JP2018112770A - Sales support apparatus, sales support system, sales support method and sales support program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a sales support apparatus, a sales support system, a sales support method and a sales support program that are beneficial to a customer and is capable of facilitating sales for a seller.SOLUTION: A sales support apparatus includes: first sales processing means for sending back an application target confirmation page that displays a message for confirming an application of an application target and an application proposal guidance page that displays a message for guiding an application proposal of a product or the like proposed separately in response to an application request notification sent from a user terminal; and second sales processing means for sending back a proposal target application completion page that displays a message indicating an application completion of the proposal target in response to the proposed application request notification sent from the user terminal and indicating the application request of the proposal target guided by the first sales processing means.SELECTED DRAWING: Figure 2

Description

  The present invention relates to a sales support device, a sales support system, a sales support method, and a sales support program that provide an EC site that can promote purchase of goods and services.

With the spread of the Internet, online shopping through EC (electronic commerce) sites is also becoming a popular way to purchase products. Under such circumstances, competition between EC sites is intensifying, and many EC sites have started various promotional activities such as issuance of discount coupons and free shipping campaigns with the aim of promoting sales to customers. ing.

  For example, in Patent Document 1, the browsing history in the product page on the EC site is accumulated for each terminal specified from the cookie, and the customer is at a loss in purchasing the product, such as browsing the same product page in a short time. A dynamic promotion system in an EC site that transmits incentive information with electronic coupons such as discounts and free shipping as a response to a request for browsing a product page based on a predetermined condition estimated to be present.

  On the other hand, as a sales method, there is known a high-order product sale called “up-sell” for a customer who wants to purchase a product to change to a higher-priced product that is more expensive than the product. . An EC site using the “upsell” method is also known. In an EC site provided by a conventional sales support device, when a product browsing page is displayed for a product desired to be purchased, an upselling content (upsell screen) is displayed therein.

JP 2007-72730 A

  However, when you are deciding whether or not to apply, and when the customer wants to apply and enters the application information, an upsell screen will appear. May close the display or stop purchasing because of confusion.

  Especially for customers who are interested in products sold on EC sites and want to apply for free samples, displaying an up-sell image may even stop the application of free samples, which is counterproductive to sales promotion. There is a risk of becoming.

Upsell can be viewed as one of the promotion strategies for people who are willing to purchase. Generally, when selling products with increased customer willingness to purchase, it is easier to sell than in a normal psychological state. Focusing on the point that it is only necessary to perform upsell at a timing that is easier to sell in view of data, the present invention has been created.
An object of the present invention is to provide a sales support device, a sales support system, a sales support method, and a sales support program that are beneficial to customers and can promote sales to sellers.

In order to solve the above problems, the sales support device of the present invention provides:
A sales support device that provides each web page of an EC site to a terminal device operated by a customer who is considering application for provision of goods or services (hereinafter referred to as an application target) through a telecommunication line,
Communication means for communicating with the terminal device via the telecommunication line;
Application object guidance means for guiding the application object to the terminal device;
In response to an application request notification sent from the terminal device and indicating an application request for the application object guided by the application object guide means, application information relating to the application object requested for application is stored in the storage means In addition, an application proposal page displaying a message confirming the application to be applied and a message guiding the application proposal for the provision of a separately proposed product or service (hereinafter referred to as the proposal object) A first sales processing means for returning a guidance page;
A proposal request notification sent from the terminal device, indicating that the proposal target application has been completed in response to the proposal request request notification indicating the proposal target request guided by the first sales processing means. And a second sales processing means for returning a proposal target application completion page displaying “”.

In order to solve the above-mentioned problem, the sales support device of the present invention
A sales support device that provides each web page of an EC site to a terminal device operated by a customer who is considering application for provision of goods or services (hereinafter referred to as an application target) through a telecommunication line,
Communication means for communicating with the terminal device via the telecommunication line;
Application object guidance means for guiding the application object to the terminal device;
In response to an application request notification sent from the terminal device and indicating an application request for the application object guided by the application object guide means, application information relating to the application object requested for application is stored in the storage means In addition to the application confirmation page that displays a message confirming the application to be applied, and an application that displays a message that guides the application proposal for the provision of a separately proposed product or service (hereinafter referred to as the proposal object) A first sales processing means for returning a proposal information page;
A message for confirming the proposal target application in response to the proposal application request notification transmitted from the terminal device and indicating the proposal target application request guided by the first sales processing means. In response to the proposal target application confirmation page, another proposal target application information related to another proposal target is stored in the storage means, and a message indicating completion of the proposal target application is displayed. And a second sales processing means for returning the proposal target application completion page.

  Here, an application proposal guidance page on which a message for guiding an application proposal is displayed at the same time as the application confirmation screen is displayed on the display unit may be displayed.

  The second sales processing means may invalidate the application information stored in the storage means and validate the proposal application information related to the proposal object stored in the storage means and requested for application.

