KR20020030313A - A System for Advertising in the Shop - Google Patents

Abstract

PURPOSE: An advertising system for a store is provided to promote the effect of advertising by displaying an advertisement with the list of purchasing articles on the monitor of a POS(Point On Sales) system. CONSTITUTION: The system comprises a central server(100) including a database for storing advertising data and the information of store POS systems and store POS systems(400,400') connected to the central server via the Internet. The POS system includes an advertising database for storing the advertising data transmitted from the central server, a customer monitor for displaying the particulars of purchasing articles and an advertisement, a receipt writing unit for controlling the display of the particulars of purchasing articles on the customer monitor, and an advertisement output unit for controlling the display of the advertisement stored in the advertising database. In a large store, a store server and a POS terminal(300) are installed. The central server transmits advertising data to the store POS systems and manages respective store POS systems. The store POS systems display the advertising data transmitted from the central server.

Description

Store advertising system {A System for Advertising in the Shop}

The present invention relates to an advertisement system, and in particular, advertisements are simultaneously displayed on a customer monitor provided at a POS in a store so that customers can directly check the price after purchasing the product at the store together with the price according to the purchase of the customer. The present invention relates to a store advertisement system using a force system.

The conventional advertising method is an advertising method using a mass media such as TV, radio, newspapers, magazines, the Internet, etc., and an advertising method using an outdoor advertising device installed on the roof or the outer wall of a building where the floating population is concentrated. This was used a lot. In addition, advertisement methods such as leaflets distributed to pedestrians in densely populated areas have been widely used.

However, such an advertising method has a problem that low concentration of advertisements of customers is difficult because it is difficult to reflect various customer's tastes in advertisements because specific advertisements are unilaterally provided to an unspecified general public. In addition, since the place where the advertisement is made is far from the store where the advertisement item can be directly purchased, there is a problem that the purchase desire is less likely to lead to the actual purchase when the customer sees the advertisement and feels the purchase desire.

Therefore, if the advertisement is provided to customers in a location where the advertisement-related goods can be easily purchased, the effect can be maximized. It will be able to exert even better advertising effect.

The present invention has been invented in view of this point, the present invention is equipped with a customer terminal in the POS in the store that can be displayed at the same time the list of items purchased by the customer at the store to enhance the advertising concentration effect of customers, members In the case of customers, the present invention relates to an advertisement service that can enhance advertisement effect by allowing a customized advertisement according to customer taste. Here, POS is a Point of Sale (POS) system, which means a computer for the price calculation that is arranged at the cash register in the store to calculate the price according to the customer's purchase of goods and output the receipt.

An object of the present invention is to provide a store advertising system that can increase the advertisement concentration effect by allowing an advertisement to be displayed with a list of items purchased by the customer in the store where the customer buys the item.

Another object of the present invention is to provide a customized advertising system that can be customized according to the characteristics of the customer according to the time or time for the customer to purchase the goods, purchased goods, registered customers.

In order to achieve the above object, the present invention provides a store advertisement system comprising a central server, a store force connected to the central server and a network to provide advertisements to customers who purchase goods in a store. The store force includes a database in which information is stored, wherein the store force stores an advertisement database in which advertisement data transmitted from the central server is stored, a monitor for customers in which details and advertisements of goods purchased by a customer are displayed, and a customer Receipt creation means for controlling the details of the purchased goods to be displayed on the monitor for the customer, and advertising output means for controlling the advertisement data stored in the advertisement database to be displayed on the monitor for the customer.

The store force includes a member database storing information of a registered customer, a sales database storing sales information of a customer registered by controlling the receipt creation means, and registering member information in the member database. Member management means for performing a member authentication of the customer and a member card recognition device for recognizing the member card registered member code number issued to the member customer is provided.

In addition, the store force is installed on each checkout counter of the store and a plurality of POS terminals for displaying the advertisement data stored in the advertisement database to the customer through the monitor for the customer, and transmits the advertisement data transmitted from the central server to the POS terminal and It may be made to include a store server for managing the terminal.

