JP2007240636A - Information reading apparatus - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information reading apparatus which is effectively utilized for a bulletin medium such as a poster, which is stuck to a glass surface or the like of an existing store or facility, without restricting place or the like. <P>SOLUTION: The information reading apparatus communicable with an information providing device by which related information regarding a bulletin content displayed on a bulletin medium is provided for an information terminal device, comprises: a fixing section for removably fixing to a predetermined face near the bulletin medium; a reader section for reading identification information from a storing medium in which the identification information specified for the information terminal device is stored; a light emitter for making a position of the reader section recognized from at least one side on the predetermined face; and a transmitting section for transmitting the identification information which is read by the reader section to the information managing device. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a technology for providing information related to information posted on a posting medium such as a poster to an information terminal device such as a mobile phone, and more particularly, a storage storing identification information unique to the information terminal device. The present invention relates to an information reading apparatus including a reader for reading the identification information from a medium.

  In recent years, with the spread of mobile phones, information distribution systems that distribute information on products and services by e-mail have become widespread. In particular, recently, various ideas have been made to select and distribute information that the user is particularly interested in from information on products and services.

  For example, in Patent Document 1, as an information distribution system of this type, an information manager distributes an IC (Integrated Circuit) tag to a user in advance, and an IC is placed behind an advertising medium such as a product or service poster. A configuration is disclosed in which an information providing device including an IC tag reader that reads an ID (IDentifier) recorded on a tag is installed outdoors or in a store. According to such a configuration, the user can read the ID of the IC tag by the IC tag reader installed in the back by deceiving the IC tag owned by the user on a product or service poster that the user is interested in. The detailed contents of the advertisement notified on the poster or the like are delivered from the manager's management device to the user's mobile phone via mail.

JP 2003-308267 A

  An information providing device that carries an IC tag reader as described above and transmits detailed information such as a poster to a mobile phone, that is, a radio wave poster unit is expected to spread. In this case, an IC tag reader fixed inside the unit is It must be configured so that the user can recognize where the unit is fixedly installed and where the IC tag reader is installed.

  On the other hand, in a unit in which an IC tag reader and a poster are integrally formed, the place where the IC tag reader is installed is restricted. Further, it is difficult to effectively use such a unit for posters affixed to existing stores, facilities, etc., for example, posters affixed to a glass surface in a store.

  Therefore, the present invention has been made in view of such problems and the like, and is subject to restrictions on the location etc. even for the posting media such as posters affixed to the glass surfaces of existing stores and facilities. An object of the present invention is to provide an information reading apparatus that can be effectively used without any problem.

  In order to solve the above-mentioned problem, the invention described in claim 1 is an information reading apparatus capable of communicating with an information providing apparatus that provides related information related to posted contents posted on a posting medium to an information terminal apparatus. A fixing unit that can be detachably fixed to a predetermined surface in the vicinity of the posting medium; a reader unit that reads the identification information from a storage medium storing identification information unique to the information terminal device; and at least the predetermined surface A light emitting body for recognizing the position of the reader unit from one side, and a transmission unit that transmits the identification information read by the reader unit to the information management device.

  According to a second aspect of the present invention, there is provided a memory for storing related information related to posted contents posted on a posting medium, a fixing portion that can be detachably fixed to a predetermined surface in the vicinity of the posting medium, and unique identification information. The identification information is read by the reader unit that reads the identification information from the information terminal device, the light emitter for recognizing the position of the reader unit from at least one side with respect to the predetermined surface, and the reader unit. A transmission unit that wirelessly transmits the related information stored in the memory to the information terminal device.

  According to a third aspect of the present invention, in the information reading apparatus according to the first or second aspect, the fixing portion is fixed to the predetermined surface by means such as adhesion, adhesion, pressure bonding, or suction. To do.

  According to a fourth aspect of the present invention, in the information reading apparatus according to any one of the first to third aspects, the fixing portion is fixed to a glass surface which is the predetermined surface.

  According to a fifth aspect of the present invention, in the information reading device according to the fourth aspect, the fixing portion is fixed at a predetermined position in the vicinity of the posting medium on the glass surface to which the posting medium is attached. To do.

  According to a sixth aspect of the present invention, in the information reading device according to the fourth or fifth aspect, the fixing portion is made of a light-transmitting material, and the light emitter is interposed between the fixing portion and the glass surface. Thus, the position of the reader unit can be recognized.

  A seventh aspect of the present invention is the information reading device according to the fourth or fifth aspect, wherein the reader unit reads the identification information through the fixing unit and the glass surface.

