TWI501175B - Information processing device and information processing method - Google Patents

Description

Information processing device and information processing method

One aspect of the present invention relates to an information processing apparatus and an information processing method for providing a discount to a user who accesses a store via an advertising link.

As an accessing agency of a website that leads to a store that can perform online purchase procedures, an advertising chain such as a banner is cited. The link is posted on another website. The user accessing the other site identifies the store via the advertising link, and if interested, visits the store to purchase the product.

In the following Patent Document 1, an electronic shopping mall system for controlling advertisements and rewards for an electronic shopping mall or the like is described. In the system, when a user (consumer) accesses an electronic shopping mall via a banner advertisement and purchases an item, the user is given a purchase point, and the franchisee who posted the banner advertisement is given a reward point. .

[Patent Document 1] Japanese Patent Laid-Open Publication No. 2007-286769

In the above Patent Document 1, there is an effect that a customer can be transported from a blog to a store. In this regard, in order to transfer customers from stores on the Internet to other stores, it is conceivable to post an advertisement link to other stores on the website of one store. However, for this store, there are problems with the business of customers flowing out to other stores. Therefore, it is difficult for the store to publish an advertising link to other stores. Therefore, it is expected that if you can get access to other stores The mechanism of the motive of the chain.

An information processing apparatus according to an aspect of the present invention includes a monitoring unit and a providing unit that detects that a user operates on a page of a first store provided via a network and leads to a second store different from the first store. The link of the page is accessed by the page of the second store, and the first store is identified, and the link includes information for identifying the first store and information for identifying the second store, the providing unit Information about the offers that can be used in the first store is provided for use.

An information processing method according to an aspect of the present invention is an information processing method executed by an information processing device, and includes a monitoring step and a providing step of detecting that a user operates on a page of a first store provided via a network. Accessing the page of the second store to the link of the page of the second store different from the first store, and identifying the first store, the link includes information for identifying the first store and For information identifying the second store, the providing step provides information to the user regarding the offer available for use in the first store.

In this aspect, the first store is identified based on the user moving from the first store to the second store, and information about the offer available in the first store is provided to the user (purchaser). By providing such a discount providing mechanism, it is expected that the user who purchases the product in the second store by the first store can return to the first store again. Therefore, the first store can be made to have an incentive to link to other stores (second stores).

In other aspects of the information processing device, the providing unit may also use only the user to use the discount information, the first store, and the preferential information associated with the user who can use the offer. Way to set this offer.

In another aspect of the information processing apparatus, the link registration unit may further include a link registration unit that receives the link from the first store after receiving the link from the second store, and the The link, the first store, and the link information associated with the second store are stored in the storage unit, and include information for identifying the first store and for identifying the second store. The link of the information is provided to the first store.

In another aspect of the information processing apparatus, the link registration unit may provide a screen for displaying the link received from the second store to the first store, and receive the link selection from the first store. In the case, the information for identifying the first store is embedded in the link.

The information processing device of the other aspect may further include an actuating unit that calculates a cost burden of the offer, and the monitoring unit further identifies the second store, and the providing unit stores the discount, the first store, the second store, and the In the case of the use of the offer, the actuarial department calculates the total use of the first store and the second store based on the offer information in the memory department, and calculates the payment from the second store to the first store based on the total result. Amount.

In another aspect of the information processing apparatus, the providing unit may provide information for making the offer available when the user completes the purchase procedure on the page of the second store.

In other aspects of the information processing apparatus, the providing unit may also provide information to the user regarding the information that can be used after the period of the cancelable purchase procedure.

According to one aspect of the present invention, a mechanism can be provided such as the motivation to obtain links to other stores.

