JP4804263B2 - Product information providing system, product information providing method, and server system - Google Patents

Description

  The present invention relates to a product information providing system, a product information providing method, and a server system that provide product history information using a traceability code as a search key.

  2. Description of the Related Art In recent years, traceability systems that provide consumers and the like who have purchased specific vegetables and meat with a history of production and distribution of the vegetables and meat via a communication network such as the Internet have come to be used.

  With the traceability system, it is possible to search and browse the production / distribution history of the product by using the search key as the code (traceability code) affixed or printed on the product such as vegetables and meat and the packaging of the product. (For example, refer to Patent Document 1).

JP 2005-31875 A

  However, in the conventional system described in Patent Document 1 described above, the production / distribution history of the product is provided. The operation of editing or registering the production / distribution history of the product is performed by manual input or the like. Since it was carried out, there was a problem that it was poor in immediacy, complicated and inefficient. Further, since additional information cannot be provided or used together with the production / distribution history of the product, there is still a problem that it is difficult to effectively use the system.

  The present invention solves the above-described problems and provides easy editing and registration of product history information without increasing system management costs and burden, and also provides additional information. It is an object of the present invention to provide a product information providing system, a product information providing method, and a server system that can be used.

  The product information providing system of the present invention includes a user head mounted display unit (hereinafter referred to as “UHMDU”) used by a product related company related to a product, and a user terminal or consumption used by a user who has established a site. A product information providing system including a product information providing server device that provides product history information in response to a request from a consumer terminal used by a consumer and is managed by the product history information provider, the product information providing server A device that transmits a product history information registration screen for editing and registering product history information to the UHMDU based on instruction information relating to editing and registration of product history information; , Viewpoint area information for acquiring viewpoint area information detected by the viewpoint area detection device included in the UHMDU Acquisition means, image information acquisition means for acquiring image information captured by the image capturing device provided in the UHMDU, and instruction information corresponding to the viewpoint area indicated by the acquired viewpoint area information or instruction information included in the acquired image information Instruction information specifying means for specifying the item, editing registration process executing means for executing command processing for editing and registering the history information of the product corresponding to the specified instruction information, and history of the product for which command processing for editing and registration has been executed Product history information update means for updating information, and product history information list screen transmission means for sending a product history information list screen on which history information of updated products is posted to the UHMDU, the UHMDU The UHMDU includes the received product history information registration screen and product history information list screen. Screen display means for displaying on the screen (hereinafter referred to as “UMD”), and a viewpoint area for detecting a viewpoint area in which the merchandise-related contractor has kept his eyes on the screen displayed on the HMD for a predetermined time or more. A detection device, an image capturing device that captures an image including instruction information related to editing and registration of product history information, and viewpoint region information indicating the viewpoint region detected by the viewpoint region detection device or the image capturing device. It has an information transmission means which transmits the image | photographed image information with respect to the said merchandise information provision server apparatus.

  With the above configuration, product history information can be easily edited and registered by product-related contractors without increasing the management cost and management burden of the administrator who manages the traceability system. become.

  For example, the instruction information may be configured by code information that causes the editing / registration processing execution means to execute command processing for editing and registering the history information of the product.

  In response to a history information acquisition request from the user terminal that presented the history information search code attached to the product using application software provided by the product history information provider, the product information provision server device History information search means for searching for product history information using search, search keyword determination means for determining character information included in the search result of the searched history information as a search keyword, and advertisement information related to the determined search keyword Advertisement information search request means for making a search request, advertisement information receiving means for receiving advertisement information searched using a search engine in response to the search request, and pasting the received advertisement information into the search result of the history information Depending on the history information provision means provided to the terminal and the amount of advertisement information provided, Billing amount of advertising rates may be further provided with a configuration and an advertisement billing amount calculating means for calculating the.

  A search processing server device that searches for advertisement information in response to a search request further includes an advertisement information search means for searching for advertisement information using a search engine in response to the search request, and a search advertisement information Advertisement information transmitting means for transmitting to the product information providing server device, advertisement information storing means for storing the searched advertisement information, and advertisement information storing means in response to a browsing notification indicating that the site is browsed from the consumer terminal May be configured to include advertisement information providing means for pasting the advertisement information accumulated by the web page of the site and providing it to the consumer terminal.

  With the above configuration, advertisement information can be provided or used as additional information along with product history information without increasing the management cost and management burden of the administrator who manages the traceability system. become able to.

  The advertisement information providing means may be configured to change the order in which advertisement information is pasted on the web page of the site based on a predetermined condition.

  The product information providing server device may be configured to further include application software charge amount calculation means for calculating the charge amount of the application software usage fee for the user terminal according to the calculated charge amount.

  The merchandise related company includes either one of a producer who produces the merchandise and a distributor who carries the merchandise.

  Further, the product information providing method of the present invention includes a user head mounted display unit (hereinafter referred to as “UHMDU”) used by a product related company related to a product, and a user terminal used by a user who has established a site. Or a product information providing method executed by a product information providing server device which provides product history information in response to a request from a consumer terminal used by a consumer and which is managed by the product history information provider, A product history information registration screen for transmitting a product history information registration screen to the UHMDU for the information providing server device to edit and register the history information of the product based on instruction information related to editing and registration of product history information A transmission step, a viewpoint area acquisition step of acquiring viewpoint area information from the UHMDU, and the UHMDU An image information acquisition step for acquiring image information, an instruction information specifying step for specifying instruction information corresponding to the viewpoint area indicated by the acquired viewpoint area information or instruction information included in the acquired image information, and the specified instruction information Edit registration processing execution step for executing command processing for editing and registering the history information of the product, product history information updating step for updating history information of the product for which command processing for editing and registration has been executed, and the updated product The product history information list screen on which the history information is posted is transmitted to the UHMDU, and the UHMDU receives the received product history information registration screen and the product history information list screen. Is displayed on a head mounted display unit (hereinafter referred to as “HMD”) provided in the UHMDU. A screen display step, a viewpoint area detection step for detecting a viewpoint area in which a merchandise related company keeps a line of sight for a predetermined time or more on a screen displayed on the HMD, and editing and registration of product history information An image capturing step for capturing an image including instruction information, viewpoint area information indicating the viewpoint area detected in the viewpoint area detecting step, or image information captured in the image capturing step as the product information providing server device And an information transmission step of transmitting the information.

