller.

When such a process is executed, the information providing device 10 can give each seller a motivation to improve the evaluation from the user in order to obtain a predetermined profit in the electronic shopping district. More specifically, the information providing device 10 not only motivates the user to increase the sales promotion ratio and the amount of the sales promotion cost, but also motivates the user to relatively improve the evaluation. be able to. That is, the information providing device 10 can give each store a motivation to implement a measure for obtaining a higher evaluation than other stores. As a result, the information providing device 10 can improve the mode of the transaction act by each seller as the whole electronic shopping street, and as a result, can provide useful information on the transaction target for the user.

[1-4. Example of presentation processing and provision processing]
Hereinafter, an example of the flow of the provision process executed by the information providing device 10 will be described with reference to FIG. First, the information providing device 10 accepts an exhibition or the like to be traded via the store terminal 100, and also receives a request for setting a sales promotion ratio (step S1). In such a case, the information providing device 10 presents the store terminal 100 with the condition information indicating the condition of the incentive for the sales promotion ratio as well as the relative evaluation of the store by executing the presentation process.

In the example shown in FIG. 1, an example of a process of providing condition information when a request for setting a sales promotion ratio is received from the store terminal 100 has been described, but the embodiment is not limited to this. For example, the information providing device 10 may present the condition information when the request for presenting the condition information is received from the store terminal 100, or may push the condition information to the store terminal 100 at a predetermined timing.

[1-4-1. An example of presentation processing]
For example, the information providing device 10 specifies a relative evaluation for each store (step S2). More specifically, for example, the information providing device 10 specifies the evaluation ranking of each store for each type, that is, the ranking for each evaluation type, from the evaluation of a plurality of types for each store.

For example, the information providing device 10 identifies a seller who uses the store terminal 100 (that is, a store; hereinafter, referred to as a “determination target”), and specifies various evaluations for the specified seller. The information providing device 10 also specifies various evaluations for other stores. Then, the information providing device 10 specifies the order of evaluation of the determination target, that is, the order of evaluation in the electronic shopping district for each type of evaluation.

Hereinafter, specific examples of the evaluation types specified by the information providing device 10 will be described. For example, the information providing device 10 specifies an evaluation regarding delivery of a transaction target sold by a specified seller (hereinafter, may be referred to as “delivery evaluation”), and is a determination target based on the specified evaluation. Identify the relative evaluation of.

For example, some of the transaction targets listed in the electronic shopping district are subject to "Asutsuku" that arrives the day after the order is placed. If the shipment of such products subject to "Asutsuku" is delayed, it is expected that the evaluation from users will decline. Therefore, the information providing device 10 specifies a relative evaluation based on the period from the purchase of the transaction target to the shipment of the purchased transaction target (hereinafter, may be referred to as "shipping period"). To do. For example, the information providing device 10 calculates a value obtained by dividing the number of times the shipping period exceeds 24 hours by the total number of times the seller has shipped the transaction target as the shipping delay rate. Then, the information providing device 10 generates a ranking in which each store is arranged in order from the one having the lowest shipping delay rate, and specifies the ranking of the determination target. That is, the information providing device 10 generates a ranking in which each store is arranged from the one with the highest evaluation regarding delivery, and specifies the ranking of the determination target.

In addition, if it takes a long time from the purchase of the transaction target to the arrival, it is considered that the impression of the user is deteriorated. Therefore, the information providing device 10 specifies a relative evaluation based on the period from the purchase of the transaction target to the delivery of the transaction target to the delivery destination (hereinafter, may be referred to as "delivery period"). To do. For example, the information providing device 10 specifies the period from the registration that the seller has delivered the product to the delivery of the transaction target by the delivery company as the delivery period, and sets the average value of the specified delivery period. It is calculated as the average delivery period, and a ranking is generated in which the stores are arranged in order from the one with the shortest calculated average delivery period, and the ranking of the judgment target is specified. The information providing device 10 may calculate the number of times the delivery period exceeds a predetermined threshold value, generate a ranking in which the stores are arranged in order from the one with the smallest calculated number of times, and specify the order of the determination target.

In addition, the evaluation of the transaction target itself is considered to be the evaluation of the seller who sold the transaction target. Therefore, the information providing device 10 specifies a relative evaluation based on the evaluation of the transaction target sold by the seller (hereinafter, may be referred to as “transaction target evaluation”). For example, an electronic shopping mall may have a function of accepting a stepwise evaluation of a purchased transaction target. Therefore, the information providing device 10 may specify the order of the average value of the evaluation values given to the transaction target (hereinafter, may be referred to as “average review”). For example, the information providing device 10 may generate a ranking in which stores are arranged in order from the one with the highest average review value, and specify the ranking of the determination target.

Here, when an evaluation is performed based on the average value of the evaluation values, a high evaluation value is given by the seller or a user related to the seller, and as a result, an illegal evaluation value is manipulated, resulting in an incentive. There is a risk of being granted. Therefore, the information providing device 10 provides a relative evaluation based on the number of times an evaluation value (hereinafter, may be referred to as "low evaluation review") having a value lower than a predetermined threshold value is given to the transaction target. May be specified. For example, the information providing device 10 calculates the ratio of low-rated reviews to the total number of reviews or the number of reviews for each store, generates a ranking in which the stores are arranged in order from the lowest calculated ratio, and specifies the ranking of the determination target. You may.

In addition, in the electronic shopping district, each store may be evaluated in stages. Therefore, the information providing device 10 specifies a relative evaluation based on an evaluation for the seller (hereinafter, may be referred to as "store evaluation"). For example, the information providing device 10 specifies an evaluation based on the average value of the evaluation values given to the store (hereinafter, may be referred to as "average store evaluation"), and the identified evaluation is higher. Generate a ranking in which stores are arranged in order, and specify the ranking to be judged. Further, the information providing device 10 specifies an average value and the number of times of evaluation values (hereinafter, may be referred to as "low store evaluation") of values lower than a predetermined threshold value for the store, and the specified evaluation. Generates a ranking in which stores are arranged in order from the lowest, and specifies the ranking to be judged.

In addition, the information providing device 10 specifies a relative evaluation based on the number of times the sale of the transaction target is canceled after the purchase due to the convenience of the seller. For example, the information providing device 10 calculates the rate at which the sale of the transaction target is canceled after the purchase due to the convenience of the seller as the store convenience cancellation rate. Then, the information providing device 10 generates a ranking in which the stores are arranged in order from the one with the lowest store convenience cancellation rate, and specifies the ranking of the determination target.

In addition to the various evaluations described above, the information providing device 10 may specify a relative evaluation according to the sales history of each seller. For example, the information providing device 10 may generate a ranking based on the number of sales, the number of views of the transaction target, the CTR (Click Trough Rate), and the like, and specify the ranking of the determination target in the generated ranking. Further, the information providing device 10 can adopt an arbitrary threshold value as to what kind of period the shipping period or the delivery period exceeds when the delay is considered to have occurred.

Subsequently, the information providing device 10 determines whether or not the relative evaluation satisfies a predetermined condition for granting the incentive (step S3). More specifically, the information providing device 10 virtually sets the specified evaluation as a predetermined condition for virtually increasing the sales promotion ratio (hereinafter, referred to as “increasing condition”) or the sales promotion ratio. It is determined for each evaluation type whether or not a predetermined condition for reducing the amount (hereinafter referred to as "reduction condition") is satisfied.

For example, the information providing device 10 may determine whether or not it is included in a predetermined ratio from the one with the highest specified order. Then, the information providing device 10 presents the determination result to the user. That is, the information providing device 10 specifies the relative evaluation of the seller for each type based on the evaluation of a plurality of types related to the seller, and determines whether or not the evaluation satisfies the condition for each type. , Present the judgment result for each type.

For example, the information providing device 10 determines whether or not the ranking of the determination target is higher than the predetermined first threshold value in the ranking of each evaluation type. That is, the information providing device 10 determines whether or not the relative evaluation with respect to the determination target exceeds a predetermined threshold value. For example, the information providing device 10 determines whether or not the ranking of the determination target is included in the ranking higher than the 10th place (that is, the range from the 1st place to the 10th place) in the ranking of each evaluation type. Then, when the order of the determination target is higher than the 10th place, the information providing device 10 determines that the ascending condition is satisfied. The information providing device 10 may determine that the decrease condition is satisfied when the rank does not reach the second threshold value lower than the first threshold value.

