JP6694091B1 - Providing device, providing method, and providing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an apparatus, a method and a program for providing information of a transaction object useful for a user. An information providing device (10) is based on an acquisition unit (41) that acquires evaluation information indicating an evaluation related to a seller who sells a transaction target through an online shopping mall, and evaluation information acquired by the acquisition unit (41). , A specifying unit 42 that specifies the relative evaluation of the seller, and a providing unit 46 that provides the user with information regarding the transaction target sold by the seller in the order based on the relative evaluation specified by the specifying unit 42. And have. [Selection diagram] Fig. 4

Description

  The present invention relates to a providing device, a providing method, and a providing program.

  Conventionally, an online mall that accepts registration of content related to sales of a transaction from a seller who sells the transaction of various products and services, provides the received content to the user, and receives the purchase of the transaction from the user. The technology of is known. As an example of such a technique, a technique of distributing content related to sales of a transaction target with a priority according to the amount of cost preset by the seller among transaction targets corresponding to the search query input by the user, etc. It has been known.

JP, 2008-067288, A

  However, in the above-mentioned conventional technique, it may not be said that the information of the transaction target useful for the user is provided.

  For example, in the above-described technology, depending on the amount of the preset cost, the evaluation from the user does not evaluate the transaction target information of the store where the evaluation from the user is not so high but the amount of the preset cost is large. In some cases, the information to be traded in the store, which is expensive but has a small amount of preset cost, is preferentially provided.

  The present application has been made in view of the above, and an object thereof is to provide information of a transaction target that is useful to a user.

  The providing device according to the present application is based on the acquisition unit that acquires evaluation information indicating evaluation related to a seller who sells a transaction target through the online shopping mall, and the evaluation information acquired by the acquisition unit, and the seller. And a providing unit that provides the user with information regarding a transaction target sold by the seller in an order based on the relative evaluation identified by the specifying unit. It is characterized by

  According to one aspect of the embodiment, it is possible to provide information of a transaction target that is useful to a user.

FIG. 1 is a diagram illustrating an example of an information providing device according to an embodiment. FIG. 2 is a diagram showing an example of content provided by the information providing apparatus. FIG. 3 is a diagram showing an example of information provided to the store by the information providing apparatus according to the embodiment and showing a time-series change. FIG. 4 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. FIG. 5 is a diagram showing an example of a transaction target database according to the embodiment. FIG. 6 is a diagram showing an example of information registered in the store database according to the embodiment. FIG. 7 is a diagram showing an example of information registered in the condition database according to the embodiment. FIG. 8 is a flowchart showing an example of the flow of presentation processing according to the embodiment. FIG. 9 is a flowchart showing an example of the flow of the providing process according to the embodiment. FIG. 10 is a diagram illustrating an example of the hardware configuration.

  Hereinafter, modes (hereinafter, referred to as “embodiments”) for implementing a providing apparatus, a providing method, and a providing program according to the present application will be described in detail with reference to the drawings. It should be noted that the providing device, the providing method, and the providing program according to the present application are not limited by this embodiment. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and overlapping description will be omitted.

[Embodiment]
[1-1. About an example of the information providing device]
First, an example of the information providing apparatus 10 that is an example of the providing apparatus and the presenting apparatus according to the embodiment will be described with reference to FIG. 1. FIG. 1 is a diagram illustrating an example of an information providing device according to an embodiment. In FIG. 1, as an example of a process executed by the information providing device 10, a presentation process of providing information about profits in the online shopping mall to a store in the online shopping mall and a transaction to a user of the online shopping mall. An example of the providing process of providing information about the target has been shown.

  The information providing apparatus 10 illustrated in FIG. 1 is an information processing apparatus that performs a presentation process and a providing process (hereinafter, may be collectively referred to as a “providing process”), and is realized by, for example, a server device or a cloud system. .. For example, the information providing device 10 has a function of providing a service related to the online shopping mall to users and stores, and executes a providing process as part of the service related to the online shopping mall. For example, the information providing apparatus 10 is a network such as various wireless communication networks such as 4G (Generation), 5G, LTE (Long Term Evolution), Wifi (registered trademark), wireless LAN (Local Area Network), or various wired communication networks. Communication is performed with the user terminal 200 used by the user and the store terminal 100 used by the store via N (for example, see FIG. 4). In addition, the information providing apparatus 10 provides various numbers of users with information on transactions to be sold by any number of stores, and various types of electronic commerce for transactions between each user and each store. Shall have the function of.

  The store terminal 100 is a terminal device used by a store that sells a transaction target to a user through the service of the online shopping mall provided by the information providing device 10, and is realized by, for example, a PC or a server device. That is, the store terminal 100 is a terminal device used by a seller who sells a transaction target in the online shopping mall. For example, the store terminal 100 is arranged in a store or the like that has put up a transaction target in the online shopping mall. Then, the store terminal 100 registers various types of information regarding the transaction target to be sold in the information providing device 10. The seller who sells the transaction target may or may not have a virtual store in the online shopping mall. The seller may or may not have an actual store.

  The user terminal 200 is an information processing terminal such as a PC (Personal Computer) or a smartphone used by the user. For example, the user terminal 200 can communicate with the information providing device 10 via the network N such as the Internet. Although not shown in FIG. 1, the information providing apparatus 10 may be able to communicate with any number of user terminals 200.

  For example, the store terminal 100 accepts registration of information of a transaction target (for example, image, price, shipping fee, stock quantity, etc.) to be sold in the online shopping mall, according to the operation by the seller. Then, when the information providing apparatus 10 receives a search query of a transaction target from the user, the information providing device 10 extracts the transaction target corresponding to the search query from among the exhibited transaction targets, and the image and price of the extracted transaction target. Is delivered to the user. Then, when the user selects any transaction target content, the information providing apparatus 10 delivers the purchase content, which is the content for purchasing the transaction target corresponding to the selected transaction target, to the user. To do.

  Further, when the user purchases the transaction target through the purchase content, the information providing apparatus 10 accepts registration of the address to be the shipping destination of the transaction, the name of the recipient, the desired delivery date and time, and the like. The information providing apparatus 10 accepts registration of information about the user who is the delivery destination (hereinafter, also referred to as “delivery destination information”) in advance, and the user is authenticated. In that case, the following processing may be executed using the delivery destination information registered in advance. Then, the information providing device 10 transmits the delivery destination information to the store terminal 100, and causes the user to execute the delivery or the like of the transaction target.

[1-2. About an example of electronic commerce]
Here, an example of the service of the online shopping mall provided by the information providing apparatus 10 will be described. For example, the information providing apparatus 10 receives the transaction object information of the transaction object to be sold from the seller who sells the transaction object. In such a case, the information providing device 10 registers the transaction target information in a predetermined database.

  Here, in the online shopping mall provided by the information providing device 10, each store may manage and deliver the transaction target independently, or may deliver from a predetermined warehouse shared by a plurality of stores. For example, when the seller manages and delivers the transaction target at the store, the seller registers the address of the store as the delivery source and the number of stocks as the transaction target information. On the other hand, when the seller manages and delivers the transaction object in a predetermined warehouse, the seller delivers the transaction object to the predetermined warehouse and registers the information indicating the delivery destination warehouse as the transaction object information.

  On the other hand, the information providing apparatus 10 accepts input and selection of a search query corresponding to a desired transaction target from the user terminal 200. For example, the information providing apparatus 10 accepts a transaction target name, a transaction target attribute, and the like as a search query from the user. In such a case, the information providing apparatus 10 refers to the database and searches for a transaction target registered as a sales target, that is, a transaction target corresponding to the received search query from among the exhibited transaction targets.

  In addition, the information providing apparatus 10 displays the transaction target content of each transaction target based on various information regarding the transaction target corresponding to the search query, the attribute of the user who performed the search, and the like (for example, each Determine the order in which the transaction target contents are arranged. For example, the information providing apparatus 10 calculates a score (hereinafter, referred to as “priority”) for displaying each transaction target content as the priority based on the price of the transaction target, the shipping fee, and the like. Then, the information providing apparatus 10 generates a search result in which the transaction target contents are arranged in order of high priority, and transmits the generated search result to the user terminal 200.

  For example, the information providing apparatus 10 calculates the priority based on the price of the transaction target, the shipping fee, the degree of popularity (for example, the number of sales and the number of accesses, the CTR (Click Through Rate) and CVR (Conversion Rate) of the content, etc.). In addition, for example, the information providing device 10 may, based on the relevance between the tag information and the search query that the seller previously gives to the transaction target, or the relevance between the tag information and the user. Alternatively, the information providing apparatus 10 may calculate the priority based on the distance between the delivery destination, such as the user's address, and the shipping source from which the store ships the transaction target. May be.

  Further, the information providing device 10 searches for the degree of association between the search query and each transaction target, the matching result between the attribute of the user who inputs the search query (for example, demographic attribute or psychographic attribute) and the transaction target attribute, and the search. The priority of displaying the transaction target content may be calculated based on various information such as the time when the query is input and the position of the user terminal 200.

  The information providing apparatus 10 may calculate the priority according to each transaction target or the conversion of each transaction target content. For example, the information providing device 10 includes the total number of sales of the transaction target, the CTR (Click Through Rate) of the purchase content, the CPA (Cost Per Action / Cost Per Acquisition), the number of times the web content is browsed for purchasing the transaction target, and the transaction target. The priority is calculated based on various numerical values indicating a predetermined conversion for the transaction target, such as the number of selections of the content.

  The information providing apparatus 10 may calculate the priority based on an arbitrary index other than the above-mentioned indexes. For example, the information providing apparatus 10 may calculate the priority of a higher value for a transaction target having a lower price. Further, the information providing apparatus 10 may calculate the priority of a higher value for a transaction object with a free delivery charge.

  Here, the information providing device 10 is based on the information about the sales promotion cost, which is the cost charged to the seller to promote the sales of the transaction target, and the sales promotion ratio, which is the ratio of the sales promotion cost to the price. The priority may be calculated. For example, the information providing apparatus 10 accepts registration of a sales promotion ratio, which is a ratio of sales promotion expenses to a price, for each transaction target or each store.

  Here, the sales promotion cost is a reward provided from the seller of the transaction to the operator who operates the online shopping mall when the transaction is actually purchased. For example, when the transaction target is sold, the information providing device 10 provides the store with an amount obtained by subtracting the sales promotion cost from the sales price registered in advance. That is, the sales promotion cost is a cost paid to the operator of the online shopping mall by the seller who sells the purchased transaction object, triggered by the purchase of the transaction object. Further, the sales promotion ratio is a ratio of the sales promotion cost to the sales price of the transaction target. In addition, the information providing apparatus 10 may automatically issue a sale or a coupon for a transaction within the range of the sales promotion cost under the initiative of the operator who operates the online shopping mall. That is, the sales promotion cost has not only the nature as an advertising cost, but also an aspect of a store opening fee in the online shopping mall and a cost used in various operations in the online shopping mall.

  The information providing apparatus 10 calculates the priority for displaying the transaction target content by using the value of the sales promotion cost or the sales promotion ratio as an index. The information providing apparatus 10 calculates a higher priority value as the value of the sales promotion ratio or the value of the sales promotion cost is larger. Then, the information providing apparatus 10 generates a search result in which the transaction target contents are arranged in order from the highest priority value.

  Further, when the user selects any transaction target content from the search result, the information providing apparatus 10 arranges information about the transaction target corresponding to the transaction target content and accepts the purchase of the transaction target. Deliver the purchase content of. Then, when the information providing apparatus 10 accepts the purchase operation of the transaction object from the user terminal 200, the information providing apparatus 10 notifies the seller who sold the transaction object that the transaction object has been sold, and also charges various charges. Execute the process.

