JP2002041880A - Store display method for electronic mall system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a store display method for electronic mail system, with which a buyer can know the superiority/inferiority of stores of members in an electronic mall system for each article item and can inexpensively buy a superior article at ease even without taking the real article in hand and confirming it. SOLUTION: The same article item is composed of one member store and at least two electronic mall units, in which the member stores of plural article items are collected, are formed while being ranked. On the basis of the evaluated result of the buyer who purchases the article of the member store, plural member stores dealing with the same article item are ranked and made successively belong to the electronic mall unit from the high-order rank. Since the electronic mall unit of high-order rank includes a member store with the good evaluation of the buyer, while using the rank as an index, the buyer can judge the superiority/inferiority of the member store and the article thereof without really taking the article in hand.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic mall system that displays a plurality of affiliated stores and merchandise of the affiliated stores on a terminal of the buyer for online shopping by a buyer via a network. Regarding how to display member stores.

[0002]

2. Description of the Related Art Via a network represented by the Internet, a terminal device of an arbitrary buyer is connected to a server of a store as a seller, products handled in the store are displayed on the terminal device of the buyer, and the buyer places an order on the server. Online shopping, which purchases by sending data, has attracted attention as a new distribution form with the development of computer networks.

[0003] In recent years, in particular, a plurality of stores dealing with various product types are gathered, and a buyer enters a virtual shopping mall (electronic mall) by using a terminal device, and is able to shop at a plurality of stores. An electronic mall system has been proposed in, for example, Japanese Patent Application Laid-Open No. 10-105829.

According to this conventional electronic mall system,
Stores that belong to the buyer's terminal device are displayed in a store list, and when the buyer designates a particular member store, detailed information on products handled by that store is displayed. Therefore, buyers are free to contact each member store,
The merchandise handled by the member store can be viewed, and the merchandise desired to be purchased can be designated and purchased from the terminal device.

[0005] As described above, if a plurality of affiliated stores are aggregated to form an electronic mall, each store can save labor and cost for constructing an online shopping system. Since there is no need to secure space for exhibiting important products or stock of merchandise for display and sale, a large amount of merchandise can be sold to buyers at a low price.

[0006]

However, in the above-described conventional electronic mall system, since a plurality of affiliated stores are uniformly displayed in a list, a buyer who connects to the electronic mall for the first time needs to be aware of the member stores. Sure,
There is no criterion for selecting the quality of a store and its products. Therefore,
Affiliated stores that are relatively unknown cannot use the electronic mall system to sufficiently sell products that are directly sold at the factory, even if they try to sell them at a low price. There was a problem that the effect was not utilized. In particular, this has become a significant problem in online shopping where actual products cannot be picked up by hand.

[0007] Further, since the above-mentioned corporate efforts of the member stores and the quality of the purchased products are hardly reflected in the selection of the buyer's store, the principle of competition between the member stores does not work, and the buyer cannot obtain good products. There was a problem.

[0008] The present invention has been made in view of such problems, and allows buyers to know the merits and demerits of stores participating in the electronic mall system for each product type, without having to confirm the actual products by hand. However, the present invention also provides a store display method in an electronic mall system in which a good product can be purchased at a low price with peace of mind.

[0009]

In order to solve the above-mentioned problems, a store display method in an electronic mall system according to claim 1 uses a server in which a plurality of member stores are registered for online shopping via a network. A member store display method in an electronic mall system for displaying a plurality of member stores and products of the member stores on a terminal device of a buyer, wherein the same product item is constituted by one member store, and the member stores of a plurality of product types are The assembled electronic mall unit,
At least two units are created by ranking, and buyers who purchase products through online shopping are inquired about product evaluations, and based on the buyer's evaluation results, rank multiple member stores that handle the same product type. The member stores handling the same product type among multiple mall units are rearranged so that the higher-ranking member stores belong to the higher-ranking mall units. The affiliated store and the merchandise of the affiliated store are displayed on the terminal device of the buyer.

[0010] Only one affiliated store belongs to the same product type in the electronic mall unit, and the affiliated stores of the same product type are ranked according to the evaluation of the buyer who purchased the product by online shopping, and the higher ranked affiliated store Are sorted to belong to the top ranked e-mall units, so affiliated merchants will be able to
It is divided into electronic mall units ranked in order.

[0011] Therefore, the top-ranked electronic mall unit includes only affiliated stores that handle the products with the highest buyer's evaluation for each product type, and the buyer determines the affiliated stores and their affiliated stores according to the rank of the electronic mall unit. Products can be evaluated.

