JP6548092B2 - Point reduction device, point reduction method and point reduction program - Google Patents

Description

  The present invention relates to a point reduction device, a point reduction method, and a point reduction program.

  Post a reward-type advertisement posted by a product or service provider on the Internet site, and return a portion of the reward as a point to the user who has completed the target action such as product purchase via the advertisement. A service is known (see, for example, Patent Document 1).

  A site providing such a point redemption service is generally called a point site. In recent years, such services as described above are often provided via applications such as smart phones, and such applications are called point applications. Hereinafter, the point site and the point application are collectively referred to as a point site.

JP 2001-117847 A

  In the point site as described above, predetermined points are returned to predetermined actions determined by each business entity who submits an advertisement, such as purchase of a product or application for a service. The predetermined | prescribed action which such each entrepreneur defines is provided on a point site as an item for each individual point acquisition. The user of the point site selects a desired item on the point site to access a site of an advertiser providing each item in order to perform a predetermined action defined for each item. When the user completes a predetermined action such as a product purchase at the advertiser's site, information indicating completion is notified to the point site, and the point site returns a predetermined point to the user.

  As described above, in the point site, it is difficult to purchase the items collectively at the point site, since each item needs to access a different site to perform the purchase procedure. However, for example, the service of moving and the service of Internet connection provider are items that are provided by completely different businesses, but are often required by users at the same time. There is a great advantage for users who want to earn points if they are able to offer more points than buying each item individually when purchasing multiple items needed at the same time like this . Also, if users buy multiple items together, point sites and transactions that go through their own sites will increase, and for advertisers, potential customers will not be missed, and each player will benefit.

  The present invention has been made in view of the above circumstances, and when a user purchases a plurality of items collectively via a point site, it can provide the user with merits and can effectively appeal the merits to the users. It aims at providing an efficient point reduction device.

  The above object is achieved by the following means.

  The point redemption device provides a page on the network on which the pay-per-action advertisement is placed, and allows the user to access the sales server selling the item targeted for advertisement, and information indicating that the user purchased the item at the sales server Upon receipt of the, the user will be rewarded with a predetermined point. The point reduction device includes a registration unit, a reception unit, a change unit, an output unit, an acquisition unit, and a reduction unit. The registration unit registers a point redemption rate, which is a ratio of a reduction point which is a point to be returned to the user by purchase of each item or a reduction point to a sales price of each item. The reception unit is configured to be able to receive a purchase request for each item from the user. When the change unit receives a plurality of purchase requests for the item in the reception unit, the change unit increases the reduction point or the point reduction rate registered in the registration unit according to the received content of the purchase request. The output unit outputs the reduction point or the point reduction rate changed by the change unit. The acquisition unit acquires information indicating that the user has purchased at the sales server for each of the plurality of items for which the purchase request has been received from the user in the reception unit. When the obtaining unit obtains information indicating that the user has purchased at the sales server for all of the plurality of items, the reducing unit causes the user to give points based on the redemption point or the point redemption rate changed by the changing portion. Reduce.

  According to the point reduction device of the present invention, when a plurality of purchase requests for items are received, the reduction points or point reduction rates registered in the registration unit are increased and output according to the contents of the received purchase requests. Thus, it is possible to increase the points to be reduced when the user purchases a plurality of items at one time on the point site, and to increase the points by purchasing a plurality of items together. You can appeal effectively. As a result, it is possible to motivate users who want to earn more points. Therefore, it is possible to promote the user's item purchase, bring about an increase in transaction also to the point site operator, and also provide the advantage of attracting potential customers to the advertiser.

It is a figure showing a schematic structure of a point reduction system to which a point reduction device concerning one embodiment of the present invention is applied. It is a figure which shows an example of the point site provided by the point server and displayed on a user terminal. It is a block diagram which shows schematic structure of a user terminal. It is a block diagram showing a schematic structure of a point server. It is a block diagram which shows schematic structure of a management server. It is a block diagram showing a schematic structure of a sales server. It is a figure which shows an example of the reduction rate for every item memorize | stored in storage in a point server, and category setting information. It is a figure which shows an example of the reduction rate increase setting information for every combination of the category memorize | stored in storage in a point server. It is a figure which shows an example of the user rank setting information memorize | stored in storage in a point server. It is a flowchart which shows the procedure of the point reduction | restoration process performed in a point server. It is a figure which shows an example of the screen displayed on a user terminal in the process shown by the flowchart of FIG.

  Hereinafter, embodiments of the present invention will be described with reference to the attached drawings. In the description of the drawings, the same elements will be denoted by the same reference symbols, without redundant description. Also, the dimensional proportions of the drawings are exaggerated for the convenience of the description, and may differ from the actual proportions.

<Configuration of point reduction system>
FIG. 1 is a view showing a schematic configuration of a point reduction system to which a point reduction device according to an embodiment of the present invention is applied. FIG. 2 is a diagram showing an example of a point site provided by the point server and displayed on the user terminal.

  The point reduction system of the present embodiment is provided, for example, to provide a point site accessed by a user using a mobile terminal such as a smartphone or various PCs (Personal Computer).