  According to an eighth aspect of the present invention, in the information reading device according to the fourth or fifth aspect, the fixing portion is made of a light-transmitting material, and the light emitter is on both sides with respect to the glass surface. The position of the reader unit can be recognized.

  According to a ninth aspect of the present invention, in the information reading apparatus according to the eighth aspect, the reader unit can read the identification information from both sides with respect to the glass surface. .

  According to a tenth aspect of the present invention, in the information reading apparatus according to the ninth aspect, the reader unit is a first reader that reads the identification information through the fixing unit and the glass surface, and the fixing unit is fixed. And a second reader for reading the identification information from the glass surface side.

  According to an eleventh aspect of the present invention, in the information reading device according to the tenth aspect, the transmission unit reads the identification information from the first reader and reads the identification information from the second reader. It is characterized by transmitting the information distinguished by the case of being received.

  According to a twelfth aspect of the present invention, in the information reading apparatus according to any one of the first to eleventh aspects, a plurality of the light emitters are provided so as to surround the reader portion.

  A thirteenth aspect of the present invention is the information reading apparatus according to any one of the first to twelfth aspects, wherein the voice output unit outputs a predetermined voice when the identification information is read by the reader unit. It is characterized by providing.

  According to the present invention, it is possible to effectively use the information reading apparatus without being restricted by a place or the like even on a posting medium such as a poster attached to a glass surface of an existing store or facility.

  DESCRIPTION OF EXEMPLARY EMBODIMENTS Hereinafter, the best mode for carrying out the invention will be described with reference to the drawings.

(First embodiment)
First, with reference to FIG. 1, the installation position of the information reading apparatus according to the first embodiment of the present invention will be described.

  FIG. 1A shows a front view of a transparent glass on which a poster is attached, and FIG. 1B shows a side view of the glass. Such transparent glass is used for, for example, entrance / exit doors, windows, walls, or the like of stores such as convenience stores, supermarkets, and coffee shops.

  Usually, the poster P as a posting medium is attached to a glass surface inside the store by an adhesive means such as a tape as shown in FIG. 1B to prevent theft, and from the outside of the store through the glass surface. It can be seen.

  As shown in FIG. 1A, the information reading device S1 is attached to and detached from a glass surface (an example of a predetermined surface) in the vicinity of the poster P (in this example, a position several tens of centimeters downward from the lower end of the poster). It can be freely fixed (fixed inside the store like the poster P) and can be seen from the outside of the store through the glass surface.

  1A and 1B, an IC tag T as a storage medium (for example, based on a technology such as RFID (Radio Frequency Identification)) is unique to a mobile phone as an information terminal device (not shown). An IC unit (not shown) for storing the identification information and an antenna unit for transmitting and receiving radio waves are provided, and the identification information is read by the information reading device S1 when the user places the IC tag T on the information reading device S1. It has become.

  Next, the configuration and function of the information reading device S1 will be described with reference to FIG.

  2A shows a front view of the information reading device S1 (viewed from the outside of the store), FIG. 2B shows a side view of the information reading device S1, and FIG. AA 'sectional drawing of reader S1 is shown.

  As shown in FIG. 2C, the information reading device S1 includes an adhesive sheet 1 as a fixing unit that can be detachably fixed to a glass surface in the vicinity of the poster P, a reader unit 2 that reads identification information from the IC tag T, The LED (light emitting diode) 3 as a light emitter for recognizing the position of the reader unit 2 from the outside of the store on one side with respect to the glass surface, and the identification information read by the reader unit 2 to the information management device A transmission unit (not shown) for transmitting, a voice output unit including a speaker (not shown) that outputs a predetermined sound when the identification information is read by the reader unit 2, and a CPU (Central) (not shown) that executes a predetermined program A controller having a processing unit (RAM), a random access memory (RAM), a read only memory (ROM), and peripheral circuits thereof, an LED 3, a transmission unit, an audio output unit, and Power supplies Power unit to the controller or the like (for example, having a battery) is configured to include a, a.

  The controller and the power supply unit are mounted (installed) on the controller / power supply board 10. Further, as shown in FIG. 2A, a plurality of LEDs 3 are concentrically surrounded by the reader unit 2 and are mounted on the light emitting substrate 11. Of course, it is not restricted to this, For example, LED3 can be arrange | positioned by various design configurations, such as providing so that a star shape may be formed.

  The reader unit 2 includes a reader controller (not shown) and an antenna unit for transmitting and receiving radio waves. When the IC tag T approaches within a predetermined distance, the reader unit 2 communicates with the IC tag T by radio waves, and The identification information is read.

