JP2003150878A - Sale promotion server and sale promotion method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a sale promotion server and a sale promotion method capable of binding an advertisement to a promotion of sale. SOLUTION: An advertisement information showing the advertisement indicated to a user is previously accommodated in a host server 1. When the user pays a charge of a commodity, a cashier of a retaining shop contacts an IC card with an IC card reader 4. The IC card reader 4 transmits an ID of the user accommodated in the IC card to the host server 1. When the cashier reads a bar code affixed to the commodity by a POS register 2, a sales commodity information of the commodity and a price are transmitted to the host server 1 through the POS server 3. The host server 1 determines whether or not the commodity is the one published on the advertisement and in the case where the commodity is the one published on the advertisement, a point is issued.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sales promotion server and a sales promotion method capable of linking an advertisement to sales promotion.

[0002]

2. Description of the Related Art For example, in order to advertise a product by a retail store such as a supermarket or a department store, a leaflet containing the product information is used as a newspaper advertisement or distributed on the street. In addition, advertisements for products are placed on web pages managed by retailers, and emails with advertisements are sent to the email addresses of users who have registered as members.

[0003]

[Problems to be Solved by the Invention] However, in order to confirm the advertising effects of the above-mentioned advertisements, answer the questionnaire such as "Why did you know the purchased product?" To the users who purchased the product. I had no choice but to get it. Therefore, it was difficult to know whether or not advertisements were useful for sales promotion. Further, just because an advertisement is made by the above-mentioned advertising method does not mean that the user purchases the product. The present invention has been made in view of such circumstances, and an object thereof is to provide a sales promotion server and a sales promotion method capable of linking advertisements to sales promotion.

[0004]

In order to solve such a problem, the present invention is directed to a sales promotion server connected to an information device that receives input of information about a user and information about a product and a communication network. In addition, from the information device, a storage unit that stores advertisement information that is information about a product that is posted in an advertisement presented to the user,
User identification information, a transmitting and receiving means for receiving the sales product information of the product purchased by the user, a comparison means for comparing the received sales product information with the advertisement information stored in the storage section, If the result of the comparison indicates that they match, a conversion unit that converts points according to the price of the product purchased by the user, and a storage unit that stores the converted points in the storage unit are provided. To do.

Also, in the present invention according to the above-mentioned invention, the storage unit further stores distribution information in which an advertisement to be presented for each user is set, and the transmitting / receiving means identifies the user identified by the advertisement presenting apparatus. Further receiving information, the distribution information corresponding to the user identification information is further transmitted to the advertisement presentation device to cause the advertisement presentation device to present an advertisement, and the comparison means, the received sales product information, The distribution information stored in the storage unit is compared.

Further, the present invention is a sales promotion method using an information device that receives input of information about a user and information about a product, and a server connected via a communication network, in an advertisement presented to the user. A process of storing advertisement information, which is information about the posted product, in the storage unit; a process of receiving user identification information and sales product information of the product purchased by the user from the information device; A step of comparing the sales item information and the advertisement information stored in the storage section, and a step of converting points according to the price of the item purchased by the user when the results of the comparison match. A step of storing the converted points in the storage unit.

[0007]

DETAILED DESCRIPTION OF THE INVENTION An embodiment of the present invention will be described below with reference to the drawings. First, an outline will be described with reference to FIG. In this embodiment, the host server 1 is a POS (Point Of Sales) of a retail store such as a supermarket.
The sales product information of the product purchased by the user, which is transmitted from the cashier 2 through the POS server 3, is received, the received sales product information is collated with the advertisement presented to the user, and the user makes an advertisement. If the purchased product is purchased, the point service will be provided to the user. Here, the point service refers to a mechanism in which a retail store gives points (points) according to a purchase amount of a consumer, and exchanges for gifts or discounts according to the accumulated points.

Details of this embodiment will be described. Figure 1
In the above, the system of the present embodiment includes a host server (hereinafter, simply referred to as a server) 1, a POS cash register 2, a POS server 3, and an IC card reader 4. Server 1
Manages each information and controls the issuance of points. The POS cash register 2 reads the product identification information (for example, displayed by a bar code) of the product purchased by the user, and sends it to the POS server 3. The POS server 3 transfers the received product identification information and the price of the product to the server 1.

An IC card reader 4 is installed near the POS cash register 2 and reads information such as user identification information and point information stored in the IC card submitted by the user. The server 1 uses the communication network for POS.
It can communicate with the server 3 and the IC card reader 4. Also,
A kiosk terminal 5 is installed in the store, and the user can use the kiosk terminal 5 to replace the collected points with a gift certificate or the like.

