JP3981115B2 - Privilege grant service providing apparatus and method - Google Patents

Description

  The present invention relates to an apparatus that provides a privilege providing service such as cashback to a user who has purchased a product, and more particularly to an apparatus that provides a privilege providing service to a plurality of terminal devices connected via a network.

  Conventionally, when a user purchases a product in a specific store or a specific store chain, points are added to a point card possessed by the user, and when a certain point is accumulated, the point is exchanged for a cash voucher such as a coupon ticket. Introduce a point system, give users benefits such as cashback with electronic money or cash, and issue coupons to promote sales of products at that particular store or that particular store chain The method is known. Furthermore, for users who purchased during a specific period, as a privilege, in order to provide things other than products or to promote sales, a digest version of a video, a promotional video, etc. Media information may be provided as a privilege.

A system that performs such point addition and management on the Internet is also known (Patent Document 1).
Japanese Patent Laid-Open No. 10-171880

  However, in the conventional system, it is not considered to promote sales of one product and related products related thereto.

  An object of this invention is to provide the apparatus etc. which provide the privilege provision service which enables it to contribute to the sales promotion of the related goods relevant to the goods which the user has already purchased.

In order to achieve the above object, a privilege granting service providing device according to the present invention is a privilege granting service providing device that provides a privilege granting service to a plurality of terminal devices connected via a network, and the plurality of terminals At least one of the apparatuses includes a user ID input unit that inputs a user ID that identifies a user, and a product ID input unit that inputs a product ID that identifies a product. Receiving means for receiving a request sent from one of a plurality of terminal devices, the request including the user ID input by the user ID input means and the product ID input by the product ID input means; for the purchase history database in which the user has stored a product ID of the product purchased in the past for each user ID, included in said request By searching the user ID, the product ID corresponding to the user ID included in the request is read from the purchase history database, and the purchased product ID for identifying the purchased product and the related product related to the product are identified. For the privilege database that stores the related product ID and privilege information indicating the privilege to be given to the user in association with each other, using the product ID read from the purchase history database and the product ID included in the request, Each of the purchase product ID and the related product ID is searched, and when the search is successful, the determination unit determines that the product identified by the product ID is related to the purchase product, and the determination unit determines that the product is the purchase item. When it is determined that the product is related to the product, it is associated with the purchased product ID and the related product ID searched by the determination unit. The privilege information of the privilege database is read from the privilege database, a transmission unit that transmits a response including the read privilege information to the terminal device, and the history of receiving the request including the product ID, the user ID and the determination The product search history storage means for storing the product search history including the related product ID searched by the means, and the product search history stored in the product search history storage means is searched more than a certain frequency. Monitoring that identifies a related product ID, determines the identified related product ID as a monitoring product ID indicating a monitoring product that is a product to be monitored, and registers the determined monitoring product ID together with the corresponding user ID as a monitoring product database Product determining means, and the transmitting means further changes the privilege information registered in the privilege database In this case, it is determined whether or not the related product ID corresponding to the privilege information is registered as the monitored product ID in the monitored product database. When it is determined that the related product ID is registered, the privilege corresponding to the related product ID is determined. Information is read from the privilege database, and a response including the read privilege information is transmitted to the user indicated by the user ID corresponding to the monitored product ID. Thereby, since the privilege information is transmitted to the terminal device when the product indicated by the product ID sent from the terminal device is related to the product purchased by the user in the past, the related information related to the product purchased by the user Product sales are promoted.

  Here, the privilege granting service providing device further includes an output destination determination unit that determines a privilege information output destination to output the privilege information according to the user, and the transmission unit includes the plurality of terminal devices. The response may be transmitted to the terminal device determined as the privilege information output destination. For example, the privilege granting service providing apparatus further includes a product purchase history storage unit that stores a history of products purchased by the user in the past as a product purchase history, and the output destination determination unit includes the product purchase history storage unit. The privilege information output destination to which the privilege information should be output may be determined based on the accumulated product purchase history, and the product purchase history includes information on a terminal for which the user has input a purchase intention in the past. Included, the output destination determination means estimates the terminal through which the user inputs the purchase intention of the product ID based on the product purchase history, and the privilege information to which the privilege information is to be output from the estimated terminal. The plurality of terminal devices may be terminal devices having different display capabilities, and the output destination determining unit may determine the output destination of privilege information according to the expression capability. There. Thereby, since privilege information is output to the terminal device convenient for the user, the convenience for the user is improved, and the probability that the user purchases the product is increased.

  In addition, the privilege information is video information, and the transmission unit changes the video information according to purchased products purchased in the past by the user, and generates the changed video information as the privilege information. The transmission unit may change the moving image information based on purchase price information or purchase date information of a purchased product purchased in the past by the user. Accordingly, when an expensive product or an early purchase is made, moving image information with more product value is provided to the user, and the purchase of the more expensive product or early purchase is promoted.

  The product ID is input to one of the plurality of terminal devices as one of the search conditions for the product, the receiving means receives the search conditions together with the product ID, and the transmitting means The search result based on the search condition may be transmitted when the privilege information is transmitted to the terminal device. At this time, the search condition is, for example, a search condition based on event information related to the event of the product ID, and the transmission unit searches for a purchased product purchased in the past by the user using the event information. The search result may be acquired by and the acquired search result may be transmitted. The privilege granting service providing apparatus further includes a product search history storage unit that stores a history of receiving the request including the product ID as a product search history, and a product search history stored in the product search history storage unit. Monitoring product determination means for determining a product ID to be monitored as a monitoring product based on the frequency information of the product ID, and the transmission means provides privilege information to the user when the privilege information of the monitored product changes. You may send a response containing As a result, the interested product searched by the user is registered as the monitoring product, and information useful to the user is provided together with the privilege information, so that the user's willingness to purchase is stimulated and the sale of the product is promoted.

  Note that the present invention can be realized not only as a privilege grant service providing device but also as a terminal device that receives provision of the privilege grant service, or a privilege grant service providing method using characteristic components of those devices as steps. It can also be realized as a privilege information receiving method, as a program for causing a computer to execute these methods, or as a computer-readable recording medium such as a CD-ROM on which the program is recorded.

  According to the present invention, when a user purchases a product, it is determined whether the product is related to a product purchased by the user in the past, and the product is related to the product purchased by the user in the past. If it is, a privilege granting service for granting a privilege to the user is provided. Thereby, it becomes possible to contribute to the sales promotion of the related products related to the products already purchased by the user.

(Embodiment 1)
FIG. 1 shows an example of the configuration of a computer system 1 according to the first embodiment of the present invention. When the user (customer) purchases a product, the computer system 1 determines whether to give a privilege to the user based on whether the product is related to a product that the user has purchased in the past. To do. For example, when the product is related to a product purchased by the user in the past, a privilege is given to the user. Any mode can be adopted as a mode for giving a privilege to the user. For example, the points accumulated in the point card possessed by the user may be increased, or the price of the product may be discounted (for example, cashback or coupon with electronic money or cash) Issue). When the points accumulated in the point card reach a certain value, the points can be exchanged for gift certificates, giveaways, cash or the like. By providing such a privilege providing service to the user, it becomes possible to contribute to the sales promotion of related products related to the products that the user has already purchased.

  The computer system 1 includes a plurality of terminal devices 10 and a server device 20 connected to the plurality of terminal devices 10 via a network 22.

  Any type of network can be used as the network 22. However, considering the convenience of connection, the network 22 is preferably the Internet.

Hereinafter, the configuration of the terminal device 10 will be described with reference to FIG.
The terminal device 10 includes a user ID input unit 11 that inputs a user ID that identifies a user, and a product ID input unit 12 that inputs a product ID that identifies a product.

  The user ID is stored, for example, on a magnetic tape of a card possessed by the user. In this case, the user ID input unit 11 is configured so that the user ID assigned to the card can be read by scanning the magnetic tape. Alternatively, the user ID may be given to the card in the form of a barcode (for example, a one-dimensional or two-dimensional barcode) or an RFID tag. In this case, the user ID input unit 11 is configured such that the user ID assigned to the card can be read by scanning the barcode or RFID tag. Such a configuration of the user ID input unit 11 is a known technique.

  The product ID is given to the product in the form of, for example, a barcode (for example, a one-dimensional or two-dimensional barcode) or an RFID tag. In this case, the product ID input unit 12 is configured so that the product ID assigned to the product can be read by scanning the barcode or the RFID tag. Such a configuration of the product ID input unit 12 is a known technique.

  Note that the user ID input unit 11 may be configured to input a user ID input by the user using an input device such as a keyboard or a mouse to the terminal device 10. Further, the product ID input unit 12 may be configured to input the product ID input by the user using such an input device to the terminal device 10.

  The terminal device 10 further includes an output unit 13 that outputs privilege information indicating a privilege to be given to the user. Any aspect can be adopted as an aspect for outputting the privilege information. For example, the output unit 13 may include a printing unit 18 that outputs privilege information in a form printed on paper, or may include a display unit 19 such as an LCD that displays privilege information. The privilege information may be output to one of the printing unit 18 and the display unit 19 or may be output to both of them. Further, the privilege information may be converted into a barcode, and the barcode may be output to the printing unit 18 or the display unit 19. Thus, converting privilege information into a barcode and outputting it is effective, for example, when a barcode is used to add a predetermined point to the points accumulated in the point card.

  If the product purchased by the user is a consumable item such as an ink cartridge of a printer, product information (product name, product number, manufacturer name, etc.) and privilege information (for example, addition points) using the consumable item are displayed. You may make it output from the output part 13. FIG. Thereby, the user can purchase the consumable item without making a mistake. Further, when the user has purchased a complete book collection, a CD of the same artist, a DVD series of a continuous drama, etc., the output unit 13 may output the already purchased product and its privilege information. Thereby, it can prevent purchasing the goods which the user has already purchased accidentally.

  The terminal device 10 further includes a transmission / reception unit 14 that transmits / receives information to / from the server device 20 via the network 22. The mode of communication between the terminal device 10 and the server device 20 does not matter. For example, the communication between the terminal device 10 and the server device 20 may be wireless communication or wired communication.

