JP7062627B2 - Information processing equipment, information processing methods and information processing programs - Google Patents

Description

The present invention relates to an information processing apparatus, an information processing method and an information processing program.

Conventionally, it has been practiced to search for necessary products on a smartphone, a personal computer at home, or the like using the Internet to obtain product information. On the other hand, services such as searching for cooking recipes are also provided on the Internet. For example, a system has been proposed that can search for recipes that can be cooked by combining the products by linking the products and the recipes.

Japanese Unexamined Patent Publication No. 2004-178161 Japanese Patent Application Laid-Open No. 2003-2717112

However, in the above-mentioned conventional technique, although it is possible to search for a recipe using a product selected by the user, an advertiser such as a food maker or a retail store provides the user with a recipe using a product that he / she wants to appeal to the user. , It is not possible to encourage the user to purchase the item.

The present application has been made in view of the above, and provides an information processing device, an information processing method, and an information processing program that provide the user with information on how to use the product that he / she wants to appeal to the user and urge the user to purchase the product. The purpose is to provide.

The information processing apparatus according to the present application includes a presentation unit that presents to the user information on how to use the target product, which is published on the Internet and can be viewed at any time, instead of an advertisement for the target product, and a method of using the target product. The reception unit that accepts the entry of the user who has browsed the information regarding the user and registers the identification information of the user, the payment information regarding the electronic payment at the time of purchase of the target product by the user, the identification information of the user, and the target. The target is based on the acquisition unit for acquiring the product identification information, the user identification information received by the reception unit, the user identification information acquired by the acquisition unit, and the target product identification information. A purchase processing unit that determines whether or not the user who has browsed information on how to use the product has purchased the target product, and if it is determined that the user has purchased the target product, the user is notified. It is characterized by having a granting unit for granting benefits.

According to one aspect of the embodiment, it is possible to provide the user with information on how to use the product that he / she wants to appeal to the user, and to encourage the user to purchase the product.

FIG. 1 is an explanatory diagram showing an outline of an information processing method according to an embodiment. FIG. 2 is a diagram showing a configuration example of an information processing system according to an embodiment. FIG. 3 is a diagram showing a configuration example of the information processing apparatus according to the embodiment. FIG. 4 is a diagram showing an example of a user information table stored in the user information database according to the embodiment. FIG. 5 is a diagram showing an example of a store information table stored in the store information database according to the embodiment. FIG. 6 is a diagram showing an example of a product information table stored in the product information database according to the embodiment. FIG. 7 is a diagram showing an example of an order information table stored in the payment information database according to the embodiment. FIG. 8 is a flowchart showing a processing procedure according to the embodiment. FIG. 9 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device.

Hereinafter, an information processing apparatus, an information processing method, and an embodiment for implementing an information processing program (hereinafter referred to as “embodiment”) according to the present application will be described in detail with reference to the drawings. Note that this embodiment does not limit the information processing apparatus, information processing method, and information processing program according to the present application. Further, in the following embodiments, the same parts are designated by the same reference numerals, and duplicate explanations are omitted.

[1. Overview of information processing method]
First, with reference to FIG. 1, an outline of an information processing method performed by the information processing apparatus according to the embodiment will be described. FIG. 1 is an explanatory diagram showing an outline of an information processing method according to an embodiment. In FIG. 1, a case where a user who has referred to recipe information for using a certain food-related product purchases the food-related product at a store will be described as an example.

As shown in FIG. 1, the advertiser terminal 300 used by the advertiser sets a target product such as a food-related product for the information processing device 100 according to the embodiment (step S1). There may be a plurality of target products to be set. The advertiser is, for example, a company such as a food maker or a retailer, or an advertising agency requested by these companies. Food-related products include, for example, retort / cooking ingredients, frozen foods, seasonings, processed meat products, processed marine products, dairy products, dried foods, canned foods, tofu, vegetables, fruits, eggs, meats, seafood and the like.

The information processing apparatus 100 extracts some recipe information candidates that use the target product set by the advertiser terminal 300 (step S2). The recipe information is information on how to use (cooking method) the target product. For example, the recipe information is a recipe site, a recipe video, or the like published on the Internet. The recipe information may be created by the advertiser himself or may be created by a cooking researcher, a registered dietitian, or the like.

