KR101712139B1 - Dealings system for advertising space of offline - Google Patents

Dealings system for advertising space of offline Download PDF

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Publication number
KR101712139B1
KR101712139B1 KR1020150117890A KR20150117890A KR101712139B1 KR 101712139 B1 KR101712139 B1 KR 101712139B1 KR 1020150117890 A KR1020150117890 A KR 1020150117890A KR 20150117890 A KR20150117890 A KR 20150117890A KR 101712139 B1 KR101712139 B1 KR 101712139B1
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KR
South Korea
Prior art keywords
advertisement
information
space
advertiser
user terminal
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KR1020150117890A
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Korean (ko)
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KR20170022640A (en
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서예원
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서예원
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Priority to KR1020150117890A priority Critical patent/KR101712139B1/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0613—Third-party assisted
    • G06Q30/0619—Neutral agent
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0645—Rental transactions; Leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

Abstract

Disclosed is a transaction system of an advertising space in which a rental contract for an advertisement for an offline space can be concluded. A user terminal having an advertisement space transaction application for transmitting first advertisement information or search information received from a space center using the registered ID to the outside, and a second advertisement information or search information received from the advertiser, And an advertiser terminal connected to the user terminal and the advertiser terminal through a communication network and storing the first advertisement information or the second advertisement information or all of them in a storage unit, And an operator server for extracting advertisement information matched with the search information and transmitting advertisement information to the terminal provided with the search information. According to the present invention, it is possible to conveniently connect an advertisement space seller and an advertisement space purchaser to an online environment.

Description

{DEALINGS SYSTEM FOR ADVERTISING SPACE OF OFFLINE}

The present invention relates to a transaction system for an advertisement space in which a rental contract for an offline space can be concluded. More particularly, the present invention relates to an advertisement space transaction system for allowing an advertiser And more particularly to a transaction system for an offline advertising space that connects a space buyer.

Advertising is one form of marketing communication in which an advertiser advertises a particular product, idea, or service using a mass media for a fee.

These advertisements typically contain information that informs consumers about products, ideas, and services or encourages them to purchase. For example, in a product advertisement for electronics and automobiles, the product becomes an advertisement content, and in a political advertisement, the contents of a candidate, a party's policy, and opinions are ad contents. As such, every ad has a message that it wants to inform consumers.

In addition, advertisements may be exposed to consumers using mass media such as newspapers, magazines, TVs, and radios, or they may be exposed to consumers using large billboards outdoors. At this time, the billboard is mainly installed in a busy street, a public place, a subway station, a train station, etc., and widely informs its products, services and ideas.

However, since most of the advertisements installed offline are used for high-priced advertisement, the advertiser is limited to the enterprise. In addition, since the location of an advertisement installed in an offline state is fixed, it is often the case that people pass by without carefully observing carefully.

Therefore, it takes a considerable expense to carry out the event through the billboards installed outdoors, and since the events are only one-off, the offline advertising effect is insufficient in the long term.

On the other hand, in recent years, online advertising has been on the rise due to explosive growth of Internet users. Such online advertisements are provided in various forms, such as displaying advertisements in a specific area such as a banner advertisement of a Web site, accessing a specific Web site, or being provided through a pop-up window.

For example, if a visitor of an online site clicks on a banner advertisement, the advertiser's web site for the banner advertisement is exposed, and the advertiser pays the advertisement fee to the advertising agency. The banner advertisement can be produced in various forms such as text, image, or moving picture.

However, such a banner advertisement is also not effective as a means of promoting because many users are not interested in the banner advertisement itself. In addition, even though the advertiser and the advertisement contents are already summarized in the banner advertisement itself, most users do not even memorize it because they are over-exposed. When the user clicks on the banner advertisement to access the advertiser's web site, There is a problem that the advertiser pays only the advertising fee due to the click and fails to be an effective advertising means.

