JP2002099709A - Recording medium and method/system for managing customer information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To utilize the tendency of a customer and customer's needs, which is grasped from collected customer information, for sales promotion and merchandising and to eliminate burdens on the customer such as taking a booklet such as a pamphlet and bringing it back by collecting more history information of the customer, who evaluates or purchases merchandise or a service, efficiently in real time. SOLUTION: A user card 11 in which a customer ID (user ID) for connecting to the Internet 1 is recorded is delivered to the customer to manage customer attribute information and customer history information by the customer ID in the case of connection to the Internet 1 or providing the other services. By allowing a reader 3 installed at a store 5 or a place for exhibition 9 to read the customer ID, the distribution service of information on merchandise displayed there is received and the information is distributed to the terminal 2.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a customer information management system and a customer information management method. Customers include those who purchase products and those who receive services.

[0002]

2. Description of the Related Art In general, a customer who wants to purchase a product or service has an action of visiting a store or an exhibition hall where a description of the product or service is displayed in order to examine the product or service. Take. Customers who visit the store or exhibition hall see and touch the real thing, and try to use it if it can be used. In addition, a salesperson or a demonstrator may explain the product / service. Further, with respect to products / services for which purchase is to be considered or products / services of interest, a booklet such as a pamphlet containing information on the products / services may be brought back. Recently, sites that provide information on products and services using the Internet have been increasing. There are many e-commerce contents that can complete purchase (sales) online (excluding delivery). A customer who is also an Internet user and wants to purchase a product or service, searches for information about the product or service using the Internet, browses it, and finds a product or service that he or she wants to consider purchasing or a product or service that interests them. If so, download the information or proceed to the online purchase step. In the case of relatively expensive products, they take action to visit stores and exhibition halls to see and try the real thing before purchasing. Conversely, when a product or service you are considering purchasing or a product or service that you are interested in is found at a store or exhibition hall, you may take action to collect information about the product or service on the Internet after returning home. is there. On the other hand, if you are trying to sell a product or service,
As a method of collecting customer needs, a method of conducting a questionnaire mainly on a street, in a store, at an exhibition hall, or on the Internet was used.

[0003]

However, the above-mentioned conventional consumption activities and market research have the following problems. Customers who visit a store or an exhibition hall must take a booklet such as a pamphlet and carry it with them when they want to bring back detailed information on products and services. Therefore, there is a problem that a burden is imposed on a customer to take a booklet such as a pamphlet, carry around, and take home. If unnecessary information is described in the pamphlet that describes the information that the customer wants to take home, for example, information on products and services that are interesting and information about products and services that are not In such a case, unnecessary parts of the pamphlet are also brought back, so that a burden is imposed on the customer and the seller cannot know which product in the pamphlet he is interested in. Further, there is a problem in that resources for booklets such as pamphlets and printing are costly and resources are wasted because surplus booklets must be discarded.
A customer who brought back a booklet such as a pamphlet related to a specific product / service should be interested in the product / service. Nevertheless, the merchant cannot identify who the customer is, and has no way to contact the customer once the customer returns. That is, there is a problem that the next approach for sales promotion cannot be appropriately performed because it is not possible to identify a visitor who has not yet purchased a product / service or a visitor.

[0004] Further, in a non-store business where consumption (sales) is completed online, such as seeking, examining, and purchasing information on goods and services on the Internet, customers do not have a chance to touch the real thing before purchasing. , Sellers can't encourage you to visit. For high-end products such as automobiles and homes, which are strongly requested by customers to check the real thing or model, in a storeless business, consumption may be rather reduced. In addition, when a customer finds a product or service that they want to consider purchasing or a product or service that they are interested in purchasing at a store or exhibition hall, the work burden of collecting information about the product or service on the Internet after returning home was imposed. .

[0005] In order to grasp the needs of customers,
Even if a questionnaire is conducted on the exhibition hall or on the Internet, it is easy for customers to avoid answering the questionnaire, since they will have to spend more time and effort on answering the questionnaire. That is, as a method of collecting customer needs (demand trends), the conventional method using a questionnaire has a problem that labor costs and time are required, the response rate is low, and the method is not efficient. Also, if you increase the frequency of conducting surveys to keep up with the latest demand trends, the cost increases,
There is a problem that the response rate decreases. In other words,
There is a problem that it is difficult to grasp the latest demand trends.

The present invention has been made in view of the above-mentioned problems in the prior art, and provides more and more efficient real-time information of individual customers in examination and purchase of goods and services and in consumption activities. Collect customer information, understand customer trends and latest customer needs from the collected customer information,
It is an object to provide a customer information management system and a customer information management method that can be used for sales promotion and merchandising. Furthermore, eliminating the burden of taking pamphlets and other booklets given to customers, carrying them around, and taking them home, eliminating the burden of bringing back pamphlets such as pamphlets containing information unnecessary for customers, -Identify shoppers and visitors who have not purchased the service, accurately identify the products that they are interested in and collect them as information, and use the detailed information of products conventionally described in pamphlets etc. as a resource And distributing them at low cost without waste. In addition, information distribution and sales of products and services realized by communication networks such as the Internet will be linked to actual stores or exhibition halls or various facilities to promote sales and reduce burden on customers. Make it an issue.

[0007]

Means for Solving the Problems The first invention of the present application for solving the above problems is a portable recording medium which records a customer ID for connecting to a communication network.

