KR101629051B1 - Image generation device, image delivery system, and image generation method - Google Patents

Abstract

An image generation apparatus for generating processed data of an electronic handwritten to display electronic handwritings having various kinds of advertisement information on various terminal devices, characterized by comprising: means for generating original data of electronic handwriters to display electronic handwritten by each of the terminal devices A processing section for processing the electronic billiards to generate processing data of the electronic billiards according to the specifications of the various terminal apparatuses; an original data storage section for storing the original bill data of the electronic billiards; And a distribution unit for distributing processing data of the electronic billiards generated by the processing unit to each of the various terminal apparatuses.

Description

TECHNICAL FIELD The present invention relates to an image generation apparatus, an image delivery system, and an image generation method,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an image generating apparatus, an image delivering system, and an image generating method for delivering electronic paper handled in a newspaper or the like folded into a newspaper in correspondence with a plurality of kinds of delivery media.

The present application claims priority based on Japanese Patent Application No. 2009-021948 filed on February 2, 2009, the contents of which are incorporated herein by reference.

In a newspaper or the like, a folding handbill is used. The folded-in bill is used as a advertising medium in a supermarket or a retail store of consumer electronics, and is printed on a paper medium. Although the folded and inserted advertisement page has the product name, the price, and the image of the product laid out for each product, the layout is presumed to be printed on a paper medium in general.

On the other hand, a service for distributing the folded-together handbill as an electronic handbill through a network is performed. The distributed electronic advertisements are displayed on the display screen of the received terminal device and thus are viewed by the user.

There is also a system for distributing an electronic luggage to the terminal device by electronic mail (see, for example, Patent Document 1).

Patent Document 1: Japanese Patent Application Laid-Open No. 2002-140274

However, in the case of distributing the above-mentioned electronic billiards, the objects to be distributed include various terminal apparatuses such as a PC and a TV, and the size of the display screen and the speed of data distribution vary depending on the terminal apparatus. Therefore, when the electronic handbill is simply and uniformly displayed on the screen of a terminal device such as a PC or a TV, the displayed number or product name is cut off on the screen and is not easily seen. That is, there is a case that a price or a product name is placed in a display area of the screen and outside the display area, and the user may not be able to see the product well. Therefore, in the case of delivering the electronic luggage to a plurality of kinds of terminal apparatuses, it is necessary to individually process the processed data of the electronic lenders in the specification of each terminal apparatus, and then deliver the processed data. The specific characteristic of the handbill is that the processing data of the electronic handbill placed on the electronic handbill is changed or corrected in a short period of time. For this reason, in order to send the latest correct information to the user, the same electronic librarians must be able to be browsed at various terminal apparatuses at the same timing. In addition, there is also a problem in that the contents to be distributed differ depending on the terminal apparatus, as a result of the difference in handling of the data, by separately creating the processing data of the electronic handbill according to the specifications of the various terminal apparatuses in the manual work.

Further, in Patent Document 1, since the electronic handbill is distributed by electronic mail, if the electronic mail address is not owned, the service can not be provided.

The present invention has been made in view of such circumstances, and an object thereof is to provide an image generation apparatus, an image distribution system, and an image generation method for distributing an electronic billiard according to the type of a terminal device to which an electronic billiard is delivered There is.

In order to solve the above-described problems, the present invention provides an image generating apparatus for generating processing data of an electronic billiard which displays various electronic billiards having various advertisement information on various terminal apparatuses, A processing unit for processing the original plate data of the electronic billiard to display the electronic billboard data so as to display the electronic billiard data in accordance with the specification of each of the terminal devices; A processing data storage section for storing processing data of the handbill; and a distribution section for distributing the processing data of the electronic billiards generated by the processing section to each of the terminal devices.

Further, the present invention is characterized in that in the above-described image generating apparatus, the processing section divides the original plate data of the electronic handbill according to a processing unit for outputting an image of the terminal device to which the processing data of the electronic handbill is distributed .

Further, the present invention is characterized in that in the above-described image generating apparatus, the processing section divides the original plate data of the electronic billiard into at least one of vertical and horizontal directions, or both directions of a vertical direction and a horizontal direction .

Further, the present invention is characterized in that, in the above-described image generation apparatus, the processing data storage section stores the processing data of the electronic handbill and information specifying an area to be distributed of the processing data of the electronic handbill, Further comprising a retrieving section for retrieving and reading the processed data of the electronic billiards corresponding to the region to be distributed of the respective local information of the terminal devices transmitted from each of the terminal devices, And the processing unit distributes the processing data of the electronic billboard read by the retrieval unit.

In addition, the present invention provides an image delivery system to which various terminal devices are connected, comprising: an image generation device that generates processing data of an electronic billboard that displays an electronic billboard having various advertisement information on various terminal devices; Each of the electronic lenders including: a transmission unit that transmits a distribution request of processing data of the electronic luggage to be displayed specified by a user among the electronic luggage to the image generating apparatus; A processing data storage section for storing the processing data of the electronic billiard; and a display section for receiving and displaying the electronic billiard data, wherein the image generating apparatus includes an original data storage section for storing original data of the electronic billiard, The original plate data of the electronic handbill is processed so as to display the handbill A processing section for generating processing data of the electronic handbill according to the specifications of the various terminal apparatuses; and a processing section for processing the processing data of the electronic billiards generated by the processing section to each of the various terminal devices And a distributing unit for distributing the contents.

The present invention also provides an image generation method for generating processing data of an electronic billboard that displays various electronic advertisement pages having various advertisement information on various terminal devices, And processing the original data of the electronic billiards stored in the original data storage unit to produce processed data of the electronic billiards according to the specifications of the various terminal apparatuses, And delivering to each of the above-mentioned various terminal apparatuses.