FIG. 2 is a block diagram showing the configuration of the server 1. In this figure, 11 is a communication interface. Reference numeral 12 is a customer information control unit. Reference numeral 13 is a comparison unit. 14 is a point conversion unit. Reference numeral 15 is a customer DB (database). Reference numeral 16 is an advertisement product DB. 17
Is a point conversion DB. Reference numeral 18 is a distribution information DB. Reference numeral 19 is a distribution information control unit. The function of each unit will be described later.

Each DB of the server 1 will be described in detail. First, the customer DB 15 will be described. Customer DB1
5 stores customer information of users who have registered as members. In order to register as a member of the retail store, the user writes the customer information items such as name, address, sex, and telephone number on a piece of paper or the like and gives it to the store clerk. The clerk is the user's name, address,
Gender, telephone number, etc. are input using a terminal (not shown) connected to the server 1. The customer information control unit 12 of the server 1 associates the entered customer information with an ID (user identification information) that uniquely identifies the user, and stores the customer information in the customer DB 15 as customer information. FIG. 3 shows an example of customer information stored in the customer DB 15. In FIG. 3, I
D (user identification information), name, gender, address, telephone number,
Customer information such as cumulative points and purchase history is shown. As described above, customer information of a plurality of users is stored in the customer DB 15 in association with user IDs (user identification information).

When the member is registered at the retail store as described above, an IC card (members card) having an IC chip built therein is issued to the registered user. IC of this IC card
In the chip, the user's ID
(User identification information) and points (point information) are stored. These points are issued according to the amount of money purchased when a user makes a purchase at a retail store. In the present embodiment, the IC card is used as the medium for identifying the user, but the medium is not limited to this, and for example, a medium such as a magnetic card, a rewrite card, or a barcode tag that can identify the user. Any of them may be used. Also, the point information does not necessarily have to be stored in these media.

The advertisement product DB 16 stores advertisement information which is information regarding advertisements presented to users. FIG. 5 shows an example of the DB structure of the advertisement product DB 16. As shown in this figure, the advertisement product DB 16 stores advertisement information including the product number, product name, product price, and advertisement data of the product advertised in the advertisement. The product number is a number for identifying the product and is the same as the product identification information. The advertisement data is data indicating the content of the advertisement presented to the user. Here, the advertisement presented to the user is, for example, a newspaper advertisement, a direct mail advertisement, an internet banner advertisement, a web page advertisement, an email advertisement, or a place such as a store. For example, the advertisement shown to the person.

The point conversion DB 17 stores point addition information, which is a point addition rule issued to users. An example of the DB structure of the point conversion DB 17 is shown in FIG. As shown in this figure, point conversion DB1
In 7, a setting name for point conversion, an adaptive point width, an addition rate, etc. are stored. For example, in this figure, in setting A (setting name), when a user who has already accumulated 0 to 99 points purchases a product (adaptation point width)
Indicates that 20 points are added (addition rate) for a purchase price of 100 yen. Such point addition information may be in a format other than the example shown in FIG.
The point addition calculation formula may be stored in the point conversion DB 17 as point addition information. The distribution information D
B18 will be described later.

The configuration of the kiosk terminal 5 for issuing a gift certificate will be described with reference to FIG. In FIG. 7, 51
Is a communication interface. 52 is a control unit,
Controls each part. A card reader 53 reads information such as a user ID (user identification information) and point information stored in the IC card. Reference numeral 54 is a memory in which the format of the gift certificate and the like are stored.
Reference numeral 55 is a printing device. An output device 56 is a liquid crystal device or the like. A touch panel is attached to the output device 56, and the user can give an instruction by touching an electric button or the like displayed on the screen.

Next, the operation of presenting an advertisement will be described. As described above, the user pre-registers as a member in the retail store. In addition, at the time of membership registration, the retail store stores an IC card (members card) that stores the user's ID and points.
Is issued ((1) in FIG. 8). The system of the present embodiment performs the following operation when the user selects a product that he / she wants to purchase and liquidates it ((2) in FIG. 8). First,
The user asks the salesclerk of the retail store to purchase the IC along with the product
Hand over the card ((a) in (2) of FIG. 8). next,
The clerk causes the IC card to contact or be inserted into the IC card reader 4.

