JP2018185682A - Point return device, point return method, and point return program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a point return device capable of: providing a user with advantages obtained when a plurality of items are purchased together at the same period through a point site; and effectively appealing for the advantages to the user.SOLUTION: A point server 200 includes a registration unit, a reception unit, an acquisition unit, a calculation unit, a notification unit, and a point return unit. The registration unit registers a return point, representing a point returned by purchase of each item, or a point return rate. The reception unit receives each item desired to be purchased. Regarding each of the received items desired to be purchased, the acquirement unit acquires information indicating that a user has purchased each of them. The calculation unit performs calculation by increasing the return point or the point return rate if the user purchases a second item within a predetermined time from the time point when a first item has been purchased. The notification unit notifies the user that the point increases by purchase of the second item within the predetermined time. The point return unit returns a point to the user.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a point reduction device, a point reduction method, and a point reduction program.

  A performance-reward-type advertisement placed by a product or service provider is posted on the Internet site, and a portion of the performance-reward is returned to users who complete the target action such as product purchase via the advertisement. A service is known (see, for example, Patent Document 1).

  A site that provides such a point redemption service is generally called a point site. In recent years, the above services are often provided through applications such as smartphones, and such applications are called point applications. Hereinafter, the point site and the point application are collectively referred to as a point site.

JP 2001-117847 A

  In the point site as described above, a predetermined point is returned for a predetermined action determined by each business operator who places an advertisement, such as purchase of a product or application for a service. Such predetermined acts determined by each business operator are provided on the point site as individual points acquisition items. The user of the point site selects a desired item on the point site in order to perform a predetermined action determined for each item, and accesses an advertiser's site that provides each item. When the user completes a predetermined action such as product purchase on the advertiser's site, information indicating the completion is notified to the point site, and the predetermined point is returned to the user from the point site.

  As described above, in the point site, each item needs to access a different site and perform a purchase procedure, and thus it is difficult to purchase each item together at the point site. However, for example, a moving service and an Internet connection provider service are items provided by completely different operators, but are often required by users at the same time. If multiple items are purchased at the same time, if you can offer more points than if you purchased each item at a different time or at another point site, there is a big advantage for users who want to earn points. is there. In addition, if the user purchases a plurality of items together, the number of transactions via the site increases for the point site, and the potential customer is not missed for the advertiser, resulting in benefits for each player.

  The present invention has been made in view of the above circumstances, and when a user purchases a plurality of items at the same time via a point site, the user can be provided with a merit and the merit is effective for the user. An object is to provide a point reduction device that can be appealed in an attractive manner.

  The above object is achieved by the following means.

  The point redemption device provides a page for posting performance-rewarded advertisements on the network, allows the user to access the sales server that sells the item to be advertised, and indicates that the user has purchased the item on the sales server Is received, the predetermined points are returned to the user. The point redemption device includes a registration unit, a reception unit, an acquisition unit, a calculation unit, a notification unit, and a reduction unit. The registration unit registers a return point that is a point returned to the user by purchasing each item or a point return rate that is a ratio of the returned point to the selling price of each item. The reception unit is configured to be able to receive a purchase request for each item from the user. An acquisition part acquires the information which shows that the user purchased in the sales server about each item which received the purchase wish from the user in the reception part. When the information indicating that the user has purchased the first item is acquired by the acquisition unit, the calculation unit is configured so that the user purchases the second item within a predetermined time from the purchase time of the first item. The return point or the point return rate based on the purchase of the second item is calculated so as to increase based on at least one of the content of the first item and the content of the second item. The notification unit notifies the user that the points are increased and returned based on the return points or point return rate calculated by the calculation unit by purchasing the second item within a predetermined time. To do. When the acquisition unit acquires information indicating that the user has purchased the second item within a predetermined time, the return unit gives points to the user based on the return points or the point return rate calculated by the calculation unit. Reduce.

  The point redemption method provides a page for posting performance-reward-type advertisements on the network, accesses the sales server that sells the item to be advertised, and indicates that the user has purchased the item on the sales server This is executed in a point redemption device that gives a predetermined point to the user when receiving. The point reduction method includes a registration step, a reception step, an acquisition step, a calculation step, a notification step, and a reduction step. The registration step registers a return point that is a point returned to the user by purchasing each item or a point return rate that is a ratio of the return point to the selling price of each item. The reception step is configured to be able to receive a purchase request for each item from the user. The acquisition step acquires information indicating that the user has purchased at the sales server for each item for which the purchase request has been received from the user in the reception step. When the information indicating that the user has purchased the first item is acquired in the acquisition step, the calculation step is performed when the user purchases the second item within a predetermined time from the purchase time of the first item. The return point or the point return rate based on the purchase of the second item is calculated so as to increase based on at least one of the content of the first item and the content of the second item. The notification step notifies the user that the points will be increased and returned based on the return points or point return rate calculated to be increased in the calculation step by purchasing the second item within a predetermined time. To do. In the return step, when information indicating that the user has purchased the second item within a predetermined time is acquired in the acquisition step, points are given to the user based on the return points or the point return rate calculated in the calculation step. Reduce.