[0008] The customer ID for connecting to the communication network is defined as an address in the address space which is provided by a so-called provider that provides a connection service to the communication network by dividing an address space occupied by the provider and supplying the address to the customer. (In the Internet, this is generally a user ID or a user ID + subdomain.) Customer ID
+ The host on the communication network can be specified by the full address composed of the address assigned to the provider (generally called a domain on the Internet). However, instead of recording a full address on the recording medium, an address in an organization that manages customer information may be simply recorded on the recording medium as the customer ID. Here, the full address is a code assigned to each device connected to the communication network, is used to identify a communication partner, and is managed so as not to be assigned repeatedly. is there. In the case of the current Internet, the IP address and the corresponding host name in a broad sense (host name in a narrow sense +
A broad domain name (subdomain name + narrow domain name)) or an e-mail address is applicable. Here, the host refers to a device connected to the communication network. The business disclosed below becomes possible using the recording medium of the first invention of the present application, and its effect is obtained.

Further, the second invention of the present application distributes the recording medium of the first invention of the present application to a customer, and provides the customer with the customer ID.
With the registration procedure for the connection service to the communication network using, the registration procedure for other services is performed, the customer information is managed by the customer ID, the location of the exhibition of the goods or services, the sale of the goods or The customer ID at the place of delivery or the place of service provision
And performing all or part of the other service after reading from the recording medium and authenticating the customer information.

[0010] The other services include delivery of various information,
Member discounts in store sales, online shopping,
This includes goods delivery and cash settlement at stores, purchase of tickets for various industries, electronic ticket services, admission support for various industries, reservation for use of facilities such as accommodation facilities, and support for use of facilities. Therefore, according to the customer information management method of the second invention of the present application, since the registration procedure for the connection service to the communication network and the registration procedure for other services are performed in one procedure, the burden on the customer procedure is reduced. It has the effect of being done. In addition, since the customer ID assigned in advance is already recorded on the recording medium, there is an effect that the procedure can be performed smoothly without receiving the customer ID again during the registration procedure. Further, since the ID recorded on the recording medium does not differ from the customer ID, a single ID can be used in common for the connection service to the communication network and other services, and the information management burden and the information processing burden This has the effect of being reduced.

The third invention of the present application is also directed to a customer terminal used by a customer, a recording medium on which the customer ID for identifying the customer terminal is recorded, and a product carried or introduced at a store or venue. Alternatively, an identification code for identifying a corresponding product or service (hereinafter, referred to as a product or the like identification code) is assigned for each service, and a reading device capable of reading the recording medium is used to read the store or the store. A database of information on products or services exhibited or introduced at the venue and customer attribute information of the customer, and when the reading device reads the customer ID from the recording medium, the customer terminal specified by the customer ID Transmitting information on goods or services specified by the goods or the like identification code assigned to the reading device. Which is a customer information management method according to claim.

Therefore, according to the customer information management method of the third invention of the present application, when the reading device reads the customer ID from the recording medium, it is assigned to the customer terminal specified by the customer ID and assigned to the reading device. Since information on goods or services specified by the provided product or other identification code is transmitted, customers who visit stores or visit venues such as trade fairs, When the user wants to acquire information, he / she reads the recording medium carried by his / her own by a reading device installed in correspondence with a specific product or a specific service (hereinafter, such an act is referred to as a distribution request), thereby obtaining his / her own information. Information to be obtained can be transferred to a terminal (customer terminal) to be used. Therefore, there is an effect that there is no burden for the customer to take a booklet such as a pamphlet, carry it around, and bring it back, and there is no burden to bring back a booklet such as a pamphlet including unnecessary information.

According to a fourth invention of the present application, in the customer information management method of the third invention of the present application, when the reading device reads the customer ID from the recording medium, a product assigned to the reading device. It is characterized in that the equal identification code is linked to the customer attribute information specified by the read customer ID and stored together with the time information.

Therefore, according to the customer information management method of the fourth invention of the present application, when the reading device reads the customer ID from the recording medium, the customer who reads the product or other identification code assigned to the reading device. Since it is linked to the customer attribute information specified by the ID and stored together with the time information, history information that the customer has requested distribution of the product / service information remains, and from the history information, which customer is interested in which product / service It is possible to grasp customer tendencies and customer needs such as showing or considering purchasing.
Since such history information is not collected by a questionnaire, there is an effect that more history information can be collected more efficiently and in real time without imposing a burden on a customer and without using a surveyor. There is an effect that the customer tendency and the latest customer needs can be grasped from the collected customer information and used for sales promotion and merchandising. In particular, since customer attribute information is held and history information is stored in connection with the attribute information, mass marketing based on analysis by age, gender, region, etc., and marketing according to individual customers, so-called It has the effect that it can be used for one-to-one marketing.

According to a fifth aspect of the present invention, there is provided a customer terminal used by a customer, a recording medium on which the customer ID for identifying the customer terminal is recorded and carried by the customer, a product displayed or introduced at a store or a venue. Alternatively, the service is installed corresponding to each service, and an identification code for identifying a place where the service is installed (hereinafter, referred to as an identification code)
It is called an installation location identification code. ) And a product or service identification code for identifying a corresponding product or service, and using a reading device capable of reading the recording medium, the information relating to the product or service exhibited or introduced at the store or the venue and The customer attribute information of the customer is converted into a database, and when the reading device reads the customer ID from the recording medium, the customer terminal specified by the customer ID is specified by a product etc. identification code assigned to the reading device. A customer information management method for transmitting information on a product or service, and storing an identification code for a product or the like and an installation location identification code together with time information in association with customer attribute information.

Therefore, according to the customer information management method of the fifth invention of the present application, the identification code of the product etc. and the identification code of the installation location are stored together with the time information in association with the customer attribute information. There is an effect that the place where the information distribution request is made can be grasped. The installation site corresponds to a store or venue where goods or services are displayed or introduced, and the installation location identification code is set for each store or venue. Further, an identification code for identifying a more detailed installation location (exhibition location) in the same store or venue may be set.
For example, an installation location identification code may be set for each exhibitor's booth at the exhibition hall.