The IC card reader 4 reads the user ID stored in the IC card and sends it to the server 1 (step S10 in FIG. 10). Based on the received user ID, the customer information control unit 12 of the server 1
Search the customer DB 15 (step S1 in FIG. 10)
1) Recognize the points of the user. After bringing the IC card into contact with the IC card reader 4, the salesclerk of the retail store reads the bar code, which is an example of the product identification number associated with the product, at the POS register 2. The bar code indicates product identification information that uniquely identifies the product.
The POS cash register 2 transmits the read product identification information to the POS server 3.

The POS server 3 recognizes the price information of the product corresponding to the received product identification information by referring to the price information stored in the memory or the like, and sends the recognized price information to the POS cash register 2. To do. The POS cash register 2 has a POS
The price transmitted from the server 3 is displayed, and the prices of the products purchased by the user are accumulated (step S12 in FIG. 10). In addition, the POS server 3 uses the PO as described above.
The price is transmitted to the S cashier 2, and information (sales item information) including the item identification information and the item price information is sent to the server 1 (step S13 in FIG. 10).

Upon receiving the sales product information, the comparison unit 13 of the server 1 compares the product identification information with the advertisement information stored in the advertisement product DB 16, that is, the product number in the advertisement information, and matches them (FIG. (B) in (2) of 8 and step S14 in FIG. If there is advertisement information that matches the product identification information, the point conversion unit 14
Refers to the point addition information stored in the point conversion DB 17 to convert the points corresponding to the price of the product ((c) in FIG. 9, step S1 in FIG. 10).
5) Add the converted points to the points already acquired by the user to calculate new points (Fig. 1).
0 at step S16). For example, if a user who has accumulated 250 points purchases a product for 100 yen,
Since 25 points are added to 250 points acquired by the user, the calculated new points are 275 points.

The points may be issued only when the product presented in the advertisement is purchased, or may be issued for both the product presented in the advertisement and the product not presented.
Further, when points are issued for both the product presented in the advertisement and the product not presented, the point conversion rate may be increased for the product presented in the advertisement.

The customer information control unit 12 stores the received product identification information in a field in the customer DB 15 for storing the purchase history of the user. Furthermore, when there is advertisement information that matches the product identification information in the advertisement product DB 16, the new points calculated by the point conversion unit 14 are
It is stored in the field (points, accumulated points) for storing the points of the user in the customer DB 15 ((d) in FIG. 9, step S17 in FIG. 10). Meanwhile, the salesclerk of the retail store reads the bar code, which is an example of the product identification information associated with the other product that the user wants to purchase, at the POS cash register 2, as described above. The POS cash register 2 transmits the product identification information read from another product to the POS server 3.

The POS server 3 recognizes the price information of the other product from the received product identification information of the other product,
The price information is sent to the cashier 2, and the product identification information
The server 1 stores sales product information including price information of the product.
Send to. The server 1 performs the steps S14 to S described above.
Perform operations up to 17.

The clerk of the retail store reads all the product identification information (eg, bar code) associated with the product that the user wants to purchase at the POS cash register 2, and pushes the subtotal button of the POS cash register 2 to accumulate the product price. When POS is completed, the POS cash register 2 transmits to the POS server 3 a message indicating that the product price accumulation is completed. The POS server 3 sends a message to the server 1 indicating that the product price accumulation will be completed. The customer information control unit 12 of the server 1 transmits the points (cumulative points) stored in the customer DB 15 to the IC card reader 4 and stores them in the IC card ((d) in FIG. 9, step in FIG. 10). S18).

The points accumulated in this way can be redeemed for a gift certificate ((3) in FIG. 9).
The user inserts the IC card into the card reader 53 of the kiosk terminal 5 installed in the store. The card reader 53 is the user's I stored in the IC card.
Read D and send its ID to the server 1. Server 1
The customer information control unit 12 reads out the name, points, etc. of the user from the customer DB 15 and sends it to the kiosk terminal 5.

The control unit 52 of the kiosk terminal 5 uses the format stored in the memory 54 based on the received name, points, etc., and shows an example in the output device 56 in FIG. Output a screen like this. The amount of the gift certificate issued is arbitrary, but here,
The control unit 52 sets 10% of the points as the amount of money of the gift certificate.
When the user sees this and wants to issue a gift certificate, he / she touches the “issue” button displayed on the screen as an example shown in FIG. Then, the control unit 52 of the kiosk terminal 5 instructs the printing device 55 to print. The printing device 55 prints a gift certificate that describes the amount of the gift certificate.

