JP2003091632A - Member management system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To manage the purchase record information of each member by coordinating the goods sales information acquired from a POS system with the member database, and to provide the beneficial information meeting the member's need. SOLUTION: A POS register 10 of a shop 1 is provided with a bar code reader 11 and a card reader 12. In purchasing goods, the goods sales information read by the bar code reader 11 and the member ID information read by the card reader 12 are transmitted to a system center 2. A server 20 of the system center 2 is provided with the member database 205. The sales information received from the POS register 10 is registered in the member database while using the member ID as a key. Accordingly, the purchase record information by each member is accumulated. An analyzing means 203 of the server 20 analyzes the consumption propensity of each member, and the sale proportion male meeting the member's need is transmitted to a member's e-male address.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for managing product purchase information for each member.

[0002]

BACKGROUND OF THE INVENTION The types of products sold in stores are diversifying, and in order to provide products that meet customer needs in a limited space, the customer's propensity to consume is analyzed. This is very important.

The point-of-sale information management system (POS system) is a "retail store", "which product", "to whom", "when", "how many sold",
It is a system that collects information such as. The information "for whom" is determined by the cashier clerk, and the clerk inputs information such as "sex" and "age" to the terminal of the POS system.

With this POS system, it is possible to analyze the consumer's propensity to consume. It is also possible to analyze the propensity to consume by gender, age, etc. based on the customer information entered by the cashier clerk. For example, if it is a convenience store chain store, very effective customer information can be obtained by introducing the POS system in the entire group.

[0005]

The POS system analyzes the customer's propensity to consume by collecting point-of-sale information for each sex such as gender and age. Therefore,
Although it is possible to make a sales strategy based on statistical inference, it is not possible to provide fine-tuned service to each customer. Considering that the tastes of customers are diversifying with the diversification of products, it is not possible to adequately grasp the needs of customers only by making a sales strategy from statistical data.

In view of the above problems, it is therefore an object of the present invention to provide a member management system which enables a sales strategy tailored to the individual needs of each customer.

[0007]

In order to solve the above-mentioned problems, the invention of claim 1 is a system for managing member product purchase information, wherein a) a member database for accumulating member information including an e-mail address. And b) means for writing an ID number identifying a registered member of the member database in the portability storage means, c) ID reading means installed in the store for reading the ID number from the portability storage means, and d). A means for inputting sales information from a terminal of a point-of-sale information management system (POS system); and e) the member database as the member's purchase history information with the input sales information as a key. And f) an information providing means for transmitting an individual sales promotion mail to each member's e-mail address.

According to a second aspect of the present invention, in the member management system according to the first aspect, the information providing means is f-1) an analyzing means for analyzing the consumption propensity of each member from the member database, and f-2. ) A means for determining the content of the email to be sent to each member according to the analysis result of the analysis means,
It is characterized by including.

According to a third aspect of the present invention, in the member management system according to the second aspect, the analysis means is a product purchased by one member of f-1-1) which requires regular purchase. In some cases, a means for calculating the next purchase time and determining to send a new sales promotion mail at the purchase time is included.

[0010]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings.

{First Embodiment} <1. Acquisition of Sales Information for Each Member> FIG. 1 is an overall schematic configuration diagram of a member management system according to the first embodiment. The store 1 introduces a point-of-sale information management system (hereinafter referred to as a POS system) separately from the main member management system to manage sales of products.

The store 1 may be a privately run store or one store that is a member of a franchise chain. When the store 1 is one in the franchise chain, the POS system manages the sales information of the entire franchise chain,
Aggregate product sales information.

The store 1 also provides membership services. Membership-based services are, for example, points-based services in which points are added every time a product is purchased and a certain amount of points are accumulated to provide members with free gifts or vouchers, or only the members have a fixed product price. There is a discount service that applies a discount rate. When the store 1 is one in the franchise chain, the members are managed by the entire group, and each member can receive the member service at each store in the group.

In order to receive the member service of the store 1,
First, the membership registration procedure is required. Although details of the member registration procedure are omitted, the magnetic card issuing unit 30 performs the initial work of registering the initial information of the member and assigns an ID number to the registered member. Then, the magnetic card 3 as a membership card is issued for each member. An ID number is written on the magnetic card 3. Further, the initial member information input in the magnetic card issuing unit 30 is registered in the member database 205 provided in the server 20 installed in the system center 2. The magnetic card issuing unit 30 is a general term for a terminal that registers initial information of members, a magnetic card issuing machine, and the like.