  In response to the advertisement selection notification indicating that the product information providing server device has selected the advertisement information from the consumer terminal, the consumer terminal performs a terminal identification step for identifying the consumer terminal and at least a part of the advertising fee. Point conversion step that converts coupons that can be used within the service business scope of the service provider that provides the service, point notification step that notifies the converted points to the consumer terminal, and billed amount of the advertising fee for the converted points The billing amount conversion step to convert as the billing amount, the billing amount converted in the billing amount conversion step, and the distribution of product history information providers, search engine openers and consumers of the billing amount calculated in the billing amount calculation step The charge distribution determination step to be executed may be further executed.

  Furthermore, the server system of the present invention uses the product information providing method described above, such as a user name of an unopened user terminal used by an unopened user who has not opened a site, a product name of a product provided by the non-opened user, and the like. A site generation server device that generates a site where search information relating to an unestablished user terminal can be searched by the search processing server device, and the generated site are registered in the product information providing server device and the product information providing system to which the search processing server device belongs. And a site registration means.

  According to the present invention, it is possible to easily edit and register product history information and provide additional information without increasing the management cost and management burden of the administrator who manages the traceability system. Can be used.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a block diagram showing an example of the configuration of a product information providing system 100 according to an embodiment of the present invention. As shown in FIG. 1, the product information providing system 100 includes a product information providing server 10, a search processing server 20, a user terminal 30, a consumer terminal 31, a base station 40, a site management server 50, a product Head mount display unit for producers (hereinafter referred to as “HMD unit for producers”) 61 to 6N (N: any positive integer).

  The product information providing server 10, the search processing server 20, and the site management server 50 are each connected to a communication network 70 such as a dedicated line or the Internet. The merchandise producer HMD units 61 to 6N are connected to the base station 40 via wireless communication lines, and are connected to the communication network 70 via the base station 40.

  The product information providing server 10, the search processing server 20, and the site management server 50 are each configured by an information processing device such as a WWW server. The merchandise information providing server 10 is a headquarter server managed by a system administrator of the merchandise information providing system 100, for example, and executes various processes such as history information edit registration processing and provision processing in the traceability system. The product information providing server 10 also serves as an HMD server that collectively manages the HMD units 61 to 6N for each product manufacturer. The product information providing server 10 includes a product information DB 11 that stores various information such as product related information related to each product and product history information indicating the history of each product.

  Here, the above-mentioned product history information is information indicating the production history and distribution history of the product, for example, product classification, product name, product producer / manufacturer / seller, product seller / seller This includes various information such as the production date / manufacturing date of the product, the production location / manufacturing location of the product, the work name in the production process of the product. The product information DB 11 may be inside or outside the product information providing server 10. In addition, the product information providing server 10 provides application software used when searching for product history information of products to the user terminal 30, for example.

  The search processing server 20 is a server device managed by, for example, a portal site operator that operates a portal site that can use a search engine, and includes a search information DB 21 that stores search information necessary for search processing by the search engine. Yes. The search information includes various types of information such as website information (hereinafter simply referred to as “site”) and dictionary information that can be searched by a search engine based on a search keyword, and the number of browsing of each site that is referred to during the search. including.

  In this example, at least a part of information that can be searched by the search processing server 20 is used as advertisement information. That is, for example, a part of search information is used as advertisement information. The advertisement information is various information related to the search keyword determined by the character information included in the search result of the product history information. For example, the advertisement of the area related to the search keyword and other various related advertisements. Or information (specifically, URL) for accessing the site where the advertisement is posted. The search information DB 21 may be inside or outside the search processing server 20.

  The user terminal 30 is configured by an information processing apparatus such as a personal computer or a portable information terminal, for example, and includes an environment including software and hardware for connecting to the communication network 40. Here, it is assumed that the user who uses the user terminal 30 is a company, a business operator, or the like and has established a specific site.

  The site management server 50 is a server device managed by a site administrator of a website such as a home page (HP) or a blog opened by a user who uses the user terminal 30, and performs various processes such as an update process of the HP and the blog. Execute.

  Similarly to the user terminal 30, the consumer terminal 31 is configured by an information processing apparatus such as a personal computer or a portable information terminal, and includes an environment including software and hardware for connecting to the communication network 40. To do. Here, it is assumed that the consumer who uses the consumer terminal 31 is a general consumer.

  The merchandise producer HMD units 61 to 6N are HMD units used by the merchandise producer and have the same configuration, and therefore the merchandise producer HMD unit 61 will be described here. The merchandise producer HMD unit 61 is managed by, for example, a merchandise producer that produces various merchandise sold in stores. In this example, the product producer produces meat such as beef, pork and chicken, processes the meat to produce a product (for example, ham), and ships the manufactured product to a store or the like. Means a contractor.

  For example, as shown in FIG. 2, the merchandise producer HMD unit 61 is attached to the head of the merchandise producer and edits and registers the merchandise history information stored in the merchandise information DB 11 of the merchandise information providing server 10. A small camera device 81 such as a CCD or CMOS camera device that captures an image of a two-dimensional code such as a QR code or a barcode for causing the product information providing server 10 to execute a command process related to data description to be performed, It includes a head-mound display unit (hereinafter referred to as “HMD”) 82 for displaying various types of information to a commodity manufacturer, and a frame 83 on which the HMD 82 and the like are installed.