  As shown in FIG. 1, the point reduction system includes a user terminal 100, a point server 200, a management server 300, and a sales server 400, and the configurations are configured to be mutually communicable through a network.

  The user terminal 100 is a mobile terminal such as a smartphone used by a user, an information terminal such as a notebook PC, and a desktop PC.

  The point server 200 is a server provided by the point site operator and provides the point site. The point server 200 operates as a point reduction device. The point server 200 posts the affiliate advertisement (successful reward type advertisement) distributed from the management server 300 on the page of the point site as information indicating items such as products and services, and distributes it to the user terminal 100. As shown in FIG. 2, the point site lists the offered price of products / services, the number of points to be returned to the user by purchasing products / services, and the point redemption rate along with items such as “moving”. . The point redemption rate is a ratio of the number of points to be returned to the user to the selling price of the product / service. For example, the item "moving" has a offering price of 100,000 yen and a point reduction rate of 20%. In this case, the user who contracts or applies for the "moving" service is reduced by 20,000 points (for example, equivalent to 20,000 yen) which is 20% of 100,000 yen.

  The management server 300 is a server operated by an affiliate service provider, and distributes and manages affiliate advertisements submitted from advertisers. When the user browsing the point site touches or clicks an affiliate advertisement on the point site, the management server 300 causes the user to access the sales server 400.

  The sales server 400 is a server operated by an advertiser who has posted an advertisement for a product or service that is an item, and receives and sells a purchase application for the product or service to be advertised.

  In the present embodiment, when the user purchases a product / service at the sales server 400, the sales server 400 transmits information indicating that the user has purchased the product / service to the management server 300 of the user's access source. The management server 300 adds various information such as the access information of the user to the information received from the sales server 400 and transmits the information to the point server 200. The sales server 400 may directly transmit information indicating that the user has purchased a product / service to the point server 200. The point server 200 matches the information received from the management server 300 or the sales server 400 with the user information of the point site, the access information, and the like to identify the user who has purchased the product / service. The point server 200 reduces points corresponding to the point reduction rate to the identified user.

  According to the above point reduction system, the user can browse the point site provided by the point server 200. On the point site, the affiliate advertisement managed by the management server 300 is posted as an item, and the offered price of the item, the point return rate, the number of points to be returned, and the like are also posted. The user selects the item of interest while referring to the item content and the point redemption rate.

  When the user selects the “put in candidate” button displayed in association with the item or the item in the point site, the point server 200 accepts as purchase request for each item and registers it in the candidate list. The candidate list for purchase request is displayed as a cart for each user, and each item in the cart is managed in an integrated manner until the purchase at the sales site for the item etc. of each item is completed.

  When the user purchases a certain product, the point site is directed to the sales server 400 of the advertiser of the product via the management server 300. The user purchases a product at a sales site provided by the sales server 400 of the advertiser. When a user purchases a product, the advertiser of the management server 300 or the manager of the point server 200 receives a successful advertisement fee from the advertiser, and the user receives the point return rate from the manager of the point server 200. Points will be awarded. For example, points may be reduced as values such as prepaid or gift cards usable in electronic money, mail order sites, etc., and may be dedicated or general-purpose points that can be exchanged with other points, products, and the like.

  Each component will be described in detail below.

<User terminal 100>
FIG. 3 is a block diagram showing a schematic configuration of a user terminal.

  As shown in FIG. 3, the user terminal 100 includes a central processing unit (CPU) 110, a read only memory (ROM) 120, a random access memory (RAM) 130, a storage 140, a communication interface 150, and an operation display unit 160. The respective configurations are communicably connected to one another via a bus 170.

  The CPU 110 controls the above-described components and performs various arithmetic processing in accordance with programs stored in the ROM 120 and the storage 140.

  The ROM 120 stores various programs and various data.

  The RAM 130 temporarily stores programs and data as a work area.

  The storage 140 stores various programs including an operating system and various data. For example, in the storage 140, an application for accessing the point server 200 and the sales server 400 via a network is installed. In addition, in the storage 140, an application for displaying a page provided by each server and transmitting input information to each server is also installed.

  The communication interface 150 is an interface for communicating with an external device such as the point server 200 and the sales server 400. For example, a standard such as 3G or 4G for mobile phone communication or a standard such as Wi-Fi (registered trademark) Is used.

  The operation display unit 160 is, for example, a touch panel display, which displays various information and receives various inputs from the user.

<Point server 200>
FIG. 4 is a block diagram showing a schematic configuration of the point server.

  As shown in FIG. 4, the point server 200 includes a CPU 210, a ROM 220, a RAM 230, a storage 240, a communication interface 250, an operation unit 260, and a display unit 270. The respective configurations are communicably connected to one another via a bus 280. The CPU 210, the ROM 220, and the RAM 230 have the same functions as the CPU 110, the ROM 120, and the RAM 130 of the user terminal 100, and thus the descriptions thereof will be omitted to avoid the repetition of the description.

