JP2008009931A - Commodity information providing system, commodity information providing server, and commodity information providing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide commodity relevant information without increasing the management costs or management load of a manager who manages a traceability system, and to insert advertisements into a dynamically changing commodity relevant information provision picture in a proper format. <P>SOLUTION: The history information of commodity is retrieved by using the code according to the acquisition request of history information from a consumer terminal 30 which presents a traceability code attached to commodity, and retrieves the history information of commodity by using the code, and provides the retrieved history information to a consumer terminal 30, and makes the retrieval request of commodity relevant information relevant to commodity shown by the presented code to a retrieval processing server 20 in response to the acquisition request of the commodity relevant information from the consumer terminal 30, and receives the commodity relevant information retrieved by using a retrieval engine in response to the retrieval request, and determines the display format of advertisements to be carried, and selects the content of the advertisements, and prepares a commodity relevant information provision picture including a display region for displaying the received commodity relevant information and the selected advertisements, and provides it to the consumer terminal 30. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention provides a product information providing system, a product information providing server, and product information providing that provide product related information related to a product together with history information of the product in response to a product history inquiry request using a traceability code as a search key Regarding the method.

  2. Description of the Related Art In recent years, traceability systems that provide consumers and the like who have purchased specific vegetables and meat with a history of production and distribution of the vegetables and meat via a communication network such as the Internet have come to be used.

  With the traceability system, it is possible to search and browse the production / distribution history of the product by using the search key as the code (traceability code) affixed or printed on the product such as vegetables and meat and the packaging of the product. (For example, refer to Patent Document 1).

JP 2005-31875 A

  In the conventional system described in Patent Document 1 described above, the production / distribution history of the product is provided, but information related to the product (fruit, fruit, meat, chicken egg, processed food, seasoning, beverage, etc.) (product related) (Information) can be provided, the system can be used more effectively.

  However, in order to provide product-related information, various information related to each product must be registered in advance in the database for search, which increases the management cost and management burden of the system. There was a problem that.

  The present invention solves the above-described problems and provides a product information providing system, a product information providing server, and product information that can provide product related information related to a product without increasing the management cost and management burden of the system. An object is to provide a providing method.

  The product information providing system of the present invention is a product information providing system that provides product history information and product related information related to products in response to a request from a consumer terminal, and searches for history information attached to products. In response to a history information acquisition request from the consumer terminal that presented the code, history information search means for searching for history information of the product using the history information search code, and the searched history information to the consumer terminal In response to a product related information acquisition request from the consumer terminal, a search request for product related information related to the product indicated by the history information search code presented in the history information acquisition request Product related information search requesting means for performing product related information search means for searching for product related information using a search engine in response to the search request, and transmitting the searched product related information Product-related information transmitting means, product-related information receiving means for receiving transmitted product-related information, advertisement selection means for determining the display format of the advertisement to be posted, and selecting the content of the advertisement, and received product A product related information providing screen including a display area for displaying related information and a selected advertisement is generated and provided to the consumer terminal.

  With the above configuration, product-related information related to products can be provided without increasing the management cost and management burden of the administrator who manages the traceability system, and product-related items that change dynamically An advertisement can be inserted in an appropriate format on the information providing screen.

  Product related information selection means for selecting product related information to be provided from received product related information is provided, and the product related information providing means is configured to provide the selected product related information to a consumer terminal. May be.

  The product-related information sorting means may be configured to sort product-related information by excluding product-related information that may contain danger information and personal information in accordance with predetermined sorting conditions. Good.

  In response to a product related information acquisition request from a consumer terminal, the product includes a search keyword determining means for determining a search keyword related to the product indicated by the history information search code presented in the history information acquisition request, May be configured to make a search request for merchandise related information by presenting the determined search keyword.

  The product related information is, for example, table of contents information associated with a URL for accessing a web page on which detailed information is posted.

  The advertisement selection means may be configured to determine the display format of the advertisement to be placed according to the size and shape of the advertisement placement area.

  There are a plurality of types of advertisement display formats including, for example, at least two of a character advertisement display format, a still image advertisement display format, and a moving image advertisement display format.