  For example, the information providing device 10 cooperates with a billing server (not shown) that performs a predetermined billing process, and bills the price of the purchased transaction target. Further, the information providing apparatus 10 calculates the amount obtained by multiplying the sales promotion ratio with respect to the price of the transaction target, that is, the amount of the sales promotion cost, and calculates the amount of the sales promotion cost calculated from the price of the transaction target purchased. Provide the reduced amount to the seller.

  The information providing device 10 may calculate the priority based on the value of the transaction target in the online shopping mall. For example, even if the same transaction target is exhibited from different stores, if the evaluation of the transaction target placed by one of the stores or the evaluation of that store is high, the The value of the transaction target is considered to be high. In addition, regarding the transaction target sold by a certain store, the number of sales of that transaction target, the number of times of search queries related to the transaction target, the number of impressions and selections of purchased content, the price difference with other transaction targets, the transaction target The number of days that have passed since the item was put up for sale, the number of sales of the transaction target sold by another store, and the like are indicators of the value of the transaction target. Therefore, the information providing apparatus 10 may calculate a value score indicating the value of the transaction object based on the various types of information described above, and may calculate the priority of displaying the purchased content based on the calculated value score. ..

  In addition, the information providing apparatus 10 may search the search result such as the range initially displayed on the screen when displaying the search result, the content displayed first when the search result is composed of a plurality of contents, and the like. A predetermined priority area is set in an area whose visibility exceeds a predetermined threshold value. Then, the information providing device 10 arranges the transaction target content of the transaction target whose sales promotion cost / sales promotion ratio value exceeds a predetermined threshold value in the priority area in the order according to the sales promotion cost / sales promotion ratio value. It may be displayed. In addition, the information providing apparatus 10 may display the transaction target contents side by side in an area other than the priority area in the order of priority calculated based on an index other than the sales promotion cost and the sales promotion ratio.

[1-3. About the outline of each processing]
Hereinafter, the presentation process and the providing process performed by the information providing apparatus 10 will be described. In the following description, the providing process executed when the information providing device 10 provides the transaction target content to the user will be described first, and then provided to the seller when the transaction target content is provided. The presenting process for providing the seller with the profit information will be described.

[1-3-1. Regarding the provision of transaction contents]
For example, when the transaction target content is distributed with the priority based on the sales promotion cost or the sales promotion ratio, it may not be said that the information of the transaction target useful to the user is provided. For example, if the first store, which is not highly evaluated by the user, has set a higher sales promotion cost than the second store, which is highly evaluated by the user, the transaction target content of the first store is the second It is displayed with priority over the transaction target of the store. For this reason, the user may purchase a transaction target of a store with a poor reputation among a plurality of stores that sell the same transaction target, and the impression of the transaction target or the online shopping mall may deteriorate.

  Therefore, a method is conceivable in which information regarding the transaction target sold by the seller is provided to the user in the order based on the evaluation related to the seller selling the transaction target via the online shopping mall. For example, the information providing device 10 gives priority to information about a transaction object sold by the first seller over information about a transaction object sold by a second seller whose rating indicated by the evaluation information is lower than that of the first seller. To provide.

  To give a more specific example, the information providing apparatus 10 determines whether the evaluation indicated by the evaluation information satisfies a predetermined condition. Then, the information providing device 10 sells the information on the transaction target sold by the seller whose evaluation is determined to satisfy the predetermined condition, to the seller whose sales are determined to not satisfy the predetermined condition. To give priority to them. For example, the information providing device 10 calculates the priority of providing information on the transaction target sold by the seller based on the determination result, and the transaction target sold by the seller according to the calculated priority. Provide information to the user.

  As described above, since the transaction target content of the transaction target to be sold by the seller who has a higher evaluation from the user is preferentially displayed, the information providing apparatus 10 determines that the evaluation satisfies the predetermined condition. Virtually increases the ratio of the promotion cost, and calculates the priority based on the virtually increased value of the promotion ratio. That is, the information providing apparatus 10 calculates the priority of a transaction object sold by a seller who has a high evaluation, while increasing the value of the sales promotion ratio, which is an index of the priority.

  Here, virtually increasing the value of the sales promotion ratio does not actually increase the value of the sales promotion ratio but indicates a process of increasing the value of the sales promotion ratio only in the calculation of the priority. That is, the information providing apparatus 10 displays the transaction target content in a state in which the value of the sales promotion ratio for a certain transaction target is virtually increased, and thereafter, when the transaction target is purchased, before the virtual increase. The sales promotion cost based on the value of the sales promotion ratio, that is, the value of the sales promotion ratio actually registered by the seller is charged to the seller.

  As a result of such processing, the information providing apparatus 10 can preferentially provide the transaction target content of the store that has a good reputation from the user. Therefore, the information providing device 10 can provide appropriate information to the user. Further, the information providing device 10 does not simply provide the transaction target content of a store with a good reputation with priority, but raises the sales promotion ratio and the amount of the sales promotion cost, so that the store has a good reputation with the user. Adjust the priority so as to give priority to the content to be transacted. As a result of such processing, the information providing apparatus 10 can provide each transaction target content with the priority according to the evaluation from the user for each store while considering the sales promotion ratio and the amount of the sales promotion cost. it can.

[1-3-2. About absolute conditions]
In the processing described above, the priority is adjusted so that the transaction target content of the store that is well received by the users is preferentially provided. In such processing, it is possible to set what kind of conditions are satisfied with the user's reputation, but if appropriate settings are not made, it is appropriate. There is a possibility that the transaction target content cannot be provided in such a manner.

  For example, in an online shopping mall, there are cases where a gradual evaluation of a store is accepted. When such an evaluation from the user exceeds a predetermined threshold value, it is conceivable to virtually increase the sales promotion ratio of the store to preferentially provide the transaction target of the store with a higher reputation. However, if the priority of the transaction target content is determined based on whether or not an absolute condition such as a threshold value is satisfied, there is a possibility that it may not be possible to provide an appropriate search result as the online shopping mall.

  For example, if the priority is controlled under an absolute condition, the higher the number of highly evaluated stores in the online shopping mall, the higher the priority of each store. The order is approached according to the factors other than the evaluation by, and the motivation for improving the evaluation by the user is hindered. Further, when the priority is controlled by an absolute condition, for example, although it is possible to give motivation to improve the evaluation to a threshold that is a condition, when the evaluation exceeds the threshold, further improve the evaluation. Can not be motivated to. Therefore, it may not be said that the online shopping mall as a whole is appropriately improving the evaluation from the user.

[1-3-3. Overview of provision processing]
Therefore, the information providing device 10 executes the following providing process. First, the information providing device 10 acquires evaluation information indicating an evaluation related to a seller who sells a transaction target through the online shopping mall. Further, the information providing device 10 identifies the relative evaluation of the seller based on the acquired evaluation information. Then, the information providing device 10 provides the user with the information regarding the transaction target sold by the seller in the order based on the specified relative evaluation.

  That is, the information providing apparatus 10 does not determine whether the evaluation satisfies the absolute evaluation, but specifies the relative evaluation between the stores in the online shopping mall, and based on the specified relative evaluation. Provide the transaction target content in order. For example, the information providing device 10 identifies, as an example of the relative evaluation, the rank of the seller regarding the evaluation, and provides the user with the information about the transaction target sold by the seller in the order based on the specified rank. .. For example, the information providing apparatus 10 generates the ranking of the stores in order from the highest evaluation based on the evaluation received from the user, and preferentially provides the transaction target content of the store having the highest ranking.

  As a result of such processing, the information providing device 10 can provide the information of the transaction target that is useful to the user. For example, if the transaction target content of a store with a relatively good evaluation is preferentially provided, even if the evaluation of the entire online shopping mall is getting better, the store with the better evaluation among the stores is It is possible to preferentially provide information on the transaction target to be sold. Further, as a result of such processing, the motivation to improve the evaluation can be continuously given to each store, and as a result, the quality of the entire online shopping mall can be improved.

[1-3-4. Overview of presentation processing]
Further, the information providing apparatus 10 executes the following presentation processing in order to motivate each store to improve the evaluation. First, the information providing device 10 identifies a relative evaluation of a seller based on an evaluation related to the seller who sells a transaction target through the online shopping mall. Further, the information providing device 10 determines whether or not the specified relative evaluation satisfies the condition for providing a predetermined profit to the seller in the online shopping mall. Then, the information providing device 10 presents the determination result to the seller together with the specified relative evaluation.

  For example, the information providing device 10 identifies the rank of the seller regarding the evaluation as a relative evaluation, and provides the determination result of whether or not the rank of the seller satisfies a predetermined condition together with the rank. More specifically, the information providing apparatus 10 determines whether the specified relative evaluation satisfies the condition for increasing the priority when providing the user with the information about the transaction target sold by the seller. Determine whether or not. That is, the information providing device 10 determines whether or not a condition for virtually increasing the value of the sales promotion ratio is satisfied. Then, the information providing apparatus 10 provides the determination result to the seller.

  When such a process is executed, the information providing apparatus 10 can give each seller motivation to improve the evaluation from the user in order to obtain a predetermined profit in the online shopping mall. More specifically, the information providing device 10 not only motivates to increase the sales promotion ratio and the amount of sales promotion expenses, but also motivates to relatively improve the evaluation from the user. be able to. That is, the information providing apparatus 10 can give each store motivation to execute a measure for obtaining a higher evaluation than other stores. As a result, the information providing device 10 can improve the aspect of the transaction action by each seller in the entire online shopping mall, and as a result, can provide the information of the transaction target that is useful to the user.

[1-4. Example of presentation process and provision process]
Hereinafter, an example of the flow of the providing process executed by the information providing apparatus 10 will be described with reference to FIG. First, the information providing apparatus 10 accepts an item to be traded or the like via the store terminal 100 and also receives a request for setting a sales promotion ratio (step S1). In such a case, the information providing apparatus 10 executes the presenting process to present the condition information indicating the incentive condition for the sales promotion ratio to the store terminal 100 together with the relative evaluation of the store.

  In addition, in the example illustrated in FIG. 1, an example of the process of providing the condition information when the request for setting the sales promotion ratio is received from the store terminal 100 has been described, but the embodiment is not limited thereto. For example, the information providing apparatus 10 may present the condition information when receiving the request for presenting the condition information from the store terminal 100, or may push the condition information to the store terminal 100 at a predetermined timing.

[1-4-1. Example of presentation process]
For example, the information providing device 10 identifies a relative evaluation for each store (step S2). More specifically, for example, the information providing apparatus 10 specifies the ranking of the evaluation of each store, that is, the ranking for each evaluation type, from the evaluation of a plurality of types for each store.

  For example, the information providing apparatus 10 identifies a seller who uses the store terminal 100 (that is, a store. Hereinafter, referred to as a “determination target”) and identifies various evaluations for the identified seller. The information providing device 10 also specifies various evaluations for other stores. Then, the information providing apparatus 10 specifies the order of evaluation of the determination target, that is, the order of evaluation in the online shopping mall, for each type of evaluation.

  Hereinafter, a specific example of the type of evaluation specified by the information providing device 10 will be described. For example, the information providing device 10 identifies an evaluation (hereinafter, may be referred to as “delivery evaluation”) regarding delivery of a transaction target sold by the identified seller, and determines a determination target based on the identified evaluation. Identify the relative rating of.