  The first sales processing means counts the time since the application proposal guidance page is returned to the terminal device, and when the proposal application request notification is not transmitted from the terminal device even after a predetermined time has elapsed, the application proposal guidance is again issued. You may make it provide the function to transmit a page.

In order to solve the above-mentioned problem, the sales support device of the present invention
A sales support device that provides each web page of an EC site to a terminal device operated by a customer who is considering application for provision of goods or services (hereinafter referred to as an application target) through a telecommunication line,
Communication means for communicating with the terminal device via the telecommunication line;
Application object guidance means for guiding the application object to the terminal device;
In response to an application request notification transmitted from the terminal device and indicating an application request for an application object guided by the application object guide means, application information relating to the application object is stored in a storage means; An application proposal page that displays a message that guides the application proposal for the application application confirmation page that displays a message confirming the application to be applied and the provision of a product or service to be proposed separately (hereinafter referred to as the proposal object) First sales processing means for returning the page;
A message for confirming the proposal target application in response to the proposal application request notification transmitted from the terminal device and indicating the proposal target application request guided by the first sales processing means. In addition to replying to the proposal application confirmation page with the message displayed, it also returns a proposal guidance page for each application that displays a message that guides the application proposal for provision of another product or service (hereinafter referred to as another proposal object). In response to the request notification of another proposal target application, the other proposal target application information related to the different proposal target is stored in the storage means, and a message indicating the completion of another proposal target application is displayed. And a second sales processing means for returning the page.

  Here, the second sales processing unit may invalidate the application information stored in the storage unit and validate the separate proposal target application information stored in the storage unit.

  Either the first sales processing means or the second sales processing means, or both are either the web page or the e-mail, or either the message or the page on which the message is displayed. One or both may be notified.

  The second sales processing means, when notifying a message for guiding the application confirmation by e-mail, posts the URL generated from the identification information for identifying the proposal object that has been confirmed to be applied to the e-mail. When there is an access request to the URL, the application information may be invalidated and the proposal application information may be validated.

In order to solve the above-mentioned problem, the sales support system of the present invention
Management having a terminal device operated by a customer who is considering application for provision of goods or services (hereinafter referred to as an application object), and a guide page creating means for creating an information page for guiding the application object to the terminal apparatus A sales support system for providing each web page of an EC site through a telecommunication line,
The terminal device
A display unit for displaying the web page;
An input unit that accepts a user operation to select an application request for an application displayed on the display unit;
A terminal-side transmitting unit that transmits application information applied by the user operation accepted by the input unit to the management server;
A terminal-side receiving unit that receives information from the management server;
Have
The management server
Communication means for communicating with the terminal device via the telecommunication line;
Application object guidance means for guiding the application object to the terminal device;
In response to an application request notification sent from the terminal device and indicating an application request for the application object guided by the application object guide means, application information relating to the application object requested for application is stored in the storage means In addition, an application proposal page displaying a message confirming the application to be applied and a message guiding the application proposal for the provision of a separately proposed product or service (hereinafter referred to as the proposal object) A first sales processing means for returning a guidance page;
A proposal request notification sent from the terminal device, indicating that the proposal target application has been completed in response to the proposal request request notification indicating the proposal target request guided by the first sales processing means. And a second sales processing means for replying the application completion page displaying
It is characterized by that.

In order to solve the above-mentioned problem, the sales support system of the present invention
Management having a terminal device operated by a customer who is considering application for provision of goods or services (hereinafter referred to as an application object), and a guide page creating means for creating an information page for guiding the application object to the terminal apparatus A sales support system for providing each web page of an EC site through a telecommunication line,
The terminal device
A display unit for displaying the web page;
An input unit that accepts a user operation to select an application request for an application displayed on the display unit;
A terminal-side transmitting unit that transmits application information applied by the user operation accepted by the input unit to the management server;
A terminal-side receiving unit that receives information from the management server;
Have
The management server
Communication means for communicating with the terminal device via the telecommunication line;
Application object guidance means for guiding the application object to the terminal device;
In response to an application request notification sent from the terminal device and indicating an application request for the application object guided by the application object guide means, application information relating to the application object requested for application is stored in the storage means In addition to the application confirmation page that displays a message confirming the application to be applied, and an application that displays a message that guides the application proposal for the provision of a separately proposed product or service (hereinafter referred to as the proposal object) A first sales processing means for returning a proposal information page;
A message for confirming the proposal target application in response to the proposal application request notification transmitted from the terminal device and indicating the proposal target application request guided by the first sales processing means. Is returned to the proposed application confirmation page, and in response to the proposed application confirmation notification, the proposed application information related to the proposed object is stored in the storage means, and an application completion page with a message indicating application completion is returned. And a second sales processing means.
It is characterized by that.

  The application confirmation screen is displayed on the display unit, and at the same time, an application proposal screen for guiding application proposals for newly proposed goods or services (hereinafter referred to as proposal targets) is displayed. Good.

