JP2021149620A - Information processing device, information processing method, and information processing program - Google Patents

Abstract

To provide an information processing device, an information processing method, and an information processing program which aim at increasing the number of sales or sales of a product or a service sold in a shop on a website.SOLUTION: An information processing device includes site switching detection means which detects that a user who has viewed, on a content site that is a collection of contents of the same kind, content related to a product or a service sold in electronic commerce moves from the content site to a website, and when the user purchases the product or the service related to the content, a reward is provided to the creator of the content based on information obtained by a content information obtaining means and purchase information obtained by a purchase information obtaining means.SELECTED DRAWING: Figure 3

Description

The present invention relates to an information processing device, an information processing method, and an information processing program used for electronic commerce.

In an electronic commerce where a user purchases a product from an electronic shopping site member store on the Internet, a website administrator (operator) who has made a predetermined contract advertises the product or service provided by the electronic shopping site member store. Affiliate (performance fee) that gives a success fee to the website that posted the advertisement according to the profit generated when the advertiser's product or service etc. posted on the website is purchased by the visitor of the website An electronic commerce method called (type of advertising) is known. In the conventional affiliate advertising, the advertisement selected by the e-commerce site operating organization is generally posted on the contracted website.

In such a posting method, there is a problem that the intention of the website administrator is not reflected. On the other hand, the manager of the website that becomes the sales promotion partner selects the desired store from the pre-registered electronic shopping site member stores and requests participation, and the sales promotion partner and the store have a tie-up relationship. An invention has been proposed in which an affiliate ID (identification information) is issued to a sales promotion partner when the sales promotion partner is established so that the affiliate advertisement is posted on the website (Patent Document 1).

JP-A-2002-236834

According to the electronic commerce method described in Patent Document 1, although the intention of the website administrator regarding the products and services to be posted is reflected, the increase in sales depends on the benefits to be given, and the products and services There is a problem that there is a limit to the increase in profits of member stores because it is not possible to sufficiently increase the number of purchases of products and services and the increase in sales due to the characteristics and attractiveness of the products.

The present invention has been made by paying attention to the above-mentioned problems, and an object of the present invention is an information processing device capable of sufficiently increasing the number of sales and sales of products and services of stores on a website. The purpose is to provide an information processing method and an information processing program.
Another object of the present invention is to increase the user's purchase desire for the products and services posted on the site by the creator as a sales partner who posts the content on his / her own website or the website of the electronic commerce site operating organization. The purpose is to provide information processing devices, information processing methods, and information processing programs that increase the motivation and motivation to create content, thereby making great profits for electronic shopping site member stores and sales partners.

In order to solve the above problems, the information processing device according to the invention of claim 1 of the present application is
Site movement detection that detects that a user who has viewed content related to a product or service listed on a website related to electronic commerce on a content site that collects and makes the content viewable has moved from the content site to the website. Means and
When the site movement is detected by the site movement detection means, the content information acquisition means for acquiring the information related to the affiliate service of the content viewed on the content site before the movement, and the content information acquisition means.
A purchase information acquisition means for acquiring purchase information when a user who has moved to the website purchases the product or service related to the content on the website.
It is characterized by including a reward determining means for determining a reward to be given to the creator of the content based on the information acquired by the content information acquiring means and the purchase information acquired by the purchasing information acquiring means. do.

The invention according to claim 2 is the information processing apparatus according to claim 1.
The content is characterized by being a moving image introducing a product or service.

The invention according to claim 3 is the information processing apparatus according to claim 1 or 2.
The purchase information is characterized by including creator identification information given to the creator of the content.

The invention according to claim 4 is the information processing apparatus according to claim 3.
The reward determining means has a function of totaling the reward for each creator based on the creator identification information.

The invention according to claim 5 is the information processing apparatus according to any one of claims 1 to 4.
The reward includes a normal reward given to the contractor when the product or service is purchased regardless of the content.
The reward determining means is characterized in that, when the creator of the content is a contractor who has the right to receive the ordinary reward, the reward to be given by adding the incentive reward to the ordinary reward is determined.

