JP2007164716A - Mall management system and article sales management method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To strengthen connection between an affiliator and a seller in Internet sales using an affiliate. <P>SOLUTION: This article sales management system has: a seller terminal 5 held by a seller who sells articles; an SN terminal 2 having a plurality of members and which provides each member with a community site having my page and a mall management system 4 held by a person who operates his/her mall operation site for selling the articles of the seller in the community site 13c. In the article sale management system 1, an article which one member desires to recommend is selected among articles which the seller desires to sell, the selected article is placed in the my page 13c of the one member so that the other member can purchase it, purchase applications from other members are asked for and charging information regarding a referral fee of the article is generated to the one member after being connected to the seller terminal. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a merchandise mall management system and merchandise sales management method used in electronic commerce in which a user purchases a merchandise after viewing a merchandise advertisement on an electronic shopping site on the Internet such as affiliate online shopping.

  Conventionally, an electronic commerce method in which a user purchases a product from a member store of an electronic shopping site on the Internet has already been performed. In that case, each user directly accesses the shopping site of the seller, but in many cases, a site that collects links to a plurality of shopping sites is used as a shopping mall, and the link from the link to each shopping site is used. There are many things that can be purchased directly.

  At this time, the shopping mall categorizes and publishes the products handled by classifying the products into a plurality of categories in order to handle products of other varieties. When Internet shopping is performed via the shopping mall, desired products are narrowed down from the classification, and products to be purchased are determined.

  By the way, when managing and operating a shopping mall, register a store as a member store, solicit sales from the member store, sell it at your own shopping mall, and sell products via the mall Will collect a portion of sales from member stores.

  However, from the standpoint of stores that sell products, in order to increase access to their own shopping sites, they want to open stores in many shopping malls, but there are restrictions on the number of shopping malls. You may not be in a situation where you can open a store by hanging. On the other hand, managers and operators who want to open new shopping malls face the problem of having to collect member stores as the premise of creating a mall, but they are interested in internet shopping among many shops nationwide. Finding a store and registering it with a member store is not easy.

  Even if a new shopping mall can be established, if the number of users accessing the shopping mall site cannot be expected, management as a shopping mall becomes difficult.

For this reason, in recent years, Internet shopping is often performed by a method called an affiliate (for example, Patent Document 1). Affiliates are not limited to shopping malls. When an article introducing a product is posted on a personal Internet site and the product is purchased by looking at the introduction article, the affiliate who wrote the article introduces the sales. Pay a part. There are countless affiliators that are not limited to shopping malls, so many article introductions will be posted. As a result, if many affiliates post their own products, the sales of the products will increase.
JP 2002-236634 A

  However, even with affiliates, if the user does not purchase the product after reading the introduction article of the product, the sales of the product will not be improved. Affiliate merchandise articles are heavily influenced by word of mouth. In other words, compared to advertisements issued by the media, introductions that acquaintances use or recommend often have a large impact on product sales. That is, when an affiliate introduction article is posted by many affiliates, the introduction of the product may be effective for acquaintances of the affiliate, but it may not be very efficient for unrelated users. In addition, as an affiliate, the act of introducing a product to an acquaintance will be performed, so for example, the psychology of posting a product that can be introduced with peace of mind, such as being good to use it, works. Therefore, there is a desire to avoid introducing a lot of randomly selected products.

  In other words, as an affiliate, how to find a product that can be relieved and how to increase the number of acquaintances who see your page will influence the sales of the product, and as a seller, how to find an affiliate with many acquaintances, Whether or not you introduce them is an important factor for improving product sales.

  Therefore, the technical problem to be solved by the present invention is to increase the sales volume for merchandise sellers by strengthening the connection between affiliates and sellers in internet sales using affiliates, It is to provide a shopping mall operator with a merchandise sales management system that can increase the number of users and facilitate the operation.

  In order to solve the technical problem, the present invention provides a mall management system having the following configuration.

According to the first aspect of the present invention, a community terminal having a plurality of seller terminals possessed by a seller who sells merchandise and a community site having a plurality of members and a page on which each member can write is provided. A mall management system of a person who operates his own mall operation site for selling the merchant's product, which constitutes a merchandise sales management system connected with the network and selling the merchant's product,
The mall management system is
Application accepting means for accepting an application for listing the product of the seller to the community site from the community terminal;
Link forming means for permitting application of product introduction posting on the community site accepted by the application accepting means and forming a link to the mall management site of the mall management system on the community site;
A mall management system is provided, comprising payment management means for managing payment of a product listing fee from the seller on which the listing is performed to the community terminal.

According to the second aspect of the present invention, the community site provided in the community terminal is a membership-based community site that executes a social networking program in which a plurality of members participate and a new member participates by introduction of the member. ,
The community terminal
A storage unit that stores a member page for recording articles for other members in the site in association with each member,
The member page stores an introductory article on the seller's product sold on the commercial site and link information to a page on which the seller's product on the commercial site is posted. The mall management system according to the first aspect is provided.

