JP6295097B2 - Computation in which the campaign management system and affiliate advertising management system of the card payment integrated network cooperate to guide the ad viewer to the actual store - Google Patents

Description

  In Japan, many general consumers use settlement services using credit cards, debit cards, electronic money cards, and the like. Such card payment services include large-scale backbone networks such as “CAFIS” operated by NTT DATA Corporation, “CARDNET” operated by Nippon Card Network, Inc., and “GPnet” operated by GP Net Corporation (Referred to as a network).

  As is well known, the card settlement integrated network represented by “CAFIS” of NTT DATA Corporation is a cloud computing system that relays usage data such as cash cards from stores to card companies and financial institutions. Credit data is distributed to each financial institution and transmitted for settlement processing, as well as computing for various incidental business services such as credit inquiry related to card payments and sales processing after card payments.

  The overall structure and functions of the card payment integrated network are outlined in the document “CAFIS REPORT” published by NTT DATA Corporation at the following URL. 《Http://www.google.com/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=1&ved=0CCUQFjAA&url=http%3A%2F%2Fsolution.cafis.jp%2Foutline%2Fpdf%2FCAFIS # REPORT.pdf & ei = XYj0UubID8avkAXur4HYDw & usg = AFQjCNH # ILkqXjiQ6-pSIdpBddRGTfz8Pw & sig2 = 0fMJwx3MVu214MZsb62oMA & bvm = bv.60799247, d.dGI >>

  The present invention is intended to guide a person who saw an advertisement posted on an advertisement medium site to an advertiser site, and to guide purchase behavior at an actual store by guidance on the advertiser site. O2O) oriented affiliate advertising computing.

  The present invention provides information that enables the above-described O2O-oriented affiliate advertisement to be performed by computing in which a functional module (referred to as a campaign management system) attached to the above-mentioned card settlement integrated network and an affiliate advertisement management system cooperate. It relates to the mechanism of processing.

=== O2O Oriented Affiliate Advertising ===
Japanese Patent No. 4097682 describes in detail a representative invention of a O2O-oriented affiliate advertisement “pay-per-visit advertisement system”. In this invention, a user who visits an actual store displays an advertiser page via a banner advertisement on his mobile terminal and selects a store visit button on the page, thereby using a GPS function of the mobile terminal, With other mechanisms, the ad management system confirms that the user is in the advertiser's actual store, and then gives the user benefits such as coupons and points, and also pays the banner ad publisher a success fee Do computing to pay.

  This method is extremely effective as a technique for obtaining confirmation that the person who saw the advertisement is in the actual store. However, at the storefront of the actual store, the process of the user displaying the advertiser page via banner advertisement on their mobile terminal and selecting the store visit button is indispensable. It is inconvenient in terms of forcing, and the service application range is narrow, and a person who does not have a portable terminal and comes to shop cannot receive the service.

  An invention of an O2O-oriented affiliate advertisement similar to the above using a user's mobile terminal is described in Japanese Patent No. 5210707 “Mobile Affiliate Tracking System” acquired by the applicant. In addition, the patent No. 5355198 “Method of computing the actual store affiliate system” obtained by the applicants uses the QR code (registered trademark) information attached to the product package to make the advertisement viewer and the product purchase. An invention of an O2O-oriented affiliate advertisement that tracks a person's relevance is described.

  Each of these inventions has significant features, but there is a slight difficulty in the mechanism for tracking the relationship between the advertisement viewer and the product purchaser, leaving both the advertiser and the consumer cumbersome. .

=== Point site with affiliate ads ===
As a typical example, in the point site “ANA Mileage Mall” << http://www.ana.co.jp/amc/reference/tameru/mileagemall/ >> operated by All Nippon Airways Co., Ltd. Service is being implemented. There are multiple point sites on the Internet with similar service content.