According to a second aspect of the present invention, there is provided a method of displaying a store in an electronic mall system, in which member stores are ranked on the basis of the number of accesses to products of the member stores from the terminal device of the buyer, in addition to the evaluation results of the products by the buyer. It is characterized by the following.

[0013] The number of accesses is a measure of the activity of member stores, and is used in ranking member stores together with the results of product evaluations by buyers. it can.

According to a third aspect of the present invention, there is provided a method for displaying a store in the electronic mall system, wherein the network is the Internet, and the affiliated store and the merchandise of the affiliated store are displayed on the terminal device of the buyer from different Web sites in units of the electronic mall unit. It is characterized by the following.

[0015] The buyer can select a specific electronic mall unit by specifying the URL address of the connection destination Web site via the Internet, and the buyer and the affiliated store can be selected in electronic mall unit units classified by rank. Store merchandise can be displayed on the terminal device.

[0016]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of the present invention will be described below with reference to FIGS. FIG. 1 is a block diagram showing an overall configuration of an electronic mall system 1 according to the present embodiment, and a plurality of buyer terminal devices 2, 2,.
Are connected to the electronic mall server 5 via the network 4.
The network is an LA in which a plurality of computers are interconnected by a public telephone line network, an ISDN network, a dedicated line, or the like.
N, the Internet, and in this embodiment, the Internet 4.

The terminal device 2 of the buyer is a computer for the buyer to do online shopping, and the terminal device 3 of the member store transmits the store information of the own store and the product information of the product to be handled to the electronic mall server 5. The computer is a computer for sending to the electronic mall unit to be described later and being included in a part of an electronic mall unit to be described later. These terminal devices 2 and 3 are a mouse,
An input device such as a keyboard and a display for displaying an image output from the Web site are provided, and a WWW for browsing information of a specific Web site in the cyber mall server 5 is provided.
An old Wide Web (hereinafter referred to as WWW) browser is provided (not shown).

The WWW server 12 and a CGI (Common)
An electronic mall server 5 connected to the Internet 4 via a Gateway Interface 13 includes:
Upon receiving an execution instruction of a specific script from the terminal devices 2 and 3 via the WWW server 12 and the CGI 13, the operation management unit 6 that starts up and executes various processes, stores store information and product information of each member store, A Web page generation unit 8 that reads out from the store / product information storage unit 7 and displays it on the buyer's terminal device 2, a store management unit 9 that evaluates and registers member stores, a user information storage unit 10 that stores buyer information, and a buyer. Log file 1 which stores a telephone number database 11 used for authentication of the terminal and a record of communication with the terminal devices 2 and 3
4. A mail server 15 for sending the e-mail created by the operation management unit 6 to the terminal device 2 of the buyer who purchased the product via the Internet 4 is provided.

A member store registered in the electronic mall server 5 belongs to any one of at least two or more electronic mall units, and a Web formed for each electronic mall unit.
The site includes a Web page displaying a list of affiliated stores belonging to the electronic mall unit, and a Web page representing various types of product information handled by the affiliated stores. These Web pages are used to create store information and product information based on the member stores in which the intermediary that operates the electronic mall system 1 is registered and their products, store them in the store / product information storage unit, and store them in the Web. Although generated by the page generation unit 8, if the member store itself creates a Web page of product information, the W
The store terminal 3 uses the HTML file constituting the web page and a reference file such as a product image file as product information.
To the electronic mall server 5 via the Internet 4 and store it in the store / product information storage unit 7.

In the electronic mall unit, the member stores that handle the same product line are limited to one member store, and a group of member stores that handle a variety of different product lines is collected. That is, a plurality of affiliated stores competing for the same product type do not belong to the same electronic mall unit.
According to the ranking described later, the information is distributed to the electronic mall units of different ranks.

Hereinafter, the operation of these structures and the ranking of affiliated stores will be described with reference to FIGS. 2 to 6 in accordance with the procedure by which a buyer purchases a product.

FIG. 2 is a screen (Web page) of each layer displayed from the cyber mall server 5 to the terminal device 2 of the buyer.
Is shown along with the buyer's screen selection. The illustrated example is an electronic mall system for clothes, which is composed of a plurality of electronic mall units 20a, 20b, 20c,... Here, the unit of the product type is a knit, a blouse, a shirt, or the like. For example, companies A, D, and G, which handle knit products of the same product type, do not belong to the same electronic mall unit. It belongs to different ranked electronic mall units 20a, 20b, 20c. On the other hand, if the same merchant handles multiple product lines,
The same affiliated store may belong to a plurality of product types in the same electronic mall unit.

