WO2016143089A1 - Information processing device, information processing method, program, and storage medium - Google Patents

Abstract

Provided is an advertising display system which, when a storefront does not have a first-type storefront image registered (for example, an image for advertising which is registered as being for advertising),allows, as a storefront image which is displayed upon a webpage, the selection of a second-type storefront image which is registered with a second-type image managing server (for example, a storefront logo image managing server), wherein page layout disruption in the webpage is avoided even if the selected second-type storefront image is not found.

Description

Information processing apparatus, information processing method, program, and storage medium

The present invention relates to an information processing device and an information processing method, a program executed by the information processing device, and a storage medium storing the program, and more particularly to a technical field of displaying an image registered by a store on a required web page.

JP 2006-113884 A JP 2008-123027 A

For example, an advertisement display system that displays an advertisement image registered by an advertiser as a store on a required web page is known (see, for example, Patent Documents 1 and 2 above).
The advertisement image displayed on the web page is managed by the advertisement distribution server. The advertisement distribution server transmits the corresponding image in response to the request for the advertisement image made by the terminal device that has accessed the web page on which the advertisement image is to be displayed. The terminal device receives the transmitted advertisement image, lays it out at a predetermined position on the web page, and displays it on the browser.

In the advertisement display system, the owner of the web page (for example, a blogger in the case of a blog page) may be able to select an advertisement image to be displayed on the web page. That is, in that case, the owner of the web page visits a web page for image selection provided by, for example, the advertisement distribution server, and receives advertisement image candidates to be displayed on his / her web page. Then, a required advertisement image such as an image registered by a store related to the content of the web page owned by the user is selected from the advertisement image candidates.
The advertisement distribution server generates, for example, control information for associating the selected advertisement image with the web page so that the advertisement image selected as described above is displayed on the corresponding web page. And send it to the owner of the web page. The owner of the web page embeds the control information in his / her web page so that the terminal device of the viewer of the web page displays the web page and displays the selected advertisement according to the control information. Request an image from the advertisement distribution server. Thereby, the advertisement image selected by the owner of the web page is displayed on the web page.

Here, as the advertisement distribution server, not only the image registered by the advertiser with the advertisement distribution server as described above but also the case where an image registered and managed in an external server is displayed on the web page is considered. It is done. As an example, the case where the external server is a server that manages a logo image of each store in a virtual shopping mall site (shopping site) in which a plurality of stores are open can be cited. In this case, as the advertisement distribution server, as described above, the store logo image registered in the logo image management server as the page for allowing the owner of the web page to select an image to be displayed on the web page, It is conceivable to present a page on which a store image registered as an advertisement image can be presented, and to display the image selected on the page on the web page.

In the above example, when the store logo image is selected as the image to be displayed on the web page, the advertisement distribution server sends the requested logo in response to the image request made by the terminal device accessing the web page. Queries the logo image management server for the presence or absence of an image. If the requested logo image exists, the advertisement distribution server acquires the corresponding logo image and transmits it to the terminal device.

At this time, the logo image registered for the shopping site by the store may be replaced with a new image depending on the circumstances of the store. In this case, the requested logo image may not exist. In consideration of this point, if the requested logo image does not exist, the advertisement distribution server will make another logo image of the same store (that is, other registered by the store that registered the requested logo image). If there is a corresponding logo image, the image is acquired and transmitted to the terminal device.

Here, as a case where the same store registers a plurality of logo images, there is a case where logo images of different sizes are registered in order to be able to correspond to various posting places on a shopping site. That is, other logo images of the same store may not match the size of the requested logo image (that is, the image selected by the web page owner).
For this reason, even if another logo image exists in the same store as described above, if it is transmitted to the terminal device as it is and displayed on the web page, the page layout may be corrupted on the web page. There is.

Therefore, in the present invention, the above-described problems are overcome, and the second store image is displayed on the web page when the store does not register the first type store image (for example, the advertisement image registered for advertisement). In the advertisement display system in which the second type store image registered in the seed image management server (for example, the store logo image management server) can be selected, the selected second type store image no longer exists. In addition, the purpose is to prevent the page layout from being corrupted in the web page.

An information processing apparatus according to the present invention is an information processing apparatus that distributes an image registered by a store, and manages an image registered by the store as a first type store image for each store; The second type store image registered in the second type image management server that manages the second type store image registered by the store for each store, and the first type image management unit manages the first type image. An image selection processing unit that performs a process of causing the user to select an image to be displayed on the web page from the one-type store image, and the selected image according to the selection of the image by the user The control information is generated by a control information transmission unit that generates an instruction for requesting an image requesting the information processing apparatus and is transmitted to the user, and the control is performed by a terminal device that displays the web page in which the control information is embedded Affection A first image presence / absence determining unit that determines the presence / absence of the corresponding second-type store image in the second-type image management server when the request for the image made according to is a request for the second-type store image; A first image transmission unit configured to transmit the corresponding second type store image to the terminal device when the first image presence / absence determination unit determines that there is a corresponding second type store image; and the first image When it is determined by the presence / absence determining unit that the corresponding second-type store image does not exist, another second-type store image registered by the same store as the store that registered the requested second-type store image. When the second image presence / absence determination unit that determines presence / absence and the second image presence / absence determination unit determine that there is the other second type store image, the other second type store image is requested. Difference in aspect ratio from the second-class store image is within a predetermined range The second aspect store image determined by the first aspect ratio determination unit that determines whether or not the difference in the aspect ratio is within the predetermined range by the first aspect ratio determination unit, A first image resizing so as to approach the image size of the requested second-type store image, and a second image for transmitting the other second-type store image resized by the first resize unit to the terminal device And a transmission unit.

According to the above configuration, the second type store image registered in the second type image management server can be selected as the store image to be displayed on the web page when the store has not registered the first type store image. In the enabled advertisement display system, when the selected second-type store image no longer exists, another second-type store image of the same store is displayed on the web page. At this time, for the other second-type store images, an image having an aspect ratio close to that of the selected image is determined, and resizing is performed so as to approach the size of the selected image.

In the information processing apparatus according to the present invention described above, when the request is a request for the first-type store image, a third image presence / absence determination unit that determines the presence / absence of the corresponding first-type store image; A third image transmission unit that transmits the corresponding first-type store image to the terminal device when the three-image presence / absence determination unit determines that there is a corresponding first-type store image; and the third image presence / absence determination When it is determined that there is no corresponding first-type store image, the presence or absence of another first-type store image registered by the same store as the store that registered the requested first-type store image is determined. When it is determined by the fourth image presence / absence determination unit and the fourth image presence / absence determination unit that the other first type store image is present, the other first type store image and the requested first Whether the difference in aspect ratio from the seed store image is within a predetermined range The second aspect ratio determination unit that determines the second aspect ratio determination unit, and the second aspect ratio determination unit determines that the difference between the aspect ratios is within the predetermined range. A second resizing unit that resizes to approach the image size of the one-type store image, and a fourth image transmission unit that transmits the other first-type store image resized by the second resizing unit to the terminal device. It is desirable to provide.
As a result, even when the first-type store image registered in the information processing apparatus is selected as the image to be displayed on the web page, when the selected first-type store image no longer exists, As the first type store image, an image having an aspect ratio close to that of the selected image is determined, resized so as to approach the size of the selected image, and displayed on the web page.

In the information processing apparatus according to the present invention described above, the first aspect ratio determination unit determines that the difference between the aspect ratios is within the predetermined range and the requested second type store image. An image size determination unit that determines whether or not the difference in image size between the two types of store images is within a predetermined range, wherein the first resize unit determines whether the image size difference is the predetermined value by the image size determination unit. It is desirable to perform the resizing on the other second-type store image that is determined not to be within the range.
As a result, resizing can be omitted for other second-type store images whose image size difference is within a predetermined range.