  The storage 240 stores various programs including an operating system and various data. The storage 240 is installed with a program for providing a point site for giving points back to the user on a mobile Internet or the like. Further, in the storage 240, a program for increasing points is installed when a plurality of items are purchased collectively. Further, the storage 240 stores user information such as the name and contact address of the user registered at the point site, point information for each user, information on an affiliate advertisement distributed by the management server, and the like. The storage 240 also stores various information required to calculate points in accordance with a plurality of items to be purchased. The storage 240 functions as a registration unit.

  The communication interface 250 is an interface for communicating with another device, and for example, a standard such as Ethernet (registered trademark), FDDI, Wi-Fi (registered trademark) or the like is used.

  The operation unit 260 includes a pointing device such as a mouse and a keyboard, and is used to perform various inputs.

  The display unit 270 is, for example, a liquid crystal display, and displays various types of information.

<Management server 300>
FIG. 5 is a block diagram showing a schematic configuration of the management server.

  As illustrated in FIG. 5, the management server 300 includes a CPU 310, a ROM 320, a RAM 330, a storage 340, a communication interface 350, an operation unit 360, and a display unit 370. The respective configurations are communicably connected to one another via a bus 380. The CPU 310, the ROM 320, the RAM 330, the storage 340, the communication interface 350, the operation unit 360 and the display unit 370 have the same functions as the CPU 210, the ROM 220, the RAM 230, the communication interface 250, the operation unit 260 and the display unit 270 of the point server 200. Since it has, in order to avoid duplication of explanation, the explanation is omitted.

  The storage 340 stores various programs including an operating system and various data. The storage 340 is installed with an application for distributing and managing affiliate advertisements submitted by advertisers. In addition, in the storage 340, an application for causing a user who has touched or clicked on an affiliate advertisement to the sales server 400 is installed. Furthermore, in the storage 340, an application for receiving user purchase information from the sales server 400 and transmitting the received user purchase information to the point server 200 is also installed.

<Sales server 400>
FIG. 6 is a block diagram showing a schematic configuration of the sales server.

  As shown in FIG. 6, the sales server 400 has a CPU 410, a ROM 420, a RAM 430, a storage 440, a communication interface 450, an operation unit 460 and a display unit 470. The respective configurations are communicably connected to one another via a bus 480. The CPU 410, the ROM 420, the RAM 430, the storage 440, the communication interface 450, the operation unit 460 and the display unit 470 have the same functions as the CPU 210, the ROM 220, the RAM 230, the communication interface 250, the operation unit 260 and the display unit 270 of the point server 200. Since it has, in order to avoid duplication of explanation, the explanation is omitted.

  The storage 440 stores various programs including an operating system and various data. In the storage 440, an application for providing a page for selling a product / service targeted for affiliate advertisement is installed. Further, in the storage 440, an application for transmitting purchase information indicating that the user has purchased to the management server 300 is installed when the user purchases a product / service at the sales server 400.

  Each configuration of the point reduction system may include components other than the components described above, or may not include some of the components described above.

<Information stored in storage 240 of point server 200>
FIG. 7 is a diagram showing an example of the reduction rate and category setting information for each item stored in the storage in the point server. FIG. 8 is a diagram showing an example of reduction rate increase setting information for each combination of categories stored in the storage in the point server. FIG. 9 is a diagram showing an example of user rank setting information stored in the storage in the point server.

  As shown in FIG. 7, in the storage 240 of the point server 200, the sales price for each item, the point reduction rate, the category of the item, the upper limit value of the point reduction rate of the item, and the like are registered. The example shown in FIG. 7 is a collection of items that are considered necessary by the user at the same time as one genre, in terms of “what is necessary for a new life”. In the example illustrated in FIG. 7, for example, the item of the “moving” service has a selling price of “100,000 yen” and a point redemption rate of “20%”. The category of the item is “X”, and the upper limit value of the point reduction rate is set to “30%”. Here, the item category is used to enable specification of the degree of point increase when the user purchases a plurality of items for each category. In the example shown in FIG. 7, each item is classified into the categories of “X”, “Y”, and “Z”. The upper limit value of the point redemption rate is an item to set the upper limit so that the point redemption rate does not increase excessively in consideration of the item cost etc. even when the items are purchased and the point redemption rate increases. is there. Note that the genre of the item group stored in the storage 240 is not limited to the above-mentioned example “thing necessary for new life”. For example, it is possible to set a plurality of different genres such as “what is necessary for establishing a corporation”, “what is necessary for each season”, etc., and collectively store items matching each genre as in the example of FIG. it can.

  As shown in FIG. 8, in the storage 240 of the point server 200, the increase setting of the point reduction rate for each combination of categories of each item is registered in the case where a plurality of items are purchased. (A) of FIG. 8 shows an increase in point reduction rate for each combination of categories when the user purchases two items, and (b) shows points for each combination of categories when three items are purchased An increase in the reduction rate is shown. For example, when the user purchases two items of category "X", the item corresponds to item No. 1 "XX" in FIG. 8A, and the point reduction rate of each item increases by "5.0%" . In addition, when the user purchases items of categories “X”, “Y”, and “Z” one by one, the item corresponds to the item No. 5 “X-Y-Z” in FIG. The reduction rate increases by "4.5%".