  For example, there are transaction objects that are put up for sale in the online shopping mall and are subject to "ASUTSUKU" that arrives the day after the order is placed. It is predicted that the evaluation from the user will be lowered when the shipment of such a product subject to “ASUTSUKU” is delayed. Therefore, the information providing device 10 identifies a relative evaluation based on the period from the purchase of the transaction target until the shipment of the purchased transaction target (hereinafter, may be referred to as “shipping period”). To do. For example, the information providing device 10 calculates a value obtained by dividing the number of times the shipping period exceeds 24 hours by the total number of times the seller has shipped the transaction target as a shipping delay rate. Then, the information providing apparatus 10 generates a ranking in which the stores are arranged in order from the one with the lowest shipping delay rate, and specifies the rank of the determination target. That is, the information providing apparatus 10 generates a ranking in which each store is arranged from the one with a higher evaluation of delivery, and specifies the rank of the determination target.

Moreover, when the time from the purchase of the transaction target to the arrival thereof is long, the impression of the user is considered to be lowered. Therefore, the information providing apparatus 10 identifies the relative evaluation based on the period from the purchase of the transaction object to the delivery of the transaction object to the delivery destination (hereinafter, may be referred to as “delivery period”). To do. For example, the information providing device 10 specifies the period from the registration of the fact that the seller has delivered the product to the delivery of the transaction target by the delivery company as the delivery period, and the average value of the identified delivery period. It is calculated as an average delivery period, and a ranking in which the stores are arranged in order from the one with the shortest average delivery period is generated, and the rank of the determination target is specified. The information providing apparatus 10 may calculate the number of times the delivery period exceeds a predetermined threshold value, generate a ranking in which the stores are arranged in order from the one having the smallest number of times of calculation, and specify the rank of the determination target.

  Further, the evaluation of the transaction target for that item is considered to be the evaluation of the seller who sold the transaction target. Therefore, the information providing device 10 specifies a relative evaluation based on an evaluation (hereinafter, may be referred to as “transaction object evaluation”) regarding a transaction object sold by the seller. For example, an online shopping mall may have a function of accepting a stepwise evaluation of a purchased transaction target. Therefore, the information providing apparatus 10 may specify the rank of the average value (hereinafter, may be described as “average review”) of the evaluation values given to the transaction target. For example, the information providing apparatus 10 may generate a ranking in which stores are arranged in order from the one with the highest average review value, and specify the order of the determination target.

  Here, when the evaluation based on the average value of the evaluation values is performed, the seller or the user associated with the seller gives a high evaluation value to the user, and as a result, an illegal operation of the evaluation value is performed. There is a risk of being granted. Therefore, the information providing apparatus 10 makes a relative evaluation based on the number of times an evaluation value lower than a predetermined threshold value (hereinafter, may be referred to as “low evaluation review”) is given to a transaction target. May be specified. For example, the information providing apparatus 10 calculates the ratio of low-evaluated reviews to the total number of reviews or the number of reviews for each store, generates a ranking in which the stores are arranged in order from the one with the lowest calculated ratio, and specifies the rank of the determination target. You may.

  In addition, in the online shopping mall, there are cases where a stepwise evaluation of each store is accepted. Therefore, the information providing device 10 identifies a relative evaluation based on the evaluation (hereinafter, referred to as “store evaluation”) of the seller. For example, the information providing apparatus 10 identifies an evaluation based on the average value of the evaluation values given to the stores (hereinafter, sometimes referred to as “average store evaluation”), and the identified evaluation is the highest. A ranking in which stores are arranged in order is generated, and a rank to be determined is specified. Further, the information providing apparatus 10 specifies the average value and the number of times of evaluation values (hereinafter, may be referred to as “low store evaluation”) having a value lower than a predetermined threshold for the store, and the specified evaluation. A ranking in which the stores are arranged in order from the lowest is generated, and the ranking of the determination target is specified.

  In addition, the information providing apparatus 10 specifies a relative evaluation based on the number of times the sale of the transaction target is canceled after the purchase due to the seller's convenience. For example, the information providing apparatus 10 calculates, as a store convenience cancellation rate, a rate at which the sale of the transaction target is canceled after the purchase due to the seller's convenience. Then, the information providing apparatus 10 generates a ranking in which the stores are arranged in order from the one with the lowest store convenience cancellation rate, and specifies the rank of the determination target.

  In addition to the various evaluations described above, the information providing apparatus 10 may specify a relative evaluation according to the sales history of each seller. For example, the information providing device 10 may generate a ranking based on the number of sales, the number of browses of transaction targets, CTR (Click Trough Rate), and the like, and specify the rank of the determination target in the generated ranking. Further, the information providing apparatus 10 can adopt an arbitrary threshold value as to what period the shipping period and the shipping period exceed before the delay is considered to occur.

  Subsequently, the information providing apparatus 10 determines whether the relative evaluation satisfies a predetermined condition for giving an incentive (step S3). More specifically, in the information providing device 10, the identified evaluation is a predetermined condition for virtually increasing the sales promotion ratio (hereinafter, referred to as “rising condition”), or the sales promotion ratio is virtually. It is determined for each evaluation type whether or not a predetermined condition (hereinafter, referred to as a “reduction condition”) for decreasing is satisfied.

  For example, the information providing apparatus 10 may determine whether the specified rank is included in a predetermined ratio from the highest. Then, the information providing apparatus 10 presents the determination result to the user. That is, the information providing apparatus 10 specifies the relative evaluation of the seller for each type based on the evaluation of multiple types related to the seller, and determines whether the evaluation satisfies the condition for each type. , The judgment result is presented for each type.

  For example, the information providing apparatus 10 determines whether or not the rank of the determination target is higher than the predetermined first threshold in the ranking of each evaluation type. That is, the information providing apparatus 10 determines whether the relative evaluation of the determination target exceeds a predetermined threshold value. For example, the information providing apparatus 10 determines whether or not the ranking of the determination target in the ranking of each evaluation type is higher than 10th (that is, the range from 1st to 10th). Then, when the rank of the determination target is higher than the 10th place, the information providing apparatus 10 determines that the rising condition is satisfied. The information providing apparatus 10 may determine that the reduction condition is satisfied when the rank does not reach the second threshold lower than the first threshold.

  In addition, the information providing apparatus 10 may determine that different rising conditions or decreasing conditions are satisfied according to the range including the rank of the determination target. For example, the information providing apparatus 10 determines that the rising condition for increasing the sales promotion ratio by 10% is satisfied when the rank of the determination target is 1st to 10th, and the rank of the determination target is 11th to 20th. It may be determined that the rising condition for increasing the sales promotion ratio by 7% is satisfied, and it may be determined that the rising condition for increasing the sales promotion ratio by 5% is satisfied while the rank of the determination target is 21st to 30th. Further, the information providing apparatus 10 may determine that neither the rising condition nor the decreasing condition is satisfied, that is, the sales promotion ratio is not operated, when the rank of the determination target is 100th to 1000th. Further, the information providing apparatus 10 determines that the reduction condition that reduces the sales promotion ratio by 1% is satisfied when the rank of the determination target is 1000 to 2000, and the sales promotion is performed when the rank of the determination target is less than 2000. It may be determined that the reduction condition for reducing the ratio by 2% is satisfied.

  Then, the information providing apparatus 10 generates the content C10 that summarizes the relative evaluation of the seller, that is, the ranking in the ranking and information indicating whether or not each evaluation satisfies a predetermined condition. For example, FIG. 2 is a diagram showing an example of content provided by the information providing apparatus.

  For example, the information providing apparatus 10 generates content C10 such as “incentive information of store A” as the content C10 for the store A, which is a store that uses the store terminal 100, as illustrated in FIG. Then, the information providing apparatus 10 includes, in the content C10, a shipping delay rate in the store A, an average delivery period, a low evaluation review ratio, an average review value, a low store evaluation ratio, an average store evaluation value, and store convenience cancellation. Place the value of the rate as the actual value. Further, the information providing apparatus 10 arranges information indicating how much each performance value is evaluated in the ranking of the entire online shopping mall, that is, information indicating a relative evaluation.

  In addition, the information providing apparatus 10 arranges information indicating a condition satisfied by each relative evaluation as a “situation”. For example, the information providing device 10 arranges information indicating that the sales promotion ratio virtually increases, such as “increase” when the ranking in the ranking satisfies the increasing condition, and when the ranking in the ranking satisfies the decreasing condition, the information indicates that the sales promotion ratio virtually increases. Information indicating that the sales promotion ratio is virtually reduced, such as “decrease”, is arranged. Further, when the rank in the ranking does not satisfy both the rising condition and the decreasing condition, the information providing device 10 arranges information indicating that the sales promotion ratio is not operated, such as “normal”.

  Further, the information providing apparatus 10 determines the improvement amount of the actual measurement value required for the relative evaluation to satisfy the rising condition or the improvement amount of the evaluation required for the relative evaluation not satisfying the decreasing condition. Present the target as a goal. That is, the information providing apparatus 10 further presents the evaluation improvement content as a condition necessary for the relative evaluation to satisfy the predetermined condition.

  For example, in the example shown in FIG. 2, the ranking, which is a relative evaluation of the shipping delay rate of the store A, is 50th, and it is determined that a predetermined increase condition is satisfied. Here, by setting the ranking of the shipping delay rate to within the 40th place, if the rising condition for further increasing the sales promotion ratio is satisfied, the information providing apparatus 10 is required to keep the ranking of the shipping delay ratio within the 40th place. Improvement contents, that is, the improvement contents for satisfying the further rising condition are specified. For example, the information providing apparatus 10 specifies the shipping delay rate of the store whose ranking of shipping delay is 40th as a target value, sets the shipping delay rate of the store A as the target value, and the shipping period and the current shipping. Calculate the difference from the period. Then, the information providing apparatus 10 presents the calculated difference (for example, “0.7 days” or the like) as a target.

  Further, in the example shown in FIG. 2, the ranking, which is a relative evaluation of the average delivery period of the store A, is 1021, and it is determined that the predetermined reduction condition is satisfied. Here, when the reduction condition is satisfied when the ranking of the average delivery period is 1001 or less, the information providing apparatus 10 has the improvement content necessary for keeping the ranking of the average delivery period within 1000, that is, the reduction. Identify the improvements needed to meet the conditions. For example, the information providing apparatus 10 specifies the average delivery period of the store whose ranking of the average delivery period is 1000th as the target value, and calculates the difference between the average delivery period of the store A and the target value. Then, the information providing apparatus 10 presents the calculated difference (for example, “1 day” or the like) as a target.

  In addition, the information providing apparatus 10 similarly specifies the improvement amount of the evaluation required to satisfy the further increasing condition or the improvement amount of the evaluation required to not satisfy the decreasing condition similarly for the other evaluation items. Then, the specified improvement amount is presented as a target. Therefore, the information providing apparatus 10 can present to the seller what measures should be taken to increase the relative evaluation. Note that the information providing apparatus 10 does not need to provide information of the same type as the actual measurement value of each item as a target, and can set any information as long as it is information based on the required improvement amount or information suggesting the improvement amount. May be presented as

  Note that the information providing device 10 arranges in the content C10 a text indicating a measure generally used to improve various evaluation items and information in which a link to a content indicating such a measure is set. It may be displayed. As described above, when the evaluation related to the seller does not satisfy the condition, the information providing apparatus 10 further provides information indicating a measure for satisfying the evaluation, so that the evaluation is performed for each seller. Further motivation to improve can be provided.

  In addition, the information providing device 10 also presents the conditions of the store for which the sales promotion rate is to be increased or decreased. For example, even if the evaluation of a certain store is relatively high, it is presumed that it is not appropriate as the operation target of the sales promotion ratio when the number of transaction targets sold by the store is extremely small. Therefore, the information providing apparatus 10 controls the sales promotion ratio according to whether or not the relative evaluation satisfies the predetermined condition only when the sales history by each store satisfies the predetermined condition corresponding to the evaluation target. To do. That is, the information providing apparatus 10 virtually increases the value of the sales promotion ratio when the sales history by the seller satisfies the predetermined condition and the ranking satisfies the predetermined condition.

