JP2002197353A - User control method and recording medium for recording program for realizing this method and advertisement providing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To individually distribute information on respective areas or respective stores according to desires of respective users through the Internet, to enable the users to have a motive for continuously making access to a Web page, and to make the Web page easy to see. SOLUTION: The users appoint the stores when registering a member in a member registering page 10. When logged in from a log-in page 11, the users can browse a top page 12 for the registered stores recording information on the appointed stores (the registered stores) and a commodity information page 13 recording commodity information on the registered stores. A point of the users is cumulated when the users only browse a point page 14. Restriction such as imparting one point in a day to the same user is arranged on impartment of this point.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a user management method in a web server having web pages classified into a plurality of categories, a recording medium on which a program for realizing the method is recorded, and an advertisement providing method. A user management method in which a large supermarket or the like having a plurality of stores (chain stores) that need to provide services closely related to a region performs advertisement and customer management via the Internet, and a program for implementing the method is recorded. The present invention relates to a recording medium and an advertisement providing method.

[0002]

2. Description of the Related Art Conventionally, when advertising a product at a store on the Internet, the contents of a newspaper insert flyer have been distributed as they are on a web page, or the newspaper insert flyer has been directly taken in by a scanner.

Japanese Patent Application Laid-Open No. Hei 10-49591 discloses that real-time fresh information is provided in real time by using the Internet to provide customers with fresh information such as large quantities of fresh fish and various kinds of special sale items. An Internet advertising method that is provided at low cost is disclosed. This Japanese Patent Laid-Open No. 10
According to Japanese Patent No. 495951, it is possible to post the latest information on specially-sold goods in a supermarket, which is changing from moment to moment, on a homepage of a computer and to inform consumers via the Internet.

[0004]

However, by using the Internet, it is possible to obtain information on a very wide area, while the information is distributed uniformly, and information closely related to each area or each store is obtained. Is difficult to obtain. Therefore, information such as selling price, product information, and service contents conventionally provided on the Internet is the greatest common divisor information common to all stores.

[0005] Therefore, since the assortment of goods is different for each region and store, or the sales form of a supermarket chain that sells the same product at different selling prices differs from store to store, the advertised product is actually sold at the store. In some cases, the actual sales price may differ from the price displayed on the Internet. In particular,
In the case of a large supermarket with multiple stores (chain stores) across various regions, there are different product prices, special sales information, and event information for each store, and it is difficult for only customers who use each store to browse efficiently Have difficulty.

[0006] Further, if the merchandise information of all the stores can be browsed, it becomes possible to compare the prices of the merchandise of the respective stores. For example, a BBB which is far from an area where a certain customer lives is located. If the price of a product is higher in an AAA store that is frequently used by the customer than in the store, the customer's purchase desire may be lost.

[0007] Further, even if member information is acquired from a customer and the customer purchases a product at an actual store, a service that associates the member information with the purchase information is not provided.
In addition, web pages installed on the Internet,
Since the user is in a passive state of waiting for an access from the customer, unless the customer is motivated to continuously access the web page, there is a possibility that the advertisement by the web page may be useless.

[0008] Advertising on the Internet is not linked to the conventional newspaper inserts that are issued weekly or occasionally, and both advertising media provide product information independently of each other. The customer may be confused when obtaining the product information, and the product information may not be easily obtained.

Accordingly, an object of the present invention is to distribute information on each region or each store individually according to each user's request. It is another object of the present invention to have the user motivate to access the web page continuously and to make the web page easier to read. In this specification, a “user” is an Internet user using the Internet, and this “user” includes:
Internet users and potential customers of the store that provides the website are also included.

[0010]

SUMMARY OF THE INVENTION To achieve the above object, the present invention provides a method for providing a user with a web page belonging to one of a plurality of categories. One. Here, the “category” is a collection of information in which types, fields, and the like are appropriately classified. For example, information that differs for each store actually installed in each region is divided into a plurality of different categories. being classified.

That is, according to the present invention, there is provided a user management method in a web server which allows a user to selectively browse web pages classified into a plurality of categories via the Internet for each of the categories. There is provided a user management method for allowing the user to designate one of the plurality of categories when the user registers with the web server.

Further, when the user transmits user authentication information to the web server from a predetermined web page according to the present invention, and the web server authenticates the user, the web server sends a request to the user. Thus, a user management method is provided in which the user can browse the web page belonging to the category specified by the user.

