JP2002312677A - Advertisement providing method, advertisement providing processor and advertisement providing processing program using internet - Google Patents

Abstract

PROBLEM TO BE SOLVED: To save the trouble to generate advertisement information of advertisement using the Internet by using leaflet advertisement. SOLUTION: Leaflet advertisement inserted in newspaper is optically read by readers 6, 12, and 13, and advertisement publication data having the read image data and request data are stored in a storage part, and advertisement information which includes the image data and is based upon the advertisement publication data is sent by an advertisement providing processor 2 to a consumer's information display terminal 10 through a communication network 3. Consequently, the advertisement information of the leaflet advertisement can be provided for the consumer's information display terminal 10 through the communication network 3, so the trouble to generate the advertisement information for advertisement using the Internet can be reduced by using the leaflet advertisement.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement providing method, an advertisement providing processing apparatus, and an advertisement providing program using the Internet using a flyer advertisement such as a newspaper insert flyer advertisement.

[0002]

2. Description of the Related Art Conventionally, as a means for a retailer such as a supermarket to advertise a product to a consumer, a flyer advertisement on which the advertisement information is printed has been widely used. Such flyer advertisements are generally used as insert flyer advertisements for newspapers and the like.

[0003]

However, since the insert flyer advertisement of the newspaper is distributed to a limited area, the insert flyer advertisement other than the area where the consumer lives is distributed. For example, if the consumer's work place is away from the residence and the insert flyer advertisement in those areas is different, even if you try to see the insert flyer advertisement in the work area, it can not be seen because it is not distributed , Not satisfactory to consumers.

[0004] Further, for example, it is difficult for a retailer to know which of the products displayed in a flyer advertisement is interested by a consumer who has viewed the flyer advertisement, and the interest of the consumer is reflected in the product structure and the like. Can not do it. Further, it is not known which part of the flyer advertisement the consumer often watches, and for example, it is not clear which part of the flyer the product most desired to advertise to the consumer should be placed.

[0005] On the other hand, in recent years, retailers have posted their advertising information on web pages and provided consumers with advertising information using the Internet.
In addition, there is also a service that publishes the advertisement information by region and provides consumers with the advertisement information by region. For example, consumers can view such advertisement information by using a personal computer having browser software capable of connecting to the Internet and browsing web pages, and the consumers have been satisfied.

However, in providing such advertisements using the Internet, it is troublesome to convert the advertisement information to be posted on a web page into electronic information using a personal computer or the like.

[0007] A first object of the present invention is to reduce the time and effort required to create advertisement information of an advertisement using the Internet by using a flyer advertisement.

[0008] A second object of the present invention is to ascertain the consumer's interest in a product placed in a flyer advertisement.

[0009] A third object of the present invention is to ascertain which part of a flyer advertisement a consumer often watches.

[0010]

According to a first aspect of the present invention, there is provided an advertisement providing method using the Internet, wherein an advertisement insertion data having advertisement request data and flyer advertisement image data is stored in a storage section. And, in response to an advertisement display request from an information display terminal via a communication network, the advertisement information based on the advertisement insertion data stored in the storage unit, including the image data stored in the storage unit. Providing an advertisement to the information display terminal via a communication network.

Therefore, it is possible to provide the advertisement information of the flyer advertisement to the information display terminal of the consumer via the communication network.

[0012] According to a second aspect of the present invention, in the advertisement providing method using the Internet according to the first aspect, the advertisement insertion data includes regional information of a shop handling an advertising object, and the advertisement providing step includes: The advertisement information of the area specified by the information display terminal is transmitted.

Therefore, the consumer can receive the advertisement information of the flyer advertisement for each area on the information display terminal.

According to a third aspect of the present invention, there is provided the advertisement providing method using the Internet according to the first or second aspect,
A dividing step of dividing the image data stored in the storage unit into a plurality of predetermined areas; and transmitting the advertisement information to the information display terminal, and then selecting the advertisement information by an image selection unit of the information display terminal. A detailed information providing step of transmitting advertisement information including image data of the area to the information display terminal via a communication network.

[0015] Therefore, the consumer can receive the advertisement information of the area of interest in the flyer advertisement at the information terminal.

According to a fourth aspect of the present invention, in the advertisement providing method using the Internet according to the third aspect, the number of times that the image data of the area is selected by the image selecting means of the information display terminal is set for each of the areas. And transmitting the number stored in the storage unit to the information display terminal via the communication network in response to a number display request from the information display terminal via the communication network. Number providing step.

Therefore, the advertiser can obtain the number of times of selection of the area of the flyer advertisement selected by the consumer.

The invention described in claim 5 is the invention according to claims 1, 2, 3
Alternatively, the advertisement providing method using the Internet according to the item 4, further comprising a conversion step of optically reading the flyer advertisement with a reading device and converting the advertisement into image data.

Therefore, the flyer advertisement read by the reading device is converted into image data.

Here, in the advertisement providing method using the Internet according to claim 1, 2, 3 or 4, the image data may be image data for printing a flyer advertisement (claim 6).

According to a seventh aspect of the present invention, there is provided an advertisement providing processing apparatus comprising: an advertisement storage unit for storing advertisement insertion data having advertisement request data and flyer advertisement image data in a storage unit; and information via a communication network. In response to an advertisement display request from a display terminal, advertisement information based on the advertisement insertion data stored in the storage unit including the image data stored in the storage unit via the communication network to the information display terminal Advertisement providing means for transmitting.

Accordingly, it is possible to provide the advertisement information of the flyer advertisement to the information display terminal of the consumer via the communication network.

[0023] According to an eighth aspect of the present invention, in the advertisement providing processing apparatus according to the seventh aspect, the advertisement posting data includes regional information of a shop handling an advertising object, and the advertisement providing means includes the information display terminal. The advertisement information of the area specified by is transmitted.

Therefore, the consumer can receive the advertisement information of the flyer advertisement for each area on the information display terminal.

According to the ninth aspect of the present invention, a machine-readable advertisement providing processing program is installed in a server which is a computer, and stores advertisement posting data including advertisement request data and flyer advertisement image data in the server. In accordance with an advertisement storage function to be stored in the unit and an advertisement display request from an information display terminal via a communication network,
And an advertisement providing function of transmitting advertisement information including the image data stored in the storage unit and based on the advertisement posting data stored in the storage unit to the information display terminal via a communication network.