  The point reduction program causes a computer to function as the above point reduction device.

  According to the point return device of the present invention, the return point or the point return rate when the user purchases the second item within a predetermined time from the purchase time point of the first item, the contents of the first item and the The calculation is made to increase based on at least one of the contents of the two items, and the user is notified. Thereby, when the user purchases a plurality of items on the point site at the same time, the points to be returned can be increased and the user can be effectively instigated to increase the points. As a result, the user who wants to acquire more points can increase the willingness to purchase the second item. Therefore, it is possible to promote the user's item purchase, increase the number of transactions for the point site operator, and provide the advertiser with the advantage of capturing potential customers.

It is a figure showing the schematic structure of the point reduction system to which the point reduction device concerning one embodiment of the present invention is applied. It is a figure which shows an example of the point site provided by the point server and displayed on a user terminal. It is a block diagram which shows schematic structure of a user terminal. It is a block diagram which shows schematic structure of a point server. It is a block diagram which shows schematic structure of a management server. It is a block diagram which shows schematic structure of a sales server. It is a figure which shows an example of the return rate for every item memorize | stored in storage in a point server, and category setting information. It is a figure which shows an example of the return rate increase setting information for every combination of the categories memorize | stored in storage in a point server. It is a figure which shows an example of the user rank setting information memorize | stored in storage in a point server. It is a flowchart which shows the procedure of the point reduction | restoration process performed in a point server. It is a figure which shows an example of the screen displayed on a user terminal in the process shown by the flowchart of FIG. It is a figure which shows an example of the screen displayed on a user terminal in the process shown by the flowchart of FIG.

  Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. In the description of the drawings, the same elements are denoted by the same reference numerals, and redundant description is omitted. In addition, the dimensional ratios in the drawings are exaggerated for convenience of explanation, and may be different from the actual ratios.

<Configuration of point reduction system>
FIG. 1 is a diagram showing a schematic configuration of a point reduction system to which a point reduction device according to an embodiment of the present invention is applied. FIG. 2 is a diagram illustrating an example of a point site provided by the point server and displayed on the user terminal.

  The point redemption system of this embodiment is provided in order to provide a point site that a user accesses using a mobile terminal such as a smartphone or various PCs (Personal Computers), for example.

  As shown in FIG. 1, the point redemption system includes a user terminal 100, a point server 200, a management server 300, and a sales server 400, and each component is configured to be able to communicate with each other through a network.

  The user terminal 100 is an information terminal such as a mobile terminal such as a smartphone used by a user, a notebook PC, or a desktop PC.

  The point server 200 is a server provided by a point site operator, and provides a point site. The point server 200 operates as a point reduction device. The point server 200 posts an affiliate advertisement (success-reward-type advertisement) distributed from the management server 300 on the page of the point site as information indicating an item such as a product / service and distributes it to the user terminal 100. As shown in FIG. 2, along with items such as “moving”, the point site includes the price of goods / services, the number of points returned to users by purchasing goods / services, and the point return rate . The point return rate is the ratio of the number of points returned to the user to the sales price of the product / service. For example, the item “moving” has a provision price of 100,000 yen and a point return rate of 20%. In this case, 20,000 points (for example, equivalent to 20,000 yen), which is 20% of 100,000 yen, are returned to the user who has contracted or applied for the "moving" service. When the user browsing the point site selects an affiliate advertisement on the point site by an operation such as touching or clicking, the access from the user is transferred to the management server 300.

  The management server 300 is a server operated by an affiliate service provider, and distributes and manages affiliate advertisements placed by advertisers. The management server 300 accepts an access from the user when the user browsing the point site selects an affiliate advertisement on the point site, and redirects it to the sales server 400. Thereby, the user can access the sales site provided by the sales server 400.

  The sales server 400 is a server operated by an advertiser who has posted an advertisement for a product / service as an item, and accepts and sells a purchase application for the product / service to be advertised.

  In the present embodiment, when a user purchases a product / service at the sales server 400, the sales server 400 transmits information indicating that the user has purchased the product / service to the management server 300 that is the access source of the user. The management server 300 adds various information such as access information of the user to the information received from the sales server 400 and transmits the information to the point server 200. Note that the sales server 400 may directly transmit information indicating that the user has purchased a product / service to the point server 200. The point server 200 matches the information received from the management server 300 or the sales server 400 with the user information and access information of the point site, and specifies the user who purchased the product / service. The point server 200 returns points according to the point return rate to the specified user.

  According to the above point redemption system, the user can browse the point site provided by the point server 200. On the point site, an affiliate advertisement managed by the management server 300 is posted as an item, and the offer price of the item, the point return rate, the number of points to be returned, and the like are also posted. The user selects an item of interest while referring to the content of the item and the point return rate.

  When the user selects an item or a “Purchase” button displayed in association with the item at the point site, the point server 200 accepts purchase of each item. The user who selects the “Purchase” button is guided from the point site to access the sales server 400 of the advertiser of the product via the management server 300. The user purchases a product at a sales site provided by the advertiser's sales server 400.