Further, the present invention provides a user management method in which the user can designate only one of the plurality of categories.

Further, there is provided a user management method in which the category is classified into a plurality of stores according to the present invention.

[0015] In order to achieve the above object, the present invention provides a user who accesses a website, accumulates up to a predetermined point, and gives a point for giving a predetermined service, and continuously accesses the website. Get users motivated.

That is, according to the present invention, there is provided a web server for storing information unique to a user who has previously registered as a user, wherein the web server allows the user to browse a web page via the Internet. A user management method is provided, wherein a point is given to the user who browses a predetermined web page, and the points of the user are accumulated in association with the unique information of the user. .

Further, the present invention provides a user management method in which the points are given by browsing the web page on a daily basis, and a plurality of points are not given to the same user on the same day. Is done.

Further, in the present invention, when the points of the user are accumulated up to a predetermined point, the user can browse a service page for providing the user with a predetermined service. Is provided.

Further, in order to achieve the above object, the present invention relates to a method in which a customer can browse purchase information such as a product purchased at an actual store and its price in association with member information. To

That is, according to the present invention, the user is provided with a web server which allows the user to selectively browse web pages classified into a plurality of stores for each store via the Internet. When performing user registration, one of the plurality of stores is specified, the user transmits user authentication information to the web server from a predetermined web page, and the web server authenticates the user. In the case, the web server is a user management method that allows the user to browse the web page belonging to the store specified by the user, wherein the web server stores purchase information for each user in the store. Is stored together with the customer's member information, and a web page enabling the user to browse the purchase information at the store is displayed for each user. User management method for providing is provided.

Further, according to the present invention, there is provided a recording medium on which a program for realizing the above user management method by a computer is recorded.

Further, in order to achieve the above object, according to the present invention, a top page serving as a heading of a product information page is displayed in units of one week, and the top page and the product information page are updated every week, and Provides product information linked to the insert flyer.

That is, according to the present invention, there is provided an advertisement providing method for enabling a user to browse a web page for providing product information to a user via the Internet, wherein the advertisement information is linked to a product information page in which the product information exists. The top page serving as the heading of the product information page is displayed in a predetermined number of days, and the top page and the product information page are updated every predetermined number of days to provide the product information in conjunction with the newspaper insert flyer. Is provided.

It is a preferable aspect of the present invention to add that the predetermined number of days is one week.

DETAILED DESCRIPTION OF THE INVENTION Hereinafter, a user management method of the present invention, a recording medium on which a program for executing the method is recorded, and an advertisement providing method will be described with reference to the drawings. FIG. 1 is a schematic diagram of a network for implementing the present invention. A plurality of customer terminals 1 and a store-side web server 2 are connected via the Internet 3. In addition, a store mail server (not shown) that transmits information related to the store to each customer terminal 1 and receives mail transmitted from the customer terminal 1 is also connected to the Internet 3. In general, the mail transmitting server and the mail receiving server are often different, but here, for convenience, one server is used.
One store mail server. In addition, a mail server for each customer side terminal 1 to send and receive mail is also connected, but this is also not shown.

The store-side web server 2 has a plurality of web pages on which store-side information is described, and storage means 4 in which customer member information is stored. As the plurality of web pages, a web page that can be browsed from all customer terminals, a web page that can be browsed only from some of the permitted customer terminals 1, and a web page that is automatically generated in accordance with a request from the customer terminal 1 Various web pages, such as web pages, are available, and these web pages can be browsed from the customer terminal 1 via the Internet 3. Further, if the store web server 2 can be referred to, the storage means 4 may be installed in a place which can be remotely accessed via the Internet 3 or a dedicated line.

FIG. 2 is a schematic diagram showing an example of the structure of the entire website which can be browsed from the store-side web server. In FIG. 2, the links of the web pages or the hierarchy of the web pages are shown in a tree shape. In addition, CGI (Comm
Web pages generated by programs such as on Gateway Interface are enclosed in double lines.