1‧‧‧Information Processing System

10‧‧‧Server

11‧‧‧Front registration department (link registration department)

12‧‧‧Monitor

13‧‧‧ Coupon Providing Department

14‧‧‧ Coupon Update Department

15‧‧Secrecy Department

20‧‧‧Database group

21‧‧‧ Banner Database

22‧‧‧Access History Database

23‧‧‧ Coupon Database

101‧‧‧CPU

102‧‧‧Main Memory

103‧‧‧Auxiliary Memory Department

104‧‧‧Communication Control Department

105‧‧‧Input device

106‧‧‧Output device

P1‧‧‧Information Processing Program

P10‧‧‧ main module

P11‧‧‧Face signing module

P12‧‧‧Monitor module

P13‧‧‧ coupon voucher module

P14‧‧‧coupon update module

P15‧‧‧ Actuarial Module

Ts‧‧·shop terminal

Tu‧‧‧user terminal

Fig. 1 is a view showing the concept of coupon issuance in the embodiment.

Fig. 2 is a view showing the overall configuration of an information processing system of an embodiment.

Fig. 3 is a view showing the hardware configuration of the server of the embodiment.

Figure 4 is a block diagram showing the functional configuration of the server.

Figure 5 is a diagram showing an outline of processing in a server.

Figure 6 is a flow chart showing the procedure for issuing coupons.

Fig. 7 is a diagram showing an example of a screen transition of an information processing system.

Fig. 8 is a view showing the configuration of an information processing program of the embodiment.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the description of the drawings, the same or equivalent elements are designated by the same reference numerals, and the repeated description is omitted.

First, the function and configuration of the information processing system 1 of the embodiment will be described using Figs. The information processing system 1 is a computer system that executes a banner advertisement (hereinafter referred to as "a banner"), an operation of tracking a user's banner, and a treatment for a user. In the present embodiment, the discount is a coupon for the discount of the purchase amount, but the type of the offer is not limited. For example, an offer of an additional service or the like may be cited as an example of a discount.

The concept of coupon issuance of this embodiment is shown in FIG. A banner leading to a website that goes to another store is attached to a website of a certain store. When the user who accesses the web page of the link source store (the first store) clicks on the banner on the site (step 1), a page transition to the website of the link destination store (second store) is generated (step 2) . When the user performs an operation such as purchase in the linked target store (step 3), the information processing system 1 issues a coupon to the user (step 4). The coupon can be used at least in the purchase of the chain source store, and thereafter the user can use the coupon to purchase the merchandise more cheaply than usual in the chain source store (step 5). At this point in time, the link source store collects the amount of the portion of the coupon that is less commonly used, and links the target store to the portion of the difference (step 6). This means that the link to the target store bears the principal of the coupon.

Since the sales in the target store of the link in step 3 are generated by the user clicking on the banner on the source store of the link, the link source store contributes a certain amount to the sales in the linked target store. Therefore, as a collateral for the contribution, the information processing system 1 issues a coupon for promoting the purchase of the product in the chain-source store by the burden of the linked-target store.

As shown in FIG. 2, the information processing system 1 includes a shop terminal Ts, a user terminal Tu, a server (information processing device) 10, and a database group (memory unit) 20. The shop terminal Ts and the user terminal Tu are connected to the server 10 via a network such as the Internet. Server 10 can pass The repository group 20 is accessed by a network such as the Internet or a dedicated line.

The store terminal Ts is a computer owned by the operator of the store in the virtual shopping street. The type of the store terminal Ts is not limited, and may be, for example, a fixed or portable personal computer, a high-function mobile phone (smart phone) or a mobile phone, and a mobile information terminal (PDA: Personal Digital Assistant: Personal digital assistants and other mobile terminals. The number of shop terminals Ts existing in the information processing system 1 is not limited.

The user terminal Tu is a computer owned by the user (general consumer). Like the shop terminal Ts, the type of the user terminal Tu is not limited, and may be, for example, a fixed or portable personal computer, or a high-function mobile phone (smart phone) or a mobile phone or a mobile information terminal. Mobile terminals such as (PDA). The number of user terminals Tu existing in the information processing system 1 is also not limited.

The database group 20 is a collection of various databases necessary for the information processing system 1. The setting positions of each database are arbitrary. For example, each database can be concentrated in one location or in different locations. The managers of each database can be the same person or different.

The banner database 21 is a device for memory banner information (link information). Each record of the banner information contains the following items.