  As shown in FIG. 9, in the storage 240 of the point server 200, an increase setting of the point reduction rate for each user rank is registered. The user rank is an attribute of the user that can be set according to the usage history of the user, and is set to "Platinum", "Gold", "Silver", "Bronze" according to the purchase price, the number of purchases, the purchase frequency, etc. it can. In the example of FIG. 9, for the user with the user rank "Platinum", the increase in point reduction rate when purchasing a plurality of items is increased by "10.0%". For example, when a user of "Platinum" purchases two items of category "X", "10.0%" is increased from "5.0%" of item No. 1 in FIG. It will be a point increase rate of .5%.

  The above is an example of the information registered in the storage 240 of the point server 200, and information other than the above may be registered in the storage 240, or a part of the above information is registered. It does not have to be. The above is an example also about the calculation method of a point increase, and it may be calculated by methods other than the above.

<Overview of point reduction processing in point server>
FIG. 10 is a flowchart showing a procedure of point reduction rate output processing in the point server. The process shown in the flowchart of FIG. 10 is stored as a program in the storage 240 of the point server 200, and is executed by the CPU 210 controlling each part. In the following, a case where a user purchases a product will be described as an example.

  As shown in FIG. 10, the point server 200, as a receiving unit, receives a purchase request for each item from the user and registers it in the candidate list (step S101). Specifically, the point server 200 receives an instruction related to the purchase request of the item transmitted from the user terminal 100 based on the user's instruction, and registers the item requested to be purchased based on the received instruction in the candidate list.

  Subsequently, the point server 200, as a change unit, calculates a point reduction rate of each item registered in the candidate list (step S102). Specifically, the point server 200 uses the items registered in the candidate list, the point reduction rate information for each item stored in the storage 240, the point reduction rate increase setting information, etc. calculate. The point server 200 may accumulate the user's purchase history in the storage 240 as an analysis unit, and analyze the user's purchase tendency based on the purchase history. In this case, the point server 200 may calculate the point redemption rate in accordance with the user's purchase tendency and the type of item that the user desires to purchase. For example, the point server 200 stores the type of the item purchased by the user, the number of purchases, the purchase price, and the like in the storage 240 as the purchase history. The point server 200 calculates the ratio of the number of purchases for each item type of the user and the ratio of the purchase price for each item type, and analyzes the purchase tendency of the user based on the calculated ratio. For example, the point server 200 has a large number of purchases of beauty health related items such as a water server and the ratio of the purchase price, and a user who is analyzed as having a high purchase tendency wishes to purchase more beauty health related items. May add many points. This makes it possible to lock in a user who is willing to purchase a particular type of item with a great incentive.

  Subsequently, the point server 200 determines whether the point reduction rate of each item exceeds the upper limit value (step S103). Specifically, the point server 200 compares the point reduction rate of each item calculated in step S102 with the upper limit value of the point reduction rate for each item stored in the storage 240, and exceeds the upper limit value. Determine if there is.

  When the upper limit value of the point redemption rate is not exceeded (step S103: NO), the point server 200 proceeds to the process of step S105.

  When the upper limit value of the point redemption rate is exceeded (step S103: YES), the point server 200 corrects the calculated point redemption rate (step S104). For example, the point server 200 corrects the calculated point reduction rate to a value or the like calculated by a predetermined calculation formula for slightly increasing the upper limit value or the point reduction rate from the upper limit value.

  Subsequently, the point server 200 displays the calculated point reduction rate as an output unit (step S105). The point server 200 displays, on the user terminal 100, the point reduction rate calculated in the process of steps S102 to S104. When the calculated point reduction rate increases more than the point reduction rate set in advance, the point server 200 counts up the point reduction rate gradually and displays it, or displays it with a figure such as an upward arrow. To show how it is increasing. Details of the process of step S105 will be described later.

  Subsequently, the point server 200 determines whether the acceptance of the purchase request is ended (step S106).

  When not proceeding to the purchase process, that is, when the purchase request acceptance process is continued (step S106: NO), the point server 200 returns to the process of step S101.

  When shifting to the purchase process, that is, when the purchase request acceptance process is ended (step S106: YES), the point server 200 displays the batch purchase screen on the user terminal 100 as the access unit and the tab browser display unit (step S107). The batch purchase screen is a screen for collectively displaying the sale sites of the respective items in one screen by a tab browser method in order to purchase the respective items collectively. Details of the process of step S107 will be described later.

  Subsequently, the point server 200 starts measurement of a timer for confirming that the user has purchased each item registered in the candidate list in the predetermined time in the sales server 400 (step S108). The point server 200 displays the elapsed time of the timer and the remaining time until the predetermined time on the batch purchase screen (step S108).