INDUSTRIAL APPLICABILITY As described above, according to the present invention, since the processing data of the electronic billiards are processed and distributed according to the specification of the terminal device as the transfer destination of the electronic billiards, the display corresponding to the received terminal device can be displayed. Further, it is possible to process from the original plate data of one electronic billiard to the processing data of electronic billiards according to various terminal apparatuses, so that it becomes possible to reliably display electronic billiards of the same contents in various terminal apparatuses.

1 is a schematic block diagram showing a configuration of an image delivery system according to an embodiment of the present invention;
2A is a diagram showing an example of a storage table of advertisement information and processed data of an electronic bill.
2B is a diagram showing an example of a storage table of advertisement information and processed data of an electronic bill.
Fig. 3 is a flowchart for explaining the processing of the image generating apparatus 2. Fig.
4 is a flowchart for explaining the processing of the portable terminal 6. Fig.
5 is a flowchart for explaining a process for the aggregation unit 24 to perform aggregation with reference to the information stored in the aggregation data storage unit 223. Fig.
6 is a flowchart for explaining a process of retrieving electronic data of a handbill;
7 is a diagram showing an example of information displayed on the screen of the portable terminal 4. Fig.
8 is a diagram for explaining the relationship between the screen size of the portable terminal 4 and a file to be stored.
9 is a diagram for explaining a relationship between a screen size of the portable terminal 4 and a file to be stored.
10 is a diagram for explaining the relationship between the screen size of the portable terminal 4 and a file to be stored.
11 is a view for explaining the relationship between the screen size of the television 5 and the file to be stored.

Hereinafter, an image generating apparatus according to an embodiment of the present invention will be described with reference to the drawings.

1 is a schematic block diagram showing a configuration of an image delivery system for delivering an electronic billiard according to an embodiment of the present invention.

The electronic bill distribution system 1 includes an image generating apparatus 2, an advertiser terminal 3, a portable terminal 4, a television 5 and a computer 6 (hereinafter referred to as a PC 6) And is connected via a network 7. The image generating apparatus 2 includes a receiving section 21, a storing section 22, a processing section 23, an aggregating section 24, a delivery section 25, and a retrieving section 26. The receiving unit 21 receives data transmitted from various terminal devices (the advertiser terminal 3, the portable terminal 4, the television 5, the PC 6, and the network 7) connected to the network 7, .

The storage section 22 is constituted by a disk data storage section 221, a machining data storage section 222 and an aggregate data storage section 223.

The original data storage unit 221 stores advertisement information transmitted from the advertiser terminal 3. An example of this advertisement information is shown in Fig. The advertisement information includes an advertiser, an advertiser ID, a store name, a shop ID, a store location, search information, a disc data ID of the electronic billboard, original data of the electronic billboard, a distribution desired period, information specifying the destination terminal, and the like.

Here, the term " electronic billboard " means electronic advertisement information including image information, text information, voice information, and the like regarding a merchandise handled by an advertiser, a service provided by the shop or the like. In addition, the promotion promotion information that is not limited to a particular commodity or service such as an exposition held in each store, campaign information, and the like may be included.

The advertiser is information indicating a requestor for distribution of the electronic billboard.

The advertiser ID is arbitrary information for identifying the advertiser.

The shop name is information indicating a shop where the advertiser is to perform the advertisement.

The shop ID is information for identifying a shop requesting the distribution when an advertiser distributes the electronic luggage to a plurality of stores.

The store location is information indicating the location of the store, for example, the address of the store.

The search information is information specifying an area to which an electronic bill is delivered. Examples of the retrieval information include, for example, area specifying information for specifying an area to which the data of the electronic billboard is to be transferred, a name of the target, and a category for classifying a store or a product. The area-specific information is, for example, a postal code or an address (the name of the area, for example, the name of the prefectural government or a municipality), or the digits of a part of the telephone number. In addition, the present invention is not limited to the above, as long as a specific region such as a specific name or code can be specified.

The category of the target is, for example, a station name, a store name, and the category is, for example, a supermarket, a household appliance store, a food store, a restaurant, Household appliances, food, furniture, and household goods. The retrieval information may also be information of a coordinate position indicating a position (coordinate) on the map indicating a shop specified by the shop name, and in this case, data of the electronic billboard in which the area corresponding to the designated coordinates is set as the transfer destination is searched . The "area corresponding to the designated coordinates" may be a predetermined area (for example, within 10 km from the store) from the coordinate position of the store location as an advertiser, as a distribution area of the electronic billboard, The travel distance from the coordinate position corresponding to the specific information to the shop coordinate position may be calculated and the result may be set as the corresponding area where the outgoing distance is included in the arbitrary distance range, It may be set as a corresponding area of an area (a municipality or the like) in which coordinates are included as a corresponding area.

In Fig. 2A, a table storing coordinate positions and zip codes as search information is shown.

The distribution desired range is information for designating an area to be distributed by the advertiser. For example, the distribution desired range may be the postal code of the user to be distributed, the information specifying the area corresponding to the postal code, the address specifying the distribution destination, It is only necessary to designate any one of the divided areas. Here, by using a distribution request of an electronic billboard specifying a specific area from a terminal apparatus, a current position of the terminal apparatus, and an area information allocated in advance for each terminal apparatus, it is determined whether or not the distribution range is a desired range Is determined by the delivery section (25).

Here, by setting the distribution desired range as the search information, it is possible to determine which user is to be delivered to the target.

The original data ID of the electronic billboard is information for identifying the original billboard data of the electronic billboard.

The original plate data of the electronic luggage can be, for example, image data printed on a paper medium as a folded luggage, and may be data obtained by reading a folded handbill that is printed and folded by a scanner.

The delivery desired period is information for distributing the electronic handbill to the terminal device and designating a displayable period on the display device, and the delivery start and the delivery end are specified by the date and time.