̇ 之 之 之 之 即 即 横

识别As the identity of the advertiser's link target store, the link target store ID

̇The URL of the website of the target store (Uniform Resource Locator)

̇ banners image

识别As the source of the link to the store, the identification code of the store is the link source store ID

The access history database 22 is a device that memorizes the access information of the accesses in the linked target store by the user who clicked the banner. Each record of the access information contains the following items.

̇ indicates the target store ID of the advertiser of the clicked banner

̇ indicates the link source source ID of the publisher of the clicked banner

识别 User ID of the user who has clicked on the banner

̇ indicates whether the user has marked the purchase procedure in the linked target store.

Here, the mark is represented by a binary value. For example, if the user performs the purchase procedure, it is "1". If the user does not perform the purchase procedure, the website of the linked target store is only "0".

The coupon database 23 is a device that memorizes coupon information (concession information) indicating a coupon issued by the user. Each record of the coupon information includes the following items.

̇ Identify the coupon ID of the coupon

链The link target store ID of the advertiser (the store that bears the principal of the coupon) of the clicked banner

̇ indicates the link source source ID of the publisher of the clicked banner (the store where the coupon can be used)

识别 User ID of the user who has clicked on the banner

̇ unused points

The course of use of the points (the number of consumption points (usage) and the date of use)

̇ user

店铺Stores that can use coupons

In the user-friendly item, only the user who has clicked the banner can be set, and the value indicating that anyone can use it can be set. In the items of the shops where the coupons can be used, only the chain source stores can be set, or only the chain source stores and the same series of stores can be set, or the values that can be used in any store can be set.

The specific composition of the database group 20 is not limited. The configuration of each database and each record is not limited to the above, and each database can be arbitrarily normalized or redundant. For example, since one coupon information is corresponding to one record of visit information Therefore, the access history database 22 and the coupon database 23 can be integrated into one database.

Next, the server 10 will be described. The hardware structure of the server 10 is as shown in FIG. The server 10 includes a CPU (Central Processing Unit) 101 that executes a work system or an application program, and a main memory unit 102 that uses a ROM (Read Only Memory) and a RAM (Random Access). Memory: random access memory); auxiliary memory unit 103, which is constituted by a hard disk or a flash memory; communication control unit 104, which is constituted by a network card or a wireless communication module; keyboard or mouse The input device 105; and an output device 106 such as a display.

Each of the functional components of the server 10 to be described later is operated by the CPU 101 or the main memory unit 102, and the communication control unit 104, the input device 105, the output device 106, and the like are operated under the control of the CPU 101 to perform the main operation. It is realized by reading and writing data of the memory unit 102 or the auxiliary memory unit 103. The data or database necessary for processing is stored in the main memory unit 102 or the auxiliary memory unit 103.

The server 10 may be composed of one computer or a plurality of computers.

As shown in FIG. 4, the server 10 includes a banner registration unit (link registration unit) 11, a monitoring unit 12, a coupon providing unit 13, a coupon update unit 14, and an actuating unit 15 as functional components.

The banner registration unit 11 accepts the components of the registration of the initial registration of the banner and the use of the banner. A banner is a link to another store posted on a web page of a certain store, and functions as an advertisement for the other store. The user can access the website of the store of the linked target by clicking on the banner. The display form of the banners is various and is not limited in the present invention.

The banner registration unit 11 mainly has the following functions.

̇ Enter the banner of the store (advertiser) from the website where you want to attach the banner to other stores

̇Receive the store from the website where you want to attach the banner to your website (recruitment) Attached login

The shop (link destination store) that wants to log in to its own banner accesses the server 10 via the shop terminal Ts. The banner registration unit 11 transmits the screen for the banner registration to the shop terminal Ts based on the access. The store registers the banner image via the registration screen. The banner registration unit 11 registers the banner ID, the link destination store ID, and the URL of the website of the link destination store with the banner image in association with the banner image.

The shop (link source shop) to which the banner of the other store is to be attached is accessed to the server 10 via the shop terminal Ts. The banner registration unit 11 transmits the screen for the banner selection (the banner generation page) to the shop terminal Ts based on the access. The banner generation page is a web page that displays the banners that are accepted from the link destination store and registered. The store selects the required banner through the banner of the banner and posts it on its website. The banner registration unit 11 updates the corresponding record in the banner database 21 by associating the link source shop ID with the banner image.