Korean Patent Publication No. 10-2005-0053057 (published Jun. 10, 2005) Korean Patent Publication No. 10-2002-0011363 (published Feb. 2, 2002) Korean Patent Publication No. 10-2004-0061919 (published July 7, 2004)

Accordingly, it is an object of the present invention to provide a system and method for enabling a user to create profit in an ad space that has been left untouched by linking an advertisement space and a trader of an advertisement post utilizing an Internet-based advantage of rapid information transmission ability, And to provide a trading system of an advertisement space that helps the advertisement to be performed.

In order to accomplish the object of the present invention, in an embodiment of the present invention, a user terminal having an advertisement space transaction application for transmitting first advertisement information or search information received from a space center using a registered ID to the outside, An advertiser terminal connected to the user terminal and the advertiser terminal through a communication network, the advertiser terminal including an advertisement space transaction application for transmitting the second advertisement information or the search information received from the advertiser to the outside, And an operator server for storing the advertisement information or all of the advertisement information in the storage unit, extracting the advertisement information matched with the search information by searching the storage unit, and transmitting advertisement information to the terminal providing the search information, Provide a trading system.

Using the transaction system of the advertisement space according to the present invention, it is possible to connect the advertisement space seller and the advertisement space purchaser conveniently online. Accordingly, the seller of the advertisement space can utilize the surface of the real estate and the physical appearance of the property, which have not been used for a long time, as a space for advertising, so that a certain income can be obtained without any investment. The advertising space can be selectively collected and the user can directly promote the product to the user who is the main customer, thereby obtaining the excellent advertising effect on the price.

According to the advertisement system of the present invention, the advertisement space broker can obtain the advertisement fee by exposing the customized advertisement through the advertisement space trading application as well as the intermediation fee between the advertisement space seller and the advertisement space purchaser, You can also get brokerage fees through brokering the production of your ad posts.

In addition, by using the advertising space transaction system according to the present invention, the advertisement space buyer can directly select the spaces with a high frequency of exposure to the main customer through search, thereby maximizing the advertising effect with a small cost.

In addition, the present invention can provide a space required for publicity or event of a product at a low price even for a small business, a small business owner, an individual, etc.,

Further, since the present invention can be used to advertise a product or service by attaching an advertisement post to an individual's own personal property, an event similar to a flash mob or the like is performed using a plurality of advertisement space sellers passing through the same place Thereby maximizing the advertising effect.

1 is a block diagram for explaining an advertising space transaction system according to an embodiment of the present invention.
2 is a screen showing a space information input page of an application according to the present invention.
3 is a screen showing a bid notification page of an application according to the present invention.
4 is a screen showing an approval decision page of the application according to the present invention.
5 is a screen showing a payment notification page of an application according to the present invention.
6 is a screen showing a management report page of the application according to the present invention.
7 is a screen showing a bid approval page of an application according to the present invention.
8 is a screen showing a payment page of an application according to the present invention.
9 is a screen showing a search result page of an application according to the present invention.

Hereinafter, an offline advertisement space transaction system (hereinafter referred to as an 'advertisement space transaction system') according to preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a block diagram illustrating an advertisement space transaction system according to an embodiment of the present invention. Referring to FIG.

Referring to FIG. 1, the advertisement space transaction system according to the present invention includes a user terminal 100 installed with an advertisement space transaction application for uploading first advertisement information or search information, The advertiser terminal 200 in which the application for space trading is installed, and the advertisement information uploaded from the user terminal 100 and the advertiser terminal 200, searches for the uploaded search information, extracts the matched advertisement information, To the terminals 100 and 200 that have transmitted the data.

Here, the first advertisement information is information of an advertisement space, and the second advertisement information is information of an advertisement post. The search information uploaded by the user terminal 100 is search information of the advertisement post, and the search information uploaded by the advertiser terminal 200 is search information of the advertisement space.

In one embodiment, the present invention is configured to allow the advertiser terminal 200 to send search information in the ad space to the operator server 300 when the user terminal 100 transmits information in the ad space to the operator server 300 .

In another aspect, the present invention provides a method and system for enabling a user terminal 100 to send search information of an advertisement post to an operator server 300 when the advertiser terminal 200 transmits information of the advertisement post to the operator server 300 .