  The second sales processing means may invalidate the application information stored in the storage means and validate the proposal application information related to the proposal object stored in the storage means and requested for application.

  The first sales processing means counts the time since the application proposal guide page was returned to the terminal device, and again when a proposal application request notification is not transmitted from the terminal device even after a predetermined time has elapsed. A function of transmitting the application proposal guide page may be provided.

In addition, in order to solve the above problems, the sales support method of the present invention is:
A sales support method for providing each page of an EC site to a terminal device operated by a customer who is considering application for provision of goods or services (hereinafter referred to as application object) through a telecommunication line,
Transmitting a page in which the application object is guided by the application object guide means to the terminal device via the telecommunication line;
In response to an application request notification sent from the terminal device and indicating an application request for the application object guided by the application object guide means, application information related to the application object requested from the terminal In addition to storing in the storage means, a message for confirming the application proposal for the application target confirmation page displaying a message confirming the application to be applied and the provision of products or services to be proposed separately (hereinafter referred to as the proposal target) is displayed. Returning the submitted application proposal guidance page to the terminal device;
A proposal application request notification transmitted from the terminal device, in response to the proposal application request notification indicating the proposal application request guided by the application proposal guidance page, a message indicating the completion of the proposal application is displayed. Returning a completed application completion page,
It is characterized by that.

In addition, in order to solve the above problems, the sales support program of the present invention is:
A sales support program for causing a terminal device operated by a customer who is considering an application for provision of goods or services to function as a sales support device that provides each page of an EC site through a telecommunication line,
The computer,
Communication means for communicating with the terminal device via the telecommunication line;
Application object guidance means for guiding the application object to the terminal device;
In response to an application request notification sent from the terminal device and indicating an application request for the application object guided by the application object guide means, application information relating to the application object requested for application is stored in the storage means In addition, an application proposal page displaying a message confirming the application to be applied and a message guiding the application proposal for the provision of a separately proposed product or service (hereinafter referred to as the proposal object) A first sales processing means for returning a guidance page;
A proposal request notification sent from the terminal device, indicating that the proposal target application has been completed in response to the proposal request request notification indicating the proposal target request guided by the first sales processing means. To function as a second sales processing means for returning the application completion page displaying
It is characterized by that.

  According to the sales support device, the sales support system, the sales support method, and the sales support program of the present invention, after confirming the application content, by recommending a proposal target that is useful for the customer, the product is visited on the EC site. Further effective promotion can be expected for customers who have a willingness to purchase, and sales promotion can be expected.

It is a figure which shows the structure of the sales assistance system which concerns on embodiment of this invention. It is a figure which shows the structure of the shop server and user terminal of the sales assistance system shown in FIG. It is a figure for demonstrating an example of operation | movement of a shop server, and operation | movement of a user terminal. It is a figure which shows an example of an application object guidance page. It is a figure which shows an example of the application confirmation page displayed after clicking the purchase button in the application object guidance page shown in FIG. It is a figure which shows an example of the application proposal page after clicking the confirmation button of the application confirmation page shown in FIG. It is a figure which shows an example of a proposal application completion page. It is a figure for demonstrating the modification of operation | movement of a shop server, and operation | movement of a user terminal. It is a figure which shows an example of an application object guidance page. It is a figure which shows an example of the application confirmation page displayed after clicking the purchase button in the application object guidance page shown in FIG. It is a figure which shows an example of the application proposal page after clicking the confirmation button of the application confirmation page shown in FIG. It is a figure which shows an example of the proposal application confirmation page after clicking the proposal object application button shown in FIG. It is a figure which shows an example of the proposal application completion page after clicking the confirmation button of the proposal application confirmation page shown in FIG.

A sales support apparatus according to an embodiment of the present invention will be described with reference to the drawings.
[Sales support system 10]
As shown in FIG. 1, the sales support system 10 according to the present embodiment includes store servers (management servers) 20A and 20B and user terminals 30a to 30c. The store server and the user terminal may be one or plural. Here, for convenience, two store servers 20A and 20B and three user terminals 30a to 30c are illustrated.

[Store servers 20A, 20B]
The store servers 20A and 20B provide an EC site operated by an operating company and are computers that function as sales support devices by operating a sales support program. Physically, the store servers 20A and 20B are CPU (Central Processing Unit), As a normal computer system including a main storage device such as ROM (Read Only Memory) and RAM (Random Access Memory), an input device such as a camera or a keyboard, an output device such as a display, an auxiliary storage device such as a hard disk, a communication device, etc. It is configured to operate the input device and output device under the control of the CPU by loading predetermined computer software on hardware such as a CPU, ROM, RAM, etc., and to transfer data in the main storage device and auxiliary storage device Realized by reading and writing It is. The store servers 20A and 20B are communicably connected to user terminals 30a to 30c operated by customers who are considering application for goods and services via the Internet, which is an example of a telecommunication line. Since all the functions of the store servers 20A and 20B are the same, the store server 20 will be described below as an example. Moreover, since all the functions of the user terminals 30a to 30c are the same, the user terminal 30 will be described below as an example.