The advertiser terminal 300 selects appropriate recipe information from the recipe information candidates extracted by the information processing apparatus 100 according to the operation of the advertiser (step S3). There may be a plurality of recipe information to be selected.

The information processing apparatus 100 creates a two-dimensional code such as a QR (Quick Response) code (registered trademark) indicating a URL (Uniform Resource Locator) of recipe information set by the advertiser terminal 300 (step S4). At this time, the information processing apparatus 100 may request an external server or the like to create a two-dimensional code, and as a result, receive the two-dimensional code. The created 2D code is an advertisement such as a leaflet or poster on which the target product is posted, a recipe card, a recipe book, an advertisement page or special page of a newspaper or magazine, an in-car advertisement or a wrapping advertisement (wrapping bus / wrapping car /). It will be posted on websites (Web sites) such as ad tracks), outdoor advertisements, advertiser sites and announcement sites. Flyers, recipe cards, etc. on which these target products are posted, or guidance information on the notification site, etc. may be distributed, or may be displayed on the bulletin board / display device at the entrance / exit of the store or the bulletin board in the store. However, it may be placed or affixed to a display shelf. The display shelf may be a product display shelf on which the target product is displayed, or may be a dedicated display shelf on which leaflets / recipe cards / recipe books / magazines and the like on which the target product is mainly displayed are displayed. Further, the two-dimensional code may be directly affixed to the product display shelf on which the target product is displayed, or may be printed or affixed to the product package itself of the target product. Display shelves are just one example of store fixtures. Actually, it is not limited to the display shelf, but may be a wagon or table for displaying products, a shopping cart, or the like.

The user terminal 10 used by the user U displays the recipe information on the screen by reading the above-mentioned two-dimensional code posted on the leaflet or the like (step S5). Further, the user terminal 10 displays the product advertisement page of the target product in response to an operation (step S7) such as clicking or tapping the user U on the link such as the advertisement banner displayed in the recipe information (step S8).

The product advertisement page is a web page on which the target product is posted. The product advertisement page may be created by the advertiser himself. In addition, the product advertisement page may be a campaign platform that announces that benefits that are incentives for purchasing the target product will be provided. The contents of the privilege are, for example, coupons such as discounts, cash back, point granting, free samples / promotional items / novelty / premium provision, lottery participation right, and the like.

The user terminal 10 makes an entry (user registration) for the user U in the information processing apparatus 100 in response to the operation of the user U for the entry button displayed on the product advertisement page (step S9). At this time, the user terminal 10 registers information about the user U, such as a user ID (UID), which is identification information of the user U, in the information processing apparatus 100. The information processing apparatus 100 stores information about the user U registered from the user terminal 10 as user information.

When the user ID registered here and the user ID for electronic payment described later are not the same user ID, the user terminal 10 has a user ID registered here and a user ID for electronic payment. Are associated and registered.

The information processing apparatus 100 presents a privilege to the user terminal 10 according to the entry (user registration) of the user U from the user terminal 10 (step S10). For example, the information processing apparatus 100 may provide privilege information (coupon ticket, etc.) to the user terminal 10 in the form of a two-dimensional code that can be used at the time of electronic payment as presentation of privilege. Further, the information processing apparatus 100 may notify the user terminal 10 that the privilege will be provided after the purchase of the target product as the presentation of the privilege.

After that, the user terminal 10 enters the store together with the user U, and when the user U purchases the target product, the bar code of the target product purchased by the user U is displayed on the screen (step S11). For example, the user terminal 10 may display a two-dimensional code of privilege information on the screen together with the barcode of the target product purchased by the user U.

The store is not limited to an actual store, but may be an online shop or the like. Further, the store may be a mobile sales vehicle, a tent, a stall, a table, or the like that sells goods at an indoor or outdoor event venue. That is, the store does not have to be a building as long as the target product can be displayed and the store terminal 200 can be used.

The store terminal 200 used by the store clerk makes an electronic payment by reading the barcode displayed on the user terminal 10 (step S12). For example, the store terminal 200 calculates the usage amount by reading the barcode of the product purchased by the user U, and makes an electronic payment for the calculated usage amount. Further, the store terminal 200 can also read the two-dimensional code of the privilege information together with the bar code displayed on the user terminal 10.