  Although not shown, the product manufacturer HMD unit 61 includes a wireless communication unit for performing wireless communication, a viewpoint detection unit for detecting the viewpoint of the product manufacturer, and various controls. The control part is mounted and the operation part operated by the goods manufacturer may be provided further. When an operation unit is provided, the operation unit is connected to the control unit by a communication cable or the like so that the operation unit can be operated with the commodity manufacturer HMD unit 61 mounted.

  In this example, the HMD 82 is arranged in front of or part of one eye of the commodity producer when being mounted. Accordingly, the product manufacturer browses the HMD 82 with one eye and overlaps the actual space (real space) and the projected image with the other eye or both eyes in a plane or with a stereoscopic illusion with both eyes. Accordingly, various operations can be performed while visually recognizing.

  As shown in FIG. 2, the HMD 82 may be arranged so as to cover a part of one eye, or may be arranged so as to cover the whole eye, unlike the case shown in FIG. For example, even if it is arranged so as to cover the entire eye, if it is formed of a transparent or semi-transparent plate and a projected image is displayed on a part of it, the stereoscopic illusion with both eyes Various operations can be performed.

  Moreover, although illustration is abbreviate | omitted, in addition to the user terminal 30 and the consumer terminal 31, the merchandise information provision system 100 of this example has the non-established user terminal which the non-established user who has not opened the specific site, A site generation server that generates a site that can be searched by the search processing server 20 for search information related to the non-established user terminal such as the user name of the non-established user terminal and the product name of the product provided by the non-established user. May be.

Next, the operation of the product information providing system 100 of this example will be described.
First, here, when the product manufacturer U edits and registers the history information of the product X stored in the product information DB 11 of the product information providing server 10, the product manufacturer HMD unit 61 is attached. The case where the history information of the product X is edited or registered is taken as an example, and the description may be omitted except for the processing particularly related to the present invention.

  FIG. 3 is a flowchart showing an example of product history information edit registration processing in the product information providing system 100 of this example. In the merchandise history information edit registration process, first, the merchandise producer HMD unit 61 makes a base station 40 and a communication network 70 to the merchandise information providing server 10 in response to a predetermined operation of the operation unit by the merchandise producer U. (Step S101), for example, an initial screen request is made. This request is made by presenting a device number assigned in advance to the commodity manufacturer HMD unit 61. Here, the start notification is made after the product manufacturer U accesses the product information providing server 10.

  And although illustration is abbreviate | omitted, if the provision request | requirement of an initial screen is received by starting notification, the merchandise information provision server 10 will pre-load with respect to the merchandise producer HMD unit 61 to which the shown apparatus number is provided, for example beforehand. The created table of contents screen is read from the product information DB 11 and the read table of contents screen is transmitted via the communication network 70 and the base station 40.

  When the table of contents screen is received, the commodity manufacturer HMD unit 61 displays the received table of contents screen on the display screen of the HMD 82 provided therein. In this table of contents, for example, the history information of various products handled by the product manufacturer U is displayed in a divided area divided into items such as list display, edit registration, print output, or sorting by product category. It is a screen. That is, on the table of contents screen, information indicating each item is displayed in one of a plurality of divided areas.

  When the table of contents screen is displayed, the merchandise manufacturer HMD unit 61, on the display screen of the HMD 82, the merchandise manufacturer U continues (continues) for a predetermined time or longer by the viewpoint detection unit provided therein, and the line of sight (viewpoint) ) Is monitored, and the viewpoint detection unit detects a segmented area where the viewpoint is maintained for a predetermined time or more as a viewpoint area. Then, the commodity manufacturer HMD unit 61 transmits viewpoint area information indicating the detected viewpoint area to the commodity information providing server 10.

  The merchandise information providing server 10 identifies a segmented area in the corresponding table of contents screen from the viewpoint area indicated by the received viewpoint area information. Here, it is assumed that the list display item is specified based on the viewpoint area information. When the list display item is specified, the product information providing server 10 reads, for example, a product history information list screen in which product history information is listed in a list format from the product information DB 11 and is given the presented device number. The read merchandise history information list screen is transmitted to the merchandise producer HMD unit 61 via the communication network 70 and the base station 40 (step S102).

  When the product history information list screen is received, the product manufacturer HMD unit 61 displays the received product history information list screen on the HMD 82 provided therein (step S103). For example, as shown in FIG. 4, the product history information list screen includes a display area 401 for displaying a title indicating that the product history information list screen 400 is displayed, and will be described later for editing and registering product history information. In order to select a display area 402 for displaying a screen switching selection field for selecting display of the product history information registration screen (a field displayed as “to registration screen”) and end of browsing of the product history information list screen 400 A display area 403 for displaying a product history information list screen browsing end column (a column displaying “browsing end”), a display region 404 for displaying product history information in a list format, and the like.

  When the merchandise history information list screen 400 is displayed, the merchandise producer HMD unit 61 continues (continuously) the merchandise manufacturer U for a predetermined time or longer on the display screen of the HMD 82 by the viewpoint detection unit provided therein. Whether or not the line of sight (viewpoint) is kept within the same display area 404 is monitored, and the viewpoint detection unit detects the display area that has kept the line of sight for a predetermined time or more as a viewpoint area (step S104). Then, the commodity manufacturer HMD unit 61 transmits the viewpoint area information indicating the detected viewpoint area to the commodity information providing server 10 (step S105). Here, it is assumed that the line of sight is kept in the display area 402 as shown in FIG.

  Based on the received viewpoint area information, the merchandise information providing server 10 selects a corresponding area on the merchandise history information list screen 400 that is previously mapped on the memory so as to have a plurality of matrix areas in advance. (Step S106). Here, since the display area 402 is specified as the viewpoint area as described above, the product information providing server 10 determines that the screen switching from the product history information list screen 400 to the product history information registration screen is selected, and the product A history information registration screen is generated (step S107) and transmitted to the merchandise producer HMD unit 61 (step S108).

