KR20020077791A - Apparatus for managing of on/off-line visitors at exhibition using internet - Google Patents

Abstract

PURPOSE: An exhibition visitor and exhibitor management system and method is provided to store data on visitors and exhibitors of online or offline exhibitions at a database, to rate the visitors according to an exhibition participation degree for producing a preliminary buyer list, and to enable the exhibitors to offer an enhanced service to the visitors. CONSTITUTION: The system comprises an electronic card(100), a mobile terminal(200), a reader(300), a field server, a visitor communication device(400), an exhibitor communication device(500), a web server(600), a member management database(700) and a mail server(800). The electronic card(100) or the mobile terminal(200) stores personal data on an exhibition visitor. The reader(300) reads the personal data stored at the electronic card(100) or the mobile terminal(200), and outputs corresponding data. The field server receives the personal data from the reader(300), receives other data on the visitor or the exhibitor over the internet, and stores the received data. The web server(600) receives the data from the field server, the visitor communication device(400) and the exhibitor communication device(500), executes a visitor or exhibitor management program, and outputs a control signal corresponding to a control signal of the field server. The member management database(700) transmits the data on the visitor or the exhibitor to the field server according to the control signal of the web server(600). The mail server(800) sends information on exhibitions to the mobile terminal(200) or the devices(400, 500) via an e-mail according to the control signal of the web server(600).

Description

Apparatus and Method for Managing Visitors and Exhibitors in the Online / Online Exhibition through the Internet {APPARATUS FOR MANAGING OF ON / OFF-LINE VISITORS AT EXHIBITION USING INTERNET}

The present invention relates to an apparatus and method for managing exhibition visitors and exhibitors on / offline using the Internet, and in particular, simultaneously and simultaneously database information on exhibit visitors and exhibitors on-line and offline. In addition to facilitating the trade show's level of participation in the exhibition, the exhibitors will be able to facilitate the sale and preliminary buyer list of products, as well as improve the services provided by the exhibitors. The present invention relates to an apparatus and method for managing visitors and exhibitors on and off-line using an on-line exhibition.

In order to make a database of information about the visitors and exhibitors of the conventional exhibition, the information was manually databased using a large number of personnel. Recently, the ticket office is managed using RFID (Radio Frequency Identification) technology. Provided.

However, as described above, the database of information about the visitors and exhibitors using the RFID technology is also required. Also, the information of the customers who participated in the exhibition (hereinafter referred to as the "visitor") should be taken offline after the exhibition. Not only was it inconvenient, it was almost impossible to communicate with the exhibitor and the visitor because it could not update the customer information with the visitor in real time.

Therefore, recently, visitors to the exhibitor issue a card for processing the customer registration according to the exhibitor's entry.In this case, the issuing card is used only as a convenience instead of a business card when the visitor visits the exhibition. Since the detailed information of the visitors who visited the company was not known, the visitors should be inconvenient to ask for a business card again, and they could not know whether the visitors were important or not important.

In addition, the reader that reads the information stored in the card issued to the current visitor can read / write the information, but uses only the function of reading the card. Could not be saved.

Therefore, when information about the customer who visited the actual exhibition is needed, the customer information is processed offline, and then a separate customer information is created and sent to the exhibitors who need the customer information, and the service provider visits the exhibitor and the organizer of the exhibition. It is not possible to provide the information in real time, and after a certain period of time because it is additionally computerized and provided as a booklet and Excel, there was a problem that various work processing process is inconvenient.

Accordingly, an object of the present invention is to solve the above-mentioned conventional problems, and an object of the present invention is to database information on customers who attended an exhibition or an exhibition on / offline at the same time by using a wireless communication system on a database offline and on the Internet. The present invention provides an on- and off-line visitor and exhibitor management device and method using the Internet, which can be shared by exhibitors using information of customers who visited during the exhibition or during the exhibition.

In order to achieve the above object, an on-line / exhibition visitor and exhibitor management device using the Internet of the present invention includes an electronic card for storing personal information of the visitor or visitor to the exhibition;

A mobile communication terminal for storing personal information of customers visiting the exhibition or exhibition;

A reader for reading and reading out personal information from the electronic card or a mobile communication terminal and outputting corresponding reading information;

An on-site server for receiving and storing read information output from the reader, and outputting a control signal to receive and store personal information and company information through the Internet;

Personal communication means for outputting personal information for visiting an exhibition or a fair by a key operation of an internet user;

Company communication means for outputting the company information for participating in the exhibition or exhibition by the key operation of the Internet user,

Receives reading information, personal information or company information output from the field server, personal communication means or company communication means through an internet network to drive visitor and company management programs, and inputs control signals output from the field server. A web server for receiving and outputting a control signal corresponding thereto;

A member database server receiving the control signal output from the web server and storing personal information or company information, and outputting previously stored personal information or company information to the field server; and

Receiving the control signal output from the web server is characterized in that the mail server for outputting the exhibition or exhibition information via the mobile communication terminal, personal communication means or company communication means.