  Subsequently, the point server 200, as an acquisition unit, acquires information indicating that the user has purchased each item registered in the candidate list from the management server 300 or the sales server 400 (step S109). The point server 200 matches the information on the purchase request of each item registered in the candidate list with the information acquired from the management server 300 or the sales server 400, and confirms the purchase status of each item. For example, the point server 200 issues an e-mail address for the user to use for item purchase at the point site, and manages sending and receiving of e-mail using the e-mail address. The point server 200 acquires transmission date and time information of the purchase acceptance mail which the sales server 400 transmits to the mail address when the user completes the purchase processing at the sales site. Further, the point server 200 acquires, from the sales server 400 via the management server 300, order date and time information indicating the date and time when the user performed the purchase process. The point server 200 can confirm the purchase status of each item by matching the transmission date information of the purchase acceptance mail with the order date information. The point server 200 can check the purchase status of each item that the user desires to purchase by matching the purchase status of each item with the information on the purchase desire of each item.

  The point server 200 repeats the process of step S109 until the predetermined time has elapsed (step S110). If it is confirmed that all the items registered in the candidate list have been purchased even if the timer has not elapsed for a predetermined time, the point server 200 ends the process of step S109 and the process of step S111. Go to

  Subsequently, the point server 200 calculates the number of points actually returned to the user based on the purchase status of each item confirmed in the process of step S109 (step S111). For example, when a part of the items registered in the candidate list is not purchased, the point server 200 executes the same processing as steps S102 to S104 based on the contents of the purchased item and the point reduction rate To calculate the points to be reduced.

  Subsequently, the point server 200, as a reduction unit, reduces the points calculated in the process of step S111 to the user (step S112), and ends the process.

<Example screen displayed on user terminal in point reduction process>
Next, the flow of the point reduction process described above will be described in more detail with an example of a screen displayed on the user terminal.

  FIG. 11 is a diagram showing an example of a screen displayed on the user terminal in the process shown in the flowchart of FIG. In FIG. 11, (a) shows an example of the cart screen of the user in which the purchase request is accepted and the items registered in the candidate list are displayed in a list. (B) shows an example of the state when the cursor is placed on the "put in candidate" button of the item other than the item registered in the candidate list on the cart screen of (a). (C) shows an example of how the "put in candidate" button of another item is selected on the screen of (b) and the purchase request of the other item is accepted and registered in the candidate list. (D) shows an example of a collective purchase screen for collectively purchasing items, which is displayed when the "purchase" button is selected on the screen of (c).

  First, the point server 200 displays a point site screen as shown in FIG. In the screen of FIG. 2, when the item “moving” is selected, the point server 200 accepts the purchase request of the item “moving” in the process of step S101, and registers it in the candidate list in the storage 240. Subsequently, in the processing of steps S102 to S104, the point reduction rate of the item "moving" is calculated.

  Subsequently, in the process of step S105, the point reduction rate calculated as the item “moving” registered in the candidate list is displayed as in the screen shown in FIG. 11 (a). In the example of FIG. 11A, since only one item is selected, the point reduction rate does not increase from the initial value, and remains “20%”. On the screen of FIG. 11A, a message is displayed indicating that the point redemption rate will increase if other items are purchased together with the information on the items registered in the candidate list. Further, on the screen of FIG. 11A, information regarding an item purchased by another user, a “put in candidate” button for receiving a purchase request for the other item, and the like are also displayed.

  In the screen of FIG. 11A, when the cursor is placed on the “put in candidate” button of another item or light tap is performed on the touch screen, the point server 200 receives a request for purchase of the other item in a preliminary manner. It is determined that the operation has been performed. In this case, in the process of step S106, the point server 200 determines that the acceptance process for purchase request is continued without proceeding to the purchase process (step S106: NO), and returns to the process of step S101. The point server 200 performs the processes of steps S102 to S104 on the assumption that the purchase request for the other item is received, and calculates the point reduction rate of each item. Then, in the process of step S105, for example, as shown in FIG. 11 (b), the point server 200 makes it clear to the user that the point reduction rate of each item increases when the other item is purchased together. Display on

  In the screen of FIG. 11B, a state in which the point reduction rate of each item that was originally “20%” increases to “25%” is highlighted as a balloon. The number “25%” in the balloon may be displayed to increase from 25% by 1% to 25%. Also, the upward arrow in the balloon may be displayed dynamically so that it can be seen as it increases. When the user moves the cursor to another item, the state of increase in point reduction rate when purchasing the other item is displayed.

  When the "put in candidate" button of the item "water server contract" is pressed on the screen of FIG. 11 (b), as shown in the screen of FIG. 11 (c), the purchase request of the item "water server contract" is It is accepted and registered in the candidate list. In the screen of FIG. 11C, it is shown that the point reduction rate of each item is increased along with the information on the item newly registered in the candidate list.

  When the “Purchase” button is pressed on the screen of FIG. 11C, the point server 200 determines that the process proceeds to the purchase process in the process of step S106 (step S106: YES). When proceeding to the purchase process, the point server 200 displays a batch purchase screen as shown in FIG. 11D in the process of step S107.

  In the batch purchase screen of FIG. 11D, three items of “moving”, “water server contract”, and “internet connection” are registered in the candidate list, and there is an example in the case where the three items are purchased together. It is shown. In the batch purchase screen, respective sales sites for purchasing items of "moving", "water server contract", and "internet connection" are displayed in a tab browser format. On the batch purchase screen, a plurality of tabs respectively indicating “moving”, “water server”, and “internet”, which are indexes for identifying each item and each sales site, are displayed in a list. Based on the operation of each tab by the user's click operation or flick operation, the sales site of each item is switched and displayed one by one.