Therefore, it is possible to provide the advertisement information of the flyer advertisement to the information display terminal of the consumer via the communication network.

[0027] According to a tenth aspect of the present invention, in the advertisement providing processing program according to the ninth aspect, the advertisement posting data includes regional information of a shop handling an advertising object, and the advertisement providing function includes the information display terminal. The advertisement information of the area specified by is transmitted.

Therefore, the consumer can receive the advertisement information of the flyer advertisement for each area on the information display terminal.

[0029]

DESCRIPTION OF THE PREFERRED EMBODIMENTS <First Embodiment> A first embodiment of the present invention will be described based on an advertisement providing system using the Internet. In the explanation,
Please refer to FIG. 1 to FIG.

As shown in FIG. 1, this embodiment is as follows: 1) An advertisement web manager who provides an advertisement using the Internet using a flyer advertisement through an advertisement website. 2) Retailers A, B, C as advertisers. 3) A printing company that creates flyer advertisements such as those for newspaper insert flyers. 4) Consumers who browse Internet advertisements. 5) Internet service providers that provide Internet connection services. And an example of application to an advertisement providing method, an advertisement providing processing apparatus, and an advertisement providing processing program using the Internet of a retailer performed between the above (the same applies to the following embodiments).

Here, the retailer A is a company that has a means for connecting to the Internet by itself, the retailer B is a company that can connect to the Internet via an Internet service provider, and the retailer C is a company that connects to the Internet. He has no means to do this. Also, a supermarket will be described as an example of a retailer.

FIG. 1 is a schematic diagram schematically showing the overall configuration of an advertisement providing system using the Internet. As shown in FIG. 1, an advertisement providing system 1 using the Internet uses a WWW (World Wide WWW) on the Internet.
eb) A server computer (hereinafter, referred to as a server) 2 which is an advertisement providing processing device of an advertisement web administrator having a function as a server, and the server 2 is accessed via an Internet communication network 3 which is a communication network. Provide a possible advertising website. This server 2 has a LAN (Local Area Network) as a communication network.
rk) Client PC as information display terminal via 4
(Personal Computer) 5 is connected. The client PC 5 is connected to a scanner 6 which is a reader capable of optically reading a flyer advertisement as advertisement information.

The advertisement providing system 1 using the Internet is provided with PCs 7, 8, 9, and 10, which are information display terminals of retailers A and B, a printer, and a consumer, respectively.

[0034] A server 11 that can be connected to the Internet communication network 3 is connected to the PC 7 of the retailer A, which enables the PC 7 to be connected to the Internet communication network 3. Further, the PC 7 has a scanner 1 which is a reading device capable of optically reading a flyer advertisement.
2 are connected.

A scanner 13 is connected to the PC 8 of the retailer B, which is a reader capable of optically reading a flyer advertisement. The PC 8 is a server 1 that can be connected to the Internet communication network 3 of the Internet service provider.
4 can be connected to the Internet communication network 3 by means of dial-up connection or dedicated line connection.

A server 15 that can be connected to the Internet communication network 3 is connected to the PC 8 of the printing service provider, so that the PC 8 can be connected to the Internet communication network 3.

The PC 10 of the consumer can be connected to the Internet communication network 3 by connecting to the server 14 of the Internet service provider by means such as dial-up connection or dedicated line connection.

Here, the printing company and the retailer A in FIG.
The arrows shown between B and C, and the arrows shown between the retailer C and the advertisement web manager do not indicate the connection of the communication network, but are created by the printer at the request of the retailer. This shows the physical movement of the flyer advertisement.

Next, the flow of processing performed by the advertisement providing system 1 using the Internet will be schematically described with reference to FIG. The retailer A reads the flyer advertisement created by the printing company for the insert flyer advertisement of the newspaper with the scanner 12, and converts it into the flyer image data which is the image data by the PC 7 (conversion step). Then, the PC 7 accesses the advertisement website via the server 11 and the Internet communication network 3, and stores the advertisement publication data including the flyer image data and the advertisement request data including the regional information of the shop that handles the advertisement target. Advertising Web Administrator's Server 2
Send to

The retailer B reads the flyer advertisement created by the printing company for the insert advertisement of the newspaper by the scanner 13 and converts it into the flyer image data by the PC 8 (conversion step). Then, the PC 8 communicates with the server 14 of the Internet service provider and the Internet communication network 3.
Then, the advertisement web site is accessed via the web server, and the advertisement posting data including the flyer image data and the advertisement request data is sent to the advertisement web manager server 2.

Since the retailer C does not have a means for connecting to the Internet communication network 3, the retailer C brings the flyer advertisement created by the printer for the advertisement flyer advertisement of the newspaper to the advertisement web manager. The advertisement web manager reads the flyer advertisement by the scanner 6 and converts it into flyer image data by the PC 5. Then, the flyer image data is accessed by the PC 5 via the LAN 4 to the advertisement website, and the advertisement posting data including the flyer image data and the advertisement request data is sent to the server 2.

If the printer has flyer image data of a flyer advertisement for a newspaper insert flyer created by a request from the retailers A, B, and C, the retailers A, B
May obtain the flyer image data from a printing company and send the flyer image data from each of the PCs 7 and 8 to the server 2 of the advertisement web manager. Further, retailer A,
B and C access the advertisement website via the server 15 and the Internet communication network 3 by the PC 9 of the printing company, and transmit the advertisement insertion data including the flyer image data and the advertisement request data to the advertisement web administrator. Server 2
May be sent to

In this manner, the advertisement posting data including the flyer image data and the advertisement request data sent from the retailers A, B, C, and the printer are stored in the advertisement web manager's server 2 ( Advertisement storage step, advertisement storage means, advertisement storage function). Then, the server 2 provides the advertisement information based on the advertisement insertion data to the advertisement website.

The consumer connects the PC 10 with the server 14 of the Internet service provider and the Internet communication network 3.
Then, the user accesses the advertisement website provided by the server 2 of the advertisement web manager via the web browser, browses the advertisement website, and designates a desired area for viewing the advertisement.

The server 2 transmits the advertisement information of the designated area to the consumer PC 10 (advertisement providing step, advertisement providing means, advertisement providing function). That is, the server 2 provides the advertisement information of the designated area to the consumer.

The means for executing such processing will be described.

