JP6650233B2 - Advertising effectiveness confirmation device, sales promotion system and advertising effectiveness confirmation program - Google Patents

Description

  The present invention relates to an advertisement effect confirmation device, a sales promotion system, and an advertisement effect confirmation program, and particularly to an advertisement effect confirmation device for confirming the effect when a specific product is targeted and advertised to a specific consumer, and an advertisement effect confirmation device provided with the same. It is suitable for use in a sales promotion system.

  2. Description of the Related Art Conventionally, a technique called a targeted advertisement has been widely used as a technique for improving the effect of an advertisement. This is based on information such as the customer's personal attributes, website behavior history, or product purchase history that are targeted by the advertisement. Is to be distributed. By using this method to distribute advertisements, it is possible to increase the cost-effectiveness to some extent, but it is also necessary to objectively evaluate whether or not advertising activities are actually producing results.

  For example, when a targeted advertisement is performed by a merchant upon receiving a request from the advertiser, it is reasonable that the merchant charges the advertiser a pay-as-you-go fee in accordance with the advertising effect. To that end, it is important to properly evaluate the advertising effect. Also, even when an advertiser performs targeted advertising by himself, it is important to properly evaluate the advertising effect. This is because the subsequent advertising strategy can be optimized according to the evaluation result.

  2. Description of the Related Art Conventionally, a pay-per-click system (PPC system), which estimates that an advertisement displayed on a web page is effective when an advertisement is actually clicked and charges based on the number of clicks, has been widely used. In addition, as a method of grasping that a product has been actually purchased at a store, a technique has been proposed in which a campaign is implemented for a specific product and the effects of the campaign are totaled (for example, Patent Documents). 1).

  In the sales promotion system described in Patent Document 1, when a user purchases a product targeted for a campaign at a store, the card number of the credit card used at the time of payment, the product ID of the purchased product, and the product purchase are sent from the POS system of the store. Information such as the date and the purchase price of the product is notified to the product purchase history server of the store, and the purchase history information associated with the information is stored. Further, the card number, the store ID, the product purchase date and the product purchase price are notified from the POS system of the store to the card management server of the credit card company, and purchase history information in which these information are associated is stored.

  After the product purchase, the user accesses the campaign participation registration site from his / her own terminal device and sends the card number used for shopping, the product purchase date, and the user ID, and the sales promotion device sends the purchase history to the card management server of the card company. After confirmation, the information of the store where the user has made a purchase is obtained. Then, the sales promotion device checks whether or not the product targeted for the campaign has been purchased in the product purchase history server of the store where the user has made a purchase, and gives points to the user. It also has a function of totalizing information on sales of commodities from campaign participation information registered in the sales promotion device, and reporting the effect of the campaign to the main company of the campaign.

JP 2013-175145 A

  According to the system described in Patent Literature 1, purchase history information (card number, store ID, product purchase date and product purchase amount) notified from the POS system of the store and stored in the card management server of the credit card company. By comparing the purchase history information (card number, product ID, product purchase date, product purchase price) stored in the product purchase history server of the store identified by the store ID, the identification set as the campaign target It is possible to determine who purchased the product at which store and when.

  However, in order to make this determination, it is necessary for the user who purchased the product to access the campaign participation registration site from his own terminal device and input the card number, product purchase date, and user ID. The user takes such an action because the purchased product is targeted for the campaign, and if the user participates in the campaign, he or she can enjoy benefits such as points and coupons. Therefore, for example, it is not possible to verify whether or not a store has positioned it as a strategic product and performs targeted advertising, but especially for products not targeted by the campaign, whether or not the product was actually purchased by the consumer to whom the advertisement was distributed. There was a problem.

  The credit card number is information that requires extremely high confidentiality. Therefore, as a practical matter, it is difficult to handle the card number in a place other than the card management server of the card company. Therefore, even if the technology described in Patent Literature 1 is theoretically feasible, it is difficult to handle a card number near a public place such as a campaign participation registration site, and there is also a problem of lack of practicality.

  The present invention has been made in order to solve such a problem. Regardless of whether the product is targeted for a campaign or not, a product that has been targeted to a specific consumer is actually used by the consumer. It is an object of the present invention to provide a highly practical system capable of confirming whether or not a user has purchased the system.

