JP2011242999A - Server device for information collecting and recording system, information collecting and recording program, and advertising medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information collecting and recording system capable of collecting data about effectiveness of advertisement and marketing for each product or service which is supplied as advertising information in advertising medium such as direct mail, and for each customer.SOLUTION: An information analyzing system 100 comprises a configuration capable of associating information which shows whether customers are interested in a product or service that was supplied as advertising information in direct mail 10 and whether the customers purchased the product or service, for each of the customers to collect such information by utilizing the direct mail 10 and membership cards.

Description

  The present invention belongs to the technical field of collecting information on customer interest and purchase history for goods or services in conjunction with advertising media such as direct mail.

  In recent years, with the development of networks such as the Internet and communication terminal devices such as portable telephones and personal computers, advertisements for products or events have been widely used. Yes. For example, the advertisement is browsed by incorporating data related to the advertisement into web page data such as a web (World Wide Web) site, or the advertisement is browsed by distributing an e-mail in which the advertisement is formed. Is widely done in general. In particular, recently, a URL (Uniform Resource Locator) address indicating the address of Web page data is posted in direct mail, and various types of information are provided to users who are interested in the direct mail via the Web page. There are many techniques that increase advertising effectiveness by advertising in conjunction with direct mail or coupons, such as a technique or an advertising technique for attracting customers by posting coupons on Web page data.

  Under such circumstances, the direct mail that advertises products or events and the coupon are linked to collect the user's visit history or visit history (hereinafter referred to as “visit history”) and the direct mail effect of the store. Alternatively, an information collection system using coupons (hereinafter simply referred to as “information collection system”) that can improve the visit effect and verify the advertising effect of direct mail based on the collected store visit history and the like is known. (For example, Patent Document 1).

  The information collection system described in Patent Document 1 associates a kiosk terminal device that reads a customer ID and type information of the direct mail from the direct mail and issues a coupon printed with the customer ID, and the purchase history of the customer and the product. And a POS terminal device that reads coupon information and product information when the customer purchases the product. This information collection system collects information on user visit history and product purchase history by issuing coupons having information about customers based on direct mail and by presenting the issued coupons when purchasing products. The advertising effect of direct mail based on direct mail can be verified.

JP 2007-299104 A

  However, in the information collection system described in Patent Document 1, although the customer visit history and product purchase history based on direct mail can be collected as data, individual products posted in direct mail are collected. Or the advertising effect for each service (hereinafter referred to as “product etc.”) cannot be verified. Specifically, in the information collection system described in Patent Document 1, it is not possible to collect data about the presence or absence of a product that the customer is interested in, and whether or not the product has been purchased. It is not possible to verify the advertising effect and sales effect for each customer and each product listed in

  The present invention has been made to solve the above-mentioned problems, and its purpose is to verify the advertising effect and the sales effect for each customer in products or services provided as advertising information in advertising media such as direct mail. It is to provide an information collection and recording system that can collect data that can be recorded.

  (1) In order to solve the above-mentioned problem, the server device for information collection and recording system of the present invention uses a communication terminal device and an advertising medium provided to a customer, and a product or advertising information provided by the advertising medium. A server device for an information collection and recording system that collects customer interest in service and purchase history as information, and is an access code provided together with the advertisement information by the advertisement medium, and customer identification information given to each customer in advance A database in which content data is provided in association with an access code unique to each product and each product or service and for providing supplementary information for advertisement information of the product or service to a customer; and the communication terminal device A communication interface for performing data communication and the access transmitted by the communication terminal device; When the code is received, the content data recorded in association with the access code is transmitted to the communication terminal device so as to be viewable, and when the product or service is purchased by the customer Receiving the merchandise / service identification information from the merchandise or service input to the settlement processing terminal device that performs the settlement processing and the customer identification information read from the recording medium of the customer by the settlement processing terminal device A purchase history indicating whether or not the product or service has been purchased for each customer identification information based on the processing means, the received customer identification information and product / service identification information, and the access code of the transmitted content data Information and transmission history information indicating whether or not the content data is transmitted are recorded in the database. And a recording control means, in the database has a structure that the same product or the same content data is associated with a different access code in the service is more recorded.

  Normally, for customers who have requested browsing of content data having supplementary information on products or services based on access codes, it is assumed that they are interested in the products or services in the content data, so the information of the present invention With the above-described configuration, the collection and recording system server device records, for each customer, transmission history information indicating whether or not content data has been transmitted to the customer, together with purchase history information indicating whether or not a product or service has been purchased for each customer. be able to.

  Therefore, the present invention relates to a product or service provided as advertisement information in an advertising medium such as direct mail, for each customer and for each product or service, whether or not the product or service is interested. It is possible to collect information capable of verifying the advertising effect for each customer and each product or service and the sales effect associated therewith, such as analyzing for each customer in association with each other.

  (2) In the server device for an information collection and recording system of the present invention, the transmission processing unit recognizes the transmission time of the transmitted content data, and the reception processing unit includes the customer identification information and the product / service identification. Recognizing the purchase time when settlement processing was executed together with the information, the recording control means records the recognized transmission time and purchase time in the database as the transmission history information or purchase history information, respectively. Yes.

  With this configuration, the present invention can record the transmission time in the database as transmission history information, and can record the purchase time in the database as purchase history information. Since information can also be collected about the timing of browsing or the purchase timing of goods or services, the advertising effect for each customer on the goods or services provided by the advertising medium and the accompanying sales effects are verified, including the timing in time. be able to.

  (3) In the server device for information collection and recording system of the present invention, the server device further includes an analysis unit that analyzes the effect of the advertising medium in association with the purchase history information and the transmission history information recorded for each customer, The analysis means requests (a) browsing of content data in each product or service with respect to the number of customers who provided the advertising medium, and (b) content data in each product or service. The number of customers who purchased the product or service without requesting browsing, (c) the number of customers who have requested the browsing of content data in each product or service and have not purchased the product or service, or (d ) Purchase the product or service without requesting browsing of the content data for each product or service No customer number, has a configuration for analyzing at least any one of the relationships.