First, the advertisement web manager server 2 will be described. Here, FIG. 2 is a block diagram schematically showing the configuration of the server 2 of the advertisement web manager, FIG. 3 is a block diagram showing the electrical connection of each unit of each of the client PCs 5, 7, 8, 9, and 10, FIG. 4 is a schematic diagram showing a file structure of a customer data file, and FIG. 5 is a schematic diagram showing a file structure of an advertisement information file. As shown in FIG. 2, the server 2 is provided with control means 16 including a CPU, a ROM for storing a control program which is a computer program, a RAM (none is shown), and the like. Reference numeral 16 controls various parts, various calculations, data transmission, and the like. The control means 16 is connected to a communication control means 17 for controlling data input / output with the Internet communication network 3 and the LAN 4.

In addition, the control unit 16 includes a storage unit 18 constituted by, for example, an HDD (Hard Disk Drive) for storing a web server program which is a part of the advertisement providing processing program, and a CGI (Common Gateway Interface).
Program (hereinafter, referred to as CGI program) which is a part of the advertisement providing processing program called through
And a storage unit 19 configured to store an HTML (Hyper Text Markup Language) file and configured by, for example, an HDD. The web server program is
For example, when a client PC 7 of the retailer A makes a request for browsing an advertisement website via the Internet communication network 3, an HTML file is transmitted or a called CG is called.
This is a program for transmitting the browsing information to the client PC 7 based on the I program. If the browsing request from the client PC 7 is a browsing request of a prepared HTML file, the web server program sends the control unit 16 an HTML file. Is transmitted to the client PC 7. In the case where transmission of customer data or flyer image data is included in the browsing request from the client PC 7, the web server program causes the control unit to call the CGI program and save the data based on the CGI program. And various calculations.

Further, the control unit 16 has a storage unit 20 composed of, for example, an HDD for storing the customer data file F1, and a storage unit 20 for storing the advertisement information file F2, for example.
And a storage unit 22 configured to store the advertisement image file F3, for example, an HDD.

As shown in FIG. 3, the customer data file F1 includes, as customer data of the advertisement web manager, for example, a registrant I assigned to a retailer who is a client of an advertisement.
For each D, items such as a password, a customer's shop name, an address of the shop, a telephone number, a FAX number, an e-mail address, and a shop type are stored.

As shown in FIG. 4, the advertisement information file F2 contains, for example, an advertisement N
o. For each advertisement, the advertisement request data stores the publication area specifying the area of the shop that handles the advertisement object, the advertisement publication period (the publication start date and the publication end date), the shop name, and the like.

The advertisement image file F3 includes PCs 5, 7,
The flyer image data sent from the advertisement Nos. 8 and 9 is the advertisement No. It is stored every time. These storage units may all be included in one storage unit.

Next, the client P of the advertisement web manager
C5, client PCs 7 and 8 of retailers A and B, client PC 9 of printer, client PC of consumer
10 will be briefly described. Here, FIG. 5 is a block diagram showing the electrical connection of each unit of each of the client PCs 5, 7, 8, 9, 10. As shown in FIG. 5, each of the client PCs 5, 7, 8, 9, and 10 is provided with a control means 23 including a CPU, a ROM for storing a control program, a RAM (all not shown), and the like. The control means 23 controls various parts, various calculations, data transmission, and the like. The control unit 23 is connected to a communication control unit 24 that controls input and output of data with the Internet communication network 3 and the LAN 4 and the like, and a storage unit 25 that stores various programs, for example, an HDD.
The programs stored in the storage unit 25 differ depending on the client PCs 5, 7, 8, 9, and 10.
Depending on the difference between the programs stored in the storage unit 25, each client PC 5, 7, 8, 9, and 10 exerts a unique function. In addition, browser software for a website browser is installed in the storage unit 25 of each of the client PCs 5, 7, 8, 9, and 10.

In addition, each of the client PCs 5, 7, 8,
Reference numerals 9 and 10 denote, for example, a CRT (Cathode Ray Tube) and an LCD (Liquid Crystal) controlled by the control means 23.
A display unit 26, a keyboard 27 functioning as a data input unit, a mouse 28 functioning as an image selecting unit, and a communication I / F 29 for transmitting and receiving data to and from an externally connected device. . Scanners 6, 12, and 13 are connected to the client PCs 5, 7, and 8 via a communication I / F 29.

Subsequently, the advertisement providing processing program composed of the web server program and the CGI program stored in the storage units 18 and 19 of the advertisement web administrator's server 2 causes the control unit 16 to execute the new registration of the advertisement requester. The processing, the registration processing of the inserted advertisement, and the processing of providing the advertisement to the consumer will be described together with the operation of each unit of the advertisement providing system 1 using the Internet.

[Advertisement Client New Registration Process] First, the advertisement client new registration process will be described. This new registration process is a process of registering an advertisement client who requests an advertisement web manager to place an advertisement for the first time as a customer of the advertisement web manager. The description will be made with reference to the screen transition example of the web page in the new registration processing of the advertisement website and the registration processing of the advertisement provided by the advertisement web manager server 2 shown in FIG. In this case, FIGS. 7 to 9 are referred to as needed. Also, “Sh” in FIG.
+ “Number” means that the web server program stored in the storage unit 18 of the server 2
HTML file stored in the client PC
5, 7, 8, 9, 10
This indicates that a process of displaying a web page based on an HTML file on the display units 26 of C5, 7, 8, 9, and 10 is being executed, and “Sc +“ number ”” is stored in the storage unit 19. The CGI program instructs the control means 16 to change the contents of browsing according to the request of the viewer,
This indicates that file processing and the like are executed in the server 2 (the same applies to the following embodiments).

For example, the retailer A, who is the advertisement client, uses the client PC 7 to communicate with the server 2 of the advertisement web manager via the server 11 and the Internet communication network 3.
Has accessed the advertisement website provided by the server 2, the server 2 transmits a top page P1 as shown in FIG. Here, FIG. 7 shows the top page P1 in an enlarged manner. As shown in FIG. 7, on this top page P1, an advertisement request button P1a and a flyer information button P1b are displayed.

When the advertisement request button P1a of the top page P1 displayed on the display section 26 of the client PC 7 is selected by the mouse 28, the server 2 transmits the client P
The ID input page P2 is transmitted to C7 (Sh1). The ID input page P2 includes a new registration button P2a, an ID
A password input form P2b and a confirmation button P2c are displayed.