The physical location of the magnetic card issuing unit 30 is
Although not particularly limited, it is usually provided in a management center or the like different from the store 1. Magnetic card issuing unit 30
Then, when the registration information of the newly registered member is received online or by mail, the magnetic card 3 is mailed to the member after performing the above-described registration work. However,
At each store 1, a magnetic card may be immediately issued and handed to a new member.

In this embodiment, the member ID
Although a magnetic card is used as the storage means for writing the data, the storage means is not particularly limited, and an IC card or the like may be used.

FIG. 2 is a diagram showing an example of data contents of the member database 205. In this example, the member database 205 includes “ID”, “mobile email address”,
The database is provided with fields such as "commodity purchase history information", "name", "age", ... At the initial registration, member information is registered in each field other than "commodity purchase history information".

In the present embodiment, the mobile mail address is registered as the member's electronic mail address, but of course, a normal electronic mail address other than the mobile terminal may be used. Both the "e-mail address (other than the cell-phone mail address)" and the "cell-phone e-mail address" may be registered in the member database, or either one of the e-mail addresses may be registered.

As shown in FIG. 1, the store 1 is provided with a POS register 10 connected to a host computer (not shown) of the POS system. The POS register 10 includes a CPU, a memory, and the like in addition to the basic functions of the register, and can execute various additional functions by executing software recorded in the ROM.

Further, a bar code reader 11 is connected to the POS register 10, and when a customer makes a shopping at the store 1, the product information is obtained from the bar code attached to the product, and the host of the POS system. I try to send sales information to my computer.

Further, a card reader 12 is connected to the POS register 10 so that the member ID can be read from the magnetic card 3 owned by the member.

That is, the POS register 10 is the member I read by the card reader 12 by the ID acquisition means 101.
When D is input, the sales information acquisition unit 102 reads the product sales information read by the barcode reader 11.

As a result, the POS register 10 of the present embodiment can acquire information such as "which member" and "when and what kind of shopping". Then, the sales information of the member is generated from the ID information input by the ID acquisition unit 101 and the sales information input by the sales information acquisition unit 102, and this sales information is transmitted by the transmission unit 103 to the server 20 of the system center 2. To send to.

As described above, the member management system according to the present embodiment can easily generate the sales information for each member by extracting the sales information from the POS system which is the existing system.

In FIG. 1, the POS register 1
0 has an ID acquisition means 101 and a transmission means 103, but a member management terminal may be installed separately from the POS register. Then, a card reader is connected to the member management terminal, and the member I
Get D. The POS data is transmitted from the POS register to the member management terminal. Then, after the member management terminal creates the sales information of the member, the member management terminal may transmit the data to the system center. As described above, the system configuration of the store 1 is not particularly limited.

The sales information of the members transmitted from the store 1 is
It is received by the receiving means 201 of the server 20. The received data is registered in the member database 205 by the DB management means 202. Specifically, using the ID number as a key, the "product purchase history information" of the registered member information
The product purchase history information is written in.

Note that, in FIG. 2, the "commodity purchase history information" is illustrated as a single field for the sake of convenience, but in reality, the commodity purchase history information includes the product purchase time, the product number, and the product purchase time.
Since it includes various types of information such as the number of items purchased, it is information consisting of a plurality of fields. The product purchase history information may be managed in a table different from the customer master table.

As described above, by using the member management system according to the present embodiment, it is possible to grasp the point-of-sale information for each member by associating the information extracted from the POS system with the member ID number. is there. Since the existing POS system can be used for the sales information of the product, the system construction cost can be made very small.

In the above embodiment, the member ID
Is written on the magnetic card 3 and the magnetic card 3
Although it is read by the card reader 12 installed in, the member ID may be recorded in a non-contact readable IC card. By doing so, it is possible to quickly perform the reading operation of the member ID at the cash register of the store. In addition, a non-contact IC tag using RFID (authentication technology using wireless) may be adopted as the storage unit. The non-contact IC tag is an IC memory mounted on a thin sheet material, and if it is attached to a member's portable item, it is very lightweight and convenient to carry.

<2. Consumption propensity analysis> System Center 2
The server 20 includes a analyzing unit 203 and a mail transmitting unit 204. The analysis unit 203 analyzes the consumption propensity of each member from the purchase history information of each member registered in the member database 205.

As described above, the member database 205
The product purchase history information of each member is registered in. Therefore, the analysis unit 203 can analyze the consumption propensity for each individual member. Further, since the member database 205 includes information such as age and sex, it is possible to generate statistical data such as age and sex.