  The terminal device 10 further includes a memory 15, a user ID input unit 11, a product ID input unit 12, an output unit 13, a transmission / reception unit 14, and a CPU 16 that executes a control program for controlling the memory 15. In the memory 15, in addition to the control program, various data necessary for execution of the control program (for example, a user ID input by the user ID input unit 11, a product ID input by the product ID input unit 12, etc.) Is stored. The components 11 to 16 are connected to each other via, for example, the internal bus 17.

  The configuration of the terminal device 10 shown in FIG. 1 is merely an example, and the configuration of the terminal device 10 is not limited to that shown in FIG. The terminal device 10 generates a request including the user ID input by the user ID input unit 11 and the product ID input by the product ID input unit 12, a function of transmitting the request to the server device 20, If it is determined that the product identified by the product ID included in the request is related to the product purchased in the past by the user identified by the user ID included in the request in response to the request As long as it has the function to receive from the server apparatus 20 the response containing the privilege information which shows the privilege which should be provided to, and the function to output the privilege information contained in the response, it can have arbitrary structures. For example, the above-described functions of the terminal device 10 may be realized by software by executing a program stored in the memory 15, or may be realized by hardware. Or you may make it implement | achieve the function mentioned above of the terminal device 10 combining software and hardware.

  FIG. 2 shows an example of the appearance of the terminal device 10. The terminal device 10 can be configured using, for example, an existing handy terminal.

Next, the configuration of the server device 20 will be described with reference to FIG. 1 again.
The server device 20 includes a purchase history management server 30 configured to be accessible to the purchase history database 32, a privilege management server 40 configured to be accessible to the privilege database 42, a purchase history management server 30, and a privilege management server 40. And a control server 50 for controlling When the network 22 is the Internet, the purchase history management server 30, the privilege management server 40, and the control server 50 can be websites on the Internet.

  The configuration of the server device 20 illustrated in FIG. 1 is merely an example, and the configuration of the server device 20 is not limited to that illustrated in FIG. The server device 20 has a function of receiving a request transmitted from one of the plurality of terminal devices 10 and a product identified by the product ID included in the request is identified by the user ID included in the request. A function for determining whether or not the product is related to a purchased product purchased in the past by the user, and privilege information indicating a privilege to be given to the user when the product is determined to be related to the purchased product. As long as it has a function of generating a response including the function and a function of transmitting the response to one of the plurality of terminal devices 10, it may have any configuration. For example, the server device 20 may be configured with a single server, or the purchase history database 32 and the privilege database 42 may be configured with a single database.

  The terminal device 10 to which the server device 20 transmits a response to the request may be the same terminal device 10 as the terminal device 10 that transmitted the request, or a terminal device that is different from the terminal device 10 that transmitted the request. It may be 10. For example, as described later in the third embodiment, when the server device 20 has a function of determining a privilege information output destination to which privilege information should be output according to the user, the server device 20 includes a plurality of terminals. A response to the request is transmitted to the terminal device 10 designated as the privilege information output destination of the device 10.

  FIG. 3 shows an example of the procedure of the privilege grant service provided by the computer system 1. This process is achieved by the cooperation of the terminal device 10 and the server device 20.

  When the user ID is input to the terminal device 10 by the user ID input unit 11 and the product ID is input to the terminal device 10 by the product ID input unit 12, the CPU 16 generates a request including the user ID and the product ID. The request is transmitted to the server device 20 by the transmission / reception unit 14.

  Thus, one of the plurality of terminal devices 10 generates a request including the user ID input by the user ID input unit 11 and the product ID input by the product ID input unit 12 (step S301). The request is transmitted to the server device 20 (step S302).

  The server device 20 receives the request transmitted from one of the plurality of terminal devices 10 (step S303), and the product identified by the product ID included in the request is identified by the user ID included in the request. If it is determined whether or not the product is related to the purchased product purchased in the past by the user, and it is determined that the product is related to the purchased product, privilege information indicating the privilege to be given to the user A response including the response is generated (step S304), and the response is transmitted to one of the plurality of terminal devices 10 (step S305).

  One of the plurality of terminal devices 10 receives the response from the server device 20 (step S306), and outputs privilege information included in the response (step S307).

  FIG. 4 shows an example of a procedure of processing executed by the server device 20. This process is achieved by the cooperation of the purchase history management server 30, the privilege management server 40, and the control server 50.

  The control server 50 receives the request transmitted from one of the plurality of terminal devices 10 (step S311), and generates a search request (first search request) including the user ID included in the request ( In step S312), the first search request is transmitted to the purchase history management server 30 (step S313).

  The purchase history management server 30 receives the first search request from the control server 50 (step S314), searches the purchase history database 32 based on the first search request (step S315), and receives the first search request. A corresponding search result (first search result) is generated (step S316), and the first search result is transmitted to the control server 50 (step S317).

FIG. 7 shows an example of the configuration of the purchase history database 32.
In the example shown in FIG. 7, the purchase history database 32 stores at least a product ID 32b (hereinafter referred to as “purchased product ID 32b”) for identifying a product (hereinafter referred to as “purchased product”) purchased by each user in the past. Has been. In other words, in the purchase history database 32, a purchased product ID 32b for identifying a product purchased by the user in the past and a user ID 32a for identifying the user are stored in a state of being associated with each other at least. The purchase history database 32 may further store additional information such as the product genre 32c of the purchased product, the store name 32d where the purchased product is purchased, the purchase price 32e, and the purchase date 32f.

  For example, the row 400 in FIG. 7 shows that a user having a user ID of “ID123456” selects a product (book) having a purchased product ID of “British Fairy Story 1” at a store “a bookstore” “1,800 yen”. A history of purchase on “April 4, 2003” is shown.

  For example, when the purchase history management server 30 receives the first search request including the user ID “ID123456” from the control server 50, the purchase history management server 30 stores the user ID “ID123456” in the purchase history database 32. It is determined whether or not “is stored. In the example shown in FIG. 7, since the user ID “ID123456” is stored in the row 400 of the purchase history database 32, the purchase history management server 30 purchases the product ID “UK fairy tale corresponding to the user ID“ ID123456 ”. A search result (first search result) including 1 ″ is generated, and the first search result is transmitted to the control server 50.

  FIG. 5 shows an example of the processing procedure of the first search result generation step (step S316).

  The purchase history management server 30 determines whether or not the user ID included in the first search request is stored in the purchase history database 32 (step S331), and when the determination result is “Yes”. A search result (first search result) including the purchase product ID corresponding to the user ID is generated (step S332). If the determination result is “No”, there is no purchase product corresponding to the user ID. A search result (first search result) indicating this is generated (step S333). The first search result is transmitted to the control server 50.

  Referring to FIG. 4, control server 50 receives the first search result from purchase history management server 30 (step S318). Thereby, it is possible to specify what product the user having the user ID input by the user ID input unit 11 has purchased in the past.

  Next, the control server 50 generates a search request (second search request) including the purchased product ID included in the first search result and the product ID input by the product ID input unit 12 (step S319). Then, the second search request is transmitted to the privilege management server 40 (step S320).

  The purchase history management server 30 receives the second search request from the control server 50 (step S321), searches the privilege database 42 based on the second search request (step S322), and responds to the second search request. The search result (second search result) to be generated is generated (step S323), and the second search result is transmitted to the control server 50 (step S324).

FIG. 8 shows an example of the configuration of the privilege database 42.
In the example shown in FIG. 8, the privilege database 42 is at least related to a purchased product ID that identifies a purchased product, a related product ID that identifies a related product related to the purchased product, a purchased product ID, and a related product ID. And at least privilege information indicating a privilege to be given to the user. That is, in the privilege database 42, the purchase product ID 42a, the related product ID 42b, and the privilege information 42e are stored in a state in which they are associated with each other at least. The privilege database 42 may further store additional information such as a related product seller 42c and related product genre 42d. The related merchandise can be any type of merchandise. Related products may be, for example, books, CDs, DVDs, videos, toys, games, stationery, pack trips, participation tickets for experience services such as events, and the like. Further, in the case of a privilege for a software transfer campaign, the related product may be the software, and the purchased product may be another company's software.

  For example, a row 500 in FIG. 8 shows a related product ID “wonderland UK” sold by “A Travel Sales Company” by a user who purchased a purchase product having a purchase product ID “British Fairy Story 1” in the past. It is shown that the benefit of “addition points 500” can be obtained when a related product (travel) having “” is purchased. In the example shown in FIG. 8, the privilege associated with the purchase of related products is provided to the user in the form of points (addition points) to be added to the point card. For example, as shown in FIG. 9, when the barcode attached to the travel pamphlet of “wonderland UK” is scanned with the barcode reader of the present invention, the barcode product ID and barcode are input in advance. The point information given to the user is presented from the user ID that has been made.

  However, the form of the privilege to be provided to the user is not limited to this. By changing the format of the privilege information 42e in the privilege database 42, any type of privilege can be given to the user. For example, a privilege may be provided to the user in the form of discounting the price of the related product when purchasing the related product. In this case, the discount rate (for example, 5%, 10%, etc.) of the price of the product may be stored as the privilege information 42e of the privilege database 42 instead of the addition points.

  For example, when the privilege management server 40 receives from the control server 50 a second search request that includes a purchase product ID of “British Fairy Tale 1” and a product ID of “wonderland UK”, the privilege management server 40 Determines whether or not the product ID “wonderland UK” is stored in the privilege database 42 as the related product ID related to the purchased product ID “British Fairy Tale 1”. In the example shown in FIG. 8, since the purchase product ID “British Fairy Tale 1” and the related product ID “wonderland UK” are stored in the row 500 of the privilege database 42, the privilege management server 40 selects the purchase product. A search result (second search result) including privilege information “addition point 500” corresponding to the ID “British Fairy Tale 1” and the related product ID “wonderland UK” is generated, and the second search result is displayed. It transmits to the control server 50.