According to the third aspect of the present invention, a plurality of seller terminals possessed by a seller who sells products, a community terminal having a community site having a plurality of members and a page on which each member can write, Mall management possessed by a person who operates his own mall operation site for selling the merchant's products in the community site, which is connected to the network and constitutes a merchandise sales management system for selling the merchant's products. A system,
The mall management system is
A registered product database that stores information about products that the seller wants to sell;
Of the products whose information is stored in the registered product database, a product selection processing unit that requests the community terminal to select a product that the member wants to sell;
A product management database for storing information on the product selected by the one member in response to the request of the product selection processing unit;
A product placement unit that performs processing for placing the product stored in the product management database on the community site of the first member so that other members can purchase it;
A sales reception unit for requesting a purchase application from the other member for the product posted on the community site of the one member by the product posting unit;
A sales information liaison unit for notifying the merchant of products for which a purchase application has been made by the sales reception unit;
A mall management system comprising: a billing information generation unit configured to generate billing information related to an introduction fee of the product for the one member after being contacted to the seller terminal by the sales information contact unit. provide.

According to the fourth aspect of the present invention, a plurality of seller terminals possessed by a seller who sells products, a community terminal having a community site having a plurality of members and a page on which each member can write, Mall management possessed by a person who operates his own mall operation site for selling the merchant's products in the community site, which is connected to the network and constitutes a merchandise sales management system for selling the merchant's products. A product sales management method for managing product sales using a system,
Storing in the product sales management system information about the product that the seller wants to sell,
Among the products stored in the product sales management system, the community terminal is requested to select a product that the one member wants to recommend,
Storing information on the product selected by the one member in response to the request in a product sales management system;
The product stored in the product sales management system is posted on the community site of the 1 member so that other members can purchase it,
Requesting a purchase application from the other member for the product posted on the community site of the one member,
Notifying the seller of products that have been applied for purchase by the other members,
After contacting the seller terminal, billing information relating to the product introduction fee is generated for the one member, and a product sales management method is provided.

  According to the present invention, since a shopping function can be given in a community site having a plurality of members, it is possible to introduce and purchase products using the close connection between the members. In addition, the member who introduced the product is motivated to introduce the product because billing information is generated when another member purchases the product through his / her introduction. In addition, because the page that introduces the product is your own page, and acquaintances often view it, the awareness works in the direction to stop listing products other than those that you can confidently recommend, and the selection of good products As a result, product introductions are never made.

  Hereinafter, a product sales management system according to an embodiment of the present invention will be described with reference to the drawings.

  The product sales management system according to the present embodiment is a system having a network configuration as shown in FIG. That is, the product sales management system 1 includes a social networking terminal 2 (hereinafter abbreviated as SN terminal) as a community terminal, a plurality of seller terminals 5, a mall management system 4, and a member terminal 3, each of which is an Internet. Connected with.

  In this embodiment, the SN terminal 2 is a terminal that manages and operates a membership community site that executes a social networking program. Each SN terminal 2 operates independently. The membership system community site itself has been widely used except for the feature of having an affiliate function rather than an alliance with the mall management system 4 described later. The membership community site has a plurality of members, and new members can participate only by introduction of members. The membership-based community site may exist in any node on the Internet and does not necessarily have to be stored in the SN terminal 2, but in this embodiment, the membership-based community site uses the URL of the mall management system 4 as a URL. A case where it is configured as a server will be described.

  The member terminal 3 is a terminal used by members of the membership community site managed and operated by the mall manager. Members of member terminals have their own pages (hereinafter abbreviated as “my pages”) on the member-based community site, and users can enter articles on these pages and send them to other members. ing. Hereinafter, in this embodiment, an owned member is used as a term for identifying a member who owns a specific My Page among members of the membership system community site. The owned member functions as an affiliate in this embodiment. In addition, members can input information such as comments on other members' My Pages, and members can communicate with each other via My Pages on the Membership Community Site. Hereinafter, the browsing member is used as a term for identifying the member who is browsing the My Page of other members among the members of the membership system community site. In addition, members of the membership system community site can register other members of the site as friends with the consent of both parties. A friend member is used as a term for identifying a member registered as a friend among members of the membership system community site.

  The mall management system 4 is for linking with at least one or more SN terminals 2 to provide a shopping function within each membership community site in the membership community sites managed and operated by each SN terminal 2. is there. In FIG. 1, the shopping function is given to the membership community site operated by each SN terminal 2 in cooperation with three SN terminals 2. The mall management system 4 includes one center server 4a and a plurality of front servers 4b in the present embodiment. The front server 4b is a server that is connected to one or a plurality of SN terminals 2 that are affiliated with the mall management system 4 and that mainly performs statistical processing within a membership-based community site managed and operated by the SN terminal 2.

