JP7212643B2 - Information processing device, information processing method and information processing program - Google Patents

Description

The present invention relates to an information processing device, an information processing method, and an information processing program used in electronic commerce.

In electronic commerce where users purchase products from electronic shopping site member stores on the Internet, website administrators (operators) who have entered into a predetermined contract may advertise products or services provided by electronic shopping site member stores. Affiliate that gives a success fee to the website that posted the advertisement according to the profit generated when the website viewer purchases the advertiser's product or service posted on the website (result fee) There is known an electronic commerce method called type advertising). In conventional affiliate advertisements, advertisements selected by an electronic commerce site operating organization are generally posted on contracted websites.

In such a posting method, there is a problem that the intention of the administrator of the website is not reflected. On the other hand, the administrator of the website that will be the sales promotion partner selects the desired store from the pre-registered e-shopping site participating stores and requests participation, and the partnership relationship between the sales promotion partner and the store An invention has been proposed in which an affiliate ID (identification information) is issued to a sales promotion partner and an affiliate advertisement is posted on a website when a is established (Patent Document 1).

JP-A-2002-236834

According to the electronic commerce method described in Patent Literature 1, although the intention of the website administrator is reflected in regards to the products and services posted, the increase in sales is dependent on the privileges given, and the products and services do not increase. There is a problem that there is a limit to the increase in the profits of member stores because the number of purchases of products and services and the increase in sales cannot be sufficiently increased due to the characteristics and attractiveness of the stores.

The present invention has been made with a focus on the above-mentioned problems, and the purpose thereof is to provide an information processing device capable of sufficiently increasing the number of sales and sales of products and services of stores on websites. An object of the present invention is to provide an information processing method and an information processing program.
Another object of the present invention is to increase the desire of users to purchase products and services posted on the site by creators who post content on their own website or on the website of an electronic commerce site operating organization as a sales partner. To provide an information processing device, an information processing method, and an information processing program by which an electronic shopping site member store and a sales partner can obtain a large profit by increasing motivation and willingness to create contents.

In order to solve the above problems, the information processing apparatus according to the invention of claim 1 of the present application includes:
Site movement detection for detecting that a user who viewed content related to products or services exhibited on a website related to electronic commerce on a content site where content is collected and made available for viewing has moved from the content site to the website. means and
content information acquisition means for acquiring creator identification information for specifying the creator of the content viewed on the content site before the move when the site move detection means detects the site move;
purchase information acquisition means for acquiring purchase information when a user who has moved to the website purchases the product or service related to the content on the website;
remuneration determination means for determining a remuneration to be given to the content creator based on the creator identification information acquired by the content information acquisition means and the purchase information acquired by the purchase information acquisition means;
a permitting means for receiving an application for content creation related to the product or service and permitting content creation;
The content site is characterized by making it possible to view the content whose creation is permitted by the permission means.

The invention according to claim 2 is the information processing apparatus according to claim 1,
A ranking means for ranking creators who created the content ,
The remuneration determination means is characterized by determining a remuneration to be given to each creator according to the rank determined by the ranking means .

The invention according to claim 3 is the information processing apparatus according to claim 2,
The purchase information includes attribute information of the purchaser of the product or service.
Matching determination means for determining matching by comparing conditions of a purchaser as a sales target set for each type of the product or service related to the content with attribute information of the purchaser,
The ranking means ranks creators who have created the content based on the determination result of the matching determination means .

The invention according to claim 4 is the information processing apparatus according to claim 3,
The purchaser conditions are characterized by including at least sex or generation information of the purchaser of the product or service .

The invention according to claim 5 is the information processing apparatus according to any one of claims 2 to 4 ,
Further comprising a distribution ratio determining means for determining a distribution ratio of the reward according to the rank determined by the ranking means;
The remuneration determining means is characterized by determining the remuneration to be given to each creator according to the distribution rate determined by the distribution rate determining means .

The invention according to claim 6 is the information processing apparatus according to any one of claims 2 to 5 ,
It is characterized by further comprising rank disclosure means for making the rank determined by the ranking means available for inspection from the exhibitor's terminal .

