JP2002312856A - Method and device for issuing coupon - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method and a device for coupon issue which issues individual coupons by users according to the purchase histories of the users. SOLUTION: When a user 1 buys an article, the identification number recorded on the ID card 11 that the user 1 carries is read by a POS register 21 and sent to a data analyzing server 31 through a terminal 22 together with the article code of the bought article. The data analyzing server 31 relates and stores the received identification number and article code, generates a coupon code having a discount article and a discount amount only for the user 1 based on the past purchase histories, and stores it relatively to the identification number. An individual coupon issuing machine 23 when reading the identification number out of the ID card 11 requests the coupon data corresponding to the identification number from the data analyzing server 31 through the terminal 22 and issues an individual coupon 12 according to the coupon data provided at the request.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a coupon ticket issuing method and an apparatus for issuing coupon tickets for use in supermarkets and department stores, in particular, for individual users.

[0002]

2. Description of the Related Art Conventionally, a retailer such as a supermarket or a department store manages sales of products in order to sell more products.
He has been engaged in business activities such as advertising activities for products and benefits according to the purchase history. Product sales management includes POS (Point
Of Sales) systems are known. The POS system is a system that manages sales of merchandise by connecting a POS register installed in a store to a computer at the headquarters. By performing this sales management, customer preferences and the like can be reflected in the sale of the product.

[0003] As advertising activities for commodities, newspaper flyers, direct mail, in-store advertisements and the like are known. For example, in a newspaper flyer, a list of photographs and sales prices of products is posted for consumers, and sales of products can be promoted. As a privilege according to a purchase history, a point card system is known.
This point card system is a system that, when a member presents a point card when purchasing a product, points are added according to the purchase amount, and a privilege according to the accumulated points, such as a discount ticket or a prize, can be received. It is.

[0004]

However, in recent years,
Along with the diversification of customer needs, there is a problem that conventional series of sales-led business activities cannot meet the needs of each customer. For example, in a conventional POS system, although a customer's purchasing trend can be grasped, one customer
There is a problem that the purchase history of a person cannot be grasped. In addition, conventional newspaper flyers, direct mail,
In addition, in-store advertisements have a problem that the contents are created for a large number of consumers, and thus do not accurately reflect the needs of each customer.

[0005] Further, in the conventional point card system, a privilege according to the purchase price is provided to the customer, but there is a problem that the customer does not actively answer the needs of each customer. Therefore, there is a need for a coupon ticket issuing method and apparatus for ascertaining the purchase status of each customer and providing a discount privilege for each customer based on the purchase status of each customer.

SUMMARY OF THE INVENTION Accordingly, it is an object of the present invention to provide a coupon ticket issuing method and apparatus for ascertaining the purchase status of each customer and providing a discount privilege for each customer based on the purchase status of each customer. Provided is a coupon ticket issuing method and an apparatus for issuing an individual coupon ticket for each coupon.

[0007]

In order to solve the above-mentioned problems, a coupon ticket issuing method according to the present invention provides a coupon ticket based on purchase history data of a product purchased by a user. A coupon ticket issuing method of outputting the purchase history data of the product purchased by the user and the identification information of the user in association with each other; and A step of generating individual coupon data for each user based on the identification information; and a step of outputting an individual coupon for each user based on the generated individual coupon data.

Preferably, the method further includes a step of outputting a direct mail including an individual coupon for each user, which is mailed to each user, based on the generated individual coupon ticket data.

Preferably, the method further includes a step of outputting a flyer including the individual coupon ticket for each user based on the generated individual coupon ticket data.

[0010] Preferably, the individual coupon ticket data is discounted for a product showing interest for each user based on the stored purchase history data and the identification information.

[0011] Preferably, the output step includes the step of generating when the identification information of the user is read from a portable information storage medium that includes the identification information of the user and is carried by the user. An individual coupon for the user is output to the user based on the individual coupon data.

In order to solve the above problems, a coupon ticket issuing device of the present invention is a coupon ticket issuing device that outputs a coupon ticket based on purchase history data of a product purchased by a user, A purchase history storage unit for storing the purchase history data of the product purchased by the user and the identification information of the user in association with each other; an individual user for each user based on the stored purchase history data and the identification information. An individual coupon ticket data generating unit for generating coupon ticket data, and an individual coupon ticket output unit for outputting an individual coupon ticket for each user based on the generated individual coupon ticket data.