  With this configuration, the present invention can determine whether a customer is interested in a product or service provided as advertising information in an advertising medium such as direct mail, and whether or not the product or service has been purchased. Can be analyzed as the relationship with the number of customers who have provided the advertisement, so that the advertising effect as a whole and the sales effect associated with the product or service provided by the advertising medium can be verified as the effect of the entire advertising medium. .

  (4) In the server device for an information collection and recording system of the present invention, the content data includes a coupon data to which a purchase amount is discounted when a customer purchases a product or service. With this configuration, the present invention can provide an incentive to the customer regarding access to the content data, so that the advertising effect can be improved while verifying the advertising effect.

  (5) The server device for the information collection and recording system of the present invention has a configuration in which the access code is converted into a two-dimensional barcode. With this configuration, since the access code is formed by, for example, a two-dimensional barcode such as a matrix type represented by QR code (registered trademark), the access code is saved by a simple code pattern and in a space-saving manner. The access code can be read from the advertisement medium at high speed and accurately by the communication terminal device.

  (6) The information collection and recording program of the present invention uses a communication terminal device and an advertising medium provided to a customer, and information on customer interest and purchase history for products or services provided with advertising information by the advertising medium. An information collection and recording program that is collected by a computer as an access code provided together with the advertisement information by the advertisement medium when the computer receives the access code transmitted by the communication terminal device. Content recorded in a database for providing the customer with supplementary information for the advertisement information of the product or service in association with the access code unique to each customer identification information and product or service previously attached to each customer The communication interface can be viewed on the communication terminal device. Transmission processing means for transmitting via a service, when the product or service is purchased by the customer, the customer identification information and purchase read by the payment processing terminal device that performs payment processing from a recording medium possessed by the customer Based on the reception processing means for receiving the product / service identification information of the product or service to be received via the communication interface, the received customer identification information and the product / service identification information, and the access code of the transmitted content data, The computer functions as recording control means for recording purchase history information indicating whether or not the product or service is purchased and transmission history information indicating whether or not the content data is transmitted in the database for each customer identification information, and the computer. As the transmission processing means. Have the same content data in the scan, has a structure to function to transmit the content data from the plurality of recorded in the database by the different access codes, browsable in the communication terminal device.

  An information processing system according to the present invention can be configured by installing the above program in a computer.

  (7) An advertising medium of the present invention is an advertising medium used for an information collecting and recording system that collects customer interest and purchase history as information for products or services provided with advertising information, and includes a plurality of products or services. An access code for providing advertisement information together with the advertisement information of the product or service, and a storage location on the network for content data for allowing the communication terminal device to browse additional information for the advertisement information of the product or service The access code is a unique access code provided for each customer identification information and each product or service previously given to each customer, and the same content in the same product or service. Applicable from databases with multiple data records Has a configuration is intended for specifying a content data that.

  With this configuration, the advertising medium of the present invention records, in the database for each customer, transmission history information indicating whether or not the content data is transmitted to the customer, together with purchase history information indicating whether or not the product or service has been purchased for each customer. An access code can be provided. Accordingly, the present invention relates to a product or service provided as advertising information in an advertising medium such as direct mail, whether or not the customer or each product or service is interested in the product or service, and whether or not the purchase is made. The information can be used as an advertisement medium capable of collecting information for verifying the advertising effect for each customer and each product or service for the product or service and the accompanying sales effect.

  Whether the information collection / recording system and the information collection / recording program of the present invention are interested in the product or service provided as advertisement information in an advertising medium such as direct mail for each customer and each product or service. It is possible to collect information that can verify the advertising effect for each customer and each product or service and the sales effect associated therewith, such as analyzing for each customer by associating whether or not purchased and whether or not purchased.

  In addition, the advertisement medium of the present invention has purchased and purchased whether or not the product or service provided as the advertisement information in the advertisement medium such as direct mail is interested in the product or service for each customer and each product or service. Use as an advertising medium that can collect information that can verify the advertising effect for each customer and product or service for the product or service and the sales effect that accompanies the product or service, such as analysis for each customer in association with Can do.

1 is a system configuration diagram in an embodiment of an information collection and recording system according to the present invention. It is an example of the direct mail which concerns on this invention. It is a figure for demonstrating the method to acquire web page data from the two-dimensional barcode of direct mail in the communication terminal device in one Embodiment. It is a block diagram which shows the structure of the server apparatus of one Embodiment. 6 is an example of transmission history management information and purchase history management information recorded in a database according to an embodiment. It is an example of the analysis result of one Embodiment, Comprising: It is a Venn diagram produced | generated by the predetermined | prescribed analysis process. It is a flowchart which shows the operation | movement of the communication terminal device accompanying the transmission control processing of the web page data in the server apparatus of one Embodiment, and the recording control process of access time information. It is a flowchart which shows the operation | movement of the recording control process in the payment process in the POS register terminal device of one Embodiment, and purchase time information reception processing, and the server apparatus in connection with it.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In the following embodiment, the direct mail 10 to which the URL address of the Web page data 40 converted into a two-dimensional barcode is assigned for each customer and for each product or service (hereinafter referred to as “product etc.”). And using the direct mail 10 and a membership card such as a point card possessed by each customer, while providing Web page data 40 having supplementary information such as products, predetermined information such as purchase history information of products etc. This is an embodiment in which the server device for information collection and recording system, the information collection and recording program, and the advertising medium according to the present invention are applied to the information analysis system 100 that analyzes and acquires the information.

<Information analysis system>
First, the information analysis system 100 of this embodiment is demonstrated using FIG. FIG. 1 is a system configuration diagram showing the configuration of the information analysis system 100 of the present embodiment.

  As shown in FIG. 1, the information analysis system 100 browses Web page data 40 related to products etc. to the customer based on a two-dimensional barcode in which the URL address provided together with the advertisement information such as the products by the direct mail 10 is incorporated. Communication terminal devices 200-1 and 200-2, and a barcode that is fixedly installed in the store, reads a membership number recorded on a membership card when purchasing a product, etc., and is attached to a package of the product, etc. POS register terminal device 300 that performs payment processing by reading data, and a server device 400 that has a database 410 and performs management of Web page data 40, management of purchase history of products and the like, and predetermined analysis.