1 is a block diagram of an entire network of a store advertisement system according to the present invention;

2 is a schematic block diagram of a central server constituting a store advertisement system according to the present invention;

3 is a schematic block diagram of a store server constituting a store advertisement system according to the present invention;

4 is a schematic block diagram of a POS terminal constituting a store advertisement system according to the present invention;

5 is a flow chart showing a store advertisement progress made in the process of purchasing a product by a customer according to the present invention;

6 is a screen configuration diagram showing an example of a terminal screen for the customer to display the details and advertisements for the goods purchased by the customer at the same time,

7 is a flowchart illustrating a process in which an advertisement is selected and displayed according to a customer's desired purchase item according to the present invention;

8 is a schematic block diagram of a stand-alone store force constituting a store advertisement system according to the present invention.

* Explanation of symbols for main parts of the drawings

100: central server 200: store server

300: POS terminal 350: membership card recognition device

362: customer monitor 400, 400 ': store force

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 schematically illustrates the overall network configuration of a store advertisement system according to an embodiment of the present invention. As shown in FIG. 1, the store advertisement system of the present invention includes a central server 100 and a store force 400 and 400 ′ connected to the central server 100 through the Internet.

The central server 100 is a central advertising server that transmits the advertisement data to the store force 400, 400 'and manages each store force 400, 400', and the store force 400, 400 'is An advertisement display apparatus displaying advertisement data received from the central server 100 in each store.

Store force (400, 400 ') is composed of one independent store force 400 in a relatively small store, the store is composed of a store server 200 and a plurality of POS terminal 300 in a large store It is made of a burial force 400 '. In describing a preferred embodiment of the present invention, a description will be given of an embodiment of a store advertisement system applied to a relatively large medium / large store and an embodiment of a store advertisement system applied to a relatively small store.

Example 1

In a relatively large medium-large store, as shown in FIG. 1, a central server 100, a store server 200 connected to the central server 100 through the Internet, and the store server 200 and an internal network. It is composed of a force terminal 300 connected through.

The central server 100 transmits the advertisement file according to the advertisement content requested from the advertiser to each store server 200, and receives the store advertisement progress data from each store server 200 and analyzes it.

The store server 200 receives the advertisement file from the central server 100 and transmits the advertisement file to each force terminal 300, and manages each force terminal 300.

POS terminal 300 is installed in each counter (Counter) in the store calculates the price according to the purchase of the customer's goods and outputs to the monitor, and at the same time display the advertising screen display device.

2 is a block diagram schematically showing the overall configuration of the central server, FIG. 3 is a block diagram of a store server, and FIG. 4 is a block diagram showing a force terminal.

As shown in FIG. 2, the central server 100 includes a web server 110 for internet communication, an advertisement operation program 120 interoperating with a database server, a plurality of web pages 130, and a database server ( 140).

The web server 110 is an internet communication server that enables communication, such as data transmission, through the Internet and the store server 200 installed in each store.

The advertisement management program 120 includes a store management program 121, an advertisement management program 122, a sales management program 123, an advertisement / sales analysis program 124, and the like.

The store management program 121 is a program for receiving and registering members from each of the stores in which the store server 200 is stored and storing information of each store in a corresponding database. In addition, the store server 200 stores and manages the information of the member customers secured.

The advertisement management program 122 is a program that stores and manages an advertisement file composed of a video, an image, text, etc. that an advertiser wants to advertise in a corresponding database, and transmits the produced advertisement file to each store server 200. . At this time, the advertisement file transmitted to the store server 200 is attached with an advertisement condition file along with a video file. The advertisement condition file determines in which case the advertisement file is displayed. For example, an advertisement may be displayed when the produced advertisement file satisfies the conditions such as the time at which the produced advertisement file is to be displayed in the store, the target member, or the purchased product.

The sales management program 123 is a program for receiving sales information from the store server 200 provided in each store and storing and managing in the database. In addition, the sales management program 123 collects and analyzes the sales information transmitted from each store.

