JP2010170440A - Newspaper advertisement distribution system, method thereof, and newspaper advertisement distribution program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To inexpensively increase a contact chance between newspaper advertisements and a user in a long term. <P>SOLUTION: A newspaper advertisement distribution system includes: a newspaper advertisement data reception means 16 for receiving the data of a newspaper advertisement original including at least a newspaper advertiser name and the type or designation of the merchandise or service of newspaper advertisements and the running date of the newspaper advertisements as a keyword; a newspaper advertisement data storage means 17 for storing the data of the newspaper advertisement original; a newspaper advertisement data retrieving means 18 for retrieving the data of the newspaper advertisement original including the keyword input from a user terminal 13 from the newspaper advertisement data storage means 17; a newspaper advertisement data edition means 19 for editing the data of the newspaper advertisement original retrieved by the newspaper advertisement data retrieving means 18 into an output file of a file format which can be displayed by a Web browser; and a newspaper advertisement data distribution means 20 for distributing the output file edited by the newspaper advertisement data edition means 19 to a user terminal 13 in response to a request from a user terminal 13. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a newspaper advertisement distribution system and method for distributing newspaper advertisement manuscript data via an information communication network such as the Internet, and a newspaper advertisement distribution program.

  2. Description of the Related Art Conventionally, newspaper advertisements are generally published in newspapers by an advertising agency or a newspaper advertisement production company requested by an advertiser company or the like (for example, Non-Patent Document 1). reference).

Asahi Ad Service website (URL: http://www.asahi-ad-s.co.jp/guidance/index.html)

  However, there is a problem that it is difficult for advertisers to publish newspaper advertisements frequently because the cost of placing advertisements in the above-mentioned conventional newspaper advertisements, especially the major national newspapers, is high.

  At the same time, regular newspapers are daily, so unless the consumer saves the advertisement, there is usually only one day of contact with the consumer, and it is difficult to obtain a repetitive effect that is extremely important for the advertisement. .

  Furthermore, in the case of advertisements published in local newspapers and specialty papers, there was a problem that they could not have an opportunity to contact consumers who were not issued.

  Furthermore, newspapers can be stored as paper media, but if they are stored without being organized, it takes time to search for advertisements to be re-read, and after they are discarded, they must be browsed in the library. There was also a problem that re-reading was not easy.

  The present invention has been made to solve the above-described problems, and by distributing newspaper advertisement manuscript data via an information communication network such as the Internet, the opportunity for contact between newspaper advertisements and consumers is inexpensive. In addition to increasing over a long period of time, it will also be possible to create contact opportunities with newspaper advertisements for non-newspaper subscribers and non-published consumers, and for consumers to view and re-read the desired advertisements It is an object of the present invention to provide a newspaper advertisement distribution system and method and a newspaper advertisement distribution program capable of easily enabling the above.

  In order to achieve the above object, the present invention is a newspaper advertisement distribution system for distributing newspaper advertisement manuscript data via an information communication network, comprising a newspaper advertiser terminal, an advertising agency, or a newspaper advertisement production company. Newspaper advertisement data receiving means for receiving newspaper advertisement manuscript data including at least the newspaper advertiser name, the type or name of the newspaper advertisement product or service, and the date of publication of the newspaper advertisement as keywords. Newspaper advertisement data storage means for storing data of the newspaper advertisement manuscript received by the advertisement data receiving means, and newspaper advertisement data for retrieving data of a newspaper advertisement manuscript including a keyword input from a user terminal from the newspaper advertisement data storage means The search means and the newspaper advertisement manuscript data searched by the newspaper advertisement data search means can be displayed on a web browser. Newspaper advertisement data editing means for editing into an output file in file format, and newspaper advertisement data distribution means for distributing the output file edited by the newspaper advertisement data editing means to the user terminal in response to a request from the user terminal It is characterized by having.

  The present invention is also a newspaper advertisement distribution method for distributing newspaper advertisement manuscript data via an information communication network, which is input from a terminal of a newspaper advertiser or a terminal of an advertising agency or newspaper advertising production company. A newspaper advertisement data receiving means for receiving newspaper advertisement manuscript data including at least a newspaper advertiser name, a newspaper advertisement product or service type or name, and a newspaper advertisement publication date as a keyword; and the newspaper advertisement data receiving means. The newspaper advertisement data storage means stores the newspaper advertisement manuscript data received by the newspaper advertisement data search means, and the newspaper advertisement data search means searches the newspaper advertisement data search means from the newspaper advertisement data storage means. And editing the newspaper advertisement data from the newspaper advertisement data retrieved by the newspaper advertisement data retrieval means. A step of editing the output file in a file format that can be displayed by a web browser, and the newspaper advertisement data distribution unit responding to a request from the user terminal for the output file edited by the newspaper advertisement data editing unit And the step of delivering to.