  For example, in the example illustrated in FIG. 2, the information providing apparatus 10 has a ratio of the transaction objects to which the notification that the items are shipped from the store, which is the seller, is 50% or more of the sold transaction objects, and When the number of orders to the store is 12000 or more and the order of the shipping delay rate is the predetermined order or more, the information that the sales promotion rate increases is presented as a condition.

  In addition, the information providing device 10 may present, as a result, information indicating how much the sales promotion rate increases when the relative evaluation satisfies the condition for each evaluation type. For example, in the example shown in FIG. 2, in the information providing apparatus 10, since the shipping delay rate rank is included in the range of 41st to 50th, the sales promotion ratio is increased by 2% and the low store evaluation is 11th to 20th. Therefore, it may be presented that the sales promotion ratio is increased by 5% and that the sales promotion ratio is increased by 7% in total. That is, the information providing apparatus 10 acquires evaluation information indicating multiple types of evaluations related to the seller, identifies the relative evaluation of the seller for each type, and based on the relative evaluation specified for each type. The information about the transaction target may be provided to the user in order.

  As described above, the information providing apparatus 10 presents the content C10 in which the relative evaluation of the store to be determined and the determination result of whether the evaluation satisfies a predetermined condition or the like are arranged for each evaluation type to the determination target. To do. As a result, the information providing apparatus 10 can give each store motivation to improve the evaluation from the user.

  Note that, among the various conditions shown in FIG. 2, the “shipment input rate” is, for example, information indicating the ratio of the transaction target in which the seller has registered that the transaction target has been shipped. Further, the “violation line” is a threshold value for warning the seller, and when the number of low evaluation reviews and low store evaluations exceeds the violation line, various warnings are issued from the online shopping mall.

  Returning to FIG. 1, the description will be continued. For example, in order to obtain an incentive to increase the sales promotion ratio, that is, an incentive to preferentially present the transaction target content, the store that has been presented with the content C10 will execute a measure according to the condition information ( Step S5). For example, the store A improves the shipping delay rate and the average delivery period in order to further increase the sales promotion rate. Then, the information providing apparatus 10 can obtain the improvement result by updating the store information (step S6).

[1-4-2. Example of provision processing]
Next, an example of the providing process will be described. For example, the information providing device 10 receives a search query from the user terminal 200 (step S7). In such a case, the information providing device 10 searches for a transaction object related to the search query from the transaction objects being sold, and sets the priority based on the relative evaluation to the store that sells the searched transaction object, The priority of providing the transaction target content of the retrieved transaction target is determined (step S8).

  For example, the information providing apparatus 10 identifies the searched sales promotion ratio of the transaction target (step S9). For example, the information providing apparatus 10 identifies the transaction objects #A to #C corresponding to the search query. Then, the information providing device 10 identifies the store that sells the transaction targets #A to #C, the price of the transaction target, and the sales promotion ratio.

  For example, the information providing apparatus 10 identifies the store #A that sells the transaction target #A, the price “1500 yen” of the transaction target #A, and the sales promotion ratio “10%” of the transaction target #A. Further, the information providing apparatus 10 identifies the store #B that sells the transaction target #B, the price “1400 yen” of the transaction target #B, and the sales promotion ratio “12%” of the transaction target #B. Further, the information providing apparatus 10 identifies the store #C that sells the transaction target #C, the price “1500 yen” of the transaction target #C, and the sales promotion ratio “12%” of the transaction target #C.

  Here, when the sales promotion cost for each of the transaction objects #A to #C is simply calculated, the sales promotion cost of the transaction object #A is “150 yen”, and the sales promotion cost of the transaction object #B is “168 yen”. Therefore, the sales promotion cost of the transaction target #C is “180” yen. As a result, if the value of each sales promotion cost is simply taken as the priority, the transaction target content is provided in the order of transaction target #C, transaction target #B, and transaction target #A.

  However, for example, when the store #A has a higher evaluation than the store #B and the store #C, it is considered that it is better to preferentially present the transaction target content of the transaction target #A. Therefore, the information providing apparatus 10 calculates the sales promotion cost in a state in which the sales promotion rate of the store with a relatively high evaluation is virtually added (step S10).

  For example, the information providing apparatus 10 determines the shipment delay rate, the average delivery period, the low evaluation review, the average review, the low store evaluation, the average store evaluation, and the store convenience cancellation rate from the delivery history of the stores #A to #C. Specify the ranking order for each. Then, the information providing apparatus 10 determines whether or not the ranking of each ranking satisfies a predetermined condition.

  For example, the information providing apparatus 10 determines, for each evaluation item, whether or not the ranking of the ranking, which is a relative evaluation, satisfies predetermined rising conditions and decreasing conditions. Then, the information providing apparatus 10 adjusts the value of the sales promotion ratio in accordance with the item determined to satisfy each condition among the evaluation items and the number of items satisfying the condition. That is, the information providing apparatus 10 increases the priority for displaying the transaction target content when it is determined that the evaluation satisfies a predetermined increase condition, and when the evaluation is determined to satisfy the predetermined decrease condition, Lower the priority of displaying the transaction target content.

  For example, in the example shown in FIG. 1, for store #A, it is assumed that the relative evaluations of several types satisfy the rising conditions. In such a case, the information providing apparatus 10 virtually increases the sales promotion ratio “10%” in the store #A to “15%”. In the following description, the value of the virtual sales promotion rate is the application rate. Then, the information providing apparatus 10 calculates “225”, which is the product of the application rate and the price, as the sales promotion score.

  On the other hand, when the store #B and the store #C do not satisfy each evaluation item, the information providing device 10 calculates the value of the sales promotion score by directly setting the value of the sales promotion ratio as the application ratio. For example, the information providing apparatus 10 calculates the sales promotion score “168” for the transaction target #B of the store #B, and calculates the sales promotion score “180” for the transaction target #C of the store #C.

  Then, the information providing apparatus 10 generates a search result in which the contents are arranged in the order according to the sales promotion score (step S11). For example, the information providing apparatus 10 generates a search result SR in which transaction target contents are arranged in the order of transaction target #A, transaction target #C, and transaction target #B. Then, the information providing apparatus 10 sends the search result SR to the user terminal 200 to preferentially present the transaction target of the store with high value (step S12).

  Further, when the transaction target is purchased, the information providing apparatus 10 charges the seller a sales promotion cost according to the set sales promotion ratio (step S13). For example, when the transaction object #A is purchased, the information providing apparatus 10 charges the seller the sales promotion cost “150 yen” set by the store #A regardless of the application ratio.

[2. Regarding variations of each processing]
In the above-described example, the information providing apparatus 10 determines whether or not the relative evaluation satisfies the condition for giving an incentive, and presents the determination result to the store, and gives the incentive according to the determination result. The provision processing for providing the transaction target content in the state described above is described. Here, the embodiment is not limited to the above-described processing. Hereinafter, variations of the presentation process and the providing process executed by the information providing apparatus 10 will be described.

[2-1. About evaluation items]
The information providing apparatus 10 may adopt an evaluation item of arbitrary content as long as it provides a determination result as to whether or not the store satisfies each evaluation item for the same evaluation item as the evaluation item in the presentation process. In addition, the information providing apparatus 10 may determine whether or not each store satisfies the evaluation item for the evaluation item of arbitrary content, and adjust the value of the sales promotion ratio according to the determination result.

  The information providing apparatus 10 may employ only a part of the various evaluation items described above. In addition to the above-described evaluation items, the information providing device 10 may determine whether or not an arbitrary evaluation item that is considered to indicate the evaluation of each store in the online shopping mall is satisfied.

[2-2. Information to present to sellers]
In the above-described example, the information providing apparatus 10 presents, for each evaluation type, a relative evaluation with respect to the store and a determination result as to whether each evaluation satisfies the rising condition or the decreasing condition. Here, the information providing apparatus 10 may provide information in any form as long as it can give the store a motivation to improve the evaluation from the user.

  For example, it is estimated that the relative evaluation with respect to a store changes every moment not only due to the improvement of the delivery mode by that store, but also due to the improvement of the delivery mode by other stores. Therefore, information indicating a time-series change in the relative evaluation with respect to the store may be further presented. For example, the information providing device 10 may generate a graph showing a time-series change in ranking and provide the generated graph to the store.

  For example, FIG. 3 is a diagram illustrating an example of information provided by the information providing apparatus according to the embodiment to a store and showing time-series changes. As shown in FIG. 3, the information providing apparatus 10 generates a graph C21 indicating a relative evaluation of the store to be determined, that is, a time-series change (transition) of the ranking, and arranges the generated graph C21. The presented content C20 is presented.

  For example, as shown in FIG. 3, the information providing device 10 creates a graph showing the transition of the actual measurement value of the shipping delay rate from March to June with a solid line and the ranking in the ranking of the shipping delay rate with a dotted line. , And presents the created graph C21. Further, the information providing apparatus 10 may present information indicating a condition for presenting a predetermined profit to the seller in superimposition with information indicating a time-series change in relative evaluation. For example, the information providing apparatus 10 superimposes a dotted line indicating a ranking for virtually increasing the sales promotion ratio by 2% and a dotted line indicating a ranking for virtually increasing the sales promotion ratio on the graph C21. indicate. The information providing apparatus 10 may not display the actual measurement value.

  Here, it is considered that the seller can easily determine what kind of improvement should be made by presenting the order of evaluation and the like for each product when improving the delivery mode. Therefore, the information providing apparatus 10 may present information indicating a change in the evaluation of the sale of the transaction target selected by the seller among the transaction targets sold by the seller. For example, the information providing apparatus 10 may present information indicating a change in evaluation of sales of a transaction target belonging to the type selected by the seller among the transaction targets sold by the seller.

  For example, the information providing apparatus 10 displays the product narrowing-down content C22 for receiving the product narrowing down as illustrated in FIG. For example, the product narrowing-down content is reviewed by the genre of the product (for example, various categories and types), the product name, the number of orders, the number of stars given by the user (that is, evaluation content), and the user. It accepts the input of conditions such as the review rate, which is a ratio. Further, the information providing device 10 identifies, among the transaction objects sold by the store, the transaction objects that satisfy the conditions input in the product narrowing-down content. Then, the information providing apparatus 10 may specify various evaluations of the specified transaction object and present a relative evaluation based on the specified evaluation, and present a time-series change in the evaluation as a graph C21. May be.

  Further, the information providing apparatus 10 may specify various reviews for the transaction object that satisfies the input condition, and arrange and display the specified reviews on the review screen C23. By executing such processing, the information providing apparatus 10 can make the seller recognize what kind of transaction target and what kind of measure it can take to improve the relative evaluation. ..

[2-3. About incentives]
Further, in the above description, the information providing apparatus 10 has an incentive to virtually increase the value of the sales promotion ratio when providing the search result, and a penalty to virtually reduce the value of the sales promotion ratio. Here, the information providing device 10 may increase or decrease the value of the sales promotion ratio by an arbitrary method.

  For example, the information providing apparatus 10 multiplies the value of the promotion ratio by a constant value of 1 or more each time the rising condition is satisfied, and multiplies the value of the promotion ratio by a value of 1 or less each time the decreasing condition is satisfied. Good. Further, the information providing device 10 may add the number of items satisfying the rising condition to the sales promotion ratio and subtract the number of items satisfying the decreasing condition from the sales promotion ratio. That is, the information providing apparatus 10 may employ an incentive according to the number of evaluation items determined to satisfy the predetermined condition. For example, the information providing apparatus 10 may increase the value of the sales promotion ratio to a higher value as the number of items satisfying a predetermined increase condition among the evaluation items increases.

