JP2018206447A - Advertising system - Google Patents

Abstract

To provide an advertising system that can bring large benefits not only for advertising but also users while imposing only a small load on an advertiser.SOLUTION: In the advertising system, a member uses participating stores A1, A2, A3 to AN which joined in the advertising system by paying a registration fee. When the user reads a QR provided for an anticipating store by a mobile terminal, a participating store pays an advertising system operation company 1 300 points, of which 100 point will be returned to the member, 150 points will be obtained by the advertising system operation company as an operation fee, and 50 points will be returned to one of the anticipating stores of the advertising system that the member used first.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an advertisement system, and more particularly to an advertisement system using an electronic coupon.

  On the Internet, an advertising company has set up a website, solicits advertisements for restaurants, restaurants, izakayas, restaurants, etc., prepouts coupons displayed on personal computers and smartphone displays, etc. Restaurants, restaurants, pubs, restaurants, and other advertisers are known and widely used, for example, to offer preferential services such as price reductions and free drinks. Yes.

  In the free magazines distributed free of charge, the advertiser offers a courtesy service to customers who have cut out the advertising portion of the free magazine and brought the advertising portion to the restaurant of the advertiser who posted the advertisement. Systems configured to do this are also known and widely used.

  However, in the system using the Internet, not only the advertiser needs to pay the registration fee to the advertising company, but also has to pay the advertising fee every month without knowing how many customers are coming. , It was a big burden for advertisers.

  On the other hand, in a free magazine, in order to place an advertisement in a space of a desired size in a position where the advertisement can be appealed to readers, the advertiser needs to pay a high advertising fee to the publisher of the free magazine. It was a big burden for advertisers.

  Accordingly, an object of the present invention is to provide an advertising system that can increase the advertising effect even though the burden on the advertiser is small, and that can greatly benefit the user.

  An object of the present invention includes an application server of an advertising system operating company, a personal computer of a plurality of member stores, and a network to which a plurality of users' mobile terminals are connected. When the plurality of member stores pay a registration fee to the advertising system operating company, the application server of the advertising system operating company can be accessed, and a storage area for storing information on the member store is stored in the application server. Generated and allowed to upload advertisement information to the network by the advertising system operating company, given a specific two-dimensional code from the advertising system operating company, and the user to the member store by the mobile terminal 2D granted When the mode is read, information on the member store specified by the user information two-dimensional code for specifying the user's mobile terminal is sent to the application server via the network, and the user's mobile User information for identifying a terminal is stored in a user information storage area of the storage area of the application server, the two-dimensional code is read by the mobile terminal of the user, and information regarding the specified member store is Stored in the member store information storage area specified by the two-dimensional code of the storage area of the application server, the application server stored in the user information storage area and user information stored in the member store information storage area From information about the member stores When it is determined that the user has read the two-dimensional code of the member store for the first time using the mobile terminal, information to that effect is added to the user information, and then the user uses the mobile terminal, When the personal computer reads the two-dimensional code assigned to the member store connected to the network, the application server writes the billing information in the member store information storage area of the member store from which the two-dimensional code is read. The application server operating company information for charging predetermined points, writing coupon information in the user information storage area of the user, allowing the user to return the predetermined points, and storing information related to the advertising system operating company Write a predetermined point in the storage area, the advertisement Returning the advertising system operating cost to the system operating company, and further, the application server based on the user information stored in the user information storage area and the member store usage information stored in the member store information storage area, The user searches the member store that has read the two-dimensional code for the first time using the mobile terminal, writes privilege information in the member store information storage area of the member store, and gives a predetermined point to the member store. It is achieved by an advertising system characterized by being configured as follows.

  According to the present invention, a member store of the advertising system is required to pay a registration fee to the advertising system operating company when joining the advertising system. A certain point is charged, but the charging of this predetermined point is a so-called success fee. In addition, at the member store, the user first reads a two-dimensional code using a mobile terminal and is a member of the advertising system. Whenever the user uses another member store of the advertising system, privilege information is written in the member store information storage area of the member store and given points are given. Will be able to depreciate the registration fee, which is the initial cost, in a very short period of time.