  The communication terminal devices 200-1 and 200-2, the POS register terminal device 300, and the server device 400 are connected to various networks 20 such as the Internet, a public telephone network, or an in-store LAN, and data is individually transmitted through the network 20. Communication is performed. A communication terminal device 200-2 that performs wireless communication such as a portable telephone is connected to the network 20 via the base station 30, and a predetermined wireless system is used between the communication terminal device 200-2 and the base station 30. Data communication is executed.

  The Web page data 40 is a WWW formed by a markup language such as HTML (Hyper Text Markup Language) or XML (Extensible Markup Language) that is constructed by using document or image element data using an identifier called a tag. System resource data (hereinafter also referred to as “content data”). The incidental information includes information on the product more detailed than the description of the product provided by the advertisement information, information for explaining how to use the product, information indicating an example of using the product, and an example of providing the service This is element data of moving image data or still image data that is included in the Web page data 40 and includes information related to coupons for discounting a predetermined amount from the purchase price when purchasing information, products, and the like. A membership card is a portable registration certificate issued in order to receive provision of a predetermined service that requires registration in advance, and is based on a membership number that is customer identification information given to each customer. It is a recording medium used for managing customers.

  The information analysis system 100 is provided with the advertisement address of the product and the URL address of the Web page data 40 converted into two-dimensional barcode for providing information other than the advertisement information in each product as supplementary information. Direct mail 10 is used. In particular, in the information analysis system 100, the same advertisement information such as the product name or service name, price, and provision period is posted, while information about the customer such as the destination is provided for each customer and the product for providing supplementary information. A direct mail 10 is used in which a unique URL address is provided as a two-dimensional barcode for each.

  In particular, in the information analysis system 100, the server device 400 manages the Web page data 40 having supplementary information in advertisement information such as products in association with the URL address, and requests the user (hereinafter referred to as “browsing request”). ), The corresponding Web page data 40 is transmitted to the communication terminal devices 200-1 and 200-2 so as to be viewable. Then, the server device 400 determines whether the customer is interested in the product or service, based on the URL address, for each customer, the communication terminal devices 200-1 and 200- of the Web page data 40 in each product. Record the presence or absence of transmission to 2. That is, since the posted URL address is an address unique to each customer, it is possible to specify the customer by the URL address, and a customer interested in the product requests browsing of the Web page data 40. Since it is assumed, the server apparatus 400 can collect the presence or absence of interest in the product or service for which the advertisement information is provided by the direct mail 10 by managing the URL address.

  On the other hand, in the information analysis system 100, the server device 400 is a member issued for each customer based on the payment processing executed by the POS register terminal device 300 in order to manage the purchase history of products and the like for each customer. The purchase history of merchandise and the like for each customer is managed using information on the card and merchandise at the time of payment processing. Specifically, when a customer purchases a predetermined product or the like, the server device 400 reads the member number read from the membership card by the POS register terminal device 300 and the purchased product etc. package or a predetermined label. Based on the product / service identification information, such as a product identification number (hereinafter referred to as “product / service identification number”), the presence / absence of purchase of the product, etc. is collected for each customer as data.

  As described above, the information analysis system 100 uses the direct mail 10 and the membership card to determine whether the customer is interested in the product or service provided as the advertisement information in the direct mail 10 and the product or service. The information indicating whether or not the product has been purchased can be collected in association with each customer. In the information analysis system 100, the server device 400 associates the presence / absence of interest in the product etc. for which the advertisement information is provided for each customer and each product, etc. and the presence / absence of purchase of the product, etc. The advertising effect and the sales effect of the direct mail 10 with respect to the number of customers who sent the message are analyzed, and the analysis result is provided to the system administrator.

<Direct mail>
Next, the direct mail 10 of this embodiment will be described with reference to FIG. 2 is an example of the direct mail 10 of the present embodiment, FIG. 2A is the front surface of the direct mail 10, and FIG. 2B is the back surface of the direct mail 10.

  The direct mail 10 is an advertising medium that is individually sent to each customer, provides advertising information for a plurality of products, and attracts customers to the store and purchases the products. In addition, the direct mail 10 is formed by variable printing in which a two-dimensional bar code URL address of the Web page data 40 posted together with advertisement information in some products or the like is different for each customer. That is, although the direct mail 10 has the same type and content of the product etc. provided as the advertisement information, the URL address of the Web page data 40 for providing the supplementary information of the product etc. is different for each customer. Things are posted. Further, in each direct mail 10, URL addresses are posted as two-dimensional barcodes (hereinafter also referred to as “QR codes (registered trademark)”) 15a and 15b.

  Specifically, on the surface of the direct mail 10, as shown in FIG. 2 (a), customer sending information 11, store information 12, map information 13, and products to be sold with emphasis are shown. Part of the advertisement information (hereinafter referred to as “special price advertisement information”) 14 and a two-dimensional barcode (hereinafter referred to as “surface two-dimensional barcode”) 15a that differs for each customer are printed. In particular, the surface two-dimensional barcode 15a is obtained by converting a URL address different for each customer into a two-dimensional barcode for causing the customer to browse the Web page data 40 having coupon image data as supplementary information.

  On the other hand, on the back side of the direct mail 10, as shown in FIG. 2 (b), advertisement information about each product (hereinafter referred to as “product advertisement information”) 16 and an advertisement information area for some products, etc. A two-dimensional barcode (hereinafter referred to as “backside two-dimensional barcode”) 15b formed inside is printed. In particular, the back surface two-dimensional barcode 15b is obtained by converting two different URL addresses into two-dimensional barcodes for each customer in the Web page data 40 for providing supplementary information such as corresponding products.

<Communication terminal device>
Next, communication terminal devices 200-1 and 200-2 according to the present embodiment will be described with reference to FIGS. FIG. 3 is a diagram for explaining a method of acquiring Web page data 40 from a two-dimensional barcode of direct mail in communication terminal apparatuses 200-1 and 200-2.