The invention according to claim 6 is the information processing apparatus according to any one of claims 1 to 5.
The purchase information includes attribute information of the purchaser of the product or service, and is a target condition storage means for storing the conditions of the purchaser who is the sales target set for each type of the product or service related to the content. When,
A matching determination means for determining matching by comparing the attribute information of the purchaser with the conditions,
It is provided with a ranking means for ranking creators who created the content based on the determination result by the matching determination means.
The reward determining means is characterized in that the reward to be given to each creator is determined according to the rank determined by the ranking means.

The invention according to claim 7 is the information processing apparatus according to claim 6.
Further provided with a distribution rate determining means for determining the reward distribution rate according to the rank determined by the ranking means.
The reward determining means is characterized in that the reward to be given to each creator is determined according to the distribution rate determined by the distribution rate determining means.

The invention according to claim 8 is the information processing apparatus according to claim 6 or 7.
It is characterized by further providing a rank disclosure means that makes the rank determined by the ranking means visible from the seller terminal.

The invention according to claim 9 is the information processing apparatus according to any one of claims 6 to 8.
The purchaser's condition is characterized by including at least the gender or generation information of the purchaser of the goods or services.

The invention according to claim 10 is the information processing apparatus according to any one of claims 1 to 9.
It is characterized by comprising an information transmission means for transmitting the reward determined by the reward determination means and the information of the creator to which the reward is given to an external server that provides the affiliate service.

The invention according to claim 11 is the information processing apparatus according to any one of claims 1 to 10.
The content site is characterized in that it is a site provided by a server that operates a website related to the electronic commerce.

The invention according to claim 12 is the information processing device according to any one of claims 1 to 11.
A remittance confirmation means for confirming whether or not the user who purchased the product or service has remitted the consideration for the purchased product or service is provided.
The reward determination means determines the reward to be given to each creator when the remittance is confirmed by the remittance confirmation means.

The invention according to claim 13 is the information processing apparatus according to any one of claims 1 to 12.
The movement from the content site to the website is performed based on the address information of the website on the Internet displayed in the vicinity of the content viewed on the content site.

The information processing method according to the invention of claim 14 is
Detects that a user who browses content related to a product or service listed on a website related to electronic commerce on a content site that collects and browses the same type of content has moved from the content site to the website. Site move detection step and
When a site move is detected in the site move detection step, a content information acquisition step for acquiring information about an affiliate service of the content viewed on the content site before the move, and a content information acquisition step.
A purchase information storage step for storing purchase information when a user who has moved to the website purchases the product or service related to the content on the website.
It is characterized by including a reward determination step of determining a reward to be given to the creator of the content based on the information acquired in the content information acquisition step and the purchase information stored in the purchase information storage step. do.

The information processing program according to the invention of claim 15
Computer,
Detects that a user who browses content related to a product or service listed on a website related to electronic commerce on a content site that collects and browses the same type of content has moved from the content site to the website. Site movement detection means,
Content information acquisition means, which acquires information about affiliate services of the content viewed on the content site before the movement when the site movement is detected by the site movement detection means,
A purchase information storage means for storing purchase information when a user who has moved to the website purchases the product or service related to the content on the website.
It is characterized in that it functions as a reward determination means for determining a reward to be given to the creator of the content based on the information acquired by the content information acquisition means and the purchase information stored in the purchase information storage means. And.

According to the present invention, it is possible to sufficiently increase the number of sales and sales of products and services of stores on the website, and a great advantage can be obtained for stores participating in electronic commerce, sales promotion partners, and electronic commerce site operating organizations. .. In addition, according to the present invention, a creator as a sales partner who posts content on his / her own website or on the website of an e-commerce site operating organization increases the user's desire to purchase products and services posted on the site. It has the effect of increasing the motivation and motivation to create content, which can greatly benefit e-commerce site merchants and sales partners.

