JP4986539B2 - History information provision system - Google Patents

Description

  The present invention relates to a history information providing system and a history information providing method for providing advertisement information of related products related to a product together with the product history information in response to a product history inquiry request using a traceability code as a search key.

  2. Description of the Related Art In recent years, traceability systems that provide consumers and the like who have purchased specific vegetables and meat with a history of production and distribution of the vegetables and meat via a communication network such as the Internet have come to be used.

  With the traceability system, it is possible to search and browse the production / distribution history of the product by using the search key as the code (traceability code) affixed or printed on the product such as vegetables and meat and the packaging of the product. (For example, refer to Patent Document 1).

JP 2005-31875 A

  In the conventional system described in Patent Document 1 described above, the production / distribution history of a product is provided, but related products related to this product (fruits, meat, eggs, processed foods, seasonings, beverages, etc.) are provided. If advertisement information can also be provided, it is possible to consider purchasing related products at the same time when browsing the history information of the products, and the system can be used more effectively.

  However, in order to provide advertisement information of related products, various advertisement information of each related product must be registered in the search database in advance, which increases the management cost and management burden of the system. There was a problem of becoming.

  The present invention is a history information providing system and history capable of solving the above-described problems and providing advertisement information of related products related to products together with product history information without increasing the management cost and management burden of the system. An object is to provide an information providing method.

The history information providing system of the present invention is a history information providing system that provides history information of a specific product and advertisement information of related products related to the specific product in response to a request from an information terminal such as a store terminal or a consumer terminal. In response to a history information acquisition request from the information terminal presenting a history information search code attached to a specific product, history information search means for searching for history information of the specific product using the history information search code And the related product search means for searching for related products related to the specific product indicated by the history information search code presented in the history information acquisition request, and the history information search code and related words about the related products are associated with each other The related information associated with the history information search code is extracted from the retrieved table, and the advertisement information presenting the extracted related word as a search keyword is extracted. By performing the providing request, generates the advertisement information search means to search using a search engine advertising information of related items searched, the history information providing screen of the history information including a display area for displaying the retrieved advertisement information And whether or not the user of the information terminal has already purchased the specific product when receiving a purchase request for the related product from the information terminal and history information providing means provided to the information terminal, Or a specific product purchase determination means for determining whether or not a purchase request for the specific product is received at the same time as a purchase request for the related product, and that the user of the information terminal has purchased the specific product or It can be used within the service business scope of a service provider that provides a specified service, provided that the purchase request for the specific product is accepted at the same time as the purchase request. It points coupons characterized by comprising a point providing means for providing with respect to the information terminal.

  With the above configuration, it is possible to provide advertisement information of related products related to a specific product together with history information of the specific product without increasing the management cost and management burden of the administrator who manages the traceability system. It becomes like this.

The advertisement information search means sends a request for providing the advertisement information to a search processing server including a search information DB that stores search information including various information such as website information and dictionary information that can be searched by a search engine. The point granting means sets the related product point set in the related product indicated by the purchase request of the related product among the related product points previously set for each related product as the point to the information terminal. It may be set as the structure provided with respect to.

The advertisement information search means extracts a part or all of the related words for the related products searched by the related product search means as the search keyword, and the history information providing means May be determined based on the value of the related product points set in the related products indicated by the advertisement information, and the history information provision screen may be generated.

The point giving means may be configured to give a specific product point set in advance to the specific product to the information terminal.
  In addition, when the point granting unit receives a purchase request for the related product, the combination determination unit determines whether the related product indicated by the purchase request for the related product and the specific product are a predetermined combination. When the combination determination unit determines that the combination of the related product and the specific product is a predetermined combination, a special point generated by purchasing the predetermined combination is given to the information terminal. It may be configured.

  ADVANTAGE OF THE INVENTION According to this invention, the advertising information of the related goods relevant to specific goods can be provided with the historical information of specific goods, without increasing the management cost and management burden of the manager who manages a traceability system.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a block diagram showing an example of the configuration of a history information providing system 100 according to an embodiment of the present invention. As illustrated in FIG. 1, the history information providing system 100 includes a history information providing server 10, a search processing server 20, a consumer terminal 30, and a store terminal 31.

