JP2012155563A - Client system and server - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a client system and a server capable of collecting marketing data with higher quality by utilizing data relating to inquiries and responses exchanged in a Q&A site.SOLUTION: In a display area 131D of a browser in which inquiries and a response are simultaneously displayed, a merchandise selected from a commodity group performing marketing is selected as evaluation means to information acquired from the inquiry and the response, and evaluation information is transmitted as a gift merchandise. When the sent gift merchandise reaches a prescribed amount, a server outputs valuable value data actually replaceable with the merchandise to a questioner or a respondent to whom the gift is sent.

Description

  The present invention relates to a client system and a server, and more specifically, a server for marketing a product through a product selected as an evaluation for a question and an answer in a community site where a question and an answer to the question are between members, and It is about the system.

2. Description of the Related Art Conventionally, a Q & A site is known in which a questioner publishes a question about a specific event via a communication line such as the Internet, and a person who has an answer to the published question answers.
In addition, a system for collecting marketing data based on the transmission / reception history of users on such a Q & A site has been proposed.

JP2004-070696

Generally, user marketing data that can be collected via the Internet line is collected by answering a questionnaire or the like displayed on the input screen when registering as a member or purchasing an article. The data collected in this way is a collection method of a general questionnaire survey that has been changed to that performed via an input screen of an electronic terminal. The quality of the collected data is as follows: It is not different from conventional ones.
Moreover, although the invention described in Patent Document 1 has a description of “effectively using information collected at the Q & A site as marketing data”, what kind of information is specifically collected, How to use it? There is no description about.

  An object of the present invention is to provide a client system and a server that can collect higher quality marketing data by using data related to questions and answers exchanged at a Q & A site.

The present invention for solving the above problems has the following configuration.
(1) display means for displaying an image on a screen;
An input means for inputting basic basic information;
A designation means for designating a location on the screen;
To access a server via a communication network and display (1) a plurality of product information, (2) information on the order of displaying the plurality of product information, and (3) basic information input by the input means. An information display area, an instruction area for instructing display of the plurality of product information in the predetermined order when specified by the specifying means, and a plurality of product information displayed in the predetermined order, Receiving means for receiving, from the server, screen data for displaying a product information display area for displaying the product information designated by the designation means on the screen;
Based on the plurality of product information, the order information, and the screen data received by the receiving means, (1) the information display area and the instruction area are displayed on the screen, and (2) the input means. (3) When the instruction area is designated by the designation means, the plurality of product information is displayed on the screen in the predetermined order, (4) Displaying the product information display area and displaying the product information specified by the specifying means in the product information display area among the plurality of product information displayed in the predetermined order. Control means for controlling the means;
Transmitting means for transmitting user identification information for identifying a user, basic information input by the input means, and product information identification information for identifying product information specified by the specifying means to the server via the communication network; ,
With client system.

(2) display means for displaying an image on the screen;
An input means for inputting related information (answer, evaluation of knowledge, praise for achievement) related to basic basic information,
A designation means for designating a location on the screen;
The server is accessed via a communication network, and (1) a plurality of product information, (2) information on the order of displaying the plurality of product information, (3) the basic information, and (4) the basic information are displayed. An information display area to be displayed, a related information display area for displaying the related information input by the input means, and an instruction to display the plurality of product information in the predetermined order when specified by the specifying means Received from the server the instruction area and screen data for displaying the product information display area for displaying the product information designated by the designating means among the plurality of product information displayed in the predetermined order. Receiving means for
Based on the plurality of product information, the order information, the basic information, and the screen data received by the receiving means, (1) the information display area, the related information display area, and the instruction area are displayed on the screen. And displaying the basic information in the information display area, (2) displaying the related information input by the input means in the related information display area, and (3) indicating the instruction area by the specifying means. When specified, the plurality of product information is displayed in the predetermined order. (4) Of the plurality of product information displayed in the predetermined order, the product information specified by the specifying means is the product. Control means for controlling the display means so as to display in the information display area;
Transmitting means for transmitting user identification information for identifying a user, related information input by the input means, and product information identification information for identifying product information specified by the specifying means to the server via the communication network; ,
With client system.

(3) The receiving means includes
(1) a plurality of product information, (2) information on the order in which the plurality of product information is displayed, (3) basic basic information, (4) related information related to the basic information, (5 ) An information display area for displaying the basic information, a related information display area for displaying the related information, and an instruction for instructing to display the plurality of product information in a predetermined order when specified by the specifying means Screen data for displaying on the screen a product information display region for displaying product information specified by the specifying means among the region and the plurality of product information displayed in the predetermined order. Further receiving from the server,
The control means includes
Based on the plurality of product information, the order information, the basic information, and the screen data received by the receiving means, (1) displaying the information display area and the related information display area and displaying the information The basic information is displayed in an area and the related information is displayed in the related information display area. (2) When the designation area is designated by the designation means, the plurality of product information are displayed in the predetermined order. (3) Display the product information display area and display the product information designated by the designating means among the plurality of product information displayed in the predetermined order in the product information display area. Controlling the display means to display,
The client system according to (1), wherein the transmission unit further transmits user identification information for identifying a user and product information identification information for identifying the product information designated by the designation unit to the server. .

(4) A server connected to the plurality of client systems according to (1) via the communication network,
Storage means for storing the plurality of product information, the order information, and the screen data;
The plurality of product information, the order information, and the screen data stored in the storage unit are transmitted to the plurality of client systems via the communication network, and the user identification information, the basic information, and the product information are transmitted. Transmitting / receiving means for receiving identification information from the plurality of client systems via the communication network;
The number of receptions of the product information identification information is totaled for each product information and each user identification information, the total value for each product information is stored corresponding to the product information, and the total value for each user identification information is the user identification information. Processing means for controlling the storage means so that the received basic information is stored corresponding to user identification information, and stored correspondingly,
A server with

(5) The processing means determines whether a common word is used for the basic information and the product information identified by the product information identification information, and determines that a common word is used. In this case, the server according to (4), wherein the total value for each user identification information is made larger than when it is determined that a common word is not used.

(6) When the total value for each user identification information reaches a predetermined value, the processing means sends data indicating that the total value has reached a predetermined value to the client system corresponding to the user identification information. The server according to (5), wherein the transmission / reception means is controlled so as to be transmitted.

  According to the first aspect of the present invention, the input information is displayed in the information display area, the specified product information among the plurality of product information is displayed in the product information display area, and the input information is displayed. Since the merchandise information identification information for identifying the designated merchandise information is transmitted to the server, marketing data for the user who discloses the information can be obtained on the server side.

