JP2001306918A - System and method for collecting customer's information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To easily collect the more detail information of a customer. SOLUTION: This system is constituted of an advertisement carrier server 1, a reader terminal 3, and a transmitting medium 5 for connecting the reader terminal 3 to the advertisement carrier server 1, and the reader terminal 3 transmits information to the advertisement carrier server 1, and the advertisement carrier server 1 issues a coupon to the reader terminal 3 in response to the information. Also, this system is constituted of a selling store terminal 2 and other transmitting medium 4 for connecting the advertisement carrier server 1 to the selling store terminal 2, and the selling store terminal 2 transmits the coupon to the advertisement carrier server 1, and the advertisement carrier server 1 notifies the result of the judgment as to whether or not the coupon is correct. The coupon is exchanged with a special service at the selling store. The advertisement carrier server 1 is provided with a recording part 9, and the date when the advertisement carrier server 1 issues the coupon and the date when the advertisement carrier server 1 receives the coupon from the selling store terminal 2 are recorded in the recording part 9 so that it is possible to simultaneously specify both the reader of the coupon and the date when the coupon is issued from the coupon. Thus, it is possible to obtain the information as to the time when the coupon is obtained by one reader, and when the selling store is visited by the reader.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a customer information collecting system and a customer information collecting method, and more particularly to a customer information collecting system and a customer information collecting method for collecting more detailed information of a customer.

[0002]

2. Description of the Related Art In order to collect customer information and merchandise purchase history for each customer, a store collects such information using a membership system. In this method of collecting customer information using a membership system, a dealer causes a customer to provide information such as an address and a name, and issues a identifiable membership card to the customer. When a customer purchases a product at the store, the customer is presented with the membership card each time, and the product purchase history of the customer is obtained. At this time, it is difficult to know how the customer became interested in and purchased the product.

[0003] Customer information is also collected by retailers via the Internet. In Internet advertising and online shopping, a customer accesses an advertisement homepage or an online shopping service site on the Internet, and if there is a product desired to be purchased, the customer applies for the purchase. In order to purchase a product, customer information is required. At this time, information on a combination of customer information and purchased products is collected. This information is only available if you make a purchase online. When a customer finds a product found on an advertisement homepage and does not purchase it online, but goes to a store and purchases it, the customer's purchase information cannot be collected.

[0004] Sales agents also collect customer information by telephone for inquiries or questionnaire postcards. The store predicts sales by statistically processing the obtained information. This method is very troublesome for both the customer and the dealer, and the information collection rate is low.

[0005]

SUMMARY OF THE INVENTION An object of the present invention is to provide a customer information collecting system and a customer information collecting method which can easily collect more detailed information of a customer.

[0006]

Means for solving the problem are described as follows. The technical items appearing in the expression are appended with numbers, symbols, etc. in parentheses (). The numbers, symbols, and the like are technical items that constitute at least one embodiment or a plurality of the embodiments of the present invention, in particular, the embodiments or the examples. Corresponds to the reference numerals, reference symbols, and the like assigned to the technical matters expressed in the drawings corresponding to the above. Such reference numbers and reference symbols clarify the correspondence and bridging between the technical matters described in the claims and the technical matters of the embodiments or examples. Such correspondence / bridge does not mean that the technical matters described in the claims are interpreted as being limited to the technical matters of the embodiments or the examples.

[0007] A customer information collecting system according to the present invention bidirectionally connects an advertisement publisher server (1), a viewer terminal (3), and a viewer terminal (3) to an advertisement publisher server (1). Viewer terminal (3), including a transmission medium (5)
Transmits the information to the advertisement poster server (1) via the transmission medium (5), and the advertisement poster server (1) transmits the transmission medium (5) to the viewer terminal (3) in response to the information. Including a coupon, and further includes a store terminal (2) and another transmission medium (4) that bidirectionally connects the advertisement publisher server (1) and the store terminal (2). , The dealer terminal (2)
The coupon is transmitted to the advertiser server (1) via another transmission medium (4), and the advertiser server (1) determines whether the coupon is correct and discriminates it to the store terminal (2). Notify the result of A viewer using the viewer terminal (3) provides information and obtains a coupon. The coupon is exchanged for a specific service at the store where the store terminal (2) is located. The viewer provides information to the advertisement publisher server in order to obtain a specific service.