In the information processing apparatus according to the present invention, when the second image presence / absence determination unit determines that there is no other second type store image, the other aspect ratio difference is within a predetermined range. In each case where the second-type store image does not exist, it is desirable to include a predetermined image transmission unit that transmits a predetermined image to the terminal device.
Thereby, it is possible to prevent the display area of the selected store image on the web page from being in the image non-display state.

The information processing apparatus according to the present invention described above preferably includes a disabling unit that disables the selection of the second-type store image registered from the store for the specified store.
As a result, the store can set whether or not the second-type store image registered by itself can be displayed on the web page.

The information processing method according to the present invention is an information processing method executed by an information processing apparatus that distributes an image registered by a store, and manages the image registered by the store for each store as a first-class store image. First type image management step, the second type store image registered in the second type image management server that manages the second type store image registered by the store for each store, and the first type image management An image selection processing step for causing the user to select an image to be displayed on the web page from the first-type store images managed by the department, and that the image has been selected by the user In response to the control information generation step, control information describing a command for requesting the selected information processing apparatus to request the information processing device is generated and transmitted to the user. When the request for the image made according to the control information by the terminal device that displays the page is the request for the second type store image, the presence / absence of the corresponding second type store image in the second type image management server is determined. When it is determined by the first image presence / absence determination step and the first image presence / absence determination step that there is a corresponding second-type store image, the corresponding second-type store image is transmitted to the terminal device. When it is determined that there is no corresponding second-type store image by the one-image transmission step and the first image presence / absence determination step, registration is performed by the same store as the store that has registered the requested second-type store image A second image presence / absence determination step for determining the presence / absence of another second-type store image that has been performed, and the second image presence / absence determination step A first aspect ratio determining step for determining whether an aspect ratio difference between the other second type store image and the requested second type store image is within a predetermined range; The first resizing the other second type store image determined to have the difference in aspect ratio within the predetermined range by the ratio determining step so as to approach the image size of the requested second type store image. An information processing method comprising: a resizing step; and a second image transmitting step of transmitting the other second-type store image resized by the first resizing step to the terminal device.

Furthermore, a program according to the present invention is a program that causes an information processing apparatus to execute processing executed as the information processing method.
Furthermore, a storage medium according to the present invention is a program storing the above program. The above information processing apparatus is realized by these programs and storage media.

According to the present invention, it is possible to select the second type store image registered in the second type image management server as the store image to be displayed on the web page when the store has not registered the first type store image. In the enabled advertisement display system, it is possible to prevent the page layout from being broken in the web page.

It is explanatory drawing of the network system presupposed by embodiment. It is the figure which showed the example of the image management information for advertisement. It is the figure which showed the example of the logo image management information. It is the block diagram which showed the hardware constitutions of the computer apparatus of embodiment. It is explanatory drawing of the various functions which concern on an advertisement image display. It is a flowchart of the process with respect to the advertisement publisher of a web page. It is a flowchart of the process with respect to the browser of a web page.

Hereinafter, embodiments will be described in the following order.
<1. Overview of network system>
<2. Hardware configuration of computer device>
<3. Various functions related to advertisement image display>
<4. Processing procedure>
<5. Summary of Embodiment>
<6. Program and Storage Medium>
<7. Modification>

<1. Overview of network system>

FIG. 1 shows an example of a network system 1 assumed in the present embodiment. The network system 1 functions as an EC (EC: Electronic Commerce) system.
The network system 1 includes, for example, an advertisement publisher terminal 3, a web page management server 4, a plurality of viewer terminals 5, 5,..., An advertisement distribution server 6, a plurality of store terminals 7, 7,. And the store logo management server 8 are configured to be able to communicate with each other.
Each terminal device as the advertisement publisher terminal 3, the browser terminal 5, and the store terminal 7 is a computer device provided with a web browser. Examples of these terminal devices include high-performance mobile phones (smartphones), mobile phones, personal digital assistants (PDAs), and portable or stationary personal computers (PCs), but there are no particular types. .

The advertisement publisher terminal 3 is a terminal device used by a person who publishes an advertisement image on his web page (hereinafter referred to as “advertiser publisher”). Hereinafter, a web page on which an advertisement image is posted by an advertisement publisher is referred to as “web page pa”.

The web page management server 4 is a server device that manages web pages. The web page management server 4 is described by a markup language such as HTML (HyperText Markup Language), XML (Extensible Markup Language), etc., which is uploaded by the advertiser using the advertiser publisher terminal 3. Web page data) can be managed. In response to a request from the browser terminal 5 (for example, an HTTP (Hypertext Transfer Protocol) request), the web page management server 4 acquires and displays the requested web page data on the browser terminal 5 that made the request. Let

The browser terminal 5 is a terminal device used by a person who browses a web page (hereinafter referred to as “browser”).

The advertisement distribution server 6 is a server device that distributes advertisement images displayed on the web page pa.

The store terminal 7 is a terminal device used by a store affiliated with a virtual shopping mall website (hereinafter referred to as “shopping site”) (used by a person engaged in store operations).

Here, in the shopping site, each store registers information related to the product of the store using the store terminal 7. For example, product information, product name, product price information, etc. are registered. Thereby, in a shopping site, it becomes possible to show a user the goods page about various goods of various stores.
In the shopping site, a store ID (identifier that can uniquely identify each store) is assigned to a store that has joined the shopping site, and each store can be identified by the store ID.

In the present embodiment, the advertisement image displayed on the web page pa is an image registered by a member store to the shopping site.
When the store desires to post an image related to itself as an advertisement image on the web page pa, the store can register the image with the advertisement distribution server 6. Hereinafter, an image registered by the store with the advertisement distribution server 6 will be referred to as an “advertisement image”.

The advertisement distribution server 6 manages advertisement images registered by stores.
FIG. 2 illustrates the advertisement image management information I1 stored in the advertisement distribution server 6 in order to manage advertisement images registered by the store.
The advertisement image management information I1 is information in which the registered image ID that can uniquely identify the advertisement image and the store ID of the store that registered the advertisement image specified by the image ID are associated with each other. ing.
In the case of this example, the store ID is acquired by the advertisement distribution server 6 when registering the advertisement image. For example, the advertisement distribution server 6 presents a registration screen on which a registration target image and a store ID can be input as a registration screen for an advertisement image from a store, and the image specified on the registration screen is advertised. The registered store ID is acquired as the store image, and the input store ID is acquired as the store ID of the store in which the advertisement image is registered, and the registered image ID of the advertisement image and the acquired store ID are stored in association with each other. Thereby, the advertisement image management information I1 shown in FIG. 2 is constructed.

Each store can register a plurality of advertisement images with the advertisement distribution server 6.

In FIG. 1, a store logo management server 8 is a server device that manages store logo images of stores that belong to a shopping site.
The store logo image is an image representing a logo (logotype) related to the store, for example, an image representing a store name logo. In this example, the store logo image is an image registered by the store as an image used on a shopping site.

FIG. 3 illustrates the logo image management information I2 stored in the store logo management server 8 in order to manage the store logo image registered by the store.
The logo image management information I2 is information in which an image ID that can uniquely identify a registered store logo image and a store ID of a store that stores the store logo image specified by the image ID are associated with each other. Yes.
The store logo management server 8 acquires the store ID when registering the store logo image from the store. For example, in the shopping site of this example, a website is prepared for a store to register various information and edit registered information. The website requires a store login with a store ID and password to register and edit information. The store logo management server 8 registers the specified image as a store logo image and specifies from the login information in response to the store logo image to be registered from the store on the above website. The store ID is acquired as the store ID of the store that has registered the store logo image, and the image ID of the registered store logo image and the acquired store ID are stored in association with each other. Thereby, the logo image management information I2 shown in FIG. 3 is constructed.