According to a sixth aspect of the present invention, in the customer information management method according to any one of the third to fifth aspects of the present invention, the time point of the time point information is read by the reading device. It is characterized by a point in time. This is because the reading time point of the reading device is the most accurate time point for specifying the time point at which the customer has requested distribution of the information on the product / service. In addition, when a customer requests distribution of goods / services, it can be assumed that the customer has shown a certain interest in the goods / services for which the information distribution was requested. Because it is the earliest point at which data can be converted into data.

According to a seventh aspect of the present invention, there is provided the customer information management method according to any one of the third to sixth aspects of the present invention, wherein the customer ID is connected to a communication network. Of the customer.

Therefore, according to the customer information management method of the seventh aspect of the present invention, the registration procedure for the connection service to the communication network and the registration procedure for the distribution service of information relating to the product or service of this service in one procedure. To do
This has the effect of reducing the burden on the customer for procedures. In addition, since the customer ID assigned in advance is already recorded on the recording medium, there is an effect that the procedure can be performed smoothly without receiving the customer ID again during the registration procedure. Further, the ID recorded on the recording medium
And the customer ID are not different, the single ID can be used in common in the connection service to the communication network and the distribution service of the information on the product or service of this service, and the burden of information management and information processing is reduced. It has the effect of being done.

According to an eighth aspect of the present invention, in the customer information management method according to any one of the first to seventh aspects of the present invention, the recording medium is a non-contact reading type recording medium. It is characterized by the following.

[0021] The non-contact reading type recording medium is a recording medium that allows recorded information to be taken into the reading device without bringing the reading device into contact with the reading device. Therefore, the reading device also needs to be a non-contact reading type reading device corresponding to the non-contact reading type recording medium. A non-contact type IC corresponds to a non-contact read type recording medium. For example, a card-shaped recording medium in which a non-contact type IC is mounted on a business card size card substrate is used. Therefore, according to the customer information management method of the eighth invention of the present application, there is an effect that reading can be performed smoothly and quickly,
Since the reading operation is performed in a very short time, a comfortable feeling is given to the customer, and there is an effect that the occurrence of congestion in the store or the venue can be prevented.

According to a ninth invention of the present application, in the customer information management method according to any one of the first invention to the eighth invention of the present application, there is provided a service for connecting the recording medium to a communication network. A computer program for performing online registration procedures and registration procedures for other services and a computer program for connecting to a communication network are recorded and distributed to customers.

A so-called browser software corresponds to a computer program for connecting to a communication network. Therefore, according to the customer information management method of the ninth invention of the present application, the customer who has received the distribution of the recording medium activates the recording medium on his / her computer,
There is an effect that the registration procedure for the connection service to the communication network and the registration procedure for other services can be performed online. In addition, since the browser software for connecting to the communication network can be installed in its own computer, it is possible to freely connect to the communication network immediately after registration. In addition, since these computer programs are recorded on the recording medium on which the customer ID is recorded, there is no need to distribute other recording media,
The burden on both distributors and customers is reduced. For example, a non-contact type IC and a general-purpose disc type recording medium (CD (Compact Disc), DVD (Digi
tal Video [Versatile] Disk) etc.) will be distributed.

According to a tenth invention of the present application, in the customer information management method according to any one of the first invention to the ninth invention of the present application, the recording medium is mounted on a card substrate in a non-contact reading type. And a card-shaped recording medium on which the IC and the disk-type recording medium are mounted.

Therefore, according to the customer information management method of the tenth aspect of the present invention, the customer ID is recorded on the non-contact type IC,
Customer ID by dedicated reading device installed in stores and venues
To perform customer service. On the other hand, general-purpose disc-type recording media (CD, DVD
Etc.), a computer program or browser software for performing the registration procedure online can be recorded and read and used by a disk drive provided in the customer terminal. In addition, customer I
When D is recorded, it is possible to save the trouble of inputting the customer ID in the online registration procedure, and to prevent an accident due to an input error. In that case, the following invention is effective. For example, an acrylic plate is used for the card substrate, but the present invention is not limited to this.

That is, an eleventh invention of the present application is the customer information management method of the tenth invention of the present application, wherein the disk-type recording medium is of a rewritable type.

Therefore, according to the customer information management method of the eleventh invention of the present application, by making it rewritable, the browser software or the like is uniformly written, and then the customer ID is individually written.
Can be written, and there is an effect that productivity is good. Here, the rewritable recording medium includes a CD-R
W (Compact Disc-ReWritable), DVD (Digital Vi
deo [Versatile] Disk). In particular, a rewritable DVD called a DVD-RAM (Digital Video Disc RAM) for distinction corresponds to a CD-R (CD-Rec).
ordable) and DVD-R (Digital Video Disc Record)
DVD), which can be written only once, and CD-
A read-only DVD called a ROM or a DVD-ROM (Digital Video Disc ROM) is not applicable. CD-R (CD
-Recordable) and DVD-R are not applicable because once the browser software or the like has been written, further information cannot be added, so it is necessary to write the customer ID at the same time as the browser software or the like. This is because inefficient production is required, in which all information must be written one by one.

According to a twelfth invention of the present application for solving the above-mentioned problems, there is provided a customer terminal used by a customer, a recording medium in which a customer ID for identifying the customer terminal is recorded, and the customer carries.
A reading device that is installed in correspondence with each product or service displayed or introduced in a store or a venue, is assigned a product or the like identification code for identifying the corresponding product or service, and is capable of reading the recording medium; And a server connected to the customer terminal via a communication line and holding information on goods or services exhibited or introduced at the store or the venue, wherein the server is configured such that the reading device reads the customer from the recording medium. When the ID is read, the customer ID and the product and identification code are obtained, and information on the product or service specified by the obtained product and identification code is transmitted to the customer terminal specified by the obtained customer ID. This is an information distribution system configured to perform

Therefore, according to the information distribution system of the twelfth aspect of the present invention, when the reading device reads the customer ID from the recording medium, the server obtains the customer ID and the product or the like identification code, The acquired customer I
Since the information related to the product or service specified by the obtained product etc. identification code is transmitted to the customer terminal specified by D, the customer who came to the store or visited the venue such as a trade fair is displayed or introduced at such a place. When it is desired to obtain information on a specific product or a specific service that has been carried out, by causing the reading device installed corresponding to the specific product or the specific service to read the recording medium carried by the user, Information to be obtained can be transferred to a terminal to be used. Therefore, there is an effect that there is no burden for the customer to take a booklet such as a pamphlet, carry it around, and bring it back, and there is no burden to bring back a booklet such as a pamphlet including unnecessary information.