The information specifying the distribution terminal device is information for specifying the type of the terminal device of the user who is the target of distributing the processed data of the electronic handbag. For example, information for identifying the terminal device as either a portable terminal, a television, or a PC to be. It is also information for identifying which terminal apparatus data is to be processed when the original plate data of the electronic luggage is processed into the processing data of the electronic luggage. The type of the terminal device to which the electronic bill is delivered is specified by the information specifying the delivery terminal device. That is, the advertiser can designate what type of terminal device is to transmit the electronic billboard.

The machining data storage unit 222 stores the machining data processed by the machining unit 23 from the original plate data of the electronic billiards stored in the advertisement information storage unit 221. [ FIG. 2B shows an example of the storage table of the processed data. The processing data includes an advertiser name, store name, retrieval information, processing data ID of the electronic billboard, processing data of the electronic billboard, distribution desired period, information specifying the destination terminal apparatus, and the like. In this processed data, the items corresponding to the advertisement information shown in Fig. 2A are the same, and the description thereof will be omitted.

The processing data ID of the electronic billiard is information for identifying the processing data ID of the electronic billiard.

The processing data of the electronic billiards is image data after the original data of the electronic billiards is processed by the processing unit 23 among the advertisement information.

The aggregation data storage unit 223 stores data indicating the location where the detailed image is browsed and the aggregation result of the browsed data among the electronic handwritings displayed according to the user's terminal device. As a result, it is possible to grasp the degree of interest of which part of the electronic handbill is distributed in which period the user is distributed, to change the layout of the merchandise reflecting the height of the interest, or to extract the merchandise to be displayed, It becomes. For example, if saury is attracting attention for ten days in fresh fish, saury is placed on the most prominent front page in the advertisement layout of next week, and it is possible to increase synergy of sales by arranging radish radish around. It becomes. In addition, by recognizing what was attracting attention in the advertisement of the same period last year, it becomes possible to make the advertisement of the same period this year effective.

The processing section 23 reads the advertisement information stored in the original data storage section 221 and processes the original data of the electronic billiards among the read advertisement information into data according to the terminal device of the distribution target user The processed data ID of the electronic handbill is generated in association with the original data ID of the electronic handbill, and the processed data ID of the processed electronic handbill and the processed data ID of the electronic handbill are stored in various information (for example, advertiser, In the processing data storage unit 222 in association with the advertiser ID, the shop name, the shop ID, the shop location, the search information, the delivery desired period, and the information specifying the destination terminal. Here, the term " processing " means processing such as change of display format and compression of data in accordance with specifications of various terminal apparatuses and the like so that the book data can be browsed in various terminal apparatuses such as partitioning and resizing of the original board data of the electronic billboard. The " specification " refers to the number of display pixels and the reception capacity of data, for which display media of various terminal apparatuses are allowed. Here, for each piece of advertisement information, the processed data of the processed electronic billiards are integrated and stored in one folder in accordance with the specification of processing processing for various terminal devices stored in advance. As a result, the advertisement receiver (user) can browse the same contents of advertisement information from any kind of terminal apparatus. As described above, the processing data of the processed electronic handbill is stored in the processing data storage unit 222 by the processing unit 23 in association with various information such as the shop name and distribution period.

This processing is processing to a data format in accordance with the display format of the terminal device of the user to be distributed. This processing is different for each type of terminal, and there are three types, for example, (1) for PC, (2) for television, and (3) for mobile terminal. Here, the type of the terminal device is specified by the type identification information which is information for identifying the type of the terminal device transmitted from the terminal device. If the type of the terminal device is specified by this kind identification information, the processing section 23 determines whether the type of the terminal device is either (1) PC, (2) TV, or (3) Is selected, and the processing is performed. These processing processes are as follows. By performing these processing processes, processing of the electronic billiards according to the specifications of the terminal apparatus is performed.

[(1) Processing for PC]

In the PC processing, a reduced image or a enlarged image of the processed data of the electronic handbill is generated in accordance with a plurality of kinds of reduction or enlargement sizes of the original data of the electronic handbill, and each of the reduced or enlarged images is divided And assigns an ID to each of the divided images. This PC processing is a process performed in the case where the object to be processed is the PC to which the processing data of the electronic billiard is delivered, or in the case of the screen size corresponding to the specification of the PC, the delivery speed, and the like.

[(2) Processing for television]

The television processing process generates a resized image in which the original plate data of the electronic billiard is changed to a predetermined size, and generates a split image in which the original plate data of the electronic billiard is divided into a plurality of areas in the vertical direction and / do. In this television processing, since the amount of data that can be distributed is determined when the data of the electronic luggage is distributed along with the signal of the television broadcast, the image quality and the image size of the original data of the electronic luggage are set to be Thereby processing the processed data of the electronic billiards. In the case where the processed data of the electronic handbill is a folding and embedding advertisement for a plurality of pages, the template information for laying out a plurality of pages so as to be integrated on one screen is used, and for example, N (N is a natural number of 1 or more) And N + 1 pages into one image can be used to arrange the processed data of the electronic handbill. This television processing is a process performed by a terminal to which the processing data of the electronic billiard is to be distributed in a terminal having a receiving capacity of 1 MB or less.

[(3) Processing for mobile terminal]

In the processing for the portable terminal, a resized image obtained by enlarging or reducing the original plate data of the electronic handbag to a predetermined size is generated, and in accordance with the layout information for laying out the generated resized image, the N and N + , And a single image is generated. The processing for this portable terminal is a processing to be performed when the capacity to be read at one time is limited to 100 KB or less.

The aggregation unit 24 stores in the aggregate data storage unit 223 the history of the operation request for the image data of the electronic billboard displayed on the terminal apparatus from the terminal apparatus of the user. The image data of the electronic billiards referred to here is data including information for performing advertisement to be delivered from the image generating apparatus 2 to the terminal apparatus of the user. For example, image information of a product, character information of a product price, and audio information.