Preferably, the apparatus further comprises direct mail output means for outputting a direct mail including an individual coupon for each user, which is mailed to each user based on the generated individual coupon ticket data.

[0014] Preferably, there is further provided a flyer output means for outputting a discount flyer to the user based on the generated individual coupon ticket data.

[0015] Preferably, the individual coupon ticket data generating means includes an individual coupon for discounting a product that the user is interested in, based on the stored purchase history data and the identification information. Generate ticket data.

Preferably, the portable information storage medium further includes a portable information storage medium containing the identification information of the user and carried by the user for each user. When the device is loaded and the identification information of the user is read, the individual coupon of the user is output to the user based on the generated individual coupon data.

In order to solve the above problems, a coupon ticket issuing device of the present invention is a coupon ticket issuing device for outputting an individual coupon ticket for each user, and an input means for inputting user identification information; The management device that stores the purchase history data of the product purchased by the user and the identification information of the user in association with each other, and generates individual coupon data for each user, stores the input identification information in the management device. Transmitting means for transmitting, receiving means for receiving the individual coupon ticket data for each user transmitted by the management device, and, based on the received individual coupon ticket data, an individual coupon ticket to the user of the identification number. Output means for outputting.

In order to solve the above-mentioned problems, a coupon ticket issuing device according to the present invention comprises: receiving means for receiving purchase history data of a product purchased by a user and identification information of the user; Purchase history storage means for storing the purchase history data and the identification information of the user in association with each other, and based on the stored purchase history data and the identification information, an individual coupon ticket for each user who can receive a privilege. It has an individual coupon data generator for generating data, and a transmitter for transmitting the generated individual coupon data.

[0019]

DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of the present invention will be described with reference to FIGS. First, an overview of a coupon ticket issuing system according to the present embodiment will be described. This coupon ticket issuing system is a system for providing a service for each user to a user who purchases a product at a store based on the purchase history of the user, and in particular, an individual coupon ticket for each user. And a direct mail including an individual coupon can be provided.

First, the configuration of the coupon ticket issuing system 100 will be described. FIG. 1 is a diagram illustrating a coupon ticket issuing system 100 according to the present embodiment. The coupon ticket issuing system 100 has a store 2 and a head office 3 that provide services to the user 1.

The user 1 is a consumer who purchases a product at the store 2. The store 2 is a store that provides merchandise sales and discount services to the user 1, and is managed by the headquarters 3. The headquarters 3 is a headquarters that manages the store 2,
Perform sales management, purchase trends, and data analysis of merchandise in store 2, and perform merchandise sales and discount services for each user 1 in store 2.
To command.

Next, each component of the coupon ticket issuing system 100 will be described in detail. The coupon ticket issuing system 100 includes an ID card 11, an individual coupon ticket 12, a direct mail 13, a POS cash register 21, a terminal 22, an individual coupon ticket issuing machine 23, a data analysis server 31, a printer 32, and a communication network 40.

FIG. 2 is a diagram showing the front surface of the ID card. FIG. 3 is a diagram showing the surface of the individual coupon ticket. FIG. 4 is a diagram showing the front and back surfaces of the direct mail. The ID card 11 is a card that stores the identification number of the user 1, as shown in FIG. When purchasing a product at the store 2, the identification number stored in the ID card 11 is read by the POS register 21. When the individual coupon ticket 12 is issued, the identification number stored in the ID card 11 is read from the ID card 11 by the individual coupon ticket issuing machine 23.

As shown in FIG. 3, the individual coupon ticket 12 is a coupon for a product, and displays the name of the user 1, the discount product, and the discount amount. The discounted product and discount amount of the individual coupon 12 are determined based on the purchase history of each user 1. The individual coupon ticket 12 is output by the individual coupon ticket issuing machine 23. Direct mail 1
Numeral 3 is a postcard having a coupon as shown in FIG. 4, and the discounted product and discount amount of the coupon are the same as those of the individual coupon 12. The direct mail 13 is output by the printer 32 and mailed to the user 1.