  Furthermore, according to the present invention, the user is registered as a member of the advertising system by simply reading the two-dimensional code placed in the member store using the portable terminal, and thereafter, the user joins the advertising system. Each time you use a merchant, you can receive a coupon for a predetermined point, read the two-dimensional code using a mobile terminal that has a telephone function and can read the two-dimensional code as if it were a game. Because it is a very attractive advertising system for users because the amount of coupons can be increased without knowing it, and coupons can be obtained by exchanging coupons. It is expected that there will be very few cases of withdrawal, and conversely, the number of members is expected to increase rapidly. Any company of, it is possible to obtain significant benefits.

  In the present invention, the portable terminal refers to a portable terminal that can be connected to a network and can read a two-dimensional code.

  In a preferred embodiment of the present invention, the application server stores member store information storage region for storing member store information, user information storage region for specifying the user's mobile terminal, and information relating to an advertising system operating company. The operating company information storage area of the application server is provided in the database server of the advertising system operating company.

  In a preferred embodiment of the present invention, the user information includes information for identifying a time when the mobile terminal of the user reads the two-dimensional code of the member store, and the member store information is stored in the mobile terminal of the user. Including information specifying the time when the two-dimensional code is read, and whether the application server has read the two-dimensional code of the member store for the first time using the mobile terminal based on the information. It is configured to determine.

  In a further preferred embodiment of the present invention, the two-dimensional code is constituted by a QR code (registered trademark).

  In another preferred embodiment of the present invention, the two-dimensional code is constituted by a data matrix.

  In a further preferred embodiment of the present invention, the mobile terminal is constituted by a smart device.

  In a further preferred embodiment of the present invention, the smart device is constituted by a smartphone.

  In another preferred embodiment of the present invention, the smart device is constituted by a tablet terminal.

  ADVANTAGE OF THE INVENTION According to this invention, although an advertiser's burden is small, it becomes possible to provide the advertising system which can raise a big advertising effect and becomes a big profit for a user.

FIG. 1 is a configuration diagram of an advertisement system according to a preferred embodiment of the present invention. FIG. 2 is a block diagram of an advertising system according to another preferred embodiment of the present invention.

  FIG. 1 is a configuration diagram of an advertisement system according to a preferred embodiment of the present invention.

  As shown in FIG. 1, the advertising system according to the present embodiment is provided in an advertising system operating company 1 and the advertising system operating company 1, and controls the operation of the entire advertising system and also constitutes an advertising system. A1, A2, A3,... And information on advertisers who are ANs are stored for each member, and each member store A1, A2, A3,. 3 is connected to the application server 7. A unique QR code (registered trademark) 4 unique to each member store is assigned to each member store A1, A2, A3,.

  When participating in the advertising system, each member store pays a predetermined registration fee, for example, 75,600 points, to the advertising system operating company 1 and is assigned a QR code (registered trademark) 4, and the Internet 5. Above, get permission to upload ads. At this time, information about each member store A1, A2, A3,... Or AN is stored in the storage area of the application server 7, and thereafter from each member store A1, A2, A3,. The advertisement is uploaded to the Internet 5.

  In this embodiment, restaurants, restaurants, pubs, and other restaurants constitute the advertising system as member stores A1, A2, A3,.

  After the user uses the member store A1 for the first time, the QR code (registered trademark) 4 provided in the member store AK is found, and a mobile terminal T1, T2, T3, T4,. When the QR code (registered trademark) 4 is read and QR authentication is performed, a QR authentication signal is sent from each member store A1, A2, A3,... The advertising system operating company 1 secures a storage area for storing data related to the user in the storage area of the application server 7 and registers the user as a member of the advertising system. At the same time, when the user reads the QR code (registered trademark) using the mobile terminals T1, T2, T3,... Or TM, the mobile terminals T1, T2, T3,. Or an electronic coupon is written in the memory of TM, and a member acquires an electronic coupon of 100 points. Each member can know the total amount of electronic coupons by displaying the total amount of electronic coupons acquired at any time on the mobile terminal T1, T2, T3,. .