The invention according to claim 7 is the information processing apparatus according to any one of claims 1 to 6 ,
The content is characterized in that it is a video introducing a product or service .

The invention according to claim 8 is the information processing apparatus according to any one of claims 1 to 7 ,
The remuneration determining means is characterized by having a function of summing up the remuneration for each creator based on the creator identification information.

The invention according to claim 9 is the information processing apparatus according to any one of claims 1 to 8 ,
Said remuneration includes a normal remuneration given to the contractor when purchasing goods or services unrelated to said content,
The remuneration determination means is characterized by determining the remuneration to be given by adding an incentive remuneration to the normal remuneration when the creator of the content is a contractor who has the right to receive the normal remuneration .

The invention according to claim 10 is the information processing apparatus according to any one of claims 1 to 9,
It is characterized by comprising an information transmitting means for transmitting the reward determined by the reward determining means and the information of the creator to whom the reward is given to an external server that provides affiliate services.

The invention according to claim 11 is the information processing apparatus according to any one of claims 1 to 10,
The content site is characterized by being a site provided by a server that manages the website relating to electronic commerce.

The invention according to claim 12 is the information processing device according to any one of claims 1 to 11,
Provided with remittance confirmation means for confirming whether the user who purchased the product or service has remitted the consideration for the purchased product or service,
The remuneration determination means is characterized by determining a remuneration to be given to each creator when remittance is confirmed by the remittance confirmation means.

The invention according to claim 13 is the information processing apparatus according to any one of claims 1 to 12,
The movement from the content site to the website is performed based on the address information of the website on the Internet displayed near the content viewed on the content site.

A computer-executed information processing method according to the invention of claim 14 comprises:
Detecting that a user who browses content related to goods or services exhibited on a website related to electronic commerce on a content site that collects and browses the same type of content moves from the content site to the website. a site movement detection step;
a content information acquisition step of acquiring creator identification information for specifying the creator of the content viewed on the content site before the migration when the site migration is detected in the site migration detection step;
a purchase information storage step of storing purchase information when a user who has moved to the website purchases the product or service related to the content on the website;
a remuneration determination step of determining a remuneration to be given to the content creator based on the creator identification information acquired in the content information acquisition step and the purchase information stored in the purchase information storage step;
a permission step of receiving an application for content creation related to the product or service and permitting content creation;
The content site is characterized in that the content whose creation is permitted by the permission step can be browsed.

An information processing program according to the invention of claim 15,
the computer,
Detecting that a user who browses content related to goods or services exhibited on a website related to electronic commerce on a content site that collects and browses the same type of content moves from the content site to the website. site movement detection means;
content information acquisition means for acquiring creator identification information for specifying the creator of the content viewed on the content site before the move when the site move detection means detects the site move;
purchase information storage means for storing purchase information when a user who has moved to the website purchases the product or service related to the content on the website;
remuneration determination means for determining a remuneration to be given to the content creator based on the creator identification information acquired by the content information acquisition means and the purchase information stored in the purchase information storage means;
functioning as a permitting means for accepting applications for content creation related to the product or service and permitting content creation;
The content site is characterized in that the content whose creation is permitted by the permission means can be browsed.

According to the present invention, it is possible to sufficiently increase the number of sales and sales of products and services of stores on the website, and great merits can be obtained for stores participating in electronic commerce, sales promotion partners, and electronic commerce site management organizations. . In addition, according to the present invention, creators as sales partners who post content on their own website or on the website of an electronic commerce site operating organization increase the desire of users to purchase products and services posted on the site. There is an effect that the motivation and willingness to create contents are increased, and thereby the electronic shopping site member store and the sales partner can obtain a large profit.