When the new registration button P2a of the ID input page P2 displayed on the display unit 26 of the client PC 7 is selected by the mouse 28, the server 2 transmits the client registration page P3 to the client PC 7 (Sh2).
Here, FIG. 8 shows the requester registration page P3 in an enlarged manner. As shown in FIG. 8, the requester registration page P3
Displays a form for inputting a store name, address, telephone number, fax number, e-mail address, and store type.

The new registrant (retailer A) registers the requester registration page P displayed on the display unit 26 of the client PC 7.
3 is input using keyboard 27 or mouse 28. Then, after inputting necessary items, when the confirm button P3a is selected with the mouse 28, the server 2 executes a process based on the CGI program Sc1.

Here, FIG. 9 shows the CGI program Sc1.
6 is a flowchart showing a flow of a process based on the program. CG
In the process based on the I program Sc1, first, it is determined whether or not there is any omission in the items input by the new registrant (retailer A) (step S1). If it is determined that the input item has omission of description (N in step S1), a screen indicating that an error has occurred in the client PC 7 (not shown)
Is transmitted, and the requester registration page P3 is transmitted again (step S6).

If it is determined in step S 1 that there is no omission in the items entered by the new registrant (retailer A) (Y in step S 1), the entered items are stored in the storage unit 20 in the server 2. It is determined whether or not there is any duplication with the customer data in the customer data file F1 stored in (step S2). If it is determined that the input item overlaps with the customer data in the customer data file F1 (N in step S2), a screen indicating an error is transmitted to the client PC 7, and the requester registration page P3 is transmitted again ( Step S7).

If it is determined in step S2 that the input item does not overlap with the customer data in the customer data file F1 (Y in step S2), a registrant ID and a password are issued (step S3), and the input is performed. A new customer data file F1 is created based on the entered items, the issued registrant ID, and the password (step S4),
The customer data file F1 is stored in the storage unit 20. Then, a registration confirmation page P4 including a registrant ID and a password as shown in FIG. 6 is transmitted to the client PC 7, and the new registrant (retailer A) is notified of the registrant ID and the password. (Step S5).

The new registrant (retailer A) records the registrant ID and password of the registration confirmation page P4 displayed on the display unit 26 of the client PC 7 on, for example, paper, and presses the confirmation button P4a on the registration confirmation page P4. When the selection is made with the mouse 28, the server 2 transmits the ID input page to the client PC 7 again (Sh3).

[Registration Processing of Inserted Advertisement] Next, registration processing of an inserted advertisement will be described. The advertisement registration processing is processing for registering the advertisement of the advertisement client on the advertisement website. The description will be made with reference to FIG.
In this case, FIGS. 10 to 14 are referred to as needed. Advertising request button P1 on top page P1 shown in FIG.
a, or by selecting the confirmation button P4a of the registration confirmation page P4 with the mouse 28 of the client PC 7, the client PC 7 on which the ID input page P2 shown in FIG. In order to perform
After inputting the registrant ID and the password in the password input form P2b, the confirmation button P2 is
By selecting c, the server 2 executes a process based on the CGI program Sc2.

FIG. 10 shows the CGI program Sc
3 is a flowchart showing the flow of processing based on No. 2. C
The processing based on the GI program Sc2 is performed by first searching the customer data file F1 to determine whether the registrant ID entered by the advertisement client (retailer A) has already been issued and whether the password is correct. A determination is made (step S21). The entered registrant ID has not been issued,
When it is determined that the password is incorrect (N in step S21), a screen indicating an error is transmitted to the client PC 7, and the ID input page P2 is transmitted again (step S24).

If it is determined in step S21 that the entered registrant ID has already been issued and that the password is correct (Y in step S21),
Customer data file F corresponding to the entered registrant ID
The store name is extracted from 1 (step S22). Then, the advertisement client top page P5 as shown in FIG. 6 is transmitted to the client PC 7 (step S23). The advertisement requester top page P5 displays the store name P5a extracted in step S22 at the top of the page.
Further, an advertisement registration button P5b is displayed on the advertisement client top page P5.

The advertisement registration button P5 of the advertisement requester top page P5 displayed on the display unit 26 of the client PC 7.
When b is selected by the mouse 28, the server 2 executes a process based on the CGI program Sc3.
Here, FIG. 11 is a flowchart showing the flow of processing based on the CGI program Sc3. The processing based on the CGI program Sc3 is performed by the client PC 7 as shown in FIG.
Is transmitted (step S31). On the advertisement registration page P6, the store name P6a extracted in step S22 is displayed at the top of the page. Here, FIG. 12 shows the advertisement registration page P6 in an enlarged manner. As shown in FIG. 12, an input form for inputting an item which is request data for advertisement registration is displayed on the advertisement registration page P6. The input form is read in advance by the scanner 12 of the client PC 7, and is converted into flyer image data by the PC 7 in advance. An advertisement data column P6b for inputting a path and a file name indicating the location where the flyer advertisement flyer image data (conversion step) is stored, a publication period column P6c for entering a period for posting the advertisement on the web,
A check box P6d for selecting a region of a shop that handles the advertising object and a confirmation button P6e are displayed.

Each item of the input form of the advertisement registration page P6 displayed on the display unit 26 of the client PC 7 is input by the keyboard 27 or the mouse 28, and the mouse 28
When the confirmation button P6e is selected, the flyer image data designated in the advertisement data field P6b is transmitted to the server 2, and the server 2 executes a process based on the CGI program Sc4.

FIG. 13 shows the CGI program Sc
9 is a flowchart showing the flow of a process based on No. 4. C
In the processing based on the GI program Sc4, first, it is determined whether or not there is any omission in the items entered by the advertisement client (retailer A) on the advertisement registration page P6 (step S4).
1). If it is determined that there is an omission in the entry (N in step S41), a screen indicating an error is transmitted to the client PC 7, and the advertisement registration page P6 is transmitted again (step S46).

In step S41, if it is determined that there is no omission in the description items input on the advertisement registration page P6 by the advertisement client (retailer A) (step S41)
No. Y), the advertisement No. Is issued (step S42). Then, the flyer image data transmitted from the client PC 7 is stored in the storage unit 22 of the server 2 as a new advertisement image file F3 (step S43 (ad storage step, advertisement storage means, advertisement storage function)). At this time, the advertisement image file F3 of the flyer image data is stored in the advertisement No. For example, the file name is changed to “the file name at the time of transmission + advertisement number” and stored so that the file can be managed by the user. Subsequently, a new advertisement information file F2 is created based on the input items (step S44), and the advertisement information file F2 is stored in the storage unit 19 of the server 2. Then, an advertisement registration confirmation page P7 indicating that the registration of the advertisement request as shown in FIG. 6 is completed is transmitted to the client PC 7.