(1) The point site is operated in cooperation with a plurality of affiliate advertisement management companies.
(2) The consumer registers as a member at the point site. In the registered member information, a member number is associated with an air mileage ID in the case of an airline company, and a credit card number in the case of a credit card company.
(3) On the point site, advertisements of a large number of member store EC sites are posted, and each posted advertisement is linked to the member store EC site via the corresponding affiliate advertisement management system.

(4) When a member viewing a point site clicks on an advertisement and tries to go to a member store EC site, the point site directs the member to the advertiser site after performing a predetermined procedure. In this process, in the affiliate advertisement management system corresponding to the advertisement, an advertisement guide record and a tracking key that the member of the member number A sees the advertisement B and goes to the EC site of the member store number C are created.

(5) A member of number A went to the EC site of number C and made a purchase of amount Y.
(6) The EC site system creates a shopping record that a customer guided by an advertisement has made a purchase of the amount Y on the EC site, and transmits this to the affiliate advertisement management system together with a tracking key.

(7) The affiliate advertisement management system collates the advertisement guide record with the shopping record, and the member of number A who saw the advertisement B posted on the point site made a purchase of amount Y on the EC site of number C. The fact is confirmed and reported to the point site operator, and the processing of paying the advertisement fee according to the amount Y from the advertiser of the advertisement B to the point site operator is performed.
(8) The point site gives points corresponding to the amount Y to the member of number A, using the advertising fee obtained from the advertiser as a source.

=== Advantages and issues of the above point site ===
As mentioned above, the point site service operated on the premise of cooperating with affiliate advertising management companies is based on the tracking key issued by the affiliate advertising management company. This is realized by connecting with buyers on the EC site. After the consumer has registered as a member at the point site, the consumer can easily collect points by looking at the advertisement and shopping. Therefore, in principle, this service is not limited to the advertiser EC site, but can also be applied to the advertiser's actual store. That is, it can be said that this point service mechanism can be extended to O2O-oriented affiliate advertisements.

  However, in order to track purchase at an actual store, as in the patent invention described above, for example, a coupon or bar code associated with a tracking key is read at a POS cash register, and the tracking information and sales amount are included. A system to send shopping information to affiliate advertising management companies must be constructed. In order to do so, large-scale system development is required, and operations other than normal POS cash register operations are also required in terms of operation, so there are high hurdles when introducing an O2O-oriented actual store affiliate system. It is hardly spread.

=== Point site led by credit card company ===
A card-linked offer that registers credit card numbers as campaigns are applied as a way to earn extra points for purchases at actual stores without requiring the above-mentioned system modification around the POS cash register or special reading terminals. Service began to spread.

  As a typical example, the following services are implemented at the point site “Point UP Mall” (http://mall.smbc-card.com/real/) operated by Sumitomo Mitsui Card Co., Ltd. Yes. There are a number of credit card company-related point sites on the Internet with similar services.

(1) The point site is operated in cooperation with a specific credit card company.
(2) The consumer registers as a member at the point site. The registered member information includes a member number and a credit card number (from a specific credit card company).
(3) On the point site, advertisements of many member stores (actual stores) are posted, and each posted advertisement is linked to a campaign application page.

(4) The member who is viewing the point site applies for the campaign on the campaign application page of the member store where the advertisement is clicked. In this process, a record (campaign application record) that the member of member number A applied for the campaign of member store number C by seeing advertisement B is created in the card linked offer management system of the credit card company.

(5) A member of number A went to a member store of number C and shopped for amount Y using a credit card of number X.
(6) The payment system of the credit card company extracts the payment information of the campaign participating stores from a large number of credit card payment information acquired through the card payment integrated network, and the member of the number A executes the actual of the number C. A shopping record that a shop has made a purchase of the amount Y is created, and this is sent to the card-linked offer management system.