  The merchandise producer HMD unit 61 displays the merchandise history information registration screen from the merchandise information providing server 10 on the display screen of the HMD 82 provided therein (step S109). For example, as shown in FIG. 5, the product history information registration screen is a screen for the product producer U to edit and register the history information of the product X, and displays that the product history information registration screen 500 is displayed. A display area 501 for displaying a title to be displayed, data input fields 511 to 517 for inputting history information such as an individual identification number of a product X, a product name, a manufacturer ID, a date, a production place, a work name, and remarks, and each data A display area 502 for displaying a direction key field 518 for instructing a direction for selection switching or selection of the input fields 511 to 517, a history information registration field for selecting registration of the edited history information ("registration") A display area 503 for displaying a code) for selecting acquisition of code information for instructing command processing at the time of editing or registering history information. A display area 504 for displaying a selection field (a field where “code acquisition” is displayed), a data input to each data entry field 511 to 517 and a direction key field 518 by the operation unit of the HMD unit 61 for product manufacturer. A display area 505 for displaying an input selection field for selecting to perform an operation directly (a field displayed as “direct input”), a table of contents screen display selection field for selecting to return to the above-described table of contents screen (Display area 506 for displaying “return to menu”) and display end field for selecting the end of product history information editing and registration after finishing the display of the product history information registration screen 500 ( A display area 507 for displaying a column “displayed as“ END ”” is provided.

  When the merchandise history information registration screen 500 is displayed, the merchandise producer HMD unit 61 displays the display areas 502 to 507 (each of the display areas 502 to 507 (each of which is displayed on the display screen of the HMD 82) by the merchandise manufacturer U continuously for a predetermined time or more by the viewpoint detection unit provided therein. (Including data input fields 511 to 517 and direction key field 518), whether or not the line of sight has been kept within the same display area is monitored, It detects as a viewpoint area | region (step S110). Then, the commodity manufacturer HMD unit 61 transmits the viewpoint area information indicating the detected viewpoint area to the commodity information providing server 10 (step S111). Here, it is assumed that the line of sight is kept in the display area 504 as shown in FIG.

  Based on the received viewpoint area information, the merchandise information providing server 10 determines the corresponding area on the merchandise history information registration screen 500 that has been mapped on the memory so as to have a plurality of matrix areas in advance, for example. (Step S112). Here, since the display area 504 is specified as the viewpoint area as described above, the product information providing server 10 determines that the code acquisition is selected from the product history information registration screen 500, and thus acquires the code. A screen is generated and transmitted to the merchandise producer HMD unit 61.

  The merchandise producer HMD unit 61 displays the code acquisition screen from the merchandise information providing server 10 on the display screen of the HMD 82 provided therein. For example, as shown in FIG. 6, the code acquisition screen is a command such as data description or compilation for each data input column 511 to 517 in the product history information registration screen 500 when editing or registering the history information of the product X. A screen for acquiring code information indicating (allocated) the contents of command processing for automatically performing processing without operating the operation section of the HMD unit 61 for merchandise manufacturer. is there.

  The code acquisition screen 600 includes a display area 601 for displaying a title indicating that the code acquisition screen 600 is displayed, a display area 602 for displaying a barcode as code information, a display area 603 for displaying a direction key column, The display area 604 for displaying the next page switching selection field (the field displayed as “next page”) for selection when the display area 602 needs to be switched and displayed repeatedly, and the display of the display area 602 are repeated. Display area 605 for displaying a previous page switching selection field (a field displayed as “Previous page”) for selection when it is necessary to switch back and switch, and a selection for returning to the product history information registration screen 500 A display area 606 for displaying a screen return selection column (a column displaying “return”) is provided.

  When the code acquisition screen 600 is displayed, the merchandise producer HMD unit 61 is displayed on the display screen of the HMD 82, and the merchandise producer U continues for a predetermined time or longer by the viewpoint detection unit included in the merchandise producer U. Monitor whether or not the line of sight has been kept within the display area, detect the display area that has kept the line of sight for a predetermined time or longer by the viewpoint detection unit as a viewpoint area, and view point area information indicating the detected viewpoint area as product information It transmits to the providing server 10. When the viewpoint area information indicates that the line of sight has been stopped in the display area 602, the product information providing server 10 further indicates the bar code of the display area 602 from the commodity manufacturer HMD unit 61 based on the viewpoint area information. Image information representing information and other code information (for example, QR code) is received, code analysis processing, image analysis processing, and the like are performed, and product history information editing and registration command processing are executed.

  The code acquisition screen 600 is, for example, a printout output in addition to what is transmitted from the product information providing server 10, and is captured by the small camera device 81 of the product manufacturer HMD unit 61, and the captured image information is captured by the HMD 82. Displayed on the display screen or transmitted to the product information providing server 10.

  The merchandise producer U selects the display area 503 of the merchandise history information registration screen 500 by using the merchandise producer HMD unit 61 when editing and registration of the history information of the merchandise X is completed, and this display area 503. Is transmitted to the product information providing server 10. Upon receiving this viewpoint area information, the product information providing server 10 recognizes that the history information of the product X has been edited and registered, and updates the product history information stored in the product information DB 11 (step S113). A product history information list screen 400 reflecting the updated product history information is created (step S114). Then, the created merchandise history information list screen 400 is transmitted to the merchandise producer HMD unit 61 via the communication network 70 and the base station 40 (step S115), and the process here ends.

  When the updated product history information list screen 400 is received, the product manufacturer HMD unit 61 displays the received product history information list screen 400 received on the HMD 82 provided therein (step S116), and the product history information. If the display area 403 that displays the list screen browsing end column is detected as the viewpoint area, the process ends here. In addition, when continuing edit and registration of merchandise history information, the processing described above is repeated.

  Next, regarding the operation of the product information providing system 100 of this example, here, the consumer Y who purchased the product X uses the user terminal 30 to use the application software provided from the product information providing server 10 for the product. The case where the history inquiry of X is performed will be described as an example, and the description may be omitted except for the processing particularly related to the present invention.