  On the other hand, the center server 4a collectively manages sellers for shopping at each membership system community site and aggregates shopping information statistically processed by the front server 4b. Perform statistical processing such as sales management. The center server 4a registers a seller who sells products as a member store, and has an affiliate site used for registration for selling products of the member store. The center server 4a stores information for managing / operating affiliate sites such as store information and product classification tables. The affiliate site is a site used for selling merchandise of member stores, and is managed and operated by the mall management system 4. In the present embodiment, the affiliate site is used for selling products in a member-based community site that is independently managed and operated by the SN terminal 2, and Internet shopping managed and operated by the affiliate site on the member-based community site. It is in the form of renting a mall. The affiliate site may exist in any node on the Internet and does not necessarily have to be stored in the center server 4a. However, in this embodiment, the affiliate site is configured with the center server 4a as a URL server. The case will be described.

  The seller terminal 5 is a terminal owned by a seller who wants to sell a product, and can use a general-purpose computer. The seller sells a product on a commercial site (hereinafter abbreviated as an EC site) for selling his / her product in the membership community site managed and operated by the SN terminal 2 independently. Information on introductory text, images, purchase applications and payments for selling your products is posted on the EC site, and those who want to purchase products using the EC site can use their own terminals. Access and use. Further, as will be described later, the seller terminal applies for and registers the sale of the product to the SN terminal 2 and sells the product through an affiliate site managed by the SN terminal 2.

  As will be described later, the mall management system 4 registers a plurality of seller terminals in the affiliate site in the center server 4a, and the mall management system 4 is a shopping mall site that manages the sale of products that each seller terminal intends to sell. Can function. In the present embodiment, as described above, the membership-based community site and the affiliate site are operated by different operators, and it is necessary to establish a partnership between the two sites. In the present embodiment, a shopping mall site managed and operated by the mall management system 4 in response to an application from the membership community site is lent to the membership community site.

  FIG. 2 is a diagram showing a screen display example of the top page of the member-based community site displayed on the member terminal. The member-based community site is provided with an information input unit 13 for entering a member's photograph, greetings 11, and information transmitted by the member on My Page 10 owned by each member. The information input unit is configured to switch pages to be displayed by selecting a tag such as a blog 13a, a profile 13b, and a recommended item 13c in which a recommended product is written.

  When a recommended tag is selected, an affiliate page 13c for introducing a product recommended by the member as shown in FIG. 2B is displayed as an example. The page is a page for posting products registered in the affiliate site of the center server 4a. This page registers the product 14 that the owner wants to introduce from among the products registered on the affiliate site, and publishes it based on the photo image 15 and the introductory article 16 stored in advance in the center server 4a. can do. It should be noted that the order of the products to be posted can be changed as appropriate by operating the pull-down menu 18b regarding rearrangement. The details of the process for changing the posting order will be described later.

  In addition, information such as a comment 17 about other members who purchased the product is posted on the affiliate page 13c. Introductory articles and comments can be made by operating the corresponding edit buttons 19a and 19b. In addition, an affiliate link button 18a is provided, and by operating the button, the screen shifts to an affiliater top screen 1002 (see FIG. 6B) of the center server 4a described later.

  FIG. 3 is a block diagram showing a schematic configuration of the SN terminal 2 of the membership system community site. The SN terminal 2 is a server system connected to the Internet, and a general-purpose computer can be used. The SN terminal 2 includes a control calculation unit 20 that controls the control of the terminal, a communication control unit 21 that controls transmission / reception with the Internet, a main program 22 that stores a program of a membership community site, and a membership community via the Internet. Web data 23 that stores web data such as site frames, member database 24 that is a database that stores information related to members of the membership community site, a member information management database 25 that stores management information of the member's friend members, There is provided an affiliate module 26 for storing various data and programs related to affiliates performed in the membership community site. The affiliate module 26 is a program module that is transmitted from the front server 4b of the mall management system 4 and installed in the SN terminal 2 when establishing a connection between the SN terminal 2 and the mall management system 4 to be described later. Is a program for processing related to affiliates performed in the membership community site managed and operated by and data used for them.

  The web data 23 has a database function that mainly stores the my pages of members of all membership-based community sites and stores related data related to the my pages. The information of the web data 23 is appropriately updated by a signal transmitted from the control calculation unit 21 of the SN terminal 2 or the mall management system 4 as will be described later.

  The member database 24 is a database that stores information about members in a member-based community site such as a member ID for identifying a member, a login password, information about a member's name and address, and the number of points acquired.

  The member information management database 25 manages the relationship between the members of the member-based community site and other members. For example, the member ID of a friend member registered as a friend and the My Member's My Page It is a database that stores information on the relationship between members, such as the browsing history and the number of browsing times, for each member.