  FIG. 6 shows an example of the processing procedure of the second search result generation step (step S323).

  The privilege management server 40 determines whether or not the purchase product ID included in the second search request is stored in the privilege database 42 (step S341), and the privilege database 42 responds to the second search request. It is determined whether or not the included product ID is stored as a related product ID related to the purchased product ID (step S342). If both of these two determination results are “Yes”, the purchased product ID and A search result (second search result) including privilege information corresponding to the related product ID is generated (step S343), and if either of these two determination results is “No”, the purchase product ID And a search result (second search result) indicating that the privilege information corresponding to the related product ID does not exist (step S344). The second search result is transmitted to the control server 50.

  Referring to FIG. 4, control server 50 receives the second search result from privilege management server 40 (step S 325), and a plurality of second search results as responses to the request transmitted from terminal device 10. Is transmitted to one of the terminal devices 10 (step S326). Thereby, when a user having a user ID input by the user ID input unit 11 purchases a product having the product ID input by the product ID input unit 12, whether or not any privilege is given to the user. Can be specified.

  In the search for privilege information, the second search result is obtained from the first search result, but the privilege ID corresponding to the purchased product ID and the product ID is included from the privilege database 42 using the product ID as a search key. The search result (second search result) is obtained, and the search result (first search result) is obtained from the purchase history database 32 using the user ID and the purchased product ID obtained from the second search result as a search key. Also good. Moreover, when the purchase history database 32 and the privilege database 42 are comprised with a single database, you may make it make privilege information into a direct search result from user ID and goods ID.

  In the second search result, it is determined whether or not the purchase product ID is included in the purchase history of the user from the privilege database 42, and then it is determined whether or not the product ID is included in the related product ID. However, after determining whether or not the related product ID is included, it may be determined whether or not the purchased product ID is included. Moreover, you may make it make privilege information into a direct search result from purchase goods ID and goods ID.

  In addition, you may make it make privilege information (for example, an addition point, a discount rate of a price) variable according to the elapsed time from a reference date. For example, the date when the user purchased the purchased product (purchase date) is used as the reference date, and the benefit information is variable according to the elapsed time from the reference date to the date when the related product related to the purchased product is purchased (purchase date). The date of the sale of the related product (release date) is used as the base date, and the benefit information according to the elapsed time from the base date to the date of purchase of the related product (purchase date) May be made variable. To make the privilege information variable in this way, for example, the privilege management server 40 multiplies the privilege information stored in the privilege database 42 (for example, addition points, price discount rate) by a coefficient k (t). Can be made by The coefficient k (t) is a function of time t, and 0 ≦ k (t) ≦ 1.

  FIG. 10 shows an example in which privilege information is made variable according to the elapsed time from the purchase date of the purchased product to the purchase date of the related product related to the purchased product. In FIG. 10, a solid line 601 indicates a change in the point addition rate when the purchased product is a book. In this example, if a related product related to the book is purchased within 30 days from the date of purchase of the book, 100% of the additional points are added to the points accumulated in the point card. Points are not added after 30 days from the date of purchase. In FIG. 10, a broken line 602 indicates a change in the point addition rate when the purchased product is a DVD. In this example, no points are added for one day from the date of purchase of the DVD, and 100% of the added points are points when purchasing related products related to the DVD within 3 to 60 days from the date of purchase of the DVD. When the related items related to the DVD are purchased within 60 to 120 days from the date of purchase of the DVD, the added points are gradually reduced. Points will not be added after 120 days from the date of purchase.

  FIG. 11 shows an example in which privilege information is variable according to the elapsed time from the date of sale of a related product to the date of purchase of the related product. In FIG. 11, a solid line 603 indicates a change in the point addition rate. In this example, if the related product is purchased within 60 days from the date of sale of the related product, 100% of the additional points are added to the points accumulated in the point card, and from the date of sale of the related product from 60 days. If the related product is purchased within 90 days, 80% of the additional points are added to the points accumulated in the point card, and the related product is purchased within 90 to 120 days from the release date of the related product. In this case, 50% of the added points are added to the points accumulated in the point card, and the points are not added after 120 days from the release date of the related product.

  Thus, by making the privilege information given to the user variable according to the elapsed time from the reference date, it is possible to preferentially treat the user who purchased the related product at an early time from the reference date. As a result, the user's willingness to purchase and the willingness to collect can be promoted, which can contribute to the promotion of sales of related products.

  In addition, when there are a plurality of purchased products that the user has purchased in the past or there are a plurality of products that the user plans to purchase, privilege information (for example, addition points, price discount rate) is made variable. It may be.

  FIG. 12 shows an example of the configuration of the privilege database 42. In this example, the privilege database 42 stores purchase product IDs 42a, related product IDs 42b, and privilege information 42e (addition points and maximum addition points).

  For example, when the user owns (has purchased) “Hunan Senki 1”, “Hunan Senki 2”, and “Hunan Senki 3”, the user newly purchases “Hunan Senki 4”. Is assumed. In this case, the addition point is 25 for (purchased product, related product) = (“Honan Senki 1”, “Honan Senki 4”), and (purchased product, related product) = (“Hunan Senki 2”) , “Hunan Senki 4”), and 30 points are added for (purchased goods, related products) = (“Hunan Senki 3”, “Honan Senki 4”). The total number of points added when purchasing Hunan Senki 4 "is 25 + 30 + 35 = 90. As described above, when there are a plurality of purchased products purchased by the user in the past, if the sum of the addition points is simply summed, the sum of the addition points may correspond to the price of the related product or more. In order to prevent such a situation, the maximum addition point (the upper limit value of the total of addition points) for the related product is stored in the privilege database 42. In the case of purchasing a related product, the sum of the additional points is limited so as not to exceed the maximum additional points for the related product. Thereby, it is possible to prevent the sum of the additional points when purchasing related products from expanding. In the example shown in FIG. 12, the maximum addition point for “Hunan Senki 4” is 80, so the total of the addition points when purchasing “Hunan Senki 4” is limited to 80.

  For example, when the user owns (has been purchased) “Hunan Senki 1”, the user newly purchases “Hunan Senki 2”, “Hunan Senki 3”, and “Hunan Senki 4”. Is assumed. In this case, the additional points may be increased according to the quantity of products scheduled to be purchased. For example, the addition point for (purchased product, related product) = (“Honan Senki 1”, “Honan Senki 2”) is 20 × (100% + 10% × 3 volumes) = 26, and (purchased product, related product) = The added points for ("Hunan Senki 1", "Hunan Senki 3") are 25 x (100% + 10% x 3 volumes) = 33, (Purchased goods, related products) = ("Hunan Senki 1", "Hunan Senki" The addition point for 4 ″) is 25 × (100% + 10% × 3 books) = 33.

  In this way, by giving preferential treatment to users who purchase many related products together, it is possible to increase the user's willingness to purchase related products collectively. As a result, sales of products in the series are expected to increase by facilitating collection of libraries such as the entire collection of books, CDs of the same artist, and DVD series of serial dramas.

  In addition, when a plurality of stores or a plurality of traders perform a privilege grant service such as a point service independently, there is a possibility that the user ID is different for each shop (trader). In this case, this problem can be solved by providing a user ID management database for uniformly managing user IDs.

  FIG. 13 shows an example of the configuration of the purchase history database 32. In the example shown in FIG. 13, the purchase history database 32 includes a purchase history database 801 for A store, a purchase history database 802 for B store, a purchase history database 803 for C store, and a user ID for A store. And a user ID management database 804 that integrally manages a user ID for the B store and a user ID for the C store. The user ID management database 804 converts the user ID into a user ID for the A store, and accesses the purchase history database 801 for the A store using the user ID for the A store. Similarly, the user ID management database 804 converts the user ID into a user ID for the B store, accesses the purchase history database 802 for the B store using the user ID for the B store, and sets the user ID to C It converts into the store user ID, and accesses the purchase history database 803 for the C store using the user ID for the C store.

  FIG. 14 shows an example of the configuration of the user ID management database 804. In the user ID management database 804, at least one of the user ID for the A store, the user ID for the B store, and the user ID for the C store is associated with the same user ID. The user IDs associated with each other in this way indicate the same user.

  For example, the row 810 in FIG. 14 indicates that the user ID “A123000” for the A store, the user ID “BBB19993” for the B store, and the user ID “C189988” for the C store all indicate the same user. In the computer system 1, the user ID “ID123456” is used as the user ID representing these three user IDs. Specifically, a user ID represented by the user ID input unit may be input and used in the computer system 1. For example, the user ID for the A store and the identification information of the A store are input, As a search key, a representative user ID may be searched from the user ID management database 804 and used in the computer system 1.

  FIG. 15 shows an example of the configuration of a purchase history database 801 for A store, a purchase history database 802 for B store, and a purchase history database 803 for C store. The purchase history database 801 for the A store stores at least a user ID for the A store and a purchase product ID. The purchase history database 801 for the A store may further store additional information such as a product genre, a purchase price, and a purchase date. The configurations of the purchase history database 802 for the B store and the purchase history database 803 for the C store are the same as the configuration of the purchase history database 801 for the A store.

  In this way, by handling different user IDs for each store (trader) in a unified manner, it becomes possible to handle the purchase history database managed for each store (trader) in an integrated manner. According to this method, not only the purchase history database between the same industries but also the purchase history database between different industries can be handled in an integrated manner, so that there is a great merit.

  In the example shown in FIG. 1, a single privilege database 42 is connected to the privilege management server 40, but a plurality of privilege databases 42 may be connected to the privilege management server 40. In this case, for example, if no hit is found as a result of searching one privilege database, another privilege database may be further searched.

  As shown in FIG. 1, the server device 20 may further include a privilege history management server 60 connected to the privilege management server 40. The privilege history management server 60 is configured to be able to access the rebate information database 62. The privilege history management server 60 is, for example, a website on the Internet. In the rebate information database 62, rebate information (that is, information for supplying the source of the privilege from the sponsor company to each store or business in accordance with the privilege provided to the user at each store or business) is stored. Yes.