Further specific description. A plurality of banners are displayed on the banner generation page. Each of the banners is stored in the banner database 21 in association with the URL to be converted to the website of the linked target store. For example, when the ID of the linked target store A is "shopA", the URL including the link target store ID is "http://aaaa.co.jp/code=(blank)&shop_ID=shopA". At the time when the banner has been registered, the link source store ID is blank.

When the shop X whose shop ID is "shopX" attaches the banner of the store A to its own web page, the shop X accesses the banner display page after logging in, and clicks the banner of the shop A posted on the page. The banner registration unit 11 generates the URL embedded in the banner "http://aaaa." by inserting the ID of the shop X into the blank of the URL associated with the banner of the clicked shop A as the link source shop ID. Co.jp/code=shopX&shop_ID=shopA”. Further, the banner registration unit 11 writes the ID "shopX" of the shop X in the link source shop ID corresponding to the banner information of the clicked banner. By the series of processes, the banner information indicating the relationship between the advertiser and the depositor is stored in the banner database 21.

Then, the banner registration unit 11 transmits a flag including the banner of the generated URL to the terminal of the shop X via the Internet or via mail. In this way, the store clerk of the store X can use the mark to place a banner on the web page of the store X, and the store X functions as a link source store. Since the URL "http://aaaa.co.jp/code=shopX&shop_ID=shopA" is sent to the server 10 when the user clicks on the banner posted on the webpage of the shop X, the server 10 can recognize the link. The source shop ID "shopX" and the link target shop ID "ShopA".

The monitoring unit 12 monitors the functional requirements of the user's click operation on the banner. The monitoring unit 12 tracks the user's click operation on the banner and the subsequent access mode of the user who links the website of the target store. Further, the monitoring unit 12 stores the tracking result in the access history database 22.

When the banner is clicked, the user terminal Tu transmits information about the click operation to the server 10. Upon receiving the information, the monitoring unit 12 detects that the user accesses the target store via the banner. Further, the monitoring unit 12 identifies the link destination store and the link source store. As the identification method, various types can be considered as follows. However, any technique is based on the premise that the link source store and the link target store are associated in advance based on the banner information in the banner database 21.

If the link target store ID and the link source store ID based on the banner information are described by the technology of the query string in the URL embedded in the banner, the monitoring unit 12 can also identify the link based on the IDs. Target store and chain source store.

It is also possible to use HTML or JavaScript (trademark or registered trademark. The same applies hereinafter), or only JavaScript installed from the user terminal Tu to send the link source source store ID to the server 10 by the POST method. In this case, the monitoring unit 12 identifies the store based on the link source store ID transmitted by the POST method. The link target store ID can be obtained from the URL embedded in the banner. The link source store ID and the link target store ID are set based on the banner information.

If a mechanism for storing the link target store ID and the link source store ID based on the banner information in the HTTP small text file (HTTP cookie) is installed, the monitoring unit 12 may also be small according to the transmission from the user terminal Tu. The information of the text file identifies the target store and the chain source store.

If the HTTP session can be used to manage the transition from the website of the linked source store to the website of the linked target store, the monitoring unit 12 can also identify the linked target store and chain according to the webpage and the banner information displayed as the dialog ID. The source store.

If a mechanism for storing the link target store ID and the link source store ID based on the banner information in the web storage device is installed, the monitoring unit 12 can also read from the storage device according to the user terminal Tu. And the ID sent from the chain, the target store and the chain source store identify the store.

Further, the technique of identifying the link destination store and the link source store is not limited to these, and the monitoring unit 12 can recognize the two types of stores using any technique.

When the store is identified, the monitoring unit 12 monitors the access patterns of the users in the website of the linked target store. At this time, the monitoring unit 12 acquires the user ID which is the identification code of the user. The method of obtaining the user ID is also not limited. For example, the monitoring unit 12 may acquire a user ID embedded as part of the dialog information, or may acquire a user ID transmitted as part of a specific HTTP request. The monitoring unit 12 tracks the user operation in the website of the linked target store, and determines whether the user has completed the purchase procedure of the product (including the application for the service).