That is, by using the statistical data, it is possible to make a sales strategy for the member based on statistical inference, as in the conventional POS system. On the other hand, the member management system according to the present embodiment is
Since it is possible to analyze the consumption propensity of individual units specified in D, it is possible to make a sales strategy that suits the needs of each member.

For example, to a member who frequently purchases camping equipment, new product information or discount information about camping equipment is sent as a sales promotion mail.
It is possible to provide information efficiently by sending a sales promotion email according to the taste of each individual member.

When a member purchases a product that needs to be purchased on a regular basis, it is effective to provide information for sales promotion after an optimum time. For example, it is effective to provide sales information for disposable diapers to members who have purchased disposable diapers after two weeks.

The analyzing means 203 instructs the mail transmitting means 204 to send a guide mail of the disposable diaper to the member who purchased the disposable diaper two weeks ago. This allows
The mail transmitting means 204 transmits a guide diaper guide mail to the electronic mail address of the member registered in the member database 205.

At this time, it is more effective if a discount coupon is added to the guide mail and transmitted. Since the member can receive the guide mail before the product (paper diaper) runs out, it is possible to prevent accidentally forgetting to buy the product. For the store, it is possible to secure a sales opportunity with a high probability by adding a discount coupon.

The form of the discount coupon is not particularly limited. For example, character information (or image information) as the coupon may be displayed in the mail text. If the member receives the mail on the personal computer at home, he or she may issue the coupon ticket with the printer and bring it to the store 1. Further, if the member receives the mail by the mobile phone, the coupon ticket information may be displayed on the monitor of the mobile phone in the store 1 so as to be directly displayed to the clerk.

Alternatively, the coupon may be converted into a bar code and sent by mail. In this case, if the bar code for the coupon ticket displayed on the monitor of the mobile phone is read by the reader at the store, the coupon information can be easily acquired.

In this way, if the member's mobile mail address is registered in the member database 205,
Since the member can present the received mail content at the store, it is possible to provide various services. Also, if you check the sales promotion mail while you are out and if you are interested in the contents, you can shop as it is, so sending the sales promotion mail or coupon information to the mobile mail address has a great advantage.

FIG. 3 is a diagram showing a processing procedure of the member management system described above. A member brings a magnetic card 3 to the store 1 for shopping. After selecting the product 4 to be purchased, the member takes the product 4 to the cashier. At the cash register, the clerk reads the product 4 with the barcode reader 11 and acquires the sales information of the product. On the other hand, the clerk (or the member himself / herself) causes the card reader 12 to read the member's magnetic card 3. As a result, the member ID is acquired.

When the POS register 10 obtains the sales information and member ID of the product, this data is sent to the system center 2
Send to. In the system center 2, the received data is registered in the member database 205. In this way, the purchase history information for each member is constructed as a database.

The system center 2 analyzes the consumption propensity of the member from the member database 205 and sends a sales promotion mail or coupon information to each member according to the analysis result. At this time, since the e-mail address of the member is registered in the member database, it is possible to directly provide effective information to each member.

As described above, an example has been shown in which a sales promotion mail is sent to members who have purchased a disposable diaper at an optimum time. However, the member management system according to the present embodiment can be used in the following ways. The method is effective.

One example is to send a promotional email for a refill product. Recently, shampoos and detergents are reused in containers, so refills in bags are sold. That is, since customers are likely to purchase the same product, it is effective to send a sales promotion mail to such customers together with a coupon ticket.
The sales promotion email may be sent when the contents are exhausted (one month or two months, etc.).

As another example, it is effective to send a sales promotion mail together with a delivery free coupon ticket for heavy products such as rice and case beer. Since it is highly likely that these products will continue to be purchased, a great effect can be obtained if sales opportunities are predicted. Also, the analysis means 20
With No. 3, if the purchase interval of the same product is predicted and calculated based on the purchase history of the member a plurality of times, the sales opportunity can be secured with a higher probability.

In this embodiment, the ID acquisition means 101, the sales information acquisition means 102, and the transmission means 103 included in the POS register 10 are R of the POS register 10.
Software stored in OM, hard disk, etc.
This is a function realized by using hardware resources such as a CPU and a memory provided in the OS register, and a receiving unit 201, a DB managing unit 202, and an analyzing unit 2 included in the server 20.
03, the mail transmission means 204 is the ROM of the server 20,
The software stored on the hard disk is the server 2
This is a function realized by using hardware resources such as a CPU and a memory included in 0.

