KR20120076512A - Advertising method and storage medium thereof - Google Patents

Abstract

PURPOSE: An advertisement method and record media thereof are provided to search for and purchase a product in real time which an advertiser supplies according to product advertisement information which the advertiser registers in real time. CONSTITUTION: A server(20) receives product advertisement information from the terminals of plural advertisers(30-1) in real time. The server searches for product advertisement information which is matched with the location information of the terminal(40-1) of a user among the product advertisement information and each advertiser of the first group among the plural advertisers supplies. The server transmits the searched product advertisement information to the terminal. The server receives selected purchase product information and payment information through the terminal. The server receives a preferred store designation signal through the terminal.

Description

ADVERTISING METHOD AND STORAGE MEDIUM THEREOF}

An embodiment according to the concept of the present invention relates to an advertisement method, and more particularly, to a method and a recording medium capable of pushing new product advertisement information to acquaintances of the user in response to a request of a user who has received the product advertisement information.

An advertiser wants to effectively inform a large number of people with a small amount of product / service advertisement information to sell in a short time.

The technical problem to be achieved by the present invention is a method and record that can push new product advertisement information to acquaintances of the user at the request of the user pushed the product / service advertisement information in order to improve the advertising efficiency for the product / service To provide a medium.

According to an embodiment of the present invention, an advertisement method includes a server receiving product advertisement information input in real time from each of a plurality of advertiser terminals, and storing the product advertisement information in a database, wherein the server is a terminal of a user subscribed to a location-based service. Receiving an advertiser search request from the server, the server is matched with the location information of the terminal of the user of the product advertisement information in response to the advertiser search request, the product provided by each of the advertisers of the first group of the plurality of advertisers Retrieving advertisement information and transmitting the retrieved product advertisement information to the user's terminal, and wherein the server receives the purchase product information and payment information selected by the user from among the product advertisement information provided by each of the first group of advertisers. Receiving through the user's terminal; Receiving, via the terminal of the user, a designation signal for designating a store of a first advertiser corresponding to purchase product information as a preferred store, and whenever new product advertisement information is input from the terminal of the first advertiser, the server. And pushing the new product advertisement information to the terminal of the user in response to the designated signal.

The advertisement method includes the step of the server receiving an acquaintance search request from the user's terminal, the server searching for acquaintances of the user stored in the database according to the acquaintance search request, and the information about the found acquaintances. Transmitting, to the terminal of the server, the server receiving a push request and information on acquaintances selected by the user from the terminal of the user, and the server receiving the new product advertisement information according to the push request. Pushing to the terminals of the selected acquaintances.

According to another aspect of the present invention, an advertisement method includes a server receiving, from a terminal of a plurality of terminals of a plurality of users, information about desired products to be purchased by each of the plurality of users, and storing them in a database; Receiving a user search information request input through the terminal, The server transmits the user information of the first group corresponding to the user search information request from the plurality of user information stored in the database to the terminal of the advertiser And receiving, by the server, the sale product information input through the advertiser's terminal and the user information of the second group selected by the advertiser from among the user information of the first group, and the server receiving the sale product. Information of the second group of terminals of the plurality of users And transmitting to the terminal of the plurality of users corresponding to the beam.

The advertisement method according to an embodiment of the present invention has an effect that a user can search for and purchase a product to be provided by the advertiser in real time according to product advertisement information registered by the advertiser in real time.

The advertisement method according to an embodiment of the present invention can increase the effect of product advertisement because the new product advertisement information can be pushed to the acquaintances of the user according to the request of the user who receives the product advertisement information in real time.

In addition, the advertisement method according to an embodiment of the present invention has an effect of increasing the effect of product advertisement because the advertiser can select a user to purchase the product.