The store server 20 includes a communication unit 21, a first sales processing unit 22, a second sales processing unit 23, an application target guide page creation unit 24, a proposal target guide page creation unit 25, a database (storage unit). 26).
The communication means 21 is for communicating with the user terminal 30 via the Internet, and functions as a transmission unit and a reception unit to perform transmission / reception with the user terminal 30.

  The application target guide page creating means 24 reads the application target guide page displaying the content description, price, etc. of the provision of goods or services (hereinafter referred to as “application target”) from the database 26, and accesses the user A function of transmitting to the terminal 30 is provided.

  The first sales processing means 22 stores the application information (user information) relating to the application object requested for application in the database 26 in response to the application request notification for the application object from the user terminal 30 and confirms the application of the application object. The application target confirmation page displaying the message to be displayed and the application proposal guidance page displaying the message for guiding the application proposal for the provision of products or services to be proposed separately (hereinafter referred to as “proposed target”) to the user terminal 30 It has a function to send.

  The second sales processing unit 23 is a proposal application request notification for the proposal target transmitted from the user terminal 30, and presents a proposal application request notification indicating the proposal target application request guided by the first sales processing unit 22. In response, an application completion page displaying a message indicating the completion of the proposal target application is transmitted to the user terminal 30, the application information stored in the database 26 is invalidated, and the upsell application information related to the proposal target requested for the application is valid. It has the function to.

  The database 26 includes, in addition to the OS and various applications, a sales support program for operating the store server as a sales support device, page information constituting each web page of the EC site, application information that is information related to the application, proposal target Proposal application information (upsell application information), additional proposal application information (additional upsell application information) related to additional proposals, and information indicating the validity or invalidity of these application information. This is a readable / writable non-volatile memory in which application codes and various settings are stored. The storage means 26 can be a hard disk drive or a flash memory.

[User terminals 30a to 30c]
The user terminals 30a to 30c are computers having a browsing function capable of accessing the EC site and displaying each page. For example, the user terminals 30a to 30c are a desktop personal computer, a notebook personal computer, a mobile phone called a smartphone having an Internet access function, and the like. Since all the functions of the user terminals 30a to 30c are the same as described above, the user terminal 30 will be described below as an example.

  The user terminal 30 includes a communication unit 31, a display unit 32, and an input unit 33. The display unit 32 includes a browser that generates web pages such as a product guide page, an application page, an application confirmation page, and an application completion page, which will be described later, and a display that draws the web page, and has a function of displaying the web page.

  The input unit 33 is configured to be able to input a user operation. For example, the input unit 33 receives a user operation via hardware such as a mouse, a keyboard, and a touch panel. The input unit 33 has a function of accepting, as a user operation, an operation for requesting display of a web page such as a product guide page, an application page, an application confirmation page, and an application completion page. For example, the input unit 33 receives an operation for requesting display of a product guide page or the like.

  This operation is, for example, an operation of selecting a web image (target web image) to be processed by an operation of positioning the cursor on the web image, a drag operation of the web image, or a click operation of the web image. The input unit 33 has a function of outputting information related to a web image on which a user operation has been performed to the communication unit 31. The information related to the target web image is information (attribute related information) used for acquiring the attribute information of the article drawn on the target web image. For example, a reference destination address indicating a reference destination of the target web image is used. .

  The communication unit 31 functions as a transmission unit (terminal side transmission unit) and a reception unit (terminal side reception unit), and performs transmission and reception with the store server 20. The communication unit 31 has a function of transmitting a request for a web page input by the input unit 33 to the store server and receiving the requested web page from the store server. In addition, the communication unit 31 has a function of transmitting a reference destination address indicating a reference destination of the target web image to the store server 20 and receiving the target web image (product information) from the store server 20.

[Operation and usage of store server]
The operation and use state of the store server functioning as the sales support apparatus according to the first embodiment of the present invention configured as described above will be described with reference to the drawings. In the present embodiment, the store server 20 is accessed from the user terminal 30 that is a smartphone. Further, in the present embodiment, as an EC site, a net shop that sells a plurality of collagen-containing beauty beverages in units will be described. Therefore, the application target is a product.

  As shown in FIG. 3, the customer operates the user terminal 30 to input a net shop from a search result by a search site, from an affiliate or link posted on another site, or directly by inputting a URL of an EC site. Then, the store server 20 is accessed (step S10).

  The application target guide page creation means 24 of the store server 20 receives the access request from the user terminal 30 and transmits the application target guide page read from the database to the user terminal 30 (step S11). The web page shown in FIG. 4 is an example of an application target guidance page. The display unit 32 of the user terminal 30 displays the application target guidance page (step S12), and after the application target is determined by the user's page browsing, the user terminal 30 transmits an application request notification to the store server 20 (step S13). .