The store terminal 200 directly or indirectly transfers data related to the result of the electronic payment of the user U to the information processing device 100 (step S13). For example, the store terminal 200 issues a payment number when an electronic payment is made. Further, the store terminal 200 associates the user ID and the store ID with the payment number and transmits the information processing device 100. The store terminal 200 can also transmit the product information together with the information processing device 100 based on the barcode of the product.

The information processing apparatus 100 receives data regarding the result of the electronic payment of the user U from the store terminal 200, and confirms the purchase of the target product by the user U (step S14). For example, the information processing apparatus 100 determines whether or not the user U has purchased the target product based on the user information registered at the time of entry of the user U and the approval information at the time of the purchase of the target product by the user U. ..

Regarding the processing of the above steps S13 and S14, specifically, the POS (Point of sale) system that manages the point-of-sale information of the store receives the payment number and the information about the target product sold from the store terminal 200. The receipt, the payment number, and the JAN (Japanese Article Number) code indicating the target product are associated and registered in the POS data. Further, the business operator that provides the electronic payment service receives the payment number and the user ID from the store terminal 200, associates the payment number with the user ID, and registers the payment data in the payment data.

The information processing apparatus 100 receives the payment number and JAN code registered in the POS data, the payment number and the user ID registered in the payment data, respectively, and associates the user ID and the JAN code with the payment number as a key. Then, the information processing apparatus 100 compares and collates the user ID associated with the JAN code with the user ID registered as the user information, and when the user IDs match, the user U corresponding to the user ID is JAN. Confirm that you have purchased the target product corresponding to the code.

The information processing apparatus 100 grants a privilege to the user U who has purchased the target product, and transmits the privilege information to the user terminal 10 (step S15). At this time, the information processing apparatus 100 does not give the privilege to all the users who purchased the target product, but draws the lottery for the users who purchased the target product, and gives the privilege only to the users who won the lottery. You may do it.

Further, the information processing apparatus 100 notifies the advertiser terminal 300 of the purchase result of the target product by the user U (step S16). At this time, the information processing apparatus 100 may collectively notify the advertiser terminal 300 of the purchase results of the target products by a plurality of users for each predetermined number (every 10 items, every 100 items, etc.). ..

The advertiser terminal 300 processes the payment of a reward (advertising fee, etc.) to the information processing apparatus 100 (step S17).

In this way, in the information processing according to the embodiment, advertisements of advertisers (manufacturers of food materials related to recipes, retailers selling foods) are provided for popular recipes or recipes entered by users' favorites, and electronically. When the product is purchased by payment, the purchaser will be provided with benefits such as coupon tickets, and the advertising fee will be collected from the advertiser.

For example, when a food maker sets a food-related product for which an advertisement is to be delivered, the recipe information in which the product is used is extracted, and the advertiser can select the recipe information to be delivered from the recipe information. In the extraction of recipe information, it is possible to extract recent popular recipes.

In the advertisement distribution, it is possible to distribute the coupon information for electronic approval, and the advertisement distribution charge may be executed only when the coupon is used.

At a retail store, after extracting related recipe information for products for which sales are to be strengthened at the retail store, coupon information for a two-dimensional code that can be used only at the retail store is included in the recipe information or product advertisement page. It can be posted. Regarding the recipe information, it is possible to print the 2D code using the 2D code data, print the 2D code and attach it to the product display shelf of the target product, or put the 2D code on the product leaflet or recipe card. By posting and printing, it is possible to promote the use of users.

In addition, it is possible to control the recommendation of recipe information with advertisement based on the usage history of the coupon.

[2. Information processing system configuration example]
Next, the configuration of the information processing system 1 including the information processing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing a configuration example of the information processing system 1 according to the embodiment. As shown in FIG. 2, the information processing system 1 according to the embodiment includes a user terminal 10, an information processing device 100, a store terminal 200, and an advertiser terminal 300. These various devices are connected so as to be communicable by wire or wirelessly via the network N. Further, the number of each device included in the information processing system 1 shown in FIG. 2 is not limited to that shown in the figure. For example, the information processing system 1 may include a plurality of user terminals 10, a plurality of store terminals 200, and a plurality of advertiser terminals 300.

The user terminal 10 is an information processing device used by the user U. For example, the user terminal 10 is a smart device such as a smartphone or a tablet terminal, a feature phone, a personal computer (PC), or the like.