Further, the server holds the customer information of the customer, and when the reading device reads the customer ID from the recording medium, the customer information is linked to the attribute information of the customer using the specified customer terminal. Since the merchandise identification code is stored together with the point-in-time information, history information that the customer has requested the distribution of the merchandise / service information remains. It is possible to grasp customer tendencies and customer needs such as whether they are thinking. Since such history information is not collected by a questionnaire, more history information can be collected more efficiently and in real time without imposing a burden on the customer and using a surveyor. From the collected customer information, customer trends and latest customer needs can be grasped and used for sales promotion and merchandising. In particular, since the server holds the attribute information of the customer and stores the history information in association with the attribute information, mass marketing based on analysis by age, gender, region, etc., and according to individual customers It can be used for marketing, so-called one-to-one marketing.

[0031]

DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of the present invention will be described below with reference to the drawings. The following is one embodiment of the present invention and does not limit the present invention.

First Embodiment First, a first embodiment of the present invention will be described with reference to FIG. FIG. 1 is a block diagram showing a configuration of the first embodiment of the present invention.

As shown in FIG. 1, the customer information management system according to the present embodiment comprises a customer terminal 2 connected to the Internet 1, a store terminal 5, and an exhibition hall terminal 6.
And a dealer terminal 7. The customer terminal 2 is a terminal device such as a personal computer used for personal use of the customer. The store terminal 5 is a terminal device such as an office computer installed outside the store 8 or the store 8 for managing the store 8. Each store 8-1, 8-2, 8-3 ...
Is assigned a store identification code for identifying a store as an installation location identification code, and the store identification code is an ID on the system of each of the store terminals 5-1, 5-2, 5-3,...
Becomes The exhibition hall terminal 6 is a terminal device such as an office computer installed outside the exhibition hall 9 or the exhibition hall 9 for managing the exhibition hall 9. The exhibition hall 9 is assigned a hall identification code for identifying the exhibition hall as an installation place identification code, and the hall identification code is the exhibition hall terminal 6.
Of the system. Each booth 9-
Booth identification codes for identifying booths are assigned to 1, 9-2, 9-3,... As installation location identification codes. The dealer terminal 7 is a terminal device such as an office computer used by a person who sells goods or services to be displayed or introduced in the store 8 or the exhibition hall 9.

The customer information management system according to the present embodiment includes a user card 11 as a card-shaped recording medium possessed by a customer 10, a store terminal 5 or an exhibition hall terminal 6.
And a reading device (scanner) 3 connected to the device. In this embodiment, the user card 11 is a card-type recording medium and can be read without contact. FIG. 2A is a plan view of the user card 11. The user card 11 has a card substrate 12 made of a business card size acrylic resin or the like, on which an IC tag 13 as a non-contact reading type recording medium and a CD 14 as an optical disk are mounted. The customer ID is recorded on the IC tag 13. This customer ID is a customer ID for connecting to the Internet 1 and is assigned in advance by the provider. The CD 14 stores a computer program for performing a registration procedure for a connection service to the Internet 1 and a registration procedure for another service online, and a computer program for connecting to the Internet 1, so-called browser software. C
The customer ID may also be recorded in D14. FIG. 2B shows a rear view of the user card 11. Customer ID on CD14
Is not recorded, it is necessary to inform the customer of the customer ID before the registration procedure. For this purpose, as shown in FIG. 2B, the customer ID 15 may be stamped or printed on the back of the user card 11, or a label printed with the customer ID 15 may be attached to the back of the user card 11. The reading device 3 is a reading device that can read the user card 11 without contact.

The customer information management system according to the present embodiment includes a server 4 on the Internet 1. The server 4 has a database 41. The database 41 includes information on products and services, such as selling points, applications, usage methods, functions, effects, prices, purchasing methods, option information, consumables information, images of products, images of service providing locations, and services. The image of the equipment used when the service is provided, the image of the person responsible for providing the service, the image of the staff, and the like are stored for each product / service.
Each product / service is assigned an identification code (called a product etc. identification code). Each of the reading devices 3 is assigned an identification code for a product or the like one by one, and each reading device 3 is installed at a display place of the assigned product or the like. The customer information is managed by a customer ID. The database 41 stores customer information. Customer attribute information and customer history information are stored as customer information. Customer attribute information includes customer name, address, postal code, phone number,
Customer ID, password, e-mail address, age, gender, occupation, etc.

Next, an embodiment of a method of distributing the user card 11 and a registration procedure will be described. As a premise, advertisements for card members are advertised on the Internet 1, at stores, on the streets, and the like. As a member's privilege, information distribution of goods and services to the customer terminal 2 can be received, and connection to the Internet 1 from the customer terminal 2 can be performed free of charge. The user card 11 is distributed at stores and streets. Also, when the visitor visits the customer's home, the visitor hands the user card 11 to the customer 10.