  7 and 8 are flowcharts showing an example of product information (product history information, advertisement information) providing processing in the product information providing system 100 of this example. In the product information providing process, first, the user terminal 30 accesses the product information providing server 10 according to the operation of the user Y (step S121).

  In step S121, for example, it is accessed by a URL (Uniform Resource Locator) given to the store where the product X is purchased. In addition, you may make it access with URL provided to other organizations and organizations, such as the manufacturer which manufactures the goods X. FIG.

  When there is an access from the user terminal 30, the product information providing server 10 generates a code input screen for inputting a traceability code (product code) given to the product, and transmits it to the user terminal 30 (step S122). ).

  The user terminal 30 displays the code input screen from the product information providing server 10 on the display device provided therein (step S103). For example, as shown in FIG. 9, the code input screen includes a display area in which the name of the store is displayed, a code input area for inputting a traceability code, and a traceability code entered in the code input area. A search button or the like that is pressed when performing a search is provided.

  When the code input screen is displayed, the user Y operates an input device such as a keyboard provided in the user terminal 30 to input the traceability code assigned to the product X into the code input area.

  And if the user terminal 30 receives pressing of a search button, it will transmit the traceability code of the goods X input by the user Y to the goods information provision server 10 (step S124).

  When the traceability code is received, the product information providing server 10 refers to the product history information stored in the product information DB 11, and searches for the product history information of the product X using the received traceability code (step S125). Specifically, the product history information associated with the traceability code (product code) is extracted from the product history information stored in the product information DB 11.

  When the product history information of the product X is searched, the product information providing server 10 determines a search keyword (step S126). In this example, the product information providing server 10 extracts the name of the product X that is the product to be searched and a related word related to the product X, and determines to use the extracted word as a search keyword. In this case, using the search keyword determination table stored in the product information DB 11, the product name or related word associated with the traceability code related to the received product X is extracted. That is, the search keyword determination table is a table in which a traceability code is associated with a search keyword for a product indicated by the traceability code. In addition, you may make it include the historical information of the goods X which are the goods of search object in a search keyword.

  In step S106, for example, if the product X is pork, for example, the product name of the pork, the cooking menu including the pork, the name of the store or restaurant handling the pork, the production area of the pork, Some or all of the related words such as the pork producer are extracted as search keywords.

  When the search keyword is determined, the merchandise information providing server 10 presents the determined search keyword, and requests the search processing server 20 to provide character advertisement information associated with the search keyword (step S127).

  Next, the search processing server 20 sets the presented search keyword in response to a request for providing character advertisement information, and searches for character advertisement information associated with the search keyword using a search engine installed in the search processing server 20. (Step S128). Specifically, information associated with the search keyword searched using the search engine based on the search keyword presented from the search information stored in the search information DB 21 is extracted as character advertisement information. The search processing here may be so-called AND search or OR search. Thereafter, the search processing server 20 transmits the searched character advertisement information to the product information providing server 10 (step S129).

  When receiving the character advertisement information from the search processing server 20, the product information providing server 10 pastes the received character advertisement information on the search result of the searched product history information and presents the search result. An information browsing screen is generated (step S130). Then, the product information providing server 10 transmits the generated product history information browsing screen to the user terminal 30 (step S131).

  The user terminal 30 displays the merchandise history information browsing screen from the merchandise information providing server 10 on the display device provided therein by the provided application software (step S132). For example, as shown in FIG. 10, the product history information browsing screen is a display area where the product history information of the product X is displayed, or the product history information browsing end for selecting the end of viewing the product history information of the product X. An area for displaying a button (a button that is displayed as “end viewing”), an advertisement display area for displaying pasted character advertisement information, and the like are provided. This product history information browsing screen is a screen on which, for example, the same information as the search result screen when information is searched on the portal site is displayed in the same layout.

  When the product history information browsing screen is displayed, the user Y browses the product history information and the character advertisement information displayed on the product history information browsing screen, and prepares for the user terminal 30 when the user wants to end the browsing. The product history information browsing end button is pressed by operating the input device. When the product history information browsing end button is pressed (Y in step S133), the user terminal 30 ends the process here. At this time, you may make it perform the browsing completion notification for instruct | indicating completion of the browsing process of merchandise history information with respect to the merchandise information provision server 10. FIG.

  On the other hand, after transmitting the character advertisement information to the product information providing server 10 in step S129, the search processing server 20 accumulates the searched character advertisement information in the search information DB 21 (step S134). The accumulated character advertisement information is used in the following cases, for example. That is, the consumer terminal 31 accesses the site management server 50 in order to browse a site established by the user Y in response to a general consumer operation (step S140).

  When there is an access from the consumer terminal 31, the site management server 50 transmits a browsing notification indicating that the site established by the user Y is browsed to the search processing server 20 (step S141).

  When receiving the browsing notification, the search processing server 20 stores the site page information in the site management server 50 in order to paste the accumulated character advertisement information stored in the search information DB 21 to the site page of the site established by the user Y. Transmission is requested (step S135).

  Upon receiving the site page information transmission request, the site management server 50 transmits the site page information to the search processing server 20 (step S142). When the site page information is received, the search processing server 20 pastes the character advertisement information on the site page information so that the stored character advertisement information can be viewed on the site established by the user Y (step S136). At this time, the search processing server 20 may automatically change the pasting order of the text advertisement information to be pasted based on a predetermined condition (for example, higher rank of the search hit rate).

  After pasting the character advertisement information, the search processing server 20 transmits the site page information with the character advertisement information pasted to the site management server 50 (step S137). At this time, the search processing server 20 may transmit a notification regarding the amount of text advertisement information included in the transmitted site page information to the product information providing server 10. When the site page information is transmitted, the search processing server 20 ends the processing here.

  Upon receiving the site page information, the site management server 50 generates a site page screen for displaying a site established by the user Y (step S143). Then, the site management server 50 transmits the generated site page screen to the consumer terminal 31 (step S144). When the site page screen is transmitted, the site management server 50 ends the process here.