  When the user purchases a product at the sales site, the administrator of the management server 300 or the administrator of the point server 200 is paid a successful advertising fee from the advertiser, and the user receives points from the administrator of the point server 200. Points are awarded according to the reduction rate. For example, the points may be returned as a value such as a prepaid or gift card that can be used in electronic money, a mail-order site, or the like, or may be dedicated or general-purpose points that can be exchanged for other points or products.

  Hereinafter, each configuration will be described in detail.

<User terminal 100>
FIG. 3 is a block diagram illustrating a schematic configuration of the user terminal.

  As illustrated in FIG. 3, the user terminal 100 includes a CPU (Central Processing Unit) 110, a ROM (Read Only Memory) 120, a RAM (Random Access Memory) 130, a storage 140, a communication interface 150, and an operation display unit 160. Each component is connected to be communicable with each other via a bus 170.

  The CPU 110 performs control of the above components and various arithmetic processes according to programs recorded in the ROM 120 and the storage 140.

  The ROM 120 stores various programs and various data.

  The RAM 130 temporarily stores programs and data as a work area.

  The storage 140 stores various programs including an operating system and various data. For example, an application for accessing the point server 200 and the sales server 400 via the network is installed in the storage 140. In addition, an application for displaying a page provided by each server and transmitting input information to each server is also installed in the storage 140.

  The communication interface 150 is an interface for communicating with external devices such as the point server 200 and the sales server 400. For example, standards such as 3G and 4G for cellular phone communication, standards such as Wi-Fi (registered trademark), and the like. Is used.

  The operation display unit 160 is, for example, a touch panel display, displays various information, and accepts various inputs from the user.

<Point server 200>
FIG. 4 is a block diagram showing a schematic configuration of the point server.

  As illustrated in FIG. 4, the point server 200 includes a CPU 210, a ROM 220, a RAM 230, a storage 240, a communication interface 250, an operation unit 260, and a display unit 270. Each component is connected to be communicable with each other via a bus 280. Note that the CPU 210, the ROM 220, and the RAM 230 have the same functions as the CPU 110, the ROM 120, and the RAM 130 of the user terminal 100, and thus the description thereof is omitted to avoid duplication of explanation.

  The storage 240 stores various programs including an operating system and various data. The storage 240 is installed with a program for providing a point site for returning points to the user on the mobile Internet or the like. The storage 240 is installed with a program for increasing points when a plurality of items are purchased at the same time. Further, the storage 240 stores user information such as the name and contact information of the user registered in the point site, point information for each user, information on affiliate advertisements distributed by the management server, and the like. The storage 240 stores various information necessary for calculating points according to the item to be purchased. Furthermore, the storage 240 stores a predetermined time, which is a temporal threshold for determining that the user has purchased a plurality of items at the same time. In this embodiment, when another item is purchased within a predetermined time from the time when the user purchases an item, it is determined that the item has been purchased at the same time. The storage 240 functions as a registration unit.

  The communication interface 250 is an interface for communicating with other devices, and for example, standards such as Ethernet (registered trademark), FDDI, Wi-Fi (registered trademark) are used.

  The operation unit 260 includes a pointing device such as a mouse and a keyboard, and is used for performing various inputs.

  The display unit 270 is a liquid crystal display, for example, and displays various types of information.

<Management server 300>
FIG. 5 is a block diagram showing a schematic configuration of the management server.

  As illustrated in FIG. 5, the management server 300 includes a CPU 310, a ROM 320, a RAM 330, a storage 340, a communication interface 350, an operation unit 360, and a display unit 370. Each component is connected to be communicable with each other via a bus 380. The CPU 310, ROM 320, RAM 330, storage 340, communication interface 350, operation unit 360, and display unit 370 have the same functions as the CPU 210, ROM 220, RAM 230, communication interface 250, operation unit 260, and display unit 270 of the point server 200. Therefore, the description is omitted to avoid duplication of explanation.

  The storage 340 stores various programs including an operating system and various data. In the storage 340, an application for distributing and managing affiliate advertisements submitted by advertisers is installed. In addition, an application for allowing the user who touched or clicked on the affiliate advertisement to access the sales server 400 is installed in the storage 340. Further, an application for receiving user purchase information from the sales server 400 and transmitting the received user purchase information to the point server 200 is also installed in the storage 340.

<Sales server 400>
FIG. 6 is a block diagram showing a schematic configuration of the sales server.

  As shown in FIG. 6, the sales server 400 includes a CPU 410, a ROM 420, a RAM 430, a storage 440, a communication interface 450, an operation unit 460 and a display unit 470. Each component is connected to be communicable with each other via a bus 480. The CPU 410, ROM 420, RAM 430, storage 440, communication interface 450, operation unit 460, and display unit 470 have the same functions as the CPU 210, ROM 220, RAM 230, communication interface 250, operation unit 260, and display unit 270 of the point server 200. Therefore, the description is omitted to avoid duplication of explanation.

  The storage 440 stores various programs including an operating system and various data. The storage 440 is installed with an application for providing a page for selling products / services to be affiliated with. The storage 440 is installed with an application for transmitting purchase information indicating that the user has purchased to the management server 300 when the user purchases a product / service at the sales server 400.

