KR20040061919A - System for Providing Synthetic Advertising Service and Method thereof - Google Patents

Abstract

PURPOSE: A system and a method for offering an integrated AD(ADvertisement) service are provided to plan user's convenience by arranging a procedure for ordering the goods of companies related to an AD using an image AD display device and automatically present a goods combination for to a buyer without making the buyer search all goods. CONSTITUTION: A web server(40) communicates with subscriber terminals(1,2) through the PSTN(Public Switched Telephone Network). A subscriber managing server(30) stores subscriber information and certifies a subscriber. A goods information database(20) includes an image AD display device making goods database(21), an image AD display device selling goods database(22), an image AD display device rental goods database(23), a location rental goods database(24), and an AD making database(25). A main server(10) includes an electronic estimate generator(12) generating/issuing an electronic estimate of the goods selected from the subscriber and an order/registration part(14) informing a seller selling the goods selected from the user of user's selection.

Description

System for Providing Synthetic Advertising Service and Method

The present invention relates to a system and a method for providing an integrated advertising service, and more particularly, to provide an integrated advertising service for efficiently linking a plurality of sellers and buyers who provide services and products used in an advertisement using a video advertisement display device. It relates to a system and a providing method.

In the modern society, where a variety of new products are developed in various industries, it is essential to execute effective advertisements to continuously recognize new products to the real buyers of the products as well as to develop new products. For advertisement of such products, advertisers can deliver visual information to public places such as subway or hospital areas where a large number of people gather, as well as advertisements using traditional mass media such as newspaper advertisements and television advertisements. Install the video advertisement display device advertisement to expose the ads to passers-by. The image advertisement display device refers to a device capable of delivering visual information such as text, still images, and moving images to a plurality of users by using display devices such as an LED sign, an LCD sign, a CRT device, a TV, an HDTV, and a projector. In particular, in the case of an advertisement using a video advertisement display device, an advertiser has an advantage of simultaneously exposing advertisements to a large number of people at a relatively low cost, and a place where people of a certain age group or a certain gender gather mainly, such as a university street and a large discount store. By providing a video advertisement display device in the display, efficient marketing can be performed by specifying an advertisement target. Vendors renting a place where a video advertisement display device is to be installed A lease company installs a video advertisement display device on an idle facility such as a wall or a ceiling that is not in use, thereby paying an advertisement fee according to the installation of the video advertisement display device. Receiving has the advantage of promoting economic benefits.

Companies related to advertisement using the video advertisement display apparatus include a video advertisement display apparatus manufacturer, a video advertisement display apparatus distributor, a video advertisement display apparatus rental company, a place renter, and an advertisement producer. The video advertisement display manufacturer refers to a company that customizes a specific type of video advertisement display device according to a buyer's order or mass-produces a standardized image advertisement display device. A video advertisement display apparatus vendor refers to a company that holds a pre-made video advertisement display apparatus and sells a video advertisement display apparatus according to a purchase contract with a buyer. The video advertisement display device leasing company has a pre-installed video advertisement display device, and refers to a company that performs a desired advertisement on the video advertisement display device installed according to an advertisement contract with the buyer. The place leasing company refers to a company that has a place where the video advertisement display device can be installed and installs the video advertisement display device at its own place according to a place rental agreement with the buyer. The advertisement producer refers to a company that produces advertisements such as still images or videos to be provided through a video advertisement display device in accordance with an advertisement production contract with a buyer.

As described above, since a large number of related companies are involved in an advertisement using a video advertisement display device, an advertiser (hereinafter referred to as a buyer) may advertise his or her own product or service using the video advertisement display device. How to make a video advertisement display device directly through a water display manufacturer to search for a place through a place rental company, or purchase a video advertisement display device through a video advertisement display vendor There are a variety of methods, such as how to shop for and direct advertising through a video ad display device rental company. In the case of video advertisement display device rental companies, various types of purchase contracts can be obtained, such as the purchase of a video advertisement display device through a video advertisement display device distributor and renting an installation place through a place rental company. Can be done.