  The consumer terminal 31 displays the site page screen from the site management server 50 on its own display device (step S145). On the site page screen, for example, as shown in FIG. 11, a display area where the title name of the site is displayed, an area where articles relating to the contents of the site are displayed, and an advertisement display area where pasted character advertisement information is displayed Etc. are provided. This site page screen is a screen on which, for example, the same information as the display screen when browsing a web page on a website is displayed in the same layout.

  When the site page screen is displayed, the general consumer browses various information and character advertisement information displayed on the site page screen, and is provided in the consumer terminal 31 when he / she wants to end the browsing. For example, a close button (not shown) for ending the display of the site page screen is pressed by operating an input device such as a mouse. When the close button is pressed (Y in step S146), the consumer terminal 31 ends the process here. At this time, you may make it perform the browsing completion notification for instruct | indicating completion of the browsing process of the site page of the site which the user Y opens with respect to the site management server 50 and the merchandise information provision server 10. FIG.

  Then, after the product information providing server 10 transmits the product history information browsing screen to the user terminal 30, for example, the information amount of the character advertisement information provided on the product history information browsing screen or the character advertisement information provided on the site page screen Accordingly, the billing amount of the character advertisement fee for the character advertisement advertisement requester is calculated (step S138). Specifically, for example, the number of information units of character advertisement information (that is, the number of files used for character advertisement information), the amount of information related to the contents of character advertisement information (that is, the amount of data constituting the character advertisement information), etc. The billing amount is calculated according to the amount of information.

  When the charge amount of the character advertisement fee is calculated, for example, the number of notifications of the advertisement selection notification from the user terminal 30 indicating that the character advertisement information is selected on the product history information browsing screen, or the site page of the site opened by the user Y Calculated based on predetermined distribution conditions, etc. according to the number of notifications of advertisement selection notification from the consumer terminal 31 indicating that the character advertisement information pasted on the information and displayed on the site page screen has been selected The distribution of the character advertisement charges of the site administrator of the site, the product history information provider, and the information administrator of the character advertisement information according to the charged amount is determined (step S139). At this time, the distribution of the character advertisement fee may be determined based on a distribution ratio (for example, a half-half) determined in advance between these persons. When the charge distribution is determined, the merchandise information providing server 10 ends the processing here.

  The product information providing server 10 may calculate the charged amount of the character advertisement fee in step S138, and may calculate the charged amount of the application software usage fee for the user terminal 30, for example. In this case, the calculation process may be performed based on a preset calculation criterion such as setting the charge amount of the usage fee to 0 based on the charge amount of the character advertisement fee.

  Further, the merchandise information providing server 10 may calculate the charge amount and determine the charge distribution as follows. That is, the merchandise information providing server 10 selects the character advertisement information in response to the advertisement selection notification indicating that the advertisement information from the consumer terminal 31 installed in a store or the like used by a general consumer is selected. The terminal 31 is specified. Then, at least a part of the character advertisement fee is converted into points such as coupons that can be used within the service business scope of the service provider that provides the service to which the consumer terminal 31 belongs.

  Next, the converted point is notified to the consumer terminal 31, and the converted point is converted as the charged amount of the character advertisement fee. In addition, the notification of the converted points to the consumer terminal 31 is, for example, the personal card information of the general consumer notified to the product information providing server 10 by the operation input of the general consumer from the identified consumer terminal 31 or the like Based on identification information such as ID information, every time a general consumer browses character advertisement information, information such as point addition information may be displayed on the browsing screen. Finally, the distribution of the converted charge amount and the history information provider, the search engine establishment person, and the consumer of the charge amount calculated in step S138 is determined. In this way, since it is possible for general consumers to obtain profits such as coupons by selecting the character advertisement information, the character advertisement information can be used effectively.

  Also, increase the probability of selection of character advertisement information posted on the site established by user Y, extend the posting period, or increase the number of selections during a certain period. In addition, you may comprise as follows. That is, in order to improve the search hit rate of the character advertisement information from the non-established user terminal, a new site that can be searched by the search processing server 20 for the search information (information such as user name and product name) regarding the non-established user terminal Is generated by the site generation server. Then, for example, the generated new site is registered in the product information providing system 100 by the product information providing server 10. In this way, in the product information providing system 100, an opportunity to see more text advertisement information is provided, so that the text advertisement information can be used more effectively.

  As described above, in one embodiment described above, the product information providing server 10 edits and registers product history information based on instruction information including a two-dimensional code related to product history information editing and registration. A product history information registration screen to be transmitted is transmitted to the product manufacturer HMD unit 61, the viewpoint area information from the product manufacturer HMD unit 61 is acquired, and the image information from the product manufacturer HMD unit 61 is obtained. The instruction information corresponding to the viewpoint area indicated by the acquired viewpoint area information acquired or the instruction information included in the acquired image information is specified, and command processing for editing and registering product history information according to the specified instruction information is performed. Product history information list that updates the history information of the product that has been executed and command processing is performed, and the history information of the updated product is posted Is sent to the product manufacturer HMD unit 61, and the product manufacturer HMD unit 61 displays the received product history information registration screen and product history information list screen on the HMD 82. The product manufacturer U detects a viewpoint region that has kept its line of sight continuously for a predetermined time or longer, captures an image including instruction information, and stores the viewpoint region information indicating the detected viewpoint region or the captured image information as a product. The configuration of transmitting to the information providing server 10 allows the product producer U to easily edit or register product history information without increasing the management cost and management burden of the administrator who manages the traceability system. You will be able to

  That is, the merchandise information providing server 10 and the merchandise producer HMD unit 61 execute processing related to merchandise history information editing and registration, so that the merchandise producer U who is a merchandise related company edits and registers merchandise history information. Thus, it is possible to easily edit and register without performing complicated operations such as manual input.