The store-side web server 2 includes a top page 5 serving as an index of the store-side web site, a company introduction page 6 for introducing the site and the company, and a store capable of listing or searching for each store (chain store). List / search page 7, Store introduction page 8 introducing each store, Product information page 9 introducing product information common to all stores, Member registration page 1 for registering Internet members
0, a login page 11 for the customer to log in to refer to a web page related to the member information, a registered store top page 12 for displaying the customer's member information, particularly information about the store specified at the time of member registration, A merchandise information page 13 for introducing merchandise information of a specified store, a point page 14 for accumulating points of the customer when the customer accesses the card, and, when predetermined points are accumulated, exchanging the points and providing a present to the customer. And a member information change page 16 that enables the change of the customer's member information entered at the time of member registration.

Note that the structure of this web site is merely an example, and another web page may be linked. Although only three store introduction pages 8 of an AAA store, a BBB store, and a CCC store are shown in FIG. 2 for convenience, it is preferable to prepare as many store introduction pages 8 as stores (chain stores).

On the product information page 9, various product information,
Distribute planning information. For example, daily items (bargain items for one day only), special bargain items (bargain items from Wednesday to Sunday), theme-planned items, campaign items, etc.・ Daily merchandise, etc.) to make it easier for customers to see and search for information.

The top page 5 has a function as an Internet flyer on the entire surface, and has links to various product information pages so that customers can quickly view bargain information. At this time, a special sale item or a bargain item is displayed on a weekly basis in conjunction with the conventional newspaper insert flyer, and these items can be browsed by day of the week. In addition, it is preferable to update the contents of the top page 5, the product information page 9, and the like in accordance with the bargain sale of the store in the same cycle as the newspaper insert flyer issued weekly or occasionally.

If the customer registers as a member, the customer can also receive services related to his / her member information from the store. FIG. 3 is a flowchart showing the operation when performing member registration. First, in step S101, a customer browses a predetermined member registration page 10 stored in the store-side web server 2. FIG. 7 is an example of a member registration page prepared in the store-side web server. In addition, the figure which shows an example of the web page of FIGS.
All are displayed by the browser, and FIG.
In 11, the "summit" and the logo are registered trademarks of the applicant company. Member registration page 1 of this specification
In the same manner as in a conventional general member registration page, each form for inputting personal information such as an address, a name, a date of birth, a user ID, a password, and an e-mail (electonicmail: electronic mail) address is set to 0. They are prepared, and these personal information are input in step S103.

A customer card and a customer card which are used at the time of product purchase at an actual store, for example, are provided with predetermined points according to customer visits and purchase of products, and a service ticket can be obtained when the points are accumulated. Customer I attached to
D exists, its customer ID (customer card I
It is also possible to prepare a form for inputting D). Further, it is possible to ask the user whether or not the user wants the store information mail in which the product information, the event information, and the like are described, so that the store information mail is distributed only to the desired user.

Further, the member registration page 10 is provided with a store designation location that allows one store to be designated from a plurality of stores. In step S105, the customer specifies a store at a store specification location. The store can be freely designated at the designated store, for example, a frequently used store can be designated. If the store has stores (chain stores) in various regions,
Preferably, all branches can be viewed and specified. Further, it is preferable to make it easier for the customer to specify a desired store, for example, by categorizing by region, along a line, or by displaying a store location on a map.

Although it is possible to specify a plurality of stores for one user ID, it is possible to specify only one store for one user ID (one registered store for one user ID). Is preferred. As a result, a customer having a certain user ID can view and receive only the information of the store (registered store) designated at the time of member registration, and manage such that the customer does not enter information of another store. Can be. Therefore, for example, even if the same chain store is located far away from the area where a certain customer lives, even if a certain product is sold at a special price, it is said that `` My favorite store has more products than other stores Are sold at a high price ", which reduces the willingness of customers to purchase.

In step S107, in step S1
03 and the predetermined member registration information input in step S105 are transmitted to the store-side web server 2, and in step S109, are stored in the storage unit 4 of the store-side web server 2 as member information (information unique to the user). Once stored, membership registration is complete. At this time, it is preferable to transmit to the e-mail address input by the customer that the membership registration has been completed. As a result, it is possible to prevent a mistake in inputting personal information, an unauthorized member registration by a third party, a re-registration assuming that the member registration is not completed, and a double registration as a result. It is preferable that information for member registration and member change described later is transmitted and received after being encrypted.