FIG. 16 shows an example of the configuration of the rebate information database 62.
In the example shown in FIG. 16, the rebate information database 62 is given to the user a related product ID 62 b that identifies the related product that caused the privilege to be given to the user, a store name 62 d that sold the related product, and the user. The privilege information (for example, addition point) 62e which shows the special privilege is stored at least. That is, the related product ID 62b, the store name 62d, and the privilege information 62e are stored in the rebate information database 62 in a state where they are associated with each other. The rebate information database 62 includes additional information such as a user ID 62a for identifying a user who purchased the related product, a purchase product ID 62c for identifying a product purchased by the user in the past, and a purchase date 62f for the related product. Further, it may be stored. The sponsor company aggregates privilege information (for example, addition points) for each store or company for a certain period of time, and according to the benefits provided to the user at each store or company, For example, sales support money) is supplied to each store or merchant. Moreover, the relationship between the products purchased by the user can be analyzed from the relationship between the related product ID 62b and the purchased product ID 62c. Such analysis results can also be used for marketing.

  As described above, according to the computer system 1 of the present invention, when a user purchases a product related to a product purchased in the past, a privilege granting service that provides a privilege to the user is provided. As a result, the user's willingness to purchase and the willingness to collect can be increased, and the user can contribute to the promotion of sales of related products related to the products purchased in the past. In addition, regardless of the product purchased by the user in the past, when a privilege is uniformly given to the user when purchasing a specific product, there is an advertising effect for the specific product, but it is sufficient to enclose the user. The effect cannot be expected. It is also possible to guide the user to purchase a more expensive product by changing the privilege according to the type of product purchased by the user in the past.

  Moreover, the privilege grant service of this invention inputs user ID using the user ID input part 11 of the terminal device 10, and inputs simple product ID using the product ID input part 12 of the terminal device 10. Can be provided. The privilege information can be acquired easily and immediately without the need for checking the privilege given to the product to be purchased with a paper medium.

The function of the control server 50 may be realized in the terminal device 10.
Further, the function of the server device 20 may be realized in the terminal device 10. In this case, since it is not necessary to use the network 22, it is possible to provide the privilege grant service more quickly. Here, by updating the content of the privilege database 42 based on information read from a recording medium such as a Compact Flash (registered trademark) memory card or SD memory card, a new product can be added as a related product, Information can be prevented from becoming out of date.

(Embodiment 2)
FIG. 17 shows an example of the configuration of the computer system 2 according to the second embodiment of the present invention. The configuration of the computer system 2 is the same as the configuration of the computer system 1 of the first embodiment shown in FIG. 1 except for the configuration of the terminal device 10.

  In FIG. 17, the same components as those shown in FIG. 1 are denoted by the same reference numerals, and the description thereof is omitted.

  The terminal device 10 has a product search condition input unit 12a. The product search condition input unit 12 a receives a product search condition input by a user using an input device such as a keyboard or a mouse, and stores the product search condition in the memory 15. The product search conditions stored in the memory 15 are included in the request transmitted from the terminal device 10 together with the user ID. As a product search condition, for example, the genre of the product (for example, “travel”) and the seller of the product (for example, “A travel sales company”) can be used.

  The terminal device 10 generates a request including the user ID input by the user ID input unit 11 and the product search condition input by the product search condition input unit 12a, and transmits the request to the server device 20.

  The control server 50 receives the request transmitted from the terminal device 10, generates a search request (first search request) including the user ID included in the request, and uses the first search request as a purchase history management server. 30, and receives a search result (first search result) for the first search request from the purchase history management server 30. This process is as described in the first embodiment.

  Next, the control server 50 generates a search request (second search request) including the purchased product ID included in the first search result and the search condition of the product included in the request, and the second search request. A search request is transmitted to the privilege management server 40.

  For example, instead of generating a second search request including the purchase product ID “British Fairy Story 1” and the product ID “Wonderland UK”, the control server 50 purchases the product “British Fairy Story 1”. A second search request including an ID and a product genre of “travel” (product search condition) may be generated, and the second search request may be transmitted to the privilege management server 40. In this case, the privilege management server 40 searches the privilege database 42 shown in FIG. 8 to correspond to the purchased product ID “British Fairy Tale 1” and the product genre (product search condition) “travel”. A search result (second search result) including the privilege information “addition point 500” and the related product ID “wonderland UK” is generated, and the second search result is transmitted to the control server 50.

  The control server 50 transmits the second search result to the terminal device 10 as a response to the request transmitted from the terminal device 10. The privilege information and the related product ID included in the second search result are output from the output unit 13. Thus, when a user having a user ID received by the user ID input unit 11 purchases a product that matches the product search condition received by the product search condition input unit 12a, what privilege is given to the user. It can be specified whether it is granted.

  Thereby, for example, a service as shown in FIG. 18 can be realized. When the barcode attached to the travel pamphlet of “wonderland UK” is scanned with the barcode reader of this embodiment, the barcode is read from the product ID of the barcode and the user ID previously entered for the barcode. The point information given to the user is presented, and further, information about other tours provided by “A Travel Seller” is also provided. This makes it possible to obtain information on other similar tours even if the content of the tour of “wonderland UK” cannot be satisfied, and the range of information selection by the user can be expanded.

  Since the product search condition input unit 12a has a function of inputting a product ID to the terminal device 10 as a product search condition, the product ID input unit 12 shown in FIG. Part of 12a is configured. In other words, the function of the product ID input unit 12 is a product search condition limited to the product ID among the functions of the product search condition input unit 12a.

  In the present embodiment, an example has been described in which a travel genre is set as search contents of the product condition search unit input unit, and information related to the travel is provided to the user together with privilege information. Furthermore, it is also possible to search for items that the user has already purchased with respect to the searched products. For example, when a user wants to obtain privilege information of a product purchased for the purpose of a mid-centre, the user is provided with a guide for product selection by providing the user with what kind of product has been purchased in the past. It becomes possible. FIG. 19 shows an example using the barcode reader function of a mobile phone. In FIG. 19, a two-dimensional bar code including search condition information as well as information related to a product ID is described at the beginning of the year-end gift sale by “Super Taro”. By scanning this two-dimensional barcode using the barcode reader function of a mobile phone, it is possible to search for information on related products purchased by the user in the past as well as privilege information provided to the user. .

  Since this function is a flyer of the year-end gift as a search condition in the two-dimensional barcode, the search condition of “Search for products purchased at the same time” is encoded and input into the barcode. Therefore, when privilege information is presented, it is possible to provide information on past purchased products at the same time. As this search condition, not only year-end gifts but also event information such as Christmas and Chinese New Year may be input. In the case of event information, when the event information tag is not input in the purchase history of the user stored in the server, it is necessary to convert the event into purchase period information. The correspondence table of event information and period information needs to be stored in advance as event information correspondence table storage means in the server.

  In the above example, the event information is input to the barcode, but the purchase period information may be directly encoded. This makes it possible to provide the same information service as described above.

  The flowchart of the said Example is demonstrated using FIG. S1001 is repeated until the server receives the user ID and the product ID (S1001). When the user ID and the product ID are received, the process proceeds to the next step. If there is event information in the received information, the process proceeds to the next step. If there is no event information, the process proceeds to S1006 (S1002). The purchase history database of the user ID is searched using the event search information (S1003). However, if an event tag is not used in the purchase history database, the event information is converted into information related to the purchase period and a search is performed. It is assumed that the event information and purchase period correspondence table is created and stored in advance. If there is a product purchased in the past by the user with the user ID in the purchase history database, the process proceeds to the next step. If there is no search result, the process proceeds to S1006. If the user has not purchased in the past, only the privilege information regarding the received product ID is transmitted to the terminal (S1005). When there is a purchased product, information related to past purchased products is provided to the user together with privilege information related to the product ID.

  As a result of the above operation, it is possible to provide not only privilege information related to the product ID but also related information that serves as a guideline for purchasing the product. For example, providing information related to products purchased last year related to year-end gifts can be used as a guide to the price of year-end gifts, and it is possible to avoid purchasing the same products. As for the gift, the user does not spend it by himself, so it is rarely memorized. Therefore, when determining a gift, it is possible to determine a product that can be enjoyed by the other party by giving consideration not only to privilege information but also to past purchases.

(Embodiment 3)
In the first and second embodiments, the example in which the terminal to which the product ID is input and the terminal to which the privilege information is provided is the same has been described. However, a terminal that can input a product ID cannot always express sufficient information. Therefore, in the present embodiment, an example will be described in which a terminal that inputs a product ID is different from a terminal that provides privilege information.

  FIG. 21 shows an example of the configuration of the computer system 3 according to the third embodiment of the present invention. The configuration of the computer system 3 is basically the same as the configuration of the computer system 2 of the second embodiment shown in FIG. However, the second embodiment is different from the second embodiment in that the terminal device 10 is separated into the terminal device 10a and the terminal device 10b and in that a privilege information output destination is added to information to be stored in the purchase history database 32n. Is different.

  In FIG. 21, the same components as those shown in FIG. 17 are denoted by the same reference numerals, and the description thereof is omitted.

  The terminal device 10 a generates a request including the user ID input by the user ID input unit 11 a and the product search condition input by the product search condition input unit 12 a and transmits the request to the server device 20.

  The control server 50 receives the request transmitted from the terminal device 10a, generates a search request (first search request) including the user ID included in the request, and sends the first search request to the purchase history management server. 30.

  The purchase history management server 30 generates a search result (first search result) corresponding to the first search request by searching the purchase history database 32n based on the first search request. The search result is transmitted to the control server 50.

  FIG. 22 shows an example of the configuration of the purchase history database 32n. In the purchase history database 32n, in addition to the information shown in FIG. 7, a privilege information output destination 32g is further stored. The privilege information output destination 32g is, for example, an email address (for example, atrl@atrl.mei.co.jp), a telephone number (for example, 090-12345-67890), an Internet address (for example, http://my.page/ It can be specified by information such as ~ atrl /). The first search result includes a purchase product ID corresponding to the user ID included in the first search request and a privilege information output destination. Thus, the purchase history management server 30 functions as means for determining a privilege information output destination to which privilege information should be output in accordance with the user.