[0008] The advertisement poster server (1) includes a recording unit (9).
The recording unit (9) records the date and time when the advertiser server (1) issued the coupon, and records the date and time when the advertiser server (1) received the coupon from the store terminal (2). Is preferably performed.

[0009] The information relates to the viewer. Preferably, the information is the name, address, age, occupation, family structure, or email address of the viewer.

[0010] From the coupon, the viewer and the date and time when the coupon was issued can be uniquely specified. It is possible to obtain information on when one viewer gets a coupon and when he / she came to the store. Preferably, the coupon is a character string. The coupon is more preferably a barcode in terms of usability.

The advertisement poster server (1) provides an advertisement to the viewer terminal (3) via the transmission medium (5), and records the date and time when the viewer terminal (3) browsed the advertisement (9). To record. The coupon is issued for each product sold by the store where the store terminal (2) is located, and uniquely identifies the product. The information includes information on a product selected by the viewer. The information obtained is more detailed and preferred. Such detailed information increases the reliability of the prediction of the number of visitors to the store and the sales prediction of the product.

[0012] The customer information collecting method according to the present invention provides a viewer's action of providing information to an advertisement publisher, an advertisement publisher's action of issuing a coupon to the viewer, and a viewer's action of presenting a coupon to a store. Acts and acts of dealers providing specific services to viewers. The viewer provides information to the advertisement publisher server in order to obtain a specific service.

[0013] Preferably, the information relates to a viewer.
The coupon preferably specifies the viewer and the date and time when the coupon was issued.

[0014] Further, the act of the store transmitting the coupon to the advertiser and the act of the advertiser notifying the store whether the coupon transmitted from the store is correct prevents unauthorized use. Is preferred.

[0015]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Corresponding to the drawings, in an embodiment of a customer information collecting system according to the present invention, an advertisement publisher server connects to a store POS and a viewer terminal via a communication network. are doing. The advertisement poster server 1 is an information processing device exemplified by a workstation server. The advertisement publisher server 1 has an advertisement resource 8, an access history database 9, and a customer database 10.

The advertisement resource 8 records an advertisement homepage posted on the Internet. The advertisement home page describes information about stores and products and contents of a specific service received when a coupon number is presented to the store. The access history database 9
A history in which the viewer terminal 3 accesses the advertisement publisher server 1, a history in which coupon numbers are issued, and a history in which coupon numbers are used are recorded. The customer database 10 records information of a viewer who has accessed the advertisement homepage using the viewer terminal 3. The information includes the member number, address, name, age, occupation, family structure, telephone number, e-mail address, and the like of the viewer.

The advertisement poster server 1 further has an access management unit 6 and an access management unit 7. The access management unit 6 is connected to the external communication network 5.
The access management unit 6 publishes an advertisement homepage on the communication network 5. The access management unit 6 registers the information of the viewer in the customer database 10. The access management unit 6 further records the acquired information in the access history database 8. The access management unit 6 issues a coupon number at the request of the viewer terminal 3.

The access management unit 7 is connected to an external communication network 4. The access management unit 7 is a store P
Coupon number sent from OS2 to customer database 9
Check against the access history database 9 and record it in the access history database 8. The access management unit 7 further notifies information requested by the store POS2.

The store POS2 is an information processing device exemplified by a POS system, and is installed at a store. The store POS2 is connected to the advertisement publisher server 1 via the communication network 4. The store POS2,
The cash management is performed as a POS system, and the input coupon number is transmitted to the advertisement publisher server 1 and the information transmitted from the advertisement publisher server 1 is received.

The viewer terminal 3 is an information processing device such as a personal computer that can use the WWW service. The viewer terminal 3 is connected to the communication network 5. The communication network 5 is exemplified by the Internet.

When the viewer accesses the advertisement publisher server 1 using the browser terminal 3, the access management unit 6 of the advertisement publisher server 1 displays a login screen 11 as shown in FIG. indicate. On the login screen 11,
A message prompting the viewer to enter a member number, a member number input field 12, a membership button 13, and an OK button 14 are displayed.

When the viewer has not obtained the member number,
Viewers must provide membership information and obtain a membership number. When the enrollment button 13 on the login screen 11 is clicked with a mouse, an enrollment screen 15 shown in FIG. The postal code,
An input field 16 for member information including an address, name, age, occupation, family structure, telephone number, and e-mail address and an OK button 17 are displayed.

When the member information is input and the OK button 17 is clicked with the mouse, the member information is transmitted to the advertisement poster server 1. When the access management unit 6 of the advertisement publisher server 1 receives the member information, the access management unit 6 records the member information in the customer database 10, issues a member number, and displays the member information on the viewer terminal 3 as shown in FIG. The member number issuance screen 18 is displayed. The member number issuance screen 18 displays the member number of the viewer and an OK button 19. When the OK button 19 is clicked with the mouse, the access management unit 6
Displays the login screen 11 on the viewer terminal 3 again.

When the member number is described in the member number input field 12 of the login screen 11 and the OK button 14 is clicked with a mouse, the member number is transmitted to the advertisement poster server 1. When the access management unit 6 of the advertisement publisher server 1 receives the member number, the access management unit 6 collates the member number with the member information included in the customer database 9 and determines whether the received member number is correct. If the member number is correct, the access management unit 6 records the member number and the access date in the access history database 9. The access management unit 6 displays the advertisement homepage 21 as shown in FIG.

The advertisement homepage 21 displays information of a store / commodity, a coupon number issue button 22, and the contents of a specific service received by presentation of the coupon number. When the coupon number issue button 22 is clicked with the mouse, the access management unit 6 creates a coupon number in response to this. The coupon number uniquely determines the member number and the coupon number issue date. For example, the coupon number may be obtained by encrypting the member number and the coupon number issue date. The access management unit 6 records the member number and the coupon number issue date in the access history database 8. The access management unit 6 displays a coupon number issuance screen 23 as shown in FIG. The coupon number issuance screen 23 displays a coupon number and a print button 24. When the print button 24 is clicked with a mouse, a coupon is printed by a printer connected to the viewer terminal 3. The coupon ticket includes a coupon number or a barcode indicating the coupon number.

When a visitor goes to a store and purchases a product, the viewer presents a coupon number or a coupon ticket to the store. When the coupon number is input to the store POS2, the store POS2 transmits the coupon number to the advertisement publisher server 1. The access management unit 7 of the advertisement publisher server 1 determines whether the coupon number is correct, that is, whether the member number corresponding to the coupon number and the coupon number issue date exist. If the coupon number is correct,
The access management unit 7 records the member number corresponding to the coupon number corresponding to the coupon number and the coupon number issue date in the access history database 8. Access management unit 7
Notifies the store POS2 that the coupon number is correct and the specific service corresponding to the coupon number. At the store, the coupon number and a specific service for the viewer are exchanged. Examples of the specific service include a discount on a product purchase price, issuance of a drink ticket, presentation of a small gift, and the like.

From the access history and the coupon issuance history, it is analyzed whether or not the viewer is interested in the contents of the advertisement. From the coupon issue history and the coupon use history, it is analyzed how many of the viewers who were interested in the advertisement actually came to the store and purchased the product. The customer information collecting system according to the present invention can track the behavior of each viewer in detail. Analysis of this information can increase the reliability of the prediction of the number of visitors and the prediction of the sales of the product. Further, the specific service for the coupon number can increase the purchase motivation of the viewer.

In another embodiment of the customer information collecting system according to the present invention, the coupon number can further specify product information. The advertisement homepage 21 is provided with a coupon number issue button 22 for each product listed. When the coupon number issue button 22 is clicked with the mouse,
The access management unit 5 creates a coupon number in response to this. The coupon number can uniquely specify the member number, the coupon number issue date, and the product. The access management unit 6
The member number, the coupon number issue date, and the product are recorded in the access history database 8.

Instead of arranging a coupon number issue button 22 for each product, one coupon number issue button 22
A function for specifying a product may be added to the file. At this time, the product is specified after the coupon number issue button 22 is clicked with the mouse. Coupon number issue button 2
2 may match the product name / product image. Product name·
When a mouse is clicked on the product image, a coupon number is issued.

By issuing a coupon number for each product for each customer, more detailed information can be obtained. From such information, it is also possible to predict sales for each product.