  Further, the information providing apparatus 10 may calculate the priority based on various indexes other than the value of the sales promotion cost or the sales promotion ratio, and adjust the calculated priority according to the evaluation of each seller. Good. For example, the information providing apparatus 10 may adjust the priority so that the better the evaluation, the higher the value.

  In addition, the information providing apparatus 10 acquires evaluation information indicating multiple types of evaluations related to the seller, and according to the evaluation type determined to satisfy a predetermined condition among the relative evaluations based on the evaluation information. The value of the sales promotion ratio may be virtually increased at a different ratio. For example, when only the shipment delay rate satisfies the predetermined condition, the information providing apparatus 10 sets a value obtained by multiplying the sales promotion ratio by 1.2 as the application ratio, and the shipment delay rate and the average delivery period satisfy the predetermined condition. The value obtained by multiplying the sales promotion ratio by 1.5 may be used as the application ratio. Moreover, the information providing apparatus 10 may employ different incentives for each evaluation item. When the value of the average review satisfies the predetermined condition, the sales promotion ratio may be increased by 1.1 times, and when the value of the low store evaluation satisfies the predetermined condition, the sales promotion ratio may be increased by 1.2 times.

  In addition, the information providing apparatus 10 may increase the value of the sales promotion ratio in accordance with the number of items satisfying the corresponding rising condition among the evaluation items. For example, the information providing apparatus 10 may use the value obtained by adding the number of items satisfying the rising condition among the evaluation items to the sales promotion ratio as the application ratio. Further, the information providing apparatus 10 may set the value obtained by subtracting the number of items satisfying the reduction condition among the evaluation items to the sales promotion ratio as the application ratio.

[2-4. Regarding conditions for granting incentives]
In the above-described example, the information providing device 10 specifies the ranking of stores for each evaluation type and gives an incentive according to the specified ranking. Here, the information providing apparatus 10 can adopt any condition as a condition for giving any incentive.

  For example, the information providing apparatus 10 may preferentially provide the user with the information about the transaction target sold by the seller, as the identified seller has a higher rank. For example, the information providing apparatus 10 increases the sales promotion ratio by 10% for the seller ranked first and increases the sales promotion ratio by 9% for the seller ranked second. You may give an incentive according to the rank of the ranking which is evaluation.

  In addition, for example, the information providing device 10 may preferentially provide information regarding the transaction target sold by the sellers included in a predetermined ratio from the highest specified rank. For example, the information providing apparatus 10 may give an incentive to sellers included in the top 10% of the ranking.

  Further, the information providing device 10 may give an incentive according to the ranking range. For example, the information providing device 10 includes information about a transaction target sold by a first seller whose order is within the first range, and a second seller whose order is within a second range including a lower order than the first range. May be provided in preference to the information about the trading object sold by. For example, the information providing device 10 may increase the sales promotion ratio by 10% for the sellers ranked first to tenth, and may increase the sales promotion ratio by 9% for the sellers ranked eleventh to twentieth. ..

  Further, the information providing apparatus 10 determines, for example, the speed of response to an inquiry from the user, the response rate to the inquiry, and whether or not the image of the transaction object satisfies a predetermined condition (for example, the price or description of the product in the image). Etc.), and whether or not the description of the transaction object includes predetermined information (eg, JIS code, product name, maker name, price, etc.), etc. Then, the transaction target content may be provided with a priority according to the generated ranking.

[2-5. Regarding calculation of priority]
Here, the information providing apparatus 10 may calculate a sales promotion score that comprehensively considers not only the relative evaluations and ranks of the various types described above, but also the sales history and the like. For example, the information providing apparatus 10 calculates a priority (that is, a sales promotion score) for providing information regarding a transaction target sold by the seller based on the identified rank of the seller, and the calculated priority is set to the calculated priority. In response, the user may be provided with information regarding the transaction object sold by the seller. For example, the information providing apparatus 10 may increase the value of the sales promotion score as the number of transaction objects sold by the seller increases, and for example, if the number of low evaluation reviews and the number of low store evaluations increase. As the number increases, the value of the promotion score may be decreased.

  Here, the information providing apparatus 10 may consider various weightings when calculating the sales promotion score. For example, the information providing apparatus 10 may calculate the priority from the order specified for each type, considering different weights for each type. For example, the information providing apparatus 10 increases the sales promotion ratio by 2% when the shipping delay rate rank satisfies a predetermined condition, and increases the sales promotion ratio when the average review rank satisfies the predetermined condition. You may raise only 1%. It should be noted that any setting can be adopted regarding which type is to be emphasized, that is, regarding what weight is to be set.

  In addition, the information providing device 10 is a transaction target that is sold by the seller with a priority based on the rank of the seller regarding the evaluation whose sales history satisfies a predetermined condition among the plurality of types of evaluations related to the seller. Information may be provided to the user. That is, the information providing apparatus 10 may calculate the priority based only on the ranking of the evaluation of the type that satisfies the condition.

  In addition, the information providing device 10 provides the user with information regarding the transaction target sold by the seller in the order based on the relative evaluation specified for each type and the relationship between the user's attribute and each type. May be provided. For example, the information providing apparatus 10 identifies evaluation types that are highly related to various user attribute information such as the user's demographic attributes, psychographic attributes, search query history, and browsing history. The priority may be calculated in a state where the ranking result is more important than the ranking results in other evaluation types.

  In addition, the information providing device 10 sets the weight for the type of evaluation highly related to the purchase history of the user to be higher than that of the other types of evaluation, and then sells the relative evaluation of each type. You may calculate the priority which provides a user with the information regarding the transaction object sold by a person. For example, the information providing apparatus 10 identifies rankings in various evaluations of shops that the user has purchased as a transaction target, and estimates which type of evaluation the user attaches importance to.

  Then, the information providing apparatus 10 may calculate the priority by setting the weight of a value larger than the evaluation of other types for the evaluation of the type estimated to be emphasized by the user. For example, when the information providing apparatus 10 purchases a transaction target from a seller whose ranking in the low store evaluation or the average store evaluation is high, the information providing device 10 selects among the transaction targets corresponding to the search query, the low store evaluation or the average. The transaction target content that is sold by a seller with a higher ranking in the store evaluation may be preferentially provided.

  Further, it is estimated that the user whose transaction target is canceled due to the convenience of the store does not want to purchase the transaction target from the seller who has a high cancellation ratio due to the store. Therefore, the information providing apparatus 10 provides the content of the transaction target of the store in which the order of the store convenience cancellation rate is equal to or less than a predetermined threshold when the user has previously canceled the transaction target due to the store convenience. May be excluded from.

  Further, the information providing device 10 may provide the user with information regarding the transaction target sold by the seller in the order based on the specified relative evaluation and the type of the seller. For example, in a store of a genre where an online shopping mall cannot hold inventory, the shipping delay rate and the average delivery period tend to be inevitably high. Therefore, the information providing apparatus 10 may calculate the priority in consideration of the type of seller. For example, the information providing apparatus 10 may calculate the priority of a seller who mainly sells a product of a predetermined genre while lowering the weight of the ranking result of the predetermined type. That is, in the information providing device 10, when the type of seller is a type in which the rate of evaluation of sellers belonging to the same type satisfying a predetermined condition is lower than that of other types (that is, the shipment delay rate is relatively low). A seller in a very high genre) may provide the user with information about a transaction target sold by the seller in preference to other sellers.

[2-6. Other]
If the evaluation related to the seller satisfies the condition and the value of the sales promotion ratio is not registered by the seller, the information providing device 10 provides the determination result and the information for prompting the registration of the sales promotion ratio. May be presented. For example, the information providing apparatus 10 may present the content C10 as shown in FIG. 2 only when the sales promotion ratio is not registered. That is, the information providing apparatus 10 may present each evaluation item, a determination result of whether or not each evaluation item is satisfied, an incentive when the evaluation item is satisfied, and the like only when the sales promotion ratio is not registered. .. By executing such a process, the information providing apparatus 10 can present the profit when the sales promotion ratio is registered to each seller, and thus can promote the setting of the sales promotion ratio.

  The information providing apparatus 10 may provide the user with arbitrary information in addition to whether or not each evaluation item satisfies the rising condition and the decreasing condition and the thresholds of the rising condition and the decreasing condition. For example, the information providing device 10 may provide information indicating a shipping speed and a shipping delay rate when compared with other sellers. For example, the information providing apparatus 10 may display a graph indicating what the average delivery period or average shipping period is in all the stores, and the shipping delay rate in all the stores. ..

  Further, the information providing device 10 arranges in the content C10, text indicating a measure generally used to improve various evaluation items and information in which a link to the content indicating such a measure is set. It may be displayed. As described above, when the evaluation related to the seller does not satisfy the condition, the information providing apparatus 10 further provides information indicating a measure for satisfying the evaluation, so that the evaluation is performed for each seller. Further motivation to improve can be provided.

[3. Configuration of information providing device]
Hereinafter, an example of the functional configuration of the information providing device 10 will be described. FIG. 4 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. As shown in FIG. 4, the information providing device 10 includes a communication unit 20, a storage unit 30, and a control unit 40.

  The communication unit 20 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 20 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the store terminal 100 and the user terminal 200.

  The storage unit 30 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. The storage unit 30 also stores a transaction target database 31, a store database 32, and a condition database 33.

  In the transaction object database 31, information on transaction objects exhibited in the online shopping mall is registered. For example, FIG. 5 is a diagram showing an example of a transaction target database according to the embodiment. In the example shown in FIG. 5, the transaction target database 31 is associated with “store ID (Identifier)”, “transaction target ID”, “category information”, “price information”, “shipping cost”, and “sales promotion ratio”. Have been registered. Note that, in addition to the information shown in FIG. 3, the transaction target database 31 stores various types of transaction target images such as transaction target images and transaction target content that is an explanation, purchase content, transaction target content CTR, CVR, and the like. Information may be registered.

  Here, the "store ID" is an identifier indicating the store that put up the transaction target, that is, an identifier indicating the seller. Further, the “transaction target ID” is an identifier indicating a transaction target. The "category information" is information indicating the category to which the transaction target indicated by the associated "transaction target ID" belongs. The "price information" is information indicating the price of the transaction target indicated by the associated "transaction target ID". Further, the “shipping fee” is information indicating the total amount when the transaction object indicated by the associated “transaction object ID” is delivered. Further, the “sales promotion ratio” is a value of the sales promotion ratio set for the transaction object indicated by the associated “transaction object ID”.

  For example, in the example shown in FIG. 5, the store ID “store # 1”, the transaction target ID “transaction target # 1-1”, the category information “category #ABC”, and the price information “price information # 1-1”. , Shipping fee “postage # 1-1”, and sales promotion ratio “sales promotion ratio # 1-1” are registered. In such information, the information about the store indicated by the store ID “store # 1” is the store information “store information # 1”, which is the transaction target put up by this store, and the transaction target ID “transaction target # 1”. It indicates that the transaction target indicated by "-1" belongs to the category indicated by the category information "category #ABC". Further, in such information, the price of the transaction object indicated by the transaction object ID “transaction object # 1-1” is the price indicated by the price information “price information # 1-1”, and the shipping fee is the shipping fee “shipping fee # 1-”. 1 ”indicates that the shipping fee is indicated. Further, such information indicates that the sales promotion ratio “sales promotion ratio # 1-1” is set for the sales target indicated by the sales target ID “transaction target # 1-1”.

  In the example shown in FIG. 5, as information corresponding to each item, “store # 1”, “transaction target # 1-1”, “category # A-B-C”, and “price information # 1-1”. , "Postage # 1-1", and "sales promotion ratio # 1-1" are described. Here, the transaction object database 31 is actually a numerical value or a character string for identifying a store or a transaction object, a numerical value or a character string indicating a hierarchy of a category to which the transaction object belongs, a numerical value indicating a price or a shipping fee, and a sales promotion. A numerical value or the like indicating the ratio is registered.