According to another embodiment of the present invention, the user terminal 100 may selectively transmit information of an advertisement space or search information of an advertisement post to the operator server 300, and the advertiser terminal 200 may transmit information Or the search information of the advertisement space to the operator server 300. [

The advertisement space trading application is installed in the user terminal 100 and the advertiser terminal 200 by downloading from the operator server 300 through the Android Market, an app store, or a web page.

Hereinafter, each component will be described in more detail with reference to the drawings.

Referring to FIG. 1, an advertisement space transaction system according to the present invention includes a user terminal 100.

The user terminal 100 is connected to the operator server 300 through a communication network installed with an application for trading an advertisement space. In order to receive a transaction service of the advertisement space, the user terminal 100 transmits a member information including an identification number (ID) From the seller of the advertisement space (hereinafter abbreviated as 'space note') and transmits the same to the operator server 300.

At this time, the member information may include one or more of a spatiality resident registration number, an address, a telephone number, a real photograph, an ID for log-in, and a password.

In addition, the application for advertisement space transaction installed in the user terminal 100 receives the information of the advertisement space as shown in FIG. 2 after connection authentication is completed by the space state, And transmits the information of the available advertisement space to the outside, that is, the operator server 300.

Here, the advertisement space means a space formed on the surface of the outer shape of real estate and personal property so as to be utilized as advertising space. The information of the advertisement space can be classified according to the object (real estate, movable property) of the advertisement space. The reason for this is that, unlike real estate where fixed positions are fixed, the location of the movable property can be changed by the advertiser, and the advertisement effect of the advertisement posted on the movable property can be changed according to the location of the movable property and the exposure time.

If the object providing the advertisement space is real estate, the information of the advertisement space may include at least one of the location of the real estate, the type of the real estate, the photograph of the advertisement space, the area of the advertisement space, the rental period, the rental price, . In this way, the target age can be determined by subjectively determining the space stock, which is the seller of the advertisement space, but the operator server 300 may specify the target age by analyzing the location of the real estate and the type of the real estate.

If the object providing the advertisement space is a moving object, the information of the advertisement space may include at least one of the type of the moving object, the area where the advertisement can be exposed, the exposure time of the advertisement, the image of the advertisement space, the area of the advertisement space, .

In addition, when the advertisement space transaction application receives the bid request information of the advertisement space from the operator server 300, the advertisement space transaction application stores the bid request information in the user terminal 100, And outputting the bid request information to the screen of the user terminal 100 so that the space stock can be confirmed on the page or the like.

If necessary, the advertisement space trading application may include a blinding module (not shown). The blinding module provides a function of outputting bid request information to the user terminal 100 when a bid request list including a plurality of bid request information is transmitted from the operator server 300. [ More specifically, the blinding module blinds the remainder of the out-of-line bid request so that it is not exposed on the screen of the user terminal 100, and if the out-of-order bid request is rejected by the space- And to cancel the blind processing of the next rank bid request.

Such a blinding module provides a fair opportunity for all advertisers by avoiding selection of one of the advertisement posts according to the preference of space when a bid request is received from a large corporation, a small business, an individual or the like.

When the advertisement space transaction application receives the bid request information of the advertisement space from the operator server 300, the advertisement space transaction application inputs an approval for any one of a plurality of bid requests according to the spatial attention selection as shown in FIG. And provides a function of outputting an approval decision page to the screen of the user terminal 100. [ At this time, the advertisement space transaction application may place an approval button (Yes) and a rejection button (No) for receiving an approval signal or an approval signal for an approval request from the advertiser in the transaction page.

When the payment completion information of the advertisement space is transmitted from the operator server 300 to the advertisement space transaction application, the payment completion information is stored in the user terminal 100, and as shown in FIG. 5, And provides the function of outputting the settlement completion information to the screen of the user terminal 100 so that the space stock can be confirmed on the page or the like.

In addition, the advertisement space trading application may be provided with a management report input module that allows the space stock advertiser to confirm the installation of the advertisement post. 6, the management report input module collects image information of an advertisement space by operating a camera provided in the user terminal 100 according to a request for spatial attention, and transmits the image information to the advertisement space To the advertiser terminal 200 of the advertiser who has obtained the advertisement rights for the advertiser.

At this time, the management report input module restricts the use of the photograph or moving picture stored in advance in the user terminal 100, and uses the photograph or moving picture photographed in real time. This is to provide the advertiser with a basis for the installation situation of the advertisement post in real time, thereby enhancing the reliability of the installation of the advertisement post.

In addition, the advertisement space trading application may be provided with a management report appending module for allowing the advertiser to smoothly confirm the exposure place and the exposure time of the advertisement post when the installation target of the advertisement post is mobile.

In one embodiment, the management reporting module may be configured such that when an exhibition place and an entire time of an advertisement post installed in a moving object are set from an advertiser who has acquired an advertisement right, Extracts a movement route of the user terminal 100 corresponding to the user terminal 100, and transmits the extracted route to the advertiser terminal 200.

In another embodiment, when the display place and the display time of the advertisement post installed in the moving object are set from the advertiser who has acquired the advertisement right, the management report adding module transmits the advertisement post to the user terminal 100 through the GPS provided in the user terminal 100 The movement path is analyzed and it is detected that it passes through the exhibition place at the set exhibition time. When the location of the user terminal 100 satisfies a set condition, the management report attaching module generates notification information and transmits the notification information to the advertiser terminal 200 through the operator server 300.

For example, when the moving object is a passenger car, when the exhibition place is set to Yeoksam-dong by the advertiser and the display time is set to 08:00 to 20:00, the application for advertisement space transaction installed in the space- The user terminal 100 detects that the user terminal 100 has passed through the reverse osmosis between 08:00 and 20:00 through the additional module, and generates notification information on the normal exposure of the advertisement post.

Since the position of a moving object is changed in general, unlike a real estate having a fixed position, it is difficult for the advertiser to grasp the advertising effect of the advertisement post installed in the moving object. However, It is possible to increase the reliability of the exposure of the advertisement posting since it is automatically detected and informed that it is performed at a desired time and place.

If necessary, a short-range communication module capable of short-range wireless communication with the user terminal 100 may be installed in order to maximize the reliability of exposure of the advertisement post. At this time, the management report attachment module may be configured to generate the notification information only when the connection with the local communication module is confirmed through Bluetooth or the like provided in the user terminal 100. [

Meanwhile, the application for advertisement space transaction installed in the user terminal may be configured to include a function for actively selecting an advertisement post to be installed in the advertisement space.

More specifically, the user terminal receives the search information of the advertisement post after the connection authentication is completed by the space stock, and the advertisement space transaction application installed in the user terminal 100 receives the search information of the advertisement post Information to the external, i.e., the operator server 300.

Then, the advertisement space trading application receives the information of the advertisement post matched with the search information inputted by the space stock from the operator server 300 and outputs it to the screen of the user terminal 100.

The advertisement space trading application transmits the bid request information of the advertisement post to the operator server 300 and then receives the bid approval information of the advertisement post from the operator server 300 and transmits the bid approval information to the user terminal 100 And provides the function of outputting the approval information to the screen of the user terminal 100 so that the space approval can be confirmed on the page or the like according to the selection of the space.

The user terminal 100 includes an operator server 300 that provides a transaction service of an advertisement space through a wireless communication network including a plurality of base stations, a base station controller, a mobile communication exchange and a WAP gateway, and a wired communication network such as the Internet. And a wireless terminal and a wired terminal can be used.

The wireless terminal may be a smart phone, a tablet PC, a notebook computer, or the like. The wired terminal may be a personal computer having an internet connection means, a communication terminal, a television, a landline telephone, or the like.

Referring to FIG. 1, an advertisement space transaction system according to the present invention includes an advertiser terminal 200.

The advertiser terminal 200 is connected to the operator server 300 through a communication network. The advertiser terminal 200 is provided with an application for advertising space for transmitting search information of an advertisement space inputted from an advertiser to the outside.

In order to receive the transaction service of the advertisement space, the advertiser terminal 200 receives the member information including the ID from the advertiser and transmits the member information to the operator server 300.

At this time, the member information may include one or more of an advertiser's resident registration number, a corporation number, an address, a telephone number, an ID for login, and a password.

The advertisement space transaction application installed in the advertiser terminal 200 receives the search information of the advertisement space after the connection authentication is completed by the advertiser and receives the search information input from the advertiser using the registered ID as an external, 300). The advertisement space trading application downloads the information of the advertisement space matched with the search information inputted by the advertiser from the operator server 300 and outputs it to the screen of the advertiser terminal 200 as shown in FIG.

The advertisement space transaction application installed in the advertiser terminal 200 stores the bid approval information in the advertiser terminal 200 when the bid approval information of the advertisement space is received from the operator server 300, And provides the function of outputting the bid approval information to the screen of the advertiser terminal 200 so that the advertiser can confirm the bid approval information on the page or the like according to the advertiser's choice.

Meanwhile, the advertisement space transaction application installed in the advertiser terminal 200 may be configured to include a function of allowing an advertiser to manually select an advertisement space of an advertisement publication requiring publicity.

More specifically, the application for advertisement space transaction installed in the advertiser terminal 200 receives the information of the advertisement post after the connection authentication is completed by the advertiser, receives information of the advertisement post inputted from the advertiser using the registered ID, That is, to the operator server 300.

The advertisement space transaction application stores the bid request information in the advertiser terminal 200 when the bid request information of the advertisement post is received from the operator server 300, and transmits the bid request information to the advertiser terminal 200 To the screen of the advertiser terminal 200 so that the advertiser terminal 200 can confirm the advertisement.

In addition, when the advertisement space transaction application receives the bid request information of the advertisement space from the operator server 300, the advertisement space transaction application receives an approval decision page for receiving approval for any one of a plurality of bid requests, To the screen of the terminal 200. At this time, the advertisement space transaction application may place an approval button (Yes) and a rejection button (No) for receiving an approval signal or rejection signal for the space attention approval request from the advertiser on the transaction page.

In addition, as shown in FIG. 9, the application for advertisement space transaction installed in the advertiser terminal 200 is a payment window so that an order settlement of an ad space approved in a bid or a sale payment of a bid approved advertisement post can be performed according to a selection of an advertiser, And a payment page in which a settlement button linked to the settlement button is disposed. At this time, since the sale of the advertisement post is to provide the space post to the advertisement space to be installed in the spatial advertisement space, the advertisement of the advertisement post is paid to the space state.

According to the need, the advertisement space transaction application installed in the advertiser terminal 200 can provide the function of setting the exhibition place and the exhibition time of the personal property that has acquired the advertisement right according to the selection of the advertiser.

In addition, the advertisement space transaction application installed in the advertiser terminal 200 may be provided with a management report request module in which an advertiser requests an installation confirmation of the advertisement publication to the space owner. More specifically, the management report request module generates a management report request signal for the advertisement space in which the rental contract settlement is completed according to the request of the advertiser, and transmits the advertisement report request signal to the uploaded user terminal 100 .

The advertiser terminal 200 may be a smart phone, a tablet PC, a notebook computer, a desktop computer, a communication terminal, or the like.

Meanwhile, the application for the advertisement space transaction installed in the user terminal 100 and the advertiser terminal 200 may provide a function of exposing advertisements provided from the operator server 300 to the advertiser.

The advertisement space trading application may be configured to include an advertisement banner that exposes advertisement information provided from the operator server 300 on a page that exposes bid request information, bid approval information, payment completion information, notification information, and the like.

Referring to FIG. 1, an advertisement space transaction system according to the present invention includes an operator server 300.