The advertisement / sales analysis program 124 is a program that analyzes the relationship with the advertisement through the sales information analyzed by the sales management program 123 and stores and manages the analysis information in a corresponding database. The relationship between the sales and the advertisement is to identify the change in sales information after the advertisement is displayed in each store to determine how the advertisement has influenced the sales. The analyzed advertisement / sales information is stored in each store server 200. Is sent to.

The database server 140 is a storage medium in which the data acquired and analyzed by the above-described advertisement management program 120 is stored and managed. The database server 140 stores the database 142 and the database managing the database 142. It consists of a management server (141).

The database 142 (hereinafter, also referred to as DB) is made up of a store DB 143, an advertisement DB 144, a sales DB 145, and an analysis DB 146.

Store DB 143 stores the information of each store provided with the store server 200 obtained by the above-described store management program 121, and the information of customers registered in each store server 200. Store information stores information such as member code number, name, representative name, number of employees, size, location, and average sales of the registered member. Member customer information of each store server 200 will be described later in the store server 200 to be described later.

The advertisement DB 144 stores advertisement information obtained by the above-described advertisement management program 122. The advertisement information specifies an advertisement file consisting of a video, an image, or text, and conditions to be displayed in each store of the advertisement file. The advertisement condition file is stored.

The sales DB 145 stores the sales information acquired by the above-described sales management program 123. The sales information stores the total sales information analyzed by collecting sales information of each store and each sales information. The sales information of each store and the total sales information are provided to each store so that the stores can be operated efficiently by comparing and identifying the actual sales information of each product.

The analysis DB 146 stores the advertisement / sales information obtained by the above-described advertisement / sales analysis program 124 and is provided to each store so that an advertisement strategy can be established for each store after this advertisement / sales information. .

As shown in FIG. 3, the store server 200 includes a web server 210 for internet communication, a store advertisement operation program 220 interworking with a store database server, and a store database server 230. .

The store advertisement operation program 220 is provided with a member management program 221, an advertisement management program 222, sales management program 223, the store database server 230 in the member DB (233), advertising DB (234) Store database 232 including sales DB 235 and store database management server 231 managing the store database 232.

The member management program 221 of the store advertisement operation program 220 registers the information of the customer who registers in the corresponding store in the corresponding member DB 233 and performs the member authentication according to the registered member information. In addition, the member information registered according to the membership of the customer is transmitted to the central server (100). In the member DB 233, member identification information such as a member code number, member classification, name, resident registration number, address, contact information, gender, hobby, sales record, etc. is registered.

The advertisement management program 222 receives an advertisement file with an advertisement condition file attached from the central server 100, stores the advertisement file in the advertisement DB 234, and transmits the advertisement file to the POS terminal 300.

The sales management program 223 collects the sales information transmitted from the POS terminal 300, stores the entire sales information of the corresponding store in the sales DB 235, and transmits the stored sales information to the central server 100. Do this. In addition, the sales management program 223 is provided to the store operator to identify the sales information for each product made in the store itself to efficiently operate the store.

As shown in FIG. 4, the POS terminal 300 includes a central processing unit 310, a main memory device 320, a network device 330, an input device 340, a member card recognition device 350, and an output device ( 360, a memory device 370, and the like.

The network device 330 is a communication device such as a LAN or a modem for transmitting and receiving data to and from the store server 200, and forms an intranet with the store server 200. In addition, the network device 330 is provided to allow access to the outside Internet.

The input device 340 is a device that allows the operator to input data to the force terminal 300, it is composed of a keyboard may be connected to an additional device such as a mouse.

The member card recognition device 350 is a device for recognizing a member card provided to a registered customer, and in the embodiment of the present invention, a member of the magnetic strip reader (MSR) recognizes a plastic card for an MSR issued to a member. However, this may be implemented in other ways, for example, when the member card is a barcode card, it may be made of a barcode reader. In addition, if the member card is not issued to the member customers and the member authentication is performed through the member's phone number or specific information, the member card recognition device 350 may not be provided in the POS terminal 300.