Then, the monitoring unit 12 generates the access information based on the acquired information and the determination result. Next, the monitoring unit 12 stores the access information in the access history database 22 and outputs it to the coupon providing unit 13.

The coupon providing unit 13 is a functional element for providing information for the user to use the coupons used in the chain-source store to be effectively used. The coupon providing unit 13 performs the following processing with reference to the input access information.

First, the coupon providing unit 13 determines the contents of the coupon based on a specific rule. Further, the coupon providing unit 13 may hold the information indicating the rule in advance, or may read the rule information from a specific database (not shown).

Coupons can also be issued on the condition that the user has purchased the product at the linked store. Since the principal of the coupon is linked to the target store, the coupon can be distributed between the source store and the linked store by issuing coupons for the purpose of generating sales and profits in the linked store. balance. Alternatively, the coupon may be issued in the case where the user has performed the purchase procedure in the linked target store and the case where the purchase procedure has not been performed (the user only views the website of the linked target store). However, in order to achieve a balance between stores, the discount amount obtained by the coupon is higher in the case where the purchase procedure has been performed than in the case where the purchase procedure is not performed. Further, it is not limited to the purchase, and the coupon is issued when the data request, various reservations, or other application procedures have been performed.

The coupon can be used by the user indicated by the user ID who only accesses the information, and is not limited to the user. Since the user has visited the chain source store once, it is possible to be interested in the store. Therefore, by limiting the user of the coupon to the user, a coupon can be provided to those interested in the chain source store.

The coupon issued in the present embodiment (that is, the coupon generated by the user accessing the target store via the banner) may be the same as or different from the coupon issued due to the visit without the banner.

After determining the contents of the coupon (a user or a store that can be used, etc.), the coupon providing unit 13 notifies the user of the information for making the coupon usable. The notification method is not limited. For example, the coupon providing unit 13 may use an email notification, or may transmit a web page on which the information is posted to the user terminal Tu for notification, or may use any other push technology for notification. Further, unlike the information for making the coupon usable, the server 10 may also transmit the web page to which the preview coupon is given to the user terminal Tu on the website of the linked target store. For example, the coupon providing unit 13 tracks by the monitoring unit 12 The processing is combined to obtain the state of the page transition in the linked target store, and the preview page is sent to the user terminal Tu at a specific timing.

The information for making the coupons usable effectively means, for example, identifying the issued coupon as a unique coupon ID. When the user subsequently purchases the product in the link source store, the discount of the purchase amount can be obtained by inputting the coupon ID. Alternatively, the information used to make the coupons valid can also be the information necessary for the final entry of the coupon ID (for example, the URL of the webpage used to start the coupon).

When the coupon is finally issued to the user, the coupon providing unit 13 generates the coupon information and logs in the coupon database 23. At the time of registration, the coupon providing unit 13 sets the initial value of the number of points for the number of unused points.

The coupon update unit 14 is a functional requirement for recording the history of the issued coupon. When the user visits a website of a store that can use the coupon (for example, a link source store) and uses the coupon to make a purchase procedure in the store, the coupon update unit 14 acquires the coupon ID used and the point of consumption. counting. Next, the coupon update unit 14 writes the usage amount and the usage date in the coupon information corresponding to the coupon ID. By this processing, the usage history of the points is memorized in the coupon database 23.

The actuarial unit 15 calculates the functional requirements for the fee incurred by the user in using the coupon. The actuarial unit 15 performs the following processing at a specific timing (for example, once a month).

The actuarial unit 15 refers to the coupon database 23, and totals the amount of coupons for the total target period (for example, one month) for each pair of linked target stores and link source stores. The total result is used for payment processing from the linked-origin store to the chain-source store.

For example, the actuarial unit 15 takes the following usage history. In addition, for the sake of convenience, the usage history is expressed by {link target store, link source store, usage amount}.