However, the conventional video advertisement display device-related advertising service has the following problems because it is made by a method to perform a separate contract for each relevant company. First, purchasers who want to purchase various kinds of advertisement-related products such as billboard production, place rental, and advertisement production must bear the inconvenience of contracting for each related company. The second buyer is difficult to compare costs and advertising effectiveness among various advertising methods. Third, because it is difficult to accurately identify the subjects exposed to the advertisement, effective advertisement execution could not be performed.

The present invention has been made to solve the above problems, and provides an integrated advertising service providing system that can facilitate the buyer by serializing the ordering and ordering procedures of the products of various related companies associated with the advertisement using the video advertisement display device. The purpose is to provide a method.

The second object of the present invention is to provide an integrated advertising service that can automatically present a combination of products suitable to the buyer, without the effort of searching for all of the respective products by presenting the combination of products of various advertising companies to the buyer. The present invention provides a system and a method of providing the same.

A third object of the present invention is to provide an integrated advertising service providing system and a method for easily specifying an advertisement target desired by a buyer by storing target information on which an advertisement is to be executed in advance.

1 is a block diagram of an integrated advertising service providing system according to an embodiment of the present invention.

2 is a flowchart of a method of providing an integrated advertisement service according to an embodiment of the present invention.

3 is a flow chart of a product registration routine according to an embodiment of the present invention.

4 is a flowchart of an optimization purchase routine according to an embodiment of the present invention.

5 is a flow chart of a product purchase routine according to an embodiment of the present invention.

6 is a flow chart of an individual purchase routine according to an embodiment of the present invention.

<Description of Symbols for Major Parts of Drawings>

1, 2: subscriber terminal 10: main server

12: Electronic quotation generation unit 14: Ordering and registration unit

16: purchase condition optimization unit 20: product database unit

30: subscriber management server 40: web server

50: public network

In order to achieve the above object, the integrated advertising service providing system according to the present invention, a web server for communicating with the subscriber terminal over the public network; A subscriber management server storing subscriber information and authenticating the subscriber; Video advertisement display device manufacturing product database, video advertisement display device sales product database, video advertisement display device rental product database, place rental product database including seller information of each product and price information of each product by product category And a product database unit including an advertisement production database; The electronic bill generation unit for generating and issuing the electronic estimate of the product selected by the subscriber to the subscriber, characterized in that it comprises a main server including an ordering and registration unit for notifying the seller's selection to the seller of the product selected by the subscriber.

In addition, the integrated advertising service providing method according to an embodiment of the present invention, the subscriber log-in to the integrated advertising service; A second step of performing a product registration routine when the subscriber wants to register a product; And a third step of performing a product purchase routine when the subscriber wants to purchase a product. In the second process, the subscriber selects one of the product categories of the video advertisement display production product, the video advertisement display sales product, the video advertisement display rental device, the place rental product, and the advertisement production product. First step; And a second step in which the subscriber registers the product by inputting the detailed description of the product, the reply information of the subscriber, and the price information of the product, wherein the third process includes the case where the subscriber selects the product produced by the video advertisement display device. A third step of receiving a selection of a subscriber by outputting a list of corresponding products and asking whether to select a place rental product; A fourth step of, if the subscriber selects a video advertisement display selling product, receives a selection of the subscriber by outputting a list of corresponding products, and inquires whether to select a place rental product; A fifth step of, if the subscriber selects the video advertisement display device rental product, outputs a list of corresponding products to receive the selection of the subscriber, and inquires whether to select the advertisement production product further; A sixth step of, if the subscriber selects a place rental product, outputs a list of corresponding products to receive the selection of the subscriber, and inquires whether to select an advertisement production product further; A seventh step of receiving a selection of a subscriber by outputting a list of corresponding products when the subscriber selects an advertisement production product; An eighth step of outputting an overall quotation for all products selected by the subscriber to the subscriber and inquiring whether the subscriber places an order; And a ninth step of notifying the seller of the order by using the registrant reply information of the product selected by the subscriber when the subscriber selects the order.