In the above-described embodiment, the advertisement of the product is presented to the user by a newspaper insert, direct mail, web page, electronic mail, etc., but the present invention is not limited to this. Absent. For example, in FIG.
As shown in FIG. 1, a customized advertisement may be presented to each individual (each user), and points may be added when an advertisement product is purchased.

Here, the device for presenting a customized advertisement to an individual is the advertisement presenting device 100. The configuration of the advertisement presentation device 100 will be described with reference to FIG. 12
In the figure, 101 is a communication interface. 10
Reference numeral 2 is a memory card reader into which a memory card is inserted. The memory card stores product information such as that shown in FIG. 13, and stores, for example, the product number (equivalent to the above product identification number) of the product to be presented to the user, advertisement data, and the like. There is. Reference numeral 103 denotes an IC card reader, which accepts insertion of an IC card. An IC card reading unit 104 reads the user ID (user identification information) and points (point information) stored in the IC card. A product information reading unit 105 reads product information stored in a memory card inserted in the memory card reader 102. 106 is an output control unit. An output device 107 is a liquid crystal device or the like. Reference numeral 108 is a memory. The memory 108 is used when processing the advertisement information of the advertisement to be presented to the user, and is used for storing the OS (Operating Systems) and the like.

In this case, the distribution information DB 18 of the server 1 stores the distribution information describing the advertisement to be distributed to the user. FIG. 14 shows an example of the distribution information. As shown in this figure, points, distribution products, etc. are described for each user. This delivery product corresponds to the product number described above. The distribution information is set by a person in charge of sales promotion at a retail store or the like according to the user's taste and purchasing pattern.
Here, an embodiment in which the advertisement presenting apparatus 100 is installed in a shopping cart will be described.

The operation of presenting an advertisement for each user will be described. When a user visits a retail store, he or she holds a shopping cart, and the IC, which is the member's card of the retail store, is held.
The IC card reader 10 of the advertisement presentation device 100
Insert into 3. The IC card reading unit 104 of the advertisement presentation device 100 reads the user ID (user identification information) stored in the IC chip of the IC card, and the server 1
Send to.

The distribution information control unit 19 of the server 1 receives the ID of the user, and based on the received ID, the distribution information DB
The delivery information of the user is searched from 18 and the delivery information is transmitted to the advertisement delivery device 100 of the shopping cart. This distribution information includes the user's name, points, distribution products, and the like.

When the distribution information is received, the advertisement presentation device 10
The product information reading unit 105 of 0 is the memory card reader 10
The memory card connected to 2 is searched for the product information of the product indicated by the distribution product included in the distribution information. Here, even if the product information is searched, the advertisement is not yet output to the output device 107.

The user pushes the shopping cart, walks in the store, and looks around the desired product. An antenna is provided at a place in the store where an advertisement is to be presented. Each antenna emits a weak electric wave including antenna identification information for identifying the antenna. For example, it is assumed that the antenna A is near the vegetable display shelf.

When the user approaches the vegetable display rack together with the shopping cart, the output control unit 106 of the advertisement presenting apparatus 100 of the shopping cart receives the radio wave and recognizes that it is the antenna A from the antenna identification information included in the radio wave. To do. The output control unit 106, among the searched product information,
The advertisement data of the product information associated with the product number indicating the antenna A is output to the output device 10 of the advertisement presentation device 100.
7 to output. For example, the advertisement data of the product information whose product number is “(1) -1” is output as shown in FIG. The user looks at the advertisement displayed on the output device 107 of the advertisement presentation device 100 and determines whether to purchase the product.

Next, an embodiment in which a kiosk terminal is used as the advertisement presentation device 100 will be described. The operation is the same as that of the above-mentioned embodiment, so that it will be briefly described. The advertisement presentation device 100 is installed, for example, near the entrance of a retail store. When a user visits a retail store, the user inserts an IC card into the IC card reader 103 of the advertisement presentation device 100. IC card reading unit 1 of advertisement presentation device 100
04 is the user's ID stored in the IC card
(User identification information) is read and transmitted to the server 1. The distribution information control unit 19 of the server 1 receives the ID of the user, searches the distribution information DB 18 for the distribution information of the user based on the received ID, and distributes the distribution information to the advertisement presentation apparatus 1
To 00. This distribution information includes the user's name, points, distribution products, and the like.