  In addition, instruction information related to command processing such as data description such as editing and registration of product history information is composed of code information such as a QR code that is a so-called two-dimensional code or a bar code that is a one-dimensional code. This code information posted is photographed and acquired using the HMD unit 61 for product producers, or by simply selecting this code information displayed on the display screen of the HMD 82, Processing such as registration can be performed. In the above-described embodiment, the barcode information is described as an example of the code information. However, a QR code or a combination thereof can be used as the code information.

  In the above-described embodiment, the product information providing server 10 obtains history information from the user terminal 30 that presents the traceability code attached to the product using application software provided by the product history information provider. In response to the request, search the product history information using the traceability code, determine the character information included in the search result of the searched history information as the search keyword, and search for character advertisement information related to the determined search keyword Makes a request, receives the character advertisement information searched using the search engine in response to the search request, pastes the received character advertisement information into the search result of the history information, provides it to the user terminal 30, and provides Calculate the amount of character advertisement charge for the character ad requester according to the amount of text advertisement information As a result, product history information can be provided and advertising information can be provided and used as additional information without increasing the management cost and burden of the administrator who manages the traceability system. become able to.

  That is, an administrator who manages the traceability system (specifically, the product information providing server 10) by the product information providing server 10 and the search processing server 20 executing processing related to the insertion of advertisement information associated with the search for product history information. Does not need to manage advertising information, and does not incur the cost of building or maintaining facilities for managing advertising information, providing or using advertising information as additional information to general consumers It is possible to make it.

  Further, when providing the history information to the user terminal 30 realized by the application software by the product information providing server 10, the character advertisement information related to the determined search keyword is displayed as the history information or the site for the consumer terminal 31 by the site management server 50. It is provided along with page information, and it is configured to charge a character advertisement fee to the advertisement requester, so that product history information can be provided free of charge and related to the provision of product history information and the display of the site page of user Y You will be able to get a character advertising fee. In addition, for the advertisement requester, by assuring a certain amount of advertising fee, the more the user Y browses the product history information, or the more the general consumer browses the site of the user Y, the more related to the history information. There is an advantage that a large number of self-character advertisements that have been posted will be published in the search results of the search processing server 20.

  In the embodiment described above, the site manager of the site of the user Y, the product history information provider, and the character advertisement information according to a predetermined distribution condition for the charged amount of the character advertisement fee calculated by the product information providing server 10. By determining the distribution of information managers, it is possible to automatically distribute the obtained character advertisement fee.

  Also. In the embodiment described above, the product information providing server 10 and the search processing server 20 are separate servers. However, the product information providing server 10 and the search processing server 20 may be configured by a single server device. .

  According to the present invention, it is possible to easily edit and register product history information and provide additional information without increasing the management cost and management burden of the administrator who manages the traceability system. It is useful to make and use.

It is a block diagram which shows the example of a structure of the merchandise information provision system in one embodiment of this invention. It is explanatory drawing which shows the example of the state with which the HMD unit for goods producers was mounted | worn. It is a flowchart which shows the example of merchandise history information edit registration process. It is explanatory drawing which shows the example of a merchandise history information list screen. It is explanatory drawing which shows the example of a merchandise history information registration screen. It is explanatory drawing which shows the example of a code acquisition screen. It is a flowchart which shows the example of a merchandise information provision process. It is a flowchart which shows the example of a merchandise information provision process. It is explanatory drawing which shows the example of a code input screen. It is explanatory drawing which shows the example of a merchandise history information browsing screen. It is explanatory drawing which shows the example of a site page screen.

Explanation of symbols

10 Product Information Providing Server 11 Product Information DB
20 Search processing server 21 Search information DB
DESCRIPTION OF SYMBOLS 30 User terminal 31 Consumer terminal 40 Base station 50 Site management server 61-6N HMD unit for product producers 70 Communication network 100 Product information provision system

Claims (15)