In order to solve the above-described problems, the advertising effectiveness checking device of the present invention is provided for identifying customer identification information for identifying a credit card user associated with a credit card card number and identifying a target advertisement target product. At least in association with the product identification information, and stored in the advertisement data storage unit as advertisement data relating to the targeted advertisement. Then, the advertisement data stored in the advertisement data storage unit, the customer identification information and the payment data obtained from the server storing the payment data of the credit card, and the purchase history management server managing the purchase data of the store. By checking the acquired purchase data, the purchase status of the product targeted for the targeted advertisement by the credit card user is confirmed. The payment data includes the authorization number issued by the credit card authorization process by the card payment management server that manages the payment data when the product is purchased using the credit card, and the purchase data is purchased from the card payment management server. It includes an approval number notified to the history management server and product identification information for identifying a product purchased using a credit card.

  According to the present invention configured as described above, a purchaser of a product is specified based on customer identification information. In addition, by checking the payment data of the credit card associated with the customer identification information, the purchase data of the store, and the advertisement data indicating the target product of the targeted advertisement, whether the purchaser has purchased the target product of the targeted advertisement Whether or not is specified. As described above, according to the present invention, the credit card number itself is not used for specifying the product purchaser. In addition, it is not necessary for the purchaser of the product to input information by himself / herself, and the effect of the targeted advertisement can be confirmed if the advertisement effect confirmation device acquires necessary data from the card settlement management server and the purchase history management server. . This makes it possible to determine whether or not a product targeted by a specific consumer is actually purchased by that consumer, regardless of whether the product is targeted for a campaign that prompts the product buyer to enter some information. A highly practical system that can be confirmed can be provided.

It is a figure showing the example of the whole composition of the sales promotion system provided with the advertising effectiveness check device by a 1st embodiment. It is a block diagram showing the example of functional composition of the advertising effectiveness check device by a 1st embodiment. It is the figure which arranged and shown the data which the purchase situation confirmation part by 1st Embodiment uses for confirmation of a purchase situation. It is a figure showing the example of composition of the sales promotion system provided with the advertising effectiveness check device by a 2nd embodiment. It is a block diagram showing the example of functional composition of the advertising effectiveness check device by a 2nd embodiment. It is the figure which arranged and shown the data which the purchase situation confirmation part by 2nd Embodiment uses for confirmation of a purchase situation.

(First embodiment)
Hereinafter, a first embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a diagram illustrating an example of the overall configuration of a sales promotion system including an advertisement effect checking device according to the first embodiment. As shown in FIG. 1, the sales promotion system according to the first embodiment includes an advertisement effect checking device 10, a card company system 20, a plurality of store systems 30, and a settlement relay company system 40 according to the first embodiment. Have been.

  The card company system 20 is provided by a card company (acquirer) and includes a member management server 21 and a card settlement management server 22. For example, an area network using a LAN (Local Area Network) or a WAN (Wide Area Network). 23 are connected to each other. The intra-area network 23 is configured to be connectable to the advertisement effect checking device 10 and the settlement relay operator system 40 via a communication network 50 such as the Internet.

  The store system 30 is provided in a card member store, includes a POS terminal 31 and a POS data management server 32, and is connected to each other by an area network 33 using, for example, a LAN or a WAN. In addition, the intra-area network 33 is configured to be connectable to the settlement relay operator system 40 via the communication network 50.

  The settlement relay company system 40 is provided for a settlement relay company (including a settlement relay company (settlement relay center) and a settlement agency), and includes a settlement agency server 41 and a purchase history management server 42, for example, a LAN or WAN. Are connected to each other within an area network 43 using The intra-area network 43 is configured to be connectable to the advertisement effect checking device 10, the card company system 20, and the store system 30 via the communication network 50.

  The advertising effectiveness checking device 10 extracts a target customer from the credit card members based on a predetermined condition, and when advertising a specific product to the target customer, the target product of the targeted advertisement is targeted. The processing for confirming whether or not the purchase has actually been performed by the customer is performed.

  The POS terminal 31 of the store system 30 is a terminal used for settlement of goods using a credit card. The POS data management server 32 manages payment data and purchase data input through the POS terminal 31 when a consumer purchases a product using a credit card, and transmits these data to the payment relay company system 40. I do.

  Here, the purchase data includes at least one of store identification information (for example, a member store number) or terminal identification information (for example, a terminal identification number) and product identification information (for example, a product code) for identifying a purchased product. And payment identification information (for example, a slip number) given when a product is purchased using a credit card, and information such as the payment amount of the credit card and the processing date and time.