  The control server 50 generates a search request (second search request) including the purchase product ID included in the first search result and the product search condition input by the product search condition input unit 12a, and the second search request. Is sent to the privilege management server 40.

  The privilege management server 40 generates a search result (second search result) corresponding to the second search request by searching the privilege database 42 based on the second search request, and the second search result. Is transmitted to the control server 50.

  The control server 50 receives the second search result from the privilege management server 40, and transmits the second search result to the terminal device 10b specified by the privilege information output destination included in the first search result.

  The terminal device 10b receives the second search result from the privilege management server 40. The privilege information included in the second search result is output from the output unit 13b. The output unit 13b may have the same function as the output unit 13 (FIG. 17) of the second embodiment.

  In this way, the privilege information can be received in the terminal device 10b different from the terminal device 10a that transmitted the request to the server device 20. The terminal device 10b can be, for example, a mobile phone that can receive mail. In this case, the privilege information can be stored in the memory of the mobile phone. By storing the privilege information in the memory of the mobile phone, it becomes easy to use the privilege information even if it is not the same sales company. Web access can also be used for transmission of privilege information.

  In addition, when a plurality of stores or a plurality of vendors independently provide a privilege granting service such as a point service, as already described with reference to FIG. A purchase history database 802 for a store, a purchase history database 803 for a C store, a user ID management database that integrally manages a user ID for a A store, a user ID for a B store, and a user ID for a C store The purchase history database 32n may be configured to include 804. In this case, the privilege information output destination may be stored in the user ID management database 804.

  FIG. 23 shows an example of the configuration of the user ID management database 804. In the user ID management database 804, at least one of the user ID for the A store, the user ID for the B store, and the user ID for the C store is associated with the same user ID. The user IDs associated with each other in this way indicate the same user.

  For example, the row 1300 in FIG. 23 shows that the user ID “A123000” for the A store, the user ID “BBB19993” for the B store, and the user ID “C189998” for the C store all indicate the same user. As a user ID representing these three user IDs, the computer system 3 indicates that the user ID “ID123456” is used. Furthermore, the row 1300 in FIG. 23 indicates that the privilege information output destination corresponding to the user ID “ID123456” is “atrl@atrl.mei.co.jp”.

  In this way, by handling different user IDs for each store (trader) in a unified manner, it becomes possible to handle the purchase history database managed for each store (trader) in an integrated manner. According to this method, not only the purchase history database between the same industries but also the purchase history database between different industries can be handled in an integrated manner, so that there is a great merit.

  In this embodiment, when there are a plurality of terminals owned by a user, an example in which privilege information of a product is displayed on another terminal when searching for privilege information of the product on a certain terminal has been described. . Thereby, even when there is no display capability of the device that reads the product ID, the privilege information can be displayed on another terminal. For example, as shown in FIG. 24, even if the reader has a limited display capability, the product information tag is displayed on a terminal such as a mobile phone, thereby providing guidance by animation or voice. It is also possible to do. In FIG. 24, privilege information regarding the product can be specified by reading with the product ID tag attached to “British Fairy Tale” and transmitting the user ID to the server managing the product information. . Furthermore, privilege information can be provided to the mobile phone in order to present the result to the user in an easy-to-understand manner using graphic information.

(Embodiment 4)
In Embodiment 3, the example which provides privilege information using the mobile phone with which the product ID tag reader which inputs product ID, and privilege information is provided was described. On the other hand, in recent years, with the distribution of electronic shopping using a network, users can purchase products using various terminals connected to the network. For example, as shown in FIG. 25, it has become possible to purchase catalog products using a digital TV or a personal computer, and further to purchase products outdoors using a mobile phone or a car navigation system.

  On the other hand, an increase in purchase opportunities can be expected by displaying privilege information on a terminal that inputs a user's intention to purchase. In other words, the user may have almost a fixed terminal to purchase depending on the genre of the product and the usage form of the product. For example, when purchasing DVD content, it is often purchased on a PC, and movie tickets are purchased with a single button after watching a trailer on a large TV screen. There are also users.

  Therefore, in the present embodiment, a terminal that can be expected to be purchased by the user is identified from a plurality of terminals held by the user from the purchase history of the user's past products, and privilege information is provided to the terminal. is there.

  FIG. 26 shows an example of the configuration of the computer system 4 according to the fourth embodiment of the present invention. The configuration of the computer system 4 is basically the same as the configuration of the computer system 3 of the third embodiment shown in FIG. However, the privilege information is output based on the fact that there are a plurality of terminal devices 10b held by the user, the privilege information output destination management database that associates the user ID and the terminal device 10b held by the user, and the related product ID. This is different from Embodiment 3 in that a privilege information output destination database for determining a terminal is added.

  In FIG. 26, the same components as those shown in FIG. 21 are denoted by the same reference numerals, and the description thereof is omitted.

  The terminal device 10 a generates a request including the user ID input by the user ID input unit 11 a and the product search condition input by the product search condition input unit 12 a and transmits the request to the server device 20.

  The control server 50 receives the request transmitted from the terminal device 10a, generates a search request (first search request) including the user ID included in the request, and sends the first search request to the purchase history management server. 30.

  The purchase history management server 30 searches the purchase history database 32 based on the first search request, thereby generating a search result (first search result) corresponding to the first search request, and the first search result. The search result is transmitted to the control server 50.

  The control server 50 generates a search request (second search request) including the purchase product ID included in the first search result and the product search condition input by the product search condition input unit 12a, and the second search request. Is sent to the privilege management server 40.

  The privilege management server 40 generates a search result (second search result) corresponding to the second search request by searching the privilege database 42 based on the second search request, and the second search result. Is transmitted to the control server 50.

  The control server 50 generates a search request (third search request) including the related product ID and user ID included in the second search result, and transmits the third search request to the privilege output destination management server 70. To do.

  An example of the privilege information output destination management database 805 is shown in FIG. In FIG. 27, a user ID 805a and a privilege information output destination 805b representing a plurality of terminals 10b possessed by the user are associated with each other. This is because each user has a plurality of terminals that can receive privilege information, so if the mail can be received for each terminal, the mail address is described and the mail cannot be received directly Describes the address to be displayed when browsing the home page.

  An example of the privilege information output destination database 806 is shown in FIG. In FIG. 28, information for determining which privilege information output destination the privilege information searched for by the privilege management server 40 is output is accumulated. For example, as for the British Fairy Tale 1 (DVD), since there were the most purchases from PCs, providing information on special benefits for PCs, it is highly probable that users can purchase products. The table shown in FIG. 28 is constructed in advance. Information on these information providing destinations can be created by the information provider's intention from the tendency of the user's electronic shopping.

  The privilege information output destination is, for example, when the user with the user ID “ID987654” obtains the privilege information of the related product ID “British Fairy Story 1 (DVD)” from the privilege information output destination database 806, the related product ID “British Fairy Story 1”. A search is performed using “(DVD)” as a search key, and a list of privilege information output destination terminal types 806b is obtained according to the privilege information output destination ranking. Next, a search is performed from the privilege information output destination management database 805 using the user ID “ID987654” as a search key, and the privilege information output destination terminal type “PC” having the highest privilege information output destination ranking in the search result is privileged. Determine as the information output destination. The third search result includes the privilege information output destination included in the third search request. Thus, the privilege output destination management server 70 functions as a means for determining the privilege information output destination to which privilege information should be output in accordance with a plurality of terminals owned by the user.

  The control server 50 receives the third search result from the privilege output destination management server 70, and the privilege information that is the second search result is specified by the privilege information output destination included in the third search result. To 10b.

  The terminal device 10b receives the second search result from the control server 50. The privilege information included in the second search result is output from the output unit 13b.

  In this way, the privilege information can be received in the terminal device 10b different from the terminal device 10a that transmitted the request to the server device 20. The terminal device 10b can be, for example, a mobile phone that can receive mail. In this case, the privilege information can be stored in the memory of the mobile phone. By storing the privilege information in the memory of the mobile phone, it becomes easy to use the privilege information even if it is not the same sales company. Web access can also be used for transmission of privilege information.

  In addition, when a user transmits a product ID and a user ID as a privilege information output destination to the server, for example, as illustrated in FIG. 29, after reading the product ID, the user may select where to display the privilege information. it can. As for privilege information, a privilege is often calculated from a past purchase history. For this reason, when the terminal displaying the privilege information is a terminal that can be seen by a person other than the purchaser, the past purchase record is known to the purchaser other than the purchaser, and privacy may not be protected. For example, in a terminal such as a TV, which is a terminal that is shared by family members and browses information, in the case of privilege information that wants to protect the privacy among family members, past purchase records on mobile phones owned by individuals, etc. You may want to display privilege information based on

  In this way, when the user can select the output destination of the privilege information, the privilege information output destination may be automatically determined from the history of the privilege information output destination. In this case, the third search request is generated from the product genre of the related product ID included in the second search result and the user ID, and the third search request is transmitted to the privilege output destination management server 70. FIG. 30 shows an example of the configuration of the privilege information output destination database 807 that determines which privilege information output destination the privilege information searched by the privilege management server 40 is output to. In the privilege information output destination database 807, the user ID 807b, the product genre 807a of the related product ID, the privilege information output destination terminal type 807c, and the number of transmissions 807d are associated with each other. For example, when the user with the user ID “ID123456” obtains the privilege information of the product genre “DVD” of the related product ID, the privilege information output destination is the product with the user ID “ID123456” and the related product ID from the privilege information output destination database 807. A search is performed using the genre “DVD” as a search key, and a list of privilege information output destination terminal types 807c is obtained in descending order of the number of transmissions 807d. Next, a search is performed from the privilege information output destination management database 805 using the user ID “ID123456” as a search key, and the privilege information output destination terminal type “PC” having the highest number of transmissions of the search result is set as the privilege information output destination. Determine as. The third search result includes the privilege information output destination included in the third search request. As described above, when the user can select a privilege information output destination, the privilege output destination management server 70 functions as a means for determining a privilege information output destination to which privilege information should be output according to a plurality of terminals owned by the user. You may make it do.