  Each of the history information providing server 10 and the search processing server 20 is connected to a communication network 40 such as the Internet, for example. The history information providing server 10 and the search processing server 20 are each configured by an information processing device such as a WWW server.

  The history information providing server 10 is a headquarter server managed by a system administrator of the history information providing system 100, for example, and executes various processes such as a history information providing process in the traceability system.

  The history information providing server 10 includes a product history information DB 11 that stores product history information indicating the history of each product. The product history information is information indicating the production history and distribution history of the product. For example, the product classification, the product name, the product producer / manufacturer / seller, the product seller / seller, the product production date・ Includes various information such as date of manufacture, product production location, and production location. The product history information DB 11 may be inside or outside the history information providing server 10.

  The search processing server 20 is a server device managed by, for example, a portal site operator that operates a portal site that can use a search engine, and includes a search information DB 21 that stores search information necessary for search processing by the search engine. Yes. The search information includes various types of information such as website information and dictionary information that can be searched by the search engine based on the search keyword, and the number of browsing of each site that is referred to during the search. In this example, at least a part of information that can be searched by the search processing server 20 is used as advertisement information of related products related to a specific product (specific product). That is, for example, a part of search information is used as advertisement information. Here, the specific product refers to a product (for example, beer) linked in advance in the product information in the product history information DB 11 with the related product, and the related product can be associated with the specific product or specified. This refers to products (for example, green soybeans) used in combination with products. The advertisement information is information on various advertisements related to the related product. For example, the recipe information of the menu using the related product, various advertisements related to the related product, or the site where the recipe or advertisement is posted. Information for access (specifically, for example, URL) is included. The search information DB 21 may be inside or outside the search processing server 20.

  The consumer terminal 30 is configured by an information processing apparatus such as a personal computer or a portable information terminal, for example, and includes an environment including software and hardware for connecting to the communication network 40. In addition, the store terminal 31 is installed in a store that sells products or the like, and, like the consumer terminal 30, is configured by an information processing device such as a personal computer or a portable information terminal, and wholesales or sells products. Managed by the store manager. In addition, the consumer terminal 30 and the shop terminal 31 may be comprised by what is called a head mounted display unit.

Next, the operation of the history information providing system 100 of this example will be described.
Here, the case where the consumer Y who purchased the specific product X makes a history inquiry about the specific product X using the store terminal 31 will be described as an example, and the description is omitted except for the processing particularly related to the present invention. Suppose you have

  FIG. 2 is a flowchart showing an example of history information (product history information, related product advertisement information) providing processing in the history information providing system 100 of this example. In the history information providing process, first, the store terminal 31 accesses the history information providing server 10 according to the operation of the consumer Y (step S101). At this time, the consumer Y notifies the history information providing server 10 of the user ID using, for example, a user card.

  In step S101, for example, it is accessed by a URL (Uniform Resource Locator) given to the store where the specific product X is purchased. In addition, you may make it access by URL provided to other organizations and groups, such as a manufacturer which manufactures the specific goods X.

  When there is an access from the store terminal 31, the history information providing server 10 identifies the consumer Y who operated the store terminal 31 based on the user ID, and reads the product purchase history information of the consumer Y from the product history information DB11. Then, a code input screen for inputting the traceability code (product code) given to the specific product X is generated and transmitted to the store terminal 31 (step S102).

  The shop terminal 31 displays the code input screen from the history information providing server 10 on the display device provided therein (step S103). In the code input screen, for example, as shown in FIG. 3, a display area in which the name of the store is displayed, a display area in which the name of the specified consumer Y is displayed, and a code input for inputting a traceability code A search button or the like that is pressed when searching for product history information using the traceability code input in the area and the code input area is provided.

  When the code input screen is displayed, the consumer Y operates an input device such as a keyboard provided in the store terminal 31 to input the traceability code assigned to the specific product X into the code input area.

  And the store terminal 31 will transmit the traceability code of the specific goods X input by the consumer Y to the log | history information provision server 10, if pressing down of a search button is received (step S104).