1 is a schematic diagram showing the configuration of an affinity system according to a first embodiment of the present invention; FIG. 4 is a screen configuration diagram showing an example of a screen of a video site according to the first embodiment of the present invention; FIG. 4 is a flow chart showing the flow of processing in the entire system according to the first embodiment of the present invention; FIG. 4 is a screen configuration diagram showing an example of a purchaser's information input screen in the shopping site server (Shp site server) that constitutes the system of the first embodiment of the present invention; It is a flowchart which shows an example of the procedure of a process in the shopping site server (Shp site server) which comprises the system of 1st Embodiment of this invention. FIG. 2 is a schematic configuration diagram showing a second embodiment of an affinity system according to the present invention;

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
(First embodiment)
FIG. 1 is a schematic configuration diagram of a first embodiment of a system (hereinafter referred to as an affiliate system) for realizing an electronic commerce method including an affiliate function of the present invention.

[System configuration]
As shown in FIG. 1, the affiliate system of the present embodiment includes a server (hereinafter referred to as a Shp site server) 11 that provides a shopping site (merchandise site), and registration processing of a creator as an advertisement creator who wishes to become an affiliate. Affiliate server 12 responsible for payment processing of rewards, etc., creator terminal 13 owned or managed by the creator, terminal 14 of the user who uses the shopping site, and terminal 15 of the seller of the product or service as an advertiser. configured with.

The terminals 13 to 15 are each composed of an information processing device such as a personal computer (PC), a smartphone, or a tablet terminal, and a communication network such as the Internet (not shown) is connected between the servers 11 and 12 and the terminals 13 to 15. are connected so as to be able to communicate with each other via the
The Shp site server 11 is managed, for example, by an electronic commerce site operating organization, and the affiliate server 12 is managed, for example, by an affiliate service intermediary. In this embodiment, the Shp site server 11 and the affiliate server 12 are configured as separate data processing devices (computers), but they may be configured as one server having both functions.

The Shp site server 11, like a normal server, includes a control unit made up of a microprocessor, etc., a storage unit (including a database) made up of a HDD (hard disk drive) or a semiconductor memory for storing programs, exhibitor information, etc. It comprises a communication unit for performing data communication via a communication network, a display unit such as a liquid crystal display, an input operation unit such as a keyboard and a mouse, and the like.
In this embodiment, various functions, site movement detection means, content information acquisition means, purchase information storage means, Remuneration determination means for creators, creator ranking means, remuneration distribution ratio determination means, information transmission means, remittance confirmation means, etc. are implemented, but these means may be implemented by replacing them with circuits.

[Shopping site server functions]
In this embodiment, the Shp site server 11 has, as shopping site functions, an exhibitor (affiliated store) information registration function, a shop site management function, a sales information reception function, a commission management function, and the like. The storage unit (database) of the Shp site server 11 stores website information such as exhibitor (affiliated store) information, exhibition information (product and service information), target demographic information, sales history information, etc. in file format. . Here, the target demographic information is the information predetermined by the e-commerce site operating organization regarding the target purchasing demographic (gender, age or generation, residential area, etc.) according to the type of product, concept, service type, and genre. is.

The Shp site server 11 uses the sales information reception function to receive the sales information of the transactions made at the shopping site and the sales information associated with the affiliate ID (identification information) from the exhibitor terminal 15 and store it in the database. do. In addition, the commission management function calculates the commission for each exhibitor according to the system usage of the shopping site and manages the information.
Each exhibitor master file of the Shp site server 11 stores store name, password, store URL, e-mail address, address, telephone number, FAX number, store description, partner remuneration rate, etc. for each shop site ID. Prepare. The sales information file has areas for storing the date, time, customer name, amount of sales, determination flag, etc. for each shop site ID and affiliate ID. The fee file has areas for storing the year/month, fee, and receipt flag for each shop site ID.

[Functions of Affiliate Server]
Affiliate server 12 has sales promotion partner management functions, and performs partner registration, partner ID management, store selection affiliate application, keyword management, and reward information reporting. Affiliate server 12 uses the partner registration function to publish a page for partner registration on the site. For example, if the eligibility is examined based on the input information and permission is given, the registration information is managed in a file format in a database. do. In addition, a partner ID management function issues a partner ID to a normal partner at the time of partner registration and manages it in a database in a file format. Specifically, the sales promotion partner master file stores the partner name, password, store URL, e-mail address, street address, telephone number, FAX number, account information, and the like.