  Each of the communication terminal devices 200-1 and 200-2 is a terminal device such as a personal computer or a mobile phone. Each of the communication terminal devices 200-1 and 200-2 is mainly configured by an input interface such as a keyboard, a numeric keypad, or a mouse, a display unit 210 such as a display or a display panel, a CPU, and a memory. Each of the communication terminal devices 200-and 200-2 is loaded with an application program (hereinafter referred to as “browser”) for reading and browsing resource data such as the Web page data 40. Each of the communication terminal devices 200-1 and 200-2 acquires various Web page data 40 by starting a browser and specifying a URL address, and displays the various Web page data 40 on the display unit 210. . The communication terminal devices 200-1 and 200-2 are configured to be able to print the browsed web page data 40 on a predetermined sheet in conjunction with a printing device such as a printer (not shown).

  In the case of a portable telephone (communication terminal device 200-2), as shown in FIG. 3, a camera that captures a two-dimensional bar-coded URL address posted in direct mail 10 and the camera captures the image. And a function of acquiring a text-formed URL address by analyzing the image. Then, the mobile phone (communication terminal device 200-2) receives the Web page data 40 based on the text-formed URL address, and the operator of the mobile phone (communication terminal device 200-2) via the browser. The web page data 40 received by the customer is browsed.

  In particular, when acquiring the corresponding Web page data 40 based on the surface two-dimensional barcode 15a indicating the URL address of the Web page data 40 having the accompanying information of the coupon information 41, a portable telephone (communication terminal device 200- In 2), as shown in FIG. 3A, the surface two-dimensional barcode 15a is displayed on the display unit 210, and is captured by a camera (not shown) and read as image data. In addition, the mobile phone (communication terminal device 200-2) analyzes the read image data to obtain a text URL address, and stores it in the database 410 via the server apparatus 400 based on the text URL address. to access. Then, the mobile phone (communication terminal device 200-2) acquires the corresponding Web page data 40 and displays it on the display unit 210, and browses the incidental information of the coupon information 41 that is different for each customer to the customer who is the operator. Let

  The incidental information provided by the web page data 40 may be incidental information formed by a moving image such as navigation information indicating a route to the store instead of or in addition to the coupon information 41. . However, the coupon information 41 and the navigation information are provided to each customer as additional information, which is different for each customer.

  Communication terminal device (portable telephone) 200-2 has a storage unit (not shown) inside, can store received Web page data 40 in the storage unit, and stores a Web page stored by a predetermined operation. The data 40 can be read out. Therefore, the customer who is the operator only displays the Web page data 40 obtained by accessing in advance without accessing the server device 400 again on the display unit 210 of the communication terminal device 200-2 during the settlement process. Coupon information 41 can be presented to store staff.

  On the other hand, when acquiring the corresponding Web page data 40 based on the back surface two-dimensional barcode 15b indicating the URL address of the Web page data 40 having the product description moving image information 42 for executing detailed description of the product as supplementary information. As with the front surface two-dimensional barcode 15a, the rear surface two-dimensional barcode 15b is displayed on the display unit 210, captured by a camera (not shown), and read as image data. The mobile phone (communication terminal device 200-2) analyzes the read image data to acquire a URL address, and accesses the database 410 via the server device 400 based on the acquired URL address. Then, the portable telephone (communication terminal device 200-2) acquires the corresponding Web page data 40, displays it on the display unit 210, and operates the incidental information of the product description moving image information 42 for explaining the details of the product. To a customer who is an expert. It should be noted that the same supplementary information, that is, the same product description video information 42 can be browsed by the same Web page data 40 for the same product, etc. even if it is a two-dimensional barcode posted in different direct mails 10. Provided.

<POS register terminal device>
Next, the POS register terminal device 300 of this embodiment will be described with reference to FIG.

  As shown in FIG. 1, the POS register terminal device 300 has an input device such as a keyboard (not shown) and a barcode reader 310, and communicates with the server device 400 via the network 20, and the product purchased by the customer. It is the payment processing terminal device which performs payment.

  Specifically, when the customer purchases a predetermined product or the like, the POS register terminal device 300 reads the member number from the membership card presented by the customer with the barcode reader 310, and the package of the product or the predetermined The barcode / reader 310 reads the product / service identification number of the product or service purchased from the label. In addition, the POS register terminal device 300 cooperates with the database 410 via the server device 400 to obtain information on the customer (hereinafter referred to as “customer information”) and pre-registered product information recorded therein. While referring, each information such as the customer name, the amount of the product, the name of the product, etc. is recognized based on the recognized member number and the product / service identification number. The POS register terminal device 300 has a clock function for managing the current time, and performs a settlement process such as the total amount of goods while recognizing the current time during the settlement process. The POS register terminal device 300 may recognize information related to the customer such as a customer name based on customer information registered in advance in the inside, and the product / service identification number is appropriately stored in the database 410 via the server device 400. May be accessed to recognize predetermined information.

  On the other hand, the POS register terminal device 300 manages current purchase time information (hereinafter referred to as “purchase time information”) when executing a payment process in order to manage purchase histories such as products purchased by each customer and purchase time. ) In association with the acquired member number and product / service identification number.

  The POS register terminal device 300 displays the displayed coupon information 41 or the coupon information when the customer presents the coupon information 41 displayed on the mobile phone (communication terminal device 200-2) or the printed coupon. The bar code provided by the coupon is read, and the amount displayed by the coupon is discounted at the time of settlement. When a coupon is used, the fact is transmitted to the server device 400 in order to record it in the database 410 in association with the corresponding customer identification number as usage information.

<Server device>
Next, the server apparatus 400 of this embodiment is demonstrated using each figure of FIGS. FIG. 4 is a block diagram showing the configuration of the server device 400 of this embodiment, and FIG. 5 is an example of transmission history management information 411 and purchase history management information 412 recorded in the database 410. FIG. 6 is an example of the analysis result, and is a Venn diagram generated by the analysis process.