The output device 360 is a list of the purchase items of the customer and the receipt printer 361, the output of the corresponding amount is output as a receipt, the operator inputs the list of items and the receipt details of the amount to the operator to check the operator himself The operator monitor 363 is provided, and the customer monitor 362 provided on the customer side so that the customer can check the receipt details input by the operator. The customer monitor 362 has a screen composed of two frames. The two frames are divided into a receipt history screen on which a receipt history of an item purchased by a customer is displayed, and an advertisement screen on which an advertisement is displayed. In the embodiment of the present invention, the receipt history screen and the advertisement screen are configured to vertically divide the entire screen.

The storage device 370 includes a member authentication program 372, an advertisement output program 373, an advertisement management program 374, a force advertisement operation program 372 including a receipt creation program 375, and a force database 375. Is loaded.

The member authentication program 372 of the POS advertisement operation program 371 transmits the member code value transmitted through the member card recognition device 350 to the member management program 221 of the store server 200 to receive member authentication. Program.

The advertisement output program 373 is a program for selecting and outputting advertisements corresponding to the propensity of the member authenticated customer when the member authentication of the customer is made through the membership authentication program 372, and the advertisement selection is an advertisement attached to the advertisement file. The advertisement file matching the condition specified in the condition file is selected and displayed on the advertisement screen of the customer monitor 362. In addition, the general advertisement reserved by the advertiser is continuously displayed while the membership authentication is not performed.

The advertisement management program 374 receives the advertisement file from the store server 200 and registers the advertisement file in the force database 375 and withdraws the corresponding advertisement from the force database 375 at the request of the advertisement output program 373. Perform.

The receipt creation program 374 controls the display of receipts of goods purchased and input by the operator according to the goods purchased by the customer on the receipt details screen of the operator monitor 363 and the customer monitor 372. Perform. In addition, it serves to transmit the customer purchase goods information paid for by the customer to the sales management program 223 of the store server 200.

The force database 375 includes an advertisement database 376 for storing the advertisement file transmitted from the store server 200. In addition, when the store server 200 is down or abnormalities are found, there is a backup database (377) that can store the summary information and sales information for the members to proceed with the member authentication and advertising output within the POS terminal itself Can be.

Hereinafter, a process in which an advertisement is actually performed using the advertisement system having the above configuration will be described.

5 is an overall flowchart illustrating an advertisement process performed in a process in which a customer purchases and calculates an article. In describing the advertising process, when customers select an item in a store, that is, when there is no customer who authenticates the member process and pays through the POS terminal 300, the customer terminal 362 of the POS terminal 300 Assumes that the commercial is still being displayed. In the process of displaying a general advertisement, the advertisement output program 373 of the POS terminal 300 refers to the advertisement condition file registered in the advertisement database 376, and withdraws the advertisement file scheduled according to the corresponding advertisement file, that is, the time zone. Display on the monitor 362.

In the process of the customized advertisement according to the customer, first, in step S110, the customer checks the goods provided in the store, and then selects the goods to purchase.

In step S120, it is determined whether the item selected by the customer is changed or added from the previous selected item. This is to eliminate the hassle of going through the membership authentication process when the customer changes the goods to be purchased to another one or selects another additional product after going through the membership authentication process described later.

If the item selected by the customer in step S120 is not a changed or added item, it is checked whether the customer who selects the purchased item in step S130 is a registered member.

If the customer is not a registered customer, in step S140, the customer determines whether to register.

If you want to register, the customer information according to the registration is registered in step S150. In the registration of customer information, the customer writes the information in the membership application form presented by the POS terminal operator, and the information is written in the member registration field provided by the operator in the member management program 221 of the store server 200. It can be registered by the input method. At this time, the customer information input is registered in the member database 233 of the store server 200 and transmitted to the central server 100.

When the member registration is completed, the member card is paid to the customer registered in step S160, the member's unique code number is registered and recognized by the member card recognition device 350.