In the shopping site, each store can register a plurality of store logo images.

In this example, the image ID is assigned to the advertisement image and the store logo image so that the image ID can be identified as the ID of the advertisement image or the store logo image. Specifically, in this case, as illustrated in FIGS. 2 and 3, the image ID of the advertisement image and the image ID of the store logo image are made to have different numbers of digits (bits). It can be identified.
The method for identifying whether the image ID of the advertisement image or the image ID of the store logo image is not limited to the above. For example, the image ID is the image ID of the advertisement image or the image ID of the store logo image. It is possible to adopt other methods such as including identification information that makes it possible to identify whether or not.

Here, the advertisement distribution server 6 has a function of causing the advertisement publisher of the web page pa to select an advertisement image to be displayed on the web page pa.
Specifically, the advertisement distribution server 6 of this example provides a web page for the advertisement publisher to select an advertisement image to be displayed on his / her web page pa (hereinafter also referred to as “image selection page”). . For example, the advertisement publisher visits the image selection page using the advertisement publisher terminal 3 to receive a candidate image to be displayed on his / her web page pa. Then, from these advertisement image candidates, for example, a required advertisement image such as an image registered by a store related to the content of the web page pa is selected.
For example, the advertisement distribution server 6 generates control information for associating the selected advertisement image with the web page pa so that the advertisement image selected as described above is displayed on the web page pa. , Send to advertisers. The advertisement publisher embeds the control information in his / her web page pa so that the browser terminal 5 used by the viewer of the web page pa displays the web page pa by the browser according to the control information. The advertisement distribution server 6 is requested for the selected advertisement image. The advertisement distribution server 6 transmits the requested image to the viewer terminal 5 that has made the request. Thereby, the advertisement image selected by the advertisement publisher is displayed on the web page pa.
“Embed control information in web page pa” means that display control data (in this example, an HTML file) for displaying web page pa on a computer device such as browser terminal 5 includes data as control information. Means that

When the advertisement distribution server 6 according to the present embodiment causes the advertisement publisher to select an advertisement image to be displayed on the web page pa as described above, not only the advertisement image registered in the advertisement distribution server 6 but also the store logo management. It has a function that enables selection of a store logo image registered in the server 8.
Specifically, when the advertisement distribution server 6 causes the advertisement publisher to select an image to be displayed on the web page pa, the advertisement distribution server 6 registers the store logo image registered in the store logo management server 8 and itself as the above-described image selection page. A page capable of presenting both of the advertisement images thus displayed is presented. In the image selection page at this time, not only the store logo image but also the image for advertising is registered so that both images can be selected. For a store in which only the store logo image is registered without registration of the advertisement image, only the store logo image of the store is presented to be selectable. As described above, the image selection page is a page on which an advertisement image to be displayed on the web page pa can be selected from registered images of the advertisement distribution server 6 and the store logo management server 8.

Note that, as described above, not only the advertisement image registered in the advertisement distribution server 6 but also the store logo image can be selected as the advertisement image to be displayed on the web page pa. This is in consideration of the case where the advertisement image is not registered.

Here, in this example, the advertisement image displayed on the web page pa functions as an affiliate advertisement image, and the advertisement distribution server 6 has a function of tracking the behavior related to the affiliate by the viewer of the web page pa. . Specifically, the advertisement image displayed on the web page pa is linked with link information to the website of the store where the advertisement image is registered, and the viewer displays the advertisement image displayed on the web page pa. By clicking, it is guided to the website of the store, and a product can be purchased on the website of the store. The advertisement distribution server 6 tracks the behavior related to the affiliate such as the click behavior of the advertisement image (including the clicked advertisement image) and the purchase behavior of the product by the viewer. That is, action history information about these actions is created.
In this case, the advertisement publisher of the web page pa can be rephrased as an affiliate.

In addition, in this example, the case where the object of the commercial transaction in the network system 1 is a product is illustrated, but the target of the commercial transaction may be a service.

In FIG. 1, various examples of the configuration of the network 2 are assumed. For example, the Internet, intranet, extranet, LAN (Local Area Network), CATV (Community Antenna TeleVision) communication network, virtual private network, telephone line network, mobile communication network, satellite communication network, etc. Is assumed.
Various examples of transmission media constituting all or part of the network 2 are also envisaged. For example, IEEE (Institute of Electrical and Electronics Engineers) 1394, USB (Universal Serial Bus), power line carrier, telephone line etc. wired, infrared such as IrDA (Infrared Data Association), Bluetooth (registered trademark), 802.11 wireless It can also be used by radio such as a mobile phone network, satellite line, and digital terrestrial network.

<2. Hardware configuration of computer device>

4 constitutes each device (advertisement publisher terminal 3, web page management server 4, browser terminal 5, store terminal 7, store logo management server 8) including the advertisement distribution server 6 shown in FIG. 1 shows a hardware configuration of a computer device.
In FIG. 4, a CPU (Central Processing Unit) 101 of a computer apparatus performs various processes according to a program stored in a ROM (Read Only Memory) 102 or a program loaded from a storage unit 108 to a RAM (Random Access Memory) 103. Execute the process. The RAM 103 also appropriately stores data necessary for the CPU 101 to execute various processes.
The CPU 101, ROM 102, and RAM 103 are connected to each other via a bus 104. An input / output interface 105 is also connected to the bus 104.
The input / output interface 105 includes an input device 106 made up of a keyboard, mouse, touch panel, etc., a display (display device) made up of an LCD (Liquid Crystal Display), a CRT (Cathode Ray Tube), an organic EL (Electroluminescence) panel, etc., and a speaker. Are connected to a storage unit 108 configured by an HDD (Hard Disk Drive) or a flash memory device, and a communication unit 109 for mutual communication with an external device.
A media drive 110 is also connected to the input / output interface 105 as necessary, and a removable medium 111 such as a magnetic disk, an optical disk, a magneto-optical disk, or a semiconductor memory is appropriately mounted, and information can be written to the removable medium 111. Reading is performed.

In such a computer apparatus, data and programs can be uploaded and downloaded through communication by the communication unit 109, and data and programs can be transferred via the removable medium 111.
When the CPU 101 performs processing operations based on various programs, information processing and communication described below are executed particularly in the computer device as the advertisement distribution server 6.

<3. Various functions related to advertisement image display>

With reference to the functional block diagram of FIG. 5, various functions related to the display of the advertisement image on the web page pa of the advertisement distribution server 6 will be described.
These various functions related to the display of the advertisement image are realized by software processing by the CPU 101 of the advertisement distribution server 6. In FIG. 5, these software processes are shown in blocks for each function.

As shown in the figure, the advertisement distribution server 6 is divided into functions for each of the advertisement image management processing unit F1, the display image selection processing unit F2, the control information transmission processing unit F3, the logo image correspondence processing unit Fs, and the advertisement image correspondence processing. It can be expressed as having part Fa.

The advertisement image management processing unit F1 manages an image registered by a store as an advertisement image for each store. Specifically, in this example, the advertisement image registration screen described above is presented to the store, the image ID of the advertisement image registered in response to the designation on the registration screen is acquired, the acquired image ID, The advertisement image management information I1 shown in FIG. 2 is constructed by storing the store ID input on the registration screen in association with each other. The advertising image management processing unit F1 manages the advertising images registered by the store by the advertising image management information I1 constructed in this way.
The advertisement image management information I1 is stored in a storage device that can be read by the advertisement distribution server 6, such as the storage unit 108 illustrated in FIG.