  Returning to FIG. 2, the description will be continued. Various information regarding the store is registered in the store database 32. For example, FIG. 6 is a diagram showing an example of information registered in the store database according to the embodiment. As shown in FIG. 6, in the store database 32, “store ID”, “sales history”, “evaluation information”, “shipping mode information”, “delivery result history”, “total sales amount”, “ranking information”, And information such as “incentive” are registered in association with each other.

  Here, the “sales history” is information indicating the sales history of the transaction target by the store indicated by the associated store ID, and the “evaluation information” is the store indicated by the associated store ID. , Information indicating the evaluation of the transaction target sold by the store. Further, the “shipping mode information” is information indicating the mode of shipping by the store indicated by the associated store ID. The “delivery result history” is information indicating the result of delivery by the store indicated by the associated store ID. Further, the “total sales amount” is the total sales amount of the transaction target in the store indicated by the associated store ID. The “incentive” is information indicating the content of the incentive given to the store indicated by the associated store ID. Further, the "rank information" is information indicating a relative evaluation with respect to the store, that is, a rank of the store in each type of evaluation.

  For example, in the example shown in FIG. 6, the store ID “store # 1”, the sales history “sales history # 1”, the evaluation information “evaluation # 1”, the shipping mode information “shipping mode # 1”, and the delivery result history “shipping result”. # 1 ”, total sales amount“ total sales # 1 ”,“ ranking information # 1 ”, and incentive“ 1.3 ”are registered in association with each other. In such information, the sales history of the store indicated by the store ID “store # 1” is “sales history # 1”, the evaluation information is “evaluation # 1”, and the shipping mode information is “shipping mode # 1”. The delivery result history is “delivery result # 1”, the total sales amount is “total sales number # 1”, the rank of the store in each type of evaluation is “ranking information # 1”, and the incentive is “1”. .3 times ”.

  In the example shown in FIG. 6, “store # 1”, “sales history # 1”, “evaluation # 1”, “shipment mode # 1”, “delivery result # 1”, “total sales # 1”, and Although a conceptual value such as “ranking information # 1” is described, in reality, character strings and numerical values showing each store, data showing sales history, numerical values showing evaluation from each user, history of shipping period The data to be shown, the data to show the history of the delivery period, the numerical value to show the total sales, the numerical value to show the ranking of the stores in various evaluation types, etc. will be registered.

  Returning to FIG. 2, the description will be continued. Various ascending conditions and decreasing conditions are registered in the condition database 33. For example, FIG. 7 is a diagram showing an example of information registered in the condition database according to the embodiment. As shown in FIG. 7, information having items such as “condition ID”, “condition content”, and “corresponding process” is registered in the condition database 33.

  Here, the “condition ID” is an identifier indicating each condition. In addition, the “condition content” is information indicating which evaluation item satisfies which condition, that is, the content of the condition. The “corresponding process” is information indicating what process is to be executed when the content of the associated condition is satisfied.

  For example, in the example shown in FIG. 7, the condition database 33 corresponds to the condition ID “condition # 1”, the condition content “shipment delay rate rank = 31st to 40th”, and the corresponding process “sales promotion ratio 1% UP”. It is registered with. Such information is a condition of whether or not the condition indicated by the condition ID “condition # 1” is “the shipping delay rate rank is included from 31st to 40th”, and the condition is satisfied. Indicates that the value of the sales promotion ratio is “increased by 1%”.

  Returning to FIG. 4, the description will be continued. The control unit 40 is, for example, a controller, and various programs (an example of a notification program) stored in a storage device inside the information providing apparatus 10 by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. (Corresponding to) is executed by using the RAM as a work area. The control unit 40 is a controller, and is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As illustrated in FIG. 4, the control unit 40 includes an acquisition unit 41, a specification unit 42, a determination unit 43, a presentation unit 44, a search unit 45, a provision unit 46, and a setting unit 47.

  The acquisition unit 41 acquires evaluation information indicating an evaluation related to a seller who sells a transaction target via the online shopping mall. For example, when the acquisition unit 41 receives a condition information presentation request from the store terminal 100, a search query from the user terminal 200, and the like, the sales history of each store, the history of shipment, and the history of delivery, Acquires the evaluation, etc. for each store and the transaction target sold by each store. And the acquisition part 41 produces | generates the value of various evaluation items based on the acquired information. For example, the acquisition unit 41 calculates a shipping delay rate, an average delivery period, a low evaluation review, an average review, a low store evaluation, an average store evaluation, and a store convenience cancellation rate.

  The identifying unit 42 identifies the relative evaluation of the seller based on the evaluation information. For example, the specifying unit 42 specifies the rank of the seller regarding the evaluation as a relative evaluation. Further, the specifying unit 42 specifies the relative evaluation of the seller for each evaluation type.

  For example, the identifying unit 42 may perform a relative evaluation based on a period from the purchase of the transaction object to the shipment of the transaction object, or the transaction object after the transaction object is purchased, as the relative evaluation of the delivery of the transaction object. Specifies a relative rating based on the time it takes for the to be delivered to the destination. That is, the identifying unit 42 identifies the ranking of the shipping delay rate and the average delivery period in each store that opens in the online shopping mall.

  Further, the specifying unit 42 performs relative evaluation based on the number of times an evaluation value lower than a predetermined threshold is given to the transaction object as a relative evaluation based on the evaluation of the transaction object sold by the seller. The relative evaluation based on the average value of the evaluation value and the evaluation value for the transaction target is specified. That is, the specifying unit 42 specifies the rankings of the low evaluation reviews and the average reviews in each store that opens in the online shopping mall.

  Further, the specifying unit 42, as a relative evaluation to the seller, a relative evaluation based on the number of times the seller is given an evaluation value lower than a predetermined threshold value, or an evaluation value of the seller. Identify relative ratings based on average values. That is, the specifying unit 42 specifies the ranking of the low store evaluation and the average store evaluation in each store that opens in the online shopping mall.

  Further, the specifying unit 42 specifies a relative evaluation based on the number of times the sale of the transaction target is canceled. That is, the specification unit 42 specifies the ranking of the store convenience cancellation rate in each store that opens in the online shopping mall. Then, the specifying unit 42 registers the rank of each store in the specified ranking as rank information in the store database 32. The identifying unit 42 may execute the above-described processing at any timing.

  The determination unit 43 determines whether the specified relative evaluation satisfies the condition for providing the seller with a predetermined profit in the online shopping mall. More specifically, the determination unit 43 determines whether or not the relative evaluation of each seller satisfies the condition for virtually increasing the sales promotion ratio. More specifically, the determination unit 43 determines, for each type of evaluation, whether or not the rank in the evaluation ranking satisfies a predetermined condition. For example, the determination unit 43 determines whether or not the ranking satisfies various rising conditions or various decreasing conditions such as whether or not the sellers are included in a predetermined ratio in order from the highest ranking.

  For example, when executing the presentation process, the determination unit 43 reads out the ranking in the ranking of the store to be determined from the store database 32, and determines whether or not the ranking in the read ranking satisfies a predetermined increase condition or decrease condition. judge. Further, when executing the providing process, the determination unit 43 specifies the store that sells the transaction target searched by the search unit 45 from the transaction target database 31 and the rank of the specified store from the store database 32. Then, the determination unit 43 determines whether or not the specified rank satisfies the predetermined rising condition and the predetermined decreasing condition.

  The presentation unit 44 presents the determination result of the determination unit 43 to the seller together with the specified relative evaluation. For example, the presentation unit 44 determines the order of stores in each type identified by the identification unit 42 with respect to the determination target store, the determination result determined by the determination unit 43, and the conditions necessary for the relative evaluation to satisfy the conditions. The content C10 in which is arranged is generated, and the generated content C10 is presented to the store.

  Note that the presentation unit 44 may further present information indicating a time-series change in the evaluation of the seller. For example, when the presentation unit 44 receives a distribution request for a graph indicating a time-series change in rank of a certain type, the presenting unit 44 acquires a history of ranks in evaluation of a target type, and a graph C21 indicating the acquired history. That is, the information indicating the time series change of the relative evaluation is generated. Note that the presentation unit 44 may superimpose information indicating a condition for presenting a predetermined profit to the seller with information indicating a time-series change in relative evaluation. For example, the presentation unit 44 may superimpose, on the graph C21, information indicating the ranking of the rising condition and the information indicating the ranking of the decreasing condition. Then, the presentation unit 44 presents the generated graph C21.

  Note that the presentation unit 44 may present information indicating a change in evaluation of sales of the transaction target selected by the seller among the transaction targets sold by the seller. For example, the presentation unit 44 may present information indicating a change in evaluation of sales of a transaction target belonging to the type selected by the seller among the transaction targets sold by the seller.

  The search unit 45 searches for a transaction target corresponding to the search query. For example, when the search unit 45 receives a search query from the user terminal 200, the search unit 45 searches the transaction target database 31 for a transaction target corresponding to the search query. Then, the provider 46 is notified of the searched transaction object.

  The providing unit 46 provides the user with the information regarding the transaction target sold by the seller in the order based on the relative evaluation. For example, the providing unit 46 provides the user with information regarding the transaction target sold by the seller in the order based on the rank of the seller. For example, the providing unit 46 executes the following process for each transaction target searched by the search unit 45.

  First, the providing unit 46 identifies the sales promotion ratio set for the transaction object and also identifies the seller who sells the transaction object. Subsequently, the providing unit 46 notifies the determining unit 43 of the identified seller, causes the determining unit 43 to determine whether the ranking of various types of evaluation of the identified seller satisfies a predetermined condition, and acquires the determination result. .. Then, the providing unit 46 virtually increases or decreases the value of the sales promotion ratio according to the determination result, and calculates the value of the sales promotion score. Then, the providing unit 46 generates a search result in which the sales target content of each sales target is arranged in the order of the calculated sales promotion score, and provides the generated search result to the user.

  In this way, the providing unit 46 calculates the priority of providing information regarding the transaction target sold by the seller based on the ranking of the seller, and the seller is sold according to the calculated priority. Providing users with information regarding the transaction target. For example, the providing unit 46 preferentially provides the user with the information regarding the transaction target sold by the seller, as the seller having the higher specified rank.

  Note that the providing unit 46 may preferentially provide the user with the information regarding the transaction objects sold by the sellers included in a predetermined ratio from the highest rank, and the rank falls within the first range. Providing information about a transaction object sold by a first seller with priority over information about a transaction object sold by a second seller whose order falls within a second range including a lower rank than the first range. You may do it. Such processing can be realized, for example, by appropriately setting how much the sales promotion ratio is virtually increased when the increase condition is satisfied.

  In addition, the providing unit 46 may virtually increase the value of the sales promotion ratio when the sales history by the seller satisfies a predetermined condition and the rank satisfies a predetermined condition. For example, the providing unit 46 relates to the transaction target sold by the seller with a priority based on the rank of the seller regarding the evaluation whose sales history satisfies a predetermined condition among a plurality of types of evaluations related to the seller. Information may be provided to the user. For example, the providing unit 46 may virtually increase the sales promotion ratio when the number of transaction objects sold by the seller exceeds a predetermined threshold and the rank is equal to or higher than the predetermined threshold.

  Further, the providing unit 46 may provide the user with the information regarding the transaction target sold by the seller in the order based on the relative evaluation specified for each type. That is, the providing unit 46 may provide the user with the information regarding the transaction target sold by the seller with the priority based on the rank specified for each type. For example, the providing unit 46 sets a transaction target of a store in which the rank of the shipping delay rate and the rank of the average delivery period both satisfy a predetermined rising condition, and a trading target of the store in which only the rank of the shipping delay rate satisfies a predetermined rising condition. You may provide it with priority over that.