On the other hand, the present invention visitor and exhibitor management method on / offline using the Internet of the present invention, the Internet user to manage the visitor or exhibitor and exhibitor through the personal communication means, company communication means or on-site server in the web server A homepage access determination step of determining whether or not the homepage is accessed;

In the homepage connection determination step, if the Internet user does not access the homepage, the user returns to the beginning, and when the web server is connected, the web server determines whether the Internet user accesses the homepage through the personal communication means. Steps,

A first member determination step of determining whether the Internet user accesses a homepage through the personal communication means in the step of determining whether to use the personal communication means or not;

In the first membership determination step, if the Internet user is not a member, the web server requests membership, and if the member is a member, the web server issues a card for visiting the exhibition or exhibition through a personal communication means. Determining whether or not the card issuing content selection to determine whether the selected;

If the user does not select the card issuing content in the step of determining whether the card issuing content is selected, the process returns to the step of determining whether the card issuing content is selected, and when selected, the web server inputs personal information of the Internet user through the personal communication means. Receiving a first control signal and outputting a control signal corresponding thereto;

A first personal information storage step of receiving, by the member database server, a control signal output from the web server and storing personal information of an internet user according to an exhibition or exhibition visit;

The web server is characterized in that the card issuing step of issuing a card according to the visit of the exhibition or exhibition of the Internet user.

1 is a block diagram showing a visitor visitor and exhibitor management device on / offline using the Internet according to an embodiment of the present invention,

FIG. 2 is a flowchart illustrating a method for managing an exhibition visitor and an exhibitor on / offline using the Internet according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: electronic card 200: mobile communication terminal

300: reader 400: field server

500: personal communication means 600: company communication means

700: Web Server 800: Member Database Server

900: mail server

Hereinafter, with reference to the accompanying drawings, the apparatus and method for managing visitors and exhibitors on exhibitions on / offline using the Internet according to an embodiment of the present invention will be described in detail.

FIG. 1 is a block diagram illustrating a visitor and exhibitor management apparatus on / offline using the Internet, and FIG. 2 is a perspective view illustrating a visitor and exhibitor management method on / offline using the Internet.

1, the electronic card 100, the mobile communication terminal 200, the reader 300, the field server 400, the personal communication means 500, the company communication means 600, the web, as shown in FIG. The server 700, the member database server 800 and the mail server 900, the electronic card 100 serves to store the personal information of customers visiting the exhibition or exhibition.

In addition, the mobile communication terminal 200 serves to store personal information of customers visiting the exhibition or exhibition, and the reader 300 reads the personal information from the electronic card 100 or the mobile communication terminal 200. After reading it serves to output the corresponding reading information.

In addition, the field server 400 receives and stores the read information output from the reader 300, and outputs a control signal to receive and store personal information and company information through the Internet network. The personal communication means 500 serves to output personal information for visiting an exhibition or a fair by a key manipulation of an Internet user.

Subsequently, the company communication means 600 outputs company information for participating in an exhibition or exhibition by a key manipulation of an Internet user, and in the web server 700, the field server 400 and a personal communication means. While receiving the read information, the personal information or the company information output from the 500 or the company communication means 600 through the Internet network to drive the visitor and the company management program, the control signal output from the field server 400 It receives the input and outputs the corresponding control signal.

In addition, the member database server 800 receives the control signal output from the web server 700 and stores the personal information or company information, and the previously stored personal information or company information in the field server 400 The mail server 900 receives the control signal output from the web server 700 and transmits the exhibition or exhibition information to the mobile communication terminal 200, the personal communication means 500, or the company communication. It serves to output to the e-mail through the means (600).

Hereinafter, a description will be given of the operation process of the on-line and off-line visitor and exhibitor management device using the Internet configured as described above.

In order to participate in various exhibitions or fairs, visitors visit the reader 300 of the booth installed in the exhibition or fair through the adhesive or wireless communication of the electronic card 100 or the mobile terminal 200 possessed by the individual. When located at a predetermined distance, the electronic card 100 or the mobile communication terminal 200, for example, a mobile phone or a PDA (Personal Digital Assistant) outputs the personal information of the exhibitor or the exhibition participant previously stored.