The concept of the product type is not necessarily limited to the example of this embodiment. For example, clothing including a knit, a blouse and the like is classified as one product type and is divided from other product types such as foodstuffs. Is also good.

Each electronic mall unit 20a, 20b, 2
0c ... is a WWW server 12 at an individual Web site.
Therefore, when the buyer's terminal device 2 specifies the URL address of a specific electronic mall unit and connects from the terminal device 2, the store list screen 21 displaying the member stores belonging to the electronic mall unit is displayed as the top page. You.

If the electronic mall unit can be displayed on a separate screen, a single Web site is formed by the entire electronic mall system 1 and each electronic mall unit ranked as shown by the broken line in the figure. May be displayed as the top page, and the display may shift to the store list screen 21 in each electronic mall unit in accordance with the designation from the terminal device 2 of the buyer.

Assuming that the buyer connects the terminal device 2 to the highest-ranked A mall unit 20a, the knitwear company A, the blouse B company, the shirt C company, and so on, the A-rank electronic mall unit. The store list screen 21 of the member store belonging to 20a is displayed.

The store list screen 21 is linked to a product information screen 22 that introduces products of the member stores. Subsequently, for example, when the buyer selects the member store C, any of the shirts such as polo shirts, shirts, and T-shirts A product type list screen 22a for selecting the item is displayed. Therefore, if a shirt is selected, the product introduction screen 2 of various shirts handled by the company C linked to the product type list screen 22a
2b is displayed. The hierarchy of the product information screen 22 differs depending on the product included in the product type. For example, the product introduction screen 22b may be directly linked to the store list screen 21 like a knit shown in the figure.

Here, assuming that the buyer designates the size, design, fabric, and the like on the shirt product introduction screen 22b and instructs the purchase of the shirt from the terminal device 2, a purchase details display screen 23 is displayed. Then, a list of products desired to be purchased through the same process is displayed. On this screen 23, icons of cancel, continuous purchase, and order are also displayed, and prompts any one of the buyers. If the cancel is input, all the purchase procedures of the product displayed on the purchase details display screen 23 are canceled, and if the continuous purchase is input, the purchase procedure of the product displayed on the purchase details is maintained. Then, the display returns to the store list screen 21 on the top page.

When an order is entered, the operation management unit 6 is required to proceed with the purchase procedure of the product indicated in the purchase details.
, An order receiving process shown in the flowchart of FIG. 3 is executed.

That is, as shown in FIG. 3, the order screen is displayed, and the buyer's ID number and the method of settlement of the commodity price (cash on delivery, transfer, etc.) are input (step S1). ID
The number here is the telephone number of the buyer.

The operation management section 6 compares the input ID number with the ID number stored in the user information storage section 10 (step S2). The user is determined to be the buyer, and the user information such as the address of the buyer stored with respect to the stored ID number is displayed on the terminal device 2 (step S3). That is, once a user has registered as a user,
All you need to do is enter your phone number and payment method.

If the telephone number entered as the ID number is not stored in the user information storage section 10, the process proceeds to step S
If it is determined in step 2, the user is determined to be a new user, and FIG.
Is displayed and the user information such as the buyer's address and name is registered (step S
4). Here, the mail address, name, zip code, and address are required input items for registering user information.
As will be described later, the e-mail address is necessary for sending an e-mail to the buyer after the product has been sent, and the name, zip code and address are the same as those for the shipping of the product and the telephone number as the ID number. Required for authentication.

If there is a correction in the user information displayed in step S3 (step S5), step S4
To display the user information registration screen, and register the corrected user information.

When the user information is input, the operation management section 6 refers to the telephone number database 11 which stores the relation between the telephone number and the owner name and address (step S).
6) Obtain the name and address of the owner from the ID number, ie, the telephone number, input in step S1.
(Step S)
7). If they match, the buyer is authenticated as a new user, and the information entered on the user information registration screen is
It is stored in the user information storage unit 10 as user information (step S8). In the case of a mismatch, if the co-owner of the telephone owner is the buyer or the telephone number of the
Since it may be entered as a D number, a message indicating the disagreement is displayed to the intermediary operating the cyber mall system 1,
A telephone call is directly made with the buyer using the telephone number to confirm the mismatch (step S9). If the reason is reasonable, the input user information is corrected as necessary, and the process proceeds to step S8, where the user information is stored in the user information storage unit 10.