When the distribution information is received, the advertisement presentation device 10
The product information reading unit 105 of 0 is the memory card reader 10
The product information of the product indicated by the distribution product contained in the received distribution information is searched from the memory card connected to 2. As shown in FIG. 11B, the output control unit 106 causes the output device 107 to output the user's name, points, advertisement data of the retrieved product information, and the like.

In this way, when the customized advertisement is presented for each user, the comparing unit 13 of the server 1 stores the product identification information and the distribution information DB 18 in the operation of step S14 in FIG. 10 described above. The distribution product included in the distribution information of the user who is present is compared and matched.

Here, an example of issuing points will be described with reference to FIG. Here, it is assumed that the user uses the advertisement presentation device 100 described above. For example,
10 users who currently have 250 points
It is assumed that a product with a price of 0 yen or 200 yen is purchased. Since the point of the user is 250, the point conversion setting is “setting B”. Therefore, the points issued for a 100-yen product are 25 as shown in FIG. 15 (A), and the points issued for a 200-yen product are an example in FIG. 15 (B). It becomes 50 as shown. The total points for this shopping are 325.

When the same user makes the next shopping, since the accumulated points of the previous shopping are 325 points, the setting of the point conversion is "setting C". Therefore, the points issued for 100 yen products are
30 points as shown in (C) of 5 and 2
The points issued for a product of 00 yen are 60 points as shown in an example in FIG.

Here, the device in the above-mentioned embodiment,
The relationship with the means in the claims will be described. The transmitting / receiving means corresponds to the communication interface. The comparison means corresponds to the comparison unit. The conversion means corresponds to the point conversion unit. The storage means corresponds to the customer information control unit. The information device corresponds to the IC card reader, the POS cash register, and the POS server in the above embodiments.

In the above-described embodiment, an IC card is issued as a member's card to a user who has registered as a member, and the user's ID and points are stored in the IC card, but the present invention is not limited to this. There is no need to be. For example, the user's ID and / or points may be stored in an electronic device such as a magnetic card, a flexible disk, or a semiconductor memory. Alternatively, for example, a barcode indicating the user's ID may be written on the members card, and the barcode may be read to uniquely identify the user. Further, for example, the user may be uniquely identified by inputting the ID or the like. That is, any medium or method that can uniquely identify a user in order to give points to the user may be used.

Although the product identification information read by the POS cash register is transmitted to the server via the POS server in the above-described embodiment, the sales product information may be directly transmitted from the POS cash register to the server. .

In the above-described embodiment, the points in the customer DB are rewritten every time the product identification information is read at the POS cash register. However, after the product identification information of all the products purchased by the user is read. , Points in the customer DB may be rewritten. In addition, the points in the IC card are rewritten after reading the item identification information of all items purchased by the user. However, each time the item identification information is read at the POS cash register, the points in the IC card are rewritten. May be.

In the above-described embodiment, the points of the user are recognized by the communication between the kiosk terminal and the server when issuing a gift certificate or the like, but the present invention is not limited to this. . For example, a gift certificate may be issued by points stored in an electronic device such as an IC card without communicating with the server.

Each DB and memory 108 shown in FIG.
Is constituted by a hard disk device, a magneto-optical disk device, a non-volatile memory such as a flash memory, a read-only storage medium such as a CD-ROM, a volatile memory such as a RAM, or a combination thereof. Original

Note that each unit shown in FIGS. 2 and 12 may be realized by dedicated hardware, and each unit is composed of a memory and a CPU (central processing unit) and functions of each unit. The function may be realized by loading a program for realizing it into a memory and executing it.

Further, a program for realizing the function of each unit in FIGS. 2 and 12 is recorded in a computer-readable recording medium, and the program recorded in this recording medium is read into a computer system and executed. May be realized by The “computer system” mentioned here includes an OS and hardware such as peripheral devices.

The "computer-readable recording medium" means a flexible disk, a magneto-optical disk,
A portable medium such as a ROM or a CD-ROM, or a storage device such as a hard disk built in a computer system. Furthermore, "computer-readable recording medium"
Means a program that dynamically holds a program for a short period of time, such as a communication line for transmitting a program through a network such as the Internet or a communication line such as a telephone line, and a server or client in that case. Such a volatile memory inside a computer system that holds a program for a certain period of time is also included. Further, the above program may be one for realizing some of the functions described above, and may be one that can realize the above functions in combination with a program already recorded in the computer system. The embodiment of the present invention has been described in detail above with reference to the drawings. However, the specific configuration is not limited to this embodiment, and includes design changes and the like without departing from the scope of the present invention.