  The settlement agency server 41 of the settlement relay company system 40 transmits the settlement data transmitted from each of the plurality of store systems 30 to the card company system 20 together with the credit card number, and executes a process related to the settlement agency.

  The purchase history management server 42 of the settlement relay company system 40 stores and manages purchase data transmitted from each of the plurality of store systems 30. At this time, the purchase history management server 42 stores the purchase data in association with the approval number notified from the card settlement management server 22 as described later.

  The member management server 21 of the card company system 20 manages member data on credit card members (users). For example, the member management server 21 stores and manages credit card numbers and member attribute information such as name, address, gender, date of birth, and occupation as member data. The credit card number is used for verification when a consumer purchases a product using a credit card through the POS terminal 31 of the store system 30, but is not used for confirming the advertising effect.

  In this embodiment, customer identification information is used separately from a credit card number to identify a credit card member. This customer identification information is provided in advance by the advertisement effect confirmation device 10 to realize the advertisement effect confirmation processing, and is information unique to each member associated with the credit card number. For example, a value obtained by converting a credit card number according to a predetermined algorithm is used as customer identification information. The member management server 21 stores the above-described member attribute information in association with the customer identification information.

  The card payment management server 22 stores and manages payment data transmitted together with the credit card number from the store system 30 via the payment relay system 40. At this time, the card payment management server 22 specifies the customer identification information associated with the credit card number, and stores the payment data in association with the customer identification information. Further, the card settlement management server 22 performs an authorization process for the credit card, issues an approval number, and stores the settlement data including the approval number. In addition, the card settlement management server 22 notifies the settlement relay company system 40 of the issued approval number.

  The payment data transmitted from the store system 30 to the card company system 20 via the payment relay system 40 is store identification information (for example, a member store number) for identifying the store where the product was purchased using the credit card. ) Or terminal identification information (for example, terminal identification number) for identifying the POS terminal 31 using a credit card, and settlement identification information (for example, provided when a product is purchased using a credit card) , Slip number), credit card settlement amount, processing date and time, and the like.

  The advertisement effect confirmation device 10 includes advertising data in which customer identification information of the target customer is associated with product identification information of a product that has been advertised to the target customer, payment data transmitted from the card payment management server 22, Then, based on the purchase data transmitted from the purchase history management server 42, a process for confirming whether or not the target product of the targeted advertisement has actually been purchased by the target customer is performed. The details of the processing of the advertisement effect checking device 10 will be specifically described with reference to FIG. 2 shown below.

  FIG. 2 is a block diagram illustrating an example of a functional configuration of the advertisement effect checking device 10 according to the first embodiment. As shown in FIG. 2, the advertisement effect check device 10 of the present embodiment has, as its functional components, a member data acquisition unit 11, a settlement data acquisition unit 12, a purchase data acquisition unit 13, a target customer extraction unit 14, a target product setting. It has a unit 15, a purchase status confirmation unit 16, and an advertisement data storage unit 17.

  Each of the functional blocks 11 to 16 can be configured by any of hardware, a DSP (Digital Signal Processor), and software. For example, when configured by software, each of the functional blocks 11 to 16 is actually configured to include a CPU, a RAM, a ROM, and the like of a computer, and an advertisement stored in a recording medium such as a RAM, a ROM, a hard disk, or a semiconductor memory. This is realized by running the effect checking program.

  The member data acquisition unit 11 acquires customer identification information and member data (member attribute information) from the member management server 21 of the card company system 20. The member data acquisition unit 11 supplies the acquired data to the target customer extraction unit 14. This member data is used for extracting a target customer.

  The payment data acquisition unit 12 acquires customer identification information and payment data from the card payment management server 22 of the card company system 20. The settlement data acquisition unit 12 supplies the acquired data to the purchase status confirmation unit 16. The settlement data used to confirm the purchase status in the purchase status confirmation unit 16 may be an approval number issued at the time of the authorization processing of the credit card. Other information such as store identification information or terminal identification information, payment identification information (slip number), payment amount, processing date and time need not necessarily be obtained.

  It is also possible to use information such as the settlement amount and the processing date and time for extracting the conditions of the target customer. In this case, the payment data acquisition unit 12 also acquires information such as the amount of payment and the processing date and time from the card payment management server 22 and supplies the information to the target customer extraction unit 14. In the description below, it is assumed that the payment data acquisition unit 12 also acquires such information and supplies the acquired information to the target customer extraction unit 14.