Then, the reader 300 reads and reads the personal information output from the electronic card 100 or the mobile communication terminal 200, and outputs the read information corresponding thereto, and the field server 400 the reader ( Personal information output from 300 is received and stored, and output through the Internet.

Subsequently, the web server 600 receives the personal information output from the field server 400 through the Internet network, drives the visitor management program, and outputs a control signal corresponding thereto.

Subsequently, the member database server 800 receives and stores the personal information output from the web server 700, and the mail server 900 receives a control signal output from the web server 700 and observes an exhibition or exhibition. E-mail a variety of relevant information to the customer.

On the other hand, in order to receive the electronic card 100 to participate in the exhibition or exhibition as described above, after accessing the Internet through a personal communication means 500, for example, a personal computer (PC) or a laptop, etc. When the personal information is output, the web server 700 receives the personal information output from the personal communication means 500, issues an electronic card 100, and then sends the mail via offline mail or directly at the field. 100 may be provided.

In addition, a plurality of companies for participating in the exhibition or exhibition as described above outputs the company information through the communication means of the company to participate, the company communication means 600 at the exhibition or the exhibition by the key operation of the Internet user Print the company information to participate.

Then, the web server 700 receives the company information output from the company communication means 600, for example, company introduction information, product information, promotion means information and booth display information to be displayed, etc. While driving the program, it outputs the corresponding control signal.

Subsequently, the member database server 800 receives a control signal output from the web server 700 to store company information, and the mail server 900 inputs a control signal output from the web server 700. Receives the schedule or event-related information, such as exhibitions or fairs and outputs the e-mail via the company communication means 600.

On the other hand, when the visitor to visit the exhibition or exhibition as described above enters personal information by visiting the exhibition or exhibition site without accessing a web server through the Internet network in order to receive a personal electronic card 100 in advance, By receiving personal information from the field server and outputting it to the web server, not only the exhibition or the exhibition can be carried out simultaneously in real time online and offline, but also at the same time, the customer information can be shared at the site or the exhibition site and the Internet. Customer information on the database can be duplicated.

In addition, the electronic card 100 is a general card (collection card), membership card (personal customer card) or RFID business card CD (exhibition content, exhibitor information, promotional content or moving picture) according to the degree of participation of the exhibition or exhibition of the user CDs with information, etc., which can be used for exhibitions or trade show exhibitors to obtain actual goods trading customers for the exhibition or trade show participants, or to grasp the interests of the visitors and develop new products. Visitor's company's company, job title, business type or interests are made into data and graded according to participation in exhibition or fair.

In addition, the personal information stored in the electronic card 100 may seek convenience to use an exhibition or an exhibition without using an electronic card 100 by using fingerprint information of a visitor visiting an exhibition or an exhibition. In addition, it can be printed on the surface of the electronic card 100, such as promotional design for promoting the products of participating companies to maximize the effect of advertising their products to visitors.

In addition, the visitor visits the contents of the visitor in order to share new customer information in the field without using the electronic card 100 or the mobile communication terminal 200. As described above, the OCR (OPTICAL CHARACTER READER) Alternatively, an OMR (OPTICAL MARK READER) may be used, and personal information generated by a field agent may be scanned and transmitted to the web server 700 to store personal information.

On the other hand, as shown in Figure 2 how to manage on-line and off-line visitors and exhibitors on the Internet using the Internet, the Internet user in the web server 700 personal communication means 500, company communication means It is determined whether or not the access to the homepage for managing the exhibition or exhibition visitors and exhibitors through the (600) or the field server (S1000).

In this case, if the homepage is not connected to the homepage in the homepage connection determination step (S1000), the user returns to the beginning, and when connected, the web server 700 determines whether the Internet user accesses the homepage through the personal communication means 500. It is determined whether or not (S2000).

In addition, when the Internet user accesses the homepage through the personal communication means 500 in the step S2000 of using the personal communication means 500, the web server 600 determines whether the user is a member ( S3000).

Subsequently, in the first member determination step (S3000), if the Internet user is not a member, the web server 700 requests membership, and if the member, the web server 700 displays the exhibition through the personal communication means. Or, it is determined whether the content for issuing the card for visiting the fair is selected (S4000).

In addition, when the card issuing content selection determination step (S4000), if the Internet user does not select the card issuing content, the process returns to the card issuing content selection determination step (S4000), if selected, the web server 700, the individual It receives the personal information of the Internet user through the communication means 500 and outputs a control signal corresponding thereto (S5000).