(7) The card-linked offer management system of the credit card company compares the campaign application record with the shopping record, and the member of number A who applied for the campaign by looking at the advertisement B posted on the point site is number C Confirm the fact that you bought the amount Y with the card of number X at the actual store, report it to the point site operator and the advertiser, and the advertising fee according to the amount Y from the advertiser of the advertisement B to the point site operator Do paperwork to pay.
(8) The point site gives points corresponding to the amount Y to the member of number A, using the advertising fee obtained from the advertiser as a source.

=== Advantages and Challenges of Card Company-led Point Sites ===
As mentioned above, the point site service operated on the premise of cooperation with a credit card company is based on the credit card number of the member as a clue, and at the actual store of the advertiser and the advertiser at the point site. This is realized by connecting with buyers. After the consumer has registered as a member at the point site, the consumer can easily collect points by looking at the advertisement and shopping by credit card. It can be said that this is a typical example of a card-linked offer advertisement in which a platform is built mainly by a card company with the intention of O2O.

  However, the credit card company that implements the above services together with the point site will be the main body, create the shopping records described above based on the membership registration information of the point sites and the card usage information of the consumer, and collate the campaign application records with the shopping records Therefore, it is indispensable to construct a computing system for processing advertisement fees and points. Therefore, the service is limited to a business model that is independently implemented by a credit card company.

=== Objectives of the Invention ===
The basic object of the present invention is that an advertiser who uses an affiliate advertisement conducts a campaign through an advertisement, guides an advertisement viewer to the advertiser's actual store, and pays for shopping at the actual store with a card (such as a credit card or a credit card). A business model that facilitates payment of advertising fees and granting benefits to consumers by prompting customers to use a debit card or electronic money card, etc. Is to realize.

  A more specific object of the present invention is to construct a special new system for each card company system or financial institution system connected to a card settlement integrated network (CAFIS, etc.) in order to implement the business model. There is no cross-contractor versatile system.

=== Summary of Invention ===
In the present invention, a campaign management system is newly established as a general-purpose function module that does not depend on a specific advertiser, card company, or financial institution in the card settlement integrated network, and this campaign management system is an affiliate advertisement management system. By linking, the above business model can be implemented by campaigns planned by individual advertisers. In the following, the logical configuration of computing which is the core of the present invention will be described in detail together with specific embodiments.

Outline of members involved in the affiliate advertising business model of this invention An example of information managed by the campaign management system 6

=== Example of business model of O2O-oriented affiliate advertising ===
The business model utilizing the O2O-oriented affiliate advertisement intended by the present invention is formed by the following elements, for example.

(A) The advertiser operates, for example, a large number of real stores that are chain-operated, and these real stores provide settlement services using settlement cards such as credit cards, debit cards, and electronic money cards. Therefore, a POS cash register terminal of an advertiser's actual store is provided with a merchant terminal and a reading device that handle a payment card. The merchant terminal and the POS cash register management server are typically CAFIS operated by NTT DATA Corporation. For example, it is connected to the aforementioned card settlement integrated network.

(B) The advertiser plans the following promotional campaign, and advertises the campaign to general consumers through affiliate advertisements on the Internet through an affiliate advertisement management company such as the applicant. The contents of the campaign are: consumers (users) when general consumers (users) shop within a specified period using a payment card such as a credit card, debit card, or electronic money card at the actual store of the advertiser. A predetermined privilege is given according to the sales amount.

(C) The above-mentioned campaign advertisement is placed on a web page of some advertising media site on the Internet. When the above campaign advertisement is clicked on the user terminal that is browsing the web page of this advertising media site, the user terminal is redirected to the advertiser site and sees the campaign page that conveys the detailed information of the campaign. .

(D) A procedure for applying to the campaign is performed by the user terminal browsing the campaign page.
(E) The user who completed the campaign application procedure visited the advertiser's actual store for shopping within the campaign implementation period and paid for the purchase by card settlement.