It is the schematic which shows the structure of the affiliation system which concerns on 1st Embodiment of this invention. It is a screen block diagram which shows an example of the screen of the moving image site in 1st Embodiment of this invention. It is a flowchart which shows the processing flow of the whole system in 1st Embodiment of this invention. It is a screen block diagram which shows an example of the information input screen of the purchaser in the shopping site server (Shp site server) which constitutes the system of 1st Embodiment of this invention. It is a flowchart which shows an example of the processing procedure in the shopping site server (Shp site server) which constitutes the system of 1st Embodiment of this invention. It is a schematic block diagram which shows the 2nd Embodiment of the affiliation system which concerns on this invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
(First Embodiment)
FIG. 1 is a schematic configuration diagram of a first embodiment of a system for embodying an electronic commerce method including an affiliate function of the present invention (hereinafter, referred to as an affiliate system).

[System configuration]
As shown in FIG. 1, the affiliate system of the present embodiment includes a server (hereinafter referred to as a Shp site server) 11 that provides a shopping site (product site) and a process of registering a creator as an advertisement creator who desires an affiliate. Affiliate server 12 that handles payment processing of advertisements, creator terminals 13 owned or managed by creators, terminals 14 of users who use shopping sites, and terminals 15 of sellers of products and services that are advertisers. It is configured to prepare.

The terminals 13 to 15 are each composed of information processing devices such as a personal computer (PC), a smartphone, and a tablet terminal, and between the servers 11 and 12 and the terminals 13 to 15, a communication network such as the Internet (not shown) is used. They are connected to each other so that they can communicate with each other via data.
The Shp site server 11 is managed by, for example, an e-commerce site operating organization, and the affiliate server 12 is managed by, for example, an affiliate service intermediary. In the present embodiment, the Shp site server 11 and the affiliate server 12 are configured by separate data processing devices (computers), but they may be configured as one server having both functions.

Like a normal server, the Shp site server 11 includes a control unit composed of a microprocessor and the like, a storage unit (including a database) composed of an HDD (hard disk drive) and a semiconductor memory for storing programs and exhibitor information, and the like. It is configured to include a communication unit that performs data communication via a communication network, a display unit consisting of a liquid crystal display, and an input operation unit consisting of a keyboard and a mouse.
In the present embodiment, various functions, a site movement detection means, a content information acquisition means, a purchase information storage means, which will be described later, are used in cooperation with the control unit constituting the Shp site server 11 and the program stored in the storage unit. Means for determining rewards for creators, means for ranking creators, means for determining the distribution rate of rewards, means for transmitting information, means for confirming remittance, etc. are realized, but these means may be realized by replacing them with circuits.

[Shopping site server function]
In the present embodiment, the Shp site server 11 includes a seller (member store) information registration function, a shop site management function, a sales information receiving function, a fee management function, and the like as functions of the shopping site. The storage unit (database) of the Shp site server 11 stores seller (member store) information, listing information (product and service information), target layer information, sales history information, and the like as website information in a file format. .. Here, the target group information is information in which the e-commerce site operating organization determines in advance the target purchasing group (gender, age or generation, residential area, etc.) according to the item of the product, the type of concept or service, and the genre. Is.

The Shp site server 11 receives the sales information of the sale and purchase established on the shopping site and the sales information related to the affiliate ID (identification information) from the seller terminal 15 by the sales information receiving function, and stores the sales information in the database. do. In addition, the fee management function calculates fees for each seller according to the use of the shopping site system and manages the information.
In addition, each seller master file of the Shp site server 11 is an area for storing the store name, password, store URL, e-mail address, address, telephone number, FAX number, store description, partner compensation rate, etc. for each shop site ID. To be equipped. The sales information file includes an area for storing the date, time, customer name, sales amount, confirmation flag, etc. for each shop site ID and affiliate ID. The fee file includes an area for storing the year / month, the fee, and the receipt flag for each shop site ID.

[Affiliate server function]
The affiliate server 12 has a sales promotion partner management function, and executes partner registration, partner ID management, store selection affiliate application, keyword management, and reward information report. The affiliate server 12 publishes a page for partner registration on the site by the partner registration function, and manages the registration information in a file format in a database, for example, when eligibility is examined based on the input information and permission is given. do. In addition, the partner ID management function issues a partner ID to a normal partner at the time of partner registration and manages it in a database in a file format. Specifically, the sales promotion partner master file stores the partner name, password, store URL, email address, address, telephone number, FAX number, account information, and the like.