  As shown in FIG. 2C, the reader unit 2, the controller / power supply substrate 10, and the light emitting substrate 11 are fixed in a housing (case) 13 by a substrate fixing member 12. A circular lid 14 is fitted into the housing 13. Further, at the center of the lid portion 14, a groove portion 14 a for engaging with the protruding portion 1 a of the adhesive sheet 1 and fixing the lid portion 14 to the adhesive sheet 1 is provided.

  The pressure-sensitive adhesive sheet 1 and the lid portion 14 are made of a light-transmitting material such as a resin, so that the light emitted from the LED 3 can be visually recognized through the glass surface, the pressure-sensitive adhesive sheet 1 and the lid portion 14, and the reader The position of the part 2 can be recognized. For example, the LED 3 emits light (lights up) when a power switch (not shown) is turned on, but may be blinked at an arbitrary timing under the control of the controller.

  In the example of FIG. 2, the pressure-sensitive adhesive sheet 1 is taken as an example as a fixing part that can be detachably fixed to the glass surface, but is not limited to this, and means such as adhesion, adhesion, pressure bonding, or adsorption Anything can be applied as long as it can be detachably fixed by (for example, a suction cup or the like).

  Then, when the user holds the IC tag T against the reader unit 2 in the information reading device S1 from the outside of the store, for example, the reader unit 2 is connected to the IC tag via the glass surface, the adhesive sheet 1, and the lid unit 14. Read identification information from T. And when identification information is read by the reader part 2, a controller outputs a predetermined | prescribed audio | voice from the audio | voice output part which has a speaker etc.

  Thus, the read identification information is transmitted to an information management apparatus (information management server) via a transmission part and a communication network under control of a controller. Then, the related information related to the posted contents posted on the poster P is transmitted to the mail address of the user's mobile phone registered in the information management apparatus in association with the identification information by the information management apparatus. When the mobile phone receives the related information transmitted from the information management device, the related information is displayed on the display unit of the mobile phone, and the user displays the advertisement contents (for example, including coupons) of the poster P and the guidance contents. You can check the related information about the posted contents.

  The transmission unit provided in the information reading device S1 may be wired or wireless, but does not require a network connection cable and can be connected to the information management device wirelessly via a communication network. Is more preferable. This is because it can be attached at a desired position with almost no restrictions on the place or the like.

  In addition, the above-mentioned “related information regarding posted contents” means, for example, when the posted medium is an advertising medium such as a poster, the sales period, the sales company, the manufacturer, the content of the product related to the advertisement. If the amount, ingredient, effect, price, coupon (discount coupon, etc.) is applicable, and the posted media is information bulletin media such as guidance bulletins or notices, the information source, posting period, guidance Applicable to maps and contact information.

  As described above, according to the first embodiment, the information reading device S1 can be removed from the glass surface in the vicinity of a posting medium such as a poster pasted on the glass surface of an existing store or facility. Since it can be fixed, the information reading device S1 can be used effectively without being restricted by a place or the like even on a posting medium such as a poster attached to a glass surface of an existing store or facility.

(Second Embodiment)
Next, an information reading apparatus according to the second embodiment of the present invention will be described. Note that in the information reading apparatus according to the second embodiment, the same components as those of the information reading apparatus according to the first embodiment are denoted by the same reference numerals, and redundant description is omitted as much as possible.

  As with the information reading device S1 according to the first embodiment, the information reading device S2 according to the second embodiment is also detachably fixed to the glass surface in the vicinity of the poster P as shown in FIG. (Similar to the poster P, fixed inside the store) is installed and can be seen from the outside of the store through the glass surface.

  The information reading device S2 according to the second embodiment can read the identification information from both sides (here, the inside and outside of the store) with respect to the glass surface.

  3A shows a front view of the information reading device S2 (viewed from the outside of the store), FIG. 3B shows a side view of the information reading device S2, and FIG. AA 'sectional drawing of reader S2 is shown. As shown in FIGS. 3A and 3B, the appearance of the information reading device S2 is the same as that of the information reading device S1.

  As shown in FIG. 3C, the information reading device S2 includes an adhesive sheet 1 as a fixing portion that can be detachably fixed to a glass surface in the vicinity of the poster P, a reader portion 5 that reads identification information from the IC tag T, The LED (light emitting diode) 6 as a light emitter for recognizing the position of the reader unit 5 from both sides (here, the inside and outside of the store) with respect to the glass surface, and the identification information read by the reader unit 5 (Not shown) for transmitting information to the information management apparatus, a voice output unit including a speaker (not shown) for outputting predetermined sound when the identification information is read by the reader unit 5, and a predetermined program for executing the predetermined program A controller having a CPU, a RAM, a ROM, and peripheral circuits thereof, and a power supply unit (e.g., an LED 6, a transmission unit, an audio output unit, and a controller) If is configured to include to have a battery), a.