The POS cash register 21 is a POS cash register, and when the user 1 purchases a product, reads the identification number from the ID card 11 and transmits it to the terminal 23 together with the product code of the purchased product. The terminal 22 is a computer that manages the purchase and sale of merchandise in the store 2 and transmits and receives trade information of the merchandise to and from the headquarters 3.
The data is transmitted to the data analysis server 31. In addition, the terminal 22
The identification number and the coupon code transmitted by the data analysis server 31 are received and transmitted to the individual coupon ticket issuing machine 23. The coupon code is data having a discounted product and its discount amount, as described later, and corresponds to individual coupon ticket data.

The individual coupon ticket issuing machine 23 is a device for issuing a coupon ticket. Specifically, when the user 1 loads the ID card 11, the identification number and the coupon code read from the ID card 11 are read. Is transmitted to the data analysis server 31 via the terminal 22. Then, the coupon code is received from the data analysis server 31 via the terminal 22 and the individual coupon ticket 12 is issued.

The data analysis server 31 analyzes the purchase history of each user 1 and determines a discounted product and its discount amount.
It is a server device that generates a coupon code. The configuration of the data analysis server 31 will be described in detail with reference to FIG. FIG. 5 is a block diagram showing the configuration of the data analysis server 31. The data analysis server 31 includes the transmission / reception unit 6
1, database 62, search unit 63, analysis determination unit 64,
And an output unit 65.

The transmission / reception unit 61 actually transmits / receives to / from the terminal 22 via the communication network 40. Transceiver 61
Outputs the product code and the identification number to the database 62 when the product code and the identification number are received. Also, when receiving a signal requesting an identification number and a coupon code,
This is output to the search unit 63. When a coupon code is input from the search unit 63, the coupon code is transmitted to the terminal 22 via the communication network 40.

The database 62 is a database that stores the name, address, identification number, purchase history, coupon code, and the like of the user 1 in association with each other. When the identification number and the product code are input from the transmission / reception unit 61, the database 62 adds the product code to the stored purchase history. Further, the database 62 stores the search unit 6
In the case where the search is carried out by the step 3, the search result is output. The database 62 outputs the identification number and the purchase history to the analysis determination unit 64, and stores the identification number and the coupon code input from the analysis determination unit 64. In addition, the database 62 stores the information in a timely manner, for example, during a discount sale period.
The name, address, and coupon code of the user 1 are output to the output unit 65.

The search unit 63 searches the database 62 for a coupon code of the identification number based on the identification number input from the transmission / reception unit 61, and returns the search result to the transmission / reception unit 61
Output to The analysis determination unit 64 determines a product that the user 1 is interested in and a discount amount thereof based on the purchase history of each user 1 stored in the database 62, and generates a coupon code having the product and the discount amount. Generate and output it to the database 62 to update the data.

Specifically, for example, P representing the customer support rate
Calculate I value, analyze purchase history based on PI value,
The coupon data for each user 1 is generated. The PI value is defined by the following equation (1).

[0032]

[Expression 1] PI value = Purchase points / Number of customers ... (1) = (Number of sales points / Number of existing customers) × {Number of existing customers / (Number of existing customers + Number of new customers)} = PPI value × Number of customers PI value

Here, the purchase points are points paying attention to the points for each product. The number of customers is a number focusing on each individual customer, and is a number obtained by adding the number of new customers to the number of existing customers. The PPI (Personal PI) value is an index that indicates the repeat purchase rate, which is the degree of continuous purchase of each product, and is a value that clarifies whether or not the purchase behavior has repeatedly occurred in the table item.定義 Defined by the number of existing customers. The customer count PI value is an index that indicates the degree of spread and recognition of each product to the customer, and is a value that clarifies how many customers have purchased the product. The number of purchased customers / (the number of purchased customers) + New customers).

The output unit 65 outputs the name, address, and coupon code of the user 1 input from the database 62 to the printer 32.

The printer 32 is a device for outputting the direct mail 13 to be mailed to the user 1. Printer 32
Is the name of the user 1 output by the data analysis server 31,
The direct mail 13 is output based on the address and the coupon code. The communication network 40 is the terminal 2
2 is an arbitrary communication network that connects the data analysis server 31 and the data analysis server 31 so as to be able to communicate with each other.