  The affiliate module 26 stores information necessary for selling products on the membership system community site. The affiliate module 26 is a program module that is transmitted from the front server 4b and provided in the SN terminal 2 when the SN terminal 2 makes an alliance for selling products. The specific configuration of the affiliate module 26 will be described later, but history information on products purchased in the past by members of the member-based community site, management information related to product sales of each member such as recommended products, products handled by the seller terminal Stores information related to products such as IDs, images, sales prices, product names, and the like, and performs processing calculations such as purchase history creation.

  Next, with reference to FIG. 4, the positioning of each terminal for buying and selling merchandise in the membership system community site will be described. Hereinafter, focusing on one SN terminal 2, the description will be made on the assumption that the alliance with a member-based community site managed and operated by one SN terminal is completed.

  The seller terminal 5 makes an offer for exhibition to the center server 4a as described above, and registers the product (see arrow 101). The product registered in the affiliate site is registered in the affiliate site of the center server 4a, and can be used as a reference for product selection by browsing when the owner member searches for and selects a product to be posted on my page. The product selected by the owner member is posted as a recommended product on the affiliate member's affiliate page 13c of the above-mentioned membership system community site. At this time, information related to sales such as product images, names, prices, and basic product introductions posted on the affiliate site is transmitted from the mall management system and posted on the affiliate page 13c of the membership system community site (arrow) 103), and can be used as a reference when the browsing member purchases a product on the affiliate page of the owner member.

  When a member browsing the affiliate page 13c of one member browses the member-based community site (arrow 104) and applies for purchase of the listed product (arrow 105), the EC that places the merchant terminal product from the affiliate page It is possible to link to the site (arrow 106) and purchase a product at the EC site.

  The product purchased by the viewing member on the EC site is sent from the seller to the viewing member who is each purchaser (arrow 107). Further, billing information for paying a part of the sales price to the mall management system 4 is created in the front server 4b (arrow 108), and points are generated for the member who introduced the product (arrow 109). Further, a purchase point is also generated for the member who purchased the product (arrow 110).

Hereinafter, a configuration for specifically realizing the positioning of each terminal will be described. First, the mall management system 4 will be described. FIG. 5 is a block diagram showing a schematic configuration of the mall management system 4. The mall management system 4 includes the center server 4a and the front server 4b as described above. The center server 4a includes a communication control unit 30 that controls communication via the Internet, a control calculation unit 31 that performs control calculation, a seller database 32, a registered product database 33, a web data 34, a product classification table 35, and a program 36. The front server 4b includes a communication control unit 37 that controls communication via the Internet, a control calculation unit 38 that controls the control calculation, a web data 39, a member information database 40, a program 41, a comment database 42, a planned purchase item database 43, For each product selected by the owning member to be posted on the affiliate page 13c, information such as the purchaser's information, product price, registration date, etc., which member purchased the product via the affiliate page 13c of the relevant My Page A product management information database 44 for storing information such as a product purchase history and the number of times of purchase, and a purchased product history database 45 for storing history information of products purchased by members are provided. The data stored in each database of the center server 4a and the front server 4b is shared by NFS, and each control calculation unit 37 is configured to be freely operated.
Is provided.

  The center server 4a of the mall management system 4 displays top screens 1001 and 1002 as shown in FIGS. 6A and 6B on a terminal that has accessed a predetermined URL. These top screen data are stored in the web data 34 of the center server 4a. The top screen is displayed when the merchant top screen 1001 shown in FIG. 6A displayed on the merchant terminal operated by the merchant and when a member of the membership system community site accesses through a link from the membership system community site. A top screen 1002 for the affiliate shown in FIG. 6B is prepared.

  The seller top screen 1001 includes a seller registration button 1003, a product registration button 1004, and a payment management button 1005. The affiliate screen top screen 1002 includes a seller list button 1006, a product search button 1007, and a point confirmation button 1008.

  While any one of the top screens 1001 and 1002 is displayed, the control calculation unit 30 of the center server 4a performs a loop process until a button displayed on the top screen is pressed, and a predetermined button is pressed. To start various processes assigned to the button. First, a process in which the seller terminal operates the seller registration button 1003 and the seller terminal 5 indicated by the arrow 101 makes an offer for exhibition to the SN terminal 2 will be described.

  FIG. 7 is a display example of a screen displayed when the seller terminal operates the seller registration button on the seller top screen 1001. This screen is a screen for the seller to register as a member store in the SN terminal 2, and is provided with an input field for inputting a password 1011, a name 1012, an address 1013, a sales site (EC site) URL 1014, and an e-mail address 1015. Yes. When the seller inputs predetermined information in the input field and transmits it to the center server 4a, the center server 4a gives a seller ID to the sender and stores the information in the seller database 32. To do. When these processes are completed, the control calculation unit 31 transmits the registration completion and the seller ID and login password to the email address entered in the email address input field 1015. Thereby, the registration process of the seller to the seller's center server 4a is completed. The merchant ID assigned at this time functions as identification information for identifying the merchant.