As described above, when the user information has not been corrected in step S5 and the registration of the user information is completed, the order number is displayed on the order screen displayed in step S1, and the buyer is authenticated. Is notified to the buyer that the order has been accepted (step S10).

Thereafter, the operation management section 6 sends the buyer via the Internet 4 to the terminal device 3 of the member store which handles the ordered product, and in this embodiment, to the terminal device 3 of company C which handles the shirt. In addition to the user information, the product that has been ordered is notified and the shipment of the ordered product is prompted (step S11).

In order to request an evaluation of the product ordered from the buyer, an e-mail requesting a questionnaire is sent to the mail address included in the user information of the buyer (step S12). The e-mail includes a URL address for displaying a Web page for inputting the buyer's evaluation of the ordered product, and after prompting the member store to ship the product, evaluates the buyer for the ordered product for a predetermined period. I want to ask.

The processing after the commodity is shipped will be described below with reference to the flowchart of FIG.

When the buyer receives the e-mail in step S12 and clicks the URL address displayed on the e-mail on the terminal device 2 of the buyer, the buyer terminal device 2
Connects to the cyber mall server 5 (step S13),
The Web page of the questionnaire screen shown in FIG. 6 provided from the cyber mall server 5 is displayed (Step S1)
4).

The questionnaire screen is provided with input fields for an order number, a telephone number as an ID number, and a password as necessary, and identifies a purchased product and a buyer. In the questionnaire screen, as shown in FIG. 6, a buyer inputs a product evaluation in addition to a column for inquiring about the shipping status of the product, a column for allowing the purchase to be canceled after the product arrives, and a column for allowing the buyer to cancel the purchase after the product arrives. Several columns are provided. In other words, if there is a complaint about the purchased product, there is a column for describing the content of the complaint, and a product evaluation column for each purchased product that is evaluated in three stages in terms of design and price, and is evaluated by adding a check mark Is provided.

When the buyer inputs the information in a predetermined field of the questionnaire screen (step S15) and sends it to the cyber mall server 5,
The store management unit 9 of the electronic mall server 5 uses the input evaluation result as evaluation data of a member store that handles the purchased product. The evaluation of the affiliated store executed by the store management unit 9 is evaluated based on the presence or absence of the evaluation result by the buyer, the details of the evaluation, the number of visitors to the affiliated store, the number of purchases of products handled by the affiliated store, and the like (step S16). The presence or absence of the evaluation result by the buyer and the content of the evaluation are determined from the presence or absence of the input from the questionnaire screen and the content. In addition, since the communication log 14 stores connection records such as the address (domain name) of the terminal device 2 of the buyer who has accessed the cyber mall server 5, the date and time of access, and the name of the file accessed, the connection log to the member store is stored. The number of visitors and the number of purchases of merchandise handled by the affiliated store are obtained from the connection record recorded in the communication log 14 to determine the number of applicable items for each affiliated store to be evaluated, and used as judgment material.

The evaluation of the member store is represented by, for example, a point.
When a new member store is registered, the member store has 100 points, and the number of visitors to the member store to be evaluated that is detected weekly (the member store is displayed on the electronic mall unit store list screen 20). Are selected), and
If the number of purchases of the product handled by the affiliated store is equal to or more than the predetermined number, +1 point is added, and if not, -1 point is deducted.

After the e-mail requesting the questionnaire has been sent in step S12, if there is an input from the questionnaire screen, the design and price of each product purchased in three stages are evaluated. , Increase or decrease the points of affiliated stores. That is, in the evaluation result of the product by the buyer, if the check mark is good (cheap) or normal, the score is +1 point, and if it is bad (high), the score is -1 point. The reason that the ordinary is set to +1 point is to judge that the product purchased by the buyer was as expected.

For each predetermined period, the ratio of the number of responses from the questionnaire screen to the number of requests requested by e-mail (response rate), the ratio of the number of cancellations during the response to the questionnaire, and the ratio of the number of claims are determined. Performs point addition and subtraction processing for member stores in comparison with the standard ratio hanging.

In this way, the points of all the member stores are periodically (for example, every month) totaled, and the member stores of the same product type are arranged in order of the points and ranked. Then, for each product type, the affiliated stores belonging to the electronic mall units of the respective ranks are exchanged in order from the affiliated store having the higher rank to the electronic mall units of the higher rank (step S17).