The operator server 300 is connected to each of the user terminals 100 and the advertiser terminal 200 through a communication network, and includes a rent information DB, a space main DB, and an advertiser DB. If necessary, the operator server 300 may further include an intermediate management DB and an advertisement post information DB.

The operator server 300 collects the member information transmitted from the advertisement space trading application, stores the collected member information in the space main DB and the advertiser DB, and stores the information of the advertisement space collected through the advertisement space trading application of the user terminal 100 And stores it in the rental information DB. The operator terminal 300 collects the information of the advertisement postings collected through the advertisement space transaction application of the advertiser terminal 200 and stores the information in the advertisement post information DB.

When the search information is transmitted through the application for advertising space, the operator server 300 searches the rental information DB to extract an advertisement space matched with the search information, And transmits the search information to the inputted advertiser terminal 200. In other words, the advertiser can confirm the information of the advertisement space matched with the search information through the screen of the advertiser terminal 200.

When the search information is transmitted through the advertisement space trading application to the advertisement server 300, the operator server 300 searches the advertisement post information DB to extract the advertisement post matched with the search information, To the space main terminal 100 that has input the search information. In other words, the information of the advertisement post matched to the space information can be confirmed through the screen of the user terminal 100.

When the bid request information is transmitted from the advertisement space transaction application installed in the advertiser terminal 200 or the user terminal 100, the operator server 300 stores the bid request information in the intermediate management DB, And provides the bid request information to the user terminal 100 uploading the information of the associated advertisement space or the advertiser terminal 200 uploading the advertisement post information.

In other words, the user can confirm the bid request information provided to his / her membership account on the screen of the user terminal 100 after performing the member authentication in the application for advertising space space. Likewise, after the advertiser performs the member authentication in the advertisement space trading application, the advertiser terminal 200 can confirm the bid request information provided in the member account on the screen of the advertiser terminal 200.

The operator server 300 stores the bid request information in the intermediate management DB when a plurality of pieces of bid request information including advertiser information or spatial main information for a single advertisement are transmitted to a single advertisement space. The operator server 300 generates a bid request list and provides the bid request list to the user terminal 100 uploading the information of the single advertisement space. In addition, the operator server 300 generates a bid request list and provides the bid request list to the advertiser terminal 200 uploading the information of the single advertisement post.

In other words, after performing the member authentication in the application for advertising space space, the user can confirm the bid request list of the advertisement space provided in the member account of his own on the screen of the user terminal 100. Also, after the advertiser performs the member authentication in the application for the advertisement space transaction, the advertiser can confirm the bid request list of the advertisement post provided in the member account on the screen of the advertiser terminal 200.

When the bid approval information for the advertisement space is transmitted from the application for advertising space installed in the user terminal 100, the operator server 300 stores the bid approval information in the intermediate management DB, And transmits the bid approval information to the advertiser terminal 200 that has uploaded the request information. When the bid approval information for the advertisement post is transmitted from the advertisement space transaction application installed in the advertiser terminal 200, the operator server 300 stores the bid approval information in the intermediate management DB, And transmits the bid approval information to the user terminal 100 uploading the request information.

In other words, after the advertiser performs the member authentication in the application for advertising space, the advertiser terminal 200 can confirm the bid approval information on the advertisement space provided in the member account of the advertiser terminal 200. Then, the user can confirm the bid approval information for the advertisement post provided in the member account of his / her own on the screen of the user terminal 200 after performing the member authentication in the application for advertising space space.

When the payment completion information is transmitted from the advertisement space transaction application installed in the advertiser terminal 200, the operator server 300 stores the payment completion information in the intermediate management DB and uploads bid approval information, which is the object of the payment completion information, And transmits the settlement completion information to one user terminal 100. In other words, the user can confirm the payment completion information provided in his / her member account on the screen of the user terminal 100 after performing the member authentication in the application for trading the advertisement space.

When the management report information is transmitted from the advertisement space transaction application installed in the user terminal 100, the operator server 300 stores the management report information in the intermediate management DB and uploads the payment completion information, which is the object of the management report information, And transmits the management report information to one advertiser terminal 200. In other words, after the advertiser performs member authentication in the application for advertising space, the advertiser terminal 200 can confirm the management reporting information provided in the member account.

When the management report request signal is transmitted from the advertisement space transaction application installed in the advertiser terminal 200, the operator server 300 stores the management report request signal in the intermediate management DB, And transmits the management report request signal to the user terminal 100 that has uploaded the information of the management report request. In other words, after the space provider performs the member authentication in the application for trading the advertisement space, the management server 101 confirms the management report request signal provided in the member account on the screen of the user terminal 100. At this time, the operator server 300 can restrict the request for management report by the advertiser terminal 200 within two to three times, the request for the management report exceeding the limited number of times can be paid, Some or all of the costs are provided to the space state.

When the advertisement request information having the exhibition place and the exhibition time is transmitted from the advertisement space transaction application installed in the advertiser terminal 200, the operator server 300 stores the notification request information in the intermediate management DB, And transmits the notification request information to the user terminal 100 uploading the advertisement space information. In other words, when the advertisement request information is provided, the advertisement space transaction application installed in the user terminal 100 transmits the advertisement information to the user terminal 100 corresponding to the exhibition site and the exhibition time through the GPS provided in the user terminal 100 Extracts the movement route, generates notification information, and transmits the notification information to the operator server 300.

When the notification information is transmitted from the advertisement space transaction application installed in the user terminal 100, the operator server 300 stores the notification information in the intermediate management DB, and transmits the notification request information to the user terminal The notification information is transmitted to the mobile terminal 100. In other words, after the advertiser performs member authentication in the application for advertising space, the advertiser terminal 200 can check the advertisement information provided in the member account on the screen of the advertiser terminal 200.

More specifically, the operator server 300 includes a communication unit, a storage unit, and a control unit.

The communication unit is connected to each of the user terminals 100 and the advertiser terminal 200 through a communication network and collects information on the member information and the advertisement space from the user terminal 100 and transmits the information of the advertisement space to the advertiser terminal 200 Lt; / RTI >

The storage unit stores the member information collected through the communication unit in the space main DB and the advertiser DB, and stores the information of the advertisement space collected through the communication module in the rental information DB. If necessary, the storage unit collects at least one of the bid request information, the bid approval information, the payment completion information, the management report information, the management report request signal, the notification request information, and the notification information collected through the communication unit and stores the collected information in the intermediate management DB do.

The control unit collects the information of the advertisement space collected through the communication unit and stores the information in the rental information DB, collects the collected member information through the communication unit, stores the information in the space main DB and the advertiser DB, Extracts the information of the advertisement space matched with the search information from the rental information DB, and provides the information of the extracted advertisement space to the advertiser terminal 200 through the communication unit.

When the control unit receives the bid request information, the bid approval information, the payment completion information, the management report information, the management report request signal, the notification request information, and the notification information through the communication unit, the control unit stores the information in the storage unit, It also plays a role of conveying to space advertisers and advertisers.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit and scope of the invention as defined in the appended claims. It can be understood that it is possible.

100: user terminal 200: advertiser terminal
300: Operator server

Claims (11)