  According to the second aspect of the invention, the input related information is displayed in the related information display area, the specified product information is displayed in the product information display area among the plurality of product information, and the input is performed. Since the related information and the product information identification information for identifying the specified product information are transmitted to the server, the server can obtain marketing data for the user who discloses the related information.

  According to the third aspect of the present invention, basic information is displayed in the information display area and related information is displayed in the related information display area. Product information identification information that is displayed in the display area and identifies the specified product information is sent to the server, so the server side is targeted for users who have referred to basic information and related information. Marketing data can be obtained.

  According to the fourth aspect of the present invention, marketing data for users who disclose information can be obtained.

  According to the invention described in claim 5, it is determined whether or not a common word is used for the basic information and the product information identified by the product information identification information, and it is determined that the common word is used. In this case, since the total value for each user identification information is larger than the case where it is determined that no common word is used, disclosure of basic information corresponding to product information can be promoted. .

  According to the sixth aspect of the present invention, when the total value for each user identification information becomes a predetermined value, the client system corresponding to the user identification information indicates that the total value has become the predetermined value. Therefore, on the client system side, the user can be exchanged for a product based on this data, and the acquisition of marketing data accompanying the disclosure of basic information can be further promoted.

It is a conceptual diagram which shows the system configuration | structure of a Q & A system. It is a block diagram which shows the principal part structure of a user terminal and a server. It is a figure which shows the example of a display screen of a browser provided with the Q & A toolbar displayed on a display part. It is a block diagram which shows the structure of a database. It is a block diagram which shows the structure of a database. It is a flowchart which shows the procedure in the user terminal side. It is a figure which shows the structural example of the page display area in the display screen of the browser of a user terminal. It is a figure which shows the structure of a pull-down menu. It is a flowchart which shows the process of a server. It is a figure which shows the structural example of the page display area in the display screen of the browser of a user terminal. It is a flowchart which shows the procedure in the user terminal side. It is a figure which shows the structural example of the page display area in the display screen of the browser of a user terminal. It is a flowchart which shows the process of a server. It is a flowchart which shows the procedure in the user terminal side. It is a figure which shows the structural example of the page display area in the display screen of the browser of a user terminal. It is a flowchart which shows the process of a server. It is a figure which shows the structural example of the page display area in the display screen of the browser of a user terminal. It is a flowchart which shows the procedure in the user terminal side. It is a figure which shows the structural example of the page display area in the display screen of the browser of a user terminal. It is a flowchart which shows the process of a server. It is a flowchart which shows the process of a server. It is a flowchart which shows the process of a server.

  Hereinafter, a preferred embodiment of the Q & A system 100 of the present invention will be described in detail with reference to the accompanying drawings. FIG. 1 is a conceptual diagram showing a system configuration of a Q & A system 100 in the present embodiment. As shown in FIG. 1, a Q & A system 100 includes user terminals 1a to 1d as client systems, a Q & A community server 2 (hereinafter referred to as server 2), and a general server not shown in FIG. It is configured by being connected via Ne.

  Network Ne is a telephone line network, ISDN (Integrated Services Digital Network) line network, ADSL communication network, optical communication network, dedicated line, mobile communication network, communication satellite line, CATV line network, etc., and connecting them Internet service provider base stations and the like. The network Ne may be an intranet that is a network in a limited area. Here, the intranet is a network in a limited area that is configured by connecting a server and a plurality of clients, and for sharing information and resources between the connected servers and the plurality of clients. Note that the network Ne need only be connectable at any time, and need not always be connected. Although the connection lines between the terminals are illustrated as wired lines, these may be wireless lines.

  The user terminals 1a to 1d are constituted by, for example, a general-purpose personal computer (PC) 1a, a notebook PC 1b, a PDA (Personal Digital Assistant) 1c, a mobile phone 1d, and the like, by a member who uses the Q & A system 100 or a system administrator It is a managed terminal. The user terminals 1a to 1d are collectively referred to as “user terminal 1”.

  The user terminal 1 is equipped with a browser which is application software for browsing a Web site, and accesses the HP (homepage (hereinafter referred to as Q & A site)) established by the server 2 by this browser. Then, by transmitting and receiving information via the Q & A site provided by the server 2, services such as a question, an answer, a comment posting or browsing, selection and transmission / reception of a thank-you gift, and a Q & A search are received.

  The user can browse the Q & A site via the user terminal 1 but can also register as a member. For membership registration, a user who intends to become a member uses the membership registration screen on the Q & A site via the user terminal 1 as user information, such as a user ID, password, name, membership number, age, occupation. , Annual income, gender, job title, e-mail address, phone number, specialized field, occupation, specialty field, hobby, residential area (address or work address), food and beverage preferences (like sweets, spicy foods, etc.) 2 to send. The server 2 registers the user information, and stores the user information in a storage unit (26, see FIG. 2) as a storage unit included in the server 2. After the member registration, the member can use the Q & A site by transmitting login information including the user ID and password to the server 2 and performing login authentication when using the Q & A site. Become.

Further, the login information is not limited to the user ID and password, and may be, for example, an email address or a name and a member number, as long as the login authentication can be performed using the information included in the user information described above.
Alternatively, when posting a question, answer or comment without registering in advance, information that can identify the user (for example, name, address, age, occupation, annual income, gender, title, e-mail address, telephone number, etc.) ) May be input at the same time as the question, answer, or comment, thereby permitting the right to use the Q & A system 100.

  An example of the internal configuration of the user terminal 1 will be described with reference to FIG. FIG. 2 is a block diagram illustrating a main configuration of the user terminal 1 as a communication terminal. As shown in FIG. 2, the user terminal 1 includes a CPU (Central Processing Unit) 11 as a control unit, an input unit 12, a display unit 13 as a display unit, a communication unit 14 as a transmission unit and a reception unit, a RAM 15, and a storage. The units 16 and the like are connected to each other by a bus 17. The CPU 11 expands a program designated from various system programs and various application programs such as a web browser stored in the storage unit 16 in a work area (not shown) in the RAM, and according to data input from the input unit 12. Then, various processes according to the program are executed, and the processing results are stored in the work memory in the RAM 15. In addition, display information for displaying the processing result is generated and output to the display unit 13. The CPU 11 reads and activates the browser program from the storage unit 16, accesses the server 2, receives screen data of the Q & A site described later from the Q & A site, records it in the RAM 15, and records it in the display unit 13 on the Q & A site. Is displayed (see FIG. 3).