  After that, since the user uses another member store AJ and uses an electronic coupon, the mobile terminal T1, T2, T3,... When the trademark 4 is read, a QR authentication signal is transmitted from the personal computer 3 of the member store AJ to the application server 7 of the advertising system operating company 1 via the Internet 5. Upon receipt of the QR authentication signal from the member store AJ, the advertising system operating company 1 causes the member store AJ to pay 300 points as an advertising fee (from the total amount of coupons of the member store AJ stored in the storage area of the application server 7). 300 points are deducted.) 100 of them are paid to the user (100 points are added to the total amount of coupons stored in the memory of the mobile terminals T1, T2, T3,... Or TM). Executes QR authentication for the first time and returns 50 points as a success fee to the member store AK that has registered as a member (50 points are added to the total amount stored in the storage area of the application server 7), and the remaining 150 The points are acquired by the advertising system operating company 1 as operating expenses (application server 7 150 points are added to the operating costs stored in the storage area.).

  Each time a user uses a member store A1, A2, A3,... Or AN registered in the advertising system, the user performs the first QR authentication and the member store A1, A2, A3,. ... or 50 points will be paid to the AN as a customer service fee.

  Thus, when the total amount of coupons stored in the memory of the user's mobile terminal T1, T2, T3,... Or TM exceeds 1000 points, the user exchanges for every 1000 points for a 1000 yen voucher. When the advertisement system operating company 1 receives such a request from the user, the advertising system operating company 1 issues a voucher corresponding to the point to the user every 1000 points.

  According to this embodiment, the affiliated stores A1, A2, A3,... And AN of the advertising system are required to pay a registration fee equivalent to 75,600 points when joining the advertising system. After that, every time the registered user uses it, it is necessary to pay 300 points to the advertising system operating company 1, but every time the user uses it, 300 points paid to the advertising system operating company 1 is a success fee. Furthermore, this advertisement is obtained by reading a QR code (registered trademark) 4 using a mobile terminal T1, T2, T3,. When the user becomes a member of the system, the user is the other member store A1 among the member stores A1, A2, A3,. A2, A3, whenever utilizing ... or AN, it is possible to receive a return of 50 points, a very short period of time, comprising the initial cost can be depreciated.

  In addition, according to this embodiment, the user simply uses the mobile terminals T1, T2, T3,..., Or TM such as smartphones and tablet terminals, or the member stores A1, A2, A3,. Or, by reading the QR code (registered trademark) 4 placed in the AN, it is registered as a member of the advertising system, and thereafter the member stores A1, A2, A3,. Each time you use AN, you can get a 100-point electronic coupon, and feel like a game using a mobile phone T1, T2, T3,. (Trademark) 4 Reading and displaying the total amount of electronic coupons, etc., and without knowing, the acquisition amount of electronic coupons increases and can be exchanged for electronic coupons This is an extremely attractive advertising system for users, so it is unlikely that registered members will withdraw once, and conversely, the number of members is expected to increase rapidly. Therefore, any of the member stores A1, A2, A3,..., Or AN, a user who is a member, and the advertising system operating company 1 can obtain a large profit.

  FIG. 2 is a configuration diagram of an advertising system according to another preferred embodiment of the present invention, and the advertising system according to this embodiment is configured to be able to donate points acquired by a user to a specific organization. Has been.

  As shown in FIG. 2, in the advertising system according to this embodiment, each member store A1, A2, A3,... Or AN is given a barcode 8, and stored in the application server 7. A storage area for storing donation data generated by reading the barcode 8 is generated in each area for each donation destination.

  In the embodiment shown in FIG. 1, each member store A1, A2, A3,... Or AN is assigned a unique QR code (registered trademark) 4 unique to the member store. In this embodiment, the bar code 8 given to each member store A1, A2, A3,... Or AN from the advertising system operating company 1 is constituted by the same identifier.