  The server device 400 manages the Web page data 40 recorded in the database 410 with a different URL address for each membership number, and the Web page data transmitted to the communication terminal devices 200-1 and 200-2 of each customer. The transmission time information (hereinafter referred to as “access time information”) is recorded in the database 410 in association with the 40 URL addresses. In particular, the server device 400 records a plurality of the same Web page data 40 in the same product or service in the database 410 with different URL addresses, and manages each customer. Therefore, the server device 400 determines whether or not the Web page data 40 is transmitted to the customer based on whether or not the access time information is recorded, that is, whether or not the customer shows an interest in the product or service based on the access time information. It is configured to be able to.

  In addition, the server device 400 receives the member number, the product / service identification number, and the purchase time information transmitted from the POS register terminal device 300, and associates the purchase time information with the member number and the product / service identification number. The database 410 is configured to record information as information indicating whether or not a product has been purchased (hereinafter also referred to as “purchase history information”). In particular, the server device 400 is configured to be able to determine whether or not a product has been purchased for each customer based on the presence or absence of purchase time information.

  Specifically, as shown in FIG. 4, the server device 400 includes a database 410 in which various data such as Web page data 40 is recorded, a communication interface 420 that is connected to the network 20 and performs data communication, a Web The data processing unit 430 performs management of page data 40, management of access time information, and management of purchase time information. The server device 400 also includes a system clock unit 440 that manages the current time, a display unit 460 that displays analysis results, and an operation unit 450 that performs various operations. The database 410, the communication interface 420, the data processing unit 430, the system clock unit 440, the operation unit 450, and the display unit 460 are connected to each other via a bus B so that data is exchanged.

  The database 410 includes Web page data 40 for the back side of the direct mail 10 having supplementary information related to the product for which the advertisement information is provided by the direct mail 10, and coupon information 41 or navigation information for each URL address. Web page data 40 for the surface of the direct mail 10 having additional information other than the additional information is recorded in association with each URL address for each customer. That is, even in the database 410, a plurality of the same Web page data 40 having incidental information such as the same product is recorded in the database 410 with different URL addresses for each member number.

  On the other hand, in the database 410, management information (hereinafter referred to as “transmission history management information”) 411 related to transmission of Web page data 40 including access time information as shown in FIG. Management information (hereinafter referred to as “purchase history management information”) 412 related to the purchase history including “”. In the transmission history management information 411, as shown in FIG. 5A, for each member number, a plurality of Web page data 40 having a customer name and additional information such as a product for which advertisement information is provided by the direct mail 10 is provided. URL address and access time information for each URL address. In particular, each access time information functions as information (hereinafter referred to as “transmission history information”) indicating whether or not the Web page data 40 has been transmitted to the customer and viewed, and the access time information is recorded. Is used as information indicating that the corresponding Web page data 40 is being browsed by the customer. Each access time information is current time information received from the system clock unit 440 when a request for browsing the Web page data 40 is received by the server device 400, and is updated every time a request for browsing the Web page data 40 is received. Is done.

  Further, the transmission history management information 411 in FIG. 5A includes the first URL address “http: //.../ 1234 /” and the second URL address “http” of the customer name “Taro Dainippon” of the membership number 1001. : / ... .. 12341 / "is transmitted at the time indicated by the access time information, that is, the Web page data 40 corresponding to the first URL address and the second URL address. Since the access time information is not recorded for the other Web page data 40, it has not been transmitted yet and has not been browsed.

  Further, as shown in FIG. 5B, the purchase history management information 412 includes, for each customer, a membership number, a customer name, and purchase time information associated with the purchased product. In particular, each purchase time information is current time information transmitted from the POS register terminal device 300 when the product is settled by the POS register terminal device 300. Each purchase time information functions as information indicating whether or not the product has been purchased by the customer. When the purchase time information is recorded, the corresponding product is purchased by the customer. It is used as information indicating. Note that the purchase history management information 412 in FIG. 5B indicates that the first product □□ of the customer name “Taro Dainippon” with the membership number 1001 is purchased at the time indicated by the purchase time information. For other products and other customers in Mr. Taro Dainippon, this indicates that the product has not been purchased.

  The database 410 also records customer information such as the customer's address or e-mail address, and the customer information is used when creating the direct mail 10. Further, when a coupon is used, the database 410 records that fact in association with the corresponding customer identification number as usage information.

  The communication interface 420 is connected to the network 20 under the control of the data processing unit 430, and under the control of the data processing unit 430, various data communication with the communication terminal devices 200-1 and 200-2 and the data are performed. Performs communication control related to communication.

  The data processing unit 430 is mainly configured by a CPU, a ROM, a RAM, and a hard disk. A predetermined program is executed on a predetermined application, and various functions in the server device 400, that is, in conjunction with the communication interface 420, that is, The transmission processing of the Web page data 40, the recording control processing of the access time information, the reception processing of the purchase time information, the recording control processing of the purchase time information, and the advertising effect analysis processing by the direct mail 10 are realized. Various control information for controlling each unit is recorded in the ROM, and various programs such as a control program or an OS (Operating System) are recorded in the hard disk. Further, the CPU executes the various processes described above by executing a program recorded on the hard disk, and the RAM is used as a work area.

  In addition, the data processing unit 430 activates the application, and as illustrated in FIG. 4, the transmission processing unit 431 that performs transmission processing of the Web page data 40 and the reception processing that performs reception processing of receiving purchase time information. A means 432, a recording control means 433 for recording access time information and purchase time information in the database 410, and an analysis means 434 for performing a predetermined analysis are constructed.

  When the transmission processing unit 431 receives the browsing request of the Web page data 40 and the predetermined URL address with the communication terminal devices 200-1 and 200-2 via the communication interface 420, the transmission processing unit 431 creates the database 410 based on the received URL address. While searching, the corresponding Web page data 40 is read out. Then, the transmission processing unit 431 transmits the read web page data 40 to the communication terminal apparatuses 200-1 and 200-2 that have requested browsing through the communication interface 420.

  The reception processing means 432 is linked with the POS register terminal device 300, and the member number, the product / service identification number, and the purchase time information at which the settlement processing is executed, transmitted from the POS register terminal device 300 when the customer purchases the product. Is received via the communication interface 420.