The display image selection processing unit F2 displays the store logo image registered in the store logo management server 8 and the advertisement image managed by the advertisement image management processing unit F1 on the web page pa. Process to let the advertiser choose the image. Specifically, in this example, the image selection that enables the advertisement publisher to select the above-described image selection page, that is, the advertisement image to be displayed on the web page pa, from the registered images of the advertisement distribution server 6 and the store logo management server 8. The page is presented and the advertisement publisher is made to select an advertisement image to be displayed on the web page pa.
At this time, the following example can be considered as a flow in which the advertisement publisher selects a registered image of a desired store on the image selection page. That is, on the image selection page, the name information of each store is presented so that it can be selected, the registered image of the store is presented in response to the store being selected by the advertiser, and the web page is displayed from among the presented images. The advertisement image displayed on pa is selected.
Alternatively, if each store is managed by genre according to, for example, different types of products handled, for example, on the image selection page, first, a genre list of stores is presented to be selectable, and the genre is selected by the advertisement publisher. The name information of stores belonging to the genre is presented so as to be selectable. Then, in response to the selection of the store, a registered image of the store is presented, and an advertisement image to be displayed on the web page pa can be selected from the presented images.

The control information transmission processing unit F3 generates control information Ic that describes a command for requesting the selected image to the advertisement distribution server 6 in response to selection of an image by the advertisement publisher, Send to the person.
In the case of this example, the control information Ic includes URL (Uniform Resource Locator) information and image ID (image ID of the selected image) for requesting the advertisement distribution server 6 to select at least an image selected by the advertisement publisher. , And store ID (store ID of the store that registered the selected image).

The processing by the logo image corresponding processing unit Fs and the advertisement image corresponding processing unit Fa is executed in response to an image request made by the browser terminal 5 to the advertisement distribution server 6 according to the control information Ic embedded in the web page pa. Process. Specifically, the process by the logo image corresponding processing unit Fs is a process performed in response to the case where the request image is a store logo image, and the processing by the advertisement image corresponding processing unit Fa is an image for advertisement. This process is performed in response to a certain case.

Here, in this example, the control information Ic includes the image ID of the image selected by the advertisement publisher of the web page pa and the store ID of the store in which the selected image is registered. 5 makes an image request specifying the image ID and the store ID to the advertisement distribution server 6 in accordance with a command described in the control information Ic.
At this time, the advertisement distribution server 6 determines whether the requested image is a store logo image or an advertisement image based on the image ID specified in the image request. As described above, the image ID in this example is information that can identify the ID of the advertisement image or the ID of the store logo image, and the request image is based on the image ID. It is possible to determine which of the advertisement images (for example, the number of digits in this example).

The logo image corresponding processing unit Fs includes a first image presence / absence determination processing unit Fs1, a first image transmission processing unit Fs2, a second image presence / absence determination processing unit Fs3, a first aspect ratio determination processing unit Fs4, a first resizing processing unit Fs5, It can be expressed as having the second image transmission processing unit Fs6.

The first image presence / absence determination processing unit Fs1 determines whether or not there is a corresponding store logo image in the store logo management server 8 in response to an image request made by the browser terminal 5 being a request for a store logo image. . Specifically, based on the image ID specified by the image request from the viewer terminal 5, the store logo management server 8 is inquired about the presence or absence of the corresponding image, and the presence or absence of the requested image is determined according to the result of the inquiry. judge.

The first image transmission processing unit Fs2 transmits the corresponding store logo image to the viewer terminal 5 when the first image presence determination processing unit Fs1 determines that there is a corresponding store logo image (request image).

The browser terminal 5 receives the transmitted store logo image, lays it out at a predetermined position on the web page pa, and displays it on the browser.
Thereby, when the requested store logo image exists, the store logo image is displayed on the web page pa.

The second image presence / absence determination processing unit Fs3 is registered by the same store that stores the requested store logo image when the first image presence / absence determination processing unit Fs1 determines that there is no corresponding store logo image. Determine the presence or absence of other store logo images. Specifically, based on the store ID specified by the image request from the viewer terminal 5, the store logo management server 8 is inquired about the presence or absence of the other store logo image, and the above-mentioned according to the result of the inquiry The presence or absence of another store logo image is determined.
Hereinafter, the other store logo image is referred to as “other store logo image Gs”.

When the second image presence / absence determination processing unit Fs3 determines that there is another store logo image Gs, the first aspect ratio determination processing unit Fs4 determines the aspect ratio (aspect ratio) between the other store logo image Gs and the requested image. ) Is within a predetermined range. Specifically, it is determined whether or not the difference in the aspect ratio between the other store logo image Gs and the requested image is within a range from a predetermined upper limit value to a lower limit value. For example, if the aspect ratio (horizontal: vertical) of the other store logo image Gs is 4: 3 and the aspect ratio of the requested image is 3: 2, the difference between the aspect ratio values = −1 / 6 is a predetermined upper limit. It is determined whether it is within the range from the value to the lower limit value.

The first resizing processing unit Fs5 sets the other store logo image Gs determined by the first aspect ratio determination processing unit Fs4 to have the difference in the aspect ratio within a predetermined range to the image size of the requested store logo image. Resize to get closer.
The resizing here is from the viewpoint of preventing page layout collapse in the web page pa, while maintaining the aspect ratio of the other store logo images Gs, the vertical size (vertical pixel count), horizontal size (horizontal pixel count). Are performed within the range exceeding the vertical and horizontal sizes of the requested image.

The second image transmission processing unit Fs6 transmits another store logo image Gs resized by the first resize processing unit Fs5 to the viewer terminal 5 that has requested the image.

Thereby, when the requested store logo image does not exist, another store logo image Gs registered by the same store as the store logo image can be displayed on the web page pa. At this time, for the other store logo image Gs, an image having an aspect ratio close to that of the request image (that is, an image selected by the advertisement publisher) is determined, and resizing is performed so as to approach the size of the request image. It is displayed on the web page pa. For this reason, page layout collapse on the web page pa can be prevented.

In this example, since each store can register a plurality of store logo images, there may be a plurality of other store logo images Gs. In this case, for each of the other store logo images Gs, it is determined whether the difference in aspect ratio from the request image is within a predetermined range, and if there is one corresponding other store logo image Gs, The other store logo image Gs is resized and transmitted to the browser terminal 5. When there are a plurality of other corresponding store logo images Gs, for example, other store logo images Gs selected according to a predetermined standard such as other store logo images Gs having the smallest difference in aspect ratio from the requested image are resized. And transmitted to the browser terminal 5.

In this example, resizing processing is omitted for an image whose difference in image size from the requested image is within a predetermined range, which will be described later.

Next, the advertisement image correspondence processing unit Fa will be described.
The advertisement image correspondence processing unit Fa includes a third image presence / absence determination processing unit Fa1, a third image transmission processing unit Fa2, a fourth image presence / absence determination processing unit Fa3, a second aspect ratio determination processing unit Fa4, and a second resize processing unit Fa5. And having the fourth image transmission processing unit Fa6.

The third image presence / absence determination processing unit Fa1 is an advertisement corresponding to the advertising image managed by the advertising image management processing unit F1 when the image request made by the browser terminal 5 is a request for an advertising image. The presence or absence of an image for use is determined. Specifically, the presence or absence of an image ID that matches the image ID specified by the image request from the browser terminal 5 is determined with reference to the advertisement image management information I1 shown in FIG.

The third image transmission processing unit Fa2 transmits the corresponding advertisement image to the browser terminal 5 when the third image presence determination processing unit Fa1 determines that there is the corresponding advertisement image.
Thereby, when the requested advertisement image exists, the advertisement image is displayed on the web page pa.