The information processing apparatus 100 is, for example, a personal computer, a server, a mainframe, a workstation, or the like. Further, the information processing apparatus 100 may be one of a plurality of servers that realize distributed computing and cloud computing.

The store terminal 200 is an information processing device used by a store clerk. For example, the store terminal 200 is a POS terminal, a cash register terminal, a smart device such as a smartphone or a tablet terminal, a desktop PC, a notebook PC, or the like. In the case of an online shop, the store terminal 200 may be a server or the like.

The advertiser terminal 300 is an information processing device used by the advertiser. For example, the advertiser terminal 300 is a personal computer, a server, a smart device such as a smartphone or a tablet terminal, an OA (office automation) device, or the like.

[3. Configuration example of information processing device]
Next, the configuration of the information processing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of the information processing apparatus 100 according to the embodiment. As shown in FIG. 3, the information processing apparatus 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

The communication unit 110 is realized by, for example, a NIC or the like. Further, the communication unit 110 is connected to the network N by wire or wirelessly.

The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 3, the storage unit 120 has a user information database 121, a store information database 122, a product information database 123, and a payment information database 124.

The user information database 121 is a database in which various information about the user of the user terminal 10 is stored.

FIG. 4 is a diagram showing an example of a user information table stored in the user information database 121 according to the embodiment. As shown in FIG. 4, the user information table includes information such as "user ID", "name", "gender", "age", and "address".

Here, the "user ID" is an identifier indicating a user who is using the user terminal 10. This user ID is, for example, identification information for identifying a user at the time of electronic payment, a member number of the user in a web service, an e-mail address or a telephone number, a character string arbitrarily set by the user, identification information of a user terminal 10, a cookie ID or the like. It may be an ID issued from the information processing device 100 when the user registers the user with the information processing device 100 using the user terminal 10.

The "name", "gender", "age", and "address" are attribute information indicating the name, gender, age, and address of the user using the user terminal 10, respectively. The "name", "gender", "age" and "address" are only examples of the attribute information of the user U. Any attribute such as demographic (demographic attribute) or psychographic (psychological attribute) can be adopted as the attribute information of the user U.

The store information database 122 is a database in which stores registered on the EC site are stored.

FIG. 5 is a diagram showing an example of a store information table stored in the store information database 122 according to the embodiment. As shown in FIG. 5, the store information table includes information such as "store ID", "store name", and "address".

Here, the "store ID" is information that identifies the store. The "store name" and "address" are information indicating the name and location of the store. The "address" may be location information obtained by GPS (Global Positioning System) or the like, or may be a URL or the like in the case of an online shop.

The product information database 123 is a database in which information about the target product is stored.

FIG. 6 is a diagram showing an example of a product information table stored in the product information database 123 according to the embodiment. As shown in FIG. 6, the product information table includes information such as "product ID", "store ID", and "price".

Here, the "product ID" indicates identification information for identifying a product. For example, the product ID is a JAN code, a product name, or the like. The "price" indicates the selling price of a product for each store. In the above example, for the same "Product A", the price is "400 yen" at "Store A" and "350 yen" at Store B, and the price differs depending on the store, but in reality , A common price such as a fixed price or a suggested retail price may be used.

The payment information database 124 is a database that stores order information for products sold in a physical store corresponding to the position of the user terminal 10.

FIG. 7 is a diagram showing an example of a payment information table stored in the payment information database 124 according to the embodiment. As shown in FIG. 7, the payment information table includes "user ID", "store ID", "product ID", "quantity", "total amount", "payment date and time", "payment number", and "privilege grant". Information such as "is included.

Here, the "user ID", "store ID", and "product ID" are as described above. The "total amount" is the total "price" of the product related to the payment information. The "payment date and time" is the date and time when the payment information is received. The "payment number" is information that identifies payment information. The "privilege grant" is information regarding the privilege granted when the user purchases the target product. In the above example, for each "payment number" for which the purchase of the target product "product A" is confirmed, as a privilege for the purchase quantity "1" of "product A". One "coupon A" is given. Actually, the content of the privilege may be changed according to the purchase quantity of the target product, the combination with other products (“product B”, etc.) purchased together, and the like. Alternatively, the privilege may be given only once per person (only at the time of the first purchase) for the same product.