From a user's head-mounted display unit (hereinafter referred to as “UHMDU”) used by a merchandise related company related to the merchandise and a user terminal used by a user who has established a site or a consumer terminal used by a consumer A product information providing system including a product information providing server device that provides product history information in response to a request and manages the product history information provider,
The product information providing server device includes:
Merchandise history information registration screen transmission means for transmitting a merchandise history information registration screen for editing and registering merchandise history information based on instruction information relating to editing and registration of merchandise history information to the UHMDU;
Viewpoint area information acquisition means for acquiring viewpoint area information detected by a viewpoint area detection device included in the UHMDU;
Image information acquisition means for acquiring image information captured by an image capturing apparatus provided in the UHMDU;
Instruction information specifying means for specifying instruction information corresponding to the viewpoint area indicated by the acquired viewpoint area information or instruction information included in the acquired image information;
Edit registration processing execution means for executing command processing for editing and registering product history information according to the specified instruction information;
Product history information update means for updating history information of products for which editing and registration command processing has been executed,
A product history information list screen transmitting means for transmitting a product history information list screen in which history information of updated products is posted to the UHMDU;
The UHMDU is
Screen display means for displaying the received product history information registration screen or product history information list screen on a head-mounted display (hereinafter referred to as “HMD”) included in the UHMDU;
A viewpoint area detection device that detects a viewpoint area in which a merchandise-related contractor keeps a line of sight continuously for a predetermined time or more with respect to the screen displayed on the HMD;
An image capturing device for capturing an image including instruction information relating to editing and registration of product history information;
Product information, comprising: information transmission means for transmitting viewpoint region information indicating the viewpoint region detected by the viewpoint region detection device or image information captured by the image capturing device to the product information providing server device. Offer system. The product information providing system according to claim 1, wherein the instruction information includes code information that causes the edit / registration processing execution means to execute command processing for editing and registering product history information. The product information providing server device includes:
In response to a history information acquisition request from the user terminal that presented the history information search code attached to the product using the application software provided by the product history information provider, the history information search code is used to History information search means for searching history information;
A search keyword determining means for determining, as a search keyword, character information included in the search result of the searched history information;
An advertisement information search request means for requesting search for advertisement information related to the determined search keyword;
Advertisement information receiving means for receiving advertisement information searched using a search engine in response to the search request;
History information providing means for pasting the received advertisement information to the search result of the history information and providing it to the user terminal;
The product information provision according to claim 1 or 2, further comprising: an advertising billing amount calculating means for calculating a billing amount of the advertisement fee for the advertisement requester of the advertisement according to the information amount of the provided advertisement information. system. A search processing server device that searches for advertisement information in response to the search request;
The search processing server device
Advertisement information search means for searching for advertisement information using a search engine in response to the search request;
Advertisement information transmitting means for transmitting the searched advertisement information to the product information providing server device;
Advertising information storage means for storing the searched advertising information;
Advertisement information providing means for providing the consumer terminal with the advertisement information stored by the advertisement information storage means by pasting it on the web page of the site in response to a browsing notification indicating that the site is browsed from the consumer terminal The product information providing system according to claim 3, further comprising: The product information providing system according to claim 4, wherein the advertisement information providing unit changes the order in which the advertisement information is pasted on the web page of the site based on a predetermined condition. The product information providing server device includes:
The application software charge amount calculation means for calculating the charge amount of the usage fee of the application software for the user terminal according to the calculated charge amount is further provided. Product information provision system described.   The product information providing system according to any one of claims 1 to 6, wherein the product-related trader includes any one of a producer that produces a product and a distributor that transports the product. From a user's head-mounted display unit (hereinafter referred to as “UHMDU”) used by a merchandise related company related to the merchandise and a user terminal used by a user who has established a site or a consumer terminal used by a consumer A product information providing method executed by a product information providing server device managed by a product history information provider while providing product history information in response to a request,
The product information providing server device
A product history information registration screen transmission step for transmitting to the UHMDU a product history information registration screen for editing and registering the history information of the product based on instruction information relating to editing and registration of product history information;
A viewpoint area information acquisition step of acquiring viewpoint area information from the UHMDU;
An image information acquisition step of acquiring image information from the UHMDU;
An instruction information specifying step for specifying instruction information corresponding to the viewpoint area indicated by the acquired viewpoint area information or instruction information included in the acquired image information;
An edit registration process execution step for executing command processing for editing and registering product history information according to the specified instruction information;
Product history information update step for updating history information of products for which edit and registration command processing has been executed,
A product history information list screen sending step for sending a product history information list screen in which history information of updated products is posted to the UHMDU;
The UHMDU is
A screen display step for displaying the received product history information registration screen or product history information list screen on a head mounted display (hereinafter referred to as “HMD”) provided in the UHMDU;
A viewpoint area detection step of detecting a viewpoint area in which a merchandise-related contractor keeps a line of sight continuously for a predetermined time or more with respect to the screen displayed on the HMD;
An image capturing step for capturing an image including instruction information on editing and registration of product history information;
Performing an information transmission step of transmitting viewpoint region information indicating the viewpoint region detected in the viewpoint region detection step or image information captured in the image capturing step to the product information providing server device. To provide product information. The product information providing method according to claim 8, wherein the instruction information includes code information for executing command processing for editing and registering product history information in the edit registration processing execution step. The product information providing server device
In response to a history information acquisition request from the user terminal that presented the history information search code attached to the product using the application software provided by the product history information provider, the history information search code is used to A history information search step for searching history information;
A search keyword determination step for determining character information included in the search result of the searched history information as a search keyword;
An advertisement information search request step for requesting search for advertisement information related to the determined search keyword;
An advertisement information receiving step of receiving advertisement information searched using a search engine in response to the search request;
A history information providing step of pasting the received advertisement information to the search result of the history information and providing it to the user terminal;
10. The product information provision according to claim 8 or 9, further comprising: an advertising billing amount calculation step of calculating a billing amount of the advertisement fee for the advertisement requester of the advertisement according to the information amount of the advertisement information provided. Method. A search processing server device that searches for advertisement information in response to the search request,
An advertisement information search step of searching for advertisement information using a search engine in response to the search request;
An advertisement information transmitting step of transmitting the searched advertisement information to the product information providing server device;
An advertisement information storage step for storing the searched advertisement information;
Advertisement information provided by pasting the advertisement information accumulated in the advertisement information accumulation step to the web page of the site and providing it to the consumer terminal in response to a browsing notification indicating browsing the site from the consumer terminal The product information providing method according to claim 10, wherein the step is executed. The product information providing method according to claim 11, wherein, in the advertisement information providing step, a pasting order of the advertisement information pasted on the web page of the site is changed based on a predetermined condition. The product information providing server device
The application software billing amount calculation step of calculating a billing amount of the usage fee of the application software for the user terminal according to the calculated billing amount is further executed. The product information provision method described. The product information providing server device
A terminal specifying step of specifying the consumer terminal in response to an advertisement selection notification indicating that the advertisement information has been selected from the consumer terminal;
A point conversion step of converting at least a part of the advertising fee into coupon points that can be used within a service business scope of a service provider that provides a service to which the consumer terminal belongs;
A point notification step of notifying the consumer terminal of the converted points;
A charge amount conversion step of converting the converted points as the charge amount of the advertising fee;
Charge distribution determining step for determining the distribution of the charge amount calculated in the charge amount conversion step and the distribution of the product history information provider, search engine founder and consumer of the charge amount calculated in the charge amount calculation step The product information providing method according to claim 10, further comprising: Using the product information providing system according to any one of claims 3 to 7,
Search information relating to the unopened user terminal such as the user name of an unopened user terminal used by an unopened user who has not established a site and the product name of a product provided by the non-opened user can be searched by the search processing server device. A site generation server device for generating a site;
A server system comprising: site registration means for registering a generated site in a product information providing system to which a product information providing server device and a search processing server device belong.

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