The above and other objects and features and advantages of the present invention will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an integrated advertisement service providing system according to an exemplary embodiment of the present invention. Integrated advertisement service providing system is composed of the main server 10, the product database unit 20, subscriber management server 30, the web server 40, the product buyer terminal 1 and the public network 50, such as the Internet and the like It is connected with the merchandise seller terminal 2.

The main server 10 includes an electronic quote generation unit 12, an ordering and registration unit 14, and a purchase condition optimization unit 16. The electronic estimate generation unit 12 serves to generate an electronic estimate for at least one product selected by the subscriber, which is a product purchaser, from the product database unit 20. In the present invention, a product refers to a production service according to the video advertisement display device standard registered by a video advertisement display device manufacturer (hereinafter referred to as a video advertisement display device production product) and a video advertisement display device registered by a video advertisement display device vendor. Equipment sales service (hereafter, video advertisement display device sales product), video advertisement display device rental advertisement registration service registered by the rental company (hereafter, video advertisement display device rental product), place advertisement registered video advertisement display device installation Place rental service (hereinafter, rented goods) according to the term, the production service (advertisement production goods) according to the advertisement type registered by the advertisement producer is used as a generic term.

The ordering and registration unit 14 serves to notify the seller of the product selected by the subscriber. The ordering and registration unit 14 retrieves the reply contact number of the registrant of the product included in the electronic quotation generated by the electronic quotation generation unit 12 from the product database unit 20 or the subscriber management server 30, and sends the electronic estimate to the registrant. Send it.

The main server 10 may further include a purchase condition optimizer 16. The purchase condition optimizer 16 generates a combination of products that meet the requirements of the subscriber among the products stored in the database 20 and transmits them to the purchaser terminal 1. For example, if the subscriber requests the total advertising budget as the upper limit, a combination of products corresponding to the budget is generated and transmitted to the subscriber.

More preferably, the main server 10 may further include a reverse auction processing unit. The reverse auction processing unit stores the reverse auction product presented by the subscriber in the reverse auction product database 26 when the subscriber intends to reverse auction on a specific product, and informs the seller of the reverse auction product about the reverse auction bidding and inquires about the bidding. Perform the function.

The commodity database unit 20 includes a video advertisement display device production product database 21 and a video advertisement display device sales product database 22 including the seller information of each product and price information of each product for each product category. , The video advertisement display device rental product database 23, the place rental product database 24, and the advertisement production database 26. The commodity database 20 preferably further includes a reverse auction commodity database 26 to perform the function of registering the reverse auction commodity when the buyer wants the reverse auction for a specific commodity.

The subscriber management server 30 stores subscriber information and performs a function of authenticating a subscriber. The subscriber information includes the subscriber's personal information, address, telephone number, reply email address, etc., and stores the subscriber's ID and password to authenticate the subscriber upon login.

The web server 40 communicates with the subscriber terminals 1, 2 through the public network 50, provides a subscriber interface such as web page data, and transmits the subscriber's input to the main server 10. To perform.

2 is a diagram illustrating a method for providing an integrated advertisement service according to the present invention. The advertisement service providing method is roughly classified into a product registration routine (S100) and a product purchase routine (S300) routine. First, the subscribers 1 and 2 log in to the service through the web server 40 to start providing the service (S10). At this time, the web server 40, for example, sends a login screen for inquiring the ID and password to the subscriber terminal (1, 2), subscriber management server 30 is a subscriber through the subscriber terminal (1, 2) It authenticates whether the entered ID and password are registered subscribers.