(F) The campaign management system according to the present invention, which will be described in detail below, can be used by a campaign applicant to use a card at an advertiser's actual store within a predetermined period by computing in cooperation with an affiliate advertisement management system operated by an affiliate advertisement management company. It supplements the fact that the amount of sales was made by shopping with payment.

(Ki) The affiliate advertising management system said that the user who was guided to the advertiser site by the campaign advertisement posted on the advertising media site did shopping for the sales amount at the advertiser's actual store regarding the above facts Get advertising performance information.
(H) Based on the above advertising results, the affiliate advertising management system is mainly responsible for computing for paying advertising fees from advertisers to advertising media publishers and for giving benefits to users. Done.

=== Organization of Business Model Members ===
If the members related to the above business model are arranged and illustrated, they can be expressed as shown in FIG. As is well known, a plurality of card company systems 2 that issue credit cards, debit cards, electronic money cards, and the like, and a plurality of financial institution systems 3 such as banks involved in card payments, via the card payment integrated network 1; A large-scale cloud that connects merchant terminals 5 attached to the POS cash register terminals 4 in a large number of actual stores, and uses a credit card, debit card, electronic money card, etc. The computing system is operating.

  As is well known, sales data generated for each sales process by card payment at the member store terminal 5 is accumulated in the central device 12 of the card payment integrated network 1. The campaign management system 6 according to the present invention is a computing system that is attached to the card settlement integrated network 1 and connected to the central device 12.

  As is well known, there are a plurality of advertisement media sites 7 on the Internet. An advertisement is posted on the web page of the advertisement medium site 7 under the management of the affiliate advertisement management system 8 operated by the affiliate advertisement management company such as the applicant. As is well known, there are a plurality of affiliate advertisement management companies, each of which operates its own affiliate advertisement management system and conducts its own sales activities.

  The advertiser cooperates with an arbitrary affiliate advertisement management company, and has an advertisement posted on an appropriate advertisement medium site 7. One of the advertisements is the campaign advertisement described above. Further, the advertiser has established an advertiser site 9 on the Internet, and displays a campaign page that conveys detailed information on the campaign as described above on the site 9.

  A general consumer (user) accesses the Internet using the user terminal 10 such as a personal computer, a tablet terminal, or a smartphone, surfs the web, sees the web page of the advertising media site 7, and is posted there. By clicking the advertisement, the user is redirected to the advertiser site 9 or further redirected to the web page of the campaign management system 6.

  The campaign management system 6 communicates with an advertiser computer (referred to as an advertiser system 11) that has established an advertiser site 9, and receives information (campaign guideline) related to a campaign planned by the advertiser.

  The campaign management system 6 communicates with the user terminal 10 of a user who intends to apply for a certain campaign and receives information necessary for applying for the campaign.

  The campaign management system 6 communicates with the affiliate advertisement management system 8 and transmits an advertisement result message notifying that the campaign applicant has done shopping related to the campaign.

=== Information managed by the campaign management system 6 ===
● Member database 61
The information managed by the campaign management system 6 is illustrated in FIG. The campaign management system 6 includes a member database 61. The member announces the card number such as a credit card, debit card or electronic money card used by the member to the campaign management system 6 attached to the card settlement integrated network 1 (even if a plurality of card numbers are announced). It is a user (general consumer) who keeps the notified card number in correspondence with the arbitrarily set authentication information (ID and password) in the card settlement integrated network 1 (campaign management system 6). This will be referred to as a card number custody member.

  In the card settlement integrated network 1, various information processing services related to card settlement are additionally implemented. Among such services, when using the service, the user's card number is assigned to the network 1 There is something you need to inform. The card number keeping member does not need to input the card number from the user terminal when using such a service, but instead may input the ID / password described above. The network 1 extracts the card number corresponding to the received ID / password from the member database 61 and proceeds with the process.