  Furthermore, the present invention is a newspaper advertisement distribution program for causing a computer to execute the above steps.

  According to the present invention, newspaper advertisement manuscript data is distributed via an information communication network, thereby increasing the number of opportunities for contact between newspaper advertisements and users over a long period of time at a low cost. It is possible to create an opportunity to contact a newspaper advertisement with a user other than the target user.

  On the other hand, the user can easily view and reread the desired advertisement, and the convenience can be improved.

It is a mimetic diagram showing a newspaper advertisement distribution system concerning an embodiment of the invention. It is a flowchart which shows the newspaper advertisement delivery method which concerns on embodiment of this invention.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is a schematic diagram showing a newspaper advertisement distribution system according to an embodiment of the present invention. This newspaper advertisement distribution system 10 includes a terminal 11 of a newspaper advertiser such as a company, an advertisement agency or a newspaper advertisement production company. A terminal 12, a user terminal 13 such as a consumer, and a site operator server 14 are connected to each other via an information communication network 15 such as the Internet. By installing a distribution program, it functions as a newspaper advertisement distribution system.

  The site operator server 14 includes a newspaper advertisement data receiving unit 16 that receives newspaper advertisement manuscript data input from the terminal 11 of the newspaper advertiser or the terminal 12 of the advertising agency or newspaper advertisement production company, and receives newspaper advertisement data. Newspaper advertisement data storage unit 17 that stores the data of the newspaper advertisement manuscript received by unit 16 and newspaper advertisement data search that retrieves data of the newspaper advertisement manuscript from newspaper advertisement data storage unit 17 in response to a request from user terminal 13 18, newspaper advertisement data editing section 19 that edits the newspaper advertisement manuscript data searched by newspaper advertisement data search section 18 into an output file in a file format that can be displayed by a Web browser, and newspaper advertisement data editing section 19 A newspaper advertisement data distribution unit 20 that distributes the output file to the user terminal 13 in response to a request from the user terminal 13; It is provided.

  Next, a newspaper advertisement distribution method according to an embodiment of the present invention will be described with reference to FIGS. Here, FIG. 2 is a flowchart showing the newspaper advertisement distribution method according to the embodiment of the present invention.

  First, data obtained by digitizing a newspaper advertisement manuscript input at a terminal 11 of a newspaper advertiser such as a company or a terminal 12 of a newspaper agency or a newspaper advertisement production company requested by the newspaper advertiser is transferred to the information communication network 15. (S101), the newspaper advertisement manuscript data is received by the newspaper advertisement data receiving unit 16 of the server 14 of the site operator (S102) and stored in the newspaper advertisement data storage unit 17 (S103). At this time, the newspaper advertisement manuscript data input at the terminal 11 of the newspaper advertiser or the terminal 12 of the advertising agency or newspaper advertisement production company includes at least the name of the newspaper advertiser and the type of newspaper advertisement product or service. Or the name and the date of the newspaper advertisement are included as keywords, and information such as the address of the newspaper advertiser's website and the address of the website introducing the newspaper advertisement product or service is also included. Is preferred. The newspaper advertisement manuscript data is enlarged and displayed by a predetermined operation, for example, in the PDF file format, so that the entire newspaper advertisement can be viewed and printed out at an arbitrary size. It is preferable.

  Next, when a predetermined keyword is input and transmitted from the user terminal 13 by a consumer or the like (S104), newspaper advertisement manuscript data including this keyword is converted into a newspaper by the newspaper advertisement data search unit 18 in the server 14 of the site operator. The advertisement data storage unit 17 is searched (S105).

  As a result of the search, when newspaper advertisement manuscript data including a keyword matching the keyword is found, the newspaper advertisement manuscript data is extracted from the newspaper advertisement data storage unit 17 and is read by the newspaper advertisement data editing unit 19. The newspaper advertisement manuscript data is edited into an output file in a file format that can be displayed by the Web browser (S106). The data of the output file is distributed to the user terminal 13 via the information communication network 15 by the newspaper advertisement data distribution unit 20 in response to a request from the user terminal 13, and the newspaper advertisement manuscript is displayed on the browser screen of the user terminal 13. A data output file is displayed (S107).