In addition, the affiliate server 12 uses the store selection affiliate application function to disclose store information to creators who wish to post videos and become sales promotion partners, and allows creators to select products or services of stores they want to advertise. , to enable affiliate applications. An affiliate management function issues creator IDs and affiliate IDs at the time of affiliate registration, and manages them in a file format in a database in the same manner as partner IDs. Affiliate server 12 also has a remuneration information reporting function to calculate normal performance remuneration for sales promotion partners, and to manage and report the information.

Furthermore, in this embodiment, the creator creates a video about the product or service selected by the creator, and uploads or posts the video on a website managed by the creator or a video site provided by an electronic commerce site operating organization. The affiliate server 12 has a function of paying performance rewards by adding incentive rewards in addition to normal performance rewards when a user viewing the moving image purchases the product or service. Therefore, the partner master file stores information on the product name or service name to be advertised.

FIG. 2 shows an example of a video site screen displayed on the display unit of the user terminal 14. As shown in FIG. As shown in FIG. 2, a list of videos V1, V2, V3, . . . that can be viewed is displayed on the screen of the video site. Is displayed. In the vicinity of this playback window PW (immediately below in FIG. 2), the URL (Uniform Resource Locator) of the website linked to the video, or a character string or the like in its place, and the video number or affiliate ID are displayed. When the URL or character string is clicked or tapped, it is configured to move to the linked website.

Although not particularly limited, in the present embodiment, the Shp site server 11 aggregates incentive rewards for all creators on a monthly basis, for example. In addition, the Shp site server 11 determines the matching between the purchaser's attribute and the target group information based on the purchase history information, and ranks the participating creators higher as they create promotional videos with a higher degree of matching. It has a function of ranking so as to determine the distribution rate of incentive remuneration according to the rank and calculating the remuneration amount.
Then, the Shp site server 11 transmits the calculated incentive reward for each creator to the affiliate server 12, and the affiliate server 12 adds the incentive reward to the normal result reward and pays the creator.

Furthermore, the Shp site server 11 performs store/partner management, sales/commission/remuneration management, and statistical information processing through management functions. Here, the store/partner management provides browsing and searching functions for store information and partner information. Sales/commission/remuneration management provides functions for viewing, searching, and updating sales information for each store, commissions, and viewing, searching, and updating partner compensation information. Statistical information provides a statistical information browsing function such as the number of stores, the number of partners, the amount of sales, the amount of commission, and the amount of remuneration. The remuneration file includes year/month, remuneration, and payment flag for each partner ID (including creator ID).

[Processing flow of the entire system]
Next, in the affiliate system shown in FIG. 1, the creator created and posted a promotional advertisement video for any of the products or services exhibited on the shopping site of the Shp site server 11, and viewed the video. A series of flows from the purchase of a product or service by a user to the payment of an affiliate performance fee will be described with reference to the flowchart of FIG.

In this system, first, a seller who wants to sell a product or service uses the seller's terminal (PC) 15 to put up a product on the shopping site of the Shp site server 11 (step S1). Next, the creator browses the shopping site from the creator terminal (PC) 13 and selects one product or service for which he/she wishes to create an advertisement video from among many exhibited products and services. (step S2). It is assumed that the creator has already registered with the affiliate server 12 before making the selection.

Subsequently, the creator designates a product or service and applies for an affiliate contract by animation from the PC 13 to the affiliate server 12 . At this time, the application may be made using a predetermined platform provided by the affiliate server 12 .
In response to this, affiliate server 12 examines eligibility and the like to determine whether the contract is successful or not (step S3). Specifically, first, it is determined whether the applicant is a registered creator, and if the applicant is already registered, there is an application to create a promotional video for products or services listed on the shopping site. The terminal (PC) 15 of the exhibitor is notified of the event together with the creator's information, and an inquiry is made as to whether or not to permit it. Then, when there is permission, the creator terminal (PC) 13 is notified that the contract has been concluded, and a creator ID and password are given.

Next, the creator receives the product or service for which the video is to be created from the exhibitor, and creates a review video (step S5). It does not matter whether the goods or services are provided for a fee or without work. Also, when a creator creates and posts videos of a plurality of products or services, an ID (affiliate ID) for identifying videos is obtained from the affiliate server 12 .