● Campaign guideline table 62
As described above, it is assumed that there are a plurality of advertisers who carry out the campaign, and that there are also a plurality of affiliate advertisement management companies that the advertiser uses when implementing the campaign. Based on the premise that a plurality of campaigns with different advertisers (campaign implementers) and affiliated advertisement management companies are executed at the same time, the campaign management system 6 of the present invention is based on the campaign guidelines for each campaign. Processing to be described later is executed.

When the campaign is executed, the advertiser accesses the campaign guideline reception site of the campaign management system 6 by the advertiser system 11 and inputs information regarding the campaign. Upon receipt of the information, the campaign management system 6 creates a campaign guideline including the following information, collects and stores it in the campaign guideline table 62, and informs the advertiser system 11 of the campaign ID.
1. Campaign ID
2. Information that can identify the affiliate advertising management system 8 with which the campaign executor (advertiser) is affiliated (in this case, the advertising management company ID)
3. Information that can identify the campaign operator (advertiser) in the above-mentioned system 8 of the advertisement management company ID (here, the advertiser ID)
4). Merchant ID of the advertiser's actual store participating in the campaign (multiple)
5. Campaign period

● Campaign applicant record table 63
The user who operates the user terminal 10 through the advertisement guidance process described in detail next, the advertisement medium site 7 → advertisement click → affiliate advertisement management system 8 → campaign application page of the advertiser site 9 → campaign management system 6 When proceeding with the card number notification page and performing a predetermined procedure, a campaign applicant record including the following information is generated in the campaign management system 6 and collected in the campaign applicant record table.
1. Campaign ID
2. 2. Tracking key Card number (s)

=== Advertising induction process ===
Similar to general affiliate advertisements, a campaign advertisement run by an advertiser is posted on a web page of an advertising media site 7 on the Internet, and a user viewing the web page of the advertising media site 7 When the campaign advertisement is clicked on the terminal 10, the user terminal 10 is redirected to the advertiser site 9 linked to the advertisement via the affiliate advertisement management system 8 linked to the advertisement, and the detailed information of the campaign You will see a campaign page that tells you.

  In the above advertisement guiding process, the affiliate advertisement management system 8 has information that can identify the advertisement medium site 7 (referred to as an advertisement medium site ID) and information that can identify the clicked advertisement (an advertisement ID and an advertisement ID). And a unique number (tracking key) is added and stored, and the user terminal 10 is redirected to the campaign management system 6 by a URL with the tracking key added as a parameter. To do.

  The campaign management system 6 acquires the tracking key when the user terminal 10 is redirected, writes the tracking key as a cookie in the user terminal 10, and redirects the user terminal 10 to the advertiser site 9. Through such a hidden process, the campaign page of the advertiser site 9 is displayed on the user terminal 10 that clicked the advertisement.

=== Campaign application process ===
The above campaign page of the advertiser site 9 is displayed on the user terminal 10, and when the user sees this and inputs for the campaign application procedure, the user terminal 10 displays the campaign application acceptance page of the campaign management system 6. Redirected to The user views the campaign application acceptance page and inputs the ID / password of the card number keeping member described above.

  When the campaign management system 6 receives the ID / password of the card number keeping member, the campaign management system 6 can extract the card number of the campaign applicant from the member database 61 described above. In addition, by using a cookie that identifies the browser and a terminal ID that identifies the user terminal, the ID / password that the user has entered and stored once is specified, and the re-input of the ID / password is omitted. Can be used for this process.

  Further, in the above process in which the user terminal 10 is redirected to the campaign management system 6 and communicates, the campaign management system 6 reads the tracking key held as a cookie in the user terminal 10. The computing for tracking the user terminal 10 is described in detail in, for example, Japanese Patent No. 4647717, and is the same as the tracking method that is generally implemented at present.