The detailed description of each drawing is provided in order to provide a thorough understanding of the drawings cited in the detailed description of the invention.
1 is a diagram illustrating a data flow for describing an advertisement method of an advertisement system according to an embodiment of the present invention.
2 is another embodiment illustrating a data flow for explaining an advertisement method of an advertisement system according to an exemplary embodiment of the present invention.
3 is another embodiment illustrating a data flow for explaining an advertisement method of an advertisement system according to an embodiment of the present invention.

It is to be understood that the specific structural or functional descriptions of embodiments of the present invention disclosed herein are only for the purpose of illustrating embodiments of the inventive concept, But may be embodied in many different forms and is not limited to the embodiments set forth herein.

Embodiments according to the inventive concept may be variously modified and have various forms, so embodiments are illustrated in the drawings and described in detail herein. It should be understood, however, that it is not intended to limit the embodiments according to the concepts of the present invention to the particular forms disclosed, but includes all modifications, equivalents, or alternatives falling within the spirit and scope of the invention.

The terms first, second, etc. may be used to describe various elements, but the elements should not be limited by the terms. The terms are intended to distinguish one element from another, for example, without departing from the scope of the invention in accordance with the concepts of the present invention, the first element may be termed the second element, The second component may also be referred to as a first component.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be. On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between. Other expressions describing the relationship between components, such as "between" and "immediately between," or "neighboring to," and "directly neighboring to" should be interpreted as well.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. As used herein, the terms "comprise" or "having" are intended to indicate that there is a feature, number, step, action, component, part, or combination thereof that is described, and that one or more other features or numbers are present. It should be understood that it does not exclude in advance the possibility of the presence or addition of steps, actions, components, parts or combinations thereof.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art, and are not construed in ideal or excessively formal meanings unless expressly defined herein. Do not.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a data flow for describing an advertisement method of an advertisement system according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement system 10A includes a server 20, terminals of a plurality of advertisers 30-1 to 30 -N, where N is a natural number, and a terminal 40-1 of a first user. Include.

The server 20 receives product advertisement information, for example, promotion information, input in real time from each of the terminals 30-1 to 30 -N of a plurality of advertisers through a communication network, for example, a wired communication network or a wireless communication network. Stored in (20-1) (S10-1 to S10-N).

A promotion is part of a marketing activity that 'includes a technique that seeks to convey friendly and persuasive information to a potential customer about the seller's product under the control of the seller', wherein the promotion information is information for the promotion. It may include, for example, the location of the advertiser's store to sell goods or services, a phone number, a discount target product or service, or may include a discount rate.

The first user executes a client application installed in his terminal 40-1. When the client application is executed, the first user is based on the current location of the first user through his terminal 40-1 automatically or by inputting an advertiser search request to his terminal 40-1. Product advertisement information, such as promotion information, which is being processed by neighboring advertisers, may be transmitted from the server 20.

That is, the server 20 receives an advertiser search request from the terminal 40-1 of the first user subscribed to a location based service (S20). As described above, the advertiser search request may occur automatically when the client application is executed and may also occur when the first user selects, eg touches or clocks, a particular user interface provided by the client application. have.

In response to the advertiser search request, the server 20 matches product advertisement information stored in the database 20-1, that is, location information of the terminal 40-1 of the first user among product advertisement information provided by a plurality of advertisers. The product advertisement information provided by each of the advertisers of the first group among the plurality of advertisers is searched (S30), and the searched product advertisement information is transmitted to the terminal 40-1 of the first user (S40).

For example, a first group of advertisers, for example, a first advertiser and a second advertiser, among the plurality of advertisers based on the current location of the first user, may use respective terminals 30-1 and 30-2, respectively. When the advertisement information is input in real time, the server 20 uses the product advertisement information provided by each of the first advertiser and the second advertiser in response to the advertiser search request as the searched product advertisement information. 1) (S40).

The first user uses his terminal 40-1 to select the terminal of the first advertiser among product advertisement information provided by each of the first group of advertisers, for example, the first advertiser and the second advertiser. 1) select product advertisement information (hereinafter, referred to as 'first product advertisement information') input through 1) and purchase the product (hereinafter referred to as 'first product') included in the first product advertisement information (S42). .