  It should be noted that the providing unit 46 may calculate the priority from the rank specified for each type in consideration of different weights for each type. For example, the providing unit 46 may preferentially provide a transaction target of a store whose order of the store convenience cancellation rate satisfies a predetermined condition, over a transaction target of a store whose order of average review satisfies a predetermined condition.

  Further, the providing unit 46 may provide the user with the information regarding the transaction target sold by the seller in the order based on the relative evaluation and the relationship between the user's attribute and each type. In addition, the providing unit 46 sets the weight for the type of evaluation highly related to the purchase history of the user higher than that of the other types of evaluations, and determines the seller from the relative evaluation of each type. You may calculate the priority which provides a user with the information regarding the transaction object sold by. For example, the providing unit 46 sets individual weights for each evaluation type according to various attributes of the user, and sets a virtual increase rate for each type when the increase condition is satisfied. A value obtained by weighted averaging may be used as the final rate of increase.

  Further, the providing unit 46 may provide the user with information regarding the transaction target sold by the seller in an order based on the relative evaluation and the type of the seller. For example, the providing unit 46 may calculate the priority depending on whether the relative evaluation satisfies the condition according to the type of the store of the seller, and the weight according to the type of the store of the seller. The rate of increase obtained by taking the weighted average may be adopted. Further, when the type of the seller is a type in which the rate of evaluation of sellers belonging to the same type satisfying a predetermined condition is lower than that of the other types, the providing unit 46 relates to the transaction target sold by the seller. Information may be provided to users in preference to other sellers. For example, the providing unit 46 may increase the sales promotion rate when the shipment delay rate or the average delivery period satisfies a predetermined condition for a store of a type in which the shipment delay rate or the average delivery period average is lower than other types. May be set to be lower than the increase value in other types of stores.

[4. Processing procedure]
Next, a processing procedure by the information providing apparatus 10 according to the embodiment will be described with reference to FIGS. 8 and 9. FIG. 8 is a flowchart showing an example of the flow of presentation processing according to the embodiment. FIG. 9 is a flowchart showing an example of the flow of the providing process according to the embodiment.

  First, an example of the flow of the presentation process will be described with reference to FIG. First, the information providing apparatus 10 acquires information about a store (step S101). Then, the information providing device 10 determines whether or not the relative items regarding the value of the store satisfy a predetermined condition based on the information of the store (step S102), and then the information providing device 10 determines the determination result. Is presented to the store together with the incentives when each condition is satisfied (step S103), and the process ends.

  Next, an example of the flow of providing processing will be described with reference to FIG. First, the information providing apparatus 10 accepts a search query (step S201), and the information providing apparatus 10 searches for a transaction target corresponding to the search query (step S202). After that, the information providing apparatus 10 calculates the priority of providing the transaction target content according to whether or not the relative evaluation with respect to the store satisfies the condition regarding the incentive (step S203). For example, the information providing apparatus 10 adjusts the value of the sales promotion ratio according to each rising condition or decreasing condition, and calculates the priority of displaying each transaction target content based on the adjusted value. Then, the information providing apparatus 10 provides the information on the transaction target with the calculated priority (step S204), and ends the process.

[5. Modification example)
The information providing apparatus 10 described above may be implemented in various different forms other than the above embodiment. Therefore, other embodiments of the information providing apparatus 10 will be described below.

[5-1. About application target]
In the example described above, the information providing apparatus 10 controls the priority of providing the transaction target content by controlling the value of the sales promotion ratio when the rising condition is satisfied or the decreasing condition is satisfied. However, the embodiment is not limited to this. For example, the information providing apparatus 10 controls not the sales promotion ratio but the calculation query and the matching degree of each transaction target depending on whether or not the rank in the evaluation of the store satisfies a predetermined condition, thereby performing the transaction. The priority of providing the target content may be changed. Further, the information providing device 10 may control the degree of matching between the user and the transaction target.

  Further, when the information providing apparatus 10 proposes a transaction target to the user, like the above-described providing processing, the priority depending on whether the relative evaluation with respect to the store satisfies a predetermined condition. Then, you may propose a transaction target. That is, the information providing apparatus 10 may perform the above-described providing process in an arbitrary manner as long as the priority of providing the information of the transaction target sold by the seller is changed based on the relative evaluation of the seller. Good to do.

[5-2. Regarding processing mode]
Further, of the processes described in the above embodiment, all or part of the processes described as being automatically performed may be manually performed, and conversely, the processes described as being manually performed. All or part of the above can be automatically performed by a known method. In addition, the processing procedures, specific names, information including various data and parameters shown in the above-mentioned documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various kinds of information shown in each drawing are not limited to the illustrated information.

  Further, each component of each device shown in the drawings is functionally conceptual and does not necessarily have to be physically configured as shown. That is, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part of the device may be functionally or physically distributed / arranged in arbitrary units according to various loads or usage conditions. It can be integrated and configured.

  Further, the respective embodiments described above can be appropriately combined within a range in which the processing content is not inconsistent.

[5-3. program〕
Further, the information providing device 10 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration shown in FIG. FIG. 10 is a diagram illustrating an example of the hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected by a bus 1090. Have.

  The arithmetic unit 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, or the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, and is a ROM (Read Only Memory), HDD (Hard Disk Drive), flash memory, or the like. It is realized by.

  The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various kinds of information such as a monitor and a printer. For example, a USB (Universal Serial Bus) or a DVI (Digital Visual Interface), It is realized by a connector of a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, USB.

  The input device 1020 is, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. The input device 1020 may also be an external storage medium such as a USB memory.

  The network IF 1080 receives data from another device via the network N and sends the data to the arithmetic device 1030, and also transmits data generated by the arithmetic device 1030 via the network N to another device.

  The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

  For example, when the computer 1000 functions as the information providing device 10, the arithmetic device 1030 of the computer 1000 realizes the function of the control unit 40 by executing the program loaded on the primary storage device 1040.

[6. effect〕
As described above, the information providing device 10 acquires the evaluation information indicating the evaluation related to the seller who sells the transaction target through the online shopping mall. Further, the information providing device 10 identifies the relative evaluation of the seller based on the acquired evaluation information. Then, the information providing device 10 provides the user with the information regarding the transaction target sold by the seller in the order based on the specified relative evaluation. As a result of such processing, the information providing device 10 provides information in the order according to the relative evaluation, and thus provides useful information to the user and promotes and provides competition for the entire online shopping mall. Can be continuously improved.

  Further, the information providing device 10 identifies the rank of the seller regarding the evaluation as a relative evaluation, and provides the user with the information regarding the transaction target sold by the seller in the order based on the rank of the seller. Further, the information providing apparatus 10 preferentially provides the user with the information regarding the transaction target sold by the seller, as the seller having the higher specified rank. For example, the information providing apparatus 10 preferentially provides the user with information regarding the transaction objects sold by the sellers included in a predetermined ratio from the highest specified rank. In addition, for example, the information providing apparatus 10 sets the information regarding the transaction target sold by the first seller whose order is within the first range to the second range in which the order is included in the second range including the order lower than the first range. Providing priority over information about what is sold by the seller. In addition, the information providing device 10 calculates the priority of providing information regarding the transaction target sold by the seller based on the rank of the identified seller, and according to the calculated priority, by the seller. Providing users with information about what is sold. As a result of such processing, the information providing apparatus 10 preferentially provides information of a seller having a higher evaluation rank as a relative evaluation, and thus can provide useful information to the user.

  In addition, when it is determined that the specified relative evaluation satisfies a predetermined condition, the information providing apparatus 10 promotes the sales paid by the seller to the operator of the online shopping mall when the transaction target is purchased. The ratio of the cost to the selling price of the transaction target, which is the ratio of the priority when providing information about the transaction target to the user, is virtually increased and virtually increased. The user is provided with information regarding the transaction target sold by the seller in the order based on the value of the sales promotion ratio. In addition, when the transaction target is purchased, the information providing apparatus 10 sets a sales promotion cost based on the value of the sales promotion ratio before being virtually increased. Therefore, the information providing apparatus 10 can preferentially provide the information of the seller whose relative evaluation is higher when the information of the transaction target is provided in the order according to the value of the sales promotion ratio.

  In addition, the information providing device 10 virtually increases the value of the sales promotion ratio when the sales history by the seller satisfies a predetermined condition and the ranking satisfies a predetermined condition. Therefore, the information providing device 10 can preferentially provide the information of the transaction target sold by an appropriate seller.

  Further, the information providing apparatus 10 acquires evaluation information indicating multiple types of evaluations related to the seller, identifies the relative evaluation of the seller for each type, and determines the relative evaluation specified for each type. Providing the user with information about the objects to be sold by the seller in the order based. In addition, the information providing device 10 specifies, as a relative evaluation, the rank of the seller regarding the evaluation for each type, and the information about the transaction target sold by the seller with the priority based on the specified rank for each type. Provide to users. For example, the information providing apparatus 10 considers weights different for each type, and calculates the priority from the rank specified for each type. In addition, the information providing device 10 is a transaction target that is sold by the seller with a priority based on the rank of the seller regarding the evaluation whose sales history satisfies a predetermined condition among the plurality of types of evaluations related to the seller. Provide information to the user.

  In addition, the information providing apparatus 10 provides the user with information regarding the transaction target sold by the seller in the order based on the relative attributes of the evaluation user identified for each type and the relationship between each type. .. Further, for example, the information providing device 10 sets a weight higher than the evaluations of other types for the evaluations of the types that are highly related to the purchase history of the user, and then evaluates the relative evaluations of each type. Calculate the priority of providing the user with information regarding the transaction target sold by the seller. Further, the information providing device 10 provides the user with information regarding the transaction target sold by the seller in the order based on the specified relative evaluation seller type. Further, when the type of seller is a type in which the rate of evaluation of sellers belonging to the same type satisfying a predetermined condition is lower than that of other types, the information providing device 10 is a transaction target sold by the seller. Provide users with information about other users in preference to other sellers.

  As a result of these various providing processes described above, the information providing apparatus 10 can preferentially provide the user with information that is estimated to be more useful according to various conditions.

  In addition, the information providing device 10 identifies the relative evaluation of the seller based on the evaluation related to the seller who sells the transaction target through the online shopping mall, and the specified relative evaluation is electronic. It is determined whether or not the condition for providing a predetermined profit to the seller is satisfied in the shopping street, and the determination result is presented to the seller together with the specified relative evaluation. As a result of such processing, the information providing apparatus 10 can prompt the seller to improve the evaluation, and thus promote the competition of the entire online shopping mall and the provision of suitable services in the online shopping mall. You can

  In addition, the information providing device 10 determines whether or not the specified relative evaluation satisfies a condition for increasing the priority when providing the user with the information regarding the transaction target sold by the seller. To do. For example, the information providing apparatus 10 is a ratio of the cost paid by the seller to the operator of the online shopping mall when the purchase of the transaction target is made to the selling price of the transaction target, and provides the user with information about the transaction target. It is determined whether or not the value of the sales promotion ratio, which is a ratio serving as an index of the priority at the time of provision, satisfies the condition for virtually increasing. Therefore, when the information providing device 10 provides the transaction target information in the order according to the sales promotion ratio, the information provision device 10 preferentially provides the transaction target information sold by the seller having a relatively high evaluation. It is possible to promote the provision of suitable services in the shopping district.

  Further, the information providing device 10 identifies the rank of the seller regarding the evaluation as a relative evaluation, determines whether or not the rank of the seller satisfies the condition, and gives the rank determination result to the seller. Present. In addition, the information providing apparatus 10 determines whether the specified rank is included in a predetermined ratio from the highest. In addition, the information providing apparatus 10 further presents conditions necessary for the relative evaluation to satisfy the conditions. Therefore, the information providing apparatus 10 can provide the seller with motivation to improve the service so as to satisfy various conditions.