Here, as the flyer image data to be sent from the client PC 7 of the retailer to the server 2 of the advertisement web manager, the flyer advertisement is read by the scanner 12 of the client PC 7 in advance, and the flyer image data converted into the flyer image data by the PC 7 However, the flyer image data is not limited to this. For example, a flyer image data, which is image data for printing a flyer advertisement for a newspaper insert flyer advertisement created by a printing company requested by a retailer, is sent from the client PC 9 of the printing company to the client PC 7 via the Internet communication network 3. You may use the one sent. Further, the flyer image data may be sent from the client PC 9 of the printing company to the server 2 of the advertisement web manager via the Internet communication network 3.

Further, for example, the retailer C who does not have the means for connecting to the Internet communication network 3 brings a flyer advertisement for a newspaper insert flyer advertisement created by a print company to the advertisement web manager, as shown in FIG. Such request data as a request data of an advertisement using the Internet prepared in advance by the advertisement web manager as request data, for example, a store name, an address, a telephone number, a FAX number, the number of flyer advertisements brought in, an advertisement posting period, an advertisement object. What is necessary is to describe the area of the store that handles, and to request an advertisement using the Internet from an advertisement web manager. Then, the advertisement web manager reads the flyer advertisement by the scanner 6, converts the read flyer advertisement into flyer image data by the PC 5 (conversion step), accesses the advertisement website using the PC 5, What is necessary is just to send to the server 2 the advertisement insertion data including the information and the flyer image data.

[Advertisement Providing Process to Consumer] Next, the process of providing the registered advertisement to the consumer will be described with respect to the consumer of the advertising website provided by the server 2 of the advertising web manager shown in FIG. Will be described with reference to an example of screen transition of a web page in the advertisement providing process. In this case, FIGS. 16 to 18 are referred to as needed.

The consumer uses the client PC 10 to
When the user accesses the advertisement website provided by the server 2 of the advertisement web manager via the server 14 of the Internet service provider and the Internet communication network 3,
The server 2 transmits a top page P1 as shown in FIG. This top page P1
Is the same as the top page P1 shown in FIG.

When the flyer information button P1b of the top page P1 displayed on the display unit 26 of the client PC 10 is selected with the mouse 28 or the like, the server 2 transmits an area selection page P8 to the client PC 10 (Sh
4). On this region selection page P8, a check box P8a and a confirmation button P8b for selecting the region of the shop that handles the advertising object are displayed.

In the check box P8a of the region selection page P8 displayed on the display unit 26 of the client PC 10, the check box P8a of the region where the consumer requests the advertisement is checked with the mouse 28, and the confirmation button P8b is clicked. When selected, the server 2 executes a process based on the CGI program Sc5.

Here, FIG. 16 shows the CGI program Sc
6 is a flowchart showing the flow of a process based on No. 5. C
In the processing based on the GI program Sc5, first, it is determined whether or not one or more region selection check boxes P8a on the region selection page P8 are checked (step S5).
1). If it is determined that one or more check boxes P8a for region selection are not checked (step S5)
(N of 1), a screen indicating an error is transmitted to the client PC 10, and the area selection page P8 is transmitted again (step S54).

If it is determined in step S51 that one or more check boxes P8a for selecting a region have been checked (Y in step S51), the advertisement information file F2 stored in the storage unit 21 of the server 2 is deleted. Search and match the selected area and client PC
10 when the date of browsing the advertising website is within the advertising period. (Step S5)
2). Then, the picked-up advertisement No. Then, a store name is extracted from the advertisement information file F2 corresponding to (1), and a regional flyer list page P9 as shown in FIG. 15 is transmitted to the client PC 10 (step S53). On the regional flyer list page P9, the extracted shop names are listed and displayed by region. In addition, a confirmation button P9a associated with an advertisement image file F3 storing flyer image data of the shop is displayed for each shop name. When the consumer uses the mouse 28 of the client PC 9, the client PC 9
When the store name confirmation button P9a displayed on the regional flyer list page P9 displayed on the display unit 26 of the ten is selected, the server 2 executes a process based on the CGI program Sc6.

FIG. 17 shows a CGI program Sc
6 is a flowchart showing the flow of a process based on No. 6. C
The processing based on the GI program Sc6 calls the advertisement image file F3 storing the flyer image data of the shop selected on the regional flyer list page, and includes the flyer image data of the advertisement image file F3 and the like. The display page P10 is transmitted to the client PC 10 (step S61 (advertisement providing step, advertisement providing means, advertisement providing function)). Here, FIG. 18 shows the flyer display page P10 in an enlarged manner.

Then, the display unit 2 of the client PC 10
6, a flyer display page P10 is displayed.

As described above, according to the first embodiment of the present invention, the flyer advertisement is converted into the flyer image data, which is the advertisement information, to the consumer PC 10 via the Internet communication network 3 or the like. Since it can be provided, it is possible to reduce the time and effort required to create advertisement information for advertisement using the Internet.

Further, since the consumer can receive the advertisement information of the flyer advertisement for each area on the PC 10, the convenience for the consumer can be improved.

In this embodiment, the storage units 18 and 1
9, 20, 21, and 22 are provided in the server 2, but the storage unit 1
8, 19, 20, 21, and 22 need not be provided in the server 2 as long as they can be connected to the server 2 via a communication network.

Further, as an example of the flyer advertisement, a newspaper insert flyer advertisement has been described, but the flyer advertisement is not limited to this.

Further, as the reading device, the scanners 6, 1
Although the description has been given of the examples 2 and 13, the reading apparatus is not limited to this, and for example, a digital camera may be applied as the reading apparatus.

Although the mouse 28 has been described as an example of the image selection device, the image selection means is not limited to this, and may be, for example, a trackball, light pen, touch screen, tablet, or the like.

<Second Embodiment> Next, a second embodiment of the present invention will be described based on an advertisement providing system using the Internet. Note that FIGS. 19 to 28 are referred to for the description. The same parts as those described in the first embodiment are denoted by the same reference numerals, and description thereof will be omitted. The basic configuration of this embodiment is the same as that of the first embodiment. The difference from the first embodiment is that in the process of providing an advertisement to a consumer, an access log for the advertisement is stored. The access log is provided for providing the stored access log to the advertiser.