The client application running on the first user's terminal 40-1 may execute the first product advertisement information, for example, at what store (for example, the first advertiser's coffee shop) at any time (eg, from 3 to 5 today). (E.g., coffee and waffle set) can display information about how many discounts (e.g., 10 sets) of discounts (e.g., 50%), so that the first user can The first product advertisement information may be selected from the product advertisement information, and the purchase product information (for example, five sets of coffee and waffle sets) and payment information for purchasing the first product may be transmitted to the server 20 through the client application. .

The server 20 receives the purchased product information and the payment information through the user's terminal 40-1 (S50).

If the first user uses the first product and then likes the first product provided by the first advertiser, the first user uses the client application running in his terminal 40-1 to view the first product. The store provided by the first advertiser may be selected as the preferred store (S52).

At this time, the server 20 receives a designation signal for designating the store of the first advertiser as the preferred store through the terminal 40-1 of the first user and stores it in the database 20-1 (S60).

Whenever new product advertisement information is input from the first advertiser terminal 30-1, the server 20 pushes the new product advertisement information to the terminal 40-1 of the first user according to the designated signal. Push (S80).

As used herein, the terminal may be implemented as a personal computer (PC), a notebook computer, a personal digital assistant (PDA), a smart phone, or a tablet PC.

2 is another embodiment illustrating a data flow for explaining an advertisement method of an advertisement system according to an exemplary embodiment of the present invention.

2 illustrates a data flow of requesting to push acquaintances of the first user to new product advertisement information of the first advertiser pushed to the terminal 40-1 of the first user.

2, the advertisement system 10B includes a server 20, terminals 30-1 to 30 -N of a plurality of advertisers, terminals 40-1 of a first user, and terminals of a plurality of acquaintances. Ones 40-2 and 40-3.

It is assumed that information about acquaintances of the first user is already stored in the database 20-1.

The server 20 receives an acquaintance search request from the terminal 40-1 of the first user (S100), searches for acquaintances of the first user stored in the database 20-1 according to the acquaintance search request, and retrieves the acquaintances. Information about acquaintances is transmitted to the terminal 40-1 of the first user (S110). For example, the server 20 may search for acquaintances among acquaintances of the first user who are currently located in the region where the store of the first advertiser is located or who have set the region where the store of the first advertiser is located as the region of interest. You can choose on request.

The first user selects at least one acquaintance from acquaintances transmitted from the server 20 using his terminal 40-1 and inputs a push request (S120).

That is, the server 20 receives a push request and information about acquaintances selected by the first user, for example, the second user and the third user, from the terminal 40-1 of the first user. Store in (S130).

The server 20 receives, in real time, new product advertisement information input by each of the plurality of advertisers from each of the terminals 30-1 to 30 -N of the plurality of advertisers. However, as described with reference to FIG. 1, since only the product advertisement information of the first advertiser is pushed to the terminal 40-1 of the first user, the server 20 provides the first advertiser in response to the push request. Only one new product advertisement information is pushed to terminals of acquaintances selected by the first user, for example, the terminal 40-2 of the second user and the terminal 40-3 of the third user (S150-1 and S150-2). ).

In the new product advertisement information pushed to the terminal 40-2 of the second user and the terminal 40-3 of the third user, a message indicating that the new product advertisement information is pushed by the recommendation of the first user may be inserted. .

3 is another embodiment illustrating a data flow for explaining an advertisement method of an advertisement system according to an embodiment of the present invention.

Referring to FIG. 3, the advertisement system 10C includes a server 20, an advertiser's terminal 30, and a plurality of user's terminals 50-1 to 50 -N.

Each of the plurality of users inputs desired product information by using their terminals 50-1 to 50 -N.