In addition, the affiliate server 12 uses the store selection affiliate application function to disclose store information to creators who wish to post videos and become sales promotion partners, and the creators select products or services of the store they want to advertise. , To be able to apply for affiliates. Then, the affiliate management function issues a creator ID and an affiliate ID at the time of affiliate registration, and manages them in a file format in a database in the same manner as the partner ID. In addition, the affiliate server 12 has a function of calculating the normal performance reward of the sales promotion partner by the reward information reporting function, and managing and reporting the information.

Further, in the present embodiment, the creator creates a video about the product or service selected by the creator and uploads or posts it to the website managed by the creator or the video site provided by the electronic commerce site operating organization. Then, when the user who viewed the video purchases the product or service, the affiliate server 12 has a function of adding an incentive reward in addition to the normal performance reward and paying the performance reward. Therefore, the information of the product name or the service name of the advertisement target is stored in the partner master file.

FIG. 2 shows an example of a moving image site screen displayed on the display unit of the user terminal 14. As shown in FIG. 2, a list of available videos V1, V2, V3 ... Is displayed on the screen of the video site, and when one of them is selected, the selected video is displayed in the playback window PW. Is displayed. Then, in the vicinity of this playback window PW (directly below in FIG. 2), the URL (Uniform Resource Locator) of the website linked to the video, or a character string or the like that substitutes for it, and the video number or affiliate ID are displayed. The URL is configured to move to the linked website when a character string or the like is clicked or tapped.

Although not particularly limited, in the present embodiment, regarding the incentive reward, the Shp site server 11 aggregates the incentive rewards of all creators on a monthly basis, for example. In addition, the Shp site server 11 determines the matching between the attributes of the purchaser and the target layer information based on the purchase history information, and ranks the participating creators as higher as the creators who created the advertising video with a higher degree of matching. It has a function to calculate the reward amount by determining the distribution rate of the incentive reward according to the rank.
Then, the incentive reward of each creator calculated by the Shp site server 11 is transmitted to the affiliate server 12, and the affiliate server 12 is configured to add the incentive reward to the normal performance reward and pay the creator.

Further, the Shp site server 11 performs store / partner management, sales / commission / reward management, and statistical information processing by the management function. Here, the store / partner management provides a store information, a browsing of partner information, and a search function. Sales / commission / reward management provides sales information for each store, commission browsing, search and update, reward information browsing for partners, and search and update functions. The statistical information provides a function for viewing statistical information such as the number of stores, the number of partners, the sales amount, the commission amount, and the reward amount. The reward file includes a year / month, reward and payment flag for each partner ID (including creator ID).

[Process flow of the entire system]
Next, in the affiliate system shown in FIG. 1, the creator created and posted a video of the advertisement for any of the products or services exhibited on the shopping site of the Shp site server 11, and viewed the video. A series of flow from the user purchasing the product or service to the payment of the affiliate performance fee will be described with reference to the flowchart of FIG.

In this system, the seller who wants to sell the product or service first sells the product or service to the shop pink site of the Shop site server 11 using the seller terminal (PC) 15 (step S1). Next, the creator browses the shopping site from the creator terminal (PC) 13 and selects one of the products or services that he / she wants to create a video of the advertisement from among the many products and services that are on sale. (Step S2). Before making a selection, it is assumed that the creator has registered as a creator with the affiliate server 12.

Subsequently, the creator specifies a product or service and applies for an affiliate contract by video from the PC 13 to the affiliate server 12. At this time, the application may be configured using a predetermined platform provided by the affiliate server 12.
In response to this, the affiliate server 12 examines the eligibility and the like and determines the success or failure of the contract (step S3). Specifically, first, it is determined whether or not the applicant is a registered creator, and if it is registered, an application is made to create an advertisement video for the product or service listed on the shopping site. Notify the seller's terminal (PC) 15 together with the creator's information, and inquire whether or not to permit. Then, if permission is given, the creator terminal (PC) 13 is notified that the contract has been established, and the creator ID and password are given.