When the subscriber logs in, the product is registered (S20) or the product is purchased (S30). If the subscriber chooses to register the product, the product registration routine is performed (S100). In case the product purchase routine (S300) is performed. Preferably, when the subscriber selects a product purchase, the customer may further inquire (S40) whether to make an optimized purchase, and may further perform the optimization purchase routine (S200) when the subscriber selects it.

Hereinafter, each routine will be described with reference to FIGS. 3 to 6.

According to the product registration routine (S100) shown in FIG. 3, first, a product that a subscriber (2) who is a product seller registers is a video advertisement display device production product, a video advertisement display device sale product, and a video advertisement display device. A first step (S110) is performed to select a product category of the rental product, the place rental product, and the advertisement production product.

Next, the subscriber proceeds to the second step (S120, S130) to register the product by inputting the detailed description of the product, the reply information of the subscriber, the price information of the product. The detailed description of the product may include a video advertisement display device production product and a video advertisement display device sale product, which may be a standard of the video advertisement display device, an image of the video advertisement display device, and features. In the case of a device rental product, the location of the place where the video advertisement display device is installed, the actual image of the video advertisement display device, the number of advertisement exposures at the place where the video advertisement display device is installed, the distribution of advertisement exposure personnel by age, gender distribution, etc. Information. In the case of a place rental product, it may be information such as a location of a place where the video advertisement display device is to be installed, a number of advertisement exposure people at a place where the video advertisement display device is to be installed, an age distribution of advertisement exposure people, and a gender distribution. In the case of an advertisement production product, information such as a type of advertisement such as a text advertisement, a still image advertisement, a video advertisement, and an advertisement quantity such as 30 seconds, one minute, and three minutes may be information.

The subscriber's reply information refers to information such as an e-mail address, a telephone number, a fax number, an address, etc., to be notified when a subscriber, a buyer, wants to purchase the product.

When the subscriber completes the input of the product detail information, the main server 10 displays the product input by the subscriber in the first step of the database 21, 22, 23, 24, 25, 26 of the database unit 20. Stores in the category database corresponding to the category selected in.

The individual product information stored in the database unit 20 through the above process is provided to the subscriber 1 who is a buyer in a product purchase routine or an optimized purchase routine which will be described later.

5 is a flowchart illustrating a product purchase routine according to the present invention.

First, when the subscriber 1, a buyer, selects a video advertisement display device production product (S310), the main server 10 searches for a list of the corresponding product in the video advertisement display device production database 21, and then reads the subscriber terminal. A third step of outputting to (1), performing an individual purchase routine (S312) for the subscriber (1) to select a desired product from the list of the corresponding product, and then inquiring whether to select a place rental product (S340); Go through.

When the subscriber 1 selects a video advertisement display selling product (S320), the main server 10 searches for a list of the corresponding product in the video advertisement display selling product database 22, and the subscriber terminal (1). After performing the individual purchase routine (S322) to the subscriber 1 to select the desired product from the list of the corresponding product, and goes through the fourth step of inquiring (S340) whether to select more venue rental products.

When the subscriber 1 selects a video advertisement display device rental product (S320), the main server 10 searches for a list of the corresponding product in the video advertisement display device rental product database 23, and then the subscriber terminal 1. After outputting to the subscriber (1) to perform the individual purchase routine (S332) to select the desired product from the list of the corresponding product, and goes through the fifth step of inquiring (S350) whether to select more advertising production products . Since the video advertisement display device rental product is to rent the already installed video advertisement display device, the individual purchase routine of the video advertisement display device sale product (S312) and the individual of the video advertisement display device sale product Unlike the purchase routine (S322), it does not ask whether to select a place rental product (S340), and immediately proceeds to the advertisement production product selection (S250).

When the subscriber 1 selects the place rental product (S340), the main server 10 retrieves the list of the corresponding product from the place rental product database 24 and outputs it to the subscriber terminal 1, and the subscriber 1 After performing the individual purchase routine (S342) to select a desired product from the list of the corresponding product, and goes through the sixth step (S350) inquires whether to select more advertising production products.