The customer 10 who has obtained the user card 11
Puts CD1 in the CD drive of the customer terminal 2
User card 11 or card substrate 12 on which 4 is mounted
Insert the CD 14 removed from the computer, and start the computer program recorded on the CD 14. Next, follow the instructions displayed by the wizard and input home displayed by the started program, and the name, address, age,
Enter information such as gender and desired password, and perform the registration procedure. For example, a registration procedure page 20 as shown in FIG. 3 is used. When the customer ID is recorded on the CD 14, the registration procedure page 20 is displayed from the beginning when the registration procedure page 20 is displayed on the display (not shown) of the customer terminal 2.
The customer ID 21 is displayed above. If the customer ID is not recorded on the CD 14, the customer 10 inputs the customer ID 21. At that time, the customer 10 refers to the customer ID 15 given on the user card 11. After inputting or selecting a predetermined item, a registration button 22 displayed on the registration procedure page 20 is clicked. Then, the customer terminal 2 is connected to the Internet 1, and information necessary for registration including the input customer ID is transmitted to the server 4. Customer ID
The server 4 that has received the information necessary for the registration, such as, checks the customer ID and stores the new customer information in the database 41. At the same time, the server 4 sends a registration completion notice to the customer terminal 2. Then, the customer terminal 2 having received the registration completion notice displays the registration completion notice on the display. The computer program for installing the browser software recorded on the CD 14 starts in conjunction with the reception of the registration completion notification, and the browser software is installed on the customer terminal 2. Further, the setting of the connection to the Internet is preferably made automatically or by operation of the customer 10.

Next, an embodiment of a setting method of the reading device 3 will be described. First, in the store 5 or the exhibition hall 9, the reading devices 3 are installed one by one at a place where a product or service is displayed or introduced. Next, a product or the like identification code is assigned at the exhibition hall terminal 6 or the shop terminal 5. The store manager inputs a product etc. identification code and a store identification code according to an assignment program executed in the store terminal 5. The input of the product identification code and the store identification code is performed by inputting the code number of the product / service for each reading device 3 using a barcode reader or a keyboard input device (not shown) connected to the store terminal 5. .

[0039]

[Table 1]

Here, as shown in Table 1, the assignment program sequentially assigns the product identification code G0001- and the store identification code P081- to the scanner number S3001. The display unit (not shown) of each reading device 3 displays the assigned product etc. identification code.

The exhibition hall manager inputs the commodity identification code, the hall identification code, and the booth identification code in accordance with the assignment program executed in the exhibition hall terminal 6.
The product identification code, the venue identification code, and the booth identification code are input by a bar code reader or a keyboard input device (not shown) connected to the exhibition hall terminal 6 for each of the reading devices 3 by the code number of the product / service. And enter it.

[0042]

[Table 2]

Here, as shown in Table 2, the assignment program sequentially assigns the product number identification code H0001-, the venue identification code R09, and the booth identification code Q01- to the scanner number S3101. The display unit (not shown) of each reading device 3 displays the assigned product etc. identification code.

Next, an embodiment of the information distribution method will be described. First, a case where the customer 10 has visited the store 8-3 will be described. First, the customer 10 comes to the store 8-3. The customer 10 examines the merchandise and, if he wants detailed information on the merchandise 32, makes a distribution request as follows. That is, the customer 10 places the user card 1 in the reading zone of the reading device 3-20 installed beside the product 32.
Hold 1 Then, the reading device 3-20 reads the customer ID from the user card 11. Reading device 3-
Reference numeral 20 performs sounding, light emission, and the like as a signal of completion of reading.
The reading device 3-20 stores the read customer ID and the reading time (for example, November 20, 2001, 15:32) in the store terminal 5.
-3. The store terminal 5-3 that receives them,
The product or the like identification code G0006 is determined from the scanner number S3020 of the reading device 3-20, and the customer ID and
Product etc. identification code G0006 and store identification code P083
And the reading time are uploaded to the server 4. This is reported to the server. This report may be made periodically by grouping multiple data.

The server 4 receiving the report from the store terminal 5-3 identifies the customer 10 by the customer ID, and as the customer history information of the identified customer 10, the product identification code G0006, the store identification code P083, and the reading time. It is stored in the database 41. The server 4 receiving the report from the store terminal 5-3 stores the reported product etc. identification code G000.
6 to retrieve and extract information related to the goods / services specified by 6, and retrieve customer attribute information from the customer ID to obtain an e-mail address. Then, the information about the extracted goods / services is transmitted to the e-mail address. After returning home, the customer 10 downloads an e-mail using the customer terminal 2 and freely uses the information on the sent product. In addition, information on products and services is not sent by e-mail,
URL (Uniform Resource Loc) of service information
ator WWW address on the Internet. ) May be sent by e-mail. In that case, after the customer 10 returns home,
The customer terminal 2 downloads an e-mail, accesses the information on the product in the database 41 by the URL of the sent information on the product, browses it, and downloads and freely uses the information on the product as needed. .

Next, a case where the customer 10 arrives at the exhibition hall 9 will be described. First, the customer 10 comes to the exhibition hall 9. The customer 10 examines the product and, when he wants detailed information of the product 33, makes a distribution request as follows. That is, the customer 10 holds the user card 11 over the reading zone of the reading device 3-116 installed beside the product 33. Then, the reading device 3-116 reads the customer ID from the user card 11. The reading device 3-116 emits sound, emits light, and the like as a signal of completion of reading. The reading device 3-116 transmits the read customer ID and the reading time (for example, 2010.03.12.11:02) to the exhibition hall terminal 6.