Next, the creator receives the product or service for which the video is to be created from the seller and creates the review video (step S5). The provision of goods or services may be paid or unemployed. Further, when the creator creates and posts a video of a plurality of products or services, an ID (affiliate ID) for identifying the video is acquired from the affiliate server 12.

After that, the creator uploads or posts the created review video to the website managed by the creator terminal (PC) 13 or the video site operated by the electronic commerce site operating organization (step S6). Then, the review video posted by a plurality of users is viewed on the user terminal (PC) 14 (step S7). When posting a review video, the creator inputs the ID and the URL of the shopping site where the product or service introduced in the video is posted, and it is added to the video data and sent to operate the video site. The URL is displayed together with the review video depending on the server.

Next, when the user who viewed the posted review video clicks or taps the URL displayed on the video site, the user moves to the store site indicated by the URL (step S8). Here, the destination site is the electronic store of the seller in the shopping site provided by the Shp site server 11, but the site is moved to the store site in the server managed by the seller. Is also good. Then, when moving to the store site indicated by the URL, information about the video viewed by the user (for example, affiliate ID or creator ID) is transmitted to the Shp site server 11, and the information received by the Shp site server 11 is the viewing history of the video. Is stored as (step S9).

On the other hand, a user who has moved to a store site can check the contents of the product or service introduced in the video, or move to a price comparison site and compare it with the price of a product or service on another shopping site to purchase. Judge whether to do it or not. Then, when it is decided to purchase, the user terminal (PC) 14 opens the order screen on the site of the Shp site server 11 and, for example, puts the selected product or service in the virtual shopping cart, and then, for example, FIG. Enter the necessary information such as address, name, and age on the purchaser information input screen as shown in the above, perform the prescribed order procedure such as confirming the purchase or operating the send button, and accept the payment from the Shop site server 11 and request the price. Receive (step S10).

The purchaser information input screen shown in FIG. 4 is provided with a field VNC for inputting the number of the moving image viewed immediately before the purchase or the affiliate ID. By filling in this field, it is possible to know that the Shp site server 11 is a user who has viewed the video and decided to purchase it. Further, a check box CB for inputting whether or not to view the moving image before purchase may be provided on this input screen.
After step S10, the user who ordered the product or service sends money to the seller (member store), the seller confirms it, ships the product or provides the service (step S11), and the transaction is completed. finish. When the transaction is completed, sales information may be transmitted (completion report) from the seller terminal (PC) 15 to the Shp site server 11.

On the other hand, the Shp site server 11 that receives and accepts the order for the product or service from the user terminal (PC) 14 stores the purchase history of the product or service together with the affiliate ID, and transmits the data related to the purchase history to the affiliate server 12. (Step S12). Then, the affiliate server 12 determines the affiliate reward amount (including the incentive reward amount) to be paid to the creator, and transmits it to the seller terminal (PC) 15 (step S13). When the seller terminal (PC) 15 receives a cost request including the affiliate reward amount, the seller terminal (PC) 15 remits a predetermined advertising cost and affiliate reward to the Shp site server 11 (step S14).

The Shp site server 11 aggregates the incentive rewards from a plurality of sellers participating in the affiliate service, determines the distribution rate of the incentive rewards based on the ranking of creators separately implemented, and sells the incentive rewards together with the distribution rate. The incentive reward received from the person is remitted to the affiliate server 12 (step S15). Then, the affiliate server 12 calculates the incentive reward amount to be paid to each creator based on the received distribution rate, remits the money, and completes a series of processes (step S16). In addition, benefits (points, etc.) may be given to users who have viewed the video and purchased the product or service.

[Processing on the Shp site server]
FIG. 5 shows a detailed flow of the process executed by the Shp site server 11 in the process flow shown in FIG. 3, specifically, the process after step S9 of FIG. Hereinafter, the process of FIG. 5 executed by the Shp site server 11 will be described. The processing flow of FIG. 5 is based on the fact that the user moves from the video site where the affiliate target video is uploaded to the store site and accepts the order (purchase application) for the product or service provided by the store site. Is started.