  Each configuration of the point reduction system may include components other than the above-described components, or some of the above-described components may not be included.

<Information stored in the storage 240 of the point server 200>
FIG. 7 is a diagram illustrating an example of the return rate and category setting information for each item stored in the storage in the point server. FIG. 8 is a diagram illustrating an example of return rate increase setting information for each combination of categories stored in the storage in the point server. FIG. 9 is a diagram illustrating an example of user rank setting information stored in the storage in the point server.

  As shown in FIG. 7, in the storage 240 of the point server 200, the selling price for each item, the point return rate, the item category, the upper limit value of the item point return rate, and the like are registered. The example shown in FIG. 7 is a collection of items that are considered to be necessary by the user at the same time as one genre from the viewpoint of “necessary for a new life”. In the example illustrated in FIG. 7, for example, an item of “moving” service has a selling price of “100,000 yen” and a point return rate of “20%”. The item category is “X”, and the upper limit of the point return rate is set to “30%”. Here, the category of the item is used so that the degree of the point increase when the user purchases a plurality of items at the same time can be designated for each category. In the example illustrated in FIG. 7, each item is classified into categories “X”, “Y”, and “Z”. The upper limit of the point return rate is an item for setting an upper limit so that the point return rate does not increase excessively considering the cost of items even when multiple items are purchased and the point return rate increases. is there. Note that the genre of the item group stored in the storage 240 is not limited to the above-described example of “necessary for a new life”. For example, a plurality of various genres such as “necessary for establishing a corporation” and “necessary for each season” are set, and items suitable for each genre can be stored together as in the example of FIG. it can.

  As shown in FIG. 8, in the storage 240 of the point server 200, an increase setting of the point return rate for each category combination of each item when a plurality of items are purchased together is registered. (A) in FIG. 8 shows an increase in the point return rate for each combination of categories when the user purchases two items at the same time, and (b) shows three items at the same time. Shows the increase in point reduction rate for each combination of categories when purchasing. For example, when a user purchases two items of category “X” at the same time, it corresponds to item number “X-X” in FIG. 8A, and the point return rate of each item is “5. 0% "increase. In addition, when the user purchases items of category “X”, “Y”, “Z” one by one at the same time, it corresponds to item number 5 “XYZ” in FIG. , The point reduction rate of each item increases by “4.5%”.

  As shown in FIG. 9, in the storage 240 of the point server 200, the point return rate increase setting for each user rank is registered. User rank is a user attribute that can be set according to the user's usage record, and sets the ranks such as “Platinum”, “Gold”, “Silver”, and “Bronze” according to the purchase price, number of purchases, purchase frequency, etc. it can. In the example of FIG. 9, for a user whose user rank is “platinum”, the increase in the point return rate when purchasing a plurality of items increases by “10.0%”. For example, when a user of “Platinum” purchases two items of category “X”, “5%” is increased from “5.0%” of item number 1 in FIG. .5% "point increase rate.

  The above is an example of information registered in the storage 240 of the point server 200. Information other than the above may be registered in the storage 240, or some of the above information may be registered. It does not have to be. The calculation method for the point increase is also an example, and may be calculated by a method other than the above.

<Overview of point return processing at the point server>
FIG. 10 is a flowchart showing the procedure of the point return rate output process in the point server. The processing shown in the flowchart of FIG. 10 is stored as a program in the storage 240 of the point server 200, and is executed by the CPU 210 controlling each unit. In the following, a case where a user purchases a product will be described as an example.

  As illustrated in FIG. 10, the point server 200 receives an item purchase request as a reception unit, and causes the user to access the sales server 400 via the management server 300 (step S <b> 101). Specifically, the point server 200 accepts an instruction regarding a purchase request for an item (first item) transmitted from the user terminal 100 based on the user's instruction.

  The user who has accessed the sales server 400 in the process of step S101 performs item purchase processing at the sales site provided by the sales server 400. When the user completes the item purchase process, the sales server 400 transmits information indicating that the user has purchased the item to the management server 300 that is the access source of the user. The management server 300 adds various information such as access information of the user to the information received from the sales server 400 and transmits the information to the point server 200.

  Subsequently, the point server 200 acquires purchase information indicating that the user has purchased the item from the management server 300 as an acquisition unit (step S102).

  Subsequently, the point server 200 determines whether or not the item that the user desires to purchase is purchased in the sales server 400 (step S103). Specifically, the point server 200 matches the user's purchase request received in the process of step S101 with the information received in the process of step S102, so that the item desired to be purchased is actually purchased. Judge whether or not. For example, the point server 200 issues a mail address for a user to use for item purchase at the point site, and manages transmission / reception of mail using the mail address. The point server 200 acquires the transmission date and time information of the purchase acceptance email that the sales server 400 sends to the email address when the user completes the purchase process at the sales site. Further, the point server 200 acquires order date / time information indicating the date / time when the user performed the purchase process from the sales server 400 via the management server 300. The point server 200 can check the purchase status of the item by matching the transmission date / time information of the purchase acceptance mail with the order date / time information. The point server 200 can determine whether or not the item desired by the user has been purchased by matching the item purchase status with information related to the item purchase request.