Further, the information providing device 10 may determine that different ascending conditions or decreasing conditions are satisfied depending on the range including the rank of the determination target. For example, the information providing device 10 determines that when the ranking of the determination target is between 1st and 10th, it satisfies the rising condition for increasing the sales promotion ratio by 10%, and when the ranking of the determination target is between 11th and 20th. , It may be determined that the condition for increasing the sales promotion ratio by 7% is satisfied, and that the condition for increasing the sales promotion ratio by 5% is satisfied while the ranking of the determination target is between the 21st and the 30th places. Further, the information providing device 10 may determine that neither the ascending condition nor the decreasing condition is satisfied, that is, the sales promotion ratio is not operated while the order of the determination target is between the 100th and the 1000th. Further, the information providing device 10 determines that the reduction condition for reducing the sales promotion ratio by 1% is satisfied when the judgment target rank is between 1000th and 2000th, and the sales promotion is performed when the judgment target rank is less than 2000th. It may be determined that the reduction condition for reducing the ratio by 2% is satisfied.

Then, the information providing device 10 generates the content C10 that summarizes the relative evaluation of the seller, that is, the ranking in the ranking and the information indicating whether or not each evaluation satisfies a predetermined condition. For example, FIG. 2 is a diagram showing an example of content provided by an information providing device.

For example, the information providing device 10 generates the content C10 such as "incentive information of the store A" as the content C10 to the store A which is the store using the store terminal 100, as shown in FIG. Then, the information providing device 10 has the shipping delay rate, the average delivery period, the ratio of the low evaluation review, the average review value, the ratio of the low store evaluation, the average store evaluation value, and the store convenience cancellation in the content C10. Place the rate value as the actual value. Further, the information providing device 10 arranges information indicating how much each actual value is evaluated in the ranking of the entire electronic shopping mall, that is, a relative evaluation.

Further, the information providing device 10 arranges information indicating the conditions satisfied by each relative evaluation as a “situation”. For example, the information providing device 10 arranges information indicating that the sales promotion ratio virtually increases, such as "rise" when the ranking in the ranking satisfies the ascending condition, and when the ranking in the ranking satisfies the decreasing condition. Place information such as "decrease" that the sales promotion ratio will decrease virtually. Further, the information providing device 10 arranges information that the sales promotion ratio is not operated, such as "normal", when the ranking in the ranking does not satisfy both the ascending condition and the decreasing condition.

Further, the information providing device 10 determines the amount of improvement of the measured value required for the relative evaluation to satisfy the ascending condition, or the amount of improvement of the evaluation required for the relative evaluation not satisfying the decreasing condition. Present the target as a goal. That is, the information providing device 10 further presents the improvement content of the evaluation as a condition necessary for the relative evaluation to satisfy the predetermined condition.

For example, in the example shown in FIG. 2, the ranking, which is a relative evaluation of the shipping delay rate of the store A, is ranked 50th, and it is determined that a predetermined increase condition is satisfied. Here, if the rising condition for further increasing the sales promotion ratio is satisfied by setting the shipping delay rate ranking within 40th place, the information providing device 10 is necessary to keep the shipping delay rate ranking within 40th place. The content of improvement, that is, the content of improvement to satisfy the condition of further increase is specified. For example, the information providing device 10 specifies the shipping delay rate of the store whose shipping delay rate ranking is 40th as a target value, and sets the shipping delay rate of store A as the target value, and the shipping period and the current shipping. Calculate the difference from the period. Then, the information providing device 10 presents the calculated difference (for example, "0.7 days" or the like) as a target.

Further, in the example shown in FIG. 2, the ranking, which is a relative evaluation of the average delivery period of the store A, is 1021, and it is determined that a predetermined decrease condition is satisfied. Here, when the reduction condition is satisfied when the ranking of the average delivery period is 1001 or less, the information providing device 10 is required to improve the ranking of the average delivery period within the 1000th place, that is, decrease. Identify the improvements needed to prevent the condition from being met. For example, the information providing device 10 specifies the average delivery period of the store in which the ranking of the average delivery period is 1000th as the target value, and calculates the difference between the average delivery period of the store A and the target value. Then, the information providing device 10 presents the calculated difference (for example, "1 day" or the like) as a target.

Further, the information providing device 10 similarly specifies the improvement amount of the evaluation necessary for satisfying the further ascending condition or the improvement amount of the evaluation necessary for not satisfying the decreasing condition for the other evaluation items. Then, the specified amount of improvement is presented as a target. Therefore, the information providing device 10 can present to the seller what kind of measures should be taken to raise the relative evaluation. The information providing device 10 does not need to provide the same type of information as the measured value of each item as a target, and targets arbitrary information as long as it is information based on the required improvement amount or information suggesting the improvement amount. May be presented as.

In addition, the information providing device 10 arranges a text indicating a measure generally used for improving various evaluation items and information in which a link to a content indicating such a measure is set in the content C10. It may be displayed. In this way, when the evaluation related to the seller does not satisfy the condition, the information providing device 10 further provides information indicating measures for the evaluation to satisfy the condition, and therefore evaluates each seller. Further motivation for improvement can be provided.

The information providing device 10 also presents the conditions of the store that is the target of the increase or decrease in the sales promotion ratio. For example, even if a store has a relatively high evaluation, it is presumed that it is not appropriate as an operation target for the sales promotion ratio when the number of transaction targets sold by that store is extremely small. Therefore, the information providing device 10 controls the sales promotion ratio according to whether or not the relative evaluation satisfies the predetermined condition only when the sales history by each store satisfies the predetermined condition corresponding to the evaluation target. Do. That is, when the sales history by the seller satisfies the predetermined condition and the ranking satisfies the predetermined condition, the information providing device 10 virtually increases the value of the sales promotion ratio.

For example, in the example shown in FIG. 2, the ratio of the transaction target for which the information providing device 10 has been notified that the product has been shipped from the store that is the seller is 50% or more of the sold transaction targets. , When the number of orders to the store is 12000 or more, if the order of the shipping delay rate is higher than the predetermined order, the information that the sales promotion ratio increases is presented as a condition.

Further, the information providing device 10 may present, as a result, information indicating how much the sales promotion ratio increases when the relative evaluation satisfies the condition for each evaluation type. For example, in the example shown in FIG. 2, since the information providing device 10 is included in the shipping delay rate range of 41st to 50th, the sales promotion ratio is increased by 2%, and the low store evaluation is 11th to 20th. As a result of a 5% increase in the sales promotion ratio, it may be suggested that the sales promotion ratio will increase by a total of 7%. That is, the information providing device 10 acquires evaluation information indicating a plurality of types of evaluations related to the seller, specifies the relative evaluation of the seller for each type, and is based on the relative evaluation specified for each type. Information on the transaction target may be provided to the user in order.

In this way, the information providing device 10 presents the content C10 in which the relative evaluation of the store to be judged and the judgment result of whether or not the evaluation satisfies the predetermined condition are arranged for each evaluation type to the judgment target. To do. As a result, the information providing device 10 can give each store a motivation to improve the evaluation from the user.

Of the various conditions shown in FIG. 2, the "shipment input rate" is, for example, information indicating the ratio of the transaction target registered to the effect that the seller has shipped the transaction target. In addition, the "violation line" is a threshold value for warning to the seller, and when the number of low evaluation reviews and low store evaluations exceeds this violation line, various warnings are given from the electronic shopping district.

Returning to FIG. 1, the description will be continued. For example, a store presented with the content C10 will implement a measure according to the condition information in order to obtain an incentive to increase the sales promotion ratio, that is, an incentive to preferentially present the content to be traded (). Step S5). For example, store A improves the shipping delay rate and the average delivery period in order to further improve the sales promotion ratio. Then, the information providing device 10 can obtain the improvement result by updating the store information (step S6).

[1-4-2. Example of provision processing]
Next, an example of the provision process will be described. For example, the information providing device 10 receives a search query from the user terminal 200 (step S7). In such a case, the information providing device 10 searches for a transaction target related to the search query from the transaction targets for sale, and gives priority based on the relative evaluation to the store selling the searched transaction target. The priority for providing the searched transaction target content of the transaction target is determined (step S8).

For example, the information providing device 10 specifies the sales promotion ratio of the searched transaction target (step S9). For example, the information providing device 10 identifies transaction targets # A to # C corresponding to the search query. Then, the information providing device 10 specifies the store that sells the transaction targets # A to # C, the price of the transaction target, and the sales promotion ratio.

For example, the information providing device 10 specifies the store #A that sells the transaction target #A, the price “1500 yen” of the transaction target #A, and the sales promotion ratio “10%” of the transaction target #A. Further, the information providing device 10 specifies the store # B that sells the transaction target #B, the price “1400 yen” of the transaction target #B, and the sales promotion ratio “12%” of the transaction target #B. In addition, the information providing device 10 specifies the store # C that sells the transaction target #C, the price “1500 yen” of the transaction target #C, and the sales promotion ratio “12%” of the transaction target #C.

Here, if the sales promotion cost for each transaction target # A to #C is simply calculated, the sales promotion cost for the transaction target #A is "150 yen", and the sales promotion cost for the transaction target #B is "168 yen". Therefore, the sales promotion cost of the transaction target #C will be "180" yen. As a result, if the value of each sales promotion cost is simply prioritized, the transaction target content is provided in the order of transaction target # C, transaction target # B, and transaction target # A.