When the member registration is completed, the customer can view only the customer by inputting the user ID and the password on the login page 11, and can view information related to the member information input at the time of member registration. become able to. At this time, the customer only needs to enter the member information such as user ID and password at the time of the first member registration,
A cookie may be stored in the customer terminal 1 so that the next time the web page is viewed, the customer can automatically call the store screen designated by the customer without entering the member information. It is possible.

FIG. 4 is a flowchart showing the operation when logging in after membership registration. First, step S2
At 01, the customer browses a predetermined login page 11 stored in the store-side web server 2 or generated by the store-side web server 2. FIG.
It is an example of a log-in page prepared in a store side server. In step S203, the customer inputs the user ID and password on the log-in page 11, and transmits the information to the store-side web server 2 in step S205. In step S207, the store-side web server 2 compares the input user ID and password with the information in the member information database, and authenticates the user ID and password.

When the user ID and the password are successfully authenticated, the login is completed, and in step S209,
The customer transmits a registered store top page 12 related to the store (registered store) designated at the store designated place at the time of member registration to the customer terminal 1. This allows the customer terminal 1 to browse the registered store top page 12. On the other hand, if the user ID and password cannot be authenticated, an error message is transmitted to the customer terminal 1 in step S211.

FIG. 9 is an example of a registered store top page. For each of the plurality of stores, the registered store top page 12 is prepared. That is, by completing the log-in, it becomes possible to browse detailed information related to only a store designated by the customer (for example, a store frequently used by the customer: an AAA store), member information of the customer, and the like. It is preferable that the registered store top page 12 displays the user ID of the customer, information indicating that the customer is currently logged in, the store name designated by the customer, and the like. It is preferable to link a web page that is a top page of a store and allows browsing of various information related to the specific store.

Similarly to the top page 5, the registered store top page 12 also displays special sale products and bargain products every predetermined number of days in conjunction with the conventional newspaper insert flyer, and browses these products by day of the week. It is also possible to make it possible to browse by daily products (bargain products only for one day) or special bargain products (bargain products from Wed to Sun), or to search for products in stores. . Also, the predetermined number of days is set to the same cycle (one week) as a newspaper insert flyer issued weekly or as occasion demands, according to the special sale of the store, the registered store top page 12 and the product information page 13.
It is preferable to update the contents such as. Note that various settings can be made as the predetermined number of days, such as, for example, weekly, monthly, early, middle, and late.

For example, the top page 12 for the registered store of the AAA store has a product information page 13 indicating the product information of the AAA store.
Can be linked. The product information page 13 includes the product name and price, A,
Post information on special sales of products at AA stores. Thus, even when the same product may be sold at a plurality of stores at different prices depending on the arrival status, location conditions, and the like, the customer can accurately know the price at the store used by the customer.

In addition, AA such as event information at the AAA shop
It is also possible to link a web page that allows appropriate information to be viewed by customers using the store A. The information on the registered store is prohibited so that only the customer who has logged in from the log-in page 11 by specifying the store can view the information.
Web page location (URL: Universal Resource)
Preferably, the locator is not made public so that the web page cannot be easily viewed.

Further, when the customer is in the logged-in state, the member information change page 16 on which the member information of the customer can be confirmed and changed can be browsed. FIG. 10 is an example of a web page for changing member information. The customer can check the member information entered at the time of member registration at any time by browsing and inputting the member information change page 16,
It can be changed (added, deleted). When the member information is changed by the customer, the member information in the member information database stored in the storage unit 4 of the store-side web server 2 is overwritten with the newly input member information. In particular, when the user ID, the password, and the registered store in the member information are changed, the change in the member information is reflected from the next login. It is necessary that only the customer who logs in from the login page 11 can browse the member information of each customer.

Web pages published on the Internet are in a very passive state of waiting for access from customers, unlike newspaper flyers. As a method of more actively providing information to customers, information provision by e-mail is also possible. Usually, in a supermarket, for example, product information, price, arrival information, and the like change every day. There is also a time service for selling a predetermined product at a low price for a predetermined time. This information, web page update information, and the like are transmitted to the e-mail address of the personal computer or mobile phone input by the customer at the time of member registration.

As a result, the latest information can be promptly provided to the customer, and the customer can be interested in the website. When distributing information by e-mail, it is also possible to distribute information common to the entire store to all customers, and it is also possible to distribute information of each store only to the customer who designated the registered store. Regarding the e-mail for the purpose of providing information, it is preferable that the customer can specify whether or not the e-mail distribution is desired at the time of member registration, and it is preferable that the specification of the e-mail distribution can be changed on the member information change page 16. .