  When the transmission processing unit 431 transmits the Web page data 40, the recording control unit 433 receives the current time as the transmission time from the system clock unit 440, and the transmission history management information 411 stores the transmitted Web page data 40. The received transmission time is recorded in the database 410 as access time information in association with the same URL address as the URL address. Further, the recording control unit 433 associates the member number and the product / service identification number with the corresponding member number in the purchase history management information 412 based on the member number, the product / service identification number and the settlement process received by the reception processing unit 432. Purchase time information is recorded in the database 410.

  The analysis unit 434 includes the number of customers who sent the direct mail 10 for each product and whether or not the access time information is recorded based on the operation of the system administrator by the operation unit 450 or automatically by a predetermined program. Based on the transmission history management information 411 and the purchase history management information 412 including whether or not the purchase time information is recorded, a predetermined analysis process for verifying the advertising effect and the sales effect of the direct mail 10 is executed.

  Specifically, as shown in FIG. 6, the analysis unit 434 divides into a member group and a non-member group, purchases a person who is a direct mail target, a web page data access person who accesses the web page data 40, a product or a service. A Venn diagram in which the relationships of the purchased buyers are collectively and visually represented is created and displayed on the display unit 460.

Further, the analysis unit 434 requests (1) browsing of the Web page data 40 with respect to the number of customers who sent the direct mail 10 for each product, and the ratio of the number of customers who purchased the product,
(2) The ratio of the number of customers who purchased products etc. without requesting browsing of the web page data 40,
(3) The ratio of the number of customers who have requested browsing of the web page data 40 and have not purchased products or services, and
(4) The ratio of the number of customers who have not requested the provision of the web page data 40 and have not purchased goods or services,
Is analyzed.

  Note that the analysis unit 434 performs direct mail including the timing when the communication terminal devices 200-1 and 200-2 browse the Web page data 40 or purchase the product or service based on the access time information and the purchase time information. The advertising effect for each customer on the product or service provided by the customer 10 and the sales effect associated therewith may be verified including the time timing.

The analysis unit 434 also includes transmission history management information 411 including the presence / absence of recording of access time information for each product and purchase based on the operation of the system administrator by the operation unit 450 or automatically by a predetermined program. Based on the purchase history management information 412 including the presence / absence of recording of time information, the destination list-up process in the DM strategy for determining the destination of the next direct mail 10 may be executed. Specifically, the analysis unit 434 uses the customer history information stored in the database 410 based on the transmission history management information 411 and the purchase history management information 412.
(1) A customer who does not request browsing of any Web page data 40 with respect to the Web page data 40 indicating the product and incidental information other than the product, and has not purchased any product,
(2) A customer who has requested browsing of any Web page data 40 for the Web page data 40 indicating the product and incidental information other than the product, but has not purchased any product,
(3) A customer who has requested to browse the Web page data 40 of the product and has not purchased the product or service, and (4) has requested to browse the Web page data 40 of the product and purchased the product. Customers,
List data to be displayed on the display unit 460, list data to be printed out by a printer (not shown), or data provided to a direct mail generation unit (not shown) that generates the direct mail 10 is listed data. Is generated. This list update data may be constituted only by the name of the customer, or may be constituted by including an address and other information relating to the customer.

  The system clock unit 440 manages the current time in conjunction with a time server device (not shown) via the network 20. Further, the system clock unit 440 recognizes the transmission time with reference to the current time based on an instruction from the data processing unit 430, and transmits information on the recognized transmission time to the data processing unit 430.

  The operation unit 450 is input means such as a keyboard and a mouse, and is used when executing the above-described analysis processing. The display unit 460 includes a panel of liquid crystal elements or EL (Electro Luminescence) elements, generates display data based on an instruction from the data processing unit 430, and displays a predetermined image. In particular, the display unit 460 displays the result analyzed by the data processing unit 430 such as the Venn diagram shown in FIG.

<Web page data transmission processing and access time information recording control processing>
Next, Web page data transmission processing and access time information recording control processing in the server device 400 of the present embodiment and the operation of the communication terminal device (portable telephone) 200-2 will be described with reference to FIG. FIG. 7 is a flowchart showing a Web page data transmission process and an access time information recording control process in the server apparatus 400, and an operation of the communication terminal apparatus (mobile phone) 200-2 associated therewith.

  In this operation, it is assumed that the direct mail 10 has already been provided to the customer. The database 410 has already recorded Web page data 40 that can be browsed by the two-dimensional barcode posted on the direct mail 10, and the transmission history management information 411 and the purchase history management information 412 are accessed for each customer. It shall be recorded except time information and purchase time information. Note that this operation differs only in the URL address as the access destination regardless of whether it is the front surface two-dimensional barcode 15a or the back surface two-dimensional barcode 15b, and is executed by the following processing in either case. The operator in this operation is a customer to whom a direct mail is sent. Furthermore, although this operation will be described using a mobile phone as the communication terminal device 200, similar processing is executed even in another communication terminal device 200 such as a personal computer.

  First, when the communication terminal apparatus 200-2 captures an image of a two-dimensional bar code posted on the direct mail 10 based on an instruction from a customer who is an operator (step S101), the communication terminal apparatus 200-2 captures 2 The dimension bar code image is analyzed to recognize the URL address converted into text (step S102).

  Next, the communication terminal device 200-2 displays the URL address converted to text and whether or not to access the URL address on the screen (step S103), and waits for an operator input. At this time, when a predetermined operation is executed by the operator (step S104), the communication terminal device 200-2 detects whether or not to access the URL address based on the operation of the operator (step S105). When the communication terminal device 200-2 detects an operation for accessing the URL address (step S105: Yes), the communication terminal apparatus 200-2 proceeds to the process of step S106, and when it detects an operation for not accessing the URL address (step S105). : No), that effect is displayed on the screen (step S106), and this operation is terminated.

  Next, when the communication terminal device 200-2 detects an operation to access the URL address in the process of step S104, the communication terminal device 200-2 transmits the URL address recognized as the browsing request for the Web page data 40 to the server device 400 (step S104). S107), waiting for reception of the Web page data 40.