In addition, the aggregation unit 24 aggregates the history of the manipulation request for the image data of the electronic billboard. Here, the operation request for the image data of the electronic billboard is a request inputted by the input device for the image of the electronic billboard displayed, for example, a request for enlarging a part of the image of the electronic billboard, (Coordinate), click, drag, and the like, and it is also possible to include the time when these operations are input. In the case where the image data of the electronic billiard is audio information, for example, it is an operation for making the reproduction speed of audio information fast or slow.

The delivery section 25 distributes various data to the terminal device of the user of the request source in response to a request from the terminal device of the user or distributes the aggregated data stored in the aggregated data storage section 223 to the advertiser terminal 3 .

The retrieving unit 26 receives the input of the retrieval information from the terminal apparatus of the user and stores the processed data of the electronic billiards corresponding to the retrieval information matching the inputted retrieval information in the storage unit 22 ), And delivers it to the terminal device of the user of the requesting source by the delivery section 25. At this time, the type of the terminal device used by the user is specified at the same time, and the processing data of the electronic handbill according to the specific terminal device is read out and delivered. The type of the terminal apparatus can be specified by referring to the type identification information transmitted together with the distribution request from the terminal apparatus that has input the retrieval information from the terminal apparatus or by separately creating a site to be accessed for each terminal, It is also possible to specify the information to be distributed.

The advertiser terminal 3 transmits the original plate data of the electronic billiard, which is data to be displayed on the folded-up handbill, to the image generating device 2. [

The portable terminal 4 receives the processed data of the electronic handbill delivered from the image generating apparatus 2 and displays the processed data of the received electronic handbill on its own display device.

The portable terminal 4 includes a control unit 41 and a storage unit 42.

The television 5 has a function of receiving data of a television broadcast delivered by wire or wireless and displaying it on the screen and receives the processed data of the electronic billiard delivered from the image generating device 2, And displays processing data of an electronic handbill. The processed data of the electronic billiards may be distributed from the image generating apparatus 2 to the broadcasting station that performs the television broadcasting and may be included in the data of the television broadcasting and distributed from the image generating apparatus 2 to the television 5 ).

The PC 6 is connected to a display device such as a liquid crystal display device or a CRT (Cathode Ray Tube) as a terminal device and receives image data of an electronic billiard delivered from the image generating device 2, Display.

Here, the portable terminal 4, the television 5, and the PC 6 in Fig. 1 are an example of a terminal device of a user, which is a terminal device used by a user. Therefore, any terminal device such as a PDA (personal digital assistant) and a game machine may be used as a terminal device of the user, as long as the terminal device can receive and display the processed data of the electronic handbag.

The network 7 transmits and receives data by either or both of radio and wire.

Next, the processing of the above-described image generating apparatus 2 will be described with reference to the flowchart of Fig.

(Step S101)

The image generating apparatus 2 receives the advertisement information transmitted from the advertiser terminal 3 by the receiving unit 21 and stores the received advertisement information in the original data storage unit 221. [

(Step S102)

When the advertisement information is stored in the original data storage unit 221, the processing unit 23 determines whether the information indicating the distribution terminal apparatus included in the advertisement information is PC-use or television-use or portable terminal use.

(Step S103)

When the information indicating the distribution terminal apparatus is for PC, the processing section 23 copies the original plate data of the electronic billiards and generates images for image resizing and image dividing.

(Step S104)

The processing section 23 converts one of the generated images into an image for 800%. That is, the original plate data of the electronic billboard scanned with the folded-out handbill is determined as a size of 800% size, and the image is divided for each area of a predetermined size. The size of the image obtained by dividing the image data is a predetermined size. For example, the size of the obtained image may be determined in advance according to the size and resolution of characters included in the image of the original data of the electronic billboard. For example, the image of the original data of the electronic handwriting paper having the vertical A pixel and the horizontal B pixel is divided into the size of A1 vertical pixel (A> A1) and B1 pixel (B> B1 pixel). Then, the processing section 23 assigns the divided image IDs identifying each of the divided images to the divided images, and stores them in the processed data storage section 222. [

(Step S105)

The machining section 23 reduces the area of the copied image obtained in step S103 to a size of 1/4 and obtains the image after the reduction as a 400% .

(Step S106)

The processing unit 23 copies the image for 400% obtained in step S105 to obtain a dividing image and a resizing image, divides the divided image for each predetermined region of the predetermined size, and adds the divided image to each of the divided images And stores them in the machining data storage unit 222. [

(Step S107)

Further, the processing section 23 reduces the area of the resizing image in which the image for 400% is copied to the size of 1/4, and obtains the image after the reduction by 200% for the image to be stored in the processing data storage section 222 do.

(Step S108)

Next, the processing section 23 copies the image for 200% obtained in step S107 to obtain a dividing image and a resizing image, divides the dividing image for each predetermined region of the predetermined size, and divides the divided image And stores the IDs in the machining data storage unit 222. [

(Step S109)

Further, the processing section 23 reduces the area of the resizing image in which the image for 200% is copied to the size of 1/4, and obtains the image after the reduction by 100% for the image to be stored in the processing data storage section 222 do.

(Step S110)

The processing section 23 copies the image for 100% obtained in step S109 to obtain a dividing image and a resizing image, divides the dividing image for each predetermined area of the predetermined size, And stores them in the processed data storage unit 222. [

(Step S111)

Further, the processing section 23 reduces the resizing image in which the image for 100% is copied to a predetermined size determined as the size for the thumbnail image, obtains the reduced image as a thumbnail image, ).

The processing from step S103 to step S111 is performed for each of the original plate data of the electronic billboard of the advertisement information.