When the Shp site server 11 receives an order (purchase application) for a product or service, it first determines whether or not the user has moved from the video site uploading the affiliate target video to the store site (step S21). .. Here, if it is determined that the movement is not from the video site uploading the affiliate target video to the store site (No), the process proceeds to the normal sales processing.

On the other hand, in step S21, when the Shp site server 11 determines that the video site has moved to the store site, it acquires the affiliate ID of the viewed video and stores the acquired ID (step S22). Note that moving from the video site to the store site means that if the server that operates the video site and the server that operates the store site are the same, a cookie in the storage device of the server or You can find out by looking at the cache. Further, in this case, the affiliate ID of the video viewed by the user can be obtained by referring to the information of the product or service of the store site and the information in the video site (server).

On the other hand, when the user moves from a video site operated by a server different from the server that operates the store site, the affiliate ID entered on the information input screen shown in FIG. 4 and the product to be purchased are introduced in the video. It is determined that the user has viewed the video based on the information indicating that the video has been displayed, and the affiliate ID is stored. When the input information is not an affiliate ID but a moving image number, for example, the affiliate ID of the moving image is acquired and stored from the table data indicating the correspondence between the moving image number and the affiliate ID stored in the storage device in advance.
Further, when the server that operates the video site and the server that operates the store site are the same, the Shp site server 11 can acquire the affiliate ID from the storage device in the server, so that the acquired affiliate ID can be input to the information input screen. It is also possible to display it in the video number field and omit input by the user.

In the next step S23, the input information of the purchaser is confirmed, and the price information of the product or service to be purchased is transmitted to the user terminal 13 and stored in the storage device.
Next, the Shp site server 11 determines whether or not the order has been canceled or remitted (step S24). Then, when the order is canceled, the affiliate ID stored in step S21 is deleted (step S25). On the other hand, when it is confirmed that the remittance has been made, the process proceeds to step S26, and the purchase information such as the store ID, the price, and the attributes of the purchaser is stored. Here, the attributes of the purchaser include gender, age or generation, residential area, and the like.

After that, the Shp site server 11 transmits the affiliate ID and the purchase information to the affiliate server 12 (step S27). In addition, matching is determined by comparing the information about the target layer determined in advance for each moving image with the conditions such as the attributes of the purchaser (step S28). In this matching determination, the degree of matching may be calculated according to the degree of matching (exact match, partial match, etc.). Subsequently, the creators are ranked based on the purchase history (total purchase record) and the matching determination result (step S29).

Next, the Shp site server 11 calculates, bills, and receives the advertising expenses and affiliate rewards to be charged to each member store (advertiser) on a monthly basis, for example (step S30). Then, when the receipt is confirmed, the distribution rate of the performance reward to each creator is determined based on the rank of the creator determined in step S29, and the reward amount is calculated (step S31). By confirming receipt and determining the distribution rate of performance rewards to creators, it is possible to avoid payment of rewards to creators when there is no remittance from the store owner.

After that, the total of the affiliate service consignment fee and the performance fee paid to each creator calculated in step S31 is remitted to the administrator (intermediary) of the affiliate server 12 (step S32). Also, at this time, a list describing the performance fee amount or distribution rate is sent for each creator.
In the above embodiment, the creators are ranked in consideration of the degree of matching between the purchaser and the target layer, but the ranking may be simply based on the total purchase record, or the ranking may be performed. Instead, the distribution rate may be determined according to the total purchase record of each video. Further, the system may be configured so that the rank of the creator determined by the Shp site server 11 can be viewed by the seller terminal (advertiser PC) 15.

Further, the rank of the creator determined by the Shp site server 11 may be transmitted to the affiliate server 12 so that the affiliate server 12 can be viewed by the seller terminal (advertiser PC) 15. .. As a result, for example, when a seller on a shopping site wants to advertise a newly developed new product or service, he / she finds a creator with a high rank and makes an affiliate contract with that creator with an incentive reward to create a video. You will be able to request.