Returning to FIG. 3, the explanation will be continued. The control unit 130 is a controller, and is an information processing device 100 using, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or the like. It is realized by executing various programs (corresponding to an example of an information processing program) stored in the internal storage device using a storage area such as a RAM as a work area. In the example shown in FIG. 3, the control unit 130 includes a reception unit 131, an acquisition unit 132, a purchase processing unit 133, an addition unit 134, and a transmission unit 135.

The reception unit 131 receives information about the target product set from the advertiser terminal 300. In addition, the reception unit 131 extracts candidates for recipe information that uses the received target product, and notifies the advertiser terminal 300 of the extracted recipe information candidates. In this case, the reception unit 131 may be referred to as an extraction unit. In addition, the reception unit 131 receives the recipe information selected by the advertiser terminal 300. In addition, the reception unit 131 creates a two-dimensional code indicating the selected recipe information. In this case, the reception unit 131 may be referred to as a creation unit.

In addition, the reception unit 131 receives user information about the user notified from the user terminal 10. Further, the reception unit 131 registers the received user information in the above-mentioned user information database 121 (see FIG. 4).

In addition, the reception unit 131 receives product information of products sold at the store distributed from the store terminal 200 and store information of the store. Further, the reception unit 131 registers the received product information in the above-mentioned product information database 123 (see FIG. 6). Further, the reception unit 131 registers the received store information in the store information database 122 (see FIG. 5) described above.

The acquisition unit 132 acquires payment information regarding the products sold at the store from the store terminal 200. Specifically, the acquisition unit 132 directly or indirectly acquires the payment information including the product information read by the store terminal 200 from the product placed in the store from the store terminal 200. Further, the acquisition unit 132 registers the acquired payment information in the above-mentioned payment information database 124 (see FIG. 7).

The purchase processing unit 133 confirms that the user has actually purchased the target product. Specifically, the purchase processing unit 133 determines whether or not the user actually purchased the target product based on the user information and product information received by the reception unit 131 and the payment information acquired by the acquisition unit 132. Is determined.

When it is confirmed by the purchase processing unit 133 that the user has actually purchased the target product, the granting unit 134 grants a predetermined privilege to the user. Specifically, when the user actually purchases the product A, which is the target product, the granting unit 134 grants the coupon A to the user as a privilege (see FIG. 7).

The transmission unit 135 transmits information of the content of presenting the privilege to the user terminal 10 of the user who has received the user information by the reception unit 131. Further, the transmission unit 135 transmits privilege information (coupon information and the like) related to the privilege given to the user by the grant unit 134 to the user terminal 10 of the user via the network N.

Further, the transmission unit 135 transmits the purchase result information indicating that the user has actually purchased the target product to the advertiser terminal 300 via the network N. The purchase result information may be information indicating a plurality of users who have actually purchased the target product.

[4. Processing procedure]
Next, the processing procedure by the information processing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 8 is a flowchart showing a processing procedure according to the embodiment. The processing procedure shown below is repeatedly executed by the control unit 130 of the information processing apparatus 100.

As shown in FIG. 8, when the information processing apparatus 100 receives the setting of the target product from the advertiser terminal 300 used by the advertiser (step S101), the information processing apparatus 100 extracts candidates for recipe information using the target product (step S101). S102), the recipe information selected by the advertiser from the candidates for the recipe information is determined as formal recipe information (step S103), and a two-dimensional code of the recipe information selected by the advertiser is created (step S104). ).

For example, the above-mentioned two-dimensional code of recipe information can be used for advertisements such as leaflets and posters on which the target product is posted, recipe cards, recipe books, advertisement pages and special pages of newspapers and magazines, in-car advertisements, wrapping advertisements, and outdoor advertisements. , Will be posted on websites such as advertiser sites and announcement sites. Flyers, recipe cards, etc. on which these target products are posted, or guidance information on the notification site, etc. may be distributed, or may be displayed on the bulletin board / display device at the entrance / exit of the store or the bulletin board in the store. However, it may be placed or affixed to a display shelf. Further, the two-dimensional code may be directly affixed to the product display shelf on which the target product is displayed, or may be printed or affixed to the product package itself of the target product. The user terminal 10 used by the user U displays the recipe information on the screen by reading the two-dimensional code. The recipe information is linked to an entry site that announces sales promotion campaigns for the target product. The user terminal 10 makes an entry (user registration) of the user U to the information processing apparatus 100 from the entry site.

