KR20040025357A - How to provide integrated advertising management for your store - Google Patents

Abstract

PURPOSE: A method for offering the AD(ADvertisement) management by integrating the ADs on a shop is provided to easily meet time and fashion of the AD, and collectively manage the AD of each shop by displaying the ADs and the contents loaded from a server to a PDP(Plasma Display Panel), an LCD(Liquid Crystal Display), and a large TV. CONSTITUTION: If a client connects to the service through the Internet, the server transmits a scheduler to the client(S1). The scheduler is compared with the scheduler of the client(S2). If both schedulers are agreed with each other, the ADs and the contents stored in a database are extracted/loaded according to a schedule(S6). If not, the client updates the scheduler with the scheduler transmitted from the server(S4). The ADs and the contents stored in the database of the server are downloaded(S5). The client loads the ADs and the contents from the database of the client according to the schedule(S6). The loaded data is transmitted to an audio/video output device(S7). The data transmitted through the audio/video output device is displayed to the PDP, the LCD, and the large TV.

Description

How to provide integrated advertising management in your store {.}

The present invention relates to a method for providing an advertisement management service incorporating a store's POP, and more particularly, to integrate a POP, a promotional material, a promotional material, and the like installed or attached to each store to advertise, such as a Plasma Display Panel (PDP) and an LCD ( The present invention relates to a method for providing advertisement management for displaying the advertisement on a liquid crystal display), a large TV, and the like.

Accordingly, in the present invention, the server and the client are connected through the Internet, the server edits and stores advertisements and contents, and the client stores advertisements and contents transmitted from the server and stores the stored advertisements and It consists of a device that displays content through PDP (Plasma Display Panel), LCD (Liquid Crystal Display), and large TV.

Advertising is an intentional activity that spreads information about products and services to consumers through various media. It includes TV and radio advertisements, both wired and wireless, and newspapers, magazines, and daily newspapers. This is mainstream. And in an industry that provides most services such as agencies, stores, government offices, banks, restaurants, service industries, or displays profits by displaying products, POPs, promotions, and promotional materials are installed or advertised around each store. In addition, the banner (banner) provided on the Internet site belongs to the category of advertising.

The impact of such advertisements varies greatly depending on time and fashion, and the number of cases where the industry cannot easily cope with the situation is increasing rapidly. As an example, it is assumed that a single company sends the same promotional material to a nationwide agency in the information exchange or advertisement method performed between the company and its distributors nationwide, which causes a lot of cost and manpower consumption. In addition, advertisements that have expired must be removed, but they are often removed after such periods.

In addition, in the case of advertisements that are installed outside advertisements such as POPs, that is, in pedestrian passages, the pedestrians must add inconvenience to the passage of pedestrians and cause interest and interest to see the advertisements. There is a case that makes a store have a antagonism.

Accordingly, the present invention has been proposed to solve the above problems, a server that stores advertisements and contents by replacing the promotional materials and promotional materials attached or installed for advertisement in each store with PDP, LCD, and large-sized TV and transmitted from the server. By loading advertisements and contents from the stored client and displaying them on the loaded PDP, LCD, and large TV, advertisements can be easily coped with according to time and fashion, and advertisements of each store can be managed by the server uniformly. Its purpose is to provide an advertising service that can maintain the beauty of the street by removing the advertisements and the like installed around the store.

1 is an overall configuration according to the present invention

2 is a simplified device configuration according to the present invention

3 is a flowchart of displaying data received from a server at a client.

4 is a flowchart of a real time broadcast by accessing a server from a client

** Description of symbols for important parts of the drawing **

100: server 110: database of the server

111: Scheduler 112: FTP server

200: Client 210: Client's database

220: PDP 10: Internet

The present invention relates to a method for providing an advertisement management service incorporating a store's POP. More specifically, the present invention relates to a PDP (Plasma Display Panel) and an LCD ( The present invention relates to a method for providing an advertisement management service for displaying the advertisement on a liquid crystal display, a large TV, and the like. A client for displaying a client including the data loaded from the database and the data loaded from the database through a video / audio output device, and the server and the client are connected to the Internet.

When described in detail by the accompanying drawings as follows.

1 is an overall configuration diagram according to the present invention.

The server 100 edits advertisements and contents and stores them in the database 110 and transmits the stored advertisements and contents to the plurality of clients 200 and 200-n using the Internet 10. The transmitted data is stored in the databases 210 and 210-n of the respective clients 200 and 200-n, and the plurality of displays are stored through the video / audio / output device 230 (see FIG. 2). It is displayed on the PDP 220 or the LCD 220-n.

The display apparatuses 220 and 220-n may be installed on the glass front of each store, and installed at places where people's eyes and eyes reach a lot of people, and a network connection device and a display for accessing the Internet. It is connected to a client with a system. The client may include any device equipped with a processor and software, such as a set-top box or an Internet TV, to access the Internet.

Advertiser 150 and CP (Contents Provider) may advertise in conjunction with the server to promote their advertising and content. Alternatively, the clients 200 and 200-n may also be advertisers 150 or CPs 160.

2 is a simplified device configuration according to the present invention.