However, for example, when the store #A has a higher evaluation than the store #B or the store #C, it is considered that it is better to preferentially present the transaction target content of the transaction target #A. Therefore, the information providing device 10 calculates the sales promotion cost in a state where the sales promotion ratio of the store having a high relative evaluation is virtually added (step S10).

For example, the information providing device 10 has a shipping delay rate, an average delivery period, a low evaluation review, an average review, a low store evaluation, an average store evaluation, and a store convenience cancellation rate based on the delivery history of stores # A to # C. Identify the ranking for each. Then, the information providing device 10 determines whether or not the ranking of each ranking satisfies a predetermined condition.

For example, the information providing device 10 determines, for each evaluation item, whether or not the ranking, which is a relative evaluation, satisfies a predetermined ascending condition and decreasing condition. Then, the information providing device 10 adjusts the value of the sales promotion ratio according to the items determined to satisfy each condition among the evaluation items and the number of items satisfying the conditions. That is, the information providing device 10 increases the priority of displaying the transaction target content when it is determined that the evaluation satisfies a predetermined ascending condition, and when it is determined that the evaluation satisfies a predetermined decreasing condition, the information providing device 10 increases the priority. Decrease the priority of displaying the transaction target content.

For example, in the example shown in FIG. 1, for store #A, it is assumed that the relative evaluations of some types satisfy the rising conditions. In such a case, the information providing device 10 virtually raises the sales promotion ratio “10%” in the store #A to “15%”. In the following description, the value of the virtual sales promotion ratio is used as the application ratio. Then, the information providing device 10 calculates "225", which is the product of the application ratio and the price, as the sales promotion score.

On the other hand, when the store # B and the store # C do not satisfy each evaluation item, the information providing device 10 calculates the value of the sales promotion score by using the value of the sales promotion ratio as it is as the application ratio. For example, the information providing device 10 calculates the sales promotion score “168” for the transaction target #B of the store #B, and calculates the sales promotion score “180” for the transaction target #C of the store #C.

Then, the information providing device 10 generates a search result in which the contents are arranged in the order according to the sales promotion score (step S11). For example, the information providing device 10 generates a search result SR in which the transaction target contents are arranged in the order of the transaction target #A, the transaction target #C, and the transaction target #B. Then, the information providing device 10 preferentially presents the transaction target of the store having high value by transmitting the search result SR to the user terminal 200 (step S12).

Further, when the transaction target is purchased, the information providing device 10 charges the seller a sales promotion fee according to the set sales promotion ratio (step S13). For example, when the transaction target #A is purchased, the information providing device 10 charges the seller a sales promotion fee of "150 yen" set by the store #A regardless of the application ratio.

[2. About variations of each process]
In the above-described example, the information providing device 10 determines whether or not the relative evaluation satisfies the condition for giving an incentive, presents the judgment result to the store, and gives an incentive according to the judgment result. Described the provision process of providing the transaction target content in the state of being. Here, the embodiment is not limited to the above-mentioned processing. Hereinafter, variations of the presentation process and the provision process executed by the information providing device 10 will be described.

[2-1. About evaluation items]
The information providing device 10 may adopt any evaluation item as long as it provides a determination result as to whether or not the store satisfies each evaluation item for the same evaluation item as the evaluation item in the presentation process. Further, the information providing device 10 may determine whether or not each store satisfies the evaluation item for the evaluation item of arbitrary content, and adjust the value of the sales promotion ratio according to the determination result.

The information providing device 10 may adopt only a part of the various evaluation items described above. In addition to the above-mentioned evaluation items, the information providing device 10 may determine whether or not any evaluation item that is considered to indicate an evaluation for each store in the electronic shopping district is satisfied.

[2-2. Information to be presented to the seller]
In the above-mentioned example, the information providing device 10 presents a relative evaluation to the store for each evaluation type and a determination result of whether or not each evaluation satisfies the ascending condition or the decreasing condition. Here, the information providing device 10 may provide information in any mode as long as it can motivate the store to improve the evaluation from the user.

For example, it is estimated that the relative evaluation of a store changes every moment not only due to the improvement of the delivery mode by the store but also by the improvement of the delivery mode by another store. Therefore, information indicating a time-series change in the evaluation relative to the store may be further presented. For example, the information providing device 10 may generate a graph showing a time-series change in ranking and provide the generated graph to the store.

For example, FIG. 3 is a diagram showing an example of information showing a time-series change provided by the information providing device according to the embodiment to the store. As shown in FIG. 3, the information providing device 10 generates a graph C21 showing the relative evaluation of the stores to be determined, that is, the time-series change (transition) of the ranking, and arranges the generated graph C21. The content C20 that has been created is presented.

For example, as shown in FIG. 3, the information providing device 10 creates a graph showing the transition of the measured value of the shipping delay rate from March to June with a solid line and the ranking in the ranking of the shipping delay rate with a dotted line. , The created graph C21 is presented. Further, the information providing device 10 may superimpose the information indicating the condition for presenting a predetermined profit to the seller with the information indicating the time-series change of the relative evaluation. For example, the information providing device 10 superimposes a dotted line indicating the ranking for virtually increasing the sales promotion ratio by 2% and a dotted line indicating the ranking for virtually increasing the sales promotion ratio on the graph C21. indicate. The information providing device 10 does not have to display the actually measured value.

Here, it is considered that the seller can easily determine what kind of improvement should be made by presenting the evaluation ranking and the like for each product when improving the delivery mode. Therefore, the information providing device 10 may present information indicating a change in the evaluation of the sales of the transaction target selected by the seller among the transaction targets sold by the seller. For example, the information providing device 10 may present information indicating a change in the evaluation of the sales of the transaction target belonging to the type selected by the seller among the transaction targets sold by the seller.

For example, as shown in FIG. 3, the information providing device 10 displays the product narrowing down content C22 for accepting the narrowing down of products. For example, product refinement content is reviewed by product genre (eg, various categories and types), product name, number of orders, number of stars given by the user (ie, evaluation content), and user. Accepts input of conditions such as review rate, which is a percentage. Further, the information providing device 10 specifies a transaction target that satisfies the conditions input to the product narrowing-down content among the transaction targets sold by the store. Then, the information providing device 10 may specify various evaluations for the specified transaction target and present a relative evaluation based on the specified evaluation, and present the change of the evaluation over time as a graph C21. You may.

Further, the information providing device 10 may specify various reviews for the transaction target satisfying the input condition, and arrange and display the specified reviews on the review screen C23. By executing such a process, the information providing device 10 can make the seller recognize what kind of transaction target and what kind of measure can be taken to improve the relative evaluation. ..

[2-3. About incentives]
Further, in the above description, the information providing device 10 has an incentive to virtually increase the value of the sales promotion ratio at the time of providing the search result, and a penalty to virtually decrease the value of the sales promotion ratio. Here, the information providing device 10 may increase or decrease the value of the sales promotion ratio by an arbitrary method.

For example, the information providing device 10 may multiply the value of the sales promotion ratio by a constant value of 1 or more each time the ascending condition is satisfied, and multiply the value of the sales promotion ratio by a constant value of 1 or less each time the decreasing condition is satisfied. Good. Further, the information providing device 10 may add the number of items satisfying the ascending condition to the sales promotion ratio and subtract the number of items satisfying the decreasing condition from the sales promotion ratio. That is, the information providing device 10 may adopt an incentive according to the number of evaluation items determined to satisfy a predetermined condition. For example, the information providing device 10 may increase the value of the sales promotion ratio to a higher value as the number of evaluation items satisfying a predetermined increase condition is larger.

Further, the information providing device 10 may calculate the priority based on various indexes other than the value of the sales promotion cost and the sales promotion ratio, and adjust the calculated priority according to the evaluation of each seller. Good. For example, the information providing device 10 may adjust the priority so that the higher the evaluation, the higher the value.

Further, the information providing device 10 acquires evaluation information indicating a plurality of types of evaluations related to the seller, and responds to the types of evaluations determined to satisfy a predetermined condition among the relative evaluations based on the evaluation information. The value of the sales promotion ratio may be virtually increased by the ratio. For example, in the information providing device 10, when only the shipping delay rate satisfies a predetermined condition, a value obtained by multiplying the sales promotion ratio by 1.2 times is set as the application ratio, and when the shipping delay rate and the average delivery period satisfy the predetermined condition. , A value obtained by multiplying the sales promotion ratio by 1.5 times may be used as the application ratio. Further, the information providing device 10 may adopt different incentives for each evaluation item. If the average review value satisfies the predetermined condition, the promotion ratio may be increased by 1.1 times, and if the value of the low store evaluation satisfies the predetermined condition, the promotion ratio may be increased by 1.2 times.