Although it is possible to distribute information by the above-mentioned e-mail distribution and give the customer interest in the web page, it is also important to have the customer browse the web page regularly. Therefore, it is necessary to sequentially update the web page with new information. In addition, it is also possible to provide a device for accumulating points as follows when a customer accesses a website.

FIG. 11 shows an example of a point page. The customer can browse the point page 14 by clicking the link attached to the registered store top page 12, and the customer points are accumulated when the point page 14 is browsed. I do. However, in order to prevent the customer's points from being added each time the customer reloads the points page 14 in a short time, the points are added in units of one day (only one point is added per day). Even if the user browses a plurality of times in one day, the points are accumulated as if the user browsed once a day.

FIG. 5 is a flowchart showing the operation of accumulating points on the point page. First, in step S301, the customer enters the registered store top page 1
In step 2, the user clicks the link to the point page 14 and desires to browse the point page. In step S303, the store-side web server 2 refers to the member information database of the storage unit 4, and first refers to the last access date to the point page 14 stored in association with the customer's member information. Since this last access date is the date stored in the later-described step S309 at the time of the last access, there is no last access date for the customer who accesses the point page 14 for the first time.

Then, in step S305, the date of today is compared with the last access date. If today's date and the last access date are not the same, step S30
At 7, one point is added to the customer point stored in association with the customer member information. Then, in step S309, the total point is newly set as a customer point, and today's date and the total point are stored in the member information database of the storage unit 4 in association with the customer's member information. In step S311, the new point is added. Points page 14 with points
Is transmitted to the customer terminal 1.

That is, if the customer has accumulated 19 points so far, the stored 19 points
One point is added to the points, and 20 points are newly stored as points of the customer in the member information database of the storage means 4 together with today's date. When the customer browses the point page 14 as described above, the shop web server 2 gives the customer predetermined points.

On the other hand, if today's date is the same as the last access date, it is determined that the points for today have already been added, and the process ends without adding any points in step S313. At this time, it is preferable to display "points are not added" or to display points accumulated so far. It should be noted that the date is not stored, and the flag is turned on for the customer when the customer accesses it. For example, at midnight, all flags are turned off to determine whether or not points have been added on that day. It is also possible.

In the above example, the customer has a page 1 for points.
Although points are generated when the user browses No. 4, points can be given to the customer when the customer logs in and browses the registered store top page 12. In addition, points generated by accessing a web page can be accumulated as points on a conventional customer card, for example.
Depending on the accumulated points, it is also possible to exchange for service tickets or gifts.

FIG. 6 is a flowchart showing an operation for determining whether or not the point has reached a predetermined point.
In step S315, the customer browses the point page 14 on which his / her point is displayed. This step S315 is the same as the previous step S311. In step S317, the store-side web server 2 determines whether or not the point of the customer has reached a predetermined point. If the customer points have reached a predetermined point (for example, 30 points) and, for example, the accumulated points can be exchanged for a present, in step S319,
The present page 15 is transmitted to the customer terminal 1 so that the present page 15 can be browsed.

On the other hand, if the predetermined point has not been reached, in step S 321, the customer cannot view the present page 15. The present page 15 is preferably linked from the point page 14 or the registered store top page 12, and the present page 15 is not prepared until the predetermined point is reached, or the present page 15 is browsed. Is preferably disabled.

Also, after the points are added and before the point page 14 is created, it is determined whether or not the customer's points have reached the predetermined points. The present page 15 and a link to the present page 15 are automatically generated in the point page 14, and the link of the present page 15 can be embedded in the point page 14.

If the customer who browsed the present page 15 desires a present, in step S323, the user clicks a button or link "exchange gift" in the present page 15 to exchange points for the present. Is transmitted to the store-side web server 2. When the store-side web server 2 receives information that points are exchanged for presents,
In step S325, preparations are made for sending a present to the customer. For example, an address and a name are extracted from the customer's member information, and an e-mail in which the customer's address, name, request for sending a present, and the like are described is transmitted to a server (not shown) to which the distribution center belongs.