  The purchase data acquisition unit 13 acquires purchase data from the purchase history management server 42 of the settlement relay operator system 40. The purchase data acquisition unit 13 supplies the acquired purchase data to the purchase status confirmation unit 16. The purchase data acquired here only needs to include an approval number and product identification information for identifying the purchased product. Other information such as store identification information or terminal identification information, payment identification information (slip number), payment amount, processing date and time need not necessarily be obtained.

  Based on the member data acquired by the member data acquiring unit 11 and the settlement data acquired by the settlement data acquiring unit 12, the target customer extracting unit 14 selects a target satisfying a predetermined condition from the members of the credit card. Extract customers. Then, the advertisement data storage unit 17 stores the customer identification information for identifying the extracted target customer.

  The target product setting unit 15 sets products to be targeted by the targeted advertisement, that is, target products to be advertised to target customers. The target product setting unit 15 causes the advertisement data storage unit 17 to store the product identification information for identifying the set target product in association with the customer identification information. Thereby, the advertisement data storage unit 17 stores the advertisement data in which the customer identification information and the product identification information are at least associated with each other.

  The purchase status confirmation unit 16 includes the advertisement data (customer identification information and product identification information) stored in the advertisement data storage unit 17, the customer identification information and the payment data (approval number) acquired by the payment data acquisition unit 12, and By matching the purchase data (approval number and product identification information) acquired by the purchase data acquisition unit 13, the purchase of the product targeted by the targeted advertisement indicated by the advertisement data by the target customer targeted by the targeted advertisement is performed. Check the situation. Specifically, the purchase status confirmation unit 16 confirms whether or not the target product of the targeted advertisement has been purchased by the target customer.

  FIG. 3 is a diagram in which data used by the purchase status check unit 16 according to the first embodiment for checking the purchase status is organized and shown. An example of the processing of the purchase status confirmation unit 16 will be described with reference to FIG. First, the purchase status confirmation unit 16 collates the customer identification information stored in the advertisement data storage unit 17 with the customer identification information acquired by the settlement data acquisition unit 12, and determines the customer identification information having the same value. By extracting, a target customer who has settled a certain product using a credit card is specified (1).

  Next, the purchase status confirmation unit 16 checks the approval number acquired by the settlement data acquisition unit 12 together with the customer identification information of the specified target customer, and the approval number acquired from the purchase history management server 42 by the purchase data acquisition unit 13. And an approval number having the same value is extracted (2).

  Further, the purchase status confirmation unit 16 collates the product identification information acquired by the purchase data acquisition unit 13 with the approval number for which the value has been confirmed and the product identification information stored in the advertisement data storage unit 17. , To determine whether the product purchased by the target customer is the target product (3).

  With the above processing, it is possible to confirm whether or not the target product set by the target product setting unit 15 has been purchased by the target customer extracted by the target customer extraction unit 14.

  As described above in detail, in the first embodiment, customer identification information for identifying a credit card user associated with a credit card card number and product identification information for identifying a target advertisement target product Are stored in the advertisement data storage unit 17 as advertisement data relating to the targeted advertisement at least. Then, by comparing the advertisement data stored in the advertisement data storage unit 17 with the customer identification information and payment data obtained from the member management server 21 and the purchase data obtained from the purchase history management server 42, the target It checks the purchase status of the target customer of the product.

  In the first embodiment configured as described above, the credit card number itself is not used for specifying the product purchaser. In addition, it is not necessary for the purchaser of the product to input information by himself / herself. If the advertisement effect confirmation device 10 acquires necessary data from the card settlement management server 22 and the purchase history management server 42, the effect of the targeted advertisement is confirmed. be able to. This makes it possible to determine whether or not a product targeted by a specific consumer is actually purchased by that consumer, regardless of whether the product is targeted for a campaign that prompts the product buyer to enter some information. A highly practical system that can be confirmed can be provided.

  In the first embodiment, a target customer is extracted based on credit card member attribute information and settlement data acquired from the card company system 20 instead of the purchase data held by the purchase history management server 42, and the target customer is extracted. The purchase status of the target product set for the item is checked by the advertisement effect checking device 10. Thereby, for example, from the credit card members who have no purchase record in the store (consumers who are not recorded in the purchase data held by the purchase history management server 42), precise condition extraction using the member attribute information and the settlement data is performed. Target advertising targeted for the target customer selected by the above, and the advertising effect can be confirmed.