{Store B, shop A, 500 yen}

{Store B, shop A, 200 yen}

{Store B, shop C, 300 yen}

{Store A, shop B, 250 yen}

{Store B, shop C, 100 yen}

{Store C, shop A, 400 yen}

In this case, the total result of each pair is as follows. In addition, for the sake of convenience, each pair is represented by {link target store, link source store}.

For {Store B, Shop A}...500+200=700 (Japanese Yen)

For {shop B, shop C}...300+100=400 (yen)

For {store A, shop B}...250 yen

For {shop C, shop A}...400 yen

The total result means that the store B pays 700 yen to the store A and pays 400 yen to the store C, the store A pays 250 yen to the store B, and the store C pays 400 yen to the store A. The cost burden between stores A and B can be offset.

Next, the operation of the server 10 will be described with reference to Figs. 5 to 7, and the information processing method of the present embodiment will be described.

As shown in FIG. 5, the processing performed by the server 10 is roughly divided into three. First, the banner registration unit 11 performs a process of registering and posting the banner, thereby associating the link source store with the link destination store (step S10). Thereafter, when the user clicks on the banner and performs a purchase procedure in the linked target store, the coupon providing unit 13 issues a coupon to the user (step S20). Thereafter, when the user performs the purchase procedure in the link source store using the coupon, the coupon update unit 14 records the use. Further, the actuarial unit 15 performs the actuarial calculation between the link target store and the link source store associated with the coupon (step S30).

6 is a flow chart showing a procedure for monitoring a user's operation on a banner and issuing a coupon. First, the monitoring unit 12 identifies the link destination store and the link source store based on the user's click operation on the banner (step S21). Further, the monitoring unit 12 tracks the user operation in the website of the link destination store (step S22). Then, the monitoring unit 12 generates the access information based on the acquired information, and stores it in the access history database 22 (step S23). Then, the offer The ticket providing unit 13 determines the contents of the coupon (step S24), and provides information for enabling the coupon to be effectively used (step S25). Coupons are issued by this process. Steps S21 to S23 correspond to the monitoring step, and steps S24 and S25 correspond to the providing step.

Fig. 7 is a view showing an example of screen transition in the embodiment. The user can follow the procedure shown in the figure to obtain a coupon and use it. In this example, the user clicks on the banner on the webpage of the source store A of the link to access the website of the linked target store B, and performs a series of operations for purchasing the product. In this example, during the operation, a notification of the coupon that can be used at the store A is displayed. When the user completes the purchase procedure in the store B, the user is notified by email of the issuance of the coupon. The user can access the information about the coupon by visiting the URL recorded in the body of the email. Thereafter, the user visits the store A again, and the coupon can be used to purchase the product.

Next, an information processing program P1 for causing a computer to function as the server 10 will be described with reference to FIG.

The information processing program P1 includes a main module P10, a banner registration module P11, a monitoring module P12, a coupon providing module P13, a coupon updating module P14, and an actuarial module P15.

The main module P10 systematically controls part of the coupon management function. The functions realized by the execution of the banner registration module P11, the monitoring module P12, the coupon providing module P13, the coupon update module P14, and the actuarial module P15 are respectively associated with the above-described banner registration unit 11 and the monitoring unit. 12. The functions of the coupon providing unit 13, the coupon updating unit 14, and the actuating unit 15 are the same.

The information processing program P1 can also be provided after being fixedly recorded on a tangible recording medium such as a CD-ROM or a DVD-ROM or a semiconductor memory. Moreover, the information processing program P1 can also be provided as a data signal superimposed on the carrier via the communication network.

As described above, according to the present embodiment, the link source source store is identified based on the user moving from the link source store to the link destination store, and the information for making the offer in the link source store available for use is effectively used. Provided to the user (purchaser). By setting up such a preferential giving mechanism, it is expected to temporarily link the source store to the target store through the link. The user who purchased the product returns to the store where the link originated. That is, the stores can transport users to each other. In order to provide the discount to the chain-source store and not to the user of the link-target store, the link source store must be identified. In order to solve this technical problem, in the present embodiment, the movement of the user from the chain source store to the link target store is detected, and the link source store is identified based on the detection.