  In addition, you may determine the output destination of privilege information based on the past purchase track record. This is to determine the output destination of privilege information according to the purchase style of the user by distributing the privilege information to a terminal that has been input for purchase in the past in electronic shopping. In the purchase history database 32 of FIG. 26, it is assumed that there is a purchase history of the user ID 123456 as shown in FIG. For this user, for example, it is understood that books are often purchased on a PC, and DVDs are often purchased on a PC or mobile mail. Therefore, it is possible to determine a destination to output privilege information using the purchase tendency in each of these genres. In this way, the process of determining the output destination can be performed in the privilege output destination management server 70 of FIG. 26 based on the information of the purchase history management server 30. In addition, when the purchase history of the user is not sufficiently accumulated and the tendency of the purchase terminal cannot be extracted, the purchase tendency in each product genre is extracted by referring to the general purchase history database of other users. Thus, the output destination of privilege information may be determined. Thereby, since privilege information can be shown in the terminal with much purchase tendency, after displaying privilege information, it becomes possible to increase the opportunity for a user to determine purchase.

  The flow of the above operation is shown in FIG. The server waits until the user ID and the product ID are received, and if received, proceeds to the next step (S5401). When the product ID is received, the genre of the product is checked (S5402). Next, it is checked whether or not the number of past purchased products of the received user ID is greater than or equal to a predetermined number, and if there is a purchase history, the process proceeds to S5403. If there is not enough purchase history, the process proceeds to S5405 (S5403). If there is a sufficient past purchase history of the received user ID, a table of product genres of past purchases of the user ID is generated (S5404). The format of the created table is the same as that shown in FIG. It is checked whether the product genre checked in S5402 is in the genre in the table created in S5404 (S5405). If there is no product genre, the process proceeds to S5406. In S5406, the relationship between the product genre and the purchase terminal is examined from the history of past purchases other than the user ID, and a table is created. Finally, the terminal for which the genre of the received product ID has been ordered most is specified, and privilege information is transmitted to the terminal (S5407).

With the above operation, the privilege information can be transmitted to a terminal having a high possibility of purchasing the genre of the product ID.
<Modification>
In the present embodiment, the discount rate information uses past purchase record information as privilege information. Further, the privilege information may be media information such as video or music. For example, the bonus information of a DVD of a new movie may be video content of the trailer, or the bonus information of a new music may be part of the music. Therefore, in this embodiment, a case where video content is distributed using a past purchase history will be described.

  For example, as shown in FIG. 33, an advertisement that a DVD of “British Fairy Tale 3” was released from a DVD store called “Media Stage” is provided on a paper medium, and the released DVD is displayed on the paper. The product ID and information for connecting to the server of the media stage are printed as a two-dimensional barcode. By reading this barcode with a mobile phone, privilege information of the user who owns the mobile phone is provided. The privilege information in this example is the video content of “British Fairy Tale 3”, and the video content can be viewed on a large screen display such as a television.

  At this time, the moving image content as privilege information that can be browsed differs depending on the purchase status of the users of the British fairy tales 1 and 2, which are the first part of the British fairy tale 3. For example, as shown in FIG. 34, when users A, B, and C have different purchase statuses of British fairy tales 1 and 2, the digest video delivered to each user is different. Specifically, for the user A who has purchased the British fairy tale 1 but has not purchased the British fairy tale 2, as a privilege video, not only the British fairy tale 3 but also the video of the British fairy tale 2 Also deliver to promote sales. Moreover, although both the British fairy tales 1 and 2 are purchased, the content of the privilege video is changed depending on the difference between the purchase date and the release date and the purchase price. Specifically, for users B who have purchased immediately after the release date, or for user B who has purchased at a price close to the regular price, also purchase British Fairy Tale 3 early. Since there is a high possibility of receiving it, a service that provides a lot of video as privilege information will be realized. On the other hand, if the time from the release date to the purchase date is long, or if the purchase price is lower than the regular price (for the user C), it is determined that there is a low possibility of being immediately purchased this time. Also shorten the video as privilege information. In this way, by changing the privilege information based on the past purchase history information, it is possible to promote the user's early purchase and purchase at a price close to the regular price.

  A flow for determining a video as privilege information will be described with reference to FIG. First, it is checked whether there is a related product with the input product ID (S5701). If there is no related product, this flow ends. Proceed to the next step only if there are related products. For example, in the case of the British Fairy Tale 3, the related product is the British Fairy Tale 1, 2 as the related product. Next, it is checked whether or not the user has purchased a related product (S5702). In the case of the user A in the previous example, since the British fairy tale 2 has not been purchased, the process proceeds to S5703. For users who have not purchased related products, a digest video related to related products is provided (S5703). In the case of user B and user C, since both the British fairy tales 1 and 2 have been purchased, the process proceeds to S5704. If the related product that has already been purchased has been purchased within 7 days from the release date, the process proceeds to S5705, and if it has not been purchased, the process proceeds to S5707 (S5704). Since user B has purchased immediately after the release date, the process proceeds to S5705. User C proceeds to S5707 because he / she has not purchased it immediately after the release. Next, it is checked whether or not related products are purchased at 85% or more of the list price, and the user who has already purchased at a price close to the list price proceeds to S5706, and the user who has purchased only a price considerably lower than the list price is Proceed to S5707. Since user B has purchased at 85% or more of the regular price, the process proceeds to S5706. For a user who has just purchased the product and purchased at a price close to the regular price, a 10-minute full digest video is provided as a bonus video for the product ID input in S5701 (S5706). On the other hand, a shorter digest video of 5 minutes is provided to other users (S5707).

  With the above flow, even if the privilege information is video content, the benefit information can be differentiated according to the past purchase history (especially, purchase date and time, purchase price). This makes it possible to make purchases at prices close to the regular price and contribute to sales promotion.

  In the present embodiment, control of video information as privilege information has been described using past purchases of DVD content. Similarly, it is also possible to apply music information and promotion video control as privilege information using the purchase results of music content. For example, for a user who always purchases music of an artist immediately after the release date, it can be applied to long promotion video information and privilege information that provides long trial listening music.

  Moreover, in this Embodiment, although the difference of privilege information was provided by the purchase history, purchase may be a reservation of purchase. As a result, for example, it is possible to collect a large number of purchase reservations at an early stage by using the DVD bonus information of the new movie as the video content of the trailer and providing the video content for a long time to the user who made the purchase reservation early. Become.

(Embodiment 5)
In Embodiments 1 to 4, when the product ID and the user ID are input, the privilege information is provided to the user by displaying the privilege information on a predetermined terminal. However, the privilege information of a certain product may change depending on the purchase record of other products and the time. For example, a user who has a purchase record of 90,000 yen at a certain store has a discount rate of 10% for the product A. Thereafter, when the user purchases another product, the purchase record may be 100,000 yen or more, and the discount rate of the product A may change to 15%. Furthermore, the discount rate may change due to the elapse of time since the sale even though no other products have been purchased. In such a case, the user cannot know the fact that the privilege of the product has changed. Therefore, in the present embodiment, a method for providing privilege information other than when a product ID is input will be described. However, even if information related to all products for which privilege information has changed is provided to the user, it is difficult to confirm the privilege information of the product that the user is paying attention to. In the present embodiment, a technology for identifying a product that the user is paying attention to from the search history of the privilege information of the user's product and the purchase history of the product, and notifying the user when the privilege information about the product changes. Is disclosed.

  FIG. 36 shows an example of the configuration of the computer system 5 according to the fifth embodiment of the present invention. The configuration of the computer system 5 is basically the same as the configuration of the computer system 2 of the second embodiment shown in FIG. However, this embodiment differs from the second embodiment in that a privilege information monitoring server 71 is added, a monitored product database 902 is added, and a product search history database 901 is added.

  36, the same components as those shown in FIG. 17 are denoted by the same reference numerals, and the description thereof is omitted.

  An example of the product search history database 901 is shown in FIG. In the product search history database 901, the user ID 901a is associated with the related product ID 901b received by the user. The product search history database 901 further stores a search date and time 901c that represents the search date. In order to check whether or not the privilege information has been updated based on the purchase of other related products or purchase results at the same store, the user searches for privilege information multiple times even for the same product.

  An example of the monitored product database 902 is shown in FIG. In the monitored product database 902, the user ID 901a and the monitored product ID 902b indicating the product ID to be monitored are associated with each other. In the server, when the privilege information of the product registered in the monitored product database 902 is changed, the information on the predetermined address as the update information of the privilege information is sent to the user independently of the privilege information search request from the user. Is sent.

  The privilege information monitoring server 71 receives a user ID and a product search condition from the control server 50 each time there is a request from the terminal device 10, and registers them in the product search history database 901. When the user performs a plurality of searches and the server device 20 transmits the privilege information of the same related product ID to the terminal 10 (for example, the privilege information of the same related product ID is transmitted three times or more), the monitored product database 902 User ID and related product ID are registered. This is because the user has searched for privilege information for the same product a plurality of times, and the system has determined that the user is interested in the product.

  Next, when the privilege information in the privilege database 42 is updated, the privilege information monitoring server 71 receives the updated related product ID from the privilege management server 40, and the updated related product ID is stored in the monitored product database 902. It is determined whether or not the item is stored in the monitored product ID. If the determination is “Yes”, the updated privilege information is transmitted to the privilege information output destination of the corresponding user. In addition, when the user purchases the related product ID, it is desirable to delete the combination of the user ID and the related product ID from the monitored product database 902.

  In this way, when the privilege of the product that the user wants changes at the timing when the privilege information in the privilege database changes, the changed privilege information can be easily received.