The fourth image presence / absence determination processing unit Fa3 is registered by the same store that stores the requested advertisement image when the third image presence / absence determination processing unit Fa1 determines that there is no corresponding advertisement image. The presence or absence of other advertising images is determined. Specifically, the presence or absence of an advertisement image associated with the same store ID as the store ID specified by the image request from the browser terminal 5 is determined with reference to the advertisement image management information I1.
Hereinafter, the other advertising images are referred to as “other advertising images Ga”.

Depending on the second aspect ratio determination processing unit Fa4 and the second resizing processing unit Fa5, for other advertising images Ga, the aspect ratio determination and the aspect ratio determination by the same method as the aspect ratio determination and resizing described above for other store logo images Gs and Resizing is done.
That is, the second aspect ratio determination processing unit Fa4 determines the aspect ratio between the other advertising image Ga and the requested image when the fourth image presence determination processing unit Fa3 determines that there is another advertising image Ga. The second resizing processing unit Fa5 determines whether or not the difference is within a predetermined range, and the second resizing processing unit Fa5 determines that the second aspect ratio determination processing unit Fa4 determines that the above aspect ratio difference is within the predetermined range. The image Ga is resized so as to approach the image size of the requested advertisement image.

The fourth image transmission processing unit Fa6 transmits the other advertisement image Ga resized by the second resize processing unit Fa5 to the viewer terminal 5 that has requested the image.

Thereby, also about the image for advertisement, when the requested image does not exist, another image registered by the same store as the store that registered the image can be displayed on the web page pa. With respect to the other images, an image having an aspect ratio close to that of the request image is determined, resized so as to approach the size of the request image, and displayed on the web page pa. Therefore, page layout collapse on the web page pa can be prevented.

In this example, there may be a plurality of other images (other advertising images Ga) for the advertising image. In that case, the aspect ratio of each of the other advertising images Ga to the request image is It is determined whether or not the difference between the two is within a predetermined range, and if there is one corresponding other advertising image Ga, the other advertising image Ga is resized and transmitted to the viewer terminal 5, and the corresponding When there are a plurality of other advertisement images Ga to be resized, the other advertisement images Ga selected on the basis of a predetermined standard such as the smallest difference in aspect ratio with the requested image are resized and transmitted to the viewer terminal 5.

Here, since the store logo image and the advertisement image registered by the store can be deleted by the store, after the advertisement publisher selects the registered image of the desired store as the advertisement image of his web page pa, the web page There may be a case in which there is no registered image of the store that can be displayed on the web page pa until the viewer browses pa. Specifically, this is a case where there is no other image registered by the same store as the store where the request image is registered.
In this case, a predetermined default image prepared in advance as a common image of each store is transmitted to the viewer terminal 5 of the image request source. As the default image, for example, an image including character information that makes it possible to identify which shopping site is an advertisement image such as “shopping at a shopping site” is prepared.

Even if there is another image registered by the same store as the store where the requested image is registered, if the other image does not satisfy the condition of the difference in aspect ratio from the requested image, the page The other image should not be transmitted to the viewer terminal 5 because there is a risk of layout collapse.
For this reason, in this example, the above default image is transmitted to the viewer terminal 5 even in this case.

Here, in the case of transmitting these default images, a plurality of types of images having different aspect ratios are prepared as default images, and a default image whose aspect ratio is different from the requested image is selected and viewed. It is desirable to transmit to the person terminal 5.

<4. Processing procedure>

A specific processing procedure to be executed in order to realize various functions relating to the advertisement image display described above will be described with reference to the flowcharts of FIGS. 6 and 7.
The processing shown in FIGS. 6 and 7 is executed by the CPU 101 in the advertisement distribution server 6 based on a program stored in a predetermined storage device such as the ROM 102 or the storage unit 108.

FIG. 6 shows a process for the advertisement publisher of the web page pa.
The process shown in FIG. 6 is started in response to the above-described image selection page request made by the advertisement publisher terminal 3.

6, the CPU 101 of the advertisement distribution server 6 (hereinafter simply referred to as “advertisement distribution server 6”) performs an image selection page presentation process in step S101. That is, the web page data of the image selection page described above is acquired by the advertisement publisher terminal 3 that has requested the image selection page, and is presented to the advertisement publisher.

In subsequent step S102, the advertisement distribution server 6 waits for reception of selection information transmitted from the advertisement publisher terminal 3 in accordance with an operation performed by the advertisement publisher on the image selection page. Specifically, the selection information includes information for specifying an image selected by the advertisement publisher on the image selection page.

In response to receiving the selection information, the advertisement distribution server 6 generates control information Ic based on the selection information in step S103. That is, in this example, the control including the URL information for requesting the advertisement distribution server 6 for the image selected as described above, the image ID of the selected image, and the store ID of the store where the selected image is registered. Information Ic is generated.

In subsequent step S104, the advertisement distribution server 6 transmits the control information Ic to the requesting advertisement publisher terminal 3 and ends the processing shown in FIG.

FIG. 7 shows processing for a viewer of the web page pa.
In FIG. 7, the advertisement distribution server 6 waits for an image request (image request based on the control information Ic) from the browser terminal 5 in step S201. If there is an image request, the advertisement distribution server 6 determines in step S202 whether the request is for an advertisement image. In this example, whether the request is for the advertisement image or the store logo image is determined based on the number of digits of the image ID specified by the image request.

If it is determined that the request is not a request for an advertisement image, the advertisement distribution server 6 inquires the store logo management server 8 about the presence or absence of the corresponding image in step S203, and determines the presence or absence of the corresponding image in step S204 based on the result of the inquiry.
If it is determined that there is a corresponding image (that is, the requested store logo image), the advertisement distribution server 6 proceeds to step S205, executes a process of transmitting the corresponding image to the viewer terminal 5, and ends the process shown in FIG. In the transmission process, the image is acquired from the store logo management server 8, and the acquired image is transmitted to the browser terminal 5 that has requested the image.

On the other hand, if it is determined in step S204 that there is no corresponding image, the advertisement distribution server 6 proceeds to step S206, and the store logo management server 8 determines whether or not there is another store logo image Gs in the corresponding store (store where the requested image is registered). In step S207, the presence / absence of the corresponding image is determined based on the inquiry result.

If it is determined in step S207 that there is a corresponding image, the advertisement distribution server 6 proceeds to step S208, acquires the corresponding image from the store logo management server 8, and in step S209, the difference in aspect ratio from the requested image is within a predetermined range. It is determined whether or not.

If it is determined that the aspect ratio difference with the requested image is within the predetermined range, the advertisement distribution server 6 proceeds to step S210, and determines whether the image size difference with the requested image is within the predetermined range. In this example, as the difference in image size, the difference in image area obtained by the number of vertical pixels of the image × the number of horizontal pixels is used.

If it is determined that the difference in image size from the requested image is not within the predetermined range, the advertisement distribution server 6 proceeds to step S211 and performs resizing processing of another store logo image Gs. That is, the other store logo image Gs is resized so as to approach the image size of the request image.
And if this resizing process is performed, the advertisement delivery server 6 will perform the image transmission process with respect to the browser terminal 5 by step S212. That is, the other store logo image Gs resized in step S211 is transmitted to the viewer terminal 5 that has requested the image.

On the other hand, if it is determined in step S210 that the difference in image size from the requested image is within the predetermined range, the advertisement distribution server 6 passes the resizing process in step S211 and executes the image transmission process in step S212. That is, other store logo images Gs whose aspect ratio with the requested image is within a predetermined range and whose image size difference with the requested image is within the predetermined range are transmitted to the viewer terminal 5 without being resized. To do.

When the advertisement distribution server 6 executes the image transmission process of step S212, the process shown in FIG.