The exhibition hall terminal 6 which has received them finds the product etc. identification code H0016 from the scanner number S3116 of the reading device 3-116, and outputs the customer ID, the product etc. identification code H0016, the exhibition hall identification code / booth identification code. R09 / Q05 and the reading time are stored in server 4
Upload to. This is reported to the server. This report may be made periodically by grouping multiple data. Server 4 receiving a report from exhibition hall terminal 6
Specifies the customer 10 by the customer ID, and specifies the specified customer 1
The merchandise etc. identification code H0016, the exhibition hall identification code / booth identification code R09 / Q05, and the reading time are stored in the database 41 as 0 customer history information. Further, the server 4 receiving the report from the exhibition hall terminal 6 stores the product / product specified by the reported product etc. identification code H0016.
In addition to searching and extracting information related to the service, the electronic mail address is obtained by searching the customer attribute information from the customer ID. Then, the information about the extracted goods / services is transmitted to the e-mail address. Customer 1
0, after returning home, downloads an e-mail by the customer terminal 2 and freely uses the information on the sent product. In addition, information on goods and services is not sent by e-mail,
L may be transmitted by e-mail. In that case, customer 10
After returning home, the customer terminal 2 downloads an e-mail, accesses the information on the product in the database 41 by the URL of the information on the product sent,
While browsing, you can download information about the product as needed and use it freely.

Next, an embodiment of market research and merchandising will be described. The information distribution service is provided as described above. The seller sends a market information request from the seller terminal 7 to the server 4. In response to this, the server 4 sends the merchandise identification code, the installation location identification code, and the point-in-time information of the merchandise (service) handled by the merchant to the merchant terminal together with the customer attribute information of the customer 10 who requested the distribution 7 The display (not shown) of the dealer terminal 7 that has received the information displays the customer name, address, telephone number, product (service) requested for distribution, installation location, and time information in an easily viewable manner. The product (service) developer develops a product (service) based on the information. The production manager manages the production amount based on the information. Based on the information, the sales manager instructs the salesperson to operate only for the customers 10 who are presumed to be interested in the product (service). Further, it is preferable to replace the dealer terminal 7 with a salesperson terminal. The salesperson terminal 7 is an information terminal such as a notebook computer. The salesperson downloads customer information limited to the area in charge, that is, the customer name, address, telephone number, product (service) requested for distribution, installation location, and time information to the salesperson terminal 7. The salesperson can carry out visiting activities only for the customers 10 who are presumed to be interested in the products (services) handled.

Embodiment 2 Next, as Embodiment 2 of the present invention, the user card 11
Another embodiment of the distribution method and the registration procedure will be described. Embodiment 2 is an embodiment of an in-store registration immediate issue type. The store manager installs software for performing a registration procedure online on the store terminal 5 or installs the customer operation type information terminal 35 in the store. The store also advertises new services and solicits registrations. It is assumed that the customer 10 who intends to register has visited the store 8-3. Customer 1
In the case of No. 0, information necessary for registration such as customer attribute information is written on a form and presented to the clerk. In response, the clerk takes out one unissued user card 11, and stores the customer ID recorded on the user card 11 and the customer 10
Is input to the store terminal 5-3 and transmitted to the server 4. The store terminal 5-3 communicates with the server 4 to complete the registration procedure. After the registration procedure is completed, the user card 11 is handed to the customer 10, and the user card 11 is issued.

On the other hand, when the customer operation type information terminal 35 is used, the customer 10 himself / herself inputs information necessary for registration into the customer operation type information terminal 35. At this time, the user inputs according to the registration procedure page 20 as shown in FIG. The customer operation type information terminal 35 stores information necessary for the registration input by the customer 10 together with the customer ID recorded on the user card 11 to be issued next among the unissued user cards 11 which have been stocked several times. Send to 4. The customer operation type information terminal 35 communicates with the server 4 to complete the registration procedure. After the registration procedure is completed, the customer operation type information terminal 35 ejects the user card 11 and issues the user card 11.

Third Embodiment Next, as a third embodiment of the present invention, the user card 11
Another embodiment of the distribution method and the registration procedure will be described. The third embodiment is a visit issue type embodiment. Please refer to FIG. The visitor 36 visits a customer's home with a notebook computer 37 having a communication function connectable to the Internet 1 and an unissued user card 11.
The visitor 36 uses the display of the notebook computer 37 to explain the product while showing information such as the image of the product to the customer 10. Subsequently, the visitor 36 describes a service using the user card 11. Visitor 3
6 "If you become a member of this card, you can use the Internet free of charge for a predetermined time or for a predetermined period without any troublesome registration procedure, and you will be presented with this card in a predetermined case. Distribution of various information, member discounts at store sales, online shopping, product delivery and cash settlement at stores, purchase of tickets for various industries, electronic ticket service, admission support for various industries, reservation for use of accommodation facilities, accommodation facilities It is possible to receive all kinds of services such as support in the use of the service. "
After confirming your willingness to join, perform the registration procedure as follows.
The visitor 36 asks the customer 10 for information necessary for registration of customer attributes and the like. The visitor 36 takes out one unissued user card 11, inputs the customer ID recorded on the user card 11 and the information required for registration to the notebook computer 37, and transmits the information to the server 4. .
The notebook computer 37 communicates with the server 4 to complete the registration procedure. After the registration procedure is completed, the user card 11 is handed to the customer 10, and the user card 11 is issued.

Embodiment 4 Next, as Embodiment 4 of the present invention, the user card 11
Another embodiment of the distribution method and the registration procedure will be described. Embodiment 4 is an embodiment of a homepage registration type.

As a premise, an advertisement is posted on the Internet 1 for a service using the user card 11. The customer 10 connects to the Internet 1 from the customer terminal 2 and accesses a homepage that is guided by the advertisement and accepts the registration procedure. The customer 10 inputs information necessary for registration of customer attributes and the like using the customer terminal 2 according to a registration procedure page 20 as shown in FIG. After completing the registration procedure, the user card 11 is mailed to the customer's home.

Fifth Embodiment Next, as a fifth embodiment of the present invention, another embodiment of an installation method (setting) of the reading device 3 and another embodiment of an information distribution method will be described. Embodiment 5
Is an embodiment of a product (service) identification card use type.