In the present embodiment, registration to the monitored product database 902 is performed using the condition of the number of searches for privilege information related to each product stored in the product search history database 901. However, the conditions for specifying the product to be monitored can be largely set in the following four patterns.
(1) Determining monitored products from past purchase results The purchase ID of related products stored in the purchase history database 32 of each user may be used to determine the product ID to be registered in the monitored product database. For example, for a user who has purchased both the British fairy tales 1 and 2, there is a high possibility of purchasing the British fairy tale 3 as well. Therefore, it is possible to increase the possibility of purchasing by registering in the monitored product database and notifying the user every time the privilege information is updated. Furthermore, when the privilege information of the British fairy tale 3 is actually searched, it can be extracted as a monitoring product with higher accuracy by registering it as the monitoring product.
(2) Using periodically searched products as monitored products In this embodiment, the number of product privilege information searches is used to determine monitored products, but the user makes a search incorrectly. May increase the number of searches. In this case, the user is registered as a monitoring product even though the user does not pay particular attention. Therefore, it is possible to further improve the accuracy by using a history of periodically searching for privilege information of products. For example, it can be calculated as a single search no matter how many times the product privilege information is searched for a predetermined period (for example, one day). Thereby, even if the privilege information of the product is searched several times consecutively by mistake, it can be calculated as one search count. By extending the predetermined period to 3 days or the like, it is possible to measure the frequency of regularly searching for privilege information of products. Thereby, it becomes possible to give a privilege to the product which the user is paying attention to.
(3) A product searched in a plurality of stores for the same product is set as a monitored product. In the present embodiment, the number of searches for privilege information of a product is used to determine a monitored product. Furthermore, in the case of a product that the user is paying attention to, the privilege information at a plurality of stores is often searched for the same product. For example, as shown in FIG. At the same time that the DVD was released, the “media shop”, a DVD retailer, distributed flyers. The flyer is attached with a two-dimensional barcode containing information on the product ID of the DVD and information on the store of the media shop. Since the user is thinking of purchasing “British Fairy Tale 3”, the user searches for privilege information in the purchase history of the user using a mobile phone. As a result, it was found that “original mobile phone strap” is offered as a privilege at the media shop. On the other hand, “Game Heaven” is also sold for the same product. Similarly, since the two-dimensional barcode is described in the leaflet, the privilege information is searched using the reading function of the mobile phone. As a result, in the game heaven, it turned out that "T-shirt with Erie's signature" is offered as a privilege. As shown in FIG. 40, the search results of these privilege information are registered in the product search history database 901 with information such as product ID, sales company, search date, search time, privilege information, and search terminal. By referring to this information, when the user searches for privilege information for the same product, it is determined that the user is interested in the product and can be registered as a monitored product.
(4) The product searched immediately after purchase is set as the monitoring product. Further, the monitoring product can be determined by referring to the history of searching for privilege information in FIG. 40 and the purchase history database of the user. As benefits, privileges such as points are often given according to the total amount purchased. Therefore, after the user purchases at a store, when the privilege information is searched for another product at the store, the user determines that the user is interested in the product for which the privilege information is searched, and the monitored product. It is also possible to register as If there is an update in the purchase history database, information on the store where the update data was purchased and the time when the update was updated is searched, and at that store for a predetermined time (for example, 1 hour) from that time. When the privilege information of another product is searched, the product is registered in the monitored product database 902 as a monitored product.

  The above-described registration of monitored products and notification of updating privilege information of the monitored products will be described with reference to FIG. It waits until privilege information is searched, and if it searches, it will progress to the next step (S6501). The privilege information search history is updated in the product search history database 901 (S6502). It is determined whether or not the product registered in the monitored product database 902 in which the product ID for which privilege information should be monitored is registered meets the above four conditions (S6503). As a result, if there is a match, the process proceeds to S6504. If there is no match, the process returns to S6502. A product whose privilege information is to be monitored is registered in the monitored product database 902 (S6504). If the privilege information is updated, the process proceeds to the next step. If the privilege information is not updated, this step is repeated (S6505). When privilege information is updated, it is investigated whether the privilege information is related to the product registered in the monitoring product database (S6506). If it is related to the monitored product, the process proceeds to the next step. If not related, the process returns to S6505. It is checked whether the monitored product has already been purchased (S6507). If it has already been purchased, it is deleted from the monitored product database and the process returns to S6505 (S6508). If the product is not already purchased, the user is notified of privilege update information (S6509).

  With the above operation, it is possible to automatically detect a product that the user is paying attention to and notify the user when the privilege information is updated. This eliminates the need for the user to constantly monitor the privilege information of the product of interest and allows the system to automatically notify when the privilege information is updated. Notification of this privilege information update can contribute to an increase in the sales opportunities for the products.

  Further, a monitoring product registration button may be provided on the terminal 10 and registered in the monitoring product database 902 when privilege information is displayed.

  Moreover, although the product search history database 901 and the monitoring product database 902 store the related product ID, the search condition may be stored. In that case, the user can receive a plurality of related product IDs whose privilege information has changed.

  In addition, the timing at which the privilege information in the privilege database is changed is when the privilege information in the privilege database 42 is updated. However, as shown in the first embodiment, the privilege information can be changed according to the elapsed time from the reference date. The same can be applied to the case where the above is applied.

(Embodiment 6)
FIG. 42 shows an example of the configuration of the computer system 6 according to the sixth embodiment of the present invention. The configuration of the computer system 6 is basically the same as the configuration of the computer system 5 of the fifth embodiment shown in FIG. However, it differs from the fifth embodiment in that a recommended product information database 903 is added.

  42, the same components as those shown in FIG. 36 are denoted by the same reference numerals, and the description thereof is omitted.

  An example of the configuration of the recommended product information database 903 is shown in FIG. In the recommended product information database 903, a product ID 903a which is a purchased product ID purchased by the user or a related product ID searched for and a recommended product ID 903b recommended to the user who purchased or searched the product ID 903a are associated with each other. In the recommended product information database 903, there are a recommended value 903c indicating the degree of recommendation, the number of product purchase users 903d who purchased the product ID 903a, and the number of recommended product purchase users 903e who purchased both the product ID 903a and the recommended product ID 903b. Further, it may be stored.

  The recommended value 903c may be obtained from the number 903d of product purchase users who have purchased the product ID 903a, the number 903e of recommended product purchase users who have purchased both the product ID 903a and the recommended product ID 903b, and other information recommendation techniques. May be used for calculation. For example, a product purchased by many other users having a profile similar to the user's profile such as the user's age, sex, and occupation can be used as the recommended product. In addition, a product having the largest purchase record in the past month can be a recommended product. Thereby, the user can automatically obtain privilege information of products popular in the world. In particular, for merchandise that has just been released, the privilege information is often updated, and each store tries to give a lot of privileges for sales promotion. Therefore, by using this function, privilege information at each store can be automatically acquired, and the user can determine which store to purchase according to the privilege information.

  In addition, with respect to a certain product A, the number of purchasers may be different because the privilege content of the product A is updated. For example, as shown in FIG. 44, a privilege for a certain product A was a mobile strap, but when it was changed to a popular idol autographed T-shirt at a certain time, it was purchased before and after the privilege content changed. Suppose that the number of users who change greatly changes. At this time, the product is highly likely to be an item of interest to the user. In view of this, it is possible to make a product having such characteristics as a recommended product for a user by using the update history of privilege information and the history information of purchasers other than the user.

  The privilege information monitoring server 71 receives a user ID and a product search condition from the control server 50 each time there is a request from the terminal device 10, and registers them in the product search history database 901. The purchased purchase product ID and the user perform a plurality of searches, and the server device 20 transmits the privilege information of the same related product ID to the terminal 10 (for example, the privilege information of the same related product ID is transmitted three times or more). In this case, the recommended product ID in the recommended product information database 903 is searched from the related product ID, and the user ID and the recommended product ID are registered in the monitored product database 902 as the monitored product ID. As in the fifth embodiment, the related product ID transmitted by the search may be registered as the monitoring product ID. Next, when the privilege information in the privilege database is updated, the privilege information monitoring server 71 receives the updated related product ID from the privilege management server 40, and the updated related product ID is monitored by the monitoring product database 902. It is determined whether or not the item is stored in the product ID. If the determination is “Yes”, the updated privilege information is transmitted to the privilege information output destination of the corresponding user. In addition, when the user purchases the related product ID, it is desirable to delete the combination of the user ID and the related product ID from the monitored product database 902.

  In this way, when the privilege information of the privilege database changes, not only the product that the user wants but also the privilege of the product recommended by the system changes, it is easy to receive the changed privilege information. Is possible.

  Further, although the product search history database 901 and the monitoring product database 902 store related product IDs, the search conditions are stored, and related products that match the search conditions are used as product IDs in the recommended product information database 903. You may do it. In that case, the user can receive a plurality of related product IDs whose privilege information has changed.

  In addition, the timing at which the privilege information in the privilege database is changed is when the privilege information in the privilege database 42 is updated. However, as shown in the first embodiment, the privilege information can be changed according to the elapsed time from the reference date. The same can be applied to the case where the above is applied.

  As mentioned above, although this invention has been illustrated using preferable embodiment of this invention, this invention should not be limited and limited to this embodiment. It is understood that the scope of the present invention should be construed only by the claims. It is understood that those skilled in the art can implement an equivalent range based on the description of the present invention and the common general technical knowledge from the description of specific preferred embodiments of the present invention. Patents, patent applications, and documents cited herein should be incorporated by reference in their entirety, as if the contents themselves were specifically described herein. Understood.

  The present invention relates to an apparatus for providing a privilege granting service that enables a user to contribute to sales promotion of related products related to a product that has already been purchased, its method, a computer system that realizes the method, and use in the computer system It is useful as a terminal device to be used.