Then, in step S327, the points accumulated so far are initialized and returned to zero. At this time, the points of the present desired by the customer (for example, 1
If (5 points) is smaller than the accumulated points (for example, 20 points), the points of the present are subtracted from the accumulated points (20 points-15 points), and the subtracted result (5 points) is used as a new value for the customer. It can also be stored as points.

Further, FSP (Frequent Shoppers)
It can be applied to a method of managing purchase price, content, frequency of visiting stores, etc., using a method such as a card called “Program: customer enclosing plan” that can grasp the purchase behavior of each customer, and providing benefits according to it.

When purchasing a product at an actual store, the customer often submits a customer card with various benefits and points. By having this customer card ID input at the time of membership registration or change of member information via the Internet, the POS (Poin) is associated with the customer card ID.
t of Sales: point-of-sale information management), analyze the purchasing behavior of each customer obtained from the sales performance data, and provide information that meets the customer's needs with different text and content, and information with a high advertising effect for each customer. It can be provided by e-mail.

In addition, the purchase information such as the past purchase item and amount of each customer is stored in association with the member information database of the store-side web server 2, and a web page where only that customer can view the purchase information is stored. It is also possible to prepare them. This allows customers to browse their purchasing information using a personal computer at home and display a list of purchased items for the day, and obtain a total of the amount used for the current month using the totaling and analysis function of the personal computer. It can be used as household budget management and household account book. This purchase information can be provided not only to the user on a web page but also to a customer in a data format that can be imported into commercially available spreadsheet software, household account book software, and the like.

Although the above embodiment has been described with reference to a website of a large supermarket having a plurality of stores (chain stores), the present invention can be applied to other fields. For example, according to the present invention, on a website having a plurality of categories, by having the user designate each category at the time of member registration, information belonging to the category desired by each user is provided to each user. Alternatively, it is possible to restrict each user from viewing information belonging to a category not specified by the user.

[0063] The plurality of categories include:
It really is. While some information is needed for a user, despite similar information,
Some information is not necessary for the user. The present invention is applicable to a website having information that can be statistically predicted whether the information is necessary for each user and can be classified (categorized) by type.

For example, a plurality of OSs (Operatin
g System: operating system) is also an example of several categories. Currently various OS
However, for example, in many cases, a user who uses the OS A is not using the OS B. Such a user needs the information about the OS A but does not need the information about the OS B. When the category of the member registration is designated, the user designates the type of the OS A, so that only the information on the OS A (for example, information on the application started on the OS A and the attached device) is provided. OS information is not provided.

There are also users who use OSs A and B but do not use OS C.
In response to such a user, when the category of the member registration is specified, the user specifies the types of the OSs A and B so that information on the OS A or B (for example, an application started on the OS A or an (Information on devices and the like) can be selectively provided, and information on the OS called C can not be provided.

[0066]

As described above, according to the present invention,
In order to provide the user with a web page belonging to one of the plurality of categories, the user is required to specify one of the plurality of categories, so that the server can identify information desired by the user. . In particular, in a web server operated by a large supermarket having a plurality of stores, it is possible to specify a store frequently used by a user as a category specified by the user.

According to the present invention, when a user is authenticated, the web server allows the user to browse web pages belonging to the category specified by the user. , It is possible to accurately provide the user with information desired by the user. In particular, in a web server operated by a large supermarket having a plurality of stores, detailed information on stores specified in advance by the user (information on products handled differently for each region or store, and information on products with different selling prices).
Can be provided for each user.

According to the present invention, when the user is allowed to specify only one of a plurality of categories, the user browses detailed information of other stores not specified by himself / herself. It is possible to make it impossible.

Further, according to the present invention, points are given to the user only by accessing the website, so that the user can accumulate the points to be award without having to make any input. It is possible to motivate the user to continuously access the website.

Further, according to the present invention, a point for giving a predetermined service is given to a user who has accessed a website when a predetermined point is accumulated.
It is possible to increase the user's interest in the website and to motivate the user to continuously access the website.

According to the present invention, when points are given by browsing a web page in units of one day and a plurality of points are not given to the same user on the same day, only accumulation of points by the same user is performed. It is possible to prevent the intended multiple accesses and manage and restrict the point awarding.