(Step S120)

Next, in step S102, when it is determined that the image is for television, the processing unit 23 detects the image capacity of the original plate data of the electronic billboard of the advertisement information.

(Step S121)

It is further determined whether or not the image capacity is equal to or smaller than a predetermined allowable size.

(Step S122)

The processing section 23 adjusts the image when the original plate data of the electronic billiard is not equal to or smaller than the allowable size. This adjustment is made, for example, by changing a parameter indicating image quality so that the image capacity becomes smaller. It is also possible to judge whether or not the original plate data of the electronic billiard is a predetermined image size (length and width are a predetermined size) before judging the image capacity, and if not, .

(Step S123)

On the other hand, when the size is equal to or smaller than the allowable size, the processing section 23 determines the type of the image of the original plate data of the electronic billiard. This type indicates a page structure in the case where, for example, original sheet data of an electronic handbag is folded and printed as a handbill. For example, when a folded handbill is a plurality of pages, Information is given to the original plate data of the electronic billiard and information indicating whether it is a Japanese style or Western style, that is, whether it is right open or left open is read and determined.

(Step S124)

If the type is determined, the processing section 23 performs page allocation processing based on the determination result. The allocation process of this page refers to the process of laying out the left page and the right page as one page with reference to the template information of the configuration of the page stored in advance. For example, when two pages are laid out as one page, since the page portion of the cover does not exist on only one page, the left or right page is blank, so that a white image for blank pages is printed on the first page Layout.

(Step S125)

Next, the processing section 23 resizes the page-allocated image. This resize process is a process for changing, for example, to a predetermined size that can display an entire image in a part of the menu screen when a menu screen is displayed on a television screen.

Further, the processing section 23 divides the page-allocated image into a predetermined number in the horizontal direction. For example, a page-allocated image is divided in the horizontal direction, that is, in the horizontal direction, and the image of the unidirectional shape after the division is divided so as to be within the predetermined image capacity. For example, by dividing into 16, one divided image is made to be about 200 kbytes. The processing section 23 stores the generated divided image and the resized image in the processed data storage section 222. [

In the case of distributing the processed data of the electronic billiard along with the television broadcast, the capacity for distributing the processed data of the electronic billiard is limited, so that the divided images in the horizontal direction (For example, four) of the electronic billboards are distributed, the electronic billboard can be browsed by scrolling the screen in the vertical direction. In the case of moving in the horizontal direction, it is possible to scroll in the vertical direction within a range after being moved in the horizontal direction by distributing a few images of the divided region including the range of the image after the movement.

Although the case of dividing in the horizontal direction is described here, it may be divided in the vertical direction (vertical direction), or may be divided in both horizontal and vertical directions. For example, according to the arrangement of various products or characters included in the original plate data of the electronic billiard, the user who divides the product image or the character along one direction of the vertical direction or the horizontal direction may be determined depending on whether the product image or the character is easy to read .

(Step S130)

Next, in step S102, when it is determined that the image data is for a portable terminal, the processing section 23 resizes the original plate data of the electronic billboard of the advertisement information to a predetermined predetermined size. This predetermined size is generated, for example, in accordance with the size of the image when the original data of the electronic billiard is maximally enlarged in the portable terminal 4 and is stored in the processed data storage 222 ).

(Step S131)

Next, the processing section 23 determines the type of the image.

(Step S132)

Next, a page is allocated by inserting a white image for a blank page as needed in the first page.

When the processing of any one of step S110, step S111, step S125, step S126, and step S132 is completed, the processing unit 23 generates a setting file corresponding to the image obtained by the processing. The setting file includes information such as the number of pages, opening direction, image size, and the like.

In the embodiment described above, when the image of the original plate data of the electronic handbill is resized in four steps according to the sizes of the 800% image, the 400% image, the 200% image, the 100% image, and the thumbnail image The size and image quality (resolution) of the thumbnail image in the case where the image for 100% is reduced to, for example, the size of the image by 1/4, can be visually recognized without discomfort when displayed on the PC 6 Or the like), it may be resized to a step other than the fourth step.

Next, the processing of the portable terminal 6 will be described with reference to the flowchart of Fig.

(Steps S201 and S202)

The portable terminal 6 accesses the image generating apparatus 2 in accordance with an instruction from the user.

The image generating apparatus 2 refers to the information indicating the number of pages assigned to the processing data of the electronic handbill, creates a symbolic link to the program for the portable terminal according to the number of pages, and downloads the symbolic link. The program for the portable terminal is a program for displaying an electronic handwritten on a screen in a portable terminal, the program comprising: a full image display program for displaying an entire image of the electronic handwritten page for each page; a detailed image And a display program.

(Step S203)

Then, in accordance with the input of the viewing request from the user, the control unit 41 executes the entire image display program and generates and displays a page of the entire image.

(Step S204)

The control unit 41 determines whether or not an instruction of page transition is input.

If an instruction of page transition has been input, the process proceeds to step S203, and the control section 41 reads an image of the page of the transition destination (transition destination) and displays it.

(Step S205)

If an instruction of page transition is not input, the control unit 41 determines whether a specific position is designated from the entire image and a request for a detailed image is input by the user.

If the request for the detailed image has not been input, the control unit 41 proceeds to step S203, reads the image of the page to be transposed, and displays the image.

(Step S206)

If a request for a detailed image is input, the control unit 41 executes the detailed image display program, and generates and displays a detailed image including the requested position. This detailed image is, for example, an enlarged image of a part of the entire image.