  FIG. 3 is a diagram showing an example of the screen displayed on the display unit 13. As shown in FIG. 3, the screen 131 is provided with a menu bar 131A, an address bar 131B, a Q & A toolbar 131C, and a display area 131D. The menu bar 131A displays buttons that are icons of frequently used functions, and the functions corresponding to the icons are realized by operating the icons. In the address bar 131B, the address of the Q & A site is displayed.

  The Q & A toolbar 131C is provided with a question input button 131d, a Q & A display / comment input button 131e, and an answer input button 131g.

  The question input button 131d is a button for instructing the display area 131D to display a screen for inputting a question. The Q & A display / comment input button 131e is a button for instructing display of a question and an answer and display of a comment posting screen in response to the display area 131D. The answer input button 131g is a button for instructing the display area 131D to display a screen for inputting an answer to the question. The information displayed in the display area 131D is described in, for example, an HTML format, and is displayed as a document or image downloaded via a browser. Each screen data is received from the server 2.

  The input unit 12 includes a keyboard (input means) having kana / alphanumeric input keys, cursor keys, various function keys, and the like, and a mouse (designating means) as a pointing device, and is pressed by the keyboard. The key pressing signal and the mouse operation signal are output to the CPU 11 as input signals. When the user terminal 1 is a PDA, a portable terminal or the like, the input unit 12 includes a cursor key, numeric keys, various function keys, and the like, and includes a pointing device such as a touch panel and other input devices. It is good.

  The display unit 13 is configured by a CRT (Cathode Ray Tube), an LCD (Liquid Crystal Display), or the like, and performs screen display of various display data according to instructions of a display signal input from the CPU 11. For example, the display unit 13 displays various images to be described later on the browser screen 131 having a Q & A toolbar in accordance with the control of the CPU 11.

The communication unit 14 is an interface that can be connected to a transmission medium connected to various networks such as a LAN (Local Area Network), a WAN (Wide Area Network), or the Internet. Specifically, it is configured by a network interface card, a modem (MODEM: Modulator / DEModulator), a terminal adapter (TA: Terminal Adapter), or the like, and performs control for communicating with an external device via the communication line described above. Do.
A RAM (Random Access Memory) 15 forms a work area for temporarily storing various programs executed by the CPU 11, data processed by these various programs, and the like. As described above, the screen data downloaded from the server 2 is stored.

The storage unit 16 includes a storage medium (not shown) in which programs, data, and the like are stored in advance, and the storage medium is configured by a magnetic or optical recording medium or a semiconductor memory. This storage medium is fixedly attached to the storage unit 16 or is detachably mounted. This storage medium is processed by a system program, various processing programs corresponding to the system, and various processing programs. Store the data. In addition, some or all of the programs, data, and the like stored in the recording medium are received from the communication unit 14 via other network devices such as WAN and LAN from other devices such as servers and clients and stored. The recording medium may be a recording medium of a server built on a network. Further, the program may be transmitted to a server or a client via a transmission medium such as a network line and installed in these devices.
Specifically, the storage unit 16 stores a browser program. Alternatively, the Q & A toolbar program may be installed from a recording medium such as a CD-R or a memory.

  Next, the Q & A community server 2 will be described. In addition, about the principal part structure of the server 2, since it is substantially the same as the principal part structure of the user terminal 1 mentioned above, the code | symbol of the same row is attached | subjected to each component part (refer FIG. 2), and illustration and description of the structure Is omitted. Hereinafter, functions characteristic of the server 2 and a database provided in the server 2 will be described in detail.

  The server 2 includes a CPU 21 as a processing unit, an input unit 22, a display unit 23, a communication unit 24 as a transmission / reception unit, a RAM 25, a storage unit 26 as a storage unit, and the like. Yes. The server 2 opens a Q & A site on the Internet for questions and answers regarding arbitrary products or specific events between members. And in the site mentioned above, the information which concerns on the evaluation information by a question, an answer, a comment, a thank you gift, etc. is received from the user terminal 1, Marketing data processing (refer to Drawing 21 and Drawing 22) mentioned below based on the received information, Valuable value data issuance processing (see FIG. 22) is executed.

  The storage unit 26 includes various databases that store a system program, various processing programs corresponding to the system, screen data to be described later, data processed by the various processing programs, and the like. In addition, the storage unit 26 has a database DB2 for storing data stored and used in the Q & A system 100, as shown in FIG. The database DB2 is provided with a plurality of storage areas, and log data 201a, point data 202a, content data 203a and user data 204a, product data 205a, and index data 206a are classified into different areas and stored. Has been.

  The log data 201a includes the user ID of the user who has browsed the Q & A site, the date and time of browsing, the number of times of browsing, whether or not points have been given, which category the user has visited, or which site has transitioned from the site, etc. It is data of. Note that data such as browsing date / time, number of browsing, presence / absence of points, and the like are stored in correspondence with the user ID.

  The point data 202a is the type of thank-you gift acquired by the user on the Q & A site, the accumulated number of gifts, and the accumulated number of evaluation points evaluated through the gifts. These data are stored corresponding to the user ID. Also, the number of gifts (and points) given by which user is stored in correspondence with the user ID that gave the gift.

  The content data 203a is information related to questions, answers, and comments posted by members on the Q & A site, and is stored as text data or image data corresponding to the user ID. Store the number of questions, answers, and comments, the question category that includes those questions, answers, and comments, and the elapsed time from when the question is posted until the answer is made, corresponding to the information about each question. Yes. In addition, past posting (question and answer) sentences are analyzed, and the frequency of use of the word is stored for each word (word) used in the posting, and the ranking of members who frequently use the word is Created and stored.

  The user data 204a is user information of a user registered as a member in the Q & A site (attribute information (unique properties / features of the registered member) and the like), and is stored corresponding to the user ID. ing. Specifically, in the user information, the password, name, membership number, age, occupation, annual income, gender, title, email address, telephone number, specialized field, job type, specialty field, stored in correspondence with the user ID, It includes hobbies, residential areas (addresses or workplace addresses), eating and drinking preferences (like sweets, spicy foods, etc.), categories registered as answer specialization fields, earned points, and the like.

  The product data 205a is product information of a product registered by the sponsor. As such a product, for example, there is a product belonging to the field to be marketed. Then, the name of each product, image data, product attributes (unique properties / features of the product), the order in which product information is displayed, and the marketing points (MP) given below for each product are registered. ing. In particular, the marketing point is stored in association with the user ID of the user who selected the product for each product.