In addition, the advertisement distribution server 6 determines that the difference in aspect ratio between the request image and the request image is not within a predetermined range in step S207 when it is determined that there is no corresponding image (other store logo image Gs) in step S207. In that case, the process proceeds to step S213, the process of transmitting the default image to the viewer terminal 5 is executed, and the process shown in FIG.

If there are a plurality of other store logo images Gs as a result of the determination in step S207, it is determined in step S209 whether or not the difference in aspect ratio between the images and the requested image is within a predetermined range. If there is one corresponding other store logo image Gs, the image is resized in step S211 according to the image size determination result in step S210, and the transmission process in step S212 is executed.
On the other hand, when there are a plurality of other store logo images Gs having a difference in aspect ratio from the requested image within a predetermined range, an image selected based on a predetermined reference is selected from those images according to the determination result in step S210. In step S211, the image is resized, and the transmission process in step S212 is performed.

Alternatively, when there are a plurality of other store logo images Gs having a difference in aspect ratio from the requested image within a predetermined range, other store logo images to be transmitted based on the image size difference from the requested image of each image. Gs may be selected. For example, if there is an image whose image size difference from the requested image is within a predetermined range among these images, the image is transmitted to the viewer terminal 5. As a result, it is possible to transmit an image that does not require resizing, and the processing load can be reduced.
If there is no image whose difference in image size from the requested image is within a predetermined range, an image having the smallest image size difference from the requested image is selected from those images, and the selected image is resized to the viewer terminal. Send to 5. Thereby, in the case where the image size is enlarged as the resizing, the roughness of the image can be minimized.

Next, processing on the advertisement image side will be described.
If the advertisement distribution server 6 determines in step S202 that the request is for an advertisement image, the advertisement distribution server 6 proceeds to step S214 and determines whether or not the corresponding image is registered. That is, the presence / absence of an image ID that matches the image ID specified by the image request from the browser terminal 5 is determined with reference to the advertisement image management information I1.
If it is determined that the corresponding image is registered, the advertisement distribution server 6 proceeds to step S205, transmits the corresponding image to the browser terminal 5, and ends the processing shown in this figure.

On the other hand, if it is determined that the corresponding image is not registered, the advertisement distribution server 6 proceeds to step S215 to determine the presence / absence of another advertising image Ga in the corresponding store. That is, with reference to the advertisement image management information I1, the presence / absence of an advertisement image associated with the same store ID as the store ID designated by the image request from the browser terminal 5 is determined.

If it is determined that there is another advertisement image Ga, the advertisement distribution server 6 proceeds to step S216, acquires the corresponding image (other advertisement image Ga), and in step S217, the difference in aspect ratio from the requested image is detected. It is determined whether it is within a predetermined range.
If it is determined that the difference in aspect ratio from the requested image is within the predetermined range, the advertisement distribution server 6 proceeds to step S219, and determines whether the image size difference from the requested image is within the predetermined range. If it is determined that the difference in image size from the requested image is not within the predetermined range, the advertisement distribution server 6 performs resizing processing in step S219, and performs image transmission processing for the viewer terminal 5 in subsequent step S220.
On the other hand, if it is determined in step S218 that the difference in image size from the requested image is within the predetermined range, the advertisement distribution server 6 passes the resizing process in step S219 and executes the image transmission process in step S220 (that is, Other advertising images Ga whose aspect ratio with the requested image is within a predetermined range and whose image size difference with the requested image is within the predetermined range are transmitted to the viewer terminal 5 without being resized).

Note that the processing in steps S217 to S219 described above is the processing target in steps S209 to S211 for the other product logo image Gs described above replaced with another advertising image Ga. A duplicate description is omitted.
In addition, as for the other processing for the advertisement image Ga, the processing described when the other product logo image Gs is used as the processing when there are a plurality of images whose aspect ratio with the requested image is within the predetermined range / out of the predetermined range. The same processing is performed.

When the advertisement distribution server 6 executes the image transmission process of step S212, the process shown in FIG.

Further, the advertisement distribution server 6 determines that the difference in aspect ratio between the request image and the request image is not within a predetermined range in step S215 when it is determined that there is no corresponding image (other advertisement image Ga) in step S215. In that case, the process proceeds to step S213, the process of transmitting the default image to the viewer terminal 5 is executed, and the process shown in FIG.

Here, in the above case, in the case where it is necessary to determine whether or not there is another store logo image Gs in the store logo management server 8, an example in which inquiries to the store logo management server 8 are performed twice (S203 and S206) is given. However, the inquiry at this time can be completed only once. That is, in that case, in response to the determination that the image is not an advertisement image in step S202, the store logo image associated with the store ID identical to the store ID specified in the image request to the store logo management server 8 is displayed. An inquiry may be made, and the presence / absence determination of the requested image may be performed according to the result of the inquiry, and the presence / absence determination of another store logo image Gs when there is no requested image.

In the above example, the control information Ic includes the image ID and the store ID, but this is not essential. For example, in response to the image selection performed by the advertisement publisher, the advertisement distribution server 6 acquires the image ID of the selected image and the store ID of the store in which the selected image is registered. An identifier capable of uniquely specifying the image ID and the store ID is generated. Then, as the control information Ic in this case, information including the generated identifier and command information for performing an image request designating the identifier as an image request to the advertisement distribution server 6 is generated. As a result, when the web page pa in which the control information Ic is embedded is displayed, an image request specifying the above identifier is made to the advertisement distribution server 6, and the advertisement distribution server 6 that has received the image request. Can identify the image ID of the request image and the store ID of the store in which the request image is registered based on the identifier.

In the above, when a store logo image is selected as an advertisement image to be displayed on the web page pa, if the store logo image exists, or if the store logo image does not exist, other store logo images Gs In the case where the product logo image exists and the aspect ratio is satisfied, the product logo image is displayed on the web page pa. However, depending on the store, the product logo image that should have been registered on the shopping site may be an unknown web page pa. There may be cases where it is not desired to be displayed above.
Therefore, a function for disabling the selection of the store logo image registered by the store (by the advertisement publisher) may be added to the advertisement distribution server 6 for the specified store. For example, the disabling function can be realized by a process of excluding the product logo image registered by the designated store from the candidate image when the candidate image is presented on the image selection page described above.

<5. Summary of Embodiment>

As described above, the information processing apparatus (advertising distribution server 6) according to the embodiment is an information processing apparatus that distributes an image registered by a store, and the image registered by the store is a first-class store image (for advertisement). First-type image management unit (advertisement image management processing unit F1) that manages each store as an image) and second-type image that manages a second-type store image (store logo image) registered by the store for each store Use the image displayed on the web page from the second type store image registered in the management server (store logo management server 8) and the first type store image managed by the first type image management unit An image selection processing unit (display image selection processing unit F2) that performs processing to be selected by a user (advertisement publisher), and an information processing device that selects the selected image in response to the user selecting an image. Controls that describe the required commands It generates a broadcast (Ic), and a control information transmitting unit that transmits to the user (control information transmission processing unit F3).
In addition, when the image request made according to the control information by the terminal device (viewer terminal 5) that displays the web page in which the control information is embedded is a request for the second-type store image, the second-type image management server It is determined by the first image presence / absence determination unit (first image presence / absence determination processing unit Fs1) that determines the presence / absence of the corresponding second-type store image in FIG. A first image transmission unit (first image transmission processing unit Fs2) that transmits the corresponding second-type store image to the terminal device.
Furthermore, when it is determined by the first image presence / absence determining unit that there is no corresponding second type store image, another second type registered by the same store as the store that registered the requested second type store image. When there is another second-type store image by the second image presence / absence determination unit (second image presence / absence determination processing unit Fs3) that determines the presence / absence of the store image (other store logo image Gs) and the second image presence / absence determination unit. A first aspect ratio determination unit (first aspect ratio) that determines whether the difference in aspect ratio between the other second-type store image and the requested second-type store image is within a predetermined range when determined. The ratio determination processing unit Fs4) and the second type store image determined by the first aspect ratio determination unit to determine that the difference in aspect ratio is within the predetermined range are set to the image size of the requested second type store image. A first resizing unit (first resizing processing unit Fs5) for resizing so as to approach; Is part is provided with second image transmission unit that transmits the other of the two stores image resized to the terminal equipment (the second image transmission processing unit FS6), the.

According to the above configuration, the second type store image registered in the second type image management server can be selected as the store image to be displayed on the web page when the store has not registered the first type store image. In the enabled advertisement display system, when the selected second-type store image no longer exists, another second-type store image of the same store is displayed on the web page. At this time, for the other second-type store images, an image having an aspect ratio close to that of the selected image is determined, and resizing is performed so as to approach the size of the selected image.
Therefore, it is possible to prevent the page layout from being broken in the web page.

The information processing apparatus according to the embodiment also includes a third image presence / absence determination unit (third image presence / absence determination processing) that determines whether or not there is a corresponding first-type store image when the request is a request for a first-type store image. Part Fa1) and a third image transmission unit (third image) for transmitting the corresponding first type store image to the terminal device when it is determined by the third image presence / absence determination unit that the corresponding first type store image exists. When the transmission processing unit Fa2) and the third image presence / absence determination unit determine that there is no corresponding first-class store image, the registration is performed by the same store as the store that registered the requested first-class store image. A fourth image presence / absence determination unit (fourth image presence / absence determination processing unit Fa3) that determines the presence / absence of another first-type store image (another advertising image Ga), and a fourth image presence / absence determination unit. When it is determined that there is a store image, it is necessary A second aspect ratio determination unit (second aspect ratio determination processing unit Fa4) for determining whether or not a difference in aspect ratio from the first-type store image is within a predetermined range, and a second aspect ratio determination unit A second resizing unit (second resizing processing unit) resizes another first-type store image determined to have a difference in aspect ratio within a predetermined range so as to approach the image size of the requested first-type store image. Fa5) and a fourth image transmission unit (fourth image transmission processing unit Fa6) that transmits another first-type store image resized by the second resize unit to the terminal device.

As a result, even when the first-type store image registered in the information processing apparatus is selected as the image to be displayed on the web page, when the selected first-type store image no longer exists, As the first type store image, an image having an aspect ratio close to that of the selected image is determined, resized so as to approach the size of the selected image, and displayed on the web page.
Therefore, even when the first-type store image is selected as the image to be displayed on the web page and the selected first-type store image no longer exists, the page layout in the web page is not destroyed. Can do.

Further, in the information processing apparatus according to the embodiment, the second aspect store image determined by the first aspect ratio determination unit that the difference in aspect ratio is determined to be within the predetermined range, and the requested second type store image, An image size determination unit that determines whether or not the image size difference is within a predetermined range, and the first resize unit is determined by the image size determination unit that the image size difference is not within the predetermined range Resizing is performed on other second-class store images.

As a result, resizing can be omitted for other second-type store images whose image size difference is within a predetermined range.
Therefore, it is possible to reduce the processing burden related to resizing.

Furthermore, in the information processing apparatus according to the embodiment, when the second image presence / absence determination unit determines that there is no other second type store image, the other second type store in which the difference in aspect ratio is within a predetermined range In each case where no image exists, a predetermined image transmission unit that transmits a predetermined image to the terminal device is provided.

Thereby, it is possible to prevent the display area of the selected store image on the web page from being in the image non-display state.
For example, if a default image such as “Shopping at a shopping site” as exemplified above is transmitted, it is possible to make a web page viewer recognize that the advertisement image is at least related to a specific shopping site.

In addition, the information processing apparatus according to the embodiment includes a disabling unit that disables selection of the second-type store image registered from the store for the specified store.

Thereby, the store can set whether or not the registered second type store image can be displayed on the web page.
Therefore, convenience for the store can be improved.

<6. Program and Storage Medium>

As mentioned above, although the advertisement delivery server 6 as embodiment of the information processing apparatus which concerns on this invention has been demonstrated, the program of embodiment is a program which makes an information processing apparatus (CPU etc.) perform the process of advertisement delivery server 6 It is.

The program according to the embodiment is a program executed by an information processing apparatus that distributes an image registered by a store, and manages the image registered by the store as a first-type store image for each store The function and the second type store image registered in the second type image management server that manages the second type store image registered by the store for each store, and the first type image management unit manage An image selection processing function for performing a process for causing the user to select an image to be displayed on the web page from the first-type store image, and the selection according to the selection of the image by the user Terminal for generating a control information describing a command for requesting the processed information to the information processing apparatus and transmitting the control information to the user and a web page in which the control information is embedded A first image for determining whether or not there is a corresponding second-type store image in the second-type image management server when the request for the image made according to the control information is a request for the second-type store image A first image transmission function that transmits the corresponding second-type store image to the terminal device when it is determined by the presence / absence determination function and the first image presence / absence determination function that the corresponding second-type store image is present; When it is determined by the first image presence / absence determination function that the corresponding second type store image does not exist, another second registered by the same store as the store in which the requested second type store image is registered. When it is determined by the second image presence / absence determination function that determines the presence / absence of a two-type store image and the second image presence / absence determination function, the other second-type store image And said requested second The first aspect ratio determination function for determining whether or not the difference in aspect ratio from the store image is within a predetermined range, and the first aspect ratio determination function determines that the difference in aspect ratio is within the predetermined range. The resized second second type store image is resized so as to approach the image size of the requested second type store image, and the other second type resized by the first resize function. A second image transmission function for transmitting a store image to the terminal device is realized in the information processing apparatus.
That is, this program corresponds to a program that causes the information processing apparatus to execute the processing described with reference to FIGS.

By such a program, the information processing apparatus as the advertisement distribution server 6 described above can be realized.
Such a program can be stored in advance in an HDD as a storage medium built in a device such as a computer device, a ROM in a microcomputer having a CPU, or the like. Alternatively, it can be stored (stored) temporarily or permanently in a removable storage medium such as a semiconductor memory, memory card, optical disk, magneto-optical disk, or magnetic disk. Such a removable storage medium can be provided as so-called package software.
Further, such a program can be installed from a removable storage medium to a personal computer or the like, or can be downloaded from a download site via a network such as a LAN or the Internet.

<7. Modification>

The present invention is not limited to the specific examples described above, and various modifications can be considered.
For example, in the above, the case where the present invention is applied when displaying an affiliate advertisement is illustrated, but the present invention is managed by an information processing apparatus such as an advertisement distribution server as a store image displayed on a web page. The present invention is widely applicable when the first-type store image and the second-type store image registered in the second-type image management server can be selectively displayed.