In the above-described embodiment, the image data of the image size according to the model of the portable terminal 6 is generated in advance in the entire image or the detailed image, and is stored in the processed data storage unit 222, It may receive the information for identifying the model of the portable terminal 6 and deliver the image data according to the model from the delivery section 25. Here, when the portable terminal 6 receives a request for a detailed image, the portable terminal 6 transmits the request to the image generating apparatus 2, and the detailed image corresponding to the request is transmitted to the image generating apparatus 2 It may be delivered to the terminal 6. In this case, the aggregation unit 24 stores in the aggregate data storage unit 223 information indicating which page of the entire image has been requested for the detailed image.

Next, the processing of the aggregation unit 24 to perform aggregation with reference to the information stored in the aggregation data storage unit 223 will be described with reference to the flowchart of FIG.

(Step S301)

The aggregation unit 24 refers to the aggregation data storage unit 223 and compares the frequency with which the detailed image is requested for each page of the advertisement information on the basis of the requested history. That is, the number of requested histories is counted for each of the positions where the request is input.

(Step S302)

When an aggregation result is obtained, the aggregation unit 24 performs an OCR (optical character reader) process on the image data of the aggregated electronic lenders within the area including the position where the detailed image has been requested.

(Step S303)

The tallying unit 24 obtains the text data of the laid-out characters in this area, and compares the image data ID of the electronic handwriting that identifies the image data of the electronic handwriting with the page ID identifying the page, And stores it in the storage unit 223.

Here, when the advertisement information is data in which the text data and the data of the coordinate position of the layout area in which the text data is arranged on the image data of the electronic billiards are data associated with the processing data of the electronic billiards, The text data can be specified by detecting the text data corresponding to the layout area including the text data.

In this way, it is possible to identify which part of the entire image has been read in detail, and to know what the commodity corresponds to, so that it is possible to grasp which commodity has been read by the user at a high frequency or a low frequency It is possible to grasp a product having a high degree of attention or a low product and reflect it on subsequent marketing such as re-inspection of a product display.

Next, processing for retrieving the processed data of the electronic billiards will be described with reference to the flowchart of Fig.

Here, the case where the retrieval information is a postal code is described as an example.

When retrieving the processed data of the electronic billiard, the user's terminal device transmits the postal code as search information to the image generating device 2 in accordance with the input from the user's terminal device.

(Step S401)

The receiving unit 21 of the image generating apparatus 2 receives search information transmitted from the terminal apparatus of the user.

(Step S402)

Next, the processing data of the electronic billboard in which the postal code transmitted as the retrieval information is associated as the distribution area is read from the processed data storage unit 222. [ Here, the processing data of the electronic billboard according to the type of the terminal device of the user transmitted together with the retrieval request is read from the processing data storage 222. [

(Step S403)

Then, the processing data of the read electronic billboard is delivered to the terminal device of the user.

The retrieval of the processed data of the electronic handbill will be further described with reference to Fig. 2B. For example, when the postal code " 111-1112 " is inputted as the retrieval information from the terminal apparatus of the user, the retrieval unit 26 retrieves retrieval information matching the postal code from the original data storage unit 221. [ In this case, since the points A and B are coincident with each other, the electronic billboard IDs 1001 and 2001 are read out. When the electronic billiard ID is read out, the retrieving unit 26 reads out the processed data of the electronic billiards associated with the electronic billiard ID from the processed data storage unit 222, ).

In this way, the region of the object to which the electronic handbag is to be distributed can be specified and delivered. Thereby, it is possible to distribute the processed data issued to the user in the area where the user desires to shop to the user.

In this embodiment, a case of using a zip code is described, but a part of a telephone number may be used. For example, when the telephone number is 03-1234-5678, the first 6-digit number "031234" may be used as the search information.

In this way, when a postal code or a telephone number is used as retrieval information, only by inputting a postal code or a telephone number of the area in which the user himself / herself lives, an advertiser or a shop The processing data of the electronic handbill can be extracted, so that it is easy to input the retrieval information, and it is possible to obtain appropriate information.

Next, a screen displayed on the terminal device of the user will be described.

7 is a diagram showing an example of information displayed on the screen of the portable terminal 4. As shown in Fig. In Fig. 7A, the entire image (code 7a) of the electronic handbill is displayed, and when a plurality of pages exist, the menu (code 7b) for designating the page is displayed on the screen. In such a display screen, the data of the outline image is read and displayed (Fig. 7 (b)). When a request to enlarge an image is inputted by designating a part of the entire image by operating the number buttons of the portable terminal 4 or moving and designating a cursor for designating a part of the whole image in this whole image, The file of the enlarged image is read out and displayed on the screen (Fig. 7 (c)). Here, for example, when a request for enlargement is input, an image at a designated position in the entire image is enlarged and displayed, and when a display request of a detailed image is input from the user, a detailed image in the requested area is generated It may be requested to distribute to the device 2, and a detailed image may be received and displayed. Thereby, the image may be coarse only by enlarging and displaying the entire image. However, when it is desired to display the image easily, it is required to reduce the amount of data received from the image generating apparatus 2 can do.

8 is a diagram for explaining the relationship between the screen size of the portable terminal 4 and the file to be stored. In this figure, when the size of the entire image is, for example, 480 pixels in the vertical direction and 480 pixels in the horizontal direction, the image is divided into 16, and an area (8a) including four adjacent images among the divided images And is displayed on one screen of the terminal 4. Here, the image in the area indicated by the code a is displayed on the portable terminal 4 as a detailed image. An image in the area indicated by reference numeral 8a is stored in the portable terminal 4 or the image generating apparatus 2 as one file. Here, since the screen is divided into sixteen, this file is generated and stored every time when there are nine images of the area including four divided images at the adjacent positions and these positions are designated as the detailed image. For example, an image of the area indicated by 8b is stored.