  Barcode 8 uses points A1, A2, A3,... Or AN for member organizations A1, A2, A3,... Or AN for specific organizations such as sports organizations, social contribution organizations, and Japan UNICEF. When donating, it is read by the user's mobile terminal T1, T2, T3,... Or TM, and the barcode 8 is read by the user's mobile terminal T1, T2, T3,. Is obtained by reading the QR code (registered trademark) 4 using the portable terminals T1, T2, T3,... Or TM, and the user's portable terminals T1, T2, T3,. ... or the points of the electronic coupon stored in the memory of the TM, ie 100 points are deducted from the total points of the electronic coupon and at the same time A barcode read signal is transmitted from the member store A1, A2, A3,... Or the personal computer 3 of the AN to the application server 7 via the Internet 5, and is generated by reading the barcode 8. The donation amount data stored in the storage area for storing the data is updated.

  In the present embodiment, preferably, a paper advertisement calling for donation to a sports organization, social contribution activity organization, Japan UNICEF or the like, which is a donation destination, is attached to the member stores A1, A2, A3,. Yes.

  The present invention is not limited to the above-described embodiments, and various modifications are possible within the scope of the invention described in the claims, and these are also included in the scope of the present invention. Needless to say.

  For example, in the embodiment shown in FIG. 1, restaurants such as restaurants, Japanese cuisine, izakayas, etc. constitute the advertising system as member stores A1, A2, A3,... AN. It is not always necessary to be a restaurant such as a restaurant, Kappo, or Izakaya, and it may be a beauty salon, a hair salon, a barber shop, or other store that provides beauty-related services, or a retail store that sells products related to consumers. Furthermore, it is not necessary for the member stores A1, A2, A3,... Or AN to be configured by stores that provide products and services that are related to each other. Stores may constitute member stores A1, A2, A3,... And AN.

  Further, in the embodiment shown in FIG. 1, QR code (registered trademark) 4 is used to specify the member stores A1, A2, A3,... Or AN. A two-dimensional barcode may be used, or a barcode that is a one-dimensional barcode may be used. The two-dimensional code is not limited to a QR code (registered trademark).

  Further, in the advertising system according to the embodiment shown in FIG. 1, the user can receive a cash voucher of a corresponding amount from the advertising system operating company 1 for every 1000 points of electronic coupons acquired. However, it is not always necessary that a corresponding amount of cash voucher is issued to the user, and a privilege other than the cash voucher may be returned to the user.

  In addition, in the advertising system according to the embodiment shown in FIG. 1, the user can receive a voucher of a corresponding amount from the advertising system operating company 1 for every 1000 points of electronic coupons acquired. However, it is also possible to configure so that the corresponding privilege is returned to the user not in units of 1000 points but in units of 100 points, 200 points, and 500 points, for example.

  Further, in the embodiment shown in FIG. 1, each member store A1, A2, A3,... Or AN pays a registration fee of 75,600 points to the advertising system operating company 1 to join the advertising system. Each time a member uses a member store, the member receives a coupon of 100 points. Each time a member uses the member store, the member store is charged 300 points, and the advertising system operating company 1 determines that the member uses the member store. It is configured to receive an operating fee of 200 points, but in any case, what is the relationship between the user, the member stores A1, A2, A3,. Whether the point moves can be arbitrarily determined by the advertising system operating company 1 according to a specific situation.

  In the embodiment shown in FIG. 2, a single barcode 8 is given to each member store A1, A2, A3,... Limited to one of the contributing organizations, Japan UNICEF, etc., but each member store A1, A2, A3,... Or AN or member store A1, A2, A3,. A plurality of barcodes 8 are given to the department from the advertising system operating company 1, and the user makes a donation corresponding to the points of the electronic coupon to be returned to a desired donation destination by selecting the barcode 8 to be read. In such a case, each member store A1, A2, A3,... Or AN or member stores A1, A2, A3,. Every donation It is preferable that a plurality of paper advertisement calling is affixed.