The index data 206a is an index used when calculating marketing points and evaluation points for each member. Category index (C index) determined based on the category in which the thank-you gift is displayed, information about the question and the answer to the question (for example, pasted in question and answer text data, question field and answer field) Q & A index (QA index) determined based on other website addresses, voter index determined according to the person who selected the gift, and the number of questions the voter has asked in the past in the category to which the product belongs Question index (Qu index) determined according to the answer, answer index (An index) determined according to the number of answers the voter has made in the past in the category to which the product belongs, based on the degree of evaluation of the respondent's answer An evaluation index determined for each product selected is stored.
Various data stored in the database DB described above are appropriately sent to the user terminal 1 as necessary, and are updated as needed by supplying data from the user terminal 1.

  Next, the general server 4 (hereinafter referred to as “server 4”) will be described. The server 4 includes a CPU 41, an input unit 42, a display unit 43, a communication unit 44, a RAM 45, a storage unit 46, and the like, and each unit is connected by a bus 47. The server 4 opens a blog or a homepage on the Internet where a user can release arbitrary information. The storage unit 46 includes a database DB4. The server 4 provides contents for publicly disclosing information, such as a home page and a blog, for registered users, and opens those contents on the Internet. And the evaluation point is accumulate | stored for every user about the information which the user disclosed. Further, the product selected by the user who discloses information from the product database provided by the sponsor is displayed on the same page as the disclosed information. Based on the evaluation points accumulated for each user, valuable value data issuing processing and the like are executed.

  As shown in FIG. 5, the database DB4 includes a plurality of storage areas, and is classified into user data 404b, point data 402b, content data 403b, and product data 405b and stored in each area.

  The user data 404b includes attribute information (for example, user ID, password, name, membership number, age, occupation, annual income, gender, title, telephone number, specialized field, job type, and specialty field of a user who publishes a homepage or blog. , Hobbies, residential areas (address or work address)) and contact information are stored. The content data 403b stores information (text data, image data) and the like that are made public by the user on the site (blog or the like). In the product data 405b, products registered by the sponsor are registered. As such a product, for example, a product belonging to a field to be marketed. When the user displays the product selected from the product data 405b as the desired product along with the information disclosed on the same page, a selection point is added to the selected product and the product is associated with each product. Is memorized. Furthermore, when a third party who has browsed information published by the user inputs information for evaluating the public information by the input means, evaluation points are accumulated in association with the user ID. The evaluation points are stored as point data 402b. In addition, in the product data 405b, the name of each product, product image data, and product attributes (unique properties and characteristics of the product) are registered.

Next, the operation of the present embodiment will be described.
The programs for realizing the functions described in the flowcharts of FIGS. 9, 13, 16, and 20 shown below are stored in the storage unit 26 of the server 2 in the form of readable program codes. The CPU 21 sequentially executes operations according to the program code. It is also possible to execute operations peculiar to this embodiment by using programs / data supplied from a CD-ROM, DVD-ROM or the like (not shown).

  The procedure on the user terminal 1 side will be described with reference to FIG. Described below is a case where the user uses the user terminal 1 as a questioner and functions as a questioner terminal. The ID input screen received from the Q & A site accessed by the browser is displayed (step S101). The user ID and password of the questioner entered in the predetermined column of the ID input screen are acquired and transmitted to the server 2 (step S103). The server 2 can specify the attribute information, the question information, and the answer information of the questioner by acquiring the user ID that specifies the member.

After receiving the answer of approval from the server 2 and various category data (stored in the storage unit 26 of the server 2) displayed on the question category selection screen (FIG. 3), the question category is selected. The received question category is displayed on the screen (FIG. 3) (step S105). In the example shown in FIG. 3, a plurality of categories that are expected to contain the contents of the question are displayed in the display area 131D. The categories are divided into a plurality of first categories roughly classified and a second category obtained by subdividing each first category. When each first category is selected, a plurality of second categories are displayed, and finally the second category is selected.
In this embodiment, the description will proceed assuming that [gourmet] is selected as the first category, and that the category of Western confectionery, which is the second category in the gourmet, is further selected.

  The question input screen screen data as shown in FIG. 7 is received from the server 2 by placing the cursor on the question input icon 131d of the Q & A toolbar 131C and clicking (hereinafter referred to as “push”). Then, the question input screen is displayed (step S106). The question input screen 131D is provided with a question box 131D2 as an information display area of claim 1, and prompts the user to input [question] as basic information. At the same time, a wish list display section 131D4 is displayed to prompt selection of [Wish]. As shown in FIG. 8, a pull-down menu 131DPd is displayed by clicking the pull-down button 131D4b serving as an instruction area of the first claim with the cursor Pd overlapped, and a [Wish] list that can be selected is displayed. Data of the display order of the product image (product information) of the pull-down menu 131DPd is received from the server 2, and the product image is displayed in accordance with this order. The questioner selects [desired item] (product) from this list by designating with the mouse. The plurality of products displayed in the pull-down menu 131DPd are products registered in advance by the sponsor who provided the products to the wish list for marketing, and are extracted from the product data 205a in the database DB2 (see FIG. 4). Displayed.

In this embodiment, names of tiramisu Go01, Mont Blanc Go02, rare cheese Go03, chiffon Go04, and cream puff Go05 are displayed as an example of the product list, and image data. In order to assist in the selection of the displayed data, the name and image, as well as the ingredients, characteristics that the product provider wants to emphasize, attributes such as how to eat, and features specific to the product are displayed at the same time. Also good.
The order in which the product information in the pull-down menu 131DPd is displayed from top to bottom is the order specified by the sponsor, the order specified on the server 2 side, the total number of times the questioner, the respondent and the viewer described later are selected. May be in order.

In the vicinity of the question box 131D2, a category display unit 131D1 for displaying a question category is provided, and a transmission button 131D3 for transmitting the input question to the server 2 is further provided.
In the question box 131D2, a question text as basic information is input as text data. The question information is obtained by inputting the question text, and the product information of the product desired by the questioner is obtained from the [Wish] list (step S107). By clicking the send button 131D3, the question information and the selected product are obtained. Information identification information is transmitted to the server 2 (step S109).

  In the server 2, the user's unique information (including attribute information, question information, and answer information) specified by the user ID sent in step S103 and the question information sent in step S109 are used as content data 203a. The products stored and selected in correspondence with the ID are collected and stored for each product as marketing points in the product data 205a after a predetermined process. The product information is stored in the content data 203a corresponding to the user ID of the questioner as the product selected by the questioner as [desired thing]. Above, the question input process of the user terminal 1 as a questioner terminal is complete | finished.