  On the other hand, in the server device 400, when the communication interface 420 receives the browsing request and the URL address transmitted from the communication terminal device 200-2 (step S201), the transmission processing unit 431 performs the database 410 based on the received URL. And the corresponding Web page data 40 is transmitted to the communication terminal device 200-2 (step S202).

  Next, the recording control unit 433 receives the transmission time recognized by the system clock unit 440 (step S203), and associates the access time information with the corresponding member number and URL address based on the received URL address in the database. 410 (step S204), and this operation is terminated.

  On the other hand, when receiving the web page data 40 (step S108), the communication terminal device 200-2 starts the browser, displays the web page data 40 on the screen, and allows the operator to view the accompanying information (step S109). This operation ends.

  In addition, when moving image information (for example, product description moving image information 42 shown in FIG. 3) is incorporated as supplementary information in the Web page data 40, the communication terminal device 200-2 performs the moving image at a predetermined timing. The reproduction of the image information is started, and the moving image information is reproduced while appropriately communicating with the server device 400 to exchange the moving image information. Further, in the Web page data 40 displayed on the screen of the communication terminal device 200-2, when an instruction to browse a different Web page data 40 is input by an operator's operation, based on a predetermined URL address. Corresponding Web page data 40 is acquired from the database 410 while communicating with the server device 400.

<Payment processing and purchase time information reception processing and recording control processing>
Next, with reference to FIG. 8, the settlement processing and purchase time information reception processing in the POS register terminal apparatus 300 of the present embodiment and the operation of the recording control processing in the server apparatus 400 accompanying this will be described. FIG. 8 is a flowchart showing the operations of the settlement process and purchase time information reception process in the POS register terminal apparatus 300 of this embodiment and the recording control process in the server apparatus 400 associated therewith.

  In this operation, information related to the settlement of the product such as the name and amount of the product in association with the product / service identification number is registered in the POS register terminal device 300 in advance, and the customer already has a membership card, It is assumed that customer information of a customer who performs purchase of a product or the like is recorded in the database 410.

  First, when the POS register terminal device 300 starts a settlement process based on a predetermined operation by the store staff (step S301), the POS register terminal device 300 enters a standby state in which the barcode reader 310 can read the barcode. Setting is made (step S302).

  Next, when the staff causes the bar code reader 310 to read the membership card, the POS register terminal device 300 recognizes the customer membership number, and in conjunction with the server device 400, the customer information is obtained from the database 410 based on the membership number. The customer name is recognized by searching (step S303).

  Next, when the staff reads the barcode printed on the product package or service label, the POS register terminal device 300 recognizes the product / service identification number and registers in advance based on the product / service identification number. Then, the amount of the commodity etc. recorded inside is recognized (step S304). If the amount of another product or service has already been recognized, the sum of the amount is calculated and displayed on a predetermined display (not shown).

  Next, the POS register terminal device 300 determines whether the barcode reading has been executed or whether an instruction for calculating the total amount has been input (step S305), and if it has been determined that the barcode reading has been executed. (Step S305: No), the process proceeds to Step S304, and if it is determined that an instruction to end payment is input by the store staff to the POS register terminal device 300 (Step S305: Yes), the POS register terminal device 300 presents the total amount to the customer, recognizes the current time as purchase time information, and terminates the settlement process (step S306). At this time, all processes necessary for settlement such as cash deposit processing, change payment processing, and credit card settlement processing are executed.

  Next, the POS register terminal device 300 transmits the read member number, product identification number, and purchase time information to the server device 400 (step S307), and ends this operation.

  On the other hand, in the server device 400, when the reception processing unit 432 receives the member number, product identification number, and purchase time information via the communication interface 420 (step S401), the recording control processing unit receives the member number and product identification. The purchase time information is recorded in the database 410 in association with the number (step S402), and this operation is terminated.

  Note that the server apparatus 400 executes the above-described various analysis processes based on an instruction from the system administrator or at a predetermined timing after the end of this operation, and displays the results on the display unit 460. Further, the server device 400 executes the destination list-up process in the DM strategy based on an instruction from the system administrator or at a predetermined timing after the end of this operation, and customer information is listed according to a predetermined condition. Generate listing data.

<Effect>
As described above, the information analysis system 100 according to the present embodiment records, for each customer, transmission history information indicating whether or not the Web page data 40 is transmitted to the customer, together with purchase history information indicating whether or not the product or service has been purchased for each customer. Therefore, it is possible to collect information that can verify the advertising effect for each customer and each product or service for the product or service provided by the direct mail 10 and the sales effect associated therewith.

  In addition, the information analysis system 100 provides the direct mail 10 indicating whether the customer is interested in the product or service provided as the advertisement information in the direct mail 10 and whether or not the product or service is purchased. Therefore, it is possible to verify the advertising effect as a whole of the direct mail 10 and the sales effect associated therewith with respect to the goods or services provided by the direct mail 10.

  In addition, the information analysis system 100 can record access time information as transmission history information in the database 410 and can record purchase time information as purchase history information in the database 410, so that together with the transmission history and purchase history Since it is possible to collect information on the browsing timing of the Web page data 40 or the purchase timing of the product or service, the advertising effect for each customer on the product or service provided by the direct mail 10 and the sales effect associated therewith are temporally affected. It is possible to verify including various timings.

  Moreover, since the information analysis system 100 can provide the customer with incentives regarding access to the Web page data 40 by providing the coupon information 41 to the customer, the information analysis system 100 improves the advertising effect while verifying the advertising effect. be able to.

  In addition, the information analysis system 100 can provide an address for accessing the Web page data 40 with a simple code pattern and space-saving because the URL address is converted into a two-dimensional barcode. The terminal devices 200-1 and 200-2 can read the URL address from the direct mail 10 accurately at high speed.

  In addition, the direct mail 10 according to the present embodiment includes, for each customer, the transmission history information indicating whether or not the Web page data 40 is transmitted to the customer as well as purchase history information indicating whether or not the product or service has been purchased for each customer. Therefore, it can be used as the direct mail 10 that can collect information for verifying the advertising effect for each customer and each product or service for the product or service and the sales effect associated therewith.