[0048]

As described above, according to the advertisement presenting apparatus and method of the present invention, the following effects can be obtained. According to the inventions of claims 1 and 3, points can be issued when a product posted in an advertisement presented to a user is purchased. By allowing the issued points to be exchanged for, for example, a gift certificate of an amount corresponding to the points, the advertisement can be linked to sales promotion, and the advertising effect of the advertisement can be confirmed.

According to the second aspect of the present invention, points can be issued when a product placed in an advertisement customized for each user is purchased. Since the advertisement presented to the user reflects the purchase pattern, taste, etc. of the user, the advertising effect of the advertisement is large, and since points are issued, the sales promotion effect is further increased. You can

[Brief description of drawings]

FIG. 1 is a diagram illustrating an overview in an embodiment of the present invention.

FIG. 2 is a block diagram showing a configuration of a host server 1 in the same embodiment.

FIG. 3 is a diagram showing an example of a customer DB 15 in the same embodiment.

FIG. 4 is a diagram showing an example of information stored in an IC chip of an IC card in the same embodiment.

FIG. 5 is a diagram showing an example of an advertisement product DB 16 in the same embodiment.

FIG. 6 is a point conversion DB 17 in the embodiment.
It is a figure which shows an example.

FIG. 7 is a block diagram showing a configuration of a kiosk terminal 5 in the same embodiment.

FIG. 8 is a diagram illustrating an operation in the same embodiment.

FIG. 9 is a diagram illustrating an operation in the same embodiment.

FIG. 10 is a diagram illustrating an operation in the same embodiment.

FIG. 11 is a diagram illustrating an example of advertisement presentation in the embodiment.

FIG. 12 is an embodiment of the advertisement presenting apparatus 100.
3 is a block diagram showing the configuration of FIG.

FIG. 13 is a diagram showing an example of information stored in a memory card in the same embodiment.

FIG. 14 is a diagram showing an example of a distribution information DB 18 in the same embodiment.

FIG. 15 is a diagram illustrating point conversion in the same embodiment.

[Explanation of symbols]

1: Host server, 2: POS cash register, 3: POS server, 4: IC card reader, 5: Kiosk terminal, 11:
Communication interface, 12: Customer information control unit, 13:
Comparison unit, 14: point conversion unit, 15: customer DB, 1
6: Advertisement product DB, 17: Point conversion DB, 18: Delivery information DB, 19: Delivery information control unit, 51: Communication interface, 52: Control unit, 53: Card reader, 5
4: memory, 55: printing device, 56: output device, 10
0: Advertisement presentation device, 101: Communication interface, 1
02: Memory card reader, 103: IC card reader, 104: IC card reading unit, 105: Product information reading unit, 106: Output control unit, 107: Output device, 108:
memory

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) G07G 1/14 G07G 1/14 (72) Inventor Takuro Suzumori 1-5-1 Taito, Taito-ku, Tokyo Imprint Co., Ltd. F-term (reference) 3E042 AA01 CC04 CD04 EA01

Claims (3)

[Claims] 1. A sales promotion server connected to an information device that receives input of information about users and information about products, via a communication network, and information about products displayed in an advertisement presented to the user. A storage unit that stores advertisement information that is, a transmission / reception unit that receives user identification information and sales product information of a product purchased by the user from the information device, the received sales product information, and the storage Comparing means for comparing the advertisement information stored in the section, if the result of the comparison is a match, a converting means for converting points according to the price of the product purchased by the user, and the converted points A sales promotion server comprising: a storage unit that stores the storage unit in the storage unit. 2. The storage unit further stores distribution information in which an advertisement to be presented for each user is set, and the transmission / reception unit further receives the user identification information transmitted from the advertisement presentation device, and the utilization The advertisement presenting device is caused to present an advertisement by further transmitting distribution information corresponding to the person identification information to the advertisement presenting device, and the comparing means is stored in the received sales item information and the storage unit. The sales promotion server according to claim 1, wherein the sales promotion server compares the distribution information. 3. A sales promotion method using an information device that receives input of information about a user and information about a product and a server connected via a communication network, the product being posted in an advertisement presented to the user. Storing advertisement information, which is information regarding information, in a storage unit; receiving user identification information and sales product information of a product purchased by the user from the information device; and receiving the sales product information. A process of comparing the advertisement information stored in the storage unit, a process of converting points according to a price of a product purchased by the user when the results of the comparison match, and the converted points A step of storing the item in the storage unit, and a sales promotion method comprising: