KR100570561B1 - Method for operation of advertising space location mall and computer readable record medium on which program therefor is recorded - Google Patents

Abstract

The present invention relates to a method of operating a distribution site for an advertising space on-line, wherein the operator server provides location information and business type information of a corresponding space for distributing the owned space for advertisement to others according to a space sale request of the space owner computer. Receiving and storing detailed spatial information including; When requesting lease space from the advertiser's computer, according to the lease space search request from the advertiser's computer, the optimal space search result that the advertiser wants to lease to post the advertisement among the registered spaces is provided and Storing the selection space as an advertiser's rental space list; When requesting a space exchange from an advertiser's computer, the advertiser will provide the optimal spatial search result for the space that the advertiser wants to exchange for the publication of the advertisement in accordance with the request for search for exchangeable space of the advertiser's computer. Storing the selection space as an advertiser's exchange request space according to the exchange selection from a computer; Transmitting and presenting information on the transaction fee calculated by a predetermined fee basis according to a transaction of an advertising space lease or exchange to the advertiser computer, and performing payment through a predetermined means to store payment information; And notifying the relative space host computer of the space transaction request for the paid space lease or exchange, and receiving a predetermined transaction agreement signal from the space host computer. It includes.

Description

METHOD FOR OPERATION OF ADVERTISING SPACE LOCATION MALL AND COMPUTER READABLE RECORD MEDIUM ON WHICH PROGRAM THEREFOR IS RECORDED}

1 is an exemplary view of an information system to which the present invention is applied.

2 is an exemplary view of an operator server to which the present invention is applied.

3 is an overall flowchart illustrating a method of operating a pre-sale site for an offline advertising space according to an embodiment of the present invention.

4 is a detailed flowchart illustrating a space registration step for space pre-sale space according to an embodiment of the present invention.

5 is a detailed flowchart illustrating a step of renting an ad space according to an advertiser's search for a suitable space according to an embodiment of the present invention.

6 is a detailed flowchart illustrating an exchange step of an advertising space according to an advertiser's search for a desired exchange space according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: information network 200: space host computer

300: Advertiser Computer 400: Operator Server

410: central processing unit 420: data storage

430: operating system 440: memory device

The present invention relates to a computer-readable recording medium recording a method of operating a pre-sale site for off-line advertising space and a program for executing the same. More specifically, many people such as various stores, stores, restaurants, apartments, schools, etc. In the place where you use and stay, spaces such as walls, doors, corridors, and bulletin boards are used as advertisement spaces, and the owners of the spaces register online sales, and various advertisers use the site to select the spaces they need. By carrying out a lease contract at a predetermined cost, the owner owns the advertising right to use the space, and the space owner can obtain a certain income without having to invest in a new facility for the owned space. By selecting and performing the corresponding advertisement The present invention relates to a method of operating a pre-sale site for an offline advertising space that enables efficient target advertisement and a computer-readable recording medium recording a program for executing the same.

Conventional mass media such as TV, newspapers and magazines, which are existing advertising-enabled media, are expected to expose these advertisements frequently to people if they want to conduct advertisements using these existing mass media due to the overflow of the number and quantity. To achieve more than a certain effect is very costly and time consuming.

As a result, most small and medium-sized companies and individuals rarely do such advertisements due to the enormous cost burden, and in recent years, the effectiveness of the advertising method using the traditional mass media does not appear properly for the reasons mentioned above. There is a situation.

Moreover, due to the recent proliferation of the Internet, centered around the World Wide Web, the number of Internet users is increasing day by day, and the prospect is that the Internet will soon become the mass media such as newspapers, magazines, radio and TV. As the Internet began to be recognized as a medium with potential as a mass media, both advertisers and advertising agencies have made efforts to use this new medium as an effective advertising / marketing communication tool. Among these efforts, the establishment of websites of companies or brands and internet advertisements in the form of banners constitute the main activities of companies' online marketing.

However, the internet-based advertising method is also limited due to its unidirectionality. In order to increase the exposure frequency of the advertisement without much consideration for the user viewing the advertisement, the advertisement banner or the advertisement pages are indiscriminately displayed on the website. Rather, it is often the case that users buy only half of the advertisements, and there is a problem that the correct target advertisement for the appropriate consumer is not properly performed.

 The present invention has been made to solve the above problems, its purpose is to advertise a space such as walls, doors, corridors, bulletin boards, etc. in a place that is easily exposed to many people, such as various shops, stores, restaurants, apartments, schools, etc. Space owners who own it as a space can register the sale online, and advertisers can use the space by directly selecting target spaces related to their advertisements using the sale site and contracting for a lease or exchange at a predetermined cost. A computer that records the method of operating a pre-sale site for an offline advertising space that allows the user to own an advertising right and utilizes the offline space as a definite target advertising space with the concept of leasing using the Internet. To provide a record medium will be.

According to an aspect of the present invention, a method of operating a pre-sale site for an off-line advertisement space in accordance with an aspect of the present invention includes (a) assigning a ownership space to a space pre-order request of a space owner computer to which an operator server is connected through an information communication network. Receiving and storing detailed space information including location area information and industry information of a corresponding space for pre-sale for advertisement; (b) When the operator server requests a space for lease from the advertiser computer, the advertiser provides the optimal space search result that the advertiser desires to rent for posting the advertisement among the spaces registered according to the lease space search request of the advertiser computer. Storing the selection space as an advertiser's rental space list according to the lease selection from the computer; (c) an optimal space for the space that the advertiser desires to exchange for the publication of advertisements among the spaces registered in response to the request for searching for exchangeable space of the advertiser computer when the operator server requests a space exchange from the advertiser computer; Providing a search result and storing the selection space as an advertiser's exchange request space according to the exchange selection from the advertiser computer; (d) The operator server transmits and presents the information on the transaction fee calculated by the predetermined fee basis according to the transaction of the advertising space lease or exchange to the advertiser computer and performs the payment through the predetermined means to store the payment information. Doing; And (e) the operator server notifying the relative space master computer of the space transaction request for the space transaction request of the paid space rent or exchange and receiving a predetermined transaction agreement signal from the space owner computer; Characterized in that it comprises a.

Preferably, after the step (e), according to the request for the production of the advertisement posts according to the transaction contents from the advertiser or the space owner computer, the operator server makes a advertisement post production from the advertiser or the space owner computer. Receiving and storing necessary production information; It characterized in that it further comprises.

More preferably, step (a) comprises the steps of: the operator server receiving member information from the space owner or the advertiser computer and storing the member information in a data storage device to perform a member registration procedure; Receiving, by the operator server, a sale request signal for distributing a space owned by the operator from the space owner computer to another person as an advertisement space; Receiving, by the operator server, a regional information input window for inputting regional information of the owned space step by step to the spatial host computer to receive detailed regional information about the pre-sale space; Receiving, by the operator server, detailed business type information on a pre-sale space by transmitting a business type information input window for selecting and inputting business type information of the owned space to the space owner computer; The operator server inputs detailed information including the company name, telephone, number of daily customers, pre-sale space location, pre-view image, pre-sale space image, and pre-sale type according to lease or exchange for the owned space by the operator server. Receiving detailed information about the pre-sale space by transmitting a detailed information input window that can be; And classifying, storing, and registering the region, industry type, and detailed information of the sale space received from the space owner computer in a sale information DB. Characterized in that it comprises a.

More preferably, the step (b) may include: receiving, by the operator server, an advertisement space lease request signal for renting an advertisement space from the advertiser computer; Receiving, by the operator server, detailed information on the area of the space to be rented by transmitting a region information selection window for selecting a region to be rented to the advertiser computer step by step; Receiving, by the operator server, detailed industry information on the space to be rented by transmitting an industry information selection window for selecting and inputting a company to be rented to the advertiser computer; The operator server searches the pre-sale information DB using information on the desired area of lease and the desired business type of the advertiser received in response to a search request from the advertiser computer, and searches for advertisement spaces matching the basic lease conditions desired by the advertiser computer. Transmitting a list of search results and information on rent; And receiving, by the operator server, at least one rental selection signal for the transmitted search result list, and storing the selected spaces in the transaction information DB as a rental hope list of the corresponding advertiser. Characterized in that it comprises a.

More preferably, the step (c) may include: receiving, by the operator server, an advertisement space exchange request signal for advertisement space exchange with a relative space owner from the advertiser computer; Transmitting, by the operator server, a region information selection window for selecting a relative region to be exchanged in stages to the advertiser computer, and receiving detailed region information on the relative space to be exchanged; Receiving, by the operator server, detailed business type information on the relative space to be exchanged by transmitting a business type information selection window for selecting and inputting a counterpart company which wants to exchange space to the advertiser computer; The operator server searches the pre-sale information DB by using the information on the desired region of exchange and the desired industry of the advertiser received in response to the search request of the advertiser computer, and searches the relative spaces matching the desired exchange basic conditions with the corresponding advertiser computer. Transmitting a list of search results and information about exchange costs; And receiving, by the operator server, a user selection signal for any one of the corresponding search result lists from the advertiser computer. Searching, by the operator server, the presale information DB and matching the pre-registered exchange space of the corresponding advertiser requesting the exchange transaction with the relative space and storing the transaction information DB in the exchange hope list; Characterized in that it comprises a.

On the other hand, the present invention, in order to perform the operation of the sale site for the advertising space on-line, (A) to distribute the reserved space to others for advertising in accordance with the space sale request of the space host computer that the operator server is connected through the information communication network A function of receiving and storing detailed space information including location area information and industry type information of a corresponding space; (B) When the operator server requests a space for lease from the advertiser computer, the advertiser provides the optimal space search result that the advertiser desires to rent for the publication of the advertisement among the spaces registered according to the lease space search request of the advertiser computer. Storing the selected space as an advertiser's rental space list according to the lease selection from the computer; (C) When the operator server requests a space exchange from the advertiser computer, an optimal space for the space that the advertiser desires to exchange for the publication of advertisements among the registered spaces according to the request for searching for exchangeable space of the advertiser computer. Providing a search result and storing the selection space as an advertiser's exchange request space according to the exchange selection from the advertiser computer; (D) The operator server transmits and presents the information on the transaction fee calculated by the predetermined fee basis according to the transaction of the advertising space lease or exchange to the advertiser computer and performs the payment through the predetermined means to store the payment information. Function; And (E) the operator server notifying the counterpart space host computer of the space transaction request for the space transaction request of the paid space lease or exchange and receiving a predetermined transaction agreement signal from the space host computer. And a computer readable recording medium having recorded thereon a program for executing the program.

Preferably, after the (E) function, the operator server according to the request for the production of advertising posts according to the transaction content from the advertiser or the space owner computer that has been transacted to the advertisement post production from the advertiser or space owner computer Receiving and storing necessary production information; And a computer readable recording medium having recorded thereon a program for executing the program.

More preferably, the (A) function may include: a function of the operator server receiving member information from the space owner or the advertiser computer and storing the member information in a data storage device to perform a member registration procedure; Receiving, by the operator server, a sale request signal for distributing a space owned by the operator from the space owner computer to another person as an advertisement space; Transmitting, by the operator server, a regional information input window for inputting regional information of the owned space step by step to the spatial host computer to receive detailed regional information about the pre-sale space; Transmitting, by the operator server, an industry type information input window for selecting and inputting industry type information of the owned space to the space owner computer to receive detailed type information of the sale space; The operator server inputs detailed information including the company name, telephone, number of daily customers, pre-sale space location, pre-view image, pre-sale space image, and pre-sale type according to lease or exchange for the owned space by the operator server. Transmitting detailed information input window to receive detailed information on the pre-sale space; And classifying, storing, and registering the region, business type, and detailed information of the pre-sale space received by the operator server in the pre-sale information DB. And a computer readable recording medium having recorded thereon a program for executing the program.

More preferably, the (B) function may include: a function of the operator server receiving an advertisement space lease request signal for renting an advertisement space from the advertiser computer; A function of receiving, by the operator server, detailed information about the space to be rented by transmitting a region information selection window for selecting a region to be rented to the advertiser computer step by step; A function for receiving detailed industry information on a space to be rented by the operator server by transmitting an industry information selection window for selecting and inputting a company that wants to rent a space to the advertiser computer; The operator server searches the pre-sale information DB using information on the desired area of lease and the desired business type of the advertiser received in response to a search request from the advertiser computer, and searches for advertisement spaces matching the basic lease conditions desired by the advertiser computer. A function of transmitting a list of search results and information on rent; And receiving, by the operator server, at least one rental selection signal for the transmitted search result list and storing the selected spaces in the transaction information DB as a rental hope list of the corresponding advertiser. And a computer readable recording medium having recorded thereon a program for executing the program.

More preferably, the (C) function may include: a function of the operator server receiving an advertisement space exchange request signal for advertisement space exchange with a relative space owner from the advertiser computer; A function of receiving, by the operator server, detailed region information of the relative space to be exchanged by transmitting a region information selection window for selecting the relative region to be exchanged in stages to the advertiser computer; A function of receiving, by the operator server, detailed industry information on the relative space to be exchanged by transmitting an industry information selection window for selecting and inputting a counterpart company which wishes to exchange space to the advertiser computer; The operator server searches the pre-sale information DB by using the information on the desired region of exchange and the desired industry of the advertiser received in response to the search request of the advertiser computer, and searches the relative spaces matching the desired exchange basic conditions with the corresponding advertiser computer. Transmitting a list of search results and information about exchange costs; And receiving, by the operator server, a user selection signal for any one of the corresponding search result lists from the advertiser computer. A function of the operator server searching the presale information DB and matching the pre-registered exchange space of the corresponding advertiser requesting the exchange transaction with the relative space and storing the transaction information DB in the exchange request list; And a computer readable recording medium having recorded thereon a program for executing the program.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Hereinafter, the present invention is a space that owns a space such as a wall, a door, a corridor, a bulletin board, etc. in a place where many people, such as various shops, stores, restaurants, apartments, schools, and the like are easily exposed and used as an advertisement space. In addition, various advertisers use the site to select the spaces they need and contract for a certain cost to own the advertising right to use the space. How to operate a pre-sale site for off-line advertising space that can obtain a certain income without making a new capital investment, and advertisers can selectively advertise the space related to the content of advertising and perform the corresponding advertisement. A record of the program to be executed Would explain readable medium teoro a preferred embodiment, that the technical spirit of the present invention may be practiced variously modified by those skilled in the art are not restricted or limited to this as a matter of course.

1 is an example of an information communication system to which the present invention is applied, and FIG. 2 is an example of an operator server to which the present invention is applied.

As shown in the figure, an information communication system to which the present invention is applied includes an information communication network 100, a plurality of space host computers 200, an advertiser computer 300, and an operator server 400.

The information communication network 100 includes a wired Internet network of TCP / IP protocol and a wireless Internet network such as WAP protocol.

In addition, the space host computer 200 owns a space such as a wall, a door, a corridor, etc. in various places such as a restaurant, a video rental store, a school shop, a bookstore, an apartment, an office, etc. The owner of a space who wants to distribute specific advertisements for publication in the owned space, and the advertiser computer 300 is to post various advertisements that he wants to advertise among the space sold by the space owner computer 200. As a space lender who wants to search for and rent or exchange a suitable space, the space host computer 200 and the advertiser computer 300 have an internet browser capable of displaying web contents as a communicable computer device, Personal computers such as top computers, notebook computers, etc., as well as mobile phones and PDAs with wireless Internet communication al Digital Assistant), IMT2000, and wired telephone, and include a display device (not shown), at least a Pentium-class central processing unit, a data storage device, a 64Mb or more memory device, and a Windows 98 or higher operating system.

On the other hand, the operator server 400 operating the site for sale of the present invention that the space host computer 200 and the advertiser computer 300 is connected through the information communication network 100 to make a transaction for the advertising space is shown in FIG. As shown in FIG. 2, the CPU 410 includes a central processing unit 410, a data storage unit 420, a memory device 440 including RAM and ROM, a separate operating system 430, and a display device not shown. .

The central processing unit 410 should be able to perform a large number of mathematical calculations and examine the database when exchanging large amounts of business and mutual information. Generally, an Intel 100MHz P54C, a Motorola 120MHz PowerPC604 or a Sun Microsystems 166MHz Ultra It is preferably a central processing unit of SPARC-1 series or higher, and is operated by a separate operating system.

The memory device 440 temporarily stores data according to the present invention, and is preferably a memory device of 128 MB or more.

The data storage device 420 includes a member DB, presale information DB, transaction information DB, payment information DB, generally used to create and manage the DB by database management software such as data software manufactured by Oracle Corporation. do.

The member DB stores personally identifiable information including a member's name, address, mobile phone number, and e-mail address, a fee payment method, a credit card number, and an account number of a bank account.

The pre-sale information DB is the name, address, type of business, telephone number, number of customers, pre-sale of the place where the space is entered by the space owner through the space owner computer 200 in order to sell their own space for advertising It stores detailed information about the pre-sale space, including the detailed form of the space, and actual image information about the place or foreground where the pre-sale space is located.

The transaction information DB is the advertiser's transaction wish list and transaction closing list required for the sale of the pre-sale space, and the name, size, content, and image of the advertisement company's name, address, type of business, telephone number, and post regarding the advertisement. Stores information about the date of posting, the terms of the agreement,

The payment information DB stores payment information about a service fee related to a usage fee generated in the process of leasing or exchanging an advertising space between the space owner and the advertiser and a production cost according to the advertisement production request of the advertiser. .

The overall flow of the present invention will be described with reference to FIG. 3 as follows.

3 is an overall flowchart of a method of operating a pre-sale site for an offline advertising space according to an embodiment of the present invention.

When the space owner accesses the operator server 400 related to the present invention using the computer 200 through the information communication network 100, the central processing unit 410 of the operator server 400 is owned by the space owner. Location area information and business type of the corresponding space for distributing the space for advertisement to others from the corresponding space master computer 200 according to the space sale request from the space owner computer 200 for distributing the space to others for advertisement By receiving the detailed space information including the information is stored in the pre-sale information DB of the data storage device 420 performs a space registration step for the pre-sale space for advertising according to an embodiment of the present invention (S10).

At this time, the pre-sale information DB is the name of the place, the address, the type of business, the telephone number, the number of customers, the place where the space is located, the space owner inputs through the space owner computer 200 in order to sell their own space for advertising; Although detailed information about the pre-sale space including the detailed form of the pre-sale space and actual image information about the place or the foreground where the pre-sale space is located are stored, the present invention is not limited thereto.

The central processing unit 410 rents or exchanges a specific space targeted by the advertiser according to the advertisement purpose that the advertiser wants to advertise from the advertiser computer 300 connected through the information and communication network 100. Receive a signal requesting a space transaction of the advertiser for the lease request or exchange request menu included in the operator site (S20).

The CPU 410 determines whether the selection signal for the space transaction received from the advertiser computer 300 is the space rental request signal among the space rental request signal and the space exchange request signal (S22).

As a result of the determination in step S22, when the space rental request signal is received from the advertiser computer 300, the central processing unit 410 is for sale according to the search request for the rental space of the advertiser computer 300 Among the registered spaces, the advertiser provides the optimal spatial search results for the spaces that the advertiser wants to rent for posting advertisements, and selects the spaces selected according to the lease selection from the advertiser computer 300 for the searched spaces. In step S30, an advertisement space lease step according to an advertisement space search of an advertiser according to an embodiment of the present invention is stored in the transaction information DB of the data storage device 420 as a rental desired space list.

At this time, the transaction information DB is the advertiser's transaction wish list and transaction closing list required for the sale of the pre-sale space, the company's name, address, type of business, telephone number and post type, size, content , Images, posting periods, information about the contract is stored, but the present invention is not limited thereto.

On the other hand, when the determination result of step S22, when the space rental request signal is not received from the advertiser computer 300, the central processing unit 410 in response to the search request for the exchangeable space of the advertiser computer 300 As a result, the advertiser is provided with a space for posting his / her advertisement and a space registered for sale in the sales information DB of the data storage device 420 with the intention of providing a space for posting the advertisement of relative spatialism. The transaction information DB of the data storage device 420 provides an optimal spatial search result for the space desired to be exchanged and the selected space according to the exchange selection from the advertiser computer 300 as the exchange desired space of the advertiser. In step S40, an exchange of advertising spaces is performed according to an exchange of search spaces desired by an advertiser according to an embodiment of the present invention.

The central processing unit 410 may provide information about the transaction fee calculated based on a predetermined fee based on a transaction of an advertisement space lease or advertisement space exchange of an advertiser made through the step S30 or S40. Sent to 300 to present and perform the payment through any one means of cash, credit card, cyber point for this and stores the corresponding payment information in the payment information DB of the data storage device 420 (S50).

In this case, the payment information DB is the payment information for the service fee related to the usage fee generated in the transaction process of the lease or exchange for the advertising space between the space owner and the advertiser and the production cost according to the advertisement production request of the advertiser However, the present invention is not limited thereto.

In addition, the rental costs incurred in leasing the ad space described above may be appropriately calculated according to various criteria such as the surrounding population, the surrounding target population, the average exposure frequency, and the target exposure frequency.

The central processing unit 410 information on the contents of the space transaction to the corresponding space host computer 200, which is the owner of such space, for the space transaction request of the space lease or space exchange in which the payment is made through the step S50. By notifying the user through means such as e-mail and site posting, and receiving a predetermined transaction agreement signal from the space owner computer 200, the transaction settlement step according to the contract notification to the space owner according to the embodiment of the present invention is performed. (S60).

The central processing unit 410 is a computer for the space renter or space exchanger 200 or 300 that requires the production of advertising posts in the above-described space transaction process itself for a variety of advertisement posts of the form and size according to the transaction content By presenting a suggestion screen asking whether to request production, the advertiser computer 300 and the space host computer 200 as necessary to determine whether to request the production of the advertisement post (S70), the advertiser computer If there is a request for production of an advertisement post from the space 300 or the space host computer 200, the central processing unit 410 may be required to produce its own advertisement post from the advertiser computer 300 or the space host computer 200. Receives and saves production information such as insertion image information, insertion content information, and posting type information of posts, which are then used for actual production of advertisement posts. And to (S80).

In the above-described embodiments and drawings relating to the method of operating a pre-sale site for the off-line advertising space of the present invention, the operator who operates the pre-sale site simply wants to use the space owner owning the space for advertisement and the advertiser space. Although described and illustrated as only performing a role as a relay that connects the present invention, the principles of the present invention are not limited thereto, and the space for a large unit space such as an apartment complex, a school, an institute, a large building, or a chain sales office is directly controlled by the operator. A lot of advertisers who participate in the form of jointly-sold sale of the space with the possession of the right of sale are appropriate, according to predetermined criteria such as the surrounding population, the surrounding target population, the average exposure frequency, and the target exposure frequency. Present the advertising cost through the site to divide the sale right It is possible, of course, as a portal site advertising that responsible advertising by post-processing such as water, publishing operation expanded its pre-sale site.

Through this joint division sale, the advertisers can combine a large number of advertisers with a cost burden and proceed with the appropriate space distribution, as well as integrate the advertisement contents of these multiple advertisers into a single post and create a corresponding space. Postings can be posted to the public, reducing the cost and achieving satisfactory posting.

Referring to FIG. 4, the space registration step for the space sale for the spaceism advertisement, which is the step S10, is described in detail as follows.

4 is a detailed flowchart illustrating a space registration step for space sales for a spaceism advertisement according to an embodiment of the present invention.

When a user connects to the operator server 400 related to the present invention using his computer 200 or 300 through the information communication network 100, the central processing unit 410 of the operator server 400 is Receive personal information of a user for joining as a member of an operator site related to the present invention through the information communication network 100, and the data storage device 420 stores it in the member DB to sell the operator site related to the present invention. The member registration step for participating in the transaction is performed (S11).

The member DB stores personal information including member's name, address, mobile phone number, and e-mail address, and payment information including payment method, credit card number, and account number of bank account. The invention is not limited thereto.

The central processing unit 410 receives a sale request signal for distributing a space owned by the space host computer 200 to another person from the space master computer 200 through the information communication network 100 (S12).

The central processing unit 410 transmits a local information input window including a drop-down menu for inputting step-by-step information of the area to which the owned space belongs to the spatial host computer 200. In this way, detailed regional information about the pre-sale space is received from the space master computer 200 (S13).

The central processing unit 410 transmits an industry type information input window for selecting and inputting industry type information such as a school, an apartment, a building, an office, a restaurant, a rental office, etc. to which the owned space belongs to the space master computer 200. And through this it receives detailed industry information on the pre-sale space from the space master computer 200 (S14).

The central processing unit 410 is the detailed information on the space owned by the space host computer 200, for example, company name, telephone, number of customers, sale space location, company landscape image, sale space image and lease or exchange The detailed information input window for inputting the detailed information, such as the form of pre-sale according to the selection of the transmission is transmitted, and through this, the detailed information about the pre-sale space is received from the space main computer 200 (S15).

At this time, it is possible to select both the space lease and the space exchange instead of selling only in one form when selecting the space-share distribution form for the space lease or space exchange.

The central processing unit 410 is classified into the sales information DB of the data storage device 420 according to the transaction conditions of the area, business type and detailed information of the sales space received from the space owner computer 200 through the above-described process. Save (S16).

The ad space rental step according to the advertisement space search of the advertiser, which is the step S30, will be described in detail with reference to FIG. 5.

FIG. 5 is a detailed flowchart illustrating an advertisement space lease step according to an advertiser's advertisement space search according to an embodiment of the present invention.

The central processing unit 410 of the operator server 400 receives an advertisement space lease request signal for renting an advertisement space from the advertiser computer 200 through the information communication network 100 (S31).

The central processing unit 410 transmits a local information selection window including a space to be rented to the advertiser computer 200, that is, a drop-down menu for selecting a desired area for renting step by step. In this way, detailed area information on the space to be rented is received from the advertiser computer 300 (S32).

The central processing unit 410 transmits a business type information selection window that allows the advertiser computer 200 to select and input a company that wishes to rent a space, and through this, to the space to be rented from the advertiser computer 300. Receive detailed industry information on (S33).

The central processing unit 410 receives a search request signal for requesting a search for a suitable rental space by using the region and industry information received through the steps S32 and S33 from the advertiser computer 200 (S34). .

The central processing unit 410 retrieves the sales information DB of the data storage device 420 by using the information about the received lease desired area and desired business type, and the lease basic condition desired by the advertiser computer 300. In operation S35, information about a list of search results and leasing costs required for leasing for the optimal advertisement spaces matching the advertisements is transmitted.

The CPU 410 determines whether a lease selection signal for requesting lease for all advertisement spaces of the corresponding search result list has been received from the advertiser computer 300 (S36). When the lease selection signal is not received, the CPU 410 receives a detailed lease selection signal of the user for at least one or more advertisement spaces of the corresponding search result list from the advertiser computer 300 (S37).

The central processing unit 410 stores the rental request spaces of the advertiser computer 300 in the transaction information DB of the data storage device 420 as a rental wish list of the advertiser (S38).

The exchange of advertising spaces according to the search for exchange desired space of the advertiser, which is the step S40, will be described in detail with reference to FIG. 6.

6 is a detailed flowchart illustrating an exchange step of an advertising space according to an advertiser's search for a desired exchange space according to an embodiment of the present invention.

The central processing unit 410 of the operator server 400 is provided with a space for the advertiser to post their advertisements from the advertiser computer 200 through the information communication network 100 and the advertisement of the relative spatialism The advertisement space exchange request signal intended to provide a space for posting is received (S41).

The central processing unit 410 transmits a local information selection window including a relative space to be exchanged to the advertiser computer 200, that is, a drop-down menu for selecting a region to be exchanged in stages. And through this it receives detailed regional information on the relative space to be exchanged from the advertiser computer 300 (S42).

The central processing unit 410 transmits a business type information selection window that allows the advertiser computer 200 to select and input a counterpart company that wishes to exchange space, and thereby, the counterpart wishing to exchange from the advertiser computer 300. Receive detailed industry information on the space (S43).

The CPU 410 receives a search request signal for requesting a search for a desired exchange counterpart space using the region and industry information received through the steps S42 and S43 from the advertiser computer 200 ( S44).

The central processing unit 410 retrieves the sales information DB of the data storage device 420 by using the information about the received exchange desired area and the desired business type, and then exchanges the desired basic conditions with the corresponding advertiser computer 300. In operation S45, a list of search results for optimal relative spaces matching the data and information on exchange costs required for space exchange are transmitted.

The central processing unit 410 receives a user selection signal for any one of the corresponding search results list for the interchange of the advertising space from the advertiser computer 300 (S46).

The central processing unit 410 searches the sales information DB of the data storage device 420 and determines whether there is a pre-registered exchange space for the exchange of the advertiser requesting the exchange transaction (S47). If there is no pre-registered exchange space, the CPU 410 switches to a page for registering the exchange space and a guide message for guiding the exchange space registration to the advertiser computer 300 (S48).

On the other hand, as a result of the determination in step S47, if there is a pre-registered exchange space of the advertiser, the central processing unit 410 is the relative space selected by the advertiser computer 300 for the exchange of advertising space and the corresponding advertiser Matching the spaces of the transaction information DB of the data storage device 420 is stored as a list of exchange (S49).

The posts posted for advertisement in the present invention described above are not necessarily advertisement posts of companies or businesses, and public posts such as public announcements or local notification event guides for public benefit may be employed, and the corresponding advertisements. The shape of the water is possible not only general posters and various printed matters, but also hanging banners or electronic display advertisements.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited to drawing.

As described above, the computer-readable recording medium recording the method of operating the sale site for the offline advertising space shown in the present invention and the program for executing the same is available to many people such as various stores, stores, restaurants, apartments, schools, etc. As a space for advertising, the spaces such as walls, doors, corridors, and bulletin boards are easily advertised in the places where they are easily exposed. According to the new concept of unoccupied vacant spaces and cobbled spaces, it is possible to obtain a certain income without investing in new facilities for owned spaces. Actively advertise these posts There is an effect that it is possible to enable efficient targeted advertising.

In addition, it is possible to break away from the pattern of advertising that has been pointed out as a problem in advertising using the mass media such as TV and newspapers, and segment the target audience by age and gender to target the target user base. These target audiences are able to select the most frequently exposed spaces by searching the region and industry directly, so that the advertisement effect can be maximized at a low cost.

Claims (10)

(a) The location information of the location of the advertisement space for distributing the reserved space to others for advertisement in accordance with the space sale request of the space owner computer that the operator server is connected through the information communication network, and the current state of the business to which the advertisement space belongs. Receiving and storing detailed space information including the belonging industry information indicating (S10); (b) When the operator server requests a space for lease from an advertiser computer, the advertiser server may select an area of the ad space that the advertiser desires to rent for publication of the advertisement and the type of business belonging to the lease space search request of the advertiser computer. Providing an optimal advertisement space search result and storing an advertisement space according to a region and affiliation type selected according to a rental selection from an advertiser computer as an advertiser's rental desired space list (S30); (c) When the operator server requests a space exchange from the advertiser computer, the area of the advertisement space that the advertiser desires to exchange for the publication of the advertisement among the pre-registered advertisement spaces according to the exchange space search request of the advertiser computer; Providing an optimal advertisement space search result according to the type of business and storing the advertisement space selected according to the exchange selection from the corresponding advertiser computer as the advertiser's exchange desired space (S40); (d) The operator server transmits and presents the information on the transaction fee calculated by the predetermined fee basis according to the transaction of the advertising space lease or exchange to the advertiser computer and performs the payment through the predetermined means to store the payment information. Step (S50); (e) the operator server notifying the relative space master computer of the space transaction request for the space transaction request of the paid advertising space rental or exchange and receiving a predetermined transaction agreement signal from the space owner computer (S60) ; And (f) the operator server is required for the production of advertisement posts posted in the corresponding transaction ad space from the desired advertiser or the space owner computer in accordance with a request for the production of advertisement posts based on the transaction contents from the advertiser or the space owner computer that has been traded. Receiving and storing predetermined space post production information (S80); Method of operating a site for sale of the offline advertising space, characterized in that it comprises a. delete The method of claim 1, Step (a) is, Receiving, by the operator server, the member information from the space owner or the advertiser computer and storing the same in a data storage device to perform a membership registration process (S11); Receiving, by the operator server, a sale request signal for distributing a space owned by the operator from the space owner computer to another person as an advertisement space (S12); Receiving, by the operator server, detailed regional information on the pre-sale space by transmitting a regional information input window for inputting regional information of the owned space in stages to the spatial host computer (S13); Receiving, by the operator server, a detailed belonging type information of the pre-sale space by transmitting a belonging type information input window for selecting and inputting the type of industry information indicating a current state of a business belonging to the owned space to the space owner computer (S14); ; The operator server inputs detailed information including the company name, telephone, number of daily customers, pre-sale space location, pre-view image, pre-sale space image, and pre-sale type according to lease or exchange for the owned space by the operator server. Receiving detailed information on the pre-sale space by transmitting a detailed information input window that can be (S15); And Registering and storing, by the operator server, a region, affiliation type, and detailed information of the pre-sale space received from the space owner computer in a pre-sale information DB (S16); Method of operating a site for sale of the offline advertising space, characterized in that it comprises a. The method of claim 1, In step (b), Receiving, by the operator server, an advertisement space lease request signal for renting an advertisement space from the advertiser computer (S31); Receiving, by the operator server, detailed region information on the space to be rented by transmitting a region information selection window for selecting a region to be rented in stages to the advertiser computer (S32); Receiving, by the operator server, a detailed belonging type information of a desired place for leasing by transmitting a belonging type information selection window for selecting and inputting a current operating type of a company to which the space desired to be leased belongs to the advertiser computer; (S33); Ad spaces that the operator server searches for the sales information DB using the information about the desired area of lease and the desired business type of the advertiser received in response to the search request of the advertiser computer, and matches the desired lease basic conditions with the corresponding advertiser computer. Transmitting a list of search results and information about a rental cost (S34-S35); And Receiving, by the operator server, at least one or more rental selection signals for the transmitted search result list, and storing the spaces selected as regions and affiliated industries of the same category in the transaction information DB as a bulk rental hope list of the corresponding advertiser (S36-S38) ; Method of operating a site for sale of the offline advertising space, characterized in that it comprises a. The method of claim 1, In step (c), Receiving, by the operator server, an advertisement space exchange request signal for advertisement space exchange with a relative space owner from the advertiser computer (S41); Receiving, by the operator server, detailed region information of the relative space to be exchanged by transmitting a region information selection window for selecting a relative region to be exchanged in stages to the advertiser computer (S42); Receiving, by the operator server, a detailed belonging type information of the relative space to be exchanged by transmitting a belonging type information selection window for selecting and inputting the current operating type of the counterpart company to which the space to be exchanged belongs to the advertiser computer; (S43); Relative spaces that the operator server searches for the pre-sale information DB using information on the desired exchange area and the affiliated business of the advertiser received in response to a search request from the advertiser computer and matches the desired exchange basic conditions with the corresponding advertiser computer. Transmitting information on a search result list and an exchange cost for the service (S44-S45); And Receiving, by the operator server, a user selection signal for any one of the corresponding search result lists from the advertiser computer (S46); The operator server searching the presale information DB and matching the pre-registered exchange space of the corresponding advertiser requesting the exchange transaction with the relative space and storing the exchange information in the transaction information DB (S49); Method of operating a site for sale of the offline advertising space, characterized in that it comprises a. In order to perform a sale site for an offline advertising space, (A) The location information of the location of the advertisement space for distributing the reserved space to others for advertisement in accordance with the space sale request of the space owner computer, which the operator server is connected through the information communication network, and the current state of the business to which the advertisement space belongs. A function of receiving and storing detailed spatial information including belonging industry information indicating the belonging industry; (B) When the operator server requests a space for lease from the advertiser computer, the advertiser server may select the area of the ad space that the advertiser desires to rent for the advertisement of the advertisement space, and the type of business that the advertiser wants to post the advertisement. Providing an optimal advertisement space search result and storing the advertisement space according to the selected region and affiliation according to the lease selection from the advertiser computer as an advertiser's renting space list; (C) When the operator server requests a space exchange from the advertiser computer, the area of the advertisement space that the advertiser desires to exchange for the interchange publication of the advertisement among the pre-registered advertisement spaces according to the exchange space search request of the advertiser computer; Providing an optimal advertisement space search result for the space according to the type of business and storing the advertisement space selected according to the exchange selection from the advertiser computer as the advertiser's exchange desired space; (D) The operator server transmits and presents the information on the transaction fee calculated by the predetermined fee basis according to the transaction of the advertising space lease or exchange to the advertiser computer and performs the payment through the predetermined means to store the payment information. Function; (E) the operator server notifying the relative space master computer of the space transaction request for the space transaction request of the paid advertising space lease or exchange and receiving a predetermined transaction agreement signal from the space owner computer; And (F) a function of receiving and storing predetermined production information necessary for producing an advertisement post from the advertiser or the space owner computer according to a request for production of an advertisement post based on the transaction contents from the advertiser or the space owner computer that has been closed by the operator server; ; A computer-readable recording medium that records a program for executing the program. delete The method of claim 6, The (A) function is A function of the operator server receiving member information from the space owner or the advertiser computer and storing the member information in a data storage device to perform a member registration procedure; Receiving, by the operator server, a sale request signal for distributing a space owned by the operator from the space owner computer to another person as an advertisement space; Transmitting, by the operator server, a regional information input window for inputting regional information of the owned space step by step to the spatial host computer to receive detailed regional information about the pre-sale space; A function of receiving, by the operator server, detailed belonging type information of the pre-sale space by transmitting a belonging type information input window for selecting and inputting the type of industry information indicating a current state of a business belonging to the owned space to the space owner computer; The operator server inputs detailed information including the company name, telephone, number of daily customers, pre-sale space location, pre-view image, pre-sale space image, and pre-sale type according to lease or exchange for the owned space by the operator server. Transmitting detailed information input window to receive detailed information on the pre-sale space; And A function in which the operator server classifies, stores and registers the region, affiliation type, and detailed information of the pre-sale space received from the space owner computer in the pre-sale information DB; A computer-readable recording medium that records a program for executing the program. The method of claim 6, The (B) function is Receiving, by the operator server, an advertisement space lease request signal for renting an advertisement space from the advertiser computer; A function of receiving, by the operator server, detailed information about the area of the space to be rented by transmitting a region information selection window for selecting a region to be rented to the advertiser computer step by step; The operator server transmits a belonging company information selection window that allows the operator server to select and input the current operating type of the company to which the space to be leased belongs to the advertiser computer to receive detailed belonging company information on the space to be rented. ; Ad spaces that the operator server searches for the sales information DB using the information about the desired area of lease and the desired business type of the advertiser received in response to the search request of the advertiser computer, and matches the desired lease basic conditions with the corresponding advertiser computer. A function of transmitting a list of search results and information about rental costs for the; And Receiving, by the operator server, at least one or more rental selection signals for the transmitted search result list, and storing the spaces selected by the region and the affiliated business category of the same category in the transaction information DB as a batch rental hope list of the corresponding advertiser; A computer-readable recording medium that records a program for executing the program. The method of claim 6, The (C) function is Receiving, by the operator server, an advertisement space exchange request signal for advertisement space exchange with a relative space owner from the advertiser computer; A function of receiving, by the operator server, detailed region information of the relative space to be exchanged by transmitting a region information selection window for selecting the relative region to be exchanged in stages to the advertiser computer; The operator server transmits a belonging company information selection window for selecting and inputting the current operating type of the partner company to which the space to be exchanged belongs to the advertiser computer, and receives detailed belonging industry information on the partner space to be exchanged. ; Relative spaces that the operator server searches for the pre-sale information DB using the information on the desired region of exchange and the affiliated business of the advertiser received in response to the search request of the advertiser computer and matches the desired exchange basic conditions with the corresponding advertiser computer. Transmitting a list of search results and information about exchange costs for the service; And Receiving, by the operator server, a user selection signal for any one of the corresponding search result lists from the advertiser computer; A function of the operator server searching the presale information DB and matching the pre-registered exchange space of the corresponding advertiser requesting the exchange transaction with the relative space and storing the transaction information DB in the exchange request list; A computer-readable recording medium that records a program for executing the program.

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