<Modification>
In this embodiment, the membership number, which is customer identification information, is read by reading the barcode given to the membership card. However, the membership number is magnetically stored in the membership card or electronic information on an IC chip or the like. The embedded member number may be read by a predetermined scanning device.

  In the present embodiment, the direct mail 10 is used as an advertising medium. However, an advertising medium such as a flyer or a pamphlet may be used, or an electronic advertising medium such as an e-mail may be used.

  In this embodiment, the personal computer 200-1 and the portable telephone 200-2 are used as the communication terminal device 200. However, other portable communication terminal devices such as PDA (Personal Digital Assistants) are used. Alternatively, a game machine or other communication terminal device may be used.

  In this embodiment, the URL address and the web page data 40 are used as the access code or content data of the present invention. However, if the address indicates a storage location on the network, or the address is Any data can be used as long as it can provide information to an operator who is a customer.

  The information analysis system 100 according to the present invention can be applied to an item for advertising a product sale or a service provision of a store or facility using the direct mail 10.

10 ... Direct mail (DM)
11 ... Customer sending information 12 ... Store information 13 ... Map information 15a ... Front two-dimensional barcode 15b ... Back two-dimensional barcode 20 ... Network 30 ... Base station 40 ... Web page data 41 ... Coupon information 42 ... Product explanation animation information 100 Information analysis system 200 Communication terminal device 210 Display unit 300 Register terminal device 310 Bar code reader 400 Server device 410 Database 411 Transmission history management information 412 Purchase history management information 420 Communication interface 430 Data processing Unit 431 ... Transmission processing unit 432 ... Reception processing unit 433 ... Recording control unit 434 ... Analysis unit 440 ... System clock unit 450 ... Operation unit 460 ... Display unit

Claims (7)

A server device for an information collection and recording system that uses a communication terminal device and an advertisement medium provided to a customer, and collects customer interest and purchase history as information for products or services for which advertisement information is provided by the advertisement medium. And
An access code provided together with the advertising information by the advertising medium and associated with an access code unique to each customer identification information and each product or service previously given to each customer, and the advertising information of the product or service A database in which content data for providing supplementary information to customers is recorded,
A communication interface for data communication with the communication terminal device;
When the access code transmitted by the communication terminal device is received, transmission processing means for transmitting the content data recorded in association with the access code to the communication terminal device so as to be viewable;
When the product or service is purchased by the customer, the customer identification information read by the payment processing terminal device that performs payment processing from the recording medium of the customer and the product / service identification information of the purchased product or service Receiving processing means for receiving
Based on the received customer identification information and product / service identification information and the access code of the transmitted content data, purchase history information indicating whether or not the product or service has been purchased and the content for each customer identification information Recording control means for recording transmission history information indicating the presence or absence of data transmission in the database;
With
A server device for an information collection and recording system, wherein a plurality of the same content data in the same product or service is recorded in the database in association with different access codes. In the server apparatus for information collection and recording systems according to claim 1,
The transmission processing means recognizes the transmission time of the transmitted content data,
The reception processing means recognizes a purchase time at which a settlement process is executed together with the customer identification information and the product / service identification information,
The information collection recording system server device, wherein the recording control means records the recognized transmission time and purchase time in the database as the transmission history information or purchase history information, respectively. In the server apparatus for information collection recording systems of Claim 1 or 2,
Further comprising analysis means for analyzing the effect of the advertising medium in association with purchase history information and transmission history information recorded for each customer;
The analysis means requests (a) browsing of content data in each product or service with respect to the number of customers who provided the advertising medium, and the number of customers who purchased the product or service,
(B) the number of customers who purchased the product or service without requesting browsing of the content data for each product or service;
(C) The number of customers who have requested to view content data for each product or service but have not purchased the product or service, or
(D) An information collection and recording system server device that analyzes at least one of the relationships between the number of customers who do not request browsing of content data in each product or service and have not purchased the product or service. . In the server device for information collection recording systems according to any one of claims 1 to 3,
The server for an information collection / recording system, wherein the content data is data for providing coupon data to which a purchase price is discounted when a customer purchases a product or service. In the server apparatus for information collection recording systems as described in any one of Claims 1 thru | or 4,
A server device for an information collection and recording system, wherein the access code is converted into a two-dimensional bar code. An information collection and recording program that uses a communication terminal device and an advertising medium provided to a customer to collect information about the customer's interest and purchase history of products or services for which the advertising information is provided by the advertising medium as information by a computer. And
The computer,
When the access code transmitted by the communication terminal device is received, the access code is provided together with the advertisement information by the advertisement medium, and is for each customer identification information and each product or service previously given to each customer. The content data recorded in the database for providing the customer with supplementary information for the advertisement information of the product or service in association with the unique access code is transmitted to the communication terminal device through the communication interface. Transmission processing means to
When the product or service is purchased by the customer, the customer identification information read by the payment processing terminal device that performs payment processing from the recording medium of the customer and the product / service identification information of the purchased product or service Receiving processing means for receiving via the communication interface;
Based on the received customer identification information and product / service identification information and the access code of the transmitted content data, purchase history information indicating whether or not the product or service has been purchased and the content for each customer identification information Recording control means for recording transmission history information indicating the presence or absence of data transmission in the database;
And function as
The computer, as the transmission processing means, transmits the same content data in the same product or service, which is recorded in the database by different access codes, to the communication terminal device so as to be viewable. An information collecting and recording program characterized by causing the function to function as follows. An advertising medium used in an information collection and recording system that collects customer interest and purchase history as information for products or services for which advertising information is provided,
Advertising information for multiple products or services,
An access code provided together with the advertisement information of the product or service, the access code indicating a storage location on the network in the content data for allowing the communication terminal device to browse additional information for the advertisement information of the product or service;
With
The access code is a unique access code provided for each customer identification information and each product or service previously assigned to each customer, and a database in which a plurality of the same content data in the same product or service is recorded. An advertising medium for identifying one corresponding content data from among the above.

Images