  When the traceability code is received, the history information providing server 10 refers to the product history information stored in the product history information DB 11 and searches for the product history information of the specific product X using the received traceability code (step S105). ). Specifically, product history information associated with a traceability code (product code) is extracted from the product history information stored in the product history information DB 11.

  When the product history information of the specific product X is searched, the history information providing server 10 refers to the product information stored in the product history information DB 11 and searches for related products related to the specific product X indicated by the received traceability code. (Step S106). Specifically, the related product linked to the traceability code is extracted from the product information stored in the product history information DB 11. In addition, the value of the point of the coupon which can be used within the service business range of the service provider who provides a predetermined service is set in advance for each of the specific product X and the related product in the product history information DB 11.

  When searching for related products, the history information providing server 10 determines an advertisement information search keyword for the related products (step S107). In this example, the history information providing server 10 extracts the name of the related product included in the advertisement information to be searched and the related word related to the related product, and decides to use the extracted word as the advertising information search keyword. To do. In this case, for example, using the advertisement information search keyword determination table stored in the product history information DB 11, the product name and related word of the related product linked to the traceability code related to the received specific product X are extracted. . In other words, the advertisement information search keyword determination table is a table in which a traceability code is associated with an advertisement information search keyword for a related product linked to the traceability code.

  In step S107, for example, if the specific product X is beer and the related product is green soybeans, for example, the product name of the green beans, the cooking menu that contains the green beans, the name of the store or restaurant that handles the green beans, Some or all of the related words such as the green soybean production area and green soybean producer are extracted as advertisement information search keywords.

  When the advertisement information search keyword is determined, the history information providing server 10 presents the determined advertisement information search keyword and makes a request for providing advertisement information to the search processing server 20 (step S108).

  Next, the search processing server 20 sets the presented advertisement information search keyword in response to the advertisement information provision request, and searches for the advertisement information using the search engine installed therein (step S109). Specifically, information searched using a search engine based on an advertisement information search keyword presented from search information stored in the search information DB 21 is extracted as advertisement information. The processing here may be so-called AND search or OR search. Thereafter, the search processing server 20 transmits the searched advertisement information to the history information providing server 10 (step S110), and ends the processing here.

  When the advertisement information from the search processing server 20 is received, the history information providing server 10 includes a display area for displaying the received advertisement information (that is, a display area for displaying advertisement information of related products), and the searched specific product X The product history information browsing screen for allowing the user to select the purchase of the specific product X and related products is generated (step S111). Then, the history information providing server 10 transmits the generated product history information browsing screen to the store terminal 31 (step S112).

  The shop terminal 31 displays the merchandise history information browsing screen from the history information providing server 10 on the display device included in the shop terminal 31 (step S113). On the product history information browsing screen, for example, as shown in FIG. 4, the display area where the product history information of the specific product X is displayed, the display area where the advertisement information of the related product is displayed, the specific product X and the related product are purchased. The purchase button that is pressed when performing a purchase, the display area that displays the points that can be earned when purchasing a specific product X or related product, the point inquiry button that is pressed when performing a point inquiry, and the viewing of product history information are terminated An end button or the like that is pressed at the time is provided. That is, in this example, the product history information browsing screen is also a product purchase request selection screen for selecting purchase of the specific product X and related products.

  When the product history information browsing screen is displayed, the consumer Y browses the product history information displayed on the product history information browsing screen, and if he / she wishes to purchase a specific product X or related products, the consumer Y Press the point inquiry button to make a point inquiry, and press the end button to end browsing. Here, it is assumed that the consumer Y presses the purchase button and decides to purchase related products.

  That is, when the purchase button for the related product is pressed (Y in step S114), the store terminal 31 transmits a purchase request notification indicating that the purchase request for the related product has been received to the history information providing server 10, and this purchase is made. The history information providing server 10 that has received the request notification calculates the value of the related product point set in the related product (step S115), gives the calculated related product point to the store terminal 31 (step S116), The process here ends. In addition, regarding the provision of related product points, not only the store terminal 31 but also the product Y history information of the consumer Y may be associated with the product.