The information processing apparatus 100 receives an entry (user registration) of the user U from the user terminal 10 (step S105). At this time, the information processing apparatus 100 accumulates the user information of the user U input at the time of entry (user registration) of the user U. The user information includes at least the identification information (user ID) of the user U. The information processing apparatus 100 presents the privilege to be given to the user U to the user terminal 10 according to the entry (user registration) of the user U (step S106).

After that, when the user U purchases the target product at the store, the user terminal 10 makes an electronic payment for the target product with the store terminal 200. The store terminal 200 directly or indirectly notifies the information processing apparatus 100 of the identification information of the user U and the identification information of the target product together with the approval information of the electronic payment. For example, the approval information includes the identification information of the user U and the identification information of the target product.

When the information processing apparatus 100 confirms that the user U has purchased the target product based on the user information registered from the user terminal 10 and the approval information acquired from the store terminal 200 (step S107), the information processing apparatus 100 informs the user U. A privilege is given to the user terminal 10, and the privilege information is transmitted to the user terminal 10 (step S108).

Further, the information processing apparatus 100 notifies the advertiser terminal 300 of the purchase result information indicating that the user U has purchased the target product (step S109). As a result, the information processing apparatus 100 receives information regarding payment of rewards (advertising fees, etc.) from the advertiser terminal 300.

[5. Modification example]
The user terminal 10 and the information processing apparatus 100 described above may be implemented in various different forms other than the above-described embodiment. Therefore, a modified example of the embodiment will be described below.

In the above embodiment, the user terminal 10 makes an entry (user registration) for the user U to the information processing apparatus 100 in response to the operation of the user U for the entry button displayed on the product advertisement page (user registration). (See steps S6 to S8 in FIG. 1), in fact, an entry button may be displayed in the recipe information. That is, the recipe information may be used as it is as a product advertisement page.

Further, in the above embodiment, the advertiser is a company such as a food maker or a retailer, but in reality, it may be a farmer, a livestock farmer, a primary industry worker such as a fisherman, or a local specialty product. It may also be an organization (union, etc.) that promotes the spread of special products and disseminates information.

Further, in the above embodiment, food-related products are targeted products, but in reality, they are not limited to food-related products, but cooking utensils (pressure cookers, hot plates, Dutch ovens, skillets, etc.) and kitchen appliances used for cooking. (Microwave oven, microwave oven, electronic jar, etc.) may be targeted products. For example, when the advertiser is a kitchenware maker, recipe information using the cooking method using the cooking utensil is selected / created for the cooking utensil as the target product. In addition, recipe information may be created in collaboration (joint business) between a food maker and a cookware maker.

Further, in the above embodiment, the user terminal 10 used by the user U displays the recipe information, but in reality, the recipe information itself is not limited to the lifestyle information in which the recipe using the target product is preferred. (Lifestyle, hobbies, culture, sports, etc.) and outdoor information (fishing, BBQ, camping, etc.) may be used.

Further, in the above embodiment, as information on how to use the target product, recipe information which is information on how to cook food or the like is provided, and then to a user who purchases the food or the like described in the recipe information. , Granted benefits. However, the embodiments are not limited to this. For example, the information processing apparatus 100 may provide, for example, information on how to use various home appliances in addition to the recipe information, and may give a privilege to a user who has purchased the home appliances related to the information on the usage method. That is, the information processing apparatus 100 may provide information on a usage method related to an arbitrary product, and may give various benefits to a user who has purchased an arbitrary product related to the information on the provided usage method. ..

[6. Hardware configuration]
Each of the information processing apparatus 100, the user terminal 10, the store terminal 200, and the advertiser terminal 300 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. Hereinafter, the information processing apparatus 100 will be described as an example. FIG. 9 is a hardware configuration diagram showing an example of a computer 1000 that realizes the functions of the information processing device 100, the user terminal 10, the store terminal 200, and the advertiser terminal 300. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM (Read Only Memory) 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F). ) Has 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via the communication network 500 (corresponding to the network N shown in FIG. 2) and sends the data to the CPU 1100, and the data generated by the CPU 1100 is transmitted to another device via the communication network 500. Send to the device.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the data generated via the input / output interface 1600 to the output device.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the information processing apparatus 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 130 by executing the program loaded on the RAM 1200. Further, the data in the storage unit 120 is stored in the HDD 1400. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from another device via the communication network 500.