Further, the information providing device 10 may increase the value of the sales promotion ratio according to the number of items satisfying the corresponding ascending conditions among the evaluation items. For example, the information providing device 10 may use a value obtained by adding the number of items satisfying the ascending condition among the evaluation items to the sales promotion ratio as the application ratio. Further, the information providing device 10 may use a value obtained by subtracting the number of items satisfying the reduction condition from each evaluation item into the sales promotion ratio as the application ratio.

[2-4. Conditions for granting incentives]
In the above-mentioned example, the information providing device 10 specifies the ranking of stores for each evaluation type and gives an incentive according to the specified ranking. Here, the information providing device 10 can adopt an arbitrary condition as a condition for giving an arbitrary incentive.

For example, the information providing device 10 may preferentially provide the user with information on the transaction target sold by the seller as the seller has a higher specified order. For example, the information providing device 10 increases the sales promotion ratio by 10% for the seller with the first ranking, and increases the sales promotion ratio by 9% for the seller with the second ranking, and so on. An incentive may be given according to the ranking of the evaluation.

Further, for example, the information providing device 10 may preferentially provide information on a transaction target sold by a seller included in a predetermined ratio from the one with the highest specified order. For example, the information providing device 10 may give an incentive to a seller who is included in the top 10% of the ranking.

Further, the information providing device 10 may give an incentive according to the range of ranking. For example, the information providing device 10 includes information on a transaction target sold by a first seller whose rank falls within the first range, and a second seller whose rank falls within a second range including a rank lower than the first range. It may be provided in preference to information regarding the trading objects sold by. For example, the information providing device 10 may increase the sales promotion ratio by 10% for the sellers ranked 1st to 10th, and increase the sales promotion ratio by 9% for the sellers ranked 11th to 20th. ..

Further, the information providing device 10 has, for example, the speed of response to inquiries from users, the response rate to inquiries, and whether or not the image to be traded satisfies a predetermined condition (for example, explanation of price or product in the image). , Etc.), and whether or not the description of the transaction target contains predetermined information (for example, JIS code, product name, manufacturer name, price, etc.), etc. Then, the transaction target content may be provided with the priority according to the generated ranking.

[2-5. About calculation of priority]
Here, the information providing device 10 may calculate a sales promotion score that comprehensively considers not only the relative evaluations and rankings of the various types described above but also the sales history and the like. For example, the information providing device 10 calculates a priority (that is, a sales promotion score) for providing information on a transaction target sold by a seller based on the order of the specified seller, and sets the calculated priority. Accordingly, the user may be provided with information regarding the transaction target sold by the seller. For example, the information providing device 10 may increase the value of the sales promotion score as the number of transaction targets sold by the seller increases. For example, if the number of low-rated reviews or the number of low-store ratings increases. The higher the number, the lower the value of the promotion score may be.

Here, the information providing device 10 may consider various weightings in calculating the sales promotion score. For example, the information providing device 10 may calculate the priority from the order specified for each type in consideration of different weights for each type. For example, the information providing device 10 increases the sales promotion ratio by 2% when the order of the shipping delay rate satisfies the predetermined condition, while increases the sales promotion ratio when the average review ranking satisfies the predetermined condition. You may increase it by only 1%. It should be noted that any setting can be adopted for which type is emphasized, that is, what kind of weight is set.

Further, the information providing device 10 is a transaction target sold by the seller with a priority based on the seller's ranking regarding the evaluation in which the sales history related to the evaluation satisfies a predetermined condition among a plurality of types of evaluations related to the seller. Information about may be provided to the user. That is, the information providing device 10 may calculate the priority based only on the ranking of the evaluations of the types satisfying the conditions.

Further, the information providing device 10 provides the user with information on the transaction target sold by the seller in an order based on the relative evaluation specified for each type and the relationship between the user's attributes and each type. May be provided. For example, the information providing device 10 identifies an evaluation type that is highly relevant to various user attribute information such as a user's demographic attribute, psychographic attribute, search query history, browsing history, etc., and in the specified evaluation type The priority may be calculated with the ranking result more important than the ranking result in other evaluation types.

Further, the information providing device 10 sells from the relative evaluation of each type in a state where a weight larger than the evaluation of other types is set for the evaluation of the type having a high relationship with the purchase history of the user. You may calculate the priority of providing the user with information about the transaction target sold by the person. For example, the information providing device 10 specifies the ranking in various evaluations of the purchased store to be traded by the user, and estimates in which type the evaluation is emphasized by the user.

Then, the information providing device 10 may calculate the priority by setting a weight of a value larger than the evaluation of other types for the evaluation of the type presumed to be emphasized by the user. For example, when the information providing device 10 mainly purchases the transaction target from the seller with the highest ranking in the low store evaluation or the average store evaluation, the low store evaluation or the average among the transaction targets corresponding to the search query. The transaction target content sold by the seller with the highest ranking in the store evaluation may be provided preferentially.

In addition, it is presumed that a user whose transaction target has been canceled due to store convenience does not want to purchase the transaction target from a seller with a high store convenience cancellation rate. Therefore, when the user has received cancellation of the transaction target due to store convenience in the past, the information providing device 10 provides the transaction target content of the store in which the order of the store convenience cancellation rate is equal to or less than a predetermined threshold value. May be excluded from.

Further, the information providing device 10 may provide the user with information on the transaction target sold by the seller in an order based on the specified relative evaluation and the type of the seller. For example, in a store of a genre that cannot hold much inventory in an electronic shopping district, the shipping delay rate and the average delivery period tend to be inevitably high. Therefore, the information providing device 10 may calculate the priority in consideration of the type of the seller. For example, the information providing device 10 may calculate the priority of a seller who mainly sells products of a predetermined genre with the weight of the ranking result of the predetermined type reduced. That is, in the information providing device 10, when the type of the seller is a type in which the ratio of the evaluation for the seller belonging to the same type satisfying the predetermined condition is lower than that of the other types (that is, the shipping delay rate and the like are relative). If you are a seller of a high genre), you may provide users with information about the transaction target sold by the seller in preference to other sellers.

[2-6. Others]
If the evaluation related to the seller satisfies the condition and the value of the sales promotion ratio is not registered by the seller, the information providing device 10 provides information for prompting the registration of the sales promotion ratio together with the determination result. You may present it. For example, the information providing device 10 may present the content C10 as shown in FIG. 2 only when the sales promotion ratio is not registered. That is, the information providing device 10 may present each evaluation item, a determination result of whether or not each evaluation item is satisfied, an incentive when the evaluation item is satisfied, and the like only when the sales promotion ratio is not registered. .. By executing such a process, the information providing device 10 can present the profit when the sales promotion ratio is registered to each seller, so that the setting of the sales promotion ratio can be promoted.

The information providing device 10 may provide arbitrary information to the user in addition to whether or not each evaluation item satisfies the ascending condition or the decreasing condition and the threshold value of the ascending condition or the decreasing condition. For example, the information providing device 10 may provide information indicating the shipping speed and the shipping delay rate when compared with other sellers. For example, the information providing device 10 may display a graph showing how much the average delivery period or the average shipping period is in all the stores, and how much the shipping delay rate is in all the stores. ..

Further, the information providing device 10 arranges a text indicating a measure generally used for improving various evaluation items and information in which a link to a content indicating such a measure is set in the content C10. It may be displayed. In this way, when the evaluation related to the seller does not satisfy the condition, the information providing device 10 further provides information indicating measures for the evaluation to satisfy the condition, and therefore evaluates each seller. Further motivation for improvement can be provided.

[3. Configuration of information providing device]
Hereinafter, an example of the functional configuration of the information providing device 10 described above will be described. FIG. 4 is a diagram showing a configuration example of the information providing device according to the embodiment. As shown in FIG. 4, the information providing device 10 includes a communication unit 20, a storage unit 30, and a control unit 40.

The communication unit 20 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 20 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the store terminal 100 and the user terminal 200.

The storage unit 30 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. Further, the storage unit 30 stores the transaction target database 31, the store database 32, and the condition database 33.

Information about the transaction target exhibited in the electronic shopping mall is registered in the transaction target database 31. For example, FIG. 5 is a diagram showing an example of a transaction target database according to the embodiment. In the example shown in FIG. 5, the transaction target database 31 is associated with "store ID (Identifier)", "transaction target ID", "category information", "price information", "shipping cost", and "promotion ratio". Is registered. In addition to the information shown in FIG. 3, the transaction target database 31 contains various types of transaction targets such as images of the transaction target, transaction target contents serving as explanations, purchase contents, CTRs of the transaction target contents, CVR, and the like. Information may be registered.

Here, the "store ID" is an identifier indicating a store that has exhibited a transaction target, that is, an identifier indicating a seller. The "transaction target ID" is an identifier indicating a transaction target. Further, the "category information" is information indicating the category to which the transaction target indicated by the associated "transaction target ID" belongs. Further, the "price information" is information indicating the price of the transaction target indicated by the associated "transaction target ID". Further, the "shipping cost" is information indicating the total amount when the transaction target indicated by the associated "transaction target ID" is delivered. Further, the "promotion ratio" is a value of the sales promotion ratio set for the transaction target indicated by the associated "transaction target ID".