[The invention's effect]
According to the affiliate system of the above embodiment, the creator makes an affiliate contract with the store, creates content (video) that introduces the products or services handled by the store on the shopping site, and creates the content site (video). By uploading or posting to the site), users who browse the content can be motivated to purchase the product or service.
Therefore, it is possible to sufficiently increase the number of sales and sales of products and services of stores on the website, stores that participated in electronic commerce with affiliate services, content creators (creators) as sales promotion partners, and electronic commerce. Great benefits for the site operator. In addition, sales activities can be promoted advantageously, which can greatly contribute to the activation of electronic commerce.

In addition, as a sales partner who posts the content on its own website or posts it on the website of the e-commerce site management organization in order to give the creator of the content a reward that is the sum of the normal affiliate reward and the incentive reward. Creators can increase the motivation and motivation to create content that motivates users to purchase products and services posted on the site, and by creating excellent content, products in stores on the website It is possible to sufficiently increase the number of sales and sales of services and services.

In addition, among various contents, videos have a high appeal to users, so by creating a video as content that the creator introduces the product or service and uploading or posting it on the video site, the product is sent to the user who viewed the video. Or it can increase the willingness to purchase services.
On the other hand, the user who has viewed the video can know in detail how to handle the product and the content of the service by the video before purchasing the product or service.

Furthermore, the conditions of the purchaser who is the sales target are set for each type of product or service, the attribute information of the purchaser is compared with the above conditions to make a matching judgment, and the creator (creator) is based on the judgment result. The rewards given to each creator are determined according to the rank, so more rewards are given to the creators of the content that could further increase the purchasing motivation of the users. Therefore, it is possible to increase the motivation and motivation of creators to create content.

(Second Embodiment)
FIG. 6 shows a second embodiment of a system capable of realizing affiliate services.
In this second embodiment, the redirect server 16 is provided between the Shp site server 11 and the creator terminal 13. When a video site is operated on the creator terminal 13 and the uploaded video includes a review video related to an affiliate, when a user who visits the site browses the review video and clicks the corresponding URL. , Move to the redirect server 16. Then, in the redirect server 16, the URL is converted into the URL of the shopping site of the store that provides the product or service to be introduced, and the user is moved to the shopping site.

According to this embodiment, the redirect server 16 stores information about affiliates, for example, and determines whether or not a user who has moved to the server 16 has viewed a review video created by a creator who has an affiliate contract. By having the above, it is possible to acquire and store the browsing history information of the review video related to the affiliate without significantly modifying the program of the Shp site server 11. Then, the redirect server 16 can also realize a function of calculating the affiliate incentive performance reward and transmitting it to the affiliate server 12.
Further, the normal affiliate reward can be transmitted from the Shp site server 11 to the affiliate server 12 as before, and the affiliate server 12 can be combined with the incentive performance reward from the redirect server 16 and paid to the creator.

Further, as shown by a broken line in FIG. 6, a redirect server 17 is provided between the creator terminal 13 and the affiliate server 12, and for example, this server 17 can be used to acquire browsing history information of review videos related to affiliates, or as an incentive for affiliates. It may be configured to calculate the performance reward and send it to the affiliate server 12.
In addition, the site that supports the activities of the creator is also provided with a function of supporting the contract of the affiliate service according to the present invention. For example, the creator terminal 13 visits the creator support site and creates a review video of the product or service. If you wish to receive the affiliate service, click the predetermined URL displayed on the site to move to the redirect server 17, display the affiliate service contract screen using the content, and display the affiliate server 12 It may be configured so that the contract procedure can be processed instead of.

Although the embodiments of the present invention have been described above, the present invention is not limited to the above embodiments. For example, in the above embodiment, a moving image is given as an example of the content created by the creator. However, in addition to the moving image, the "content" in the present specification includes a website such as a still image (photograph), a song, an animation, a game, and an illustration. It also includes creations that can be posted to, and such content can also be used to allow creators to advertise products or services listed on shopping sites and earn affiliate rewards. be.