In this replacement, artificial judgment may be added without judging only by the possessed points. For example, if the answer on the questionnaire screen is sometimes concentrated in order to deliberately lower or increase the score of a specific affiliated store, the affiliated store's This is to keep the rank from changing.

The exchange between the electronic mall units to which the electronic mall units belong and the cause of the change in the holding point are sent from the store management unit 9 of the electronic mall server 5 to the terminal device 3 of the member store via the Internet 4. The member store is notified. The evaluation result by the buyer including the cause of the fluctuation of the points is not limited to that of the member store, and the evaluation result of all the member stores may be notified. By receiving notification of the buyer's evaluation result, each member store can know the objective evaluation by a third party and can take improvement measures.

The evaluation of member stores based on their points can determine the ranking between member stores that compete objectively.
It is not always necessary to evaluate with points. Further, only the evaluation result by the buyer may be used as evaluation data of the member store, and the material for the evaluation is not limited to the example described in the above embodiment.

Incidentally, in order to further increase the response rate of the buyer on the questionnaire screen, a predetermined additional service may be provided to the buyer who has answered.

In the above embodiment, a request for a questionnaire reply is made by e-mail, and the evaluation result of the product by the buyer is transmitted to the terminal device 2 of the buyer via the Internet 4.
Is connected to the electronic mall server 5 via the Internet, and may be input by other transmission means such as mail.

[0051]

According to the first aspect of the invention, the buyer can know the merits and demerits of the stores participating in the electronic mall system by using the rank of the electronic mall unit to which the store belongs as an index, so that the buyer can obtain the actual merchandise manually. Even if you do not confirm it, you can purchase excellent products at low cost.

In addition, the ranking between the member stores competing in the same product type varies depending on the evaluation result of the buyer's product. Therefore, the principle of competition between the member stores works, and each member store aims at the highest rank. Efforts will be made to provide better products at lower prices throughout the mall.

Further, since the online shopping is realized by the electronic mall system, the buyer can purchase products of various product types, and the member stores also have a large stock of products. There is no need for exhibition space, so products can be provided at low cost.

According to the invention of claim 2, in addition to this,
In addition to the evaluation result of the goods by the buyer, the activity of the member stores is used to rank the member stores, so that the ranking can be more in line with the buyer's request.

According to the third aspect of the present invention, in addition to this,
Since the buyer can connect to the Web site in units of the classified electronic mall units via the Internet, the buyer can easily enter the potential mall unit of the target rank.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an overall configuration of an electronic mall system 1 according to an embodiment of the present invention.

FIG. 2 is an explanatory diagram showing a screen of each layer displayed from the cyber mall server 5 to the buyer's terminal device 2 in accordance with buyer's screen selection.

FIG. 3 is a flowchart showing an order receiving process executed in the operation management unit 6;

FIG. 4 is a flowchart showing a process after a product shipping process.

FIG. 5 is an explanatory diagram showing a user information registration screen.

FIG. 6 is an explanatory diagram showing a questionnaire screen.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Electronic mall system 2 Buyer's terminal device 4 Internet (network) 5 Electronic mall server 20 Electronic mall unit 20a Electronic mall unit of the highest rank

Claims (3)

[Claims] 1. A server (5) in which a plurality of affiliated stores are registered, to a buyer's terminal device (2) via a network (4) for online shopping from a plurality of affiliated stores and merchandise of the affiliated store. Is a member store display method in an electronic mall system that displays an electronic mall unit (20) in which the same product type is composed of one member store and a plurality of product type member stores are aggregated.
At least two units are created by ranking, and buyers who purchase products through online shopping are inquired about product evaluations, and based on the buyer's evaluation results, rank multiple member stores that handle the same product type. The member stores handling the same product type among the plurality of electronic mall units (20) are rearranged so that the member stores with higher ranks belong to the higher-ranking electronic mall units (20), and the ranked electronic mall units (20) are sorted. 2.) A store display method in an electronic mall system, wherein the affiliated store belonging to the electronic mall unit (20) and the products of the affiliated store are displayed on the terminal device (2) of the buyer. 2. The member stores are ranked on the basis of the number of accesses from the terminal device (2) of the buyer to the products of the member stores in addition to the evaluation result of the products by the buyer. Store display method in the electronic mall system described in the above. 3. The network is the Internet (4).
And different W for each electronic mall unit (20).
2. A member store and products of the member store are displayed on the terminal device of the buyer from the web site.
Or a store display method in the electronic mall system according to any one of 2.