  The reader unit 5 includes an outer reader 5a as a first reader and an inner reader 5b as a second reader each having a reader controller and an antenna unit (not shown).

  When the IC tag T approaches within a predetermined distance from the outside of the store through the glass, the outside reader 5a communicates with the IC tag T by radio waves, and passes through the glass surface, the adhesive sheet 1 and the lid portion 14. The identification information is read. On the other hand, when the IC tag T approaches within a predetermined distance from the inside of the store, the inner reader 5b communicates with the IC tag T by radio waves, and the lid 15 from the glass surface side to which the adhesive sheet 1 is fixed. The identification information is read via the. The lid portion 15 is circular and is made of a light-transmitting material such as resin, like the lid portion 14, and is fitted to the housing 13.

  Further, the information reading device S2 includes a light guide portion 7 for guiding the light emitted from the LED 6 in the direction of the lid portion 14 and the direction of the lid portion 15 (that is, the store outside and inside directions). Thus, the light emitted from the LED 6 can be visually recognized through the glass surface, the adhesive sheet 1, and the lid portion 14, and the position of the outside reader 5a can be recognized from the outside of the store. Moreover, the light emitted from LED6 can be visually recognized through the cover part 15, and it becomes possible to recognize the position of the inner reader | leader 5b from the store inner side. A plurality of LEDs 6 are concentrically surrounded by the reader unit 5 (the outer reader 5 a and the inner reader 5 b), and are mounted on the light emitting substrate 16. The outer reader 5 a, the inner reader 5 b, the controller / power supply substrate 10, and the like are fixed in the housing 13 by the substrate fixing member 17.

  Then, the identification information read as described above is transmitted to the information management apparatus via the transmission unit and the communication network under the control of the controller as in the first embodiment (hereinafter, the first information Same as the embodiment).

  As described above, according to the second embodiment, the user can obtain related information by picking up the IC tag T from both the outside and the inside of the store. In addition to the effects of the first embodiment, , Have higher convenience.

  As another example, the controller transmits information that distinguishes between the case where the identification information is read from the outside reader 5a and the case where the identification information is read from the inside reader 5b to the information management apparatus. You may comprise so that it may do.

  For example, when the identification information is read from the outside reader 5a, the controller recognizes that the identification information has been read from the outside reader 5a, and sends information indicating that it is outside the store together with the identification information to the transmission unit and the communication network. So that the information is transmitted to the information management apparatus. Thereby, for example, the information management device transmits information for guiding a user (customer) outside the store to the store as the related information to the mail address of the user's mobile phone. On the other hand, when the identification information is read from the inner reader 5b, the controller recognizes that the identification information has been read from the inner reader 5b, and sends the information indicating the inside of the store together with the identification information to the transmission unit and the communication network. So that the information is transmitted to the information management apparatus. Thereby, for example, the information management apparatus registers a store visit point for a user (customer) in the store, and uses the information indicating that the store visit point is given as the related information as an e-mail address of the user's mobile phone. Send to address.

  If comprised in this way, since the related information provided to a user can be made different by picking up the IC tag T from the outside of the store and picking up the IC tag T from the inside of the store, the store side More effective promotional activities can be conducted.

  The above-described identification information may be any information that can uniquely identify each IC tag T. For example, a serial number assigned in advance at the time of factory shipment can be used as unique identification information. . In this way, since the IC tag T is battery-free, it can be flexibly processed and reduced in size and thickness according to application examples. The IC tag T processed into a seal shape can be used on the surface of a portable object such as a mobile phone. It is also possible to attach the IC tag T attached to the inner surface or processed into a shape such as a strap to a portable object such as a mobile phone.

  In the above-described embodiment, a mobile phone has been described as an example of the information terminal device. However, the present invention is not limited to this, and may be a PDA, PHS, portable PC, or the like.

  In the above embodiment, the related information is configured to be transmitted from the information management device to the mobile phone. As another example, the related information is transmitted from the information reading device S1 or S2 to the IC tag T. It may be configured to be provided to a mobile phone.

  In this case, the information reading device S1 or S2 includes a memory (for example, a non-volatile memory) that stores related information related to the posted content posted on the poster P in addition to the above-described components. Further, the IC tag T and the mobile phone are electrically connected (the IC tag T may be mounted in the mobile phone).