1 Advertising system management company 3 Merchant personal computer 4 QR code (registered trademark) assigned to the merchant
5 Internet 7 Application server of advertising system operating company 8 Bar codes given to member stores A1, A2, A3, ... AN ... Advertising system member stores T1, T2, T3, ... ..TM user mobile terminals

An object of the present invention is an advertising system including an application server of an advertising system operating company, and a member store registered in the advertising system is given a code identifying the member store from the advertising system operating company, When a user who visits the member store performs a process of causing the mobile terminal to read the code given to the member store, user information for specifying the user's mobile terminal and the code specified by the code registered is sent information about the merchant to the application server in the storage area of the application server, the later, the user visits an affiliated store of the plurality of merchants, the user the portable When predetermined processing is performed using a terminal, the user information is stored in the application server. Sent, the application server performs a process of reducing a predetermined point to the user, based on the information registered in the storage area, the user first time is Kiko over de before using the mobile terminal It is configured to search for a member store that has been read and registered, and to perform processing for giving a predetermined point to the searched member store. The predetermined process may be a process of causing the mobile terminal to read the code given to the member store.

In the present invention, the portable terminal refers to a portable terminal that can be connected to a network and can read a code that identifies a member store .

In a preferred embodiment of the present invention, the includes information which user information for identifying a time read the code assigned to the merchant by the mobile terminal of the user, information relating to the merchant the user It said include information portable terminal to identify the previous time read the logger over de of the application server, based on the information, the user using the mobile terminal, code of the merchant May be configured to determine whether or not the first reading is performed.

In a further preferred embodiment of the present invention, before Kiko over de it is constituted by a QR code (registered trademark).

In another preferred embodiment of the present invention, the code is constituted by a data matrix.

Claims (7)

  An application server of an advertising system operating company, a personal computer of a plurality of member stores, and a network to which a plurality of users' mobile terminals are connected, each of the personal computers of the plurality of member stores, By paying a registration fee to the advertising system operating company, it becomes possible to access the application server of the advertising system operating company, and a storage area for storing the information of the member store is generated in the application server. The company is allowed to upload advertisement information to the network, and a specific two-dimensional code is given by the advertising system operating company, and the user uses the portable terminal to obtain the two-dimensional code given to the member store. Read and before User information for specifying the user's mobile terminal and information on the member store specified by the two-dimensional code are sent to the application server via the network, and user information for specifying the user's mobile terminal is obtained. Information about the member store that is stored in the user information storage area of the storage area of the application server, the two-dimensional code is read by the mobile terminal of the user, and is specified in the storage area of the application server. Stored in the member store information storage area specified by the two-dimensional code, and the application server stores user information stored in the user information storage area, information on the member store stored in the member store information storage area, and The user When it is determined that the two-dimensional code of the member store has been read for the first time using a terminal, information to that effect is added to the user information, and then the personal computer is connected to the network using the mobile terminal. When the application server reads the two-dimensional code assigned to the connected member store, the application server writes the billing information in the member store information storage area of the member store from which the two-dimensional code has been read. Charge, write coupon information in the user information storage area of the user, allow the user to return a predetermined point, and store information on the advertising system operating company in the operating company information storage area of the application server Write points and advertise to the advertising system operator The system operation fee is reduced, and the application server uses the user information stored in the user information storage area and the member store usage information stored in the member store information storage area to allow the user to Is used to search for a member store that has read the two-dimensional code for the first time, write privilege information in the member store information storage area of the member store, and give a predetermined point to the member store. An advertising system characterized by   The user information includes information specifying a time when the user's mobile terminal reads the scan barcode of the member store, and the member store information specifies a time when the user's mobile terminal reads the scan barcode. The application server is configured to determine whether the user has read the scan barcode of the member store for the first time using the mobile terminal based on the information. The advertising system according to claim 1.   The application server stores member store information storage region for storing member store information, user information storage region for specifying the user's mobile terminal, and operating company information storage region of the application server for storing information related to an advertising system operating company The advertisement system according to claim 1 or 2, wherein the advertisement system is provided in a database server of an advertisement system operating company.   The advertising system according to any one of claims 1 to 3, wherein the portable terminal can be connected to a network and can read a two-dimensional code.   The advertising system according to any one of claims 1 to 4, wherein the mobile terminal is configured by a smart device selected from the group consisting of a smartphone and a tablet.   The advertising system according to any one of claims 1 to 5, wherein the two-dimensional code is configured by a QR code (registered trademark).   The advertising system according to any one of claims 1 to 5, wherein the two-dimensional code is configured by a data matrix.

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