  That is, the application target guidance page as shown in FIG. 4 is displayed on the display unit 32 of the user terminal 30 by the process of step 12, and the user clicks the purchase button 13A (see FIG. 4) as the application target application button. Application request notification is transmitted to the first sales processing means 22 of the store server 20 (step S13).

  The first sales processing means 22 of the store server 20 receives the application request notification and transmits the application page to the user terminal 30 (step S14). The display unit 32 of the user terminal 30 displays the application page (step S15), and the user terminal 30 transmits an application confirmation notification to the first sales processing means 22 of the store server 20 after inputting the application information on the user application page. (Step S16).

  That is, the application page as shown in FIG. 5 is displayed on the display unit 32 of the user terminal 30 by the process of step 15, and the user application confirmation is confirmed when the confirmation button 16A (see FIG. 5) is clicked after the application information is input by the user. The notification is transmitted to the first sales processing means 22 of the store server 20 (step S16).

  The first sales processing means 22 of the store server 20 receives the application confirmation notification and transmits the application confirmation page and the application proposal page for guiding the proposal target to the user terminal 30 (step S17). The display unit 32 of the user terminal 30 displays the application confirmation page and the application proposal page (step S18). When the user does not make a proposal application after the user confirms the application confirmation page, the user terminal 30 notifies the application completion notification to the store server. It transmits to the 20th 2nd sales processing means 23 (step S22). On the other hand, when the user makes a proposal application after confirming the application confirmation page by the user, the user terminal 30 transmits a proposal application request notification to the second sales processing means 23 of the store server 20 (step S19). Since the application proposal page is the same as the application information (information other than the product information) already input by the user, only the product content is changed to the proposal target product. In other words, re-input by the user is basically unnecessary.

  That is, when the application completion button 22A (see FIG. 6) related to the application target is clicked in the process of step S22, a user application completion notification is transmitted to the second sales processing means 23 of the store server 20 (process of step S22). ). On the other hand, when the proposal target application button 19A (see FIG. 6) is clicked in the process of step S19, a user proposal application completion notification is transmitted to the second sales processing means 23 of the store server 20 (process of step S19). .

  When the second sales processing unit 23 of the store server 20 receives an application completion notification regarding the application target, the second sales processing unit 23 of the store server 20 transmits an application completion page to the user terminal 30 (step S23). . And the display part 32 of the user terminal 30 displays an application completion page (refer step S24, FIG. 7). On the other hand, when the second sales processing unit 23 of the store server 20 receives the proposal application request notification regarding the proposal target, the second sales processing unit 23 transmits an application proposal application completion page to the user terminal 30 (step S20). . And the display part 32 of the user terminal 30 displays a proposal application completion page (refer step S21 and FIG. 7).

  That is, when the application completion button 22A (see FIG. 6) related to the application object is clicked in the process of step S22, a user application completion notification is transmitted to the second sales processing means 23 of the store server 20 (process of step S23). The application completion page is displayed on the display unit 32 of the user terminal 30 and the application is completed.

  When the proposal application button 19A (see FIG. 6) is clicked in the process of step S19, a user proposal application completion notice is transmitted to the second sales processing means 23 of the store server 20 (process of step S19), and the user terminal The proposal application completion page is displayed on the display unit 32 of 30, and the proposal application is completed.

<Modification>
In the above-described embodiment, after the proposal application request notification, the second sales processing means 23 of the store server 20 transmits a proposal application completion page to the user terminal 30, and the proposal application completion page is displayed on the display of the user terminal 30. However, this processing can also be performed as follows. This modification will be described with reference to FIGS.

  8 are the same as steps S10 to S19 shown in FIG. 3, and the processes from steps S120 to S122 are the same as steps S22 to S24 shown in FIG. When the proposal target application button 39A of the application completion button 42A or the proposal target application button 39A on the application confirmation page shown in FIG. 11 is clicked, the user terminal 30 transmits a proposal application request notification to the store server 20 (step S109). ). The second sales processing means 23 of the store server 20 receives the proposal application request notification and transmits a proposal application confirmation page to the user terminal 30 (step S110), and the display unit 32 of the user terminal 30 displays the proposal application confirmation page. (Step S111). Here, since the proposal application confirmation page is the same as the application information (information other than the product information) already input by the user, only the product content is changed to the proposal target product. Further, a confirmation button 46A is displayed on the lower side of the proposal application confirmation page (see FIG. 12).

  When the confirmation button in the proposal application information is clicked by the user, the user's proposal application confirmation notice is transmitted to the second sales processing means 23 of the store server 20 (step S112). The second sales processing means 23 of the store server 20 receives the proposal application confirmation notification and transmits a proposal application completion page to the user terminal 30 (step S113). And the display part 32 of the user terminal 30 displays a proposal application completion page (refer step S114, FIG. 13).