After that, the creator uploads or posts the created review video to a website managed by him/herself or a video site operated by an electronic commerce site management organization using the creator terminal (PC) 13 (step S6). Then, review videos posted by a plurality of users are viewed on the user terminal (PC) 14 (step S7). When posting a review video, the creator will enter the ID and the URL of the shopping site where the product or service introduced in the video is posted, and will be attached to the video data and sent to operate the video site. The URL is displayed together with the review video by the server.

Next, when the user viewing the posted review video clicks or taps the URL displayed on the video site, the user moves to the shop site indicated by the URL (step S8). In this case, the destination site is the electronic store of the exhibitor in the shopping site provided by the Shp site server 11, but the site is moved to the store site in the server managed by the exhibitor. Also good. Then, when moving to the store site indicated by the URL, information (for example, affiliate ID or creator ID) related to the video viewed by the user is transmitted to the Shp site server 11, and the information received by the Shp site server 11 is the viewing history of the video. is stored as (step S9).

On the other hand, users who go to the store site can check the contents of the product or service introduced in the video, go to the price comparison site and compare the price of the product or service on other shopping sites and make a purchase. decide whether or not to Then, when he/she decides to purchase, on the user terminal (PC) 14, after opening the order screen on the site of the Shp site server 11 and inserting the selected product or service into the virtual shopping cart, for example, as shown in FIG. 2. Enter necessary items such as address, name, age, etc. on the purchaser information input screen as shown in , perform predetermined order procedures such as confirming the purchase or operating the send button, and accept and request payment from the Shp site server 11. is received (step S10).

Note that the purchaser information input screen shown in FIG. 4 is provided with a field VNC for inputting the number of the video viewed immediately before purchase or the affiliate ID. By filling in this column, the Shp site server 11 can grasp that the user browsed the moving image and decided to purchase it. Also, this input screen may be provided with a check box CB for inputting whether or not the moving image is viewed before purchase.
After step S10, the user who ordered the product or service remits money to the seller (member store), the seller confirms it, ships the product or provides the service (step S11), and the transaction is completed. finish. When the transaction is completed, the seller terminal (PC) 15 may send the sales information to the Shp site server 11 (completion report).

On the other hand, the Shp site server 11 that has received and accepted the order for the product or service from the user terminal (PC) 14 stores the purchase history of the product or service together with the affiliate ID, and transmits data related to the purchase history to the affiliate server 12. (Step S12). Affiliate server 12 then determines the affiliate reward amount (including the incentive reward amount) to be paid to the creator, and transmits it to exhibitor terminal (PC) 15 (step S13). When the exhibitor terminal (PC) 15 receives the charge including the affiliate reward amount, it remits the predetermined advertising cost and the affiliate reward to the Shp site server 11 (step S14).

The Shp site server 11 aggregates the incentive rewards from multiple exhibitors participating in the affiliate service, determines the distribution rate of the incentive rewards based on the ranking of the creators separately performed, and displays the products together with the distribution rate. remittance to the affiliate server 12 (step S15). Affiliate Server 12 then calculates the amount of incentive remuneration to be paid to each creator based on the received distribution rate, remits the amount, and a series of processing ends (step S16). It should be noted that benefits (points, etc.) may also be given to users who have viewed the moving images and purchased products or services.

[Processing in the Shp site server]
FIG. 5 shows the detailed flow of the processing executed by the Shp site server 11 in the flow of processing shown in FIG. 3, specifically the processing after step S9 in FIG. The processing of FIG. 5 executed by the Shp site server 11 will be described below. The processing flow of FIG. 5 is based on the fact that the user moves from the video site where the affiliate target video is uploaded to the store site and receives an order (purchase application) for a product or service provided by the store site. is started.

When the Shp site server 11 receives an order (purchase application) for a product or service, it first judges whether or not the user has moved from the video site uploading the affiliate target video to the store site (step S21). . Here, if it is determined that the user is not moving from the video site uploading the affiliate target video to the store site (No), the process proceeds to normal sales processing.

On the other hand, when the Shp site server 11 determines in step S21 that the user has moved from the video site to the shop site, it acquires the affiliate ID of the viewed video and stores the acquired ID (step S22). In addition, if the server that operates the video site and the server that operates the store site are the same, the fact that you have moved from the video site to the store site is a cookie in the storage device of the server or You can tell by looking at cache. In this case, the affiliate ID of the video viewed by the user can be obtained by referring to the product or service information on the store's site and the information in the video site (server).

On the other hand, when the user comes from a video site operated by a server different from the server that operates the store site, the affiliate ID entered on the information input screen shown in FIG. Based on the information indicating that the user has viewed the moving image, the affiliate ID is stored. If the input information is a moving picture number instead of an affiliate ID, the affiliate ID of the moving picture is acquired from table data indicating the correspondence between the moving picture number and the affiliate ID stored in advance in the storage device, for example, and stored.
Further, when the server that manages the video site and the server that manages the shop site are the same, the Shp site server 11 can acquire the affiliate ID from the storage device in the server. It is also possible to display it in the movie number column and omit the input by the user.

In the next step S23, the input information of the purchaser is confirmed, and the price information of the product or service to be purchased is transmitted to the user terminal 13 and stored in the storage device.
Next, the Shp site server 11 determines whether or not the order has been canceled or remittance has been made (step S24). Then, when the order is canceled, the affiliate ID stored in step S21 is deleted (step S25). On the other hand, if it is confirmed that the remittance has been made, the process advances to step S26 to store purchase information such as the store ID, price, and purchaser attributes. Here, the attributes of the purchaser include sex, age or generation, area of residence, and the like.

Thereafter, the Shp site server 11 transmits the affiliate ID and purchase information to the affiliate server 12 (step S27). Also, matching is determined by comparing the information on the target layer determined in advance for each moving image with the purchaser's attributes and other conditions (step S28). In this matching determination, the degree of matching may be calculated according to the degree of matching (perfect match, partial match, etc.). Subsequently, the creators are ranked based on the purchase history (total purchase record total) and the matching determination result (step S29).

Next, the Shp site server 11 calculates, for example, monthly advertising expenses and affiliate reward amounts to be charged to each member store (advertiser), and receives them (step S30). When the receipt is confirmed, the distribution rate of the result reward for each creator is determined based on the rank of the creator determined in step S29, and the reward amount is calculated (step S31). By confirming the receipt and determining the distribution rate of the performance fee to the creator, it is possible to avoid paying the fee to the creator when there is no remittance from the store owner.

After that, the commission for the affiliate service and the sum of the performance fee to be paid to each creator calculated in step S31 are sent to the administrator (broker) of the affiliate server 12 (step S32). Also, at this time, a list is sent that describes the performance reward amount or distribution rate for each creator.
In the above embodiment, the creators are ranked according to the degree of matching between the purchaser and the target layer. Instead, the distribution rate may be determined according to the total purchase record of each video. Also, the system may be configured so that the creator's rank determined by the Shp site server 11 can be browsed by the exhibitor terminal (advertiser PC) 15 .

In addition, the system may be configured so that the rank of the creator determined by the Shp site server 11 is transmitted to the affiliate server 12 and can be browsed by the exhibitor terminal (advertiser PC) 15 on the affiliate server 12. . As a result, for example, when a seller on a shopping site wants to advertise a newly developed new product or service, he or she finds a creator with a high rank, enters into an affiliate contract with that creator with incentive rewards, and creates a video. be able to request.

[The invention's effect]
According to the affiliate system of the above embodiment, after the creator signs an affiliate contract with the store, the content (video) introducing the products or services handled by the store on the shopping site is created, and the content site (video site), you can increase the willingness of users who view the content to purchase the product or service.
Therefore, it is possible to sufficiently increase the number of sales and sales of products and services of stores on the website, stores participating in e-commerce with affiliate services, content creators (creators) as sales promotion partners, and e-commerce There are significant benefits for site management organizations. In addition, it is possible to promote sales activities advantageously and contribute greatly to the activation of electronic commerce.