[7. effect〕
As described above, the information processing apparatus 100 according to the present application has a presentation unit (control unit 130) that presents information on how to use the target product to the user, and information on how to use the target product (cooking method) (cooking method). The purchase processing unit 133 that determines whether or not the user who browsed the target product has purchased the target product, and the granting unit that grants a privilege to the user when it is determined that the user has purchased the target product. 134 and. As a result, it is possible to provide the user with information on how to use the product to be appealed to the user (recipe information on how to cook a certain food-related product, etc.) and encourage the user to purchase the product.

Further, the information processing apparatus 100 according to the present application further includes a reception unit 131 that accepts a predetermined registration from a user who is presented with information on how to use the target product. The purchase processing unit 133 determines whether or not the user who has accepted the predetermined registration has purchased the target product. As a result, user information can be acquired by user registration.

The purchase processing unit 133 determines whether or not the user who has accepted the predetermined registration has purchased the target product based on the payment information at the time of product purchase by the user. Thereby, it is possible to determine whether or not the registered user has purchased the target product based on the payment information.

Further, the information processing apparatus 100 according to the present application further includes a transmission unit 135 for transmitting privilege information regarding the privilege given to the user to the user terminal 10 of the user. As a result, it is possible to provide benefits to the user who has purchased the target product.

The transmission unit 135 transmits the privilege information to the user terminal 10 of the user when the predetermined registration is received from the user. As a result, coupon tickets and the like related to benefits can be distributed at the time of user entry.

The reception unit 131 accepts an entry of a user who has browsed recipe information using the target product, which is a food-related product, as information on how to use the target product, and registers the user's identification information. This makes it possible to collect information about the user who has browsed the information about how to use the product that he / she wants to appeal to the user.

Further, the information processing apparatus 100 according to the present application has an extraction unit (control unit 130) that extracts candidates for information on how to use the target product when receiving a setting of the target product from an advertiser, and information on how to use the target product. Further, a creating unit (control unit 130) for creating a two-dimensional code of information selected by the advertiser from the candidates of the above is provided. This allows the advertiser to select the target product and information (recipe information, etc.) regarding the target product and how to use the target product.

The information processing apparatus 100 according to the present application includes a reception unit 131, an acquisition unit 132, a purchase processing unit 133, an addition unit 134, and a transmission unit 135. The reception unit 131 accepts the entry of the user who has browsed the information on the usage method of the target product, and registers the user's identification information. The acquisition unit 132 acquires the user's identification information and the target product identification information together with the approval information regarding the electronic payment at the time of purchase of the target product by the user. The purchase processing unit 133 confirms that the user has purchased the target product based on the user identification information received by the reception unit 131, the user identification information acquired by the acquisition unit 132, and the target product identification information. .. The granting unit 134 grants a privilege to a user who has been confirmed by the purchase processing unit 133 to have purchased the target product. The transmission unit 135 transmits privilege information regarding the privilege granted by the grant unit 134 to the user terminal 10 of the user. As a result, it is possible to provide the user with information on how to use the product that he / she wants to appeal to, and to encourage the user to purchase the product.

[8. others〕
Although the embodiments of the present application have been described above, the present invention is not limited to the contents of these embodiments. Further, the above-mentioned components include those that can be easily assumed by those skilled in the art, those that are substantially the same, that is, those in a so-called equal range. Furthermore, the components described above can be combined as appropriate. Further, various omissions, replacements or changes of the components can be made without departing from the gist of the above-described embodiment.

Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed can be performed. All or part of it can be done automatically by a known method. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the information shown in the figure.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of them may be functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

For example, the above-mentioned information processing apparatus 100 may be realized by a plurality of server computers, or may be realized by calling an external platform or the like by API (Application Programming Interface), network computing, or the like depending on the function. Can be changed flexibly.