  Next, the seller who has completed the registration of the seller registers the product to be sold to the center server 4a using the sales management system. This process is started when the registered seller operates the product registration button 1003 on the top screen 1001. When the product registration button 1004 is operated, a product registration screen 1020 shown in FIG. 8 is displayed. This screen is a screen for the seller to register products that the center server 4a wants to sell in the membership community site. The product name 1021, the introduction sentence 1022, the product classification 1023, the desired price 1024, the product image 1025, and the introduction fee rate 1026. There is an input field for inputting. The seller inputs predetermined information in each input column for the product to be sold. Here, the product category input field 1023 is entered with reference to the product category table 35 of the center server 4a. The product classification is divided into, for example, major categories such as food, clothing, books / CDs / DVDs, leisure goods, etc., and each category is further classified into small categories. The small classification may have a multi-layer structure. The seller decides to which class the product to be sold belongs by his / her own judgment and inputs the class. Further, the introduction fee rate 1026 is used as a calculation standard for points to be returned to the member when the member of the membership community site introduces and the product is sold, and is information indicating a ratio to the selling price. For example, a numerical value such as 3%, 5%, or 10% is input. If the referral fee rate is high, it is possible to receive a benefit that it is easy for many members to introduce, but the amount of payment for the selling price increases, so the disadvantage that the profit decreases.

  When the input information is transmitted to the center server 4a, the center server 4a assigns a product ID to the product and stores the information in the registered product database 33. In addition, an EC site (see FIG. 12) to be used for purchasing the product is created. Hereinafter, the product ID functions as identification information for identifying the product. Upon completion of these processes, the control calculation unit 31 transmits the URL of the EC site and the product ID to the e-mail address stored in the seller database 32 to the effect that the registration of the product has been completed. Thereby, the merchandise registration process in the seller's center server 4a is completed.

  Next, the member of the membership system community site selects the merchandise of the seller registered in the affiliate site, and creates a product link for posting on his affiliate page 13c (arrow 103). FIG. 9 is a flow showing a flow of processing for creating a product link on the affiliate page 13c. When this processing is performed, the member who owns the member-based community site operates the affiliate link button 18a provided on the My Page to access the affiliate site top screen 1002 (SB1). Next, the seller list button 1006 or the product search button 1007 provided on the top screen 1002 (SA1) for the affiliate is operated (SB2), and the product to be registered in the affiliate page is selected. The seller list button 1006 displays a list of sellers registered in the seller database 32 of the center server 4a, and uses the seller's information to search and select products to be posted on the affiliate page. Used when doing. The product search button 1007 is used when searching for and selecting a product to be posted on the affiliate page based on the product type information based on the classification of each product in the registered product database 33. Hereinafter, the case where the product search button 1007 is operated will be described.

  When the product search button 1007 is operated (SB2), a product search screen illustrated in FIG. 10 is displayed (SA2). The product category is displayed, and the product category is shifted to a lower category, and finally the product included in the desired product category is searched. FIG. 10 is a screen display example of the product search screen. FIG. 10 shows a state where the product classification is selected and the product is displayed on the screen. In this screen, information 1031 regarding the product classification and information 1032 regarding the product are displayed. The information regarding the product is information stored in the registered product database 33, and a product whose product classification matches the product classification information is retrieved and displayed. As product information 1032, a product image 1033, a product name 1034, a sales price 1035, an introduction fee rate 1036, and a selection button 1037 are displayed. The member who owns the membership system community site can confirm this information and select the product (SB3) by operating the selection button 1037 when he / she wants to select the product. The selected product is registered together with information on the selection date and time. When the product selection information is transmitted to the center server 4a, the center server 4a transmits the information to the front server 4b (SA3).

  When the front server 4b receives information on which product has been selected by the member from the center server 4a (SC1), the front server 4b updates the member information database 40 and adds information on this product to the affiliate page 13c of the member. In this way, the affiliate page 13c is updated (SC2). The information updated at this time is information such as the names, images, and prices of the products stored in the registered product database 33. These information affiliate modules 26 (product management information database 44 (see FIG. 11)). Stored in Members who own membership-based community sites can add their own product introduction articles in addition to the information. This process can be performed by operating the edit button 19a on the affiliate page.

  When the member who owns the member-based community site operates the edit button 19a of the article introduction article, the control calculation unit 21 compares the member ID used for the login with the member ID of the displayed My Page, Only when they match, the editing of the introductory article 16 is permitted. In this way, when the editing of the affiliate page of the membership system community site is completed, the information about the edited and added article is stored in the member information database 40 of the front server 4b, and the affiliate page is added to the affiliate page. Update (SC3).