The processing related to the access log is performed to grasp which part of the flyer advertisement the consumer is interested in, and to grasp which part of the flyer advertisement the consumer often looks at. This is the process to be performed. The outline of this processing will be described. First, the server 30 (see FIG. 19)
The entire information of the flyer advertisement requested by the consumer using the PC 10 is transmitted to the consumer PC 10 (advertising providing step,
Advertisement providing means, advertisement providing function). Next, the consumer uses the mouse 28 of the PC 10 to select a product that the consumer has shown interest in the flyer advertisement, thereby transmitting the detailed information to the consumer's PC 10 (a detailed information providing step). At this time, the server 30 stores the selected number of times (number of times storing step). Then, the stored number is transmitted to the retailers A, B, etc., in response to a request from the PCs 7, 8 of the retailers A, B, etc. as advertisers (number providing step).

In order to execute such processing, the advertisement web manager operates the client PC 5 to divide the flyer advertisement image into regions for each product described in the flyer advertisement (division step). The entire information of the flyer advertisement reproducing the flyer advertisement before division by the divided flyer advertisement image is transmitted by the server 30 to the PC 10 of the consumer. Then, the consumer stores the divided area in PC1
The selection is made using the mouse 28 of 0. This process allows the advertiser to understand which parts of the flyer ad the consumer is interested in and what parts of the flyer ad the consumer is watching. It becomes possible.

Means for executing such processing will be described.

FIG. 19 is a schematic diagram schematically showing the configuration of the server of the advertisement web manager. As shown in FIG.
Unlike the first embodiment, the server 30 is provided with a storage unit 31 for storing an access log file F4 (see FIG. 22). This access log file F
4 will be described later in detail.

In the present embodiment, after the advertisement registration processing by the server 30 described in the first embodiment is completed, the advertisement web manager operates the client PC 5 and the retailer A in the advertisement registration processing. The flyer image data sent from the client PC 7 of the server 2 and stored in the advertisement image file F3 of the storage unit 22 of the server 2 is adjusted to the area occupied by the product published in the flyer advertisement as shown in FIG. For example, the image is divided into a total of m × n image files by dividing the vertical into m and the horizontal into n (divide step). Then, each is stored in the storage unit 22
Is stored as an advertisement image file F3. At this time, each of the divided advertisement image files F3 is stored with a file name composed of “original file name + advertisement number + coordinates (m, n)”. Here, the division of the flyer image data is not limited to the above-described division, and may be performed in accordance with the product posted in the flyer advertisement.

Next, the advertisement web manager operates the client PC 5 to create a flyer display page P11 which is a web page composed of the divided m × n advertisement image files F3. This flyer display page P11 is, as shown in FIG.
A plurality of image files are arranged to reproduce and display a leaflet advertisement before division. Here, the flyer display page P11 is a flyer image to the extent that details of the contents of the flyer advertisement cannot be confirmed.

Next, the access log file F4 will be described. As shown in FIG. 22, the access log file F4 contains, for example, an advertisement No. , Total number of visits to your ads,
It is composed of the number m of leaflet vertical divisions, the number n of leaflet horizontal divisions, and the number of accesses to each of the advertisement image files F3 (1, 1) to (m, n). Here, the number of accesses is PC
10 when browsing the advertising website, mouse 2
8 is the number of times the predetermined image data has been selected.

Next, the advertisement provision processing program comprising the CGI program and the Web server program stored in the storage units 18 and 19 of the advertisement Web administrator's server 30 causes the control means 16 to execute the advertisement provision to the consumer. The process and the process of providing the access log to the advertiser will be described together with the operation of each unit of the advertisement providing system using the Internet.

[Advertisement Provision Processing to Consumers] First, regarding the advertisement provision processing to the consumers, the web in the advertisement provision processing to the consumers of the advertisement website provided by the advertisement web administrator server 30 shown in FIG. This will be described with reference to a screen transition example of a page. In this case, if necessary, FIG.
4 to FIG. This advertisement providing process is the same as that of the first embodiment up to the process of transmitting the regional flyer list page P9 to the client PC 10.

When the shop confirmation button P9a displayed on the regional leaflet list page P9 is selected by the mouse 28 or the like of the client PC 10, the server 2 executes processing based on the CGI program Sc7. The confirmation button P9a is associated with an advertisement image file F3 that stores flyer image data of the shop for each shop name and an access log file F4.

FIG. 24 shows the CGI program Sc
7 is a flowchart showing the flow of processing based on No. 7. C
In the processing based on the GI program Sc7, first, the access log file F4 of the store selected on the regional flyer list page P9 is searched, and the corresponding advertisement No. is searched. Then, 1 is added to the “total number of accesses to the advertisement” of the access log file F4 and stored (step S71). Then, the flyer display page P1 shown in FIG.
1 is transmitted (step S72 (advertisement providing step, advertisement providing means, advertisement providing function)).

In the flyer image of the flyer display page P11 displayed on the display unit 26 of the client PC 10, when the consumer clicks and selects the flyer image data of the area (m, n) desired to be viewed in detail, The server 30 executes a process based on the CGI program Sc8.

FIG. 25 shows the CGI program Sc
9 is a flowchart showing the flow of processing based on No. 8. C
The processing based on the GI program Sc8 is performed first by setting the “advertisement file (m, m, m)” in the access log file F4 corresponding to the flyer image selected on the flyer display page P11.
1 is added to the "number of accesses to n)" and stored (step S81 (number-of-times storage step)). The detailed display page composed of the selected flyer image data and the like as shown in FIG. P12 is transmitted (step S82 (detailed information providing step)).

Then, the display unit 2 of the client PC 10
6, a detail display page P12 is displayed.

[Providing Access Log to Advertiser] Next, regarding the providing process of the accelerator log, providing the access log to the advertiser of the advertising website provided by the server 30 of the advertising web manager shown in FIG. A description will be given with reference to a screen transition example of a web page in the processing. In this case, FIGS. 27 to 28 are referred to as needed. The process of providing the access log is the same as the process described in the first embodiment up to the process of transmitting the advertisement requester top page P13 to the client PC 7. As shown in FIG. 26, the advertisement requester top page P13 of the present embodiment displays the store name P5a, the advertisement registration button P5b, and the access log button P13a extracted in step S22 of the process based on the CGI program Sc2. I have.