  Further, in this example, when the history information providing server 10 receives the purchase request notification of the related product, the history information providing server 10 specifies whether the consumer Y has already purchased the specific product X or at the same time as the related product purchase request notification. When a predetermined condition regarding the purchase of the specific product X such as the receipt of the purchase request notification of the product X is satisfied, the related product points are given to the store terminal 31. In other words, when a related product is purchased along with the purchase of the specific product X, a point that can be used for a predetermined service set for the related product (related product point) is given, so that Increase the willingness to purchase products. The history information providing server 10 appropriately changes the order in which the related product advertisement information is displayed on the product history information browsing screen according to the value of the related product point set for the related product (for example, the value of the point). Advertising information on related products with a high value may be posted at the top).

  Further, the history information providing server 10 receives the specific product point set in advance for the specific product X or the specific product X when receiving the purchase request notification of the related product in the processing related to the points in the above steps S115 and S116. You may make it give points, such as a special point which generate | occur | produces by having purchased the predetermined combination of and related goods. When the consumer Y is given points in this manner, the store terminal 31 is operated to store the points in association with the purchase history information and to receive the predetermined service by consuming the points. Will be able to.

  When the point inquiry button is pressed, the store terminal 31 calculates the value of the related product points calculated and given by the history information providing server 10 or the value of the acquired points associated with the product purchase history of the consumer Y. Is displayed on the display screen of the display device provided therein, and when the end button is pressed (Y in step S117), the processing here ends. At this time, a browsing end notification for instructing the history information providing server 10 to complete the browsing process of the product history information may be performed.

  For example, as shown in FIG. 5, the point acquisition status confirmation screen is a display area in which characters indicating that the point acquisition status confirmation screen is displayed, and a display in which the name and user ID of the consumer Y are displayed. When the purchase of the specific product X or related product is performed in the region, the display region where the purchase history information of the product of the consumer Y is displayed, and the product history information browsing screen, the value of the points given at the time of this purchase is A display area that is displayed, a display area that displays the value of points that the consumer Y has acquired so far, a close button that is pressed when the point acquisition status confirmation screen is closed, and the like are provided.

  As described above, according to the embodiment described above, the history information providing server 10 responds to the acquisition request of the history information from the store terminal 31 that has presented the traceability code attached to the specific product X. The history information of the specific product X is searched using the code, the related product related to the specific product X indicated by the traceability code is searched, and the search processing server 20 uses the search engine for the advertisement information of the searched related product. The history information of the specific product X is provided to the store terminal 31 together with the searched advertisement information, and the purchase request notification of the related product from the consumer Y who browses the provided history information and the advertisement information is received from the store terminal 31. If a predetermined condition is satisfied when the data is received, a coupon point usable for a predetermined service is attached to the store terminal 31. By adopting such a configuration, it is possible to provide advertisement information of related products related to the specific product X together with history information of the specific product X without increasing the management cost and management burden of the administrator who manages the traceability system. It becomes like this.

  That is, when the existing search processing server 20 executes a search for advertisement information of related products, an administrator who manages the traceability system (specifically, the history information providing server 10) needs to collect and manage advertisement information. In addition, it is possible to provide the consumer Y with advertisement information of related products related to the specific product X without incurring the cost burden related to the construction and maintenance of facilities for storing and managing the advertisement information. In particular, when the search processing server 20 that is the search execution source searches for a large amount of information and is equipped with a high-performance search engine, such a large amount of information is not managed by itself. It is possible to quickly and accurately extract and provide related product advertisement information from a vast amount of information without providing a high-performance search engine by itself. Further, the existing search processing server 20 executes the search for the advertisement information, so that the advertisement information of the related products related to the specific product X can be obtained without the traffic for searching for the advertisement information by itself. Can be provided.

  In the above-described embodiment, when the history information providing server 10 receives the purchase request notification of the related product transmitted from the store terminal 31, the predetermined condition regarding the purchase of the specific product X is satisfied. Since the related product points set in advance for each related product are given to the store terminal 31, it is possible to promote the consumer Y's willingness to purchase related products.