In addition, as a sales partner who publishes content on its own website or posts it on the website of an e-commerce site management organization in order to give content creators (creators) a reward that adds incentive rewards to regular affiliate rewards Creators can increase the motivation and creative motivation to create content that increases the desire of users to purchase products and services posted on the site, and the creation of excellent content will increase the number of store products on the website. It is possible to sufficiently increase the number and sales of services and services.

In addition, among various contents, videos have a high appeal to users, so creators create videos as content that introduces products or services and upload or post them on video sites so that users who view the videos can see the product. Or it can increase the willingness to purchase the service.
On the other hand, users who have viewed the video can learn in detail how to handle the product and the content of the service from the video before purchasing the product or service.

In addition, conditions for purchasers who are sales targets are set for each type of product or service, the purchaser's attribute information is compared with the above conditions to determine matching, and creators are identified based on the results of the determination. and determine the reward given to each creator according to the rank, so more rewards will be given to content creators (creators) who have been able to increase the user's willingness to purchase. Therefore, it is possible to increase the motivation and willingness of creators to create content.

(Second embodiment)
FIG. 6 shows a second embodiment of a system capable of implementing affiliate services.
In this second embodiment, a redirect server 16 is provided between the Shp site server 11 and the creator terminal 13 . When a video site is operated on the creator terminal 13 and the uploaded video includes a review video related to an affiliate, the user who visits the site browses the review video and clicks the corresponding URL. , to the redirect server 16 . Then, in the redirect server 16, the URL is converted into the URL of the shopping site of the store that provides the product or service to be introduced, and the URL is transferred to the shopping site.

According to this embodiment, the redirect server 16 stores, for example, affiliate information, and determines whether or not the user who has moved to the server 16 has viewed a review video created by a creator who has signed an affiliate contract. , it is possible to acquire and store viewing history information of review videos related to affiliates without significantly modifying the program of the Shp site server 11 . The redirect server 16 can also realize a function of calculating the affiliate's incentive performance reward and transmitting it to the affiliate server 12 .
In addition, normal affiliate rewards can be sent from the Shp site server 11 to the affiliate server 12 as before, and the affiliate server 12 can combine them with incentive performance rewards from the redirect server 16 and pay them to creators.

Furthermore, as indicated by the dashed line in FIG. 6, a redirect server 17 is provided between the creator terminal 13 and the affiliate server 12. For example, this server 17 can be used to acquire viewing history information of review videos related to affiliates, and to provide incentives for affiliates. A configuration may be adopted in which performance rewards are calculated and transmitted to the affiliate server 12 .
In addition, the site that supports the activities of creators is also provided with a function to support contracts for affiliate services according to the present invention. If a user wishes to receive an affiliate service, clicking a predetermined URL displayed on the site moves to the redirect server 17, displays a contract screen for an affiliate service using the content, and sends the affiliate service to the affiliate server 12. It may be configured so that the contract procedure can be processed in place of the .

Although the embodiments of the present invention have been described above, the present invention is not limited to the above embodiments. For example, in the above embodiment, videos were cited as an example of content created by creators, but the "content" in this specification includes still images (photographs), songs, animations, games, illustrations, etc. may include creative works that may be posted on , and may allow creators to use such content to promote products or services offered on the shopping site and earn affiliate commissions. be.

11 shopping site server (Shp site server)
12 Affiliate Server 13 Creator Terminal 14 User Terminal 15 Seller Terminal 16 Redirect Server

Claims (15)