When the subscriber 1 selects the advertisement production product (S350), the main server 10 retrieves the list of the corresponding product from the advertisement production database 24 and outputs it to the subscriber terminal 1, and the subscriber ( 1) performs a seventh step of performing the individual purchase routine (S352) to select a desired product from the list of the corresponding product. Since the individual purchase routine (S352) of the advertisement production product is not a product directly related to the image advertisement display device, it may be located at the end of the product purchase routine as in the embodiment of the present invention, It may also be performed.

When the product selection process of the subscriber is finished, the electronic quotation generation unit 12 generates a total quotation for all the products selected by the subscriber, the main server 10 outputs the entire tour attendant to the subscriber terminal 1 to the subscriber ( 1) to go through the eighth step (S360) to inquire whether the order. At this time, the electronic quote includes the price of the products selected by the subscriber 1, information on the subscriber 2 who registered the goods, and the like.

Next, when the subscriber 1 selects an order (S370), the ordering and registration unit 12 notifies the seller 2 of the order using the reply information of the registrant 2 of the product selected by the subscriber 1, respectively. The product purchase routine S300 is completed by going through the ninth step.

4 illustrates an optimization purchase routine S200 according to an embodiment of the present invention. In the optimized purchase, the subscriber (1), who is a buyer, does not need to search for each product by category to create a combination of products that meet his needs. 1) It is recommended function. The combination of goods may be, for example, "combination of a video advertisement display production product, a place rental product, and an advertisement production product", "a combination of a video advertisement display display sale product, a place rental product, and an advertisement production product. It means that the subscriber 1 as an advertiser, such as "a combination of a video advertisement display device rental product and an advertisement production product", is integrated with all the advertisement products necessary for the advertisement display device. The condition of the desired product combination means, for example, a condition desired by an advertiser, such as a total advertising budget required for an advertisement of a video advertisement display device, an age group or a gender target group of the advertisement, and the like.

The optimization purchase routine is performed by the subscriber through the tenth step S210 of inputting the total advertising budget through the subscriber terminal 1, and the purchase condition optimization unit 16 stores the price information of the individual product stored in the product database unit 20. By using, the combination of the video advertisement display device production products and place rental products and advertising production products that do not exceed the total advertising budget, the combination of the video advertisement display device sales products and place rental products and advertising production products, And an eleventh step of generating a combination of the video advertisement display device rental product and the advertisement production product (S230) and outputting it to the subscriber 1 (S240). For example, if the subscriber enters 10 million won as the total advertising budget, the combination of the 5 million won video advertisement display sales product, the 3 million won video advertisement display rental product, and the 2 million won advertisement production product. Combinations that do not exceed the total advertising budget are generated and recommended to subscriber 1. In the case of rental goods, the product price information is a rental cost that is uniform for a period such as a monthly rent or an annual rent.

In this case, the product combination list output to the subscriber 1 may be provided in a sorted order in the order of advertisement effect or advertisement effect for the target advertisement target. First, the process of sorting in the order of advertisement effect will be described. When a subscriber (2) who is a seller registers a video advertisement display device rental product or a location rental product, each database 23 or 24 displays an advertisement exposure for each product. By further storing the time, the number of advertisement exposure information, the subscriber (1) as a buyer of the result of calculating the advertising effect by using the advertisement exposure time, advertisement exposure number information for each combination of products generated by the purchase condition optimization unit 16 You can tell it to print more. The advertisement exposure time means the time when the advertisement is actually executed, and the number of advertisement exposures is the number of people passing through the location where the video advertisement display device is installed or installed at the time of advertisement execution or the average of the video advertisements per day. Means the number of persons passing through the location where the display is to be installed or installed. Thus, the subscriber 1 as a buyer can accurately predict the expected effect of the advertisement through this method.