  Next, the operation of the server 2 will be described. FIG. 9 is a flowchart showing the processing operation of the server 2 to which the question information is supplied from the user terminal 1. After receiving the questioner's user ID and keyword from the user terminal 1 (step S201) and authenticating that he / she is a member (step S203), the questioner information specified by the user ID is extracted from the member database DB2. (Step S205). The information on the questioner includes attribute information, information on past questions asked by the questioner (for example, the number of questions and their categories), and information on past answers to the questions (for example, the number of answers and their categories).

  Next, the question information (text data) regarding the question issued by the questioner from the user terminal 1, the question category, and the product information identification information selected as [desired item] are acquired (step S207). The question information is stored as content data 203a (see FIG. 4). Based on the information acquired in step S205 and step S207, the calculation process (step S209) of the marketing point MP regarding the selected goods is performed. This process is executed every time the server 2 acquires information indicating that a product is selected from the product list. This process will be described later.

  Based on the information acquired in S207, a question disclosure screen (FIG. 10) and an answer screen (FIG. 12) are generated, and the system waits in a state that can be disclosed based on a request from the user terminal 1 (step S211).

Next, the procedure on the user terminal 1 side as the respondent terminal will be described based on the flowchart shown in FIG. Described below is a case where the user uses the user terminal 1 as an answerer and functions as an answerer terminal. The browser is started up, the ID input screen data is received from the Q & A site, and the ID input screen is displayed (step S301). The user ID and password of the viewer entered in the predetermined column of the ID input screen are acquired and transmitted to the server 2 (step S303). The server 2 can specify the viewer's attribute information, question information, and answer information by acquiring a user ID for specifying a member.
After receiving the answer to the approval from the server 2 and the data of the question category selection screen, the question category selection screen (FIG. 3) is displayed to obtain the question category (step S305). The category types are the same as those described with reference to FIG.

  Next, the question disclosure screen shown in FIG. 10 is displayed based on the screen data received from the server 2 by pressing the answer input button 131g of the Q & A toolbar 131C (step S307). In the question disclosure screen, a question input by the questioner in the question box 131D2 is displayed as text data. A product display unit 131D6 is provided below the question box 131D2, and the product display unit 131D6 includes: The product Go01 selected by the questioner on the screen of FIG. 7 (step S107) is displayed. Near the question box 131D2, an [answer] button 131D5a for displaying an intention to answer the question and requesting an answer input screen is provided.

  When the viewer of the question disclosure screen in FIG. 10 answers a question, the [answer] button 131D5a is pressed. Accordingly, it is determined that an operation for answering the question has been input (step S309: Y), and an answer screen is requested from the server 2 (step S311). When the [answer] button 131D5a is not pressed (step S309: N), the answer screen is not generated.

  The answer screen supplied from the server 2 is displayed (step S313). In the answer screen, as shown in FIG. 12, the question entered by the questioner is displayed as text data in the question box 131D2 as the information display area of claim 2, and is displayed below the question box 131D2. Is provided with an answer box 131D7 as a related information display area of claim 2. The user is prompted to enter [answer] as text data in this area. At the same time, as in the question screen shown in FIG. 7, a wish list display portion 131D4 is displayed to prompt the user to select [Wish] in the same manner as the question screen. The respondent selects [Wish] (product) from this list in the same manner as the question screen. In this embodiment, the respondent has selected Montblanc Go02 as [desired thing]. As a result of this selection, Montblanc characters (product information) are displayed in the region (product information display region of claim 2) in which "desired items" are displayed in FIG. In the vicinity of the answer box 131D7, a send button 131D3 for sending the inputted answer and the selected product information to the server 2 is provided.

  By inputting text data into the answer box 131D7, answer information is acquired, and when the respondent selects a product from the wish list display unit 131D4, product information as a desired product is acquired (step S315). The acquired reply information and product information identification information of the product information are transmitted to the server 2 by pressing the send button 131D5 (step S317). Above, the answer input process of the user terminal 1 is complete | finished.

  Next, the operation of the server 2 will be described. FIG. 13 is a flowchart showing the processing operation of the server 2 to which answer information is supplied from the user terminal 1. After receiving the respondent's ID and keyword from the user terminal 1 (step S401) and authenticating the member (step S403), the respondent information specified by the ID is extracted from the member database DB2 (step S403). Step S405). The information on the respondent includes attribute information, information on past questions asked by the respondent (for example, the number of questions and their categories), and information on past answers to the questions (for example, the number of answers and their categories).

Next, the reply information (text data) regarding the reply issued by the respondent from the user terminal 1 and the product information selected as [desired item] are acquired (step S407). The answer information is stored as content data 203a (see FIG. 4). Based on the information acquired in step S405 and step S407, the marketing point MP calculation process (step S409) regarding the selected product is executed. This process is executed every time the server 2 acquires information indicating that a product is selected from the product list. This process will be described later.
Based on the information acquired in S407, a question and answer disclosure screen (FIG. 15) is generated, and the system waits in a state where it can be disclosed based on a request from the user terminal 1 (step S411).

  Next, the procedure on the user terminal 1 side when the questioner views the answer from the respondent will be described based on the flowchart shown in FIG. Described below is a case where the user uses the user terminal 1 as a questioner and functions as a questioner terminal. Launch the browser as described above to access the Q & A site, display the Q & A site ID input screen (step S501), obtain the input ID and password of the questioner, and send it to the server 2 (step S501). S503). The server 2 can identify the browser's attribute information, question information, and answer information by acquiring an ID that identifies the member. After receiving the answer to the approval from the server 2, the question category selection screen (FIG. 3) is displayed and the question category is acquired (step S505). The category types are the same as those described with reference to FIG.

  By pressing the Q & A display / comment input icon 131e on the Q & A toolbar 131C, a question / answer disclosure screen (FIG. 15) is displayed based on the screen data received from the Q & A site (step S507). In the question answer disclosure screen, the question input by the questioner is displayed as text data in the question box 131D2 as the information display area of claim 3, and the answerer is displayed in the answer box 131D7 as the related information display area of claim 3. The answer entered by is displayed as text data. In addition, the question box 131D2 is provided with a product display part 131D2g for displaying the desired product selected by the questioner, and the selected product tiramisu Go01 is displayed on the display part 131D2g. The answer box 131D7 is provided with a product display part 131D7g for displaying the desired product selected by the respondent, and the selected product Montblanc Go02 is displayed on the display part 131D7g.