Site movement detection for detecting that a user who viewed content related to products or services exhibited on a website related to electronic commerce on a content site where content is collected and made available for viewing has moved from the content site to the website. means and
content information acquisition means for acquiring creator identification information for specifying the creator of the content viewed on the content site before the move when the site move detection means detects the site move;
purchase information acquisition means for acquiring purchase information when a user who has moved to the website purchases the product or service related to the content on the website;
remuneration determination means for determining a remuneration to be given to the content creator based on the creator identification information acquired by the content information acquisition means and the purchase information acquired by the purchase information acquisition means;
a permitting means for receiving an application for content creation related to the product or service and permitting content creation;
The information processing apparatus, wherein the content site enables viewing of the content whose creation is permitted by the permission means. A ranking means for ranking creators who created the content,
2. The information processing apparatus according to claim 1, wherein said reward determining means determines a reward to be given to each creator according to the rank determined by said ranking means. The purchase information includes the attribute information of the purchaser of the product or service, and the conditions of the purchaser as a sales target and the attribute information of the purchaser set for each type of the product or service related to the content. and matching determination means for determining matching by comparing the
3. The information processing apparatus according to claim 2, wherein said ranking means ranks creators who have created said content based on the result of determination by said matching determination means. 4. The information processing apparatus according to claim 3, wherein the purchaser conditions include at least sex or generation information of the purchaser of the product or service. Further comprising a distribution ratio determining means for determining a distribution ratio of the reward according to the rank determined by the ranking means;
5. The information processing according to any one of claims 2 to 4, wherein said remuneration determining means determines a remuneration to be given to each creator according to the distribution rate determined by said distribution rate determining means. Device. 6. The information processing apparatus according to any one of claims 2 to 5, further comprising rank disclosure means for allowing the rank determined by said ranking means to be browsed from an exhibitor terminal. 7. The information processing apparatus according to any one of claims 1 to 6, wherein the content is a moving image introducing a product or service. 8. The information processing apparatus according to any one of claims 1 to 7, wherein the remuneration determining means has a function of totaling the remuneration for each creator based on the creator identification information. Said remuneration includes a normal remuneration given to the contractor when purchasing goods or services unrelated to said content,
4. The remuneration determining means determines the remuneration to be given by adding an incentive remuneration to the normal remuneration when the creator of the content is a contractor who has the right to receive the normal remuneration. 9. The information processing device according to any one of 1 to 8. 10. An information transmitting means for transmitting the reward determined by the reward determining means and the information of the creator to whom the reward is given to an external server providing affiliate services. The information processing device according to any one of . 11. The information processing apparatus according to any one of claims 1 to 10, wherein the content site is a site provided by a server that operates a website related to electronic commerce. Provided with remittance confirmation means for confirming whether the user who purchased the product or service has remitted the consideration for the purchased product or service,
12. The information processing apparatus according to any one of claims 1 to 11, wherein said remuneration determination means determines a remuneration to be given to each creator when remittance is confirmed by said remittance confirmation means. 3. The movement from the content site to the website is executed based on the address information of the website on the Internet displayed near the content viewed on the content site. 13. The information processing device according to any one of 1 to 12. A computer-executed information processing method comprising:
Detecting that a user who browses content related to goods or services exhibited on a website related to electronic commerce on a content site that collects and browses the same type of content moves from the content site to the website. a site movement detection step;
a content information acquisition step of acquiring creator identification information for specifying the creator of the content viewed on the content site before the migration when the site migration is detected in the site migration detection step;
a purchase information storage step of storing purchase information when a user who has moved to the website purchases the product or service related to the content on the website;
a remuneration determination step of determining a remuneration to be given to the content creator based on the creator identification information acquired in the content information acquisition step and the purchase information stored in the purchase information storage step;
a permission step of receiving an application for content creation related to the product or service and permitting content creation;
The information processing method, wherein the content site enables viewing of the content whose creation is permitted in the permission step. the computer,
Detecting that a user who browses content related to goods or services exhibited on a website related to electronic commerce on a content site that collects and browses the same type of content moves from the content site to the website. site movement detection means;
content information acquisition means for acquiring creator identification information for specifying the creator of the content viewed on the content site before the move when the site move detection means detects the site move;
purchase information storage means for storing purchase information when a user who has moved to the website purchases the product or service related to the content on the website;
remuneration determination means for determining a remuneration to be given to the content creator based on the creator identification information acquired by the content information acquisition means and the purchase information stored in the purchase information storage means;
functioning as a permitting means for accepting applications for content creation related to the product or service and permitting content creation;
The information processing program, wherein the content site enables viewing of the content whose creation is permitted by the permission means.

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