  According to this modification, since the confirmation screen is displayed also on the product related to the proposal target, it is possible to appeal kindly to the customer. Furthermore, a strategic promotion can be developed by inserting a selection screen of additional separately proposed products on the confirmation screen, and further up-sell effects can be obtained.

  In the present embodiment, an application completion page is transmitted from the store server 20 to the user terminal 30, and an e-mail indicating the completion of the application is transmitted to notify the customer of a message for guiding the proposal proposal to be proposed. You may do it.

  The first sales processing means 22 counts the time since the application proposal page for guiding the application proposal to the user terminal 30 is displayed, and determines that the proposal application request notification is not transmitted even after a predetermined time has elapsed. A message for guiding the application proposal may be transmitted by e-mail, or an image for guiding the application proposal may be notified by a pop-up or the like.

  For customers who did not purchase the proposal target, he / she was reluctant to purchase the proposal target by sending a message to guide the application proposal again by e-mail or notifying the image of the application proposal in a pop-up etc. Re-appeal to customers.

  In this embodiment, each means (communication means 21, first sales processing means 22, second sales processing means 23, application target guide page creation means 24, proposal target guide page creation means 25, database 26) is one. Although it is mounted on a single store server 20, it may be operated by a separate device. Further, in the present embodiment, the beauty drink is described as an example of the product, but another product may be used, or provision of services may be targeted for application.

10: Sales support system 13: First sales processing means 13A: Purchase button 16A: Confirmation button 19A: Proposal target application button 20: Store server 20A: Store server 20B: Store server 21: Communication means 22: First sales process Means 22A: Application completion button 23: Second sales processing means 24: Application target guide page creation means 25: Suggestion target guide page creation means 26: Database (storage means)
30: User terminal 30a: User terminal 30b: User terminal 30c: User terminal 31: Communication unit 32: Display unit 33: Input unit

In order to solve the above problems, the sales support system of the present invention provides:
A management server having a terminal device operated by a customer who is considering application for provision of goods or services (hereinafter referred to as an application object) and a guide page creation means for generating a guide page for guiding the application object to the terminal apparatus A sales support system that provides each web page of an EC site through a telecommunication line,
The terminal device
A display for displaying web pages;
An input unit that accepts a user operation to select an application request for an application displayed on the display unit;
A terminal-side transmitting unit that transmits application information applied by a user operation accepted by the input unit to the management server;
A terminal-side receiving unit that receives information from the management server;
Have
The management server
A communication means for communicating with the terminal device via a telecommunication line;
Application target guidance means for guiding the application target to the terminal device,
In response to an application request notification sent from the terminal device and indicating the application request for the application object guided by the application object guide means, application information relating to the application object requested for application is stored in the storage means An application proposal page that displays a message that guides the application proposal for the application application confirmation page that displays a message confirming the application to be applied and the provision of a product or service to be proposed separately (hereinafter referred to as the proposal object) First sales processing means for returning the page;
In response to the proposal application request notification sent from the terminal device and indicating the proposal application request guided by the first sales processing means, a message confirming the proposal application is displayed. A second sales processing means for sending back a proposal target application completion page on which a message indicating completion of the application is displayed in response to a proposal application confirmation notification from the terminal device.
On the screen of the application confirmation page displayed on the display section, an application completion button icon and a proposal target application button icon are further displayed.
When a proposal application request notification is sent to the second sales processing means by clicking the proposal target application button icon, a screen of a proposal target application confirmation page for confirming proposal target application information is displayed on the display unit.
When the proposal application confirmation notification is sent to the second sales processing means by clicking the confirmation button icon in the screen of the proposal target application confirmation page, the screen of the proposal target application completion page is displayed on the display section.
It is characterized by that.

In addition, in order to solve the above problems, the sales support method of the present invention is:
A sales support system comprising: a terminal device having a display unit; a communication unit that communicates with the terminal device via an electric communication line; and a management server that includes an application target guidance unit that transmits a guide page for guiding an application target to the terminal device. and use, the provision of goods or services (hereinafter referred to as the application object.) a sales support method for providing each page of the EC site to customers who are considering the application of through an electric communication line,
The management server stores application information related to the requested application in response to the application request notification sent from the terminal device and indicating the application request of the application object guided by the application object guiding means. And a message that guides the application proposal for the offer of the product or service to be proposed separately (hereinafter referred to as the proposal target) that displays a message confirming the application to be applied. Replying to the proposed application information page,
The management server sends a proposal application request notification transmitted from the terminal device, and a message confirming the proposal target application in response to the proposal application request notification indicating the proposal target application request guided by the application proposal guidance page. Replying the displayed proposal target application confirmation page, and responding to the proposal target application confirmation notification from the terminal device, returning a proposal target application completion page displaying a message indicating the proposal target application completion;
A step of displaying a screen of an application target application confirmation page including an application completion button icon and a proposal target application button icon in response to a response of the proposal target application confirmation page from the management server;
A step in which the display unit receives a reply to the proposal application confirmation page from the management server and displays a screen of the proposal application confirmation page including an icon of a confirmation button;
The display unit displays the screen of the proposal target application completion page by clicking the icon of the confirmation button on the proposal target application confirmation page,
A sales support method characterized by comprising:

Claims (16)

A sales support device that provides each web page of an EC site to a terminal device operated by a customer who is considering application for provision of goods or services (hereinafter referred to as an application target) through a telecommunication line,
Communication means for communicating with the terminal device via the telecommunication line;
Application object guidance means for guiding the application object to the terminal device;
In response to an application request notification sent from the terminal device and indicating an application request for the application object guided by the application object guide means, application information relating to the application object requested for application is stored in the storage means In addition, an application proposal page displaying a message confirming the application to be applied and a message guiding the application proposal for the provision of a separately proposed product or service (hereinafter referred to as the proposal object) A first sales processing means for returning a guidance page;
A proposal request notification sent from the terminal device, indicating that the proposal target application has been completed in response to the proposal request request notification indicating the proposal target request guided by the first sales processing means. And a second sales processing means for returning a proposal target application completion page displaying
A sales support device characterized by that. A sales support device that provides each web page of an EC site to a terminal device operated by a customer who is considering application for provision of goods or services (hereinafter referred to as an application target) through a telecommunication line,
Communication means for communicating with the terminal device via the telecommunication line;
Application object guidance means for guiding the application object to the terminal device;
In response to an application request notification sent from the terminal device and indicating an application request for the application object guided by the application object guide means, application information relating to the application object requested for application is stored in the storage means In addition to the application confirmation page that displays a message confirming the application to be applied, and an application that displays a message that guides the application proposal for the provision of a separately proposed product or service (hereinafter referred to as the proposal object) A first sales processing means for returning a proposal information page;
A message for confirming the proposal target application in response to the proposal application request notification transmitted from the terminal device and indicating the proposal target application request guided by the first sales processing means. In response to the proposal target application confirmation page, the proposal target application information related to the proposal target is stored in the storage means, and the message indicating the completion of the proposal target application is displayed. A second sales processing means for returning the target application completion page,
A sales support device characterized by that. The display section displays an application proposal guidance page on which a message for guiding an application proposal is displayed at the same time as an application confirmation screen is displayed.
The sales support apparatus according to claim 2 or 3, characterized in that. The second sales processing means invalidates the application information stored in the storage means and validates proposal target application information related to the proposal object requested for application stored in the storage means.
The sales support apparatus according to any one of claims 1 to 3. The first sales processing means counts the time since the application proposal guide page was returned to the terminal device, and again when a proposal application request notification is not transmitted from the terminal device even after a predetermined time has elapsed. , With the function of sending the application proposal guidance page,
The sales support apparatus according to any one of claims 1 to 4, wherein A sales support device that provides each web page of an EC site to a terminal device operated by a customer who is considering application for provision of goods or services (hereinafter referred to as an application target) through a telecommunication line,
Communication means for communicating with the terminal device via the telecommunication line;
Application object guidance means for guiding the application object to the terminal device;
In response to an application request notification transmitted from the terminal device and indicating an application request for an application object guided by the application object guide means, application information relating to the application object is stored in a storage means; An application proposal page that displays a message that guides the application proposal for the application application confirmation page that displays a message confirming the application to be applied and the provision of a product or service to be proposed separately (hereinafter referred to as the proposal object) First sales processing means for returning the page;
A message for confirming the proposal target application in response to the proposal application request notification transmitted from the terminal device and indicating the proposal target application request guided by the first sales processing means. In addition to replying to the proposal application confirmation page with the message displayed, it also returns a proposal guidance page for each application that displays a message that guides the application proposal for provision of another product or service (hereinafter referred to as another proposal object). In response to the request notification of another proposal target application, the other proposal target application information related to the different proposal target is stored in the storage means, and a message indicating the completion of another proposal target application is displayed. A second sales processing means for returning the page,
A sales support device characterized by that. The second sales processing means invalidates the application information stored in the storage means, and validates the other proposal target application information stored in the storage means.
The sales support apparatus according to claim 6. Either the first sales processing means or the second sales processing means, or both are either the web page or the e-mail, or either the message or the page on which the message is displayed. Has the ability to notify one or both,
The sales support apparatus according to claim 1, wherein The second sales processing means, when notifying a message for guiding the application confirmation by e-mail, posts the URL generated from the identification information for identifying the proposal object that has been confirmed to be applied to the e-mail. When there is an access request to the URL, the application information is invalidated and the proposal application information is validated.
The sales support apparatus according to claim 1 or 2, characterized in that. Management having a terminal device operated by a customer who is considering application for provision of goods or services (hereinafter referred to as an application object), and a guide page creating means for creating an information page for guiding the application object to the terminal apparatus A sales support system for providing each web page of an EC site through a telecommunication line,
The terminal device
A display unit for displaying the web page;
An input unit that accepts a user operation to select an application request for an application displayed on the display unit;