Further, the above-described embodiments and modifications can be appropriately combined as long as the processing contents do not conflict with each other.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

1 Information processing system 10 User terminal 100 Information processing device 110 Communication unit 120 Storage unit 121 User information database 122 Store information database 123 Product information database 124 Payment information database 130 Control unit 131 Reception unit 132 Acquisition unit 133 Purchase processing unit 134 Grant unit 135 Transmitter 200 Store terminal 300 Advertiser terminal

Claims (10)

A presentation unit that presents to the user information on how to use the target product, which can be viewed at any time and is published on the Internet instead of an advertisement for the target product.
A reception unit that accepts entries of the user who has browsed information on how to use the target product and registers identification information of the user.
An acquisition unit that acquires the identification information of the user and the identification information of the target product together with the payment information related to the electronic payment at the time of purchase of the target product by the user.
The user who browses the information on the usage method of the target product based on the identification information of the user received by the reception unit, the identification information of the user acquired by the acquisition unit, and the identification information of the target product. A purchase processing unit that determines whether or not the target product has been purchased,
When it is determined that the user has purchased the target product, a granting unit that grants a privilege to the user and a granting unit.
An information processing device characterized by being equipped with. It also has a reception unit that accepts predetermined registrations from users who are presented with information on how to use the target product.
The information processing device according to claim 1, wherein the purchase processing unit determines whether or not the user who has received the predetermined registration has purchased the target product. The second aspect of claim 2, wherein the purchase processing unit determines whether or not the user who has accepted the predetermined registration has purchased the target product based on the payment information at the time of purchasing the product by the user. Information processing equipment. The information processing apparatus according to claim 2 or 3, further comprising a transmission unit that transmits privilege information regarding the privilege given to the user to the terminal device of the user. The information processing device according to claim 4, wherein the transmission unit transmits the privilege information to the terminal device of the user when the predetermined registration is received from the user. The reception unit receives, as information on how to use the target product, an entry of the user who has browsed recipe information using the target product, which is a food-related product, and registers the identification information of the user. The information processing apparatus according to any one of claims 2 to 5. An extraction unit that extracts information candidates regarding how to use the target product when the setting of the target product is received from the advertiser, and an extraction unit.
A creation unit that creates a two-dimensional code for information selected by the advertiser from among the candidates for information on how to use the target product.
The information processing apparatus according to any one of claims 1 to 6, further comprising. A reception unit that accepts entries from users who have viewed information on how to use the target product and registers the user's identification information.
An acquisition unit that acquires the identification information of the user and the identification information of the target product together with the payment information related to the electronic payment at the time of purchase of the target product by the user.
Purchase to confirm that the user has purchased the target product based on the identification information of the user received by the reception unit, the identification information of the user acquired by the acquisition unit, and the identification information of the target product. Processing unit and
A granting unit that grants benefits to the user who has been confirmed by the purchase processing unit to have purchased the target product, and a granting unit.
An information processing device including a transmission unit that transmits privilege information regarding the privilege given by the grant unit to the terminal device of the user. It is an information providing method executed by the information providing device.
A presentation process that presents to the user information on how to use the target product, which can be viewed at any time and is published on the Internet instead of an advertisement for the target product.
The reception process of accepting the entry of the user who browsed the information on the usage method of the target product and registering the identification information of the user, and the reception process.
An acquisition process for acquiring the user's identification information and the target product identification information, as well as payment information related to electronic payment at the time of purchase of the target product by the user.
The user who browses the information on the usage method of the target product based on the identification information of the user received by the reception process, the identification information of the user acquired by the acquisition process, and the identification information of the target product. A purchase processing process that determines whether or not the target product has been purchased,
When it is determined that the user has purchased the target product, a granting step of granting a privilege to the user and a granting process.
An information processing method characterized by including. A presentation procedure that presents to the user information on how to use the target product that can be viewed at any time and is published on the Internet instead of an advertisement for the target product.
The reception procedure for accepting the entry of the user who has browsed the information on the usage method of the target product and registering the identification information of the user, and the reception procedure.
An acquisition procedure for acquiring the user's identification information and the target product identification information, as well as payment information related to electronic payment at the time of purchase of the target product by the user.
The user who browses the information on the usage method of the target product based on the identification information of the user received by the reception procedure, the identification information of the user acquired by the acquisition procedure, and the identification information of the target product. The purchase processing procedure for determining whether or not the target product has been purchased, and
When it is determined that the user has purchased the target product, the grant procedure for granting the privilege to the user and the grant procedure.
Information processing program to make a computer execute.

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