More preferably, when the subscriber (2) who is a seller registers the video advertisement display device rental product and location rental product, each database (23, 24) is the age distribution information or gender distribution information of the advertising exposure for each product By further storing the, it is possible to further output the result of calculating the advertising effect for the specific advertisement target for each combination of products generated by the purchase condition optimization unit 16 to the subscriber (1) as a buyer. For example, in the case of cosmetic advertisements where women are the main customers, advertising using video advertisement displays installed in women's main facilities such as women's university premises or warehouse-type retail stores, rather than advertisements for unspecified majority such as subway premises. More effective.

Next, the subscriber 1 undergoes a twelfth step (S250) of selecting a desired combination among the combinations of the products, and the electronic quotation generation unit 12 receives the full estimate for the combination of the products selected by the subscriber 1. Outputs to (1) and goes through a thirteenth step (S270) inquiring the subscriber 1 whether to order.

When the subscriber 1 selects an order, the ordering and registration unit 14 optimizes by going through a fourteen step of notifying the seller 2 of the order using the registrant reply information of the product selected by the subscriber 1, respectively. The purchase routine S200 ends.

6 shows a flowchart of the individual purchase routines S312, S322, S332, S342, and S352 according to the embodiment of the present invention. According to a preferred embodiment of the present invention, in addition to the general product purchase that designates a desired product through a list, as a subscriber (1) as a buyer bids reverse auction conditions, the subscriber (2) as a seller of a plurality of corresponding categories may bid. . That is, when the subscriber wants reverse auction bidding (S410), the reverse auction conditions are input (S412) to register in the reverse auction product database 26, and the subscribers (2) registered as sellers of the corresponding products are inquired whether the reverse auction bidding. Step S416 may be further included. Through such reverse auction purchase, the subscriber 1, which is a buyer, can purchase an advertisement product at a low cost.

As described above, according to the integrated advertisement service providing system and method according to the present invention, since various types of advertisement products are categorized and provided to subscribers, the subscribers do not need to directly contact various related companies and integrate the images. Advertisement Display Device Provides the effect of collectively concluding an advertising contract. In addition, by automatically generating and providing the product combinations of the desired conditions, the subscriber can eliminate the trouble of searching all the list of products stored in the database.

In addition, preferred embodiments of the present invention are disclosed for the purpose of illustration, those skilled in the art will be able to make various modifications, changes, additions, etc. within the spirit and scope of the present invention, such modifications and modifications belong to the scope of the claims You will have to look.

Claims (10)