Accordingly, the server 20 may purchase the desired product information that each of the plurality of users wants to purchase from each of the terminals 50-1 through 50 -N of the plurality of users, for example, regional information about which the desired product / service to purchase, Category information for purchasing the desired product / service and price information of the desired product / service are received and stored in the database 20-1 (S200-1 to S200-N).

The advertiser inputs a user search information request using his terminal 30. Therefore, the server 20 receives a user search information request input through the advertiser's terminal 30 (S210). The user search information request may include information about age, gender, region, price, and the like.

The server 20 retrieves user information of a first group corresponding to the user search information request, for example, information about first to Nth users, from among the plurality of user information stored in the database 20-1 (S220). In operation S230, user information corresponding to the search result may be transmitted to the terminal 20 of the advertiser. In this case, the server 20 may search for the user information of the first group based on the region information where the store of the advertiser is located.

The advertiser selects the first user and the second user according to the information about the first user and the second user that the user wants from the information about the first user to the Nth user (S231), and the first user and the Information on sales goods to be transmitted to the second user, for example, a price, a discount rate, a quantity, or a feature of the goods is input (S232).

Accordingly, the server 20 receives the sales product information and the user information of the second group, for example, the first user and the second user selected by the advertiser through the terminal 30 of the advertiser (S240). .

The server 20 stores the sale product information of the first user terminal 50-1 and the second user corresponding to the second group user information among the plurality of user terminals 50-1 to 50 -N. Transmit to the terminal 50-2 (S250-1 and S250-2).

The advertisement method described with reference to FIGS. 1 to 3 may be written as a computer readable program and stored in an electronic recording medium.

Although the present invention has been described with reference to one embodiment shown in the drawings, this is merely exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

10A, 10B, and 10C: Advertising System
20: server
20-1: Database
30, 30-1 ~ 30-N: Advertiser's device
40-1 to 40-N, 50-1 to 50-N: user terminal

Claims (5)

Receiving, by the server, product advertisement information input in real time from each of the terminals of the plurality of advertisers and storing the received product advertisement information in a database;
Receiving, by the server, an advertiser search request from a terminal of a user subscribed to a location based service;
The server matches the location information of the terminal of the user among the product advertisement information according to the advertiser search request, retrieves the product advertisement information provided by each of the advertisers of the first group among the plurality of advertisers, and retrieves the retrieved product advertisement information. Transmitting to the terminal of the user;
Receiving, by the server, purchase goods information and payment information selected by the user from the product advertisement information provided by each of the first group of advertisers through the user's terminal;
Receiving, by the server, a designated signal for designating a store of a first advertiser corresponding to the purchased product information as a preferred store through the user's terminal; And
Whenever new product advertisement information is input from the terminal of the first advertiser, the server pushes the new product advertisement information to the terminal of the user in response to the designated signal. According to claim 1, The advertising method,
The server receiving an acquaintance search request from the terminal of the user;
The server searching for acquaintances of the user stored in the database according to the acquaintance search request and transmitting information about the found acquaintances to the terminal of the user;
Receiving, by the server, a push request and information about contacts selected by the user from the user's terminal; And
And pushing, by the server, the new product advertisement information to terminals of the selected acquaintances according to the push request. Receiving, by a server, information on desired products to be purchased by each of the plurality of users from each of the terminals of the plurality of users and storing them in a database;
Receiving, by the server, a user search information request input through an advertiser's terminal;
Transmitting, by the server, user information of a first group corresponding to the user search information request from among the plurality of user information stored in the database to the terminal of the advertiser;
Receiving, by the server, sale product information input through the advertiser's terminal and user information of a second group selected by the advertiser from among user information of the first group; And
And transmitting, by the server, the selling goods information to terminals of a plurality of users corresponding to the user information of the second group among the terminals of the plurality of users. The method of claim 3, wherein the desired product information to be purchased,
The advertisement method includes regional information on which to purchase a desired product, category information on which to purchase the desired product, and price information on the desired product. A computer-readable recording medium storing a computer program for performing the method according to any one of claims 1 to 4.

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