As a premise, a product (service) identification card prepared by using a card type recording medium having substantially the same configuration as the user card 11 shown and described in FIG. 2 is prepared. However, the CD 14 is unnecessary. FIG. 4A is a plan view of the product (service) identification card 51. FIG. 52 is a card board, 53 is an IC tag. The product or the like identification code is written in the IC tag 53. FIG. 4B shows a rear view of the product (service) identification card 51. Product (Service)
On the back of the identification card 51, a product (service) name or / and a product (service) code 54, a product image 55, etc.
A worker who installs the reading device 3 receives a product (service).
Provide sufficient information to identify the identity of First, in the store 5 or the exhibition hall 9, the reading devices 3 are installed one by one at a place where a product or service is displayed or introduced. Next, the merchandise (service) identification card 51 is held over the reading zone of each reading device 3 to read the identification code of the merchandise or the like. The reading device 3 holds the read identification code of the product or the like as its own assignment. For example, in the case of the reading device 3-20, the product 32 is made to read the product etc. identification code G0006.

Thereafter, the customer 10 visits the store 8-3. The customer 10 examines the merchandise and, if he wants detailed information on the merchandise 32, makes a distribution request as follows. That is, the customer 10 places the user card 11 in the reading zone of the reading device 3-20 installed beside the product 32.
Over. Then, the reading device 3-20 reads the customer ID from the user card 11. Reading device 3-2
“0” sounds, emits light, and the like as a signal of completion of reading. The reading device 3-20 transmits the read customer ID, the reading time (for example, November 20, 2001, 15:32) and the product or other identification code G0006 assigned to the customer terminal to the store terminal 5-3. The store terminal 5-3 receiving them receives the customer I
D, product etc. identification code G0006, and store identification code P0
83 and the reading point are uploaded to the server 4. Thereafter, the server 4 performs the same processing as in the first embodiment.

According to the present embodiment, it is possible to prevent an operator (input person) from making a mistake in assigning an identification code for a product or the like corresponding to the reading device 3.

Embodiment 6 Next, as Embodiment 6 of the present invention, an embodiment in which another service is provided using the user card 11 will be described. In the sixth embodiment, member discounts in store sales, online shopping, product delivery and cash settlement at stores, ticket purchases for various types of entertainment, electronic ticket services,
Admission support for various types of business, reservation of use of facilities such as accommodation facilities,
Each service of support in using the facility will be described.

As described above, the user card 11 is a portable recording medium that records a customer ID for connecting to a communication network. It is assumed that the user card 11 has been distributed to the customer 10 and registered as described above.

(Member Discount for Over-the-Counter Sales) The customer 10 receives the user card 11 to the cashier when he visits the store and purchases a product or service, and receives a special discount for the member.

(Online shopping, delivery of goods at store, cash settlement) The customer 10 accesses the shopping site from the customer terminal 2 and purchases the goods. that time,
Specify the store that delivers the product (such as a convenience store). The server 4 manages the product purchase information of the customer 10 and manages the delivery of the product based on the customer ID. The server 4 sends an e-mail for notifying the arrival date or an e-mail notifying that the user has arrived at the designated store to the customer terminal 2.
Here, FIG. 5A is referred to. After the goods arrive, the customer 10 who has visited the designated store 59 temporarily submits the user card 11 to the cashier 60. The cashier 60 receiving the information causes the reading device 64 provided in the register communication terminal 63 installed in the cashier counter 62 to read the customer ID recorded on the IC tag 13 of the user card 11. The register communication terminal 63 makes an inquiry to the server 4, downloads the product purchase information of the customer 10, and displays it on the display 65 for the clerk. The product purchase information of the customer 10 includes a customer name, a price, a delivery code number, and the like. The total amount including the consumption tax is displayed on the customer display 66.
Will be displayed. Customer 10 pays the total amount. In exchange, the cashier 60 delivers to the customer 10 a product 61 with a delivery slip describing the same customer name and delivery code number as those displayed on the clerk display 65.

(Purchase of various types of entertainment, electronic ticket service, entry support for various types of industry)
Access the ticket purchase site from and purchase a ticket. The server 4 manages ticket purchase information of the customer 10 based on the customer ID. The server 4 sends an e-mail to the customer terminal 2 on the day before the business day to give a notice of the business day. Here, reference is made to FIG. The server 4 transmits the customer ID of the customer 10 who has purchased the ticket to the control device 72 of the gate machine 70 by the time of opening. Therefore, the customer ID of the customer 10 who has purchased the ticket is stored in the control device 72. Reference numeral 71 denotes a reading device. When the customer 10 arrives and passes through the gate, the customer 10 reads the user card 11 and passes the user card 11 into the zone 73. Then, the reading device 71 reads the customer ID and transmits it to the control device 72. The control device 72 stores the stored customer ID.
And the customer ID sent from the reading device 71, and if they match, the gate blocking rod 74 is rotated to open. Alternatively, the basic state is set to the open state from the beginning, and when the customer ID does not match, the blocking bar 74 is rotated to close the state, thereby preventing the customer 10 from entering. Since ticket sales (purchase) and entry processing are performed as described above, ticket sales and entry processing can be performed without using a paper ticket. That is, the user card 11 functions as an electronic ticket. Here, tickets are theater, music, sumo,
The ticket is not limited to an entrance ticket for a movie, an amusement park or the like, but may be a ticket for an air ticket or a train / bus.