Then, the member database server 800 receives the control signal output from the web server 700 and stores the personal information of the Internet user according to the exhibition or exhibition visit (S6000), the web server 700 in the Internet After issuing a card according to the user's visit to the exhibition or exhibition (S7000), the mail is sent to the Internet user via offline mail.

On the other hand, if the Internet user does not access the homepage using the personal communication means 500 in the step of determining whether to use the personal communication means (S2000), the web server 700, the Internet user in the company communication means 600 It is determined whether or not access to the homepage through (S2100).

In this case, when the Internet user accesses the homepage through the company communication means 600 in the step of determining whether to use the company communication means (S2100), the web server 700 determines whether the member is the member (S2200).

In addition, in the third member determination step (S2200), if the Internet user is not a member, request membership, and if the member, the web server 700, the Internet user participates in an exhibition or exhibition through the company communication means 600. In operation S2300, it is determined whether a content for inputting company information is selected.

Subsequently, in the step S2300 of selecting the company information input content, if the Internet user does not select the content for inputting the company information, the process returns to the step of selecting the company information input content selection step S2300, and if selected, the web server. In 700, the company receives the company information through the company communication unit 600 and outputs a control signal corresponding thereto (S2400).

Then, the member database server 800 receives the control signal output from the web server 700 and stores the company information (S2500), the web server 700 is input through the company communication means 600 Exhibition or exhibition exhibitor information is provided by the user of the Internet (S2600).

On the other hand, if the Internet user does not access the homepage through the company communication means 600 in the company communication means use connection determination step (S2100), the control signal from the field server 400 in the web server 700 It is determined whether or not the input (S2110).

Subsequently, when a control signal is input from the field server 400 in the control signal input determination step (S2110), the web server 700 receives the personal information output through the field server 400 and corresponds thereto. The control signal is output (S2120).

Then, the member database server 800 receives the control signal output from the web server 700 and stores the personal information input through the field server 400, while previously stored personal information and company information It outputs to the field server 400 (S2130).

On the other hand, if the control signal is not input from the field server 400 in the control signal input determination step (S2110), the web server 700, the Internet user in the field server 400, personal communication means 500 Alternatively, it is determined whether the content providing the additional service for the various exhibitions or fairs is selected through the company communication means 600 (S2111).

In addition, if the additional service content selection step (S2111) of the Internet user does not select the additional service providing content for the exhibition or exhibition, the web server 700 provides the additional service selected by the internet user. (S2112).

In this case, the additional service providing content will be described by way of example. Event contents where various events of exhibitors or exhibitors are performed, consultation contents for consultation with visitors, and lectures on exhibitions or fairs will be observed. Seminar content can be provided to answer questions between customers and speakers.

In addition, through the purchase of goods of the exhibitor or exhibition visitor or the exhibition of goods of the exhibitor, etc., it is possible to provide a product sales content to purchase or sell the goods.

In addition, it is possible to buy and sell goods in real time in conjunction with a financial settlement system so that transactions and payments between sellers and buyers can be made immediately upon payment of the goods purchased contents.

As described above, the apparatus and method for managing an off-site exhibition visitor and an exhibitor using the present invention according to the present invention, after the database of the information of the customer who attended the off-line exhibition or exhibition on the Internet using a wireless communication system, By allowing the exhibitors to share the information of the customers who visited during the exhibition, not only can they provide a continuous corporate image of exhibitors, but also provide product promotion as a more convenient service. Through the reader's wireless communication network, it is possible to maximize the mutual communication through exhibitions or fairs through real-time conversations between exhibitors and visitors, and participate in information about simple customers in interviewing numerous visitors. To business Instead of showing, the customer's company, job title, business type, interests, or purpose of the visit is processed by intelligent information, and the customer's and buyer's information important to the exhibitor is assigned to the customer's rating. By identifying the real and important customers in real time, exhibitors can have the best effect in promoting and selling their products in the exhibition, and the organizers can see the progress of the exhibition in real time. CRM (Customer Relation Management) can be used to print out the status of various data submitted after the exhibition, even when the exhibition is in progress. Opening the online exhibition by connecting the Internet There is a very good effect of seeing in poetry.