  By performing the above campaign application process, the campaign management system 6 has acquired information (campaign ID) for identifying the campaign applied by the user, the tracking key, and the user's card number. This information set is described in the table 63 as the above-mentioned campaign applicant record. Here again, the tracking key in the campaign applicant record can specify the information (advertisement media site ID) that can identify the advertising media site 7 that the applicant saw the advertisement of the campaign and the clicked advertisement. This is a unique number assigned to the advertisement guide record (stored in the affiliate advertisement management system 8) including the information (advertisement ID).

=== Sales data matching process ===
The campaign applicant then shopped at the campaign target store and settled the purchase price with the settlement card whose card number was stored in the campaign management system 6 as described above. Corresponding to such card payment processing, sales data created by the corresponding member store terminal 5 reaches the central device 12 of the card payment total network 1 and is accumulated.

  As is well known, the sales data accumulated in the central device 12 of the card payment integrated network 1 includes the member store ID that can identify the member store terminal 5 that has processed the card payment, and the payment used for the card payment. The information includes the card number of the card, the sales amount by the card settlement, and the transaction date and time when the shopping by the card settlement was performed.

  The campaign management system 6 compares the sales data accumulated in the central device 12 of the campaign settlement total network 1 with the contents of the campaign guideline table 62 and the campaign applicant record table 63, thereby making a consumer who applied for a certain campaign. Captures the fact that they shopped at the merchant that is the target of the campaign during the campaign period, and extracts sales data, campaign guidelines, and campaign applicant records for the fact. As an example, the campaign management system 6 executes the above-described collation processing computing in the following procedure.

  Paying attention to the member store ID and transaction date and time in one piece of sales data, the sales data is any of the member store ID and the campaign implementation period in the plurality of campaign guidelines registered in the table 62. It is checked whether the sales data corresponds to the campaign guidelines. Here, it is assumed that certain sales data (A) corresponds to a campaign guideline (C) to which a campaign ID (A) is attached.

  Next, paying attention to the card number in the above sales data (a), the campaign applicant record to which the campaign ID (A) is attached among the many campaign applicant records recorded in the table 63 is investigated. Focusing on the card number in the applicant record as an object, it is checked whether there is an applicant record in which the same card number as the former card number is written. Here, it is assumed that the card number in the sales data (a) matches the card number in the campaign applicant record (d) with the campaign ID (b).

In the above example, the campaign management system 6 includes the following information based on the sales data (a), the campaign guideline (c), and the campaign applicant record (d), and does not include the above card number. Create a message.
● Advertiser ID in the campaign guideline (c)
● Tracking key in campaign applicant record (d)
● Sales amount in sales data (A)

  The campaign management system 6 transmits the created advertisement result message to the affiliate advertisement management system 8 corresponding to the advertisement management company ID in the campaign guideline (c). The affiliate advertisement management system 8 that has received the advertisement result message can specify the advertisement guide record corresponding to the advertisement result message based on the tracking key in the advertisement result message.

  According to the above identification, in the affiliate advertisement management system 8, the user clicks which advertisement on which advertisement medium site 7, applies to the campaign executed by which advertiser, and the sales amount at the advertiser's actual store You can understand the fact that you did shopping. Based on this, the affiliate advertisement management system 8 performs, as is well-known, paper processing computing that pays an advertisement fee according to the sales amount from the advertiser to the advertisement medium site operator, and also receives the advertisement fee from the advertiser. It is possible to perform computing for giving a privilege to a user who has made a shopping for a campaign as a resource.

  The advertisement result message sending method may be as follows. The campaign management system 6 includes a destination information table having a logical structure in which one destination is specified by the advertisement management company ID and the advertiser ID. In the above example, an advertisement result message including the tracking key in the campaign applicant record (d) and the sales amount in the sales data (a) is created, and the message is managed as an advertisement in the campaign guideline (c). The message is sent to a destination specified by the company ID and the advertiser ID.

  If the advertising media site is a point site as described above, an advertiser adopts a well-known business model in which the advertiser (point site member) gives points as a privilege in cooperation with the point site. In other words, the computing for that purpose can be processed as well known by the affiliate advertisement management site and the point site system.