  If the item has not been purchased (step S103: NO), the point server 200 returns to the process of step S102 and continues to acquire purchase information.

  When the item has been purchased (step S103: YES), the point server 200 sets a predetermined time, which is a threshold for determining whether or not another item has been purchased at the same time, and measures the timer. Is started (step S104). As the predetermined time, for example, a predetermined value may be set uniformly, or a predetermined value determined for each purchased item (or item type) may be set. In addition, as the predetermined time, a predetermined value determined according to a combination of the purchased item and another item (or a combination of item types) may be individually set for each other item. Also, as the predetermined time, a predetermined value determined for each other item (or item type) may be individually set for each other item regardless of the purchased item.

  Subsequently, the point server 200 calculates, as a calculation unit, the point return rate of other items when the user has purchased other items within a predetermined time and items already purchased (step S105). Specifically, the point server 200 determines each item based on information on other items and items already purchased, point return rate information for each item stored in the storage 240, point return rate increase setting information, and the like. The point reduction rate is calculated.

  The point server 200 may accumulate the user purchase history in the storage 240 and analyze the user purchase tendency based on the purchase history. In this case, the point server 200 may calculate the point return rate according to the purchase tendency of the user and the type of item desired by the user. For example, the point server 200 stores the type of item purchased by the user, the number of purchases, the purchase price, and the like in the storage 240 as the purchase history. The point server 200 calculates the ratio of the number of purchases for each item type of the user and the ratio of the purchase amount for each item type, and analyzes the purchase tendency of the user based on the calculated ratio. The point server 200 is used when, for example, a user who has been analyzed that the number of purchases and the purchase price of beauty / health-related items such as a water server is large and the purchase tendency is high, further purchases beauty-related items. May add many points. Thereby, it is possible to give a large incentive to a user who is highly motivated to purchase a specific type of item and to enclose the user.

  The point server 200 may determine whether or not the point return rate of each item exceeds the upper limit value. Specifically, the point server 200 compares the calculated point return rate of each item with the upper limit value of the point return rate for each item stored in the storage 240, and determines whether or not the upper limit value is exceeded. Judging. When the upper limit value of the point return rate is exceeded, the point server 200 calculates the calculated point return rate by, for example, a predetermined calculation formula for slightly increasing the upper limit value or the point return rate from the upper limit value. Correct the value.

  Subsequently, the point server 200 notifies the user of a message indicating that if the user additionally purchases another item within a predetermined time, the return points of the other item and the purchased item will increase (step S106). Specifically, the point server 200 transmits an e-mail or the like to display a message on the user terminal 100, or displays a message on the screen of the point site. Further, the point server 200 displays the point return rate of each item calculated in the process of step S105 on the screen of the point site. For example, the point server 200 displays the calculated point return rate on the user terminal 100 as a point site screen. When the calculated point return rate increases from a preset point return rate, the point server 200 may display the point return rate by counting up gradually or displaying it with a graphic such as an upward arrow. Display so that you can see how it increases. The point server 200 may also notify the elapsed time of the timer that started the measurement in step S104 and the remaining time until the predetermined time. Details of step S106 will be described later.

  Subsequently, the point server 200 transmits to the other user a message indicating that when another user purchases an item (second item) within a predetermined time, the reward point is increased based on the user's instruction. (Step S107). The message transmitted to the other user includes link information for accessing the dedicated screen of the point site for the other user to purchase the item. Other users access the dedicated screen on the point site using link information or the like, and log in to the point site or register as a user. When another user accesses the point site using the link information or the like, the point server 200 can confirm that the other user has visited the point site based on the message transmitted by the process of step S107. Thereby, when the other user purchases an item, the point server 200 can recognize that it is necessary to increase the reward points for the item that the user has already purchased and the item that the other user purchases. Details of the processing in step S107 will be described later. Note that the processing in step S107 may be implemented as an optional function, or may be omitted based on the setting of the administrator of the point site.

  Subsequently, the point server 200 accepts an item purchase request from the user or another user, and causes the user to access the sales server 400 via the management server 300 (step S108). The contents of the process of step S108 are the same as the process of step S101.

  Subsequently, the point server 200 acquires purchase information indicating that the user or another user has purchased the item from the management server 300 (step S109). The content of the process of step S109 is the same as the process of step S102.

  Subsequently, the point server 200 determines whether or not an item desired by the user or another user has been purchased in the sales server 400 (step S110). The contents of the process of step S110 are the same as the process of step S103.

  When the item has not been purchased (step S110: NO), the point server 200 repeats the processing of steps S105 to S110 until the timer that has started measurement in step S104 passes a predetermined time (step S111).

  If the item has been purchased (step S110: YES), the point server 200 extends the predetermined time and sets it again (step S112). The point server 200 extends the predetermined time based on the contents of at least one of the item determined to be purchased in step S103 and the item determined to be purchased in step S110. Further, the point server 200 may extend the predetermined time for each item in consideration of the types of items that have not yet been purchased. The point server 200 returns to the process of step S105, and repeats the processes of steps S105 to 110 until the timer passes a predetermined time. For example, in the process of step S105, the point server 200 determines other items based on the information shown in FIG. 8B until a predetermined time after the extension from the point of purchase of the first or second item. The point return rate when (third item) is purchased is calculated.

