KR20010057874A - A POS system having an advertisement function and the advertising method thereof - Google Patents

Abstract

PURPOSE: A POS system having an advertisement function and an advertisement method using the same are provided to beguile the waiting time till a purchasing is completed by performing an advertisement suitable for the purchaser's preference using the POS system. CONSTITUTION: A bar code attached to a product is scanned using a bar code scanner. Information on the product is inputted(S1). A CPU analyzes the information inputted, and recognizes a purchaser's preference or a pattern(S2). Advertisement data relevant to the product or the pattern is read from a memory device(S3). A graphic controller is added into a POS system. An advertisement graphic is formed(S4). A control signal for representing the advertisement data loaded from the CPU is outputted. A display device displays a relevant advertisement frame(S5).

Description

POS system having advertisement function and advertising method using same {A POS system having an advertisement function and the advertising method

The present invention relates to a point of sale (hereinafter referred to as POS) system, and more particularly, to a POS system performing an advertisement function and an advertisement method using the same.

The general POS system is constructed as shown in FIG. 1. Bar code scanner (1) for reading the bar code attached to the purchased goods, a key input unit (2) for converting the electrical signal according to the intention of the seller of goods, and provided through the bar code scanner (1) A main body 3 for recognizing the article according to the information, performing an arithmetic operation according to the information provided through the key input unit 2, and outputting the calculated information, and information provided from the main body 3; A display device 5 displaying a screen for the purchaser to recognize the product, a monitor 6 displaying the same information so that the seller can recognize the printer, and a printer 4 for outputting information on the purchase history in text. It is configured to include. In the display apparatus, the price of the article is displayed at every scanning operation, and the total sum, payment amount, change, etc. are continuously displayed.

In most cases, the buyer of the goods watches the clerk's operation free of charge until the calculation of the purchase price of the goods is performed. As such, there is a need for a device capable of providing an interest to a buyer or performing an advertisement during the time required for purchase and sale.

On the other hand, a device for performing an advertisement while the buyer waits is a "lubricator graphic advertising system" disclosed in US Patent No. 5,945,975. The device performs advertisement through a display device formed at a predetermined portion of the lubricator during the time of injecting the fuel required for the vehicle. However, since such advertisements are irrelevant to the tastes or preferences of consumers, absolute advertisements can be made, but the effect is somewhat insufficient.

It is an object of the present invention to provide an apparatus and advertising method for performing an advertisement suitable for a consumer's buying taste.

Another object of the present invention is to provide a POS device capable of performing an advertisement in a payment process after purchasing a product and an advertisement method using the same.

Still another object of the present invention is to provide an advertisement device and an advertisement method that can be used in addition to an existing POS system.

The structure of the POS system according to the present invention for achieving the above objects is an input device for inputting the information of the goods purchased, a storage device for storing a plurality of goods advertising data, and product information provided through the input device And a display unit for recognizing and detecting the corresponding advertisement data from the storage device and outputting a display control signal, and a display device for displaying the advertisement data to the buyer through the processing unit.

The advertisement method according to the present invention includes an input process of purchasing product information, a process of loading advertisement data corresponding to the input product information, and a display of loaded advertisement data. Characterized by the output process.

1 is a perspective view showing the configuration of a general POS system,

2 is a block diagram showing the configuration of a POS system according to the present invention;

3 is a flowchart illustrating an advertisement method performed through the configuration shown in FIG. 2.

Hereinafter, with reference to the accompanying drawings will be described the configuration of the present invention and its operation.

2 is a block diagram schematically showing the configuration of a POS system according to the present invention. Input device 10 such as a keyboard for reading information of goods purchased by a consumer with a barcode scanner or the like, and inputting control information of the seller, and a storage device for storing advertisement data for each product for a plurality of products ( 30 and a processing unit 20 for recognizing product information provided through the input device 10, detecting corresponding advertisement data from the storage device 30, and outputting a display control signal, and through the processing unit 20. Display device 40 consisting of a printer for printing the purchase product information, etc. made and the display device for displaying the graphic data provided from the processing unit 20 so that the buyer can see, and the new advertising data through the network (NETWORK) advertising data And an advertisement server 50 that provides matching pattern information. In addition, description of the general apparatus of the POS system irrelevant to the gist of the present invention will be omitted.

3 is a flowchart schematically illustrating a process of performing an advertisement method according to the present invention.

Scan the barcode attached to the purchased product using the barcode scanner and input the purchased product information (S1). This information is passed to the central processing unit inside the POS system. In some cases, the central processing unit analyzes the input product information and recognizes a pattern such as a purchase taste or a consumption level of a buyer. In other words, if the purchase price of luxury goods rather expensive compared to the average price of the goods, it can be determined that the premium consumer (S2 process). The advertisement data corresponding to the purchased product or the purchase pattern is read from the storage device (S3 process). Although not shown in FIG. 2, if the display device can perform a video information display function rather than a simple text display, a graphic controller or the like is added to the POS system to form an advertisement graphic (S4). The control unit outputs a control signal for displaying the advertisement data loaded by the central processing unit, and accordingly displays a corresponding advertisement frame on the display device. (S5 course)

In this flowchart, the advertisement is output to the display apparatus. However, the advertisement corresponding to the purchase pattern may be output to the printer on the back of a receipt provided to the buyer or a separate individual sheet in the state where the purchase pattern is determined.

As described above, the present invention can use the POS system to perform an advertisement suitable for the purchaser's taste, can eliminate the free of charge during the waiting time until the sale is completed, in addition to the existing POS system Has the effect of performing advertising.

Claims (11)

Input of purchased product information, Loading the advertisement data corresponding to the purchased product information (loading), Advertising method using a POS system, characterized in that it comprises an output process for displaying the loaded advertising data (display). The method of claim 1; Advertising method using a POS system, characterized in that the process of determining the purchase pattern of the buyer based on the input information of the purchased product. The method of claim 1; Input of the purchase product information advertising method using a POS system characterized in that the bar code (bar code) scanner. The method of claim 1; The advertisement data loading process is read from a storage device external to the POS terminal. The method of claim 1; The output process is an advertising method using a POS system, characterized in that the image information is displayed on the display panel visible to the buyer of the goods. The method of claim 1; The output process is an advertising method using a POS system, characterized in that for outputting video information. An input device for inputting information of a purchased product, A storage device for storing a plurality of product advertisement data; A processing unit for recognizing product information provided through the input device, detecting corresponding advertisement data from the storage device, and outputting a display control signal; POS system having an advertising function, characterized in that it comprises a display device for displaying the advertisement data to the buyer through the processing unit. The method of claim 7; The input device is a POS system having an advertising function, characterized in that the barcode scanner. The method of claim 7; Advertising system stored in the storage device is a POS system having an advertising function, characterized in that the video information. The method of claim 7; And a display device (TFT), wherein the display device has an advertisement function. The method of claim 7; POS system having an advertising function, characterized in that the display device is added to the display device is configured.