9 is a diagram for explaining the relationship between the screen size of the portable terminal 4 and a file to be stored. In this figure, when the size of the entire image is, for example, 960 pixels in the vertical direction and 960 pixels in the horizontal direction, the image is divided into 64, and an area (reference numeral 9a) including four adjacent images among the divided images And is displayed on one screen of the terminal 4. Here, since the screen is divided into 64 parts, this file is generated and stored every time there are 49 images of the area including four divided images at the adjacent positions, and these positions are designated as the detailed images.

10 is a diagram for explaining the relationship between the screen size of the portable terminal 4 and a file to be stored. In this figure, when the size of the entire image is, for example, 1920 pixels in the vertical direction and 1920 pixels in the horizontal direction, an image is divided into 256, and an area (reference numeral 10a) including four adjacent images among the divided images And is displayed on one screen of the terminal 4. Here, since the screen is divided into 256 parts, this file is generated and stored every time when there are 225 images of the area including four divided images at the adjacent positions and these positions are designated as detailed images. As a result, once the detailed image is generated, the area in which the detailed image has been generated is stored. Therefore, when another user reads the area, the read time of the detailed image can be shortened.

Next, the relationship between the screen size of the television 5 and the file to be stored will be described. 11 is a diagram for explaining the relationship between the screen size of the television 5 and the file to be stored. In this figure, the entire image is divided into eight in the horizontal direction, and the shape of the divided image is a monopulse shape. The area 11a of the screen displayed on the television 5 has a size including two divided images 11b and 11c and the divided image is received together with the television broadcast or by a TV dedicated Internet browser , And is stored in a predetermined memory in the television 5. When an instruction to move the screen in the vertical direction is input from the user, the display is scrolled in the vertical direction according to the movement amount. Here, since the dividing direction of the divided region coincides with the scroll direction, the image data stored in the memory is displayed.

When an instruction to move in the horizontal direction is input from the user, the divided image included in the area of one screen of the destination is received together with the new television broadcast and stored in a predetermined memory in the television 5. [ Then, a scroll display is performed in accordance with an instruction of vertical movement.

In this way, since the data of the divided area of the monopulse shape is received, it is possible to receive and display the image data as much as necessary by using the vacant band when performing the television broadcasting.

In the description of Figs. 8 to 11, the border of the area of one screen is disposed at a position that does not overlap the border of the area of the split screen. This is because if an image or character exists beyond the boundaries of the divided images and the boundaries of the boundaries of the boundaries of one screen area and the divided screen overlap, the images or characters are interrupted in the middle, .

In addition, a program for realizing the functions of the image generating apparatus 2 and the portable terminal 4 in Fig. 1 is recorded on a computer-readable recording medium, the program recorded on the recording medium is read into the computer system , An image may be generated or an image may be displayed. The term " computer system " as used herein includes hardware such as an OS and a peripheral device.

The "computer system" also includes a home page providing environment (or display environment) if the WWW system is used.

The "computer-readable recording medium" refers to a storage device such as a flexible disk, a magneto-optical disk, a portable medium such as a ROM and a CD-ROM, or a hard disk built in a computer system. The term " computer-readable recording medium " refers to a medium in which a program is dynamically maintained for a short period of time, such as a communication line for distributing a program through a communication line such as a network such as the Internet or a telephone line, Such as a volatile memory in a computer system which is a computer system for storing a program for a predetermined period of time. The program may be one for realizing a part of the functions described above, or may be realized by a combination of the functions described above and a program already recorded in the computer system.

Although the embodiment of the present invention has been described above with reference to the drawings, the specific structure is not limited to this embodiment but includes a design and the like that do not depart from the gist of the present invention.

INDUSTRIAL APPLICABILITY As described above, according to the present invention, since the processing data of the electronic billiards are processed and distributed according to the specification of the terminal device as the transfer destination of the electronic billiards, the display corresponding to the received terminal device can be displayed. Further, it is possible to process from the original plate data of one electronic billiard to the processing data of electronic billiards according to various terminal apparatuses, so that it becomes possible to reliably display electronic billiards of the same contents in various terminal apparatuses.

1: Electronic billboard delivery system
2: Image generating device
3: Advertiser terminal
4: portable terminal
5: Television
6: Computer device (PC)
7: Network
21: Receiver
22:
23:
24:
25:
26:
41:
42:
221: original plate data storage unit
222: Process data storage unit
223:

Claims (15)