A user terminal having an advertisement space transaction application for externally transmitting first advertisement information or search information, which is information of a rentable advertisement space input from a space center using a registered ID;
An advertiser terminal having an advertisement space transaction application for transmitting second advertisement information received from an advertiser or search information of an advertisement space to the outside; And
The advertisement information is stored in the rental information DB of the storage unit, and the advertisement information is stored in the rental information DB of the storage unit, and the storage unit stores the first advertisement information and the second advertisement information, Searching the rental information database to extract advertisement information matched with the search information, extracting the advertisement space matched with the search information by searching the rental information DB, transmitting the advertisement information to the terminal providing the search information, To the advertiser terminal,
Wherein the advertisement space trading application installed in the user terminal performs blind processing so that the remainder excluding the line up bid request is not exposed on the screen of the user terminal to prevent any one advertisement post from being selected according to the spatial attention preference, And a blinding module for deleting the prioritized bid request and de-blind processing of the second ranked bid request when the prioritized bid request is rejected,
The advertisement space trading application installed in the user terminal operates the camera provided in the user terminal according to the request for spatial attention to collect the image information of the advertisement space, restricts the use of the photograph or video stored in advance in the user terminal, And transmitting the image information to an advertiser terminal that has acquired the advertisement right for the advertisement space. delete The method of claim 1, wherein the information of the advertisement space
Wherein the advertisement information includes at least one of a location of a real estate, a type of a real estate, a photograph of an advertisement space, an area of an advertisement space, a rental period, a rental price, a floating population, and a target age. The method of claim 1, wherein the information of the advertisement space
Wherein the advertisement information includes at least one of a type of advertisement, a type of advertisement, an advertisement exposable area, an advertisement exposure time, a photograph of the advertisement space, an area of the advertisement space, a rental period, and a rental price. The system of claim 1, wherein the operator server
When a plurality of bid request information including advertiser information is transmitted for a single advertisement space, a bid request list is generated, and the bid request list is provided to the user terminal that uploaded the information of the single advertisement space. Trading system of offline advertising space. delete The method of claim 1, wherein the advertisement space transaction application installed in the advertiser terminal generates a management report request signal for the advertisement space in which the rental contract settlement has been completed according to the request of the advertiser and uploads the advertisement space information to the user terminal And a management report request module for transmitting the management report request module. delete The method of claim 1, wherein the advertisement space trading application installed in the user terminal is configured such that when an exhibition place and an exhibition time of an advertisement post installed in a moving object are set from an advertiser who has acquired an advertisement right, And a management report adding module for extracting a movement route of the user terminal corresponding to the location and the exhibition time and transmitting the extracted route to the advertiser terminal. The method of claim 1, wherein the advertisement space transaction application installed in the user terminal is configured to transmit advertisement information to the user terminal through the GPS provided in the user terminal, And a management report appending module for detecting the passage of the exhibition place at the set exhibition time by analyzing the movement path of the advertisement information and transmitting the notification to the advertiser terminal. The method according to claim 1,
The advertiser terminal transmits the information of the advertisement post inputted from the advertiser to the operator server using the registered ID,
The user terminal transmits the search information of the advertisement post inputted from the spatial center to the operator server,
The operator server stores the information of the advertisement post in the advertisement post information DB, extracts the advertisement post matched with the search information by searching the advertisement post information DB, and transmits the extracted advertisement post information to the user terminal Wherein the offline advertising space transaction system comprises:
KR1020150117890A 2015-08-21 2015-08-21 Dealings system for advertising space of offline KR101712139B1 (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
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KR20190112896A (en) 2018-03-27 2019-10-08 (주)미디어제이씨 System for commercing offline advertising media and escrow transaction method using this
KR20230008378A (en) 2021-07-07 2023-01-16 애드스팟 주식회사 Brokerage system and brokerage method of offline advertising through online

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KR100421257B1 (en) * 2000-06-21 2004-03-10 송제호 Internet-based method of providing car-advertizing agency service between car owner and advertiser
KR20020038175A (en) * 2000-11-16 2002-05-23 이만주 Method of managing vehicles for advertisement using position detecting device
KR100431616B1 (en) 2002-03-04 2004-05-17 한국기계연구원 Solenoid valve
KR20040061919A (en) 2002-12-31 2004-07-07 강성연 System for Providing Synthetic Advertising Service and Method thereof
KR20040082003A (en) * 2003-03-17 2004-09-23 김동환 method and system of the advertisement by using the internet auction
KR100570561B1 (en) 2003-12-02 2006-04-12 김주원 Method for operation of advertising space location mall and computer readable record medium on which program therefor is recorded

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20190112896A (en) 2018-03-27 2019-10-08 (주)미디어제이씨 System for commercing offline advertising media and escrow transaction method using this
KR20230008378A (en) 2021-07-07 2023-01-16 애드스팟 주식회사 Brokerage system and brokerage method of offline advertising through online

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