(Reservation of Facility Use, Support in Facility Use) The customer 10 accesses the reservation site of the accommodation facility from the customer terminal 2 and makes a use reservation. The server 4 manages the facility reservation information of the customer 10 based on the customer ID. The server 4 sends an e-mail to the customer terminal 2 to notify the use date two days before the travel departure date. Here, FIG. 5C is referred to. The server 4 transmits the customer ID and customer attribute information of the customer 10 who made the reservation to the facility terminal 84 before the day before the facility use. Therefore, the customer ID and customer attribute information of the customer 10 who made the reservation are stored in the facility terminal 84. On the day of using the facility, the customer 10 checks in as follows. Customer 10
Presents the user card 11 at the reception counter 81. Then, the reading device 82 embedded in the reception counter 81 is
The customer ID is read from the tag 13 and transmitted to the facility terminal 84. The facility terminal 84 searches for customer attribute information based on the customer ID sent from the reading device 82, and displays the read customer attribute information and the customer ID on the display 83.
At this time, the customer attribute information includes information on the hobbies and preferences of the customer 10 as well as the name, address, and contact telephone number. The hotelman 80 checks the information and checks the customer 10
I will guide you. As described above, the check-in process can be performed without entering the name, address, and the like on the reception form. The hotel can provide services that meet the tastes and preferences of the customer 10 and services that meet the needs of the customer 10.
The facilities used by the customer 10 are not limited to accommodation facilities, but may be sports facilities such as golf courses, conference rooms, various studios, and the like.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of an embodiment of the present invention.

FIG. 2A is a plan view of a user card 11 according to an embodiment of the present invention;
(B) is a rear view thereof.

FIG. 3 is a schematic diagram of a registration procedure page 20 according to the embodiment of the present invention.

FIG. 4A is a plan view of a product (service) identification card 51 according to the embodiment of the present invention, and FIG. 4B is a rear view thereof.

FIGS. 5A and 5B are a landscape view of delivery of goods, a landscape view of entering a venue (b), and a landscape view of check-in according to the embodiment of the present invention.

[Explanation of symbols]

3, 64, 71, 82 ... non-contact reading device (scanner) 10 ... customer 11 ... user card (portable non-contact reading type recording medium) 36 ... visitor 13 ... IC tag 14 ... CD (compact disk) 70 ... Gate machine

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/30 340 G06F 17/30 340A G06K 19/10 G07G 1/12 321P G07G 1/12 321 G06K 19 / 00S (72) Inventor Masami Nakayama 5-7-1 Shiba, Minato-ku, Tokyo F-term in NEC Corporation (reference) 3E042 CA02 CC02 CD04 EA01 5B035 BB09 BC00 5B049 CC00 CC39 FF08 GG03 5B075 MM23 ND23 5B085 AE12

Claims (12)

[Claims] 1. A portable recording medium on which a customer ID for connecting to a communication network is recorded. 2. Distributing the recording medium according to claim 1 to a customer, and causing the customer to perform a registration procedure for a connection service to a communication network and a registration procedure for another service using the customer ID. Managing the customer information by the customer ID, reading and authenticating the customer ID from the recording medium at a place where goods or services are displayed, a place where goods are sold or delivered, or a place where services are provided. A customer information management method, which performs all or a part of the other service. 3. A customer terminal used by a customer, a customer ID for identifying the customer terminal is recorded, and a recording medium carried by the customer is associated with each product or service displayed or introduced at a store or venue. It is installed and assigned an identification code for identifying a corresponding product or service (hereinafter referred to as a product etc. identification code), and is displayed or introduced at the store or the venue using a reading device capable of reading the recording medium. A database of the information on the goods or services and the customer attribute information of the customer is assigned to the customer terminal specified by the customer ID when the reading device reads the customer ID from the recording medium. Customer information management system for transmitting information relating to a product or service specified by an identified product etc. identification code. Method. 4. When the reading device reads the customer ID from the recording medium, the identification information code assigned to the reading device is linked to customer attribute information specified by the read customer ID, and time information is read. 4. The customer information management method according to claim 3, wherein the method is stored together with the information. 5. A customer terminal used by a customer, a recording medium in which a customer ID for identifying the customer terminal is recorded and carried by the customer, and a product or service displayed or introduced at a store or venue corresponding to each customer. An identification code (hereinafter referred to as an installation location identification code) for identifying a place where the apparatus is installed and installed, and an identification code of a product or the like for identifying a corresponding product or service are assigned, and the recording medium is readable. A database of information on goods or services exhibited or introduced at the store or the venue and customer attribute information of the customer using the device, and when the reading device reads the customer ID from the recording medium, the customer At the customer terminal specified by the ID, the product or service specified by the product or other identification code assigned to the reading device A customer information management method for transmitting information relating to a customer and storing the product and other identification code and the installation location identification code together with the time information in association with customer attribute information. 6. The customer information management method according to claim 3, wherein a time point of the time point information is set as a reading time point of the reading device. 7. The method according to claim 3, wherein the customer ID is a customer ID for connecting to a communication network.
The customer information management method according to any one of claims 1 to 6. 8. The customer information management method according to claim 3, wherein the recording medium is a non-contact reading type recording medium. 9. A computer program for performing a registration procedure for a connection service to a communication network and a registration procedure for another service on-line and a computer program for connecting to a communication network on the recording medium. 9. The customer information management method according to claim 3, wherein the information is distributed to customers. 10. The recording medium according to claim 3, wherein the recording medium is a card-shaped recording medium having a non-contact reading type IC and a disk type recording medium mounted on a card substrate. Described customer information management method. 11. The customer information management method according to claim 10, wherein said disk-type recording medium is of a rewritable type. 12. A customer terminal used by a customer, a customer ID for identifying the customer terminal is recorded, and a recording medium carried by the customer is associated with each product or service displayed or introduced at a store or venue. Installed, a product or the like identification code for identifying a corresponding product or service is allocated, a reading device capable of reading the recording medium, connected to the reading device and the customer terminal via a communication line, the store or the A server for storing information relating to goods or services exhibited or introduced at the venue, wherein the server acquires the customer ID and a product and other identification code when the reading device reads the customer ID from the recording medium. Then, the customer terminal specified by the obtained customer ID is provided with the product or service specified by the obtained product etc. identification code. An information distribution system configured to transmit related information.