  Further, in the above-described embodiment, the history information providing server 10 sets the related order in which the related information searched for by the search processing server 20 in the display area of the advertisement information in the display area of the related product is set to the related product indicated by the advertisement information. Since it is determined based on the value of the product point, and a history information provision screen is generated and transmitted to the store terminal 31, it is also a store for product producers (product producers, product distributors, etc.) that provide related products. It is possible to obtain an opportunity to effectively appeal one's own product at the time of delivery of the related product to the customer, and the history information providing system 100 can be utilized.

  In the above-described embodiment, the history information providing server 10 transmits a product history information browsing screen for displaying related product advertisement information to the store terminal 31 and provides history information of the specific product X. However, the product history information browsing screen may be transmitted to the consumer terminal 30 to provide the history information of the specific product X. In this case, the history information providing server 10 may give points such as related product points to the consumer terminal 30. Further, the consumer terminal 30 and the store terminal 31 may be configured by an information terminal such as a personal computer or a portable information terminal such as a PDA or a head mounted display unit.

  Furthermore, in the above-described embodiment, the history information providing server 10 and the search processing server 20 are separate servers, but the history information providing server 10 and the search processing server 20 are configured by one server device. Also good.

  ADVANTAGE OF THE INVENTION According to this invention, without increasing the management cost and management burden of the manager who manages a traceability system, it is useful for enabling it to provide the advertisement information of the related goods relevant to goods with the historical information of goods.

It is a block diagram which shows the example of a structure of the historical information provision system in one embodiment of this invention. It is a flowchart which shows the example of a log | history information provision process. It is explanatory drawing which shows the example of a code input screen. It is explanatory drawing which shows the example of a merchandise history information browsing screen. It is explanatory drawing which shows the example of a point acquisition condition confirmation screen.

Explanation of symbols

10 History information providing server 11 Product history information DB
20 Search processing server 21 Search information DB
30 Consumer terminal 31 Store terminal 100 History information providing system

Claims (5)

A history information providing system that provides history information of a specific product and advertisement information of related products related to the specific product in response to a request from an information terminal such as a store terminal or a consumer terminal,
In response to a history information acquisition request from the information terminal that presented the history information search code attached to the specific product, history information search means for searching for history information of the specific product using the history information search code;
Related product search means for searching for related products related to the specific product indicated by the history information search code presented in the history information acquisition request;
Provision of advertisement information in which a related word associated with the history information search code is extracted from a table in which a history information search code and a related word for a related product are associated, and the extracted related word is presented as a search keyword By making a request, an advertisement information search means for searching for advertisement information of related products searched using a search engine;
A history information providing screen for generating the history information providing screen for the history information including a display area for displaying the searched advertisement information, and providing the information to the information terminal;
When receiving a request for purchase of the related product from the information terminal, whether the user of the information terminal has already purchased the specific product, or requesting the purchase of the specific product simultaneously with the purchase request of the related product Specific product purchase determination means for determining whether or not it has been received;
Service business of a service provider that provides a predetermined service on the condition that the user of the information terminal has purchased the specific product or has received a purchase request for the specific product simultaneously with the purchase request for the related product A history information providing system comprising: a point granting unit for granting coupon points usable within a range to the information terminal. The advertisement information search means sends a request for providing the advertisement information to a search processing server including a search information DB that stores search information including various information such as website information and dictionary information that can be searched by a search engine. Done
The point granting means, as the points, out of related product points previously set for each related product, related product points set in related products indicated by the purchase request of the related products to the information terminal The history information providing system according to claim 1, wherein the history information providing system is provided. The advertisement information search means extracts part or all of the related words for the related products searched by the related product search means as the search keyword,
The history information providing means determines the insertion order in the display area of the advertisement information based on the value of the related product point set in the related product indicated by the advertisement information, and generates the history information providing screen. The history information providing system according to claim 1 or 2, characterized in that The history information providing system according to any one of claims 1 to 3, wherein the point giving means gives a specific product point set in advance to the specific product to the information terminal. The point grant means
When receiving a purchase request for the related product, including a combination determination unit that determines whether the related product indicated by the purchase request for the related product and the specific product are a predetermined combination;
When the combination determination unit determines that the combination of the related product and the specific product is a predetermined combination, a special point generated by purchasing the predetermined combination is given to the information terminal. The history information providing system according to any one of claims 1 to 4.

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