  In the process of step S111, when the timer passes a predetermined time, the point server 200 calculates the number of points to be returned to the user (step S113). Specifically, the point server 200 calculates the number of points to be actually returned to the user based on the point return rate calculated in the process of step S105 and information related to the purchased item. For example, when another item whose point return rate is calculated and output in step S105 is not purchased, the point server 200 calculates a point return rate based on the content of the actually purchased item and returns points. Is calculated.

  Subsequently, the point server 200 serves as a return unit to return the points calculated in the process of step S111 to the user (step S114), and ends the process.

<Example of a screen displayed on the user terminal during point reduction processing>
Next, the flow of the above point reduction process will be described in more detail with an example of a screen displayed on the user terminal.

  11 and 12 are diagrams illustrating an example of a screen displayed on the user terminal in the process illustrated in the flowchart of FIG. In FIG. 11, (a) shows an example of a screen of an item sales site to which a user is guided when a purchase request for an item is accepted at a point site. (B) shows an example of a screen when the purchase of an item is completed on the sales site. (C) shows an example of the message notified to the user after the item purchase is completed. (D) shows an example of a screen displayed when the user accesses the point site after the purchase of the item is completed. FIG. 12 is a diagram showing an example of a screen following the screen of FIG. In FIG. 12, (e) shows an example of a screen for notifying other users of a message based on a user instruction. (F) shows an example of a message notified to other users. (G) shows an example of a screen displayed when another user accesses the point site using information included in the message shown in (f).

  First, the point server 200 displays a point site screen as shown in FIG. In the screen of FIG. 2, for example, when the “Purchase” button corresponding to the item “Moving” is selected, the point server 200 accepts the purchase request of the item “Moving” in the process of Step S101. The point server 200 allows the user to access a sales server 400 operated by a mover that provides the service of the item “moving”. The sales server 400 causes the user terminal 100 to display the sales site screen of the item “moving” as shown in FIG.

  In the screen of FIG. 11A, when necessary information such as a name is input and the “Apply” button is selected, the purchase process of the item “moving” is completed, and the user terminal 100 displays in FIG. 11B. A screen as shown is displayed. Subsequently, the point server 200 performs processing such as purchase confirmation of the item “moving”, setting of a predetermined time, measurement of a timer, calculation of a point return rate of the item “moving”, and the like in steps S102 to S105.

  Subsequently, the point server 200 transmits a message as shown in FIG. 11C to the user in the process of step S106. The message includes contents indicating that the reward points are increased by additionally purchasing other items, link information for accessing the point site, and the like. When the user accesses the point site again using link information or the like, a screen as shown in FIG. 11D is displayed.

  In the screen of FIG. 11D, when another item is additionally purchased within a predetermined time, the user can know that the point return rate of the other item and the point return rate of the purchased item increase. Is displayed.

  For example, on the screen of FIG. 11D, when the item “water server” is purchased within a predetermined time, the point return rate increases from “20%” to “25%” as a balloon. ing. It is also shown that the point return rate of the purchased item “moving” increases by “5%” and the return points increase by “5000 points”. The number “25%” in the balloon may be displayed so as to count up from 20% by 1% and increase to 25%. Further, the upward arrow in the balloon may be dynamically displayed so that the increasing state can be seen.

  In the screen of FIG. 11D, for example, when the “Purchase” button corresponding to the item “Water Server” is selected, the point server 200 accepts the user's purchase request in the process of Step S108, and selects the user. Direct to the sales site.

  Further, for example, the point server 200 displays a screen as shown in FIG. 12E as the point site screen as the processing of step S107 before the transition from the processing of step S106 to the processing of step S108. In the screen of FIG. 12E, the user sends a message indicating that if another user purchases an item via the point site within a predetermined time, the point return rate of the item purchased by the other user increases. Can be selected from predetermined transmission destination candidates. As destination candidates, for example, other users associated with the user in the point site or in an external social networking site may be listed. Alternatively, a list of contacts included in the address book stored in the storage 140 of the user terminal 100 may be displayed. In addition, based on position information such as GPS information of each user terminal, a list of users located nearby may be displayed.

  When “BBB” as another user is selected on the screen of FIG. 12E and the “Send” button is pressed, the point server 200 responds to “BBB” with respect to FIG. Send a message as shown in. In the message of FIG. 12 (f), there is a content indicating that when “BBB” purchases an item via the point site within a predetermined time, the reward points increase, link information for accessing the point site, and the like. include. “Mr. BBB” confirms the message shown in FIG. When “Mr. BBB” accesses the point site using link information or the like, a screen as shown in FIG. 12G is displayed.

  In the screen of FIG. 12G, it is displayed that when “Mr. BBB” additionally purchases an item within a predetermined time, the point return rate of the item increases more than usual.

  For example, in the screen of FIG. 12G, when the item “moving” is purchased within a predetermined time, the point return rate is increased from “20%” to “25%”. In the screen of FIG. 12G, when “Mr. BBB” selects, for example, the “Purchase” button for the item “Moving”, the point server 200 accepts the purchase request in the process of Step S108, and “Mr. BBB” ”To the sales site for the item“ Moving ”.