A terminal-side transmitting unit that transmits application information applied by the user operation accepted by the input unit to the management server;
A terminal-side receiving unit that receives information from the management server;
Have
The management server
Communication means for communicating with the terminal device via the telecommunication line;
Application object guidance means for guiding the application object to the terminal device;
In response to an application request notification sent from the terminal device and indicating an application request for the application object guided by the application object guide means, application information relating to the application object requested for application is stored in the storage means In addition, an application proposal page displaying a message confirming the application to be applied and a message guiding the application proposal for the provision of a separately proposed product or service (hereinafter referred to as the proposal object) A first sales processing means for returning a guidance page;
A proposal request notification sent from the terminal device, indicating that the proposal target application has been completed in response to the proposal request request notification indicating the proposal target request guided by the first sales processing means. And a second sales processing means for replying the application completion page displaying
A sales support system characterized by that. Management having a terminal device operated by a customer who is considering application for provision of goods or services (hereinafter referred to as an application object), and a guide page creating means for creating an information page for guiding the application object to the terminal apparatus A sales support system for providing each web page of an EC site through a telecommunication line,
The terminal device
A display unit for displaying the web page;
An input unit that accepts a user operation to select an application request for an application displayed on the display unit;
A terminal-side transmitting unit that transmits application information applied by the user operation accepted by the input unit to the management server;
A terminal-side receiving unit that receives information from the management server;
Have
The management server
Communication means for communicating with the terminal device via the telecommunication line;
Application object guidance means for guiding the application object to the terminal device;
In response to an application request notification sent from the terminal device and indicating an application request for the application object guided by the application object guide means, application information relating to the application object requested for application is stored in the storage means In addition to the application confirmation page that displays a message confirming the application to be applied, and an application that displays a message that guides the application proposal for the provision of a separately proposed product or service (hereinafter referred to as the proposal object) A first sales processing means for returning a proposal information page;
A message for confirming the proposal target application in response to the proposal application request notification transmitted from the terminal device and indicating the proposal target application request guided by the first sales processing means. Is returned to the proposed application confirmation page, and in response to the proposed application confirmation notification, the proposed application information related to the proposed object is stored in the storage means, and an application completion page with a message indicating application completion is returned. And a second sales processing means.
A sales support system characterized by that. In the display section, an application confirmation screen is displayed, and at the same time, an application proposal screen for guiding application proposals for provision of newly proposed products or services (hereinafter referred to as proposal targets) is displayed.
The sales support system according to claim 10 or 11, wherein The second sales processing means invalidates the application information stored in the storage means and validates proposal application information related to the proposal object stored in the storage means and requested for application,
The sales support system according to any one of claims 10 to 12, wherein The first sales processing means counts the time since the application proposal guide page was returned to the terminal device, and again when a proposal application request notification is not transmitted from the terminal device even after a predetermined time has elapsed. , With the function of sending the application proposal guidance page,
The sales support system according to any one of claims 10 to 13. A sales support method for providing each page of an EC site to a terminal device operated by a customer who is considering application for provision of goods or services (hereinafter referred to as application object) through a telecommunication line,
Transmitting a page in which the application object is guided by the application object guide means to the terminal device via the telecommunication line;
In response to an application request notification sent from the terminal device and indicating an application request for the application object guided by the application object guide means, application information related to the application object requested from the terminal In addition to storing in the storage means, a message for confirming the application proposal for the application target confirmation page displaying a message confirming the application to be applied and the provision of products or services to be proposed separately (hereinafter referred to as the proposal target) is displayed. Returning the submitted application proposal guidance page to the terminal device;
A proposal application request notification transmitted from the terminal device, in response to the proposal application request notification indicating the proposal application request guided by the application proposal guidance page, a message indicating the completion of the proposal application is displayed. Returning a completed application completion page,
A sales support method characterized by that. A sales support program for causing a terminal device operated by a customer who is considering an application for provision of goods or services to function as a sales support device that provides each page of an EC site through a telecommunication line,
The computer,
Communication means for communicating with the terminal device via the telecommunication line;
Application object guidance means for guiding the application object to the terminal device;
In response to an application request notification sent from the terminal device and indicating an application request for the application object guided by the application object guide means, application information relating to the application object requested for application is stored in the storage means In addition, an application proposal page displaying a message confirming the application to be applied and a message guiding the application proposal for the provision of a separately proposed product or service (hereinafter referred to as the proposal object) A first sales processing means for returning a guidance page;
A proposal request notification sent from the terminal device, indicating that the proposal target application has been completed in response to the proposal request request notification indicating the proposal target request guided by the first sales processing means. To function as a second sales processing means for returning the application completion page displaying
A sales support program characterized by that.

Images