  When a targeted advertisement is issued to a target customer that has been conditionally extracted based on credit card member attribute information and payment data, an attempt is made to confirm whether the target product was purchased by the target customer using the credit card payment data. You can't do that. In the actual transaction of the credit card settlement, the settlement data transmitted from the store system 30 to the settlement relay company system 40 includes terminal identification information for specifying the purchase store, a terminal for specifying the POS terminal 31 used for the credit card settlement. This is because only the identification information and the slip number for specifying the settlement at that time are included, but no information for specifically specifying the purchased product is included. On the other hand, according to the first embodiment, it is possible to confirm whether or not the target customer extracted based on the credit card member attribute information and the payment data actually purchased the target product. High effect.

(Second embodiment)
Next, a second embodiment of the present invention will be described with reference to the drawings. FIG. 4 is a diagram illustrating a configuration example of a sales promotion system including an advertisement effect checking device 10 ′ according to the second embodiment. FIG. 5 is a block diagram illustrating an example of a functional configuration of an advertisement effectiveness checking device 10 ′ according to the second embodiment. FIG. 6 is a diagram in which data used by the purchase status check unit according to the second embodiment for checking the purchase status is organized and shown.

  In FIGS. 4 and 5, those given the same reference numerals as those shown in FIGS. 1 and 2 have the same functions, and thus duplicate description will be omitted here. As shown in FIG. 5, the advertisement effect checking device 10 ′ according to the second embodiment includes a payment data acquisition unit 12, a purchase data acquisition unit 13, a purchase status confirmation unit 16, and an advertisement data storage unit 17 shown in FIG. Instead, a settlement data acquisition unit 12 ', a purchase data acquisition unit 13', a purchase status confirmation unit 16 ', and an advertisement data storage unit 17' are provided.

  In the second embodiment, it is possible to check whether or not a target product has been purchased by a target customer, as well as whether or not the target product has been purchased in a store that is the executor of the targeted advertisement.

  In this case, the settlement data acquisition unit 12 'acquires at least one of the shop identification information and the terminal identification information in addition to the approval number, as the settlement data used for confirming the purchase situation in the purchase situation confirmation unit 16'. . In addition, the purchase data acquisition unit 13 'includes at least one of store identification information and terminal identification information in addition to the approval number and the product identification information as purchase data used for confirming the purchase status in the purchase status confirmation unit 16'. To get. In addition, as shown in FIG. 6, the advertisement data storage unit 17 'stores advertisement data in which at least one of store identification information and terminal identification information is further associated with customer identification information and product identification information.

  As shown in FIG. 6, first, the purchase status confirmation unit 16 'collates the customer identification information stored in the advertisement data storage unit 17' with the customer identification information acquired by the payment data acquisition unit 12 '. Then, by extracting customer identification information having the same value, a target customer who has settled a certain product using a credit card is specified (1).

  Next, the purchase status confirmation unit 16 'is acquired from the purchase history management server 42 by the purchase data acquisition unit 13' together with the approval number acquired by the settlement data acquisition unit 12 'together with the customer identification information of the specified target customer. The approval number is collated with the approval number to extract an approval number having the same value (2).

  Next, the purchase status confirmation unit 16 'compares the product identification information acquired by the purchase data acquisition unit 13' together with the approval number whose value has been confirmed, and the product identification information stored in the advertisement data storage unit 17 '. Is checked to determine whether or not the values match, thereby determining whether or not the product purchased by the target customer is the target product (3). Up to this point, it is the same as in the first embodiment.

  Further, the purchase status confirmation unit 16 ′ is configured to store information or terminal identification information stored in the advertisement data storage unit 17 ′ together with the product identification information of the target product confirmed as described above, and the payment data acquisition unit 12 ′. Store identification information or terminal identification information acquired together with the customer identification information and the approval number of the target customer from the card settlement management server 22, and the purchase data acquisition unit 13 'acquired together with the approval number and the product identification information from the purchase history management server 42. The target product is purchased in the store that is the target of the targeted advertisement by determining whether or not the values match by comparing the stored store identification information or the terminal identification information (4).

  With the above processing, it is possible to confirm whether or not the target product set by the target product setting unit 15 has been purchased by the target customer extracted by the target customer extraction unit 14 in the store that is the executor of the targeted advertisement. it can.

  Although the first and second embodiments have been described above, the processing procedure of the purchase status confirmation described in FIGS. 3 and 6 is merely an example, and the purchase status is confirmed by other processing procedures. You may do so.