A new member customer who is newly issued a membership card or a customer who already has a membership card goes through a member authentication process in step S170. In the member authentication process, the member code number of the member card presented by the customer is recognized through the member card recognition device 350, and the recognized member code number is transmitted to the store server 200 by the member authentication program 372. The member management program 221 of the store server 200 checks whether the transmitted member code number is registered in the member database 233. Confirmed flower garden information is sent back to the member authentication program 372 of the POS terminal 300, the member information transmitted is output to the operator monitor 363, membership authentication proceeds. If the member card is not issued to the registered customer and the member is authenticated through the input of the customer's phone number or member code number, step S160 may be omitted.

If the membership is authenticated, the personalized advertisement according to the authenticated member information is displayed on the advertisement screen of the customer monitor 362 in step S180. The display of the customized advertisement is performed by the member certification program 372 and at the same time, the advertisement output program 373 selects an advertisement matching the member information by referring to the advertisement condition file stored in the advertisement database 376 for the customer. The display proceeds by displaying on the advertisement screen of the monitor 362.

As a method of selecting a personalized advertisement according to the member information, the sales information of the member customer is analyzed to display the corresponding advertisement on the monitor 372 for the customer when the member customer meets the advertisement request target of the advertiser. In detail, at the same time as the member authentication, the advertisement output program 373 retrieves the information of the corresponding member customer registered in the member database 233 of the store server 200, the customer's gender, age, sales quantity and amount by date, Analyze sales quantity and amount by product code. In addition, the advertisement condition file registered in the advertisement database 376 of the POS terminal 300 is analyzed to select an advertisement file corresponding to the sales information of the member customer. In the advertisement conditional date, the conditions for the advertisement request target that the advertiser wants to advertise are registered. For example, information necessary for the advertisement conditions such as gender, age, previous sales of the advertisement target product, etc. Is registered. In the above process, the advertisement output program 373 having determined the corresponding advertisement file according to the advertisement condition is to display the advertisement on the advertisement screen of the customer monitor 362.

If the customer changes his mind and sees an advertisement displayed on the advertisement screen of the customer monitor 362 in step S200, and wants to change the purchased article or add a new article, the process returns to step S110 to select another article.

If the customer wishes to purchase the item initially selected as it is, or changes or adds the selected item through steps S110 and S120, the operator of the POS terminal 300 inputs details about the item selected by the customer in step S210. In step S220, payment is made for the purchased article from the customer. At this time, the purchase item details input by the operator is displayed on the receipt history screen of the operator monitor 363 and the customer monitor 362 through the receipt creation program 374 so that both the operator and the customer can check the corresponding details. In addition, in step S230 receipt creation program 374 is sent to the receipt printer 361 of the purchase item details of the customer input by the operator to output the receipt. FIG. 6 illustrates an example of a monitor screen for a customer in which a receipt and an advertisement for an item purchased by a customer are displayed at the same time. In the customer monitor 362, a receipt for a detail about an item purchased by the customer is displayed. It can be seen that the screen 10 and the advertisement screen 20 on which the customized advertisements according to the characteristics of the customer are displayed are simultaneously displayed in one screen. In addition, the lower portion 30 of the customer monitor may display an advertisement of the store itself or an advertisement of a specific company consisting of an advertisement image or text, and the arrangement of the advertisement may be variously modified. In addition, the customer monitor 362 may be provided with a commodity price window 40, etc., so that the customer can easily check the purchase details or advertisements.

When the receipt according to the customer's purchase item is output in step S230, the customer's purchase item information is transmitted to the store server 200 and registered in the sales database 235 in step S240, and then according to the purchase of a new item of the customer Reference to advertising selection.

If the customer does not wish to register in step S130, the general advertisement scheduled for each time zone is displayed on the advertisement screen 20 of the customer monitor 362 through step S190. Is the same as

When the customized advertisement ends after the customer purchases the item, the general advertisement reserved for each time slot is continuously displayed on the advertisement screen of the customer monitor.