=== Other preferred embodiments ===
Employing an embodiment in which history information indicating whether or not a shopping record that is the basis for creating an advertising result message involving the applicant has not been detected or has already been detected as a campaign applicant record is adopted. Can do.

  When this embodiment is adopted, when the advertisement result message is created based on the campaign applicant record (a) that is related to the sales data by a certain shopping record, the history information of the applicant record (a) is “ If it indicates that “there is no shopping record yet”, information indicating that “the advertisement result message by this applicant's shopping is the first time” is added to the advertisement result message. In addition, if the history information in the applicant record (a) indicates that “the shopping record has already been detected”, the advertisement result message is not the first advertisement result message by the applicant. Information indicating that is added.

  Then, according to the affiliate advertisement management system 8, according to a predetermined algorithm, the processing method of the advertisement fee and the benefit to the user is different between the first advertisement result message and the second and subsequent advertisement result messages. Can do.

  When the above history information to be added to the campaign applicant record is further developed and an advertisement result message is created, the merchant ID, sales amount, and transaction date / time information in the corresponding sales data is added to the corresponding campaign applicant record. Appropriately included shopping record information can be added, and the action history information of the applicant based on the shopping record information can be included in the advertisement result message and transmitted to the affiliate advertisement management system 8. Then, the action history information can be reflected in the advertisement fee payment process and the privilege grant process to the user.

  For the same purpose, when the campaign management system creates an advertisement result message based on the sales data (a), the campaign management system may include the information on the member store ID and the transaction date / time in the sales data (a) in the advertisement result message. It is meaningful to enhance the contents of post-processing in the affiliate advertisement management system 8.

  In addition, the campaign management system communicates with the user terminal, transmits a member registration web page for associating the member authentication information with the card number and depositing it in the system, and the member authentication entered on the web page. The information and card number are acquired and recorded in the member database.

=== Specific Items of Invention ===
As is apparent from the above description, the present invention can basically be understood as a method specified by the following items (1) to (7).

(1) A computing method executed by a campaign management system provided in an integrated card payment network that relays and processes information associated with card payments by connecting a plurality of merchant terminals with a plurality of card company systems and financial institution systems. (2) The campaign management system stores a plurality of campaign requirements and a plurality of campaign applicant records in the storage means.

(3) The campaign guideline includes a campaign ID, message destination identification information corresponding to the advertiser executing the campaign and the advertisement management company with which the advertiser is affiliated, a plurality of member store IDs, and the campaign implementation period. Associating (4) Campaign applicant records must be associated with campaign ID, tracking key and card number.

(5) The tracking key is redirected to the advertiser site linked to the advertisement via the affiliate advertisement management system when the advertisement is selected by the user terminal browsing the advertisement medium site. Information that identifies the ad record generated by the process and stored in the affiliate ad management system

(6) The campaign management system collates a plurality of sales data generated for each sales process of the member store terminal with the campaign guideline and the campaign applicant information stored in the storage means, The merchant ID and the transaction date and time match the merchant ID in the campaign guideline (c) with the campaign ID (b) and match the campaign implementation period, and the card number in the sales data (a) If it matches the card number of the campaign applicant record (d) with the campaign ID (b), the sales data (a), the campaign guideline (c), and the campaign applicant record (d) are extracted.

(7) The campaign management system creates an advertising result message including the tracking key in the campaign applicant record (d) and the sales amount in the sales data (a) and not including the card number. Sending a message based on the message destination identification information in the campaign guideline (c)

=== Effect of Invention ===
According to the present invention, an advertiser who uses an affiliate advertisement conducts a campaign through an advertisement, guides an advertisement viewer to the advertiser's actual store, and pays for shopping at the actual store with a card (credit card, debit card, A business model that facilitates payment of advertising fees and awarding services to consumers by using the card number as a clue to link advertisement browsing and sales data. It can be easily implemented in various forms with high versatility.