11 Shopping site server (Shp site server)
12 Affiliate server 13 Creator terminal 14 User terminal 15 Seller terminal 16 Redirect server

Claims (15)

Site movement detection that detects that a user who has viewed content related to a product or service listed on a website related to electronic commerce on a content site that collects and makes the content viewable has moved from the content site to the website. Means and
When the site movement is detected by the site movement detection means, the content information acquisition means for acquiring the information related to the affiliate service of the content viewed on the content site before the movement, and the content information acquisition means.
A purchase information acquisition means for acquiring purchase information when a user who has moved to the website purchases the product or service related to the content on the website.
A reward determination means for determining a reward to be given to the creator of the content based on the information acquired by the content information acquisition means and the purchase information acquired by the purchase information acquisition means.
An information processing device characterized by being equipped with. The information processing device according to claim 1, wherein the content is a moving image introducing a product or service. The information processing device according to claim 1 or 2, wherein the purchase information includes creator identification information given to the creator of the content. The information processing device according to claim 3, wherein the reward determining means has a function of totaling the reward for each creator based on the creator identification information. The reward includes a normal reward given to the contractor when the product or service is purchased regardless of the content.
The claim is characterized in that, when the creator of the content is a contractor who has the right to receive the ordinary reward, the reward determining means determines a reward to be given by adding an incentive reward to the ordinary reward. The information processing apparatus according to any one of 1 to 4. The purchase information includes attribute information of the purchaser of the product or service, and is a target condition storage means for storing the conditions of the purchaser who is the sales target set for each type of the product or service related to the content. When,
A matching determination means for determining matching by comparing the attribute information of the purchaser with the conditions,
It is provided with a ranking means for ranking creators who created the content based on the determination result by the matching determination means.
The information processing device according to any one of claims 1 to 5, wherein the reward determining means determines a reward to be given to each creator according to a rank determined by the ranking means. Further provided with a distribution rate determining means for determining the reward distribution rate according to the rank determined by the ranking means.
The information processing device according to claim 6, wherein the reward determining means determines a reward to be given to each creator according to the distribution rate determined by the distribution rate determining means. The information processing device according to claim 6 or 7, further comprising a rank disclosure means that enables the rank determined by the ranking means to be viewed from the seller terminal. The information processing device according to any one of claims 6 to 8, wherein the purchaser's conditions include at least gender or generation information of the purchaser of the goods or services. Claims 1 to 9 include an information transmitting means for transmitting the reward determined by the reward determining means and the information of the creator to which the reward is given to an external server that provides the affiliate service. The information processing apparatus according to any one of the above. The information processing device according to any one of claims 1 to 10, wherein the content site is a site provided by a server that operates a website related to the electronic commerce. A remittance confirmation means for confirming whether or not the user who purchased the product or service has remitted the consideration for the purchased product or service is provided.
The information processing device according to any one of claims 1 to 11, wherein the reward determining means determines a reward to be given to each creator when the remittance is confirmed by the remittance confirmation means. A claim characterized in that the movement from the content site to the website is performed based on the address information of the website on the Internet displayed in the vicinity of the content viewed on the content site. The information processing apparatus according to any one of 1 to 12. Detects that a user who browses content related to a product or service listed on a website related to electronic commerce on a content site that collects and browses the same type of content has moved from the content site to the website. Site move detection step and
When a site move is detected in the site move detection step, a content information acquisition step for acquiring information about an affiliate service of the content viewed on the content site before the move, and a content information acquisition step.
A purchase information storage step for storing purchase information when a user who has moved to the website purchases the product or service related to the content on the website.
A reward determination step for determining a reward to be given to the creator of the content based on the information acquired in the content information acquisition step and the purchase information stored in the purchase information storage step.
An information processing method characterized by including. Computer,
Detects that a user who browses content related to a product or service listed on a website related to electronic commerce on a content site that collects and browses the same type of content has moved from the content site to the website. Site movement detection means,
A content information acquisition means for acquiring information on affiliate services of the content viewed on the content site before the movement when the site movement is detected by the site movement detection means.
A purchase information storage means for storing purchase information when a user who has moved to the website purchases the product or service related to the content on the website.
A reward determination means for determining a reward to be given to the creator of the content based on the information acquired by the content information acquisition means and the purchase information stored in the purchase information storage means.
An information processing program characterized by functioning as.

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