In the above process, the customer-customized advertisement displayed on the advertisement screen 20 of the customer monitor 362 has been described as being selected according to the member information of the customer through step S180. However, the personalized advertisement may be selected according to the items the customer wants to purchase as well as the above-described member information. 7 illustrates a process in which an advertisement is selected and displayed according to a desired purchase item selected by a customer.

The customer registration and member authentication process through steps S310, S320, S330, S340, S350, S360, and S370 is performed in the same manner as the procedure of FIG.

When the details of the item selected by the operator of the force terminal 300 to be purchased by the operator in step S380 are input to the force terminal 300 through the input device 340, the advertisement output program 373 in step S380. The withdrawal of the advertisement file reserved according to the input item from the advertisement database 376 and displays on the customer monitor 362. In detail, when the information of the item selected by the customer is input through the input device 340, the advertisement output program 373 analyzes the advertisement condition file registered in the advertisement database 376, which is most suitable for the input item. Select and withdraw ads. At this time, the advertisement condition item that the advertiser wants to advertise is registered in the advertisement condition file. For example, if the advertisement is performed by the company A, the advertisement of the company A is displayed when the customer wants to purchase the company A. When a customer wants to purchase an item of company B, which is a competitor of company A, an advertisement condition such as displaying an advertisement of company A is registered.

If the customer who saw the advertisement displayed on the customer monitor 362 wants to change the purchased item or add a new item in step S400, the process returns to step S310 to select a new item and purchase the product without changing the item. In this case, the purchase of goods proceeds through steps S410, S420, and S430.

The above-described advertisement system describes an embodiment of an advertisement system applied to a relatively large store having a store server 200 and a plurality of force terminals 300 in one store. If the store is relatively small in size, that is, a store in which only one POS terminal 300 exists, the above-described store server 200 and the POS terminal 300 are constituted by one independent store force 400. This is explained in Example 2.

Example 2

As shown in FIG. 1, the store advertisement system includes a central server 100 and a standalone store force 400 connected to the central server 100 through the Internet.

The central server 100 is configured in the same configuration as the central server 100 in the above-described [Example 1] to perform the same function, the central server 100 is each of the advertisement file according to the advertising content requested from the advertiser Send directly to the store force 400, and receives the store advertisement progress data from each store force 400 to analyze it.

The store force 400 is that the store server 200 and the force terminal 300 in the above-described [Example 1] consisting of a single device, installed on the counter in the store (Counter), the price according to the customer's purchase of goods Is calculated and output to the customer monitor, and at the same time receives the advertisement file from the central server 100 is an advertisement display device for displaying an advertisement screen.

FIG. 8 is a block diagram schematically illustrating the one independent burial force 400. As shown in FIG. 8, the burial force 400 includes a central processing unit 410, a main memory 420, and a network. A device 430, an input device 440, a member card recognition device 450, an output device 460, a storage device 470, and the like are provided. The CPU 410, the main memory 420, the network 430, the input device 440, the member card recognition device 450, the output device 460 is a force terminal of the above-described [Example 1] Since it is similar or identical to the apparatus of 300, the description is omitted.

The memory device 470 includes a member management program 472, an advertisement output program 473, an advertisement management program 474, a receipt creation program 475, and a sales management program 476. ), And a force database 477 including a member DB 478, an advertisement DB 479, and a sales DB 480 is loaded.

The member management program 472 of the POS advertising operation program 471 stores the member information according to the membership registration of the customers in the member DB 478, and sends the member code number recognized and transmitted from the member card recognition device 450 to the member. Search for DB 478 is a program that performs the membership authentication of customers. At this time, the registered member information is transmitted to the central server (100).

The advertisement output program 473 is a program that selects advertisements corresponding to the propensity of the authenticated customers and displays them on the advertisement screen of the customer monitor 462 when the member authentication of the customer is made through the member management program 472. .

The advertisement management program 474 receives the advertisement file from the central server 100, registers the advertisement file in the advertisement DB 479, and withdraws the corresponding advertisement from the advertisement DB 479 at the request of the advertisement output program 473. Play a role.