  Next, a process in which a viewing member who is another member of the member-based community site browses the affiliate page of the member and purchases a product will be described. First, as described above, an operation when another browsing member of the membership community site browses the affiliate page 13c of one owned member (arrow 104) will be described.

  On the affiliate page, as described above, products selected by the owner member are posted. It should be noted that the order of products listed on the affiliate page 13c can be changed as appropriate by operating the pull-down menu 18b regarding rearrangement. The display order is “order of registration date” in which products newly registered by the owner member who is the owner of the affiliate page are placed at the top, and among the products displayed on the affiliate page 13c, the products that are sold are placed above. The order of sales is determined by the order in which they are sold, purchased by the browsing member who is browsing the affiliate page (that is, the member who often views the browsing member's My Page) It is “order of close friends” that places products at the top. The process of how to switch the posting order will be specifically described. This process is mainly managed by the affiliate module 26.

  As described above, the affiliate module 26 is a functional block that the SN terminal 2 receives and implements from the mall management system 4. FIG. 11 is a block diagram showing the configuration of the affiliate module 26. The affiliate module 26 includes a calculation function unit 51 and an affiliate data unit 52 that perform various calculations.

  The affiliate data section 52 stores various data related to affiliates. Specifically, a purchase product log 52a in which history information of products purchased by the member is stored is provided. Information on the purchased product history log 52 a is periodically transmitted to the front server 4 b and stored in the product management information database 44.

  First, the case where products are arranged in order of registration date and posted on the affiliate page 13c will be described. As described above, the product management information database 44 stores information on the date and time when the product selected by the owner member was selected. When listing the products on the affiliate page 13c in the order of registration date, the listing order of the products listed on the affiliate page 13c is sorted based on the registration date information stored in the product management information database 44. Posted on affiliate page 13c.

  Next, in the case where the products are posted on the affiliate page 13c in the “sold order” in which the order of placement is determined so that the sold products are arranged on the top, the products stored in the purchased product history database 52a Based on the number of sales information. That is, the products are rearranged in descending order from the number of sales of the products stored in the product management information database 44, the order of the products listed on the affiliate page 13c is changed, and the affiliate page 13c in that order. Posted in

  When listing products in the order of “close friends” that place products purchased by browsing members who are browsing the affiliate page (that is, members who often browse their own pages) at the top Changes the listing order of the products based on the information in the member information database 25. That is, the information of the member who is browsing the affiliate page is read out, and the member information database 25 is searched for the information of the member's friend from the member information database 25. Then, the information of the searched friend is matched with the information of the purchaser of the product stored in the product management information database 44, and the order of listing the products is sorted and posted on the affiliate page 13c in this order. By listing the product in the order of “close friend”, information such as an acquaintance who has purchased the product in the past can be obtained, which can be used as a reference for product purchase. For example, because the acquaintance has purchased the product you plan to purchase, you can purchase it with peace of mind, for example, if the product is clothing or other clothing, you should refrain from purchasing the same item can do.

  As described above, a browsing member who browses an affiliate page 13c of another member can add a comment on the affiliate page 13c being browsed or make a purchase application for a product (see arrow 105).

  First, adding comments will be explained. The comment is added by operating the edit button 19b (see FIG. 2B) on the affiliate page. When the browsing member of the membership system community site operates the comment editing button 19b of the product, the control calculation unit 21 obtains the member ID used for the login and the member ID of the member who owns the displayed My Page. Only when they are different from each other, the comment 17 can be edited. When the addition of the comment is completed, the data of the comment is added and stored together with information about the comment attached to which product of which My Page in the comment database of the front server 4b (see FIG. 5).

  A process for purchasing a product will be described. When the information on the product 14 (see FIG. 2B) posted on the affiliate page 13c is clicked, it is possible to move to the EC site of the product and proceed with the purchase procedure. FIG. 12 is a screen display example of the EC site. The EC site displays the detailed information of the product that the browsing member has moved to the link destination among the products posted on the affiliate page 13c and the functional block for proceeding with the purchase procedure. Specifically, an introduction article 1041, a product image 1042, product information 1043, a purchase quantity 1044, a purchase button 1045, a future shop addition button 1046, a friend comment 1047, and the like are posted. Among these, the product image 1042 and the product information 1043 are displayed using information stored in the registered product database 33 of the center server 4a. Further, the introduction article 1041 displays the introduction article stored in the registered product database 33 of the product that the owner member has posted on his affiliate page 13c. In addition, the friend comment 1047 is displayed by searching the comment database 42 for a comment 1047 posted by the friend who purchased the product among the browsing member's friends from the comment database 42.