Claims (8)

An electronic card that stores personal information about customers visiting the exhibition or fair, A mobile communication terminal for storing personal information of customers visiting the exhibition or exhibition; A reader for reading and reading out personal information from the electronic card or a mobile communication terminal and outputting corresponding reading information; An on-site server for receiving and storing read information output from the reader, and outputting a control signal to receive and store personal information and company information through the Internet; Personal communication means for outputting personal information for visiting an exhibition or a fair by a key operation of an internet user; Company communication means for outputting the company information for participating in the exhibition or exhibition by the key operation of the Internet user, Receives reading information, personal information or company information output from the field server, personal communication means or company communication means through an internet network to drive visitor and company management programs, and inputs control signals output from the field server. A web server for receiving and outputting a control signal corresponding thereto; A member database server receiving the control signal output from the web server and storing personal information or company information, and outputting previously stored personal information or company information to the field server; and On / offline using the Internet, characterized in that the mail server for receiving the control signal output from the web server to output the exhibition or exhibition information via the mobile communication terminal, personal communication means or company communication means Visitor and Exhibitor Management Device. The method of claim 1, wherein the electronic card is divided into a general card, membership card or RFID business card CD according to the degree of participation of the exhibition hall or the exhibition of the user. Visitor and exhibitor management device on / offline using the Internet, which can be provided to exhibitors by intelligent information. The apparatus of claim 1, wherein the reader is capable of reading personal information in an electronic card or a mobile communication terminal in an adhesive or wireless manner. The apparatus of claim 1, wherein the personal information stored in the electronic card may be used as fingerprint information of an exhibition or exhibition visitor. Determining whether or not an Internet user accesses a homepage for managing an exhibition or exhibition visitor and an exhibitor through a personal communication means, a company communication means, or an on-site server in the web server; In the homepage connection determination step, if the Internet user does not access the homepage, the user returns to the beginning, and when the web server is connected, the web server determines whether the Internet user accesses the homepage through the personal communication means. Steps, A first member determination step of determining whether the Internet user accesses a homepage through the personal communication means in the step of determining whether to use the personal communication means or not; In the first membership determination step, if the Internet user is not a member, the web server requests membership, and if the member is a member, the web server issues a card for visiting the exhibition or exhibition through a personal communication means. Determining whether or not the card issuing content selection to determine whether the selected; If the user does not select the card issuing content in the step of determining whether the card issuing content is selected, the process returns to the step of determining whether the card issuing content is selected, and when selected, the web server inputs personal information of the Internet user through the personal communication means. Receiving a first control signal and outputting a control signal corresponding thereto; A first personal information storage step of receiving, by the member database server, a control signal output from the web server and storing personal information of an internet user according to an exhibition or exhibition visit; The web server visitor and exhibitor management method using the Internet, characterized in that the card issuing step of issuing a card according to the visit or exhibition visit of the Internet user. 6. The method of claim 5, wherein if the Internet user does not access the homepage using the personal communication means in the step of determining whether to use the personal communication means, the web server determines whether the Internet user accesses the homepage through the company communication means. Determining whether or not to use the company communication means for determining; A second member determination step of determining whether or not the Internet user accesses the homepage through the company communication means in the web communication server using the company communication means; In the second member determination step, if the Internet user is not a member, request membership, and if the member, the web server selects content for inputting company information for participating in an exhibition or exhibition through a company communication means. Determining whether or not to select the business information input content to determine whether If the Internet user does not select the content for inputting the company information in the step of determining whether to select the company information input content, the process returns to the step of determining whether to select the company information input content, and when selected, the web server uses the company through the company communication means. A second control signal output step of receiving information and outputting a control signal corresponding thereto; A company information storing step of receiving, by the member database server, a control signal output from the web server and storing company information; And The web server includes a company information providing step of providing exhibition or exhibition participation company information input through the company communication means by the Internet user's selection. How to manage your business. The control method according to claim 6, wherein if the Internet user does not access the home page through the company communication means in the step of determining whether to use the company communication means, the web server determines whether a control signal is input from the field server. Determining whether a signal is input; A third control signal output step of receiving, by the web server, the personal information output through the field server and outputting a control signal corresponding to the control signal when the control signal is input from the field server; And Personal information storage and personal / to receive the control signal output from the member database and the web server to store the personal information input through the field server, and to output the previously stored personal information and company information to the field server How to manage the visitor and exhibitor on-line / offline exhibition using the Internet, comprising the step of outputting the company information. According to claim 7, If the control signal is not input from the field server in the step of determining whether the control signal input, In the web server Internet users through the field server, personal communication means or company communication means through various exhibitions or fairs Determining whether to select an additional service content to determine whether to select content for providing an additional service to the user; And In the step of determining whether the additional service content is selected, if the Internet user does not select the additional service providing content for the exhibition or the exhibition, and if selected, the web server includes an additional service providing step of providing the additional service selected by the Internet user. How to manage visitor and exhibitor on / offline using internet, which is made.