{Second Embodiment} In the first embodiment, the member management system uses the P
By acquiring the OS data, the purchase history information for each unique member is managed. FIG. 4 is a system configuration diagram of the member management system according to the second embodiment. In the second embodiment, the existing POS system is utilized to the maximum without managing the purchase history information of the member independently.

The POS system 6 includes a POS register 10
The sales information database 61 is constructed based on the sales information transmitted from

Bar code reader 11, card reader 12, ID acquisition means 101, sales information acquisition means 10 of store 1
Since 2 is the same as each means in the first embodiment, the same numbers are assigned.

The transmitting means 103A is the ID acquiring means 101.
The ID information acquired by the sales information acquisition unit 102 is added to the sales information acquired by the sales information acquisition unit 102 and transmitted to the POS system 6. Therefore, the sales information DB of the POS system 6
The member ID is recorded as the information for identifying the purchaser. That is, the POS system 6 is similar to the existing POS system in that it manages product sales information, but the database of the POS system 6 records member ID information that identifies the customer who bought the product. It has been done. In other words, the conventional POS system specifies the purchaser based on information such as age and sex, whereas the POS system 6 specifies the member based on the member ID (in addition to the information). .

On the other hand, the member management server 7 is a server that manages the members of the store 1. The member management server 7 stores the member ID, name, address, and
It manages information such as age and email address.
However, it does not manage member purchase history information.

The POS data reference means 71 can acquire the sales information of each member by referring to the sales information database 61 of the POS system 6 using the member ID as a key. Then, based on the acquired sales information of the member, analysis means 72
Analyzes the propensity to consume, and the mail sending means 73
The sales promotion mail etc. according to each member are transmitted.
Analyzing means 72 for analyzing the propensity to consume, mail sending means 7
The process of transmitting the sales promotion mail according to No. 3 is similar to that of the analysis unit 203 and the mail transmission unit 204 according to the first embodiment.

As described above, the second embodiment has a system configuration that maximizes the use of the existing POS system and the existing member management system. In other words, existing POS
By using the member ID of the separately constructed member management system as the information for identifying the purchaser in the sales information database included in the system, it becomes possible to manage the purchase history information for each member.

[0054]

As described above, according to the first aspect of the present invention, the member database for accumulating the member information including the e-mail address is provided, and when the product is sold, the product sales information is extracted from the POS system to obtain the member ID. Since the sales information is registered in the member database after being associated with the above, it is possible to manage individual purchase history information for each member. Further, since it is possible to send a sales promotion mail using an electronic mail, it is possible to immediately send useful information to each member.

According to the second aspect of the invention, since the consumption propensity of each member is analyzed and the content of the mail to be transmitted is determined according to the analysis result, useful information that meets the needs of each member can be transmitted. It is possible.

According to the third aspect of the invention, for a product that needs to be purchased regularly, the next purchase time is calculated and the sales promotion mail is sent, so that the sales opportunity of the product is secured with a high probability. It is possible.

[Brief description of drawings]

FIG. 1 is a system configuration diagram of a member management system according to a first embodiment.

FIG. 2 is a diagram showing an example of database items of a member database.

FIG. 3 is a processing conceptual diagram of a member management system.

FIG. 4 is a system configuration diagram of a member management system according to a second embodiment.

[Explanation of symbols]

1 store 2 system center 10 POS register 11 Bar Code Reader 12 card reader 101 ID acquisition means 102 Sales information acquisition means 103 transmission means 201 Receiving means 202 DB management means 203 Analytical means 204 E-mail sending method 205 Member Database

Claims (3)

[Claims] 1. A system for managing member product purchase information, comprising: a) a member database for accumulating member information including an e-mail address; and b) portability of an ID number for identifying a registered member of the member database. Means for writing in storage means, c) ID reading means installed in the store for reading the ID number from the portable storage means, and d) means for inputting sales information from a terminal of a point-of-sale information management system (POS system). And e) a means for registering the input sales information as membership purchase history information in the member database using the ID number read by the ID reading means as a key, and f) individual e-mail addresses for each member. And a means for providing information for transmitting a sales promotion email of the member management system. 2. The member management system according to claim 1, wherein the information providing unit includes f-1) an analyzing unit that analyzes the consumption propensity of each member from the member database, and f-2) the analyzing unit. A member management system comprising: means for determining the content of an electronic mail to be sent to each member according to the analysis result. 3. The member management system according to claim 2, wherein the analysis unit is a product that one member of f-1-1) purchases is a product that needs to be purchased regularly. A member management system comprising: means for calculating the next purchase time and determining to send a new sales promotion mail at the purchase time.