The receipt creation program 475 controls to display the item purchase history input by the operator according to the goods purchased by the customer on the operator monitor 463 and the customer monitor 462, and outputs the receipt through the receipt printer 461. It is a program to make.

The sales management program 476 is a program for registering and managing sales information according to the customer's purchase items in the sales DB 480 when the receipt is output by the receipt creation program 475 for the goods purchased by the customer. to be. At this time, the registered sales information is transmitted to the central server (100).

In the store advertisement system having the above configuration, a customized advertisement is performed according to a customer's purchase of a product through a process similar to that of [Example 1], and thus description thereof will be omitted. However, unlike the above-described [Example 1], the member registration and member authentication process is performed in the independent store force 400, and the sales information according to the purchase of the customer is stored in the database in the store force 400. .

In describing the embodiment of the store advertisement system of the present invention, the present invention has been divided into [Example 1] and [Example 2], but it is not configured independently of each other. As shown in FIG. 1, the above [Example 1] and [Example 2] are configured and applied as a system, and the stores according to the [Example 1] have a relatively large store centered on the central server 100. The store force 400 ′ consisting of the server 200 and the force terminal 300 is provided and operated, and an independent store force 400 is provided and operated in a relatively small store.

The present invention is not limited to the above-described embodiments, and the embodiments of the present invention can be variously modified and modified by those skilled in the art.

As described above, the store advertisement system of the present invention allows the advertisement to be displayed on the monitor for the customer to check the purchase history in the process of paying the price after the customer purchases the goods, thereby increasing the concentration of advertisements of the customers. It works.

In addition, by advertising in the store, it is possible to directly connect the purchase desire of the customer who saw the advertisement with the actual purchase, and the customized advertisement according to the taste of the customer and the customer through the database where the member customer information is registered. According to the item to be purchased, the product customization advertisement may be performed.

Claims (10)

It is a store advertising system consisting of a central server, a store force connected to the central server and a network to provide advertisements to customers who purchase goods in the store, The central server includes a database that stores advertising data and store force information, The store force monitors the customer database for the advertisement database storing the advertisement data transmitted from the central server, the monitor for the customer and the details of the goods purchased by the customer, and the details for the goods purchased by the customer. And a receipt generating means for controlling the display to be displayed on the display, and an advertisement output means for controlling the advertisement data stored in the advertisement database to be displayed on the monitor for the customer. The method of claim 1, wherein the buried force Member database that stores the information of registered customers, A sales database for storing sales information of customers registered by the control of the receipt creation means; And a member management means for registering member information in the member database and performing member authentication of a registered customer. The store advertisement system of claim 2, wherein the store force comprises a member card recognition device capable of recognizing a member card registered with a member code number issued to a member customer. The advertisement data of claim 1, wherein the advertisement data transmitted from the central server to the store force is registered with a plurality of advertisement files and conditions for displaying the advertisement files on the customer monitor of the store force under control of an advertisement output means. Store advertisement system, characterized in that the condition file is included. The store advertisement system of claim 4, wherein the advertisement file comprises a video file, an image file, and a text file. The store advertisement system of claim 4, wherein the display condition of the advertisement file registered on the advertisement condition file is a display reservation time set for each advertisement file. The store advertisement according to claim 4, wherein the display condition of the advertisement file registered in the advertisement condition file is a specific purchase item selected by the customer to be displayed on the monitor for the customer by the receipt creating means set for each advertisement file. system. 5. The store advertisement system of claim 4, wherein the display condition of the advertisement file registered in the advertisement condition file is at least one of sex, age, and sales information of the customer set for each advertisement file. The display system of claim 1, wherein the screen area displayed on the monitor for the customer is divided to display a receipt screen on which the details of the goods purchased by the customer are displayed and a receipt screen on which the advertisement is displayed at the same time. . The method of claim 1, wherein the buried force A plurality of POS terminals installed at each checkout counter of the store and displaying advertisement data stored in an advertisement database to customers through a monitor for a customer; And a store server for transmitting the advertisement data transmitted from the central server to the force terminal and managing the force terminal.