There is provided an image generating apparatus for generating processed data of an electronic billiard which displays electronic billiards having various kinds of advertisement information on various terminal devices,
The electronic pamphlet being associated with original data of the electronic pamphlet which is image data printed on a paper medium as a folded and folded pamphlet, and which is specified by an advertiser who requests delivery of the electronic pamphlet, The original data of the electronic billboard is processed in accordance with the type of the terminal device of the transfer destination so as to display the electronic billboard by the terminal device of the transfer destination on the basis of the information indicating the type of the terminal device, A processing section for generating processing data of different electronic billiards according to respective specifications,
An original data storage unit for storing original data of the electronic billiard;
A processing data storage section for storing processing data of the electronic billiard;
A delivery unit for delivering the processing data of the electronic billboard generated by the processing unit to the terminal device of the transfer destination;
And when a delivery request is received from the terminal device of the transfer destination, the type of the terminal device of the distribution request source is specified, and based on the type of the specified terminal device, referring to the processed data storage section, And a retrieval unit for retrieving the processed data of the electronic billiard,
Wherein the distribution unit distributes the processed data of the electronic billiards retrieved by the retrieval unit to the terminal apparatus of the distribution request source. The method according to claim 1,
Wherein the processing section divides the original plate data of the electronic billiard according to a processing unit that outputs an image of a terminal device to which the processing data of the electronic billiard is to be distributed. 3. The method according to claim 1 or 2,
Wherein the processing section divides the original plate data of the electronic billiard into at least one of a vertical direction and a horizontal direction. 3. The method according to claim 1 or 2,
Wherein the processing data storage section stores the processing data of the electronic handbill and the information designating the distribution target area of the processing data of the electronic handbill in association with each other,
And a retrieval unit that retrieves and reads the processed data of the electronic billboard in which the local information of the terminal device of the transfer destination, which is transmitted from the terminal apparatus of the transfer destination, corresponds to the distribution target area,
Wherein the distribution unit distributes the processing data of the electronic billboard read by the retrieval unit. The method of claim 3,
Wherein the processing data storage section stores the processing data of the electronic handbill and the information designating the distribution target area of the processing data of the electronic handbill in association with each other,
And a retrieval unit that retrieves and reads the processed data of the electronic billboard in which the local information of the terminal device of the transfer destination, which is transmitted from the terminal apparatus of the transfer destination, corresponds to the distribution target area,
Wherein the distribution unit distributes the processing data of the electronic billboard read by the retrieval unit. An image generation device that generates processing data of an electronic billiard that displays an electronic billboard having various advertisement information on various terminal devices; and an image delivery system to which the terminal device is connected,
The terminal apparatus of the transfer destination, among the terminal apparatuses,
A transmission unit that transmits a distribution request of processing data of the electronic billboard to be distributed specified by a user among the electronic billboards to the image generation apparatus;
And a display unit for receiving and displaying the processed data of the electronic billiard delivered from the image generating apparatus,
Wherein the image generating device comprises:
An original data storage unit for storing original data of the electronic billiard;
A processing data storage section for storing processing data of the electronic billiard;
Wherein the advertisement data is related to original data of the electronic billiard which is image data printed on a paper medium as a folded and folded handbill and which is designated from an advertiser who is a requestor of distribution of the electronic billiard, The original data of the electronic billiards is processed in accordance with the type of the terminal device of the transfer destination so as to display the electronic billboard by the terminal device of the transfer destination on the basis of the information indicating the type of the terminal device of the transfer destination, A processing unit for generating processing data of different electronic billiards according to respective specifications of the electronic billiard,
A delivery unit for delivering the processed data of the electronic billboard generated by the processing unit to the terminal device of the transfer destination in accordance with a distribution request from the terminal device of the transfer destination;
And when a delivery request is received from the terminal device of the transfer destination, the type of the terminal device of the distribution request source is specified, and based on the type of the specified terminal device, the type of the terminal device of the distribution request source And a retrieval unit for retrieving the processed data of the electronic handbill according to the retrieval request,
Wherein the distribution unit delivers the processed data of the electronic handbill which is obtained by the search by the search unit, to the terminal device of the distribution request source. The method according to claim 6,
Wherein the processing section divides the original plate data of the electronic billiard according to a processing unit in which the terminal device to which the processing data of the electronic billiard is delivered outputs an image. 8. The method according to claim 6 or 7,
Wherein the processing section divides the original plate data of the electronic billiard into at least one of a vertical direction and a horizontal direction. 8. The method according to claim 6 or 7,
Wherein the processing data storage section stores the processing data of the electronic handbill and the information designating the distribution target area of the processing data of the electronic handbill in association with each other,
Further comprising a retrieving section for retrieving and reading the processed data of the electronic billboard in which the local information of the terminal device of the transfer destination transmitted from the terminal device of the transfer destination corresponds to the area to be distributed,
Wherein the distribution unit distributes processing data of the electronic billboard read by the retrieval unit. 9. The method of claim 8,
Wherein the processing data storage section stores the processing data of the electronic handbill and the information designating the distribution target area of the processing data of the electronic handbill in association with each other,
Further comprising a retrieving section for retrieving and reading the processed data of the electronic billboard in which the local information of the terminal device of the transfer destination transmitted from the terminal device of the transfer destination corresponds to the area to be distributed,
Wherein the distribution unit distributes processing data of the electronic billboard read by the retrieval unit. An image generation method in an image generation apparatus for generating processing data of an electronic billiard which displays an electronic billiard having various advertisement information on various terminal devices,
Wherein the processing unit is associated with original data of the electronic billboard which is image data printed on a paper medium as a billboard to be folded and inserted into the electronic billboard, The original data of the electronic billboard is processed in accordance with the type of the terminal device of the transfer destination so as to display the electronic billboard by the terminal device of the transfer destination on the basis of the information indicating the type of the terminal device of the transfer destination, Generating processing data of different electronic billboards according to respective specifications of the terminal apparatus;
The retrieval unit specifies the type of the terminal apparatus of the distribution request source when receiving the distribution request from the terminal apparatus of the transfer destination and refers to the processed data storage unit on the basis of the type of the specified terminal apparatus, Retrieving the processing data of the electronic billboard corresponding to the type of the apparatus,
And distributing the processed data of the electronic handbill which is obtained by the search by the searching unit, to the terminal device of the distribution requesting source. 12. The method of claim 11,
Further comprising the step of dividing the original plate data of the electronic billiard according to a processing unit in which the terminal device to which the processing data of the electronic billiard is distributed outputs the image. 13. The method according to claim 11 or 12,
And dividing the original plate data of the electronic billiard into at least one of a vertical direction and a horizontal direction. 13. The method according to claim 11 or 12,
A step of associating processing data of the electronic handbill and information designating an area to be distributed of the processing data of the electronic handbill;
A step of retrieving and reading the processed data of the electronic handbill that the local information of the destination terminal transmitted from the terminal device of the transfer destination corresponds to the area to be distributed,
And distributing processing data of the read electronic advertisement paper. 14. The method of claim 13,
A step of associating processing data of the electronic handbill and information designating an area to be distributed of the processing data of the electronic handbill;
A step of retrieving and reading the processed data of the electronic handbill that the local information of the destination terminal transmitted from the terminal device of the transfer destination corresponds to the area to be distributed,
And distributing processing data of the read electronic advertisement paper.

Images