Next, the operation of the coupon ticket issuing system 100 having such a configuration will be described with reference to FIG. Step ST1: First, the user 1 presents the ID card 11 at the store 2 to purchase a product. Step ST2: The POS register 21 outputs the identification number read from the loaded ID card 11 and the product code of the product purchased by the user 1 to the terminal 22. Terminal 22
Transmits the identification number and the product code to the communication network 40.
Is transmitted to the data analysis server 31 via.

Step ST3: Data analysis server 31
Receives the identification number and the product code, stores the identification number and the product code in association with the identification number in the database 62, and updates the purchase history. Step ST4: The data analysis server 31 generates a coupon code based on the purchase history, and
To memorize.

Step ST5: When the user 1 loads the ID card 11 on the individual coupon ticket issuing machine 23, the individual coupon ticket issuing machine 23 requests the identification number read from the ID card 11 and the coupon code. The signal is transmitted to the data analysis server 31 via the terminal 22. Then, the data analysis server 31 reads from the database 62
The coupon data of the received identification number is searched, and the identification number and the coupon data of the search result are transmitted to the requesting terminal 2.
Send to 2.

Step ST6: Individual coupon ticket issuing machine 2
3 receives the identification number and the coupon data and outputs them to the individual coupon ticket issuing machine 23. The individual coupon ticket issuing machine 23 issues the individual coupon ticket 12 based on the identification number and the coupon data. Step ST7: The printer 32 outputs the direct mail 13 based on the identification number and the coupon data input from the data analysis server 31. The direct mail 13 is mailed to the user 1.

As described above, the coupon ticket issuing system 10
According to 0, the individual coupons 12 can be issued for each user 1 by individually identifying the user 1 using the ID card 11, managing the purchase history, and analyzing the purchase history. As a result, the needs of each user 1 can be met. Further, according to the coupon ticket issuing system 100, the individual coupon tickets 12 are issued for each user 1 based on the purchase history of the purchased product, so that the number of users 1 who continue to purchase the product increases. .

Further, according to the coupon ticket issuing system 100, the direct mail 13 having the individual coupon ticket for each user 1 is mailed to the user 1. The user 1 can get an individual coupon without visiting the store 2. Therefore, the purchase of the user 1 can be directly encouraged.

Note that the present invention is not limited to the present embodiment, and any suitable various modifications are possible. For example, in the present embodiment, the individual coupon ticket issuing machine 23
Although data is transmitted and received with the data analysis server 31 via the terminal 22, data may be directly transmitted and received with the data analysis server 31 without the terminal 22.

Also, the direct mail 1 of the present embodiment
3 had one coupon, but is not limited to this form. For example, as shown in FIG. 7, an envelope having a plurality of coupons or a so-called envelope may be used. In this way, many individual coupons can be mailed to each user 1.

In the present embodiment, the advertisement to the user 1 is performed using the individual coupon 12 and the direct mail 13, but the present invention is not limited to this. For example, an advertisement may be provided to the user 1 using a flyer generated based on the purchase history of each user 1. In this way, an advertisement reflecting the purchase history of each user 1 can be created.

The communication network 4 of the present embodiment
0 uses the Internet, but is not limited to this mode. For example, a dedicated line may be used.

For example, as the ID card 11 of the present embodiment, a magnetic card, an IC card, a card with a bar code, a rewritable card, or the like may be used.

Further, for example, the coupon ticket issuing system 100 of the present embodiment may be operated in combination with a point card system.

[0048]

As described above, according to the present invention, it is possible to provide a coupon ticket issuing method and an apparatus for issuing an individual coupon ticket for each customer.

[Brief description of the drawings]

FIG. 1 is a diagram illustrating a coupon ticket issuing system according to an embodiment of the present invention.

FIG. 2 is a diagram showing a front surface of an ID card of the coupon ticket issuing system shown in FIG. 1;

FIG. 3 is a diagram showing a surface of an individual coupon ticket of the coupon ticket issuing system shown in FIG. 1;

FIG. 4 is a diagram showing the front and back surfaces of the direct mail of the coupon ticket issuing system shown in FIG. 1;

FIG. 5 is a diagram showing a configuration of a data analysis server of the coupon ticket issuing system shown in FIG. 1;

FIG. 6 is a flowchart of the coupon ticket issuing system shown in FIG. 1;

FIG. 7 is a diagram showing a direct mail having a plurality of coupons.