For example, in the example shown in FIG. 5, the store ID "store # 1", the transaction target ID "transaction target # 1-1", the category information "category # ABC", and the price information "price information # 1-1" , Shipping fee "Shipping fee # 1-1", and sales promotion ratio "Sales promotion ratio # 1-1" are registered. In such information, the information about the store indicated by the store ID "store # 1" is the store information "store information # 1", which is the transaction target exhibited by this store, and the transaction target ID "transaction target # 1". -1 ”indicates that the transaction target belongs to the category indicated by the category information“ Category # ABC ”. Further, in such information, the price of the transaction target indicated by the transaction target ID "transaction target # 1-1" is the price indicated by the price information "price information # 1-1", and the shipping fee is the shipping fee "shipping # 1-". 1 ”indicates that the shipping fee is indicated. In addition, such information indicates that the sales promotion ratio “sales promotion ratio # 1-1” is set for the transaction target indicated by the transaction target ID “transaction target # 1-1”.

In the example shown in FIG. 5, as the information corresponding to each item, "store # 1", "transaction target # 1-1", "category # ABC", "price information # 1-1" , "Shipping # 1-1", and "Sales promotion ratio # 1-1" are described. Here, in the transaction target database 31, the numerical value or character string for identifying the store or the transaction target, the numerical value or character string indicating the hierarchy of the category to which the transaction target belongs, the numerical value indicating the price or the shipping fee, the sales promotion Numerical values indicating the ratio are registered.

Returning to FIG. 2, the explanation will be continued. Various information about the store is registered in the store database 32. For example, FIG. 6 is a diagram showing an example of information registered in the store database according to the embodiment. As shown in FIG. 6, in the store database 32, "store ID", "sales history", "evaluation information", "shipping mode information", "delivery result history", "sales total amount", "ranking information", And information such as "incentive" is registered in association with each other.

Here, the "sales history" is information indicating the sales history of the transaction target by the store indicated by the associated store ID, and the "evaluation information" is the store or the store indicated by the associated store ID. , Information indicating the evaluation of the transaction target sold by the store. Further, the "shipping mode information" is information indicating the shipping mode by the store indicated by the associated store ID. Further, the "delivery result history" is information indicating the result of delivery by the store indicated by the associated store ID. Further, the "total sales amount" is the total sales amount of the transaction target in the store indicated by the associated store ID. Further, the "incentive" is information indicating the content of the incentive given to the store indicated by the associated store ID. Further, the "ranking information" is information indicating the relative evaluation of the store, that is, the ranking of the store in each type of evaluation.

For example, in the example shown in FIG. 6, the store ID "store # 1", the sales history "sales history # 1", the evaluation information "evaluation # 1", the shipping mode information "shipping mode # 1", and the delivery result history "delivery result" "# 1", total sales amount "total sales amount # 1", "rank information # 1", and incentive "1.3" are registered in association with each other. For such information, the sales history of the store indicated by the store ID "store # 1" is "sales history # 1", the evaluation information is "evaluation # 1", and the shipping mode information is "shipping mode # 1". The delivery result history is "delivery result # 1", the total sales amount is "total sales amount # 1", the ranking of stores in each type of evaluation is "ranking information # 1", and the incentive is "1". It indicates that it will be "3 times".

In the example shown in FIG. 6, "store # 1", "sales history # 1", "evaluation # 1", "shipping mode # 1", "delivery result # 1", "total sales # 1", and Although conceptual values such as "ranking information # 1" are described, in reality, the character strings and numerical values indicating each store, the data indicating the sales history, the numerical values indicating the evaluation from each user, and the history of the shipping period are described. The data to be shown, the data to show the history of the delivery period, the numerical value to show the total sales amount, the numerical value to show the ranking of the stores in various evaluation types, etc. will be registered.

Returning to FIG. 2, the explanation will be continued. Various ascending conditions and decreasing conditions are registered in the condition database 33. For example, FIG. 7 is a diagram showing an example of information registered in the condition database according to the embodiment. As shown in FIG. 7, information having items such as "condition ID", "condition content", and "correspondence processing" is registered in the condition database 33.

Here, the "condition ID" is an identifier indicating each condition. Further, the "condition content" is information indicating whether or not which evaluation item satisfies what condition, that is, the content of the condition. Further, the "correspondence process" is information indicating what kind of process is executed when the contents of the associated condition are satisfied.

For example, in the example shown in FIG. 7, the condition database 33 corresponds to the condition ID “condition # 1”, the condition content “shipment delay rate ranking = 31st to 40th”, and the corresponding process “sales promotion ratio 1% UP”. It is registered with. Such information is a condition that the condition indicated by the condition ID "condition # 1" is "the order of the shipping delay rate is included in the 31st to 40th places", and the condition is satisfied. In that case, it indicates that the value of the sales promotion ratio is "increased by 1%".

The explanation will be continued by returning to FIG. The control unit 40 is, for example, a controller, and is an example of various programs (notification programs) stored in a storage device inside the information providing device 10 by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. Is realized by executing RAM as a work area. Further, the control unit 40 is a controller, and is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 4, the control unit 40 includes an acquisition unit 41, a specific unit 42, a determination unit 43, a presentation unit 44, a search unit 45, a provision unit 46, and a setting unit 47.

The acquisition unit 41 acquires evaluation information indicating an evaluation related to the seller who sells the transaction target through the electronic shopping street. For example, when the acquisition unit 41 receives a request for presenting condition information from the store terminal 100, or receives a search query from the user terminal 200, the acquisition unit 41 receives sales history, shipping history, delivery history, etc. of each store. Obtain evaluations, etc. for each store and the transaction target sold by each store. Then, the acquisition unit 41 generates values of various evaluation items based on the acquired information. For example, the acquisition unit 41 calculates the shipping delay rate, the average delivery period, the low evaluation review, the average review, the low store evaluation, the average store evaluation, and the store convenience cancellation rate.

The identification unit 42 identifies the relative evaluation of the seller based on the evaluation information. For example, the identification unit 42 specifies the seller's ranking with respect to the evaluation as a relative evaluation. In addition, the specific unit 42 specifies the relative evaluation of the seller for each type of evaluation.

For example, as a relative evaluation regarding the delivery of the transaction target, the specific unit 42 may perform a relative evaluation based on the period from the purchase of the transaction target to the shipment of the transaction target, or the transaction target after the purchase of the transaction target. Identify relative valuations based on the time it takes for a to be delivered to a destination. That is, the specific unit 42 specifies the ranking of the shipping delay rate and the average delivery period in each store opened in the electronic shopping district.

In addition, the specific unit 42 is a relative evaluation based on the number of times that an evaluation value lower than a predetermined threshold value is given to the transaction target as a relative evaluation based on the evaluation of the transaction target sold by the seller. Identify relative valuations based on the average valuation or valuation for the transaction target. That is, the specific unit 42 specifies the rankings of the low-rated reviews and the average reviews in each store opened in the electronic shopping district.

Further, as a relative evaluation to the seller, the specific unit 42 may perform a relative evaluation based on the number of times an evaluation value lower than a predetermined threshold is given to the seller, or an evaluation value to the seller. Identify relative assessments based on averages. That is, the specific unit 42 specifies the rankings of the low store evaluation and the average store evaluation in each store opened in the electronic shopping district.

In addition, the specific unit 42 specifies a relative evaluation based on the number of times the sale of the transaction target is canceled. That is, the specific unit 42 specifies the ranking of the store convenience cancellation rate in each store opened in the electronic shopping district. Then, the specific unit 42 registers the ranking of each store in the specified ranking as ranking information in the store database 32. The specific unit 42 may be executed at any timing of the above-mentioned processing.

The determination unit 43 determines whether or not the specified relative evaluation satisfies the condition for providing a predetermined profit to the seller in the electronic shopping district. More specifically, the determination unit 43 determines whether or not the relative evaluation of each seller satisfies the condition for virtually increasing the sales promotion ratio. More specifically, the determination unit 43 determines whether or not the ranking in the evaluation ranking satisfies a predetermined condition for each type of evaluation. For example, the determination unit 43 determines whether or not the ranking satisfies various ascending conditions or decreasing conditions, such as whether or not the sellers are included in a predetermined ratio in order from the highest ranking.

For example, when executing the presentation process, the determination unit 43 reads the ranking of the stores to be determined from the store database 32, and determines whether or not the ranking in the read ranking satisfies a predetermined ascending condition or decreasing condition. judge. Further, when executing the provision process, the determination unit 43 specifies the store that sells the transaction target searched by the search unit 45 from the transaction target database 31, and specifies the order of the specified store from the store database 32. Then, the determination unit 43 determines whether or not the specified rank satisfies a predetermined ascending condition or decreasing condition.