  The future shop addition button 1046 is operated when the browsing member who sees the purchase page does not purchase at the present time but is interested in the product. When the button 1046 is operated, the product ID is added to the information of the future shop list provided in the browsing member purchase planned product database 43. An upper limit may be set for the number of products that can be added to the list. The list is a list in which products desired by the browsing member are arranged, and can be disclosed to friend members. As a public method, for example, when the browsing member's birthday is approaching, it can be transmitted to a friend member by e-mail or the like, and function as a reference list for gifts.

  A person who wants to purchase a product from the EC site 1040 inputs the desired purchase quantity into the quantity 1044 and presses the purchase button 1045. As a result, the product can be purchased.

  When the browsing member operates the purchase button 1045, the screen is switched to an information input screen (not shown), and necessary information such as a transmission destination and a payment method is input on the screen to execute a product purchase. When this purchase execution is performed, the calculation function unit 51 of the affiliate module 26 transmits to the SN terminal 2 the member IDs of the affiliated member and the viewing member of the affiliate page 13c that is the link source. When the SN terminal 2 receives these pieces of information, it is stored in the member information database 40 that the browsing member has purchased the product via the affiliate member's affiliate page 13c. In addition, the purchase history information of the purchasing member is stored in the product management database 44, and the history information of the product purchased by the browsing member is stored in the purchase product log 52a, and the purchase product history database 45 of the front server is stored after a predetermined period. Sent. Further, sales information of member stores that are sellers is stored in the seller database 32. These pieces of information are used for calculation of introduction points to the owner member, which will be described later, calculation of purchase points for the viewing member who is the purchaser, and calculation of an introduction fee for introducing products to the seller.

  Further, information indicating that a product has been purchased is transmitted from the front server 4b to the seller terminal 5 via the center server 4a. Specifically, information such as the product ID, the number of items sold, purchaser information, and information on the destination of the product is transmitted. Upon receiving these pieces of information, the seller terminal 5 performs a product shipping process, and ships the sold product to a designated shipping destination.

  In this embodiment, when a browsing member purchases a product via an affiliate member's affiliate page, an introduction point (arrow 109) is generated for the owning member and a purchase point (arrow 110) is generated for the browsing member as described above. To do. The points are stored in the member information management database 25. The introduction point is determined based on information on the introduction fee rate 1026 determined and input by the seller when the product is registered. Further, the purchase point is determined based on the purchase price of the product. These points can be used when purchasing goods. In addition, when the owning member purchases a product through his / her affiliate page, no referral points are generated. Specifically, it is determined whether the information of the member ID of the affiliate page 13c that is the link source transmitted to the SN terminal 2 and the member ID of the browsing member match. Processing is performed so that processing is not performed. In this way, by making the referral fee for members a point system, merchandise is actively purchased via other members, leading to a healthy shopping mall activation.

  Further, the SN terminal 2 performs an introduction fee billing process for the seller from whom the product is sold (arrow 108). Specifically, for the seller specified by the seller ID, billing information for the amount obtained by subtracting the introduction fee at a predetermined ratio of the selling price is created and stored in the seller database 32. Such billing information is totaled for every predetermined period such as one month, and is paid to the seller in units of a predetermined period.

  In the above description, it is assumed that the member-based community site has partnered with the use of the affiliate site shopping mall, but the member-based community site needs to establish a partnership with the affiliate site. This operation process will be described below.

  First, in order for a membership-based community site managed and operated by the SN terminal 2 to cooperate with a shopping mall operated by the mall management system 4 to be a product sales management system, the SN terminal 2 is first operated by the mall management system. It is necessary to apply to 4 for a partnership. Specifically, information related to an advertisement insertion application is sent to the mall management system 4 to the affiliate site. The mall management system 4 that has received the information gives permission to the application and transmits the affiliate module to the SN terminal 2. The SN terminal 2 incorporating the affiliate module is provided with an affiliate module 26 as shown in FIG.

  Next, the mall management system 4 transmits information such as a member ID and a name, which is member information of the membership system community site, to the mall management system 4. Note that information on members who have joined the membership community site after this transmission is transmitted to the mall management system 4 each time. The mall management system 4 creates a membership information database 34 for a membership-based community site managed and operated by the SN terminal 2, stores this information in the database, and manages the information on the members related to the purchase of the above-described products. I do. Further, the SN terminal 2 creates an affiliate page on the membership community site operated by the mall management system and transmits it to the web data 37.

  As described above, according to the sales management system for products according to the present embodiment, since a shopping function can be given within the membership system community site, introduction of products using the close connection between the members. Can make a purchase. This promotes the purchaser's purchase consciousness by promoting product so-called word-of-mouth, and for those who introduced the product, points will be generated when other members purchase the product through their introduction. Motivation for product introduction. In addition, because the page that introduces the product is your own page, and acquaintances often view it, the awareness works in the direction to stop listing products other than those that you can confidently recommend, and the selection of good products As a result, product introductions are never made.