  A comment box 131D8 is displayed side by side in the answer box 131D7, and a comment to the answerer is input to the questioner by inputting text data in this box. In addition, when it is desired to send a thank-you item in response to the respondent's answer, in the vicinity of the comment box 131D8, adjacent to the pull-down button as the instruction area of claim 3, a thank-you gift list display section 131D4t is provided. In the display section 131D4t, the same product as the product displayed in the wish list selected by the questioner is displayed in the pull-down menu in the same manner as the question screen, as in the question screen. Encourage selection. A gift product display portion 131D4g as a product information display area of claim 3 is provided alongside the gift list display portion 131D4t. In the gift product display portion 131D4g, the product selected in the gift list display portion 131D4t is displayed.

  In the same screen, an evaluation data input unit 131Dj for evaluating an answer is provided. In this input section 131Dj, three-level evaluation [very helpful] [referenced] [not helpful] is displayed, and radio buttons 131Dj1, 131Dj2, 131Dj3 corresponding to each evaluation are provided. ing. By selecting any one of the radio buttons 131Dj1, 131Dj2, 131Dj3, it is configured to be able to input evaluation information for a response of a plurality of levels (three levels) evaluation.

  When the questioner views the question answer screen configured as described above and there is a comment on the answer content, the comment is input to the comment box 131D8. If the user is satisfied with the contents of the answer and desires to select a thank-you gift, the gift is displayed on the thank-you gift list display section 131D4t. Even if you are not satisfied with the content of the answer, you can select the product displayed on the product display part 131D7g as a gift as the item you want, but if you are particularly satisfied with the content of the answer, It is expected that a product displayed on the product display unit 131D7g as a desired item is selected as a gift. For this reason, it becomes possible to presume and measure the evaluation degree of a questioner according to the content of the selected product. Therefore, the evaluation data input unit 131Dj may not be provided.

  As described above, comment information based on text data, product information selected as a thank you gift, and evaluation information are acquired on the question answer screen (step S509). The comment information and the merchandise information identification information of the merchandise information are transmitted to the server 2 by pressing the send button 131D5 (step S511). This completes the process of acquiring the comment information of the questioner and the thank you gift information.

  Next, the operation of the server 2 will be described. FIG. 16 is a flowchart showing the processing operation of the server 2 when comment information or the like is supplied from the user terminal 1. After receiving the questioner's user ID and keyword from the user terminal 1 (step S601) and authenticating that he / she is a member (step S603), the questioner information specified by the user ID is extracted from the member database DB2. (Step S605). This questioner information is the same as the information handled in the processing described above (the flowcharts shown in FIGS. 9 and 13).

Next, the comment information (text data) issued by the questioner from the user terminal 1 and the identification information and evaluation information of the product information selected as [Thank you gift] are acquired (step S607). The evaluation information is stored as content data 203a (see FIG. 4). Based on the information acquired in step S605 and step S607, the calculation process (step S609) of the marketing point MP regarding the selected goods is performed. This process is executed every time the server 2 acquires information indicating that a product is selected from the product list. This process will be described later.
Based on the information acquired in S607, a question answer comment disclosure screen (FIG. 17) is generated, and a standby is made possible in a state that can be disclosed based on a request from the user terminal 1 (step S611).

  Next, with reference to the flowchart shown in FIG. 18, a procedure in which a general viewer browses a question and an answer and selects a thank-you gift on the user terminal 1 will be described. Questions / answers / comments exchanged between the questioner and respondent can be viewed by non-members. This viewer can get necessary information from the screen where Q & A comments on the Q & A community site are displayed at the same time. At that time, as a thank you for obtaining the information, select from the list of thank you gifts, This is input as an evaluation for the disclosed information.

  Specifically, the following processing is performed. The Q & A site is accessed by the browser of the user terminal 1, and a question / answer comment screen of the Q & A site is displayed (step S701). This screen is a screen created in advance by the server 2 (created in step S607). FIG. 17 shows a question answer comment screen on which a question, an answer, and a comment are displayed simultaneously.

  The display area 131D is provided with a question box 131D2, an answer box 131D7, and a comment box 131D8, which display question test data, answer text data, and comment text data, respectively. The question box 131D2 is provided with a product display part 131D2g for displaying the desired product selected by the questioner, and the selected product tiramisu Go01 is displayed on the display part 131D2g. The answer box 131D7 is provided with a product display part 131D7g for displaying the desired product selected by the respondent, and the selected product Montblanc Go02 is displayed on the display part 131D7g.

  Furthermore, in the page display area 131D, a thank-you gift list display section 131D4t is provided in the vicinity of the comment box 131D8. In the display section 131D4t, the same product as the product displayed in the wish list selected by the questioner is displayed in the pull-down menu in the same manner as the question screen, as in the question screen. Encourage selection. In line with the gift list display section 131D4t, a destination selection section 131D4s for selecting a destination to send the gift is provided. When this selection unit is pressed, as shown in the figure, a pull-down menu 131DPds is displayed so that a gift destination can be selected. The selected gift is displayed on the gift product display sections 131D4g1 and 131D4g2 provided on the same screen. Each gift merchandise display section 131D4g1, 131D4g2 displays the destination of the displayed merchandise.

  For example, when the destination is selected as the respondent in the destination selection section 131D4s, the color of the box of the gift product display section 131D4g2 displayed as the respondent changes to indicate that the respondent has been selected, and then the thank-you gift list display In the part 131D4t, the product for selecting the gift product is displayed in the pox whose color has changed.

  In this way, as shown in FIG. 19, gifts sent to each destination are selected and displayed. As described above, gift information for each destination is acquired on the screen (step S703), and when the send button 131D5 is pressed, the gift information, the questioner of the question displayed on this screen, and the respondent of the answer are displayed. The information (for example, ID information) for specifying is sent to the server 2 (step S705).

Next, the operation of the server 2 will be described. FIG. 20 is a flowchart showing the processing operation of the server 2 when the product information of the product selected by the viewer is supplied from the user terminal 1. The product information selected as a gift from the user terminal 1 and the user ID that identifies the questioner and the respondent are received (step S801).
Information of the questioner specified by the user ID is extracted from the member database DB2 from the received user IDs of the questioner and the respondent (step S803). This questioner information is the same as the information handled in the processing described above (the flowcharts shown in FIGS. 9 and 13).

Next, based on the product information received from the user terminal 1, a calculation process (step S805) of the marketing point MP related to the selected product is executed. This process is executed every time the server 2 acquires information indicating that a product is selected from the product list. This process will be described later.
Next, marketing points will be described. When a product is selected once, in principle, 1 point (hereinafter referred to as “P”) is added to the selected product. However, the weight that the selection means differs depending on the situation in which the product is selected. For example, if a person without basic knowledge selects the product, or if a person with basic knowledge selects it, it can be determined that the latter is more meaningful in selecting the product. More detailed marketing data can be collected by separately handling facts selected by others and facts selected by others.