The figure which shows an example of a structure of the computer system 1 of Embodiment 1 of this invention. The figure which shows an example of the external appearance of the terminal device 10 The figure which shows an example of the procedure of the process of the privilege provision service provided by the computer system 1 The figure which shows an example of the procedure of the process performed by the server apparatus 20. The figure which shows an example of the process sequence of a 1st search result production | generation step (step S316). The figure which shows an example of the process sequence of a 2nd search result generation step (step S323). The figure which shows an example of a structure of the purchase history database 32 The figure which shows an example of a structure of the privilege database 42 The figure which shows the service example which offers privilege information The figure which shows the example which makes privilege information variable according to the elapsed time from the purchase date of the purchased product to the purchase date of the related product related to the purchased product The figure which shows the example which makes privilege information variable according to the elapsed time from the sale date of related product to the purchase date of the related product The figure which shows an example of a structure of the privilege database 42 The figure which shows an example of a structure of the purchase history database 32 The figure which shows an example of a structure of the user ID management database 804. The figure which shows an example of a structure of the purchase history database 801 for A stores, the purchase history database 802 for B stores, and the purchase history database 803 for C stores The figure which shows an example of a structure of the rebate information database 62 The figure which shows an example of a structure of the computer system 2 of Embodiment 2 of this invention. The figure which shows the service example which provides the privilege information of Embodiment 2. The figure which reads merchandise ID with a cellular phone and offers privilege information The figure which shows the flowchart of Embodiment 2. The figure which shows an example of a structure of the computer system 3 of Embodiment 3 of this invention. The figure which shows an example of a structure of the purchase history database 32n. The figure which shows an example of a structure of the user ID management database 804. The figure which shows the service example which provides the privilege information of Embodiment 3. Diagram of purchasing products on multiple devices System configuration diagram of the fourth embodiment The figure which shows the output destination of privilege information The figure which shows the priority of the output destination of privilege information The figure where the user designates the output destination of privilege information The figure which shows the number of past output destinations of privilege information Diagram showing user purchase history The figure which shows the flowchart of Embodiment 4. Figure of service example when privilege information is video Diagram showing the relationship between purchase history and special video Flowchart diagram of an example of providing a bonus video System configuration diagram of the fifth embodiment Product search history chart Diagram of monitored products by user Diagram that provides privilege information for the same product Figure of search example of privilege information of the same product Flowchart diagram of Embodiment 5 System configuration diagram of the sixth embodiment Recommended product diagram Diagram of changes in purchase users with changes in privilege information

Explanation of symbols

1, 2, 3, 4, 5, 6 Computer system 10, 10a, 10b Terminal device 11 User ID input unit 12 Product ID input unit 12a Product search condition input unit 13 Output unit 14 Transmission / reception unit 15 Memory 16 CPU
DESCRIPTION OF SYMBOLS 17 Internal bus 18 Printing part 19 Display part 20 Server apparatus 22 Network 30 Purchase history management server 32 Purchase history database 40 Benefit management server 42 Benefit database 50 Control server 60 Benefit history management server 62 Rebate information database 70 Benefit output destination management server 71 Benefit Information monitoring servers 801 to 803 Purchase history database 804 User ID management database 805 Special information output destination management database 806 Special information output destination database 807 Special information output destination database 901 Product search history database 902 Monitoring product database 903 Recommended product information database

Claims (9)

A privilege grant service providing device that provides a privilege grant service to at least one of a plurality of terminal devices connected via a network,
At least one of the plurality of terminal devices includes a user ID input unit that inputs a user ID that identifies a user, and a product ID input unit that inputs a product ID that identifies a product,
The privilege granting service providing device is:
Receiving means for receiving a request sent from one of the plurality of terminal devices and including the user ID input by the user ID input means and the product ID input by the product ID input means. When,
Product ID corresponding to the user ID included in the request by searching for the user ID included in the request with respect to the purchase history database storing the product ID of the product purchased by the user in the past for each user ID From the purchase history database, and stores the purchase product ID for identifying the purchased product, the related product ID for identifying the related product related to the product, and the privilege information indicating the privilege to be given to the user. For the privilege database, the product ID read from the purchase history database and the product ID included in the request are searched for the purchased product ID and the related product ID, respectively. Determining means for determining that the product identified by the product ID is related to the purchased product ;
When the determination unit determines that the product is related to the purchased product, the privilege information in the privilege database associated with the purchased product ID and the related product ID searched by the determination unit is read from the privilege database. Transmitting means for transmitting a response including the read privilege information to the terminal device ;
Product search history storage means for storing a product search history including the user ID and the related product ID searched by the determination means as a history of receiving the request including the product ID;
By referring to the product search history stored in the product search history storage means, the related product ID searched over a certain frequency is specified, and the specified related product ID indicates the monitored product that is the product to be monitored Monitoring item determination means for determining as a monitoring item ID and registering the determined monitoring item ID together with the corresponding user ID as a monitoring item database;
The transmission means further determines whether or not a related product ID corresponding to the privilege information is registered in the monitored product database as a monitored product ID when the privilege information registered in the privilege database changes. When it is determined that it is registered, the privilege information corresponding to the related product ID is read from the privilege database, and a response including the read privilege information is transmitted to the user indicated by the user ID corresponding to the monitored product ID. A privilege providing service providing apparatus characterized by: The privilege providing service providing apparatus according to claim 1, wherein the monitoring product determination unit further uses information on purchased products previously purchased by the user when the monitoring product is determined. The monitoring product determination means further determines information recommended for the user by using information on previously purchased products other than the user when determining the monitoring product, and monitors the recommended product. The privilege providing service providing apparatus according to claim 1, wherein the apparatus is a product. When the monitored product determining means determines the monitored product, when the difference in the number of purchasers other than the user is greater than a predetermined value before and after updating the privilege information of the product, the user The privilege granting service providing apparatus according to claim 3, wherein the product is a recommended product. The privilege grant according to claim 1 , wherein the transmission unit makes the privilege information variable according to an elapsed time from a reference date, and generates a response including the privilege information when the privilege information changes. Service providing device. A method of providing a privilege grant service using a computer system,
The computer system includes a plurality of terminal devices and a server device connected to the plurality of terminal devices via a network,
At least one of the plurality of terminal devices includes a user ID input unit that inputs a user ID that identifies a user, and a product ID input unit that inputs a product ID that identifies a product,
The method
One of the plurality of terminal devices generates a request including the user ID input by the user ID input unit and the product ID input by the product ID input unit, and sends the request to the server device. Receiving at
The server device receives the request transmitted from one of the plurality of terminal devices, and a purchase history database storing product IDs of products purchased by the user in the past for each user ID, By searching for the user ID included in the request, the product ID corresponding to the user ID included in the request is read from the purchase history database, and the purchase product ID for identifying the purchased product and the relationship related to the product For the privilege database that stores the related product ID for identifying the product and the privilege information indicating the privilege to be given to the user in association with each other, the product ID read from the purchase history database and the product ID included in the request using, respectively, searches the purchased commodity ID and the related product ID, if successfully retrieved, identified by the item ID A determining step and goods is associated with the purchased product,
When it is determined that the product is related to the purchased product, the server apparatus determines that the product is related to the purchased product in the determination step, and the purchase product ID searched in the determination step and Transmitting the privilege information of the privilege database associated with the related product ID from the privilege database, and transmitting a response including the read privilege information to the terminal device;
A product search history storage step for storing a product search history including the user ID and the related product ID searched in the determination step as a history of the server device receiving the request including the product ID;
The server device refers to the product search history stored in the product search history storage step, thereby specifying the related product ID searched over a certain frequency, and the specified related product ID is the product to be monitored. A monitoring product determination step of determining as a monitoring product ID indicating a certain monitoring product, and registering the determined monitoring product ID together with a corresponding user ID as a monitoring product database;
In the transmission step, when the privilege information registered in the privilege database changes, it is determined whether or not the related product ID corresponding to the privilege information is registered in the monitored product database as a monitored product ID. When it is determined that it is registered, the privilege information corresponding to the related product ID is read from the privilege database, and a response including the read privilege information is transmitted to the user indicated by the user ID corresponding to the monitored product ID. A privilege providing service providing method characterized by including: A program for a server device that provides a privilege granting service to a plurality of terminal devices connected via a network,
A program for causing a computer to execute the steps included in the privilege granting service providing method according to claim 6 . A privilege grant service providing device that provides a privilege grant service to at least one of a plurality of terminal devices connected via a network,
At least one of the plurality of terminal devices includes a user ID input unit that inputs a user ID that identifies a user, and a product ID input unit that inputs a product ID that identifies a product,
The privilege granting service providing device is:
Receiving means for receiving a request sent from one of the plurality of terminal devices and including the user ID input by the user ID input means and the product ID input by the product ID input means. When,
Product ID corresponding to the user ID included in the request by searching for the user ID included in the request with respect to the purchase history database storing the product ID of the product purchased by the user in the past for each user ID From the purchase history database, and stores the purchase product ID for identifying the purchased product, the related product ID for identifying the related product related to the product, and the privilege information indicating the privilege to be given to the user. For the privilege database, the product ID read from the purchase history database and the product ID included in the request are searched for the purchased product ID and the related product ID, respectively. Determining means for determining that the product identified by the product ID is related to the purchased product ;
When the determination unit determines that the product is related to the purchased product, the privilege information in the privilege database associated with the purchased product ID and the related product ID searched by the determination unit is read from the privilege database. Transmitting means for transmitting a response including the read privilege information to the terminal device ;
Output destination determination means for determining a privilege information output destination to output the privilege information according to the user;
Product purchase history storage means for storing a history of products purchased by the user in the past as product purchase history,
The product purchase history includes information related to a terminal on which the user has input a purchase intention in the past,
The output destination determining means estimates a terminal with a large number of purchase intention inputs among terminals stored in the product purchase history as a terminal for the user to input the purchase intention of the product ID, and the estimated terminal Is determined as a privilege information output destination to which the privilege information should be output,
The transmission means transmits the response to a terminal device determined by the output destination determination unit as the privilege information output destination among the plurality of terminal devices, and the privilege granting service providing apparatus.   The product purchase history includes information on the genre of the purchased product,
  The output destination determination unit calculates the number of times of purchase intention input for each genre by referring to information on the genre of the purchased product included in the product purchase history, and the terminal based on the calculated number of inputs Estimate
  The privilege grant service providing apparatus according to claim 8.

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