In still another embodiment of the customer information collecting system according to the present invention, a coupon issuance desired product request button is arranged on an advertisement homepage. Viewers,
After clicking the coupon issue desired product request button with the mouse, specify the product you want to be discounted. The store selects a target product to be discounted by the coupon number using the result of the request.

Such request collection can attract the customer's interest because the customer's opinion is reflected in the price. The dealer can quickly grasp the needs of the market using the acquired information.

[0033]

According to the customer information collecting system and the customer information collecting method of the present invention, more detailed information of the customer can be easily collected. As a result, the reliability of the prediction of the number of visitors and the prediction of the sales of the product are further improved.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an embodiment of a customer information collecting system according to the present invention.

FIG. 2 is a diagram showing a login screen in the embodiment of the customer information collection system according to the present invention.

FIG. 3 is a diagram showing an enrollment screen in the embodiment of the customer information collecting system according to the present invention.

FIG. 4 is a diagram showing a member number issuance screen in the embodiment of the customer information collecting system according to the present invention.

FIG. 5 is a diagram showing an advertisement homepage in the embodiment of the customer information collection system according to the present invention.

FIG. 6 is a diagram showing a coupon number issuance screen in the embodiment of the customer information collection system according to the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... Advertisement publisher server 2 ... Retailer POS 3 ... Browser terminal 4,5 ... Communication network 6,7 ... Access management part 8 ... Advertisement resource 9 ... Access history database 10 ... Customer database 11 ... Login screen 12 ... Member number Input field 13 ... Admission button 14 ... OK button 15 ... Enrollment screen 16 ... Member information input field 17 ... OK button 18 ... Member number issue screen 19 ... OK button 21 ... Advertisement homepage 22 ... Coupon number issue button

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Claims (14)

[Claims] 1. An advertisement publisher server, a viewer terminal, and a transmission medium that bidirectionally connects the viewer terminal and the advertisement publisher server, wherein the viewer terminal includes the advertisement publication server. Transmitting information to the publisher server via the transmission medium, the advertisement publisher server issuing a coupon to the viewer terminal via the transmission medium in response to the information, further comprising: The advertiser server includes another transmission medium that bidirectionally connects the shop terminal, and the shop terminal transmits the coupon to the ad publisher server via the other transmission medium. Transmitting, the advertisement poster server determines whether or not the coupon is correct, and notifies the dealer terminal of the result of the determination via the other transmission medium. 2. The advertisement poster server according to claim 1, wherein the advertisement poster server has a recording unit, and the recording unit records the date and time when the advertisement poster server issued the coupon, and the advertisement poster server A customer information collecting system in which the date and time when the coupon is received from the store terminal is recorded. 3. The customer information collecting system according to claim 2, wherein the information is a customer information regarding a viewer who uses the viewer terminal. 4. The customer information collection system according to claim 3, wherein the information is a name, an address, an age, an occupation, a family structure, or an e-mail address of the viewer. 5. The customer information collection system according to claim 3, wherein the coupon uniquely identifies the viewer and the date and time when the coupon was issued. 6. The customer information collecting system according to claim 5, wherein the coupon is a character string. 7. The customer information collecting system according to claim 5, wherein the coupon is a bar code. 8. The advertisement publishing server according to claim 3, wherein the advertisement publishing server provides an advertisement to the browsing terminal via the transmission medium, and records a date and time when the browsing terminal viewed the advertisement in the recording unit. Customer information collection system. 9. The customer information collection system according to claim 8, wherein the coupon is issued for each product sold by a store where the store terminal is arranged, and uniquely identifies the product. 10. The customer information collecting system according to claim 9, wherein the information includes information on the product selected by the viewer. 11. The action of a viewer providing information to an advertisement publisher, the action of the advertisement publisher issuing a coupon to the viewer, the action of the viewer presenting the coupon to a store, A method of collecting customer information including an act of the store providing a specific service to the viewer. 12. The method according to claim 11, wherein the information is a customer information collection concerning the viewer. 13. The customer information collecting method according to claim 12, wherein the coupon specifies the viewer and the date and time when the coupon was issued. 14. The method according to claim 11, further comprising the step of notifying the store of the act of transmitting the coupon to the advertiser and whether the coupon transmitted from the store is correct. How to collect customer information, including the behavior of the advertiser.