  Then, when the identification information is read by the reader unit 2 (or the outer reader 5a or the inner reader 5b), the controller sends the related information stored in the memory to the mobile phone via the IC tag T. Control is performed so that wireless transmission (for example, transmission by wireless radio waves between the IC tag T and the reader unit 2 (or the outer reader 5a or the inner reader 5b)) is performed.

  If comprised in this way, in addition to the effect in the said embodiment, the said relevant information can be rapidly provided with respect to a user without going through an information management apparatus. In this case as well, related information that distinguishes between the case where the identification information is read from the outer reader 5a and the case where the identification information is read from the inner reader 5b (the information stored in the memory is different). May be configured to be wirelessly transmitted from the information reading device S2 to the mobile phone.

  In the above embodiment, as a more effective example, the case where the information reading device S1 or S2 is detachably fixed to the glass surface of the store has been described, but in addition to the glass surface, a transparent acrylic resin surface, or The information reading device S1 or S2 may be detachably fixed to a predetermined surface such as a smooth surface (for example, a bulletin board) even if it is not transparent.

(A) shows the front view of the transparent glass with which the poster is affixed, (B) is a figure which shows the side view of the said glass. (A) shows a front view of the information reading device S1 (view from the outside of the store), (B) shows a side view of the information reading device S1, and (C) shows A ′ of the information reading device S1. It is a figure which shows -A sectional drawing. (A) shows a front view of the information reading device S2 (a view from the outside of the store), (B) shows a side view of the information reading device S2, and (C) shows A ′ of the information reading device S2. It is a figure which shows -A sectional drawing.

Explanation of symbols

1 Adhesive sheet 2 Leader 3 LED
5a Outer reader 5b Inner reader 7 Light guide unit 10 Controller / power supply board 11, 16 Light emitting board 12, 17 Substrate fixing member 13 Case 14, 15 Lid S1, S2 Information reading device

Claims (13)

An information reading device capable of communicating with an information providing device that provides related information related to posted content posted on a posting medium to an information terminal device,
A fixing portion that can be detachably fixed to a predetermined surface in the vicinity of the posting medium;
A reader unit for reading the identification information from a storage medium storing identification information unique to the information terminal device;
A light emitter for recognizing the position of the reader unit from at least one side with respect to the predetermined surface;
A transmission unit that transmits the identification information read by the reader unit to the information management device;
An information reading apparatus comprising: A memory for storing related information related to the posted contents posted on the posting medium;
A fixing portion that can be detachably fixed to a predetermined surface in the vicinity of the posting medium;
A reader unit for reading the identification information from the information terminal device storing the unique identification information;
A light emitter for recognizing the position of the reader unit from at least one side with respect to the predetermined surface;
A transmitter that wirelessly transmits the related information stored in the memory to the information terminal device when the identification information is read by the reader unit;
An information reading apparatus comprising: The information reader according to claim 1 or 2,
The information reading apparatus, wherein the fixing portion is fixed to the predetermined surface by means such as adhesion, adhesion, pressure bonding, or suction. The information reading apparatus according to any one of claims 1 to 3,
The information reading apparatus, wherein the fixing unit is fixed to a glass surface which is the predetermined surface. The information reading apparatus according to claim 4, wherein
The information reading apparatus, wherein the fixing unit is fixed to a predetermined position in the vicinity of the posting medium on a glass surface to which the posting medium is attached. In the information reading device according to claim 4 or 5,
The fixing portion is made of a material having translucency,
The information reading apparatus according to claim 1, wherein the light emitter is capable of recognizing a position of the reader unit through the fixing unit and the glass surface. In the information reading device according to claim 4 or 5,
The reader unit reads the identification information through the fixed unit and the glass surface. In the information reading device according to claim 4 or 5,
The fixing portion is made of a material having translucency,
The light-emitting body is capable of recognizing the position of the reader unit from both sides with respect to the glass surface. The information reading device according to claim 8,
The information reader is characterized in that the reader unit can read the identification information from both sides with respect to the glass surface. The information reading apparatus according to claim 9, wherein
The reader unit is
A first reader that reads the identification information through the fixed portion and the glass surface;
A second reader for reading the identification information from the glass surface side to which the fixing portion is fixed;
An information reading apparatus comprising: The information reading device according to claim 10,
The transmission unit transmits information that distinguishes between the case where the identification information is read from the first reader and the case where the identification information is read from the second reader. . The information reader according to any one of claims 1 to 11,
An information reading apparatus comprising a plurality of light emitters surrounding the reader unit. The information reader according to any one of claims 1 to 12,
An information reading apparatus comprising: a voice output unit that outputs a predetermined voice when the identification information is read by the reader unit.

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