The presenting unit 44 presents the determination result by the determination unit 43 to the seller together with the specified relative evaluation. For example, the presentation unit 44 determines the order of the stores in each type specified by the specific unit 42 for the store to be determined, the determination result determined by the determination unit 43, the conditions necessary for the relative evaluation to satisfy the conditions, and the like. The content C10 in which the above is arranged is generated, and the generated content C10 is presented to the store.

The presentation unit 44 may further present information indicating a time-series change in the evaluation of the seller. For example, when the presentation unit 44 receives a distribution request for a graph showing a time-series change in the ranking of a certain type, the presentation unit 44 acquires the history of the ranking in the evaluation of the target type, and the graph C21 showing the acquired history. That is, it generates information indicating a time-series change in relative evaluation. In addition, the presentation unit 44 may superimpose the information indicating the condition for presenting the predetermined profit to the seller with the information indicating the time-series change of the relative evaluation. For example, the presentation unit 44 may superimpose information indicating a ranking as an ascending condition or information indicating a ranking as a decreasing condition on the graph C21. Then, the presentation unit 44 presents the generated graph C21.

The presentation unit 44 may present information indicating a change in the evaluation of the sales of the transaction target selected by the seller among the transaction targets sold by the seller. For example, the presentation unit 44 may present information indicating a change in the evaluation of the sales of the transaction target belonging to the type selected by the seller among the transaction targets sold by the seller.

The search unit 45 searches for a transaction target corresponding to the search query. For example, when the search unit 45 receives the search query from the user terminal 200, the search unit 45 searches the transaction target database 31 for the transaction target corresponding to the search query. Then, the searched transaction target is notified to the providing unit 46.

The providing unit 46 provides the user with information about the transaction target sold by the seller in an order based on the relative evaluation. For example, the providing unit 46 provides the user with information on the transaction target sold by the seller in an order based on the order of the seller. For example, the providing unit 46 executes the following processing for each transaction target searched by the search unit 45.

First, the providing unit 46 specifies the sales promotion ratio set for the transaction target, and also specifies the seller who sells the transaction target. Subsequently, the providing unit 46 notifies the determination unit 43 of the specified seller, causes the determination unit 43 to determine whether or not the order of evaluation of various types of the specified seller satisfies a predetermined condition, and acquires the determination result. .. Then, the providing unit 46 virtually increases or decreases the value of the sales promotion ratio according to the determination result, and calculates the value of the sales promotion score. Then, the providing unit 46 generates a search result in which the sales target contents of each sales target are arranged in the order of the calculated sales promotion score, and provides the generated search result to the user.

In this way, the providing unit 46 calculates the priority of providing information on the transaction target sold by the seller based on the ranking of the seller, and is sold by the seller according to the calculated priority. Provide users with information about the transaction target. For example, the providing unit 46 preferentially provides the user with information on the transaction target sold by the seller as the seller has a higher specified ranking.

In addition, the providing unit 46 may preferentially provide the user with information on the transaction target sold by the seller included in the predetermined ratio from the highest ranking, and the ranking falls within the first range. Provide information about transaction targets sold by the first seller in preference to information about transaction targets sold by the second seller whose rank falls within the second range including ranks lower than the first range. You may do so. Such processing can be realized, for example, by appropriately setting how much the sales promotion ratio is virtually increased when the increase condition is satisfied.

Further, the providing unit 46 may virtually increase the value of the sales promotion ratio when the sales history by the seller satisfies the predetermined condition and the ranking satisfies the predetermined condition. For example, the providing unit 46 relates to a transaction target sold by the seller with a priority based on the seller's ranking regarding the evaluation in which the sales history related to the evaluation satisfies a predetermined condition among a plurality of types of evaluations related to the seller. Information may be provided to the user. For example, the providing unit 46 may virtually increase the sales promotion ratio when the number of transaction targets sold by the seller exceeds a predetermined threshold value and the ranking is equal to or higher than a predetermined threshold value.

Further, the providing unit 46 may provide the user with information on the transaction target sold by the seller in an order based on the relative evaluation specified for each type. That is, the providing unit 46 may provide the user with information on the transaction target sold by the seller with a priority based on the order specified for each type. For example, the providing unit 46 sets a transaction target of a store in which both the order of the shipping delay rate and the order of the average delivery period satisfy a predetermined increase condition, and a transaction target of a store in which only the order of the shipping delay rate satisfies a predetermined increase condition. It may be provided with priority over.

In addition, the providing unit 46 may calculate the priority from the order specified for each type in consideration of the weight different for each type. For example, the providing unit 46 may provide the transaction target of the store where the order of the store convenience cancellation rate satisfies the predetermined condition with priority over the transaction target of the store whose average review order satisfies the predetermined condition.

In addition, the providing unit 46 may provide the user with information on the transaction target sold by the seller in an order based on the relative evaluation and the relationship between the user's attributes and each type. In addition, the providing unit 46 sets a larger weight than the evaluations of other types for the evaluations of the types that are highly related to the purchase history of the user, and from the relative evaluations of each type, the seller You may calculate the priority of providing the user with information about the transaction target sold by. For example, the providing unit 46 sets individual weights for each evaluation type according to various attributes of the user, and sets a virtual increase rate when the increase condition is satisfied for each type. The value obtained by taking the weighted average of the weights may be used as the final rate of increase.

In addition, the providing unit 46 may provide the user with information on the transaction target sold by the seller in an order based on the relative evaluation and the type of the seller. For example, the providing unit 46 may calculate the priority according to whether or not the relative evaluation satisfies the condition according to the type of the seller's store, and the weight according to the type of the seller's store. You may adopt the rate of increase which took the weighted average in. Further, when the type of the seller is a type in which the evaluation of the sellers belonging to the same type satisfies the predetermined condition is lower than that of other types, the providing unit 46 relates to the transaction target sold by the seller. Information may be provided to users with priority over other sellers. For example, the provision unit 46 increases the sales promotion rate when the shipping delay rate and the average delivery period satisfy a predetermined condition for stores of a type in which the average shipping delay rate and the average delivery period are lower than those of other types. May be set lower than the increase value in other types of stores.

[4. Processing procedure]
Next, the procedure of processing by the information providing device 10 according to the embodiment will be described with reference to FIGS. 8 and 9. FIG. 8 is a flowchart showing an example of the flow of the presentation process according to the embodiment. Further, FIG. 9 is a flowchart showing an example of the flow of the provision process according to the embodiment.

First, an example of the flow of the presentation process will be described with reference to FIG. First, the information providing device 10 acquires store information (step S101). Then, the information providing device 10 determines whether or not the relative item relating to the value of the store satisfies a predetermined condition based on the store information (step S102), and then the information providing device 10 determines the determination result. Is presented to the store together with an incentive when each condition is satisfied (step S103), and the process is completed.

Subsequently, an example of the flow of the provision process will be described with reference to FIG. First, the information providing device 10 receives the search query (step S201), and the information providing device 10 searches for the transaction target corresponding to the search query (step S202). After that, the information providing device 10 calculates the priority of providing the transaction target content according to whether or not the relative evaluation of the store satisfies the condition regarding the incentive (step S203). For example, the information providing device 10 adjusts the value of the sales promotion ratio according to each increase condition or decrease condition, and calculates the priority of displaying each transaction target content based on the adjusted value. Then, the information providing device 10 provides the information of the transaction target with the calculated priority (step S204), and ends the process.

[5. Modification example]
The information providing device 10 described above may be implemented in various different forms other than the above-described embodiment. Therefore, another embodiment of the information providing device 10 will be described below.

[5-1. Applicable target]
In the above-described example, the information providing device 10 controls the priority of providing the transaction target content by controlling the value of the sales promotion ratio when the ascending condition is satisfied or the decreasing condition is satisfied. However, the embodiments are not limited to this. For example, the information providing device 10 controls not the sales promotion ratio but, for example, the calculation query and the match degree of each transaction target according to whether or not the ranking in the evaluation of the store satisfies a predetermined condition. The priority of providing the target content may be changed. Further, the information providing device 10 may control the degree of matching between the user and the transaction target.

Further, when the information providing device 10 proposes a transaction target to the user, the priority is based on whether or not the relative evaluation to the store satisfies a predetermined condition, as in the above-mentioned providing process. Then, you may make a proposal for the transaction target. That is, if the information providing device 10 changes the priority of providing the information of the transaction target to be sold by the seller based on the relative evaluation to the seller, the above-mentioned providing process is performed in any embodiment. You can do it.

[5-2. About processing mode]
Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, and conversely, the processes described as being manually performed. It is also possible to automatically perform all or part of the above by a known method. In addition, the processing procedure, specific name, and information including various data and parameters shown in the above document and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. It can be integrated and configured.