[Explanation of symbols]

1 ... user, 2 ... store,
3 Headquarters 11 ID card 12 Individual coupon ticket 13
... Direct mail 21 ... POS cash register, 22 ... Terminal, 23 ...
Individual coupon issuing machine 31 Data analysis server 32 Printer 40 Communication network 61 Transmitter / receiver unit 62 Database 6
3. Search unit 64 Analysis determination unit 65 Output unit 100 Coupon voucher issuing system

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G07G 1/14 G07G 1/14

Claims (12)

[Claims] 1. A coupon ticket issuance method for outputting a coupon ticket based on purchase history data of a product purchased by a user, wherein the purchase history data of the product purchased by the user and the identification of the user are provided. Storing the individual coupon ticket data for each user based on the stored purchase history data and the identification information; and based on the generated individual coupon ticket data. And outputting an individual coupon for each user. 2. The coupon according to claim 1, further comprising the step of outputting a direct mail including an individual coupon for each user, which is mailed to each user, based on the generated individual coupon data. Ticket issuance method. 3. The coupon ticket issuing method according to claim 1, further comprising the step of outputting a flyer including the individual coupon ticket for each user based on the generated individual coupon ticket data. 4. The individual coupon ticket data is based on the stored purchase history data and the identification information.
The coupon ticket issuance method according to any one of claims 1 to 3, wherein a discount is provided for a product showing an interest for each user. 5. In the outputting step, the identification information of the user is read from a portable information storage medium carried by the user including the identification information of the user, and the individual coupon corresponding to the identification information is read. Based on ticket data,
The coupon ticket issuing method according to claim 1, wherein an individual coupon is output to the user. 6. A coupon ticket issuing device for outputting a coupon ticket based on purchase history data of a product purchased by a user, wherein the purchase history data of the product purchased by the user and the identification of the user are provided. A purchase history storage unit that stores information in association with information; an individual coupon ticket data generation unit that generates individual coupon ticket data for each user based on the stored purchase history data and the identification information; A coupon ticket issuing device comprising: individual coupon ticket output means for outputting an individual coupon ticket for each user based on the generated individual coupon ticket data. 7. The apparatus according to claim 6, further comprising direct mail output means for outputting a direct mail including an individual coupon for each user, which is mailed to each user based on the generated individual coupon data. Coupon ticket issuing device as described. 8. The coupon ticket issuing device according to claim 6, further comprising a flyer output means for outputting a discount flyer to said user based on said generated individual coupon ticket data. 9. The individual coupon ticket data generating means generates individual coupon ticket data for discounting merchandise that the user is interested in, based on the stored purchase history data and the identification information. The coupon ticket issuing device according to any one of claims 6 to 8. 10. A portable information storage medium for each user carried by said user, said portable information storage medium including identification information of said user, said output means being loaded with said portable information storage medium,
The coupon ticket issuing device according to any one of claims 6 to 9, wherein the identification information of the user is read, and the individual coupon ticket is output to the user based on the individual coupon ticket data corresponding to the identification information. 11. A coupon ticket issuing device for outputting an individual coupon ticket for each user, input means for inputting user identification information, purchase history data of a product purchased by the user, and Transmitting means for transmitting the input identification information to a management device that stores the identification information of the user in association with each other and generates individual coupon data for each user; and the user transmitted by the management device. A coupon ticket issuing device comprising: receiving means for receiving individual coupon data for each; and output means for outputting individual coupons to a user of the identification number based on the received individual coupon data. 12. A receiving means for receiving purchase history data of a product purchased by a user and identification information of the user, and storing the received purchase history data of the user and identification information of the user in association with each other. A purchase history storage unit that performs, based on the stored purchase history data and the identification information, an individual coupon ticket data generation unit that generates individual coupon ticket data for each user who can receive a privilege; A coupon ticket issuing apparatus having transmission means for transmitting individual coupon ticket data.