  The product information providing server of the present invention is a product information providing server that provides product history information and product related information related to products in response to a request from a consumer terminal. In response to a history information acquisition request from the consumer terminal that presented the information search code, history information search means for searching for product history information using the history information search code, and the searched history information as the consumer terminal In response to a product related information acquisition request from the consumer terminal, product related information related to the product indicated by the history information search code presented in the history information acquisition request Product related information search requesting means for making a search request, product related information receiving means for receiving product related information searched using a search engine in response to the search request, A display format is determined, an advertisement selection means for selecting the content of the advertisement, a product related information provision screen including a display area for displaying the received product related information and the selected advertisement is created, and the consumer terminal And product-related information providing means to be provided.

  According to the present invention, product related information related to products can be provided without increasing the management cost and management burden of the administrator who manages the traceability system, and the product related information providing screen that dynamically changes You can insert ads in the appropriate format.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a block diagram showing an example of the configuration of a product information providing system 100 according to an embodiment of the present invention. As shown in FIG. 1, the product information providing system 100 includes a product information providing server 10, a search processing server 20, and a consumer terminal 30.

  The merchandise information providing server 10 and the search processing server 20 are each connected to a communication network 40 such as the Internet. The product information providing server 10 and the search processing server 20 are each configured by an information processing device such as a WWW server.

  The merchandise information providing server 10 is a headquarter server managed by a system administrator of the merchandise information providing system 100, for example, and executes various processes such as a history information providing process in the traceability system.

  The product information providing server 10 includes a product history information DB 11 that stores product history information indicating the history of each product. The product history information is information indicating the production history and distribution history of the product. For example, the product classification, the product name, the product producer / manufacturer / seller, the product seller / seller, the product production date・ Includes various information such as date of manufacture, product production location, and production location. The product history information DB 11 may be inside or outside the product information providing server 10.

  The search processing server 20 is a server device managed by, for example, a portal site operator that operates a portal site that can use a search engine, and includes a search information DB 21 that stores search information necessary for search processing by the search engine. Yes. The search information includes various types of information such as website information and dictionary information that can be searched by a search engine based on a search keyword, and the number of browsing of each site that is referred to during the search. In this example, at least a part of information that can be searched by the search processing server 20 is used as product related information. That is, for example, a part of the search information is used as product related information. Product-related information is various information related to the product. For example, the menu recipe using the product, various advertisements related to the product, or the site where the recipe or advertisement is posted is accessed. Information (specifically, for example, URL) and the like. The search information DB 21 may be inside or outside the search processing server 20.

  The consumer terminal 30 is configured by an information processing apparatus such as a personal computer or a portable information terminal, for example, and includes an environment including software and hardware for connecting to the communication network 40.

Next, the operation of the product information providing system 100 of this example will be described.
Here, the case where the consumer Y who purchased the product X makes a history inquiry of the product X using the consumer terminal 30 will be described as an example, and the description will be omitted except for the processing particularly related to the present invention. There may be.

  FIG. 2 is a flowchart showing an example of product information (product history information, product related information) providing processing in the product information providing system 100 of this example. In the product information providing process, first, the consumer terminal 30 accesses the product information providing server 10 according to the operation of the consumer Y (step S101).

  In step S101, for example, it is accessed by a URL (Uniform Resource Locator) given to the store where the product X is purchased. In addition, you may make it access with URL provided to other organizations and organizations, such as the manufacturer which manufactures the goods X. FIG.

  When there is an access from the consumer terminal 30, the product information providing server 10 generates a code input screen for inputting a traceability code (product code) given to the product, and transmits it to the consumer terminal 30 ( Step S102).

  The consumer terminal 30 displays the code input screen from the merchandise information providing server 10 on the display device provided therein (step S103). For example, as shown in FIG. 3, the code input screen includes a display area in which the name of a store is displayed, a code input area for inputting a traceability code, and the traceability code entered in the code input area. A search button or the like that is pressed when performing a search is provided.

  When the code input screen is displayed, the consumer Y operates an input device such as a keyboard provided in the consumer terminal 30 to input the traceability code assigned to the product X into the code input area.

  And consumer terminal 30 will transmit the traceability code of goods X inputted by consumer Y to goods information offer server 10, if press of a search button is received (Step S104).

  When the traceability code is received, the product information providing server 10 refers to the product history information stored in the product history information DB 11 and searches the product history information of the product X using the received traceability code (step S105). . Specifically, product history information associated with a traceability code (product code) is extracted from the product history information stored in the product history information DB 11.

  When the product history information of the product X is searched, the product information providing server 10 browses the searched product history information and determines whether or not the user wants to browse the product related information of the product X indicated by the searched product related information code. A product history information browsing screen for selection is generated and transmitted to the consumer terminal 30 (step S106).

  The consumer terminal 30 displays the merchandise history information browsing screen from the merchandise information providing server 10 on its own display device (step S107). For example, as shown in FIG. 4, the product history information browsing screen is used to select a display area in which product history information of the product X is displayed and whether to browse product related information related to the product X. An area for displaying a product related information browsing button (a button displayed as “Browse”) and a product related information non-browsing button (a button displayed as “Do not browse”) is provided. That is, in this example, the product history information browsing screen is also a product related information browsing request selection screen for selecting whether or not to browse product related information related to the product X.

  When the merchandise history information browsing screen is displayed, the consumer Y browses the merchandise history information displayed on the merchandise history information browsing screen, and operates the input device provided in the consumer terminal 30 to merchandise. Press the related information browsing button or the product related information non-browsing button. In this case, if you wish to view the product related information related to the product X, press the product related information browse button. If you do not wish to view the product related information related to the product X, press the product related information non-view button To do. Here, it is assumed that the product related information browsing button is pressed. If the merchandise related information non-browsing button is pressed, the merchandise information providing server 10 is notified to that effect, and the processing here ends.

  When the product related information browsing button is pressed, the consumer terminal 30 requests the product information providing server 10 to provide product related information related to the product X (step S108).

  When receiving the request for providing the product related information, the product information providing server 10 determines a search keyword (step S109). In this example, the product information providing server 10 extracts the name of the product X that is the product to be searched and a related word related to the product X, and determines to use the extracted word as a search keyword. In this case, using the search keyword determination table stored in the product history information DB 11, the product name and related words associated with the traceability code related to the received product X are extracted. That is, the search keyword determination table is a table in which a traceability code is associated with a search keyword for a product indicated by the traceability code. In addition, you may make it include the historical information of the goods X which are the goods of search object in a search keyword.

  In step S109, for example, if the product X is pork, for example, the product name of the pork, the cooking menu including the pork, the name of the store or restaurant handling the pork, the production area of the pork, Some or all of the related words such as the pork producer are extracted as search keywords.

  When the search keyword is determined, the product information providing server 10 presents the determined search keyword and makes a request for providing product related information to the search processing server 20 (step S110).

  Next, the search processing server 20 sets the presented search keyword in response to a request for provision of product related information, and searches for product related information using a search engine installed in itself (step S111). Specifically, information searched using a search engine based on a search keyword presented from search information stored in the search information DB 21 is extracted as product related information. The search processing here may be so-called AND search or OR search. Thereafter, the search processing server 20 transmits the searched product related information to the product information providing server 10 (step S112). Note that the search processing server 20 may directly transmit the searched product related information to the consumer terminal 30 in step S112 and notify the product information providing server 10 to that effect. In this case, the product-related information is not included in the screen transmitted in step S116, which will be described later, and only the advertisement is sent, and the product-related information providing screen including the product-related information and the advertisement is created on the consumer terminal 30 side. You can do so.

  Upon receiving the product related information from the search processing server 20, the product information providing server 10 sorts the received product related information into information to be presented and information not to be presented (step S113). Here, for example, a method for obtaining a predetermined drug such as an agrochemical is selected so that predetermined information such as a preparation method or personal information related to a specific individual is excluded from the presentation information. This selection is performed, for example, by setting keywords such as “predetermined drug + production” and “person name + phone number” in advance and excluding information including this keyword. Thus, in this example, the filter process for selecting the information presented to the consumer Y is executed in step S113.

  Next, the merchandise information providing server 10 presents the merchandise related information selected as the presentation, and generates a merchandise related information provision screen for placing an advertisement in a vacant space (step S114). That is, in step S114, the merchandise information providing server 10 determines the presentation form (display form such as the display area and the display position) of the product related information selected as the presentation, determines the advertisement placement area, and places the advertisement. A product-related information providing screen including a region for use is generated.

  Next, the product information providing server 10 determines a display format of an advertisement to be posted from a plurality of types of display formats prepared in advance according to the determined size and shape of the advertisement insertion area, and is provided for itself. An advertisement to be posted is determined from a plurality of advertisement information stored in an advertisement information DB (not shown), and the advertisement to be posted is pasted on the advertisement placement area of the product related information provision screen (step S115). Further, the product information providing server 10 stores information that can identify the advertisement pasted in the advertisement insertion area in the advertisement information DB in order to leave the advertisement insertion history.

  The display format of the advertisement is, for example, a character advertisement display format for displaying a character advertisement, a still image advertisement display format for displaying a still image advertisement such as a photo or a graphic, or a moving image for displaying a video advertisement. An advertisement display format is prepared in advance. For example, it is assumed that a display format determination table in which each display format is associated with each size and shape range of the advertisement insertion area is stored in the advertisement information DB (not illustrated) provided in the product information providing server 10. . In this display format determination table, for example, the moving image advertisement display format is selected if the size (area) of the advertisement placement area is equal to or greater than a predetermined value and the aspect ratio of the advertisement placement area is within a predetermined range, The text advertisement display format is selected when the size of the advertisement placement area is less than the specified value or the difference in aspect ratio of the advertisement placement area is not within the specified range. Is set to be selected.

  Then, the product information providing server 10 transmits the product related information providing screen generated in step S114 and pasted with the advertisement in step S115 to the consumer terminal 30 (step S116).

  The consumer terminal 30 displays the product related information providing screen from the product information providing server 10 on a display device provided in the consumer terminal 30 (step S117). For example, as shown in FIG. 5, the product related information providing screen displays a display area in which product related information of the product X selected after being acquired from the search processing server 20 is displayed, and the total number of searched product related information. Hit number display area, advertisement placement area where the advertisement is posted, “next 5 items” button pressed when moving to the display page for the next 5 product related information, previous 5 product related information "Previous 5" button that is pressed when moving to the display page, "Return" button that is pressed when returning to the previous screen, and pressed when the screen display is finished and the processing here is completed An “end” button is provided. This product related information provision screen is a screen on which, for example, the same information as the search result screen when information is searched for in the portal site is displayed in the same layout.

  The consumer Y presses the “next 5 cases” button or the “previous 5 cases” button, and searches for product related information for browsing details. And the consumer Y selects the product relevant information displayed on the product relevant information provision screen (for example, mouse click), and displays the web page which discloses the product relevant information on the display device of the consumer terminal 30. Thus, the product related information of the product X is browsed. That is, when any of the product related information is selected (Y in Step S118), the consumer terminal 30 accesses the web page linked to the product related information and displays the web page.

  The product related information displayed on the product related information providing screen is table of contents information, and details of the product related information are posted on the linked web page. In this example, both the table of contents information and the detailed information are simply referred to as product related information.

  In this example, five items of product related information as the table of contents information are displayed. However, any number of items may be displayed.

  When the “end” button is pressed (Y in step S119), the consumer terminal 30 ends the process here. At this time, you may make it perform the browsing completion notification for instruct | indicating completion of the browsing process of merchandise related information with respect to the merchandise information provision server 10. FIG.

  As described above, in the above-described embodiment, the merchandise information providing server 10 responds to the acquisition request of the history information from the consumer terminal 30 that has presented the traceability code attached to the merchandise. The history information of the product is searched using the code, the searched history information is provided to the consumer terminal 30, and the presented traceability code indicates in response to the acquisition request for the product related information from the consumer terminal 30 A search request for product related information related to the product is made to the search processing server 20, and the product related information searched using the search engine is received in response to the search request, and the display format of the advertisement to be posted is determined. In addition, the content of the advertisement is selected, and a product related information providing screen including a display area for displaying the received product related information and the selected advertisement is created. With the configuration provided to the consumer terminal 30, product related information related to the product can be provided without increasing the management cost and management burden of the administrator who manages the traceability system. The advertisement can be inserted in an appropriate format on the product-related information providing screen that changes with time.

  That is, by requesting the existing search processing server 20 to search for product related information, an administrator who manages the traceability system (specifically, the product information providing server 10) needs to collect and manage product related information. In addition, it is possible to provide the product related information related to the product to the consumer without incurring the cost burden related to the construction and maintenance of equipment for storing and managing the product related information. In particular, when the search processing server 20 that is the search request destination searches a huge amount of information and is equipped with a high-performance search engine, such a huge amount of information is not managed by itself, Product-related information can be quickly and accurately extracted and provided from an enormous amount of information without providing a high-performance search engine by itself. Further, by requesting the existing search processing server 20 to search for the product related information, the product related information related to the product is provided to the consumer without securing traffic for searching for the product related information. It becomes possible.

  In addition, since the display format of the advertisement to be posted is determined according to the size and shape of the advertisement placement area on the product-related information provision screen, the advertisement is displayed in an optimum format for the dynamically changing product-related information provision screen. Can be posted.

  In the above-described embodiment, the product-related information provided to the consumer is selected from the product-related information received from the search processing server 20, and the selected product-related information is provided to the consumer terminal 30. Therefore, only appropriate information can be provided to the consumer.

  Further, in the above-described embodiment, according to predetermined screening conditions, risk information about drug production information, etc., and product-related information that may contain personal information about a specific individual are excluded. Therefore, it is possible to exclude inappropriate information as information to be provided to the consumer of the product, and to provide only appropriate information to the consumer.

  In the above-described embodiment, the search keyword related to the product indicated by the traceability code presented in the history information acquisition request is determined and determined in response to the product-related information acquisition request from the consumer terminal 30. It is possible to provide product related information searched using not only the product name but also various related words related to the product. Become.

  In the above-described embodiment, as the product related information provided by the product information providing server 10 to the consumer terminal 30, the table of contents information associated with the URL for accessing the web page on which the detailed information is posted. Therefore, it is possible to allow the consumer to select whether or not to browse detailed information, and to provide a huge number of product related information.

  In the embodiment described above, as the product related information, link information to a web page on which detailed information such as a recipe of a menu using the corresponding product is listed as an example. May be automatically changed to a web page on which can be posted to provide detailed information as product related information. In this case, the contents of the searched web page (various information such as documents, images, and moving images) are displayed on the consumer terminal 30 as the product related information. Of course, the product-related information may include advertisement information.

  Further, although not particularly mentioned in the above-described embodiment, the product information providing server 10 specifies the advertisement insertion order based on the advertisement browsing history information indicating the advertisement browsed in the past by the consumer terminal 30. Alternatively, the contents of the advertisement may be determined by selecting the advertisement in the specified insertion order. In this case, for example, the product information providing server 10 may accumulate advertisement browsing history information indicating an advertisement browsing history for each consumer terminal (each user) in an advertisement information DB (not shown). If comprised in this way, the same advertisement can be prevented from being presented to the same user, or an advertisement related to an advertisement viewed in the past can be presented.

  Further, although not specifically mentioned in the above-described embodiment, the product information providing server 10 changes the determined advertisement order based on the browsing history information indicating the browsing status of each advertisement in the past. Alternatively, the determined display format may be partially changed. In this case, for example, the product information providing server 10 may store browsing history information indicating past browsing status of each advertisement in an advertisement information DB (not shown). If configured in this way, advertisements with high browsing frequency are preferentially placed at the top, or advertisements with low browsing frequency are preferentially placed at the top, or the browsing frequency among the same type of advertisements. Part of the display format can be changed so that an advertisement with a high display format is displayed.

  Also. In the embodiment described above, the product information providing server 10 and the search processing server 20 are separate servers. However, the product information providing server 10 and the search processing server 20 may be configured by a single server device. .

  According to the present invention, it is possible to provide product related information related to a product without increasing the management cost and management burden of an administrator who manages the traceability system, and it is suitable for a product related information providing screen that changes dynamically. Useful for inserting advertisements in various formats.

It is a block diagram which shows the example of a structure of the merchandise information provision system in one embodiment of this invention. It is a flowchart which shows the example of a merchandise information provision process. It is explanatory drawing which shows the example of a code input screen. It is explanatory drawing which shows the example of a merchandise history information browsing screen. It is explanatory drawing which shows the example of a goods related information provision screen.

Explanation of symbols

10 product information providing server 11 product history information DB
20 Search processing server 21 Search information DB
30 user terminal 100 product information providing system

Claims (16)

A product information providing system for providing product history information and product related information related to a product in response to a request from a consumer terminal,
In response to a history information acquisition request from the consumer terminal that presented the history information search code attached to the product, history information search means for searching for history information of the product using the history information search code,
History information providing means for providing the retrieved history information to the consumer terminal;
A merchandise related information search requesting unit for performing a search request for merchandise related information related to the merchandise indicated by the history information search code presented in the log information acquisition request in response to a merchandise related information acquisition request from the consumer terminal; ,
Product related information search means for searching for product related information using a search engine in response to the search request;
Product related information transmitting means for transmitting the searched product related information;
Product related information receiving means for receiving the transmitted product related information;
An ad selection means for determining the display format of the advertisement to be posted and selecting the content of the advertisement;
A product comprising a product related information providing screen including a display area for displaying received product related information and a selected advertisement, and provided to the consumer terminal. Information provision system. Product-related information selection means for selecting the product-related information to be provided from the received product-related information,
The product information providing system according to claim 1, wherein the product related information providing means provides the selected product related information to the consumer terminal. The product-related information sorting means sorts product-related information by excluding product-related information that may contain danger information and personal information according to a predetermined sorting condition. Information provision system. In response to a product-related information acquisition request from a consumer terminal, comprising a search keyword determination means for determining a search keyword related to the product indicated by the history information search code presented in the history information acquisition request,
The product information providing system according to any one of claims 1 to 3, wherein the product related information search request means makes a search request for product related information by presenting the determined search keyword. The product information providing system according to any one of claims 1 to 4, wherein the product related information is table-of-contents information associated with a URL for accessing a web page on which detailed information is posted. The product information providing system according to any one of claims 1 to 5, wherein the advertisement selection unit determines a display format of an advertisement to be posted according to a size and a shape of an advertisement insertion area. The advertisement display format is prepared in a plurality of types including at least two of a text advertisement display format, a still image advertisement display format, and a moving image advertisement display format. Product information provision system. A product information providing server that provides product history information and product related information related to a product in response to a request from a consumer terminal,
In response to a history information acquisition request from the consumer terminal that presented the history information search code attached to the product, history information search means for searching for history information of the product using the history information search code,
History information providing means for providing the retrieved history information to the consumer terminal;
A merchandise related information search requesting unit for performing a search request for merchandise related information related to the merchandise indicated by the history information search code presented in the log information acquisition request in response to a merchandise related information acquisition request from the consumer terminal; ,
Product related information receiving means for receiving product related information searched using a search engine in response to the search request;
An ad selection means for determining the display format of the advertisement to be posted and selecting the content of the advertisement;
A product comprising a product related information providing screen including a display area for displaying received product related information and a selected advertisement, and provided to the consumer terminal. Information service server. Product-related information selection means for selecting the product-related information to be provided from the received product-related information,
The product information providing server according to claim 8, wherein the product related information providing means provides the selected product related information to the consumer terminal. The product-related information sorting means sorts product-related information by excluding product-related information that may contain danger information and personal information according to a predetermined sorting condition. Information service server. In response to a product-related information acquisition request from a consumer terminal, comprising a search keyword determination means for determining a search keyword related to the product indicated by the history information search code presented in the history information acquisition request,
The product information providing server according to any one of claims 8 to 10, wherein the product related information search request means makes a search request for product related information by presenting the determined search keyword. The product information providing server according to any one of claims 8 to 11, wherein the product related information is table-of-contents information associated with a URL for accessing a web page on which detailed information is posted. The product information providing server according to any one of claims 8 to 12, wherein the advertisement selection means determines a display format of an advertisement to be posted according to the size and shape of the advertisement insertion area. The advertisement display format includes a plurality of types including at least two of a character advertisement display format, a still image advertisement display format, and a moving image advertisement display format. Product information provision server. The advertisement selection means specifies an advertisement insertion order based on advertisement browsing history information indicating advertisements browsed in the past by a consumer terminal, and selects advertisements in the specified insertion order to determine the contents of the advertisement. The product information providing server according to any one of claims 8 to 14. The advertisement selection means changes the insertion order of the determined advertisement or partially changes the determined display format based on the browsing history information indicating the browsing status of each advertisement in the past. The product information providing server according to any one of the above.

Images