In addition, the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

[5-3. program〕
Further, the information providing device 10 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 10 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to the output device 1010 and the input device 1020, and the arithmetic unit 1030, the primary storage device 1040, the secondary storage device 1050, the output IF (Interface) 1060, the input IF 1070, and the network IF 1080 are connected by the bus 1090. Has.

The arithmetic unit 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, or the like, and executes various processes. The primary storage device 1040 is a memory device that temporarily stores data used by the arithmetic unit 1030 for various calculations, such as a RAM. Further, the secondary storage device 1050 is a storage device in which data used by the calculation device 1030 for various calculations and various databases are registered, such as a ROM (Read Only Memory), an HDD (Hard Disk Drive), and a flash memory. Is realized by.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), and the like. It is realized by a standard connector such as HDMI (registered trademark) (High Definition Multimedia Interface). Further, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, USB.

The input device 1020 is, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Further, the input device 1020 may be an external storage medium such as a USB memory.

The network IF1080 receives data from another device via the network N and sends it to the arithmetic unit 1030, and also transmits the data generated by the arithmetic unit 1030 to the other device via the network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

For example, when the computer 1000 functions as the information providing device 10, the arithmetic unit 1030 of the computer 1000 realizes the function of the control unit 40 by executing the program loaded on the primary storage device 1040.

[6. effect〕
As described above, the information providing device 10 acquires evaluation information indicating an evaluation related to the seller who sells the transaction target through the electronic shopping street. Further, the information providing device 10 identifies the relative evaluation of the seller based on the acquired evaluation information. Then, the information providing device 10 provides the user with information regarding the transaction target sold by the seller in an order based on the specified relative evaluation. As a result of such processing, the information providing device 10 provides information in the order according to the relative evaluation, so that the service provides useful information to the user and promotes and provides competition in the entire electronic shopping district. Can be continuously improved.

Further, the information providing device 10 specifies the order of the seller regarding the evaluation as a relative evaluation, and provides the user with information on the transaction target sold by the seller in the order based on the order of the seller. Further, the information providing device 10 preferentially provides the user with information on the transaction target sold by the seller as the seller has a higher specified rank. For example, the information providing device 10 preferentially provides the user with information on a transaction target sold by a seller included in a predetermined ratio from the one with the highest specified order. Further, for example, the information providing device 10 has a second range in which the information regarding the transaction target sold by the first seller whose rank falls within the first range is contained in the second range including the rank lower than the first range. Give priority to information about the transaction target sold by the seller. Further, the information providing device 10 calculates the priority of providing information on the transaction target sold by the seller based on the order of the specified seller, and the seller determines the priority according to the calculated priority. Provide users with information about the transaction target to be sold. As a result of such processing, the information providing device 10 preferentially provides the information of the seller having the higher evaluation rank as the relative evaluation, so that useful information can be provided to the user.

Further, when it is determined that the specified relative evaluation satisfies a predetermined condition, the information providing device 10 is a sales promotion paid by the seller to the operator of the electronic shopping district in the wake of the purchase of the transaction target. Virtually increase the value of the sales promotion ratio, which is the ratio of the cost to the selling price of the transaction target and is an index of the priority when providing the information about the transaction target to the user. Provide users with information about the transaction targets sold by the seller in an order based on the value of the promotional percentage. Further, when the transaction target is purchased, the information providing device 10 sets the sales promotion cost based on the value of the sales promotion ratio before the virtual increase. Therefore, when the information providing device 10 provides the information of the transaction target in the order according to the value of the sales promotion ratio, the information providing device 10 can preferentially provide the information of the seller having a higher relative evaluation.

Further, the information providing device 10 virtually increases the value of the sales promotion ratio when the sales history by the seller satisfies a predetermined condition and the ranking satisfies the predetermined condition. Therefore, the information providing device 10 can preferentially provide information on the transaction target sold by an appropriate seller.

Further, the information providing device 10 acquires evaluation information indicating a plurality of types of evaluations related to the seller, specifies the relative evaluation of the seller for each type, and obtains the relative evaluation specified for each type. Provide users with information about the trading objects sold by the seller in the order in which they are based. Further, the information providing device 10 specifies the rank of the seller regarding the evaluation for each type as a relative evaluation, and provides information on the transaction target sold by the seller with the priority based on the rank specified for each type. Provide to users. For example, the information providing device 10 considers different weights for each type and calculates the priority from the order specified for each type. Further, the information providing device 10 is a transaction target sold by the seller with a priority based on the seller's ranking regarding the evaluation in which the sales history related to the evaluation satisfies a predetermined condition among a plurality of types of evaluations related to the seller. Provide users with information about.

Further, the information providing device 10 provides the user with information on the transaction target sold by the seller in an order based on the relative evaluation user attributes specified for each type and the relationship with each type. .. Further, for example, the information providing device 10 sets a larger weight than the evaluation of other types for the evaluation of the type having a high relationship with the purchase history of the user, and from the relative evaluation of each type. , Calculate the priority of providing the user with information about the transaction target sold by the seller. In addition, the information providing device 10 provides the user with information regarding the transaction target sold by the seller in an order based on the specified relative evaluation seller type. Further, the information providing device 10 is a transaction target to be sold by the seller when the type of the seller is a type in which the ratio of the evaluation for the seller belonging to the same type satisfying the predetermined condition is lower than that of the other types. Give users priority over other sellers.

As a result of the various provision processes described above, the information providing device 10 can preferentially provide the user with information presumed to be more useful according to various conditions.

Further, the information providing device 10 identifies the relative evaluation of the seller based on the evaluation related to the seller who sells the transaction target through the electronic shopping street, and the specified relative evaluation is electronic. It is determined whether or not the conditions for providing a predetermined profit to the seller are satisfied in the shopping district, and the judgment result is presented to the seller together with the specified relative evaluation. As a result of such processing, the information providing device 10 can encourage the seller to improve the evaluation, and as a result, promotes competition in the entire electronic shopping district and promotes the provision of suitable services in the electronic shopping district. Can be done.

Further, the information providing device 10 determines whether or not the specified relative evaluation satisfies the condition for increasing the priority in providing the user with the information regarding the transaction target sold by the seller. To do. For example, the information providing device 10 is a ratio of the cost paid by the seller to the operator of the electronic shopping mall in the wake of the purchase of the transaction target to the selling price of the transaction target, and provides the user with information on the transaction target. It is determined whether or not the condition for virtually increasing the value of the sales promotion ratio, which is a ratio that is an index of priority when providing, is satisfied. Therefore, when the information providing device 10 provides the information of the transaction target in the order according to the sales promotion ratio, the information providing device 10 preferentially provides the information of the transaction target sold by the seller having a relatively high evaluation. It is possible to promote the provision of suitable services in the shopping district.

Further, the information providing device 10 specifies the ranking of the seller regarding the evaluation as a relative evaluation, determines whether or not the ranking of the seller satisfies the condition, and outputs the ranking determination result to the seller. Present. In addition, the information providing device 10 determines whether or not it is included in a predetermined ratio from the one with the highest specified order. In addition, the information providing device 10 further presents the conditions necessary for the relative evaluation to satisfy the conditions. Therefore, the information providing device 10 can provide the seller with a motivation to improve the service so as to satisfy various conditions.

In addition, the information providing device 10 further presents information indicating a time-series change in the evaluation of the seller. Further, the information providing device 10 presents the information indicating the conditions for presenting the predetermined profit to the seller in superposition with the information indicating the time-series change of the relative evaluation. In addition, the information providing device 10 presents information indicating a change in the evaluation of the sales of the transaction target selected by the seller among the transaction targets sold by the seller. Further, the information providing device 10 presents information indicating a change in the evaluation of the sales of the transaction target belonging to the type selected by the seller among the transaction targets sold by the seller. Therefore, the information providing device 10 can present an index indicating how to improve the service.

For example, the information providing device 10 identifies the seller's ranking with respect to the evaluation as a relative evaluation, and presents information indicating a time-series change in the ranking. Further, the information providing device 10 specifies the relative evaluation of the seller for each type based on the evaluation of a plurality of types related to the seller, and determines whether or not the evaluation satisfies the condition for each type. Then, the judgment result by is presented for each type.

For example, the information providing device 10 identifies a relative evaluation of the delivery of the transaction target. For example, the information providing device 10 specifies a relative evaluation based on the period from the purchase of the transaction target to the shipment of the transaction target. Further, the information providing device 10 specifies a relative evaluation based on the period from the purchase of the transaction target to the delivery of the transaction target to the delivery destination.

Further, for example, the information providing device 10 specifies a relative evaluation based on the evaluation of the transaction target sold by the seller. For example, the information providing device 10 specifies a relative evaluation based on the number of times an evaluation value lower than a predetermined threshold value is given to the transaction target. Further, the information providing device 10 specifies a relative evaluation based on the average value of the evaluation values for the transaction target.