  Further, the information providing device 10 further presents information indicating a time-series change in the evaluation of the seller. In addition, the information providing apparatus 10 presents information indicating conditions for presenting a predetermined profit to the seller in a state of being superimposed on information indicating a time-series change in relative evaluation. Further, the information providing device 10 presents information indicating a change in the evaluation of the sale of the transaction target selected by the seller among the transaction targets sold by the seller. Further, the information providing apparatus 10 presents information indicating a change in evaluation of sales of the transaction target belonging to the type selected by the seller among the transaction targets sold by the seller. Therefore, the information providing apparatus 10 can present an index indicating how to improve the service.

  For example, the information providing device 10 identifies the rank of the seller regarding the evaluation as a relative evaluation, and presents information indicating a time-series change in the rank. In addition, the information providing apparatus 10 specifies the relative evaluation of the seller for each type based on the evaluation of multiple types related to the seller, and determines whether the evaluation satisfies the condition for each type. Then, the determination result by is presented for each type.

  For example, the information providing device 10 identifies a relative evaluation regarding delivery of a transaction target. For example, the information providing device 10 identifies a relative evaluation based on the period from the purchase of the transaction object to the shipping of the transaction object. In addition, the information providing device 10 specifies a relative evaluation based on the period from the purchase of the transaction object to the delivery of the transaction object to the delivery destination.

  Further, for example, the information providing device 10 specifies a relative evaluation based on the evaluation regarding the transaction object sold by the seller. For example, the information providing apparatus 10 identifies a relative evaluation based on the number of times an evaluation value having a value lower than a predetermined threshold is given to a transaction target. In addition, the information providing device 10 identifies the relative evaluation based on the average value of the evaluation values for the transaction object.

  Further, the information providing device 10 identifies a relative evaluation with respect to the seller. For example, the information providing apparatus 10 identifies a relative evaluation based on the number of times the seller is given an evaluation value lower than a predetermined threshold value. Further, for example, the information providing device 10 specifies a relative evaluation based on the average value of the evaluation values for the seller. In addition, the information providing device 10 identifies a relative evaluation based on the number of times the sale of the transaction target is canceled.

  As a result of the above-described processing, the information providing device 10 can not only prompt the seller to improve the evaluation but also provide information serving as an index for making the improvement, resulting in the competition of the entire online shopping mall. It is possible to prompt and promote the provision of a suitable service in the online shopping mall.

  The embodiments of the present application have been described in detail above with reference to the drawings. However, this is an example, and various modifications and improvements are made based on the knowledge of those skilled in the art, including the modes described in the section of the disclosure of the invention. The present invention can be carried out in other forms described above.

  Also, the above-mentioned "section (module, unit)" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition unit or an acquisition circuit.

10 information providing device 20 communication unit 30 storage unit 31 transaction target database 32 store database 33 condition database 40 control unit 41 acquisition unit 42 specifying unit 43 determination unit 44 presenting unit 45 search unit 46 providing unit 47 setting unit 100 store terminal 200 user Terminal

Claims (22)

An acquisition unit that acquires evaluation information indicating an evaluation related to a seller who sells a transaction target through the online shopping mall,
Based on the evaluation information acquired by the acquisition unit, as a relative evaluation of the seller, a specifying unit that specifies the rank of the seller regarding evaluation ,
When it is determined that the rank specified by the specifying unit satisfies a predetermined condition, the transaction target of the sales promotion cost paid from the seller to the operator of the online shopping mall upon the purchase of the transaction target The sales price, which is a ratio of the sales price, which is a ratio that is an index of the priority when the information about the transaction target is provided to the user, is virtually increased, and the sales promotion is virtually increased. A providing unit that provides the user with information regarding the transaction target sold by the seller in an order based on the value of the ratio ;
A providing device comprising: The provision device according to claim 1 , further comprising: a setting unit configured to set a sales promotion cost based on the value of the sales promotion ratio before being virtually increased when the transaction target is purchased. The providing unit, the sales history by seller satisfies a predetermined condition, and, if the rank is predetermined condition is satisfied, according to claim 1, characterized in that to increase the value of the promotional rate virtually Or the providing device according to 2 . An acquisition unit that acquires evaluation information indicating multiple types of evaluations related to a seller who sells a transaction target through the online shopping mall,
Based on the evaluation information acquired by the acquisition unit, for each of the types, a specifying unit that specifies the relative evaluation of the seller,
Providing a relative evaluation of the specific portion is specified for each said type, in order based on the relationship between user attributes and each type, information about the traded sold by the merchant to the user And the providing department
A providing device comprising: The providing unit sets the weight for the type of evaluation highly related to the purchase history of the user to be higher than that of the other types of evaluation, and determines the seller from the relative evaluation of each type. The providing apparatus according to claim 4 , wherein a priority level for providing the user with information on a transaction target sold by is calculated. An acquisition unit that acquires evaluation information indicating an evaluation related to a seller who sells a transaction target through the online shopping mall,
Based on the evaluation information acquired by the acquisition unit, a specifying unit that specifies the relative evaluation of the seller,
A relative evaluation specified by the specifying unit, and a providing unit that provides the user with information regarding a transaction target sold by the seller in an order based on the type of the seller,
Have
When the type of the seller is a type in which the rate of evaluation of sellers belonging to the same type satisfying a predetermined condition is lower than other types, the providing unit relates to a transaction target sold by the seller. provision device characterized by providing information to the user preferentially than other sellers. The specifying unit, as the relative evaluation, specifies the ranking of the seller regarding the evaluation,
The said provision part provides the said user with the information regarding the transaction object sold by the said seller in the order based on the ranking of the said seller. Any one of Claims 1-6 characterized by the above-mentioned. The providing device described. The providing unit, the higher the merchants order that is specified by the specifying unit, according to claim 7, characterized in that it provides information about the transaction object to be sold by the seller preferentially to the user Providing device. The provision unit preferentially provides the user with information regarding transaction objects sold by sellers included in a predetermined ratio from the highest rank specified by the specifying unit. The providing device according to 7 or 8 . The said provision part is the 2nd seller whose said rank falls within the 2nd range which includes the rank lower than the said 1st range, about the transaction object sold by the 1st seller whose said rank falls within the 1st range. providing apparatus according to any one of claims 7-9, characterized in that than information about the transaction subject to be sold to provide preferentially by. The providing unit, based on the ranking of the seller identified by the identifying unit, calculates the priority of providing information about the transaction target sold by the seller, according to the calculated priority, The provision device according to any one of claims 7 to 10 , which provides a user with information regarding a transaction target sold by the seller. The acquisition unit acquires evaluation information indicating multiple types of evaluations related to the seller,
The identifying unit identifies the relative evaluation of the seller for each of the types,
The said provision part provides a user with the information regarding the transaction object sold by the said seller to the user in the order based on the relative evaluation which the said specific part specified for each said type. 11. The providing device according to any one of 11 . The specifying unit, as the relative evaluation, specifies the ranking of the seller regarding the evaluation for each type,
The providing unit is a priority based on the order in which the identifying unit has identified for each of the types, according to claim 1 2, characterized in that it provides information about the transaction object to be sold by the seller to the user Providing device. The providing unit, taking into account different weights for each of the types, providing device according to ranking the identified portion is identified for each of the type in claim 1 3, characterized in that for calculating the priority. Among the plurality of types of evaluations related to the seller, the providing unit is a transaction that is sold by the seller with a priority based on the rank of the seller related to the evaluation in which the sales history related to the evaluation satisfies a predetermined condition. providing apparatus according to claim 1 3 or 1 4, characterized in that it provides information about the target to the user. The providing unit provides the user with information regarding a transaction target sold by the seller in an order based on the relative evaluation specified by the specifying unit and the type of the seller. The providing device according to any one of claims 1 to 15. A providing method executed by a providing device,
An acquisition step of acquiring evaluation information indicating an evaluation related to a seller who sells a transaction target through the online shopping mall,
Based on the evaluation information acquired in the acquisition step, as a relative evaluation of the seller, a specifying step of specifying the order of the seller regarding the evaluation ,
When it is determined that the rank specified in the specifying step satisfies a predetermined condition, the transaction target of the sales promotion cost paid from the seller to the operator of the online shopping mall upon the purchase of the transaction target The sales price, which is a ratio of the sales price, which is a ratio that is an index of the priority when the information about the transaction target is provided to the user, is virtually increased, and the sales promotion is virtually increased. A providing step of providing the user with information regarding a transaction object to be sold by the seller in an order based on a value of a ratio ;
A providing method comprising: An acquisition procedure for acquiring evaluation information indicating an evaluation related to a seller who sells a transaction target through the online shopping mall,
Based on the evaluation information acquired in the acquisition procedure, as a relative evaluation of the seller, a specific procedure of specifying the ranking of the seller regarding the evaluation ,
When it is determined that the rank specified in the specifying procedure satisfies a predetermined condition, the transaction target of the sales promotion cost paid by the seller to the operator of the online shopping mall when the purchase of the transaction target is performed. The sales price, which is a ratio of the sales price, which is a ratio that is an index of the priority when the information about the transaction target is provided to the user, is virtually increased, and the sales promotion is virtually increased. A providing procedure for providing the user with information about a transaction object to be sold by the seller in an order based on the value of the ratio ;
A program that allows a computer to execute. A providing method executed by a providing device,
An acquisition step of acquiring evaluation information indicating a plurality of types of evaluations related to a seller who sells a transaction target through the online shopping mall,
A specifying step of specifying a relative evaluation of the seller for each of the types based on the evaluation information acquired in the acquiring step;
Providing to the user information about the transaction target sold by the seller in the order based on the relative evaluation specified for each type in the specifying step and the relationship between the user's attributes and various types And the provision process
A providing method comprising: An acquisition procedure for acquiring evaluation information indicating a plurality of types of evaluations related to a seller who sells a transaction target through the online shopping mall,
Based on the evaluation information acquired in the acquisition procedure, for each type, a specific procedure for specifying the relative evaluation of the seller,
Providing to the user information regarding the transaction target sold by the seller in the order based on the relative evaluation specified for each type in the specifying procedure and the relationship between the user's attributes and various types The provision procedure to
A program that allows a computer to execute. A providing method executed by a providing device,
An acquisition step of acquiring evaluation information indicating an evaluation related to a seller who sells a transaction target through the online shopping mall,
A specifying step of specifying a relative evaluation of the seller based on the evaluation information acquired in the acquiring step;
A relative evaluation specified in the specifying step, and a providing step of providing the user with information regarding a transaction target sold by the seller in an order based on the type of the seller;
Including,
In the providing step, when the type of the seller is a type in which the rate of evaluation of sellers belonging to the same type satisfying a predetermined condition is lower than that of other types, the providing step relates to a transaction target sold by the seller. Providing information to the user in preference to other sellers
A providing method characterized by the above. An acquisition procedure for acquiring evaluation information indicating an evaluation related to a seller who sells a transaction target through the online shopping mall,
Based on the evaluation information acquired in the acquisition procedure, a specific procedure for specifying the relative evaluation of the seller,
A relative evaluation specified in the specifying procedure, and a providing procedure for providing the user with information regarding a transaction target sold by the seller in an order based on the type of the seller,
To run on your computer,
When the type of the seller is a type in which the rate of evaluation of sellers belonging to the same type satisfying a predetermined condition is lower than that of other types, the providing procedure relates to a transaction target sold by the seller. Providing information to the user in preference to other sellers
A provided program for causing the computer to execute a process.

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