  Subsequently, the point server 200 determines whether or not an item has been purchased by the user or another user in the processes of steps S109 and S110. If the item has been purchased, the point server 200 resets the predetermined time in the process of step S112 and returns to the process of step S105. If the item has not been purchased, the point server 200 repeats the processing in steps S105 to S110 until the timer elapses for a predetermined time. When the timer elapses for a predetermined time, the point server 200 calculates a return point in the process of step S113, returns the point to the user or another user in the process of step S114, and ends the process.

  As described above, according to the point server 200 of the present embodiment, the return point or the point return rate when the user purchases the second item within a predetermined time from the purchase time point of the first item, It is calculated so as to increase based on at least one of the content of the item and the content of the second item, and is notified to the user. Thereby, when the user purchases a plurality of items on the point site at the same time, the points to be returned can be increased and the user can be effectively instigated to increase the points. As a result, the user who wants to acquire more points can increase the willingness to purchase the second item. Therefore, it is possible to promote the user's item purchase, increase the number of transactions for the point site operator, and provide the advertiser with the advantage of capturing potential customers.

  In addition, when the user purchases the second item within a predetermined time, the point server 200 calculates the return point or the point return rate based on the purchase of the first item, the contents of the first item and the second item. Increase based on at least one of the contents. As a result, the points to be redeemed for the first item that have already been purchased and the points to be redeemed are also increased, so the user who wants to earn more points is more willing to purchase the second item. It can be further enhanced.

  In addition, the point server 200 notifies the user by displaying a message on the page on which the second item is posted or by sending a message including information for accessing the page on which the second item is posted to the user. Do. Accordingly, it is possible to reliably notify the user that the points to be redeemed by purchasing the second item together increase, and to facilitate the work of the user browsing and purchasing the second item. .

  The point server 200 also transmits the above message to other users, and when the other user purchases the second item using the information included in the message, the first item and the second item Increase reward points or point reward rate based on purchase of. Therefore, even when another user purchases the second item at a predetermined time, the points given back to the user and other users are increased more than usual. Accordingly, the user's willingness to send a message to another user and recommend the item purchase can be improved, and the other user's willingness to purchase the second item can also be improved.

  Further, the point server 200 calculates a predetermined time based on at least one of the content of the first item and the content of the second item. Thereby, predetermined time can be set according to the kind of item and the combination of the kind of item, and a user's willingness to purchase can be heightened effectively. For example, for items such as “moving” that take a certain amount of time to make a purchase decision, a realistic and effective sales promotion measure that can be realized by the user can be provided by setting a predetermined time longer. In addition, for inexpensive items that do not take time to make a purchase decision, or items with high peak / price variability such as “stay”, users who dislike lost opportunities by purchasing a short period of time are recommended. And can stabilize profitability.

  The point server 200 extends the predetermined time when the user purchases the second item within the predetermined time. The point server 200 increases the return point or the point return rate based on at least one of the contents of the first to third items when the user purchases the third item within the extended predetermined time. Let As a result, the user can be encouraged to purchase more items at the same time.

  In addition, this invention is not limited only to embodiment mentioned above, A various change can be made within a claim.

  For example, in the above-described embodiment, an example in which the point return rate is set or calculated has been described. However, instead of the point return rate, a return point that is the number of points to be returned can be directly set or calculated. May be.

  In the above embodiment, an example of registering the point return rate increase setting for each combination of item categories has been described. However, the point return rate increase setting is not limited to this, and the point return rate increase setting is It can be implemented by any calculation logic. For example, the point return rate increase setting may be registered for each combination of items, or the point return rate increase setting may vary depending on the item price, profit rate, sales amount, and the like. Learn the relationship between the point return rate increase setting and the item purchase status, etc., using artificial intelligence technology such as deep learning, and automatically control the point return rate increase setting according to the item purchase status etc. Also good. In addition, the increase setting of the point return rate is not limited to the example registered for each combination of items, and the value registered individually for each item may be used, and the value registered for each category of item is May be used. For example, the return points based on the purchase of the second item may be calculated based on the point return rate increase setting individually registered for the first item, or the points individually registered for the second item It may be calculated based on a reduction rate increase setting.

  In the above embodiment, the example has been described in which an item purchase request is received by operating the “Purchase” button, but the present invention is not limited to this. For example, an item purchase request may be accepted by clicking or tapping the item display itself, and the purchase request may be accepted by voice instructions or manipulation of objects related to the item in the virtual space. May be.

  In the above embodiment, the point server 200 provides a point site, and the user terminal 100 accesses the point site every time to perform the point return process. However, the embodiment of performing the point return process is described here. It is not limited to. For example, all or part of the functions of the point server 200 may be installed in the user terminal 100 as a point application, and the point reduction process may be performed.

  In the above embodiment, the management server 300 has been described as an example provided as a separate device from the point server 200 and the user terminal 100. However, the present invention is not limited to this. The management server 300 may be included in the point server 200 or the user terminal 100.