  The batch purchase screen of FIG. 11D also displays identification information such as the user's e-mail address, and a predetermined time and remaining time required to complete the purchase of each item. Further, on each tab of the batch purchase screen, the progress status of the purchase processing of the item corresponding to each tab is displayed. In the example of FIG. 11D, “moving” has already been purchased (subscribed), “water server contract” is under application, and “Internet connection” is not yet purchased. The sales site of the item "water server contract" is displayed on the screen of FIG. 11 (d) as in the "ABC Water Inc. WEB site water server contract application screen". The user can complete the purchase process of the item by inputting necessary information such as name, address, mail address and the like at the sales site displayed on the batch application screen and pressing the "apply" button.

  When the “application” button is pressed and the purchase process of the “water server contract” is completed, the point server 200 can switch the display to the tab of “non-purchased“ internet connection ”to prompt the user's purchase.

  In addition, since the point server 200 displays the screen of FIG. 11D as one screen of the point site, the point server 200 displays user information such as the user's name, address, and mail address on the sales site. It can be automatically input in a predetermined input field. This can save the user the trouble of entering user information many times at each sales site.

  If an unpurchased item remains even after a certain period of time, the point server 200 functions as a warning unit if the item is not purchased by a predetermined time, the point redemption rate is the point displayed in FIG. Warn the user that it will fall below the redemption rate. This makes it possible for the user to be aware of the loss of the point earning opportunity and to increase the purchase motivation of the item. Even when the user deletes the item registered in the candidate list on the cart screen as shown in FIG. 11C, the user is informed that the actual point reduction rate is lower than the displayed point reduction rate. It may be notified.

  As described above, according to the point server 200 of the present embodiment, when a plurality of purchase requests for items are received, the reduction points or point reduction rates registered in the registration unit are increased according to the contents of the received purchase requests. Output. Thus, it is possible to increase the points to be reduced when the user purchases a plurality of items at one time on the point site, and to increase the points by purchasing a plurality of items together. You can appeal effectively. As a result, it is possible to motivate users who want to earn more points. Therefore, it is possible to promote the user's item purchase, bring about an increase in transaction also to the point site operator, and also provide the advantage of attracting potential customers to the advertiser.

  Further, the point server 200 receives the setting of the upper limit value, and increases the reduction point or the point reduction rate according to the upper limit value. This makes it possible to prevent an excessive increase in the reduction point or point reduction rate due to the purchase of a large number of items more than expected. In addition, even after exceeding the upper limit value, the user can keep the motivation to purchase more items at a time by slightly increasing the point reduction rate without making it unchanged.

  In addition, the point server 200 can register a user rank for each user, and increases a reduction point or a point reduction rate according to the user rank. This can provide the advantage that the user continuously uses the same point site, and can increase the user's desire to use the point site continuously.

  In addition, the point server 200 analyzes the purchase tendency of each user based on the user's purchase history, and changes the reduction point or point reduction rate according to the purchase tendency and the type of item that the user desires to purchase. Thereby, for example, a user who is motivated to purchase a particular type of item can be provided with a large incentive, and the user can be enclosed.

  In addition, the point server 200 can register an increase setting of a reduction point or a point reduction rate for each combination of a plurality of items or a combination of a plurality of items, and the reduction points or point reduction rates based on the increase setting. Change In this way, it is possible to register an increase setting for each combination of items and item categories, and for example, it is possible to register an advantageous increase setting for an item or category that you want to combine and sell, thereby enhancing the user's purchase motivation.

  In addition, if the point server 200 determines that the user does not purchase at least one of the plurality of items for which the purchase request has been received, the user is notified to the user that the reduction point or point reduction rate changed by the change unit decreases. Warning. This makes it possible for the user to be aware of the loss of the point earning opportunity and to increase the purchase motivation of the item.

  In addition, the point server 200 can collectively display a plurality of sales sites for purchasing a plurality of items for which a purchase request has been received from the user in a tabbed browser form in one page of the point site. Thus, a user who wants to purchase a plurality of items can easily and reliably access a plurality of sales sites to purchase a plurality of items.

  In addition, when the point server 200 receives a preliminary operation for receiving a purchase request for an item, the point server 200 increases a reduction point or point reduction rate registered in the registration unit according to the content of the received preliminary operation. Output. As a result, the user can easily check the increase degree of the reduction point or the point reduction rate in advance before making a purchase request for the item, and can smoothly consider the purchase of the item.

  In addition, this invention is not limited only to embodiment mentioned above, It can change variously within the range of a claim.