  In other words, an index is determined according to the situation in which the product is selected, and when the selection is a weighted item by multiplying the index by the basic point 1P, one or more items can be selected in one selection of the product. The points are added. This index is determined by the relationship between the category of the question and the category in which the product is included, the attributes of the questioner or respondent who selected the product, the content of the question or answer, and the like.

The marketing point MP is calculated by the following calculation formula.
MP = 1 x Category index (C index) x Q & A index (QA index) x Voter index x Evaluation index x Question index (Qu index) x Answer index (An index)
Here, the category index means that if the category of the question is the same as the category of the selected product (the same word is used in the question and the name of the product), the person who has a deep knowledge of the product will be interested in the product. Therefore, the category index is determined so that the points are higher than when the categories are different.

Q & A index means that if the name of the selected product is included in the question and the answer to that question, it is expected that the person who is interested in the selected product has selected it. The index is determined so that the points are higher than in the case of. In addition, even if the words included in the question and the answer are similar words, synonyms, or names included in the same category even if the product names are not the same, the Q & A index is determined similarly. Also good.
The voter index is an index determined so that if the person who selected the product is a questioner or respondent, the points will be higher than those selected by other viewers. is there.

  The question number index and the answer number index are indexes that are used by linking to the voter index, and are not used when the voter is a viewer. If the voter is a questioner or respondent, the number of past questions and the number of answers are stored as data, so that the voter index can be changed according to the number of questions. is there. That is, since it can be presumed that a member who has a large number of questions and answers in the past has a deep knowledge of selecting a product, the index is set to be large when the number is large.

  The evaluation index is also an index linked to the voter index. It is set to increase the index of the questioners and respondents with high evaluation points. This evaluation index may be determined based on data acquired by the evaluation data input unit 131Dj in FIG. 15 or based on already accumulated evaluation points. Alternatively, it may be determined based on the contents of the gift sent as a thank you gift. In other words, when selecting the same product as the desired item as a thank you gift for the [desired item] displayed by the questioner or respondent, the person who selected the gift will use the disclosed question and answer information. Since it can be estimated that the degree of satisfaction is high, in such a case, the evaluation index is set high.

Hereinafter, the marketing point calculation process will be described based on the flowchart shown in FIG. The flowcharts shown in FIGS. 21 and 22 are subroutines. In the main routine, product information indicating that a product has been selected from the product list is acquired from the user terminal 1. Further, the attributes, the past number of questions, the number of answers, and the like are specified for the questioner and the respondent from the ID of the questioner and the answerer (steps S205 and S405).
Although a question or an answer is input, a product may not be selected, and it is determined whether the product information indicating that the product is selected includes the information supplied from the user terminal 1 (step 901). ). If no product is selected, MP cannot be calculated, and the process returns to the main routine.

  If a product is selected, it is determined whether the category of the product matches the category of the question, or whether the name of one category includes the name of the other category (step S903). ). If they do not match, the relationship between the contents of the question and the product is light, and it is predicted that the person who has selected the product is unlikely to have interest or knowledge about the product, so the index is set to 1 (step S905) and MP is set. 1 is determined (step S907), and the MP is stored in association with the selected product (step S909).

If they match, there is a high possibility that there is a relationship between the contents of the question and the product, and it is predicted that the person who selected the product is highly likely to have interest or knowledge about the product, so the category index is set to 2 ( Step S911).
Next, it is determined whether the person who selected the product is a questioner or an answerer (step S913). If it is neither a questioner nor an answerer, it is a viewer, the voter index is set to 1, and the process skips to step S931 (step S915). If the person who selected the product is a questioner or an answerer, the voter index is set to 2 (step S917).

It is determined whether the selected product has been selected as a gift product (step S919). If it is not a gift product, it is a product selected by the questioner or respondent as what he / she wants, and since question data or answer data is input in relation to the selection of this product, the Q & A index is determined next. . If it is a gift product, the Q & A index is not judged and the process skips to step S931.
In the determination of the Q & A index, it is searched whether the name of the selected product is included in the question sentence or the answer sentence (step S921). If not included, the QA index is set to 1 (step S923), and if included, the QA index is set to 10. If the product name is not included, but similar words, synonyms, and words that are included in the same category are included, the QA index is smaller than when the same word is included. (For example, similar words: 6, synonyms: 8, same category: 4).

  A Qu index determined based on the past number of questions of the person who selected the product is determined (step S927). For example, when the number of past questions is 0 to 10, it is set to 1, when it is 11 to 20 times, 1.5, and when it is 21 times or more, it is set to 2. Similarly, an An index determined based on the past number of responses is determined (step S929). Since the answering action is expected to require a higher level of knowledge than the questioning action, the An index is set to a slightly larger value than the Qu index. For example, when the number of past answers is 0 to 10 In the case of 1, 11 to 20 times, it is set to 2, and in the case of more than 21 times, it is set to 3.

  On the other hand, if the selected product is selected as a gift product in step S919, it is determined whether or not the gift item is the same as the [desired item] selected by the questioner or the respondent ( Step S931). If they are not the same, the evaluation index is set to 1 (step S933). If they are the same, the voter will be satisfied with the content of the answer or question and will be grateful for this. Is set to 3 (step S935).

  As described above, MP is calculated by multiplying all the indices determined in each step (step S937). The calculated MP is accumulated for each selected product (step S939). The MP accumulated for each product is used for marketing analysis.

Furthermore, in response to one selection of a product, evaluation points are accumulated for each user (questioner or respondent) sent in association with the product (step S941). One evaluation point is accumulated for each gift, and it is determined whether the accumulated point has reached a predetermined value (step S943). When the predetermined value is reached, it is output as valuable value information carrying identification information (step S945).
By presenting the output valuable value information to a predetermined store designated by the sponsor of the product, it is possible to receive the product whose evaluation point has reached the predetermined value.

  The identification information is, for example, a barcode, a QR code, an encrypted number sequence, and the output method includes printing by a printer, display output on a display screen of a portable terminal, and the like. In step S945, it is determined that the evaluation point reaches a predetermined value. However, for example, the value information may be output on condition that all types of the product list are gifted.

  In this case, the questioner or the respondent can obtain all types at an early stage by selecting and displaying the products that are not enough as [desired items] in order to prepare all types.

  In the embodiment described above, when a question is disclosed as basic information, an answer to the question is used as related information. However, the present invention is not limited to this, and the basic information and The following information may be used as related information.