When the access log button P13a of the advertisement requester top page P13 is selected by the operation of the mouse 28 of the client PC 7 by the advertisement requester (retailer A), the server 30 executes processing based on the CGI program Sc9. .

Here, FIG. 27 shows the CGI program Sc
9 is a flowchart showing the flow of processing based on No. 9. C
In the processing based on the GI program Sc9, first, a store name corresponding to the registered registrant ID is extracted from the customer data file F1, and it is determined whether or not an advertisement information file F2 corresponding to the extracted store name exists. File F
2 is searched and determined (step S91). Advertising information file F corresponding to the store name of the registered registrant ID
If it is determined that there is no 2 (N in step S91), a screen indicating an error is transmitted to the client PC 7, and the advertisement requester top page P13 is transmitted again (step S95).

When it is determined in step S91 that the advertisement information file F2 corresponding to the store name of the registered registrant ID exists (Y in step S91),
From the advertisement information file F2, the advertisement No. Is picked up (step S92). Then, the advertisement No. picked up in step S92. It is determined whether or not the access log file F4 corresponding to the access log file F4 exists.
4 is searched and determined (step S93). Access log file F4 corresponding to the picked-up advertisement No.
If it is determined that there is no (No in step S93), a screen indicating an error is transmitted to the client PC 7, and the advertisement requester top page P13 is transmitted again (step S96).

In step S93, step S92
Ad No. picked up by If it is determined that the access log file F4 corresponding to the access log file F4 exists (Y in step S93), an access log display page P14 based on the information of the access log file F4 is created as shown in FIG. (Step S94 (frequency providing step)). Here, FIG.
Is an enlarged view of the access log display page P14. As shown in FIG. 28, the access log display page P14 includes the total number of accesses P14a to the advertisement,
The number of accesses P14b to the flyer image data divided into mxn is displayed.

Then, the display unit 26 of the client PC 7
Displays an access log display page P14.

As described above, according to the second embodiment of the present invention, the advertiser can obtain information on the number of times of selection of the area of the flyer image data selected by the consumer. It is possible to ascertain the consumer's interest in the product placed in the advertisement and to know which part of the flyer advertisement the consumer often looks at.

In the present embodiment, the storage unit 31 is provided in the server 30, but the storage unit 31 need not be provided in the server 30 as long as the storage unit 31 can be connected to the server 30 via a communication network.

[0111]

According to the invention of the advertisement providing method using the Internet according to the first aspect, an advertisement storage step of storing advertisement insertion data having advertisement request data and flyer advertisement image data in a storage unit; In response to an advertisement display request from an information display terminal via a communication network,
An advertisement providing step of transmitting advertisement information based on the advertisement posting data stored in the storage unit to the information display terminal via a communication network, including the image data stored in the storage unit. Since the advertisement information of the flyer advertisement can be provided to the information display terminal of the consumer via the communication network, it is possible to reduce the time and effort required to create the advertisement information for the advertisement using the Internet.

According to the second aspect of the present invention, in the advertisement providing method using the Internet according to the first aspect,
The advertisement posting data includes regional information of a store that handles an advertising object, and the advertisement providing step transmits advertisement information of a region designated by the information display terminal,
Since the consumer can receive the advertisement information of the flyer advertisement for each area on the information display terminal, the convenience for the consumer can be improved.

According to the third aspect of the present invention, in the advertisement providing method using the Internet according to the first or second aspect, the image data stored in the storage unit is divided into a plurality of predetermined areas. Dividing, and after transmitting the advertisement information to the information display terminal, transmitting advertisement information including image data of the area selected by the image selection means of the information display terminal to the information display terminal via a communication network. The detailed information providing step, the consumer can receive the advertisement information of the area of interest in the flyer advertisement at the information terminal, thereby improving the convenience for the consumer. be able to.

According to the fourth aspect of the present invention, in the advertisement providing method using the Internet according to the third aspect,
The number of times the image data of the area is selected by the image selection means of the information display terminal is stored in a storage unit for each area, and the number of times display request is sent from the information display terminal via a communication network. Accordingly, the step of providing the number of times the number of times stored in the storage unit is transmitted to the information display terminal via a communication network, the advertiser can select the area of the flyer advertisement selected by the consumer Since the number-of-times information can be obtained, it is possible to grasp the consumer's interest in the product placed in the flyer advertisement and to grasp which part of the flyer advertisement the consumer often watches.

According to the invention set forth in claim 5, claim 1,
2. The advertisement providing method using the Internet according to 2, 3 or 4, further comprising a conversion step of optically reading the flyer advertisement by a reader and converting the flyer advertisement into image data, so that the flyer advertisement can be easily converted into image data as advertisement information. Since it can be converted to, it is possible to reduce the labor required to create the advertisement information.

According to the invention set forth in claim 6, according to claim 1,
In the advertisement providing method using the Internet according to 2, 3, or 4, since the image data is image data for printing a flyer advertisement, it is possible to further reduce the time and effort required for creating advertisement information. .

[0117] According to the invention of the advertisement providing processing device according to the seventh aspect, the advertisement storage means for storing the advertisement posting data having the advertisement request data and the flyer advertisement image data in the storage unit, and via the communication network. In response to an advertisement display request from the information display terminal, the communication information is transmitted to the information display terminal through the information display terminal, the advertisement information including the image data stored in the storage unit and based on the advertisement insertion data stored in the storage unit. And advertisement providing means for transmitting the advertisement information via the communication network, the advertisement information of the flyer advertisement can be provided to the information display terminal of the consumer via the communication network. Can be reduced.

According to an eighth aspect of the present invention, in the advertisement providing processing apparatus according to the seventh aspect, the advertisement posting data includes regional information of a shop that handles an advertising object, and the advertisement providing means includes the information By transmitting the advertisement information of the area specified by the display terminal, the consumer can receive the advertisement information of the flyer advertisement for each area on the information display terminal, thereby improving the convenience for the consumer. be able to.

According to the invention of the ninth aspect of the present invention, there is provided a computer-readable advertisement providing processing program which is installed in a server which is a computer, and which has advertisement request data and flyer advertisement image data in the server. And an advertisement storage function that stores the image data stored in the storage unit in response to an advertisement display request from an information display terminal via a communication network. An advertisement providing function of transmitting advertisement information based on the publication data to the information display terminal via a communication network, and executing the advertisement information of the flyer advertisement to the information display terminal of the consumer via the communication network. Can be provided, reducing the time and effort required to create advertising information for advertising using the Internet. It is possible.