  Further, in the first and second embodiments, an example in which the target customer is extracted based on the credit card member attribute information and the payment data acquired from the card company system 20 has been described, but the present invention is not limited to this. . For example, a target customer may be extracted based on purchase data held by the purchase history management server 42 of the settlement relay company system 40. Alternatively, a target customer may be extracted based on credit card member attribute information and payment data and shop purchase data.

  Further, in the first and second embodiments, an example has been described in which the advertisement effect checking devices 10 and 10 'have all the functional blocks shown in FIGS. 2 and 5, but the present invention is not limited to this. For example, the advertisement effect checking devices 10 and 10 'include only the settlement data acquisition units 12 and 12', the purchase data acquisition units 13 and 13 ', and the purchase status confirmation units 16 and 16'. When the processing date and time are also used for extracting the target customer, the settlement data acquisition units 12 and 12 '), the target customer extraction unit 14, the target product setting unit 15, and the advertisement data storage units 17 and 17' , 10 'may be provided in another server device.

  Further, in the first and second embodiments, an example is described in which a member store number is used as an example of store identification information, but the present invention is not limited to this. For example, when a card company issues a member store number as information to identify a store, and the store issues its own company store code, it is managed in association with the member store number and the company store code. The advertising effect confirmation devices 10 and 10 'may issue a member store ID for performing the registration, and the member store ID may be used as store identification information.

  Further, in the first and second embodiments, the configuration in which the settlement relay operator system 40 includes the purchase history management server 42 is shown, but the present invention is not limited to this. For example, each of the plurality of store systems 30 may include a purchase history management server. In this case, the purchase data acquisition units 13 and 13 'acquire purchase data from each store system 30.

  In the first and second embodiments, the configuration in which the settlement relay operator system 40 includes the purchase history management server 42 in addition to the settlement agency server 41 has been described, but the present invention is not limited to this. For example, the payment acting server may be configured to double as the purchase history management server. Specifically, purchase data may be included in the settlement data.

  Further, in the first and second embodiments, an example in which the advertisement effect checking apparatuses 10 and 10 'acquire payment data from the card payment management server 22 has been described, but the present invention is not limited to this. For example, the settlement data transmitted from the POS data management server 32 to the settlement relay company system 40 is stored in the settlement agency server 41 or another server, and the advertisement effect checking devices 10 and 10 ′ are used by the settlement relay company. Payment data may be obtained from the system 40.

  In addition, each of the first and second embodiments is merely an example of the embodiment for carrying out the present invention, and the technical scope of the present invention should not be interpreted in a limited manner. It must not be. That is, the present invention can be implemented in various forms without departing from the gist or the main features thereof.

10, 10 'Advertising effect confirmation device 11 Member data acquisition unit 12, 12' Payment data acquisition unit 13, 13 'Purchasing data acquisition unit 14 Target customer extraction unit 15 Target product setting unit 16, 16' Purchasing status confirmation unit 17, 17 'Advertisement data storage unit 20, 20' Card company system 21 Member management server 22 Card payment management server 30 Store system 31 POS terminal 32 POS data management server 40 Payment relay operator system 41 Payment agent server 42 Purchase history management server

Claims (7)