  First, instead of the question in FIG. 10, a report in the blog in the server 4, for example, a diary, an impression about what happened, or the like may be used as basic information. Also in this case, [Wish] (product) is selected from the [Wish] list as described above. The person who browses the blog inputs the impression and evaluation information for the blog information as related information, and when inputting the impression and evaluation information, as described above, from the Wish list, Select [Wish] (product). Then, the founder of the blog who saw the impression and evaluation information input by the viewer inputs the impression and evaluation information for the blog information, and when inputting the impression and evaluation information, Like [Wish] list, select [Wish] (product).

  Secondly, as basic information, knowledge disclosed on a blog or a home page in the server 4, for example, know-how or a method (guide) may be used. Also in this case, [Wish] (product) is selected from the [Wish] list as described above. The person who browses the above blog, etc. inputs the impression and evaluation information for the above information as related information, and when inputting the impression and evaluation information, as described above, [Wanted] Item] (product) is selected. Then, the founder of the blog who sees the impression and evaluation information input by the viewer inputs the impression and evaluation information for the blog information. For example, a freely input comment, for example, a pre-displayed sentence “I tried it” or “Thank you” may be selected, or “good” may be clicked and input. Then, when inputting the impression and evaluation information, [Wish] (product) is selected from the [Wish] list as described above.

  Third, as the basic information, a report that the member has achieved something disclosed on the blog or homepage in the server 4 may be used. Also in this case, [Wish] (product) is selected from the [Wish] list as described above. The person who browses the above blog, etc. inputs the impression and evaluation information for the above information as related information, and when inputting the impression and evaluation information, as described above, [Wanted] Item] (product) is selected. Then, the founder of the blog who sees the impression and evaluation information input by the viewer inputs the impression and evaluation information for the blog information. For example, a freely input comment, for example, a pre-displayed sentence “I tried it” or “Thank you” may be selected, or “great” may be clicked and input. Then, when inputting the impression and evaluation information, [Wish] (product) is selected from the [Wish] list as described above.

100 Q & A system 1 User terminal 2, 4 Server 11 CPU
12 Input unit 13 Display unit 14 Communication unit 15 RAM
16 Memory unit

Claims (6)

Display means for displaying an image on the screen;
An input means for inputting basic basic information;
A designation means for designating a location on the screen;
To access a server via a communication network and display (1) a plurality of product information, (2) information on the order of displaying the plurality of product information, and (3) basic information input by the input means. An information display area, an instruction area for instructing display of the plurality of product information in the predetermined order when specified by the specifying means, and a plurality of product information displayed in the predetermined order, Receiving means for receiving, from the server, screen data for displaying a product information display area for displaying the product information designated by the designation means on the screen;
Based on the plurality of product information, the order information, and the screen data received by the receiving means, (1) the information display area and the instruction area are displayed on the screen, and (2) the input means. (3) When the instruction area is designated by the designation means, the plurality of product information is displayed on the screen in the predetermined order, (4) Displaying the product information display area and displaying the product information specified by the specifying means in the product information display area among the plurality of product information displayed in the predetermined order. Control means for controlling the means;
Transmitting means for transmitting user identification information for identifying a user, basic information input by the input means, and product information identification information for identifying product information specified by the specifying means to the server via the communication network; ,
With client system. Display means for displaying an image on the screen;
An input means for inputting related information related to basic basic information;
A designation means for designating a location on the screen;
The server is accessed via a communication network, and (1) a plurality of product information, (2) information on the order of displaying the plurality of product information, (3) the basic information, and (4) the basic information are displayed. An information display area to be displayed, a related information display area for displaying the related information input by the input means, and an instruction to display the plurality of product information in the predetermined order when specified by the specifying means Received from the server the instruction area and screen data for displaying the product information display area for displaying the product information designated by the designating means among the plurality of product information displayed in the predetermined order. Receiving means for
Based on the plurality of product information, the order information, the basic information, and the screen data received by the receiving means, (1) the information display area, the related information display area, and the instruction area are displayed on the screen. And displaying the basic information in the information display area, (2) displaying the related information input by the input means in the related information display area, and (3) indicating the instruction area by the specifying means. When specified, the plurality of product information is displayed in the predetermined order. (4) Of the plurality of product information displayed in the predetermined order, the product information specified by the specifying means is the product. Control means for controlling the display means so as to display in the information display area;
Transmitting means for transmitting user identification information for identifying a user, related information input by the input means, and product information identification information for identifying product information specified by the specifying means to the server via the communication network; ,
With client system. The receiving means includes
(1) a plurality of product information, (2) information on the order in which the plurality of product information is displayed, (3) basic basic information, (4) related information related to the basic information, (5 ) An information display area for displaying the basic information, a related information display area for displaying the related information, and an instruction for instructing to display the plurality of product information in a predetermined order when specified by the specifying means Screen data for displaying on the screen a product information display region for displaying product information specified by the specifying means among the region and the plurality of product information displayed in the predetermined order. Further receiving from the server,
The control means includes
Based on the plurality of product information, the order information, the basic information, and the screen data received by the receiving means, (1) displaying the information display area and the related information display area and displaying the information The basic information is displayed in an area and the related information is displayed in the related information display area. (2) When the designation area is designated by the designation means, the plurality of product information are displayed in the predetermined order. (3) Display the product information display area and display the product information designated by the designating means among the plurality of product information displayed in the predetermined order in the product information display area. Controlling the display means to display,
The client system according to claim 1, wherein the transmission unit further transmits user identification information for identifying a user and product information identification information for identifying the product information designated by the designation unit to the server. . A server connected to the plurality of client systems according to claim 1 via the communication network,
Storage means for storing the plurality of product information, the order information, and the screen data;
The plurality of product information, the order information, and the screen data stored in the storage unit are transmitted to the plurality of client systems via the communication network, and the user identification information, the basic information, and the product information are transmitted. Transmitting / receiving means for receiving identification information from the plurality of client systems via the communication network;
The number of receptions of the product information identification information is totaled for each product information and each user identification information, the total value for each product information is stored corresponding to the product information, and the total value for each user identification information is the user identification information. Processing means for controlling the storage means so that the received basic information is stored corresponding to user identification information, and stored correspondingly,
A server with   The processing means determines whether or not a common word is used for the basic information and the product information identified by the product information identification information, and if it is determined that a common word is used The server according to claim 4, wherein the total value for each user identification information is set larger than a case where it is determined that a common word is not used. When the total value for each of the user identification information reaches a predetermined value, the processing means transmits data indicating that the total value has reached the predetermined value to the client system corresponding to the user identification information. The server according to claim 5, wherein the transmission / reception means is controlled in such a manner.
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