The server 100 including the database 110, the scheduler 111, the FTP server (File Transfer Protocol Sever) and the database 210, the scheduler 211, the FTP client 212, the video / audio output device 230 The client 200 including the server 200 and the server and the client are connected to each other through the Internet 10, and are configured as a PDP 220 which loads advertisements and contents stored in a database of the client and displays them through a video / audio output device. do.

Display devices include LCD and large TV.

The client receives the data (advertisement and content) transmitted from the FTP server 112 of the server from the FTP client 212 of the client and stores the data in the database 210.

The server creates the scheduler in the order of broadcasting the advertisements and contents. The scheduler stores the name of the advertisement, the personality (classification), the time the advertisement is aired, the size of the data, etc., and transmits it to the client through the Internet. The scheduler separately transmits the scheduler, the advertisement, and the content.

The client accesses the server via the Internet, receives the scheduler and the data transmitted from the server, and stores the received data in the database 210 by the FTP client 212. The stored data detects data of an advertisement by the scheduler 211 and displays the detected data on the PDP 220 by the video / audio output device 230.

3 is a flowchart of displaying data received from a server at a client.

When the client accesses the server via the Internet, the server transmits the scheduler stored in the server to the client (step S1). The transmitted scheduler compares with the scheduler of the client (step S2), checking whether the two schedulers match each other (step S3). If the two schedulers match each other, the advertisement and content stored in the database of the server and the advertisement and content stored in the client's database are the same, so the advertisement and content stored in the database of the server are downloaded (down-load). There is no need to do it. In other words, the advertisement and the content stored in the database are detected and loaded according to a schedule (S6).

If the scheduler of the server and the scheduler of the client are different from each other, the client may update the scheduler transmitted from the server because the advertisement and the content stored in the database of the server are up-date, deleted or changed. And download the data of the advertisement and the content stored in the database of the server (step S5).

When the download is complete, the client loads advertisements and content from the client's database according to the schedule (step S6).

The loaded data is transmitted to the video / audio output (step S7), and the data transmitted through the video / audio output is displayed on the PDP, LCD, and large-sized TV (step S8).

4 is a flowchart of a real time broadcast by accessing a server from a client.

When the client connects to the server (step S41), the server receives the Internet broadcast transmitted from the server (step S42). Internet Broadcasting receives text data, video advertisements, and data encoded according to a predetermined format from a client, and displays them on a display device (PDP, LCD, large TV, etc.) (step S44).

In this way, the data transmitted from the server is received from the client, stored in a database and displayed, or advertisements and contents transmitted from the server in real time through internet broadcasting are displayed on the screen through a display device to display advertisements such as POP, promotional material, and promotional material. It is integrated management.

As described above, according to the present invention, the advertisement and the content are transmitted from the server and the server to provide the advertisement and the content by using the POP, the promotional material, the promotional material, and the like, which are stored in the client. By displaying on PDP, LCD, and large TVs, not only can you effectively advertise in each store, but you can also manage the store's advertisements on the server uniformly and deliver the appropriate advertisements and contents to consumers at the right time. have.

In addition, by removing the advertisements such as POP installed around the store, it is possible to keep the aesthetics of the street clean and smooth for pedestrian traffic.

Claims (3)

In a display advertising system, The server 100 including the database 110, the scheduler 111, the FTP server (File Transfer Protocol Sever) and the database 210, the scheduler 211, the FTP client 212, the video / audio output device 230 The client 200 including the server 200 and the server and the client are connected to each other through the Internet 10, and are configured as a PDP 220 which loads advertisements and contents stored in a database of the client and displays them through a video / audio output device. Method of providing advertisement management integrating advertisements of stores In the integrated management advertising system of the store, The server 100 including the database 110, the scheduler 111, the FTP server (File Transfer Protocol Sever) and the database 210, the scheduler 211, the FTP client 212, the video / audio output device 230 The client 200 including the server 200 and the server and the client are connected to each other through the Internet 10, and are configured as a PDP 220 which loads advertisements and contents stored in a database of the client and displays them through a video / audio output device. It is, When the client accesses the server via the Internet, the server transmits the scheduler stored in the server to the client (step S1); Comparing the transmitted scheduler with a scheduler of a client (step S2); Checking whether the two schedulers coincide with each other (step S3); If the schedulers coincide with each other, detecting and loading advertisements and contents stored in a database according to a schedule (S6); If the scheduler of the server and the scheduler of the client are different from each other, the client updating the scheduler transmitted from the server (step S4); Downloading data of advertisements and contents stored in a database of a server (step S5); When the download is complete, the client loads the advertisement and the content from the database of the client according to the schedule (step S6); Transmitting the loaded data to a video / audio output (step S7); Displaying the data transmitted through the video / audio output on a PDP, an LCD, a large TV (step S8); How to provide integrated advertising management for your store's advertising In the integrated management advertising system of the store, Connecting to the server from the client (step S41); Receiving an Internet broadcast transmitted from a server (step S42); Internet broadcasting may include receiving text data, video advertisement, and content encoded according to a predetermined format from a client and displaying the same on a display device (PDP, LCD, large TV, etc.) (step S44); Advertisement management method that integrates the advertisements of the stores advertising by replacing the promotional material, promotions of each store.