Further, according to the present invention, when the points of the user are accumulated up to the predetermined point, it is possible to browse a service page for providing a predetermined service. Without giving benefits,
It is possible to give some privilege only to the user who has accumulated up to a predetermined point, and it is possible to have the user motivated to continuously access the website.

Further, according to the present invention, the user can browse the purchase information by associating the purchase information such as the product purchased at the actual store and the price thereof with the member information so that the customer can browse the purchase information. It is possible to manage information such as a product purchased at an actual store, a purchase price, and the like. By providing such information to a user, it is possible to help, for example, manage the user's household account book. In addition, stores can also categorize by gender, age, region, etc., and conduct surveys on users' purchased products and purchase prices, etc., and conduct analysis such as improving product sales and providing services. It becomes possible.

Further, according to the present invention, since the above-described customer management method can be realized by a computer, it is possible to perform information provision and management using the computer.

Further, according to the present invention, the top page serving as the heading of the product information page is displayed in units of a predetermined number of days, and the top page and the product information page are updated every predetermined number of days, and are linked with the newspaper insert flyer. Since the provided product information is provided, it is possible to create a website that is easy for the user to see and that the store can easily manage.

[Brief description of the drawings]

FIG. 1 is a schematic diagram of a network for implementing the present invention.

FIG. 2 is a schematic diagram showing an example of a structure of an entire website which can be browsed from a store-side web server.

FIG. 3 is a flowchart showing an operation when performing member registration.

FIG. 4 is a flowchart showing an operation at the time of logging in after member registration.

FIG. 5 is a flowchart showing an operation of accumulating points on a point page.

FIG. 6 is a flowchart illustrating an operation of determining whether a point has reached a predetermined point.

FIG. 7 is an example of a member registration page prepared in a store-side web server.

FIG. 8 is an example of a login page prepared in a store-side server.

FIG. 9 is an example of a registered store top page.

FIG. 10 is an example of a web page for changing member information.

FIG. 11 is an example of a point page.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Customer side terminal 2 Store side web server 3 Internet 4 Storage means 5 Top page 6 Company introduction page 7 Store list / search page 8 Store introduction page 9, 13 Product information page 10 Member registration page 11 Login page 12 For registered stores Top page 14 Points page 15 Gift page 16 Member information change page

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 15/00 330 G06F 15/00 330B

Claims (11)

[Claims] 1. A user management method in a web server which enables a user to selectively browse web pages classified into a plurality of categories via the Internet for each of the categories, A user management method for allowing the user to specify one of the plurality of categories when performing user registration in the web server. 2. The method according to claim 1, wherein the user transmits user authentication information to the web server from a predetermined web page, and the web server authenticates the user. 2. The user management method according to claim 1, wherein the user can browse the web page belonging to the specified category. 3. The user management method according to claim 1, wherein the user can specify only one category among the plurality of categories. 4. The user management method according to claim 1, wherein said category is classified into a plurality of stores. 5. A method for managing a user in a web server, which is a web server for storing user-specific information registered in advance as a user, and which allows the user to browse web pages via the Internet. A user management method for giving points to the user who browses a predetermined web page and accumulating the points of the user in association with the unique information of the user. 6. The user management according to claim 5, wherein the points are provided by browsing the web page in units of one day, and a plurality of points are not provided to the same user on the same day. Method. 7. When the points of the user are accumulated up to a predetermined point, the user can browse a service page for providing a predetermined service to the user. The user management method according to claim 5. 8. When the user performs user registration on a web server that allows the user to selectively browse web pages classified into a plurality of stores via the Internet for each of the stores. When one of the plurality of stores is specified, the user transmits user authentication information to the web server from a predetermined web page, and the web server authenticates the user, the web server A user management method that allows the user to browse the web page belonging to the store specified by the user, wherein the web server stores purchase information for each user in the store as member information of the customer. User management method for providing, for each user, a web page in which the user can browse the purchase information at the store. 9. A recording medium on which a program for realizing the user management method according to claim 1 by a computer is recorded. 10. An advertisement providing method capable of browsing a web page for providing product information to a user via the Internet, wherein the advertisement is linked to a product information page in which the product information exists. An advertisement providing method in which a top page serving as a headline is displayed in a predetermined number of days, and the top page and the product information page are updated every predetermined number of days to provide the product information in conjunction with a newspaper insert flyer. 11. The advertisement providing method according to claim 10, wherein the predetermined number of days is one week.