  In addition, this invention is not limited to the said embodiment, It can implement in another various aspect. In particular, in this embodiment, the server configuration of the mall management system 4 is divided into two: a front server for managing members of the membership system community site and a center server for managing sellers. These may be combined into one, or another server may be added, and for example, product purchase statistics and point calculation may be performed independently. In this case, the files of these servers are preferably connected by NFS and shared with each other.

It is a figure which shows the network structure of the sales management system of the goods concerning embodiment of this invention. It is a figure which shows the example of a screen display of the top page of the member system community site displayed on a member terminal. It is a figure which shows the example of a screen display of the affiliate page of the membership system community site displayed on a member terminal. It is a block diagram which shows schematic structure of the mall management system of a membership system community site. It is a figure explaining the positioning of each terminal of the merchandise sales management system of FIG. It is a block diagram which shows schematic structure of a mall management system. It is a figure which shows the example of a display of the top screen displayed on the terminal which accessed the mall management system. It is a figure which shows the example of a display of the top screen displayed on the terminal which accessed the mall management system. It is a display example of a screen displayed when the seller terminal operates a seller registration button on the seller top screen. It is a screen display example of a product registration screen. It is a flow which shows the flow of the process which creates a product link in an affiliate page. It is an example of a screen display of a product search screen. It is a block diagram which shows the structure of an affiliate module. It is the example of a screen display of EC site.

Explanation of symbols

1 merchandise sales management system 2 SN terminal 3 member terminal 4 mall management system 4a center server 4b front server 5 merchant terminal 20, 31, 38 control arithmetic unit 24 member database 25 member information management database 26 affiliate module 32 merchant database 33 Registered product database 35 Product classification table 40 Member information database 42 Comment database 43 Purchase planned product database 44 Product management database 45 Purchased product history database 52a Purchased product log

Claims (4)

A plurality of seller terminals possessed by a seller who sells products, a community terminal having a plurality of members, and a community site provided with a page where each member can write is connected via a network and connected to the seller's A mall management system that constitutes a merchandise sales management system that sells merchandise, and that is owned by a person who operates his own mall operation site for selling merchandise of the seller,
The mall management system is
Application accepting means for accepting an application for listing the product of the seller to the community site from the community terminal;
Link forming means for permitting application of product introduction posting on the community site accepted by the application accepting means and forming a link to the mall management site of the mall management system on the community site;
A mall management system comprising payment management means for managing payment of a product listing fee from the seller on which the posting is performed to the community terminal. The community site provided in the community terminal is a member-based community site that executes a social networking program in which a plurality of members participate and a new member participates by introduction of the member,
The community terminal
A storage unit that stores a member page for recording articles for other members in the site in association with each member,
The member page stores an introductory article on the seller's product sold on the commercial site and link information to a page on which the seller's product on the commercial site is posted. The mall management system according to claim 1. A plurality of seller terminals possessed by a seller who sells products and a community terminal having a community site having a plurality of members and a page on which each member can write is connected via a network to the seller's products. A mall management system of a person who operates his own mall operation site for selling the merchant's products in the community site.
The mall management system is
A registered product database that stores information about products that the seller wants to sell;
Of the products whose information is stored in the registered product database, a product selection processing unit that requests the community terminal to select a product that the member wants to sell;
A product management database for storing information on the product selected by the one member in response to the request of the product selection processing unit;
A product placement unit that performs processing for placing the product stored in the product management database on the community site of the first member so that other members can purchase it;
A sales reception unit for requesting a purchase application from the other member for the product posted on the community site of the one member by the product posting unit;
A sales information liaison unit for notifying the merchant of products for which a purchase application has been made by the sales reception unit;
A mall management system, comprising: a billing information generation unit configured to generate billing information related to the product introduction fee for the one member after the sales information contact unit is contacted to the seller terminal. A plurality of seller terminals possessed by a seller who sells products and a community terminal having a community site having a plurality of members and a page on which each member can write is connected via a network to the seller's products. A product that manages the sale of products using a mall management system possessed by a person who operates the mall management site for selling the seller's products in the community site, which constitutes a product sales management system that sells products A sales management method,
Storing in the product sales management system information about the product that the seller wants to sell,
Among the products stored in the product sales management system, the community terminal is requested to select a product that the one member wants to recommend,
Storing information on the product selected by the one member in response to the request in a product sales management system;
The product stored in the product sales management system is posted on the community site of the 1 member so that other members can purchase it,
Requesting a purchase application from the other member for the product posted on the community site of the one member,
Notifying the seller of products that have been applied for purchase by the other members,
After contacting the seller terminal, billing information related to the product introduction fee is generated for the one member.

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