In addition, the information providing device 10 identifies a relative evaluation to the seller. For example, the information providing device 10 specifies a relative evaluation based on the number of times an evaluation value lower than a predetermined threshold value is given to the seller. Further, for example, the information providing device 10 specifies a relative evaluation based on the average value of the evaluation values for the seller. In addition, the information providing device 10 specifies a relative evaluation based on the number of times the sale of the transaction target is canceled.

As a result of the above-mentioned processing, the information providing device 10 can not only encourage the seller to improve the evaluation but also provide information as an index for making the improvement, resulting in competition in the entire electronic shopping district. It is possible to promote the provision of suitable services in the electronic shopping district.

The embodiments of the present application have been described in detail with reference to the drawings, but this is an example, and various modifications and improvements are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to carry out the present invention in other forms described above.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

10 Information providing device 20 Communication unit 30 Storage unit 31 Transaction target database 32 Store database 33 Condition database 40 Control unit 41 Acquisition unit 42 Specific unit 43 Judgment unit 44 Presentation unit 45 Search unit 46 Providing unit 47 Setting unit 100 Store terminal 200 User Terminal

Claims (25)

Based on the number of times the evaluation value of a value lower than a predetermined threshold value for the sold traded Target by merchants selling transactions subject via the online shopping mall is granted, the relative evaluation of the seller As an evaluation value indicating, a specific part that specifies the ranking of the seller regarding the evaluation , and
A determination unit that determines whether or not the evaluation value specified by the specific unit exceeds a threshold value for providing a predetermined profit to the seller in the electronic shopping district.
A presenting device comprising a presenting unit that presents a determination result by the determination unit to the seller together with an evaluation value specified by the specific unit. The determination unit determines whether or not the evaluation value specified by the identification unit exceeds a threshold value for increasing the priority when providing the user with information on the transaction target sold by the seller. The presenting device according to claim 1, wherein the presenting device is characterized by the above. The determination unit is a ratio of the cost paid by the seller to the operator of the electronic shopping mall in the wake of the purchase of the transaction target to the selling price of the transaction target, and uses information on the transaction target. The presenting device according to claim 2 , wherein it is determined whether or not the value of the sales promotion ratio, which is a ratio that serves as an index of priority when the product is provided to, exceeds a threshold value for virtually increasing the value. The presenting device according to claim 3 , wherein the determination unit determines whether or not the determination unit is included in a predetermined ratio from the highest rank specified by the specific unit. The presenting device according to any one of claims 1 to 4 , wherein the presenting unit further presents conditions necessary for the evaluation value to exceed the threshold value. The specifying unit, based on the evaluation of a plurality of types associated with the merchant, to specify the evaluation value before Symbol seller for each category,
The determination unit determines whether or not the evaluation exceeds the threshold value for each type.
The presenting device according to any one of claims 1 to 5 , wherein the presenting unit presents a determination result by the determination unit for each type. And based on the number of times that the evaluation value of a value lower than the predetermined threshold value is given to the seller to sell traded via the online shopping mall, as the evaluation value indicating the relative evaluation of the merchant, A specific part that identifies the seller's ranking regarding evaluation , and
A determination unit that determines whether or not the evaluation value specified by the specific unit is below the threshold value for providing a predetermined profit to the seller in the electronic shopping district.
A presenting device comprising a presenting unit that presents a determination result by the determination unit to the seller together with an evaluation value specified by the specific unit. And based on the number of times that the seller has canceled a sale of the transaction subject to sell traded via the online shopping mall, as the evaluation value indicating the relative evaluation of the seller, the seller's ranking on evaluation The specific part to identify and
A determination unit that determines whether or not the evaluation value specified by the specific unit is below the threshold value for providing a predetermined profit to the seller in the electronic shopping district.
A presenting device comprising a presenting unit that presents a determination result by the determination unit to the seller together with an evaluation value specified by the specific unit. The presenting device according to any one of claims 1 to 8, wherein the presenting unit further presents information indicating a time-series change in the evaluation of the seller. The claim is characterized in that the presenting unit superimposes information indicating a threshold value for presenting a predetermined profit to the seller with information indicating a time-series change of the evaluation value. The presentation device according to 9. The presentation according to claim 9 or 10, wherein the presentation unit presents information indicating a change in evaluation of the sales of the transaction target selected by the seller among the transaction targets sold by the seller. apparatus. The presenting unit of claims 9 to 11 is characterized in that, among the transaction objects sold by the seller, information indicating a change in the evaluation of the sales of the transaction object belonging to the type selected by the seller is presented. The presentation device according to any one of them. Before Symbol presentation unit presenting device according to any one of claims 1 to 12, characterized in that for presenting information indicating time-series changes in the ranking. The specifying unit, the presentation device according to any one of claims 1 to 1 3, characterized in that identifying the evaluation value regarding delivery of traded. The specifying unit, presentation device according to claim 1 4, characterized in that identifying the evaluation value based on the period from the been purchased traded until shipped to the transaction object. The specific portion, the presentation device according to claim 1 4 or 1 5, characterized in that identifying the evaluation value based on the period from the transaction object is purchased to the transaction object is delivered to the destination .. The presenting device according to any one of claims 1 to 16 , wherein the specific unit specifies an evaluation value based on an evaluation of a transaction object sold by the seller. The presentation device according to claim 17 , wherein the specific unit specifies an evaluation value based on an average value of evaluation values for the transaction target. The presenting device according to any one of claims 1 to 18, wherein the specific unit specifies an evaluation value based on an average value of the ranks of the sellers. The presentation method performed by the presentation device.
Based on the number of times the evaluation value of a value lower than a predetermined threshold value for the sold traded Target by merchants selling transactions subject via the online shopping mall is granted, the relative evaluation of the seller As an evaluation value indicating, a specific process for specifying the seller's ranking regarding evaluation , and
A determination step of determining whether or not the evaluation value specified by the specific step exceeds a threshold value for providing a predetermined profit to the seller in the electronic shopping district, and a determination step.
A presentation method comprising a presentation step of presenting a determination result by the determination step to the seller together with an evaluation value specified by the specific step. Based on the number of times the evaluation value of a value lower than a predetermined threshold value for the sold traded Target by merchants selling transactions subject via the online shopping mall is granted, the relative evaluation of the seller As an evaluation value indicating, a specific procedure for specifying the seller's ranking regarding evaluation , and
A determination procedure for determining whether or not the evaluation value specified by the specific procedure exceeds a threshold value for providing a predetermined profit to the seller in the electronic shopping district, and a determination procedure.
A presentation program for causing a computer to execute a presentation procedure for presenting a judgment result by the judgment procedure to the seller together with an evaluation value specified by the specific procedure. The presentation method performed by the presentation device.
And based on the number of times that the evaluation value of a value lower than the predetermined threshold value is given to the seller to sell traded via the online shopping mall, as the evaluation value indicating the relative evaluation of the merchant, A specific process for identifying the seller's ranking regarding evaluation , and
A determination step of determining whether or not the evaluation value specified by the specific step is below the threshold value for providing a predetermined profit to the seller in the electronic shopping district, and a determination step.
A presentation method comprising a presentation step of presenting a determination result by the determination step to the seller together with an evaluation value specified by the specific step. And based on the number of times that the evaluation value of a value lower than the predetermined threshold value is given to the seller to sell traded via the online shopping mall, as the evaluation value indicating the relative evaluation of the merchant, Specific steps to identify the seller's ranking for evaluation and
A determination procedure for determining whether or not the evaluation value specified by the specific procedure is below the threshold value for providing a predetermined profit to the seller in the electronic shopping district, and a determination procedure.
A presentation program for causing a computer to execute a presentation procedure for presenting a judgment result by the judgment procedure to the seller together with an evaluation value specified by the specific procedure. The presentation method performed by the presentation device.
And based on the number of times that the seller has canceled a sale of the transaction subject to sell traded via the online shopping mall, as the evaluation value indicating the relative evaluation of the seller, the seller's ranking on evaluation Specific process to identify and
A determination step of determining whether or not the evaluation value specified by the specific step is below the threshold value for providing a predetermined profit to the seller in the electronic shopping district, and a determination step.
A presentation method comprising a presentation step of presenting a determination result by the determination step to the seller together with an evaluation value specified by the specific step. And based on the number of times that the seller has canceled a sale of the transaction subject to sell traded via the online shopping mall, as the evaluation value indicating the relative evaluation of the seller, the seller's ranking on evaluation Specific steps to identify and
A determination procedure for determining whether or not the evaluation value specified by the specific procedure is below the threshold value for providing a predetermined profit to the seller in the electronic shopping district, and a determination procedure.
A presentation program for causing a computer to execute a presentation procedure for presenting a judgment result by the judgment procedure to the seller together with an evaluation value specified by the specific procedure.

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