Since the linked target store flows into the user by the banner, it is expected to increase the sales. In the chain-sourced store, the user who has temporarily flowed into the linked-target store may return the coupon that can be used in the chain-source store, and the sales amount is expected to increase accordingly. Since the form of the user is transmitted to each other between the stores, for example, if the two stores belong to the same virtual shopping mall, the virtual shopping mall itself becomes active, and the overall sales of the virtual shopping mall can be expected to increase. Moreover, since the user can obtain the coupon, the user can save money in the next purchase. As described above, the present embodiment can be advantageously used for four of the consumers, the chain-target stores, the chain-source stores, and the operators of the virtual shopping malls.

This embodiment is applicable regardless of the business relationship of the chain source store, the link target store, and the coupon manager, or the respective fields (business groups) to which they belong. For example, both the link source store and the link target store may belong to the same virtual shopping street, and the coupon manager and the virtual store street may belong to the same business or business group. Or, the chain source store and the link target store may not belong to the same virtual shopping street, but belong to the same business group. In addition, the business group may be different between the chain source store, the link target store, and the coupon manager. In any case, the link target store pays the principal of the coupon that can be used in the chain source store. The principal burden (payment) of the linked-origin store to the chain-source store may be an intermediary for the coupon manager, or may be an intermediary for another business entity, or may be carried out without an intermediary.

In the present embodiment, when the link source store (licensee) selects the banner registered by the link target store (advertiser) and attaches the banner to the webpage of the link source store, the link The target store is recorded in the banner database 21 in association with the link source store. Therefore, the database can be used to easily identify the chain source store and the link target store.

Further, in the present embodiment, the link source store, the link destination store, and the use status of the coupon are recorded in the coupon database 23 in association with each other. Therefore, the database can be used to easily obtain the payment amount from the linked store to the chain source store.

Hereinabove, the present invention has been described in detail based on this embodiment. However, the present invention is not limited to the above embodiments. The present invention can be variously modified without departing from the spirit and scope of the invention.

In the above embodiment, the server 10 may be provided with a function for avoiding improper use of the coupon. Specifically, the coupon providing unit 13 issues a virtual coupon which is set to be unusable during the period in which the purchase in the link-removable target store is canceled, and is available after the passage of the period. In this case, the coupon providing unit 13 determines whether the coupon can be used in the returnable period of the product purchased in the linked target store or the delivery reservation of the product purchased by the user from the specific database. Period (the time when the coupon can be used). Further, the coupon providing unit 13 generates the coupon information including the usable period, and stores it in the coupon database 23. By controlling the coupon in this manner, it is possible to prevent the user from canceling the purchase and using the coupon after completing the purchase procedure in the linked target store and obtaining the coupon.

The location of the link is not limited to the web page, but can also be displayed on any application (such as a program installed on any mobile terminal). In this case, the monitoring unit can also track the user operation and the user's access pattern using the above technique such as a query string. In this case, the linked target store is identified by a URI (Uniform Resource Identifier).

The banners used as links can also be displayed in character strings without using images.

The choice of the banner of the source store of the link can also be implemented by techniques other than the page generated by the banner. For example, you can also use the phone or email to server the link source store. The operator requests the banner, and the operator transmits the banner of the banner to the link source store via email or the like. In this case, the operator associates the linked target store with the link source store by updating the corresponding record in the banner database 21.

10‧‧‧Server

11‧‧‧ Banner Registration Department

12‧‧‧Monitor

13‧‧‧ Coupon Providing Department

14‧‧‧ Coupon Update Department

15‧‧Secrecy Department

20‧‧‧Database group

21‧‧‧ Banner Database

22‧‧‧Access History Database

23‧‧‧ Coupon Database

Ts‧‧·shop terminal

Tu‧‧‧user terminal

Claims (21)