  At this time, the output file is provided with a hyperlink so that the user terminal 13 can immediately access the address of the newspaper advertiser's website or the address of the website introducing the newspaper advertisement product or service. It may be edited by the newspaper advertisement data editing unit 19.

  On the other hand, as a result of the search in the step 105, when data of a newspaper advertisement manuscript including a keyword matching the keyword is not found, the server 14 of the site operator sends the user terminal 13 to the user terminal 13 via the information communication network 15. The error message data is distributed, and the error message is displayed on the browser screen of the user terminal 13 (S108).

  As described above, according to the newspaper advertisement distribution system and method and the newspaper advertisement distribution program according to the above-described embodiment of the present invention, newspaper advertisers utilize newspaper advertisement manuscripts that could only be used once for a long time. It is possible to increase the chances of contact with consumers, and non-published consumption that could not be appealed due to limited publication, such as non-newspaper subscribers, as well as local newspapers and specialty papers. A chance to get in touch with a person can also be obtained. Therefore, the cost effectiveness of the advertisement can be greatly improved.

  In addition, the synergistic effect with the original newspaper advertisement makes it possible to obtain a further appealing effect, and advertisers can use the hyperlinks displayed on the search result screen to allow advertisers to use their websites or the websites of their products or services. You can also attract customers to the site.

  In addition, the advertising costs of conventional newspapers increase as the advertising space increases and the number of colors increases, but this system is a system for storing data by effectively utilizing newspaper advertisement manuscript data. Therefore, it is possible to obtain all these benefits with a low budget and set them uniformly at a low cost.

  On the other hand, consumers can easily search for newspaper advertisements that they want to see even after discarding the newspaper, based on various conditions, and can browse and print out the full text. When it is desired to obtain more detailed information by browsing, it is possible to immediately access the website of the advertiser or the website of the advertising product or service from the hyperlink.

DESCRIPTION OF SYMBOLS 10 Newspaper advertisement distribution system 11 Newspaper advertiser terminal 12 Advertising agency / newspaper advertising production company terminal 13 User terminal 14 Site operator server 15 Information communication network 16 Newspaper advertisement data receiving section 17 Newspaper advertisement data storage section 18 Newspaper advertisement Data search section 19 Newspaper advertisement data editing section 20 Newspaper advertisement data distribution section

Claims (3)

A newspaper advertisement distribution system for distributing newspaper advertisement manuscript data via an information communication network,
Newspaper advertisement manuscript containing at least the name of the newspaper advertiser, the type or name of the newspaper advertisement product or service, and the date of publication of the newspaper advertisement as keywords, entered from the terminal of the newspaper advertiser or the terminal of an advertising agency or newspaper advertisement production company Newspaper advertisement data receiving means for receiving the data,
Newspaper advertisement data storage means for storing data of the newspaper advertisement manuscript received by the newspaper advertisement data receiving means;
Newspaper advertisement data search means for searching newspaper advertisement manuscript data including a keyword input from a user terminal from the newspaper advertisement data storage means;
Newspaper advertisement data editing means for editing the newspaper advertisement manuscript data searched by the newspaper advertisement data searching means into an output file in a file format that can be displayed by a web browser;
Newspaper advertisement data distribution means for distributing the output file edited by the newspaper advertisement data editing means to the user terminal in response to a request from the user terminal;
A newspaper advertisement distribution system characterized by comprising: A newspaper advertisement distribution method for distributing newspaper advertisement manuscript data via an information communication network,
Newspaper advertisement manuscript containing at least the name of the newspaper advertiser, the type or name of the newspaper advertisement product or service, and the date of publication of the newspaper advertisement as keywords, entered from the terminal of the newspaper advertiser or the terminal of an advertising agency or newspaper advertisement production company The data received by the newspaper advertisement data receiving means;
Storing newspaper advertisement manuscript data received by the newspaper advertisement data receiving means with newspaper advertisement data storage means;
A newspaper advertisement data search unit searching for newspaper advertisement manuscript data including a keyword input from a user terminal from the newspaper advertisement data storage unit;
Editing the newspaper advertisement manuscript data retrieved by the newspaper advertisement data retrieval means into an output file in a file format that can be displayed by a newspaper advertisement data editing means on a web browser;
The newspaper advertisement data distribution unit distributing the output file edited by the newspaper advertisement data editing unit to the user terminal in response to a request from the user terminal;
A newspaper advertisement distribution method characterized by comprising: A newspaper advertisement distribution program for causing a computer to execute each step according to claim 2.

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