A web server communicating with the subscriber station through a public network; A subscriber management server storing subscriber information and authenticating the subscriber; Video advertisement display device manufacturing product database, video advertisement display device sales product database, video advertisement display device rental product database, place rental product database including seller information of each product and price information of each product by product category And a product database unit including an advertisement production database; Integrated advertisement service, comprising a main server including an order and registration unit for notifying the subscriber's selection to the seller of the product selected by the subscriber, the electronic quote generation unit for generating and issuing the electronic estimate of the product selected by the subscriber to the subscriber Providing system. The method of claim 1, wherein the main server, Receives the total advertising budget from the subscriber and combines the video advertisement display device production product and the place rental product and the advertisement production product according to the advertising budget, and the video advertisement display device sale product and the place rental product and the advertisement production product And a purchase condition optimization unit for generating a combination and a combination of the video advertisement display device rental product and the advertisement production product. The method of claim 2, The video advertisement display device rental product database further includes an advertisement exposure time and an advertisement exposure number of the place where the video advertisement display device is installed for each video advertisement display device rental product; And the place rental product database further includes advertisement exposure time information and advertisement exposure headcount information of a place where the video advertisement display device is to be installed for each place rental product. The purchase condition optimization unit, the integrated advertising service providing system further comprises a function to notify the subscriber by calculating the advertising effect expected by the combination of the product through the advertisement exposure time information and the advertisement exposure number information. The method according to claim 1 or 2, The subscriber management server classifies a subscriber who is a product seller by the product category, The database unit further includes a reverse auction product database for storing the reverse auction product registered by the product buyer for each category, The main server may further include a reverse auction processing unit for inquiring whether a new product is registered in the reverse auction database to a subscriber who is a seller of a product belonging to the same category as the product from the subscriber management server. Providing system. A first step of a subscriber logging in to an integrated advertising service; A second step of performing a product registration routine when the subscriber wants to register a product; And A third step of performing a product purchase routine when the subscriber wants to purchase a product; In the second process, the subscriber selects one of the product categories of the video advertisement display production product, the video advertisement display sales product, the video advertisement display rental device, the place rental product, and the advertisement production product. First step; And And a second step in which the subscriber registers the product by inputting detailed description of the product, reply information of the subscriber, price information of the product, The third step may include a third step of, when the subscriber selects a product manufactured by the advertisement display device, outputs a list of the corresponding products, receives the subscriber's selection, and inquires whether to select a place rental product; A fourth step of, if the subscriber selects a video advertisement display selling product, receives a selection of the subscriber by outputting a list of corresponding products, and inquires whether to select a place rental product; A fifth step of, if the subscriber selects the video advertisement display device rental product, outputs a list of corresponding products to receive the selection of the subscriber, and inquires whether to select the advertisement production product further; A sixth step of, if the subscriber selects a place rental product, outputs a list of corresponding products to receive the selection of the subscriber, and inquires whether to select an advertisement production product further; And A seventh step of receiving a selection of a subscriber by outputting a list of corresponding products when the subscriber selects an advertisement production product; An eighth step of outputting an overall quotation for all products selected by the subscriber to the subscriber and inquiring whether the subscriber places an order; And a ninth step of notifying the seller of each order using the subscriber's reply information of the product selected by the subscriber when the subscriber selects the order. The method of claim 5, wherein If the subscriber wants to optimize the purchase further comprises the fourth step of performing an optimization purchase routine, The fourth process may include a tenth step in which a subscriber inputs a total advertising budget; The combination of the image advertisement display device production product and the place rental product and the advertisement production product that does not exceed the total advertising budget, the combination of the video advertisement display device sale product and the place rental product and the advertisement production product, and the video advertisement product An eleventh step of generating a combination of the display device rental product and the advertisement production product and outputting the same to the subscriber; A twelfth step of the subscriber selecting a desired combination among the combinations of the products; A thirteenth step of outputting a full quotation for the combination of products selected by the subscriber to the subscriber and inquiring whether the subscriber places an order; And And a fourteenth step of notifying the seller of each order using the subscriber's reply information of the product selected by the subscriber when the subscriber selects the order. The method of claim 6, In the second step, when registering the video advertisement display device rental product, location rental product, the advertisement exposure time, advertisement exposure number information for each product is further registered; The eleventh step may further include outputting a result of calculating an advertisement effect to a subscriber by using the advertisement exposure time and advertisement exposure number information for each combination of products. The method of claim 7, wherein In the second step, when registering the video advertisement display device rental product and location rental product, the distribution information for each age of the advertising exposure personnel for each product is further registered, The eleventh step may further include outputting a result of calculating an advertisement effect for each age by using the age-specific distribution for each product combination to a subscriber. The method according to claim 7 or 8, In the second step, when registering the video advertisement display device rental product and location rental product, the gender distribution information of the advertising exposure personnel for each product is further registered, The eleventh step may further include outputting a result of calculating a gender advertisement effect to the subscriber by using the gender distribution for each combination of products. The method according to claim 5 or 6, The third, fourth, fifth, sixth, and seventh steps, If the subscriber wants reverse auction bidding, the method further comprises the step of registering by entering the reverse auction conditions, and inquiring whether the reverse auction bids to the sellers of the product category.