An information processing apparatus includes: a monitoring unit that detects that a user operates a link to a page of a second store different from the first store on a page of a first store provided via a network, and has accessed the link a page of the second store, and the first store is identified, and the link includes information for identifying the first store and information for identifying the second store; and a providing unit that can be related to the monitoring unit The information of the discount used by the identified first store is provided to the user who has detected the access from the page of the first store by the monitoring unit. The information processing device of claim 1, wherein the providing unit stores the offer as the only information by storing, by the memory unit, the preferential information associated with the offer, the first store, and the user who can use the offer. User can use. The information processing device of claim 1 or 2, further comprising: a link registration unit that receives the link from the first store after receiving the link from the second store, and The chain link, the first store, and the link information associated with the second store are stored in the storage unit, and the link for providing the information for identifying the first store and the information for identifying the second store is provided. We give to the first store. The information processing device of claim 3, wherein the link registration unit provides a screen for displaying the link received from the second store to the first store, and accepts selection of the link from the first store In the case, information for identifying the first store is embedded in the link. The information processing device of claim 1 or 2, further comprising an actuating unit that calculates a cost burden of the offer; The monitoring unit further identifies the second store; the providing unit stores, in the storage unit, the offer information relating the offer, the first store, the second store, and the use status of the offer; and the actuating unit is based on the memory The discount information in the department is calculated for each of the first store and the second store in total, and the amount of payment from the second store to the first store is calculated based on the total result. The information processing device of claim 3, further comprising an actuarial unit that calculates a cost burden of the offer; the monitoring unit further identifies the second store; and the providing unit includes the offer, the first store, the second store, The discount information associated with the use status of the offer is stored in the memory unit, and the actuarial unit aggregates the use status of the offer for each pair of the first store and the second store based on the offer information in the memory unit, and based on the total As a result, the amount of payment from the second store to the first store is calculated. The information processing device of claim 4, further comprising an actuating unit that calculates a cost burden of the offer; wherein the monitoring unit further identifies the second store; the providing unit includes the offer, the first store, the second store, The discount information associated with the use status of the offer is stored in the memory unit, and the actuarial unit aggregates the use status of the offer for each pair of the first store and the second store based on the offer information in the memory unit, and based on the total As a result, the amount of payment from the second store to the first store is calculated. The information processing device of claim 1 or 2, wherein the providing unit provides information for enabling the use of the offer when the user has completed the purchase procedure on the page of the second store. The information processing device of claim 3, wherein The providing unit provides information for making the offer available for use when the user has completed the purchase procedure on the page of the second store. The information processing device of claim 4, wherein the providing unit provides information for enabling the use of the offer when the user has completed the purchase procedure on the page of the second store. The information processing device of claim 5, wherein the providing unit provides information for enabling the use of the offer when the user has completed the purchase procedure on the page of the second store. The information processing device of claim 6, wherein the providing unit provides information for enabling the use of the offer when the user has completed the purchase procedure on the page of the second store. The information processing device of claim 7, wherein the providing unit provides information for enabling the use of the offer when the user has completed the purchase procedure on the page of the second store. The information processing apparatus of claim 8, wherein the providing unit provides the information to the user regarding the offer available after the period in which the purchase procedure can be canceled. The information processing device of claim 9, wherein the providing unit provides the information to the user regarding the offer that is available after the period in which the purchase procedure can be canceled. The information processing apparatus of claim 10, wherein the providing unit provides the information to the user regarding the offer that is available after the period in which the purchase procedure can be canceled. The information processing apparatus of claim 11, wherein the providing unit provides the information to the user regarding the offer that is available after the period in which the purchase procedure can be canceled. The information processing device of claim 12, wherein the providing unit provides the information to the user regarding the offer available after the period in which the purchase procedure can be canceled. The information processing device of claim 13, wherein the providing unit provides the information to the user regarding the offer that is available after the period in which the purchase procedure can be canceled. The information processing device of claim 1 or 2, wherein the monitoring unit tracks an access of the user in a page of the second store provided via the network; the providing unit is based on the monitoring unit The tracking of the above-mentioned user's visits changes the information on the offers that can be used in the first store. An information processing method is performed by an information processing device executor and includes a monitoring step of detecting that a user operating a page located on a first store provided via a network is different from the first store The link of the page of the second store has accessed the page of the second store and identified the first store, and the link includes information for identifying the first store and information for identifying the second store; The step of providing information on the offer that can be used in the first store identified by the monitoring step to the user who detected the access from the page of the first store in the monitoring step.