1 network system, 2 network, 3 ad publisher terminal, 5 browser terminal, 6 ad distribution server, 7 store terminal, 8 store logo management server, F1 advertising image management processing unit, F2 display image selection processing unit, F3 control Information transmission processing unit, Fs1 first image presence / absence determination processing unit, Fs2 first image transmission processing unit, Fs3, second image presence / absence determination processing unit, Fs4 first aspect ratio determination processing unit, Fs5 first resizing processing unit, Fs6 first Two-image transmission processor

Claims (8)

1. An information processing apparatus that distributes an image registered by a store,
   A first type image management unit that manages an image registered by a store as a first type store image for each store;
   The second type store image registered in the second type image management server that manages the second type store image registered by the store for each store, and the first type managed by the first type image management unit An image selection processing unit that performs processing for causing the user to select an image to be displayed on the web page from the seed store image;
   Control information transmission that generates control information describing a command to request the information processing apparatus for the selected image in response to the user selecting an image, and transmits the control information to the user And
   When the image request made in accordance with the control information by the terminal device that displays the web page in which the control information is embedded is a request for the second-type store image, this corresponds to the second-type image management server. A first image presence / absence determining unit for determining the presence / absence of a second type store image;
   A first image transmission unit that transmits the corresponding second type store image to the terminal device when it is determined by the first image presence / absence determination unit that there is a corresponding second type store image;
   When the first image presence / absence determining unit determines that there is no corresponding second type store image, another second registered by the same store as the store that registered the requested second type store image. A second image presence / absence determination unit for determining presence / absence of a seed store image;
   When the second image presence / absence determining unit determines that there is the other second type store image, a difference in aspect ratio between the other second type store image and the requested second type store image is obtained. A first aspect ratio determination unit for determining whether or not the predetermined range is satisfied;
   The other second type store image determined by the first aspect ratio determination unit to determine that the difference in aspect ratio is within the predetermined range so as to approach the image size of the requested second type store image. A first resize part to be resized,
   A second image transmission unit configured to transmit the second second-type store image resized by the first resize unit to the terminal device.
2. When the request is a request for the first-type store image, a third image presence / absence determination unit that determines the presence or absence of the corresponding first-type store image;
   A third image transmission unit that transmits the corresponding first-type store image to the terminal device when the third-image presence / absence determination unit determines that there is a corresponding first-type store image;
   When the third image presence / absence determining unit determines that there is no corresponding first-type store image, the other first registered by the same store as the store that registered the requested first-type store image A fourth image presence / absence determining unit for determining the presence / absence of the seed store image;
   When the fourth image presence / absence determining unit determines that there is the other first-type store image, an aspect ratio difference between the other first-type store image and the requested first-type store image is obtained. A second aspect ratio determination unit for determining whether or not the predetermined range is satisfied;
   The other first-class store image determined by the second aspect-ratio determination unit to determine that the difference in aspect ratio is within the predetermined range so as to approach the image size of the requested first-class store image. A second resize part to be resized;
   The information processing apparatus according to claim 1, further comprising: a fourth image transmission unit configured to transmit the other first-type store image resized by the second resize unit to the terminal device.
3. The difference in image size between the other second-type store image determined by the first aspect-ratio determination unit and the difference in the aspect ratio being within the predetermined range and the requested second-type store image is predetermined. An image size determination unit that determines whether or not it is within the range,
   The first resize portion is
   The information processing apparatus according to claim 1, wherein the resizing is performed on the other second-type store image in which the image size determination unit determines that the difference in the image size is not within the predetermined range.
4. When the second image presence / absence determining unit determines that there is no other second type store image, in each of the cases where there is no other second type store image in which the difference in aspect ratio is within a predetermined range The information processing apparatus according to claim 1, further comprising a predetermined image transmission unit that transmits a predetermined image to the terminal device.
5. The information processing apparatus according to claim 1, further comprising: a disabling unit that disables the selection of the second-type store image registered from the store for the specified store.
6. An information processing method executed by an information processing apparatus that distributes an image registered by a store,
   A first type image management step for managing the image registered by the store as a first type store image for each store;
   The second type store image registered in the second type image management server that manages the second type store image registered by the store for each store, and the first type managed by the first type image management unit An image selection processing step for performing processing for allowing the user to select an image to be displayed on the web page from the seed store image;
   Control information transmission that generates control information describing a command to request the information processing apparatus for the selected image in response to the user selecting an image, and transmits the control information to the user Steps,
   When the image request made in accordance with the control information by the terminal device that displays the web page in which the control information is embedded is a request for the second-type store image, this corresponds to the second-type image management server. A first image presence / absence determination step for determining the presence / absence of a second-type store image;
   A first image transmission step of transmitting the corresponding second type store image to the terminal device when it is determined by the first image presence / absence determination step that there is a corresponding second type store image;
   When it is determined by the first image presence / absence determination step that there is no corresponding second type store image, another second registered by the same store as the store that registered the requested second type store image. A second image presence determination step for determining the presence or absence of the seed store image;
   When it is determined in the second image presence / absence determination step that there is the other second type store image, an aspect ratio difference between the other second type store image and the requested second type store image is obtained. A first aspect ratio determining step for determining whether or not the predetermined range is satisfied;
   The other second type store image determined by the first aspect ratio determining step to have the difference in the aspect ratio is within the predetermined range so as to approach the image size of the requested second type store image. A first resizing step to resize;
   A second image transmitting step of transmitting the other second-type store image resized by the first resizing step to the terminal device.
7. A program executed by an information processing apparatus that distributes an image registered by a store,
   A first-class image management function for managing an image registered by a store for each store as a first-class store image;
   The second type store image registered in the second type image management server that manages the second type store image registered by the store for each store, and the first type managed by the first type image management unit An image selection processing function for performing processing for causing the user to select an image to be displayed on the web page from the seed store image;
   Control information transmission that generates control information describing a command to request the information processing apparatus for the selected image in response to the user selecting an image, and transmits the control information to the user Function and
   When the image request made in accordance with the control information by the terminal device that displays the web page in which the control information is embedded is a request for the second-type store image, this corresponds to the second-type image management server. A first image presence / absence determination function for determining the presence / absence of a second-type store image;
   A first image transmission function for transmitting the corresponding second type store image to the terminal device when it is determined by the first image presence / absence determination function that there is a corresponding second type store image;
   When it is determined by the first image presence / absence determination function that there is no corresponding second type store image, another second registered by the same store as the store that registered the requested second type store image. A second image presence / absence determination function for determining the presence / absence of a seed store image;
   When it is determined by the second image presence / absence determination function that the other second type store image is present, a difference in aspect ratio between the other second type store image and the requested second type store image is obtained. A first aspect ratio determination function for determining whether or not it is within a predetermined range;
   The other second type store image determined by the first aspect ratio determination function to have the difference in the aspect ratio is within the predetermined range so as to approach the image size of the requested second type store image. First resizing function to resize,
   A program for causing the information processing apparatus to realize a second image transmission function for transmitting the other second-type store image resized by the first resizing function to the terminal device.
8. A storage medium storing a program executed by an information processing apparatus that distributes an image registered by a store,
   A first-class image management function for managing an image registered by a store for each store as a first-class store image;
   The second type store image registered in the second type image management server that manages the second type store image registered by the store for each store, and the first type managed by the first type image management unit An image selection processing function for performing processing for causing the user to select an image to be displayed on the web page from the seed store image;
   Control information transmission that generates control information describing a command to request the information processing apparatus for the selected image in response to the user selecting an image, and transmits the control information to the user Function and
   When the image request made in accordance with the control information by the terminal device that displays the web page in which the control information is embedded is a request for the second-type store image, this corresponds to the second-type image management server. A first image presence / absence determination function for determining the presence / absence of a second-type store image;
   A first image transmission function for transmitting the corresponding second type store image to the terminal device when it is determined by the first image presence / absence determination function that there is a corresponding second type store image;
   When it is determined by the first image presence / absence determination function that there is no corresponding second type store image, another second registered by the same store as the store that registered the requested second type store image. A second image presence / absence determination function for determining the presence / absence of a seed store image;
   When it is determined by the second image presence / absence determination function that the other second type store image is present, a difference in aspect ratio between the other second type store image and the requested second type store image is obtained. A first aspect ratio determination function for determining whether or not it is within a predetermined range;
   The other second type store image determined by the first aspect ratio determination function to have the difference in the aspect ratio is within the predetermined range so as to approach the image size of the requested second type store image. First resizing function to resize,
   A second image transmission function for transmitting the second type store image resized by the first resize function to the terminal device;
   A storage medium storing a program for causing the information processing apparatus to realize the program.

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