According to the tenth aspect, the ninth aspect is provided.
In the advertisement providing processing program described above, the advertisement posting data includes regional information of a shop that handles an advertising object, and the advertisement providing function transmits advertisement information of a region designated by the information display terminal, Since the consumer can receive the advertisement information of the flyer advertisement for each area on the information display terminal, the convenience for the consumer can be improved.

[Brief description of the drawings]

FIG. 1 is a schematic diagram schematically showing an overall configuration of an advertisement providing system using the Internet according to a first embodiment.

FIG. 2 is a block diagram schematically illustrating a configuration of a server of an advertisement web manager.

FIG. 3 is a schematic diagram showing a file structure of a customer data file.

FIG. 4 is a schematic diagram showing a file structure of an advertisement information file.

FIG. 5 is a block diagram showing an electrical connection of each unit of each client PC.

FIG. 6 is a schematic diagram showing an example of screen transition of a web page in a new registration process of an advertisement website and a registration process of a posted advertisement provided by a server of an advertisement web manager.

FIG. 7 is a schematic diagram showing a top page of an advertisement website provided by a server of an advertisement web administrator.

FIG. 8 is a schematic diagram showing a requester registration page of an advertisement website provided by a server of an advertisement web administrator.

FIG. 9 is a flowchart illustrating a flow of a process based on the CGI program Sc1.

FIG. 10 is a flowchart showing a processing flow based on the CGI program Sc2.

FIG. 11 is a flowchart illustrating a flow of a process based on the CGI program Sc3.

FIG. 12 is a schematic diagram showing an advertisement registration page of an advertisement website provided by a server of an advertisement web administrator.

FIG. 13 is a flowchart showing the flow of processing based on the CGI program Sc4.

FIG. 14 is a schematic diagram showing an advertisement request form using the Internet.

FIG. 15 is a schematic diagram illustrating a screen transition example of a web page in a process of providing an advertisement to a consumer of an advertisement website provided by a server of an advertisement web administrator.

FIG. 16 is a flowchart showing the flow of processing based on the CGI program Sc5.

FIG. 17 is a flowchart showing the flow of processing based on the CGI program Sc6.

FIG. 18 is a schematic diagram showing a flyer display page of an advertisement website provided by a server of an advertisement web administrator.

FIG. 19 is a schematic diagram schematically illustrating a configuration of a server of an advertisement web manager according to the second embodiment.

FIG. 20 is a schematic diagram illustrating an example of division of a flyer advertisement.

FIG. 21 is a schematic diagram showing a flyer display page of an advertisement website provided by a server of an advertisement web administrator.

FIG. 22 is a schematic diagram showing a file structure of an access log file.

FIG. 23 is a schematic diagram illustrating a screen transition example of a web page in a process of providing an advertisement to a consumer of an advertisement website provided by a server of an advertisement web administrator.

FIG. 24 is a flowchart showing a processing flow based on the CGI program Sc7.

FIG. 25 is a flowchart showing the flow of processing based on the CGI program Sc8.

FIG. 26 is a schematic diagram showing a screen transition example of a web page in a process of providing an access log to an advertiser of an advertisement website provided by a server of an advertisement web administrator.

FIG. 27 is a flowchart showing a processing flow based on the CGI program Sc9.

FIG. 28 is a schematic diagram showing an access log display page of an advertisement website provided by a server of an advertisement web administrator.

[Explanation of symbols]

2, 30 advertisement providing device, server 3, 4 communication network (Internet communication network, LAN) 5, 7, 8, 9, 10 information display terminal (PC) 6, 12, 13 reading device (scanner) 21, 22, 31 Storage unit 28 Image selection means (mouse)

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Claims (10)

[Claims] 1. An advertisement storage step of storing advertisement insertion data having advertisement request data and flyer advertisement image data in a storage unit, and in response to an advertisement display request from an information display terminal via a communication network, An advertisement providing step of transmitting advertisement information based on the advertisement insertion data stored in the storage unit including the image data stored in the storage unit to the information display terminal via a communication network. Advertisement method used. 2. The Internet according to claim 1, wherein the advertisement insertion data includes area information of a shop that handles an advertising object, and the advertisement providing step transmits the advertisement information of an area designated by the information display terminal. How to provide ads using. A dividing step of dividing the image data stored in the storage unit into a plurality of predetermined regions; and transmitting the advertisement information to the information display terminal, and selecting an image of the information display terminal. A detailed information providing step of transmitting advertisement information including image data of the area selected by the means to the information display terminal via a communication network;
The advertisement providing method using the Internet according to claim 1 or 2, further comprising: 4. A number storage step of storing the number of times that the image data of the area is selected by the image selection means of the information display terminal in a storage unit for each area, from the information display terminal via a communication network. 4. The advertisement providing method using the Internet according to claim 3, further comprising: providing the number of times stored in the storage unit to the information display terminal via a communication network in response to the number of times display request. 5. The advertisement providing method using the Internet according to claim 1, further comprising a conversion step of optically reading a flyer advertisement by a reading device and converting the advertisement into image data. 6. The advertisement providing method using the Internet according to claim 1, wherein the image data is image data for printing a flyer advertisement. 7. An advertisement storage means for storing advertisement insertion data having advertisement request data and flyer advertisement image data in a storage unit, and in response to an advertisement display request from an information display terminal via a communication network, Advertisement providing means for transmitting advertisement information based on the advertisement posting data stored in the storage unit and including the image data stored in the storage unit, to the information display terminal via a communication network. Processing equipment. 8. The advertisement according to claim 7, wherein the advertisement insertion data includes area information of a shop that handles an advertising object, and wherein the advertisement providing unit transmits advertisement information of an area designated by the information display terminal. Provide processing equipment. 9. An advertisement storage function installed on a server which is a computer, wherein the server has an advertisement storage function of storing advertisement insertion data having advertisement request data and flyer advertisement image data in a storage unit, and a communication network. In response to an advertisement display request from the information display terminal, the advertisement information based on the advertisement insertion data stored in the storage unit, including the image data stored in the storage unit, via the communication network to the information display terminal. And a machine-readable advertisement providing processing program for executing the advertisement providing function. 10. The advertisement according to claim 9, wherein the advertisement insertion data includes regional information of a shop that handles an advertising object, and the advertisement providing function transmits advertisement information in a region designated by the information display terminal. Provided processing program.