  Card numbers that serve as clues remain within the card settlement integrated network (such as CAFIS) and do not flow out of the network, so general consumers can apply for the campaign with peace of mind and receive benefits through shopping at actual stores.

  In implementing the business model of O2O-oriented affiliate advertising as described above, there is no need to construct a special new system for each card company system or financial institution system connected to the card payment integrated network (CAFIS, etc.) Various business models can be implemented with a highly versatile mechanism across companies.

Claims (6)

The method specified by the following items (1) to (7).
(1) A computing method executed by a campaign management system provided in an integrated card payment network that relays and processes information associated with card payments by connecting a plurality of merchant terminals with a plurality of card company systems and financial institution systems. (2) The campaign management system stores a plurality of campaign guidelines and a plurality of campaign applicant records in the storage means. (3) The campaign guidelines include a campaign ID, an advertiser who executes the campaign, and this advertisement. Corresponding message destination identification information corresponding to the advertising management company with which the main partner is affiliated, a plurality of member store IDs, and the campaign implementation period. (4) Campaign applicant record, campaign ID, tracking key, Associate the card number (5) Tracking key is Affiliate advertisement created by a process in which the user terminal is redirected to the advertiser site linked to the advertisement through the affiliate advertisement management system when the advertisement is selected by the user terminal browsing the advertisement medium site (6) The campaign management system includes a plurality of sales data generated for each sales process of a member store terminal, and a campaign stored in the storage means. The campaign and the applicant information are collated, and the member store ID in the sales data (a) and the transaction date and time match the member store ID in the campaign guideline (c) to which the campaign ID (b) is attached. The card number in the sales data (a) that matches the implementation period is Campaign I. If it matches the card number of the campaign applicant record (d) marked with (a), extract sales data (a), campaign guidelines (c) and campaign applicant record (d) (7) Campaign The management system creates an advertising result message that includes the tracking key in the campaign applicant record (d) and the sales amount in the sales data (a) and does not include the card number, and stores the message in the campaign guidelines. (C) Sending based on the message destination identification information in The method according to claim 1, which is specified by the following items (8) and (9).
(8) The campaign management system stores a member database including information in which member authentication information is associated with a card number in the storage means. (9) The campaign management system receives the member authentication information from the user terminal of the campaign applicant. The card number associated with the member authentication information is extracted from the member database, and the campaign applicant record including the card number is created. 3. The method according to claim 2, which is specified by the following item (10).
(10) The campaign management system communicates with the user terminal, transmits the member registration web page for associating the member authentication information with the card number and depositing it in the system, and the member entered on the web page Obtaining authentication information and card number and recording them in the member database The method according to any one of claims 1 to 3, wherein the method is specified by the following items (11), (12), and (13).
(11) The campaign management system adds history information as a campaign applicant record indicating whether or not the shopping record that is the basis of the creation of the advertisement result message involving this applicant has not yet been detected. (12) When the campaign management system creates an advertisement result message based on the campaign applicant record (a) that is related to the sales data based on a certain shopping record, the history of the applicant record (a) If the information indicates that “there is no shopping experience yet”, add information indicating that “the advertisement result message for this applicant's purchase is the first time” to the advertisement result message (13) Campaign Management When the system creates an advertisement result message based on a campaign applicant record (a) that is related to sales data based on a certain shopping record, If the history information in the record (a) indicates that “the shopping record has already been detected”, it indicates that “the advertisement result message by this applicant's shopping is not the first time” in the advertisement result message. Appending information The method according to any one of claims 1 to 3, wherein the method is specified by the following item (14).
(14) When the campaign management system creates an advertising result message based on the sales data (a), the campaign management system includes the merchant ID and transaction date / time information in the sales data (a) in the advertising result message.   A campaign management system for performing the computing method according to claim 1.

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