  For example, although the above embodiment has described an example in which the point reduction rate is set or changed, the reduction points which are the number of points to be reduced instead of the point reduction rate are directly set or changed. You may

  In the above embodiment, an example is described in which the point reduction rate increase setting is registered for each combination of item categories, but the point reduction rate increase setting is not limited to this, and the point reduction rate increase setting is It can be implemented by any calculation logic. For example, the increase setting of the point reduction rate may be registered for each combination of items, or the increase setting of the point reduction rate may fluctuate depending on the item price, the profit rate, the sales, and the like. The relationship between the point reduction rate increase setting and the item purchase situation is learned by artificial intelligence technology such as deep learning, and the point reduction rate increase setting is automatically controlled according to the item purchase situation etc. It is also good. Moreover, the increase setting of the point reduction rate is not limited to an example registered for each combination of items, and a value registered individually for each item may be used, and a value registered for each category of items is It may be used. For example, the redemption points based on the purchase of the second item may be calculated based on the increase setting of the point redemption rate registered individually for the first item, and the points registered separately for the second item It may be calculated based on the increase setting of the reduction rate.

  Further, in the above embodiment, although an example in which the purchase request for an item is received by operating the “put in candidate” button has been mainly described, the present invention is not limited to this. For example, the purchase request of the item may be accepted by clicking or tapping the display itself of the item, and the purchase request is accepted by an instruction by voice or an operation of an object related to the item in the virtual space. May be

  Further, in the above embodiment, as a preliminary operation for receiving an item purchase request, an example in which the cursor is placed on the “put in candidate” button or the light tap on the touch screen is described. . For example, a dedicated button other than the "put in candidate" button may be provided, or a preliminary operation may be performed by an operation such as "long press" in which the "put in candidate" button or item display is pressed for a predetermined time or more. May be accepted.

  In the above embodiment, the point server 200 provides the point site, and the user terminal 100 accesses the point site each time to perform the point reduction process. However, the embodiment in which the point reduction process is performed is described. It is not limited to. For example, all or part of the functions of the point server 200 may be installed in the user terminal 100 as a point application, and point reduction processing may be performed.

  Moreover, in the above embodiment, although the management server 300 has been described as an example provided as an apparatus separate from the point server 200 and the user terminal 100, the present invention is not limited to this. The management server 300 may be configured to be included in the point server 200 or the user terminal 100.

  Further, the processing units of the flowchart in the above embodiment are divided according to the main processing content in order to facilitate understanding of the processing. The invention is not limited by the manner of division of the processing steps. The processing performed in the point server 200 can also be divided into more processing steps. Also, one processing step may perform more processing. Further, the processing order of the flowchart in the above embodiment is set as an example. The processing order does not limit the present invention. Further, the processing contents of the flowchart in the above embodiment are set as an example, and the processing executed in the point server 200 may include processing other than the above processing, or the above processing It does not have to be part of

  The means and method for performing various processes in the point reduction system according to the above-described embodiment can be realized by either a dedicated hardware circuit or a programmed computer. The program may be provided, for example, by a computer-readable recording medium such as a flexible disk and a CD-ROM, or may be provided online via a network such as the Internet. In this case, the program recorded on the computer readable recording medium is usually transferred to and stored in a storage unit such as a hard disk. Also, the program may be provided as a single application software or may be incorporated into the software of the apparatus as one function of the point reduction system.

100 user terminals,
110 CPUs,
120 ROM,
130 RAM,
140 storage,
150 communication interface,
160 operation display unit,
170 buses,
200 point server,
210 CPU,
220 ROM,
230 RAM,
240 storage,
250 communication interface,
260 operation unit,
270 display,
280 buses,
300 management server,
400 sales servers.

Claims (10)