Advertisement data that stores ad data associated with a credit card number and at least associating customer identification information for identifying a user of the credit card with product identification information for identifying a target advertisement target product A storage unit,
A payment data acquisition unit that acquires the customer identification information and the payment data from a server that stores the credit card payment data;
A purchase data acquisition unit that acquires the purchase data from a purchase history management server that manages purchase data of the store;
The advertisement data stored in the advertisement data storage unit is compared with the customer identification information and the payment data obtained by the payment data obtaining unit, and the purchase data obtained by the purchase data obtaining unit. A purchase status check unit that checks the purchase status of the target product of the targeted advertisement indicated by the advertisement data by the credit card user indicated by the advertisement data ,
The payment data obtained by the payment data acquisition unit is an authorization number issued by a credit card authorization process by a card payment management server that manages the payment data when purchasing a product using the credit card. Including
The purchase data acquired by the purchase data acquisition unit is the approval number notified from the card settlement management server to the purchase history management server, and the product for identifying a product purchased using the credit card. An advertising effectiveness check device comprising identification information .   The purchase status confirmation unit specifies who purchased the product based on the customer identification information and the payment data, and specifies which product was purchased based on the purchase data. The advertising effectiveness check device according to claim 1, wherein a purchase status of a product of the credit card indicated by the advertisement data, which is indicated by the advertisement data, of a target product indicated by the target advertisement is checked.   The purchase status confirmation unit specifies who purchased the product based on the customer identification information and the payment data, and specifies which product was purchased based on the purchase data. 2. The advertisement effect check device according to claim 1, wherein the target product of the targeted advertisement indicated by (1) is checked by the credit card user indicated as a target customer in the advertisement data. . The advertisement data storage unit identifies, in addition to the customer identification information and the product identification information, store identification information for identifying a store where a product is purchased using the credit card or a terminal using the credit card. Storing advertisement data further associating at least one of the terminal identification information for the
The payment data obtained by the payment data obtaining unit further includes at least one of the store identification information or the terminal identification information,
The purchase data acquired by the purchase data acquisition unit further includes at least one of the store identification information or the terminal identification information,
The purchase status confirmation unit includes store identification information or terminal identification information stored in the advertisement data storage unit together with the product identification information of the target product, and customer identification information and an approval number of the target customer by the payment data acquisition unit. And the store identification information or terminal identification information obtained together with the approval number and the product identification information obtained by the purchase data obtaining unit together with the store identification information or terminal identification information to determine whether the values match. By doing so, whether or not the target product of the targeted advertisement indicated by the advertisement data has been purchased by the credit card user indicated as the target customer in the advertisement data at the store that is the owner of the targeted advertisement 4. The advertising effectiveness check device according to claim 3 , wherein the advertisement effect check device checks the advertisement effect. A member data acquisition unit that acquires the member data from a member management server that manages member data relating to a credit card user;
Based on the member data obtained by the member data acquisition unit, a target customer extraction unit that extracts a target customer that satisfies predetermined conditions from the credit card users,
A target product setting unit that sets a target product to be advertised to the target customer extracted by the target customer extraction unit;
Information for identifying the target customer extracted by the target customer extraction unit, wherein customer identification information associated with the card number of the credit card and the target product set by the target product setting unit are identified. An advertisement data storage unit that stores advertisement data at least in association with product identification information for;
A payment data acquisition unit that acquires the customer identification information and the payment data from a server that stores the credit card payment data;
A purchase data acquisition unit that acquires the purchase data from a purchase history management server that manages purchase data of the store;
The advertisement data stored in the advertisement data storage unit is compared with the customer identification information and the payment data acquired by the settlement data acquisition unit, and the purchase data acquired by the purchase data acquisition unit. By providing a purchase status check unit that checks the purchase status of the target product indicated by the advertisement data by the target customer indicated by the advertisement data ,
The payment data obtained by the payment data acquisition unit is an authorization number issued by a credit card authorization process by a card payment management server that manages the payment data when purchasing a product using the credit card. Including
The purchase data obtained by the purchase data acquisition unit is the approval number notified from the card settlement management server to the purchase history management server, and the product for identifying a product purchased using the credit card. A sales promotion system comprising identification information . The target customer extracting unit is configured to execute a predetermined condition from among the credit card users based on the member data acquired by the member data acquiring unit and the settlement data acquired by the settlement data acquiring unit. The sales promotion system according to claim 5 , wherein a target customer satisfying the following is extracted. Advertisement data that stores ad data associated with a credit card number and at least associating customer identification information for identifying a user of the credit card with product identification information for identifying a target advertisement target product An advertisement effect confirmation program executed in the advertisement effect confirmation device including the storage unit,
The credit card payment data including an authorization number issued by a credit card authorization process by a card payment management server that manages the payment data when a product is purchased using the credit card. data from a server that stores and the settlement data acquisition means for acquiring the user identification information and the payment data,
From the purchase history management server that manages the purchase data of the store, the purchase data, the approval number notified from the card settlement management server to the purchase history management server, and the product purchased using the credit card. Purchase data acquisition means for acquiring the purchase data including the product identification information for identifying the advertisement, the advertisement data stored in the advertisement data storage unit, and the customer acquired by the settlement data acquisition means By comparing the identification information and the payment data with the purchase data acquired by the purchase data acquisition means, the credit of the product targeted for the targeted advertisement indicated by the advertisement data and targeted by the targeted advertisement is obtained. The above is used as a purchasing status confirmation method to check the purchasing status of card users. Advertising effect confirmation program for causing a computer to function of WARNING effect verification device.