  In addition, the processing unit of the flowchart in the above embodiment is divided according to the main processing content in order to facilitate understanding of the processing. The present invention is not limited by how the processing steps are divided. The processing executed in the point server 200 can be divided into more processing steps. One processing step may execute more processes. Further, the processing order of the flowcharts in the above embodiment is set as an example. The present invention is not limited by the processing order. In addition, the processing content of the flowchart in the above embodiment is set as an example, and the processing executed in the point server 200 may include processing other than the above processing, or the above processing Some of them may not be included.

  The means and method for performing various processes in the point reduction system according to the above-described embodiment can be realized by either a dedicated hardware circuit or a programmed computer. The program may be provided by a computer-readable recording medium such as a flexible disk and a CD-ROM, or may be provided online via a network such as the Internet. In this case, the program recorded on the computer-readable recording medium is usually transferred to and stored in a storage unit such as a hard disk. The program may be provided as a single application software, or may be incorporated in the software of the apparatus as one function of the point reduction system.

100 user terminals,
110 CPU,
120 ROM,
130 RAM,
140 storage,
150 communication interface,
160 operation display section,
170 bus,
200 point server,
210 CPU,
220 ROM,
230 RAM,
240 storage,
250 communication interface,
260 operation unit,
270 display,
280 bus,
300 management server,
400 sales server.

Claims (8)

Providing a page for posting a performance-based advertisement on the network, allowing a user to access a sales server that sells the item subject to the advertisement, and information indicating that the user has purchased the item on the sales server; A point reduction device for receiving a predetermined point for the user when received,
A registration unit for registering a return point that is a point returned to the user by purchasing each item or a point return rate that is a ratio of the return point to the selling price of each item;
A reception unit capable of receiving a purchase request for each item from the user;
An acquisition unit that acquires information indicating that the user has purchased at the sales server for each item for which the purchase request is received from the user in the reception unit;
When information indicating that the user has purchased the first item is acquired by the acquisition unit, the user has purchased the second item within a predetermined time from the time of purchase of the first item. Calculation for calculating the return point or the point return rate based on the purchase of the second item so as to increase based on at least one of the content of the first item and the content of the second item. And
By purchasing the second item within the predetermined time, the user is notified that points are increased and returned based on the return points or the point return rate calculated to be increased by the calculation unit. A notification unit to notify
When information indicating that the user has purchased the second item within the predetermined time is acquired by the acquisition unit, the user is based on the return point or the point return rate calculated by the calculation unit. A reduction part that returns points to
A point reduction device.   When the user purchases the second item within a predetermined time from the purchase time of the first item, the calculation unit calculates the return point or the point return rate based on the purchase of the first item, The point redemption apparatus according to claim 1, wherein the point reduction device calculates to increase based on at least one of contents of the first item and contents of the second item.   The notification unit displays on the page on which the second item is posted, or sends a message to the user including information for accessing the page on which the second item is posted. The point reduction apparatus according to claim 1 or 2, wherein the notification is performed. The notification unit transmits the message to a user other than the user,
The calculation unit is configured to calculate the first item and the reduction point based on the purchase of the second item when the other user purchases the second item using the information included in the message. The point reduction apparatus according to claim 3, wherein the point reduction rate is calculated so as to increase the point reduction rate.   The point reduction according to any one of claims 1 to 4, wherein the calculation unit calculates the predetermined time based on at least one of contents of the first item and contents of the second item. apparatus. When the acquisition unit acquires information indicating that the user has purchased the second item within the predetermined time, the calculation unit acquires the content of the first item and the content of the second item. Extending the predetermined time based on at least one of:
The return point or the point return rate when the user purchases the third item within the extended predetermined time, the contents of the first item, the contents of the second item, and the third item The point reduction device according to any one of claims 1 to 5, wherein the point reduction device is calculated so as to increase based on at least one of the contents. Providing a page for posting a performance-based advertisement on the network, allowing a user to access a sales server that sells the item subject to the advertisement, and information indicating that the user has purchased the item on the sales server; A point reduction method that is executed in a point reduction device that returns a predetermined point to the user when received,
A registration step of registering a return point that is a point returned to the user by purchase of each item or a point return rate that is a ratio of the return point to the selling price of each item;
An accepting step of accepting a purchase request for each item from the user;
An acquisition step of acquiring information indicating that the user has purchased at the sales server for each item received a purchase request from the user in the reception step;
In the acquisition step, when information indicating that the user has purchased the first item is acquired, the user has purchased the second item within a predetermined time from the time of purchase of the first item. Calculation for calculating the return point or the point return rate based on the purchase of the second item so as to increase based on at least one of the content of the first item and the content of the second item. Steps,
By purchasing the second item within the predetermined time, the user is notified that points are increased and returned based on the return points or the point return rate calculated to be increased in the calculation step. A notification step to notify
In the acquisition step, when information indicating that the user has purchased the second item within the predetermined time is acquired, the user is based on the return point or the point return rate calculated in the calculation step. A reduction step to reduce points to
A point reduction method.   The point reduction program for functioning a computer as a point reduction apparatus as described in any one of Claims 1-6.