Providing a page on the network for posting a pay-per-action advertisement, allowing the user to access a sales server selling the item targeted for the advertisement, and information indicating that the user has purchased the item at the sales server It is a point reduction device which reduces predetermined points to the user when it is received,
A registration point for registering a redemption point which is a point to be returned to the user by purchase of each item or a point redemption rate which is a ratio of the redemption point to a selling price of each item of the item;
A reception unit capable of receiving a purchase request for each item from the user;
A change unit for increasing the reduction points registered in the registration unit or the point reduction rate according to the received contents of the purchase request when the reception unit receives a plurality of purchase requests for the item;
An output unit that outputs the reduction point or the point reduction rate changed by the change unit;
An acquisition unit for acquiring information indicating that the user has purchased at the sales server for each of the plurality of items for which purchase requests have been received from the user in the reception unit;
When information indicating that the user has purchased at the sales server for all of the plurality of items is acquired by the acquisition unit, the reduction point changed by the change unit or the point reduction rate is used. With the reduction department that reduces points to the user,
When it is determined that the user does not purchase at the sales server for at least one of the plurality of items for which purchase request has been received from the user in the reception unit, the reduction point or the points changed by the change unit A warning unit that warns the user that the reduction rate will decrease;
With point reduction device. Providing a page on the network for posting a pay-per-action advertisement, allowing the user to access a sales server selling the item targeted for the advertisement, and information indicating that the user has purchased the item at the sales server It is a point reduction device which reduces predetermined points to the user when it is received,
A registration point for registering a redemption point which is a point to be returned to the user by purchase of each item or a point redemption rate which is a ratio of the redemption point to a selling price of each item of the item;
A reception unit capable of receiving a purchase request for each item from the user;
A change unit for increasing the reduction points registered in the registration unit or the point reduction rate according to the received contents of the purchase request when the reception unit receives a plurality of purchase requests for the item;
An output unit that outputs the reduction point or the point reduction rate changed by the change unit;
An acquisition unit for acquiring information indicating that the user has purchased at the sales server for each of the plurality of items for which purchase requests have been received from the user in the reception unit;
When information indicating that the user has purchased at the sales server for all of the plurality of items is acquired by the acquisition unit, the reduction point changed by the change unit or the point reduction rate is used. With the reduction department that reduces points to the user,
An access unit that collectively accesses a plurality of sales sites provided by one or more of the sales servers in order to purchase a plurality of items for which purchase requests have been received from the user in the reception unit;
A plurality of tabs respectively indicating a plurality of indexes for identifying each of the plurality of sales sites are listed in one page of the point site, and one of the plurality of sales sites is displayed based on the operation of the tab by the user. Tabbed Browser Display, which can be displayed on one page of the point site by switching
With point reduction device. The registration unit receives setting of the reduction point per item or the upper limit value of the point reduction rate.
The changing unit, point reduction apparatus according to claim 1 or 2 to increase the reduction point or the point return rate according to the upper limit value. The registration unit can register a user rank for each user,
The point reduction device according to any one of claims 1 to 3, wherein the change unit increases the reduction point or the point reduction rate for each user according to the user rank. The system further includes an analysis unit that accumulates the purchase history of each user and analyzes the purchase tendency of each user based on the accumulated purchase history,
The changing unit according to any one of claims 1 to 4 for increasing the reduction point or the point return rate depending on the type of items that the purchase tendency and user analyzed by the analysis unit desires purchasing Point reduction device. The registration unit can register an increase setting of a reduction point or a point reduction rate for each combination of a plurality of items or for each combination of a plurality of categories of items,
The changing unit, users of claims 1-5 for increasing the reduction point or the point return rate in consideration of the increasing setting corresponding to the combination of the combination or categories of a plurality of items of a plurality of desired item purchased The point reduction device according to any one of the preceding claims. The reception unit can receive a preliminary operation for receiving a purchase request for the item,
When the preliminary operation is received in the reception unit, the change unit increases the reduction points or the point reduction rate registered in the registration unit according to the content of the received preliminary operation. The point reduction apparatus according to any one of claims 1 to 6 , which is output by an output unit. Providing a page on the network for posting a pay-per-action advertisement, allowing the user to access a sales server selling the item targeted for the advertisement, and information indicating that the user has purchased the item at the sales server A point reduction method implemented in a point reduction device that reduces predetermined points to the user upon reception,
A registration step of registering a redemption point which is a point to be returned to the user by purchase of each item or a point redemption rate which is a ratio of the redemption point to the sales price of each item of the item;
An accepting step of accepting a purchase request for each item from the user;
A change step of increasing the reduction points registered in the registration step or the point reduction rate according to the contents of the received purchase request when a plurality of purchase requests for the item are received in the reception step;
Outputting the reduction point changed in the changing step or the point reduction rate;
An acquisition step of acquiring information indicating that the user has purchased at the sales server for each of the plurality of items for which purchase requests have been received from the user in the reception step;
In the acquisition step, when information indicating that the user has purchased at the sales server for all of the plurality of items is acquired, the reduction point changed in the change step or the point reduction rate is used. A reduction step to reduce points to the user,
When it is determined that the user does not purchase at the sales server for at least one of the plurality of items for which purchase request has been received from the user in the receiving step, the reduction point or the points changed in the changing step A warning step for warning the user that the reduction rate will decrease;
Having point reduction method. Providing a page on the network for posting a pay-per-action advertisement, allowing the user to access a sales server selling the item targeted for the advertisement, and information indicating that the user has purchased the item at the sales server A point reduction method implemented in a point reduction device that reduces predetermined points to the user upon reception,
A registration step of registering a redemption point which is a point to be returned to the user by purchase of each item or a point redemption rate which is a ratio of the redemption point to the sales price of each item of the item;
An accepting step of accepting a purchase request for each item from the user;
A change step of increasing the reduction points registered in the registration step or the point reduction rate according to the contents of the received purchase request when a plurality of purchase requests for the item are received in the reception step;
Outputting the reduction point changed in the changing step or the point reduction rate;
An acquisition step of acquiring information indicating that the user has purchased at the sales server for each of the plurality of items for which purchase requests have been received from the user in the reception step;
In the acquisition step, when information indicating that the user has purchased at the sales server for all of the plurality of items is acquired, the reduction point changed in the change step or the point reduction rate is used. A reduction step to reduce points to the user,
An access step of collectively accessing a plurality of sales sites provided by the one or more sales servers in order to purchase a plurality of items for which purchase requests have been received from the user in the reception step;
A plurality of tabs respectively indicating a plurality of indexes for identifying each of the plurality of sales sites are listed in one page of the point site, and one of the plurality of sales sites is displayed based on the operation of the tab by the user. Tabbed Browser Display Step, which can be switched in turn and displayed on one page of the point site;
Having point reduction method. A point reduction program for causing a computer to function as the point reduction device according to any one of claims 1 to 7 .